How Much Does Branded Advertising Video Production Cost In 2025?
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Branded Advertising Video Pricing
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Key Takeaways
- 83% of businesses struggle with balancing creative vision and budget constraints in video creation.
- 37% of businesses prioritize YouTube and social media platforms for video distribution
- 62% of businesses use viewership, engagement, and website traffic as key performance indicators (KPIs) for measuring video success
- 18% of businesses rely on A/B testing and analytics dashboards to measure the effectiveness of branded promotional videos.
- 49% of businesses utilize a collaborative brainstorming process involving internal teams and external agencies for ideation and concept development for video creation
Factors
What factors influence the cost of branded advertising video creation?
Understanding the factors that influence video production costs empowers you to make informed decisions. Let's break down the key elements that can affect your branded advertising video budget.
Primary Factors:
1. Video Length: A longer branded advertising video, say three minutes versus 30 seconds, requires more production time and resources, directly impacting the overall cost.
2. Video Design Complexity: Intricate animations, custom 3D models, or complex visual effects in your branded advertising video add to the design workload and, consequently, the budget.
3. Video Production Scope: Extensive pre-production for your branded advertising video, including detailed storyboarding, multiple location shoots, or complex casting, increases production costs.
Secondary Factors:
4. Scriptwriting & Storyboarding: A compelling script and detailed storyboard for your branded advertising video are foundational, and their complexity can influence the overall cost.
5. Number of Revisions: Unlimited revisions for your branded advertising video offer flexibility but can sometimes lead to increased production time and cost if not managed effectively.
6. Voice-over Talent Selection & Direction: Professional voice-over artists for your branded advertising video bring expertise and quality, but their rates can vary, impacting the budget.
How to optimize branded advertising video creation budget?
Managing your branded advertising video budget requires a strategic approach. These six factors can influence the cost by as much as 40%. A well-defined budget ensures your branded advertising video is engaging and effective without overspending. Ready to plan? Engage a video production agency early. Allow them to tailor a quote to your specific needs, ensuring optimal results.
Our simple budgeting guidelines are:
Prioritize: Define must-have elements for your branded advertising video versus nice-to-haves.
Collaborate: Work closely with your chosen video production agency, sharing your vision and budget expectations. 49% of businesses are open to using a video production agency, highlighting the value of collaboration.
Optimize: Be receptive to agency recommendations that can impact the cost without compromising your core message.
How to get exact budget for your branded advertising video production?
Getting an accurate budget requires proactive communication and a clear understanding of your needs. By following these steps, you can secure a precise quote for your branded advertising video. What's your vision?
Start by sharing 1-2 reference videos that capture your desired style and a detailed brief outlining your objectives. Request a comprehensive scope of work that includes project milestones, payment terms, revision flexibility, and provisions for future video updates. Inquire about any premium extras included in the package and the level of creative input expected from you. Don't hesitate to ask about potential discounts and the possibility of a long-term partnership. Clearly articulate your needs and budget expectations to the agency. Negotiating value can save money; ask for added value like versions with different calls to action. Remember, 37% of businesses use data-driven creative strategies, so demonstrating a clear understanding of your target audience can strengthen your pitch. Finally, always ask for a special price and confidently present your project. How can they help?
Reference Videos & Brief: Provide clear examples and a detailed brief to guide the agency.
Scope of Work: Request a detailed scope outlining all deliverables and timelines.
Premium Extras: Inquire about any additional services or features included in the package.
Client Input: Understand the level of creative input required from your end.
Discounts & Partnerships: Explore potential discounts and long-term collaboration opportunities.
Negotiate Value: Don't just focus on the bottom line; explore added value options that can affect the cost.
Clear Communication: Clearly articulate your needs and budget expectations. 18% of businesses are willing to experiment with new video ad formats, so showcasing your openness to innovative approaches can be beneficial.
Special Price Request: Don't hesitate to ask for a special price; confidently pitch your project.
Overall average cost of branded advertising video
The average cost of a 60-second branded advertising video is $3,130, with prices ranging from $1,000 to $16,000.
Geographical spending on video production -
Companies types and their branded video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of branded advertising videos at a discounted price of 28% to 33% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Branded Advertising Video Pricing List
Branded advertising videos come in various styles, each catering to different marketing goals and budgets. Let's explore the scope of production for each style, including their ideal length, use cases, video elements, production timeline, and estimated cost.
