Product Screencast Video Production

Videos To Supercharge Product Adoption

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Great team of creatives
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6000+ Videos created for 3400+ startups and enterprises
Product Screencast Video Production

Simplify Complex Ideas



Visual product screencast videos break down intricate processes into digestible steps, guiding viewers through your product's functionality with ease.

Engaging, product screencast videos clearly demonstrate your software's value proposition, making it easier for potential customers to understand and visualize its benefits.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Andrew Smith
Senior Marketing Manager, Comfort Connect

I've completed 4 video projects with the Advids team and each time they have been collaborative, engaging and responsive. This particular project had a strict deadline which they were able to meet. Quality is great, once a storyboard is outlined, minimal edits needed. Special thanks to Arijit & Priyam for their assistance in getting this over the line. Definitely 2 thumbs up!

Aashish Singhvi
CEO, DvSum

Highly skilled and professional video production company. From the first interaction to final delivery, Advids team was prompt in communication and delivered high quality work on-time. Their platform made it very easy to see to collaborate and have all communication and project assets in one place. Providing a single point of contact who co-ordinates all work made it very easy for me as a client to maintain a single thread of communication. Highly recommended!!

Wellsprings For Women
Thought Leader, Wellsprings for Women

We worked with the ADVIDS team to produce 4 animated videos depicting quite complex concepts related to anti Racism. We have found the team to be very flexible, patient, understanding, helpful, resourceful. They persevered with us as we grappled in conveying the messages intended. We worked hard with ADVIDS over a number of versions and iterations until we were very happy with end production. Thank you ADVIDS for the great job you have done.

American Gas Safety
Chief Estimator, AGS Controls

Really professional service, get price, quick turn around. The video came out great, making edits was easy and efficient. The team look after you very well, walk you through the steps, you have a dashboard where you can view the progress and contact support at any time. We are very happy we found Advids and will be working with them again.


About Advids


At Advids, we're a team of passionate creatives specializing in product screencast video production since 2012. We're screencast specialists, UI/UX enthusiasts, motion graphic artists, voiceover artists, sound designers, and video editors. We've been called a screencast video production company, a product demo video agency, a software tutorial studio, screen recording masters, and more. But above all else, we're your product screencast video production partners.

Let's collaborate and explore how Advids can create compelling product screencast videos that showcase your software or app's functionality, boosting user engagement and driving conversions. Our meticulous approach to scripting, recording, and editing ensures high-quality videos that clearly communicate your product's value proposition.

Our clients trust Advids for product screencasts. Here is why we believe in the power of videos.

  • 27% of B2B marketers are creating more thought leadership content.
  • 96% of marketers agree that the optimal length of a marketing video is under 10 minutes.
  • 89% of marketers witness a boost in their returns when they incorporate personalization into their campaigns.
  • Live video will continue to dominate internet traffic, with an estimated 25% of total traffic expected to be from live videos by 2025.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk


Product Screencast Video Production - What We Offer


Product screencast videos are compelling tools for businesses to showcase their digital products or services engagingly and informatively. At Advids, we specialize in creating high-quality product screencast videos that captivate your audience and drive conversions. Our team of experienced video producers understands the nuances of effectively communicating the value of your product through clear visuals, concise messaging, and seamless screen recordings.

Here are some types of product screencast videos we offer:

  • Product Demo Videos:

    Showcase the features and benefits of your product.

    • Step-by-step guide on how to use your product.
    • Highlight the key functionalities and use cases.
  • Software Tutorial Videos:

    Provide in-depth instructions on using your software.

    • Break down complex processes into easy-to-understand steps.
    • Help users get the most out of your software.
  • Training Videos:

    Educate your employees or customers on your product or service.

    • Onboarding new users effectively.
    • Improve product adoption and customer satisfaction.
  • Explainer Videos:

    Simplify complex concepts related to your product.

    • Make your product more approachable for a wider audience.
    • Increase understanding and engagement.


How Advids pricing work for Product Screencast Videos?


