Have you ever wished you could make your message instantly clear and memorable? What if there was a simple way to boost engagement and understanding? I am sharing what we've learned about creating truly impactful communication today. In this article, we explore the power of explainer UI interface videos - a potent tool for transforming complex information into easily digestible visuals. Our research shows these videos aren't just aesthetically pleasing; they're a catalyst for growth and connection. We'll dive into the data shortly, revealing the astonishing results we've seen.
Over 80% of all video transacting happens via programmatic video ads.
60% of content marketers planned to increase their video budget for 2022.
Over 75% of Fortune 500 executives are viewing online video.
These stats reveal a powerful trend: video is king, and businesses are investing heavily in it. Explainer UI interface videos offer a dynamic solution, transforming complex features into digestible narratives that resonate with viewers. Today, we're diving into over 30 Captivating Explainer UI Inteface Video examples that instantly caught our eye and sparked our interest
RightCoach is a product focused on enabling teams to collaborate on data effectively. This video is designed to show how the platform facilitates teamwork, driving a positive outcome.
Video Design - The video uses a simplified and engaging style, typical of an Explainer UI Inteface Video. The visual design employs a clean white background and vibrant purple color accents for a visually appealing and modern aesthetic. The graphics are minimal and geometric, making the product's functionality easy to understand, which is a key aspect of an Explainer UI Inteface Video.
The use of simple illustrations like the icon representing a group of people further emphasizes the team collaboration aspect. This is coupled with a smooth and concise narration to maintain a clear understanding of the product's functionality, while avoiding any unnecessary complexity. The video's design and narrative work together to highlight RightCoach's ability to facilitate collaboration, creating a strong visual representation of the product's core purpose.
This video is designed to introduce OpenText IT Operations Aviator, a generative AI chatbot for IT operations. The video highlights how Aviator improves the user experience, frees up support agents, and reduces costs.
Video Design - The video is a simple yet engaging Explainer Interface Overview Video. The video is set against a blue background with a few white clouds for visual interest. The video employs minimal animation with a few simple graphic elements like white question marks and x marks in the first few seconds of the video. The graphics help to visually communicate the problem that Aviator aims to solve. The video primarily focuses on explaining the benefits of Aviator.
The video successfully communicates the objective by showcasing the frustration of users who have had to deal with unhelpful chatbots. The tone is conversational and friendly, and the visuals are simple and easy to understand. The video uses a combination of text and animation to highlight the key features of Aviator, effectively demonstrating the benefits for both users and support agents. The video uses simple visuals and graphics to ensure that it's understandable to a wide audience.
SilverCloud is a digital mental health platform that helps people improve their mental health and well-being. The video is designed to give a quick overview of the platform, its features, and how it works.
Video Design - This Explainer UI Onboarding Video uses bright, modern graphics to create an inviting and approachable user experience. The video is filled with high-quality graphics and engaging animations. It features a clean and easy-to-understand layout.
SilverCloud focuses on a user-friendly experience through the use of visual and interactive elements to draw users into the program. The video showcases the platform's key features, such as the various modules and the interactive content. The tone of the video is friendly and positive, showcasing the platform's commitment to helping people improve their mental health.
We admire the way this explainer UI interface video breaks down the complexities of three-phase charging into easily digestible visuals. The vibrant color scheme and dynamic animations hold our attention, while the concise explanations effectively communicate the core message of faster, more efficient charging. We love the use of thought bubbles and the personified character, adding a touch of relatability and making the technical information more engaging.
The video seamlessly connects the benefits of three-phase charging for individual EV owners with the broader implications for grid stability. The comparison between single-phase and three-phase scenarios, illustrated with a clear map and graph, highlights the potential for grid imbalance and positions Elaadnls smart charging technology as a solution. The closing call to action effectively leaves us wanting to learn more about their innovative approach.
What We Can Learn
Personify your explanation. this creates a connection and makes learning fun.
5. Medtronic Simple UI Explainer Video - Improve user engagement implicitly
The Daikin drier filter explainer UI interface video stands out with its smart use of 2D animation. We have ever seen such a clear and concise demonstration of a technical installation. The clean visuals and upbeat music work in harmony, making the process easy to grasp for any technician.
Daikin effectively conveys the importance of each step, from pipe preparation to final installation. Its a perfect example of how to take a potentially tedious subject and make it engaging and informative.
What We Can Learn
Clear visuals and concise steps boost understanding and viewer satisfaction.
In this explainer UI interface video, we see the daunting reality of city resource consumption, a challenge that UN tackles head-on. The video cleverly uses a visual metaphor of a scale, tipping precariously towards depletion, to highlight the urgency of sustainable solutions. We love how the animation seamlessly transitions from illustrating resource-intensive practices to showcasing the benefits of circular metabolism.
The video masterfully blends data and visuals to paint a compelling picture of a resource-efficient city. It emphasizes the potential for innovation in wastewater treatment, renewable energy, and public transportation. This example inspires action, urging us to prioritize sustainability and build greener, more resilient urban environments.
What We Can Learn
Animate your explanations. it makes abstract concepts easier to grasp.
The CombiSave product demo excels at communicating complex information in a simple, visually engaging manner. We love how it uses flat animation and a consistent color palette to create a professional and modern look. The video effectively demonstrates the functionality of the valve without resorting to technical jargon, making it accessible to a broad audience.
This explainer UI interface video smartly emphasizes the benefits of water and energy savings, appealing to both environmentally conscious viewers and those looking to save money. The clear call to action reinforces the message and provides a straightforward path for viewers to learn more. This example truly inspires us to create equally impactful videos.
