Have you ever felt the immediate impact of a truly resonant message? I am convinced that today's most successful businesses understand the power of visual storytelling. In this article, what we'll explore is the remarkable ability of business core values videos to forge deep connections with customers. We've seen firsthand how these videos transform brands, and our goal is to inspire you with 30 captivating examples.
This isn't just about creating videos; it's about crafting experiences that resonate on a human level. We'll delve into the art of visual communication, showing you how to use video to build trust, loyalty, and ultimately, drive growth. Get ready to discover the transformative power of video - the numbers will speak for themselves.
70% of consumers say that they have shared a brand's video on social media.
68% of People will Happily Watch a Business Video if it's Under a Minute.
Video Content on Instagram Receives 49% Higher Engagement Rates.
These stats highlight the undeniable power of video in capturing attention and driving engagement. Learning from these insights, core values videos can effectively communicate your brand's essence and resonate with your target audience. Today, we're diving into over 30 Captivating Business Core Values Video examples that instantly caught our eye and sparked our interest
The Deloitte video is like a Business Core Values Video, but a better one. It's about a city coming to life, not just a list of words. It's about how Deloitte makes things better, from how people live to how the city runs. It's not about technology, it's about the impact it makes on people. The video is visually beautiful and beautifully animated, with each scene leading into the next in a way that's both interesting and engaging.
Deloitte's core values are brought to life in this video. Each scene is a tangible example of their values, including innovation, efficiency, and responsibility. The video isn't about selling a product, it's about showcasing Deloitte's vision and commitment to building a brighter future for everyone.
What We Can Learn
Let your video's narrative naturally showcase your company's vision, building trust.
2. Mastercard Minimalist Business Values Explainer
The Mastercard video is an exceptional example of a Business Core Values Video. It's simple, clean, and visually appealing, yet packs a punch. Mastercard's values are woven into the very fabric of the design. The minimalist aesthetic, with its focus on 2D elements and limited colour palette, makes the key information stand out.
The video successfully portrays Mastercard's commitment to creating a seamless and secure digital payment experience. The visuals, like the hand tapping the screen, make the process of using Mastercard feel effortless, emphasizing the convenience and accessibility of its services. Mastercards dedication to connecting people, businesses, and governments is shown through the diverse cast of characters, highlighting its global reach and inclusiveness.
What We Can Learn
Showcase your values through simple, impactful visuals. viewers will feel your brand's personality.
The ManageEngine Business Core Values video masterfully uses visual storytelling to emphasize the importance of data backup. The videos opening scene quickly establishes the ubiquity of data in our daily lives. We all understand the frustration and potential chaos of data loss, which the video cleverly portrays with the bursting balloon.
The subsequent backup process, visualized by the cloud and lock icon, reinforces the need for proactive data protection. ManageEngine effectively communicates the urgency and importance of data backup while showcasing its services in a subtle, yet impactful manner.
What We Can Learn
Start with a relatable problem, then visually show your solution's peace of mind.
This company values video is a masterclass in visual storytelling. It takes complex technical concepts and makes them accessible through stunning metaphors. Developers in a futuristic setting, an infinity loop representing continuous delivery, expanding security boxes symbolizing protection and freedom - these are all powerful images that resonate with viewers.
The video's impact is amplified by its visual aesthetic, neon colors, smooth animations, and dynamic sound design. It captures the potential of cloud computing and demonstrates the freedom to accelerate, run anywhere, and scale with confidence. This is a company values video that truly inspires.
What We Can Learn
Relatable visuals boost engagement and understanding.
The dynamism in this Business Core Values video captures our attention from the start. We all appreciate the effective use of black-and-white imagery interspersed with vibrant color accents, creating a striking visual contrast that amplifies the core message. Siemens Advanta positions itself as a partner for those who embrace the possibilities of an ever-changing world.
The video smartly uses kinetic typography to convey key messages concisely, while quick cuts and dynamic transitions maintain a brisk pace that perfectly matches the spirit of innovation. This video stands out as a stellar example of how to communicate core values with clarity and impact, effectively showcasing Siemens Advanta's dedication to unique solutions.
What We Can Learn
Combine dynamic editing with concise messaging for a memorable impact.
We admire the electrifying energy and seamless flow of this product demo video. The fast-paced editing and dynamic text animations make every second count, showcasing Printify's expanded product line with impressive visual appeal. The use of mockups to present customization options truly elevates this business core values video.
We love how the video conveys crucial information about fulfillment, pricing, and platform integrations concisely. By highlighting its 10 million sellers, Printify effectively builds trust and encourages viewers to join the waitlist. The strategic call to action, combined with the offer of free samples, further incentivizes potential customers to explore the platform.
What We Can Learn
Clearly explain your value proposition-what problem you solve and how-to boost engagement.
We admire this business core values video for its ingenious use of the superhero metaphor, instantly capturing our attention and establishing an emotional connection with healthcare professionals. The clever contrast between chaotic paperwork and streamlined digital workflows brilliantly highlights the problem MEDHOST solves.
