Software Platform Overview Video Creation

Software Videos To Drive Signups & Conversion

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Great team of creatives
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Streamlined process
6000+ Videos created for 3400+ startups and enterprises

Software Platform Overview Video Creation

Showcase Features



Compelling video simplifies complex software concepts, making it easier for viewers to understand and appreciate your platform's value proposition.

Engaging video is a powerful way to showcase your software platform's features and benefits, captivating your audience with a dynamic presentation.


Testimonials


Hear from Founders , Marketers & Product Managers who are using Advids to create video content that engage customers

Russell Cook
Partner, Matte Black Brand Agency

ADVIDS is a professional outfit. Very happy with the end result!

Working with a team for an animation can be tricky as I have experienced on various occasions. Was a little reluctant to try them out as I had teething issues with others in the past. With a lot of persistence on their part and a willingness to give it a go on mine... I can happily recommend them. Like many projects like this; a good brief and solid communication can guarantee expectations are met from both sides. No lack to their commitment (if anything, delays were on me). Great final result.

If you are unsure of an offshore project - give it a go. I'll be looking at other projects in the future.

Elie Tokpo
Senior Marketing Associate, KYA Energy

We had a wonderful experience working with Advids. They are efficient, responsive and focused on customer care. Their platform is a great tool to help you follow step by step the video production. I totally recommand them to you like us you want to create insightful video animations.

Tal Bakish
Entrepreneur, Elssway

ADVIDS prepared a 3D animation for us in a very good price and good schedule. The process was clear and convenient for remote online. The team is responsive and cooperation was good. The work result is very professional and any request for changes was accepted with no affect on the overall budget. it was a pleasure and we will cooperate with them more in the future

Sheldon Mydat
Founder & CEO, Suppeco

Our team at Suppeco used ADVIDS recently, and I must say it’s been a great experience. Every single stage of the production process has been very clear and extremely collaborative. The team really listened to our needs and crafted exactly what we wanted through an iterative edit process. Incredibly pleased with the end results (three videos). We will be working with ADVIDS again soon without any doubt.


About Advids


At Advids, we're a team of passionate creatives specializing in crafting compelling Software Platform Overview Videos since 2012. We're strategists, software experts, scriptwriters, storyboard artists, animators, voiceover artists, and video editors. We've been called a software demo video production company, a SaaS explainer video agency, a platform walkthrough video studio, screencast masters, and more. But above all else, we're your software video production partners.

Let's collaborate and explore how a captivating Software Platform Overview Video can elevate your software's visibility and drive user engagement. Our team's deep understanding of software functionalities, combined with our storytelling expertise, ensures your platform's key features and benefits shine through. We meticulously craft each video to resonate with your target audience, maximizing impact and driving conversions.

Our clients trust Advids for software platform overview videos. Here is why we believe in the power of videos.

  • 81% of marketers say content created with generative AI performs the same or better than fully human-created content.
  • B2B digital advertising spend to hit $18.5 billion by 2024.
  • Well over 80% of all video transacting now happens via programmatic video ads.
  • Videos will account for 82% of all consumer internet traffic by 2025.
  • 7 in 10 people who encounter low quality video develop a negative impression of the brand that published it. Ew, that's bad.


Let's Talk

Service Catalogue


About Advids
What We Offer
Advids Pricing
Content Team For Software Platform Overview
Software Platform Overview Experience
Video Creation FAQ
Software Platform Overview Video Examples
What is Software Platform Overview Video?
Software Platform Overview Video Production
Production Process
Video Use Cases
Software Platform Overview Video Benefits
Increase Video Engagement
Video Script
Pre Production Guide

Software Platform Overview Video Creation - What We Offer


A software platform overview video effectively showcases your product's value proposition to potential customers. At Advids, we specialize in crafting compelling videos for businesses, helping you engage your target audience and drive conversions.

Here are some video types we offer for software platform overview creation:

  • Explainer Videos: Simplify complex features into easily digestible visuals.
  • Product Demo Videos: Provide a walkthrough of your platform's functionality.
  • Animated Videos: Engage viewers with captivating visuals and storytelling.
  • Screencast Videos: Showcase specific workflows and use cases.
  • Testimonial Videos: Build credibility with real user experiences.
  • Case Study Videos: Highlight successful implementations and results.


How Advids pricing work for Software Platform Overview Videos?