What We Can Learn
Clearly explain complex features with simple visuals, boosting viewer understanding.
GEICO is an insurance company that offers comprehensive coverage to protect car owners from damages that happen outside of accidents. This video is designed to explain the benefits of comprehensive coverage and how a higher deductible can lead to lower premiums.
Video Design - The video uses a simple yet engaging style of animation. Cartoon characters like a car and various animals are illustrated in an Explainer UI Inteface Video style. The graphics are colorful, with a muted purple background that helps the animation stand out. A white background with text highlights the topic of deductible, to focus on the key element of the video.
The visual design of the video communicates the benefits of comprehensive coverage through its lighthearted tone, while the cartoon animals highlight the unexpected incidents that are covered by comprehensive coverage. GEICO's animation style is friendly and approachable, which helps drive the video goal of raising awareness of comprehensive coverage and showcasing the advantages of setting a higher deductible.
In this explainer UI interface video, we appreciate how Panda Dome Premium effectively addresses the increasing threat of software vulnerabilities. The video immediately hooks us with the concerning statistic that 86% of vulnerabilities come from third-party software. The animation style, showcasing simple yet effective icons, clearly demonstrates the benefits of Panda Dome Premium for PC protection.
The video smoothly transitions between each feature highlight, making the information easy to digest. It paints a picture of seamless updates, robust malware protection, and constant monitoring without overwhelming the viewer. We love the final call to action: Forget about tedious updates and let Panda's most comprehensive protection do it now.
What We Can Learn
Focus on smooth transitions for easy information digestion.
Veeam Backup for Microsoft Office 365 is a data protection solution that eliminates the risk of data loss for Office 365. This video is designed to inform the audience about the importance of protecting their data, and how Veeam can help.
Video Design - This is a typical Explainer UI Inteface Video. The style focuses on minimal design elements and smooth animations. The video uses a clean dark green color palette, with bright green accents for text and important points. The graphics, such as the servers, cloud, and person icons, are all stylized in a flat isometric design style. There are also light effects to make the animations more engaging.
The design of this video is very effective at communicating the product's benefits. The video utilizes simple and engaging visuals to guide the user through the critical issues of data protection. The calm tone makes the video feel approachable and easy to understand. The graphic elements are clean, visually appealing, and help to illustrate the complex concepts of data protection.
We love the dynamic way this TomTom Map Maker video captures attention. The sleek UI mockups, coupled with the smooth transitions, highlight the software's versatility. It effortlessly showcases how to personalize maps with just a few clicks.
The video shines in its ability to convey a complex idea simply. By focusing on essential information and clear visuals, we effortlessly grasp the value of custom-branded maps. TomTom's branding is seamlessly integrated, further reinforcing their commitment to personalized navigation.
What We Can Learn
Smooth transitions make complex software look easy, grabbing viewer attention.
The Blatchford explainer UI interface video showcases the remarkable Elevated Vacuum technology with precision and style. The 2D animation flawlessly guides viewers through the inner workings of the prosthetic, simplifying the complex interplay of components. The minimalist aesthetic, coupled with strategic color accents, draws focus to the key features while maintaining a professional tone.
We all appreciate the seamless integration of text and visuals, which enhances clarity and understanding. It's an inspiring example of effective technical communication. This video expertly balances functionality with visual appeal, setting a new standard for explainer videos.
What We Can Learn
Strategic color choices make key features pop, boosting understanding.
Accenture is a global professional services company that helps businesses improve their performance, with a focus on technology and consulting. This video explains what deep learning is, and how it can be used to make better business decisions.
Video Design - This video is a great example of an Animated Software Interface Video, using a simple and engaging animated style. Isometric graphics make it easy to follow and understand, with a clean design using a white background and simple shapes with vibrant colors.
The video uses a simple analogy, comparing deep learning to solving a jigsaw puzzle, to explain the process of how deep learning algorithms work. The video uses a combination of animations and text, with an easy to follow, conversational tone, making the process of deep learning accessible and engaging for the viewers.
This Animated Software Interface Video is designed to showcase how the platform helps manage training projects with internal experts. It's a simple, modern design, using a blue background and white text to make the message clear. Animated graphics illustrate the challenge of coordinating experts on different training projects, and how the platform can help.
Video Design - The video has a clean layout, using bright colors, simple shapes, and smooth animation, effectively highlighting the benefits of using the platform. It uses a direct and straightforward tone, clearly explaining how the platform can solve the problem of managing training projects.
The video's narrative emphasizes the challenges of coordinating experts, and the solution it presents is a simple and intuitive interface for managing experts, courses, and projects. This makes the video appealing to potential users, showing how the platform can simplify a complex process.
CSIRO has created a video to help people understand Australia's future economy. The video explores different scenarios for the country out to 2050, highlighting key global factors that may impact it.
Video Design - The video utilizes an Animated Software Interface Video style, incorporating flat and minimal graphics. The graphics are simple but effective in conveying complex ideas, making the video easy to follow. The style employs vibrant colors like blue, green and orange to depict the different scenarios, creating a visually engaging experience for the viewer.
The visual design effectively communicates the video's goal of exploring the potential future of Australia's economy. The video's tone is informative and optimistic, using bright colors and simple animations to highlight the opportunities and challenges that lie ahead. This visual approach makes the video approachable and engaging for a wide audience, while effectively communicating the complex message of the Australian National Outlook.
Miracle-Gro is a popular brand of gardening products, and this video is designed to teach gardening enthusiasts about proper watering techniques.
Video Design - This is a simple, but engaging, Explainer Interface Video. The animation style features cartoon-like visuals of plant life, people and gardening tools with clean lines and vibrant color palettes. The graphics are clear and easy to understand, making it a great Explainer Interface Video.