We love the vibrant 3D animation style. It not only adds a touch of playfulness but also enhances the visual appeal, making the technical aspects of EHR systems more engaging and accessible. The upbeat music perfectly complements the positive message, leaving viewers feeling inspired and empowered.
What We Can Learn
Visually demonstrate problem/solution to clearly show your product's value, driving conversions.
We believe in the power of connection and the transformative potential of well-designed spaces. Mris business core values video showcases this beautifully, capturing how their software fosters vibrant communities where people live better, work smarter, and play more. The 2D animation breathes life into everyday moments, highlighting the softwares ease of use through relatable scenarios.
We love how Mri's software seamlessly integrates into various aspects of community life, from apartment management to local businesses. By focusing on the positive impact on residents and businesses, the video effectively communicates Mri's commitment to building thriving connected communities. This subtle yet powerful approach speaks volumes about the companys values.
What We Can Learn
Let your animation tell a story; this creates emotional engagement.
A compelling narrative unfolds in this business core values video, where we glimpse the rich history of PerkinElmer and its unwavering commitment to scientific advancement. The black-and-white imagery, showcasing decades of groundbreaking research, seamlessly transitions into the vibrant hues of modern labs, reflecting the company's continuous evolution. This visual storytelling expertly captures PerkinElmer's dedication to pushing the boundaries of science.
Through impactful visuals, we witness the company's dedication to people, customers, and the planet, underscoring a purpose that extends far beyond laboratories. The close-up of hands cradling soil, followed by children's artwork depicting a vibrant world, symbolizes PerkinElmer's commitment to a better future. Its a testament to science with purpose, leaving us inspired by the potential for transformative change.
What We Can Learn
Weave a compelling story showcasing your company's impact, inspiring viewers to connect with your values.
The Firebase business core values video masterfully encapsulates the spirit of innovation within the app development landscape. We all connect with the energetic presentation, from the stylized Earth to the quick-cut transitions that keep us on the edge of our seats. It's an excellent example of how a short video can speak volumes.
The video's cheerful music and bright colors complement the powerful message of how Firebase has enabled remarkable success for companies like Gameloft and Pomelo Games. By showcasing diverse functionalities, like the Emulator Suite UI and Crashlytics, Firebase highlights its commitment to making app development more accessible and efficient. Its a testament to the power of visual storytelling, leaving viewers with a clear understanding of what the platform offers.
What We Can Learn
Craft a concise narrative showcasing your product's impact, inspiring viewers to learn more.
11. Sanofi Animated Business Values - Increase engagement implicitly
We notice the compelling journey of a patient seeking a diagnosis for a mysterious ailment. Sanofi Genzyme masterfully uses a minimalist animation style to convey the challenging experience of living with a rare disease. The animation of web searches, calendar days, and medical tests perfectly encapsulates the frustration and uncertainty patients face.
In a sea of 6,000 rare diseases, finding the right treatment is often like searching for a needle in a haystack. We love how Sanofi Genzyme uses a global view with pinpoint markers to demonstrate the vast number of individuals affected by these conditions. Their commitment to research shines through, offering a beacon of hope for those desperately seeking answers and relief. This business core values video beautifully captures the urgency and importance of their mission.
What We Can Learn
Let the visuals tell the story, minimizing text for maximum impact.
Upworks Business Core Values Video masterfully encapsulates the essence of their brand, making finding skilled professionals easy. The sleek, minimalist animation, coupled with an energetic soundtrack, brings their core values to life: connect, grow, and evolve.
The video cleverly utilizes visual metaphors, depicting businesses as buildings, talent as illuminated icons, and connectivity as lines drawing them together. This simple yet powerful imagery resonates with viewers on an intuitive level, leaving a lasting impression of Upworks purpose and effectiveness.
What We Can Learn
Design visuals that clearly communicate your brand's personality and values.
Pinkerton's Business Core Values Video takes a bold step away from traditional advertising. Its initial chaos of crime data documents evokes the real-world information overload businesses confront. It quickly becomes a visual metaphor of order as Pinkerton, using data science and 170 years of experience, pieces together solutions.
What truly elevates this video is its powerful simplicity. It communicates complex ideas in a digestible way, showcasing Pinkerton's unique ability to translate data into meaningful insights. The sleek animation and strategic music synchronization add another layer of polish, making this Business Core Values Video a compelling example of effective brand storytelling.
In just 21 seconds, this Business Core Values Video effectively communicates the essence of NFC technology. By presenting everyday scenarios like payments and authentication, the video demonstrates the practicality and convenience of NFC. The visuals, characterized by sleek motion graphics and minimalist backgrounds, maintain focus on the core message. The overall effect is a compelling argument for businesses seeking a secure and innovative solution to enhance customer experiences in a touchless world.
What We Can Learn
Present your tech's benefits through compelling visuals, inspiring confidence.
The lively 2D animation in this Business Core Values Video instantly captivates with its whimsical charm and smooth transitions, beautifully narrating the evolution of payment from chariots to cashless convenience. We love how Capital One's debit card takes center stage, transforming from a wallet bursting with cash to a sleek digital companion. The zero-liability promise, visualized by a dropped card amidst bustling city life, reinforces a sense of trust and security.
