Imagine a world where onboarding your users is effortless, a seamless journey of discovery and delight. What if that journey was guided by captivating video? I am sharing today, in this article, our insights into the transformative power of platform walkthrough videos. We've seen firsthand how these short, engaging tours can dramatically increase user understanding and satisfaction.
This article explores the remarkable impact of video walkthroughs, showcasing how they can elevate user experience and drive growth. We'll examine compelling statistics that demonstrate the power of show, don't tell, and provide 30 engaging examples to inspire you.
Google searches for tiktok ads over the past 5 years are up 99x+.
YouTube reaches more 18 to 49-year-olds in an average week than all cable TV networks combined.
68% of videos on the first page of YouTube are in HD.
These stats reveal a clear trend: video is king, and quality matters. Platform walkthrough videos capitalize on this trend, providing a dynamic and engaging way to showcase your product's value and improve user comprehension. Today we explore more than 30 Engaging Platform Walkthrough Video examples, that immediately grabbed our attention and got us excited
In this Platform Walkthrough Video, we adore the way ATEME uses minimalist animation to explain the complex features of ATSC 3.0. The video effortlessly illustrates how the technology enhances broadcasting capabilities, improves viewer experience, and opens up new revenue opportunities. The simple yet dynamic visuals, paired with a clear voiceover, make the information readily digestible for a broad audience.
ATEME skillfully uses visual metaphors, like the rotating globe with strategically placed transmission towers, to communicate its global reach and impact. The color palette and smooth transitions contribute to the videos overall polished look. This is an inspiring example of how animation can bring technical concepts to life and create a compelling case for a sophisticated product.
What We Can Learn
Visual metaphors make abstract concepts relatable, creating a memorable viewing experience.
The complexities of AASB 16 are well-documented; the need to monitor and recalculate lease balances can quickly become a burdensome task. However, KPMG LeaseHub takes the burden off your shoulders, offering a smart and simple solution. As a managed service, KPMG takes care of the intricate details, leaving you to focus on what truly matters.
This Platform Walkthrough Video delivers a clear and engaging presentation of KPMG LeaseHub, visually demonstrating how the software seamlessly integrates with your workflow. The simple 2D animation style is not only visually appealing but also effectively conveys the key functions of the platform, providing a clear understanding of its benefits.
What We Can Learn
Maintain a consistent visual style throughout, creating a professional and polished feel.
The Platform Walkthrough Video showcases the core features of Trillium DQ for Big Data by focusing on visual storytelling and the power of intuitive design. It avoids a heavy, technical approach, making the platform accessible and understandable for a broad audience. The visual metaphors used throughout the video, like the magnifying glass and the check marks, are clear and effective, helping viewers understand the platform's functionality and its potential impact on business operations.
Trillium DQ for Big Data's Platform Walkthrough Video is an inspiring example of visual communication. It highlights the importance of data quality and its role in achieving business goals. The video showcases the ease of use of the platform, making it appealing to both data professionals and business users. By showcasing the power of the platform through a clear visual language, the video effectively communicates the value of Trillium DQ for Big Data, inspiring viewers to explore its possibilities.
What We Can Learn
Clarify your product's value proposition with clear visuals and a concise narrative to inspire viewers to learn more.
4. Confiz Short Platform Walkthrough Video - Boost brand awareness subtly
In the fast-paced retail landscape, connecting with customers in a meaningful way is paramount, and we love how Confizs Platform Walkthrough Video tackles this challenge head-on. By showcasing the power of data-driven insights, the video positions Confiz CDMS as the ultimate solution for personalized marketing. From content personalization to multi-channel messaging, the platform empowers retail businesses to elevate customer experiences and drive growth.
The video's streamlined aesthetics and clear messaging present a compelling case for Confiz CDMS. We admire how it elegantly weaves together visuals and text to demonstrate the platform's benefits, including lower bounce rates and increased customer acquisition. This comprehensive approach not only highlights the value of the product but also leaves viewers inspired by its potential.
What We Can Learn
Clearly demonstrate how your platform solves a specific problem, making viewers feel understood and valued.
5. BetterCloud Explainer Platform Walkthrough Video - Drive engagement implicitly
In this inspiring Platform Walkthrough Video, we all witness a familiar struggle: the ever-growing complexity of SaaS management. The video skillfully uses a before-and-after narrative, highlighting the tension between IT and users in a multi-vendor environment. BetterCloud emerges as the hero, empowering IT teams to take control without stifling user flexibility.
The use of thought bubbles and network visualizations brilliantly demonstrates the impact of BetterCloud on the organization as a whole. We loved the smooth transitions and subtle character expressions that add a touch of humanness to the video. This example showcases how 2D animation can create a powerful emotional connection with viewers, making a product demo feel more like a shared experience.
What We Can Learn
Illustrate the before/after with relatable characters, building empathy and trust.
The relentless tide of IT tasks can feel overwhelming, especially as our organizations grow. We all recognize the struggle of juggling unpatched systems, unauthorized devices, and malicious browser add-ons, all while striving to maintain a secure digital workplace. ManageEngine Endpoint Central offers a refreshing solution, streamlining these daily headaches. This platform walkthrough video showcases Endpoint Central's intuitive interface and powerful features, transforming chaos into control. From threat and vulnerability management to application deployment and more, Endpoint Central empowers IT teams to reclaim their time and focus on strategic initiatives.
What We Can Learn
Incorporate a brief success story, adding credibility and relatability.
The opening sequence, with its bold What if question, instantly pulls us in. We love the vibrant color scheme and energetic motion graphics which perfectly capture the essence of Conversica. This platform walkthrough video expertly showcases how Conversica empowers businesses to connect with leads and customers at every touchpoint.
