Video Creation Service

30 Software Guided Tour Video Examples That Boost Software User Retention

Orko Roy
Last updated
Jul. 06, 2025

User retention is strongly linked to the initial user experience, and guided video tutorials offer a compelling solution. Transforming standard tutorials into engaging journeys can significantly improve user relationships and directly impact product adoption and continued usage. Studies indicate that employing video-based onboarding can increase user retention notably, with diverse styles such as animated explanations, practical demonstrations, and focused screen captures proving effective. Let's explore how these videos contribute to measurable improvements in user retention.

Video's role in modern marketing:

97% of marketers state that video has helped increase user understanding of their product or service.
Video streaming will make up 91% of global internet traffic by 2024.
92% of total views on sponsored videos across all of YouTube were uploaded by individual creators and influencers.

Boost user engagement and long-term retention by leveraging the power of video onboarding. Using authentic presentation styles in your software guided tour video simplifies complex software functionalities and fosters a sense of connection with users. These examples showcase a range of approaches and effective strategies applicable across various sectors. This information will assist you in substantially improving your user retention rates. Discover how to develop videos that not only inform but also encourage users to remain active and invested in your platform. Identify the optimal video style for your software and begin crafting impactful onboarding videos today.

Software Guided Tour Video Examples

1. e-Builder

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Duration : 1 minute and 13 seconds

Managing the intricate demands of public construction and infrastructure requires more than just oversight; it demands clarity and connection. These high-stakes projects, funded by public trust, necessitate efficient processes and open communication to navigate complexity and deliver value.

Here enters the e-Builder solution, a cloud-based answer tailored for local governments. This platform simplifies the complexities shown in the initial setup, promising increased productivity, streamlined workflows, and enhanced collaboration. Through this impactful software explainer video, we see how gaining greater visibility into project schedules and costs translates directly into building public confidence and achieving better results for the community.

What We Can Learn

Focus on empowering the audience showing how complexity is managed automatically freeing valuable resources.


2. Preno Product walkthrough video

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Duration : 1 minute and 15 seconds

For accommodation owners, the juggle is real. Preno arrives as the essential cloud-based software, cutting through complexity to deliver a truly simplified front desk. It lifts the burden of countless administrative tasks.

This clear product walkthrough video showcases its intuitive design, making daily operations flow smoothly. Seamless integrations like Xero ensure financial accuracy, and comprehensive booking syncs eliminate frustrating double bookings. Running effortlessly on any device, Preno gives back valuable time to dedicate to your guests.

What We Can Learn

Expedite operations put drivers on the road quicker eliminating physical key delays by up to 30.


3. ZoomInfo Software demonstration video

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Duration : 1 minute and 17 seconds

Untangling the myriad tasks of modern sales can feel like an overwhelming feat. This engaging video vividly captures that fragmented experience, then introduces ZoomInfo Engage, positioned as the single destination solution that harmonizes key activities. It eliminates juggling disconnected tools, enabling swift prospect finding and connection.

Through a clear software demonstration video, the piece highlights how the platform streamlines workflow with automated dialing, pre-recorded voicemails, and live email tracking. Fuelled by powerful B2B intelligence, it centralizes crucial tasks, allowing sellers to move from fragmented effort to focused engagement, ultimately accelerating the sales cycle. This visually empowering tool inspires confidence in working smarter, not harder.

What We Can Learn

Enabling digital vehicle access streamlines operations with typical setup taking just 30 minutes.


4. Motive Mobile app demonstration video

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Duration : 1 minute and 1 second

Fueling the intricate network of the physical economy, the video immediately connects with the hardworking audience. By acknowledging their essential, often unseen, efforts from ports to quarries, Motive establishes a powerful rapport. They present their solution not just as technology, but as a means to actively support these vital operations.

The platform's tangible user experience, highlighted in the mobile app demonstration video, reveals how Motive enables safer workflows, empowering teams with confidence. It effectively shows how lightening the load through streamlined operations boosts productivity. Showcasing concrete benefits like fuel savings, the video clearly maps the path to unlocking tangible profitability.

What We Can Learn

Optimize growth conditions using vapor pressure deficit monitoring increasing yields.


5. Gympass application tutorial video

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Duration : 1 minute and 1 second

Addressing the real workplace struggle for employee wellbeing is vividly portrayed, introducing Gympass as a single platform solution. The vibrant, stylized animation immediately conveys its friendly and holistic nature, offering HR teams a sense of relief by presenting a key unlocking vast potential across physical fitness, mental health, and nutritional guidance.

Through dynamic visual transformations, the video effectively demonstrates the comprehensive scope of services available. Serving as a clear application tutorial video, it guides viewers through diverse pathways to wellness, from gym access to mindfulness apps, making the solution feel both accessible and deeply inspiring for anyone seeking comprehensive team support.

What We Can Learn

Use clear motion graphics to visually explain complex technological innovations for audience understanding.


6. Vagaro app demo video

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Duration : 1 minute and 20 seconds

Building stronger relationships with customers and keeping teams perfectly aligned feels suddenly intuitive. This Facebook video ad for Connect, an app by Vagaro, immediately showcases direct customer chat where seeing their full profile, history, and upcoming appointments is integrated right into the messaging view. Sending booking links or service info straight from the conversation thread appears incredibly efficient.