Beyond just transactions, the power of mobile banking shines through intuitive lock/unlock features and real-time alerts”a symphony of seamless control at your fingertips. The global reach, elegantly depicted on a spinning globe, further elevates the debit card to a must-have for modern adventurers. This video isnt just about spending; it's about empowering a lifestyle of freedom and peace of mind.
What We Can Learn
Animate your core values; it makes abstract concepts relatable and memorable.
FSGImpact is a company that specializes in helping organizations tackle complex social problems. The video is designed to explain the collective impact approach and why it is effective.
Video Design - The video uses a minimalist design style with clean lines and bright colors, emphasizing a focus on core values. The simplicity of the graphics allows the viewer to focus on the message and easily understand the concept of collective impact. The video uses a series of animated icons to represent different aspects of the problem and the solution, making it accessible and easy to understand. These elements are crucial in making it a good Business Core Values Showcase Video.
The video uses a clear and concise visual style that communicates the idea of working together to solve problems. The animation moves from showing a single figure struggling to overcome large obstacles, to a group of people climbing the same obstacle together. This shift in imagery is what makes the video so effective. The video's message is optimistic, encouraging, and inspiring, highlighting the power of collaboration. It conveys a tone of confidence, trust, and empowerment. This optimistic tone is integral to the video goal of promoting the collective impact approach.
Wise Firms Business Core Values Video takes a unique approach, utilizing a timeless parable and modern design to communicate its core values. The animation cleverly depicts the story of the wise and foolish men, contrasting the sturdy house on rock with the precarious one on sand.
The video seamlessly blends a minimal color palette with clean typography and subtle sound design, creating an atmosphere of trust and professionalism. It's a perfect example of how a Business Core Values video can be both visually appealing and impactful.
What We Can Learn
Build your core values video on a strong, relatable narrative to deeply resonate with your audience and inspire trust.
18. CSL Animated Business Values Story - Increase audience engagement implicitly
The storytelling in this CSL Business Core Values Video is masterful, seamlessly weaving together historical milestones, global impact, and a profound dedication to patients. The animation style is crisp and engaging, with subtle motion graphics that elevate the visual experience. We all connect with the simple yet powerful imagery of families representing the patients whose lives CSL touches.
The minimal color palette and clean design reinforce CSLs focus on clarity and purpose. The video effectively showcases CSL Behring's contribution to rare disease treatment and Seqirus's role in pandemic preparedness. It highlights the dedication of CSL's scientists and the global reach of its operations. This Business Core Values Video is a powerful testament to how impactful a well-crafted animated video can be.
What We Can Learn
Weave compelling narratives with relatable visuals to build emotional connections and inspire action.
The animation style of this Business Core Values Video immediately grabs attention. We love the playful yet professional approach, using vibrant colors and smooth transitions to keep viewers engaged. The focus on Ireland, portrayed through a stylized map and dynamic cityscape, reinforces Deloitte's commitment to regional development.
The video's strength lies in its ability to convey complex ideas with visual clarity and concise messaging. The core message connecting ideas and actions for transformative impact is reinforced through compelling motion graphics.
What We Can Learn
Tell a concise story with motion graphics to make complex ideas simple.
In a world where cyberattacks are a constant threat, we appreciate ExxonMobil's focus on proactive cybersecurity solutions. The video effectively communicates the importance of early detection and swift action in mitigating the impact of cyber threats, creating a sense of urgency.
The visually appealing animation, using a bold color palette and dynamic transitions, keeps viewers engaged. We love the use of simple, yet powerful metaphors, like the magnifying glass and the flask, to explain complex technical processes, making the information easily digestible. This Business Core Values Video is a superb example of demonstrating complex services in an accessible and compelling way.
What We Can Learn
Bold colors and dynamic transitions keep viewers hooked, improving engagement.
Cisco's Business Core Values Video is a testament to how powerful simplicity can be. The clean visuals, accompanied by uplifting music, instantly capture attention. The clever use of 2D animation brings to life the company's commitment to healthcare, highlighting its focus on people, innovation, and a connected future. We all admire how effortlessly the video conveys complex information in a concise and digestible manner.
Cisco showcases its core values through a series of interconnected scenes. We have ever seen such a clear depiction of how technology can transform healthcare. The videos optimistic tone leaves viewers feeling hopeful about the future of healthcare. This example inspires us all to create impactful brand narratives that resonate emotionally.
What We Can Learn
Illustrate your values with simple, relatable scenes to build trust.
Tyson Foods' Business Core Values Video masterfully blends impactful messaging with compelling visuals, making it a powerful example for any company looking to showcase its commitment to sustainability. The animation style is both modern and approachable, instantly grabbing attention with the dynamic transformation of the Tyson logo. The carefully selected color palette of blues, yellows, and greens subtly reinforces the themes of trust, optimism, and nature.
