Imagine unlocking the potential of a new tech platform, instantly understanding its intricacies. Could a simple video be the key to seamless user adoption? I am here today, and in this article, what we will explore is the incredible impact of Getting Started videos. We'll examine how these short tutorials transform the user experience, fostering a sense of immediate understanding and confidence. Our journey will reveal the quantifiable results, showcasing the power of effective onboarding. Let's dive into the data to see just how impactful these videos truly are.
Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
People are 52% more likely to share video content than any other type of content.
97% of marketers state that video has helped increase user understanding of their product or service.
These stats highlight the power of video in boosting user comprehension, engagement, and ultimately, conversions. Leveraging Tech Platform Getting Started Videos can effectively address these critical areas and propel your platform's success. In this article, we're highlighting 30 Immersive Tech Platform Getting Started Video examples that immediately captivated us and inspired our curiosity
The future of the workplace is all about collaboration, flexibility, and seamless integration. This Tech Platform Getting Started Video embodies those elements, and the way the video captures them is truly inspiring. The video starts by showing the user, highlighting the human element at the heart of the platform. It then transitions to a dynamic world of 2D and 3D animations that illustrate the platform's key features in a clear and engaging way. The platform is not just a list of features, it's a solution to a problem, and the video communicates that brilliantly.
This video is a great example of how you can showcase a tech platform's functionality without sacrificing visual interest. The video utilizes a combination of real-life scenarios, UI elements, and animation to bring the platform to life. It's like a backstage pass to a world where information management is intuitive and collaborative. The video inspires viewers to embrace digital transformation by showcasing the platform's potential to enhance productivity and efficiency. This is a video that will leave you feeling empowered and motivated to explore the possibilities of this platform.
What We Can Learn
Start with a relatable character to build instant connection, driving engagement.
Cisco Merakis Tech Platform Getting Started Video is a masterclass in concise storytelling. The opening scene immediately grabs the viewer's attention by presenting a relatable problem: the challenges of migrating to the cloud. The video quickly positions Meraki as the answer, highlighting its ease of use and comprehensive features.
The seamless integration of data visualization, particularly the growth metrics, cleverly demonstrates the platform's success. The animation maintains a quick pace, preventing information overload while effectively delivering key messages. The overall effect is a dynamic and persuasive video that leaves viewers eager to learn more.
What We Can Learn
Keep it snappy. fast animation keeps viewers engaged and wanting more.
In this Tech Platform Getting Started Video, we appreciate the way AppFolio effortlessly demonstrates the seamless functionality of its platform. From logging in to reviewing documents and communicating with homeowners, the process is visualized with a captivating 2D animation style. We love the vibrant colors and smooth transitions, creating a dynamic and engaging experience for the viewer.
The video cleverly emphasizes the convenience and efficiency that AppFolio offers board members. By highlighting features like document approval, in-app messaging, and shared documents access, it effectively conveys the value proposition. The overarching message: simplify board member responsibilities and enhance community living.
What We Can Learn
Smooth animations and vibrant colors make complex software easy to understand, boosting viewer engagement.
In the saturated CRM space, SugarCRM's Tech Platform Getting Started Video shines as a brilliant example of how to craft a compelling explainer. It flawlessly blends engaging visuals with concise messaging to showcase its powerful platform. The animation effortlessly guides viewers through the core features, highlighting the platform's ability to streamline workflows and boost productivity.
SugarCRM's smart use of visual metaphors, like the solar system representing infinite expandability, leaves a lasting impact. This video is a testament to the power of clear, concise, and visually captivating storytelling in the world of tech. It inspires businesses to embrace innovative approaches to showcase their platforms and connect with their target audience.
What We Can Learn
Visualize key features with clear metaphors to make your platform's power instantly understandable and memorable.
The world's financial system is antiquated, a cumbersome web of intermediaries and regulations that slow down progress and hinder innovation. This is where Radix comes in, a groundbreaking protocol specifically designed for Decentralized Finance (DeFi), aimed at streamlining financial transactions and revolutionizing the way we manage our assets.
Radix embodies the future of DeFi, offering a seamless experience that empowers users with speed, security, and scalability. By prioritizing access, liquidity, and choice, Radix creates a vibrant ecosystem where traditional and innovative financial products can be effortlessly created and utilized. This tech platform getting started video captivates with its dynamic animation and bold visual metaphors, effectively illustrating the transformative potential of Radix in the world of finance.
What We Can Learn
Feature diverse characters using Radix, promoting inclusivity.
The animation in this Microsoft Power Apps tech platform getting started video instantly captivates, perfectly blending 2D and 3D elements. We love the way it showcases the platform's ease of use, starting with simple interface demonstrations and escalating to sophisticated integrations with major platforms. It's remarkably informative, all within a concise timeframe.
The dynamic music perfectly complements the visual narrative, creating an engaging experience. The pixelated light effects, symbolizing data flow, are particularly impressive. Microsoft Power Apps is brilliantly positioned as a tool for anyone seeking to transform their business processes through streamlined app development.
What We Can Learn
Mix simple 2D and 3D to make complex tech easy to grasp.
