How Much Does Product Explainer Video Production Cost In 2025?
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Product Explainer Video Pricing
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who trust Advids to elevate their brand with compelling product explainer videos. We don't rely on generic templates—we create custom videos designed to achieve your specific marketing goals.
Key Takeaways
- 83% of businesses find balancing creative storytelling with clear calls to action a significant challenge in creating effective videos.
- 37% of businesses primarily use video views and website traffic as KPIs for measuring video success.
- 62% of businesses utilize A/B testing to compare different video lengths and ad copy in their product advertisement videos.
- 18% of businesses struggle to develop concepts and scripts that resonate with audience for videos.
- 49% of businesses leverage data analytics to optimize video campaigns focusing on audience engagement metrics.
Factors
What factors influence the cost of product explainer video creation?
Understanding the factors that influence video production costs empowers you to make informed decisions. Let's break down the key elements that can affect your product explainer video budget.
Primary Factors:
1. Video Length: A longer video, say three minutes, naturally requires more production time and resources than a shorter, 60-second explainer video, impacting the overall cost.
2. Video Design Complexity: Intricate animations, like a 3D product visualization, or detailed UI mockups for your product explainer video will require more design work, increasing the cost.
3. Video Production Scope: Extensive pre-production, such as in-depth market research for your product explainer video or multiple script revisions, adds to the project's scope and cost.
Secondary Factors:
4. Scriptwriting & Storyboarding: A compelling script and detailed storyboard are fundamental to a successful product explainer video, and their creation contributes to the overall cost.
5. Voice-over Talent Selection & Direction: Professional voice-over artists, especially those with experience in product explainer videos, command higher rates, influencing your budget.
6. Motion Graphics Style Complexity: The complexity of motion graphics, such as animated transitions or kinetic typography in your product explainer video, directly impacts the production time and cost.
How to optimize product explainer video creation budget?
Managing your product explainer video budget effectively requires a clear understanding of the 6 factors outlined above, which can impact the cost by as much as 40%. A well-defined budget ensures you create a compelling video without overspending. Want impactful results? Engage a video production agency early on and collaborate with them to tailor a quote that aligns with your specific needs. Remember, 49% of businesses are open to using a video production agency for their product explainer videos.
Our simple budgeting guidelines are:
Define Must-Haves: Prioritize essential elements for your product explainer video and distinguish them from "nice-to-haves."
Transparent Communication: Clearly communicate your needs and budget expectations to your chosen video production agency.
Strategic Flexibility: Be open to expert recommendations that can save money without compromising the core message of your product explainer video.
How do you get an accurate budget for your product explainer video?
Start by outlining your objectives and desired outcome. Here's how to navigate the process effectively:
Collaborate closely with your chosen agency. Provide them with reference videos, a clear brief outlining your objectives, and a basic video outline. This allows them to understand your vision for the product explainer video. Remember, 37% of businesses use a data-driven creative strategy for their product explainer videos, so providing clear data points can be beneficial.
Detailed Scope of Work: Request a comprehensive scope of work outlining project milestones, payment terms, revision flexibility, and potential future updates for your product explainer video. Clarity here can save money down the line.
Premium Extras: Inquire about any premium extras included in the package, such as multiple versions for different platforms or additional animations for your product explainer video.
Client Input Expectations: Understand the level of creative input expected from you. Clear communication can affect the cost and ensure a smooth production process.
Negotiate and Partner: Don't hesitate to ask for a special price or discuss potential long-term partnerships. Building a strong relationship with an agency can be valuable for future product explainer video projects. What's your long-term vision?
Remember, 18% of businesses are willing to experiment with new video ad formats and strategies. By following these steps, you can secure an accurate budget and create a compelling product explainer video that achieves your marketing goals.
Overall average cost of product explainer video
The average cost of a 60-second product explainer video is $3,160, with prices ranging from $1,000 to $16,000.
Geographical spending on product video production -
Companies types and their video production budgets -
With remote work and advanced software paired with modern ai powered graphics software, agencies are able to deliver the same quality in 2025 at a lower budget of 15% compared to previous year. Returning clients expect to get the same quality of product videos at a discounted price of 28% to 34% on average.
Data source - Advids surveyed in 2025 , 80 of its clients and 12 agencies to calculate the average cost & spending.
Product Explainer Video Pricing List
Product explainer videos come in various styles, each with its own production process and associated costs. We'll break down the different types of explainer videos, their ideal use cases, typical lengths, common video elements, estimated production timelines, and expected cost ranges to help you choose the best fit for your product.
