Imagine a world where your videos don't just disappear into the digital ether; they ignite conversations, build genuine connections, and drive real results. What if you could unlock the secret to truly resonant storytelling? I am excited to share what we've learned today, in this article, about the power of Platform Storytelling Video. Our approach focuses on crafting unique narratives for each platform, ensuring your message lands perfectly with the right audience. We'll explore 30 engaging examples that prove the power of this strategy, and you'll see the impact for yourself.
96% of people have watched an explainer video to learn more about a product or service.
Video personalization will become a game-changer for businesses, with over 80% of consumers stating that they are more likely to engage with a video that speaks directly to them.
Video increases conversions and sales by up to 80%.
These stats reveal the immense potential of video, especially when personalized and platform-specific. Platform Storytelling Video empowers you to harness this potential, transforming viewers into engaged customers. Today, we're diving into over 30 Engaging Platform Storytelling Video examples that instantly caught our eye and sparked our interest
In a sea of complex scheduling systems, this PetalMD Platform Storytelling Video stands out for its clarity and relatable portrayal of physician struggles. The initial visual of a crashing computer perfectly sets the stage for the challenges faced with traditional tools, creating an immediate connection with the audience. We all appreciate how effectively the seesaw visual metaphor highlights the often lopsided nature of work-life balance in the medical profession.
PetalMDs solution is presented as a breath of fresh air, offering streamlined automation, effortless shift swaps, and real-time updates across devices. The videos polished 2D animation, coupled with upbeat music, delivers a powerful message of efficiency and improved well-being. This is a prime example of how a well-crafted video can turn a complex product into a desirable asset.
What We Can Learn
Start with a problem your audience instantly understands, building empathy.
Upwork is a platform that helps companies find and hire tech talent from around the world. This video is designed to showcase the benefits of using Upwork to build and manage a distributed tech team.
Platform Storytelling Video for Technology This video's minimalist outline style is engaging and modern. It features simple lines and shapes, highlighting key concepts and messages about Upwork's platform, providing a clean and professional visual experience. This approach is a great example of how simple animations and motion graphics can be used to effectively communicate a message. The animation style works well for a software-based platform.
Video Design - The visuals clearly communicate that Upwork can help companies scale their tech teams, manage remote work strategies, and drive business outcomes. The video's tone is confident and aspirational, implying that with Upwork, companies can achieve success with their tech projects. The video's visual style effectively conveys the message that Upwork can help companies focus on innovation and growth.
Forget tedious manual processes for gathering and sharing user insights. Hotjar's Highlights feature simplifies the entire process, making it easy for teams to extract, organize, and share the most valuable insights from user recordings and heatmaps. This innovative tool empowers teams to spot patterns, validate assumptions, and prioritize actionable insights all within a single, intuitive platform.
Highlights transforms the way teams work together, transforming data into compelling stories that drive user-centric decisions. This Platform Storytelling Video highlights how Highlights can help teams understand user behavior, identify opportunities for improvement, and make data-driven decisions that elevate the user experience.
What We Can Learn
Highlight the "aha" moments users experience with your platform to create an emotional connection and inspire action.
I'm drawn to the way this video doesn't shy away from showcasing the data-driven approach to customer experience. It's not just about fluffy statements, but a clear presentation of how valuable insights can be gleaned from customer feedback. The animated charts and graphs are anything but dull, they create a sense of immediacy and clarity that would make any business owner excited about the possibilities. This video is more than just a brand promotion, it's a Platform Storytelling Video that speaks to the inherent desire to understand and improve customer experience.
Intouch Insight's team understands that customer experience is a powerful driver of success. They provide the tools and expertise to turn customer feedback into actionable insights. This is not about simply collecting data; it's about empowering businesses to make informed decisions that will ultimately enhance customer satisfaction and drive growth.
What We Can Learn
Animate your data; movement grabs attention and makes complex information easy to digest.
By focusing on the pain points of managing global connectivity, Telia's video effectively communicates the need for a more efficient and reliable solution. The initial scenes highlight the challenges of roaming restrictions, the time-consuming nature of DIY solutions, and the complexity of navigating multiple providers. Telia then introduces its platform as a seamless alternative, showcasing a user-friendly interface that provides comprehensive control over global connectivity, seamlessly integrating with an established network of operators.
This platform storytelling video stands out due to its strategic combination of visual elements and compelling narrative. The video expertly utilizes 2D animation to present complex concepts in a clear and engaging manner, while the consistent use of Telia's branding throughout the video reinforces the brand message. The video cleverly uses humor to highlight common challenges, making the Telia solution even more appealing. Telia's focus on simplicity and scalability resonates with businesses seeking a reliable and streamlined approach to global connectivity.
What We Can Learn
Illustrate your platform's ease of use with simple animations, building user confidence.
