Have you ever considered the power of a single, well-told story? I am excited to share what we've discovered today in this article: the incredible impact of explainer videos. We've seen firsthand how these short, impactful videos can transform complex ideas into easily digestible narratives, fostering deeper understanding and connection with your audience. Our research reveals that the right video can be the key to unlocking engagement, boosting retention, and ultimately driving conversions. Let's explore 30 inspiring examples that prove this point, starting with some compelling statistics.
87% of marketers acknowledge that video yields a direct, positive impact on sales.
Around 57% are gearing up to pour more resources into their video efforts this year.
82% of Businesses Feel Video Marketing Is Important to Their Strategy.
These stats reveal a powerful trend: video is king, but investment is rising, meaning competition is fierce. Storytelling explainer videos offer a potent solution, transforming passive viewers into engaged customers. Today we explore more than 30 Inspiring Storytelling Explainer Video examples, that immediately grabbed our attention and got us excited
CorVel's video is a prime example of how abstract concepts can be brought to life through thoughtful design. We all appreciate the smooth transitions and minimalist style that create a visually captivating experience. From the globe showcasing global challenges to the software UI depicting streamlined workflows, every element is carefully crafted to convey CorVel's innovative spirit. The video resonates with audiences seeking dynamic and forward-thinking solutions, establishing CorVel as a leader in the healthcare industry.
What We Can Learn
Design a clean, modern look to showcase your brand's innovation.
NFC Forum delivers a brilliant Storytelling Explainer Video demonstrating the versatility of NFC technology. By juxtaposing simple visuals with powerful messages, the video effectively communicates the ease and impact of tap. From ensuring product authenticity to unlocking access and improving health management, NFC is presented as a seamless solution for modern living.
The pastel aesthetic and concise format not only make the information digestible but also create a sense of excitement around NFC's possibilities. The video inspires viewers to imagine a future where a simple tap can unlock a world of convenience, connection, and enhanced experiences. This video is a masterclass in presenting complex technology with simplicity and charm.
What We Can Learn
Focus on the "tap" experience to highlight the convenience and seamlessness of your product.
3. National Grid ESO Explainer Storytelling Video - Explain transformation subtly
The National Grid ESO video masterfully uses animation to depict a complex transformation. We have ever seen a video that so clearly illustrates the move from aging energy technologies to a digitally driven future. The visual metaphor of the struggling robot, juxtaposed with the dynamic depiction of digital twins, creates a striking contrast that emphasizes the urgency of change.
The videos success lies in its balanced approach. The bright color palette and upbeat music maintains a positive tone, while the serious underlying message emphasizes the importance of digital innovation. We appreciate the clear, concise voiceover that effectively guides the viewer through a technically intricate subject. This is an excellent example of how a Storytelling Explainer Video can engage and inform on critical industry trends.
What We Can Learn
Balance serious content with an optimistic tone to inspire action.
It is not a traditional advertisement but a heartfelt narrative showing how Geely values its women employees. This video beautifully portrays the contribution and success of women at Geely, making us appreciate their significant impact. It resonates with viewers by showing how Geely respects and empowers its women employees, creating a sense of pride and inspiration.
This video is a masterclass in Storytelling Explainer Video. The use of animated 2D illustration, combined with a well-paced narration and energetic instrumental music creates a captivating experience. Each scene flows smoothly, reinforcing the message of women's empowerment and success. The vibrant color palette and captivating storytelling create a video that is sure to linger in your mind long after it ends.
What We Can Learn
Illustrate success with vibrant visuals; inspire others to achieve their goals.
The video emphasizes how Mastercard is working to connect people and businesses with innovative payment solutions. We see a seamless flow of events, demonstrating the company's dedication to driving commerce globally. This video effectively showcases the seamless integration of Mastercard's products and services in the digital world. I am particularly captivated by the dynamic illustration style, which seamlessly blends modern aesthetics with a user-friendly approach.
Mastercard uses an impactful storytelling explainer video to communicate their dedication to a more connected and inclusive financial ecosystem. The video brilliantly uses visuals and animation to highlight the simplicity and accessibility of Mastercards solutions, inspiring trust and confidence in the brand.
What We Can Learn
Infuse your animation style with a unique personality, making it instantly recognizable.
Here's an explainer video example that masterfully showcases Excella's expertise in a dynamic and engaging manner. The isometric animation style creates a modern and sophisticated aesthetic, while the pinball machine metaphor ingeniously demonstrates the complexities of technology. We all understand the struggle to stay ahead of the curve, and this video speaks directly to that pain point. Excella positions itself as the solution, promising confidence and innovation for the future.
What We Can Learn
Clearly illustrate your solution's value by showing how it directly addresses a common problem, driving conversions.
The visual narrative in this Cisco healthcare video is truly captivating. We all appreciate the clean, modern animation style that seamlessly integrates simple character design, bold icons, and fluid transitions. The storyline unfolds gracefully, showcasing Ciscos dedication to building a connected, secure, and equitable healthcare ecosystem.
This is a storytelling video example that inspires. The message of collaboration and networked care beautifully complements Ciscos brand essence. The video's dynamic pace, combined with an uplifting musical score, creates an optimistic and forward-looking tone, leaving a lasting impression on its viewers.
What We Can Learn
Craft a clear narrative arc. it'll make your video memorable.
The bold animations and vibrant color palette in this storytelling explainer video immediately capture attention, setting the stage for a compelling narrative about Acuity Knowledge Partners. We love how effectively the video communicates the complex challenges facing the financial services industry without overwhelming the viewer.
The sleek transitions and thoughtful iconography weave a seamless story of innovation and transformation, leaving a lasting impression of Acuity's expertise. They promise to help clients Do More With Less, a message resonating deeply with businesses seeking efficient growth in a dynamic market.
