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30 Platform Walkthrough Video Examples That Drive User Adoption

Orko Roy
Last updated
Jul. 06, 2025

Discover how businesses are revolutionizing user onboarding using video. This article presents a collection of examples showcasing how videos can simplify user journeys, significantly improve user activation, and create smoother, less frustrating experiences. Explore how these videos contribute to positive user outcomes and gain inspiration for enhancing your own user onboarding.

Video's role in modern marketing:

87% of marketers say that video has increased traffic to their websites.
Video marketing has increased by 41% since 2016.
35% of companies are focused on creating more social media videos in 2024.

Looking to improve user support efficiency and increase feature engagement? This article features 30 platform walkthrough video examples that are transforming the onboarding process. Learn how these videos contribute to product success by effectively guiding users and providing the necessary support for users to achieve their goals.

Platform Walkthrough Video Examples

1. Morning Consult

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Duration : 1 minute and 12 seconds

Achieving clarity in a turbulent world demands a singular source of truth. Morning Consult Pro is introduced as this definitive solution for professionals. The accompanying app walkthrough video highlights how the platform serves as a centralized hub for essential data, reports, and analysis, empowering swift decision-making.

It provides rapid access to data-driven intelligence across crucial topics, enabling accurate, timely responses to industry shifts. This focus on transforming complex information through a user-friendly interface, clearly demonstrated in the app walkthrough video, empowers users to articulate compelling narratives from their data and navigate emerging trends effectively.

What We Can Learn

A high impact brand video on platforms like LinkedIn increases watch time by over seventy percent.


2. MIRAKL SaaS demo video

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Duration : 1 minute and 15 seconds

Unlocking growth in complex B2B environments becomes a clear possibility as this SaaS demo video unfolds. It intuitively illustrates how fragmentation and manual processes can be overcome, painting a picture of streamlined operations and seamless buyer interactions right from the start.

The visual narrative emphasizes empowering control through detailed views of catalog and seller management, showcasing the power of organized data for tailoring experiences. This isn't just a demonstration; it's an inspiring blueprint, revealing a holistic strategy to launch and scale robust B2B marketplaces with confidence.

What We Can Learn

Build B2B confidence validating excellence with over 200 industry approvals clearly highlighted visually.


3. Snowfox Product walkthrough video

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Duration : 1 minute and 16 seconds

Escaping the drag of manual invoice processing feels achievable with Snowfox AI. This automation platform drastically cuts time and ensures remarkable accuracy, freeing up valuable business resources. Its focus on efficiency directly addresses a core pain point for businesses today.

Leveraging self-learning technology, the system adapts automatically from historical data, bypassing complicated rules. Seamless integration with existing systems makes this product walkthrough video a compelling example of showing how technology simplifies operations for smarter, more cost-effective financial management.

What We Can Learn

Build awareness through abstract visuals and evolving forms, creating anticipation for the reveal.


4. Comscore App walkthrough video

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Duration : 1 minute and 16 seconds

As the digital advertising landscape fundamentally transforms, finding audiences reliably becomes a critical challenge. A potent solution emerges, Predictive Audiences, poised to excel in this privacy-centric era.

This innovative approach pivots from tracking individual users via cookies to understanding collective behaviors and content consumption across screens. Built on principles of scale, privacy, and precision, its currency-grade data and AI deliver accurate targeting vital for modern campaigns.

The video's clear visual explanation provides viewers an inspiring look at this capability. Much like an effective app walkthrough video revealing hidden power, it shows marketers how to navigate regulations and reach consumers ethically and effectively.

What We Can Learn

Break down your process into modular easy steps it builds confidence and clarity for viewers.


5. exactech SaaS walkthrough video

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Duration : 1 minute and 21 seconds

Unlocking greater accuracy in total ankle replacement surgery is powerfully illustrated by the ExactechGPS Ankle system. This dynamic solution transforms planning from a static exercise into an interactive process, meticulously detailing bone cuts and implant positions against a patient's unique anatomy derived from high-resolution CT data, providing a clear blueprint for the procedure ahead.

The system truly distinguishes itself by offering real-time, intra-operative guidance during surgery. It acts as a digital co-pilot, displaying live measurements and allowing instantaneous adjustments to the surgical plan with precise data feedback. This intuitive interface, showcased effectively in the SaaS walkthrough video format, builds surgeon confidence by confirming positional accuracy as cuts are made.

This integration of planning, execution, and verification underscores a significant leap forward in orthopedic technology. By providing surgeons the flexibility to refine their approach based on dynamic intra-operative data, the system aims to optimize implant fit and alignment, offering the potential for enhanced patient outcomes and recovery in complex ankle procedures.

What We Can Learn

Break down the complex process into simple visual steps demonstrating ease of use effectively.


6. ITRS Software tutorial video

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Duration : 1 minute and 24 seconds

Navigating the labyrinth of market data feeds presents a significant challenge for financial firms. This video introduces Geneos Market Data Monitor, an ITRS solution that offers a compelling visual narrative of bringing order to that complexity, directly addressing the operational risks inherent in disparate systems and organic growth.