In a world where e-commerce thrives, Riskified's platform storytelling video for lead generation demonstrates the power of simple yet effective storytelling. The video immediately grabs our attention, presenting the common challenge of online fraud in a clear, concise way. We all understand the frustration of lost revenue and the importance of customer satisfaction, and Riskified addresses these pain points directly, offering a solution that benefits both businesses and customers.
This sleek and visually engaging video cleverly uses symbols like coins and checkmarks to represent financial loss and successful transactions. We love the seamless flow and transition between scenes, guided by an upbeat soundtrack, making the complex topic of fraud prevention accessible to everyone. Riskified's platform storytelling video for lead generation inspires us with its modern aesthetic and impactful storytelling, leaving us wanting to learn more.
What We Can Learn
Tell a story that resonates with your audience's pain points, making them want to learn more.
7. Schneider Electric Animated Platform Storytelling Video
In a world increasingly reliant on data, this platform storytelling video for social media showcases how Schneider Electric's EcoStruxure empowers businesses. We love the video's simple yet effective narrative, which follows a clear progression from problem to solution, highlighting the key features and benefits along the way. The clear visuals and subtle animations contribute to the video's overall appeal, making the information accessible and engaging.
The video emphasizes the tangible impact of EcoStruxure, showing how it improves efficiency, enhances safety, and reduces costs. The focus on real-world applications resonates with its target audience of businesses looking for innovative solutions in electrical infrastructure management. This is a powerful example of how to use visual storytelling to communicate complex technical concepts in a way that is both informative and inspiring.
What We Can Learn
Craft a clear problem-solution narrative. viewers connect with relatable stories.
We love this platform storytelling video for landing page showcasing KIOXIA's innovative memory technology. The bright, dynamic visuals and upbeat music instantly capture attention, while the concise messaging effectively communicates the key benefits of KIOXIA's products.
The clever use of 3D animations brings complex technical concepts to life, making the information accessible and engaging. From showcasing the architecture of BiCS FLASH to the impressive download speeds on a smartphone, the video highlights KIOXIA's commitment to pushing the boundaries of memory technology.
What We Can Learn
Bring complex tech to life with 3D animation, boosting viewer understanding and engagement.
The simplicity of Assure Security's platform storytelling video instantly captures our attention. The videos visual appeal, with its modern 2D animation, effectively communicates the software's core functionalities without being overwhelming. We love the structured presentation of the three key capabilities - compliance monitoring, access control, and data privacy.
This structured approach, combined with the smooth transitions and clear 2D elements, ensures viewer comprehension. The strategic use of color, animation and music helps make the complex topic of cybersecurity both accessible and engaging.
What We Can Learn
Structure your video around clear problem-solution steps, boosting viewer understanding.
ProSolution is a management information solution that streamlines tasks, handles inquiries and applications with ease, and produces accurate data. This video is designed to introduce the platform and its benefits.
Video Design - The video utilizes a minimalist and modern design style with a dark brown background, white silhouettes, and bright green and yellow highlights. This creates a clean and professional look that appeals to a business audience, emphasizing the efficiency, accuracy, and ease of use of the platform.
Platform Storytelling Video for SaaS is a powerful tool for showcasing the value proposition of a product in a way that is easy to understand. The video design effectively communicates the objective by showcasing the efficiency and ease of use of the platform. The clean, minimalist style creates a sense of professionalism and credibility, highlighting the value of the product. The bright colors and simple animations help to engage viewers, while the focus on visual elements emphasizes the key features of the platform. The overall tone of the video is confident and informative, conveying that the platform is a powerful and reliable solution.
Denodo helps organizations overcome challenges of integrating data across various applications and systems. This video is designed to show how Denodo's cloud platform addresses these challenges.
Video Design - The video starts with a simple text overlay that clearly communicates the problem of fragmented data. The animation is very simple, using a light and airy color palette, showcasing a city skyline with buildings as data sources. Each building represents a different data source, and the video highlights how Denodo integrates all of them.
Platform Storytelling Video for SaaS - This video style quickly showcases the solution, then closes with the brand logo. The animation style drives home the message of data integration. The visual style is clean and professional, creating a positive and approachable tone. The use of 3D isometric style graphics highlights the solution in a very unique and modern way, visually demonstrating how Denodo integrates various data sources, while also emphasizing the concept of central access.
12. 360Learning Platform Story Animation - Generate leads implicitly
360Learning provides a compliance training solution that makes the process engaging for learners. This video is designed to illustrate the dangers of ineffective training, highlighting the potential consequences of non-compliance.
Video Design - 360Learning uses a modern and minimalistic visual style that is consistent with the brand's online presence. The video primarily uses flat illustrations and icons, creating a clean and professional look. The color palette is bright and vibrant, with a focus on green and yellow, which gives the video a positive and energetic feel. The style leans towards a playful and approachable tone. The video is a good example of a Platform Storytelling Video that uses simple visual elements to create a strong impression.
The use of bright and bold colors and simple illustrations keeps the video visually appealing and memorable. This approach, combined with the use of clear and concise text, effectively conveys the message and helps learners understand the importance of compliant behavior. The lighthearted tone of the video helps create a positive learning experience while still being serious about the subject.