What We Can Learn
Bold visuals grab attention; this ensures your message is seen.
9. MSD Careers 3D Animated Storytelling Explainer Video
We admire how PRO BTP Groupe employs 3D animation to create a vibrant city brimming with health services. The storytelling explainer video immediately grabs attention with its dynamic logo reveal and joyful music, instantly establishing a positive tone. We love how the stylized characters and environments exude charm, while efficiently showcasing the comprehensive coverage, from dental care to alternative therapies.
The video masterfully presents complex information in an accessible format. Animated icons and text seamlessly integrate with the cityscape, effortlessly highlighting key benefits such as cost savings and network advantages. The visual metaphor of the growing city, coupled with the tagline LA SANTÉ EN GRAND,€ leaves viewers with a lasting impression of PRO BTP Groupe's commitment to expansive healthcare solutions.
What We Can Learn
Build a memorable brand identity through consistent visual style.
The brilliance of this storytelling explainer video lies in its ability to condense a complex narrative into a captivating 75-second experience. We are captivated by the visual journey through Litum's history, effortlessly conveying the brand's core values of business continuity and sustainability. The animation style, marked by smooth transitions and lively character designs, adds an extra layer of dynamism, ensuring that the viewer remains fully engaged.
The smart use of icons and graphs effectively summarizes key benefits such as optimizing operations, increasing efficiency, and reducing costs. This visual approach perfectly complements the fast-paced nature of the video, effectively delivering essential information in a digestible format. Litum's message resonates deeply: they offer solutions, not just products.
What We Can Learn
Let your brand's personality shine through your characters and visuals.
Tyson is committed to water conservation and sets contextual water targets at their facilities. This video is designed to educate viewers on their efforts.
Video Design - The video uses a clean, minimalist design, with simple graphics and animations. The color palette is bright and engaging, with blues, greens, and yellows. The graphics are simple but effective, and they help to illustrate the complex concept of contextual water targets.
This Storytelling Video Example effectively communicates the company's commitment to water conservation through its use of clean, minimalist visuals. The simple graphics and animations, combined with the bright and engaging color palette, make the video easy to understand and engaging to watch. The use of contextual water targets, as a new and innovative approach, highlights the company's commitment to protecting the environment.
Boyd is a company that creates medical wearables and their video is designed to introduce their company as the trusted partner for selecting the right materials for these devices.
Video Design - This Storytelling Explainer Video starts with an animated visual that displays a close-up of different medical wearables in 3D. It then zooms into a grid showing the company logo and the tagline Trusted Innovation. This design style continues throughout the video, with close-up shots of the wearables and their components, along with a clear and concise explanation of the features and benefits.
The video uses 3D animation and a clean, modern aesthetic to bring attention to the key features and benefits of the products. The simple color palette, animation style, and overall aesthetic creates a good Storytelling Explainer Video by using a straightforward and engaging approach to communicate their key message. This video aims to appeal to a wider audience and clearly present Boyd's role in the medical wearable industry. The video uses a professional tone, showcasing its expertise in the field, and effectively highlights the benefits of partnering with Boyd, particularly regarding their expertise in using 3M adhesives.
GE is a global energy leader that believes lower-carbon solutions, like renewable energy combined with gas power, are essential for a decarbonized future. This video is designed to highlight the importance of gas power in accelerating the transition to a more sustainable energy future.
Video Design - GE's video features a clean, minimalist design, employing a bright color palette and simple, geometric shapes, common to Storytelling Explainer Video style. The video's animation style is stylized and utilizes flat design elements, highlighting various energy sources and technologies.
The video's visuals effectively communicate the need for a rapid shift towards lower-carbon energy solutions, while also showcasing GE's commitment to building a sustainable future. The video's tone is confident and optimistic, emphasizing the role of gas power in meeting the growing global energy demand while reducing carbon emissions. The overall visual style emphasizes clarity and simplicity, making it accessible to a diverse audience.
In today's dynamic business world, we see a lot of brands grappling with change. This storytelling explainer video by Deloitte brilliantly demonstrates how the Alpha Platform provides a solution. We love how the visual narrative unfolds, starting with a stressed employee and leading to the discovery of the platform.
The vibrant 3D animation coupled with futuristic sounds creates an engaging experience. The video effectively showcases Alpha's modular components assembling within a glass tube, a powerful metaphor for building solutions. Deloitte's approach is inspiring; it presents a complex topic in a relatable and visually compelling way.
Dun & Bradstreet provides master data solutions that help organizations manage data and make it useful. This video is designed to explain the importance of data and how it can be used for growth, and introduces the solutions that Dun & Bradstreet provides.
Video Design - The video uses minimalist animated graphics and simple, clear language to introduce viewers to the concept of master data and the solution. A skyline, with small graphical representations of datapoints, is shown to visually represent data being used to grow a business. The style is clean and modern, the colors are bold and eye-catching, and the narrative is easy to understand.
Storytelling Video Example - This video is a great example of how to use visual design to communicate the value of a product. The skyline and datapoints are a clever way to show how master data can help businesses grow and prosper. The video is engaging, informative, and easy to understand, making it a great example of a storytelling video.
This is a storytelling video explainer for SaaS, designed to introduce a company as a problem solver and showcase its expertise in technology. The video uses clean and minimalistic graphics, featuring a vibrant color palette of green, blue, and white. Abstract visual elements like cubes, grids, and lines represent data, technology, and complex challenges.
Video Design - A black background with subtle white and green squares adds to the clean and futuristic aesthetic. The video's graphic design effectively communicates the core value proposition, showcasing the company's ability to break down complex challenges and provide innovative solutions.
The visual style is engaging, yet professional, reflecting the company's commitment to using technology to drive positive change. The overall tone is optimistic, highlighting the company's expertise in AI and data solutions, which are poised to create a positive impact in the world.
