How Much Does Brand Explainer Video Production Cost In 2025?
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Brand Explainer Video Pricing
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who trust Advids to elevate their brand with compelling brand explainer videos. Many video providers rely on generic templates. That’s not how we create at Advids.
Key Takeaways
- 83% of founders say their biggest challenge is creating a compelling narrative
- 37% of founders prioritize brand awareness as their primary goal.
- 62% of founders prefer short, dynamic videos with strong calls to action.
- 18% of founders rely on social media engagement metrics to measure success.
- 49% of founders brainstorm concepts collaboratively with their marketing teams.
Factors
What factors influence the cost of brand explainer video creation?
Understanding the factors that influence video production costs is crucial for effective budgeting. Let's break down the key elements that can affect your brand explainer video's final price tag.
Primary Factors:
1. Video Length: A longer brand explainer video, say three minutes versus one, requires more production time and resources, directly impacting the cost.
2. Video Design Complexity: Intricate animations, custom character designs, or complex visual effects in your brand explainer video will increase the production effort and cost.
3. Video Production Scope: Extensive pre-production for your brand explainer video, including in-depth market research, multiple script revisions, and complex storyboarding, adds to the overall cost.
Secondary Factors:
4. Voice-over Talent Selection & Direction: A professional voice actor with extensive experience will typically command higher rates for your brand explainer video.
5. Music Licensing Fees: Using custom-composed music for your brand explainer video can be more expensive than royalty-free options, but offers greater exclusivity.
6. Number of Revisions: Extensive revisions to the script, animation, or other elements of your brand explainer video can increase the project timeline and cost.
How to optimize brand explainer video creation budget?
Managing your brand explainer video budget requires a strategic approach. These 6 factors can impact the cost by as much as 40%. A well-defined budget ensures your brand story is told effectively without overspending. Ready to start? Work with your agency early on for a tailored quote. 49% of businesses are already exploring this collaborative approach.
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize essential elements for your brand explainer video. What truly matters?
Transparent Communication: Clearly communicate your needs and budget to your video production agency.
Strategic Flexibility: Be open to cost-effective alternatives suggested by your agency.
How to get exact budget for your brand explainer video production?
Start by clearly defining your vision and objectives. Collaborate with your chosen agency for a precise quote tailored to your brand explainer video needs.
Engage with potential agencies proactively. Provide them with reference videos, a clear brief outlining your objectives, and a basic video outline. Request a detailed scope of work for your brand explainer video project, including milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in their package and what creative input they expect from you. Negotiate potential discounts and explore long-term partnership opportunities. Don't hesitate to ask for a special price; clearly articulate your needs and expectations. 37% of businesses are already leveraging data-driven creative strategies, demonstrating the value of a well-planned approach.
Here's a streamlined workflow:
Share Your Vision: Provide reference videos, a brief, and a video outline.
Scope Clarity: Request a detailed scope of work, milestones, and payment terms. This can affect the cost.
Added Value?: What extras are included? What’s expected from you?
Long-Term View: Discuss potential discounts and long-term partnerships. This can save money.
Negotiate: Always ask for a special price. Be clear about your needs. 18% of businesses are willing to experiment with new strategies, so explore your options.
Overall average cost of brand explainer video
The average cost of a 60-second brand explainer video is $2,966, with prices ranging from $1,000 to $16,000.
Geographical spending on brand video production -
Companies types and their video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of brand explainer videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Brand Explainer Video Pricing List
Understanding the various brand explainer video styles and their respective production scope is crucial for making informed decisions. We'll outline each style, its use cases, ideal length, common video elements, production timeline, and estimated pricing to help you choose the best fit for your needs.
