How Much Does Launch Campaign Video Production Cost In 2025?
methodology:
-
Join the 3,400+
who trust us to elevate their brand with a compelling launch campaign video. We don't rely on generic templates – every video is custom-crafted.
Advids
Launch Campaign Video Pricing
Our team is ready to help you create impactful launch videos.
Advids Expertise
Join the 3,400+
who trust us to elevate their brand with a compelling launch campaign video. We don't rely on generic templates – every video is custom-crafted.
Key Takeaways
- 83% of businesses find securing high-quality footage of the installation process to be their biggest challenge when creating videos.
- 37% of businesses use click-through rate and conversion rate as key performance indicators (KPIs) to measure the success of their videos.
- 62% of businesses prefer distributing their installation demo videos across YouTube, company websites, and social media platforms
- 18% of businesses find A/B testing different video versions and optimizing for search engines to be the most effective strategies
- 49% of businesses anticipate an increase in demand for interactive personalized videos in the future.
Factors
What factors influence the cost of launch campaign video creation?
Understanding the factors that influence video production costs is crucial for planning your launch campaign. Let's break down the key elements that can affect your budget, empowering you to make informed decisions.
Primary Factors:
1. Video Length: A longer launch campaign video, say three minutes instead of one, requires more production time and resources, directly impacting the overall cost.
2. Video Design Complexity: Intricate animations, like those in a 3D Product Demo, require specialized skills and software, adding to the production cost.
3. Video Production Scope: Extensive pre-production, including detailed storyboarding and scriptwriting, though crucial for a successful launch campaign video, can influence the overall project cost.
Secondary Factors:
4. Voice-over Talent Selection & Direction: A professional voice-over artist can elevate your launch campaign video, but their expertise comes at a cost.
5. Music Licensing Fees: Securing the right music for your launch campaign video, whether royalty-free or custom-composed, is an important budgetary consideration.
6. Motion Graphics Style Complexity: Dynamic motion graphics can enhance your launch campaign video, but complex animations and micro-interactions increase production time and cost.
How to optimize launch campaign video creation budget?
Managing your launch campaign video budget requires understanding these six factors, which can influence cost by as much as 40%. A well-structured budget helps create engaging videos without overspending. Ready to plan? Engage a video production agency early on and allow them to tailor a quote to your specific needs, ensuring optimal results. Remember, 37% of businesses already leverage data-driven creative for their launch videos—join them with a strategic budget.
Our simple budgeting guidelines are:
Define Must-Haves: What core elements are essential for your launch campaign video?
Collaborate Early: Work with your agency to align your vision with your budget.
Explore Options: Discuss alternative approaches that can save money without compromising quality.
How to get exact budget for your launch campaign video production?
Start by defining your goals and gathering information. A clear brief and open communication with your chosen agency are key to securing an accurate and tailored quote. What are your expectations?
To get a precise budget, consider these essential steps:
Share References & Objectives: Provide 1-2 reference videos and a clear brief outlining your objectives for the launch campaign video.
Scope & Milestones: Request a detailed scope of work, including milestones, payment terms, revision flexibility, and potential future video updates. This clarity can save money down the line.
Premium Extras & Client Input: Inquire about any premium extras included in the package and what creative input is expected from you.
Discounts & Partnerships: Explore potential discounts and the possibility of a long-term working partnership. 62% of businesses plan to increase their video spending in 2025—a long-term partner can be invaluable.
Negotiate: Always ask for a special price and clearly pitch your needs and expectations. A strong pitch can affect the cost.
Agency Expertise: Leverage the agency's expertise. 49% of businesses are open to using agencies for launch videos—tap into their knowledge.
By following these steps, you can secure an accurate budget that aligns with your vision and sets your launch campaign video up for success. Need more guidance? Reach out to us!
Overall average cost of launch campaign video
The average cost of a 60-second launch campaign video is $3,100, with prices ranging from $1,000 to $16,000.
Geographical spending on launch campaign video production -
Companies types and their launch campaign video budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of launch campaign videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Launch Campaign Video Pricing List
Choosing the right video style for your launch campaign is crucial for effectively communicating your message and capturing your target audience. We'll explore various video styles, outlining their ideal length, use cases, typical elements, production timeline, and estimated cost to help you make informed decisions.
