In today's digital landscape, user experience reigns supreme. A seamless and intuitive user experience can be the difference between a loyal customer and a frustrated visitor who quickly bounces to a competitor. This is where platform walkthrough videos come into play, offering a dynamic and engaging way to guide users through the intricacies of your platform.
The challenge lies in effectively communicating the value and functionality of your platform to users with varying levels of technical expertise. Static tutorials or lengthy documentation can often overwhelm or fail to capture the attention of users. For instance, imagine trying to explain the complexities of a new project management software through text alone – the potential for confusion and frustration is high.
Platform walkthrough videos bridge this gap by providing a visual and interactive experience. They allow users to see the platform in action, follow step-by-step instructions, and gain a clear understanding of how to navigate its features. These videos can be applied across a wide range of platforms, from e-commerce websites and mobile apps to complex software solutions and online learning platforms. Real-world use cases include onboarding new users, demonstrating specific features, and providing ongoing support and training.
The versatility of platform walkthrough videos extends to various industries and their unique needs. In the realm of financial technology, for example, these videos can be used to explain investment strategies, demonstrate trading platforms, and guide users through the process of managing their finances. Similarly, in the healthcare sector, walkthrough videos can educate patients on using telehealth platforms, accessing medical records, and understanding complex treatment plans.
By leveraging the power of video, businesses can create a more user-centric experience that fosters engagement, improves user satisfaction, and ultimately drives success. With this understanding, let's dive in and explore 30 inspiring examples of platform walkthrough videos that elevate the user experience to new heights.
1. Ateme
The video focuses on ateme's ATSC 3.0 solution and how it can help broadcasters stay at the forefront of the industry. It explores the challenges faced by broadcasters in delivering high-quality services, engaging viewers, and generating revenue. This video acts as a platform in-depth walkthrough for broadcasters who are looking to leverage the latest technology.
The video utilizes a minimalist and modern design style, characterized by flat illustrations, bold colors, and clean typography. The use of simple shapes and icons effectively conveys complex concepts, such as broadcasting infrastructure and global reach. This platform walkthrough ensures viewers can easily understand the technical aspects of ateme's solution.
The animation is smooth and engaging, with subtle transitions and movements that guide the viewer's attention. The color palette is vibrant and eye-catching, with a focus on blues, oranges, and greens, creating a sense of optimism and innovation. The visual design of this platform walkthrough makes it an effective tool for showcasing the benefits of ateme's ATSC 3.0 solution.
2. KPMG
The video showcases a cloud-based solution designed to help businesses efficiently manage and comply with the AASB 16 lease accounting standards. It emphasizes the challenges of lease accounting and how their solution simplifies the process. This Platform onboarding walkthrough is designed to help new users get acquainted with the platform.
The video's design style effectively complements its purpose as a product demo and explainer. The use of vibrant colors and clean lines creates a visually appealing and engaging experience. The characters and scenarios are relatable to the target audience, showcasing the common pain points associated with lease accounting. The animation style is modern and dynamic, keeping viewers engaged while effectively conveying the benefits of the cloud-based solution. Clear and concise text overlays further enhance understanding.
By combining a user-friendly interface, expert support, and automation capabilities, the KPMG Lease Hub solution streamlines lease accounting processes, reduces complexity, and ensures compliance with AASB 16. The platform walkthrough effectively highlights these advantages, making it an excellent tool for showcasing the value proposition of the cloud-based solution.
3. Trillium
Trillium DQ for big data maximizes the business value of big data with industry-leading data profiling and data quality powered by the scalability and performance you need with your largest data volumes to deliver trusted business applications.
This video is a Platform explanation walkthrough. The video uses a clean and modern design style with a focus on data visualization. The use of simple shapes, lines, and icons helps to convey complex information in an easily digestible way. The animation is smooth and engaging, and the use of color is effective in highlighting key points. The walkthrough does a great job of explaining the benefits of using Trillium DQ for big data, such as improved data quality, increased scalability, and enhanced performance.
Overall, the platform walkthrough is an excellent example of how to use design to effectively communicate complex information. The clean and modern style, combined with the smooth animation and effective use of color, makes for a visually appealing and informative video. The video is sure to be a valuable resource for anyone looking to learn more about Trillium DQ for big data.
4. Confiz
The video showcases confiz's state-of-the-art marketing solution designed to accelerate digital transformation and fuel business growth. It emphasizes the importance of creating lasting customer impressions and fostering stronger relationships through personalized brand experiences and engaging buying journeys. This serves as a Platform guided walkthrough showcasing the platform's capabilities and benefits.