The animation stands out, particularly the gear metaphor, powerfully depicting the system's processing engine transforming noisy data signals into clear, actionable market intelligence. As a software tutorial video, it effectively demonstrates proactive resilience by visualizing constant checks and alerts for anomalies before business impact.

This compelling visualization of simplifying technical challenges serves as powerful inspiration for other explainer video projects, showing how clarity and a strong visual concept can communicate complex value and enable superior trading decisions.

What We Can Learn

Build confidence in complex service offerings by showcasing care boosting decision confidence for 57 percent.


7. Gridsmart Product feature demonstration video

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Duration : 1 minute and 24 seconds

Intersection crossings can feel precarious for many, burdened by reliance on outdated systems. Gridsmart Protect emerges as a beacon of safety, offering a proactive defense specifically engineered for vulnerable road users navigating busy crosswalks. Its intelligent core goes beyond simple presence detection, vigilantly tracking pedestrians, cyclists, and individuals using mobility aids.

This adaptive awareness allows the system, as demonstrated in this product feature demonstration video, to grant personalized clearance times, ensuring ample opportunity for everyone to cross safely, eliminating the reliance on fixed timing. The introduction of touchless pedestrian actuation further enhances accessibility and ease of use at the curb.

Gridsmart Protect integrates smoothly with existing traffic controls, democratizing advanced intersection safety. It's a solution putting community protection first by intelligently adapting to real-world needs, fostering confidence and mobility for all road users through safety by design and efficiency by default.

What We Can Learn

Build customer confidence through transparent animated demonstration of key product performance features.


8. Algolia Product tour video

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Duration : 1 minute and 25 seconds

Remember when bookings flowed effortlessly, margins were strong, and the business felt simple? This animation immediately transports you to that past ease before depicting the modern reality: a deluge of manual work illustrated vividly as spreading fires. You feel the overwhelming pressure of high competition eating margins, demonstrating the critical need for change.

Effectively presented in this product tour video, the transition shows how current inefficiencies extinguish opportunities. It powerfully connects being bogged down by tasks to missing potential revenue. By showcasing a path to automation, the video inspires viewers to envision a future where their focus shifts back to strategic growth, just as solutions like Algolia aim to free businesses from burdensome processes.

What We Can Learn

Build confidence by showcasing trust from major brands like 77% of leading companies.


9. AvePoint Workflow demonstration video

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Duration : 1 minute and 27 seconds

Scaling the heights of modern cloud collaboration often feels fraught with unseen dangers. This becomes clear in the portrayal of common pitfalls, like accidental data leaks or insecure sharing practices, which can send progress tumbling and jeopardize sensitive information. A compelling workflow demonstration video reveals these precarious moments organizations navigate while striving for peak performance.

AvePoint emerges as the essential guide for this journey. Their comprehensive platform addresses migration hurdles, provides robust operational management, and ensures vital data protection across Microsoft 365, offering a truly integrated path. It empowers organizations to confidently navigate complex environments and achieve seamless, secure collaboration, making the ascent to peak performance achievable. This offers a powerful lesson for anyone seeking to master cloud operations.

What We Can Learn

Use dynamic virtual walkthroughs showing capabilities within their intended environment clearly.


10. SurveyMonkey Platform guide video

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Duration : 1 minute and 31 seconds

Navigating the complexities of brand perception often feels like relying on outdated maps in a fast-moving world. SurveyMonkey Brand Tracker offers a live compass.

This platform guide video reveals its power, efficiently monitoring performance with dynamic, real-time insights from a trusted global audience. AI-powered analysis instantly reveals meaningful changes and the drivers behind them, offering clarity far beyond static reports.

Gain strategic advantage with actionable dashboards. This capability provides vital data for evolving your brand and staying ahead in a competitive landscape.

What We Can Learn

Build customer confidence by transparently visualizing robust internal design attributes.


11. PayPal Onboarding process video

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Duration : 1 minute and 33 seconds

Unveiling a strategic approach to business growth, PayPal's video positions itself not just as a payment provider but a powerful partner. It moves compellingly beyond the simple transaction button, showcasing a journey of deep collaboration and comprehensive solutions designed to meet complex business needs.

The dynamic visual storytelling, evolving from sketches to fluid graphics, artfully illustrates the transformation of ideas into tangible results. This includes access to their full-stack payments platform, providing essential data, insights, and flexible tools to help businesses navigate global markets and manage risks effectively.

Focusing on helping partners acquire, convert, and retain customers, functioning effectively as an onboarding process video at a high level, it illustrates the path to global expansion and unlocking possibilities. This clear articulation offers inspiration for creating impactful solution videos.

What We Can Learn

Illustrate growing challenges with data like a 30% increase in disputes.