Cabot Corporation creates advanced materials that are essential for products used every day. This video is designed to highlight the company's purpose, which is to improve daily life and create a more sustainable future.
Video Design - The video uses a series of visual elements to create a compelling and engaging story. Vibrant graphics, fast-paced transitions, and captivating images contribute to a polished Storytelling Explainer video. The design effectively showcases the diversity and wide range of applications of the company's materials.
The video successfully connects the audience to the company's mission and purpose by showcasing how their materials are woven into the fabric of daily life. Through a compelling narrative that highlights the impact of their innovations, the video creates an optimistic and inspiring tone. Vibrant colors and positive imagery further enhance this message, leaving viewers with a sense of hope for the future.
Digital Marketing Institute is a global certification provider that helps educational institutions navigate the complex world of digital marketing. The video is designed to highlight the challenges educational institutions face in today's digital landscape, and how the institute can help them succeed.
Video Design - This video uses animated graphics to clearly explain complex concepts, focusing on the challenges educational institutions face. The video uses a combination of bold colors and geometric shapes to depict the concepts of student experience, curriculum, and target markets. The animation style is fluid and engaging, allowing viewers to easily understand the narrative.
The video's visual style is able to communicate its objective effectively by utilizing a lighthearted tone that resonates with the target audience. The animated graphics effectively depict the complex nature of the challenges educators face, while the simple, minimalist design style conveys the brand's message of clarity and expertise. The overall tone of the video is optimistic and encouraging, leaving viewers with the impression that they can overcome these challenges with the help of the institute.
CRRC is a technology company providing warehouse management solutions for businesses. The video is designed to introduce viewers to the challenges faced by companies when disruptions occur in their supply chain and demonstrate how the company's data-driven SaaS solution can help.
Video Design - This is a Storytelling Video Example. It uses a visually appealing combination of minimalist flat design graphics and animations. Blues and light blues create a sleek and modern look, which helps highlight the product's features. The video primarily uses simple animations to depict the concept of dynamic management, and shows a combination of simplified people and data to represent the product's key features.
The visual style of the video is effective in communicating the objective of the video. The use of simple graphics and animations makes the video easy to understand, and the use of blue colors gives the video a professional and modern feel. The overall tone of the video is confident and informative, which is appropriate for the target audience of businesses looking for solutions to their warehouse and supply chain management needs. The video effectively highlights how the company's data-driven solution can help businesses manage disruptions in their supply chain and keep up with the dynamic nature of global markets.
EQT is a global investment firm that invests in a variety of industries. The video is designed to provide general information about the business and operations of the firm that may be of interest to potential employees, portfolio companies, other business partners or public shareholders.
Video Design - The video is a Storytelling Video Example that uses simplified graphics to illustrate the key industries where the firm invests. Minimalistic animations are used to illustrate the different industries and sectors. Graphics are clean and crisp, making it easy to understand and appreciate the diversity of businesses that the firm invests in.
The design of the video communicates the video objective, which is to provide an overview of the diverse sectors that the firm invests in. The use of clean, minimal graphics and simplistic animation creates a light tone, reflecting the company's focus on providing support and guidance to companies in a variety of industries.
Firebase is a platform that helps developers build mobile and web apps. The video is designed to celebrate the developer community's accomplishments.
Video Design - The video is a Storytelling Explainer Video. The video features a collage of various flat illustrations, and uses a mix of light blues and oranges for a visually appealing look. A blue-orange color scheme, with a collage of flat illustrations makes the video engaging. The video focuses on app development and highlights the different tools and services offered by Firebase. The animation is clean and simple, focusing on showcasing the platform's features.
The video communicates Firebase's commitment to their developer community. The visual style and graphics, combined with the upbeat tone of the narration, convey a sense of accomplishment and excitement. The video ends with a call to subscribe to the Firebase channel for more information. This encourages the viewer to learn more about the platform and its capabilities. The overall visual style of the video is simple, yet effective, conveying a sense of excitement, growth, and achievement.
Noonday Collection connects customers to artisans worldwide, promoting ethical shopping. The video inspires people to join their community, earn an income, and help women find styles they love.
Video Design - The video uses simple, clean motion graphics featuring a cartoon woman, various backgrounds, and a single white ball that transitions to a globe. The visuals are minimalistic, focused on a single element that represents the core message of the video. The animation is fluid and engaging, making it a good Storytelling Video Example.
The use of a simple animation style and clean colors creates a positive and empowering tone, highlighting the impact of the company. The animated woman pushing the world forward symbolizes the power of individual actions to create a positive change, attracting the viewer's attention and making the video easy to understand and remember.
This is a storytelling video example that uses bright, colorful animations to showcase the convenience and safety of using a debit card over cash. The video takes viewers on a journey from a world where cash was king to a modern world where technology simplifies transactions.
Video Design - The video uses cartoonish visuals and bold text to emphasize the ease of making purchases and the security features that come with the card. The video's design effectively conveys its message.
The bright colors and animated visuals create a cheerful, engaging tone that emphasizes the positive aspects of using a debit card. The video's narrative progresses from the inconvenience of cash to the ease of using a debit card, highlighting its security features and the acceptance of the card worldwide. This transition reinforces the idea that using a debit card is a modern, safe, and convenient alternative to carrying cash.
Aqua Security is a cloud native security platform. This video is designed to highlight the need for security within the cloud native environment.
Video Design - The video showcases a series of scenes with neon lights, showcasing the speed, acceleration, and freedom of cloud native. This video is designed to communicate the rapid pace of change in the cloud native space, highlighting the importance of security. This video uses animated sequences with simple graphics and neon lights to represent a futuristic digital world.