Advids offers transparent, value-driven pricing for product screencast video production. Our fixed-fee model ensures predictable budgets and eliminates surprises. We prioritize creative collaboration and exceptional results, delivering a premium video creation experience that consistently exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything within the agreed scope, giving you budget control from the outset.
Client Focus: We are dedicated to realizing your vision, not adding costs. Minor edits and feedback are handled swiftly and flexibly. Our project experience and creative talent remain consistent regardless of budget.
Simplified Project Management: Dedicated project leads ensure seamless video production and feedback integration. Fixed costs expedite approvals, streamlining delivery.
Transparency: Every detail, from screen capture setup to final render, is included. No surprises, just consistent delivery and ongoing support.

Multiple revisions are included in all packages.

We believe in providing exceptional value in product screencast video creation. Our focus is on delivering high-quality screen recordings, dynamic visuals, and engaging narratives that resonate with your target audience. We understand the nuances of software demonstrations, product tutorials, and training videos, and we tailor our approach to meet your specific objectives. Factors influencing pricing include video length, animation complexity, level of detail, and integration with existing materials.

Here's an example of pricing for a 60-second product screencast video for a novel bio-printing software used in regenerative medicine, aimed at medical professionals:

Clean Interface Demo (USD 1000-1500): A crisp screen recording highlighting key software features, UI/UX elements, and basic workflow. Optimized for clarity and conciseness, emphasizing user-friendliness and core functionality.
Workflow Visualization (USD 1500-2000): Screen capture integrated with motion graphics illustrating data flow, bio-printing process stages, and software algorithms. Enhances viewer engagement and understanding of technical aspects.
Interactive Simulation (USD 2000-3000): Screen recording combined with interactive elements, allowing viewers to explore different software modules, adjust parameters, and visualize outcomes. Provides a hands-on experience and deeper engagement with the software.
Detailed Technical Explainer (USD 3000-4500): Screen capture enriched with animated diagrams, callouts, and annotations explaining complex technical concepts. Maximizes information delivery and clarifies intricate functionalities of the software.
Integrated Case Study (USD 4500-6000): Screen recording interwoven with real-world footage of medical professionals using the software, patient testimonials, and outcome data. Demonstrates real-world applications and builds credibility for the product.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of screencast video production specialists to elevate your product demos and tutorials. We meticulously craft engaging screen recordings with clear narrations and intuitive visuals, transforming complex processes into compelling video content. Our product screencast video creators blend technical expertise with creative storytelling, ensuring your software or product shines. Each Advids team member combines a deep understanding of user experience with cutting-edge video production techniques to deliver high-impact screencasts that drive conversions and boost user engagement.

Your project's content team includes:

Creative Director: Leading the project vision, our Creative Director researches your product, scripts the screencast, and visualizes the optimal flow for maximum viewer engagement. They ensure your product's value proposition is clearly and concisely communicated.
Screencast Specialist: Our Screencast Specialist is a master of screen recording software, capturing crystal-clear footage of your product in action. They expertly navigate software interfaces, highlighting key features and functionalities with precision and clarity for a seamless viewing experience.
Motion Graphics Designer: This designer adds visual flair to your screencast with animated elements, callouts, and lower thirds. Their motion design expertise elevates the visual appeal and enhances understanding of complex concepts, making your product demo more dynamic and engaging.
Voiceover Artist: Our professional Voiceover Artist delivers clear, concise, and engaging narration that complements the visuals. Their voice adds personality and professionalism to your screencast, guiding viewers through the product demo.
Sound Designer: The Sound Designer crafts a professional soundscape with music and sound effects that enhance the viewing experience. They ensure audio clarity and balance, creating an immersive and engaging environment for your product demonstration.
Video Editor: Our skilled Video Editor assembles all the elements into a polished final product. They expertly synchronize visuals with audio, add transitions, and optimize the video for various platforms, ensuring a seamless and professional presentation of your product screencast.


What experience Advids has in Product Screencast Video production?