In this tech platform getting started video, we admire Quuus engaging approach to demonstrating its social media management solution. The video effortlessly guides viewers through the platforms key features, showcasing its power to curate and schedule high-quality content. Quuu's bold claim of helping users œlook great on social media is supported by clear visuals of its interface and content library.
We love how the video seamlessly blends product demonstrations with relatable scenarios, illustrating the time-saving benefits. The animation style is clean, modern, and visually appealing. Quuu's video effectively communicates the value proposition of the platform and inspires viewers to try it.
What We Can Learn
Combine product demos with relatable scenarios, making your software feel accessible and useful.
From the initial visual hook, this tech platform getting started video immediately resonates with anyone who has faced the deluge of data in today's business world. Trifacta's smart use of simple 2D characters and bright, engaging colors conveys a message of simplicity and control. We love how it balances information with visual appeal.
This video masterfully encapsulates the platform's essence. Trifacta seamlessly guides viewers through the data transformation journey, demonstrating its key features with crisp animations and clear visuals, showcasing a brilliant example of how a tech platform can effectively communicate its value proposition in under a minute.
What We Can Learn
Bright colors and simple characters make complex tech easy to grasp, boosting viewer understanding.
We admire the clever simplicity of this Citrix DaaS explainer video. The minimalist animation style and pastel color palette create a visually appealing experience, while the metaphor of chained legacy systems immediately resonates with the target audience. The video succinctly highlights the challenges faced by financial institutions and presents Citrix DaaS as the key to unlocking modernization and flexibility.
This tech platform getting started video excels at showcasing the platform's benefits without resorting to jargon. We love how the animation effortlessly demonstrates how Citrix DaaS empowers employees to work from anywhere, ensures data security, and ultimately drives customer satisfaction. It's a prime example of how effective storytelling and smart design can make even complex technical concepts engaging and easy to grasp.
What We Can Learn
Illustrate your platform's value with a clear, simple story that gets viewers excited to learn more.
Visual storytelling at its finest this is what we see in BetterCloud's tech platform getting started video. It masterfully uses motion graphics to paint a picture of the chaotic world of unmanaged SaaS apps, instantly resonating with IT professionals. The message is crystal clear: unmanaged apps lead to inefficiencies and security risks.
Then, BetterCloud Discover emerges as the answer. We all appreciate the way the video smoothly transitions to showcasing the platform's key features. The UI demonstration provides a tangible glimpse of its user-friendliness. A strong call to action perfectly concludes the piece, prompting viewers to discover more about the platform.
What We Can Learn
Let your platform's ease of use speak for itself; a smooth demo is key.
Atlassian is an Australian software company known for its collaboration tools. This particular video is designed to introduce Jira Service Management, a platform that helps IT teams work together efficiently.
Video Design - The video uses a fast-paced animation style with a focus on the tech platform. IT teams are visually represented through cartoon characters. The animation features a bold color palette with bright greens, purples and blues. The overall aesthetic is sleek and modern, and the video adopts a friendly and approachable tone to introduce the platform. It effectively delivers a “Tech Platform Getting Started Video†by providing a simplified, illustrative overview of Jira Service Management. The video displays visual aids such as a racing car representing the high-velocity of the platform, and a dashboard with a variety of data and information.
The visual design effectively communicates the objective of the video, which is to introduce the Jira Service Management platform and its features. The style of animation is bright and playful, appealing to viewers with an energetic and forward-moving tone, which helps drive the call to action to try Jira Service Management for free.
The clever opening shot transforming the 1Password logo into a laptop perfectly encapsulates the videos focus on developer productivity. We all appreciate the clarity and conciseness of the messaging, conveying complex information in just under 80 seconds. The use of a dark background with vibrant accents creates a modern and sophisticated aesthetic.
This app how to video is a masterclass in visual storytelling. 1Password is presented as the solution to the developer's password dilemma, guiding viewers through the seamless integration with Git and other platforms. The focus on biometric authentication further emphasizes the convenience and security offered.
Tipalti helps businesses that operate digital marketplace models efficiently and reliably pay their worldwide partners. This video is designed to introduce the platform and highlight its benefits for businesses.
Video Design - The platform uses a clean and modern design style that emphasizes user-friendliness. Bright colors, flat illustrations, and simple animations create a calming and professional tone. This combination of visual and auditory elements makes the video a great Tech Platform Getting Started Video.
The video clearly portrays the challenges associated with paying partners, such as managing multiple currencies and ensuring compliance. The platform's ease of use and ability to overcome these challenges are clearly demonstrated through visuals and animations that depict the platform's streamlined processes. This helps viewers understand the platform's value proposition and potential benefits. The video tone conveys a sense of confidence and assurance, emphasizing the reliability of the solution for managing global partner payments.
The vibrant animation and clear messaging make this software demo video example for Ad Astra a stand-out piece. We appreciate the clever use of visual metaphors, like the balancing scale and overflowing beakers, which effectively communicate the complexity of resource allocation in higher education. The crisp, minimalist design, paired with the upbeat music, creates a polished and professional feel that resonates with the target audience.
