30 3D Explainer Animation Videos To Elevate Your Brand Storytelling

3D Explainer Animation Video Examples

1. Pinkerton

Pinkerton delivers timely crime data, granular detail, and seasonal insights for decision making. The video is designed to show how the company is changing crime data analysis through data modeling.

Video Design - The video is a 3D Animation Explainer video. It has a strong visual aesthetic and uses clear, high-quality graphics, with simple, bold colors. Animated puzzle pieces, representing data, visually show how the company takes fragmented data and brings it together to deliver actionable insights.

The video's clean visual style and animation are impactful, effectively communicating the benefits of the company's data solution. The video focuses on the challenges of traditional crime data analysis and how the company's solution delivers clear and usable crime data, making the narrative engaging and informative. The video's overall tone is confident and optimistic, suggesting that the company is leading the way in crime data analysis.

2. Boyd 3D Animated Product Showcase Video

The dynamic opening showcasing Boyd's adhesive tapes' impact across different life stages immediately captures attention. We love the use of 3D human models and sleek medical devices, highlighting their diverse applications. The clear and concise messaging perfectly complements the visuals, leaving a lasting impression.

This 3D explainer video effortlessly balances technical details with engaging visuals. Boyd's innovative manufacturing process and commitment to quality, using state-of-the-art clean rooms, shines through. The video effectively conveys Boyd's expertise in medical adhesive tape solutions, urging viewers to explore further.

3. VoltaChem 3D Animated Business Explainer

In this standout piece of 3D animation for small businesses, we all appreciate how VoltaChem's message resonates. They present a compelling narrative of the chemical industry's urgent need for sustainable practices. We love the transition from a traditional factory to a renewable energy-powered facility, symbolizing VoltaChem's innovative solutions.

This visual journey, achieved through sophisticated 3D modeling and smooth animations, clarifies complex electrochemical processes. The minimalist design, teal and blue color palette, and ambient music all contribute to the video's professional aesthetic and leave a lasting impression.

4. PerkinElmer Realistic 3D Product Video

The 3D Explainer Animation Video seamlessly blends visual clarity with a captivating narrative. I immediately felt drawn into the world of cheese production as the 3D cheese cube, with its iconic holes, transformed into the focal point. Each component was then methodically introduced, with animated models of fat, protein, carbohydrates, and casein molecules, making even the most technical concepts easily understandable. The use of arrows and diagrams throughout the video was particularly effective, guiding the viewers through the seamless journey of cheesemaking from milk intake to packaging.

The animation style was masterful, capturing the essence of the technology and its role in the cheese production process. From the animated milk tanker truck arriving at the factory to the detailed visualization of the machines, the video's artistry added a captivating touch to a typically technical subject.

5. Trane

Trane innovates HVAC systems. This video is designed to highlight their new air-cooled and water-cooled chiller lines.

Video Design - The video uses 3D Explainer style. It features 3D graphics of the chillers, focusing on their design features and functionality. The video uses animation and still images, making it informative and engaging.

The visual style is sleek and modern, with clean lines and a minimalist aesthetic. This style effectively communicates the objective of the video. The 3D graphics create a clear representation of the chillers, while the animation brings the product to life. The sleek design reinforces the brand's image of innovation and quality. This style also reflects the technical nature of the product and appeals to a professional audience.

6. Ophir

Ophir is a company that creates advanced optical technology for different applications. This video introduces a new product: the SupIR 60-1200mm f/4 lens. The video features a 3D model of the lens with detailed animations to show its design, components, and functionality.

Video Design - The video uses an Explainer Video to introduce the lens and highlight its unique features. The video incorporates a dark background with light blue neon rings, giving it a futuristic design. The 3D model of the lens rotates slowly as text highlighting the features of the lens is shown on screen, creating a professional look for the brand.

This video design effectively communicates the key features and benefits of the lens. The 3D model helps visualize the product and highlights the features. The dark background and neon ring animation make the video visually appealing and professional, making it engaging for its target audience. The video successfully showcases how Ophir is committed to delivering innovative technology for different applications.