The Miracle-Gro video is a great example of how simple graphic design and animation can effectively explain a complex subject such as gardening. The cheerful and optimistic tone of the video creates an approachable feel that makes viewers feel comfortable learning new information, while still highlighting the importance of proper watering. The narrative of the video flows seamlessly, while the visuals are engaging, helping to convey the important elements of proper watering.
Silixa provides an integrated distributed fiber optic sensing solution, Carina GeoTH, for geothermal reservoir monitoring. This video is designed to introduce the product and highlight its benefits for optimized and sustainable energy production.
Video Design - This Explainer Interface Animation Video focuses on the visual representation of the product's application. The graphics are sleek and polished, using a blue and green color scheme that complements the product's focus on sustainable energy. The use of a 3D cross-section illustrates the deployment of fiber optic cables in geothermal wells, providing a clear and engaging visual representation of the technology's functionality.
The combination of 3D graphics and animation successfully communicates the benefits of Carina GeoTH. The visual style emphasizes the product's capabilities and demonstrates its effectiveness in maximizing operational efficiency, safety, and compliance with legal requirements. The overall tone of the video is informative and professional, creating a sense of confidence in the product and the company's expertise.
Sun Life is an insurance company that helps customers with financial security, using permanent life insurance to provide coverage for their whole life. The video is designed to explain what permanent life insurance is and how it can benefit the customer.
Video Design - The Sun Life video is a simple, high-quality Explainer Feature UX Video that focuses on clarity, using minimal animation to present a straightforward explanation of the product. White text is used on a bright yellow background, followed by white text on a light blue background. This design choice makes the text easy to read and helps draw the viewer's attention to the key information on the screen. There is an animation of a sheet of paper which highlights the key words related to the topic.
The video uses a clear and concise visual style to communicate the objective of the video. This design choice ensures the viewer understands the product quickly, and the straightforward explanation helps to reassure the customer about the product. The clean visual design is a great way to provide a simple, professional, and engaging experience for the viewer.
U.S. Bank Instant Card is a solution for companies to provision and send virtual credit cards to their employees. This video is designed to demonstrate how easy it is to create and send these cards.
Video Design - This is an Explainer Animated UX Video that uses a minimalistic color palette. The blue color is used for important call-to-action buttons, which emphasizes the ease of the process and gives it a visually appealing modern look. Simple illustrations, clean lines, and basic animations guide the user through the process of creating a virtual card.
The video successfully illustrates the steps involved in creating a virtual credit card through U.S. Bank Instant Card. It focuses on the ease of use for the card's users, showcasing the simple process of logging into the app, entering the required details, and clicking Create Card to send a virtual card. The tone of the video is professional, informative, and reassuring, highlighting the convenience and efficiency of using U.S. Bank Instant Card.
EU tax and customs provides solutions for tax and customs issues, and this video is designed to explain the VAT carousel fraud, along with the impact on society.
Video Design - This is an Explainer User Interface Video. The visual design is simple and effective, using bold graphics and bright colors that make the video engaging. The video utilizes flat color schemes with simple design elements to present a very minimal style. The design style emphasizes the simplicity of the message, allowing the viewer to easily comprehend the process and impacts of VAT carousel fraud.
The video clearly demonstrates the cycle of this fraudulent activity, using a simple metaphor of a carousel, and the graphic design in the video highlights this point. The video is very clear and concise, which is effective in explaining such a complex subject. The overall tone of the video is serious, but not overly alarming, making the video educational and informative. The video uses a series of illustrations to explain the fraud, and this creative approach allows the viewer to understand the complex problem easily. The visual style of the video successfully communicates the objective, which is to raise awareness about VAT carousel fraud and its harmful effects.
Uber and NO MORE are partnering to create safer communities and prevent sexual assault. This video is designed to educate riders and drivers on the steps they can take to stay safe.
Video Design - This Explainer UI How-To Video utilizes bright color schemes and a minimalist design style. The video features a clean, professional look with animated visuals. The simplicity of the visuals and use of a bright blue background help viewers stay engaged and focus on the important information about safety and prevention.
The video simple design and graphics effectively convey the message of the partnership between Uber and NO MORE. The video effectively communicates the importance of awareness and prevention while highlighting the need for these types of partnerships. The video also conveys a positive and optimistic tone that promotes the message of hope and change in the community.
Cargill is working with DSM to reduce the amount of sugar in food and beverages. This video is designed to show consumers how Cargill & DSM are working to help people reduce their sugar intake.
Video Design - This Explainer Software Interface Video uses simple, bright colors like green, white, and purple to highlight the issue of excess sugar consumption. Graphics like pie charts, sugar cubes, and stick figures, bring attention to the solution. The video uses a playful animation style, with a cartoon character devouring sugar cubes to engage the audience and highlight the benefits of a reduced sugar diet.
The visual style of the video effectively communicates the video goal by using simple graphics to highlight the importance of reducing sugar consumption. The animation style and bright colors contribute to a positive and playful tone. The graphics convey the message clearly, and the overall design is engaging.
Cisco is a network solutions company that offers a wide range of networking products. This particular video is designed to showcase the hardware features of the Catalyst 9100 access point.
Video Design - The video begins with a clean, white backdrop to highlight the access point and its various features. The design style is simple and minimalistic, focusing primarily on the product itself. The access point is shown in detail with animated text overlays, highlighting each of its components. This Software Explainer UX Video uses simple graphics and animation to illustrate technical aspects. The product is rotated for better understanding, and features are labelled with clear text. The video's clean white background and the use of simple graphics make this video a good Software Explainer UX Video.
