Have you ever wished learning new software felt less like climbing a mountain and more like a smooth, exciting journey? I am convinced that the right approach can make all the difference. Today, in this article, what we're examining is the transformative impact of SaaS getting started videos. We'll uncover how these short, engaging films can dramatically improve user onboarding and drive growth.
Our exploration will reveal the remarkable effectiveness of these videos. This article will showcase 30 impactful examples, and the statistics we'll uncover will leave you amazed.
There was a whopping 254% jump in businesses offering closed captions in 2023 over the previous year.
44% of marketers use short-form video, the most of any format.
45% of companies want to create more product videos in 2024.
These statistics reveal a growing trend: video is king, especially in the SaaS world. Effective product tour videos can dramatically improve user onboarding, leading to higher adoption rates and reduced churn. In this article, we're highlighting 30 Impactful SaaS Getting Started Video examples that immediately captivated us and inspired our curiosity
BMC Helix Control-M is a SaaS application workflow orchestration solution, helping businesses manage complex data pipelines, automate file transfers, and eliminate risks related to siloed automation. This video is designed to showcase the benefits of using this solution and how it can help prevent business disruptions.
SaaS Getting Started Video Example - This is a great example of a SaaS Getting Started Video, utilizing a simple, clean, and minimalist style. The video uses bright colors, clean lines, and simple animations to help illustrate the concept of workflow orchestration. The video design is focused on simplicity, clarity and visual impact, using the delivery truck as the central visual metaphor to relate to the real-world application of the product. The use of contrasting colors makes it easy to distinguish the various elements, and the clear callouts in the video help explain the benefits of using the solution.
The visual style of the video effectively communicates the objective of the video and drives the goal/CTA. The use of simple visuals helps to engage the viewer by presenting a clear and concise message. The video also uses a positive and upbeat tone that highlights the value of the solution. The video narrative uses the visual metaphor of delivery trucks to highlight the importance of smooth and efficient workflows, as well as the potential disruptions that can occur when these processes are not properly managed. The video uses a compelling narrative and a clear call to action to motivate viewers to learn more about the solution.
AWS Wavelength brings AWS services to the edge of the 5G network. This video explains the benefits of using AWS Wavelength and how it can help businesses.
Video Design - The video uses a modern design style and bright color palette. The graphic style is simple, using a combination of flat shapes and lines to represent the various components of the service. The overall aesthetic is reminiscent of a SaaS Getting Started Video, making the subject easy to understand.
The video's bright blue background and simplified graphics effectively communicate the power and ease of use of AWS Wavelength. The video uses abstract graphics and a concise narrative to explain how AWS Wavelength improves customer experience by providing a reliable and unmatched experience.
ESSENTIALbasic is a digital spinning suite for spinning mills, designed to enhance efficiency and ease daily tasks. It's a powerful and advanced system that helps mills streamline their operations.
Video Design - The video uses an engaging isometric style, featuring a 3D animated character navigating a virtual interface. Glowing neon outlines and dynamic transitions give the video a modern look, creating a SaaS Getting Started Video Example feel. This futuristic aesthetic highlights the innovative nature of the solution, suggesting a powerful and advanced system.
The video effectively conveys the purpose and benefits of the platform. The visual elements showcase the user-friendly interface, allowing viewers to grasp the intuitive nature of the solution. The animated character serves as a relatable guide, leading viewers through the key features and capabilities. The tone of the video is both informative and aspirational, inspiring users to explore the potential of the technology.
Datacom Cloud Container Service helps organizations get ahead of digital transformation. The video is designed to highlight the benefit of using Container Service.
Video Design - This is a SaaS Getting Started Video Example. It has a clean modern design, using isometric illustrations to highlight the key concept. A blue background provides a minimalist design, visually emphasizing the different elements of Container Service.
The video uses clear visuals to explain complex concepts. The overall style and design of the video are designed to encourage developers to learn more about the cloud environment and get started quickly. The tone of the video is professional and informative, helping to communicate the product's value and how it can make developers' lives easier.
Wiget's SaaS getting started video masterfully showcases the power of simplicity and visual storytelling. The use of modern gradient colors and dynamic 2D animations creates a captivating aesthetic that instantly grabs attention. The video efficiently communicates Wiget's value proposition as the leading online ad marketplace.
With a focus on key features and benefits, the video showcases how Wiget empowers users to achieve their marketing goals. We all appreciate the concise information delivery and clear call to action, encouraging us to sign up and experience the platform firsthand.
What We Can Learn
Bright colors and smooth animation grab attention instantly.
BILL is a software solution that automates accounts payable processes. The video is designed to highlight the inefficiency of manual accounts payable, and the associated security risks.
Video Design - The video uses bright and clean color palettes, relying on animated icons that clearly depict the subject matter of each scene. The icons are sleek and simple, and the video uses clean, clear lines for its graphics. The blue, green and yellow color palettes are modern and appealing, making the video enjoyable, easy to understand, and visually engaging.
SaaS Getting Started Video Example - The video effectively uses animations to illustrate the issues of a manual system, highlighting the inefficiencies and security concerns associated with it. The overall tone of the video is professional and friendly, allowing viewers to engage with the subject matter while providing a strong visual representation of the solutions offered by BILL.
Intel is software that enables developers to use continuous cluster-wide profiling. This video is designed to introduce Intel and highlight its benefits.
Video Design - The video style is a typical SaaS Getting Started Video, showcasing its features, and benefits through colorful animated visuals. It presents information quickly, uses a visually engaging animated style, and includes a graphic to represent the performance and cost-related issues.