The communication extends to internal teams too. Group chats foster quick updates, shared information, and even celebrate team wins, building connection across different devices. What makes this app demo video particularly effective is how it demonstrates the seamless integration, pulling everything into your existing Vagaro account, centralizing customer and team conversations in one place. This offers a clear blueprint for showcasing software utility.

What We Can Learn

Explain automatic scaling capabilities visually assuring peak traffic handling and potentially boosting conversions over 30 percent.


7. Haltian SaaS demo video

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Duration : 1 minute and 21 seconds

Visualizing the heartbeat of a building powerfully transforms the abstract concept of IoT into tangible, actionable insights. Haltian's video achieves this through a dynamic digital twin floor plan visualization. This central element immediately makes palpable how raw sensor data translates into real-time occupancy and usage patterns, simplifying complex building management.

Serving as a compelling SaaS demo video, this innovative approach effectively highlights their promise that the system "just works." The integrated digital twin unifies disparate data streams, offering a single, intuitive interface designed to solve daily user problems. It stands out as an inspiring example of making advanced smart building solutions genuinely accessible and comprehensible.

What We Can Learn

Engage hearts by depicting positive impact and community connection using vibrant emotionally resonant animation.


8. Rieter software demo video

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Duration : 1 minute and 24 seconds

Stepping away from paperwork chaos into digital clarity is the compelling promise shown here. Rieter's system animation vividly captures the shift to a centralized hub, designed to simplify operations and elevate expertise by placing crucial information and tools right at users' fingertips.

Unveiled in this dynamic software demo video, ESSENTIALbasic presents core functionalities: gaining deep technological understanding, navigating a personalized webshop for seamless parts ordering, and instantly accessing digital documents or spinning recipes with a simple touch. These elements work together to streamline complex mill tasks.

It's an inspiring example of visualizing how integrated digital solutions can truly transform industrial workflows, making efficiency feel within immediate reach for anyone managing production.

What We Can Learn

Ending with a clear call to action or benefit boosts click through rates by up to 20 percent.


9. ZeroLight software demo video

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Duration : 1 minute and 25 seconds

Generating professional visuals becomes effortless. This software demo video showcasing ZeroLight spotlightsuite provides compelling insight into rapid digital asset creation, moving beyond traditional methods.

Witnessing the dynamic manipulation of vehicle models, colors, and environments demonstrates powerful control to generate countless unique, realistic images quickly. This visual flexibility is key for delivering versatile marketing content across platforms, truly showcasing the platform's sophisticated capabilities for modern needs.

What We Can Learn

Experience cutting edge AI and next level performance with processor gains exceeding 30 percent.


10. Softjourn app demo video

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Duration : 1 minute and 26 seconds

Sending money across borders or navigating volatile digital currencies often feels cumbersome and slow. This animated app demo video cuts through the complexity, immediately presenting the Celo platform as a refreshingly simple alternative. Its brilliance lies in demonstrating how easily stable digital value can be accessed and transferred using just a mobile phone and a contact list.

The real power shown is the intuitive user experience that unlocks instant, low-cost global payments for anyone, anywhere, regardless of prior crypto knowledge. By vividly illustrating this seamless process, the video effectively conveys the platform's transformative potential for everyday financial transactions, serving as a compelling inspiration for future digital money applications.

What We Can Learn

Frame challenges not as obstacles but as opportunities that unlock new possibilities.


11. Nextworld Software product tour Video

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Duration : 1 minute and 26 seconds

Tailoring enterprise systems to match precise business flows often proves challenging. Finding a platform that empowers such customization is crucial. nextbot presents a clear path forward, offering a no-code development environment designed for building and extending applications that uniquely fit operational demands, visually depicted with elegant simplicity.

For those seeking agility without complexity, this Software product tour Video offers compelling insight. It reveals how anyone can personalize layout and workflow rapidly, transcending the need for traditional coding. The automated engine generates production-ready code for one-click deployment, promising freedom from time-consuming manual efforts while maintaining seamless integration and data integrity.

What We Can Learn

Emphasize data consolidation and advanced analytics demonstrating tangible operational impact clearly.


12. Protelion application tutorial video

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Duration : 1 minute and 33 seconds

Witness the vulnerabilities lurking in standard digital connections. The video powerfully depicts the man-in-the-middle threat during traditional VPN key exchanges, revealing how easily sensitive data can be exposed across wireless networks. This visual exposition builds immediate tension, underlining the urgent need for stronger security measures beyond outdated methods.

Protelion offers a groundbreaking solution that bypasses this risk point entirely. By leveraging pre-installed symmetric keys centrally managed, it establishes a truly secure, isolated environment for communications. This ensures unique encryption keys for every data packet without public exposure. The clear application tutorial video sections effectively demonstrate the platform's straightforward client setup and management.

This innovative technology provides businesses with unparalleled protection, not only against current cyber threats but also offering resistance to future quantum computer attacks. It presents a reliable and easy-to-manage defense for communications on any device, from any location, inspiring confidence in digital interactions.

What We Can Learn

Experience personalized intelligent assistance that proactively shares tailored information when it matters most.