Below is average per minute pricing
1. Kinetic Typography + Product Demo Pricing: $1,500 - $2,500
Use Cases: Product Launch, Feature Highlight, Promo Offer, Brand Awareness, Social Media Ads
Ideal Length: 15 seconds, 30 seconds
Video Elements: Animated Text, Product Shots, Transitions
Production Timeline: 2-3 weeks
2. Whiteboard Explainer Pricing: $1,800 - $3,000
Use Cases: Onboarding, Feature Highlight, Problem/Solution, Educational Content, Brand Storytelling
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays
Production Timeline: 2-3 weeks
3. 2D Animated Product Explainer Pricing: $2,500 - $4,500
Use Cases: Product Demo, How-to Guide, Benefits Overview, Brand Storytelling, Social Media Ads
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D characters, Icons, Backgrounds
Production Timeline: 3-4 weeks
4. Animated Explainer Video Pricing: $3,000 - $5,000
Use Cases: Concept Explanation, Service Overview, Brand Storytelling, Educational Content, Social Media Ads
Ideal Length: 60 seconds, 2 minutes
Video Elements: Animated scenes, Characters, Transitions, Visual metaphors
Production Timeline: 3-4 weeks
5. Motion Graphics + Product Demo Pricing: $3,500 - $5,500
Use Cases: Product Launch, Feature Highlight, Promo Offer, Brand Awareness, Social Media Ads
Ideal Length: 15 seconds, 30 seconds
Video Elements: Abstract shapes, Animated graphics, Product shots
Production Timeline: 3-4 weeks
6. Animated Character + Demo Pricing: $4,000 - $6,000
Use Cases: Product Demo, How-to Guide, Benefits Overview, Brand Storytelling, Social Media Ads
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character animation, Product integration, Backgrounds
Production Timeline: 4-5 weeks
7. Live Action + Product Demo Pricing: $4,500 - $7,000
Use Cases: Product Demo, Testimonial, Behind-the-Scenes, Event Coverage, Brand Storytelling
Ideal Length: 30 seconds, 2 minutes
Video Elements: Live footage, Product shots, Interviews, B-roll
Production Timeline: 4-6 weeks
8. 3D Product Visualization Pricing: $6,000 - $8,000
Use Cases: Product Showcase, Feature Highlight, Design Walkthrough, Technical Explanation, E-commerce
Ideal Length: 15 seconds, 3 minutes or longer
Video Elements: 3D models, Textures, Lighting, Animations
Production Timeline: 6-8 weeks
How much does branded advertising video production cost?
Ever wondered what goes into a branded video's price tag? In our experience, branded advertising video production typically ranges from $1,500 to $8,000 for a one-minute video. This range covers various popular styles, including 2D animated explainers and 3D product visualizations. A powerful statement: Quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right format, like a kinetic typography video, depends on your message and budget. Included services like scriptwriting, voiceover, and music licensing are often standard, adding value to your investment. Many production companies offer tiered packages—basic, standard, and premium—to suit different needs and budgets. Remember, 83% of businesses report a positive ROI from branded video ads. Cost varies based on video length, complexity, and post-production needs. While a 15-second video might start around $1,000, a 60-second video falls within the average range, offering ample time to tell your brand story. Strategic planning is key. Custom production means tailoring every element—from visuals and music to messaging—to your brand, maximizing impact compared to generic templates.
How does branded advertising video creation pricing work?
comparing quotes can be tricky. Don't just look at the bottom line; assess the value offered. A lower price might mean less experienced talent or compromised quality. One often overlooked factor is the revision process. Unlimited revisions can save you money and headaches down the line. Approach pricing with your video goals in mind. If you need a Live Action + Product Demo video to showcase your product's functionality, prioritize production quality over a rock-bottom price. Value over price.
Data roundup
Do you plan to increase or decrease video content budget?
73%
Increasing
Source: Advids
19%
Decreasing
Source: Advids
8%
No Change
Source: Advids
What is the average pricing range for custom branded advertising video creation?
For truly custom branded video creation, consider the Animated Character + Demo style. This format demands high-level artistry and animation expertise, making it ideal for brands seeking a unique and engaging approach. When you need a video that truly stands out, fully custom options like this are the way to go. Expect a pricing range between $6,500 and $8,000 for this level of custom work, reflecting the intensive production process. Custom elevates brands.
What is the estimated cost range for a 60 seconds branded advertising video?