7. DELL

DELL PowerStore is a data storage solution designed to meet the needs of modern IT infrastructure. This video is designed to introduce the product and its key features, including data-centric architecture, intelligent capabilities, and adaptability.

Video Design - The video uses an Explainer Animation Pitch Video style to showcase the product's capabilities and benefits. The video features clean, modern graphics and animations, with a focus on simplicity and clarity. The animated graphics show how PowerStore works with different types of workloads in different environments. The use of bright, bold colors and animated line diagrams creates a modern and engaging visual experience, making it an excellent Explainer Animation Pitch Video example.

The video visual style effectively communicates the product's key features, data-centric, intelligent, and adaptable, in a way that is both informative and engaging. The video visual style, using a modern and clean design, reinforces the product's main benefits and its potential to modernize data storage. The overall tone of the video is positive and forward-looking, conveying the confidence in the product's ability to meet the challenges of modern data storage.

8. Smith & Nephew 3D Animated Product Video

Smith & Nephew is a medical device company that specializes in surgical robotics. This particular video is designed to introduce a new product that features a robotic arm with improved ergonomics.

Video Design - The Explainer Animation Video introduces the robotic arm by using a dark background with high contrast between the black background and the silver robotic arm. The video uses close-ups of the surgical robotic arm that moves smoothly, demonstrating the intricate details of its new design.

The video uses a minimalist style, highlighting the sleekness and innovative nature of the robotic arm, thus conveying the company's commitment to innovation in the medical field. The use of a clean and modern design reinforces the high-quality image of Smith & Nephew and underscores the complex and precision-driven nature of their robotic solutions.

9. DermaConcepts

DermaConcepts is a skincare company that focuses on providing technologically advanced skincare solutions. This video introduces a new product, designed to enhance the effectiveness of Environ's serums.

Video Design - This video utilizes a 3D Animation Explainer style, featuring geometric, white, and gray background graphics that mimic a geometric 3D design. The video uses subtle animations to highlight the key features of the product, incorporating a minimal, clean design aesthetic, which is reflected in the sleek graphics and soft color palette, enhancing the sophistication of the product.

The video effectively communicates the message by using a calm, professional tone, emphasizing the product's technological advancements. It emphasizes the ability of the device to deliver nutrients to the skin, ultimately resulting in a more radiant, youthful complexion. The video's design complements the product's technological features and emphasizes the product's efficacy, further engaging the viewer and fostering a sense of trust in the brand and its innovation.

10. GoCardless

Recurring payments are a pain. Late payments, failed payments, high costs - it's a nightmare. This is where a modern approach comes in.

Video Design - 3D Animation Explainer uses bold colors and dynamic animation to grab attention. Moving 3D shapes represent concepts like late payments and high costs, creating a visually engaging experience.

The video is concise and uses a vibrant color palette, conveying a message of efficiency and stress-free recurring payments.

11. Atlas Copco Cinematic 3D Animation Video

The powerful opening scene of a burning Earth immediately grabs attention, laying the groundwork for Atlas Copco's message of sustainability. We love the seamless transitions, weaving a cohesive narrative between climate change urgency, technological advancements, and a brighter future. The 3D explainer animation video masterfully uses vibrant blues and oranges against a dark backdrop, creating a visual feast.

The voxel map with spreading blue lights effectively illustrates growing awareness, followed by a compelling visualization of Industry 4.0 on the factory floor. The cutaway house scene is truly inspiring, showcasing a sustainable future powered by Atlas Copco's smart factory solutions. It's a powerful reminder that together, we can build a brighter future.

12. WOOD

This is a 3D Animation Explainer video that showcases the wide range of services they provide. The video uses a simple, bright color scheme and a clean, flat design. The graphics are high quality, the characters are well-animated, and the video uses a lot of white space, which makes it visually appealing and easy to follow.

Video Design - The visual style of the video effectively communicates the objective. The video is engaging, fun, and easy to understand. It uses bright colors, bold typography, and a conversational tone. The video also uses many short animations, which helps to keep the viewer engaged. The video effectively communicates the brand's message, which is that the company provides a service that makes life easier for businesses.