Personalized two-way communication is cleverly visualized through animated email exchanges, demonstrating the power of automation. The visual metaphors, especially the spring illustrating growth, resonate deeply. Conversica positions itself as the key to unlocking tangible ROI, and the video successfully communicates that value proposition.
What We Can Learn
Craft compelling visuals; boost viewer engagement and understanding.
The 1Password platform walkthrough video captivates viewers from the start. We all appreciate how effortlessly the video showcases powerful features like Watchtower and Quick Access, neatly bundled within a sleek, modernized UI. The animations are clean and modern, emphasizing the seamless nature of the new platform.
Going beyond logins, 1Password 8 stores payment details, medical records, and sensitive documents, making it a comprehensive digital life manager. The intuitive design, coupled with system-level autofill, ensures a user-friendly experience. This platform walkthrough video reinforces the brands commitment to security without compromising ease of use.
What We Can Learn
Demonstrate intuitive design with clear, concise on-screen instructions.
The subtle genius of this platform walkthrough video lies in its ability to seamlessly blend simplicity with substance. We love the way Shiftgig introduces the platform's core value proposition through a simple, engaging narrative, cleverly visualizing the complex process of on-demand workforce management. The stylized building animations, paired with the intuitive hand interactions, immediately convey the ease and efficiency of connecting businesses with qualified specialists.
The video masterfully uses a limited color palette, 2D animation, and subtle sound design to create a visually cohesive and engaging experience. With each scene transition, we are taken deeper into the platform's capabilities, from the mobile app interface to the powerful data science algorithms that drive its matching process. This thoughtful approach elevates the platform walkthrough beyond mere functionality, presenting a compelling case for Shiftgig's unique value.
What We Can Learn
Let your animation style mirror your platform's speed and efficiency, boosting viewer understanding.
10. Health Catalyst Visual Platform Walkthrough Video
We admire this inspiring platform walkthrough video, showcasing how Health Catalyst's Corus Suite empowers healthcare professionals to navigate the complex financial landscape. The captivating 2D animation, with its clean visuals and vibrant color palette, immediately grabs attention. The clever use of a nautical theme, comparing ancient wayfinders to modern CFOs, brilliantly illustrates the value of data-driven decision-making.
We love the videos compelling narrative. Corus is not just presented as software; it's positioned as the essential tool for charting a sustainable course in a changing healthcare environment. The video seamlessly demonstrates Corus's key features, from activity-based costing to integration with 200+ source systems, highlighting its ability to provide comprehensive cost insights and empower users to optimize outcomes.
What We Can Learn
Craft a compelling narrative. viewers connect with stories, not features.
11. Silvercloud Minimal Platform Walkthrough Video
This is a platform walkthrough video for technology, designed to introduce viewers to the platform and highlight its key benefits. It's a simple, modern design, featuring geometric shapes and muted colors. The animation is smooth and flowing, capturing the viewer's attention and providing a clear visual explanation of the platform's features.
Video Design - The video uses a white background, punctuated by pops of purple that highlight keywords and phrases. This design choice is intentional, creating a calming and inviting atmosphere. The video's gentle tone, combined with the soothing imagery, emphasizes the platform's commitment to promoting wellbeing and helping individuals feel better.
The video successfully communicates the platform's objective, which is to provide individuals with a safe and easy-to-use platform for accessing mental health support. This is achieved through the clear and concise presentation of the platform's features, making it easy for viewers to understand how the platform can benefit them.
What We Can Learn
Focus on individual needs and pacing, creating a welcoming and personalized experience.
Scorebuddy is a Contact Center QA solution that helps businesses track and manage interaction quality. The video is designed to illustrate the challenges of managing quality assurance with traditional methods and showcase the benefits of using Scorebuddy.
Video Design - The video uses a minimalist design style, featuring clean lines, bold colors, and playful graphic elements. It is a Platform Walkthrough Video Animation that demonstrates the platform's functionality through animated elements, such as a customer service representative, a speedometer, and a scale. The quality of graphics is high, and the use of animation makes the video engaging.
The video effectively communicates its objective through its visual style. The use of bright, bold colors, simple animations, and a clear narrative creates an upbeat and positive tone. The visual elements clearly depict the problems and solutions of traditional methods, making it easy for viewers to understand the benefits of Scorebuddy. This positive tone drives the video goal of showcasing the platform's ability to improve contact center quality assurance.
Comarch is a professional vendor of IT systems, this video is designed to introduce the benefits of Artificial Intelligence for companies that are looking to digitize their operations.
Video Design - This Platform Walkthrough Video Animation uses vibrant colors and clean graphics that are visually engaging. Simple geometric shapes and animated elements illustrate the complex concepts behind AI, creating a visual flow through the video, which helps to maintain viewer attention.
The video combines animation and visual effects to create a simple, easy-to-understand representation of the key elements of AI technology. It is visually interesting, and uses a blue color theme that suggests trust, intelligence, and reliability. These visual elements are strategically used to communicate the objective of the video and highlight the brand's expertise in AI.
OpenText cloud capture service is a solution that allows organizations to seamlessly expose unstructured content into their applications, thereby enhancing workflow efficiency and improving customer and employee experiences. This video is designed to highlight the benefits of using OpenText cloud capture service for automating key business processes.
Video Design - This Platform Walkthrough Video Animation effectively uses animation and visual elements to explain how OpenText cloud capture service works. The video incorporates a clean and minimalist design, it presents a simple yet visually engaging animation of documents moving across various cloud platforms like workday, Oracle, and Salesforce. This visual representation effectively captures the concept of seamless integration and automated content processing.