13. Radix application tutorial video

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Duration : 1 minute and 36 seconds

Forging a clear path through the complexities and inefficiencies costing traditional finance billions, this video presents Radix, not just a solution, but the purpose-built foundational layer decentralized finance critically needs. It powerfully conveys how current DeFi faces limits built on protocols never designed for its rigorous demands.

Radix is highlighted as the engine for DeFi growth, prioritizing speed, security, and scalability. This application tutorial video effectively illustrates how Radix empowers builders by streamlining asset access, providing deep, versatile liquidity across diverse types, and unlocking expansive choice in financial product creation. It offers an inspiring perspective on building a truly robust, interconnected future for decentralized applications.

What We Can Learn

Engage viewers by addressing key challenges keeping attention for significantly longer watch times.


14. Sift Mobile app demonstration video

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Duration : 1 minute and 38 seconds

In complex organizations, easily finding the right colleague or understanding the talent landscape is vital for effective collaboration. Sift emerges as a modern people directory, designed to foster connection and bring radical clarity to expertise and roles across the enterprise.

Customizable profiles act as vibrant hubs of information, easily integrated from existing systems. Powerful search unlocks discovering skills and connections beyond simple names. Impactful visualizations map complex relationships and talent distribution in new, actionable ways.

Connecting directly from a profile using existing tools is seamless across devices. This mobile app demonstration video vividly illustrates Sift's reach and empowers organizations to leverage their people's power, ultimately driving business forward.

What We Can Learn

Engage viewers across multiple channels increasing purchase likelihood by 80 percent with personalization.


15. Jeeves SaaS demo video

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Duration : 1 minute and 41 seconds

Witnessing the challenge of healthcare teams bogged down by intricate software systems lays bare a universal pain point in modern work environments. This video skillfully zeroes in on reclaiming time lost to digital friction.

Offering an innovative solution, Jeeves presents a smart way to cut through complexity. This engaging saas demo video powerfully illustrates how instant, contextual learning via micro-resources and an AI assistant streamlines tasks, allowing professionals to quickly find needed information.

It demonstrates the platform's ease of content creation and transformation, ultimately enabling teams to accomplish tasks more efficiently and dedicate valuable time to what truly matters: providing exceptional patient care.

What We Can Learn

Experience enhanced device performance with core processing unit boosts up to 40 percent.


16. Cisco App tutorial video

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Duration : 1 minute and 46 seconds

Feeling the strain of a tangled modern data center network is instantly relatable. This video brilliantly illuminates how interconnected problems cascade, making it frustrating to pinpoint solutions among disparate systems and multiple vendors. It captures the familiar 'where do I even begin?' dilemma for IT teams.

Solving intricate data center issues efficiently requires a different approach. Solution Support from Cisco becomes the single point of contact, presenting the resolution process as smoothly as an app tutorial video might show a simple task, across complex hardware and software. They orchestrate fixes, delivering unified, expert help.

What We Can Learn

Use clear animation to explain complex topics easily helping 94% understand better.


17. Rokt Software product tour Video

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Duration : 1 minute and 53 seconds

Seizing the split-second opportunity within every online purchase flow, Rokt creates deeper value. By applying data science, it instantly understands individual consumers at crucial touchpoints, transforming passive moments into active engagements. This strategic focus on the transaction journey unlocks potential beyond a single purchase.

Witnessing the system's flow via this insightful software product tour video demonstrates how Rokt surfaces tailored experiences. Personalized offers, from extending warranties to joining loyalty programs or discovering relevant partners, maximize transaction value and cement brand loyalty. It truly inspires new ways to connect.

What We Can Learn

Engage viewers resolving a core pain point; video can boost conversion by 80 percent.


18. CRRC SaaS demo video

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Duration : 1 minute and 55 seconds

Transforming warehouse operations from chaos to precision, the challenge of maintaining throughput amidst disruptions demands intelligent solutions. Visualizing the initial struggle with overflowing packages underscores the need for change and sets the stage for a dynamic shift.

What makes this a compelling SaaS demo video is its clear illustration of how Warehouse Tasking uses advanced machine learning. It intelligently prioritizes tasks in real-time, factoring resources and deadlines. This data-driven approach not only boosts output but also reduces worker fatigue by optimizing workflows and minimizing unnecessary effort.

A standout feature vividly demonstrated is capacity smoothing, showing how resources are flexibly reassigned to meet changing demands. This platform offers a truly unique, data-powered advantage, presenting a clear path to significant efficiency gains and a responsive, optimized warehouse environment.

What We Can Learn

Emphasize crucial features like privacy protection through focused visual cues and text explanations.


19. Celigo Software demonstration video

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Duration : 1 minute and 56 seconds

Navigating the sprawl of disconnected applications can feel like wrestling with complex, disjointed processes. As businesses mature, diverse departmental needs introduce myriad systems, creating manual bottlenecks that hinder efficiency and growth with costly errors.

Celigo offers a transformative approach to this challenge. This software demonstration video vividly illustrates how the platform connects disparate systems with a guided, visual interface, simplifying powerful integrations. By leveraging pre-built connectors and templates, it enables rapid automation across applications, freeing technical teams for strategic work.

Empowering both IT and business users, Celigo creates an agile, interconnected infrastructure. This compelling example shows how seamless data flow sets a company on a path for sustainable growth and innovation.

What We Can Learn

Emphasize collaborative efforts with diverse community stakeholders showing shared responsibility for resource security.