The Siemens platform storytelling video immediately grabs attention with its opening scene, depicting a common challenge faced by businesses: managing supplier quality. We all appreciate how the animation seamlessly guides us through the features and benefits of the Supplier Quality Hub. The video brilliantly showcases the power of visual storytelling, transforming complex processes into easily digestible visuals. By using clear and concise messaging, complemented by upbeat music and a modern aesthetic, Siemens invites viewers to experience the platforms potential. The interactive dashboard demonstrations and simplified data exchange visuals inspire confidence in the hub's ability to streamline quality processes.
What We Can Learn
Concise messaging keeps viewers engaged and interested.
The Siemens platform storytelling video for a landing page strikes a perfect balance between visual appeal and informative content. We love the way it captures the frustration of managing complex control systems. The use of bright, contrasting colors and clean graphics makes the information easy to digest and visually engaging.
This video provides a compelling overview of Siemens DCS. It also shows how the system streamlines operations and enhances productivity. It's a perfect example of how animation can effectively convey technical information in a memorable way.
What We Can Learn
Let your animation style reflect your brand's personality.
IndexExchange is a platform that enables marketers to reach qualified individuals. The video is designed to help viewers understand how programmatic technology can increase efficiency and reach.
Video Design - The video uses a clean, minimalist design with blue and white colors. Animated icons highlight the central themes of the video. The simplicity of the design allows viewers to focus on the core information and concepts.
This video is a great example of Platform Storytelling Video for SaaS. It clearly communicates its objective through its visual style and narrative. The use of simple graphics and animations visually represents the complexities of programmatic advertising, making the concept easily digestible. The video's tone is informational and engaging, capturing the audience's attention and conveying the benefits of the platform. The video effectively explains the power of programmatic technology in reaching the right audience with the right message.
We appreciate HR Acuity's approach to platform storytelling video for SaaS; it clearly outlines a common problem and provides an easy-to-understand solution. We love how the video visually depicts employee journeys with icons moving along parallel lines, showcasing the initial order and subsequent disruptions. The minimalist animation style effectively communicates the software's role in streamlining processes and mitigating risks, all while avoiding technical jargon.
HR Acuity doesn't just list features; it paints a picture of the impact. The transition from chaotic, intersecting lines to streamlined, ordered movement perfectly encapsulates the value proposition. The strategic use of colors, particularly the shift from red (representing issues) to calming blues and greens, subconsciously reinforces a sense of control and resolution, making it a stellar example of visual storytelling.
What We Can Learn
Illustrate the user journey, making the product's value instantly clear and relatable.
1Password Business customers can use 1Password to connect to their existing infrastructure and integrate with multiple identity and security solutions. This video is designed to show IT how they can leverage these integrations to secure every sign-in at any scale.
Video Design - The video uses a clean and simple white background that allows for focus on the key message: 1Password integrates with numerous security solutions. The central visual is a large blue circle containing the 1Password icon, which serves as the hub for all the security solutions. This design style uses bright, vibrant color icons to highlight the integration options and presents a visual metaphor of interconnectedness, visually representing the concept of linking 1Password to existing infrastructure. The video uses a clear, concise animation style to visually communicate 1Password's integration capabilities, making it a good Platform Storytelling Video.
The design of the video is focused on the integration points, with a minimal amount of text or narration. This minimalist approach effectively communicates 1Password's message that it can connect to several existing security solutions. The use of animation highlights the ability to connect to a variety of solutions, and the video's tone is confident and reassuring, conveying the message that 1Password is a powerful tool for secure sign-on.
1Password is a password manager that aims to make digital security easier and more convenient. This video is designed to introduce the new version for Mac.
Video Design - The video uses a combination of bright and neon colors against a dark blue backdrop, creating a clean and futuristic look. Geometric shapes and patterns enhance the visual appeal, while fast-paced transitions create a dynamic and engaging experience. Vivid neon lines, resembling a circuit board, represent the digital world.
The visual style effectively communicates the objective of introducing the new version. The fast-paced transitions and dynamic visual elements create excitement and anticipation, highlighting the improved features. The modern and confident tone reflects the forward-thinking nature of the product and the value of security. This is a great example of a Platform Storytelling Video for SaaS.
Trillium helps organizations maximize the value of big data with its industry-leading data profiling and data quality capabilities. This video is designed to showcase how Trillium can help organizations deal with massive amounts of data.
Video Design - This Platform Storytelling Video for SaaS uses a minimalist design style, with a white background and simple line drawings of data sources, cloud, servers, and other data related icons. The video uses a vibrant purple color scheme to highlight the key concepts.
This clean, modern, and visually engaging look clearly communicates the video's objective, which is to demonstrate how Trillium can help organizations gain insights and value from their big data. The video uses a calm and informative tone, emphasizing the importance of data quality and the value of big data for decision-making. This approach makes the video relatable and trustworthy, making Trillium a reliable solution for organizations looking to leverage big data.
