Core Values Video Examples: 29 Values Shown on Screen

FSC's video introduces its aligned certification for the EU Deforestation Regulation, or EUDR. It frames certification as the stepping stone to compliance and to a deforestation-free future.

What works here:

• The hard part gets drawn. Animated flow diagrams and a magnifying glass walk through due diligence and the geolocation details the regulation asks for.
• The value has a mechanism behind it: a specialized regulatory module and a risk assessment framework.
• The close widens the circle. Businesses are invited to join FSC in protecting forests.

The move: Name who outside the deal benefits when your buyer says yes, and show them on screen. If the only winner is the buyer's budget, the value isn't visible yet.

Enel Green Power's explainer shows how renewable energy certificates, or RECs, let businesses and consumers back up a clean energy claim. Isometric 3D turns the grid into something you can follow.

What works here:

• Glowing green pathways trace clean power through a mixed-source grid. The claim becomes traceable.
• RECs are framed as the currency of the renewable market: proof you can audit, not a promise.
• The landscape grows. New wind and solar farms appear as the certificate market funds new projects.

The move: If your value is sustainability, show the receipt, not the leaf. If a skeptic can't trace the claim on screen, add the step they'd ask about.

Justrite's PetroPad is a spill pad made with a smart polymer. The video contrasts old spill control with a pad that neutralizes hydrocarbons and turns them solid.

What works here:

• The cost comes first: pollution and costly hazardous waste from spill control that doesn't work.
• 2D animation shows the mechanism. Hydrocarbons become a rubber-like solid, and only clean water passes through.
• Disposal closes the case. Solid waste is easier and cheaper to handle than liquid contaminants.

The move: End on the place your product protected, not on the product. If the last scene could sit in a catalog, add the clean ground after it.

Rachio's Smart Hose Timer turns a garden hose into a scheduled watering system run from an app. Saving water is the value, and the features prove it.

What works here:

• Split screens tie each app command to the water it starts in the yard.
• Schedules for grass, shrubs and gardens get set in a few taps.
• Weather skips and flow detection carry the promise: less water wasted, less manual effort.

The move: Turn your value into a feature that switches itself on. A weather skip proves the water-saving value better than a voiceover can.

Glencore's 15-second film puts an ancient astrolabe beside a modern astronaut. Then it asks a question instead of making a claim.

What works here:

• A split screen spans centuries of discovery in one frame.
• On-screen text asks: “The world runs on amazing materials. So how should we source them?”
• No value is named outright. The question does the work.

The move: If your category carries a hard question, ask it yourself, on screen. If your video only answers easy ones, buyers will raise the hard one in the deal.

Mindray India's video, Finding HIV Infections Fast, explains how HIV testing has shortened the window before an infection shows up. Mindray's 4th generation assay is the latest step.

What works here:

• Science comes first. Animation shows HIV attacking CD4 cells, then the markers that follow: RNA, p24 antigen and antibodies.
• A timeline walks through four generations of tests. Each one shortens the window period.
• The claim rests on an outside standard: alignment with US CDC testing algorithms.

The move: Show the person at the end of your buyer's work. For a lab, that's a patient diagnosed sooner. If that person never appears, the value stays abstract.

This 32-second animation introduces kynect, Kentucky's healthcare connection, through the people it serves. It's posted on a third-party channel, not on kynect's own.

What works here:

• Short scenes open it: families using the ER as primary care, small business owners unable to offer coverage.
• Music and narration move from struggle to hope.
• The close joins isolated people into one community, with coverage available to all.

The move: Open on 3 people your product serves, each with a different problem. If all 3 look like the same buyer persona, widen the cast.

Opera's beta launch for GX Mobile, billed as the world's first mobile browser for gamers, starts with the community, not the product.

What works here:

• A montage of user requests for GX Mobile opens the video. The launch reads as an answer.
• The features match the asks: a game release calendar, free game drops and a deals aggregator.
• Flow moves content between desktop and phone, and a Fast Action Button allows one-hand use.

The move: Open on your customers' own requests, word for word. If you can't find 3 real ones, the feature isn't ready to carry a value.

KB Home's video, Ways to Personalize, shows buyers shaping a home around how they live. A design consultant at the Design Studio acts as their partner.

What works here:

• The home starts from the buyer, not from a template.
• A guided session covers finishes and smart features, chosen around lifestyle and style.
• The relationship is the product. The consultant, not a catalog, carries the story.