At Advids, we offer transparent, value-driven pricing for software platform overview video production. Our fixed-fee model ensures predictable budgeting and eliminates surprises, providing a premium video creation experience that exceeds expectations.

Our all-inclusive pricing includes:

Predictable Budget: Clear, comprehensive cost breakdowns. Fixed fees cover everything outlined in the scope, giving you control over your video budget from the outset.
Client Focus: We're passionate about bringing your vision to life, not adding extra costs. Minor edits and feedback are handled swiftly. Our experienced project team and creative talent collaborate to surpass your goals.
Simplified Project Management: Dedicated project leads ensure seamless video production and effective feedback integration. Fixed costs expedite approvals, streamlining the delivery process.
Transparency: Every detail is included, from script to licensing. We offer consistent delivery and ongoing support, with no surprises.

The cost of a software platform overview video depends on factors like video length, complexity, and animation style. Our pricing guarantees high-quality video creation services. We offer various software platform overview video packages to suit different budgets. Contact us for a personalized quote. Our pricing is competitive and offers excellent value.

Here's an example of pricing for a 60-second software platform overview video for a cutting-edge AI-powered materials discovery platform, designed to attract material scientists and research institutions. All prices include multiple revisions:

Clean Interface Focus (USD 1000-1500): Crisp visuals showcasing the platform interface, highlighting user experience and core workflows. Emphasizes intuitive design and key features.
Conceptual Data Visualization (USD 1500-2000): Animated data visualizations demonstrate the platform's analytical capabilities, revealing insights and patterns. Engaging visuals explain complex algorithms and research applications.
Scientific Storytelling (USD 2000-3000): A visually compelling narrative showcasing the platform's impact on materials research, highlighting breakthroughs and discoveries. Combines stylized animation and scientific accuracy.
Detailed Workflow Demonstration (USD 3000-4500): A comprehensive walkthrough of platform functionalities, demonstrating research workflows and data analysis tools. Includes detailed animation, screen recordings, and voiceover integration.
Integrated Research Simulation (USD 4500-6000): Advanced simulation showcasing the platform's predictive capabilities, visualizing material properties and experimental outcomes. Features high-fidelity animation, integrated data, and dynamic visuals.


What content team from Advids is assigned and their expertise?


At Advids, we dedicate a team of video production specialists to showcase your software platform's power. We transform complex functionalities into concise, engaging narratives, highlighting key features and benefits through clear visuals and compelling storytelling. Our team crafts platform demos, tutorials, and explainer videos that drive user engagement and boost conversions.

Your dedicated project team includes:

Creative Director: Leads the project vision, from initial software platform research and script development to impactful messaging and visual style. This role ensures seamless integration of platform demonstrations and user interface walkthroughs for maximum clarity.
UX/UI Designer: Designs intuitive and visually appealing screen recordings, motion graphics, and animations that simplify complex software workflows. The focus is on showcasing user-friendly interface navigation and essential platform features.
Technical Scriptwriter: Translates technical jargon into compelling narratives, crafting concise scripts that highlight the software's value and resonate with your target audience. This specialist excels in explaining software features and benefit-driven storytelling.
Screencast Specialist: Captures high-quality screen recordings, incorporating smooth transitions, zoom effects, and annotations to guide viewers through the platform's functionalities. This expert specializes in software demos and interactive tutorials.
Motion Graphics Artist: Creates engaging animated explainer videos, data visualizations, and iconography that enhance understanding and visual appeal. This role specializes in visualizing software architecture and abstract concepts.
Video Editor: Assembles all elements into a polished final product, adding music, sound effects, and voiceovers to create a seamless and engaging viewing experience. This expert optimizes video length and pacing for effective software platform overviews.


What experience Advids has in Software Platform Overview Video production?


Advids transforms complex software into engaging video narratives. We use screen capture, motion graphics, and 3D to showcase platform features. Our expertise delivers engaging videos that boost user engagement and adoption. Our team crafts videos aligned with your platform's value and target audience.

We serve SaaS, FinTech, Healthcare, EdTech, and E-commerce, creating easily digestible videos. We understand industry pain points and tailor videos accordingly. We ensure your software's value is clearly communicated.

With 12 years' experience, we create product demos, explainers, and software tutorial videos. This ensures efficient production and engaging videos. We research your audience, competition, and platform. We craft compelling narratives highlighting your software's advantages. We use clear communication and best visual practices. We collaborate closely to ensure the video meets your corporate video production goals. We prioritize user experience and visual appeal.


