Imagine breathing life into your brand message. A picture is worth a thousand words, but a 3D explainer video? Priceless. In today's digital jungle, grabbing attention is key, and these videos are your secret weapon. They transform complex ideas into captivating stories, making your message unforgettable. Forget catching smoke—3D animation helps you grab lightning in a bottle. Just how effective are they? The numbers speak for themselves.
- Videos up to 2 minutes long get the most engagement.
- 67% of social media marketers plan to invest more in short-form video than any other format.
- 90% of marketers plan to maintain or boost their investment in content marketing in 2024.
These stats highlight the undeniable power of short-form video and the continued commitment to content marketing. 3D explainer videos perfectly bridge this gap, offering a dynamic and memorable way to deliver your message. Let's dive in and explore 30 Engaging 3D Explainer Animation Video examples to unlock actionable insights and ignite your video marketing strategy.
1. Pinkerton
Duration : 2 minutes and 14 seconds
Pinkerton delivers timely crime data, granular detail, and seasonal insights for decision making. The video is designed to show how the company is changing crime data analysis through data modeling.
Video Design - The video is a 3D Animation Explainer video. It has a strong visual aesthetic and uses clear, high-quality graphics, with simple, bold colors. Animated puzzle pieces, representing data, visually show how the company takes fragmented data and brings it together to deliver actionable insights.
The video's clean visual style and animation are impactful, effectively communicating the benefits of the company's data solution. The video focuses on the challenges of traditional crime data analysis and how the company's solution delivers clear and usable crime data, making the narrative engaging and informative. The video's overall tone is confident and optimistic, suggesting that the company is leading the way in crime data analysis.
2. Boyd 3D Medical Animation Video
Duration : 1 minute and 15 seconds
Boyd specializes in medical wearables, focusing on adhesive tapes and other solutions. This video is designed to showcase the company's expertise in the industry and highlight its capabilities in creating innovative and reliable wearable solutions.
Video Design - This is a 3D Explainer Video that utilizes simple yet effective visual elements. The video features 3D animated objects, illustrating the company's solutions. The design is minimalist, using a white background and simple lines to convey information. This enhances the overall clarity and readability of the video. The 3D animation is crisp and clean, allowing the viewer to focus on the key details of the product.
The video effectively communicates the company's commitment to innovation and collaboration. By showcasing the design process, the video emphasizes the company's ability to deliver high-quality medical wearable solutions. The video's clean, professional style speaks to the target audience, highlighting the company's expertise and technological advancements. This helps the viewer understand the company's dedication to developing secure and reliable wearable products, which enhance the wearer's quality of life.
3. VoltaChem
Duration : 1 minute and 52 seconds
VoltaChem is a company that innovates in decarbonization of energy and recarbonization of raw materials. This video is designed to introduce the company and its work on Power-2-Chemicals.
Video Design - The video uses basic 3D animation to depict various elements like windmills, solar panels, and a factory, these are depicted in a simplistic, almost playful way. The background is white, contrasting colors and simple visuals make the video easy to follow.
This video is a great example of 3D Animation for Small Businesses, it uses basic animation to explain the complex process of decarbonization in a simple and clear manner. The video emphasizes sustainable solutions for the chemical industry, the animation focuses on the positive impact of the solutions on the chemical industry, and the video tone is optimistic and hopeful.
4. PerkinElmer Realistic 3D Product Video
Duration : 1 minute and 26 seconds
This 3D explainer animation video showcases PerkinElmer's advanced testing solutions for the cheese industry. The video effectively uses 3D visuals to highlight the key benefits of precise component analysis, leading to increased yield, cost savings, and superior product quality. The animation cleverly illustrates the entire cheese-making process, from milk intake to final packaging, demonstrating how PerkinElmer instruments, like the LactoScope FTIR, ensure optimal production.
The sleek animation style and clear messaging make this video a compelling example for any food processing company. The focus on tangible benefits and product visualization empowers viewers to imagine the solutions within their facilities. This approach effectively communicates the value proposition, inspiring potential clients to explore PerkinElmer's technologies for their own production optimization.
5. Trane
Duration : 1 minute and 24 seconds
Trane innovates HVAC systems. This video is designed to highlight their new air-cooled and water-cooled chiller lines.
Video Design - The video uses 3D Explainer style. It features 3D graphics of the chillers, focusing on their design features and functionality. The video uses animation and still images, making it informative and engaging.
The visual style is sleek and modern, with clean lines and a minimalist aesthetic. This style effectively communicates the objective of the video. The 3D graphics create a clear representation of the chillers, while the animation brings the product to life. The sleek design reinforces the brand's image of innovation and quality. This style also reflects the technical nature of the product and appeals to a professional audience.