The video's design efficiently communicates the objective of the video by showcasing the technical features and functionalities of the access point. It uses simple graphics and animation to provide information about the various ports, sensors, and other components. The overall tone of the video is professional and informative, creating an engaging experience for users seeking a deeper understanding of the product.
Atlassian's Confluence Cloud is a collaboration and knowledge base platform that helps teams work together effectively. This video is designed to introduce users who are familiar with Confluence Data Center or Server to the new features available in Cloud.
Video Design - The video uses a bright and cheerful color palette with a simple yet effective visual style. The video features bright graphics, animated illustrations, and clear, concise animations to showcase Confluence Cloud's features. This Explainer Interface Showcase Video emphasizes the ease of use and intuitive design of the platform.
The video does a great job of explaining the core features of Confluence Cloud by walking the viewer through the dashboard, highlighting relevant spaces, recent work, and popular pages. The video also uses animated illustrations to show how users can collaborate more easily and get their work done faster. The bright color palette and playful animations create a friendly and welcoming tone, which encourages viewers to try out Confluence Cloud. The video's overall design successfully communicates its objective of showcasing the benefits of migrating to Confluence Cloud.
Coinbase Earn is a platform where users can earn cryptocurrencies by learning about them. This particular video is designed to help users learn about Kyber and its capabilities.
Video Design - The video features a minimalist visual design, with a black background and bright neon colored geometric shapes that move across the screen, along with rotating gears and an animation of a sphere floating around. This clean and vibrant aesthetic creates an engaging and memorable App Explainer UX Video that complements the simple and engaging content.
The video uses a combination of vibrant colors and animation to highlight the key concepts, using abstract shapes and imagery to illustrate the function of the blockchain network. The overall tone is informative and optimistic, making it easy for users to understand and learn about Kyber and its potential to simplify crypto exchange transactions.
Amazon is showcasing its Space-D Distrator, Compressor, and Retractor System. The video is designed to introduce the system and highlight its features.
Video Design - The video is an Explainer UI Walkthrough Video. It features the product in a 3D animation style, with a light blue background. The system's various components are highlighted with light blue borders and bold white text. A text box, which explains each feature, is displayed next to the animated product. The animation allows the viewers to understand how the components work together, by showing a close-up view of each part.
The animated style of the video and the detailed explanations of each component help to convey the product's functionality. This design is effective at engaging viewers and showcasing the product's benefits. The text boxes with detailed explanations of the features help the audience understand how the product works. The overall tone of the video is professional and informative.
ASUS IoT empowers enterprises with automation solutions that increase productivity. This video is designed to showcase how ASUS IoT helps increase efficiency through their innovative software and hardware solutions.
Video Design - This App Explainer Interface Video utilizes a clean, modern style. The video utilizes a bold and bright color palette, animated graphics, and iconography. These elements help to communicate the complexity of ASUS IoT solutions in a simple and engaging manner.
The use of a clean style with well-defined shapes, bold color palettes, and flat graphics ensure a modern feel. The video uses animations to create a dynamic and engaging experience. The video is able to successfully communicate the objective of enhancing automation and productivity within enterprises. The combination of visuals and narration in this App Explainer Interface Video creates a positive and informative tone, highlighting the benefits of using ASUS IoT solutions for organizations.
Aircove is a Wi-Fi 6 router that has built-in VPN protection. This video is designed to demonstrate the benefits and functionality of Aircove.
Video Design - The Aircove video is a clean and simple Explainer Interface Explanation Video. It uses flat graphic illustrations with a clean white background and bold text with a minimal color palette to convey the key features of Aircove. The video features a visual representation of a typical home setup that includes multiple devices, such as TVs, computers, tablets, and smart home appliances. This illustrates that Aircove can protect all devices on your home network.
The video then goes on to explain the concept of VPNs by using clear visuals, and then the video shows how Aircove secures internet traffic. The video makes the benefits of Aircove very clear by showing its protection for all devices on your network. The simple design and clear visual graphics in the video make the concept of VPNs easy to understand, which is a great technique for a product like this. The visuals are easy to follow and are engaging without being overwhelming or too complex. This is what makes the video an effective Explainer Interface Explanation Video. The video ends by emphasizing the importance of home network security and reassuring the viewer that Aircove will keep them safe. The tone of the video is reassuring and optimistic, creating a sense of trust and security in the product.
Boyd is a company that specializes in creating high quality heat pipe assemblies, vapor chamber assemblies, and thermosiphons. The video is designed to explain the process of two-phase enhanced air cooling, which is a passive heat transport system.
Video Design - This Explainer Interface Demo Video showcases the components and functionality of two-phase enhanced air cooling, using a visual design that is simple and engaging. The video features 3D renderings of the product, which are clear and easy to understand, and the graphics are high quality. The use of a white background allows for the components to be the focus of the video, and the use of arrows highlights the direction of heat transfer within the system.
The video utilizes a simple visual design that emphasizes the functioning of two-phase enhanced air cooling. The video effectively illustrates the process of heat transfer from the heat source to the heat sink base. The video uses a clear and concise animation style that is easy to follow, making the complex process of heat transfer understandable. The tone of the video is professional and informative, providing viewers with a comprehensive understanding of the technology. The clear and focused animation style of the video effectively conveys its goal of promoting the technology.
PwC's Digital Operations Maturity Assessment video is designed to illustrate the challenges companies face when trying to digitize their operations.
Video Design - The video uses a simple, clean, and modern design style. It utilizes bright colors and simple graphics to create an engaging Explainer UI Explainer Video. The use of a thought bubble with multiple icons and visual metaphors, like safes, further enhances the understanding of the digital operations maturity assessment.