The concise voiceover seamlessly guides the viewer through Tyson's dedication to contextual water targets, while the subtle sound design, incorporating natural sounds like flowing water, creates an immersive and memorable experience. This video effectively demonstrates how a complex topic like water stewardship can be communicated clearly and engagingly, inspiring viewers to support businesses that prioritize sustainability.
In the dynamic world of drone technology, trust and security are paramount, and this Business Core Values Video powerfully showcases Gemaltos commitment to these critical aspects. We love the futuristic visual language, illustrating the intricate processes and advanced technologies involved in building a secure drone ecosystem. The integration of sleek 3D drone models, informational text overlays, and vibrant color palette creates a truly compelling experience.
The video masterfully demonstrates Thales's essential services, seamlessly weaving together complex concepts like data encryption, pilot registration, and drone tracking. The clever use of visual metaphors, such as the lock icon and no hacker symbol, reinforces Gemalto's unwavering dedication to data protection and digital identity within the drone industry. This video is a powerful example of how to communicate complex technical information in an engaging and inspiring way.
What We Can Learn
Weave a compelling narrative showcasing your product's positive impact on businesses.
This Business Core Values Video unfolds like a visual story, charting the progression of financial transactions from simple exchanges to the intricacies of modern banking. Through geometric shapes and vivid color gradients, the video creates a captivating narrative. The minimalist aesthetic combined with subtle sound effects underscores the complex nature of centralized systems while emphasizing the clean simplicity of decentralized currency.
The video's strength lies in its concise and impactful information delivery. Without a single spoken word, it manages to communicate a complex concept, creating a powerful and thought-provoking experience. It's an exemplary Business Core Values Video, inspiring businesses to embrace innovative visual storytelling.
In this remarkable Business Core Values Video, simple 2D animations intertwine with inspiring music, weaving a story of connection and global reach. The strategic use of a limited color palette, punctuated by vibrant highlights, draws attention to key messages, subtly guiding the viewer's eye.
The videos elegant simplicity is its strength, emphasizing the core message of unity and progress. It leaves a lasting impression, prompting businesses to consider how they can showcase their values with equal clarity and impact.
What We Can Learn
Elegant simplicity makes your message memorable and impactful.
This compelling Business Core Values Video uses vibrant 3D isometric visuals to showcase the impact of our energy choices. The clever use of a clock and energy meter visually demonstrates how peak usage times strain the power grid. The minimalist animation style avoids distractions, letting the key message shine.
The video effectively uses storytelling to connect with viewers on an emotional level, inviting them to become part of the solution. The upbeat music and clear narration create a positive and hopeful tone, inspiring action toward a more sustainable future.
We're captivated by the BDO brand video and its fresh take on accounting. It challenges preconceived notions, swapping monotonous cubicles for dynamic collaborations. The quick cuts and vibrant visuals emphasize BDO's adaptability in a fast-paced world, while the pulsating soundtrack adds a layer of excitement. We love how BDO highlights its global impact, seamlessly weaving diverse settings and innovative technologies into the narrative.
This Business Core Values Video showcases more than just financial expertise; it speaks to a culture of innovation and leadership. The focus on collaboration and guidance reinforces BDO's commitment to its people and clients. The strategic use of data visualization, particularly with the rotating globe, effectively conveys the scale of their operations and vision. BDO effectively positions itself as a forward-thinking firm, driving change in the global economy.
What We Can Learn
Visually demonstrate problem-solving to highlight expertise and drive confidence.
In the competitive landscape of cloud solutions, standing out requires more than just functionality. It demands a compelling narrative. This Business Core Values Video masterfully showcases Quantilphis expertise through dynamic visuals, encapsulating their cloud-native approach and commitment to AI, machine learning, and data science. The minimalist aesthetic and vibrant color palette create a modern and engaging experience that resonates with business leaders seeking transformative solutions.
Quantilphi's video goes beyond a simple service overview; it's a visual testament to their problem-solving prowess. The concise messaging, coupled with engaging animations, effectively communicates their value proposition. The global map reinforces their extensive reach, while the Let's Talk call to action invites viewers to connect and explore the possibilities of partnership.
What We Can Learn
Craft a concise narrative showcasing your unique problem-solving approach, inspiring viewers to contact you.
29. MSD Careers Business Values Video Showcase - Improve employee engagement implicitly
MSD's Business Core Values Video masterfully blends modern design with meaningful messaging. The vibrant color palette and engaging 2D animation instantly capture attention, while the clever use of visual metaphors, like puzzle pieces for teamwork and ascending steps for progress, effectively communicates the company's core values. This video resonates because it isn't just about aesthetics; its about storytelling.
The narrative of global collaboration and the drive to think beyond the pill inspires viewers to connect with MSD's mission. The concise yet powerful message, reinforced by the upbeat soundtrack, leaves a lasting impression, showcasing how a well-crafted video can convey a company's essence in a truly compelling way.
What We Can Learn
Keep it concise. a short, impactful video is more likely to be watched and remembered.
In the fast-evolving financial landscape, staying ahead demands more than just leadership. Acuity Knowledge Partners understands this, delivering a dynamic Business Core Values video that captures our attention with its sleek design and insightful messaging. We love the way it portrays the current state of financial services, highlighting the disruption and rising customer expectations.
