Glean
Glean's video was created to define the expanding ecosystem of services living within their unified streaming platform. Operating in the competitive digital media sector, the brand addresses the friction of fragmented content delivery. Without a centralized hub, Media Consumers face escalating subscription fatigue and missed opportunities for premium content access. We focused on a unified content hub to demonstrate the immediate value of streamlined entertainment discovery.
Our design team prioritized a tile-based UI layout that emphasizes icon recognition and brand variety. This streaming service visual preview utilizes a grid of recognizable platform logos like Apple TV+ and iQIYI to build instant familiarity. By arranging these interfaces in a clean, structured composition and emphasizing the 70% Off promotional text, we highlight the breadth of the offering so that Media Consumers immediately grasp the value of the centralized event.
The motion strategy utilizes rapid transitions and kinetic typography to maintain high energy throughout the campaign-driven digital asset. A central gift box motif routes the viewer's focus toward the specific temporal benefits of three months of free access. Advids designed this high-energy aesthetic to reduce cognitive load by using bold, large-scale text elements, ensuring the final call to action is authoritative and establishes immediate brand trust.