Rieter, a global leader in textile machinery, offers a range of digital solutions to optimize spinning processes. The video is designed to introduce Rieter's ESSENTIALbasic, a starter module in the ESSENTIAL â€ Rieter Digital Spinning Suite.
Video Design - ESSENTIALbasic leverages a 3D animated style, featuring a sleek, modern design with vibrant neon colors and a futuristic feel. The visual approach reflects Rieter's commitment to innovation and technology. It uses isometric 3D graphics, providing a clear and engaging visual of ESSENTIALbasic and its key solutions, ESSENTIALorder, ESSENTIALexpertise, and ESSENTIALconsult. This style creates a Platform Storytelling Video, highlighting the powerful visual communication of the product.
The video's design effectively showcases how ESSENTIALbasic simplifies the user experience through its intuitive interface. The vibrant colors and bold graphics highlight the key features, making them easily understandable for the target audience, the mill owner and operators. The tone of the video is energetic, showcasing the capabilities of ESSENTIALbasic and its potential for streamlining spinning processes.
Comarch is a telecommunications company that helps businesses transform using IoT. This video is designed to highlight the importance of flexible solutions that cater to both B2B and B2C markets, especially in the context of IoT.
Video Design - This is a Platform Storytelling Video for SaaS that uses a clean and modern visual design style. It features a blue background with a network of interconnected circles, each representing a different aspect of IoT. The visual design of this video communicates its goal of showing how IoT connects businesses to consumers. The circles represent the different elements of the network, the lines representing the connection, and the icons within each circle representing the diverse applications of IoT.
The visual design of the video drives its goal of showcasing the expanding reach of IoT by demonstrating how it connects different industries and market segments. The video's narrative, combined with its graphics and elements, creates a clear and concise illustration of how IoT is bridging the gap between B2B and B2C. This Platform Storytelling Video for SaaS effectively conveys the message with a dynamic and engaging tone.
Syncsort is a data management and integration platform. This video introduces their new product, Connect.
Video Design - The video uses simple flat design graphics, which is perfect for illustrating software, solutions, and platforms. This style effectively communicates complex concepts using minimal visual elements. The spinning violin, the city skyline, and the money bags represent music lovers, the online marketplace, and the revenue potential of Reverb.
This Platform Storytelling Video for SaaS is a great example of how to use visual elements to communicate the objective of the video. The flat design is visually appealing, easy to understand, and memorable. The video's tone is confident, reassuring, and engaging, suggesting that Connect can help businesses overcome challenges associated with selling online. The overall visual style and tone inspire trust in the product and encourage viewers to learn more.
Roadmap is a work management platform that helps businesses achieve their goals. This video is designed to introduce users to the roadmap feature.
Video Design - The video uses a minimalist design, consisting of simple shapes, lines, and colors. The graphics are clean and modern, the color palette is bright and engaging.
This Platform Storytelling Video for SaaS uses simple visuals to communicate complex ideas, creating a clear and concise narrative that is easy to understand. The video uses a playful and engaging tone, making it enjoyable to watch, and helps users visualize the workflow management process.
district0x is a decentralized platform that uses blockchain technology to empower developers and entrepreneurs to create and manage their own online marketplaces. This video explains the Byzantine General Problem, a classic concept in distributed computing.
Video Design - Simple line drawings and animated icons are used to create a fun and engaging Platform Storytelling Video for SaaS about the concept of Byzantine Fault Tolerance. A simple, blue and white color palette is consistent throughout the video, and graphics are designed to be easily understood. The visual design draws the user's attention to the concept of the distributed attack.
The video uses a simple and clear narrative to explain the concept of blockchain technology, making the subject accessible to a broad audience. The use of animation and bright colors makes it visually appealing. The clean visual style aligns with the clean design of the website and brand, reflecting a clear understanding of the target audience and the objective.
CMDB is a crucial asset for IT operations managers. The video is designed to showcase how CMDB, when accurate, helps automate incidents and streamlines operations.
Video Design - CMDB uses a simplistic design style for their Platform Storytelling Video. The video uses bright colors and simple animated icons that are used to represent IT infrastructure and processes. The style makes it easier for viewers to understand the complex world of IT operations. The bright and cheerful graphics effectively portray the positive impact of the solution.
CMDB, when accurate, automates incident response, improves mean time to repair, and provides a five-star experience to customers and employees. The visual style of the video efficiently communicates the objective of the video by illustrating how accurate data empowers IT teams and simplifies complex workflows. The video utilizes a positive and encouraging tone to emphasize the benefits of an accurate CMDB.
Remote is a platform that helps businesses employ workers internationally. The video is designed to show how Remote removes the stress from international employment by helping businesses hire global workers legally and quickly.
Video Design - The video uses bright colors and a minimalist design to present information clearly and concisely. The video uses a combination of animation and text to explain the benefits of using Remote. Animated icons and a simple background make the platform story engaging and easy to understand.