Below is average per minute pricing
1. Whiteboard Explainer Pricing: $900 - $1,900
Use Cases: Product Demo, Onboarding, Feature Highlight, Problem/Solution, Benefits Overview
Ideal Length: 30 seconds, 60 seconds
Video Elements: Hand-drawn animation, Simple characters, Text overlays, Icons
Production Timeline: 2-3 weeks
2. Screen Recording + Annotations Pricing: $1,200 - $2,200
Use Cases: Software Tutorial, App Demo, User Interface, How-to Guide, Product Walkthrough
Ideal Length: 30 seconds, 60 seconds
Video Elements: Screen capture, Annotations, Callouts, Text overlays, Cursor movements
Production Timeline: 2-3 weeks
3. Animated UI Mockup Pricing: $1,500 - $2,500
Use Cases: App Preview, Website Demo, Software Showcase, User Interface, Interactive elements
Ideal Length: 15 seconds, 30 seconds
Video Elements: UI elements, Animated transitions, Interactive buttons, Icons, Text overlays
Production Timeline: 3-4 weeks
4. Motion Graphics Demo Pricing: $1,800 - $3,800
Use Cases: Abstract concepts, Data visualization, Brand storytelling, Product launch, Explainer
Ideal Length: 15 seconds, 30 seconds
Video Elements: Shapes, Animated text, Transitions, Kinetic typography, Background music
Production Timeline: 3-4 weeks
5. 2D Animated Explainer Pricing: $2,200 - $4,000
Use Cases: Product Overview, Brand Story, Service Explanation, Character interactions, Storytelling
Ideal Length: 30 seconds, 60 seconds
Video Elements: Characters, Backgrounds, Animated scenes, Props, Text overlays
Production Timeline: 4-5 weeks
6. Animated Character Demo Pricing: $2,500 - $4,000
Use Cases: Product Interactions, Character-driven stories, Personalized demos, Mascot introduction, Engaging narratives
Ideal Length: 30 seconds, 60 seconds
Video Elements: Character animation, Dialogue, Backgrounds, Props, Sound effects
Production Timeline: 5-6 weeks
7. 3D Product Visualization Pricing: $3,000 - $4,000
Use Cases: Product Showcase, Detailed views, Interactive 3D models, Exploded views, Technical demonstrations
Ideal Length: 15 seconds, 30 seconds
Video Elements: 3D models, Textures, Lighting, Camera movements, Product rotations
Production Timeline: 6-8 weeks
How much does product explainer video production cost?
Ever wondered how much a captivating product explainer video might cost? In our experience, product explainer video production typically ranges from $900 to $4,000 for a one-minute video. A powerful statement: quality doesn't always demand exorbitant prices; strategic planning can achieve both. Choosing the right style, like a 2D animated explainer, depends on your message and budget. Included services like scriptwriting, voiceover, music licensing, and revisions are often standard, adding value to your investment. Many production companies offer tiered packages—basic, standard, and premium—to suit various needs and budgets. Remember, 83% of businesses report a positive ROI from explainer videos. Cost varies based on video length, complexity, talent fees, and post-production needs. A 15-second video might cost between $500 and $1,500, while a 30-second video could range from $750 to $2,500. Strategic budget allocation is key. Custom production allows for tailored storytelling and brand alignment, maximizing your returns compared to generic templates.
How does product explainer video creation pricing work?
comparing quotes requires a keen eye. Don't just look at the bottom line; assess the value offered. Evaluate the production team's expertise and experience alongside the cost. A key factor often overlooked is the level of customization. A whiteboard animation, for example, can be highly effective for explaining complex concepts simply, and its pricing reflects the specialized skill involved. Align your video goals with your budget. Are you aiming for brand awareness or direct sales? This will influence the style and complexity, hence the cost. comparing quotes effectively involves understanding the nuances of each offer.
Data roundup
Do you plan to increase or decrease video content budget?
75%
Increasing
Source: Advids
15%
Decreasing
Source: Advids
10%
No Change
Source: Advids
What is the average pricing range for custom product explainer video creation?
For truly custom product explainer videos, 3D product visualization demands the most effort, involving intricate modeling, animation, and rendering. This level of customization is ideal when showcasing intricate product features or demonstrating functionality in a visually stunning way. In our experience, expect a pricing range of $3,500 to $5,000 for a one-minute 3D product visualization video. This higher price point reflects the technical expertise and resources required for such high-quality, bespoke productions. Truly custom videos offer unparalleled brand storytelling.
What is the estimated cost range for a 60 seconds product explainer video?
A 60-second product explainer video typically costs between $2,500 and $5,000. Negotiate for value-added services like multiple versions with different calls to action or aspect ratios. Maximize your 60 seconds by delivering a concise, compelling narrative. Boost results with versions tailored to different user personas. An animated UI mockup, for example, can effectively demonstrate software functionality within this timeframe. Raw files can be invaluable for future repurposing. maximize your investment by considering these factors.
Data roundup
Are you happy with the quality vs cost of your current video creation agency?