The video's clean design and visual elements successfully communicate the value of OpenText cloud capture service. The animated representation of documents effortlessly moving across multiple applications effectively demonstrates the service's ability to streamline and automate document processing. The video's overall tone is professional and informative, highlighting the solution's potential for improving efficiency and enhancing user experiences.
Petal is a web solution designed to help physicians create, manage and share their schedules. The video is designed to show the benefits of Petal's schedule management system and how it can improve communication and reduce stress for physicians.
Video Design - The video features simple line illustrations and animated graphics. The illustrations are simple but effective, and the use of color helps to highlight key information. The animated icons and characters provide a clear visual representation of the complex scheduling issues that the platform aims to address.
Platform Walkthrough Video Animation effectively communicates the objective of the video, which is to demonstrate the ease of use and benefits of Petal's schedule management system. The tone of the video is professional and informative, and it appeals to the target audience of physicians who are looking for a better way to manage their schedules. The video narrative emphasizes the stress and frustration that physicians experience when dealing with complex scheduling issues, and it clearly shows how Petal can help to reduce this burden.
In this platform video walkthrough, Rubrik masterfully demonstrates how design can elevate a technical topic. We all appreciate the seamless transitions and animated graphics that effortlessly explain complex features. The clever use of visual metaphors, like the cloud icons representing different cloud providers, adds depth to the message.
Rubrik's intuitive UI mockups effectively communicate the platform's ease of use. The video's focus on eliminating manual processes and streamlining recovery is a powerful draw for busy IT professionals. This clever approach to showcasing a software solution is both informative and visually appealing.
What We Can Learn
Animated graphics make complex processes simple and memorable.
Datasite is a platform for investment bankers, designed to help move faster with greater insights across the deal lifecycle. This video is designed to highlight the key features and benefits of the platform.
Video Design - This Platform Walkthrough Video Animation uses a minimalist design style, clean lines, and bright colors. The animation is simple yet effective, highlighting the flow of data through the platform using a conveyor belt metaphor. The video showcases the visual layout and elements of the platform to easily understand the features.
The animation used in the video is simple and engaging, drawing the viewer's eye to the key features of the platform. The visual style of the video effectively communicates the benefits of using Datasite, highlighting the platform's ability to help users move faster and gain insights across the deal lifecycle. The overall tone of the video is professional, concise, and informative, showcasing the power and efficiency of Datasite.
Hotjar is a user feedback platform that helps businesses understand user behavior on their websites. This video introduces a new feature called Highlights.
Video Design - The Platform Walkthrough Video Animation uses a clean, modern, and minimalist design style. It uses a predominantly white background with bright colors, simple animated icons and graphics to illustrate features, and large font for clear readability. This design makes the video easy to follow and understand.
The video uses visuals and text to clearly illustrate the benefits of using Highlights. It highlights the user's pain points by showing the old process of sharing insights, then demonstrates how Highlights can make this process much easier and more effective. The animated graphics and simple, clean interface communicate the simplicity of using Highlights. The video focuses on the user experience, creating a positive and informative tone that encourages viewers to learn more about the feature.
Intouch is a platform that provides mystery shopping services to businesses, helping them gain a better understanding of their customer experience. The video is designed to introduce the benefits of using their service.
Video Design - The video uses a colorful, playful, and geometric style, popular for Platform Walkthrough Video Animation. The animation is simple and clean, with a clear focus on the product and its features. The video features a combination of characters and graphics, with a focus on the company's brand colors. This creates a fun and engaging experience that draws the viewer in.
The video's visuals effectively communicate the objective of the video by emphasizing the importance of customer experience. By showcasing customer interactions in various retail settings, the video highlights the benefits of the service and the positive impact it can have on customer satisfaction. This playful tone, coupled with the bold graphics, contributes to a positive and engaging viewing experience.
CareATC empowers employers to improve employee health and reduce healthcare costs. This video is designed to showcase the value proposition, demonstrating how the platform provides data-driven insights to optimize health and wellness.
Video Design - This Platform Walkthrough Video Animation uses a clean and modern graphic style, bold colors, playful graphics, and minimalist animations create a visually appealing and engaging experience. A consistent visual language is maintained throughout the video.
The overall visual style effectively communicates the value proposition. The graphics and animation emphasize the impact on healthcare costs, showcasing the effectiveness of their approach. The video utilizes a clean and professional tone, making it suitable for a broad range of audiences. The platform's ability to analyze data and identify potential health risks is highlighted throughout the video.
Blue Yonder's video is a powerful tool for showcasing its warehouse tasking capability, and how it unlocks efficiency for businesses. The video is designed to demonstrate the power and effectiveness of the software solution.
Video Design - The video features a modern and stylish design with simple, clean graphics that are easy to understand. The video uses clear and concise language, with visual elements that help explain the concept of task interdependencies, a key feature of the solution.
Platform Walkthrough Video Animation is a compelling way to showcase the software's capabilities. The use of 3D graphics and animations makes the video engaging and easy to follow, while the clean and simple design helps ensure that the information is easily understood. The tone of the video is professional and informative, which reflects the target audience of businesses looking to improve warehouse efficiency.
Fujitsu is redefining the possibilities of complex scenario modeling with its secure High Performance Computing solutions. This video is designed to showcase the power of these solutions, highlighting their ability to accurately simulate real-life challenges.
Video Design - This Platform Walkthrough Video Animation is highly effective, utilizing a simplified, clean aesthetic to demonstrate the capabilities of High Performance Computing solutions. The video employs a minimalist color palette of white, blue, and grey, with a sharp, graphic style to create a clear and engaging presentation of complex information. The design is modern and visually appealing, emphasizing the clarity and precision of the technology.
