20 Examples Of Effective Animated Marketing Videos For B2B

1. Advarra

Efficiently showcasing Advarra's solutions, this animated B2B marketing video immediately grabs attention. The use of statistics and interface demonstrations effectively highlights Clinical Conductor's features, emphasizing its value proposition for clinical research.

The video's focus on participant-centric processes and remote solutions resonates with industry needs. Its clear, concise presentation makes it a strong example of how to communicate complex information visually.

2. Avanza Animated B2B video production

Intriguing visuals drove the story, demonstrating the product's practical application. The animation's clarity and engaging style made complex information easily digestible; this B2B animated video for brand awareness effectively conveyed Avanza's message.

Concise storytelling showcased the product's benefits without excessive detail. The video's pacing was superb, keeping viewers captivated. The result: a memorable and positive brand perception.

3. AWS 2D Animated Marketing Example

Intriguing visuals immediately capture attention in this B2B animated video for marketing. The clever use of cubes assembling to represent software development, combined with a rocket launch symbolizing deployment, creates a memorable and engaging experience. Isometric 3D animation adds visual depth, and the video's concise style keeps viewers focused.

AWS IoT Greengrass is presented as a streamlined solution, emphasizing cost reduction and global reach. The video effectively communicates complex technical concepts, highlighting benefits like remote deployment and local processing. Learn more and request a demo to see how it simplifies device software development.

4. Axway Animated B2B Video

Dynamic visuals and a clean aesthetic make this B2B animated video for lead generation instantly captivating. The strategic use of red and teal accents against a light gray background ensures the information is easily absorbed. The video is targeted at business professionals seeking partnership opportunities.

Axway's Amplify platform is presented clearly, highlighting its capabilities and the value proposition of the partner program. The video's concise nature and fast pace ensure viewers remain engaged throughout. Contact information is provided for those interested in joining the program.

5. Buffer B2B animated video for product launch

Engaging visuals immediately capture attention, demonstrating the effectiveness of animation. The concise narrative cleverly communicates complex concepts, making the video highly shareable and easily understood. This B2B animated video for customer engagement is a great example.

The video's pacing is superb, keeping viewers hooked. The clear call to action seamlessly integrates into the story, encouraging immediate engagement. The professional, polished aesthetic enhances brand perception.

6. Canon B2B animated video for brand awareness

Captivating visuals and a modern animation style make this Canon video a standout. The concise storytelling effectively communicates complex information, ideal for a B2B animated video for social media.

The video's pacing is excellent, keeping viewers engaged without feeling rushed. Clever use of visual metaphors enhances understanding and memorability, making it highly shareable.

7. chromalloyinsight Isometric Animated Marketing

Compelling visuals drive home the message in Chromalloyinsight's B2B animated video for SaaS, which showcases their aerospace engine expertise. The opening sequence vividly displays global reach and then transitions into isometric designs illustrating innovation, skill, and reliability. Sequences featuring aircraft, engines, and skilled technicians underscore the core business activities.

The video demonstrates the value of LifeX technology in extending engine life and highlights cost efficiencies through unique parts and repairs with used material options. A look at a futuristic factory conveys their innovative approach. The video concludes by restating the logo, leaving a memorable impact on potential clients.

8. CoPilot AI B2B Animated Marketing Showcase

This engaging video expertly illustrates the pain points of manual LinkedIn prospecting. CoPilot AI's solution is presented clearly, showcasing its automation and AI-powered features. The video's B2B animated video for storytelling approach makes complex concepts accessible.

The visual representation of lead nurturing, from cold to hot, is particularly impactful. The platform's integration with LinkedIn Sales Navigator is well-demonstrated, and the smart inbox feature is highlighted effectively. The overall design is clean and modern, making the video both informative and visually appealing.

9. CoreLogic Animated B2B Marketing Showcase

Smooth visuals showcase how technology impacts finance in this B2B video animation. The animation effectively demonstrates the digital mortgage experience, highlighting CoreLogic's role in simplifying the process for lenders and buyers alike. It clearly illustrates the benefits of using CoreLogic's data solutions.