FAQ

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What is ideal video length for platform overview?

Platform overview videos ideally range from 60 seconds to 5 minutes, effectively showcasing key features while maintaining viewer interest.

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How to showcase core platform functionalities?

Core platform functionalities can be showcased through clear animations and on-screen graphics, emphasizing each feature's purpose and user benefits.

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How to maintain viewer engagement in the video?

Maintain viewer engagement through dynamic camera work, compelling visuals, and a well-paced narrative that keeps the audience informed.

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What visuals best demonstrate the platform interface?

Demonstrate platform interfaces with high-resolution screen recordings, animated callouts, and transitions to guide the viewer's eye.

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How to structure the platform overview narrative?

Structure platform overview narratives to highlight the problem, introduce the solution, demonstrate key features, and emphasize the platform's value.

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How to highlight the platform's unique value?

Emphasize a platform's unique value by showcasing key differentiators and user benefits through clear examples and demonstrations.

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How to clearly show the platform user experience?

Clearly demonstrate the platform user experience with real-time screen recordings, highlighting ease of navigation and intuitive design.

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How to showcase different user roles in the video?

Showcase different user roles by demonstrating how each interacts with the platform, highlighting specific features and benefits relevant to each.

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What is the best way to present the platform technology?

Present platform technology through clear explanations, animated graphics, and visual aids to simplify complex concepts for the audience.

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How to demonstrate the platform's workflow?

Demonstrate platform workflows through step-by-step animations, showing how users interact with the platform to achieve their goals.

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What is the best approach for a platform walkthrough video?

The best approach for a platform overview video combines clear explanations with compelling visuals, showcasing value and ease of use.

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How to make the overview video visually appealing?

Make overview videos visually appealing with modern design, dynamic animations, and a consistent color palette that aligns with the brand.

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How to align the video with our brand identity?

Align videos with brand identity by incorporating brand colors, fonts, and logo, ensuring a consistent visual experience.

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How to show the problem the platform solves?

Showcase the problem a platform solves by explaining pain points and demonstrating how the platform provides solutions.

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How to present the platform's future roadmap?

Present a platform's future roadmap through a concise, visually engaging timeline, highlighting key milestones and future developments.


Software Platform Overview Video Examples

1. 1Password

1Password offers secure integrations to help customers connect their existing security infrastructure with their 1Password Business account. This video is designed to illustrate the benefits of 1Password integrations and how they can help organizations strengthen their security posture.

Video Design - This Software Platform Overview Video uses a clean and modern aesthetic that prioritizes visual clarity. The video uses simple but impactful visuals to illustrate the concept of seamless integrations. A simple animation with a blue circle in the center of the screen showing an icon for 1Password and a series of other icons and textboxes surrounding it, which connect with the central circle by dotted lines, depict the various integrations. This visual style is highly effective for a Software Platform Overview Video because it allows viewers to quickly understand how 1Password connects with various tools that help businesses improve their overall security posture.

The video's visual style effectively communicates the goal of the video by showcasing how 1Password integrates with other security tools. The use of a clear and simple visual style helps to emphasize the value proposition of 1Password, making it easy for viewers to understand how it can benefit their security infrastructure. The overall tone of the video is professional and informative, reflecting the importance of security and the need for robust security solutions.

2. Hotjar

Hotjar is a software platform that helps businesses understand their website users. This video is designed to introduce Hotjar's new feature called "highlights".

Video Design - The video showcases the visual appeal of the "highlights" feature. The animation and graphics make it a great "Software Platform Overview Video". The video uses a simple, clean, and modern style to demonstrate how to use the tool. The animation features bright colors, and flat design elements to enhance the experience of the "highlights" feature.

The video uses a conversational tone to explain the benefit of the "highlights" feature. It shows the user how to cut out snippets of recordings and heatmaps to create collections of important insights, which can be shared with their team, and analyzed.

3. Google

Google Assistant is designed to keep your information private and secure. This video is designed to introduce Guest Mode, a feature that allows users to control their privacy on smart speakers and Smart Displays.

Video Design - This Software Platform Overview Video uses a minimalistic and vibrant style to introduce the concept of Guest Mode. The animation is simplistic and engaging. The video utilizes bright and cheerful color palettes that align with the brand's personality.