The video's design style effectively complements its message. The use of clean lines, minimalist backgrounds, and a consistent color palette of blue and green creates a visually appealing and professional aesthetic. The animation is smooth and engaging, with subtle transitions and movements that draw the viewer's attention to key points. Icons and illustrations are strategically employed to represent complex concepts such as customer acquisition, bounce rates, and cloud-based solutions in a clear and concise manner. This walkthrough provides a comprehensive overview of the platform.
By combining a compelling narrative with a well-executed design, the video effectively captures the essence of confiz's marketing solution. It leaves viewers with a clear understanding of how the platform can empower businesses to elevate customer engagement and achieve their growth objectives. The video acts as a Feature animation walkthrough, highlighting the platform's key features and functionalities.
5. BetterCloud
The video demonstrates how integrating bettercloud and okta enhances security for both user connections and user interactions. It effectively conveys the value proposition of combining these two platforms to achieve comprehensive security. This video acts as a platform software walkthrough for both the platforms.
The animation style is characterized by its clean lines, vibrant colors, and simple yet engaging character designs. This approach effectively captures the viewer's attention and maintains their interest throughout the video walkthrough. The use of thought bubbles to illustrate the different platforms and applications that users interact with is particularly clever, as it visually represents the complexity of the modern digital workplace.
Additionally, the animation seamlessly transitions between scenes, creating a cohesive and visually appealing narrative. In conclusion, the video's animation style perfectly complements its message, making it an excellent product demo explainer video. The combination of clear visuals, concise messaging, and engaging animation effectively communicates the benefits of integrating bettercloud and okta for enhanced security.
6. ManageEngine
Endpoint central by manageengine is a comprehensive solution for managing and securing various endpoints, including desktops, laptops, servers, mobiles, and iot devices. It empowers organizations to efficiently manage and secure their it infrastructure while enhancing the digital employee experience. This serves as an effective visual platform walkthrough for the platform.
The video effectively employs a clean and modern design style, characterized by vibrant colors, clear typography, and engaging animations. The use of bold colors and simple shapes helps to draw attention to key information, such as the types of endpoints that can be managed and the security threats that can be mitigated. The walkthrough using animations is smooth and fluid, making the video visually appealing and easy to follow.
By combining informative visuals with concise messaging, the video successfully conveys the value proposition of endpoint central as a comprehensive solution for endpoint management and security. The design style effectively complements the video's message, making it an excellent platform demonstration walkthrough that is both informative and engaging.
7. Conversica
This video showcases how Conversica AI Assistants can be valuable assets for revenue teams by automating conversations and helping achieve business goals.
The video cleverly employs a minimalist design aesthetic, using bold colors and geometric shapes to visually represent the automation process. This visual Platform walkthrough effectively highlights the key benefits of Conversica, such as increased reply rates and ROI, by associating them with visually appealing and memorable graphics. The use of a grid pattern, for example, symbolizes the organized and efficient nature of automated conversations.
By combining clear messaging with a visually engaging design, the video successfully conveys the value proposition of Conversica for revenue teams seeking to optimize their communication strategies and enhance productivity.
8. 1Password
This video is a Platform demo walkthrough of the latest version of 1Password, emphasizing its seamless integration with macOS and highlighting features like enhanced security, speed, and a user-friendly interface. The video aims to demonstrate how 1Password simplifies password management for Mac users, offering a comprehensive solution for safeguarding digital identities.
The design style effectively employs sleek, modern aesthetics with a vibrant color palette dominated by blues and purples. Neon accents and glowing elements create a sense of dynamism and sophistication, aligning with the technological nature of the product. Visual metaphors, such as the shield imagery, reinforce the core message of security and protection. The animation is fluid and engaging, guiding viewers through the features and benefits of 1Password 8 in a clear and concise manner.
By combining informative visuals with a compelling narrative, the video successfully captures the essence of 1Password as a reliable and user-centric password manager. The design elements work harmoniously to enhance the message, leaving viewers with a lasting impression of the product's value proposition.
9. Shiftgig
Shiftgig specializes in connecting businesses with an on-demand workforce through their innovative mobile platform. This technology empowers hourly workers by offering flexibility and choice, while simultaneously providing companies with enhanced business agility.
The video acts as a platform how-to explainer, effectively showcasing shiftgig's mobile platform and its benefits for both businesses and workers. The use of clean lines, simple shapes, and a limited color palette creates a visually appealing and easy-to-understand aesthetic. The animation is smooth and engaging, guiding the viewer through the process of using the platform walkthrough. By focusing on key features such as claiming shifts, managing schedules, and accessing a diverse pool of workers, the video highlights the platform's user-friendly interface and its ability to streamline workforce management.