Intel helps to optimize performance by continuously analyzing code across the entire environment. This allows for the identification and improvement of resource-consuming parts of the code, which results in better application performance and reduced costs. The video's tone is informative, emphasizing Intel's unique approach to continuous profiling. By leveraging a simple and engaging style, the video effectively demonstrates how Intel can help organizations achieve significant performance gains with minimal overhead.
EcoEnergy Insights provides outcome-based services to large businesses. This video is designed to introduce their CORTIX platform, a solution for digital transformation in buildings and equipment.
Video Design - The video uses an animated, isometric design to highlight the complexity of security vulnerabilities. This design style is effective because animation can break down complex processes in a way that feels accessible. Bright, engaging colors, combined with stylized animation, help to drive the message home. Bold shapes and colors also create a very modern and vibrant visual identity.
This visual style effectively communicates the objective of the video, which is to highlight the need for a more proactive approach to security. The video uses a combination of visual elements, such as animation and text, to convey the importance of securing digital assets. The fast paced nature of the video and its playful use of sound effects gives it a very upbeat and modern tone. This helps to create a sense of urgency and excitement for the product, making the video engaging for viewers.
We adore this SaaS getting started video for EasyWP by Namecheap! The eye-catching isometric animation style immediately draws us in, presenting the internet as a vibrant highway of possibilities. We all relate to the frustration of technical complexities, cleverly portrayed in the video.
The video seamlessly transitions into showcasing how EasyWP eliminates these hurdles, empowering anyone to build and grow their online presence. We love the visual metaphors, like the hand holding the world, and the playful journey through digital obstacles. This video is a testament to the power of clear, concise, and visually engaging storytelling.
What We Can Learn
Let your video's visuals mirror your user's journey, showing how your product helps them overcome challenges.
Citrix tackles the daunting task of explaining complex cybersecurity concerns in a refreshingly engaging way with its SaaS Getting Started Video. The minimalist animation style and the consistent color palette ensure the focus remains firmly on the key message: Citrix DaaS offers comprehensive security and performance analytics. The result? An explainer video that's not just informative, but also visually delightful.
This isn't your typical dry, technical demo. Citrix deftly weaves a subtle narrative of modern workplace challenges, using simple line drawings and icons to depict various scenarios. The viewer immediately grasps the value proposition of Citrix DaaS, a feat rarely achieved in such a short timeframe. The video is a clear example of how powerful concise storytelling can be for SaaS product marketing.
In today's rapidly evolving digital landscape, we understand the increasing pressure on IT departments. As organizations grow, so do their IT footprints and associated cybersecurity risks. This insightful getting started video cleverly portrays the daily struggles of IT professionals drowning in a sea of mundane tasks.
ManageEngine Endpoint Central emerges as a beacon of hope, offering a unified solution. We love how the video seamlessly transitions from depicting common IT challenges to showcasing the platform's intuitive interface. With a clean aesthetic and smooth animations, the video effectively demonstrates how Endpoint Central streamlines endpoint management and security, freeing up IT teams to focus on more strategic initiatives.
What We Can Learn
Demonstrate the positive impact on daily work, inspiring adoption.
In the realm of SaaS getting started videos, this nib explainer video shines brightly. We love how this video simplifies the concept of telehealth, making it approachable for everyone. The animation is crisp, with a green palette reflecting nib's brand and the inherent health theme. The dynamic transitions and smooth flow maintain engagement throughout.
The minimalist approach to UI mockups effectively showcases the nib app's interface and highlights its cross-platform compatibility. The voiceover is clear and informative, seamlessly integrated with the visuals. The video brilliantly communicates how simple it is to access and claim telehealth benefits through nib, motivating viewers to explore these services further.
What We Can Learn
Clear visuals + simple language = instant understanding and app downloads.
The visual narrative in this SaaS getting started video tutorial for State Street Alpha is compelling. We all appreciate the clever use of metaphor, depicting outdated systems as clunky retro computers. This immediately resonates with viewers, highlighting the pain points of legacy technology. The vibrant color palette and smooth animation also enhance the viewing experience.
By showcasing Alpha as a sleek, modern solution, the video inspires confidence. It effectively demonstrates how the platform can streamline workflows and improve productivity. The message is clear: State Street Alpha represents a significant leap forward in investment management technology.
What We Can Learn
Clear workflow demos build trust; show how your product simplifies complex tasks.
OpsCenter Intelligence crushes the data chaos of manufacturing, transforming scattered insights into actionable intelligence. The SaaS Getting Started Video brilliantly animates the frustration of disconnected data, then showcases how OpsCenter brings order to the chaos with real-time analytics, all within a sleek, modern UI. This compelling explainer isn't just informative, it's inspiring€“a testament to how effective design can elevate even the most technical SaaS product.
The video seamlessly shifts from a stressed manager drowning in fragmented data to a clear, cloud-based dashboard on their laptop and mobile. This visually stunning transition highlights the core value proposition of OpsCenter: data accessibility and simplified decision-making. The video's energetic music and clean aesthetic creates a sense of momentum and control, perfectly mirroring the power OpsCenter Intelligence puts in users' hands.
What We Can Learn
Start with a relatable problem, then visually reveal your solution's impact. This builds trust.
Syncsort is a data management solution that helps businesses own, access, and analyze data from a variety of sources. This video is designed to highlight the benefits of using Syncsort's cloud-based data management solution.
Video Design - The video uses bright colors and simple animated graphics. It is clean, modern, and visually engaging. The design is reminiscent of SaaS Getting Started Video Example. It uses clear and concise language to explain complex concepts.