Below is average per minute pricing
1. Whiteboard Animation Pricing: $1,500 - $2,500
* Use Cases: Product Explanation, Concept Overview, Educational Content
* Ideal Length: 30 seconds, 60 seconds
* Video Elements: Hand-drawn animation, Text overlays, Simple icons
* Production Timeline: 2-3 weeks
2. Stock Footage + Video Editing Pricing: $2,000 - $3,000
* Use Cases: Brand Storytelling, Event Recap, Testimonial
* Ideal Length: 30 seconds, 60 seconds
* Video Elements: Stock footage, Text overlays, Transitions
* Production Timeline: 2-3 weeks
3. 2D Animated Product Demo Pricing: $3,000 - $5,000
* Use Cases: Product Launch, Feature Highlight, Software Demo
* Ideal Length: 30 seconds, 60 seconds
* Video Elements: 2D animation, Character animation, Text overlays
* Production Timeline: 3-4 weeks
4. Animated Character Demo Pricing: $4,000 - $6,000
* Use Cases: Brand Mascot Introduction, Character-driven story, Engaging explainer
* Ideal Length: 30 seconds, 60 seconds
* Video Elements: 2D character animation, Backgrounds, Props
* Production Timeline: 4-5 weeks
5. Motion Graphics + Product Demo Pricing: $3,500 - $5,500
* Use Cases: Product Features, Data Visualization, UI/UX showcase
* Ideal Length: 15 seconds, 30 seconds
* Video Elements: Shapes, Kinetic typography, Animated data
* Production Timeline: 3-4 weeks
6. Animated Explainer Pricing: $4,500 - $6,500
* Use Cases: Company Story, Service Overview, Problem/Solution
* Ideal Length: 60 seconds, 2 minutes
* Video Elements: 2D animation, Character animation, Backgrounds
* Production Timeline: 4-5 weeks
7. Live Action + Product Demo Pricing: $5,000 - $7,000
* Use Cases: Product Usage, Customer Testimonials, Behind-the-Scenes
* Ideal Length: 30 seconds, 2 minutes
* Video Elements: Live footage, Product shots, Interviews
* Production Timeline: 4-5 weeks
8. Isometric Product Visualization Pricing: $6,000 - $8,000
* Use Cases: Product Showcase, Technical Explanation, Exploded Views
* Ideal Length: 15 seconds, 30 seconds
* Video Elements: Isometric models, 3D animation, Product features
* Production Timeline: 5-6 weeks
9. 3D Animation Pricing: $7,000 - $9,000
* Use Cases: Complex Product Demo, Cinematic Storytelling, Immersive Experience
* Ideal Length: 30 seconds, 3 minutes or longer
* Video Elements: 3D models, Realistic rendering, Visual effects
* Production Timeline: 6-8 weeks
How much does brand explainer video production cost?
Ever wondered how much a brand explainer video *actually* costs? In our experience, brand explainer video production typically ranges from $1,500 to $8,000 for a one-minute video. One often overlooked aspect is that quality doesn't always necessitate exorbitant spending. A powerful statement: Strategic planning and clear communication with your production team can yield high-quality results within a reasonable budget. Choosing the right style, like a simple screen recording, can be cost-effective, ranging from $1,000 to $3,000, while still effectively conveying your message. This usually includes scriptwriting, voiceover, music licensing, and revisions. Many production companies offer tiered packages—basic, standard, and premium—to suit various budgets. Remember, 83% of businesses report a positive ROI from explainer videos. Costs can vary based on video length, complexity, and post-production needs. A 30-second video might be ideal for social media, while a 60-second video could be better suited for your website. Focus on value delivery within each second. Custom production means your video is tailored to your specific needs and brand, unlike generic templates. This customization can significantly elevate your returns.
How does brand explainer video creation pricing work?
comparing quotes is crucial. Don't just look at the bottom line; analyze what each quote includes. Evaluate the production team's expertise and how it aligns with your budget. A key thing often overlooked is the value proposition. Are you paying for creativity, experience, and a proven process, or just animation and editing? Align your video goals with your pricing expectations. If you need a high-end 2D Animated Product Demo, expect a higher price tag than a simpler format. For example, a Motion Graphics + Product Demo video can effectively showcase your product's features and benefits, often falling within the mid-range of pricing. Approach pricing strategically, considering your overall marketing objectives and the potential return on your video investment.
Data roundup
Do you plan to increase or decrease video content budget?
84%
Increasing
Source: Advids
4%
Decreasing
Source: Advids
12%
No Change
Source: Advids
What is the average pricing range for custom brand explainer video creation?
If you're looking for truly custom work, an Isometric Product Visualization requires significant effort and expertise. This style involves creating detailed 3D models and animations, showcasing your product from unique perspectives. This level of customization is ideal for complex products or technical demonstrations, where visual clarity and engagement are paramount. For this style, expect a pricing range between $6,500 and $8,000. Fully custom videos, like Isometric Product Visualizations, are an investment, but they offer a level of detail and impact that generic options can't match.