Platform Storytelling Video for SaaS is a powerful way to communicate the value of a platform. The visual style of the video is effective at communicating the objective of the video, which is to show how Remote can help businesses solve the complexities of international employment. The use of bold colors, clear animations, and a concise narrative create a positive and confident tone that emphasizes the ease of using Remote. The visual design and tone of the video successfully drive the video goal of demonstrating how Remote simplifies the process of building a global team.
Coralink is a digital ecosystem designed to introduce its benefits for plant operations. The video effectively communicates its goal of introducing Coralink. The animated network of icons and their association with plant operations emphasizes the interconnectedness of the system.
Video Design - The modern and minimalist design of the graphics creates a professional tone, reflecting the sophistication of the product. The video's focus on a digital network clearly positions Coralink as a platform that offers value for the entire lifecycle of a plant.
The visuals and animation effectively convey the message of a comprehensive and integrated solution. This is a great example of Platform Storytelling Video for SaaS, which is a powerful way to communicate the value of a complex product.
This video is a powerful example of Platform Storytelling Video for SaaS. It uses a relatable character, Bob, to showcase the struggles of managing compressed air systems. This approach quickly connects with the audience, especially small business owners.
Video Design - The video uses simplified 2D animation, with clear visuals, to illustrate how the solution can help Bob overcome his challenges. The design is clean and concise, and uses a bright color palette to create an engaging and informative experience for viewers.
The video's bright color palette and simplified 2D animation style effectively communicate a lighthearted, yet confident tone, appealing to a wide audience. The narrative clearly highlights the benefits of the solution, demonstrating how it can help streamline operations, improve efficiency, and enhance productivity. This helps drive the video goal to encourage viewers to explore how the solution can benefit their businesses.
Capillary Campaign Manager is a powerful platform that empowers businesses to personalize customer interactions at scale. This video is designed to showcase how the technology helps brands deliver engaging and effective marketing campaigns that resonate with their target audience.
Video Design - This is a Platform Storytelling Video for SaaS that uses simple, flat graphics to illustrate the platform. The animation is simple and efficient, focusing on depicting the value proposition. Clean, bright colors enhance the visual appeal, making the video clear and easy to understand.
The visual style effectively communicates the objective, highlighting the core benefit of personalization. The animated scenes depict the challenge of mass marketing and showcase how the platform helps brands create personalized campaigns. This is achieved through the use of simple illustrations that are easy to understand and relatable. The overall tone of the video is professional, informative, and engaging, effectively communicating the value of the platform to its target audience.
KPMG Lease Hub provides a cloud-based solution for lease accounting. The video is designed to showcase the benefits of using the Lease Hub platform.
Video Design - The video design is simple, vibrant, and clean. It uses a flat design style with bold colors, sharp lines, and clear icons. The video uses a mix of static images and animated graphics. There is an emphasis on using charts, diagrams, and graphs to illustrate complex information. This makes the video easily understandable and engaging for the audience. It is a perfect Platform Storytelling Video that conveys the core values of the KPMG brand.
The video's visual style effectively conveys the message of the video, which is to help businesses overcome the challenges of lease accounting. The vibrant colors and simple design create a positive and inviting tone. The graphics and animations are used to emphasize the key points and make the information easy to absorb. The overall effect is a video that is both informative and visually appealing, making it a strong Platform Storytelling Video for KPMG.
FAQ
How can platform storytelling videos help me achieve my specific business goals?
Platform storytelling videos effectively communicate brand narratives and values, boosting awareness, engagement, and conversions.
What are the key elements of a successful platform storytelling video?
Successful videos leverage compelling narratives, high-quality visuals, and clear messaging tailored to the target audience.
How can I identify the core message I want to convey?
A core message stems from a clear understanding of the unique value proposition and target audience needs.
What are some common mistakes to avoid?
Avoid jargon, complex visuals, and a missing call to action. Keep messaging concise and impactful.
How can I ensure my video resonates with my target audience?
Target audience research (demographics, interests, pain points) is crucial for crafting resonant messages.
What are the different styles of platform storytelling videos?
Video styles include animated explainers, live-action documentaries, customer testimonials, and brand stories.
How can I choose the right style for my business?
Style selection depends on brand personality, target audience, and the intended message.
What are some examples of videos used in different industries?
* Tech: Explain complex software with animated demos.
* Healthcare: Share patient stories through testimonials.
* Real Estate: Showcase properties with virtual tours.
How can I adapt a video example to fit my brand?
Adapt examples by incorporating brand-specific colors, logos, and messaging.
What is the typical cost of producing a video?
Typical costs for a 60-second video range from $1000 to $6000, based on complexity and style.
How long does it typically take to create a video?
Video creation typically takes 3 to 8 weeks, depending on the project scope and revisions.
What kind of pre-production work is involved?
Pre-production involves scriptwriting, storyboarding, asset gathering, and style selection.
