App Explainer Video Studio

Videos To Supercharge App Engagement

5 stars
Great team of creatives
5 stars
Communication is smooth
5 stars
Streamlined process
6000+ Videos created for 3400+ startups and enterprises

App Explainer Video Studio

Increase Downloads



Compelling app demo videos showcase functionality, building trust and encouraging viewers to download and engage with your app.

Engaging app explainer videos simplify complex features, making it effortless for your audience to grasp the value of your app.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Danielle Hrin Kuek
Head of Marketing, Wilhelmsen Group

I was really impressed with how process oriented and accommodating they were at every step of the way.

Emrah Acar
Director of Marketing, Artiwise

Great team and very professional service. They are creating amazing videos. The team is very detail oriented and always finding the best solutions possible for your requests.

James Virgo
CEO, Dittofi

Working with the Advids team was great. They did really great work. We went through 5 iterations of the video & they were very responsive to feedback & helped us produce a really great very creative video.

Joe Lee
Community Health Consultant, AAPCHO

ADVIDS has done an incredible job with creating an animation video product for our national association. From start to finish, the ADVIDS team guided us through the creative process with strong attention to detail and flexibility.


About Advids


Advids is a crew of kind, thoughtful creatives specializing in app explainer video production since 2012. We are mobile app marketing strategists, UI/UX designers, app-focused scriptwriters, 2D/3D animators, storyboard artists, and voiceover directors. We've been called an app demo video agency, a mobile app explainer video production house, top app video marketing experts, app store video specialists, and more. But above all else, we're your app video production partners.

Let's get curious, dive in, and discover how the app explainer videos Advids crafts can supercharge your app downloads and user engagement. Our team's combined experience in mobile app marketing and video production allows us to create compelling visuals that showcase your app's unique features and benefits, driving conversions and boosting your brand visibility.

Our clients trust Advids for app explainers, here is why we believe in the power of videos.

  • Nearly 80% of very successful content marketers spend more than 10% of their total marketing budgets on content.
  • 92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.
  • 56% of marketers using TikTok will increase their investment next year.
  • About 66% of marketers intend to increase their use of YouTube videos.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For App Explainer
App Explainer Experience
Video Creation FAQ
App Explainer Video Examples
What is App Explainer Video?
App Explainer Video Production
Production Process
Video Use Cases
App Explainer Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

  • App Explainer Video Service - What We Offer


    At Advids our app explainer video studio provides a comprehensive app explainer video service. We craft compelling videos that showcase your app's potential. We understand the power of visual storytelling for app marketing.

    Our Services: Showcase Your App's Power

    Animated App Explainer Videos: Bring your app to life with engaging animation.
    App Walkthrough Videos: Guide users through your app's key features. Show the app's functionality in action a clear concise demo.
    App Feature Focus Videos: Highlight specific functionalities and their benefits.
    Benefit-Highlight Videos: Showcase how your app solves user problems and the positive impact on users.
    Customer Story Videos / Success Story Videos: Share compelling user testimonials.
    App Demo Videos: Show your app's functionality in action a clear concise demo.
    Promotional Videos: Create exciting social media ads or pre-launch teasers to drive downloads.

    Contact us to learn more


  • How Advids pricing work for App Explainer Videos?


    Advids offers transparent, value-driven App Explainer Video production with fixed-fee pricing for budget predictability. We prioritize collaboration and exceptional results, exceeding expectations.

    Our all-inclusive pricing features:

    **Predictable Budget:** Clear costs, fixed fees covering all agreed-upon work.

    **Client Focus:** We prioritize your vision, integrating feedback efficiently.

    **Simplified Project Management:** Dedicated project leads ensure seamless production and feedback integration.

    **Transparency:** All details included, from script to licensing. Consistent delivery and support. Multiple revisions included.

    Example: 60-second App Explainer Video for AI-powered drone software (precision agriculture).

    **Clean Interface Focus (USD 1000-1500):** Crisp visuals, user experience, core functionality. Screen recording, kinetic typography, smooth transitions.

    **Illustrative Feature Demo (USD 1500-2000):** 2D animation, drone paths, data analysis. Iconography, motion graphics, data visualization.

    **Conceptualized Farming Visuals (USD 2000-3000):** Stylized visuals, farmer benefits. Character animation, visual metaphors, impactful storytelling.

    **Detailed Workflow Explanation (USD 3000-4500):** In-depth animation, farm equipment integration. Detailed graphics, voiceover, screen capture.