The seamless integration of human capital and technology, visualized through a dynamic infinity symbol, truly resonates. With 20 years of experience, Acuity positions itself as a trusted partner, promising transformation and innovation. Their BEAT platforms domain-specific technology is skillfully presented, emphasizing its ability to empower clients to do more with less. This video inspires us to rethink our approach to conveying core values.
What We Can Learn
Integrate client testimonials; social proof builds confidence.
FAQ
How can a core values video help attract and retain top talent?
Core values videos attract talent by showcasing company culture, enabling candidates to self-select based on fit. They reinforce values for existing employees, increasing retention.
What are the key elements of a successful core values video?
How can I ensure my core values video is authentic and resonates with my target audience?
Authenticity comes from featuring real employees, genuine stories, and alignment with actual company culture.
What are some creative ways to showcase our company culture in a core values video?
Showcase culture through employee interviews, behind-the-scenes footage, and depictions of values in action.
What is the typical cost range for producing a high-quality core values video?
High-quality core values videos typically cost $1,000-$6,000, depending on complexity and length.
How can I find a reputable video production company specializing in core values videos?
Seek video production companies with a strong portfolio, client testimonials, and industry expertise.
What pre-production steps are crucial for a successful core values video project?
Crucial pre-production steps: define core values, identify the target audience, develop a script and storyboard.
How can I involve my employees in the creation of the core values video?
Involve employees through interviews, story contributions, and feedback throughout the process.
What are some common mistakes to avoid when making a core values video?
Avoid generic messaging, inauthentic portrayals, and disconnects from the company's mission.
How can I use existing company assets (photos, videos) in my core values video?
Existing assets (photos, videos) can create montages, illustrate stories, and enhance visual appeal.
What are the different styles of core values videos (e.g., animated, live-action, documentary)?
Core values video styles include animated, live-action, and documentary, each with a unique approach.
How can I adapt a core values video example I've seen to fit my company's brand?
Adapt examples by identifying resonant elements and tailoring them to your company's culture and values.
What are the benefits of using storytelling in a core values video?
Storytelling makes values relatable and memorable, forging an emotional connection with the audience.
How can I ensure my core values video is accessible to everyone?
Ensure accessibility with captions, transcripts, and audio descriptions.
What are some best practices for scripting a core values video?
Effective scripts use clear, concise messaging, active voice, and real employee stories.
How to plan and optimize Business Core Values Videos?
Content Clarity: "Think less about how to 'make' social content and more about how to 'be' social." - Ann Handley. Advids prioritizes authentic communication. For a SaaS client, we ditched corporate jargon in their core values video, opting for clear, conversational language that resonated with their target audience of small business owners. This led to a significant rise in free trial sign-ups.
Actionable: Communicate clearly and authentically to resonate with your target audience.
Creative Simplicity: "The trouble with poetry is that it encourages the writing of more poetry." - Billy Collins. Advids values concise storytelling. For a healthcare client, we streamlined their core values video, focusing on a single powerful message about patient care. This resulted in higher patient satisfaction scores and improved brand perception.
Actionable: Distill your message to its essence for maximum impact and memorability.
Visual Storytelling: "Good design is obvious. Great design is transparent." - Joe Sparano. Advids emphasizes impactful visuals. For a manufacturing client, we used striking imagery and minimal text in their core values video to showcase their commitment to quality craftsmanship. This led to increased brand awareness and positive media coverage.
Actionable: Use strong visuals to communicate your core values effectively and memorably.
Data-Driven Creativity: "Data beats opinions." - Alistair Croll. Advids uses data to inform creative decisions. For an e-commerce client, we analyzed customer feedback and purchase behavior to tailor their core values video to their specific needs and preferences. This resulted in a significant boost in sales conversions.
Actionable: Use data insights to inform creative choices and maximize video effectiveness.
Authenticity and Transparency: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids champions authentic brand storytelling. For a food and beverage client, we showcased their sustainable farming practices in their core values video, building trust and loyalty with environmentally conscious consumers. This resulted in increased brand affinity and positive social media engagement.
Actionable: Build trust by showcasing your authentic story and values transparently.
Why Advids for Business Core Values Video?
At Advids, we create compelling Business Core Values Videos that resonate with your audience and reinforce your company culture. We blend creative storytelling, cutting-edge animation technology, and a proven track record to translate your core values into engaging visual narratives.
Transforming Values into Visual Stories:
Customized Business Core Values Video Solutions: We tailor each video to reflect your unique brand identity, core values, and target audience, whether you need explainer videos, character animations, or other video formats. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that bring your core values to life and inspire your audience. Cutting-Edge Business Core Values Video Technology: We utilize the latest animation software and techniques to ensure visually stunning and impactful videos.
Experience and Trust:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of effective video production. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction Guaranteed: Over 109 five-star Google reviews demonstrate our commitment to client satisfaction, creative excellence, and top-tier service.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from concept development to final delivery, ensuring your vision is realized. Strategic Communication: Open and transparent communication is crucial. We prioritize understanding your needs, target audience, and brand identity to create impactful Business Core Values Videos. Dedicated Business Core Values Video Expertise: We've successfully delivered between 285 and 370 Business Core Values Videos, showcasing our specialized expertise in this area.