In just 30 seconds, this video showcases the power of data-driven decision-making and the value of Ad Astra's patented approach. We all understand the importance of optimizing resources, and this video eloquently demonstrates how Ad Astra can help institutions improve student outcomes and achieve greater efficiency.
What We Can Learn
Balance visuals and messaging for impact; a concise story gets your point across quickly.
This video is a software onboarding video tutorial, designed to introduce Marketplace Rewards, a program designed to help partners increase sales and expedite business growth. It's a simple, professional video that uses a subtle color palette of blue, green, and pink, with animated graphics that guide the viewer through the message.
Video Design - The graphics and icons used are clean and modern, highlighting the company's sleek and professional brand image. The video's visual style uses a minimalist design, with bold text and icons to drive the message.
Simple animated icons and arrows on a dark blue background bring attention to the key points, helping the viewer comprehend the process of utilizing Marketplace Rewards. The use of bold text and animated icons keeps the video visually engaging while effectively showcasing the ease of implementing Marketplace Rewards. This design, along with a light and engaging tone, effectively communicates the benefits of Marketplace Rewards and the potential for growth and success for partners.
This video is a compelling Tech platform introduction video that showcases the benefits of intelligent manufacturing, specifically in the context of compressed air systems. It effectively communicates the objective of increasing production safety and efficiency through smart technology.
Video Design - The video uses a simple, clean, and professional animation style. The illustrations are clear, well-designed, and engaging, making it a good Tech Platform Getting Started How To Video. The video features a mix of still images and animation, allowing viewers to visualize the solution without any live action. The graphics are minimalist but effective. The color scheme is simple, with a blue background and white text, further emphasizing the clean and professional nature of the video.
The video effectively communicates the objective of increasing production safety and efficiency through smart technology. The visual style is clean, and the animation is engaging. The narrative is concise and informative, highlighting the benefits of SMARTLINK. The video's tone is positive and optimistic, conveying a sense of confidence in the solution. It leaves viewers with a clear understanding of the solution's potential and its ability to help manufacturers achieve their goals.
This is a user onboarding video example that effectively communicates the objective of a global marketplace selling refurbished tech by highlighting the environmental impact of e-waste and offering a sustainable alternative. The video uses stark visuals like landfills, creating a sense of urgency.
Video Design - The video utilizes a dark background, bold white text, and a green, futuristic-looking phone silhouette to create a sleek, tech-forward aesthetic. The graphics are clean and modern, conveying the company's commitment to sustainability. This visual design is effective in grabbing the viewer's attention and establishing a sense of anticipation.
The video's tone is urgent, informative, and persuasive, creating a desire for change and promoting the benefits of refurbished phones. This, coupled with the stylish graphics and fast-paced editing, delivers a compelling message, emphasizing the company's commitment to sustainability while showcasing the company's brand aesthetic.
Intouch Insight is Customer Experience Management software. This video is designed to show viewers how it helps businesses collect data and take action to achieve real business results.
Video Design - The video uses a minimal design style with white lines on a dark blue background. The visual elements and graphics communicate the capabilities of the software in an engaging manner, resembling a Tech Platform Getting Started Guide, providing an easy-to-understand journey for viewers.
The use of simple line drawings and a consistent color scheme makes the video clean and easy to follow, helping to convey the message about actionable customer experience management in a concise and effective manner. The video tone is professional and informative, emphasizing the value of data and action to reach the right audience.
The dynamic visuals in this Enable video instantly draw us in, as we witness a playful journey through the world of B2B deals. The creative use of 3D animation, combined with a vibrant color palette, establishes a lighthearted yet informative tone. This tech platform how-to video effectively communicates Enable's core message: streamlining complex deal management through a simple, user-friendly platform. We all appreciate the clarity of the voiceover, which explains the platform's features as the animation unfolds, guiding viewers on a seamless exploration of its capabilities.
The rocket launch metaphor is particularly effective, visually representing the transformative potential of Enable for businesses. We see how it connects deals to margin analysis, promoting growth and financial control. This engaging video showcases Enable's commitment to simplifying complex processes, fostering collaborative partnerships, and ultimately, launching businesses towards success. The energetic pace and playful visuals make this a memorable and shareable tech platform explainer.
What We Can Learn
Metaphors make complex ideas simple; this drives comprehension and recall.
BMC Helix Control-M is a SaaS application workflow orchestration solution that helps businesses automate complex data pipelines, file transfers, and eliminate risks related to siloed automation. The video is designed to show how this product can help you prevent trouble before it begins, ensuring your business keeps running smoothly.
Video Design - This Tech Platform How To Video uses simple, clear visuals and animated elements. The video opens with a simple animation of trucks driving in a city, the cityscape is depicted with simple outline graphics. The animation uses clear colors and concise, straightforward animations. This style is very effective for explaining technical concepts and the benefits of a technical platform.
The visuals are easy to understand, making it a great Tech Platform How To Video, the animated icons illustrate the importance of anticipating problems. The narrative explains how breakdowns in the supply chain can lead to unhappy customers, which reinforces the video's message that the solution can help organizations prevent such issues. The video takes a simple, conversational tone, which helps to make it accessible to a wide audience. The visuals and narrative effectively communicate the key message of the video - to prevent trouble before it begins, and to ensure business continuity by ensuring the right people have the right information at the right time.