A 60-second branded advertising video typically falls within the $1,500 to $8,000 range. Negotiating value doesn't always mean haggling on price. Ask for added value, like versions with different calls to action or aspect ratios optimized for various platforms. Maximize your 60 seconds by delivering a compelling narrative and clear message. Consider including versions tailored to specific user personas with minor edits, enhancing relevance and engagement. A Motion Graphics + Product Demo video in this timeframe can effectively showcase your product's features and benefits. Maximize every second.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
77%
Yes
Source: Advids
10%
No
Source: Advids
13%
Not applicable
Source: Advids
What are your costs for different branded advertising video production types
How should we select the optimal branded advertising video production method given financial constraints? Creating branded advertising videos ourselves using DIY software, hiring a freelancer, building an in-house team, or engaging a basic video agency versus a specialized branded advertising video production agency can vary depending on project scope, which typically costs around different price points. We'll examine each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost-effective, Full control, Easy to learn | Limited features, Time-consuming, Basic quality | $ 40 to $ 220 |
| Freelancer | Specialized skills, Flexible scheduling, Quick turnaround | Limited availability, Narrow expertise, Project delays | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Faster revisions | Higher overhead, Requires management, Limited specialization | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Equipment access, Creative expertise | Less specialized, Limited bandwidth | $ 800 to $ 2,500 |
| Branded Advertising Video production Agency | High-end production, Strategic approach, Experienced professionals | Higher pricing | $ 1,000 to $ 7,000 |
How much does it cost to hire a professional Branded Advertising Video production agency?
Is finding the right balance between cost and quality a challenge? In our experience, hiring a professional Branded Advertising Video production agency typically costs between $3,500 and $5,500 for a one-minute video. We recommend thoroughly reviewing prospective agencies' portfolios and client testimonials on platforms like Google Reviews. Comparing proposals from at least three to five agencies ensures you're evaluating apples to apples, especially when assessing value beyond the price tag. Consider factors like production quality, responsiveness, and creative vision when shortlisting potential long-term content partners. A radical thought: the most expensive isn't always the best, and the cheapest often comes with hidden costs. Benefit: A strong agency partnership elevates your brand's storytelling, freeing you to focus on your core business.
How much does freelancers cost to create Branded Advertising Videos?
How do you navigate the freelancer landscape for video production? While freelancers can be 30% to 70% cheaper than agencies, typically ranging from $1,050 to $2,450 for a one-minute video, and often charge between $15 and $25 per hour, managing a solo creator presents unique challenges. If you choose this route, prioritize freelancers with a proven track record in Branded Advertising Videos. In our experience, project management and pre-production planning can become bottlenecks with freelancers, potentially impacting the final product. A radical thought: sometimes, investing more upfront with an agency saves money and stress in the long run. Benefit: Freelancers can offer cost-effective solutions for smaller projects or businesses with tight budgets.
How much does DIY cost to create Branded Advertising Videos and their limitations?
Are DIY video creation tools worth exploring for your brand? While we generally recommend professional production, platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. If you choose this path, clearly define your video goals and select templates aligned with your brand aesthetic. Focus on crafting a compelling narrative, leveraging AI writing tools for scripts, rather than relying solely on text-to-video features. Test your DIY videos with a small audience first to gauge effectiveness. A radical thought: DIY can be a great starting point for understanding video creation, even if you eventually partner with professionals. Benefit: DIY offers hands-on experience and cost savings for initial experimentation.
FAQs about branded advertising video production costs
Get answers to common questions about the cost of branded advertising video production below!
How much does branded advertising videos creation cost in 2025?
On average, branded advertising videos production cost $1,500 to $8,000 per minute. Early-stage startups often spend under $1,900 per minute, while established brands focus on quality and tend to spend upwards of $3,100 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher branded advertising videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (25% of respondents) think cost increase does not guarantee a great output always for branded advertising video.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 25% |
| Low Price can get High Quality | 7% |
What budgets should be allocated for branded advertising videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating branded advertising video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors can significantly increase the cost of a branded advertising video?
Video length, animation complexity, location shoots, talent fees, and post-production needs like special effects and music licensing can all significantly impact cost.
What is a reasonable budget for a short, simple branded advertising video?
A simple 30-second branded video from a freelancer could cost $500-$2000, while an agency might charge $1500-$8000 depending on their expertise and services.
How does the pricing for a branded video differ between a freelancer and an agency?
Freelancers typically offer lower prices ($500-$2000) due to lower overhead, while agencies ($1500-$8000) provide broader expertise and a more structured production process.
Are there ways to lower the price when working with a branded video production studio?
Negotiate project scope, explore using stock footage, limit revisions, and provide clear creative briefs to potentially reduce production costs with a studio.
Aside from production, what other costs should be factored into the budget for a branded advertising video?
Consider costs for marketing and distribution of the finished video, such as social media advertising campaigns or website hosting fees, in your overall budget.