The video's visual style effectively communicates the product's goal of providing a fast and efficient way to manage data in the cloud. Vibrant colors and simple graphics create a lighthearted and positive tone. Animated graphics help to illustrate the process of managing data in the cloud. It uses visual metaphors to explain the concept of data migration and transformation.
Rx EDGE Solutions at the Shelf program aims to educate and empower patients about prescription alternatives, in the pharmacy, when their healthcare needs are top of mind.
Video Design - This video uses bright and engaging animated graphics, a simple cartoon character walking through a pharmacy, and isometric designs and visuals, along with vibrant colors to provide an easy to understand, clear narrative. The simple design style, featuring a straightforward narrative coupled with the animated graphics in the video makes it easy for viewers to connect with the product.
SaaS Getting Started Video Example - The video focuses on the placement of dispensers in the pharmacy to highlight the accessibility of the product. The tone is informative and engaging. This video successfully communicates the goals of the program and encourages patients to seek out information and make informed healthcare decisions.
We love the vibrant energy of this SaaS getting started video example. It captures the frustration of managing accommodation businesses with scattered tasks and complex systems. Preno's value proposition shines through the clear visuals and concise messaging, instantly connecting with viewers.
The smart use of 2D animation, combined with upbeat music, creates an engaging experience. We find the seamless transitions and vibrant color palette truly refreshing, making it a strong SaaS video example. The direct call to action encourages viewers to explore Preno further.
What We Can Learn
Create a visually appealing experience that's easy to follow, driving engagement.
In this SaaS getting started video, Bandwidth tackles a critical challenge in app development accurate emergency location information. We have ever seen a video that so effectively highlights the potentially life-threatening consequences of relying solely on cell tower location data during 911 calls. The crisp animations and clear voiceover concisely explain the issue, demonstrating the gap between a perceived location and the actual location of a user in distress.
Bandwidths solution, the Emergency Calling API, is presented not merely as a fix, but as a crucial feature that elevates user safety and gives apps a competitive edge. The video showcases its ease of integration with minimal coding, its nationwide reach, and cost-effective implementation. The visually engaging narrative leaves viewers with a clear understanding of the API's benefits and a desire to learn more.
What We Can Learn
Showcase ease of use and integration, building confidence and encouraging adoption.
Ateme is a company specializing in broadcasting solutions. This video is designed to help broadcasting companies, by informing them of Ateme's ATSC 3.0 solution.
Video Design - The video employs a clean, minimalist design style with a focus on animated graphics. The animations are bright, modern, and easy to follow. This style makes the video a SaaS Getting Started Video Example, as it efficiently communicates information to viewers.
The bright colors, simple illustrations, and clear callouts help guide viewers through the main points of the video, seamlessly explaining the solution while establishing a confident and positive tone. The video clearly presents the benefits of using the solution, focusing on its ability to help broadcasting companies stay ahead of the curve, improve their service, and generate new revenue streams.
It's clear that cyberattacks are increasingly complex, and organizations need to be proactive about securing their attack surface. Bugcrowd, an industry leader in attack surface management, has developed a solution that combines contextual intelligence, platform analytics, and human ingenuity to help organizations uncover hidden vulnerabilities and regain control of their security posture. Their approach goes beyond traditional security measures, empowering organizations to proactively address threats, reduce risk, and build a stronger defense.
Bugcrowd's platform provides a seamless migration to their on-demand and continuous testing programs. By leveraging a global network of ethical hackers, Bugcrowd delivers comprehensive vulnerability assessments that pinpoint potential attack vectors. Their platform also leverages AI-powered analytics to prioritize vulnerabilities and streamline remediation efforts, ensuring that organizations can address the most critical threats quickly and effectively. This SaaS Getting Started Video showcases how Bugcrowd's approach enables organizations to stay ahead of the game in the ever-evolving threat landscape.
What We Can Learn
Incorporate engaging visuals and animations to keep viewers hooked.
Dolbey Fusion Suite is a digital dictation software suite designed to increase productivity for professionals in healthcare, legal, public safety, and insurance industries. The video is designed to showcase how the software can help professionals get their productivity back.
Video Design - The video uses a simplistic, minimalist design with clean lines and vibrant colors, making it a very good SaaS Getting Started Video Example as it is easy to understand and engaging. The design style conveys a professional and trustworthy tone, while still being approachable and friendly.
The video emphasizes the struggles of healthcare professionals in recording and managing patient history. It uses visual metaphors to communicate the challenges of using traditional dictation methods, such as cassette tapes. The video then introduces the benefits of using the software. The use of a clear and concise narration, along with the simple but effective visual design, allows viewers to easily understand the video's message and appreciate the value proposition of the software.
The bold, geometric aesthetic of this Conversica SaaS getting started video immediately grabs our attention. We love the way simple shapes transform into dynamic, colorful icons, symbolizing the power of personalized communication. The visual metaphor of a key unlocking ROI resonates deeply, highlighting the tangible benefits of Conversica's solution. This video demonstrates how engaging animation can elevate complex concepts, making them accessible and memorable.
The 2D motion graphics, with its seamless transitions and vibrant color palette, seamlessly guides us through the customer journey. This video demonstrates the value of creating a visual narrative that is both aesthetically pleasing and information-rich. It inspires us to rethink our own SaaS videos, pushing the boundaries of creative expression to connect with our audience on a deeper level.
What We Can Learn
Craft a visual story showing your product's value, boosting viewer understanding and driving conversions.
AppFolio is software that makes it easy for board members to manage their community association, allowing them to lead from anywhere. The video is designed to showcase the software's user-friendliness and efficiency.
Video Design - The video uses a simple, clean, cartoon style to depict the user experience. Animated characters, bright colors, and bold text make the video engaging and easy to follow, especially for a SaaS Getting Started Video Example. This approach helps viewers visualize how the software can simplify their day-to-day tasks.