12. Audaces Onboarding process video

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Duration : 1 minute and 36 seconds

For designers aiming to bridge creative vision and technical reality, Audaces Idea offers a compelling solution. It empowers creators with specialized tools that feel intuitively built for bringing intricate garment concepts to digital life, promising a leap in creative execution.

The true value emerges by unifying sketches, technical sheets, and pattern details within one system. Understanding the seamless link between these design steps is key, something this onboarding process video illustrates effectively. This integration fundamentally simplifies communication and dramatically cuts down on time wasted in reworks, speeding up the entire production cycle.

What We Can Learn

Showcase the product's adaptability and seamless integration through dynamic animated environmental transitions.


13. Fit2work Software demonstration video

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Duration : 1 minute and 36 seconds

Navigating the inherent risks of business doesn't mean accepting vulnerability in your team. Unseen dangers like insider fraud or inflated resumes pose significant threats to reputation, safety, and compliance. Fit2work offers a crucial safeguard, highlighting the precarious tightrope of hiring and the real cost of getting it wrong.

Their secure, easy-to-use platform, vividly shown in this software demonstration video, feels like gaining true clarity. It provides a one-stop shop for managing over 70 layers of background screening checks, ensuring businesses across Australia and New Zealand can build teams with confidence and maintain ongoing compliance, effectively reducing anxiety in every hiring decision.

What We Can Learn

Build confidence by showing the science behind a treatment illustrating biological pathways clearly.


14. Rocketlane Feature explanation video

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Duration : 1 minute and 45 seconds

Moving beyond the chaos of post-sales project management, teams seek clarity and control. This insightful feature explanation video addresses these challenges head-on, illustrating how Accounts in Rocketlane brings project details, financials, and customer sentiment into one unified view, offering a sense of control and confidence in operations.

Providing a clear, consolidated look at each account, the video compellingly shows how teams can proactively manage customer relationships and ensure sustained value delivery. This approach moves beyond simple task tracking, inspiring better post-sales strategies and ultimately, happier customers.

What We Can Learn

Build content securely with an enterprise ready platform focused on guaranteed data privacy.


15. Rocketium Platform demo video

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Duration : 1 minute and 46 seconds

Meeting the immense visual needs of a vast market presence like Urban Company often meant lengthy creative cycles. Tailoring content for diverse audiences and platforms across their network used to consume valuable weeks from concept to launch. This demand for unique visuals per segment created a significant bottleneck, limiting campaign volume and speed.

Seeking a more agile approach, they discovered Rocketium. This platform demo video showcases its intelligent creative automation technology: streamline using templates. Designers establish the core look, while marketers input data via spreadsheet. The system instantly generates hundreds of tailored visuals, transforming go-live time from weeks to days and unlocking enhanced marketing agility.

What We Can Learn

Break down the product into its core components to simplify understanding for the audience.


16. Rivet Software walkthrough video

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Duration : 1 minute and 47 seconds

From the messy reality of healthcare finance overload emerges clarity, vividly depicted in this compelling software walkthrough video for Rivet. It's not just showing features; it's illustrating a powerful transformation from chaotic processing to streamlined, insightful control over revenue cycles.

The demonstration effectively highlights core functionalities like accurate patient pricing estimates, facilitating revenue recovery by automating underpayment identification, and empowering teams with strategic data for confident payer contract negotiation. This visual guide shows potential for significantly improving financial performance and reducing processing headaches.

What We Can Learn

Build audience trust by highlighting success rates, for example, over 99% ontime delivery.


17. Concur Product demonstration video

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Duration : 1 minute and 48 seconds

Untangling the mess of business spending is a common frustration, a pain point powerfully illustrated through the image of an employee swamped in paper. This animated video captures that struggle, immediately establishing the problem before introducing the integrated solution. It sets the stage for efficiency.

More than just a typical product demonstration video, this piece vividly showcases the American Express Business Card integration with Concur Expense. It uses clean animation to demonstrate how transactions flow automatically into the cloud, eliminating manual data entry and simplifying report reconciliation. This automated flow reveals how businesses gain speed and accuracy.

This seamless system liberates businesses from time-consuming busywork, improving visibility and reducing risk, ultimately allowing teams to refocus energy on growth and strategic priorities, making it truly inspiring.

What We Can Learn

Use detailed animation to boost feature comprehension increasing understanding up to 80 percent.


18. Lyve Mobile Product tour video

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Duration : 1 minute and 49 seconds

In a world grappling with immense data generated at the network edge, traditional approaches are often strangled by slow, expensive connections. Data scattered across diverse locations creates costly silos, hindering valuable analysis. This poses a significant barrier to unlocking timely insights.

This product tour video effectively unveils Lyve Mobile by Seagate as a novel solution. It presents a modular family of devices designed for simple, secure, and efficient physical data transport. This distinct approach moves massive datasets from edge to cloud seamlessly, accelerating workflows where data is needed for faster innovation.

The system's vendor-agnostic design and flexible service model ensure predictable costs and scalable consumption, providing a powerful way to overcome data gravity and leverage untapped data assets.