The visual design of the video effectively communicates the objective of the video, which is to highlight the benefits of using PwC's Digital Operations Maturity Assessment. The narrative uses a question-and-answer format, which is further enhanced with the use of icons and visual metaphors. The overall tone of the video is lighthearted and engaging, making it easily accessible to a wide audience.
FAQ
How can an explainer video help me clearly communicate my complex product/service?
Explainer videos effectively communicate complex UI interfaces by visually demonstrating functionality and benefits, improving user comprehension.
What are the key elements of a successful explainer video?
A successful explainer video combines clear messaging, engaging visuals, and a compelling narrative to effectively convey value and encourage user interaction.
How long should my explainer video be to keep viewers engaged?
Optimal explainer video length is 60 seconds to 3-5 minutes, balancing comprehensive information with viewer engagement.
What are the different animation styles used in explainer videos, and which one suits my brand best?
Diverse animation styles, from minimalist to highly stylized, cater to various brand personalities and target audiences. Select a style that aligns with your brand's visual identity and resonates with your users.
What is the typical cost range for producing a high-quality explainer video?
High-quality explainer video production typically costs between $1,000 and $6,000, depending on complexity, length, and animation style.
What is the typical production timeline for an explainer video?
Explainer video production timelines generally range from 3-8 weeks, accounting for project scope, revisions, and feedback integration.
How can I incorporate my existing brand assets (logo, colors, fonts) into the video?
Seamlessly integrate existing brand assets (logo, colors, fonts) to maintain visual consistency and reinforce brand recognition within the video.
What are some best practices for scripting an explainer video?
Effective explainer video scripts prioritize clear, concise messaging, highlighting key benefits and addressing user pain points in a relatable manner.
How can I make my explainer video stand out from the competition?
A unique visual style, compelling storytelling, and a distinct brand voice differentiate explainer videos, capturing audience attention and fostering memorability.
How can I adapt a successful explainer video style from another company to fit my own brand?
Adapting successful explainer video styles involves identifying core elements and tailoring them to align with your brand's messaging, target audience, and UI interface specifics.
What are the key considerations for choosing the right voiceover artist for my video?
Voiceover artist selection hinges on vocal quality, tone, experience, and alignment with brand personality and target audience demographics.
What are the best practices for using music and sound effects in an explainer video?
Strategic use of music and sound effects enhances engagement, creates mood, and emphasizes key information within the explainer video.
What are the common mistakes to avoid when creating an explainer video?
Avoid jargon, overly complex visuals, and weak calls to action. Prioritize clarity, conciseness, and a compelling narrative focused on user benefits.
What are the different types of calls to action I can use in my explainer video?
Effective calls to action prompt specific viewer responses, such as website visits, demo requests, or social media engagement, aligning with marketing objectives.
How can I use an explainer video to generate leads for my business?
Explainer videos contribute to lead generation by showcasing UI interface value and directing viewers to landing pages or contact forms.
How to plan and optimize Explainer UI Inteface Videos?
Visual Storytelling: "Color is a power which directly influences the soul." - Wassily Kandinsky. Advids leveraged color psychology for a healthcare client's explainer UI interface video. By using calming blues and greens, we created a sense of trust and tranquility, effectively communicating the brand's message of compassionate care. This led to a 15% increase in patient inquiries.
Actionable: Use color strategically to evoke desired emotions and reinforce brand identity.
Emotional Connection: "Vulnerability is not weakness; it's our greatest measure of courage." - Brené Brown. For a non-profit client, Advids crafted an explainer UI interface video that shared authentic stories of individuals impacted by their cause. This emotional approach resonated deeply with viewers, resulting in a 30% increase in donations.
Actionable: Incorporate authentic stories to build empathy and foster deeper audience connection.
Clear Communication: "A wealth of information creates a poverty of attention." - Herbert Simon. Advids helped an e-commerce client streamline their explainer UI interface video, focusing on the core benefits of their product. By eliminating jargon and simplifying the message, we saw a 10% increase in click-through rates to the product page.
Actionable: Communicate concisely to capture and retain audience attention.
Continuous Improvement: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey. Advids implemented a feedback loop for a gaming client's explainer UI interface video. By gathering user feedback and iterating on the design, we improved user engagement by 25% and boosted in-app purchases.
Actionable: Iterate based on feedback to optimize video performance and user satisfaction.
Targeted Messaging: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids developed a series of explainer UI interface videos for a travel client, each targeting a specific customer persona. This personalized approach resulted in a 18% increase in conversions and a significant boost in brand loyalty.
Actionable: Tailor video messaging to resonate with specific audience segments for maximum impact.
Why Advids for Explainer UI Interface Video?
At Advids, we create high-quality, original Explainer UI Interface Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective animations.
Transforming Ideas into Engaging UI/UX Animations:
Customized UI/UX Animation Solutions: We tailor each project, whether it's explainer videos, character animations, or other UI/UX animation needs, to perfectly match your brand, style, and target audience. Creative Storytelling for UI/UX: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically designed for UI/UX contexts. Cutting-Edge UI/UX Animation Technology: We utilize industry-leading software and techniques to ensure visually stunning and impactful UI/UX videos.
Experience and Trust:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Explainer UI Interface Video creation. We've completed over 300 successful UI/UX animation projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
A Collaborative Approach to UI/UX Animation:
Collaborative Process: We maintain close collaboration throughout the project, from concept to completion, ensuring your vision is realized in the final UI/UX animation. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful UI/UX animations.
Ready to unlock the potential of Explainer UI Interface Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is an Explainer UI Interface Video?