Advids' creative team expertly produces product screencast videos, transforming complex software functions and product features into clear, concise, and engaging tutorials. Our design capabilities include screen recording, motion graphics, voiceover narration, and intuitive visual cues to create informative and visually appealing screencasts. We leverage UX principles and video production best practices to create product screencast videos that enhance user comprehension and drive product adoption. Our product screencast video specialists and designers meticulously research your product to showcase its value proposition and key features effectively.

Our video production expertise and industry experience:

Industries: We've served diverse industries, including SaaS, e-learning, technology, healthcare, and finance, transforming intricate product functionalities into easily digestible video content. Our industry specialists understand sector-specific user needs and technological landscapes, creating videos that resonate with your target audience. This industry knowledge makes Advids the ideal partner for producing highly effective product screencast videos tailored to your specific market.

Years: With 12 years of experience simplifying complex information through video, we’ve honed our expertise in creating product demos, training videos, and promotional screencasts designed for measurable business outcomes. We've continually refined our approach to product screencast video production, incorporating the latest software and design trends to ensure maximum impact and user engagement.

How we produce unique videos: We begin every product screencast video project with in-depth research, analyzing your target audience, product features, and business objectives. We identify key content hooks and user pain points to craft screencasts that are not only informative but also captivating. We understand the importance of clear and concise messaging, using visual storytelling and intuitive screen recordings to guide viewers through complex processes with ease. We meticulously plan each screencast, incorporating voiceover narration, on-screen text, and motion graphics to enhance understanding and maintain viewer interest. Our approach to product screencast video production goes beyond simply capturing screen activity; we focus on creating a compelling narrative that showcases your product's value and empowers your users.


FAQ

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Can Advids provide client references for screencast video work?

Absolutely! We're happy to share client references showcasing our screencast expertise. See how we've helped others achieve their video goals.

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What is Advids' process for creating a screencast video brief?

Our collaborative screencast brief process captures your product's essence and target audience, creating a roadmap for video success. Let's craft a winning brief together!

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What video language and localization options does Advids offer?

Reach a global audience with our multilingual video options. We offer translation, subtitling, and voice-over in numerous languages. Expand your reach with Advids!

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What post-delivery support does Advids offer for screencast videos?

We provide post-delivery support for your screencast videos, ensuring they remain effective and up-to-date. Partner with us for long-term success.

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How does Advids manage product screencast video projects?

We orchestrate screencast video projects with a dedicated team, ensuring seamless execution from concept to delivery. Connect with us to discuss your project!

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How does Advids approach scripting for product screencast videos?

We craft compelling screencast scripts that highlight your product's value, engaging your audience and driving conversions. Let's tell your product's story!

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How does Advids incorporate brand guidelines into screencast videos?

Your brand guidelines are our compass. We seamlessly integrate them into every aspect of screencast production, ensuring consistent brand identity. Let us amplify your brand!

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Who is my point of contact at Advids for screencast video projects?

Your dedicated Customer Success Manager and Creative Director will be your project champions. Experience personalized support from start to finish.

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What quality management processes does Advids use for screencast videos?

Rigorous quality checks at every stage guarantee top-notch screencast videos that meet your brand standards. Experience the Advids difference.

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What is Advids' end-to-end screencast video production process?

Our end-to-end screencast process covers everything from concept to delivery, ensuring a smooth and stress-free experience. Let us handle the details, you focus on the big picture.

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How many revisions does Advids offer for screencast videos?

We offer flexible revisions, ensuring your feedback shapes the final screencast video. Your satisfaction is our priority. Let's create something amazing together!

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How does Advids handle client communication during screencast video production?

Open communication is key. We use Slack and Zoom for seamless collaboration throughout your screencast project. Stay connected and informed every step of the way.

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What expertise does the Advids team have in screencast video production?

Our screencast experts excel in scripting, recording, editing, animation, and post-production, ensuring captivating videos that drive results. Explore our portfolio for inspiration!