The cartoon-style video makes the software feel friendly and approachable, showing that managing an association can be simple. The video highlights the key features of the mobile app by showcasing the ease with which users can navigate the platform, review documents, and approve requests. The video's bright colors and energetic tone convey the efficiency and convenience of using the software.
In today's rapidly evolving digital landscape, PacketLight emerges as a leading provider of high-bandwidth transport solutions. We appreciate their innovative approach to showcasing their comprehensive network offerings in this dynamic SaaS Getting Started Video. The video skillfully blends compelling visuals, like the pulsating network globe and the data tunnel visualization, with clear and concise messaging, establishing PacketLight's expertise in the field.
The use of real-world scenarios, such as professionals working in data centers, strengthens the connection between PacketLights solutions and practical applications. This strategic blend of abstract and tangible elements makes this video a truly inspiring example of product demonstration and brand storytelling.
What We Can Learn
Combine abstract visuals with practical scenarios to make your SaaS easy to understand.
GoCardless is a payment processing solution that simplifies recurring payments for businesses worldwide. The video is designed to highlight the challenges of managing recurring payments and explain how GoCardless can help.
Video Design - Geometric 3D shapes are used to represent different elements of recurring payment processes. Vibrant colors, particularly shades of blue, purple, and green, create a visually engaging and modern aesthetic. This style is effective for showcasing the solution, emphasizing the automation of payment processes and emphasizing the brand's modern approach.
This SaaS Getting Started Video Example is a great example of how to use visual elements to communicate a complex message. The use of bold and concise messaging helps to convey the core value proposition in a clear and impactful way. The video's tone is professional and reassuring, ultimately giving viewers confidence that GoCardless can solve their recurring payment challenges.
The new world of finance is being shaped by automation. Smart contracts are a powerful tool for streamlining financial processes. But they have a significant limitation - they only function when manually triggered. This leads to inefficiencies and delays for those who rely on automation for recurring tasks.
Enter Gelato, a revolutionary decentralized network that solves this problem. Gelato utilizes a network of bots that execute smart contracts automatically, ensuring that transactions happen precisely when needed. Gelato empowers developers to focus on creating innovative solutions, while leaving the tedious tasks of scheduling and execution to its reliable bots.
What We Can Learn
Animate a smart contract's automated execution via Gelato, creating a memorable visual.
The video opens with a scenario thats all too common for financial institutions. A call from a new customer, but the customer is vulnerable and unaware of their situation. This is a problem thats not easy to fix, but the video shows how NICE Enlighten AI can help. Its the first AI solution specifically designed to identify vulnerable customers and ensure their fair treatment. It makes identifying and responding to the needs of those customers much easier.
This SaaS Getting Started Video does a fantastic job of quickly summarizing the problem and solution while also highlighting the key features of NICE Enlighten AI. The 3D animations are top notch, adding a touch of humor and making the content far more engaging than a standard explainer video. The voice over also does a great job of keeping viewers engaged, creating a sense of urgency and making the video feel even more impactful. This is a great example of how to create a SaaS Getting Started Video that truly stands out.
What We Can Learn
Add 3D animation. it boosts engagement and makes complex topics easier to grasp.
A simplified 3D city comes to life, beautifully showcasing the power of Fujitsus Social Digital Twin. We love how the video effortlessly connects the potential of this SaaS Getting Started Video, allowing viewers to envision its real-world applications. From transport infrastructure to popular events, everything is meticulously integrated.
The camera glides through the city, revealing data points as billboards and signs, cleverly emphasizing the tools ability to synthesize information. This visual metaphor for data integration highlights Fujitsus commitment to informed decision-making. By digitally connecting all the dots, the video promises better policies and a more prosperous society.
What We Can Learn
Illustrate your SaaS's value with a captivating visual journey, inspiring viewers to explore.
Streamr is a decentralized data marketplace. It facilitates secure and efficient data transfer between different parties, empowering individuals and organizations to monetize their data. The video is designed to introduce this new data economy and its potential for generating positive change, specifically highlighting how it can be used to support sustainable projects.
Video Design - The video starts by showing a series of colorful and simple illustrations of environmental projects, highlighting how Streamr can be used to power the future of sustainable energy. These illustrations, while simple, are engaging. They are displayed as hexagonal shapes and interconnected by lines, visually representing the network of individuals and businesses that share data on the Streamr platform. The color palette used is bright and modern, appealing to the target audience of sustainability-minded individuals and businesses. Streamr's branding, with its use of clean lines and simple visuals, creates a SaaS Getting Started Walkthrough Video that is easy to follow and understand.
The video emphasizes how data can play a vital role in driving innovation, empowering individuals to make a positive impact on the environment, and encourages viewers to discover how they can be a part of this new data economy. The overall tone is optimistic, informative, and empowering, and the design effectively conveys these key messages.
The AUMA Coralink ecosystem is a game-changer in the realm of industrial automation, a testament to how data can truly unlock greater efficiency. The way Coralink seamlessly integrates with AUMA actuators, transforming the way plant operators manage their operations, is truly inspiring. The 3D animation and graphical representations create a captivating and informative experience, allowing the viewer to effortlessly understand the intricate workings of Coralink.
From troubleshooting to spare part procurement, the Coralink interface streamlines every aspect of plant operations. It empowers users with real-time data insights, predictive maintenance capabilities, and even direct contact with AUMA service experts. With Coralink, plant operators can finally have the tools to maximize uptime, reduce downtime, and ultimately, improve their bottom line.