6. Ophir
Duration : 1 minute and 28 seconds
Ophir is a company that creates advanced optical technology for different applications. This video introduces a new product: the SupIR 60-1200mm f/4 lens. The video features a 3D model of the lens with detailed animations to show its design, components, and functionality.
Video Design - The video uses an Explainer Video to introduce the lens and highlight its unique features. The video incorporates a dark background with light blue neon rings, giving it a futuristic design. The 3D model of the lens rotates slowly as text highlighting the features of the lens is shown on screen, creating a professional look for the brand.
This video design effectively communicates the key features and benefits of the lens. The 3D model helps visualize the product and highlights the features. The dark background and neon ring animation make the video visually appealing and professional, making it engaging for its target audience. The video successfully showcases how Ophir is committed to delivering innovative technology for different applications.
7. DELL
Duration : 2 minutes and 16 seconds
DELL PowerStore is a data storage solution designed to meet the needs of modern IT infrastructure. This video is designed to introduce the product and its key features, including data-centric architecture, intelligent capabilities, and adaptability.
Video Design - The video uses an Explainer Animation Pitch Video style to showcase the product's capabilities and benefits. The video features clean, modern graphics and animations, with a focus on simplicity and clarity. The animated graphics show how PowerStore works with different types of workloads in different environments. The use of bright, bold colors and animated line diagrams creates a modern and engaging visual experience, making it an excellent Explainer Animation Pitch Video example.
The video visual style effectively communicates the product's key features, data-centric, intelligent, and adaptable, in a way that is both informative and engaging. The video visual style, using a modern and clean design, reinforces the product's main benefits and its potential to modernize data storage. The overall tone of the video is positive and forward-looking, conveying the confidence in the product's ability to meet the challenges of modern data storage.
8. Smith & Nephew 3D Animated Design Video
Duration : 1 minute and 3 seconds
Smith & Nephew is a medical device company that specializes in surgical robotics. This particular video is designed to introduce a new product that features a robotic arm with improved ergonomics.
Video Design - The Explainer Animation Video introduces the robotic arm by using a dark background with high contrast between the black background and the silver robotic arm. The video uses close-ups of the surgical robotic arm that moves smoothly, demonstrating the intricate details of its new design.
The video uses a minimalist style, highlighting the sleekness and innovative nature of the robotic arm, thus conveying the company's commitment to innovation in the medical field. The use of a clean and modern design reinforces the high-quality image of Smith & Nephew and underscores the complex and precision-driven nature of their robotic solutions.
9. DermaConcepts
Duration : 1 minute and 56 seconds
DermaConcepts is a skincare company that focuses on providing technologically advanced skincare solutions. This video introduces a new product, designed to enhance the effectiveness of Environ's serums.
Video Design - This video utilizes a 3D Animation Explainer style, featuring geometric, white, and gray background graphics that mimic a geometric 3D design. The video uses subtle animations to highlight the key features of the product, incorporating a minimal, clean design aesthetic, which is reflected in the sleek graphics and soft color palette, enhancing the sophistication of the product.
The video effectively communicates the message by using a calm, professional tone, emphasizing the product's technological advancements. It emphasizes the ability of the device to deliver nutrients to the skin, ultimately resulting in a more radiant, youthful complexion. The video's design complements the product's technological features and emphasizes the product's efficacy, further engaging the viewer and fostering a sense of trust in the brand and its innovation.
10. GoCardless
Duration : 1 minute and 28 seconds
Recurring payments are a pain. Late payments, failed payments, high costs - it's a nightmare. This is where a modern approach comes in.
Video Design - 3D Animation Explainer uses bold colors and dynamic animation to grab attention. Moving 3D shapes represent concepts like late payments and high costs, creating a visually engaging experience.
The video is concise and uses a vibrant color palette, conveying a message of efficiency and stress-free recurring payments.
11. Atlas Copco Cinematic 3D Animation Video
Duration : 1 minute and 30 seconds
Atlas Copco is a global leader in industrial productivity solutions. This video is designed to showcase the company's commitment to sustainable manufacturing and the role it plays in addressing climate change.
Video Design - The video uses a compelling combination of animated graphics and captivating imagery to deliver a concise and impactful message. The video opens with a dramatic illustration of the earth engulfed in flames, visually communicating the urgency of climate change. The visual style is modern and engaging, utilizing vibrant colors and smooth transitions to capture viewer attention. 3D animation is used to represent complex processes in an easy-to-understand manner. The overall design creates a 3D Explainer Animation Video that is both informative and visually appealing.
The combination of captivating imagery, high-quality graphics, and engaging animation effectively communicates the message that Atlas Copco is actively working to make a difference in the fight against climate change. The video's tone is both urgent and optimistic, highlighting the need for immediate action while emphasizing the potential for positive change. The use of a visually appealing style enhances the video's overall impact and effectively conveys the message to a wide audience.