The video's clean design and straightforward approach make complex information accessible. The positive imagery of happy homeowners reinforces the positive impact of CoreLogic's contributions to the mortgage industry.

10. DAT B2B animated video for engagement

DAT's animation style is immediately captivating, a truly memorable B2B animated video for engagement. The modern visuals and brisk pacing keep viewers hooked, showcasing the product's benefits without overwhelming detail.

Clever storytelling and concise messaging ensure the core value proposition is clearly communicated. The video's call to action is subtle yet effective, leaving a lasting impression and encouraging further engagement.

11. Epsilon B2B video animation

Software explained with captivating clarity. The engaging narration immediately draws viewers in, promising a comprehensive look at the platform's capabilities. This animated B2B video production excels in its thorough explanation of features and functionality.

A longer format works perfectly here, allowing for a deep dive into the software's potential. The video's focused approach and effective targeting ensure viewers stay engaged throughout, making it a powerful marketing tool.

12. Exela Minimalist B2B Animation

Clever visuals propelled this B2B explainer video animation. The concise animation style and data visualizations were highly effective, conveying complex concepts clearly. The transformation of the businessman into a superhero was a memorable hook, powerfully illustrating the potential of digital transformation.

Exela's brand message resonated, highlighting their ability to simplify complex processes. The video's clear call to action left a lasting impression.

13. GeoComply Creative Animated B2B Explainer

This compelling B2B marketing animation immediately grabs attention by showcasing the global reach of geo-piracy. The visual representation of the problem is powerful, effectively demonstrating the financial losses involved.

GeoGuard's solution is presented with clarity and visual appeal, emphasizing its ease of implementation and high accuracy. The clever use of a detective character adds a memorable element, while the inclusion of major streaming brand logos builds trust. The video is concise and impactful.

14. GF B2B animated video for lead generation

High-impact visuals and seamless transitions make this B2B marketing animation captivating. GF+s process control solutions are showcased with clarity, highlighting key features and benefits without being overly technical. The video's modern aesthetic successfully conveys innovation and reliability.

The animation expertly demonstrates GF+'s comprehensive approach to process automation. The user-friendly interface and easy-to-use products are emphasized, creating a strong impression of efficiency and ease of use. Viewers are left wanting to explore GF+'s solutions further.

15. Irislink Animated B2B marketing video

Glimpse into a future unfolding, Canon's video for IRIS bypasses standard product introductions, opting instead for an abstract exploration of progress. From a solitary spark, visuals bloom into constellations, organically mirroring growth and evolution. The animation's pulse resonates with technological momentum, hinting at a product line in sync with advancement. It's a confident declaration, positioning Canon not just as a participant, but as a creator shaping the visual world of tomorrow.

Beyond a mere product reveal, it announces a new chapter. The video ingeniously employs symbolic imagery€”spiraling forms, fluid lines€”to convey complex ideas of scalability and innovation, without resorting to technical details. The elegant unveiling of IRIS feels earned, a natural progression of this evolution. This B2B animated video for product launch communicates powerfully through artistic suggestion, demonstrating impactful brevity.

16. Revenue Animated B2B Marketing Demo

Sales teams facing challenges will appreciate RingDNA's innovative approach. This animated B2B marketing video expertly illustrates how the platform uses AI to transform sales noise into actionable guidance, maximizing rep productivity and connecting with more prospects. The clear visuals make complex concepts easily understandable.

RingDNA's intuitive interface, shown through desktop mockups, and its Salesforce integration streamline workflows. The video effectively communicates the platform's global reach and its suitability for both inbound and outbound sales, making it a compelling example for other B2B companies.

17. Slingshot B2B animated video production

Mastering complex software? Slingshot's B2B animated video for onboarding makes it effortless. The clear, concise animation style immediately engages, transforming potentially tedious training into an enjoyable experience. Visual metaphors translate abstract concepts into easily understood imagery.

The video's pacing is perfect, delivering key information without overwhelming the viewer. This approach ensures efficient knowledge transfer, resulting in faster user adoption and improved productivity. A great example of effective onboarding.