13. NanoSight

NanoSight develops solutions for characterizing bio and nano materials. This video is designed to introduce a product, highlighting its ability to provide quick and easy access to high resolution size and concentration data.

Video Design - The video is a well-crafted 3D Animation Explainer, featuring visually appealing graphics, smooth transitions, and a clear narrative. The video utilizes a dark background with bright, colorful animations and text overlays, creating a sharp and modern look that helps to capture the viewer's attention.

The video seamlessly blends animation and live footage, using dynamic visuals to communicate the benefits of the product and how it works. The animation effectively conveys the complex process of nanoparticle tracking analysis, simplifying it for a wider audience. The video employs a clear, concise and engaging tone throughout, emphasizing the product's key features and benefits, which further drives the viewer to learn more about the product.

14. ICE

ICE offers a solution for simplifying data gathering and exchange across multiple studies. Healthcare professionals struggle with their current data management systems, and ICE provides a solution.

Video Design - 3D Animation Explainer is a great choice for this video, using minimalist line art, bright colors, and motion graphics to visually represent complex concepts. The clean design, combined with simple animations, makes it easy for viewers to understand the challenges of managing data across multiple studies.

The video includes visual representations of data, calendars, and web pages, all in a consistent line-art design. This style effectively communicates the complexity of gathering and exchanging data from multiple clinical trials, and demonstrates the benefit of using ICE. The animated video's upbeat tone, with a clear visual narrative, creates a sense of optimism and provides a solution to the challenges illustrated in the video.

15. ICG 3D Animated Explainer Video - Showcase features effectively

Experience the Life Fitness IC5 Indoor Cycle like never before in this dynamic 3D explainer animation video. The video's sleek design and energetic music create an engaging experience as it highlights the bike's key selling points. From the 300-degree magnetic resistance to the innovative Coach by Color feature, every detail is presented with precision.

What makes this video stand out is its ability to explain complex technical aspects, such as the WattRate power meter, through visually stunning x-ray animations. This approach simplifies the information, making the advanced technology approachable and desirable for any fitness enthusiast.

16. STAC

STAC is a company that designs solutions for aluminum systems. The video is designed to highlight the company's capabilities, and its focus on innovative solutions.

Video Design - This is a 3D Animation Explainer that uses 3D animation to visually represent the aluminum systems and their functionality. The video features sleek and modern graphics with minimalist design, creating a visually appealing and engaging experience for the viewer.

The 3D animation of the aluminum system is detailed, showing every component and how they connect, providing a comprehensive understanding of the products. The clean and modern aesthetic reflects the company's commitment to quality and innovation, making it appealing to a wide range of audiences.

17. Invacare

Invacare is a medical device company that manufactures mobility products. This video is designed to promote Invacare's products, by showing how Invacare can help people achieve their goals.

Video Design - The video employs a simple and minimalistic visual design, silhouettes are used instead of photographs to create an abstract and inspiring feeling. Orange is used to bring the graphic elements to life, and they are carefully used throughout the video, making it a 3D Animation Explainer.

The video design is able to effectively communicate the message that Invacare's products can help people reach their full potential. The use of abstract silhouettes of athletes in motion emphasizes the idea of movement and perseverance. The blue background, with orange silhouettes, creates a calming and positive feeling. The tone of the video is uplifting and inspirational. This design choice helps viewers connect with the brand.

18. EPSON Minimal 3D Explainer Video

We admire the sleek and modern aesthetic of this 3D explainer animation video for Epson. The clean visuals and dynamic camera angles create a sophisticated presentation of the A4 color inkjet printer. The globe animation visualizing global user feedback adds a unique touch, demonstrating Epsons commitment to customer needs.

This video expertly balances product demonstration and benefit explanation. We love the internal mechanism animation, clearly showcasing Epsons innovative heat-free technology. This approach effectively communicates the printers sustainable and efficient qualities, making a strong case for its value proposition.