    **Cinematic Drone Footage Integration (USD 4500-6000):** Blending real footage with animation. High-end visuals, sound design, cinematic editing. Our team creates compelling animated explainer videos to showcase your app's unique features. We specialize in creating high-quality software explainer videos that clearly communicate your app's value proposition.


    What content team from Advids is assigned and their expertise?


    At Advids, we dedicate a team of app explainer video production specialists to elevate your app's story, crafting compelling visuals and concise messaging that resonates with your target audience. We specialize in app demo videos and tutorial-style explainers, ensuring your app's value proposition is clear. Our team blends creative storytelling with strategic marketing goals to deliver impactful app explainer videos that drive downloads and user engagement.

    Your dedicated project team includes:

    Creative Director: Our Creative Director researches your app's core features, target demographic, and competitive landscape to guide the project vision. They develop a compelling narrative, oversee the visualization process, and ensure consistent brand messaging for maximum impact.
    Storyboard Artist: Our Storyboard Artist creates a detailed blueprint of the app demo video, outlining key scenes, transitions, and on-screen elements. This ensures a cohesive and engaging viewer experience, optimizing pacing and visual storytelling.
    2D Animator: Our 2D Animator brings the storyboard to life using cutting-edge software and character animation techniques to create dynamic visuals. They focus on showcasing your app's functionality, user interface and user experience design, and key benefits through engaging animations.
    Motion Graphics Designer: Our Motion Graphics Designer enhances the video's aesthetic appeal with kinetic typography, animated icons, and other graphic elements. They highlight key information, ensuring a modern and polished look for your app video.
    Voiceover Artist: Our Voiceover Artist narrates your app's story, emphasizing its features and benefits with a tone that resonates with your target audience, creating a personalized and persuasive message.
    Sound Designer: Our Sound Designer creates the perfect audio landscape with music, sound effects, and a professional mix, ensuring the audio complements the visuals for an immersive viewing experience.
    Video Editor: Our Video Editor assembles all elements, adds transitions, and ensures seamless flow. They optimize the final video for various platforms and formats, delivering a high-quality, impactful product.


    What experience Advids has in App Explainer Video production?


    Advids crafts compelling app explainer videos with intuitive narratives and visuals that resonate with users. We offer diverse explainer video styles: 2D/3D animation, motion graphics, and screencasts. Our expertise delivers impactful videos boosting app downloads and engagement. Our team analyzes your app and target audience to showcase its value.

    We serve SaaS, FinTech, EduTech, Healthcare, and E-commerce, creating engaging videos from complex app features. Our specialists create targeted videos understanding sector-specific user behaviors. With 12 years' experience, we create app demos, onboarding tutorials, and promotional videos for app stores and social media. Thousands of videos have helped businesses achieve their app marketing goals.

    We start with research analyzing your target audience, competition, and app features. We identify key content hooks for maximum engagement. We use creative storytelling to showcase your app's unique selling points. Videos integrate seamlessly into your app marketing strategy. We focus on measurable results: driving app installs and user adoption.

    Our video production expertise and industry experience:

    Industries: We serve SaaS, FinTech, EduTech, Healthcare, and E-commerce, creating engaging videos from complex app features. Our specialists create targeted videos understanding sector-specific user behaviors.

    Years: With 12 years' experience, we create app demos, onboarding tutorials, and promotional videos for app stores and social media. Thousands of videos have helped businesses achieve their app marketing goals.

    How we produce unique videos: We start with research analyzing your target audience, competition, and app features. We identify key content hooks for maximum engagement. We use creative storytelling to showcase your app's unique selling points. Videos integrate seamlessly into your app marketing strategy. We focus on measurable results: driving app installs and user adoption.


    FAQ

    yellow Designity FAQ shape
    View more icon. Plus icon inside an orange shape.
    What's the ideal length for an app explainer video?

    The ideal length for an app explainer video is typically between 60 seconds to 5 minutes, depending on the complexity of the app and the features you want to highlight. The video should be concise and engaging.

    View more icon. Plus icon inside an orange shape.
    How can we simplify complex app features in the video?

    Complex app features can be simplified by using clear visuals, concise language, and focusing on the core benefits. Breaking down complicated processes into easy-to-understand steps helps with clarity.

    View more icon. Plus icon inside an orange shape.
    How can we make our app demo video engaging?