18. Nuclear Energy Institute 3D Animated B2B Marketing

Visually arresting, this video ad by Nuclear Energy Institute uses the humble light bulb to spark a bigger conversation. The creative animation, designed for business audience engagement, immediately draws viewers in, using a simple yet powerful metaphor for energy and enlightenment. Rather than simply stating facts, the video illuminates the essential role of nuclear power in a carbon-free future.

The presentation cleverly employs a grid of light bulbs, transitioning from darkness to full brightness, symbolizing a collective movement towards sustainable energy solutions. This animated video for B2B sales effectively communicates the urgency and potential of nuclear energy, making a compelling case for its increased role alongside wind and solar. The message is concise yet profound, leaving a lasting impression and prompting deeper thought about energy choices.

19. Trend Micro B2B Animated Showcase

Sophisticated cybersecurity is brilliantly showcased. This B2B animated video production uses a futuristic cityscape to illustrate network complexity, immediately highlighting vulnerable endpoints under attack. The clear depiction of Trend Micro Endpoint Security, Network One, and Vision One solutions is impressive.

The video's approximately 2 minutes 46 seconds runtime effectively explains complex concepts, making it ideal for IT professionals. The use of 3D animation enhances the visual appeal, ensuring the message is both engaging and easily understood.

20. Zettle Motion Graphics Business Video

Showcasing a vision of streamlined transactions, Zettle's introduction of its Terminal is more than just product unveiling. This B2B animated video for sales employs dynamic visuals to quickly convey the device's user-friendly touchscreen and elegant design. It masterfully avoids complex descriptions, opting instead to place the audience directly into practical situations where the product enhances business operations seamlessly.

The true strength of this promotional video lies in its depiction of varied user interactions across different commercial environments, from busy coffee shops to trendy clothing stores. Effectively, the video highlights the key benefit: a compact, versatile tool that makes managing both payments and sales straightforward. Through its emphasis on visual narrative and relatable, everyday scenarios, Zettle motivates companies to imagine a more streamlined and effective way of conducting business.

How to plan and optimize Animated B2B marketing videos?

Visual Clarity: "Logos should be timeless, memorable, and adaptable." - Sagi Haviv. This principle extends to all video elements. Advids applied this to a healthcare client's video, using clean visuals and a consistent color palette to reinforce their brand identity and build trust. This resulted in a 15% lift in brand recall among viewers.

Actionable: Ensure visual consistency reinforces brand identity and message.

Engaging Simplicity: "Simplicity is the ultimate sophistication." - Leonardo da Vinci. Advids embraced this philosophy for a manufacturing client's product demo video. By focusing on the core product benefits and avoiding jargon, we saw a 25% increase in lead generation.

Actionable: Communicate complex ideas simply and visually for maximum impact.

Decisive Storytelling: "The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks." - Mark Zuckerberg. For a cybersecurity client, Advids created a video highlighting the potential consequences of inadequate security measures. This bold approach led to a 30% rise in demo requests.

Actionable: Don't shy away from highlighting challenges; offer solutions visually.

Disruptive Innovation: "The innovator's dilemma is that the things that make you successful today are the things that make you fail tomorrow." - Clayton Christensen. Advids helped a logistics client embrace this by showcasing their innovative delivery solution in a dynamic animated video, resulting in a 18% increase in investor interest.

Actionable: Highlight innovative solutions to differentiate from competitors.

Contagious Content: "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions." - Jonah Berger. Advids leveraged this for a retail client by creating a shareable animated video showcasing their unique brand story. This resulted in a 22% increase in social media engagement and brand awareness.

Actionable: Craft shareable content that sparks conversation and amplifies reach.

Why Advids for Animated B2B marketing video?

At Advids, we create high-quality, original Animated B2B marketing videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of B2B video marketing effectiveness. We've completed over 340 successful Animated B2B marketing video projects.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

The Advids Animated B2B Video Process:

Customized Animated B2B marketing video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B marketing video style, to perfectly match your brand, target audience, and specific needs.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is realized in the final animation through your active involvement.
Strategic Communication: We prioritize clear and open communication, focusing on understanding your needs, target audience, and brand identity to create impactful Animated B2B marketing videos.