In conclusion, the video's design style effectively communicates the value proposition of shiftgig's on-demand workforce platform. The combination of clear visuals, concise messaging, and engaging animation creates a compelling narrative that resonates with both businesses and hourly workers.
10. Health Catalyst
health catalyst has partnered with industry-leading health systems to develop a next-generation costing system: the corus™ suite. for the first time, cfo’s, physicians, service line leaders, and clinical and financial analysts can dig deep into the true cost of providing care across the continuum and relate those costs to patient outcomes.
this platform workflow walkthrough uses a simple, flat design style to explain the complex topic of healthcare costing. the use of icons and animation helps to make the information more engaging and easy to understand. the video highlights the key benefits of the corus suite, such as its ability to integrate patient-level ehr data and departmental and equipment resource utilization.
the design style effectively communicates the value proposition of the corus suite by using clear and concise visuals. the platform walkthrough is successful in explaining a complex topic in a way that is both informative and engaging.
11. Silvercloud
SilverCloud is a digital platform for mental health and wellbeing that provides a private space to help you feel better. The on-demand solution focuses solely on your needs, giving you a judgement-free space to work towards better mental health. This platform software walkthrough uses a unique design style to highlight the benefits of the SilverCloud platform. The minimalist aesthetic, with its soothing color palette and abstract imagery, effectively conveys the idea of a safe and private space for mental health. The use of symbolic visuals, such as a figure walking towards a distant goal or gears turning within a head, further emphasizes the platform's focus on helping users navigate their own mental health journey and set their goals. By combining simple yet powerful visuals with clear and concise messaging, the walkthrough successfully communicates the value proposition of SilverCloud as a digital solution for mental health and wellbeing.
SilverCloud is a digital platform for mental health and wellbeing that provides a private space to help you feel better. The on-demand solution focuses solely on your needs, giving you a judgement-free space to work towards better mental health. This feature animation walkthrough uses a unique design style to highlight the benefits of the SilverCloud platform. The minimalist aesthetic, with its soothing color palette and abstract imagery, effectively conveys the idea of a safe and private space for mental health. The use of symbolic visuals, such as a figure walking towards a distant goal or gears turning within a head, further emphasizes the platform's focus on helping users navigate their own mental health journey and set their goals. By combining simple yet powerful visuals with clear and concise messaging, the walkthrough successfully communicates the value proposition of SilverCloud as a digital solution for mental health and wellbeing.
12. Scorebuddy
The video showcases Scorebuddy, a quality assurance (QA) solution designed for contact centers. It emphasizes the significance of agent engagement and its impact on customer interactions. The video also highlights the challenges of maintaining consistent quality and agent performance. This video acts as a platform guided walkthrough of the platform, showcasing its features and benefits.
Scorebuddy's integrated suite of solutions effectively addresses these challenges by enabling contact centers to find, fix, and measure the quality of customer interactions. The video's design style effectively conveys this message through its use of clean lines, bold colors, and simple animation. The walkthrough of the platform is made easy with clear and concise visuals, making it easy for viewers to understand the key features and benefits of the Scorebuddy platform.
In conclusion, the video's design style effectively complements its message, creating a compelling and informative overview of Scorebuddy's QA solution for contact centers. The video's focus on agent engagement, quality management, and performance measurement is clearly communicated through its visuals and narration, making it an excellent example of a product demo explainer video.
13. Comarch
Artificial intelligence (AI) is an essential part of digitized telecoms. This technology is always learning to be more flexible, and will soon be able to solve tasks too difficult for humans. The platform software walkthrough is part of Comarch's campaign, and expands your knowledge with a white paper about AI as the heart of Business 4.0.
The platform software walkthrough uses a futuristic and sleek design style to highlight the capabilities of AI in the telecommunications industry. The use of vibrant colors, such as blue and purple, creates a sense of innovation and progress. The animation is smooth and engaging, effectively demonstrating the complex concepts of AI and its impact on businesses. The platform software walkthrough also incorporates data visualizations and infographics to present information in a clear and concise manner.
Overall, the platform software walkthrough's design style effectively conveys the message that AI is a powerful tool that can revolutionize the telecommunications industry. The use of modern design elements and engaging animation creates a visually appealing and informative experience for the viewer.