20. 6sense app demo video

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Duration : 1 minute and 57 seconds

Predictable revenue is the holy grail for businesses, yet achieving it feels elusive in a world of unknown buyer intent. 6sense steps in, providing unprecedented visibility by turning the dark funnel into a clearly mapped landscape of potential, empowering sales and marketing teams.

Serving as a dynamic app demo video, it reveals how buying signals from anywhere online are captured and accurately matched to accounts. Artificial intelligence analyzes this rich data, pinpointing ideal prospects, their exact buying stage, and the optimal moment for tailored engagement, leading to predictable revenue outcomes.

What We Can Learn

Engage viewers instantly addressing common pain points directly with impactful questions.


21. Ecube Labs software explainer video

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Duration : 1 minute and 59 seconds

Escaping the frustrating cycle of inefficient waste collection, a dynamic solution emerges, transforming guesswork into data-driven precision. Smart sensors within Clean Cube compactors and Clean Flex devices constantly transmit real-time insight into bin fill levels.

This crucial data flows to the Clean City Networks platform, acting as an intelligent hub. This software explainer video showcases how its predictive power anticipates when bins require service, preemptively eliminating overflows and enabling smarter, optimized collection routes.

Fewer unnecessary truck journeys translate directly into reduced traffic, fuel consumption, and environmental impact, presenting a clear path to substantial savings and cleaner, more efficient urban operations.

What We Can Learn

Engage viewers immediately using dynamic, abstract visuals specifically designed for vertical screens.


22. Poppuolo software explainer video

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Duration : 1 minute and 9 seconds

Cutting through the noise of internal updates is a daily struggle for many organizations. This software explainer video showcases a powerful tool designed to elevate employee communication beyond the inbox flood, offering a solution that truly resonates in today's distributed world.

It powerfully illustrates how effortless it is to create personalized, engaging messages and reach specific segments of the workforce, ensuring vital information lands where it matters most. The platform streamlines a function previously bogged down by complexity and measurement gaps.

By providing deep insights into message performance, the platform enables teams to demonstrate tangible results, fostering more strategic and effective employee engagement and driving organizational alignment.

What We Can Learn

Visualizing savings upto 100€ increases perceived value for healthcare coverage benefits boosting interest.


23. Oracle App tutorial video

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Duration : 2 minutes and 1 second

Delivering the full potential of cloud computing within your own data center redefines enterprise IT. Addressing compliance and latency constraints, Oracle brings the world's number one database and infrastructure directly to you, overcoming hurdles often hindering public cloud adoption.

This allows businesses to unlock innovation previously limited by traditional on-premises environments. Offering comprehensive cloud services identical to the public region, the solution provides exceptional performance and 100% compatibility for modern workloads.

The autonomous features eliminate manual database management, simplifying operations with automation driven by AI, depicted with helpful clarity akin to an app tutorial video. This translates to lower TCO and the flexibility needed for development, disaster recovery, and production deployments right where your data resides.

What We Can Learn

Emphasize component resilience in extreme environments crucial for critical mission success rates exceeding 99 percent.


24. Uber Product walkthrough video

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Duration : 2 minutes and 32 seconds

Navigating today's intricate challenges requires security that anticipates. For operations the size of Uber, this system offers an intelligent shield, proactively detecting threats before they escalate, transforming how safety is maintained through vigilance.

This compelling product walkthrough video illustrates the system's AI capability, dissecting intricate human movement and identifying risks with remarkable accuracy. Handling vast data swiftly provides powerful operational insight, inspiring new video approaches for showcasing technological advancement effectively.

What We Can Learn

Seamlessly integrating live app visuals with animation showcasing key functions improves audience understanding by 95 percent.


25. cubeware Software demonstration video

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Duration : 2 minutes and 32 seconds

Finding clarity amidst the sheer volume of business data feels overwhelming. Just as it brings order to data, this software demonstration video simplifies the complex power of CUBEWARE COCKPIT. It visually establishes the software as the essential central hub, powerfully interpreting how disparate information streams converge into a single, manageable 'power frontend'.

The presentation excels at showing how intuitive drag-and-drop transforms raw numbers into dynamic, interactive reports and actionable insights. Planning visuals impressively illustrate the flexibility to simulate outcomes and achieve strategic business goals. This compelling demonstration inspires confidence that even complex reporting and planning environments can be streamlined, empowering users across departments to find genuine business power within their data.

What We Can Learn

Use animation to handle sensitive life events gracefully fostering empathy and deeper understanding.


26. 7Com Mobile app demonstration video

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Duration : 2 minutes and 7 seconds

Seeing the quiet power generation happening on your roof is made understandable. Animated visuals elegantly depict energy's transformation as sunlight strikes the panels, then is individually optimized by intelligent microinverters nestled beneath each one. This shows a resilient system where power conversion happens right at the source before flowing towards the home's electrical panel.

The data collected from these microinverters travels to a central gateway, accessible through the sophisticated Enlighten portal. This valuable mobile app demonstration video clearly visualizes production metrics, offering homeowners transparent insight into their system's health and performance, enabling them to easily monitor energy flow and spot potential issues affecting output.

What We Can Learn

Visualizing diverse applications across different industries shows your solution's broad relevance and value.