What We Can Learn

Breakdown customer feedback by topics revealing sentiment and key concerns.


19. botx Software demo video

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Duration : 1 minute and 51 seconds

Unlocking the potential of AI and automation feels within reach watching this. botx emerges as a powerful, no-code platform. Its visual interface lets diverse AI and non-AI tools connect, enabling users to orchestrate complex workflows with intuitive simplicity, fostering innovative design.

As this software demo video illustrates, the platform seamlessly integrates LLM/GPT models with standard machine learning and a vast array of external resources. The built-in database and powerful API offer complete control, allowing tailored AI agents to be deployed effortlessly as chatbots or API projects across countless industries, empowering users to build automation solutions.

What We Can Learn

Minimalist animation clarifies complex messages boosting understanding and engagement.


20. Microsoft SaaS demo video

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Duration : 1 minute and 57 seconds

Accelerating innovation by putting app creation directly into everyone's hands, Power Apps removes traditional development barriers. The platform empowers business users with intuitive tools and drag-and-drop simplicity to quickly build custom applications, transforming everyday tasks.

Showcased in this insightful saas demo video, the platform delivers seamless connectivity to disparate data sources and business systems right out of the box. Apps built by one department are easily available and useful across the organization, fostering widespread efficiency and unlocking data previously trapped in silos. This demonstration inspires by revealing the potential for limitless business solutions derived directly from user needs.

What We Can Learn

Break down technical workflows step-by-step visually, speeding understanding and design iteration by 50 percent.


21. Carlson SaaS walkthrough video

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Duration : 1 minute and 58 seconds

Unseen challenges and inherent risks lurk beneath the surface, proving that blasting success demands more than theoretical plans. Carlson starkly illustrates the costly pitfalls and unforeseen dangers stemming from unmeasured boreholes, emphasizing the critical need for precise deviation validation before execution.

Their BoreTrak 2 answers this imperative. This device harnesses advanced gyro technology within its inertial measurement unit for unparalleled 360-degree measurement accuracy regardless of bore depth or angle. Seamlessly integrating data with user-friendly software, this saas walkthrough video provides clear visualization and analysis.

Showcasing its easy, rod-less deployment, the system accelerates operations while enhancing safety significantly. For professionals in mining, quarrying, and engineering, this offers a definitive path to optimize blast efficiency, accuracy, and ultimately, profitability, transforming hidden variables into manageable data.

What We Can Learn

Clean minimalist backgrounds focus viewer attention on the animated product and its features.


22. SilverCloud Software use case video

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Duration : 1 minute and 58 seconds

Finding support for mental well-being can feel daunting; this software use case video for SilverCloud provides a clear, comforting view into a digital solution. It immediately highlights the platform's accessibility on multiple devices, showing how evidence-based therapeutic methods like CBT are structured into navigable online programs.

The strength lies in demonstrating practical, interactive tools designed for user engagement. Features such as journaling, mood tracking, and activity scheduling are presented not just as functions, but as empowering steps users can take to actively manage their symptoms and build resilience at their own pace. The option for supportive coaching adds a vital layer, personalizing the journey and offering encouragement, making digital care feel truly comprehensive and available whenever and wherever it's needed.

What We Can Learn

Build confidence in your service depth, backed by $80B investment in innovation.


23. Mobvoi Platform demo video

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Duration : 1 minute and 8 seconds

Embracing the extremes of active living, this compelling video introduces the TicWatch Pro 3 Ultra GPS, showcasing how it pushes the boundaries of a wearable device. It transforms health tracking into intuitive insights, bringing complex metrics like heart rate, blood oxygen, mental fatigue, and sleep analysis to life with dynamic visuals.

Moving through diverse, demanding environments, the video highlights the watch's military-standard toughness and impressive battery longevity, a critical aspect well-demonstrated as a platform demo video. It effectively presents the TicWatch Pro 3 Ultra GPS not just as a gadget, but a resilient companion for comprehensive wellness management and adventure.

What We Can Learn

High fidelity animation reveals hidden processes, making intricate technical details easy to grasp.


24. Talentia Product demonstration video

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Duration : 2 minutes and 19 seconds

Bridging the gap between performance metrics and active team collaboration is the strength Talentia's platform powerfully demonstrates. This isn't just about generating reports; the video highlights an intuitive interface allowing users to effortlessly create detailed, visually clear appraisal summaries from dynamic data. It shifts the focus from static data points to accessible insights.

What truly elevates this product demonstration video is how it seamlessly integrates these insights with a social layer. Showing managers sharing dashboards and initiating discussions transforms data into dialogue. This capability encourages real-time feedback and collective understanding, fostering a more engaged, data-informed culture where insights actively drive team performance and collaboration.

What We Can Learn

Showcasing how complex business processes connect visually drives home the value of integrated planning.


