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Scale Market Understanding: Product Explainer Agency

Product Videos To Engage Customers

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Hear our Customer's Experience

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6000+ Videos created for 3400+ startups and enterprises

Discuss Video Brief to get Video Proposal & Fixed Budget upfront

★★★★★
"Advids truly brought our product vision to life with exceptional 3D industrial animation video quality. Their collaboration and expertise delivered outstanding visual impact."
Mette Maegaard
Head of Global Marketing, Bang & Olufsen
★★★★★
"Advids transformed our Guardian 3 vision into stunning 3D animation. Their exceptional craftsmanship and technical precision perfectly showcased our advanced driver safety solution. The video brilliantly communicates our mission."
Sophie G
Head of Marketing, Seeing Machines
★★★★★
"Advids truly brought our Maze platform to life with their exceptional animation. The video brilliantly showcases our rapid testing process and user insight capabilities exceeding our expectations. It perfectly captures our vision for product innovation."
Sarah Chen
Head of Product Marketing, Maze

Increase Conversions

Effective product explainer videos clearly demonstrate how your product solves customer pain points, driving purchasing decisions.

Engaging videos simplify complex products, making it easier for your audience to understand their value and benefits.

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World Class Video Service

Video Research, Concept, Script & Production. We do it all.

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About Advids

Advids is a team of kind, thoughtful creatives specializing in product explainer video production since 2012. We are storytellers, scriptwriters, 2D/3D animators, voiceover artists, sound designers, and video editors dedicated to crafting compelling product videos. We've been called a product demo video agency, an explainer video production house, a top product video company, animation specialists, and more. But above all else, we're your product video production partners.

Let's get curious, dive in, and discover how Advids can create product explainer videos that showcase your product's value and boost your conversions. Our combined years of experience and passion for visual storytelling ensure your product shines.

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Product explainer Video Examples

1. Kissflow

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Kissflow Workflow is a unified platform for automating approvals. The video is designed to showcase how Kissflow Workflow can help improve productivity, collaboration, and decision making.

Video Design - The video is a Product explainer Video with a simple animation style that uses bold colors and flat illustrations to emphasize the different aspects of the solution. The graphic design is clean, modern, and engaging, keeping the focus on the core features of Kissflow Workflow.

The animation style effectively communicates the benefits of Kissflow Workflow for a fast-paced environment. The video uses a light, conversational tone that makes it easy for viewers to understand the product’s capabilities and the value proposition. It ends with a call to action to sign up for a free trial, driving viewers to the Kissflow website.

2. TrueLayer

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TrueLayer showcases how open banking payments can improve the checkout experience. This video is designed to educate viewers about the benefits and features of instant bank payments.

Video Design - This Product explainer Video uses a clean and minimalist design. The video features a consistent color palette, consisting mainly of blue and white, with a subtle gradient background. The use of flat 3D graphics and motion creates a modern and engaging look. The mobile phone interface is prominent throughout the video, displaying realistic app screens and interfaces.

The video's visual style reflects the speed and simplicity of open banking payments. It effectively communicates the ease and convenience of this method, emphasizing the streamlined and secure payment process. The use of subtle animations and transitions enhances the overall flow and keeps the viewer engaged. The video's overall tone is professional and positive, further reinforcing the message that open banking payments are a reliable and convenient solution for online transactions.

3. Keyfactor Community

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Keyfactor Community sets secure identities for people, computers, and things. The video is designed to promote its PKI solutions, showcasing how they protect information exchange in the digitalized world.

Video Design - This Product explainer Video utilizes a minimalist graphic style with a combination of light lines and color to create a visually appealing and easy-to-understand experience. The use of icons like a padlock, a sun, and a cloud, as well as illustrations of buildings and trees, create a simple but engaging visual narrative. The use of simple animation helps to bring the graphics to life, making the content engaging.

The visual style of the video effectively communicates the objective of the video by creating a sense of trust, security, and reliability. The use of light colors and minimalistic designs conveys a clean and modern approach to security. The video's tone is confident, reassuring, and informative.