The move: If your buyer gets a named person, like a success manager, show that person helping. If your video shows only screens, nobody sees who listens.

Comarch's video shows an EV charging loyalty system for oil and gas companies. It sells to the operator but keeps the camera on the driver.

What works here:

• The driver's app books a charging slot and pre-orders a coffee.
• AI-driven offers and automated plate recognition make each stop personal.
• The operator gets its own scene: a BI module that analyzes the data for fuel companies.

The move: Show your buyer's customer getting something first. Then show what your buyer gets back. If one side has no scene, the win-win is only a claim.

Xsolla's Mobile SDK video shows game developers a way to sell outside the app stores. It runs without narration, on a simulated phone screen.

What works here:

• A direct APK download shows distribution beyond the traditional marketplaces.
• An in-app purchase flow offers several payment methods.
• The line on screen is the value: “Play by your own rules.”

The move: If your value is freedom, show the step your buyer no longer needs permission for. Then say it in 5 words or fewer.

Xsolla's Build Your Instant Web Shop video shows a mobile game developer launching a branded web shop in 24 hours, in four steps.

What works here:

• Setup starts from an App Store link that generates a shop template.
• Pricing, discounts and availability stay in the developer's hands.
• It ends on a purchase and the item arriving in the game, then the results on screen.

The move: Promise a time your buyer can plan around, like 24 hours, then show each step that keeps it. If a step is missing, the promise sounds like a slogan.

LatitudePay's 30-second spot talks to merchants: meet more big spenders, with no interest ever for their shoppers.

What works here:

• Bright geometric animation replaces the usual card-and-till shots.
• Merchant benefits come in one line: quick setup, payment within two business days, bigger average transactions.
• Reach is the close: access to over a million users.

The move: Say what your buyer gets in units they already track: days to payment, order size, reach. If a benefit has no unit, cut it from the 30-second cut.

Wabash sells Trailers as a Service: trailer capacity as a subscription, not an asset. The pitch is growth without adding fixed investment or headcount.

What works here:

• The model is the message: a fully maintained trailer on demand instead of a capital purchase.
• An animated US map shows service centers and flexible trailer pools across the country.
• The money is on screen, including “up to 20% greater margin opportunity.”

The move: If your value is flexibility, show the commitment your buyer no longer has to make. Then show who handles the upkeep.

LeadEngage's 15-second video shows its drag-and-drop builder, paired with Follow Up Boss. The promise is build, launch and grow.

What works here:

• Screen captures move from template to editing in seconds.
• The story runs on three verbs: build, launch and “grow, effortlessly.”
• The job is framed as building an “online empire,” aimed at business owners who want growth without technical hurdles.

The move: Write your customer's goal as 3 verbs and give each one a shot. If a verb has no shot, cut the verb.

Kroll's client story follows a market entry in Latin America. A distribution network the client acquired turns out to be tied to a sanctioned narcotrafficking organization.

What works here:

• It names the threat plainly. Corruption and criminal ties are said out loud.
• The method is shown: human intelligence that uncovers hidden owners and front companies.
• The closing image stops the illicit money flow, tied to protecting the client's people, assets and brand.

The move: Tell one story where your product found something bad. If your video only shows things going right, buyers won't believe you'd tell them when they don't.

Spirent's explainer answers one question in its title: what makes 5G so complex? It spends most of its runtime on the problem before it names a product.

What works here:

• Three changes get one scene each: virtualization, disaggregation and dynamic software models.
• It admits the cost: “exponentially more points in the network to monitor and control,” and vendors updating “as often as every few days.”
• The close is honest: “Unleashing the future of 5G isn't going to be easy.” Then Spirent offers the roadmap.

The move: Say out loud what's hard about your category. If your script calls everything simple, add the one line that admits it isn't.

Earnix's video promotes its 2024 Industry Trends Report for insurers. It leads with the uncomfortable findings, not the flattering ones.

What works here:

• Ticking clocks and turning calendar pages show modernization running late.
• Findings appear as animated data: modernization behind schedule and underwriting changes that take months.
• The report is the call to action, framed as a guide for insurers who want to move first.

The move: Share the finding that makes your industry look slow, not just the one that makes you look good. Then offer your report as the way out.

ZimVie's video on GenTek TiBases with multiple collar heights is built for dental professionals. Its value is genuine parts, and it proves that with measurements.

What works here:

• Ghosting effects and on-screen notes show a 0 to 25° angled screw channel and post heights of 4.5, 5.7 and 7.0 mm.
• Collar heights of 0.3, 1.3 and 2.6 mm are compared for different soft tissue types.
• A screw-assisted separation design is shown step by step.