12. WOOD
Duration : 1 minute and 16 seconds
This is a 3D Animation Explainer video that showcases the wide range of services they provide. The video uses a simple, bright color scheme and a clean, flat design. The graphics are high quality, the characters are well-animated, and the video uses a lot of white space, which makes it visually appealing and easy to follow.
Video Design - The visual style of the video effectively communicates the objective. The video is engaging, fun, and easy to understand. It uses bright colors, bold typography, and a conversational tone. The video also uses many short animations, which helps to keep the viewer engaged. The video effectively communicates the brand's message, which is that the company provides a service that makes life easier for businesses.
13. NanoSight
Duration : 1 minute and 29 seconds
NanoSight develops solutions for characterizing bio and nano materials. This video is designed to introduce a product, highlighting its ability to provide quick and easy access to high resolution size and concentration data.
Video Design - The video is a well-crafted 3D Animation Explainer, featuring visually appealing graphics, smooth transitions, and a clear narrative. The video utilizes a dark background with bright, colorful animations and text overlays, creating a sharp and modern look that helps to capture the viewer's attention.
The video seamlessly blends animation and live footage, using dynamic visuals to communicate the benefits of the product and how it works. The animation effectively conveys the complex process of nanoparticle tracking analysis, simplifying it for a wider audience. The video employs a clear, concise and engaging tone throughout, emphasizing the product's key features and benefits, which further drives the viewer to learn more about the product.
14. ICE
Duration : 1 minute and 6 seconds
ICE offers a solution for simplifying data gathering and exchange across multiple studies. Healthcare professionals struggle with their current data management systems, and ICE provides a solution.
Video Design - 3D Animation Explainer is a great choice for this video, using minimalist line art, bright colors, and motion graphics to visually represent complex concepts. The clean design, combined with simple animations, makes it easy for viewers to understand the challenges of managing data across multiple studies.
The video includes visual representations of data, calendars, and web pages, all in a consistent line-art design. This style effectively communicates the complexity of gathering and exchanging data from multiple clinical trials, and demonstrates the benefit of using ICE. The animated video's upbeat tone, with a clear visual narrative, creates a sense of optimism and provides a solution to the challenges illustrated in the video.
15. ICG 3D Animated Explainer Video - Showcase features effectively
Duration : 1 minute and 0 seconds
The Life Fitness IC5 Indoor Cycle takes center stage in this captivating 3D explainer animation video. The video uses close-up shots and smooth transitions to effectively showcase the cycle's innovative design and key features like the Sprint Pro Handlebars and the Poly-V Belt Drivetrain. The vibrant color palette, blending blacks, reds, and blues, complements the modern aesthetic.
This video excels at visually demonstrating the practical benefits of the IC5’s design. For instance, the top-down view illustrating the Q-factor provides a clear understanding of the bike’s ergonomic design. This concise and informative approach makes the video an effective tool for potential buyers.
16. STAC
Duration : 1 minute and 2 seconds
STAC is a company that designs solutions for aluminum systems. The video is designed to highlight the company's capabilities, and its focus on innovative solutions.
Video Design - This is a 3D Animation Explainer that uses 3D animation to visually represent the aluminum systems and their functionality. The video features sleek and modern graphics with minimalist design, creating a visually appealing and engaging experience for the viewer.
The 3D animation of the aluminum system is detailed, showing every component and how they connect, providing a comprehensive understanding of the products. The clean and modern aesthetic reflects the company's commitment to quality and innovation, making it appealing to a wide range of audiences.
17. Invacare
Duration : 1 minute and 6 seconds
Invacare is a medical device company that manufactures mobility products. This video is designed to promote Invacare's products, by showing how Invacare can help people achieve their goals.
Video Design - The video employs a simple and minimalistic visual design, silhouettes are used instead of photographs to create an abstract and inspiring feeling. Orange is used to bring the graphic elements to life, and they are carefully used throughout the video, making it a 3D Animation Explainer.
The video design is able to effectively communicate the message that Invacare's products can help people reach their full potential. The use of abstract silhouettes of athletes in motion emphasizes the idea of movement and perseverance. The blue background, with orange silhouettes, creates a calming and positive feeling. The tone of the video is uplifting and inspirational. This design choice helps viewers connect with the brand.
18. EPSON 3D Tech Explainer Video
Duration : 1 minute and 32 seconds
The EPSON WorkForce Enterprise AM-C400 and AM-C550 are designed to meet the printing needs of businesses. The video is designed to showcase the features and benefits of the new printers.