    App demo videos can be made engaging through dynamic motion graphics, compelling storytelling, and a clear call to action. Showcasing the app's value proposition is key to captivating viewers.

    View more icon. Plus icon inside an orange shape.
    What kind of visuals best showcase our app?

    Clean, modern visuals that reflect the brand are best for showcasing an app. High-quality screen recordings, animations, and graphics should be used to highlight key features.

    View more icon. Plus icon inside an orange shape.
    How can animation explain our app's core concepts?

    Animation is a powerful tool for explaining core concepts. Motion graphics can illustrate complex processes, user interactions, and the overall functionality of an app.

    View more icon. Plus icon inside an orange shape.
    How do we create a clear call to action in our app video?

    A clear call to action can be created by using direct language, prominent buttons, and strategic placement at the end of the video. Viewers should know exactly what to do next.

    View more icon. Plus icon inside an orange shape.
    How can storytelling make our app video memorable?

    Storytelling makes app videos memorable by creating emotional connections. Narratives, user scenarios, and relatable characters can showcase the app's benefits effectively.

    View more icon. Plus icon inside an orange shape.
    How should we present the app's user interface?

    The app's user interface should be presented with clear screen recordings, annotations, and zoom-ins to highlight key elements. The UI should be easy to understand and visually appealing.

    View more icon. Plus icon inside an orange shape.
    How can we effectively highlight our app's benefits?

    An app's benefits can be effectively highlighted by focusing on the value it provides to the user. Clear language, visuals, and user testimonials can showcase the app's advantages.

    View more icon. Plus icon inside an orange shape.
    What tone of voice suits an app explainer video?

    The tone of voice for an app explainer video should be clear, confident, and engaging. A friendly and approachable tone resonates well with target audiences.

    View more icon. Plus icon inside an orange shape.
    How do we choose the right style for our app's explainer?

    The right style for an app's explainer should be chosen by understanding the brand, target audience, and objectives. Multiple style options should be considered to ensure alignment with brand identity.

    View more icon. Plus icon inside an orange shape.
    How can motion graphics enhance our app's video?

    Motion graphics enhance app videos by adding visual interest, explaining complex concepts, and highlighting key features. Dynamic animations keep viewers engaged.

    View more icon. Plus icon inside an orange shape.
    How do we maintain brand consistency in our product video?

    Brand consistency can be maintained by using the brand's colors, fonts, and logo throughout the video. The video should align with the overall brand identity and messaging.

    View more icon. Plus icon inside an orange shape.
    How can text overlays clarify information in our video?

    Text overlays clarify information by providing context, highlighting key points, and guiding viewers through the app's features. Clear, concise text that is easy to read is essential.

    View more icon. Plus icon inside an orange shape.
    How should we prepare for the app explainer video production?

    Preparation for app explainer video production involves a thorough discovery phase, detailed script development, storyboards, and asset gathering. This ensures a smooth production process.


    App Explainer Video Examples

    1. Kurtz Ersa

    Kurtz Ersa specializes in industrializing 3D printing and the video is designed to showcase their latest product, the Flying Ray.

    Video Design - This video uses a 3D animation style, with sleek graphics to present a sleek and powerful machine. The design incorporates a minimalist approach, with clean lines and a futuristic aesthetic that makes it an App Explainer Video. It highlights the product's technical features using a combination of close-ups, slow motion and smooth transitions. The video focuses on the intricate details of the 3D printing process, showcasing the machine's functionality with high-quality CGI and sound effects.

    The use of CGI and animation allows for a clearer understanding of how the Flying Ray operates, while the smooth transitions and high-quality graphics create an engaging and informative experience. The overall tone of the video is professional, showcasing the advanced technological capabilities of the product and its potential to revolutionize the 3D printing industry. This style effectively communicates the benefits of using the Flying Ray for 3D printing, highlighting its efficiency, precision and adaptability.

    2. PREGMATE

    PREGMATE is a brand of pregnancy tests. This video is designed to showcase the test's accuracy, ease of use, and affordable price.

    Video Design -
    The video starts with a 3D animation of the PREGMATE test stick falling into a cup of urine. The test stick changes color as the urine hits it. This animation visually illustrates how the PREGMATE test works. The design of the video is a simple and clean App Explainer Video, with a pink background and 3D animation of the pregnancy test.