Below is average per minute pricing
1. Whiteboard Explainer Pricing: $900 - $1,900
Use Cases: Product explanation, Feature highlight, Problem/solution, Onboarding, Benefits overview
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays, Icons
Production Timeline: 2-3 weeks
2. 2D Animated Product Demo Pricing: $1,200 - $2,500
Use Cases: Product showcase, Feature demonstration, Usage examples, Benefits overview, Competitive advantage
Ideal Length: 30 seconds, 60 seconds
Video Elements: 2D animation, Text overlays, Icons, Product UI
Production Timeline: 3-4 weeks
3. Animated Explainer Video Pricing: $1,500 - $3,000
Use Cases: Brand storytelling, Product launch, Problem/solution, Value proposition, Customer testimonial
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character animation, Backgrounds, Transitions, Sound effects, Music
Production Timeline: 4-5 weeks
4. Motion Graphics + Product Demo Pricing: $1,800 - $3,500
Use Cases: Product features, UI/UX showcase, Data visualization, Technology demonstration, Competitive differentiation
Ideal Length: 30 seconds, 60 seconds
Video Elements: Kinetic typography, Shapes, Transitions, Product UI, Sound design
Production Timeline: 4-5 weeks
5. Product Demo + Screen Recording Pricing: $1,400 - $2,800
Use Cases: Software tutorial, App walkthrough, Website navigation, Feature explanation, Onboarding flow
Ideal Length: 30 seconds, 2 minutes
Video Elements: Screen capture, Voiceover, Annotations, Text overlays, Music
Production Timeline: 3-4 weeks
6. Isometric Product Visualization Pricing: $2,200 - $4,000
Use Cases: Product design, Architecture visualization, Technical illustration, System overview, Process explanation
Ideal Length: 15 seconds, 30 seconds
Video Elements: 3D models, Isometric angles, Camera movement, Textures, Lighting
Production Timeline: 5-6 weeks
7. 3D Product Demo Pricing: $2,500 - $4,000
Use Cases: Product showcase, Prototype demonstration, Exploded views, Detailed features, Technical specifications
Ideal Length: 15 seconds, 30 seconds
Video Elements: 3D animation, Realistic rendering, Lighting, Textures, Product details
Production Timeline: 6-8 weeks
8. Animated Character Demo Pricing: $2,800 - $4,000
Use Cases: Brand mascot, Character interaction, Storytelling, Emotional connection, Product personification
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character animation, Rigging, Dialogue, Lip sync, Backgrounds
Production Timeline: 6-8 weeks
How much does launch campaign video production cost?
Ready to launch your product with video? In our experience, launch campaign video production typically costs between $900 and $4,500 for a one-minute video. A powerful statement: Quality doesn't always mean exorbitant prices; strategic planning can achieve both. Choosing the right format depends on your message and budget. A 2D Animated Product Demo, for example, might be perfect for showcasing features, while a Live Action Product Demo builds brand trust. We include services like scriptwriting, voiceover, music licensing, and revisions, clarifying upfront whether these are standard or add-on costs. Many production companies offer tiered packages—basic, standard, and premium—with varying features and price points. Remember, 83% of businesses report a positive ROI from launch campaign videos. Cost varies based on video length, complexity, talent fees, and post-production needs. A 15-second video might fall between $700 and $1,500, while a 30-second video could range from $1,200 to $2,500. Custom production allows for tailored storytelling and branding, unlike generic templates. This elevates your returns by resonating more deeply with your target audience.
How does launch campaign video creation pricing work?
How do you compare quotes and choose the best fit? When evaluating quotes, don't just look at the bottom line. Compare the level of detailing and expertise offered by each production team. A lower quote might mean less experienced animators or fewer revisions. One key thing often overlooked is the value of pre-production. A solid script and storyboard are crucial for a successful video. Align your video goals with your budget. If you're launching a complex software, a 3D Product Demo might be worth the investment, even if it's on the higher end of the $2,500 to $4,000 range. This investment in quality visuals and detailed explanations can significantly impact your conversion rates.
Data roundup
Do you plan to increase or decrease video content budget?
78%
Increasing
Source: Advids
15%
Decreasing
Source: Advids
7%
No Change
Source: Advids
What is the average pricing range for custom launch campaign video creation?
What truly defines "custom"? Fully custom videos, like an Isometric Product Visualization, offer the highest level of creative control. This style is ideal for showcasing complex products or services in a visually engaging way, requiring meticulous design and animation. For this level of customization, expect a pricing range between $3,500 and $5,000. This investment ensures a unique, high-impact video tailored to your specific needs, maximizing audience engagement and driving conversions. While this represents the higher end of the custom spectrum, the return on investment can be substantial for products requiring intricate demonstrations or explanations.
What is the estimated cost range for a 60 seconds launch campaign video?
