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Optimize Feature Awareness: Product Explainer Video Creation

Videos To Increase Product Adoption

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6000+ Videos created for 3400+ startups and enterprises

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"Advids truly brought our product vision to life with exceptional 3D industrial animation video quality. Their collaboration and expertise delivered outstanding visual impact."
Mette Maegaard
Head of Global Marketing, Bang & Olufsen
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"Advids transformed our Guardian 3 vision into stunning 3D animation. Their exceptional craftsmanship and technical precision perfectly showcased our advanced driver safety solution. The video brilliantly communicates our mission."
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Head of Marketing, Seeing Machines
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"Advids truly brought our Maze platform to life with their exceptional animation. The video brilliantly showcases our rapid testing process and user insight capabilities exceeding our expectations. It perfectly captures our vision for product innovation."
Sarah Chen
Head of Product Marketing, Maze

Increase Conversions

Animated product videos build trust and credibility by showcasing your product's features and functionality in an engaging way.

Engaging videos simplify complex products, making it easier for your audience to understand their value and benefits.

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About Advids

Advids is a team of kind, thoughtful creatives specializing in product explainer video production since 2012. We are storytellers, scriptwriters, 2D/3D animators, voiceover artists, sound designers, and video editors. We've been called product demo video experts, explainer video gurus, animated product video specialists, top product video production company, and more. But above all else, we're your product explainer video production partners.

Let's get curious, dive in, and discover how Advids' product explainer videos can supercharge your product marketing and boost your sales. Our combined experience in visual storytelling, animation, and product marketing ensures your message resonates with your target audience, driving conversions and brand growth.

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Product Explainer Video Examples

1. CM.com

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CM.com is a cloud software company offering payments solutions for businesses. The video is designed to demonstrate CM.com's ability to accept payments through multiple popular methods.

Video Design - This is a classic Product Explainer Video, employing a clear and engaging style. The video uses a bold, bright color palette, primarily blue and green, to capture attention and create a positive, energetic tone. Smooth transitions between scenes with simple illustrations help the user focus on the important information and streamline the presentation. The key selling point is effectively communicated through the use of numerous popular payment methods presented visually.

The video's bright colors, dynamic illustrations, and clear visual hierarchy successfully drive the video's objective and attract the attention of the viewer. The clean and vibrant animation style makes the video engaging while keeping it informative and appealing to businesses looking for payment solutions.

2. ST Engineering

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The video is designed to introduce ST Engineering's new solution, Skilleto, to training providers. Skilleto is a training management platform that aims to help providers digitise and simplify their workflow processes.

Video Design - Skilleto's Product Explainer Video utilizes bright and animated illustrations with a dynamic visual style, which is crucial for highlighting the key features and benefits of Skilleto. The illustrations are easy to understand and effectively communicate the complex problems that training providers face, such as manually calculating fees or handling cash payments. The animation helps to engage viewers and make the video more memorable.

The use of a bold and modern visual style in this video communicates the message of a platform that will make the lives of training providers easier. The video's tone is light, encouraging, and friendly, appealing to training providers who are seeking a more efficient and effective way to manage their training programs. The overall design makes it clear that Skilleto can help training providers save time and money. The use of illustrations over photographs makes the video accessible and relatable to a larger audience.

3. Quiltt

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Quiltt helps senior living facilities improve communication between residents, families, and staff. The video is designed to highlight how Quiltt’s software helps increase resident engagement and family communication.

Video Design - Quiltt uses a clean, minimalist style to create a simple yet effective Product Explainer Video. The video uses bright colors and simple animations to draw attention to the features of the platform. The graphics are crisp and clear, making the software easy to understand. The video uses a combination of illustration and animation, and employs a simple color palette that is easy on the eyes.

This style of visual design is effective in communicating the objective of the video, which is to show how Quiltt’s platform helps senior living facilities increase resident engagement and family communication. The cheerful tone of the video helps create a sense of trust and reassurance, which is particularly important for this target audience. The use of imagery, such as the Earth and connected families, drives the message home: Quiltt helps connect people.