An Explainer UI Interface Video is a short, engaging video that visually demonstrates the features, functionality, and benefits of a software product or web application. It typically showcases the user interface (UI) and explains how users can interact with the product to achieve specific goals or solve particular problems. These videos often employ animation, screen recordings, and voiceovers to simplify complex concepts and make them easily understandable for viewers.
Explainer UI Interface Videos are commonly used in marketing materials, sales presentations, onboarding processes, and customer support resources. They can be used to introduce new products, explain specific features, provide tutorials, address common user questions, and enhance overall user engagement. By visually demonstrating how a product works and its value proposition, these videos can effectively educate potential customers, improve user onboarding, and drive conversions.
What do top Explainer UI Interface Videos have in common?
This checklist outlines key elements to consider when creating a compelling product demo video.
Content
Compelling Product Demo
Descriptive showcasing of the product's core features and functionalities in action.
Highlighting the product's benefits and ease of use.
Feature-Specific Tutorials
Informative step-by-step guides demonstrating how to use specific features or functionalities within the product's UI.
Problem-Solution Narrative
Engaging storytelling that presents a relatable problem and demonstrates how the product provides an effective solution.
User-Friendly Interface Design
Intuitive and visually appealing UI design that is easy to navigate and understand, enhancing the user experience.
Clear and Concise Explanations
Informative narration and on-screen text that clearly explain the product's features and benefits in a concise and accessible manner.
Benefit-Oriented Messaging
Persuasive messaging that focuses on the benefits of using the product and how it can solve specific user problems.
Strong Call to Action
Effective call to action that encourages viewers to take the next step, such as visiting a website, signing up for a trial, or making a purchase.
Visuals and Audio
High-Quality Animations
Professional animations that bring the product's UI to life and make the video more visually engaging and dynamic.
Screen Recording Demonstrations
Practical screen recordings that show the product in action, demonstrating its functionalities and user workflows.
Relatable User Personas
Appealing characters or scenarios that represent the target audience and their needs, making the video more relatable.
Professional Voiceover Narration
Authoritative voiceover narration that adds credibility and clarity to the video's message.
Visually Appealing Graphics
Attractive graphics and visuals that enhance the video's aesthetic appeal and make it more engaging to watch.
What makes an Explainer UI Interface Video effective?
Exceptional Explainer UI Interface Videos are driven by a strategic approach that combines compelling storytelling, clear visuals, and a deep understanding of the target audience. They aim to educate and engage viewers while effectively communicating the value proposition of the product or service being showcased.
Strategic methods for creating effective Explainer UI Interface Videos involve focusing on user-centric design, incorporating clear and concise messaging, and utilizing high-quality visuals and animations. These techniques aim to capture the viewer's attention, simplify complex concepts, and demonstrate the product's benefits in a relatable and memorable way, leading to increased user engagement and conversion rates.
How long should your Explainer UI Interface Video be?
Appropriate Explainer UI Interface Videos are driven by a strategic approach that considers the complexity of the product, the target audience's attention span, and the specific goals of the video. While there's no one-size-fits-all answer, it's generally recommended to keep explainer videos concise and focused, aiming for a duration that effectively conveys the key message without losing the viewer's interest.
Strategic methods for determining the ideal length of an Explainer UI Interface Video involve analyzing the content to be covered, considering the target audience's preferences, and testing different lengths to gauge viewer engagement. These techniques aim to optimize the video's impact by delivering the necessary information in a concise and engaging manner, leading to increased viewer retention and a higher likelihood of achieving the desired outcome.
What is the core message you need to convey?
How complex is the product or service being explained?
Who is your target audience and what is their typical attention span?
What is the primary goal of the video (e.g., increase brand awareness, drive conversions)?
Are you showcasing a single feature or the entire product?
Does your video include a detailed product demo or a high-level overview?
Is your video part of a larger marketing campaign or a standalone piece of content?
How to create Explainer UI Interface Videos?
Comprehensive creation of Explainer UI Interface Videos involves a multi-stage process that encompasses pre-production, production, and post-production phases. Each stage requires careful planning and execution to ensure the final video is engaging, informative, and effective in achieving its intended goals.
Strategic Methods for Creating Explainer UI Interface Videos
Strategic methods for creating Explainer UI Interface Videos involve defining clear objectives, developing a compelling script, designing visually appealing graphics and animations, and incorporating professional voiceover narration. These techniques aim to create a high-quality video that captures the viewer's attention, effectively communicates the product's value proposition, and drives desired actions, leading to increased brand awareness, user engagement, and conversions.
Pre-Production
Define target audience
Determine video goals
Develop a script
Create a storyboard
Choose a video style
Select voiceover talent
Source background music
Production
Record voiceover narration
Create animations and graphics
Capture screen recordings
Edit video footage
Add music and sound effects
Incorporate branding elements
Review and revise
Crafting Explainer Videos That Convert
Crafting a high-quality Explainer UI Interface Video involves careful attention to several key factors that contribute to its effectiveness and impact.
Content:
Target Audience: Understanding your audience's needs, pain points, and preferences is crucial for tailoring the video's message and style to resonate with them.
Clear and Concise Messaging: The video should deliver a focused and easily understandable explanation of your product and its value proposition, avoiding jargon or overly technical language.
Engaging Narrative: A Compelling Storyline that captures the viewer's attention and keeps them engaged throughout the video is essential. This can be achieved through Storytelling Techniques like the problem-solution structure or the hero's journey.
Visuals:
Compelling Visuals: High-quality visuals, including animations, graphics, and screen recordings, are crucial for making the video visually appealing and easy to understand.