How can I leverage my existing assets in my video?
Existing marketing materials, product demos, and testimonials can enhance video narratives.
What are the benefits of using platform storytelling videos over other formats?
Videos offer superior engagement and emotional connection compared to static content.
How can I find a reputable video production company?
A reputable video production company demonstrates a proven track record, client testimonials, and a diverse portfolio.
How to plan and optimize Platform Storytelling Videos?
Focus on Authentic Connection: "Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming." - John Wooden. Advids applied this wisdom to a tech startup client. We focused their platform storytelling video on the founder's journey and passion, creating a genuine connection with viewers. This authenticity translated into a 15% rise in investor inquiries.
Actionable: Infuse genuine passion and purpose into narratives for deeper resonance.
Simplify Complex Information: "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." - Bill Gates. For a healthcare client, Advids simplified complex medical procedures into easily understandable animations within their platform storytelling video. This clarity led to a 25% decrease in patient inquiries about the procedure, freeing up staff time.
Actionable: Distill complex information into concise, accessible narratives.
Target Specific Audience Needs: "The consumer isn't a moron; she is your wife." - David Ogilvy. Advids embraced this perspective when creating a platform storytelling video for a beauty brand targeting millennial women. By understanding their values and aspirations, we crafted a relatable narrative that boosted social media engagement by 30%.
Actionable: Understand target audience deeply to tailor resonant narratives.
Embrace Iterative Design: "The key to a good design sprint is to start with a big challenge and end with a testable prototype." - John Zeratsky. Advids employed this design sprint methodology for a food delivery service client. By rapidly prototyping and testing different platform storytelling video concepts, we identified the most effective approach, resulting in a 10% increase in app downloads.
Actionable: Test and refine video concepts through iterative prototyping.
Foster Meaningful Dialogue: "Great minds don't think alike. Great minds think together." - Adam Grant. Advids fostered collaboration with a non-profit client, incorporating feedback from their community into the platform storytelling video. This participatory approach strengthened audience connection and increased donations by 18%.
Actionable: Encourage collaboration and feedback to enrich narrative development.
Why Advids for Platform Storytelling Video?
At Advids, we empower your business with high-quality, original Platform Storytelling Videos designed to achieve exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.
Transforming Ideas into Engaging Animated Experiences:
Customized Platform Storytelling Video Solutions: From explainer videos and character animations to any other style, we tailor each project to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Platform Storytelling Video Technology: We utilize industry-leading software and techniques for visually stunning videos with lasting impact.
A Legacy of Success and Client Satisfaction:
12+ Years of Proven Success: With over 3400 successful projects, we possess a deep understanding of effective Platform Storytelling Video. We've completed over 315 successful Platform Storytelling Video projects. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our talent, creativity, and unwavering commitment to client satisfaction.
A Collaborative Approach to Achieving Your Vision:
Collaborative Process: From concept to completion, we ensure your active involvement, guaranteeing your vision is realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Platform Storytelling Videos.
Ready to unlock the potential of Platform Storytelling Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Platform Storytelling Video?
A platform storytelling video is a captivating form of video content that leverages the power of narrative to engage viewers, convey a brand message, and achieve specific marketing goals. It goes beyond simply presenting information; it crafts a story with a beginning, middle, and end, often incorporating elements like characters, conflict, and resolution. This approach makes the video more memorable and impactful, leaving a lasting impression on viewers.
Platform storytelling videos can be used for a variety of purposes, including increasing brand awareness, generating leads, driving sales, and educating customers. They can be used to showcase product features, tell the story of your brand's origin, or highlight customer success stories. By using storytelling techniques, you can create a more engaging and persuasive experience for your audience, leading to greater brand loyalty and customer satisfaction.
What do top Platform Storytelling Videos have in common?
Compelling Narrative
A captivating story that draws viewers in and keeps them engaged.
Visual Storytelling
Visually engaging elements that enhance the narrative and create a memorable experience.
High-Quality Production
Professional video production that conveys a sense of professionalism and attention to detail.
Customer-Centric Focus
A focus on customer needs and challenges, showcasing how your product or service provides solutions.
Emotional Connection
A story that evokes emotion and resonates with viewers on a personal level.
Clear Call to Action
A clear and compelling call to action that encourages viewers to take the next step.
Brand Consistency
A consistent brand identity across all platforms, reinforcing brand recognition and creating a cohesive experience.
Engaging Intro
A captivating opening that grabs viewers' attention and sets the tone for the video.
Relevant Content
Content that is relevant to the target audience's interests and needs, addressing their pain points and providing value.
Dynamic Visuals
Visually dynamic elements that keep viewers engaged and prevent boredom.
Strategic Editing
Seamless editing that ensures a smooth flow and enhances the overall viewing experience.
Targeted Distribution
Distribution strategies that target the right audience on the right platforms.
What makes Platform Storytelling Video effective?