This video tackles the tough challenges facing modern financial institutions, like evolving cyber threats and the shift to hybrid work models. Organizations need real-time insights into user access patterns to protect their valuable assets. This video is a great example of a Tech Platform How To Video because it shows how to use advanced analytics for enhanced security and performance optimization.
Video Design - The video's design is clean and minimalist, making it visually appealing and easy to understand. Simple line drawings and a limited color palette effectively convey the message of enhanced security and productivity. Visual elements like shields and magnifying glasses reinforce the themes of protection and visibility, aligning perfectly with the core functionalities of the platform.
This video successfully demonstrates the value proposition of the platform for financial service providers. The design style complements the narrative, making it an excellent example of a product demo explainer video. It's a great Getting Started guide for the platform.
Speakfully is a platform that lets employees anonymously report workplace issues. It's a simple, trustworthy way to create a safer, more transparent work environment.
Video Design - The video uses clean, minimalist graphics, line art icons, and a simple white background. This creates a professional, approachable tone. A limited color palette, including blue and green, creates a sense of calm and trust. The animation style is simple but effective. The video uses a clear and concise narration. All these elements work together to make this video an excellent Tech Platform How To Video.
The video's visual style effectively highlights the value of Speakfully. The use of clear, concise graphics helps communicate the ease of use and anonymity of the platform. The video's tone is reassuring, which instills confidence in potential users. The simple animation style keeps the video engaging and easy to follow.
Earth Token is a cryptocurrency aiming to preserve the earth and its natural assets. It connects buyers and sellers in the sustainable technology market.
Video Design - The video uses clean, high-quality graphics to convey complex information simply. A white background combined with a simple animation style makes it easy to follow the narrative. This style is highly effective for an audience unfamiliar with the technology.
Tech Platform How To Video The video's visual style provides a clear understanding of the product and its benefits. The overall tone of the video is optimistic, highlighting the potential of this new technology to create a more sustainable future.
Avast Business Patch Management video is designed to explain the benefits of using patch management solution to protect systems from vulnerabilities. It's a powerful tool, and the video needs to convey that.
Video Design - The video is presented in an isometric style with simple graphics and bright colors. Geometric shapes and vibrant colors create a clean and modern aesthetic, appealing to businesses and tech professionals. The animation of different devices and network elements makes it engaging and easy to understand.
The video uses a straightforward and informative tone, avoiding technical jargon. It emphasizes the potential risks of ignoring patches and the importance of proactive security measures. The video concludes with a call to action to learn more about patch management, driving the viewer to visit the website. The visual style effectively communicates the urgency of securing systems from vulnerabilities and the benefits of using the solution to achieve this.
Bandwidth provides voice, messaging, and 911 services. This video showcases the benefits of using their voice authentication integration with Pindrop for businesses.
Video Design - This video uses flat and simple design elements and animations, making it easy to understand and engaging. It utilizes bright colors and icons to help illustrate the concept of voice authentication for contact centers, providing a clean and modern feel.
The video uses a series of simple animations that move smoothly and help to guide the viewer's eye through the process of how the integration works. The use of a simple animation style with bold text and easy-to-understand icons makes the video visually appealing and informative. It creates a friendly and approachable tone by using these design choices. These design elements communicate the purpose of the video and emphasize the key information, promoting trust and making it a suitable introduction for new potential users.
Fujitsu is introducing Social Digital Twins, a revolutionary tech platform that leverages digital technologies and the humanities to tackle societal challenges. This video is designed to highlight the potential of Social Digital Twins for creating a more sustainable, inclusive, and equitable future.
Video Design - The video starts with a visually appealing 3D city environment. Text is displayed on blue gradient panels, moving across the screen with a smooth motion. These panels have a subtle frosted glass effect. Animation highlights the concept of connecting transportation infrastructure data. The graphics are crisp, clean, and well-designed. The visual elements help the video function as Tech Platform How To Video, giving a sense of scale and scope for social digital twins.
The clean and modern visual style effectively communicates the innovative nature of Social Digital Twins. This approach, paired with the calming voiceover, evokes a sense of optimism and possibility.
Visa is a global leader in digital payments. This video is designed to explain their new security solution, and how it helps improve eCommerce transactions.
Video Design - This is a Tech Platform How To Video with a modern, clean look. Simple, colorful graphics clearly explain complex concepts related to secure online transactions. Bright colors and simple shapes make the video easy to follow. Moving graphic elements capture the viewer's attention.
The video uses colorful graphics and concise language to show the benefits of the new security solution. It uses a conversational tone to speak directly to the viewer, highlighting the security challenges of online shopping and explaining how the new solution can address them. The video is short, engaging, and informative, making it effective for introducing new technologies.
360Learning is a learning platform for onboarding. This video is designed to show how it can help companies overcome onboarding challenges and improve employee retention.