Storytelling Video Example The visual style communicates the need for speed and acceleration. Fast cuts, dynamic visuals, and neon lights create a sense of momentum. The fast-paced editing and animation of the neon lights effectively underscore the concept of the cloud native fast track and software development acceleration. The use of neon lights is a stylistic choice that evokes a sense of technology, progress, and innovation. The video utilizes a modern and bold tone, highlighting the importance of security in the cloud native space.
Integrated Marketing Solutions is a company focused on personalized communication across multiple media channels. The video is designed to explain their solution and highlight its ability to help brands cut through the clutter and build lasting relationships with customers.
Video Design - The video uses a bold and modern graphic style with line art and illustrations of cities and landscapes. Vibrant colors, clean lines, and simple animations create an engaging and visually appealing experience. It effectively showcases the concept of multi-channel communication through its dynamic and interconnected elements.
The clean and modern design of the video communicates the message clearly and effectively. The visual style is consistent with the message of efficiency, innovation, and personalized connection that the company aims to convey. The overall tone of the video is confident, optimistic, and informative, which makes it appealing to a wide range of potential customers. This video is a Storytelling Video Example that demonstrates how to effectively communicate a complex solution in a visually engaging way.
Kubota is a company that has been working for over a century to achieve solutions to social issues related to food, water, and the environment. This video is designed to introduce Kubota's long-term vision, GMB2030, which highlights the roles that Kubota should play to solve these issues and protect our sustainable lives.
Video Design - The video uses a clean, modern design style. The use of a white background paired with teal color for accents and visuals creates a sophisticated look that emphasizes the brand's commitment to sustainability. The video uses visual elements such as timelines, icons, and graphics to illustrate the company's history, values, and future vision. The circular format of the GMB2030 icon and the timeline in the video enhance the concept of a journey that Kubota is taking to achieve its goal. This minimalist aesthetic makes the video an effective Storytelling Explainer Video.
The video's visual style communicates Kubota's commitment to sustainability and its desire to be a global leader in solving social issues. The simple design and straightforward messaging create a sense of trust and professionalism. The video's tone is optimistic and forward-thinking, and its focus on the future inspires viewers to learn more about Kubota's GMB2030 vision and the company's efforts to achieve it.
Justice is a non-profit organization that focuses on transitional justice. This video is designed to highlight the importance of information and reconciliation in society.
Video Design - This video uses minimalist black silhouettes on a pale grey background, creating a stark contrast that draws the viewer's attention to the central theme. The simplicity of the style lets viewers focus on the message rather than the visuals themselves. The imagery is relatable and powerful, creating a strong impact on the viewer's understanding of the content.
Storytelling Video Example - The video effectively communicates the message that without information, there is no reconciliation. The stark and simple design creates a contemplative tone, allowing the viewer to focus on the message and reflect on the importance of truth and Justice in society. The minimalist animation effectively conveys the message, creating a powerful and lasting impact on the viewer.
This video is a fantastic example of a Storytelling Video Example, showcasing how the company transforms cells into life-saving therapies. It's a simple yet powerful approach, using white line drawings on a dark blue background to create a clean and modern aesthetic. The video uses consistent graphic elements, like a customer service icon, an exclamation mark, and a question mark, to guide the viewer through the process.
Video Design - The video uses various transitions to keep the viewer engaged, and the graphic elements are simple and easy to understand, even for a non-technical audience. The video starts with basic elements, like a bucket and a document, and gradually transitions to more complex ones, like a funnel with network nodes and a brain, culminating in a powerful visual representation of the transformation process.
The video's tone is positive and confident, suggesting that the company can help you achieve your cell and gene therapy goals. The visual style and the narrative flow work together to create a compelling story that resonates with viewers, leaving them with a clear understanding of the company's capabilities and its commitment to transforming cells into life-saving therapies.
This is a storytelling video example, designed to explain what a Wise Firm is, how it is being built, and why. The video uses graphics to showcase the core values of the company and illustrates how they are building their Wise Firm.
Video Design - The graphics are clean and simple, making the key messages easy to understand. Text and graphics work together to build a visual story, communicating the message of a strong and impactful brand. The video emphasizes the importance of building a strong foundation, like the Wise Man building his house on the rock.
The overall tone is optimistic and hopeful, inspiring viewers to build a firm foundation.
Gemalto is a cybersecurity company that helps secure and connect drones in the commercial drone ecosystem. This video is designed to communicate the importance of drone security in the industry.
Video Design - The video uses a modern and sleek design with bold text and high-quality graphics. It incorporates animation and drone footage to create a Storytelling Video Example. The focus is on visualizing the drone ecosystem and the security threats it faces.
The video uses a combination of animation and real-world footage to highlight the growing importance of drones in the industry. Clean and simple graphics help communicate complex ideas about drone security. The video's tone is informative and confident. The design effectively communicates the importance of drone security for the industry and the solutions Gemalto provides.
FAQ
How can storytelling be used to explain my complex product/service simply and engagingly?
Complex products/services are transformed into captivating stories, highlighting key features and benefits engagingly.
What are the core components of a compelling narrative structure for an explainer video?
A compelling explainer video narrative typically follows a structure: setup, conflict, resolution, and call to action, engaging viewers emotionally and intellectually.
How can I ensure my brand's personality and values are effectively conveyed through the video's story?
Brand personality and values are infused into every aspect of the video, ensuring consistent brand representation.
What animation style best suits my brand's image and target audience for a storytelling explainer video?
A range of animation styles, from minimalist to vibrant, are tailored to your brand and target audience.
What is a realistic budget expectation for producing a professional storytelling explainer video that meets my needs?
Transparent, fixed-fee pricing, typically ranging from $1,000 to $6,000 for a 60-second explainer video, ensures budget predictability.
What is the typical production process and timeline for creating a storytelling explainer video, from initial concept to final delivery?
A streamlined process, from concept to delivery, typically takes 3-8 weeks, with milestone approvals throughout.