25. Gamayun AI Software demo video

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Duration : 2 minutes and 50 seconds

Unleashing the power hidden within disparate enterprise data sources defines the compelling story told here. Moving beyond simple storage, this video showcases how complexity can yield clarity and powerful business foresight, transforming raw information into a strategic advantage.

In a compelling software demo video, Gamayun AI illustrates its unique approach: seamlessly integrating vast data, visualizing it meaningfully, and enabling quick, decisive action. This enables users to predict system failures, improve operational efficiency, and make tactical, data-driven decisions for true intelligence maturity.

What We Can Learn

Build confidence by quantifying precision; show 0.05 mm repeatability builds critical trust.


26. Venmonitor Software walkthrough video

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Duration : 2 minutes and 53 seconds

Cutting through the complexity of vendor risk becomes achievable with Point-in-Time, clearly shown in its product video.

Providing focused, on-demand external risk intelligence, the tool empowers rapid supplier profiling across vital domains like cyber and privacy. The visual dashboards intuitive layout, effectively demonstrated in this software walkthrough video, transforms complex data into actionable insights easily viewed and shared.

Organizations can streamline due diligence, saving time and cost in pre-contract assessment, and make faster, data-driven decisions to pinpoint high risks. Requiring no external data subscription, this flexible solution allows teams to build a consistent, easily comparable screening framework.

What We Can Learn

Break down manufacturing processes into simple digestible visual steps using clean design


27. Online Check Writer Software tutorial video

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Duration : 34 seconds

Navigating the challenge of meeting payroll deadlines during cash flow tight spots is a reality for many operations. This video offers a compelling workaround, transforming a potential bind into a strategic move for businesses seeking flexibility.

It distinctly shows Payroll by Credit Card integrates smoothly with familiar systems, presenting a clear process. Much like a useful software tutorial video, it demonstrates unlocking immediate funding and securing valuable rewards, providing a tangible benefit beyond just paying employees on time through Online Check Writer.

What We Can Learn

Breaking down complex packaging data by location provides detailed insights for over 30 percent per site.


28. Qualcomm AI Stack Workflow demonstration video

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Duration : 46 seconds

Witnessing the assembly of the Qualcomm AI Stack immediately conveys its core promise: a unified, powerful foundation for AI. The animation skillfully builds layers of software and tools, visualizing how complexity is managed into a singular, efficient system.

This workflow demonstration video then reveals the impactful result, showcasing how this unified stack enables developers to create, optimize, and deploy performance-leading AI applications across an incredibly diverse range of devices powered by Qualcomm technologies. The visual narrative emphasizes efficiency and widespread reach.

What We Can Learn

Build confidence in solutions by demonstrating the complete interconnected system working effectively towards goals.


29. Zoom Software demonstration video

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Duration : 51 seconds

Evolving customer interaction beyond traditional calls and chats takes center stage here. This software demonstration video excels at illustrating how different communication channels seamlessly converge within Zoom Contact Center. It presents the omnichannel capability not just as a list, but as a fluid, integrated experience for connecting with clients effortlessly.

The strategic focus on optimizing for video is a compelling differentiator, adding a layer of personal connection. Crucially, showing the familiar interface for agents highlights ease of adoption. This video is an inspiring example of clearly demonstrating complex, interconnected software features for potential users.

What We Can Learn

Breaking down complex financial processes into clear animated steps can increase viewer learning retention.


30. MIC Product walkthrough video

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Duration : 56 seconds

Global trade feels like conquering a complex labyrinth. This animation instantly connects with the struggle businesses face, vividly portraying the convoluted pathways of international customs and compliance processes. It builds anticipation for a clear solution.

Transitioning from that daunting maze, the video becomes a conceptual product walkthrough video. It demonstrates how MIC's integrated suite offers a single, streamlined path through challenges like central classification, origin calculation, export control, filing, and data analytics. This visual journey simplifies complexity.

The animation culminating in a connected global map emphasizes MIC's extensive reach and unified approach, showing how their system provides efficient and secure trade compliance management across numerous countries worldwide.

What We Can Learn

Break down processes into simple visual steps for easier viewer absorption and retention.


FAQ

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How can a platform walkthrough video drive qualified leads?

Platform walkthrough videos drive qualified leads by showcasing product value and benefits, attracting engaged viewers who convert into customers.

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What key elements make a platform walkthrough video successful?

Successful walkthrough videos combine clear narratives, engaging visuals, concise feature explanations, and strong calls to action.

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How should I collaborate with a team to plan platform walkthrough video content?

Collaborative planning involves brainstorming, script development, storyboarding, and feedback loops, ensuring alignment between all stakeholders.

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What narrative style best showcases platform functionality?

A problem-solution narrative effectively demonstrates platform functionality by illustrating how it addresses user pain points and streamlines workflows. For example, a project management platform video might show how it simplifies task assignments and improves team communication.

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How can platform walkthrough videos enhance marketing funnels?

Walkthrough videos enhance marketing funnels by providing educational content that nurtures leads, builds trust, and drives conversions at each stage.