19. BD 3D Animated Explainer Video

The precision and detail in this 3D explainer animation video for BD's COR System truly captivate us. We love the way the video opens by setting the stage, highlighting the challenges faced by today's labs, and then seamlessly introducing the BD COR system as the solution. The 3D animation brings the system to life, showcasing its modularity and sophisticated automated processes with impressive clarity. It allows viewers to visualize the tangible benefits of the BD COR system, like minimized hands-on time and increased throughput, in action. This strategic use of visuals enhances engagement and understanding.

Furthermore, the video's optimistic sound design and clear narration reinforce the message of efficiency and improved patient care. The transitions between different aspects of the BD COR system feel effortless, guiding viewers through its functionalities without overwhelming them. This blend of technical detail and inspiring visuals makes for a compelling example of how 3D animation can be used to effectively showcase complex laboratory equipment.

20. Applied Materials 3D Tech Animation Video - Showcase technical artistry

Applied Materials delivers a powerful 3D explainer animation video showcasing their groundbreaking semiconductor technology. We see the intricate process of chip manufacturing, from wafer fabrication to the final product, brought to life with stunning visuals. This compelling narrative seamlessly transitions to a gamer enjoying the fruits of this technology, emphasizing the real-world impact of Applied Materials' innovation.

We love the way the video connects the complex world of semiconductors with our everyday experiences. It effectively demonstrates the importance of this often-unseen technology, highlighting how Applied Materials is shaping the future of electronics and gaming. The video's captivating visuals and energetic music make it a compelling watch for anyone interested in the cutting edge of technology.

21. Aggreko

Aggreko is a global specialist in temporary power, temperature control and testing for data centers. This video showcases their mobile, modular heating solutions for data centers.

Video Design - The video uses a simple, playful style with 3D animations, mimicking a Lego build, illustrating the product in a relatable and easy-to-understand manner. The animation and graphics are high quality and clean, making this a good 3D Animation Explainer video.

The video uses an approachable and humorous tone to communicate the complexities of data center temperature control, making it engaging and memorable. By using simple animations, the video effectively conveys the benefit of the heating solution, providing a safe, secure and reliable temperature control system for essential data center operations. The video achieves its objective by creating a memorable and relatable visual representation of the solution, making it easy for the audience to understand the benefits.

22. Deloitte 3D Animated Explainer

Managing finances can feel overwhelming in our busy adult lives. This 3D explainer animation video captures the essence of this struggle perfectly. The video cleverly uses visuals like a ticking clock and a fast-forward calendar to represent the pressure we feel. It highlights that while we're excelling in our daily lives, we often neglect long-term financial planning.

The Personal Financial Website offers a solution by making financial management simpler and accessible. The smooth UI demonstrations, clear progress trackers, and intuitive mobile app mockup are inspiring. The video leaves you with a reassuring You Got This€ message, promoting confidence and motivating viewers to take control of their financial future.

23. PanMon

PanMon is a pantograph condition monitoring system that offers real-time, cost-efficient surveillance of pantograph units on electrified train or tram services. It helps infrastructure managers and operators take preventative action to protect the catenary apparatus and the onboard pantograph equipment.

Video Design - 3D Animation Explainer uses simple visuals, like a train traveling on a track and the overhead wires, to depict the scenario of a pantograph failure. The video has a smooth, almost fluid animation that seamlessly transitions from one scene to the next. This type of animation style can make even technical content easy to understand and engaging for viewers.

The video uses a simple and clean color palette, with a focus on the movement of the train and the overhead wires, to illustrate the impact of a pantograph failure. It highlights the potential dangers of a malfunctioning pantograph, emphasizing the need for proactive maintenance to prevent future problems. The video's tone is informative and reassuring, providing viewers with a clear understanding of the potential benefits of using PanMon. The visual design effectively communicates the main objective of the video, which is to demonstrate the importance of preventative maintenance for pantographs.

24. Fujitsu

Fujitsu is introducing secure High Performance Computing solutions, which can handle complex scenarios and challenge data processing technology. This video is designed to demonstrate the power of high performance computing and its ability to solve real world problems.