How can I leverage storytelling to create an emotional connection with my viewers and resonate with their needs?
Emotional connections are created with viewers by crafting stories that resonate with their needs and aspirations.
What are some effective strategies for incorporating customer testimonials or case studies into the video's narrative to build trust and credibility?
Customer testimonials are seamlessly woven into the narrative, building trust and credibility.
How can I adapt storytelling techniques to explain various aspects of my business, such as company culture, values, or unique selling propositions?
Storytelling techniques are adapted to showcase company culture, values, and unique selling propositions.
What are the best practices for writing a clear, concise, and impactful script for a storytelling explainer video?
Expert scriptwriters craft concise, impactful scripts that capture attention and drive action.
How can I effectively use visuals, sound design, and music to enhance the emotional impact and overall viewing experience?
Visuals, sound design, and music are strategically used to enhance emotional impact and create an immersive viewing experience.
How can I make my storytelling explainer video stand out from competitors and capture the attention of my target audience?
Explainer videos are created that stand out from the competition, capturing the target audience's attention through unique narratives and captivating visuals.
How can I repurpose existing marketing content, such as blog posts, articles, or presentations, into a compelling storytelling explainer video?
Existing content is repurposed into compelling video narratives, maximizing investment and reaching a wider audience.
How can I ensure my video's story is accessible and inclusive for a diverse audience, considering factors like language, cultural sensitivity, and accessibility features?
Inclusivity is ensured by considering language, cultural nuances, and accessibility features, making the story resonate with diverse viewers.
What are some innovative and emerging trends in storytelling explainer video production that I can consider to create a cutting-edge and memorable video?
The latest trends in video production are leveraged to create cutting-edge and memorable explainer videos.
How to plan and optimize Storytelling Explainer Videos?
Value-Driven Content: "Creating valuable content is the best way to market your business." - Ramit Sethi. Advids leveraged this principle for a healthcare client. By showcasing patient success stories and highlighting the benefits of their services in a storytelling explainer video, we boosted their website traffic by 15% and generated qualified leads.
Actionable: Focus on providing genuine value to your target audience.
Clear Communication: "The key to good content is to make it clear and concise." - Morris Hite. Advids implemented this for an e-commerce client. We streamlined their product explanation in a storytelling explainer video, resulting in a 10% increase in add-to-cart conversions.
Actionable: Simplify complex information for easy audience comprehension.
Purpose-Driven Storytelling: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids embraced this for a non-profit client. By highlighting their mission and impact in a storytelling explainer video, we increased donations by 25% and expanded their volunteer base.
Actionable: Connect with your audience by communicating your core values.
Data-Informed Decisions: "Don't be afraid to experiment and iterate." - Ben Yoskovitz. Advids applied this approach for a food and beverage client. We A/B tested different versions of their storytelling explainer video, leading to a 12% improvement in click-through rates.
Actionable: Continuously test and refine your approach based on data insights.
Growth Mindset: "The slight edge is the difference between success and failure." - Jeff Olson. Advids adopted this mindset for a real estate client. By consistently optimizing their storytelling explainer video based on performance data, we achieved a 18% increase in lead generation.
Actionable: Embrace continuous improvement and strive for incremental gains.
Why Advids for Storytelling Explainer Video?
At Advids, we craft high-quality, original Storytelling Explainer Videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation. We specialize in bringing your stories to life, helping you achieve your business goals.
Experience the Advids Difference:
12+ Years of Proven Success: Over 3400 successful projects showcase our deep understanding of effective video production. We've completed over 315 Storytelling Explainer Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and unwavering commitment to client satisfaction.
From Concept to Completion:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is accurately realized in the final animation. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create truly impactful Storytelling Explainer Videos. Customized Storytelling Explainer Video Solutions: Whether you need a concise explainer video or a complex character animation, we tailor each project to perfectly reflect your brand and style.
The Power of Animated Storytelling:
Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and drive action. Cutting-Edge Storytelling Explainer Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and make a lasting impact.
Ready to unlock the potential of Storytelling Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Storytelling Explainer Video?
A Storytelling Explainer Video is a type of video that uses storytelling techniques to explain a complex concept, product, or service in a clear and engaging way. These videos often combine visuals, animation, and narration to create a compelling narrative that captures the viewer's attention and helps them understand the information being presented.
Storytelling Explainer Videos are used for a variety of purposes, including:
Educating audiences about complex topics or industry-specific information.
Building a sense of community and encouraging viewer participation.
Gathering valuable audience insights and feedback through interactive elements.
Promoting limited-time offers or special promotions.
Building a strong pre-launch buzz and generating excitement for new products or services.
Addressing and overcoming negative public perception of a brand.
Driving customer engagement and loyalty.
Demonstrating a brand's commitment to ethical practices and social responsibility.
What do top Storytelling Explainer Videos have in common?
Animated Visuals
- A visually appealing way to engage viewers.
Motion Graphics
- A dynamic way to present information.
2D Animation
- A versatile style for diverse concepts.
Whiteboard Animation
- A simple yet effective style.
Mixed Media
- A blend of styles for a unique look.
Live Action
- A realistic approach for showcasing products.
Stock Footage
- A cost-effective way to add visuals.
Engaging Narrative
- A captivating story that keeps viewers hooked.
Clear Call to Action
- A direct prompt for viewers to take action.
Concise Script
- A well-written script that conveys information clearly.
Target Audience
- Content tailored to the specific audience.
Brand Consistency
- A unified brand voice and visual identity.
What makes Storytelling Explainer Video effective?
A captivating Storytelling Explainer Video is a powerful tool for communicating complex ideas and engaging audiences. The effectiveness of these videos is driven by a combination of storytelling techniques and visual elements that work together to create a memorable and impactful experience.