Video Design - The video uses a simple and engaging style, featuring bright colors, bold typography, and minimal animations. This clean design makes the video easy to understand and helps to highlight the key points. The video starts with a question and then moves into an exploration of how the tech platform can address those concerns. This format is common in Tech Platform How To Video, and it creates a compelling narrative that draws the viewer in.
The video uses a mix of imagery and text to communicate the message. The visual elements, such as the colored circles and lines, help to connect the different points and make the message more memorable. The graphics and animation are high quality, creating a professional and engaging experience. This style of design makes the video effective for a variety of audiences, as it's easy to understand and visually appealing. The visuals communicate the message in a clear and engaging way. The overall tone of the video is positive and optimistic, which helps to create a sense of hope and possibility for viewers.
Ateme offers a solution for broadcasting that promises to keep viewers hooked and build exciting new revenue streams. This solution is designed to showcase the benefits of using ATSC 3.0.
Video Design - The video uses a clean, minimalist style with bright, contrasting colors and simple illustrations. It features a combination of animation and text overlays, making it easy to follow and understand. This style makes it a good Tech Platform How To Video.
The clean and concise design style communicates the message effectively while maintaining a professional and engaging tone. The video clearly emphasizes the advantages of using the solution, focusing on the company's commitment to quality, innovation, and sustainability.
Blend is trying to make investing as simple as online shopping. The video is designed to explain the concept of dividends to a broad audience.
Video Design - The animated style is fun and engaging, starting with a live action intro, making it relatable. The animated section introduces the concept of a dividend using simple shapes, a clear color palette, and a simple font, making it easy to understand.
Tech Platform How To Video is fast paced but not overwhelming, and the overall tone is friendly and approachable. This helps convey the idea that investing in stocks and understanding dividends is not as complicated as it may seem.
FAQ
How can a getting started video help my business achieve its specific marketing objectives?
A compelling getting started video clarifies platform value, driving user adoption and engagement for measurable business growth.
What are the core components of a getting started video that resonates with my target audience?
Resonant getting started videos include:
* Concise explanations of key features.
* High-quality visuals of platform functionality.
* A narrative addressing user needs.
How can I effectively showcase my product's unique value proposition in a getting started video?
Focus on how the platform solves user pain points and improves workflows, showcasing benefits over features.
What style of getting started video best aligns with my brand identity and target audience?
Consider:
* Animated explainers for complex topics.
* Live-action demos for personal connection.
* Screen recordings for step-by-step guidance.
What is a realistic budget I should allocate for producing a high-quality getting started video?
Budgets range from $1,000 for basic explainers to $6,000+ for complex interactive productions.
How can I find a video production team that understands my business needs and vision?
Seek a team with proven experience in tech platform videos, a collaborative approach, and audience understanding.
What is a reasonable timeframe to expect for the completion of a getting started video project?
Expect a 3-8 week timeframe, depending on complexity and revisions.
How can I seamlessly integrate my existing marketing materials and brand assets into the video?
Integrate existing logos, colors, and marketing messages for cohesive branding.
What are the best practices for writing a compelling and concise script for a getting started video?
Write a concise script focused on key benefits and user needs, using clear, actionable language.
How can I ensure my getting started video captures and maintains viewer engagement throughout?
Use dynamic visuals, compelling narratives, and clear calls to action to maintain engagement.
What are some common pitfalls to avoid during the pre-production and production phases?
Avoid pitfalls like unclear objectives, weak scripts, and inadequate planning.
How can I leverage a getting started video to establish credibility and build trust with potential customers?
A well-crafted video builds trust and encourages platform exploration.
How can I adapt successful getting started video examples from other companies to suit my specific product or service?
Analyze successful examples and adapt key elements to your product or service.
What are the advantages and disadvantages of using different visual styles (e.g., animation, live-action) in my video?
Animation suits abstract concepts, live-action adds a personal touch. Choose based on audience and message.
How can I use a getting started video to simplify complex information and make it easily digestible for my audience?
Simplify complex information with visuals, analogies, and real-world examples.
How to plan and optimize Tech Platform Getting Started Videos?
Emotional Resonance: "The digital age has not killed the narrative impulse, but intensified it." - Richard Kearney. Advids leveraged this for a healthcare client. Their getting started video incorporated patient testimonials and stories of recovery, creating an emotional connection with viewers and driving a 15% increase in appointment bookings.
Actionable: Evoke emotion through storytelling to connect with your audience.
Simplicity and Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs (Melanie Perkins' inspiration). Advids embraced this philosophy for an e-commerce client. Their getting started video clearly demonstrated the platform's key features in a concise and engaging manner, leading to a 10% increase in sales conversions.
Actionable: Simplify complex processes in videos for improved user understanding.
Iterative Improvement: "The most damaging phrase in the language is: 'It's always been done this way.'" - Grace Hopper. Advids adopted this mindset for a gaming client. We continuously tested and refined their getting started video based on user feedback, resulting in a 25% increase in player retention.
Actionable: Embrace experimentation and iteration to optimize video performance.
Market-Driven Approach: "Marketing is everything and everything is marketing." - Regis McKenna. Advids implemented this for a productivity app client. Their getting started video was strategically distributed across relevant online communities and social media platforms, resulting in a 30% increase in app downloads.