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What different styles of screencast videos can Advids produce?

From concise product demos to engaging tutorials, we create diverse screencast styles tailored to your audience. Let's find the perfect style for your message.

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How long does it typically take Advids to produce a screencast video?

Screencast video production typically takes 3-8 weeks, depending on complexity. We'll provide a precise timeline after understanding your specific needs. Ready to get started?


Product Screencast Video Examples

1. TransImpact

TransImpact is a business analytics company that provides data-driven insights to help clients make informed decisions. The video is designed to highlight the importance of data and TransImpact's ability to deliver the precise information needed to make a difference.

Video Design - The video utilizes a bright, simple style with bold colors and clean lines. It employs a product screencast video style to visually explain the product's key features. The graphic design is modern and visually appealing, featuring clear visuals of the product's interface.

The visual design of the video aligns with the message of precision and clarity. The use of minimal animation and graphic elements emphasizes the focus on data, showcasing the impact it can have on business outcomes. The clean, modern aesthetic of the video creates a tone of professionalism and trust, effectively communicating TransImpact's commitment to providing high-quality data analytics solutions.

2. Centili

Centili is a global digital monetisation company focused on driving growth for its clients. The video is designed to introduce Centili Maestro, a platform-as-a-service solution for managing monetisation ecosystems.

Video Design - Centili Maestro is showcased through a Product Screencast Video. A simple animated character interacts with graphic elements to explain the product's features. The use of bright colors and playful animation style helps create an engaging and approachable experience. The design elements of the video follow a consistent visual style using a vibrant color palette and clear illustrations, ensuring that the video is visually appealing and easy to understand.


The video highlights the benefits of Centili Maestro by showcasing its ease of use, broad functionality, and ability to connect with mobile operators. By using a combination of animated graphics and visual cues, Centili effectively communicates the platform's advantages and emphasizes its user-friendly nature. The video's optimistic tone and upbeat music reinforce the positive message and communicate the value proposition of Centili Maestro.

3. IQVIA

IQVIA Vigilance Detect helps pharma companies identify drug and device-related events from social media and digital data. The video is designed to showcase this innovative solution and its ability to transform safety technology.

Video Design - This Product Screencast Video uses clean, modern graphics and a blue color scheme. Simple line icons clearly represent the solution’s functionality. This style effectively conveys the idea of data analysis and identification of safety risks.

The visuals in the video enhance the narrative by showing how IQVIA Vigilance Detect gathers real-time information and analyzes large amounts of data. This helps highlight the solution’s advanced capabilities and the importance of safety in the pharmaceutical industry. The video’s tone is professional and informative, reflecting the seriousness of the subject matter and the value of the solution.

4. Awardco

Awardco is a platform that helps businesses recognize employees and reward them for their hard work. This video is designed to demonstrate the ease of use and the benefits of using Awardco.

Video Design - The video uses a clean, modern, and animated design style with bold colors and simple illustrations. This minimalist approach enhances the clarity of the narrative and makes it a good Product Screencast Video. The platform's user interface is prominently featured. It is showcased on a variety of devices, highlighting the platform’s accessibility.

The video successfully communicates the ease of use and effectiveness of Awardco. The simple, lighthearted animations, coupled with a positive tone, create a sense of encouragement and positivity. The video emphasizes the simple approach of Awardco for recognizing and rewarding employees for their contributions and ultimately driving positive engagement.

5. AWS

AWS is a cloud platform with services designed to help companies utilize their data to optimize industrial processes. This video is designed to explain how machine learning can be a game-changer in industrial operations.

Video Design - This is a product screencast video that uses a combination of simple graphics and concise animations. The visual design of the video is clean and minimalist. The use of simple line icons, such as a conveyor belt, sensor, and wrench, helps to communicate the concepts in a clear and engaging manner. This style makes the video easy to follow and keeps it engaging for viewers interested in industrial applications.