14. OpenText
This video showcases how businesses can improve operational excellence and automate key business processes by integrating digital document processing solutions into their existing content management platforms.
at the start of the information lifecycle, documents are often received as images or paper, and manually validating these documents across multiple applications often causes delays. the video uses a clean and simple visual style with line art and a limited color palette to illustrate the challenges of managing unstructured content. this minimalist approach helps to focus the viewer's attention on the message and the solution being presented.
by highlighting the pain points of manual document processing and showcasing the benefits of opentext cloud capture service, the video effectively communicates the value proposition of the product. the use of animation and screen recordings helps to make the solution easy to understand and visualize. this video is a Platform explanation walkthrough as it explains the platform and walks through its features. it showcases the platform's capabilities and how it can be used to improve business processes. the walkthrough provides a clear understanding of the platform and its benefits.
15. Petal
Petal scheduling is a web solution designed to help physicians create, manage and share their schedules. the solution is presented through a clean and simple animated explainer video, using a minimalist color palette and 2D graphics. the video effectively highlights the key features of the platform, such as schedule management and automatic swaps, using clear and concise visuals. the use of icons and diagrams helps to make the information easy to understand and digest.
Overall, the video's design style effectively communicates the value proposition of petal scheduling by focusing on the simplicity and ease of use of the solution. this makes it an ideal platform demo walkthrough, as it allows potential users to quickly grasp the platform's functionality and benefits. the walkthrough aspect is further enhanced by the video's clear and concise visuals, which guide viewers through the platform's key features.
The video's focus on simplicity and ease of use also makes it an effective platform how-to explainer. by showcasing the platform's intuitive design and user-friendly interface, the video empowers physicians to quickly learn how to use petal scheduling to manage their schedules effectively. the step-by-step walkthrough provided by the video ensures that viewers can easily follow along and understand how to utilize the platform's various features.
16. Rubrik
The video showcases rubrik's commitment to data security, availability, and compliance, regardless of its location. It emphasizes the importance of safeguarding data in today's complex digital landscape, where information resides across various platforms and environments. This Platform demo walkthrough ensures viewers grasp the essential aspects of rubrik's data security offerings.
The video's design style effectively conveys rubrik's message through its clean and modern aesthetics. The use of bold colors, simple shapes, and clear typography enhances the viewer's understanding of rubrik's data security solutions. The animation is smooth and engaging, guiding the viewer through the key features and benefits of rubrik's platform. This walkthrough is concise and informative.
In conclusion, the video's design style perfectly complements rubrik's message of data security, availability, and compliance. The video effectively highlights the challenges of modern data management and presents rubrik's solutions in a clear and engaging manner. The combination of informative content and visually appealing design makes this Platform in-depth walkthrough an excellent example of a product demo explainer.
17. Datasite
The video showcases new tools available for investment bankers, designed to expedite deal-making and provide deeper insights throughout the deal lifecycle. It emphasizes efficiency and understanding in the context of investment banking and finance. This video acts as a platform demonstration walkthrough for investment bankers.
The video's design style effectively conveys this message through its use of 3D animation and a clean, minimalist aesthetic. The color palette is dominated by white and orange, creating a sense of professionalism and sophistication. The 3D animation allows for clear visualization of complex financial processes, such as deal flow and data analysis. The platform walkthrough using 3D animation makes it easier to understand.
The use of icons and symbols further simplifies these concepts, making them easily understandable for viewers. The overall design style is modern and engaging, effectively capturing the attention of the target audience - investment bankers. This platform is designed to be user-friendly and intuitive, allowing investment bankers to quickly learn and adopt the new tools.
18. Hotjar
The video showcases Hotjar's Highlights feature, which allows users to capture and organize key moments from recordings and heatmaps. By creating collections of these insights, teams can collaborate, analyze data, and identify areas for improvement within their digital products. The video aims to demonstrate how Hotjar empowers teams to make data-driven decisions and enhance user experiences. This video acts as a Platform workflow walkthrough for the users.
The design style effectively complements the video's purpose as a product demo explainer. The clean and minimalist aesthetic ensures that viewers focus on the essential features and functionalities being presented. The use of bright colors and subtle animations draws attention to specific elements, such as user interactions and data points. This visual Platform walkthrough provides clarity to the users.
In conclusion, the video's design style successfully supports its role as a product demo explainer by prioritizing clarity and engagement. The minimalist approach, strategic use of color, and subtle animations effectively guide viewers through the features and benefits of Hotjar's Highlights, making it an informative and visually appealing Platform walkthrough presentation.
19. Intouch
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20. CareATC
CareATC is a population health management company that offers programs and technology to help create a thriving wellness culture within your workforce. Their goal is to empower you to inspire healthier, happier employees while simultaneously reducing healthcare expenses.