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What platform walkthrough video styles best showcase specific features versus overall user experience?

Feature-focused videos utilize close-ups and detailed explanations, while user experience videos showcase broader workflows and platform navigation. A CRM platform video might focus on specific features like contact management or sales automation, while another video might demonstrate the overall user experience of navigating the platform.

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Should my platform walkthrough be live-action, screen recording, or animation?

The optimal approach depends on the platform and target audience. Animation offers flexibility for complex features, live-action adds a human element, and screen recordings are suitable for software interface demonstrations.

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How can existing assets be repurposed for a platform walkthrough video?

Existing assets like product demos, marketing materials, and testimonials can be repurposed to create compelling walkthrough video content, saving time and resources.

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How do leading SaaS companies use platform walkthrough videos in their marketing?

Leading SaaS companies use platform walkthrough videos on websites, landing pages, social media, and email campaigns to educate prospects and drive conversions.

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How can a platform walkthrough video be adapted for different target audiences?

Adapting videos involves tailoring language, visuals, and narrative to resonate with specific target audiences, ensuring message relevance and engagement.

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What pre-production steps ensure a compelling platform walkthrough video introduction?

Pre-production involves defining objectives, target audience, key messages, and visual style, laying a strong foundation for a compelling introduction.

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How can clear calls to action be incorporated into a platform walkthrough video?

Clear calls to action can be incorporated using clickable buttons, verbal prompts, and on-screen text, guiding viewers towards desired actions.

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What's the best approach to explaining complex platform features in a video?

Explaining complex features involves breaking them down into smaller steps, using visuals, animations, and real-world examples for clarity.

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How do platform demo videos improve user onboarding?

Platform demo videos improve user onboarding by providing clear instructions, reducing support requests, and accelerating user adoption.

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What's a typical timeline for producing a professional platform walkthrough video?

Typical production timelines range from 3 to 8 weeks, depending on complexity and scope, with pricing varying from $1000 to $6000 for a 60-second video.



Unlock Platform Value: Strategy & Benefits Deep Dive


Elevating the Platform Walkthrough Video transforms it from simple demonstration to a potent strategic asset. This involves deep user understanding, mapping their journey to address specific pain points at each stage. Beyond showing clicks, these videos integrate insights from internal usage data, identify user struggles, and prioritize content coverage for maximum impact. Leveraging techniques like microlearning breaks complex processes into digestible, focused segments. This strategic approach ensures content resonates, boosting user engagement and knowledge retention significantly, especially with interactive formats.

Strategic application yields tangible, measurable outcomes. Companies witness a clear boost in user activation rates, ensuring new users quickly find value. Implementation drastically reduces inbound support costs by empowering users to self-serve solutions for common issues. A focused video strategy drives feature adoption, encouraging users to utilize the full power of the platform. Ultimately, these efforts contribute positively to the overall return on investment by increasing efficiency and improving user satisfaction.

Measuring success goes beyond basic views. Analyzing completion rates, tracking subsequent feature usage, and monitoring the reduction in support queries directly linked to video topics provides concrete data. A/B testing different video approaches refines content continuously for peak performance. This data-driven iteration ensures videos remain relevant and effective as the platform evolves.

  • Directly boosts user activation rates during onboarding.

  • Significantly lowers support ticket volume for covered topics.

  • Increases feature adoption percentages through targeted guidance.

  • Reduces user time required to achieve platform value.


  • This strategic approach leverages visual communication to unlock substantial benefits, driving user success and yielding measurable business results.


    Why Advids for Platform Walkthrough Video?


    At Advids, we create compelling Platform Walkthrough Videos that deliver results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Our dedication to client satisfaction is evident in our 109+ five-star Google reviews.

    Unlocking the Power of Platform Walkthrough Video:

    Targeted Solutions: We craft customized Platform Walkthrough Videos, tailoring each project to your brand, style, and target audience. With over 250 successful Platform Walkthrough Video projects completed, we understand the nuances of showcasing your platform effectively.
    Engaging Narratives: Our team of animators and storytellers develop captivating narratives that resonate with viewers and drive action, specifically designed to highlight your platform's key features and benefits.
    Cutting-Edge Technology: We utilize the latest animation software and techniques to create visually stunning Platform Walkthrough Videos that leave a lasting impression.

    Experience and Expertise:

    12+ Years of Success: Our extensive experience and deep understanding of video production ensures your Platform Walkthrough Video is impactful and achieves your business objectives.
    Trusted by Leading Brands: Industry leaders trust Advids to bring their stories to life through engaging and informative Platform Walkthrough Videos.
    Client-Focused Approach: We prioritize clear communication and collaboration throughout the entire process, from concept to completion, ensuring your vision is realized.


    A Collaborative Partnership for Success:

    Collaborative Process: We work closely with you, ensuring your input is valued and incorporated at every stage of the Platform Walkthrough Video creation process.
    Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create Platform Walkthrough Videos that effectively communicate your message.