What We Can Learn
Feature a satisfied customer testimonial to add authenticity and inspire viewers.
FAQ
How can a "getting started" video improve user onboarding and reduce churn for my SaaS product?
A well-crafted getting started video simplifies user onboarding, showcasing key features and benefits, reducing confusion, and encouraging product adoption, minimizing churn.
What are the essential components of a highly effective SaaS getting started video?
Essential components of a highly effective SaaS getting started video:
* Compelling introduction of the product's value proposition
* Concise explanations of core features
* Demonstrations of typical user workflows
* Strong call to action
What is the ideal length for a getting started video to maintain user engagement?
Ideal length: Under two minutes. Shorter videos maintain user attention and deliver information efficiently, maximizing impact.
How can I create a visually appealing and engaging getting started video that captures attention?
Create visually appealing videos using high-quality visuals, dynamic editing, professional voiceover, consistent branding, and on-screen graphics.
What tone and style are most effective for conveying the value proposition of my SaaS product in a getting started video?
A positive, encouraging tone effectively conveys value. Clearly articulate benefits and how the product solves user pain points.
What are the best practices for scripting a clear and concise getting started video?
Script with clarity and conciseness. Use simple language, avoid jargon, and structure logically, guiding the user step-by-step.
How can I effectively use screen recordings and visuals to demonstrate key product features in my video?
Combine screen recordings with motion graphics and annotations to highlight features and demonstrate workflows clearly.
What are the different types of getting started videos, and which one is best suited for my target audience?
Different types: product overviews, tutorials, user stories. Choose the format best suited for your target audience and product complexity. For example, a complex analytics platform might benefit from a tutorial-style video, while a simple project management tool might be better served by a product overview.
How can I tailor my getting started video to address the specific needs and pain points of different user segments?
Tailor videos to address specific user segment needs. Create separate videos or tailored segments within a single video. For instance, a video for administrators might focus on setup and configuration, while a video for end-users might focus on daily usage.
What are the typical costs and timelines involved in producing a professional-quality getting started video?
Professional quality videos typically cost between $1,000 and $6,000, with production timelines ranging from 3-8 weeks.
What are the advantages of hiring a professional video production company for my getting started video?
Hiring a professional video production company brings expertise in storytelling, visual communication, and technical execution, resulting in a higher-quality, more effective video.
How can I effectively integrate my existing marketing assets and brand guidelines into the video?
Integrate existing marketing assets and brand guidelines (logo, color palette, messaging) to maintain consistency and reinforce brand identity.
What are the best practices for incorporating clear and compelling calls to action within the video?
Incorporate clear calls to action (website visits, free trials, sales contact) to drive user engagement and conversions.
How can I leverage storytelling techniques to make my getting started video more memorable and impactful?
Leverage storytelling techniques (relatable user stories, problem/solution narratives) to make the video more memorable and impactful.
What are some creative and innovative ways to showcase my product's features and benefits in the video?
Showcase features and benefits creatively using visuals, animations, and metaphors. For example, use animation to show data flowing through a system or a metaphor to explain a complex concept simply.
How to plan and optimize SaaS Getting Started Videos?
Emotional Resonance: "If you want to touch people emotionally, you have to touch them physically." - Bob Dylan, Musician and Poet. Advids leveraged this wisdom for a healthcare SaaS client. We used warm visuals and a relatable patient story in their getting started video, fostering trust and driving a 15% increase in demo requests.
Actionable: Evoke emotion through visuals and storytelling to connect with viewers.
Clear Communication: "The key to successful leadership today is influence, not authority." - Kenneth Blanchard, Management Expert. Advids used this principle for a CRM software client. We simplified complex jargon in their getting started video, making it easy for viewers to understand the value proposition and leading to a 10% rise in conversions.
Actionable: Use clear, concise language to explain the value proposition effectively.
Value-Driven Content: "Content is king, but engagement is queen, and the lady rules the house!" - Mari Smith, Social Media Marketing Expert. Advids applied this for an e-commerce platform client. Their getting started video showcased how the platform solved specific business challenges, resulting in a 25% boost in paid subscriptions.
Actionable: Highlight the value proposition by showcasing how the product solves problems.
Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - John Russell, Former VP of Enterprise Sales at Harley-Davidson. Advids used this approach for a cybersecurity software client. We created a visually engaging getting started video that demonstrated the software's functionality, leading to a 18% increase in free trial sign-ups.
Actionable: Use visuals to tell a compelling story and demonstrate product functionality.
Call to Action: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author and Marketing Expert. Advids implemented this for a marketing automation software client. We included a clear call to action in their getting started video, prompting viewers to sign up for a free trial, resulting in a 22% conversion rate increase.
Actionable: Include a clear call to action to guide viewers towards the desired next step.
Why Advids for SaaS Getting Started Video?
At Advids, we specialize in crafting high-quality, original SaaS Getting Started Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective onboarding experience. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 109 five-star Google reviews speak to our dedication to client satisfaction.
SaaS Getting Started Video Expertise:
12+ Years of Proven Success: We understand what makes a SaaS Getting Started Video truly effective. 235+ SaaS Onboarding Videos Created: We've helped numerous SaaS companies create engaging and effective onboarding experiences. Trusted by Industry Leaders: We've partnered with leading brands to bring their SaaS onboarding stories to life.
Crafting Engaging Onboarding Experiences:
Customized SaaS Onboarding Solutions: From explainer videos to character animations, we tailor each project to your specific needs and target audience. Compelling Storytelling: Our team of animators and storytellers craft narratives that engage users and drive adoption. Cutting-Edge Technology: We use the latest software and techniques to create visually stunning and impactful videos.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, from concept to completion. Strategic Communication: We prioritize clear communication to ensure your vision is realized in the final product.