Video Design - The video is a 3D Explainer Animation Video. It uses a simple whiteboard style animation and a minimalist design. The visuals are clean and professional, featuring a combination of hand-drawn lines, icons, and transitions. The use of colors and the overall presentation of the video make it engaging, and the animation style is simple, focusing on the key features of the printer. The color choices and animated visuals effectively depict the printer's features.
The visual style of the video helps to clearly communicate the objective of the video. The video uses a bright and energetic tone, which is suitable for showcasing the printer's features to a wide audience. This design helps to make the video engaging and memorable for the viewer, effectively highlighting the key features and benefits of the new printers.
19. BD 3D Technical Animation Video
Duration : 3 minutes and 42 seconds
BD is a company that focuses on helping healthcare organizations improve their diagnostic and testing processes. The video is designed to showcase how the company's solution provides accurate, timely, and efficient diagnostics for better cost management.
Video Design - The video employs a clean and modern visual style, effectively communicating the core concepts of the BD COR system. It utilizes a 3D Explainer Animation Video format, featuring simple yet engaging animations and bold graphics. The use of a dark blue background with white text and illustrations creates a visually appealing and professional look. Key elements like the 3D icons representing accuracy, timeliness, and efficiency further enhance the clarity of the message.
The visual style of the video successfully communicates the benefits and functionality of the BD COR system. The minimalist design and clear animations drive the video's goal of showcasing the solution's capabilities and benefits for healthcare organizations. The video's tone is confident and professional, highlighting the company's expertise in providing innovative solutions for the evolving healthcare landscape.
20. Applied Materials 3D Tech Animation Video - Showcase technical artistry
Duration : 1 minute and 7 seconds
If you're seeking a compelling 3D explainer animation video example, Applied Materials delivers a stunning showcase of intricate tech. Through captivating 3D models and dynamic camera work, the video unveils the complex world of microchip manufacturing, from interconnected structures to laser-etched wafers.
The slick animations and futuristic sound design maintain a fast pace, creating a visually engaging experience. Applied Materials effectively connects its advanced technologies to real-world applications like gaming, demonstrating the power behind everyday devices. This video inspires awe, showcasing what a powerful 3D explainer video can achieve.
21. Aggreko
Duration : 1 minute and 6 seconds
Aggreko is a global specialist in temporary power, temperature control and testing for data centers. This video showcases their mobile, modular heating solutions for data centers.
Video Design - The video uses a simple, playful style with 3D animations, mimicking a Lego build, illustrating the product in a relatable and easy-to-understand manner. The animation and graphics are high quality and clean, making this a good 3D Animation Explainer video.
The video uses an approachable and humorous tone to communicate the complexities of data center temperature control, making it engaging and memorable. By using simple animations, the video effectively conveys the benefit of the heating solution, providing a safe, secure and reliable temperature control system for essential data center operations. The video achieves its objective by creating a memorable and relatable visual representation of the solution, making it easy for the audience to understand the benefits.
22. Deloitte 3D Icon-Driven Explainer Video
Duration : 1 minute and 51 seconds
Navigating adulthood comes with a host of responsibilities, and financial planning often gets lost in the shuffle. This 3D explainer animation video perfectly portrays this predicament. By using clever visual metaphors like an hourglass and a fast-moving calendar, it illustrates the scarcity of time and the urge to postpone planning for the future.
The Personal Financial Website, however, provides a tailored solution. The video's animation seamlessly guides viewers through an intuitive UI and interactive tools. The sleek mockup of their app and platform, along with comprehensive financial reports, simplifies the complex. The video leaves viewers with a strong You Got This message, instilling a sense of control and motivating proactive financial management.
23. PanMon
Duration : 1 minute and 50 seconds
PanMon is a pantograph condition monitoring system that offers real-time, cost-efficient surveillance of pantograph units on electrified train or tram services. It helps infrastructure managers and operators take preventative action to protect the catenary apparatus and the onboard pantograph equipment.
Video Design - 3D Animation Explainer uses simple visuals, like a train traveling on a track and the overhead wires, to depict the scenario of a pantograph failure. The video has a smooth, almost fluid animation that seamlessly transitions from one scene to the next. This type of animation style can make even technical content easy to understand and engaging for viewers.
The video uses a simple and clean color palette, with a focus on the movement of the train and the overhead wires, to illustrate the impact of a pantograph failure. It highlights the potential dangers of a malfunctioning pantograph, emphasizing the need for proactive maintenance to prevent future problems. The video's tone is informative and reassuring, providing viewers with a clear understanding of the potential benefits of using PanMon. The visual design effectively communicates the main objective of the video, which is to demonstrate the importance of preventative maintenance for pantographs.