Ready to unlock the potential of Business Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Business Core Values Video?
A Business Core Values Video is a powerful tool that visually communicates a company's core values, mission, and vision to stakeholders. It provides a clear and concise understanding of the company's guiding principles and how they translate into practical actions. These videos can be used for various purposes, such as employee onboarding, customer engagement, brand building, and attracting investors.
Business Core Values Videos can be used to:
introduce new employees to the company's culture and values
showcase the company's commitment to customer satisfaction
build trust with potential investors
inspire employees to live the company's values
What do top Business Core Values Videos have in common?
Compelling Narrative - A captivating story that connects with the audience.
Visual Storytelling - Engaging visuals that illustrate the values.
Employee Testimonials - Authentic stories from employees.
Customer Success Stories - Real-world examples of value.
Brand Identity Alignment - Visuals that reflect the brand.
Clear Call to Action - A clear next step for viewers.
Targeted Messaging - Language that resonates with the audience.
Authenticity and Transparency - Genuine portrayal of the company.
High-Quality Production - Professional visuals and sound.
Concise and Focused - A clear message delivered efficiently.
Emotional Connection - A story that evokes feelings.
Strategic Distribution - Reaching the right audience.
What makes Business Core Values Video effective?
A captivating Business Core Values Video is a powerful tool for communicating a company's values and building trust with stakeholders. The effectiveness of these videos is driven by a combination of factors, including a compelling narrative, engaging visuals, and a clear call to action.
A thoughtfully designed Business Core Values Video aims to create a lasting impression on viewers, leaving them with a clear understanding of the company's values and a positive perception of the brand. The video should be engaging, informative, and memorable, leaving viewers with a sense of connection to the company and its mission.
How long should your Business Core Values Video be?
A well-crafted Business Core Values Video is a powerful tool for communicating a company's values and building trust with stakeholders. The ideal length of the video depends on several factors, including the target audience, the complexity of the message, and the intended purpose of the video.
A strategic approach to determining the video length aims to ensure that the message is delivered effectively and efficiently, keeping viewers engaged and interested. The video should be long enough to convey the key messages but short enough to maintain viewer attention.
Pre-Production Considerations
What is the primary objective of the video?
Who is the target audience for the video?
What are the key messages you want to convey?
How much time do you have to capture viewer attention?
What is the appropriate tone and style for the video?
What is the budget for the video production?
What are the available resources for video production?
How to create Business Core Values Videos?
A compelling Business Core Values Video is a powerful tool for communicating a company's values and building trust with stakeholders. The creation process involves several key steps, from planning and scripting to production and distribution.
A successful approach to creating Business Core Values Videos aims to ensure that the video is engaging, informative, and memorable, leaving viewers with a clear understanding of the company's values and a positive perception of the brand.
Pre-Production
Define Core Values: Clearly articulate the company's core values and their significance.
Develop a Storyboard: Visualize the video's flow, including scenes, transitions, and key messages.
Script Writing: Craft a compelling narrative that effectively conveys the core values.
Visual Concept Design: Determine the overall aesthetic, including color palette, imagery, and style.
Talent Selection: Choose individuals who embody the company's values and can deliver the message authentically.
Location Scouting: Select locations that align with the video's theme and create the desired atmosphere.
Budget Allocation: Plan and allocate resources effectively to ensure a high-quality production.
Production
Video Shooting: Capture high-quality footage that aligns with the storyboard and script.
Lighting and Sound: Create a visually appealing and acoustically balanced environment.
Talent Direction: Guide talent to deliver the message effectively and authentically.
Editing and Post-Production: Assemble the footage, add transitions, and refine the video's flow.
Music and Sound Design: Select music and sound effects that enhance the video's emotional impact.
Graphics and Animation: Incorporate visual elements that reinforce the message and enhance engagement.
Final Render and Delivery: Produce a high-resolution video file and distribute it through appropriate channels.
Core Values: The Heart of Your Launch Video
Explainer Videos: These are ideal for clearly and concisely communicating your company's mission, vision, and core values to stakeholders. They provide a foundational understanding of your brand's essence. For instance, a new employee Onboarding program could utilize an Explainer Video to introduce the company's core values and their practical application in the workplace.
Testimonial Videos:Build Trust and Credibility by featuring real customers sharing their positive experiences. These videos demonstrate the tangible impact of your values on customer satisfaction. Imagine a software company showcasing how their value of customer-centricity translates into a user-friendly interface, as explained by a satisfied client.
Animated Videos:Capture Attention and simplify complex concepts with visually engaging animations. These videos are particularly effective for making your message memorable and easily digestible. A company with a complex value proposition, like sustainability, could use animation to illustrate their eco-friendly practices in a visually appealing and understandable way.