    Ready to unlock the potential of Platform Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Platform Walkthrough Video?


    A platform walkthrough video is a visual guide that demonstrates the features and functionalities of a software or online platform. It typically takes viewers through a series of steps, showcasing how to use the platform effectively and achieve specific goals . These videos are often used for onboarding new users , explaining new features, or providing support for existing users.

    Platform walkthrough videos are versatile and can be used for a variety of purposes, including:

    • Onboarding new users: Introduce new users to the platform's interface, key features, and basic functionalities.
    • Explaining new features: highlight the benefits and usage of new updates or features, encouraging adoption and engagement.
    • Providing customer support : Address common user questions and issues, reducing the need for direct support interactions.
    • generating leads and driving conversions: Showcase the platform's value proposition and encourage potential customers to sign up for a free trial or request a demo.


    What do top Platform Walkthrough Videos have in common?


    Craft compelling platform walkthrough video s by focusing on user needs and showcasing clear value .

    Clear Objectives: Define specific, measurable goals to track video effectiveness. Focus on user engagement and conversion.


    What makes Platform Walkthrough Video effective?


    Platform walkthrough videos, when crafted effectively, begin with a precise user persona definition, ensuring the content resonates with the intended audience. A granular storyboard is then essential, meticulously outlining each screen and interaction to guide the videos flow. Crisp screen recordings are a must, providing a visually clear representation of the platform.

    Furthermore, intuitive callouts and succinct text overlays are crucial for enhancing comprehension, ensuring users grasp each step without confusion. The videos structure should mimic a users workflow, guiding them through the platform in a natural and logical manner. Strategic calls to action are then integrated, encouraging users to take the desired next step.

    Adapt the videos rhythm, vocabulary, and depth to match the audiences knowledge level, ensuring it remains engaging and accessible. The impact of these videos should directly impact key performance indicators , demonstrating their effectiveness in achieving specific goals. Implement iterative user testing to refine the video based on real user feedback, ensuring continuous improvement.

    Finally, embed consistent visual identity throughout the video, reinforcing the brands presence and creating a cohesive experience.


    How long should your Platform Walkthrough Video be?


    Optimize platform walkthrough video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What key features must the walkthrough highlight?
    • Which audience segment requires this video?
    • Does the video need a step-by-step approach?
    • Is animation or live action more suitable?
    • What platform demands this video length?
    • How much detail is needed for clarity?
    • What is the video's core message?

    Platform walkthrough video length guide

    Platform Walkthrough TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-60 secondsConcisely showcases platform features, ideal for complex interfaces, engaging visualsAwareness/Consideration
    Live Action Screen Recording1-1.5 minutesDemonstrates platform usability, human element builds trust, clear step-by-step guideConsideration/Conversion
    Walkthrough Video1-2 minutesComprehensive overview, covers key features and benefits, suits diverse audiencesConsideration/Conversion
    Tutorial Video1.5-2 minutesIn-depth guide, teaches specific tasks, caters to users needing detailed instructionsConversion/Retention
    Explainer Video30-45 secondsSimplifies complex concepts, uses animation to highlight key benefits, quick overviewAwareness/Consideration


    How to create Platform Walkthrough Videos?


    Crafting compelling platform walkthrough videos requires a strategic approach. Mastering pre-production and production phases ensures your video effectively showcases your platform's value and drives desired user actions.

    * Target Audience - Deeply understanding your audience ensures the video resonates with their specific needs and knowledge level.

    • Video Goals - Clear goals translate into a focused video that directly addresses viewer needs and drives desired actions.
    • Narrative Outline - A well-structured narrative keeps viewers engaged and ensures they understand the platform's value.
    • Storyboard Design - A detailed storyboard ensures a cohesive and visually appealing video, maximizing impact.
    • Asset Gathering - High-quality assets are crucial for a professional-looking video that enhances credibility.
    • Screen Recording - High-quality screen recordings are essential for showcasing the platform's functionality clearly.
    • Graphic Animation - Strategic animation highlights key features and simplifies complex processes for better understanding.
    • On-screen Text - Well-placed text reinforces key points, improves comprehension, and enhances viewer retention.
    • voiceover Recording - A professional voiceover guides viewers, adds clarity, and enhances the overall viewing experience.
    • Final Editing - Precise editing ensures a polished, engaging video that effectively communicates the platform's value.


    Incorporating User Testimonials in Walkthrough Videos


    Let's talk about a secret weapon for compelling walkthrough videos: user testimonials. Think about it – we're more likely to trust a product when we hear positive experiences from real users, right? Testimonials build credibility and demonstrate value in a way that we, as marketers, simply can't replicate. They're the social proof that can turn skeptical viewers into enthusiastic users.

    Testimonials aren't just about singing praises; they're about connecting with your audience on a personal level. For example, imagine a SaaS explainer video featuring a testimonial from a small business owner who struggled with a specific pain point. When they share how the platform solved their problem and boosted their efficiency, it resonates deeply with other small business owners facing similar challenges. This is the power of authentic storytelling.