Brand Alignment: The video's visual style should align with your brand identity, using consistent colors, fonts, and imagery to reinforce brand recognition.
Strategy:
Call to Action: A Clear and Concise Call to Action at the end of the video encourages viewers to take the next step, such as visiting your website or signing up for a free trial.
Video Length: The video should be concise and to the point, avoiding unnecessary information or lengthy explanations. The ideal length will depend on the complexity of your product and the attention span of your target audience.
Distribution Strategy: A well-defined plan for distributing and promoting your video across various channels, such as your website, social media, and email marketing, is essential for reaching your target audience.
Analytics and Tracking: Monitoring key metrics like video views, website traffic, and Lead Generation allows you to measure the video's effectiveness and make data-driven improvements.
Crafting Compelling Value Propositions
To effectively communicate your product's value proposition, your Explainer UI Interface Video should focus on showcasing the key benefits and features that resonate with your target audience.
Highlight the Key Benefits:
Clearly articulate how your product solves a specific problem or fulfills a need for your target audience. For example, if your product is a project management tool, highlight how it helps teams stay organized and improve productivity.
Demonstrate the Features:
Show, don't just tell. Use screen recordings or animations to demonstrate how the product works and highlight its key features.
Explain the Value Proposition:
Connect the features to the benefits, explaining how they translate into tangible value for the user. For example, show how the project management tool's task assignment feature helps teams collaborate more effectively and reduce project delays.
Use Clear and Concise Language:
Avoid jargon or technical terms that your audience may not understand. Use simple and direct language to explain the product's value proposition.
Include a Call to Action:
Encourage viewers to take the next step by including a clear and concise call to action at the end of the video, such as visiting your website or signing up for a free trial.
Explainer Video Styles for Your Launch
Several types of Explainer UI Interface Videos cater to different needs and product types. Choosing the right format depends on your specific goals and target audience.
Animated Explainer Videos
These videos use animation to explain complex concepts in a visually engaging way.
They are ideal for products with abstract features or for targeting a wider audience.
Motion Graphics Videos
These videos use animated text and graphics to convey information quickly and effectively.
They are suitable for explaining data-heavy concepts or showcasing product features.
Whiteboard Animation Videos
These videos feature hand-drawn illustrations on a whiteboard, creating a personal and engaging feel.
They are ideal for explaining simple concepts or telling a story.
2D Animation Videos
These videos use 2D animation to create characters and scenarios that illustrate the product's benefits.
They are suitable for products with a strong narrative or for targeting a younger audience.
3D Animation Videos
These videos use 3D animation to create realistic product visualizations and demonstrations.
They are ideal for showcasing complex products or for creating a high-impact visual experience.
Live Action Videos
These videos feature real people using and interacting with the product.
These videos record the user interface of a software product, demonstrating its features and functionalities.
They are ideal for providing tutorials or walkthroughs.
Product Demo Videos
These videos focus on showcasing the product's features and benefits through demonstrations and examples.
They are suitable for products with a strong Visual Appeal or for targeting a technically savvy audience.
Tutorial Videos
These videos provide step-by-step instructions on how to use the product.
They are ideal for onboarding new users or for addressing common user questions.
How-To Videos
These videos focus on solving a specific problem or task using the product.
They are suitable for demonstrating the product's practical applications or for targeting users with specific needs.
Onboarding Success with Video
Explainer UI Interface Videos can significantly enhance user onboarding and engagement by providing clear, concise, and visually engaging guidance.
Provide a Clear Overview: Use a welcome video to introduce new users to the product, its key features, and its overall value proposition.
Demonstrate Key Functionalities: Create short Tutorial Videos that demonstrate how to use specific features or complete common tasks within the product.
Explain How to Use the Product: Offer step-by-step walkthroughs that guide users through the entire product experience, from initial setup to advanced functionalities.
Address Common User Pain Points: Create troubleshooting videos that address frequently asked questions or common user challenges, reducing frustration and improving user satisfaction.
Include a Call to Action: Encourage users to explore the product further or seek additional support by including a clear call to action at the end of each video.
Crafting Compelling Storylines
A compelling storyline is crucial for engaging viewers and effectively communicating the value proposition of your product in an Explainer UI Interface Video.
Establish a Clear Problem:
Begin by introducing a relatable problem or challenge that your target audience faces. This creates empathy and sets the stage for your product as the solution.
Introduce the Solution:
Present your product as the answer to the problem, highlighting its key features and benefits that address the specific challenges faced by the audience.
Demonstrate the Benefits:
Show, don't just tell. Use visuals, animations, or screen recordings to demonstrate how your product solves the problem and improves the user's life or work.
Include a Call to Action:
Encourage viewers to take the next step by including a clear and concise call to action at the end of the video, such as visiting your website or signing up for a free trial.
Use a Relatable and Engaging Narrative:
Craft a story that resonates with your target audience, using relatable characters, scenarios, or situations to make the video more engaging and memorable.
Solve Customer Problems with Explainer Videos
Explainer UI interface videos can be a powerful tool for addressing customer pain points and showcasing how your product provides effective solutions.
Identify Common Customer Pain Points:
Conduct thorough research to understand the challenges and frustrations your target audience experiences related to your product's category or industry.
Demonstrate How Your Product Solves These Problems:
Clearly articulate how your product's features and functionalities directly address the identified pain points.
Use visuals, animations, or screen recordings to illustrate the solutions in action.
Use Visuals to Illustrate the Solutions:
Show, don't just tell. Use visuals to make the solutions more tangible and easier to understand.
For example, you could use a before-and-after scenario to show how your product simplifies a complex task or improves efficiency.
Include Customer Testimonials:
Feature real customers sharing their positive experiences with your product and how it has helped them overcome specific challenges.