Actionable: Align video marketing strategy with target audience preferences.
Customer-Centricity: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler. Advids used this principle for a financial services client. Their getting started video addressed specific customer pain points and offered tailored solutions, resulting in a 20% increase in lead generation.
Actionable: Understand customer needs to create effective marketing videos.
Why Advids for Tech Platform Getting Started Video?
At Advids, we create compelling Tech Platform Getting Started Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is reflected in over 109 five-star Google reviews.
Your Tech Platform Getting Started Video Experts:
12+ Years of Proven Success: With over 3400 completed projects, we understand what makes a Tech Platform Getting Started Video truly effective. We've produced between 185 and 470 successful Getting Started Videos specifically. Trusted by Industry Leaders: We've earned the trust of industry giants and emerging startups alike. Client Satisfaction Guaranteed: Our 109+ five-star Google reviews speak to our commitment to excellence.
Creating Engaging Animated Experiences:
Customized Solutions: We tailor each Tech Platform Getting Started Video to your specific needs, brand, and target audience. Compelling Storytelling: Our animators and storytellers craft narratives that captivate viewers and inspire action. Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning videos.
Partnering with You for Success:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery. Strategic Communication: We prioritize clear communication to ensure your vision is realized in the final product.
Ready to unlock the potential of Tech Platform Getting Started Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Tech Platform Getting Started Video?
A tech platform getting started video is a concise and engaging video that acts as a virtual guide for new users. It introduces them to the platform, walks them through the onboarding process, and showcases its key features and benefits. Think of it as a friendly welcome and a roadmap to success. It helps users understand the platform's purpose, navigate its interface, and leverage its functionalities to achieve their goals. A well-crafted getting started video creates a positive first impression, empowers users to get started quickly, and encourages continued engagement with the platform.
These videos are commonly used to introduce new users to a platform, guide them through the initial setup process, and demonstrate essential tasks and workflows. They can also be used to highlight new features or updates, address common user questions, and provide troubleshooting tips. By providing a clear and concise overview of the platform, getting started videos can significantly reduce user frustration, improve product adoption, and enhance customer satisfaction.
What do top Tech Platform Getting Started Videos have in common?
Screen Recordings
A visual representation of the platform's interface.
Animated Explanations
A dynamic way to illustrate key concepts.
Onboarding Walkthroughs
A step-by-step guide to setting up the platform.
Feature Highlights
A showcase of the platform's most valuable features.
Visual Storytelling
A captivating narrative that engages viewers.
User Testimonials
A powerful way to build trust and credibility.
Call to Action
A clear prompt to encourage viewers to take the next step.
Interactive Elements
A way to engage viewers and encourage participation.
Personalized Content
A tailored approach that resonates with specific audiences.
Targeted Messaging
A clear and concise message that addresses user needs.
Visual Branding
A consistent visual identity that reinforces brand recognition.
Clear Navigation
A user-friendly interface that makes it easy to find information.
What makes Tech Platform Getting Started Video effective?
A thoughtfully designed Tech Platform Getting Started Video is a powerful tool for driving user engagement and adoption. The key is to create engaging content that is both informative and easy to understand.
A fundamental design to make these videos effective is to present information in a clear and concise manner. This means using simple language, avoiding jargon, and breaking down complex concepts into manageable steps. The goal is to make the information accessible to users of all technical backgrounds.
Methods for creating effective Tech Platform Getting Started Videos include using a variety of visual elements, such as screen recordings, animations, and graphics. These elements can help to illustrate key concepts, make the video more engaging, and improve user comprehension. The use of visuals can also help to break up the video and make it more visually appealing, keeping viewers engaged and interested.
How long should your Tech Platform Getting Started Video be?
A well-crafted Tech Platform Getting Started Video is a valuable asset for any platform, but its length should be carefully considered. The ideal length depends on the complexity of the platform, the target audience, and the specific goals of the video.
A general rule of thumb is to keep the video concise and focused, aiming for a length that is engaging and informative without being overwhelming. The goal is to provide users with the information they need to get started quickly and easily.
How long should your video be?
What is the complexity of the platform?
What is the target audience's technical proficiency?
What are the key features you want to highlight?
What are the most common user questions or pain points?
How much time are users willing to invest in learning the platform?
What is the desired outcome of the video?
What is the optimal length for your chosen distribution channels?
How to create Tech Platform Getting Started Videos?
A successful Tech Platform Getting Started Video is a result of a well-planned and executed creation process. It involves a combination of strategic planning, creative execution, and technical expertise.
The process to create these videos begins with a clear understanding of your target audience, their needs, and their goals. This involves conducting user research, analyzing user data, and identifying common pain points. The goal is to create a video that resonates with your audience and provides them with the information they need to succeed.
Methods for creating these videos include using a variety of visual elements, such as screen recordings, animations, and graphics. These elements can help to illustrate key concepts, make the video more engaging, and improve user comprehension. The use of visuals can also help to break up the video and make it more visually appealing, keeping viewers engaged and interested.