    Here's how we can harness that power in our walkthrough videos:

    • Capture genuine reactions. Unscripted testimonials feel more relatable and trustworthy. Encourage users to share their honest experiences in their own words.
    • Show, don't just tell. Use high-quality video or audio recordings of testimonials. Seeing and hearing real users adds a human touch and strengthens the message.
    • Context is key. Display user names, titles, and company logos to add credibility and build trust with viewers. This helps viewers connect with the testimonial on a professional level.
    • Strategic placement matters. Incorporate testimonials throughout the video, not just at the end. Reinforce value at different stages of the walkthrough, keeping viewers engaged and persuaded.

    By strategically incorporating user testimonials, we can transform our walkthrough videos from simple product demonstrations into compelling stories of real-world impact. Check out these top platform walkthrough video examples for inspiration. Remember, authentic voices are the key to building trust and driving conversions .


    Managing Expectations During the Video Production Process


    Creating compelling walkthrough videos involves more than just technical expertise; it requires careful management of expectations. We've all been there – a project goes sideways because of miscommunication or unrealistic timelines. Let's explore how to avoid these pitfalls and ensure a smooth, successful video production process . Think of this as our shared roadmap to navigate the journey effectively.

    Remember, clear communication is key. Regularly connect with your production team, providing feedback and addressing any concerns promptly. This collaborative approach fosters a positive working environment and keeps everyone on the same page.

    • Project Planning: Define the project scope , budget, and timeline upfront. This sets clear expectations from the start and minimizes surprises down the road. For example, if you're creating Technology Demo Videos , factor in the time needed for screen recording and software demonstrations.
    • Collaboration and Feedback: Maintain open communication with your production team. Provide constructive feedback throughout the process and be receptive to their suggestions. This collaborative approach fosters a positive working environment and ensures everyone is aligned.

    By following these guidelines, we can transform potential challenges into opportunities for collaboration and create truly impactful platform walkthrough videos.


    Choosing the Right Style for Your Walkthrough Video


    Having explored the essential elements of pre-production, let's dive into choosing the right style for your walkthrough video. This decision significantly impacts viewer engagement and how effectively you communicate your platform's value. Getting this right is crucial for turning viewers into users. What style best showcases your platform and resonates with your target audience?

    Remember, the goal is to create a video that not only informs but also captivates. Let's explore some key considerations.

    • Know your audience. Are they tech-savvy or beginners? Tailor your style to their level of understanding. Technical users appreciate concise, data-driven presentations, while beginners benefit from simplified explanations and clear visuals.
    • Define your goals. A video aimed at raising awareness requires a different approach than one designed to drive conversions . Align your style with your objective.
    • Match style to complexity. Animation excels at simplifying complex interfaces, while live-action screen recordings demonstrate real-world usability. Consider which approach best showcases your platform's features.
    • Consider video length. Shorter videos are ideal for capturing attention, while longer formats suit in-depth tutorials. Reviewing high-quality platform walkthrough video examples can provide valuable insights into effective style choices.

    Finding the right balance between information and engagement is key. By carefully considering these factors, we can create walkthrough videos that effectively communicate our platform's value and drive desired user actions.


    Optimizing Walkthrough Videos for Different Platforms


    Optimizing walkthrough videos for different platforms is crucial for maximizing their impact. Think about it – a video that works great on YouTube might fall flat on Instagram. Each platform has its own unique audience, culture, and technical specifications. We need to tailor our approach accordingly to truly connect with viewers and drive results. Just like we adapt our communication style depending on who we're talking to, we need to adapt our videos to fit the platform.

    Consider the difference between a quick, engaging TikTok video and a detailed YouTube tutorial. One grabs attention with snappy visuals and concise messaging, while the other provides in-depth instruction and valuable insights. Similarly, a LinkedIn video might focus on professional applications and industry-specific solutions, while a Facebook video might prioritize community engagement and user-generated content. Check out these professional platform walkthrough video examples for inspiration on how to tailor your content effectively.

    Tailor video length and format to each platform's audience and best practices.

    Optimize for mobile viewing by ensuring clear visuals and concise messaging on smaller screens.

    Leverage platform-specific features like interactive elements, captions, and relevant hashtags to enhance engagement.

    Analyze platform analytics to understand what resonates with your audience and refine your strategy accordingly.

    By understanding the nuances of each platform and adapting our videos accordingly, we can transform simple walkthroughs into powerful engagement tools. This strategic approach ensures our message resonates with the right audience, driving the desired user actions and maximizing the value of our video content.


    How platform walkthrough video examples are curated?


    We dove deep into platform walkthrough videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic platform walkthrough videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and relevance to platform-specific actions (e.g., starting a free trial, booking a demo).
    7.Brand Alignment Determining video alignment with brand message, identity, and platform's core value proposition.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, platform walkthrough video examples 2024, n=9500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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