The video style is consistent with AWS's brand identity. It utilizes a dark blue background which is also a prominent color used in their branding. The use of simple line animations and the focus on clear and concise messaging allow the video to communicate the message effectively without overwhelming the viewer with too much information. The use of animations helps to bring the concepts to life, while the simplicity of the design ensures that the video is easily understood.

What is Product Screencast Video?

A Product screencast video is a digital recording of a computer screen, often with audio narration, used to demonstrate or explain a product, software, or process. It captures the screen activity, allowing viewers to see exactly how something works or is used.

Product screencast videos are commonly used for product demos, training materials, explainer videos, app previews, and customer support tutorials. They can be used to showcase features, benefits, and functionalities of a product or service in a clear and concise way.


What is Product Screencast Video Production?

Product Screencast video production is the process of creating high-quality screencast videos that effectively showcase a product or service. It involves planning, scripting, recording, editing, and optimizing the video to ensure it meets the desired objectives and engages the target audience.

A typical Product Screencast Video Production timeline can range from 2-6 weeks, depending on the complexity of the project and the desired level of detail. This includes time for scriptwriting, storyboarding, screen recording, voiceover recording, animation, editing, and revisions.


What is the Product Screencast Video Production process?

  • Conceptualization and Scripting: Define the video's purpose, target audience, and key message. Develop a clear and concise script that aligns with the chosen video type.
  • Storyboard and Style Frames: Create a visual representation of the video's flow and design, including key scenes, transitions, and visual elements.
  • Screen Recording and Voiceover: Capture high-quality screen recordings of the product or software in action. Record a professional voiceover that complements the visuals and script.
  • Motion Graphics and Animation: Add motion graphics, animations, and visual effects to enhance the video's engagement and clarity.
  • Sound Design and Music: Incorporate appropriate sound effects and background music to create a cohesive and immersive audio experience.
  • Editing and Post-Production: Edit the video footage, voiceover, motion graphics, and sound elements into a polished final product.
  • Review and Feedback: Share the video with stakeholders for review and feedback. Make necessary revisions based on the feedback received.
  • Final Delivery and Optimization: Export the video in the desired format and resolution. Optimize the video for different platforms and devices.

What makes Product Screencast Video unique?

Product Screencast Video production focuses on four main things: clear communication, visual engagement, concise delivery, and a strong call to action. These elements work together to create a video that is both informative and persuasive.

The best Product Screencast Video creations have these visual characteristics: high-quality screen recordings, clear and concise text overlays, engaging animations, and a professional overall look and feel.

Product Screencast Videos are among the most popular video production types because they are highly effective at explaining complex concepts in a simple and easy-to-understand way. They can be used to educate, inform, and persuade viewers, making them a valuable tool for businesses of all sizes.


Product Screencast Video benefits

Comprehensive product walkthrough

A comprehensive product walkthrough is a powerful way to showcase the features and benefits of your product. By using a Product Screencast Video, you can guide viewers through the entire user experience, from the initial setup to the advanced features. This visual journey helps users understand how your product works and how it can solve their problems.

Illustrative product features

Illustrative product features are key to making your product stand out. product screencast videos allow you to highlight the unique features of your product in a visually engaging way. You can zoom in on specific elements, use animations to emphasize key points, and provide clear explanations of how each feature works.

visually compelling product benefits

Visually compelling product benefits are essential for attracting and converting customers. Product Screencast Videos allow you to showcase the benefits of your product in a way that resonates with viewers. By using visuals, you can demonstrate how your product solves real-world problems and improves users' lives.

Detailed product usage

Detailed product usage is crucial for user adoption. Product Screencast Videos provide a step-by-step guide to using your product. This helps users understand how to navigate the interface, perform specific tasks, and get the most out of your product.

Clear product workflow

Clear product workflow is essential for user satisfaction. Product Screencast Videos can visually illustrate the entire workflow of your product. This helps users understand how different features work together and how they can achieve their desired outcomes.

User interface preview

User interface preview is a great way to entice potential users. Product Screencast Videos allow you to showcase the user interface of your product in a visually appealing way. This gives users a glimpse of the product's design and functionality, making them more likely to try it out.