Video Design - This 3D Animation Explainer uses simplistic, yet effective animation, with sleek graphics and a clean design to highlight the benefits of using secure High Performance Computing solutions. The use of 3D graphics, subtle animations, and a clear and concise narrative make the video engaging and easily understood by a wide audience.

The video uses a simple visual style, with clean lines and a modern aesthetic, to emphasize the technology's simplicity and ease of use. The use of 3D animation allows the video to effectively depict the concept of High Performance Computing and how it can be used to solve complex problems. The video utilizes clear callouts and animations to highlight the benefits of using the solutions. The calm and informative tone of the video helps to build trust and confidence in the brand.

25. BITZER 3D Animated Product Demo Video

We admire BITZER's 3D explainer animation video highlighting the Digital Network's transformative impact on refrigeration systems. It masterfully showcases the compressor as the vital heartbeat, then seamlessly expands to demonstrate real-world applications across a cityscape. The transition to the user-friendly software interface offers a compelling glimpse of its power. This video communicates the value proposition clearly, showcasing how the BITZER Digital Network empowers users with real-time insights and control. We love how effectively it conveys the benefits of reduced downtime, lower TCO, and increased availability, all while maintaining a visually engaging and informative style.

26. Streamr Creative 3D Animation Example

The streamlined aesthetic and vibrant colors of this 3D animation explainer immediately grabbed our attention. We all appreciate how the video efficiently explains the intricacies of Earth Token and its positive impact on the environment. The 2D animation is not only visually appealing but also deeply informative.


The powerful message of wealth generation combined with environmental preservation resonates strongly. Earth Token's innovative approach is beautifully showcased, making it a standout example of effective video marketing. The video inspires us to invest in a brighter future for our planet.

27. AWS 3D Explainer Animation

In the world of 3D explainer animation videos, this AWS for Games example stands out. Were impressed with how effectively it communicates complex technical information in an easy-to-understand, visually appealing manner. The vibrant colors and dynamic animation capture attention and maintain engagement.

From the initial developer room shot to the final rocket launch, the narrative is clear and compelling. AWS positions itself as the go-to solution for game development, highlighting key features and benefits that resonate with its target audience.

28. MEDHOST Minimal 3D Animation Video

MEDHOST is an IT solutions company that provides healthcare solutions. This video is designed to showcase the capabilities of the company's YourCare Continuum Suite.

Video Design - The video is a 3D Explainer Animation Video with a clear and concise narrative that highlights the benefits of MEDHOST's YourCare Continuum Suite. The video utilizes a 3D animation style, vibrant colors, and simple visual elements to engage viewers and convey the message clearly. This style allows the audience to easily understand the product and its benefits.

The video successfully communicates the objective of improving healthcare outcomes by illustrating how the YourCare Continuum Suite can enhance the flow of information between patients and providers. The animation style creates a friendly and engaging tone, which reinforces the message that the product can help improve the overall healthcare experience for all stakeholders. This approach effectively portrays the value of the solution while establishing a positive and trustworthy brand image.

29. Enable Creative 3D Explainer

The creative genius behind this 3D explainer video marketing for Enable lies in its seamless blend of playful animation and strategic storytelling. We see how each scene unfolds with a clear purpose, using visual metaphors to illustrate complex concepts in an engaging way. The rocket launch, symbolizing successful deals, is a powerful visual hook that captures attention from the start. Enable is more than just software; it's a collaborative platform that streamlines deal management, improves financial transparency, and empowers businesses to launch deals with confidence. The vibrant green color scheme reinforces Enables brand and the concept of growth, making it a memorable and effective marketing piece.

30. AUMA

AUMA is a company that provides expert care for actuators, helping customers address challenges in plant operations. The video is designed to introduce the company's digital ecosystem, CORALINK.

Video Design - The video is a concise and informative 3D Explainer for Marketing. The video uses a 3D rendering of a plant with a connected network of hexagonal nodes that display different icons. The video is visually appealing, uses clear graphics, and a professional style.