Live-Action Videos: Offer a glimpse into your company culture and humanize your brand. These videos can feature employee stories, customer interactions, and behind-the-scenes footage. A company promoting their value of teamwork could showcase a Live-Action Video of a team collaborating on a project, highlighting their positive interactions and shared success.
Corporate Videos: Project professionalism and credibility by highlighting achievements, milestones, and your commitment to excellence. These videos are ideal for formal presentations and investor relations. A company celebrating a significant anniversary could use a corporate video to showcase their history, achievements, and unwavering commitment to their core values over the years.
Crafting Core Values Videos That Connect
Creating a high-quality Business Core Values Video requires careful attention to several key elements.
Narrative
A compelling narrative is crucial for connecting with viewers emotionally. Consider using Storytelling techniques like the hero's journey or the problem-solution framework to engage your audience and make your message memorable.
Visuals
High-quality visuals are essential for creating a professional and engaging experience. Choose visuals that align with your brand identity and evoke the desired emotions. Consider using a mix of footage, animation, and graphics to keep viewers interested.
Music and Sound Design
Music and sound effects can significantly enhance the emotional impact of your video. Choose music that complements the mood and tone of your message. Use sound effects strategically to emphasize key moments and create a more immersive experience.
Call to Action
A Clear Call to Action is essential for guiding viewers towards the desired outcome. Whether it's visiting your website, contacting your sales team, or learning more about your values, make it easy for viewers to take the next step.
Connect With Your Audience
Start by clearly defining your target audience.
Consider their demographics, psychographics, and the specific challenges or aspirations they face.
This understanding will guide your video's Messaging and creative direction.
Tailor Your Narrative:
Craft a narrative that speaks directly to your audience's experiences and values.
Use language and imagery that they can relate to and connect with on an emotional level.
Optimize Visuals:
Choose visuals that are appealing to your target audience.
Consider their visual preferences, the platforms where they consume content, and the overall aesthetic that aligns with their expectations.
Craft a Relevant Call to Action:
Tailor your call to action to your audience's specific needs and motivations.
Make it clear and easy for them to take the next step, whether it's signing up for a newsletter, requesting a demo, or making a purchase.
Core Values: Storytelling for Impact
Several narrative approaches can effectively communicate your company's values.
Customer Journey:
Showcase how your values positively impact the customer experience. For example, a company valuing integrity could showcase a customer service interaction where an employee goes above and beyond to resolve a customer's issue honestly and transparently.
Employee Stories:
Humanize your brand by featuring employees who embody your company's values. Share their personal stories and how these values translate into their daily work. A company valuing innovation could feature an employee who developed a groundbreaking new product, highlighting their passion and creativity.
Company History:
Take your audience on a journey through your company's evolution, emphasizing how your core values have guided your growth. A company valuing sustainability could showcase their history of environmentally conscious practices, demonstrating their long-standing commitment to this value.
Mission and Vision:
Clearly articulate your company's mission and vision, emphasizing how your core values serve as the foundation for achieving them. A company valuing excellence could showcase how their pursuit of perfection in every aspect of their business is driven by their core values.
Boosting Your Launch With Video
Strategically integrating your video into your marketing funnel can maximize its impact.
Website: Feature your video prominently on your website's homepage or About Us page to provide visitors with an immediate understanding of your company's values.
Social Media: Share your video across your social media channels to engage your followers and spark conversations about your values. Tailor the video format and length to suit each platform.
Email Marketing: Embed your video in email campaigns to nurture leads and reinforce your brand message. For example, include the video in a welcome email series to introduce new subscribers to your company's values.
Landing Pages: Enhance Landing Pages with your video to provide context, build trust, and encourage conversions. A landing page promoting a specific product could feature a video highlighting the values that went into its development.
Boost Sales with Core Values Videos
A Business Core Values Video can be a valuable asset for your sales team.
Sales Presentations: Integrate your video into sales presentations to provide an engaging introduction and establish credibility. For example, start a presentation with a short video highlighting your company's commitment to customer satisfaction.
Sales Collateral: Include your video in sales collateral such as brochures, proposals, and email signatures. This provides prospects with a convenient way to learn more about your company's values.
Training Materials: Incorporate your video into sales training materials to reinforce your company's values and ensure consistent messaging. This helps ensure that the sales team effectively communicates your brand promise.
Winning Core Values: A Video Strategy
A successful Business Core Values Video requires a strategic approach.
Define Objectives: Start by clearly defining your objectives for the video. What do you want to achieve? Increased brand awareness? Lead generation? Employee engagement?
Identify Target Audience: Understand your target audience's needs, interests, and preferences. This will guide your messaging and creative direction.
Choose the Right Narrative: Select a narrative approach that resonates with your target audience and effectively communicates your values.
Develop a Distribution Plan: Determine how you will distribute your video to reach your target audience. Consider using a combination of website, social media, email marketing, and paid advertising.
Brand Your Launch Video
Ensure the video's visuals, tone, and messaging accurately reflect your brand's personality, values, and target audience.
Color Palette:
Utilize colors that are consistent with your brand's color palette to create a cohesive visual experience.