The video uses a clear and concise narrative, explaining how these solutions address the limitations of traditional data processing and analytics technology. The visual style effectively conveys the message of improved speed, accuracy, and cost-effectiveness. The video's tone is confident and professional, emphasizing the power and reliability of High Performance Computing solutions.
VAIOT offers a portfolio of blockchain-based AI Assistants for businesses and consumers to provide automated services and transactions. This platform is designed to showcase the benefits of using it.
Video Design - The video uses a simple and clean animation style with bright colors and clean lines. Icons, simple shapes, and animation allow for a clear and concise explanation of how the platform works.
Platform Walkthrough Video Animation uses a minimalist approach to highlight the key features of the platform. The clean design and animation style make it easy for viewers to understand the platform. The use of icons and simple graphics helps to communicate the complex technology behind the platform in a way that is both engaging and informative. The overall tone of the video is positive, conveying a sense of optimism about the future of the platform and its potential to change the way people interact with businesses.
Attacks are increasing at an alarming rate, and traditional security measures are simply not enough. This video effectively showcases the vulnerabilities of perimeter, endpoint, and application layer security, leaving data exposed.
Video Design - The video uses engaging visuals to represent data as folders, making the threat to data clear and relatable. The animation style is captivating, and the use of color helps drive home the message that conventional security measures are inadequate.
The video concludes with a compelling call to action, urging viewers to consider a new approach to data security. This approach is both serious and persuasive, highlighting the critical importance of a robust solution. This Platform Walkthrough Video Animation is a powerful tool for communicating the urgency of the situation and the need for a more comprehensive security strategy.
This video is a powerful tool for marketers and sellers, showcasing how the platform can engage buyers by providing account-level insights. It's a must-see for anyone looking to achieve predictable revenue growth.
Video Design - The video uses simple, clean graphics with minimal text, vibrant colors, and a modern style. Illustrations and icons demonstrate the platform's functionality, simple animations and transitions keep viewers engaged.
Platform Walkthrough Video Animation is a great example of how to use animation to effectively communicate the value of a platform. The video's clean visual style reinforces clarity and simplicity, animated line graphs illustrate predictable revenue growth, creating a sense of optimism and confidence.
HR Acuity is a solution designed to transform how employee relations issues are managed. The video is designed to showcase the company's platform, its ability to provide consistency, improve outcomes, and mitigate risk.
Video Design - The video starts with a simple, clean design, using stylized graphics and icons to represent employees. Color highlights different areas of concern. The design style transitions to a more abstract, minimalist approach with an emphasis on lines, representing the flow of employee relations issues. This visual style makes the video a good Platform Walkthrough Video Animation, helping viewers understand how the platform works and the different aspects of the software.
The video's visual style effectively communicates the objective of the video by creating a sense of complexity and urgency. Simple graphics and a minimalist style help to keep the tone serious and professional, highlighting the importance of managing employee relations issues properly. Abstract design elements and the use of line flow contribute to the narrative of the video, illustrating the importance of having the right tools and processes in place to effectively manage employee relations issues.
What We Can Learn
Start your video with a compelling hook highlighting common user pain points to instantly grab attention and drive engagement.
This Platform Walkthrough Video instantly resonates with anyone who's wrestled with the pre-board meeting scramble. It's a witty take on a universal pain point: outdated processes versus modern solutions. The fast-paced editing and clever visuals make the message stick.
Diligent’s platform is seamlessly integrated into the narrative, not as a hard sell, but as a natural progression towards a better way. This video showcases how a lighthearted approach can effectively demonstrate the value of a complex product.
In this compelling Platform Walkthrough Video, we see Venturi by State Street revolutionize peer-to-peer repo transactions. The video immediately grabs attention with its modern aesthetics and dynamic animation, effectively setting the stage for Venturi's transformative impact. The opening what if questions spark curiosity, inviting viewers to explore a new realm of financial possibilities.
We all appreciate the way the video uses screen recordings to showcase the intuitive platform interface, creating a sense of accessibility and ease of use. Venturi's innovative approach, coupled with State Street's legacy, positions it as a leader in reshaping the future of repo trading.
What We Can Learn
Showcase the platform's impact with clear visuals, driving user engagement.
Managing secrets securely is often a developer headache, but OnePassword's Platform Walkthrough Video showcases a solution with stylish simplicity. The video employs a modern aesthetic, using isometric animations and vibrant color accents against a dark backdrop. It cleverly visualizes the platform's ability to generate, store, and deploy SSH keys effortlessly.
With concise messaging and a fast-paced narrative, the video quickly conveys the core benefits of OnePassword for developers. This impactful demo invites viewers to explore the platforms intuitive interface and embrace a more secure and efficient development experience.
What We Can Learn
Visualize key features with clear, concise animations to instantly showcase value and drive engagement.
FIS Omnichannel Payments, Buy Online Return In Store (BORIS) makes it easier for customers to return items purchased online at a physical store. This video is designed to demonstrate the benefits of omnichannel payments.
Video Design - FIS uses simple yet effective animation to depict the challenges of processing refunds for BORIS customers. The video style is a Platform Workflow Walkthrough Video, which uses simple visual elements and transitions to guide the viewer through each stage of the process. The animated store environment, with its clear layout and straightforward lines, helps explain the complex web of systems that come into play with BORIS. The animation showcases the flow of customer movement and the process of returning items. This simple style makes the video easy to follow and enhances viewer comprehension.