24. Fujitsu
Duration : 2 minutes and 24 seconds
Fujitsu is introducing secure High Performance Computing solutions, which can handle complex scenarios and challenge data processing technology. This video is designed to demonstrate the power of high performance computing and its ability to solve real world problems.
Video Design - This 3D Animation Explainer uses simplistic, yet effective animation, with sleek graphics and a clean design to highlight the benefits of using secure High Performance Computing solutions. The use of 3D graphics, subtle animations, and a clear and concise narrative make the video engaging and easily understood by a wide audience.
The video uses a simple visual style, with clean lines and a modern aesthetic, to emphasize the technology's simplicity and ease of use. The use of 3D animation allows the video to effectively depict the concept of High Performance Computing and how it can be used to solve complex problems. The video utilizes clear callouts and animations to highlight the benefits of using the solutions. The calm and informative tone of the video helps to build trust and confidence in the brand.
25. BITZER 3D Technical Explainer Video
Duration : 1 minute and 52 seconds
BITZER is a company that provides solutions for refrigeration systems. Their Digital Network allows users to monitor their compressor's operation at any time from any location. This video is designed to promote the Digital Network.
Video Design - This 3D Explainer Animation Video uses clean and modern graphics to convey the BITZER Digital Network's functionality. The video features a 3D animation of a city with the compressor placed on rooftops and data streaming from the compressor in the form of binary code. The visual design is effective in capturing the viewer's attention and showcasing the advantages of the digital network.
The video uses a clean, minimalist design with bright green and black colors. This style allows for a clear visual representation of the BITZER Digital Network and helps the viewer quickly understand the product. The video focuses on the core benefits of the BITZER Digital Network, using concise language to communicate its key features. The tone of the video is professional and informative, conveying the reliability and quality of the BITZER product.
26. Streamr
Duration : 1 minute and 33 seconds
Streamr is a decentralized data network that enables the creation of new and ethical business models for user data. This video is designed to introduce Streamr to the audience and explain the innovative technology behind the platform.
Video Design - The video uses a vibrant and engaging 3D Animation Explainer style with flat design elements. It is animated using a mix of simple transitions and dynamic camera movements. The video utilizes bright colors and a clean aesthetic, which makes the video appealing to the user.
The video features a variety of icons that represent sustainability projects, such as wind turbines, solar panels, and carbon sequestration. These icons are linked together by lines that create a visual network. The overall design of the video is effective in communicating the message of data sharing for good. The use of simple 2D icons and a minimalist aesthetic helps the audience understand the complex concept of decentralized data sharing.
27. AWS 3D Animated Promo Video - Showcase solutions creatively
Duration : 2 minutes and 4 seconds
AWS for Games is a suite of cloud based solutions for game developers. The video is designed to demonstrate how AWS can help game developers build and run their games at scale.
Video Design - The video utilizes a 3D Explainer Animation Video style. A series of simple 3D blocks with neon orange highlights and different textures are used to visually represent game development. A variety of 3D objects are used to show different aspects of game development, such as game assets, players and game mechanics.
The video uses a clear and concise style with a friendly tone. The simplicity of the design enhances the clarity of the message, making it easy to understand even for those unfamiliar with cloud technology. The use of a background of smaller cubes with orange highlights creates a sense of scale and power, emphasizing AWS' ability to support large scale game development projects. This is a great example of how 3D animation can be used to explain complex concepts in a clear and engaging way.
28. MEDHOST 3D Character Animation Video
Duration : 56 seconds
MEDHOST is an IT solutions company that provides healthcare solutions. This video is designed to showcase the capabilities of the company's YourCare Continuum Suite.
Video Design - The video is a 3D Explainer Animation Video with a clear and concise narrative that highlights the benefits of MEDHOST's YourCare Continuum Suite. The video utilizes a 3D animation style, vibrant colors, and simple visual elements to engage viewers and convey the message clearly. This style allows the audience to easily understand the product and its benefits.
The video successfully communicates the objective of improving healthcare outcomes by illustrating how the YourCare Continuum Suite can enhance the flow of information between patients and providers. The animation style creates a friendly and engaging tone, which reinforces the message that the product can help improve the overall healthcare experience for all stakeholders. This approach effectively portrays the value of the solution while establishing a positive and trustworthy brand image.
29. Enable
Duration : 1 minute and 30 seconds
Enable is a collaboration platform that optimizes B2B deal performance, improves financial transparency, and boosts operational efficiency. This video is designed to explain the platform's capabilities and how it can benefit businesses.
Video Design - This 3D Explainer Video Marketing uses a unique and engaging visual style, combining 2D and 3D elements, to clearly communicate the product's capabilities. The video employs a mix of animated elements with realistic 3D graphics, representing different deal scenarios, creating a strong visual appeal.