This video acts as a platform workflow walkthrough, offering a clear demonstration of how the platform operates. The video's design style effectively utilizes vibrant colors, clean lines, and simple shapes to convey complex information in an easily digestible format. This approach aligns perfectly with CareATC's mission of promoting employee wellness and reducing healthcare costs.
The animation seamlessly guides viewers through the process of population health management, showcasing how CareATC's programs and technology can benefit both employers and employees. By employing clear visuals and concise messaging, the video effectively highlights the value proposition of CareATC's services. In conclusion, the video's design style is a perfect complement to CareATC's population health management solutions. The use of engaging visuals and straightforward messaging effectively communicates the company's commitment to fostering healthier, happier employees and reducing healthcare expenditures.
21. Blue Yonder
Blue yonder's warehouse tasking capability unlocks efficiency using a new approach to organizing work with a robust software-as-a-service (saas) solution running without interruption on microsoft azure. Its tasking engine uses a powerful algorithm to add an additional layer of capability to any warehouse management solution. Warehouse tasking recognizes task interdependencies to holistically orchestrate and optimize warehouse activities. This is a platform explanation walkthrough that showcases the platform's capabilities and how it can be used to improve warehouse efficiency. The walkthrough takes the viewer through the different features of the platform and explains how they work.
The video utilizes a clean and minimalist design style with a focus on clear visuals and concise messaging. The color palette is limited to blues and whites, creating a sense of calm and professionalism. The use of simple shapes and icons helps to convey complex information in an easily digestible manner. This walkthrough uses animation to illustrate the platform's features and how they work. The animation is clear and concise, making it easy for viewers to understand the platform's capabilities.
The animation is smooth and fluid, keeping the viewer engaged without being distracting. Overall, the design style of the video is highly effective in communicating the value proposition of blue yonder's warehouse tasking solution. The use of clear visuals, concise messaging, and a professional color palette creates a sense of trust and credibility. The animation is engaging and informative, helping to explain the complex concepts in a way that is easy to understand. This platform walkthrough is an effective way to communicate the value of the platform to potential customers.
22. Fujitsu
The video showcases the challenges of simulating real-life scenarios in the digital world due to limitations in data processing and analytics technology. It highlights the difficulties in accurately modeling complex scenarios, such as forecasting extreme weather or testing the effects of aerodynamics and underwater acoustics on new systems. The video emphasizes the time-consuming and costly nature of these simulations. This Platform guided walkthrough showcases the platform and its walkthrough for the user.
The video's design style effectively utilizes isometric illustrations and clean visuals to convey complex information in a clear and engaging manner. The use of 3D visuals and animations enhances the understanding of challenging concepts like aerodynamics and underwater acoustics. The color palette is minimalist, with a focus on blues and grays, which creates a professional and modern aesthetic. The visuals are strategically placed to complement the narration, providing a seamless and informative viewing experience.
In conclusion, the video's design style effectively complements the message by using clear visuals and a minimalist aesthetic to explain complex concepts related to data processing and analytics. The use of isometric illustrations and 3D animations enhances the understanding of real-life simulations and how Fujitsu's High-Performance Computing solutions address these challenges. This platform walkthrough explains the platform and its features for the user.
23. VAIOT
VAIOT offers a portfolio of blockchain-based AI assistants for businesses and consumers to provide automated services and transactions.
The Platform demo walkthrough cleverly uses a minimalist design style with bold colors and simple animations to effectively communicate the value proposition of VAIOT's AI-powered solutions. The clean visuals and straightforward animations help viewers easily understand how VAIOT's blockchain-based AI assistants can simplify and expedite services and transactions for both businesses and consumers.
By focusing on the core benefits of ease, speed, and cost-effectiveness, the Platform walkthrough design effectively showcases VAIOT's commitment to providing innovative solutions that enhance efficiency and accessibility for its users.
24. Rubrik
The video focuses on the concept of Zero Trust Data Security and how it can help organizations turn major attacks into recoverable events. It emphasizes the importance of not trusting any users, endpoints, or applications, and highlights the benefits of implementing a Zero Trust Data Management approach. This video acts as a Platform explanation walkthrough as it explains the platform and walks through the features and benefits.
The design style of the video effectively complements its message. The use of bold colors and simple shapes creates a visually appealing and engaging experience. The animation is smooth and fluid, and the transitions between scenes are seamless. The icons and graphics are clear and easy to understand, and they effectively illustrate the key concepts of Zero Trust Data Security. The walkthrough of the platform is made easy with the use of these design elements.