27. Tietoevry software demo video

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Duration : 2 minutes and 9 seconds

The pulsing heartbeat on a monitor, the quiet intensity of a lab, the personal connection at a patient's bedside modern healthcare is rich with data, yet often fragmented. This video compellingly presents the challenge: unlocking this scattered information is vital for future patient care and operational efficiency.

Offering a powerful solution, this insightful software demo video shows how a central platform unifies diverse sources. It transforms raw data into actionable intelligence, truly liberating its potential. This approach, vividly connecting technology to improved medical outcomes, offers a compelling example for anyone showcasing complex digital solutions.

What We Can Learn

Emphasize cost effective benefits showing services save companies up to 30%.


28. Datto Product walkthrough video

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Duration : 3 minutes and 11 seconds

The digital landscape is fraught with unseen dangers for critical endpoint data, making robust protection absolutely essential. Many businesses face the potential dread of ransomware, lost devices, or accidental deletion, finding simple sync solutions inadequate for true system recovery and business continuity.

Watching this product walkthrough video provides compelling certainty of resilience. It demonstrates how image-based backup enables seamless, race-ready restoration of not just files, but the entire user workspace, minimizing operational downtime. A powerful visual illustration for ensuring vital data protection and continuous business uptime against unpredictable threats.

What We Can Learn

Enabling medical-grade monitoring at home improves patient recovery and reduces readmissions up to 20%.


29. ClickUp App tutorial video

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Duration : 3 minutes and 28 seconds

Transforming customer service begins with confronting the hidden costs of dissatisfaction and lost loyalty. This video powerfully illustrates this challenge, setting the stage for a modern approach where seamless experiences replace frustrating interactions and build stronger brand connections. It shifts the focus from merely handling issues to fostering lasting relationships.

The path forward is laid out clearly, functioning almost like an app tutorial video. It demystifies AI implementation through practical steps, showing how automating repetitive tasks frees agents for strategic work and personalizing interactions boosts satisfaction. Integrating tools like ClickUp's templates and AI assistant becomes the engine for this transformation, providing the structure and intelligence needed to empower teams and track success effectively.

What We Can Learn

Show AI parental controls, offering flexible management of online activity with ease.


30. SKAN Software product tour Video

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Duration : 59 seconds

Revealing the hidden power within operational data, SKAN's video visualizes the transition from stagnant archives to a dynamic, connected digital realm. This software product tour Video masterfully contrasts the frustration of inaccessible information with the clarity and speed of real-time insight, immediately connecting emotionally with the viewer's challenges.

The software solution tracks and analyzes critical parameters from isolators, breaking down information silos with a plug and play approach. The video effectively demonstrates how this connected view of machinery data empowers faster, data-driven decisions by making complex operational feeds understandable and accessible across the entire company.

What We Can Learn

Explain benefits clearly; viewers retain 95 percent of your message when watching.


FAQ

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What are essential elements of a software guided tour video script?

A compelling script includes a clear introduction, step-by-step feature explanations, user benefits, and a strong call to action.

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How long should a guided tour video ideally be to maintain viewer engagement?

For maximum engagement, aim for under two minutes. Longer content can be segmented for better retention.

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How can visual cues enhance learning in a software guided tour?

Visual cues like highlights, arrows, and zoom-ins direct attention and enhance understanding, making learning more intuitive.

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What's the best way to highlight key software features within a guided tour?

Highlight key features with clear on-screen text, close-ups, and concise explanations of their benefits.

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How should a guided tour video be structured for optimal user onboarding?

Structure the video logically, from basic navigation to advanced features, mirroring the user's learning curve for seamless onboarding.

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Can a guided product tour video effectively generate leads, and how?

Yes, by showcasing the software's value and including a clear call to action (e.g., free trial, demo).

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What distinguishes a guided tour video from a full software demo video?

A guided tour focuses on essential features and benefits for a specific audience, while a full demo is comprehensive.

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How can I plan the content sequence for a clear and concise guided tour?

Plan content sequentially, starting with the user's initial interaction and progressing through key workflows.

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What are best practices for screen recording and visual elements in a guided tour?

Use high-quality screen recording, clear visuals, and concise on-screen text. Highlight actions with visual cues.

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Should a guided tour live within my software or be a standalone video?

Both are viable. In-software tours offer immediate guidance, while standalone videos are shareable.

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How can guided tours be personalized for different user segments?

Create separate tours for different user roles or tailor the script and visuals to specific needs.

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How does a guided tour video fit into my overall marketing funnel strategy?

Guided tours are effective in the consideration stage, educating prospects and driving purchase decisions.

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What are the benefits of using animation in a software guided tour video?

Animation simplifies complex concepts, highlights features, and makes the tour more engaging.

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How can a guided tour video showcase my software's unique value proposition?

Focus on the unique benefits and problem-solving capabilities, demonstrating value and differentiation.

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How can a guided tour video improve user adoption and reduce churn?

Clear guidance improves user understanding, increasing adoption and reducing churn. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.



Measuring Impact and ROI of Software Tour Videos


Creating effective software guided tours requires skill and insight. But ensuring they achieve their full potential demands measurement. We must quantify their real-world impact on user success and business goals. Simply producing videos isn't enough; understanding their performance is critical to demonstrating value and guiding future efforts.