    The video transitions to a close-up view of the test stick displaying a positive result. The two lines on the test stick are clearly visible against a light pink background. The video ends with the PREGMATE logo and the words "Pregnancy Test" in a simple white font, against the pink background. The design is simple and easy to understand. The use of 3D animation effectively demonstrates how the PREGMATE test works. The video is visually engaging and accurately communicates the PREGMATE brand message.

    3. Unios

    Unios is an architectural lighting company that designs and manufactures lighting solutions. This particular video is designed to introduce their new ION S series, which offers greater options for vertical, task, and emotive illumination.

    Video Design - This App Explainer Video uses a minimalist visual style with sleek, clean graphics. The black background and white text are striking and modern, while the product is showcased in a simple, elegant way. The video focuses on the product, highlighting its features and benefits with animation and text overlays. The use of animation with the product details, like the lens, makes the video engaging and helps to explain the technical aspects of the lighting solution.

    The visual design of the video effectively communicates the high-quality and sophisticated nature of the ION S series. The minimalist approach also complements the sleek and modern design of the lighting fixture, creating a cohesive and professional look and feel. The video sets a calm and informative tone, which aligns with the target audience, designers and architects, who appreciate clean and sophisticated design.

    4. Zoho

    Zoho Creator is a platform that enables businesses to build custom applications with minimal coding. This video is designed to showcase the benefits of Zoho Creator, emphasizing its simplicity and efficiency for creating custom business solutions.

    Video Design - The video employs a 3D animation style, reminiscent of an "App Explainer Video" common for software and technology companies. It uses bright, cheerful colors and a playful, cartoonish aesthetic. The video incorporates several visual elements such as animated characters, icons, and moving objects to depict the concept of building applications and automating business processes.

    The use of 3D animation effectively conveys the simplicity of Zoho Creator. The playful visual style makes it engaging for a wider audience, especially those who may not have technical experience. The video effectively communicates the power and accessibility of the platform by showcasing how easily users can configure applications and streamline their business processes. The overall tone of the video is upbeat and optimistic, emphasizing the ease of use and the potential for positive change that Zoho Creator offers.

    5. MBDA

    MBDA’s Naval Counter-UAS is a comprehensive solution for protecting naval platforms from unmanned aerial systems. This video is designed to showcase the capabilities of the Naval Counter-UAS system, highlighting its modularity and flexibility.

    Video Design - The video utilizes a clean and modern design aesthetic, incorporating high quality 3D graphics. The video features a consistent style, using an App Explainer Video format, with simple animations, and a neutral tone, conveying the functionality of the Counter-UAS system. The use of arrows, lines, and diagrams illustrates the interconnected nature of the system, emphasizing its connectivity.

    The video effectively communicates the key benefits of the Naval Counter-UAS system, showing its adaptable nature. It uses a combination of animation and visual elements, highlighting the modularity of the system. The video’s tone is professional, conveying a sense of confidence in the capabilities of the Naval Counter-UAS system.

    What is App Explainer Video?

    An App explainer video is a short animated video that explains how a mobile or web application works and highlights its key features and benefits. It aims to simplify complex concepts, engage potential users, and drive app downloads or usage.

    App explainer videos are commonly used on app store listings, landing pages, social media platforms, and websites to educate users, increase brand awareness, and boost conversion rates. They can also be used for internal training purposes or to showcase app updates and new features.


    App Explainer Video Production

    App Explainer video production is the process of creating engaging and informative animated videos that showcase the functionality and benefits of a mobile or web application. It involves a series of steps, from concept development and scriptwriting to animation, voiceover recording, and post-production.

    High-quality App Explainer Video production typically takes 5-8 weeks and involves a team of skilled professionals, including animators, voiceover artists, sound designers, and project managers. The process focuses on crafting a compelling narrative, visually appealing animation, and clear audio to effectively communicate the app's value proposition and drive user engagement.


    Production Process

    • Concept Development: Brainstorming and refining the core message and storyline.
    • Scriptwriting: Crafting a concise and engaging script that aligns with the video's purpose.
    • Storyboard Creation: Visualizing the script through a series of illustrated panels.
    • Style Design: Defining the visual aesthetic, including character design, color palette, and background elements.
    • Animation: Bringing the storyboard to life through 2D or 3D animation techniques.
    • Voiceover Recording: Selecting a professional voiceover artist and recording the narration.
    • Sound Design and Music: Adding sound effects and background music to enhance the video's impact.
    • Editing and Post-Production: Refining the animation, sound, and visuals for a polished final product.
    • Review and Feedback: Gathering client feedback and making necessary revisions.
    • Delivery and Deployment: Providing the final video in the desired format and assisting with platform integration.
    Image

    Video Use Cases

    App Explainer Video production focuses on four main things: a clear and concise message, visually engaging animation, a compelling narrative, and a strong call to action. These elements work together to capture the viewer's attention, explain the app's value proposition, and encourage them to take the desired action.