Overall, the design style of the video is modern, professional, and effective in conveying the message of Zero Trust Data Security. The use of bold colors, simple shapes, and clear icons helps to create a visually appealing and engaging experience that effectively explains the benefits of this approach. The video is a great example of how design can be used to enhance the effectiveness of a product demo explainer video.
25. 6sense
Companies strive to achieve predictable revenue growth and consistently meet their targets. 6sense empowers marketing and sales teams to work smarter, not harder, by leveraging account-level insights to effectively engage with potential buyers. The platform delves into the depths of the Dark Funnel, uncovering anonymous buyer behavior and identifying the right accounts that align with your Ideal Customer Profile (ICP) and are actively in-market. This provides a comprehensive Platform in-depth walkthrough for users.
The video's design style effectively complements its role as a product demo explainer. The use of bold colors and simple shapes creates a visually appealing and engaging experience. The animation is smooth and fluid, guiding viewers through the key features and benefits of 6sense. This visual Platform walkthrough allows for easy understanding of the platform's functionalities.
By employing a minimalist approach, the video ensures that the focus remains on the core message, allowing viewers to easily grasp the value proposition of the platform. In conclusion, the video's design style is well-suited for its purpose as a product demo explainer. The combination of clear visuals, concise messaging, and engaging animation effectively conveys the value of 6sense to potential customers. By highlighting the platform's ability to uncover anonymous buyer behavior and identify high-potential accounts, the video effectively demonstrates how 6sense can help businesses achieve predictable revenue growth. This serves as an effective Platform walkthrough for potential customers.
26. HR Acuity
The video aims to showcase hr acuity's ability to transform employee relations management, emphasizing consistency, improved outcomes, and risk mitigation. It encourages viewers to request a demo to explore the benefits for employee relations and human resources teams. This video acts as a Platform how-to explainer.
The design style effectively complements the video's purpose. The clean and minimalist aesthetic, characterized by a white background and simple shapes, ensures that the focus remains on the core message of employee relations management. The use of bold colors and distinct icons helps to visually represent different aspects of the process, such as discrimination or employee relations issues. The animation is smooth and engaging, guiding the viewer through the concepts without overwhelming them. This Platform walkthrough is easy to follow.
In conclusion, the video's design style successfully balances clarity and visual appeal. It effectively conveys the value proposition of hr acuity as a solution for managing employee relations issues, achieving consistency, improving outcomes, and mitigating risk. The use of color, icons, and animation enhances the message and encourages viewers to explore the benefits further. This Platform video is designed to be informative and engaging.
27. Diligent
Diligent community is a next-generation governance and civic engagement solution designed for public education boards. The solution simplifies the end-to-end agenda and meeting management process, making it easier to manage complex governance tasks in hybrid environments. Diligent community empowers board administrators and leaders to advocate for their mission while seamlessly connecting with the public to address critical community issues.
The “Platform software walkthrough†effectively utilizes a clean and minimalist design style to highlight the key features and benefits of diligent community. The use of simple backgrounds, bold typography, and clear visuals helps to keep the focus on the platform and its functionality. The “walkthrough†also incorporates screen recordings and animations to demonstrate how the platform works in a way that is easy to understand. The transitions between scenes are smooth and seamless, creating a visually appealing and engaging experience for the viewer.
Overall, the design style of the “Platform software walkthrough†is well-suited for a product demo explainer video. The clean and minimalist approach effectively highlights the key features and benefits of diligent community, while the use of screen recordings and animations provides a clear and concise explanation of how the platform works. The video is visually appealing and engaging, making it an effective tool for educating potential customers about the product.
28. State Street
VenturiSM by state street empowers cash investors and borrowers to interact directly with each other on the industry's first peer-to-peer repo platform integrated with indemnification and triparty settlement support. The platform streamlines the repo process by effectively removing intermediaries and providing greater transparency, giving you the power to make decisions that align best with your goals.
This platform demonstration walkthrough showcases the user interface and navigation of the VenturiSM platform. Users can follow along as the video takes them step-by-step through the process of creating an account, listing a repo, finding a counterparty, and executing a trade. This walkthrough provides a clear and concise overview of how the platform works, making it easy for potential users to understand its functionality and benefits.
The design style of the walkthrough emphasizes the keywords streamline, transparency, and empower through its use of sleek, minimalist graphics and a cool color palette. The animation is fluid and dynamic, visually representing the efficient and innovative nature of the peer-to-peer repo platform. The use of abstract shapes and lines suggests the interconnectedness of investors and borrowers within the platform.