The move: If your value is precision, put the measurements on screen. If a specialist can't check a number, the word “quality” is doing all the work.

STANLEY's 30-second video shows how the Classic Neverleak travel mug lid comes apart for cleaning and goes back together. There's no narration.

What works here:

• Every part separates on screen, so nothing stays hidden inside the lid.
• Arrows and lock icons guide each step.
• Showing the parts backs the brand's “Built for Life” promise.

The move: Show your product opened up, not just polished. For software, that's your settings, your logs or your export. If buyers can see inside, they trust the outside.

Milesight's video introduces Wiegand protocol support for its ANPR cameras. It traces a car from the gate camera to the access decision.

What works here:

• 3D animation follows each step: capture, plate recognition, verification.
• The data path is shown, from the camera to the access control system over Wiegand.
• The backend screen shows white lists, black lists and schedules.

The move: Show each step where your product makes a decision, in order. If one step is a black box, a security reviewer will ask about it.

Paragon UK's video shows a personalized Christmas mailer it designed for Sainsbury's. 3D animation peels the mailer apart, layer by layer.

What works here:

• The envelope opens into an interactive “dreamy treats” jar.
• Pull-outs reveal two vouchers for “750 bonus Nectar points.”
• The craft is the claim: variable data, print finishing and design, shown in close-up.

The move: If your value is craft, show finished work for a client your buyer knows, and name the client on screen. If you can't name one, show the work up close.

Microsoft Azure's quick introduction to Hotpatching for Windows Server 2025 makes one promise: monthly security updates without the restart.

What works here:

• A split screen patches a live client app and chatbot server while connections stay up.
• A timeline shows reboots falling from 12 a year to 4 quarterly baselines.
• It reaches on-premises servers and other clouds through Azure Arc.

The move: Count the interruptions your product removes from your buyer's year. Put the before and after on one timeline.

Cohesity's video, Build Applications Faster, opens on developers waiting weeks for test data. It ends with them serving themselves.

What works here:

• The wait is the opening scene: test data provisioned from slow, often sensitive copies.
• Backup data becomes useful work. One platform replaces redundant silos.
• Instant, zero-cost clones let dev teams get their own data, self-service.

The move: Show your buyer's team waiting, then not waiting. If the wait isn't on screen, the time saved won't feel real.

Dexit's video, from 314e, explains Conditions: rules that let healthcare document workflows run on their own. It also shows what happens when a rule fails.

What works here:

• Each step is diagrammed: fax received, AI extracts the details, patient matched.
• Branching If True and Else logic decides the next action.
• When patient details are missing, the Else path emails a person to step in.

The move: Show where a human steps in. If your automation never asks for help on screen, buyers will wonder who cleans up after it.

Oliasoft WellDesign is a complete well engineering toolkit. The video shows its modules updating each other without manual work.

What works here:

• A 3D network shows data flowing between modules.
• Calculations update themselves, with no manual data entry.
• Everyone works from the same information, across teams and disciplines.

The move: If your value is teamwork, show two roles looking at the same number at the same time. If each role has its own copy, the value isn't on screen.

eloomi's product tour shows its drag-and-drop builder for HR workflows. Onboarding, performance reviews and goal setting are built without code.

What works here:

• Admins build workflows with interactive content blocks and role-based access.
• Mandatory training, document collection and 360-degree feedback sit inside one flow.
• Managers get an overview of their team's progress and potential.

The move: If your product shapes how people grow at work, show the employee's step, not only the admin's screen.

Microsoft Security's video explains how Entra Suite secures access for a workforce that works from anywhere.

What works here:

• It opens on a work-from-anywhere scene, then the threats that come with it.
• Entra Suite appears as one shield over security service edge, identity protection, governance and verification.
• One conditional access policy covers any app, device or network, in the cloud or on-premises.

The move: Show the employee getting in easily and the attacker staying out, in the same scene. If security slows the team down on screen, they won't feel respected.

LatentView Analytics introduces MigrateMate, for moving data from Teradata to Snowflake. A character-led story carries a four-phase process.

What works here:

• Tangled data streams turn into organized pathways.
• Automated discovery finds and retires unused tables before the ETL pipelines get redesigned.
• The close lands on the Chief Data Officer and his team getting the data they need to decide.

The move: End on the team using the result, not on the migration finishing. If your last scene is a progress bar, add one more.