Typography:
Choose fonts that are consistent with your brand's typography guidelines for readability and visual harmony.
Visual Style:
Select a visual style that aligns with your brand's overall aesthetic, whether it's modern and minimalist, bold and energetic, or classic and sophisticated.
Unlocking Video Success: Measuring Your Launch Impact
Website Traffic: Track website traffic to pages where the video is embedded. Analyze the source of traffic and engagement metrics like bounce rate and time spent on page.
Social Media Engagement: Monitor Social Media Metrics like likes, shares, comments, and video views to gauge audience interest and reach.
Email Click-Through Rates: Track click-through rates on email campaigns that include the video to see how effectively it drives traffic to your website or landing pages.
Sales Conversion Rates: If the video is used in sales contexts, monitor sales conversion rates to determine if it has influenced customer behavior.
Core Values: The Heart of Your Launch Video
A Compelling Storyline is the foundation of a successful Business Core Values Video. It's more than just listing your values; it's about weaving them into a narrative that resonates with your audience.
Customer Journey: Instead of simply stating that you value customer satisfaction, show it. Illustrate how your values guide your interactions with customers, perhaps by showcasing a customer overcoming a challenge with the help of your company's dedication to problem-solving. This creates an Emotional Connection and demonstrates the tangible impact of your values.
Employee Stories: Humanize your brand by featuring employees who embody your values. Share their personal experiences of how these values translate into their daily work. For example, an employee might describe how the company's emphasis on teamwork helped them achieve a challenging project, fostering a sense of authenticity and connection with your audience.
Company History: Take your audience on a journey through your company's evolution, emphasizing how your core values have remained a constant driving force. This demonstrates your long-standing commitment to your principles and builds trust.
Mission and Vision: Clearly articulate your company's mission and vision, highlighting how your core values serve as the bedrock for every decision. This provides context and demonstrates that your values are not just words on a wall, but the guiding principles that shape your actions.
Narrative Arc: Remember the importance of a clear narrative arc. Your story should have a beginning, middle, and end, keeping viewers engaged and leading them to a satisfying conclusion that reinforces your core values.
Case Study: LEGO's "Rebuild the World" Campaign
Objective
To showcase LEGO's commitment to creativity, innovation, and empowering children through play.
Strategy
LEGO launched a global campaign called Rebuild The World featuring a series of inspiring videos that highlighted how LEGO bricks can be used to build anything imaginable. The campaign featured diverse children from around the world, showcasing their unique creations and demonstrating the power of imagination and problem-solving.
Results
The Rebuild The World campaign resonated with audiences worldwide, generating significant positive sentiment towards LEGO. The campaign successfully communicated LEGO's core values of creativity, innovation, and play, driving increased brand awareness and engagement.
Key Data
The campaign reached over 1 billion people globally.
LEGO saw a 15% increase in website traffic and social media engagement during the campaign period.
The campaign contributed to a 10% increase in LEGO's global sales, demonstrating the power of storytelling and emotional connection in driving brand growth.
Case Study: Nike's "Just Do It" Campaign
Objective
To inspire and motivate athletes and everyday people to achieve their goals through perseverance and determination.
Strategy
Nike launched a series of videos featuring inspiring athletes and everyday people sharing their stories of overcoming challenges and achieving their goals. The videos emphasized Nike's core values of perseverance, determination, and achieving greatness.
Results
The Just Do It campaign resonated with audiences worldwide, generating significant positive sentiment towards Nike. The campaign successfully communicated Nike's core values of perseverance, determination, and achieving greatness, driving increased brand awareness and engagement.
Key Data
The Just Do It campaign generated over 1 billion views across various platforms.
Nike's website traffic and social media engagement increased by 20% during the campaign period.
The campaign contributed to a 15% increase in Nike's global sales, demonstrating the power of storytelling and emotional connection in driving brand growth.
Case Study: Nike's "Just Do It" Campaign
Objective: To inspire and motivate consumers to achieve their athletic goals through its Just Do It campaign.
Strategy: Nike launched a series of videos featuring athletes from various disciplines sharing their stories of perseverance, determination, and overcoming challenges. The videos highlighted Nike's core values of athleticism, inspiration, and achievement.
Results:
Increased brand awareness: The Just Do It campaign generated significant brand awareness and recognition.
Enhanced brand loyalty: The campaign fostered a strong emotional connection with consumers, increasing brand loyalty.
Increased sales: The campaign drove significant sales growth for Nike, demonstrating the power of emotional storytelling.
Key Takeaways:
Emotional storytelling: The videos effectively conveyed Nike's core values through compelling stories and inspiring visuals.
Authenticity and relatability: The videos featured real athletes sharing their personal journeys, creating a sense of authenticity and relatability.
Motivational messaging: The campaign's Just Do It message resonated with consumers, inspiring them to pursue their athletic goals.
How business core values video examples are curated?
We dove deep into business core values videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic business core values videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Employee Advocacy Examining how effectively the video empowers employees to embody and promote the core values. 7.Authenticity & Resonance Determining how genuinely the video reflects the company culture and resonates with its target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, business core values video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