4. Trend Micro

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Trend Micro is a leading cybersecurity company that helps make the world safer for exchanging digital information. This video is designed to showcase Trend Micro's endpoint security solution and its capabilities in preventing cyberattacks.

Video Design - This Product explainer Video uses a 3D animation style to demonstrate the key features of Trend Micro endpoint security. The video opens with a 3D city-like depiction of a network, highlighting the interconnectedness of various devices and systems. The visual style is clean and minimalist, featuring simple geometric shapes and a muted color palette of whites, grays, and blues. The use of translucent elements, such as the cables connecting the devices, adds depth to the visuals and emphasizes the importance of network security.

The video effectively communicates the objective by using a combination of visual storytelling and clear messaging. The 3D city metaphor highlights the vulnerabilities of modern networks, while the animated threat icon emphasizes the need for robust security measures. The video's calm and informative tone reassures viewers that Trend Micro provides a comprehensive solution to prevent and respond to cyberattacks. The emphasis on prevention and response reinforces the company's commitment to protecting organizations from all types of threats.

How Advids pricing work for Product Explainer Videos?

Advids offers transparent, value-driven pricing for product explainer videos. Our fixed-fee model ensures budget predictability and a premium experience.

Our all-inclusive pricing features:

Predictable Budget: Fixed fees include everything for predictable budgeting.

Client Focus: We prioritize your vision; minor edits and feedback are handled quickly by a dedicated team.

Simplified Project Management: Dedicated project leads ensure smooth production and quick approvals.

Transparency: All-inclusive pricing includes script, licensing, consistent delivery, support, and multiple revisions.

Example: A 60-second explainer video for an AI-powered industrial exoskeleton, aiming to engage potential buyers.

Clean Design (USD 1250): Crisp visuals showcasing design and key features. Ideal for simple, effective videos.

Conceptual Animation (USD 1750): Animated sequences highlight use cases and benefits for dynamic engagement.

Story-Driven Visuals (USD 2500): A compelling visual narrative showcasing improved productivity and safety.

Technical Deep Dive (USD 3750): Detailed animations and diagrams explain technology and benefits for a technical audience.

Integrated Real-World Demo (USD 5250): Combines real footage and 3D animation for a comprehensive product demo video. This will create a captivating explainer video experience for your marketing efforts.

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of product explainer video specialists to showcase your product's value. We develop concise, engaging narratives and impactful visuals that resonate with your target audience, boosting conversions and brand recognition. Our product video creators blend creative storytelling with strategic marketing goals, delivering high-quality video content that drives measurable results. Each team member combines a deep understanding of your brand's unique voice with cutting-edge video production techniques, ensuring your explainer video stands out.

Your dedicated project team includes:

Creative Director: Leads the project vision, from initial concept and scriptwriting to final product delivery, ensuring a cohesive and compelling narrative. Oversees research, visualization, and messaging, shaping the core impact of your explainer video.
Storyboard Artist: Visualizes the script, creating a dynamic blueprint for the video. Designs key scenes, character interactions, and on-screen elements, optimizing visual storytelling and user engagement. A master of visual communication, transforming ideas into captivating sequences.
2D Animator: Brings the storyboard to life using cutting-edge animation software and techniques. Creates visually stunning animations, character movements, and special effects that enhance the explainer video's clarity and appeal. An expert in motion design and visual effects.
Voiceover Artist: Provides a clear, engaging, and persuasive voice for your product video. Delivers professional narration that connects with viewers, enhances the video's message, and reinforces your brand identity. An expert in vocal delivery and tone.
Sound Designer: Crafts a rich audio landscape that complements the visuals and enhances the emotional impact of your video. Selects music, sound effects, and mixes audio elements to create an immersive viewing experience. An expert in audio production and mixing.
Video Editor: Assembles all elements into a polished final product. Edits footage, incorporates transitions, adds graphics, and ensures seamless flow. A master of post-production techniques, optimizing video quality and pacing. An expert in video editing software.

What experience Advids has in Product Explainer Video production?