Key Steps in Creating a Tech Platform Getting Started Video:
Define target audience
Identify key features
Develop a clear narrative
Create a storyboard
Script the video
Choose visuals
Record screen recordings
Edit the video
Add music and sound effects
Optimize for different platforms
Promote the video
Gather feedback
Iterate and improve
Onboarding Videos: Your Platform's Virtual Tour Guide
A well-crafted tech platform getting started video acts as a virtual guide, seamlessly leading customers through the onboarding process. It provides a visual roadmap, eliminating confusion and empowering users to confidently explore the platform.
Think of it as a friendly tour guide, but instead of a museum, it's your platform. Screen recordings showcase the interface, highlighting key areas like the dashboard and navigation menu. Animations can demonstrate actions like creating a new project or adding team members. Voiceovers provide clear explanations and context, ensuring users understand each step.
By addressing common questions and demonstrating basic tasks, the video reduces the learning curve and encourages users to actively engage with the platform from the start.
Crafting Engaging Getting Started Videos
A successful getting started video balances informative content with engaging delivery. It needs to Captivate Viewers while leaving a lasting impression.
Key Ingredients for Success:
Visually Appealing Graphics: Using high-quality graphics, a consistent color palette, and brand elements enhances professionalism and brand recognition.
Concise Narrative: The script should be clear and concise, using language tailored to the target audience's technical proficiency. Avoid jargon and focus on benefits, not just features.
Strong Call to Action: Encourage viewers to take the next step, whether it's starting a free trial, exploring specific features, or contacting the sales team.
Screen Recordings and Animations: Show, don't just tell. Use screen recordings to demonstrate the interface and animations to illustrate key concepts and actions.
Navigating Your Tech Platform: Video Types
Tech platform getting started videos come in various forms, each serving a specific purpose:
Product Demo Videos:
Provide a broad overview of the platform's features and benefits, showcasing its capabilities and Value Proposition to potential customers.
Onboarding Videos:
Guide new users through the initial setup process immediately after signup. Focus on essential first steps like account setup, profile customization, and basic navigation.
Tutorial Videos:
Offer step-by-step instructions for specific tasks or workflows, empowering users to leverage the platform's full potential. For example, a tutorial could show users how to create a report or integrate with a third-party tool.
Walkthrough Videos:
Provide in-depth exploration of specific features or functionalities, delving into advanced use cases and best practices for experienced users.
Boost Engagement and Conversions with Your Launch Video
A compelling getting started video can significantly Boost Engagement and conversion rates.
Showcase Value: Clearly demonstrate how the platform solves real-world problems and improves workflows. Relatable scenarios and success stories can resonate with viewers and pique their interest.
Interactive Elements: Incorporate clickable buttons, embedded quizzes, or branching scenarios to allow viewers to actively participate and choose their own learning path.
Personalized Content: Tailor the video's Messaging and examples to specific user segments or interests. For example, a video for marketers might focus on analytics and campaign management features.
By making the video interactive and relevant, you can capture viewers' attention and encourage them to take the desired action, such as signing up for a free trial or requesting a demo.
Crafting Videos for Your Ideal User
Designing a targeted getting started video requires understanding your audience's needs, pain points, and motivations.
Target Audience Research:
Conduct thorough research to gather insights into your audience's demographics, technical proficiency, and goals.
Tailored Messaging:
Adjust the video's language, visuals, and tone to resonate with the target audience. For example, a video for experienced developers might use technical terminology and focus on advanced features, while a video for beginners would use simpler language and focus on ease of use.
Relevant Examples:
Use examples and scenarios that are directly relevant to the target audience's industry, role, or specific challenges.
By understanding your audience, you can create a video that speaks directly to their needs and motivates them to engage with your platform.
Showcase Your Platform's Power
A well-crafted getting started video can effectively communicate your platform's value proposition and showcase its benefits to potential users.
Demonstrate Problem-Solving: Clearly illustrate how the platform solves real-world problems and improves workflows. For example, show how the platform can automate a tedious task or streamline a complex process.
Real-World Examples: Incorporate case studies or customer success stories to demonstrate the platform's impact in a tangible way.
Highlight Unique Selling Points: Articulate what makes your platform different from competitors and emphasize its ability to deliver tangible results.
By focusing on benefits and providing concrete examples, you can convince viewers that your platform is the right solution for their needs.
Crafting Engaging Product Launch Videos
Creating a getting started video that is both informative and engaging requires a strategic approach.
Strong Hook:
Begin with a captivating introduction that grabs the viewer's attention and establishes the context for the information presented.
Clear and Concise Language:
Use plain English, avoid jargon, and focus on explaining concepts in a way that is easy to understand.
Engaging Visuals:
Use a mix of screen recordings, animations, and graphics to illustrate key points and maintain viewer interest.
Logical Flow:
Structure the video in a logical sequence, starting with basic concepts and gradually introducing more advanced features.
By following these best practices, you can create a video that is both informative and enjoyable to watch.
Measure Your Launch Video's Impact
Measuring the effectiveness of your getting started video requires tracking key metrics.
Video Views and Watch Time: These metrics indicate the video's reach and how well it holds viewers' attention.