Ready to unlock the potential of SaaS Getting Started Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a SaaS Getting Started Video?
A SaaS Getting Started Video is a short, engaging video that introduces new users to your software. It acts as a virtual guide, helping them understand the product's core functionalities, value proposition, and key features. It's like a friendly welcome mat, guiding users through the initial steps and setting the stage for a positive and productive experience.
These videos are used in various ways to enhance the customer journey. They can be embedded in welcome emails, included in knowledge base articles, or even shared on social media to attract new users. By providing a clear and concise introduction, Getting Started Videos can reduce onboarding friction, increase user engagement, and ultimately lead to higher customer satisfaction and retention.
Reduce Onboarding Friction: Getting Started Videos provide a clear and concise introduction to the software, making it easier for users to understand the basics and start using the product quickly.
Increase User Engagement: Engaging videos can capture users' attention and make the onboarding process more enjoyable, leading to increased engagement and a higher likelihood of continued use.
Improve Customer Satisfaction: By providing a positive and helpful onboarding experience, Getting Started Videos can contribute to higher customer satisfaction and loyalty.
Boost Retention: When users feel confident and comfortable using the software, they are more likely to stick around and become long-term customers.
What do top SaaS Getting Started Videos have in common?
Screen Recordings
Illustrative and engaging
Animated Explainer
Visually captivating and informative
Interactive Elements
Engaging and interactive
Customer Testimonials
Credible and persuasive
On-Screen Text
Clear and concise
Call to Action
Direct and compelling
Product Demo
Concise and impactful
Benefit Highlights
Tangible and relatable
Problem-Solution Focus
Relevant and engaging
Visual Storytelling
Compelling and memorable
Industry-Specific Language
Targeted and effective
Brand Consistency
Cohesive and recognizable
What makes SaaS Getting Started Videos effective?
A fundamental aspect of creating effective SaaS Getting Started Videos is a design to clearly communicate the value proposition of the software. The video should showcase the key features and benefits in a way that resonates with the target audience, highlighting how the software solves their specific problems and improves their workflow.
Methods for creating effective SaaS Getting Started Videos often involve a combination of techniques. These techniques aim to capture the viewer's attention, provide clear instructions, and ultimately encourage them to take action, whether it's signing up for a free trial, exploring the software further, or contacting the sales team.
How long should your SaaS Getting Started Video be?
A crucial consideration when creating a SaaS Getting Started Video is the length. The ideal length depends on the complexity of the software, the target audience, and the specific goals of the video. A well-crafted video should be concise enough to hold the viewer's attention but comprehensive enough to provide valuable information.
Methods for determining the ideal length involve considering various factors. The goal is to strike a balance between providing enough information to be helpful without overwhelming the viewer. A video that is too long can lose viewers' interest, while a video that is too short may not provide enough information to be useful.
Pre-Production Considerations
What is the primary goal of the video?
What are the key features and benefits to highlight?
What is the target audience's level of technical expertise?
How much time are viewers likely to dedicate to watching the video?
What is the ideal call to action for the video?
What is the overall tone and style of the video?
What is the budget for video production?
How to create SaaS Getting Started Videos?
A comprehensive approach to creating SaaS Getting Started Videos involves a structured process that ensures the video is effective, engaging, and aligned with your marketing goals. The creation process typically involves several key steps, from planning and scripting to production and distribution.
Methods for creating effective SaaS Getting Started Videos often involve a combination of techniques. These techniques aim to capture the viewer's attention, provide clear instructions, and ultimately encourage them to take action, whether it's signing up for a free trial, exploring the software further, or contacting the sales team.
Pre-Production
Define target audience: Understanding your audience's needs, pain points, and technical expertise is crucial for tailoring the video's content and tone.
Outline video objectives: Clearly define what you want viewers to achieve after watching the video. This could be increasing awareness, driving sign-ups, or promoting specific features.
Develop a compelling script: A well-written script that is concise, informative, and engaging is essential for keeping viewers interested. Use clear language and avoid technical jargon.
Choose the right video style: Consider the tone and style of your brand and target audience when selecting a video style. Options include screen recordings, animated explainer videos, live-action demonstrations, or a combination of these.
Select appropriate visuals: High-quality visuals, such as screenshots, graphics, and video footage, can enhance the video's appeal and clarity. Use visuals that are relevant to the software and its features.
Create a storyboard: A storyboard helps visualize the video's flow and ensures a cohesive narrative. It outlines each scene, including visuals, audio, and transitions.
Production
Record screen recordings: Capture clear and concise screen recordings that demonstrate the software's key features and functionalities. Use annotations and voiceovers to provide context and instructions.
Create animated graphics: Animated graphics can add visual interest and help explain complex concepts in a simple and engaging way. Use them to illustrate workflows, highlight key features, or create transitions.
Capture customer testimonials: Testimonials from satisfied customers can build trust and credibility. Feature short clips of customers sharing their positive experiences with the software.
Edit and refine the video: Edit the video to ensure a smooth flow, remove unnecessary footage, and add transitions and effects. Optimize the video's length and pacing to keep viewers engaged.
Add music and sound effects: Use background music and sound effects to enhance the video's mood and create a more immersive experience. Choose music that complements the video's tone and message.
Include a clear call to action: End the video with a clear call to action that encourages viewers to take the next step, such as signing up for a free trial, visiting the website, or contacting the sales team.
Optimize for different platforms: Ensure the video is optimized for different platforms, such as YouTube, Vimeo, and social media, by using appropriate file formats, resolutions, and metadata.