Advids creates impactful product explainer videos using concise narratives and compelling visuals. Our design expertise includes interactive product demos , exploded views , virtual tours, and stylized showcases. Our product design expertise ensures high-impact videos that boost conversions. Our team meticulously researches your product to showcase its key features and benefits. We excel at ideation, design, and 3D animation, creating powerful marketing tools.

We serve diverse industries (manufacturing, healthcare, technology, real estate, consumer goods), creating engaging product videos. Our industry specialists create videos that resonate with your target audience and highlight your product's unique selling propositions. With 12 years' experience, we create compelling product demos, training videos, and marketing materials.

Our Unique Approach

We thoroughly research your product, analyzing its features and target audience. We understand your product's value proposition and how it solves customer problems. This understanding drives compelling narratives that showcase product benefits, using proven content hooks to engage viewers. We meticulously craft each video, from script to sound design, to create impactful, persuasive product explainers that drive action. Our team excels at creating animated explainer videos that are both informative and engaging. We specialize in producing high-quality product demo videos that showcase your product's features and benefits. Our product explainer videos are effective marketing tools designed to increase brand awareness and drive sales. Advids offers comprehensive video marketing services, including scriptwriting, animation, and sound design.

Frequently Asked Questions

A great product demo video effectively showcases product functionality, highlights key benefits, and maintains viewer engagement through a compelling narrative.

Visually demonstrate product functionality using clear, concise animations, highlighting key features, and showing real-world applications.

Explain complex product concepts clearly through strategic use of motion graphics, concise language, and a well-structured narrative.

Core components of an effective product explainer include a clear script, engaging visuals, strategic use of motion graphics, and a strong call to action.

Maintain viewer attention throughout the video through dynamic pacing, engaging visuals, and a clear, concise narrative.

Showcase product value by highlighting how the product solves problems and improves the user's experience, not just listing features.

The optimal duration for a product explanation is typically between 60 seconds to 5 minutes, depending on the complexity of the product.

Create a brand-aligned product presentation using consistent color palettes, typography, and a tone that reflects the brand's identity.

Use scripting techniques for product demos that include a clear introduction, a concise explanation of features, and a strong call to action.

Create a genuine product showcase by highlighting real-world applications, using authentic testimonials, and showcasing unique value.

Animation styles best suited for product explanations include clean, minimalist designs, dynamic motion graphics, and realistic simulations.

Select the right tone for product communication by understanding the target audience and aligning the tone with the brand's identity.

Enhance product understanding with motion graphics that visually explain complex concepts, highlight key features, and create engaging transitions.

Demonstrate product use through real-world scenarios, showcasing how it solves problems and improves the user's experience.

Make product presentations visually engaging with dynamic camera movements, high-quality visuals, and strategic use of color and lighting.

Product Explainer Production

Crafting a standout Product Explainer Video is more than just checking boxes; it's about weaving a narrative that captivates. At Advids, we know that effective Product Explainer Production production requires a blend of art and strategy.

  • We begin by defining clear objectives, ensuring every element serves a purpose, and aligns with your goals.
  • Then, we craft a compelling script that tells your story, engaging viewers from the first second to the last.
  • Finally, we choose the right animation style, incorporating high-quality visuals, music, and sound effects to make your product shine.

With Advids, your product explainer video will not only inform but also inspire, creating a lasting connection with your audience.

Production Process

Ready to make your product explainer video shine? Pre-production is where the magic begins. At Advids, we know these steps are crucial for your product video production. Let's get started.

  • First, let's define clear objectives, ensuring your video aligns with your goals.
  • Next, identify your audience, tailoring your message for maximum impact.
  • Craft an engaging narrative, turning your product's story into a captivating experience.

A storyboard helps visualize your explainer video animation, and choosing the right style reflects your brand. As a leading Product Explainer Production agency, we believe a solid plan is key. Music, sound, voiceover, length, features, visuals, shots, call to action, brand consistency, user onboarding, and reviews are all vital. Our Product Explainer Production process ensures every detail is perfect.