Engagement Rate: Track likes, comments, and shares to gauge viewer interest and interaction.
Conversion Rate: Measure the number of viewers who take a desired action, such as signing up for a trial or requesting a demo, to assess the video's impact on conversions.
Customer Satisfaction: Gather feedback through surveys or support ticket analysis to determine if the video effectively addresses user questions and improves their experience.
By monitoring these metrics, you can gain valuable insights into the video's performance and identify areas for improvement.
Build Trust and Awareness with Your Launch Video
A well-produced getting started video can contribute to building Brand Awareness and fostering trust with potential customers.
Showcase Expertise: Demonstrate your platform's capabilities and your company's expertise in solving specific industry challenges.
Highlight Customer Success: Feature customer Testimonials or case studies to showcase the positive impact your platform has had on other businesses.
Align with Brand Values: Ensure the video's tone, messaging, and visuals are consistent with your brand's overall identity and values.
By creating a professional and informative video, you can establish your brand as a trusted authority in your industry.
Amplify Your Launch Video Reach
Maximize the reach of your getting started video by leveraging multiple distribution channels.
Website Integration: Embed the video on your website's homepage, product pages, and support section to ensure its visibility to potential and existing customers.
Social Media Sharing: Share the video on relevant social media platforms, such as LinkedIn, Twitter, and Facebook, to expand its reach and encourage social sharing.
Email Marketing: Incorporate the video into email marketing campaigns, onboarding sequences, and newsletters to provide targeted exposure to specific user segments.
By promoting your video across multiple platforms, you can reach a wider audience and increase its impact.
Case Study: Coursera's Microlearning Approach to Online Education
Objective: To make online learning more accessible and engaging by delivering bite-sized knowledge in short bursts.
Strategy: Coursera implemented a Microlearning Approach, offering short, focused courses and modules that can be completed in a few minutes or hours. This allows users to learn new skills and knowledge on their own time and at their own pace.
Results: Coursera's Microlearning Approach has been successful in attracting a wider audience and improving learning outcomes:
Increased accessibility: The short, focused format makes learning more accessible to busy individuals who may not have time for traditional courses.
Improved engagement: The bite-sized format keeps users engaged and motivated, making it easier to learn and retain information.
Enhanced learning outcomes: Coursera's Microlearning Approach has been shown to improve learning outcomes, with users demonstrating better understanding and retention of the material.
Key Takeaways:
Microlearning is effective for online education: By delivering knowledge in short bursts, Coursera makes learning more accessible and engaging.
Bite-sized content improves engagement and retention: The short, focused format keeps users engaged and makes it easier to learn and retain information.
Flexible learning options cater to diverse needs: Coursera's Microlearning Approach allows users to learn at their own pace and on their own time.
Case Study: Grammarly's Segmented Onboarding for Writers
Objective: To tailor the onboarding experience to the specific needs of different user groups, ensuring a more relevant and effective introduction to the platform.
Strategy: Grammarly implemented a Segmented Onboarding process that provides different experiences for different user groups, such as students, professionals, and casual writers. This includes:
Targeted onboarding content: Grammarly provides users with personalized tips and tutorials based on their specific writing needs and goals.
Segmented Onboarding flow: Grammarly adjusts the onboarding process based on user profiles and writing habits, ensuring a more relevant and effective experience.
Personalized recommendations: Grammarly suggests relevant features and resources based on user needs and writing goals.
Results: Grammarly's Segmented Onboarding approach has led to significant improvements in user engagement and satisfaction:
Increased user engagement: Users who experience the Segmented Onboarding process are more likely to actively engage with the platform and explore relevant features.
Improved user satisfaction: The Segmented Onboarding experience has led to higher user satisfaction, with users feeling more confident and empowered to use Grammarly to improve their writing.
Key Takeaways:
Segmented Onboarding is essential for diverse user groups: By tailoring the experience to different needs, Grammarly ensures a more relevant and effective introduction to the platform.
Targeted content enhances engagement and value: Providing users with personalized tips and tutorials based on their specific needs increases their understanding and encourages exploration.
Dynamic onboarding adapts to user profiles: By adjusting the onboarding process based on user profiles and writing habits, Grammarly ensures a more relevant and effective experience.
Case Study: Khan Academy's Gamified Learning Experience
Objective
Strategy
Results
To enhance user engagement and motivation through gamification, making the learning process more enjoyable and rewarding.
Khan Academy incorporates gamification elements into its learning platform, including points, badges, and progress bars to encourage user participation and achievement. The platform also features a personalized learning dashboard that tracks user progress and provides feedback.
Increased User Engagement: The gamification elements have led to increased user engagement, with users spending more time on the platform and completing more learning modules.
Improved Learning Outcomes: The gamified approach has also resulted in improved learning outcomes, with users demonstrating greater knowledge retention and understanding of the subject matter.
How tech platform getting started video examples are curated?
We dove deep into tech platform getting started videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic tech platform getting started videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Platform Integration Examining how seamlessly the video integrates with the platform's interface and user experience. 7.User Journey Focus Determining how effectively the video guides users through key steps and features to achieve their goals on the platform. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, tech platform getting started video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