Onboarding with Video: A Smooth Start
Your SaaS Getting Started Video can be a powerful tool for transforming the onboarding experience from a potentially daunting process into a smooth and engaging journey. It's like having a personal guide walk users through the initial steps, ensuring they feel comfortable and confident.
Reduce Friction: A well-structured video can eliminate confusion by providing a clear understanding of the product's functionality. Imagine a user struggling to navigate a complex interface – a video can guide them through the process, reducing frustration and encouraging them to explore further.
Increase Engagement: By showcasing the product's value proposition and demonstrating its ease of use, you can pique user interest and motivate them to actively explore its features. Think of it as offering a sneak peek of the exciting possibilities your product unlocks, inspiring users to dive in and discover more.
Boost Retention: When users quickly grasp the product's value and experience a smooth onboarding process, they are more likely to become loyal customers. A positive first impression can go a long way in building a lasting relationship with your users.
Crafting Your SaaS Onboarding Story
Choosing the right narrative style for your SaaS Getting Started Video is like selecting the perfect frame for a masterpiece – it enhances the message and resonates with the intended audience.
Problem-Solution: This classic approach resonates with viewers by presenting a relatable problem they face and positioning your product as the ideal solution. Imagine a small business owner struggling with inefficient scheduling – your video can showcase how your product streamlines the process, saving them time and headaches.
Storytelling: Weaving a compelling narrative around your product can create an Emotional Connection with viewers, making the benefits more tangible and relatable. Think of a character who overcomes a challenge using your product – their journey can inspire viewers and demonstrate the product's transformative power.
Tutorial: A step-by-step tutorial provides practical guidance, walking users through the initial setup and basic functionalities of your software. Imagine a user setting up their account for the first time – a tutorial can guide them through each step, ensuring a smooth and successful onboarding experience.
Conquering Customer Pain Points with Video
A well-crafted SaaS Getting Started Video can effectively Address Customer Pain points, transforming potential apprehension into confidence in your product's ability to provide solutions. It's about demonstrating empathy and showcasing your product as a reliable problem-solver.
Identify Pain Points:
Begin by thoroughly researching and understanding the common challenges and frustrations faced by your target audience. Imagine stepping into your customers' shoes – what are their biggest struggles, and how does your product alleviate those pain points?
Demonstrate Solutions:
Clearly showcase how your product directly addresses these pain points through its features and functionalities. Think of your product as a toolkit – how does each tool address a specific pain point, and how does the entire toolkit empower users to overcome their challenges?
Provide Testimonials:
Incorporate testimonials from existing customers who have successfully overcome similar challenges using your product. Imagine a customer sharing their story of how your product helped them solve a specific problem – their experience can resonate with viewers and build trust in your product's effectiveness.
Boost SaaS Engagement with Video
Your SaaS Getting Started Video can be a powerful engine for driving conversions, transforming passive viewers into engaged users eager to experience your product's value. It's about capturing their attention and guiding them towards the desired action.
Captivating Visuals:
Employ high-quality visuals, animations, and a visually appealing style to capture and maintain viewer interest.
Think of your video as a visually Engaging Story – use dynamic transitions, eye-catching graphics, and a consistent color palette to create a memorable experience.
Compelling Storytelling:
Craft a narrative that resonates with your target audience, highlighting the product's value proposition in a relatable and engaging manner.
Imagine your product as the hero of a story – what challenges does it overcome, and how does it transform the lives of its users?
Clear Call to Action:
Guide viewers towards the next step, whether it's signing up for a free trial, downloading a resource, or contacting your sales team.
Think of your call to action as a clear signpost, directing viewers towards the path you want them to take.
Actionable Moments for Engagement
Strategically placed touchpoints within your SaaS Getting Started Video can act as gentle nudges, encouraging viewers to take the desired actions and deepen their engagement with your product.
Product Demo: A concise and compelling product demo showcasing key features in action can spark excitement and demonstrate the product's value proposition. Imagine a user seeing your product in action for the first time – a well-crafted demo can showcase its capabilities and highlight its ease of use.
Customer Testimonials: Featuring authentic testimonials from satisfied customers builds trust and credibility, showcasing the positive experiences of others. Think of testimonials as social proof – they demonstrate that your product delivers on its promises and provides real value to users.
Call to Action: Don't leave viewers wondering what to do next. Clearly guide them with a compelling call to action, encouraging them to sign up, explore further, or contact your team. Think of your call to action as an invitation to take the next step in their journey with your product.
Crafting Compelling SaaS Onboarding Videos
Creating a high-quality SaaS Getting Started Video requires a thoughtful approach, ensuring it resonates with your target audience and effectively communicates your product's value. It's about crafting a compelling story that captivates viewers and leaves a lasting impression.
Define Your Target Audience:
Clearly identify your ideal customer profile, understanding their needs, pain points, and motivations. Imagine creating a detailed portrait of your ideal customer – what are their demographics, their goals, and their challenges?
Develop a Compelling Script:
Craft a concise and engaging script that effectively communicates your product's value proposition and key features. Think of your script as a roadmap for your video – it should guide viewers through the story you want to tell, highlighting the key takeaways and benefits.
Use High-Quality Visuals:
Invest in professional Video Production and editing to create a visually appealing and polished final product. Imagine your video as a visual feast – use high-quality footage, engaging animations, and a Consistent Visual Style to create a memorable experience.
Brand Your Launch Video
Your SaaS getting started video is more than just a tutorial; it's an opportunity to solidify your brand identity and create a lasting impression on viewers. Here's how to ensure your video seamlessly reflects your brand, fostering a cohesive and memorable experience:
Visual Style: A Visual Representation of Your Brand
Colors: Use your brand's primary and secondary colors throughout the video. This creates a visual consistency that reinforces your brand's aesthetic.