4. ChannelAdvisor

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ChannelAdvisor centralises your marketplace integrations, automates critical tasks, and optimises performance. The video is designed to show how ChannelAdvisor can help you reach more customers and expand into new channels with ease.

Video Design - The video uses a bright and engaging visual design with simple, clean graphics. It features a friendly cartoon character and clear visuals of the platform interface. The video incorporates visual elements that represent inventory, sales, customer data, and marketing, which helps viewers understand the product's functions. This video style is a good example of a ""Product Explainer Video"" that is easily understood by a wide audience.

The visual style of the video clearly communicates its objective by showcasing ChannelAdvisor's features and the benefits it offers to its users. The use of bright colors, simplified graphics, and engaging animation creates a positive and approachable tone. The video's narrative emphasises the ease of use and powerful capabilities of ChannelAdvisor. The video successfully portrays how ChannelAdvisor helps businesses sell more efficiently and expand their reach, all from a single integration. The video successfully connects the visual design to the video goal and successfully drives a desired action by clearly outlining the product's value proposition.

5. Jks Systems

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Jks Systems is a company that specializes in virtualization technology. This video is designed to show how their solutions can help improve efficiency in data centers.

Video Design - This Product Explainer Video utilizes a simple design, featuring clean lines and bright colors. The use of animated graphics to explain the technology is very effective. Jks Systems uses icons, charts, and diagrams to make complex concepts easy to understand.

The visual style of the video clearly communicates the company's goal to drive sustainable growth and contribute to a net positive future. The use of graphics and animation helps engage the viewer and make the complex subject matter accessible. This video's overall tone is professional, informative, and optimistic. The video shows how Jks Systems technology can help companies reduce their carbon footprint.

How Advids pricing work for Product Explainer Videos?

Advids offers transparent, value-driven pricing for product explainer videos. Our fixed-fee model ensures budget predictability and exceptional results.

Our all-inclusive pricing features:

Predictable Budget: Fixed fees, transparent cost breakdowns, and complete budget control.
Client Focus: We prioritize your vision, handling revisions swiftly and collaboratively.
Simplified Project Management: Dedicated project leads ensure smooth production and quick approvals.
Transparency: Complete transparency: all details included, ensuring consistent delivery.

Fixed fees let you focus on creativity. We offer various styles to suit your needs, creating high-quality marketing videos that boost your marketing.

Example: 60-second explainer video (multiple revisions included) for an AI-powered health device.

Minimalist Showcase (USD 1000-1500): Clean visuals, smooth transitions; ideal for product demos.

Conceptual Animation (USD 1500-2000): Animated sequences illustrating benefits and user scenarios.

Lifestyle Integration (USD 2000-3000): Visually rich scenes showing everyday use, creating emotional connection.

Detailed Feature Breakdown (USD 3000-4500): Dynamic graphics showcasing components, details, and functionality.

Scientific Visualization (USD 4500-6000): Microscopic views and data visualizations; ideal for showcasing cutting-edge tech.

What content team from Advids is assigned and their expertise?

At Advids, we dedicate a team of product explainer video specialists to elevate your product's story. We meticulously craft engaging visuals and persuasive storytelling that resonates with your target audience, driving conversions and boosting brand recognition. Our product video creators blend artistic vision with your marketing objectives to deliver impactful video content that achieves measurable results. Each Advids team member combines a deep understanding of your brand voice with cutting-edge animation techniques and video production expertise.

Your dedicated project team includes:

Creative Director: Leading the project vision, our Creative Director spearheads research, scripting, and visualization, ensuring your product explainer video effectively communicates your key message and resonates with your viewers.
Storyboard Artist: A visual storyteller, our Storyboard Artist transforms the script into a compelling visual narrative, outlining key scenes, character interactions, and animation style for a captivating product demo video.
2D/3D Animator: Bringing the storyboard to life, our skilled animators create stunning visuals, seamlessly blending motion graphics, character animation, and visual effects to showcase your product's features and benefits in an engaging and informative way. We tailor the animation style—Motion Graphics, Whiteboard Animation, or Character Animation—to perfectly suit your product and target audience.
Voiceover Artist: The Voiceover Artist provides a clear and compelling narration, adding personality and emotion to your product video, enhancing audience engagement and understanding of your product's value.
Sound Designer: Our Sound Designer creates a rich audio landscape, incorporating music, sound effects, and professional voiceover to enhance the emotional impact and overall viewing experience of your explainer video.
Video Editor: With a keen eye for detail, our Video Editor assembles all elements, ensuring seamless transitions, polished visuals, and a cohesive final product that effectively communicates your product's story and drives desired actions.