So, how do we measure this? It starts with tracking user interaction *with* the video content. Analyzing watch time and completion rates gives us vital clues about user engagement and whether the video holds attention. Identifying specific points where viewers drop off highlights areas potentially needing refinement for clarity or pacing to boost effectiveness.

The deeper story unfolds when we connect video viewing data with in-app user behavior. Did watching the onboarding tour lead to quicker feature adoption? Did viewing a troubleshooting video reduce support requests for that specific issue? For campaigns focused on feature adoption, measuring effectiveness means looking closely at how software guided tours specifically designed to highlight those features influence user behavior post-viewing. This correlation provides concrete evidence of impact.

  • Assess video completion rates and user watch time to understand engagement levels.

  • Track feature adoption rates among users who watched relevant tours.

  • Quantify the reduction in support inquiries related to topics covered in videos.

  • Measure the correlation between video consumption and user activation or retention improvements.


  • Understanding impact also requires mapping software tours to different stages of the user journey, correlating video consumption at each phase with subsequent user actions and outcomes. Through diligent analysis, we gain the critical insights needed to refine our video content. This data-driven approach ensures our visual guidance delivers maximum value and measurable return on investment.


    Why Advids for Software Guided Tour Video?


    At Advids, we create compelling Software Guided Tour Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your software is presented clearly and effectively. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 270 of these projects have been specifically focused on crafting engaging Software Guided Tour Videos.

    Why Choose Advids for Your Software Guided Tour Video?

    Experience and Trust: With 12+ years of experience and over 109 five-star Google reviews, we've built a reputation for delivering exceptional quality and client satisfaction.
    Industry Expertise: We understand the nuances of showcasing software effectively. Our team has created over 270 Software Guided Tour Videos, demonstrating our deep understanding of this specialized field.
    Client-Focused Approach: We prioritize collaboration and communication, ensuring your vision is at the heart of every project, from concept to completion.

    What We Offer:

    Customized Solutions: We tailor each Software Guided Tour Video to your specific software, target audience, and brand identity.
    Engaging Storytelling: Our skilled animators and storytellers craft narratives that captivate viewers and highlight your software's key features and benefits.
    Cutting-Edge Technology: We utilize the latest software and animation techniques to create visually stunning and impactful videos.

    Partner with Advids:

    Collaborative Process: We work closely with you throughout the entire process, ensuring your vision is realized in the final product.
    Strategic Communication: We maintain open communication, understanding your needs and goals to create a Software Guided Tour Video that truly resonates with your audience.


    Ready to unlock the potential of Software Guided Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Software Guided Tour Video?


    A software guided tour video is a visual demonstration of a software application , designed to educate users, improve onboarding , and provide customer support . These videos showcase the software's features, benefits, and how to use it effectively. They can be used to introduce new users to the software, highlight specific features, or provide step-by-step instructions for completing tasks.

    Software guided tour videos are becoming increasingly popular as a way to engage users and improve their understanding of software applications. They can be used for a variety of purposes, including:

    • Onboarding: Welcome new users and guide them through the initial setup and basic functionalities.
    • Feature Highlight: Deep dive into specific features or functionalities.
    • Tutorial: Provide step-by-step instructions for completing specific tasks within your software.
    • Demo: Showcase the broader capabilities and benefits of your software through compelling demonstrations and real-world scenarios .


    What do top Software Guided Tour Videos have in common?


    Craft compelling software tour videos by focusing on user needs and showcasing tangible benefits .

    ideal user profile - Target specific user personas with tailored messaging. Focus on their unique needs and challenges.

    • Software Functionality Highlights - Prioritize core features, demonstrating their impact. Show, don't just tell; use visual demonstrations.
    • intuitive user navigation - Showcase seamless workflows, emphasizing ease of use. Highlight intuitive design choices and user-friendly navigation.
    • feature value proposition - Connect features to business outcomes and ROI. Quantify the value proposition for each feature.
    • compelling visual narrative - Use micro-stories to build emotional connection. Emphasize the human element and relatable scenarios.
    • Problem/Solution Alignment - Clearly illustrate the problem and the software's solution. Use a before-and-after approach to highlight the impact.
    • Practical Application Examples - Use diverse scenarios to demonstrate versatility. Show the software's adaptability to various situations.
    • measurable outcomes - Use data visualization to highlight key results. Present data in a clear and engaging manner.
    • user testimonials - Feature diverse voices to build broader appeal. Showcase a range of user experiences and perspectives.
    • clear call to action - Use strong verbs and create urgency. Make the next step clear and easy to take.


    What makes Software Guided Tour Video effective?


    Software guided tour videos become effective when they prioritize new user onboarding, offering a direct path to proficiency. They showcase essential features and their value in an easily understandable manner, using screen recordings, animations, and clear on-screen text annotations. Succinct and engaging narration guides viewers through specific user workflows and addresses common pain points , leading to an accelerated learning curve . strategic video length and pacing are critical for maintaining viewer attention.

    The goal is to create a video that is both informative and engaging, resulting in a positive learning experience. This approach leverages visual communication to convey complex information efficiently. By emphasizing real-world use cases and demonstrating practical scenarios, these videos build user confidence and reduce frustration.

    Clear next steps at the videos conclusion guide users towards further interaction. This results in improved user engagement, better customer satisfaction, and ultimately, a more successful launch.