Fonts: Employ your brand's chosen fonts for titles, subtitles, and any on-screen text. This ensures a familiar and cohesive look.
Imagery: Select visuals that align with your brand's style and messaging. Whether it's photography, illustrations, or animations, ensure they resonate with your brand's personality.
Messaging: A Conversation with Your Customers
Narrative:Craft a Story that reflects your brand's values and tone. Is your brand playful, professional, or innovative? Let your narrative reflect this.
Language: Use language that aligns with your brand's voice. Is it formal or casual? Technical or approachable? Maintain consistency with your other brand communications.
Tone: Convey your brand's personality through the video's tone. Is it enthusiastic, informative, or humorous? Let your tone resonate with your target audience.
Call to Action: A Bridge to Your Brand's Goals
Alignment: Ensure your call to action aligns with your overall marketing goals and brand messaging. Is your goal to drive sign-ups, encourage engagement, or promote a specific feature?
Clarity: Make your call to action clear and concise. Tell viewers exactly what you want them to do next.
Consistency: Maintain consistency with your brand's overall messaging. Does your call to action reflect the same values and tone as the rest of your video?
By focusing on these key elements, you can create a SaaS getting started video that not only educates viewers but also strengthens your brand identity and leaves a lasting impression.
Boost Sales and Marketing with Your SaaS Video
Your SaaS Getting Started Video can be a powerful asset for driving sales and amplifying your marketing efforts, attracting new customers and nurturing leads. It's about using your video as a versatile tool to engage your audience and guide them through the sales funnel.
Lead Generation
Utilize the video as a lead magnet, offering valuable content in exchange for contact information, allowing you to nurture leads and guide them through the sales funnel. Imagine your video as a magnet that attracts potential customers – how can you use it to capture their contact information and start building a relationship with them?
Offer a free trial or demo in exchange for email address.
Include a call to action at the end of the video, prompting viewers to sign up for a newsletter or download a whitepaper.
Use a landing page specifically designed for the video, with a clear form for lead capture.
Sales Enablement
Equip your sales team with a compelling tool to engage prospects, showcase the product's value proposition, and address potential objections. Think of your video as a sales assistant that helps your team close deals – how can you use it to educate prospects, answer their questions, and demonstrate the value of your product?
Provide your sales team with a script or talking points to use when presenting the video.
Include testimonials or case studies in the video to build credibility and trust.
Make the video easily shareable so your sales team can send it to prospects.
Content Marketing
Integrate the video into your Content Marketing strategy, using it to attract website visitors, engage social media followers, and provide valuable content to your audience. Imagine your video as a valuable piece of content that attracts and engages your target audience – how can you use it to drive traffic to your website, generate social media buzz, and establish your brand as a thought leader?
Embed the video on your website and blog posts.
Share the video on social media platforms like YouTube, Facebook, and LinkedIn.
Promote the video through email marketing campaigns.
Unlocking Video Success Metrics
Measuring the success of your SaaS Getting Started Video is crucial for understanding its impact and making data-driven improvements. It's about using data to gain insights into how your video is performing and how you can optimize it for better results.
Video Views: Track the number of times the video has been viewed, indicating its reach and audience engagement. Imagine your video as a stage performance – how many people are in the audience, and how engaged are they with the performance?
Engagement Rate: Measure the percentage of viewers who interact with the video, such as watching to completion, clicking on links, or leaving comments, indicating their level of interest. Think of engagement rate as a measure of how captivated your audience is – are they watching the entire video, clicking on links to learn more, or leaving comments to share their thoughts?
Conversion Rate: Track the percentage of viewers who take the desired action, such as signing up for a free trial or contacting sales, demonstrating the video's effectiveness in driving conversions. Imagine conversion rate as a measure of how effective your video is at persuading viewers to take action – are they signing up for free trials, requesting demos, or contacting your sales team?
The Importance of Video in SaaS User Retention
Company:Slack
Challenge: Slack, a team communication platform, aimed to improve user retention by providing ongoing support and resources.
Solution: Slack created a series of Video Tutorials and how-to guides that addressed common user questions and challenges. These videos were made available within the Slack platform and on its website.
Results: The Video Tutorials and guides helped users overcome obstacles and maximize their use of Slack. This resulted in a 5% increase in user engagement and a 3% decrease in churn rate among users who accessed the video resources.
Integrating Video into SaaS Marketing Automation
Company
Challenge
Solution
Results
HubSpot
HubSpot, a marketing automation platform, sought to improve the effectiveness of its email marketing campaigns.
HubSpot integrated video content into its email marketing workflows. This included using video to introduce new features, provide product demos, and offer personalized recommendations.
The use of Video in Email Marketing resulted in a 20% increase in email open rates and a 15% increase in click-through rates.
Leveraging Video for SaaS Customer Success Stories
Company:Salesforce
Challenge: Salesforce, a customer relationship management platform, wanted to showcase the success of its customers and demonstrate the value of its platform.
Solution: Salesforce created a series of video case studies featuring real customers who shared their experiences using Salesforce. These videos highlighted the positive impact of Salesforce on their businesses.
Results: The Customer Success Stories resonated with potential customers and helped Salesforce generate new leads. The company saw a 10% increase in website traffic and a 5% increase in sales inquiries after launching the video case studies.
How SaaS getting started video examples are curated?
We dove deep into SaaS getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic SaaS getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or demos. 7.Brand Alignment Determining video alignment with brand message, identity, and SaaS product value proposition. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, SaaS getting started video examples 2024, n=12500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