What experience Advids has in Product Explainer Video production?

Advids' creative team produces concise, impactful product explainer videos that resonate with your target audience. We offer diverse 3D walkthrough styles, including interactive demos, exploded views , and virtual tours, leveraging our product design expertise to boost engagement and conversions. Our 3D specialists meticulously craft each video, seamlessly integrating with your marketing strategy . We create videos that not only explain features and benefits but also tell a compelling story, fostering a deeper understanding of your product's value. From concept to completion, we deliver exceptional quality.

Our Video Production Expertise:

Industries Served: We've served manufacturing, healthcare, technology, real estate, and architecture, transforming complex information into engaging video content. Our industry specialists create effective videos communicating with professionals, consumers, and investors, showcasing unique selling points and competitive advantages.

Years of Experience: With 12 years of experience and thousands of videos created, we've honed our expertise across various formats, helping businesses achieve marketing and sales goals. Our experience ensures on-time, in-budget delivery.

Unique Video Production Process: We begin with thorough research, analyzing your audience, competition, and product features. We develop a detailed storyboard and script, outlining the narrative, visual style, and call to action. Our 3D artists bring your product to life with stunning visuals. We incorporate music, sound effects, and voiceover narration to enhance the viewing experience. We maintain open communication, incorporating your feedback throughout the process. We collaborate closely to create a video that effectively communicates your product's value and achieves your business objectives. Partner with Advids today.

Frequently Asked Questions

Product explainer videos work best when kept between 60 to 90 seconds, ensuring maximum engagement and impact.

Complex features can be simplified using clear icons, animations, and concise text, focusing on core functionalities.

Crucial pre-production steps include detailed scriptwriting, storyboarding, and gathering all necessary product information.

Visuals should align with the script, highlighting key features and benefits effectively.

Avoid common mistakes like technical jargon, lack of focus, and poor audio.

A clear call to action should use direct language, strategic placement, and visual prominence.

2D motion graphics, character animation, and whiteboard animation are effective styles for product explainer videos.

Key product benefits can be visually highlighted using graphics, text callouts, and animation, showcasing how the product solves problems.

Make product explanation videos engaging through compelling narratives, dynamic visuals, and clear messaging.

Best scripting practices include starting with a problem, presenting the solution, and ending with a clear call to action.

Ensure your product's value is easily understood by focusing on core benefits, using clear language, and showcasing it in action.

Convey trust and credibility through professional visuals, testimonials, and real-world applications.

Relatable characters that embody the brand and connect with the target audience are effective.

Make product showcases memorable through unique visuals, catchy soundtracks, and clear messaging.

Screen recordings, motion graphics, and real-world demonstrations are effective visual explanation techniques.

Product Explainer Production

Looking for a partner to elevate your product? At Advids, we understand that a product explainer video needs to be more than just informative; it needs to be engaging.

  • We craft clear, concise messaging, highlighting key product features.
  • Our Product Explainer video production production process is designed to deliver results.
  • A compelling product explainer video can transform how your audience perceives your product.

Let Advids show you how a stunning product explainer video can transform your marketing efforts.

Production Process

Ready to transform your idea into a compelling product explainer video? At Advids, we know pre-production is the secret sauce. It's where we lay the groundwork for a video that truly connects with your audience. Our Product Explainer Video Production process ensures every detail is covered.

  • First, define your audience, understand their needs.
  • Next, identify your core message, what's the key takeaway?
  • Then, set a clear call to action, what do you want viewers to do?

As a leading Product Explainer Video Production agency, we believe a solid plan is vital. At our product explainer video studio, we guide you through each step, from script to storyboard. This is where your product explainer video starts to take shape. Let Advids help you make your vision a reality.