Exceptional platform storytelling videos are driven by a compelling narrative that captivates viewers and leaves a lasting impression. The design to create engaging stories that resonate with the target audience is paramount. The narrative should be crafted to evoke emotion, build connections, and leave viewers with a clear understanding of the brand message.
Methods for creating effective platform storytelling videos involve crafting a story that resonates with the target audience, using visuals to enhance the narrative, and incorporating a clear call to action. The goal is to create a memorable experience that leaves viewers with a positive impression of the brand and its message. This approach can lead to increased brand awareness, customer engagement, and ultimately, business growth.
How long should your Platform Storytelling Video be?
Methods for determining the ideal length of your platform storytelling video involve considering the complexity of your message, the target audience's attention span, and the platform where you'll be sharing your video. A shorter video might be more effective for social media platforms, while a longer video might be more appropriate for your website or a dedicated landing page.
Pre-Production Considerations
What is the core message?
What is the target audience?
What is the platform?
What is the desired outcome?
What is the attention span?
What is the complexity of the message?
What is the budget?
How to create Platform Storytelling Videos?
The creation of platform storytelling videos involves a strategic process that combines creative storytelling with professional video production techniques. The goal is to craft a compelling narrative that engages viewers, conveys a brand message, and drives desired outcomes.
Methods for Creating Effective Platform Storytelling Videos
Methods for creating effective platform storytelling videos involve defining your target audience, crafting a compelling narrative, and incorporating a clear call to action. The process should be iterative, allowing for feedback and adjustments along the way to ensure the video resonates with your audience and achieves your marketing goals.
Pre-Production
Define your target audience
Develop a compelling narrative
Create a storyboard
Write a script
Choose a visual style
Production
Shoot high-quality footage
Edit the video seamlessly
Add music and sound effects
Incorporate a call to action
Optimize for different platforms
Engage Your Audience: Strategic Touchpoints for Platform Storytelling
Your website is your digital storefront. Seamlessly incorporate your Brand Story by featuring a video highlighting your company's mission and values on your homepage. Use video banners to Showcase Product Features in action or tell the story behind their development.
Social Media Engagement:
Social media is a powerful platform for sharing bite-sized narratives. Create short, Engaging Videos that tease out elements of your brand story. Run interactive polls on Instagram Stories asking users to choose their favorite aspect of your brand's journey.
Email Marketing Enhancement:
Boost your email marketing campaigns by embedding videos within your newsletters. Instead of just describing a new product, showcase it through a short video demonstrating its benefits. Use video to personalize welcome emails, introducing new subscribers to your brand's story.
Funnel Your Audience with Video Storytelling
Introduce your brand and its core values through a captivating video that highlights your unique selling proposition. Focus on grabbing attention and creating a memorable first impression.
Consideration:
Address potential customer concerns and pain points by showcasing how your product or service provides solutions. Use customer Testimonials or expert interviews to Build Trust and credibility.
Decision:
Deliver a powerful call to action that compels prospects to take the next step. Offer a free trial, a product demo, or a consultation to encourage conversion.
Crafting Compelling Platform Narratives
Selecting the right narrative is crucial for maximizing the impact of your platform storytelling video. Each narrative style offers a unique approach to Captivate Your Audience and effectively communicate your brand message.
Hero's Journey: This classic structure follows a protagonist overcoming challenges and achieving triumph. It's ideal for brands with a strong founder story or those aiming to inspire their audience. Think of a fitness brand showcasing a customer's weight loss journey.
Problem-Solution: This straightforward narrative presents a relatable problem and offers a compelling solution. It's effective for showcasing how your product or service directly addresses customer pain points. Imagine a software company demonstrating how their platform streamlines workflow and saves time.
Testimonial: Authenticity resonates with audiences. Testimonial narratives leverage the power of real customer experiences to showcase the positive impact of your brand. A skincare company featuring customers sharing their positive experiences with a new product can build trust and encourage purchase.
Crafting Winning Product Launch Videos
Define your ideal viewer. Understand their demographics, interests, pain points, and aspirations. This knowledge will shape your video content to ensure it resonates deeply.
Compelling Narrative:
Craft a story that not only educates but also entertains, keeping viewers engaged from start to finish. Focus on Emotional Connection and relatable characters.
High-Quality Production:
Invest in professional video production. High-quality visuals, crisp audio, and seamless editing elevate your video, conveying professionalism and attention to detail.
Visualize Your Customer's Journey
Use animation or live-action footage to depict each stage of the customer journey. Show how a customer discovers your brand, explores your products, makes a purchase, and ultimately becomes a brand advocate.
Empathy and Understanding:
By showcasing how your product or service seamlessly integrates into their lives, addressing their needs and exceeding their expectations, you create a powerful and persuasive message.
Building Connection:
Visualizing the customer journey allows viewers to connect with the narrative on a deeper level, fostering a sense of empathy and understanding.
Boosting Brand Awareness Through Video Storytelling
Craft visually captivating narratives that evoke emotion and resonate with your audience's values. Create a memorable experience that lingers in their minds.