    How long should your Software Guided Tour Video be?


    Optimize software guided tour video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the software's core functionality?
    • Who is the intended user?
    • Which features need showcasing?
    • How intuitive is the software?
    • Where will the video reside?
    • What's the video's call to action?
    • What's the desired user outcome?

    Software guided tour video length guide

    Software Guided Tour TypesVideo LengthUse CaseFunnel
    Screencast1-2 minutesConcisely showcases software functionality, ideal for quick overviews, direct and to the point, uses on-screen text and voiceover for clarityAwareness
    Walkthrough1.5-2 minutesGuides users through a specific workflow, step-by-step, highlighting key features, clear visual cues, uses a friendly and engaging toneConsideration
    Tutorial2-3 minutesProvides in-depth instructions on specific features, problem-solving, detailed explanations, clear visual cues, uses a calm and reassuring toneDecision
    Animated Screen Recording30-60 secondsHighlights key features and benefits engagingly, visually appealing, uses animation to simplify complex processesAwareness
    Product Demo1-2 minutesDemonstrates software capabilities and value proposition, showcases real-world applications, dynamic visuals, uses a confident and persuasive toneConversion


    How to create Software Guided Tour Videos?


    Crafting compelling software guided tour videos requires a strategic approach. Mastering pre-production and production phases ensures your video effectively showcases software functionality and drives user adoption.

    * Target Audience - User personas ensure the video resonates with specific user needs .

    • Video Purpose - A clear objective ensures the video stays focused and impactful.
    • Scriptwriting - A well-written script guides users efficiently and memorably.
    • Storyboarding - Visual planning ensures a logical and engaging user experience.
    • Visual Style - Consistent branding strengthens recognition and reinforces trust.
    • Music Selection - Appropriate music enhances mood and improves user retention.
    • Screen Recording - High-quality recordings showcase software features effectively.
    • Live Action Capture - Human interaction builds trust and makes the video relatable.
    • Animation/Graphics - Visual aids clarify complex concepts and improve understanding.
    • Video Editing - Seamless editing creates a professional and polished final product.
    • Sound Integration - Clear audio enhances comprehension and overall viewing experience.
    • Final Video Review - A final check ensures quality and prevents costly mistakes.


    Incorporating User Interface Mockups in Software Videos


    Let's dive into the exciting world of UI mockups and how they can elevate our software videos. Mockups are more than just pretty pictures; they're powerful tools for clarifying complex features, streamlining user onboarding, and ultimately, creating engaging software videos that resonate with our audience. Think of them as blueprints for a seamless user experience.

    Imagine showcasing a new software feature using a static screenshot. Now, picture that same feature brought to life with an interactive mockup, demonstrating the user flow in a clear and concise way. That's the power of mockups! They transform abstract concepts into tangible experiences, making it easier for viewers to grasp the software's functionality and value.

    • Simplify Complex Features: Break down intricate functionalities into digestible visuals. For instance, in software explainer video examples, a mockup can demonstrate a multi-step process in a way that a simple screen recording can't.
    • Streamline Onboarding: Guide new users through the initial setup and key features with clear mockup walkthroughs. This helps reduce the learning curve and encourages user adoption.
    • Gather user feedback : Mockups are invaluable for soliciting feedback and iterating on designs. By sharing interactive prototypes with potential users, we can identify areas for improvement before development even begins.
    • Enhance Visual Appeal: Create visually engaging digital product videos with polished mockups. This is especially important for grabbing attention and making a strong first impression.

    By strategically incorporating UI mockups, we can transform our software videos from simple demonstrations into compelling narratives that resonate with our target audience and drive meaningful engagement. From software walkthroughs that guide users through specific tasks to engaging software videos that showcase the overall user experience, mockups are essential for creating effective and impactful content.


    Choosing the Right Animation Style for Software Videos


    So, we've covered planning and length—now, let's talk visuals. Animation breathes life into software, transforming static screens into dynamic stories. Choosing the right style is key to capturing your audience and showcasing your software's brilliance. But with so many options, where do we begin?

    Think about your software's personality. Is it sleek and professional or playful and innovative? Your animation style should reflect this. For software demo video examples, imagine showcasing a complex workflow with engaging 2D animation. Or, picture a technology demo video using motion graphics to highlight key data points. The possibilities are endless!

    Let's explore some popular animation styles and how they can elevate your software videos:

    • Whiteboard animation: Perfect for breaking down complex concepts in top software explainer videos. Its simplicity makes it ideal for clarifying intricate processes.
    • 3D animation: Ideal for creating stunning product demo videos. Showcase your software's features with realistic detail and depth.
    • Motion graphics: Bring data to life with dynamic visuals. This style is particularly effective for technology demo videos, making information engaging and memorable.
    • Screen recording with animation overlays: Enhance live action footage by highlighting key features and user interactions. This creates a seamless blend of real-world usage and visual guidance.

    Finding the right animation style is about understanding your audience, your software, and your message. Experiment, explore, and discover the perfect visual language to tell your software's story.


    Using Data to Improve Software Video Performance


    Let's explore how data empowers us to create more effective software videos. Data isn't just numbers; it's a roadmap to understanding our audience and crafting videos that truly resonate. By analyzing key metrics, we can identify what works, what doesn't, and how to optimize our content for maximum impact. Think of it as fine-tuning our instruments to create a harmonious user experience.