The video's visual design and style communicate the benefits of the digital ecosystem, emphasizing the connectedness and digital integration of plant operations. The tone is professional and informative, highlighting the efficiency and scalability of the solution. The video effectively captures the target audience, showcasing the value of a digital ecosystem in optimizing plant operations. The visual clarity and technical details of the video enhance its engaging and informative quality.

How to plan and optimize 3D Explainer Animation Videos?

Visionary Simplicity: "Your most unhappy customers are your greatest source of learning." - Bill Gates. Advids used this insight for a healthcare client. By focusing on patient pain points and frustrations with existing solutions, we developed a 3D explainer video that clearly demonstrated the client's innovative approach, leading to a 15% rise in patient inquiries.

Actionable: Address customer pain points directly and offer clear solutions.

Digital Storytelling: "Social media is not a media. The media is the message." - Erik Qualman. Advids leveraged this for a gaming client. We created a 3D explainer video that wasn't just about the game's features, but about the community and experience it offered, resulting in a 25% boost in pre-orders.

Actionable: Focus on the experience and emotion your product evokes.

Experiential Design: "Architecture should speak of its time and place, but yearn for timelessness." - Frank Gehry. Advids applied this philosophy for a real estate client. We created a 3D explainer video that showcased not just the property, but the lifestyle and community it offered, leading to a 10% increase in property viewings.

Actionable: Design with both current trends and enduring appeal in mind.

Targeted Messaging: "The best product marketers are customer-obsessed." - Yasmeen Turayhi. Advids embraced this for an e-commerce client. We developed a 3D explainer video that spoke directly to the specific needs and desires of their target demographic, resulting in a 18% improvement in conversion rates.

Actionable: Deeply understand your target audience and tailor your message.

Market-Driven Innovation: "Marketing is everything and everything is marketing." - Regis McKenna. Advids used this principle for a tech startup client. We created a 3D explainer video that positioned their product as a solution to a pressing market need, leading to a 30% surge in investor interest.

Actionable: Position your product as a solution to a relevant market problem.

Why Advids for 3D Explainer Animation Video?

At Advids, we specialize in crafting high-quality, original 3D explainer animation videos that deliver exceptional results. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

Experience the Advids Advantage:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a 3D explainer video truly effective. Out of these, over 270 projects have been specifically focused on 3D explainer animation videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through engaging 3D animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

From Concept to Creation:

Customized 3D Explainer Animation Video Solutions: We tailor each project, whether it's a short explainer video, character animation, or a complex product demonstration, to perfectly match your brand, style, and target audience.
Collaborative Process: We believe in close collaboration from concept to completion, ensuring your vision is accurately realized in the final animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful 3D explainer videos that resonate.

The Power of 3D Storytelling:

Creative Storytelling Through Animation: Our skilled team of animators and storytellers weave captivating narratives that engage your viewers and drive action.
Cutting-Edge 3D Explainer Animation Video Technology: We leverage industry-leading software and techniques to ensure your videos are visually stunning and leave a lasting impact.


Ready to unlock the potential of 3D Explainer Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a 3D Explainer Animation Video?

A 3D explainer animation video is a dynamic and engaging way to communicate complex information in a visually appealing and easily digestible format. These videos use three-dimensional animation to bring characters, objects, and environments to life, creating a more immersive and memorable experience for viewers. They are particularly effective for explaining complex processes, products, or concepts that can be difficult to understand through traditional text or static images.

3D explainer animation videos are versatile and can be used for a wide range of purposes, including product demos, process explanations, customer onboarding, brand storytelling, and more. They can be deployed across various marketing channels, including websites, social media, email campaigns, and paid advertising, to reach a wider audience and achieve specific marketing goals.

What do top 3D Explainer Animation Videos have in common?

3D Character Design - Detailed and engaging characters that resonate with the target audience.

3D Environment Design - Immersive and visually appealing environments that enhance the storytelling.

3D Animation Style - Smooth and dynamic animation that captures attention and conveys information effectively.