Encourage Social Sharing:
Create content that's inherently shareable, sparking conversations and extending your brand's reach organically. Use humor, heartwarming stories, or thought-provoking questions to encourage sharing.
Interactive Elements:
Boost engagement by incorporating Interactive Elements into your videos. Use polls, quizzes, or calls to action to encourage viewers to participate and share their thoughts.
Crafting Videos That Connect
Conduct thorough audience research to gain valuable insights into their demographics, interests, pain points, and online behavior. This knowledge will inform your video's narrative, style, and distribution strategy.
Content Relevance:
Ensure your video content aligns with your target audience's interests and provides value. Address their pain points, answer their questions, and offer solutions that resonate with their needs.
Visual Style:
Choose a visual style that aligns with your brand identity and appeals to your target audience's aesthetic preferences. Consider the use of color, typography, imagery, and animation to create a visually cohesive and engaging experience.
Crafting Winning Product Launch Videos
Clearly outline your objectives for using platform storytelling videos. Are you aiming to increase brand awareness, generate leads, drive sales, or educate your audience? Defining your goals will guide your content creation and distribution strategy.
Develop a Content Calendar:
Create a content calendar that outlines your video topics, publishing schedule, and distribution channels. This ensures consistency and helps you stay organized.
Track Your Results:
Regularly monitor the performance of your platform storytelling videos using analytics tools. Track metrics such as views, engagement, click-through rates, and conversions to measure the effectiveness of your strategy.
Boosting Sales with Video Storytelling
Create compelling product Demo Videos that showcase the features, benefits, and use cases of your product or service. These videos can be used on your website, landing pages, and social media to educate prospects and generate leads.
Customer Testimonials:
Leverage the power of social proof by featuring customer testimonial videos. These Authentic Stories build trust and credibility, showcasing the positive experiences of real customers.
Case Studies:
Develop Case Study Videos that delve into specific examples of how your product or service has helped businesses achieve their goals. These in-depth stories provide valuable insights and demonstrate your expertise.
Unlocking Video Launch Success
Measuring the success of your platform storytelling video is crucial for understanding its impact and making data-driven decisions to optimize your strategy.
Views and Watch Time: While views provide a basic measure of reach, watch time indicates how long viewers are engaged with your content. Higher watch time suggests that your video is captivating and holding their attention.
Engagement: Engagement metrics, such as likes, comments, shares, and click-through rates, provide valuable insights into how viewers are interacting with your video content. High engagement suggests that your video is resonating with your audience.
Click-Through Rate (CTR): CTR measures the percentage of viewers who click on a call to action within your video. A high CTR indicates that your video is effectively driving traffic to your desired destination, such as your website or landing page.
Case Study: Airbnb's "Live There" Campaign
Objective: To build a strong brand identity around the concept of belonging and experiencing the world like a local.
Strategy: Airbnb launched a multi-platform campaign called Live There featuring a series of video stories that showcased the unique experiences and connections travelers could have when staying in Airbnb properties. The campaign emphasized the authentic and immersive nature of Airbnb Experiences.
Results: The campaign was successful in reinforcing Airbnb's brand identity and resonating with potential travelers.
Brand Awareness: A 10% increase in brand awareness among target audiences.
Website Traffic: A 15% increase in website traffic to Airbnb's listings.
Social Media Engagement: A 20% increase in social media engagement with Airbnb's content.
Key Takeaways:
Emotional Connection: The campaign successfully tapped into the emotional desire for authentic travel experiences and a sense of belonging.
Visual Storytelling: The use of high-quality video content effectively conveyed the brand's message and captured the essence of Airbnb Experiences.
Target Audience: The campaign was tailored to specific target audiences interested in unique and immersive travel experiences.
Case Study: Coursera's "Learn Something New" Campaign
Objective
To empower users through knowledge sharing and inspire them to pursue lifelong learning.
Strategy
Coursera launched a campaign called Learn Something New featuring a series of video testimonials from students who had successfully completed online courses on the platform. The videos highlighted the transformative impact of learning new skills and the benefits of online education.
Results
The campaign was successful in driving user engagement and promoting Coursera's platform.
Course Enrollments: A 15% increase in course enrollments.
Website Traffic: A 20% increase in website traffic to Coursera's course listings.
Brand Awareness: A 10% increase in brand awareness among target audiences.
Key Takeaways
User-Generated Content: The use of student testimonials added authenticity and credibility to the campaign.
Inspiring Storytelling: The videos effectively conveyed the value of lifelong learning and the positive impact of online education.
Targeted Messaging: The campaign was tailored to specific target audiences interested in professional development and personal growth.
How platform storytelling video examples are curated?
We dove deep into platform storytelling videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic platform storytelling videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with the platform's overall narrative. 7.Brand Alignment Determining video alignment with brand message, identity, and the platform's core values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, platform storytelling video examples 2024, n=9500 videos within duration <3 minutes, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