A well-structured Storytelling Explainer Video is designed to capture the viewer's attention from the start and keep them engaged throughout the narrative. The story should be clear, concise, and relatable, using visuals and animation to bring the information to life. The video should also include a clear call to action, prompting viewers to take the next step, whether it's visiting a website, making a purchase, or simply learning more about the topic.
Methods for creating effective Storytelling Explainer Videos include:
Using a compelling narrative structure
Incorporating engaging visuals
Optimizing the video for different platforms
The goal is to create a video that is both informative and entertaining, leaving a lasting impression on the viewer and achieving the desired marketing objectives.
How long should your Storytelling Explainer Video be?
A compelling Storytelling Explainer Video is a powerful tool for communicating complex ideas and engaging audiences. The effectiveness of these videos is driven by a combination of storytelling techniques and visual elements that work together to create a memorable and impactful experience.
A well-structured Storytelling Explainer Video is designed to capture the viewer's attention from the start and keep them engaged throughout the narrative. The story should be clear, concise, and relatable, using visuals and animation to bring the information to life. The video should also include a clear call to action, prompting viewers to take the next step, whether it's visiting a website, making a purchase, or simply learning more about the topic.
Methods for creating effective Storytelling Explainer Videos include using a compelling narrative structure, incorporating engaging visuals, and optimizing the video for different platforms. The goal is to create a video that is both informative and entertaining, leaving a lasting impression on the viewer and achieving the desired marketing objectives.
To create a successful Storytelling Explainer Video, consider the following questions:
What is the main message you want to convey?
What is the target audience for your video?
What is the primary goal of your video?
How much time do viewers typically spend on your platform?
What is the average attention span of your target audience?
How complex is the topic you are explaining?
How much information do you need to convey?
The ideal length of a Storytelling Explainer Video can vary depending on the specific goals and context. For example, a short, 30-second video might be suitable for promoting a product on social media, while a longer, 2-3 minute video might be more appropriate for explaining a complex concept or providing in-depth information on a website.
How to create Storytelling Explainer Videos?
A captivating Storytelling Explainer Video is a powerful tool for communicating complex ideas and engaging audiences. The effectiveness of these videos is driven by a combination of storytelling techniques and visual elements that work together to create a memorable and impactful experience.
Key Elements of Effective Storytelling Explainer Videos
Compelling Narrative: A well-structured Storytelling Explainer Video is designed to capture the viewer's attention from the start and keep them engaged throughout the narrative. The story should be clear, concise, and relatable, using visuals and animation to bring the information to life.
Clear Call to Action: The video should also include a clear call to action, prompting viewers to take the next step, whether it's visiting a website, making a purchase, or simply learning more about the topic.
Methods for Creating Effective Storytelling Explainer Videos
Define your target audience
Determine your video's purpose
Develop a compelling narrative
Create a storyboard
Choose the right visual style
Write a concise script
Record a voiceover
Production Stages
Scriptwriting
Storyboarding
Animation
Voiceover recording
Music and sound effects
Editing
Rendering and exporting
The goal is to create a video that is both informative and entertaining, leaving a lasting impression on the viewer and achieving the desired marketing objectives.
Tailoring Explainers for Social Media Success
TikTok: Prioritize short, visually Engaging Videos with catchy music and fast-paced editing. Utilize trending sounds and hashtags to increase discoverability.
Instagram: Leverage Instagram Stories for behind-the-scenes content and use Reels for short, engaging explainers. Focus on high-quality visuals and concise captions.
YouTube: Create longer-form explainer videos that provide in-depth information and value. Optimize titles, descriptions, and tags for search visibility.
Facebook: Share both short and long-form explainer videos, focusing on engaging storytelling and clear calls to action. Utilize Facebook Ads to target specific audience segments.
LinkedIn: Focus on professional and informative explainer videos that address industry-specific challenges. Utilize LinkedIn articles to provide further context and insights.
Twitter: Share short, attention-grabbing explainer videos with concise captions and relevant hashtags. Utilize Twitter threads to expand on key concepts.
By understanding the nuances of each platform, brands can create Storytelling Explainers that resonate with their target audience and achieve their marketing goals.
Unleashing Your Product's Visual Story
Animated Explainer Videos:
Advantages: Excellent for simplifying complex ideas, visualizing abstract concepts, and creating memorable characters and scenarios. Offers creative flexibility and can be cost-effective for simpler animations.
Disadvantages: Can be time-consuming and expensive for high-quality productions. May not be suitable for showcasing real-world products or services.
Live-Action Explainer Videos:
Advantages: Builds trust and authenticity by featuring real people and scenarios. Can be highly relatable and emotionally engaging. Effective for showcasing products or services in action.
Disadvantages: Requires more logistical planning, including casting, location scouting, and filming. Can be more expensive than animation, especially for complex productions.
Motion Graphics Explainer Videos:
Advantages: Combines the best of both animation and live-action, using dynamic visuals and text to convey information concisely. Ideal for data visualization, product demos, and explaining complex processes.
Disadvantages: Can feel impersonal if not executed creatively. May not be as engaging as animation or live-action for certain audiences.
Example:
A software company explaining a complex algorithm might opt for animation, while a clothing brand showcasing a new collection might choose live-action.
A company explaining a financial product might use motion graphics to visualize data and statistics.
Building Community Through Video Storytelling
Storytelling Explainers can transform passive viewers into active participants, fostering a sense of community around your brand.
Building Community Through Storytelling:
Relatable Narratives: Feature real people and their stories to create narratives that resonate with viewers on a personal level. This fosters a sense of shared experience and connection.
Interactive Elements: Integrate polls, quizzes, and comment sections to encourage viewers to share their thoughts, experiences, and connect with each other.
User-Generated Content: Encourage viewers to create and share their own content related to your brand or the explainer video's topic. This can be a powerful way to build community and generate social buzz.