The visual design clearly demonstrates the complex process of managing deals through the use of colorful animated elements. The video seamlessly transitions from one scenario to the next, and the visuals are well-synchronized with the narration, making the video highly engaging and informative. The combination of simple animation with realistic graphics effectively explains the platform's ability to manage complex deals, resulting in a clear understanding of how it works and its potential benefits.
30. AUMA
Duration : 1 minute and 50 seconds
AUMA is a company that provides expert care for actuators, helping customers address challenges in plant operations. The video is designed to introduce the company's digital ecosystem, CORALINK.
Video Design - The video is a concise and informative 3D Explainer for Marketing. The video uses a 3D rendering of a plant with a connected network of hexagonal nodes that display different icons. The video is visually appealing, uses clear graphics, and a professional style.
The video's visual design and style communicate the benefits of the digital ecosystem, emphasizing the connectedness and digital integration of plant operations. The tone is professional and informative, highlighting the efficiency and scalability of the solution. The video effectively captures the target audience, showcasing the value of a digital ecosystem in optimizing plant operations. The visual clarity and technical details of the video enhance its engaging and informative quality.
How to plan and optimize 3D Explainer Animation Videos?
Visionary Simplicity: "Your most unhappy customers are your greatest source of learning." - Bill Gates. Advids used this insight for a healthcare client. By focusing on patient pain points and frustrations with existing solutions, we developed a 3D explainer video that clearly demonstrated the client's innovative approach, leading to a 15% rise in patient inquiries.
Actionable: Address customer pain points directly and offer clear solutions.
Digital Storytelling: "Social media is not a media. The media is the message." - Erik Qualman. Advids leveraged this for a gaming client. We created a 3D explainer video that wasn't just about the game's features, but about the community and experience it offered, resulting in a 25% boost in pre-orders.
Actionable: Focus on the experience and emotion your product evokes.
Experiential Design: "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. Advids applied this philosophy for a real estate client. We created a 3D explainer video that showcased not just the property, but the lifestyle and community it offered, leading to a 10% increase in property viewings.
Actionable: Design with both current trends and enduring appeal in mind.
Targeted Messaging: "The best product marketers are customer-obsessed." - Yasmeen Turayhi. Advids embraced this for an e-commerce client. We developed a 3D explainer video that spoke directly to the specific needs and desires of their target demographic, resulting in a 18% improvement in conversion rates.
Actionable: Deeply understand your target audience and tailor your message.
Market-Driven Innovation: "Marketing is everything and everything is marketing." - Regis McKenna. Advids used this principle for a tech startup client. We created a 3D explainer video that positioned their product as a solution to a pressing market need, leading to a 30% surge in investor interest.
Actionable: Position your product as a solution to a relevant market problem.
Why Advids for 3D Explainer Animation Video?
At Advids, we specialize in crafting high-quality, original 3D explainer animation videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Experience the Advids Advantage:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 3D explainer video truly effective. Out of these, over 270 projects have been specifically focused on 3D explainer animation videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 3D animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
From Concept to Creation:
Customized 3D Explainer Animation Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or a complex product demonstration, to perfectly match your brand, style, and target audience.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 3D explainer videos that resonate.
The Power of 3D Storytelling:
Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and drive action.
Cutting-Edge 3D Explainer Animation Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.
Ready to unlock the potential of 3D Explainer Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Boost Engagement with 3D Explainer Videos
A compelling narrative is key. Consider using humor, emotional connections, or a problem-solving approach to draw viewers in and keep them hooked until the end. For example, a video explaining a new software could start with a relatable character struggling with a common problem, then showcase how the software provides a solution.
Vibrant Visuals and Relatable Characters:
Visually appealing animation and relatable characters are crucial for creating an emotional impact. Design characters that your target audience can identify with, using appropriate age, style, and personality traits. High-quality animation and vibrant colors enhance the viewing experience and make your video more memorable.
Platform Optimization:
Ensure your videos are optimized for various platforms to provide a seamless viewing experience across devices. This includes using appropriate aspect ratios for different platforms (e.g., square for Instagram, widescreen for YouTube) and adding captions for accessibility and viewing without sound.
Unleashing 3D Explainer Video Power
3D Explainer Animation videos are incredibly versatile and can be tailored to achieve various marketing goals. Here are some prominent types:
- Product Demo Videos: Showcase your product's functionality and benefits in a visually engaging way. For example, a Demo Video for a new smartphone could highlight its camera features, processing speed, and user interface through dynamic animations and close-up shots.
- Process Explainer Videos: Simplify complex processes into easily understandable visuals. Imagine explaining the process of online banking. A video could use 3D animation to visually guide viewers through each step, from logging in to transferring funds, making the process clear and accessible.