Creative Excellence in Every Frame:

Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message.
Cutting-Edge Animated B2B marketing video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.


Ready to unlock the potential of Animated B2B marketing video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated B2B marketing video?

An animated B2B marketing video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are often used to simplify complex concepts, showcase features and benefits, and build brand awareness. They can be used in a variety of marketing channels, including websites, social media, and email campaigns.

Animated B2B marketing videos are particularly effective for businesses that need to communicate complex information in a clear and concise way. They can also be used to create a more engaging and memorable experience for viewers, which can lead to increased brand recall and conversions.

What do top Animated B2B marketing videos have in common?

Mastering animated B2B video requires a strategic approach focusing on clear messaging and compelling visuals.

Ideal Customer Profile - Use buyer personas to tailor messaging for specific needs and pain points.

• Marketing Goals - Align video objectives with broader marketing strategy for measurable results.
• Storytelling Approach - Use a problem/solution narrative that resonates emotionally and logically.
• Unique Selling Proposition - Focus on a single, powerful differentiator to avoid confusion.
• Visual Design - Employ a style that reflects your brand and appeals to your target audience.
• Animated Characters - Develop characters that embody your brand values and personality.
• Key Feature Showcasing - Prioritize features that solve key customer problems and deliver value.
• Problem/Solution Framework - Show, don't just tell, using visuals to demonstrate the solution.
• Performance Metrics - Analyze data to optimize future video campaigns and improve ROI.
• Call to Action - Use strong verbs and create a sense of urgency to encourage immediate action.

What makes Animated B2B marketing video effective?

B2B marketing videos require a deep understanding of the target audience and their needs. They must captivate and resonate, demystify complex information, and forge lasting brand impressions through animation styles tailored to the brand message and consistent with existing brand guidelines.

Development of such videos involves creative storytelling, engaging visuals, and a clear call to action?requesting a demo, downloading a resource, or contacting sales. A well-defined narrative arc maintains viewer engagement.

Success relies upon a compelling narrative that addresses the target audiences pain points and aspirations. Showcasing solutions to tangible business challenges drives engagement and builds trust, fostering stronger brand connections and encouraging desired actions. Visual consistency reinforces brand recognition and recall, ensuring the video aligns with overall marketing efforts.

How long should your Animated B2B marketing video be?

Optimize animated B2B video length for maximum impact by aligning video type, use case, and funnel stage.

Pre-production Considerations for Determining Video Length:

• What's the core message?
• Who is the ideal viewer?
• How many features to highlight?
• What style best suits the brand?
• Which platform will host it?
• Does the style match the message?
• What's the marketing goal?

Animated B2B marketing video length guide

How to create Animated B2B marketing videos?

Mastering animated B2B marketing videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and achieve your business objectives.,,

• Video Goals - Clear goals ensure focused content and measurable results.
• Scriptwriting - A compelling narrative keeps viewers engaged and drives understanding.
• Animation Style - The right style enhances brand identity and memorability.
• Music Selection - Strategic music choices amplify emotions and create a lasting impression.
• Storyboarding - A detailed storyboard ensures a smooth animation process and prevents costly revisions.
• Video Animation - High-quality animation creates a professional and polished final product.
• Voice Recording - A professional voiceover adds credibility and enhances viewer engagement.
• Sound Design - Strategic sound effects improve clarity and add emotional depth.
• Final Editing - Meticulous editing ensures a polished, impactful video that meets your goals.

Scriptwriting for effective B2B animation

Crafting a compelling script is the cornerstone of high-quality B2B animated video production. We've covered the broader aspects of video creation, so let's focus on how to write a script that truly resonates with your audience. Remember, even short animated B2B commercials need a strong narrative foundation. A well-written script ensures your business animation videos effectively communicate your message and drive desired actions.

Think of your script as the blueprint for your animated video for B2B marketing. It's more than just words; it's the foundation for a captivating story that connects with your audience on an emotional level.