The video uses simple but effective visuals to highlight the concept of Guest Mode. The choice of a family setting with a mix of ages and a wide range of personalities showcases the value of this feature for a diverse audience. The use of clear and simple animations conveys the message of privacy and control, making it easily understandable. This tone reinforces that Google Assistant is a technology that aims to help users in their everyday lives, while emphasizing the importance of privacy and control.

4. 360Learning

360Learning is a software platform that helps companies onboard new employees efficiently. This video is designed to show the benefit of 360Learning for onboarding and to drive the audience to check out the platform.

Video Design - This video utilizes bright colors and minimalistic graphics, which are key elements that make this a good Software Platform Overview Video. The use of these visual elements creates a clean and professional look that is sure to attract a wide audience. The video utilizes colorful icons, diagrams, and graphics that highlight the features and benefits of the software platform, making it easy for viewers to understand. The use of animation brings the video to life.

The video uses a simple but effective visual style to communicate the objective of the video. 360Learning's design is focused on achieving a modern feel. The upbeat music and tone are engaging. 360Learning's onboarding platform is designed to create a fun and engaging experience for new employees, which will help them get up to speed quickly and become valuable members of the team.

5. Syncsort

Syncsort is a software platform that helps businesses scale their business with the help of its marketplace.
The video is designed to introduce the platform and its features.

Video Design - This Software Platform Overview Video is designed with a minimalist approach. It features flat illustrations in vibrant colors. The use of geometric shapes and simple lines creates a clean and modern feel. The video uses a lot of white space. The video transitions seamlessly between different scenes, and there is a lot of motion. The visual design of the video is impactful.

This video does a good job of explaining the concept and benefit of the Syncsort Connect platform by showing the user experience. The video uses a combination of animation, graphics, and music to create an engaging and informative experience.
The tone of the video is casual, approachable, and lighthearted. This video clearly explains the benefit of the platform using simple and easy to understand illustrations. This approach makes the message more accessible for a wider audience.

What is Software Platform Overview Video?

Advids is more than just a video production company; we are storytellers, brand builders, and creators of compelling product advertising videos that drive results. We understand the power of visual storytelling and leverage our expertise to craft videos that captivate audiences, boost brand awareness, and generate leads.

Our team of experienced professionals is dedicated to producing high-quality product advertising videos that resonate with your target audience and achieve your marketing goals.

Video Creation Expertise


Software Platform Overview Video Production

A product advertising video is a short, engaging video that aims to promote a product or service to a target audience. It showcases the product's features and benefits, highlighting its unique selling proposition and demonstrating its value to potential customers.

Product advertising videos are used across various marketing channels, including social media, websites, and email campaigns. They can be used to increase brand awareness, drive sales, and generate leads.


Production Process

A Software platform overview video is a concise and engaging video that provides a comprehensive overview of a software platform's features, functionalities, and benefits. It aims to educate potential users, customers, and stakeholders about the platform's capabilities and value proposition.

These videos are commonly used for marketing and sales purposes, onboarding new users, training employees, and attracting investors. They can be shared on websites, landing pages, social media platforms, and during presentations to effectively communicate the platform's essence and advantages.


Video Use Cases

Product advertising video production is a comprehensive process that involves planning, scripting, filming, editing, and distributing a video that effectively promotes a product or service. It requires a team of skilled professionals, including videographers, editors, animators, and sound engineers, to create a high-quality video that resonates with the target audience.

The typical timeline for product advertising video production can vary depending on the complexity of the project, but it generally takes 4-6 weeks to complete. This includes pre-production, production, and post-production stages.

Meta Description


Software Platform Overview Video Benefits

Software Platform Overview Video Creation is the process of developing a video that effectively showcases a software platform's features, functionalities, and benefits to a target audience. It involves a combination of creative storytelling, visual design, and technical expertise to produce a compelling and informative video.

Creating a high-quality Software Platform Overview Video typically takes 4-8 weeks, depending on the complexity and scope of the project. The process involves scripting, storyboarding, voiceover recording, screen capture, animation, video editing, sound design, and final delivery.