29. 1Password
1password developer tools simplifies and secures development workflows for developers, making passwords, ssh keys, and infrastructure secrets easily accessible with a keystroke, tap, or thumbprint. this innovative solution enhances security and streamlines development processes.
the video's design style effectively showcases the product's features and benefits through a visual platform walkthrough. the use of isometric illustrations and clean lines creates a modern and engaging visual experience. the animation is smooth and well-paced, guiding viewers through the product's functionality in a clear and concise manner. the color palette is also carefully chosen, with the use of dark backgrounds and contrasting colors to highlight key elements and maintain visual interest.
overall, the video's design style is well-suited for a product demo explainer video. it effectively captures the viewer's attention, clearly communicates the product's value proposition, and leaves a lasting impression. the combination of strong visuals, clear messaging, and engaging animation makes this video an excellent example of how design can be used to effectively promote a product or service.
30. FIS
This platform workflow walkthrough focuses on the post-pandemic consumer buying journey, specifically the BORIS (Buy Online, Return In Store) trend. It highlights the benefits of omnichannel payments in facilitating seamless customer experiences across various touchpoints. The platform walkthrough showcases the interconnectedness of online and in-store channels.
The video's design style effectively utilizes 3D isometric illustrations and animations to visually represent the BORIS journey. The clean lines, minimalist aesthetic, and vibrant color palette create a modern and engaging visual experience. The use of icons and symbols further enhances clarity and understanding, making complex concepts easily digestible. The animation seamlessly guides viewers through the different stages of the BORIS process.
By combining informative visuals with concise messaging, the video effectively demonstrates the value proposition of Worldpay's omnichannel payment solutions. The design style complements the narrative, creating a cohesive and impactful explainer video that resonates with target audiences.
Key Takeaways
What is a Platform Walkthrough Video?
Platform Walkthrough Video is a concise video resource demonstrating software or platform functionality. Typically, these videos guide new users, highlight features, and provide an overview of navigating the platform.
- During onboarding to accelerate user adoption.
- As standalone resources on websites or help centers.
- Within marketing materials to showcase platform capabilities.
For example, a project management software company created a platform walkthrough video to demonstrate its key features and benefits. This resulted in a 15% increase in trial sign-ups and a 10% reduction in customer support inquiries.
Creating a Platform Walkthrough Video: Where to Start?
Before diving into production, define your target audience and their needs. This clarity will shape your video's content and style.
- Identify your target audience. Who are you creating this video for?
- Determine the problem your platform solves for your audience.
- Outline the key features and benefits you want to highlight.
- Choose a video style that aligns with your brand and resonates with your audience.
For example, a CRM platform decided to create a series of walkthrough videos targeting sales representatives, marketing managers, and customer support agents. By segmenting their audience, they were able to create more targeted and effective content.
Platform Walkthrough Video Ingredients
A compelling platform walkthrough video combines visuals, audio, and engaging narration.
- High-quality screen recordings: Capture clear footage of your platform in action.
- Concise narration: Use a professional voiceover or record clear audio explaining the features.
- Background music and sound effects: Enhance engagement and create a professional feel.
- On-screen text and graphics: Highlight key points and improve clarity.
- Call to action: Encourage viewers to take the next step, such as signing up for a trial.
For example, an e-commerce platform incorporated animated graphics and on-screen text in their walkthrough video to simplify complex concepts and improve information retention among viewers.
Platform Walkthrough Video - Goals and Objectives
Clearly define what you aim to achieve with your video. Are you looking to increase trial sign-ups, reduce support tickets, or drive feature adoption?
- Increase brand awareness and generate leads.
- Improve user onboarding and reduce churn.
- Showcase new features and drive adoption.
- Reduce support inquiries and empower users.
For example, a cybersecurity software company aimed to educate potential customers about their product's advanced threat detection capabilities. Their walkthrough video, focusing on real-world scenarios, led to a 20% increase in qualified leads.
Selecting a Style for Your Platform Walkthrough Video
The style of your video should align with your brand identity and resonate with your target audience.
- Live-action: Features a real person interacting with the platform, providing a personal touch.
- Screencast: Focuses solely on screen recordings with voiceover narration, ideal for technical demonstrations.
- Animated: Uses animation to explain complex concepts in an engaging and visually appealing way.
For example, a design software company opted for an animated walkthrough video style to showcase their intuitive interface and creative tools, appealing to their target audience of designers and marketers.
Storytelling in a Platform Walkthrough Video
Even technical videos benefit from a narrative structure. Engage viewers by presenting a problem, showcasing your platform as the solution, and highlighting the positive outcomes.