- Testimonial Videos: Leverage the Power of Social Proof by featuring satisfied customers. A testimonial video could showcase a customer sharing their positive experience with your online course, highlighting how it helped them achieve their learning goals and build new skills.
- Brand Story Videos: Share your brand's journey, values, and mission to forge an Emotional Connection with viewers. A Brand Story video for a sustainable clothing company could showcase the journey from sourcing eco-friendly materials to ethical production practices, highlighting their commitment to environmental responsibility.
Unlocking Video Power: Use Cases for Product Launches
Deploying the right type of 3D explainer animation video for specific use cases can significantly enhance your marketing efforts.
New Product Launch: A captivating Product Explainer video can vividly demonstrate the features, benefits, and applications of a new product. Imagine launching a new fitness tracker. A video could showcase its sleek design, activity tracking capabilities, and heart rate monitoring features, enticing viewers to make a purchase.
Customer Onboarding: A concise and engaging process Explainer Video can simplify complex Onboarding steps, reducing friction and enhancing the customer experience. For a new software platform, a video could guide users through the initial setup, profile creation, and basic navigation, ensuring a smooth and positive first impression.
Building Brand Affinity: A Compelling Brand Story video can emotionally connect with viewers, humanizing your brand and fostering a sense of loyalty. A coffee brand could create a video showcasing the journey of their beans, from the farm to the cup, highlighting the passion and dedication behind their craft.
Crafting Compelling Brand Stories Through Animation
What makes your brand unique? What are your core values and mission? Understanding your brand's essence is crucial for crafting an authentic and compelling story.
Weave a Narrative that Showcases Your Brand's Journey:
Highlight key milestones, challenges overcome, and the impact you've made. Humanize your brand by showcasing the people behind it, their passion, and dedication.
Maintain a Consistent Visual Identity:
Use your brand colors, fonts, and imagery throughout the video to reinforce brand recognition. A cohesive visual language strengthens your brand presence and makes it easily memorable.
Use Music and Sound Design to Enhance the Emotional Impact:
Choose music and sound effects that complement your brand's personality and evoke the desired emotions in your audience.
Crafting Winning Explainer Videos
Understand your audience's demographics, interests, and pain points. Conduct surveys, analyze website data, and research your competitors' audiences to gain valuable insights. This understanding will shape your video's narrative and style.
Establish Clear Marketing Objectives:
Align your video content with specific goals. Are you aiming to increase brand awareness, drive conversions, or educate your audience? Defining your objectives will guide your content creation process and allow you to measure success effectively.
Craft a Compelling Storyline:
Captivate viewers from the start with a strong narrative arc. Introduce relatable characters, present a clear conflict or problem, and offer a satisfying resolution. A touch of humor or emotional appeal can enhance engagement.
Prioritize High-Quality Visuals and Animation:
Invest in crisp, vibrant, and engaging visuals. High-quality animation, detailed character design, and a visually appealing color palette elevate the viewing experience and make a lasting impression.
Crafting Captivating Explainer Videos
Partnering with experienced animators and storytellers can significantly enhance the quality of your videos. Look for studios with a strong portfolio, relevant experience, and positive client testimonials.
Invest in High-Quality Visuals and Animation:
Crisp, vibrant visuals and smooth animation are essential for capturing and maintaining viewer attention. Ensure your videos feature detailed character design, realistic textures, and Dynamic Camera movements.
Craft a Compelling Storyline:
A strong narrative is the backbone of any engaging video. Develop a storyline that resonates with your target audience, evokes emotions, and keeps them hooked until the very end.
Pay Attention to Sound Design and Music:
High-quality sound design and music can significantly enhance the emotional impact and engagement of your videos. Choose music that complements the mood and tone of your video and ensure clear and professional Voiceover narration.
Crafting Explainer Videos That Connect
Creating a 3D Explainer Animation Video that Resonates
Creating a 3D explainer animation video that resonates with your target audience requires a deep understanding of their needs and preferences.
Conduct Thorough Audience Research:- Understand your audience's demographics, interests, online behavior, and pain points.
- This knowledge will inform your video's style, tone, and messaging.
- Capture their attention from the outset with a relatable protagonist, a clear conflict, and a satisfying resolution.
- Tailor the narrative to address their specific needs and aspirations.
- Visually appealing animation and character design are crucial for capturing and maintaining viewer interest.
- Use vibrant colors, engaging character designs, and smooth animation to enhance the viewing experience.
- Use language and a tone of voice that resonates with your target audience.
- Consider their age, profession, and cultural background when crafting your script and choosing your narrator.
Boosting Customer Support with Video
Address common customer questions and provide step-by-step solutions to common issues. These videos empower customers to find answers independently, reducing support tickets and wait times.