The visual design clearly emphasizes the complexity of the manual refund process, which is challenging for retailers and customers. This is achieved by showcasing a maze of lines that illustrate the numerous stages involved in processing a refund. The animation highlights the frustration and time consumption associated with the traditional system. The video is designed to be engaging and informative, using a straightforward approach to communicate the benefits of FIS's omnichannel payment solution. The tone of the video is calm, professional, and instructional, clearly communicating the message while providing valuable insights to retailers facing challenges with BORIS.
FAQ
How can a platform walkthrough video help showcase my product's features?
Platform walkthrough videos dynamically demonstrate product functionality, highlighting key benefits, and guiding users through the interface.
What are the key elements of a successful platform walkthrough video?
Successful platform walkthrough videos combine clear narratives, engaging visuals, concise messaging, and strong calls to action.
How can I ensure my walkthrough video is engaging and not boring?
Engaging walkthrough videos prioritize conciseness, focus on key features, utilize dynamic visuals, and incorporate interactive elements.
What are some different styles of platform walkthrough videos I can consider?
Walkthrough video styles include screen recordings with voiceovers, animated explainers, and interactive simulations, each offering unique advantages.
What is the typical cost range for producing a platform walkthrough video?
Platform walkthrough video production typically costs between $1,000 and $6,000, depending on complexity and length.
How can I find a reputable video production company specializing in platform walkthroughs?
Seek video production companies with proven experience in platform walkthroughs, positive client testimonials, and diverse portfolios.
What kind of script do I need for a platform walkthrough video?
Walkthrough video scripts should clearly outline the platform's features, benefits, and user journey using a conversational tone.
How can I use my existing marketing assets in the walkthrough video?
Existing marketing assets, such as logos and product images, can be integrated to reinforce brand consistency within the walkthrough.
What are the best practices for showcasing user interface (UI) in a walkthrough video?
Showcase UI effectively using clear visuals, zoom-ins, and annotations to highlight key elements and functionality.
How can I incorporate user testimonials or case studies into the walkthrough?
Incorporate user testimonials or case studies to build credibility and demonstrate the platform's value proposition.
What are some common mistakes to avoid when creating a platform walkthrough video?
Avoid overly technical jargon, excessive length, and poor audio quality, which can hinder viewer engagement.
What is the typical production timeline for a platform walkthrough video?
Typical platform walkthrough video production timelines range from 3-8 weeks, depending on complexity and revisions.
How can I use a platform walkthrough video to improve user onboarding?
Walkthrough videos can significantly improve user onboarding by guiding new users through the platform's features and functionalities.
What are some industry-specific best practices for platform walkthrough videos?
Industry-specific best practices for walkthrough videos often focus on compliance regulations or key features relevant to the target audience.
How can I use a platform walkthrough video to reduce customer support inquiries?
Reduce customer support inquiries by proactively addressing common user questions within a comprehensive platform walkthrough video.
How to plan and optimize Platform Walkthrough Videos?
Emotional Resonance: "The greatest stories ever told are all about overcoming some kind of adversity." - George Lucas. Advids leveraged this for a healthcare client. Their platform walkthrough video highlighted patient success stories, creating an emotional connection with viewers and leading to a 25% rise in patient inquiries.
Actionable: Incorporate relatable stories to evoke emotion and build audience trust.
Targeted Messaging: "Buyer personas are research-based archetypal (modeled) representations of who buyers are." - Tony Zambito. Advids used this approach for an e-commerce client. By understanding their target audience, we tailored the platform walkthrough video's messaging, resulting in a 15% increase in click-through rates to product pages.
Actionable: Define target audience to tailor messaging for optimal engagement.
Intuitive Navigation: "Good design, when it's done well, becomes invisible. It's only when it's done poorly that we notice it." - Jared Spool. Advids applied this for a productivity app client. Their platform walkthrough video focused on seamless navigation, reducing user frustration and increasing app usage by 30%.
Actionable: Design intuitive navigation to enhance user experience and product usage.
Value Proposition Clarity: "Value innovation is the cornerstone of blue ocean strategy." - Chan Kim. Advids used this principle for a financial services client. Their platform walkthrough video clearly articulated the unique value proposition, leading to a 20% increase in lead generation.
Actionable: Highlight unique value proposition to differentiate and attract customers.
Iterative Improvement: "Prototypes should be disposable. Your goal isn't to create a working model, it's to learn." - Braden Kowitz. Advids adopted this mindset for a gaming client. Through user testing and feedback, we iteratively improved their platform walkthrough video, resulting in a 10% increase in player retention.
Actionable: Embrace iterative feedback to refine and optimize video effectiveness.
Why Advids for Platform Walkthrough Video?
At Advids, we create compelling Platform Walkthrough Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.
Unlocking the Power of Platform Walkthrough Video:
Targeted Solutions: We craft customized Platform Walkthrough Videos, tailoring each project to your brand, style, and target audience. With over 230 successful Platform Walkthrough Video projects completed, we understand the nuances of showcasing your platform effectively. Engaging Narratives: Our animators and storytellers weave captivating narratives that resonate with viewers and drive action, making your platform easy to understand and use. Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning Platform Walkthrough Videos that leave a lasting impact.
Experience and Expertise:
12+ Years of Success: Our extensive experience and deep understanding of video production ensure effective Platform Walkthrough Videos that achieve your business objectives. Trusted by Leading Brands: We're proud to be the trusted video production partner for a diverse range of clients, from established corporations to innovative startups. Client-Focused Approach: Our commitment to excellence is evident in our numerous five-star reviews, highlighting our talent, creativity, and dedication to client satisfaction.