- Start with a relatable problem that your target audience faces.
- Introduce your platform as the solution to their problem.
- Demonstrate how your platform solves the problem through its features and benefits.
- End with a clear call to action, encouraging viewers to learn more or try your platform.
For example, a financial technology company used storytelling to create a compelling walkthrough video about their investment platform. By showcasing the journey of a fictional user achieving their financial goals, they effectively communicated the platform's value proposition.
Best Practices for Platform Walkthrough Video
Follow these best practices to create an effective and engaging platform walkthrough video.
- Keep it concise: Aim for a video length of 2 minutes or less.
- Focus on the essentials: Highlight the most important features and benefits.
- Use clear and concise language: Avoid technical jargon and industry-specific terms.
- Add a call to action: Encourage viewers to take the next step.
For example, a video conferencing platform improved user engagement by incorporating interactive elements like clickable buttons and chapter markers in their walkthrough video, allowing viewers to navigate to specific sections of interest.
What Makes a Platform Walkthrough Video Effective?
An effective platform walkthrough video is engaging, informative, and actionable.
- Clarity: The video should clearly explain what your platform does and how it benefits users.
- Visual appeal: Use high-quality visuals, animations, and graphics to keep viewers engaged.
- Conciseness: Get to the point quickly and avoid unnecessary information.
- Relevance: Ensure the content is relevant to your target audience and their needs.
For example, a language learning app significantly increased user engagement and retention by incorporating interactive quizzes and progress trackers within their platform walkthrough video, making the learning process more interactive and gamified.
Connecting Your Brand and Platform Walkthrough Video
Maintain brand consistency throughout your video to reinforce brand identity and messaging.
- Use brand colors, fonts, and imagery.
- Align the video's tone and style with your brand voice.
- Feature your logo prominently.
- Include a call to action that aligns with your marketing goals.
For example, a productivity app seamlessly integrated its brand elements, such as its signature color palette and mascot, throughout its platform walkthrough video, creating a cohesive and memorable brand experience for viewers.
Conclusion
Mastering the User Journey
The digital landscape thrives on user engagement, and platform walkthrough videos have emerged as a powerful tool to achieve this. These videos guide users through the platform's features and functionalities, fostering a sense of familiarity and confidence. By addressing user pain points and showcasing the platform's value proposition, walkthrough videos enhance user experience and drive adoption.
Need
In today's fast-paced digital world, users expect intuitive and seamless experiences. Complex platforms with steep learning curves often lead to frustration and abandonment. Platform walkthrough videos bridge this gap by providing clear, concise, and engaging instructions, empowering users to navigate the platform with ease.
Challenges
Creating effective platform walkthrough videos requires a deep understanding of the target audience and their specific needs. Balancing comprehensive information with engaging visuals and concise delivery can be challenging. Additionally, keeping the content up-to-date with platform updates is crucial to maintain relevance and accuracy.
Application
Platform walkthrough videos find application across diverse industries and platforms. For software applications, these videos can demonstrate key features, onboarding processes, and advanced functionalities. E-commerce platforms can utilize them to showcase product categories, search filters, and checkout procedures. Educational platforms can leverage walkthrough videos to introduce course structures, learning modules, and interactive elements.
Onboarding
Onboarding new users is a critical phase in the user journey. Platform walkthrough videos can streamline this process by providing a step-by-step guide to account creation, profile setup, and essential platform features. This reduces the learning curve and empowers users to quickly start using the platform effectively.
Feature Adoption
Many platforms offer a wide range of features, some of which may not be immediately apparent to users. Walkthrough videos can highlight these features, demonstrating their value and encouraging user adoption. This can lead to increased user engagement and a more fulfilling platform experience.
Support
Platform walkthrough videos can serve as a valuable support resource, reducing the need for users to contact customer support. By addressing common questions and troubleshooting issues, these videos empower users to find solutions independently, enhancing user satisfaction and reducing support costs.
Engagement
Engaging visuals, clear narration, and concise explanations are key to creating effective platform walkthrough videos. By incorporating storytelling elements and real-world use cases, these videos can capture user attention and make the learning process more enjoyable.
Updates
Platforms evolve over time, with new features and functionalities being added regularly. Keeping platform walkthrough videos up-to-date is essential to ensure accuracy and relevance. Regularly reviewing and updating these videos demonstrates a commitment to user experience and ensures that users have access to the latest information.
Accessibility
Platform walkthrough videos should be accessible to all users, regardless of their abilities. Providing captions, transcripts, and audio descriptions ensures that users with disabilities can access and benefit from the information presented in the videos.