Visual Storytelling - A clear and compelling narrative that uses visuals to communicate information effectively.

Engaging Transitions - Smooth and seamless transitions between scenes that maintain viewer engagement.

Visual Metaphors - Creative use of metaphors and analogies to simplify complex concepts.

3D Product Demos - Detailed and interactive demonstrations of product features and functionalities.

Process Visualization - Clear and concise visual representations of complex processes or workflows.

Customer Testimonials - Authentic and compelling testimonials from satisfied customers.

Brand Story Elements - Visual elements that showcase the brand's history, values, and mission.

Call to Action - A clear and concise call to action that encourages viewers to take the next step.

Data Visualization - Effective use of data visualization to present information in a clear and engaging way.

What makes 3D Explainer Animation Video effective?

Exceptional 3D explainer animation videos are driven by a design to capture and maintain viewer attention. These videos are designed to simplify complex information and make it more engaging and accessible for a wider audience. They leverage the power of visuals, storytelling, and interactivity to create a more immersive and memorable experience.

Sophisticated 3D explainer animation videos are created with a meticulous approach to visual storytelling. These videos use a combination of 3D animation, character design, and environment design to create a visually appealing and engaging experience. They also incorporate elements of humor, emotion, and relatable characters to connect with viewers on a deeper level.

How long should your 3D Explainer Animation Video be?

Ideal 3D explainer animation videos are designed to be concise and engaging, keeping viewers hooked from start to finish. The ideal length of a 3D explainer animation video depends on the complexity of the information being conveyed and the target audience.

A well-structured 3D explainer animation video aims to deliver information in a clear and concise manner, ensuring that viewers can easily absorb and retain the key takeaways.

Pre-Production Questions

What is the primary objective of the video?

What is the target audience for the video?

What is the key message you want to convey?

How complex is the information being presented?

What is the desired level of engagement?

What is the ideal call to action?

What is the budget for the video?

How to create 3D Explainer Animation videos?

Creating a 3D explainer animation video is a collaborative process that involves a team of skilled professionals, including animators, designers, storytellers, and voiceover artists. The creation process involves several key steps, from concept development to final production.

The process to create a 3D explainer animation video is designed to ensure that the final product is engaging, informative, and effective in achieving its intended goals. It involves a combination of creative vision, technical expertise, and a deep understanding of the target audience.

Pre-Production

Define target audience

Develop a storyboard

Write a script

Choose a voiceover artist

Select music and sound effects

Design characters and environments

Production

3D model creation

Animation and rigging

Lighting and rendering

Video editing

Sound mixing

Final output and distribution

Boost Engagement with 3D Explainer Videos

A compelling narrative is key. Consider using humor, emotional connections, or a problem-solving approach to draw viewers in and keep them hooked until the end. For example, a video explaining a new software could start with a relatable character struggling with a common problem, then showcase how the software provides a solution.

Vibrant Visuals and Relatable Characters:

Visually appealing animation and relatable characters are crucial for creating an emotional impact. Design characters that your target audience can identify with, using appropriate age, style, and personality traits. High-quality animation and vibrant colors enhance the viewing experience and make your video more memorable.

Platform Optimization:

Ensure your videos are optimized for various platforms to provide a seamless viewing experience across devices. This includes using appropriate aspect ratios for different platforms (e.g., square for Instagram, widescreen for YouTube) and adding captions for accessibility and viewing without sound.

Unleashing 3D Explainer Video Power

3D Explainer Animation videos are incredibly versatile and can be tailored to achieve various marketing goals. Here are some prominent types:

• Product Demo Videos: Showcase your product's functionality and benefits in a visually engaging way. For example, a Demo Video for a new smartphone could highlight its camera features, processing speed, and user interface through dynamic animations and close-up shots.
• Process Explainer Videos: Simplify complex processes into easily understandable visuals. Imagine explaining the process of online banking. A video could use 3D animation to visually guide viewers through each step, from logging in to transferring funds, making the process clear and accessible.
• Testimonial Videos: Leverage the Power of Social Proof by featuring satisfied customers. A testimonial video could showcase a customer sharing their positive experience with your online course, highlighting how it helped them achieve their learning goals and build new skills.
• Brand Story Videos: Share your brand's journey, values, and mission to forge an Emotional Connection with viewers. A Brand Story video for a sustainable clothing company could showcase the journey from sourcing eco-friendly materials to ethical production practices, highlighting their commitment to environmental responsibility.