What is the estimated cost range for a 60 seconds brand explainer video?
A 60-second brand explainer video typically costs between $1,500 and $8,000. Negotiating effectively can unlock added value. Instead of haggling on price, focus on getting more for your budget. Maximize your 60 seconds by requesting versions with different calls to action, aspect ratios for various platforms, and raw files for future edits. For instance, a UI Mockup Animation within a 60-second timeframe can effectively demonstrate software functionality. Having versions tailored to different user personas can significantly boost your results. Sixty seconds is valuable, so use it wisely to connect with your audience and drive conversions.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
87%
Yes
Source: Advids
10%
No
Source: Advids
3%
Not applicable
Source: Advids
What are your costs for different brand explainer video production types
How should we select the optimal brand explainer video production method given financial constraints? Creating brand explainer videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized brand explainer video production agency can vary depending upon individual project needs, which typically costs around a certain price point. We will delve into each option's merits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Easy to use, Affordable, Quick turnaround | Limited features, Basic quality | $ 40 to $ 220 |
| Freelancer | Cost effective, Flexible scheduling, Niche expertise | Limited resources, Inconsistent quality | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct control, Faster revisions | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, More resources, Project management | Less specialized, Slower turnaround | $ 800 to $ 2,500 |
| Brand Explainer Video Production Agency | High-end quality, Strategic expertise, Dedicated team | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional Brand Explainer Video production agency?
Is agency cost a barrier to your video project? In our experience, hiring a professional Brand Explainer Video production agency typically costs between $3,500 and $5,500 for a one-minute video. We recommend thoroughly reviewing agency portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies is crucial. Don't just focus on the price; ensure each agency quotes for the same specifications, allowing for a fair comparison. Shortlist based on factors like production quality, responsiveness, and creative synergy. Think long-term: the right agency can become an ongoing content partner, maximizing your video ROI. A radical thought: consider agencies that offer value-added services like strategic planning and distribution support, amplifying your video's impact. This collaborative approach can elevate your brand storytelling and drive measurable results.
How much does freelancers cost to create Brand Explainer Videos?
Concerned about agency pricing? Freelancers can be a cost-effective alternative, often 30% to 70% cheaper, ranging from $1,050 to $2,450 for a one-minute video. If you choose this route, prioritize freelancers with a proven track record in Brand Explainer Videos. While cost-effective, freelancers may present project management challenges due to their solo nature. They might also lack the comprehensive research and pre-production capabilities of a full-fledged agency. Freelancers typically charge hourly rates, varying between $4 and $30 depending on experience and location. A benefit of working with a freelancer is the potential for a more personalized, hands-on experience. However, ensure clear communication and well-defined milestones to mitigate potential risks.
How much does DIY cost to create Brand Explainer Videos and their limitations?
Considering a DIY approach? While we generally recommend professional production, platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Success with DIY hinges on finding templates aligned with your brand and message. Focus on crafting a compelling narrative, leveraging AI writing tools for script development rather than relying solely on text-to-video features. Test your DIY video with a small audience before widespread release to gather feedback on quality and engagement. A key limitation of DIY is the potential lack of polish and strategic storytelling that a professional agency or experienced freelancer can provide. However, for budget-conscious projects with simpler needs, DIY can be a viable starting point.
FAQs about brand explainer video production costs
Get answers to common questions about the cost of brand explainer video production below!
How much does brand explainer videos creation cost in 2025?
On average, brand explainer videos production cost $1,500 to $8,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher brand explainer videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for brand explainer videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for brand explainer videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating brand explainer video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors can significantly increase the cost of a brand explainer video?
Factors like video length, animation style, voiceover talent, and script complexity can all contribute to a higher overall production cost.
What is a realistic budget I should set for a high-quality brand explainer video?
We recommend budgeting between $1,500 and $8,000 for a professional studio and $500 to $2,000 for a freelancer, depending on your needs.
How can I reduce the price of an explainer video while still working with a professional studio?
We suggest exploring packages, limiting revisions, providing clear briefs, and using pre-existing assets to lower the production price.
Is there a correlation between pricing and the quality of a brand explainer video?
Generally, higher pricing reflects more experienced teams, advanced tools, and potentially higher quality output, but not always.
Does the pricing for a brand explainer video include revisions and edits?
We advise clarifying revision policies upfront as some studios include a set number while others may charge additionally.