Increase Video Engagement

  • Scripting and Storyboarding
  • Casting and Talent Acquisition
  • Location Scouting and Set Design
  • Filming and Sound Recording
  • Editing and Post-Production
  • Visual Effects and Animation
  • Color Grading and Sound Mixing
  • Final Delivery and Distribution
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Video Script

  • Scripting and Storyboarding: Develop a clear narrative and visual outline for the video.
  • Voiceover Recording: Select a professional voiceover artist and record the script.
  • Screen Capture and Recording: Capture high-quality footage of the platform's interface and functionalities.
  • Animation and Motion Graphics: Create engaging animations and visuals to enhance the video's storytelling.
  • Video Editing and Post-Production: Assemble the footage, voiceover, animations, and music into a cohesive video.
  • Sound Design and Mixing: Enhance the audio with sound effects and music to create an immersive experience.
  • Color Correction and Grading: Adjust the video's colors and tones to achieve a professional look.
  • Review and Feedback: Share the video with the client for feedback and revisions.
  • Final Delivery and Optimization: Export the video in various formats and optimize it for different platforms.
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Pre Production Guide

Product Advertising Video production focuses on four main things: showcasing the product's features and benefits, highlighting its unique selling proposition, demonstrating its value to potential customers, and driving action.

The best Product Advertising Video creations have these visual characteristics: compelling storytelling, high-quality visuals, clear calls to action, and memorable endings.

Product Advertising Videos are among the most popular video production types because they are highly effective in engaging viewers, building brand awareness, and driving sales. They are versatile and can be used across various marketing channels to reach a wide audience.


Software Platform Overview Video production focuses on four main things: clarity, engagement, credibility, and memorability. It aims to simplify complex information, capture viewers' attention, build trust, and leave a lasting impression.

The best Software Platform Overview Video creations have these visual characteristics: high-quality visuals, clear and concise messaging, professional voiceover, engaging animations, and a strong call to action.

Software platform overview videos are among the most popular video production types because they are highly effective in communicating complex information in a concise and engaging way. They can be used for a variety of purposes, including marketing, sales, training, and onboarding.


Software platform videos are more than just marketing materials; they are powerful tools that can transform how you connect with your audience and drive business growth. They offer a unique blend of visual appeal and practical information, making them highly effective for a variety of purposes.

  • Explainer videos: Demystify complex software features, making them easily understandable for everyone.
  • Product demo videos: Showcase functionality and benefits, highlighting key features that resonate with potential customers.
  • Animated videos: Captivate your audience with engaging visuals, boosting memorability and brand recall.
  • Screencast videos: Provide a clear understanding of the user experience, demonstrating workflows and platform navigation.
  • Testimonial videos: Build trust and credibility, showcasing real user success stories.
  • Case study videos: Demonstrate return on investment, highlighting successful implementations and results.
  • Feature highlight videos: Emphasize key advantages, driving conversions by focusing on the value proposition.
  • Tutorial videos: Empower users with knowledge, providing step-by-step guidance and increasing platform adoption. Software demonstration videos, platform training videos, and software marketing videos all contribute to a comprehensive strategy.

Comprehensive Approach

A comprehensive approach is key to creating engaging Software Platform Overview Videos. It's about understanding your target audience, crafting a compelling narrative, and using visuals that captivate and inform.

Strategic Storytelling

Strategic storytelling is the heart of an engaging Software Platform Overview Video. It's about weaving a narrative that connects with viewers on an emotional level, showcasing the platform's value and benefits in a relatable way.

Visual Storytelling

Visual storytelling is the backbone of an engaging Software Platform Overview Video. It's about using visuals to communicate information effectively, making the video more memorable and impactful.

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Compelling Introduction

A compelling introduction is crucial for grabbing attention and setting the stage for your Software Platform Overview Video. It's about starting with a hook that resonates with your target audience and piques their interest.

Structured Narrative

A structured narrative is essential for guiding viewers through your Software Platform Overview Video. It's about crafting a clear and concise story that highlights the platform's value proposition and benefits.

Actionable Call to Action

An actionable call to action is vital for prompting viewers to take the next step after watching your Software Platform Overview Video. It's about encouraging viewers to visit your website, sign up for a free trial, or request a demo.


Strategic Planning

Strategic planning is the foundation of a successful Software Platform Overview Video. It's about defining your goals, target audience, and key message.

Compelling Scriptwriting

Compelling scriptwriting is the heart of a successful Software Platform Overview Video. It's about crafting a narrative that engages viewers, highlights the platform's value proposition, and drives action.

- Define Video Purpose

- Identify Target Audience

- Craft Compelling Script

- Create Detailed Shot List

- Secure Necessary Resources

- Plan Filming Locations