Example: A brand promoting a fitness product could feature stories of real people who have achieved their fitness goals using the product. They could also include a poll asking viewers about their fitness goals and challenges.
Moderation and Inclusivity:
Active Moderation: Actively moderate comment sections and online forums to ensure a positive and inclusive environment.
Respond to Feedback: Respond to viewer comments and questions to show that you value their participation and feedback.
By fostering a sense of belonging and shared understanding, brands can strengthen the bond between themselves and their audience.
Unlocking Insights Through Interactive Explainers
Storytelling Explainers, when strategically infused with interactive elements, can become powerful tools for gathering invaluable audience insights.
Gathering Insights Through Interaction:
Polls and Quizzes: Gauge audience understanding of key concepts presented in the explainer video. Use polls to gather opinions on specific topics and quizzes to test knowledge retention.
Surveys: Integrate short surveys within the video or link to external surveys to collect more detailed feedback on viewer preferences, opinions, and pain points.
Comment Sections: Encourage viewers to share their thoughts and feedback in the comment section. Analyze comments to identify recurring themes and areas of interest.
Example: A company launching a new software product could include a quiz at the end of the explainer video to assess viewer understanding of the product's features. They could also link to a survey to gather feedback on user experience and feature preferences.
Analyzing and Utilizing Feedback:
Data Analysis: Analyze the data collected from polls, quizzes, surveys, and comments to identify trends and patterns.
Content Optimization: Use the insights gathered to refine your storytelling strategies, tailor content to specific audience needs, and ensure your message resonates effectively.
Product Development: Incorporate audience feedback into product development and improvement processes.
By actively seeking and analyzing audience feedback, brands can create more effective and engaging Storytelling Explainers.
Promote Offers with Engaging Explainers
Storytelling Explainers can transform ordinary promotions into compelling events, driving action and maximizing impact.
Integrating Offers into Narratives:
Create a Sense of Urgency: Weave limited-time offers into a captivating narrative that highlights the scarcity and exclusivity of the opportunity.
Showcase Value and Benefits: Clearly demonstrate the value and benefits of the offer within the story's context, making it more enticing for viewers to take advantage.
Call to Action: Include a clear and compelling call to action, urging viewers to act quickly before the offer expires.
Example: A travel company promoting a limited-time discount on vacation packages could create an explainer video that tells the story of a family enjoying an unforgettable vacation at a discounted price. The video could highlight the unique experiences and savings offered by the promotion and end with a Clear Call to Action to book now.
Amplifying the Message:
Social Media Promotion: Promote the explainer video across social media channels, using targeted ads and engaging captions to reach your target audience.
Email Marketing: Include the explainer video in email marketing campaigns to promote the offer to your subscriber list.
Website Integration: Embed the explainer video on your website's landing page or product page to capture the attention of visitors.
By crafting a compelling narrative around your limited-time offers, you can create a sense of excitement and urgency that drives conversions.
Measure Your Explainer's Impact
Viewership: Track the number of views, watch time, and audience retention to understand how many people are watching your explainer videos and how engaged they are.
Engagement: Monitor likes, shares, comments, and click-through rates to gauge audience interaction and interest.
Conversion: Measure website visits, sign-ups, purchases, or other desired actions that result from watching the explainer video.
Example: A brand promoting a new product through a Storytelling Explainer could track the number of views, website visits from the video link, and product purchases to assess the campaign's effectiveness.
Analyzing and Optimizing:
Data Interpretation: Analyze the collected data to identify trends, patterns, and areas for improvement.
A/B Testing: Experiment with different storytelling approaches, visuals, and calls to action to determine what resonates best with your audience.
Campaign Refinement: Use the insights gained from data analysis to refine your storytelling strategies, optimize your explainer videos, and improve your overall campaign performance.
By tracking and analyzing the performance of your Storytelling Explainers, you can ensure that your efforts are aligned with your business goals and deliver measurable results.
Pre-Launch Buzz: Storytelling Explainers
Tease Key Features and Benefits: Craft a compelling narrative that teases the key features, benefits, and potential impact of the new offering without revealing everything.
Highlight the Problem: Focus on the problem that your new product or service solves and create anticipation for the solution.
Build Suspense: Use cliffhangers and teasers to create a sense of mystery and intrigue, leaving viewers wanting more.
Example: A tech company launching a new smartphone could create a series of short explainer videos that highlight the phone's innovative features, such as its advanced camera or long-lasting battery life, without revealing the full design or specifications.
Amplifying the Message:
Social Media Teasers: Share short snippets of the explainer video on social media platforms to Generate Buzz and encourage discussion.
Influencer Marketing: Partner with influencers in your industry to create pre-launch content and build anticipation among their followers.
Email Marketing Campaigns: Use email marketing to tease the upcoming launch and encourage subscribers to sign up for updates and notifications.
By strategically teasing information and building suspense, you can create a strong pre-launch buzz that translates into increased demand and a successful product launch.
Unlocking Knowledge Through Storytelling Explainers
Storytelling Explainers can make complex topics more accessible and engaging for a wider audience.
Simplifying Complex Information:
Break Down Complex Concepts: Use storytelling techniques to break down complex information into smaller, more digestible chunks.
Use Analogies and Metaphors: Employ analogies and metaphors to relate complex concepts to familiar ideas, making them easier to understand.
Visualize Data and Information: Use visuals, such as charts, graphs, and animations, to represent data and information in a clear and concise way.
Example: A pharmaceutical company explaining a new drug could use an explainer video to break down the science behind the drug, using analogies and visuals to explain how it works in the body.
Making Learning Engaging:
Create a Narrative: Weave the information into a compelling narrative that keeps viewers engaged and interested.
Use Humor and Emotion: Incorporate humor and emotion to make the learning experience more memorable and enjoyable.