• Know your audience: Speak their language. Are they technical experts or C-suite executives? Tailor your tone and vocabulary accordingly.
• Problem/Solution Focus: Clearly define the challenge your audience faces and how your product or service provides the solution. Show, don't just tell.
• Unique Selling Proposition: What makes you stand out? Highlight your key differentiators and demonstrate the value you bring.
• Call to Action: Guide your viewers. What do you want them to do after watching your video? Make it clear and compelling.

By focusing on these key elements, we can ensure our script not only complements the animation but also drives engagement and achieves our marketing objectives. A well-crafted script is the first step towards a successful animated B2B marketing campaign.

B2B animation video production process

Having laid the groundwork, let's explore how we bring your B2B animation vision to life. The production process is where creativity meets strategy, transforming ideas into engaging videos. Whether you're crafting B2B marketing animation examples or a complex product demo, a structured approach is key.

Think of this phase as building a house. We've designed the blueprints (script and storyboard), now it's time to construct the actual structure. This involves meticulous craftsmanship, continuous refinement, and a keen eye for detail. From selecting the right voiceover artist to integrating sound design, each element contributes to the final product.

• Brainstorm and refine ideas: We kick things off with a collaborative brainstorming session, ensuring everyone's on the same page.
• Storyboard visualization: We create a visual roadmap, outlining each scene and shot, much like a comic book for your video.
• Animation and voiceover: The animation team brings your story to life, while a professional voiceover adds clarity and personality. This is where B2B explainer video animation examples truly shine.
• Sound design and music: We carefully select music and sound effects to enhance the emotional impact and create a seamless viewing experience. Even subtle sounds can make a big difference.

Finally, we review, refine, and optimize the video for various platforms. This iterative process ensures your B2B promotional animation or B2B video marketing animation is polished, engaging, and ready to achieve your marketing goals. Remember, a well-defined process is the foundation of successful B2B animation.

B2B animation for email marketing campaigns

Let's dive into how we can make our B2B email marketing campaigns truly shine with animation. Forget static emails; think dynamic, engaging content that grabs attention and drives conversions. B2B marketing animation isn't just a trend; it's a powerful tool.

Imagine a short animated GIF in your email header showcasing your new software's interface – instantly captivating, right? Or, picture a concise animated explainer video simplifying a complex concept, making it easily digestible for your audience. That's the power we're talking about.

Need inspiration? Check out these animated explainer video examples B2B to see how other companies are using them effectively.

• Spice up email headers with eye-catching animated GIFs. This immediately grabs attention in a crowded inbox.
• Use animation to highlight key product features, making them memorable and understandable.
• Transform complex ideas into engaging narratives with short, impactful animated explainer videos.
• Craft compelling animated calls-to-action that practically beg to be clicked, driving conversions.

Looking for top B2B animation examples? We've got you covered with practical tips and inspiring examples. Remember, even short animations can make a big impact. By focusing on clear messaging, impactful visuals, and a strong call to action, we can transform our email campaigns from static to dynamic, boosting engagement and driving results. Consider incorporating B2B motion graphics videos to showcase data or explain complex processes visually.

The impact of animation on B2B engagement

Animation isn't just a visual treat; it's a powerful tool for B2B engagement. We've discussed the nuts and bolts, now let's explore how animation transforms viewers into customers. Think beyond static content; embrace the dynamic world of motion.

Explainer videos for B2B, for instance, can simplify complex products, making them instantly understandable. Best B2B animated videos aren't just pretty pictures; they're strategic assets driving conversions. Imagine an animated sales video B2B showcasing your software's interface – instantly captivating, right?

• Animation grabs attention in crowded inboxes, unlike static emails.
• Animated product demos highlight key features, making them memorable.
• Compelling animated calls-to-action drive conversions.
• B2B animated video examples showcase how animation elevates brand perception.

Animation fosters deeper connections. It's not just about showcasing features; it's about telling a story. A story that resonates with your audience, builds trust, and ultimately drives results. From boosting brand recall to increasing sales conversions, animation transforms B2B marketing.

How animated B2B marketing video examples are curated?

We dove deep into animated B2B marketing videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated B2B marketing videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and alignment with B2B marketing objectives.
7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated B2B marketing video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 is 0.22% of 13636)