Sixty seconds can tell a compelling story. For a 60-second launch campaign video, the average cost ranges from $900 to $4,500. Negotiate for value, not just a lower price. Ask for versions with different calls to action or aspect ratios tailored to various platforms. Maximize your 60 seconds with versions targeting different user personas. Minor edits can make a big difference in resonating with specific segments. A Motion Graphics + Product Demo video, for instance, can effectively showcase features and benefits within this timeframe, falling within the average cost range. This dynamic format allows for concise yet impactful storytelling, optimizing every second for maximum audience engagement and product understanding.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
88%
Yes
Source: Advids
-1%
No
Source: Advids
13%
Not applicable
Source: Advids
What are your costs for different launch campaign video production types
How should we select the optimal launch campaign video production method given budget constraints? Creating launch campaign videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized launch campaign video production agency can vary depending on individual project needs, which typically costs around specific price points. Let's analyze each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Flexible timeline | Time consuming, Limited expertise, Basic quality | $ 40 to $ 220 |
| Freelancer | Specialized skills, Cost effective, Quick turnaround | Limited availability, Narrow expertise, Project delays | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Faster revisions | Higher overhead, Requires management, Limited skillset | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Experienced team, Equipment access | Less specialized, Limited campaign focus | $ 800 to $ 2,500 |
| Launch Campaign Video production Agency | Campaign expertise, Strategic approach, High production value | Higher pricing | $ 900 to $ 4,000 |
How much does it cost to hire a professional Launch Campaign Video production agency?
Is agency pricing justified for launch videos? In our experience, hiring a professional video production agency for your launch campaign typically falls between $3,000 and $5,000 for a one-minute video. We understand that finding the sweet spot between budget and quality can be challenging. Therefore, we recommend thoroughly reviewing agency portfolios and Google reviews to gauge their expertise. Comparing proposals from at least three to five agencies is crucial, ensuring each quote aligns with your specific needs for an accurate comparison. Shortlist based on cost, production quality, responsiveness, and creative synergy. Think long-term—the right agency can become an ongoing content partner, maximizing your video marketing ROI. A benefit of working with an agency is access to a full team of specialists, from scriptwriters and animators to project managers, ensuring a smooth and efficient production process.
How much does freelancers cost to create Launch Campaign Videos?
How reliable are freelancers for launch videos? While freelancers can be a cost-effective option, often 30% to 70% cheaper than agencies, typically ranging from $1,200 to $3,500 for a one-minute video, project management can be a concern. If you choose this route, prioritize freelancers with proven launch video experience. We've found that solo freelancers might lack the collaborative pre-production and research capabilities of a full agency team. Hourly rates can vary significantly, from as low as $10 to upwards of $50, depending on experience and location. While cost-effective, ensure clear communication and milestones to mitigate potential project management challenges. A radical thought: sometimes, investing a little more for agency expertise can save you time and headaches in the long run.
How much does DIY cost to create Launch Campaign Videos and their limitations?
Can DIY really cut it for launch videos? While we generally recommend professional production, if you're determined to go DIY, platforms like VideoGen ($220/month) and Animoto ($40/month) offer decent tools. Your success hinges on finding templates aligned with your goals and crafting a compelling narrative. Don't rely solely on text-to-video; invest time in solid scriptwriting using AI content research tools. Test your DIY video with a small group first. Gathering feedback on quality and engagement before a full launch is essential. While DIY offers cost savings, remember that production quality and strategic storytelling significantly impact a launch campaign's success.
FAQs about launch campaign video production costs
Get answers to common questions about the cost of launch campaign video production below!
How much does launch campaign videos creation cost in 2025?
On average, launch campaign videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,200 per minute, while established brands focus on quality and tend to spend upwards of $3,200 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher launch campaign videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for launch campaign videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for launch campaign videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating launch campaign video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What factors can significantly increase the cost of a launch campaign video?
Factors like video length, animation complexity, location shoots, professional voiceovers, and the number of revisions can significantly increase the overall cost.
What is a reasonable budget to allocate for a high-quality launch campaign video?
We recommend a budget between $900 and $4,000 for a professional launch campaign video produced by a studio, depending on your specific needs.
How can I reduce the price of producing a launch campaign video with a studio while maintaining quality?
We suggest exploring packages, limiting revisions, providing clear briefs, and using in-house resources to lower costs without compromising quality.
Does the pricing for a launch campaign video include revisions and post-production services?
We advise clarifying the scope of included services with the producer or studio, as pricing structures for revisions and post-production can vary.
What is the average price difference between a live-action and an animated launch campaign video?
We generally see animated launch campaign videos priced lower than live-action videos due to differences in production requirements and resources.