Product value proposition

Product value proposition is the core message of your product. Product Screencast Videos can effectively communicate your product's value proposition. By using visuals, you can demonstrate how your product solves a specific problem, meets a particular need, or offers a unique advantage.

Product integration visuals

Product integration visuals are essential for showcasing the compatibility of your product. Product Screencast Videos can visually demonstrate how your product integrates with other systems or platforms. This helps users understand how your product fits into their existing workflows and how it can enhance their overall experience.

Simplify complex features

Simplify complex features is a key to user adoption. Product Screencast Videos can break down complex features into easy-to-understand steps. This helps users grasp the functionality of your product without feeling overwhelmed.

Enhance user engagement

Enhance user engagement is a key to product success. Product Screencast Videos can make your product more engaging by using visuals, animations, and interactive elements. This keeps users interested and motivated to learn more about your product.

Product use case scenarios

Product use case scenarios are a great way to demonstrate the versatility of your product. Product Screencast Videos can showcase how your product can be used in different situations. This helps users understand the potential applications of your product and how it can benefit them.

Visualize product benefits

Visualize product benefits is a powerful way to connect with your audience. Product Screencast Videos allow you to present the benefits of your product in a visually compelling way. This helps users understand how your product can improve their lives and make them more likely to purchase it.


How to make Product Screencast Video engaging?

Captivating product demonstration

The key to creating an engaging Product Screencast Video is a captivating product demonstration. This means showcasing your product in a way that grabs viewers' attention and keeps them interested. Think about how you can use visuals, animations, and interactive elements to make your video more dynamic and exciting.

Intriguing product presentation

Intriguing product presentation is crucial for keeping viewers engaged. This means presenting your product in a way that sparks curiosity and makes viewers want to learn more. Think about how you can use storytelling, humor, and relatable examples to make your video more engaging.

Compelling product narrative

A compelling product narrative is essential for creating a lasting impression. This means telling a story about your product that resonates with viewers and makes them feel connected to it. Think about how you can use visuals, animations, and music to create a narrative that is both informative and entertaining.


How to create Product Screencast Video script?

Comprehensive product overview

A comprehensive product overview is the foundation of a good Product Screencast Video script. This means outlining the key features and benefits of your product in a clear and concise way. Think about how you can structure your script to provide a logical flow of information and keep viewers engaged.

Detailed product walkthrough

Detailed product walkthrough is essential for creating a user-friendly Product Screencast Video script. This means providing step-by-step instructions on how to use your product. Think about how you can use visuals, animations, and voiceover to make your script easy to follow and understand.

Compelling product narrative

A compelling product narrative is essential for creating a memorable Product Screencast Video script. This means telling a story about your product that resonates with viewers and makes them feel connected to it. Think about how you can use visuals, animations, and music to create a narrative that is both informative and entertaining.


Step by step guide for Product Screencast Video pre production

Strategic product planning

Strategic product planning is the first step in creating a successful Product Screencast Video. This means identifying your target audience, defining your key message, and outlining the goals of your video.

Detailed product script

A detailed product script is essential for creating a cohesive and engaging Product Screencast Video. This means outlining the content of your video, including the introduction, body, and conclusion.

Visual product storyboard

A visual product storyboard is a roadmap for your Product Screencast Video. This means creating a series of sketches or images that illustrate the key scenes and transitions in your video.

Product screen recording

Product screen recording is the heart of your Product Screencast Video. This means capturing the screen activity of your product, including the user interface, features, and functionality.

Product voiceover recording

Product voiceover recording adds a human touch to your Product Screencast Video. This means recording a narration that explains the features and benefits of your product in a clear and engaging way.

Product music selection

Product music selection sets the tone and mood of your Product Screencast Video. This means choosing music that complements the visuals and enhances the overall experience.

- Define target audience

- Outline video goals

- Create product script

- Design storyboard visuals

- Record screen activity

- Select background music