73%
Yes
Source: Advids
15%
No
Source: Advids
12%
Not applicable
Source: Advids
What are your costs for different product explainer video production types
How should we select the optimal product explainer video production method given financial constraints? Creating product explainer videos ourselves utilizing DIY software, commissioning a freelancer, establishing an in-house team, or collaborating with a basic video agency versus a specialized product explainer video production agency can vary depending on individual project needs, which typically costs around a certain range. Let's delve into each option's benefits and drawbacks.
| Production Type | Pros | Cons | Pricing Range |
| DIY Software | Cost effective, Full control, Easy to learn | Limited quality, Time consuming | $ 40 to $ 220 |
| Freelancer | Flexible hiring, Specialized skills, Cost effective | Limited resources, Inconsistent quality | $ 500 to $ 2,000 |
| In-house Team | Brand consistency, Direct communication, Quick turnaround | Higher overhead, Requires management | $ 1,000 to $ 4,000 |
| Basic Video Agency | Professional quality, Experienced team, Dedicated equipment | Less specialization, Potential communication issues | $ 800 to $ 2,500 |
| Product Explainer Video Production Agency | Expertise in niche, High-quality deliverables, Strategic approach | Higher pricing | $ 900 to $ 4,000 |
How much does it cost to hire a professional Product Explainer Video production agency?
Is finding the right balance between cost and quality a challenge? Hiring a professional Product Explainer Video production agency typically costs between $4,500 and $6,500 for a one-minute video. We believe transparency is paramount, so we encourage you to delve into potential agencies' Google reviews and portfolios. This provides valuable insights into their work quality, client interactions, and overall responsiveness. Comparing proposals from at least three to five agencies is crucial. Don't just focus on the price tag; ensure each quote aligns precisely with your specific needs for an apples-to-apples comparison. Shortlist agencies based on a combination of cost, production quality, responsiveness, and creative synergy. A radical thought: consider an agency as a long-term content partner, not just a one-off vendor. This fosters a deeper understanding of your brand and consistent messaging across your video content. Benefit: A dedicated agency brings expertise in storytelling, animation, and post-production, ensuring a polished and effective final product.
How much does freelancers cost to create Product Explainer Videos?
How do you navigate the freelancer landscape for video production? Freelancers can be a cost-effective option, often 30% to 70% cheaper than agencies, with prices ranging from $1,500 to $3,500 for a one-minute video. If you choose this route, prioritize freelancers with a proven track record in explainer videos. Be aware that project management can be more hands-on with freelancers, as they often work solo. While cost-effective, freelancers might lack the pre-production research and strategic planning that an agency provides. Freelancers typically charge hourly rates, which can vary significantly based on experience and location, ranging from, say, $25 to $75 per hour. Benefit: Working directly with a freelancer can offer greater flexibility and a more personalized experience.
How much does DIY cost to create Product Explainer Videos and their limitations?
Curious about creating explainer videos yourself? While we generally recommend professional help, DIY platforms like VideoGen ($220/month) and Animoto ($40/month) offer accessible options. Success with DIY relies heavily on finding the right template that aligns with your goals. Focus on crafting a compelling script using AI content research tools, rather than relying solely on text-to-video prompts. Test your DIY video with a small audience first to gauge its effectiveness and gather feedback. Benefit: DIY offers maximum control over your video's creation and can be a budget-friendly starting point. However, it requires a significant time investment and may lack the polish of professionally produced videos.
FAQs about product explainer video production costs
Get answers to common questions about the cost of product explainer video production below!
How much does product explainer videos creation cost in 2025?
On average, product explainer videos production cost $900 to $4,000 per minute. Early-stage startups often spend under $1,400 per minute, while established brands focus on quality and tend to spend upwards of $3,400 per minute.
Source Data
| Cost | % of marketers |
| $1,100 - $1,700 | 19.97% |
| $1,701 - $2,500 | 20.17% |
| $2,501 - $4,000 | 33.57% |
| $4,001 - $5,000 | 15.29% |
| $5,001 - $7,000 | 4.84% |
| More than $7,000 | 6.16% |
How much is higher pricing relevant to higher product explainer videos quality?
Higher pricing is directly related to higher quality (68% of respondents). And (22% of respondents) think cost increase does not guarantee a great output always for product explainer videos.
Source Data
| Cost | % of marketers |
| High Price is equal to High Quality | 68% |
| High Price sometimes get High Quality | 22% |
| Low Price can get High Quality | 10% |
What budgets should be allocated for product explainer videos production for the entire year?
Marketers who have already produced video content in 2025 are 76% more likely to increase budgets. While marketers creating product explainer video content for the first time plan to spend less than $7,000 in 2025.
Source Data
| Budget | % of marketers |
| $4,000 - $6,000 | 19.97% |
| $6,001 - $10,000 | 25.17% |
| More than $10,000 | 54.86% |
What are the key factors that influence the price of a product explainer video?
We find that video length, animation style, script complexity, voiceover talent, and revisions significantly affect the overall cost.
How much does a longer product explainer video cost compared to a shorter one?
We observe that longer videos require more production time and resources, leading to a higher overall cost compared to shorter videos.
What budget should I allocate for a high-quality product explainer video?
We recommend allocating a budget between $500 and $4,000, depending on your desired quality and the chosen production method.
Are there ways to lower the cost when working with a product explainer video production studio?
We suggest exploring package deals, limiting revisions, providing clear briefs, and using pre-made templates to potentially lower costs.
Besides production, what other costs should I consider when pricing a product explainer video project?
We advise considering costs like marketing, distribution, translation, and potential ongoing maintenance after the video's completion.