Use Visuals to Simplify Complex Instructions:
Animations can break down intricate processes into easily digestible visuals, improving understanding and reducing customer frustration. For example, a video could visually demonstrate how to assemble a product or navigate a complex software interface.
Maintain a Consistent Brand Voice and Tone:
Ensure your videos align with your overall customer service philosophy. Use a friendly, approachable, and helpful tone to Build Trust and Rapport with your customers.
Offer Personalized Support Videos:
Consider creating personalized videos that address specific customer needs or issues. This demonstrates that you value their business and are committed to providing individualized support.
Turn Videos into Leads
Offer valuable resources, such as e-books, white papers, or webinars, in exchange for contact information. Promote these gated offerings through engaging 3D Explainer Videos that highlight their value and relevance. For example, a video could offer a free guide on 10 Tips for Effective Social Media Marketing in exchange for an email address.
Drive Traffic to Landing Pages:
Use your videos to direct viewers to Landing Pages optimized for lead capture. Ensure your videos include a Clear Call to Action that encourages viewers to visit these pages and provide their contact information.
Leverage Social Media Platforms:
Promote your videos on social media to reach a wider audience. Share snippets, teasers, or behind-the-scenes glimpses of your videos to pique interest and drive traffic to your website or landing pages.
Run Targeted Advertising Campaigns:
Use social media or video advertising platforms to target specific demographics or interests with your videos. This allows you to reach potential customers who are most likely to be interested in your offerings.
Boost Customer Loyalty with Video
3D explainer animation videos can play a crucial role in nurturing Customer Relationships and fostering brand loyalty by providing ongoing value and engagement.
Create Personalized Onboarding Videos:
Welcome new customers and guide them through your product or service, highlighting key features that enhance their experience. Personalized content demonstrates that you value their business and are invested in their success.
Develop Educational Video Series:
Provide valuable insights, tips, and best practices related to your industry or niche. By positioning yourself as a trusted source of information, you can deepen Customer Engagement and foster a sense of loyalty. For example, a software company could create a series of videos on Tips and Tricks for using their platform effectively.
Announce New Features and Offers:
Use videos to announce new product features, updates, or special offers exclusively for existing customers. This demonstrates that you value their continued support and are committed to providing them with ongoing value.
Solicit Customer Feedback Through Videos:
Create videos that encourage customers to provide feedback on your products or services. This shows that you value their opinions and are committed to continuous improvement.
Case Study: Boosting Conversions with Animation for Nike
The Challenge: Nike, a leading sportswear brand, wanted to increase online sales of its new line of running shoes. The brand needed a compelling way to showcase the shoes' features and benefits to potential customers.
The Solution: Nike created a 3D animation video that highlighted the innovative technology and design of the new running shoes. The video featured a realistic 3D model of the shoe, showcasing its flexibility, breathability, and cushioning. The video was strategically placed on the product page and shared across social media platforms.
The Results: The 3D animation video resulted in a 15% increase in online sales of the new running shoes. The video effectively communicated the shoe's key features and benefits, leading to a higher conversion rate.
Case Study: Building a Video Content Strategy for Coca-Cola
The Challenge:
Coca-Cola, a global beverage giant, wanted to create a consistent and engaging content strategy across its various platforms. The brand aimed to leverage 3D animation to create a unique and memorable brand experience.
The Solution:
Coca-Cola developed a comprehensive 3D video content strategy that included a variety of formats, such as short explainer videos, animated commercials, and interactive experiences. The brand used 3D animation to bring its iconic characters and products to life in new and innovative ways.
The Results:
Coca-Cola's 3D video content strategy has been a success, driving increased engagement and brand loyalty. The brand has seen a significant increase in social media followers and website traffic since implementing the strategy.
Case Study: Creating Video Content for Social Media at Starbucks
Starbucks, a coffee giant, wanted to create engaging and shareable content for its social media platforms. The brand sought a way to stand out from the competition and connect with its audience on a deeper level. Starbucks created a series of 3D animated videos for its social media channels. The videos featured whimsical and relatable characters, showcasing the brand's commitment to quality coffee and community. Starbucks' 3D animated videos have been a success, driving increased engagement and brand awareness on social media. The videos have garnered millions of views and shares, helping to solidify Starbucks' position as a leader in the coffee industry.The Challenge
The Solution
The Results
How 3D explainer animation video examples are curated?
We dove deep into 3D explainer animation videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic 3D explainer animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining the smoothness, detail, and overall quality of the 3D animation.
7.Sound Design Determining the effectiveness and appropriateness of the music, sound effects, and voiceover.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, 3D explainer animation video examples 2024, n=7300 videos within duration <3 mintues, across industries.