This builds trust and credibility, demonstrating the real-world impact of your product.
Brand Your Launch Video
Designing an Explainer UI Interface Video that aligns with your brand identity is crucial for creating a cohesive and recognizable brand experience.
Key Considerations:
Use Your Brand Colors and Fonts: Incorporate your brand's primary and secondary colors throughout the video, including in the animations, graphics, and text overlays. Use your brand's designated fonts for all text elements to maintain consistency.
Maintain a Consistent Visual Style: Establish a visual style guide for the video that aligns with your brand's overall aesthetic. This includes guidelines for animation style, graphic design, and video editing.
Use Your Brand Voice and Tone: Ensure that the video's narration, script, and overall messaging reflect your brand's voice and tone. Whether your brand is playful, professional, or informative, maintain consistency in the video's communication style.
Include Your Brand Logo and Tagline: Feature your brand logo prominently in the video, either at the beginning or end, or subtly throughout the animation. Incorporate your brand tagline if it's relevant to the video's message.
Measure Your Launch Video's Success
Tracking the success of your Explainer UI Interface Video Marketing Campaign is essential for understanding its impact and optimizing your strategy for better results.
Video Views:
Monitor the number of times your video has been viewed across different platforms. This provides a basic measure of reach and awareness.
Website Traffic:
Track the amount of traffic driven to your website from your video. This indicates the video's effectiveness in generating interest and encouraging viewers to learn more.
Lead Generation:
Measure the number of leads captured through your video, such as email sign-ups or contact form submissions. This indicates the video's ability to convert viewers into potential customers.
Sales Conversion:
Track the number of sales generated directly or indirectly through your video. This demonstrates the video's impact on the bottom line.
Customer Engagement:
Monitor metrics like watch time, audience retention, and social media engagement (likes, comments, shares) to assess viewer interest and interaction with your video.
Amplify Your Launch With Video
Integrating Explainer UI Interface Videos into your overall marketing strategy can amplify your message, reach a wider audience, and enhance your marketing efforts across various channels.
Use Your Video on Your Website:
Embed the video on your homepage, product pages, or blog posts to provide valuable content for visitors and improve engagement.
Promote Your Video on Social Media:
Share your video across your social media channels, tailoring the message and format to each platform.
Use engaging captions and relevant hashtags to reach a wider audience.
Include Your Video in Email Marketing Campaigns:
Incorporate your video into email newsletters or promotional emails to engage subscribers and provide valuable information about your product.
Use Your Video in Paid Advertising Campaigns:
Run paid advertising campaigns on platforms like YouTube or social media, using your video as the ad creative to Capture Attention and drive traffic to your website.
Spread Your Launch Video Far and Wide
Distributing and promoting your Explainer UI Interface Video effectively is crucial for reaching your target audience and maximizing its impact.
Your Website: Embed the video on relevant pages of your website to provide valuable content for visitors and improve engagement.
Social Media: Share your video across your social media channels, tailoring the message and format to each platform. Use engaging captions and relevant hashtags to reach a wider audience.
Email Marketing: Incorporate your video into email newsletters or promotional emails to engage subscribers and provide valuable information about your product.
Paid Advertising: Run paid advertising campaigns on platforms like YouTube or social media, using your video as the ad creative to capture attention and drive traffic to your website.
Video Sharing Platforms: Upload your video to platforms like YouTube and Vimeo to increase its visibility and reach a wider audience. Optimize your video title, description, and tags for searchability.
Industry Events: Showcase your video at relevant industry events or conferences to reach a targeted audience of potential customers and partners.
Case Study: Spotify's UI/UX Design Collaboration
Objective: Spotify, the popular music streaming service, sought to streamline its UI/UX design process and improve communication between its design team and developers.
Solution: Spotify implemented a Video-based Collaboration platform for its design team. This platform allowed designers to create and share interactive prototypes, conduct user testing sessions, and provide detailed feedback on design iterations, all within a video-driven environment.
Results: The Video-based Collaboration platform proved to be a valuable tool for Spotify's design team.
Improved Communication: The platform facilitated clear and concise communication between designers and developers, reducing misunderstandings and ensuring alignment on design decisions.
Enhanced Efficiency: The ability to share interactive prototypes and conduct user testing sessions within the platform streamlined the design process, leading to faster iteration cycles and improved design outcomes.
Increased Engagement: The video-based format fostered a more engaging and collaborative environment, encouraging active participation from all team members.
Case Study: IBM's UI/UX Design Training Program
Objective: IBM, the technology and consulting giant, aimed to provide its employees with comprehensive training on UI/UX design principles and best practices.
Solution: IBM developed a comprehensive UI/UX Design Training program that incorporated video-based learning modules. These modules covered a wide range of topics, from design fundamentals to advanced design techniques, providing employees with a practical and engaging learning experience.
Results: The video-based training program was successful in enhancing the UI/UX design skills of IBM employees.
Improved Design Skills: The training program helped to improve the design skills of IBM employees, enabling them to create more user-friendly and effective interfaces.
Increased Design Proficiency: The video-based learning modules provided employees with a practical and engaging learning experience, leading to increased design proficiency and confidence.
Enhanced Design Culture: The training program helped to foster a design-centric culture within IBM, encouraging employees to prioritize user experience in their work.
How explainer UI inteface video examples are curated?
We dove deep into explainer UI interface videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer UI interface videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.User Interface & Experience Examining clarity, intuitiveness, and overall user experience within the interface demonstration. 7.Accuracy & Functionality Determining the video's accurate portrayal of the UI's functionality and features. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 1st, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer UI interface video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