Interactive Elements: Include interactive elements, such as quizzes and polls, to test viewer understanding and reinforce key concepts.
By simplifying complex information and making learning engaging, Storytelling Explainers can educate audiences about a wide range of topics and empower them with knowledge.
Engage Customers with Storyteller Videos
Share Customer Stories: Feature stories of real customers who have benefited from your products or services. This helps Build Trust and relatability.
Highlight Brand Values: Use storytelling to communicate your brand's values and mission, creating a sense of shared purpose with your audience.
Evoke Emotion: Craft narratives that evoke positive emotions, such as joy, inspiration, or empathy, to create a lasting impression.
Example: A coffee company could create an explainer video that tells the story of a coffee farmer and the journey of their beans from farm to cup. This could highlight the company's commitment to fair trade practices and build an Emotional Connection with coffee lovers.
Encouraging Interaction and Participation:
Interactive Content: Incorporate interactive elements, such as polls, quizzes, and contests, to encourage viewers to actively participate.
Social Media Engagement: Promote your explainer videos on social media and encourage viewers to share their thoughts and experiences.
Community Building: Create online forums or groups where customers can connect with each other and share their stories.
Interactive elements can transform Storytelling Explainers from passive viewing experiences into immersive and engaging journeys.
Enhancing Storytelling with Interactivity:
Branching Narratives: Allow viewers to make choices that influence the direction of the story, creating a personalized and interactive experience.
360° Videos: Immerse viewers in a 360° environment, allowing them to explore the story from all angles.
Gamification: Incorporate game-like elements, such as points, badges, and leaderboards, to motivate viewers to interact and explore the content.
Example:
A museum could create an interactive explainer video that allows viewers to explore different exhibits and learn about artifacts through 360° views and branching narratives.
Choosing the Right Technology:
Interactive Video Platforms: Utilize interactive video platforms, such as Wirewax or Rapt Media, to create and host your interactive explainer videos.
Custom Development: For more complex interactive experiences, consider custom development solutions that can be tailored to your specific needs.
Benefits of Interactive Storytelling:
Increased Engagement:Interactive Elements capture viewers' attention and encourage them to spend more time with your content.
Improved Knowledge Retention: Interactive experiences can enhance learning and knowledge retention by actively involving viewers in the process.
Personalized Experiences: Interactive storytelling allows you to create personalized experiences that cater to individual viewer preferences and interests.
By incorporating interactive elements, you can create immersive Storytelling Explainers that Captivate Your Audience and leave a lasting impression.
Case Study: How LEGO Used Video to Drive Engagement Across Multiple Platforms
The Challenge: LEGO, a global toy giant, faced the challenge of engaging a diverse audience across multiple platforms, including social media, YouTube, and their own website. They needed to create a cohesive brand experience that resonated with both children and adults.
The Solution: LEGO implemented a multi-platform Video Strategy that included:
Short-form videos: LEGO created engaging short-form videos for social media platforms like Instagram and TikTok, showcasing the creativity and fun of their products.
Long-form videos: LEGO produced longer, more detailed videos for YouTube, offering tutorials, behind-the-scenes glimpses, and product reviews.
Interactive videos: LEGO incorporated interactive elements into their videos, allowing viewers to choose their own adventure or participate in polls and quizzes.
The Results: LEGO's Video Strategy proved highly successful:
Increased social media engagement: LEGO saw a significant increase in likes, comments, and shares on their social media platforms.
Boosted YouTube views: LEGO's YouTube channel experienced a surge in views and subscribers.
Improved website traffic: LEGO's website traffic increased, with viewers clicking through from their videos to learn more about their products.
Key Takeaways: LEGO's success demonstrates the power of a multi-platform Video Strategy that caters to different audience preferences and platforms. By creating engaging content across various formats, LEGO effectively reached a wider audience and drove significant engagement.
Case Study: Levi's"Live in Levi's" Campaign
Objective: To increase brand awareness and engagement among younger consumers across multiple platforms.
Strategy: Levi's launched a multi-platform campaign featuring a series of short, engaging explainer videos showcasing the brand's heritage, values, and commitment to sustainability. These videos were distributed across social media platforms like YouTube, Instagram, and TikTok, as well as on Levi's website and in-store displays.
Results: The campaign was a resounding success, generating over 100 million views across all platforms. Levi's saw a 20% increase in website traffic and a 15% rise in Social Media Engagement. The campaign also helped to increase brand awareness among younger consumers by 10%.
Key Takeaways: This case study demonstrates the power of using explainer videos to reach a diverse audience across multiple platforms. By leveraging the unique strengths of each platform, Levi's was able to effectively communicate its brand message and drive engagement.
Case Study: Airbnb"Live There" Campaign
Objective:
To showcase the unique experiences and cultural immersion that Airbnb offers travelers.
Strategy:
Airbnb launched a global campaign featuring a series of Explainer Videos that used visual storytelling to highlight the diverse range of accommodations and experiences available on the platform. The videos featured real Airbnb hosts and guests, sharing their personal stories and showcasing the unique aspects of their local communities.
Results:
The campaign was highly successful, generating a 15% increase in bookings on the Airbnb platform. The videos also helped to increase brand awareness and positive sentiment towards Airbnb, with a 10% rise in brand favorability among potential travelers.
Key Takeaways:
This case study demonstrates the power of using visual storytelling to connect with audiences on an emotional level. By showcasing real people and their experiences, Airbnb was able to effectively communicate the value proposition of its platform and drive bookings.
How storytelling explainer video examples are curated?
We dove deep into storytelling explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic storytelling explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Emotional Resonance Evaluating the video's ability to evoke emotion and connect with the audience. 7.Clarity and Simplicity Determining if the core message is communicated clearly and concisely. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, storytelling explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