    The best App Explainer Video creations have these visual characteristics: vibrant colors, appealing character design, smooth animation, and clear typography. These elements contribute to a professional and engaging viewing experience that resonates with the target audience.

    App Explainer Videos are among the most popular video production types because they are highly effective at simplifying complex concepts, increasing brand awareness, and driving conversions. Their versatility and ability to engage viewers make them a valuable asset for any app developer or marketer.


    App Explainer Video Benefits

    App explainer videos are more than just marketing materials; they are powerful tools that transform how users perceive and interact with your app. They are a key component of a successful mobile app video marketing strategy. They boost downloads, improve engagement, and build brand loyalty. Different video types offer unique advantages.

    • Animated app explainer videos bring your app to life, simplifying complex features with engaging visuals.
    • App walkthrough videos guide users through key features, ensuring seamless adoption and reducing support requests.
    • App feature focus videos highlight unique selling points, attracting potential users and showcasing the app's value.
    • Benefit-highlight videos (combining benefit-driven and user benefit videos) showcase how your app solves problems and improves users' lives.
    • Customer story videos and success story videos build trust and credibility, leveraging social proof to attract new users.
    • App demo videos provide a clear, concise demonstration of your app's functionality, leaving a lasting impression.
    • Promotional videos, including social media ads and pre-launch teasers, generate excitement and drive downloads. App marketing video strategies benefit from this versatility.
    • Explainer video production is a valuable investment for any app developer.

    These diverse video types, when used strategically, create a comprehensive marketing strategy that maximizes your app's potential. App demo videos and explainer video production are key elements.


    Increase Video Engagement

    Comprehensive Design to

    A comprehensive design to create engaging app explainer Videos is driven by a clear understanding of your target audience and the message you want to convey. It's about crafting a visual narrative that captures attention, explains complex concepts, and leaves a lasting impression.

    Strategic Methods for

    Strategic methods for creating engaging app explainer Videos involve incorporating elements that enhance visual appeal and storytelling. This includes using vibrant colors, dynamic animations, engaging characters, and a clear and concise narrative that effectively communicates the value proposition of your App.

    Captivating Approach to

    A captivating approach to creating app explainer videos is to focus on storytelling and visual appeal. This involves crafting a narrative that resonates with viewers, using engaging visuals that capture attention, and incorporating elements that make the video memorable and impactful.

    Image

    Video Script

    Compelling Steps to

    Compelling steps to create an App Explainer Video script involve defining your target audience, outlining the key message, and structuring the narrative in a clear and concise manner. It's about crafting a story that resonates with viewers, explains the value proposition of your App, and leaves a lasting impression.

    Strategic Techniques to

    Strategic techniques to create an App Explainer Video script involve using a clear and concise language, incorporating visuals that enhance the narrative, and structuring the script in a way that keeps viewers engaged. It's about crafting a story that is easy to understand, visually appealing, and memorable.

    Effective Approach to

    An effective approach to creating an App Explainer Video script is to focus on storytelling and visual appeal. This involves crafting a narrative that resonates with viewers, using engaging visuals that capture attention, and incorporating elements that make the video memorable and impactful.


    Pre Production Guide

    Comprehensive Steps to

    Comprehensive steps to App Explainer Video pre production involve defining your target audience, outlining the key message, and structuring the narrative in a clear and concise manner. It's about crafting a story that resonates with viewers, explains the value proposition of your App, and leaves a lasting impression.

    Strategic Techniques to

    Strategic techniques to create an App Explainer Video script involve using a clear and concise language, incorporating visuals that enhance the narrative, and structuring the script in a way that keeps viewers engaged. It's about crafting a story that is easy to understand, visually appealing, and memorable.

    Effective Approach to

    An effective approach to creating an App Explainer Video script is to focus on storytelling and visual appeal. This involves crafting a narrative that resonates with viewers, using engaging visuals that capture attention, and incorporating elements that make the video memorable and impactful.

    • Define Target Audience
    • Storyboard Development
    • Script Writing & Refinement
    • Voiceover Recording
    • Music & Sound Design
    • Visual Style & Animation