A Collaborative Journey:
Partnership Approach: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized. Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create impactful Platform Walkthrough Videos.
Ready to unlock the potential of Platform Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Walkthrough Video?
A platform walkthrough video is a visual guide that demonstrates the features and functionalities of a software or online platform. It typically involves screen recordings, animations, and voiceover narration to provide a clear and engaging explanation of how the platform works. These videos are designed to educate users, showcase the platform's capabilities, and encourage adoption.
Platform walkthrough videos are versatile and can be used for various purposes, including product demos, software tutorials, onboarding new users, highlighting specific features, and demonstrating real-world use cases. They are particularly effective for engaging potential customers, educating existing users, and driving conversions.
What do top Platform Walkthrough Videos have in common?
Types of Video Content
Screen Recordings - Detailed and informative
Animated Highlights - Visually engaging and informative
Interactive Elements - Encourages active participation
Use Case Scenarios - Demonstrates real-world applications
Animation Styles
Motion Graphics - Visually appealing and engaging
2D Animations - Simple and effective
3D Animations - Realistic and immersive
Whiteboard Animations - Creative and engaging
Mixed Media - Combines different visual styles
Video Content Formats
Live Action - Authentic and relatable
Stock Footage - Cost-effective and versatile
Video Storytelling
Visual Storytelling - Engaging and memorable
What makes Platform Walkthrough Video effective?
A comprehensive platform walkthrough video is a powerful tool for engaging viewers and conveying information effectively. It is driven by a clear understanding of the target audience and their needs, ensuring that the content is relevant and easily digestible.
A successful platform walkthrough video is designed to make the learning process enjoyable and impactful. It uses a combination of visual elements, animations, and narration to create a dynamic and engaging experience that keeps viewers interested and informed.
Methods for creating effective platform walkthrough videos include incorporating interactive elements, showcasing real-world use cases, and providing clear calls to action. These techniques encourage active participation, demonstrate the value of the platform, and guide viewers towards desired actions.
How long should your Platform Walkthrough Video be?
A well-crafted platform walkthrough video is a valuable asset for engaging viewers and conveying information effectively. It is designed to be concise and to the point, ensuring that viewers stay engaged and retain the key information.
Ideal Length
The ideal length of a platform walkthrough video is determined by the complexity of the platform, the target audience, and the specific goals of the video. A shorter video is generally more effective for showcasing a single feature or demonstrating a simple process, while a longer video may be necessary for providing a comprehensive overview of a complex platform.
Pre-Production Considerations
What is the primary goal of the video?
Who is the target audience for the video?
What are the key features or functionalities to be highlighted?
What are the specific pain points or challenges that the video should address?
What is the desired call to action for viewers?
What is the ideal length for the video based on the content and target audience?
What is the budget and timeline for video production?
How to create Platform Walkthrough Videos?
A successful platform walkthrough video is a valuable tool for engaging viewers, educating users, and driving conversions. It is a carefully crafted visual guide that effectively communicates the value of your platform and encourages adoption.
The creation process involves a combination of planning, production, and post-production steps, ensuring that the final video is engaging, informative, and achieves its intended goals.
Pre-Production
Define target audience
Identify key features
Develop a script
Choose visual style
Select music and sound effects
Gather necessary assets
Production
Record screen recordings
Create animations
Add voiceover narration
Incorporate interactive elements
Edit and refine the video
Add branding and call to action
Finalize and export the video
Turn Walkthroughs into Engagement Engines
Platform walkthrough videos are powerful tools for boosting Customer Engagement because they offer a clear, concise, and visually appealing way to communicate your product's value. A well-crafted walkthrough video can transform initial curiosity into genuine interest and active engagement.
Instead of simply listing features, show your platform in action. Demonstrate how it solves real-world problems and simplifies complex tasks. For example, if you have a project management software, show how a team can collaborate on a project, track progress, and meet deadlines using your platform.
Interactive elements can further enhance engagement. Consider incorporating clickable hotspots that reveal detailed feature explanations or branching scenarios that allow users to explore different paths based on their choices. By making your platform walkthrough videos both informative and enjoyable, you can foster a stronger connection with your audience and drive meaningful engagement.
Platform Video Strategies for Every Stage
These videos provide a comprehensive overview of your product's features and benefits. They are ideal for the awareness stage, where you want to showcase your product's capabilities to a broad audience.
Software Tutorial Videos
These videos guide users through specific tasks or workflows within your software, offering step-by-step instructions. They are best suited for the onboarding and retention stages, helping users learn how to use your product effectively.
Onboarding Videos
These videos help new users get up to speed quickly by guiding them through the initial setup process and introducing key features. They are essential for creating a positive first impression and reducing user churn.
Feature Highlight Videos
These videos focus on specific features or updates, highlighting their value proposition. They are ideal for engaging existing customers and generating interest in new releases.
Use Case Videos
These videos demonstrate how your product can be used to solve real-world problems in various scenarios. They are particularly effective during the consideration stage, helping prospects understand how your product can benefit them.
Crafting Compelling Walkthrough Videos
Designing an effective platform walkthrough video requires careful consideration of several key elements to ensure it resonates with your target audience and achieves its goals.
Target Audience
Define your target audience's needs, interests, and level of understanding.
Conduct research using Buyer Personas and website analytics to tailor the video content, language, and style accordingly.
Storytelling
Craft a compelling narrative that engages viewers and conveys the Value Proposition of your product in a relatable way.
Instead of just listing features, tell a story about how your product solves a problem or improves a process.
Visual Style
Choose a visual style that aligns with your brand identity.
Use high-quality graphics, animations, and footage to create a visually appealing and professional experience.