    Analyzing watch time for application demo video examples can reveal where viewers lose interest, allowing us to refine the demo and improve clarity. A/B testing different styles, like animated software video examples versus live-action, helps determine which approach resonates best. Heatmaps provide valuable insights into how users interact with interactive product tours , allowing us to optimize the user experience. Ever wonder why some videos perform better than others? Data holds the key!

    • Track video views and watch time to understand audience engagement and identify drop-off points. This helps us tailor future content to better meet their needs.
    • Assess click-through rates to evaluate call-to-action effectiveness and optimize for conversions. Strong CTAs are crucial for driving desired user behavior.
    • Gather user feedback through comments and surveys to gain valuable insights into audience perspectives and areas for improvement. Direct feedback is invaluable.
    • Monitor social media activity to understand the social impact of our videos and expand our reach. Sharing and engagement metrics provide valuable social proof.

    By combining these data-driven insights with our creative vision, we can create software videos that not only inform but also inspire. Data empowers us to move beyond guesswork and create videos that truly connect with our audience, driving engagement and achieving our desired outcomes.


    The Role of Visual Metaphors in Software Videos


    Beyond features and specifications lies the power of visual metaphors. Metaphors transform how we understand and interact with software, bridging the gap between complex functionality and user comprehension. They're powerful tools for communicating abstract ideas in relatable and engaging ways. Think of them as visual shortcuts to understanding.

    Metaphors aren't just about pretty pictures; they're about creating connections. They transform dry explanations into compelling narratives, making software more approachable and less intimidating. For saas explainer videos, imagine visualizing cloud storage as a secure digital locker accessible from anywhere. This simple metaphor instantly clarifies a complex concept.

    • A metaphor can clarify complex features. Imagine explaining data encryption as a secure vault protecting valuable information. This visual instantly clarifies the concept and builds trust.
    • visual metaphors enhance audience engagement. Think of a progress bar visualized as a rocket launching into space, creating a memorable and shareable moment. This adds a touch of fun and excitement to an otherwise mundane process.
    • Relatable imagery fosters emotional connection. Consider a software onboarding process depicted as a friendly guide leading a user through a new city. This creates a sense of comfort and support, easing the user into the experience.
    • saas video examples often use metaphors to explain complex integrations. Visualizing interconnected gears can represent seamless integration between different platforms, showcasing the software's ability to connect and streamline workflows. software video marketing examples leverage metaphors to showcase benefits, such as depicting increased efficiency as a streamlined workflow visualized by a clear path.

    By leveraging the power of visual metaphors, we transform software demonstrations into engaging stories that resonate with our audience. Metaphors make software more human, more relatable, and ultimately, more valuable.


    Optimizing Software Videos for Different Devices


    Ensuring our software videos shine across all devices is paramount. We want viewers to experience our content seamlessly, whether they're on a large desktop monitor or a small smartphone screen. Let's explore how we can optimize for this diverse landscape.

    Optimizing for different devices isn't just a technical necessity; it's about respecting our audience's viewing preferences. By tailoring our approach, we create a more engaging and inclusive experience. Consider a user watching one of our product tour video examples on their phone during their commute – a clunky, poorly optimized video would quickly lose their attention.

    • Screen Size and Resolution: We must adapt to the diverse world of screen sizes and resolutions. Imagine watching a widescreen video squeezed onto a phone screen – not ideal! By optimizing aspect ratios and resolutions, we ensure our high-quality software videos look their best on any device.
    • Mobile-First Mindset: With mobile usage on the rise, adopting a mobile-first approach is crucial. This means prioritizing clear visuals and concise messaging, perfect for those on-the-go moments. Think about how users consume content on their phones – short, impactful messages resonate best.
    • Accessibility for All: Closed captions and subtitles aren't just for accessibility; they enhance the viewing experience for everyone. Imagine watching a video in a noisy environment – subtitles become essential. We strive to make our content inclusive and enjoyable for all.
    • Performance Optimization: Nobody likes a buffering video. By optimizing file sizes and leveraging adaptive bitrate streaming, we ensure smooth playback, even on slower connections. This is especially important for Application Showcase Videos, where a seamless experience is key.

    By focusing on these key areas, we create onboarding videos and other software content that truly connects with our audience, regardless of their chosen device. We're not just creating videos; we're crafting experiences.


    How software guided tour video examples are curated?


    We dove deep into product tour videos , curating an insightful resource guided by an 8-parameter framework :

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications .
    2.Diversity Showcasing diverse visual styles , industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response , information design , 10-second litmus test .
    4. visual design Evaluating aesthetics, clarity, effectiveness of visuals.
    5. narrative structure Assessing storyline clarity , flow, message effectiveness .
    6.Call to Action Examining call to action strength, clarity, and relevance to software features .
    7. brand alignment Determining video alignment with brand message, identity, and software functionality.
    8. performance metrics Utilising VidIQ to assess watch time, audience retention .

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples , moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. animated explainers
    2. product demos
    3. Customer Onboarding
    4. technical walkthroughs
    5. UI demo animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter .

    Advids
    Source: Advids/Youtube, software guided tour video examples 2024, n=14286 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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