Consider using a consistent color palette and font style throughout the video.
Call to Action
Include a clear and concise call to action, prompting viewers to take the next step, such as visiting your website or signing up for a free trial.
Make the call to action visually prominent and easy to follow.
Length
Keep the video concise and to the point, avoiding unnecessary information or distractions.
Aim for a video length that is appropriate for your target audience and the complexity of your product.
Accessibility
Ensure the video is accessible to all users, including those with disabilities, by providing captions, transcripts, and alternative formats.
This demonstrates your commitment to inclusivity and expands your potential audience.
Crafting Engaging Platform Walkthrough Videos
Creating an Engaging Platform Walkthrough Video
To create an engaging and effective platform walkthrough video, you need to go beyond simply explaining features. You need to capture your audience's attention and keep them interested throughout the video.
Key Elements for an Engaging Walkthrough Video:
Compelling Visuals:
Use high-quality visuals, animations, and motion graphics to make your video visually appealing.
For example, you could use screen recordings with animated highlights to draw attention to key features or use cinematic footage to Showcase Your Product in a real-world setting.
Interactive Elements:
Incorporate interactive elements, such as clickable buttons, quizzes, or polls, to encourage active participation.
This can help viewers retain information and make the learning experience more enjoyable.
Clear and Concise Narration:
Use a clear and concise voiceover to guide viewers through the video.
Avoid using jargon or technical terms that your audience may not understand.
Keep the narration engaging and informative, highlighting the key benefits of your product.
Call to Action:
Include a clear and compelling call to action, prompting viewers to take the next step.
Ensure the video is optimized for different platforms, including mobile devices, social media, and your website.
This means using the appropriate video format, resolution, and aspect ratio for each platform.
Track Engagement Metrics:
Monitor key engagement metrics, such as watch time, completion rate, and click-through rates, to gauge the effectiveness of your video.
Use this data to identify areas for improvement and make your videos even more engaging.
Drive Conversions with Platform Walkthrough Videos
To create a platform walkthrough video that effectively drives conversions, focus on delivering a clear value proposition, showcasing benefits, and guiding viewers towards a specific action.
Highlight Key Benefits:
Clearly articulate how your product solves customer problems and improves their lives or businesses. Instead of just listing features, focus on the outcomes that users can achieve with your product.
Use a Clear and Concise Script:
Craft a script that is easy to understand and avoids jargon. Focus on delivering a clear and compelling message that resonates with your target audience. Use Storytelling techniques to make the video more engaging and memorable.
Include a Strong Call to Action:
Prompt viewers to take the next step by including a strong call to action. Use action-oriented language and create a sense of urgency to encourage viewers to convert. For example, you could offer a limited-time discount or a free trial.
Optimize for Search Engines:
Use relevant keywords and tags to make your video discoverable on search engines. This will increase your video's visibility and reach, driving more traffic to your website or landing page.
Promote Your Video on Social Media:
Share your video on social media platforms to reach a wider audience and drive traffic to your website or landing page. Use engaging captions and visuals to encourage viewers to click through and watch your video.
Track Conversion Rates:
Monitor conversion rates to gauge the effectiveness of your video in driving desired actions. Use this data to identify areas for improvement and optimize your video for better performance.
Onboarding Videos: Your Product's Welcome Mat
Start with a warm and welcoming introduction that sets a positive tone for the onboarding process. Personalize the welcome message whenever possible, addressing the user by name or referencing their specific needs.
Guide Users Through Key Features:
Provide step-by-step instructions on how to use your product's key features. Use screen recordings with voiceover explanations to demonstrate how to navigate the platform and complete common tasks.
Address Common Questions:
Anticipate and address common questions that new users may have. Create short videos that answer specific questions or use a FAQ format to provide clear and concise answers.
Provide Support Resources:
Include links to helpful resources, such as FAQs, tutorials, or support articles. Empower users to find answers to their questions and resolve issues independently.
Encourage User Engagement:
Prompt users to interact with the product, such as completing a task or providing feedback. This fosters active learning and helps users become more familiar with the platform.
Track Onboarding Completion Rates:
Monitor onboarding completion rates to gauge the effectiveness of your videos and identify any areas where users may be dropping off or encountering difficulties. Use this data to improve your onboarding process and make it more user-friendly.
Platform Walkthrough Videos: Amplify Your Marketing
Platform walkthrough videos can be seamlessly integrated into various stages of your marketing campaigns to enhance their effectiveness and reach a wider audience.
Website Landing Pages:
Embed platform walkthrough videos on your website's Landing Pages to provide visitors with a compelling visual overview of your product.
Share snippets or teasers of your platform walkthrough videos on social media platforms to generate interest and drive traffic to your website.
Tailor the video length and format to each platform's specific requirements.
Email Marketing Campaigns:
Include links to your platform walkthrough videos in email marketing campaigns to provide subscribers with valuable information and nurture leads.
Personalize the email content and highlight the video's relevance to the recipient's interests.
Paid Advertising Campaigns:
Utilize platform walkthrough videos in paid advertising campaigns on platforms like Google Ads or social media to target specific audiences with engaging content.
Embed platform walkthrough videos in blog posts, articles, or other Content Marketing materials to provide visual explanations and enhance engagement.
Ensure the video aligns with the overall message and tone of your content.
Event Marketing Campaigns:
Showcase your platform walkthrough videos at industry events, trade shows, or webinars to engage attendees and generate leads.
Use high-quality audio and visuals to create a memorable experience.
Boosting B2B Sales with Video
Platform walkthrough videos offer numerous benefits for B2B marketers, providing a powerful medium to engage with potential customers and drive conversions.
Increased Brand Awareness
Videos can significantly increase Brand Awareness by showcasing your product to a wider audience and establishing your expertise.
A study by Wyzowl found that 86% of businesses use video as a marketing tool.
Lead Generation
By providing valuable information and prompting viewers to take the next step, videos can effectively generate leads.
Videos can be used on landing pages with forms to capture contact information.
Improved Conversion Rates
Videos can significantly improve conversion rates by providing a clear understanding of your product and addressing potential objections.
Studies show that including a video on a landing page can increase conversion rates by up to 80%.
Build Trust and Credibility
By showcasing your product in action and providing valuable insights, videos can Build Trust and Credibility with potential customers.
Videos allow you to demonstrate your expertise and build rapport with your audience.
Educate Potential Customers
Videos provide an effective platform to educate potential customers about your product, addressing their questions and pain points.
Videos can explain complex concepts in a simple and engaging way.
Differentiate Your Brand
In a competitive B2B landscape, videos can help differentiate your brand by showcasing your unique value proposition and demonstrating your commitment to innovation.
Videos allow you to tell your Brand Story and connect with your audience on an emotional level.
Platform Walkthroughs: Your Customer Journey Guide
Platform walkthrough videos can play a pivotal role in creating a seamless and engaging customer journey, guiding users through each stage with relevant information and support.
Awareness: Use platform walkthrough videos in your marketing materials and online presence to introduce your product to potential customers. Create short, Engaging Videos that highlight the key benefits of your product and pique viewers' interest.
Consideration: As prospects begin to evaluate their options, provide them with platform walkthrough videos that showcase different use cases and address common questions. These videos can help prospects understand how your product can solve their specific challenges.
Decision: When prospects are ready to make a decision, offer platform walkthrough videos that reinforce your value proposition and address any remaining concerns. These videos can provide a final push to encourage prospects to choose your solution.
Action: Once a customer has made a purchase, provide them with onboarding platform walkthrough videos that guide them through the setup process and introduce key features. These videos can ensure a smooth and successful implementation.
Retention: Continue to Engage Customers with platform walkthrough videos that showcase new features, provide helpful tips and tricks, and demonstrate how to get the most out of your product. These videos can foster long-term loyalty and satisfaction.
Advocacy: Encourage satisfied customers to share their positive experiences by creating testimonial platform walkthrough videos that highlight their success stories. These videos can inspire others to choose your solution.
Onboarding Videos That Convert
Onboarding videos are crucial for welcoming new users and setting them up for success with your platform. To make them truly engaging and effective, consider these strategies:
Welcome New Users: Start with a warm and personalized welcome message. Address the user by name if possible and express your excitement about them joining your platform. Briefly Highlight the Benefits they can expect to experience.
Guide Users Through Key Features: Provide step-by-step instructions on how to use your product's essential features. Use screen recordings with clear voiceover explanations to demonstrate how to navigate the platform and complete common tasks. Break down complex processes into smaller, manageable steps.
Address Common Questions: Anticipate and address common questions that new users may have. Create short videos that answer specific questions or use a FAQ format to provide clear and concise answers. This can help reduce user frustration and improve their onboarding experience.
Provide Support Resources: Include links to helpful resources, such as FAQs, tutorials, or support articles. Empower users to find answers to their questions and resolve issues independently. This can reduce the burden on your support team and improve user self-sufficiency.
Encourage User Engagement: Prompt users to interact with the product, such as completing a task or providing feedback. This fosters active learning and helps users become more familiar with the platform. Consider incorporating Interactive Elements like quizzes or polls to make the onboarding process more engaging.
Track Onboarding Completion Rates: Monitor onboarding completion rates to gauge the effectiveness of your videos and identify any areas where users may be dropping off or encountering difficulties. Use this data to improve your onboarding process and make it more user-friendly.
Case Study: Slack- Building a Thriving User Community with Video
Challenge: Slack, a popular team communication platform, wanted to foster a stronger sense of community among its users and provide a platform for knowledge sharing and collaboration.
Solution: Slack launched a dedicated Video Channel on their platform where users could share tips, tutorials, and best practices for using Slack. They also hosted live Q&A sessions with product experts and encouraged users to submit their own video content.
Results:
Increased User Engagement: The Video Channel saw a significant increase in user engagement, with a 30% rise in active users and a 25% increase in message volume.
Enhanced Knowledge Sharing: The video content helped users learn new ways to use Slack and solve common problems, leading to a more efficient and productive workflow.
Stronger Community Building: The Video Channel fostered a sense of community among Slack users, encouraging collaboration and knowledge sharing.
Case Study: Dropbox- Collecting User Feedback Through Video
Challenge: Dropbox, a file-sharing and storage platform, wanted to gather valuable user feedback to inform future product development and improve the user experience.
Solution: Dropbox implemented a Video Feedback Feature within their platform, allowing users to record and submit short videos detailing their experiences and suggestions.
Results:
Rich and Detailed Feedback: The video feedback provided Dropbox with a deeper understanding of user needs and pain points, leading to more effective product development.
Increased User Engagement: The Video Feedback Feature encouraged users to actively participate in the product development process, fostering a sense of ownership and engagement.
Improved User Experience: By incorporating user feedback gathered through video, Dropbox was able to make significant improvements to its platform, resulting in a more intuitive and user-friendly experience.
How platform walkthrough video examples are curated?
We dove deep into platform walkthrough videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform walkthrough videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific tasks. 7.Brand Alignment Determining video alignment with brand message, identity, and platform integration. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Platform walkthrough video examples 2024, n=9500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