Unlocking Video Power: Use Cases for Product Launches

Deploying the right type of 3D explainer animation video for specific use cases can significantly enhance your marketing efforts.

New Product Launch: A captivating Product Explainer video can vividly demonstrate the features, benefits, and applications of a new product. Imagine launching a new fitness tracker. A video could showcase its sleek design, activity tracking capabilities, and heart rate monitoring features, enticing viewers to make a purchase.

Customer Onboarding: A concise and engaging process Explainer Video can simplify complex Onboarding steps, reducing friction and enhancing the customer experience. For a new software platform, a video could guide users through the initial setup, profile creation, and basic navigation, ensuring a smooth and positive first impression.

Building Brand Affinity: A Compelling Brand Story video can emotionally connect with viewers, humanizing your brand and fostering a sense of loyalty. A coffee brand could create a video showcasing the journey of their beans, from the farm to the cup, highlighting the passion and dedication behind their craft.

Crafting Compelling Brand Stories Through Animation

What makes your brand unique? What are your core values and mission? Understanding your brand's essence is crucial for crafting an authentic and compelling story.

Weave a Narrative that Showcases Your Brand's Journey:

Highlight key milestones, challenges overcome, and the impact you've made. Humanize your brand by showcasing the people behind it, their passion, and dedication.

Maintain a Consistent Visual Identity:

Use your brand colors, fonts, and imagery throughout the video to reinforce brand recognition. A cohesive visual language strengthens your brand presence and makes it easily memorable.

Use Music and Sound Design to Enhance the Emotional Impact:

Choose music and sound effects that complement your brand's personality and evoke the desired emotions in your audience.

Crafting Winning Explainer Videos

Understand your audience's demographics, interests, and pain points. Conduct surveys, analyze website data, and research your competitors' audiences to gain valuable insights. This understanding will shape your video's narrative and style.

Establish Clear Marketing Objectives:

Align your video content with specific goals. Are you aiming to increase brand awareness, drive conversions, or educate your audience? Defining your objectives will guide your content creation process and allow you to measure success effectively.

Craft a Compelling Storyline:

Captivate viewers from the start with a strong narrative arc. Introduce relatable characters, present a clear conflict or problem, and offer a satisfying resolution. A touch of humor or emotional appeal can enhance engagement.

Prioritize High-Quality Visuals and Animation:

Invest in crisp, vibrant, and engaging visuals. High-quality animation, detailed character design, and a visually appealing color palette elevate the viewing experience and make a lasting impression.

Crafting Captivating Explainer Videos

Partnering with experienced animators and storytellers can significantly enhance the quality of your videos. Look for studios with a strong portfolio, relevant experience, and positive client testimonials.

Invest in High-Quality Visuals and Animation:

Crisp, vibrant visuals and smooth animation are essential for capturing and maintaining viewer attention. Ensure your videos feature detailed character design, realistic textures, and Dynamic Camera movements.

Craft a Compelling Storyline:

A strong narrative is the backbone of any engaging video. Develop a storyline that resonates with your target audience, evokes emotions, and keeps them hooked until the very end.

Pay Attention to Sound Design and Music:

High-quality sound design and music can significantly enhance the emotional impact and engagement of your videos. Choose music that complements the mood and tone of your video and ensure clear and professional Voiceover narration.

Crafting Explainer Videos That Connect

Creating a 3D Explainer Animation Video that Resonates

Creating a 3D explainer animation video that resonates with your target audience requires a deep understanding of their needs and preferences.

• Understand your audience's demographics, interests, online behavior, and pain points.
• This knowledge will inform your video's style, tone, and messaging.

• Capture their attention from the outset with a relatable protagonist, a clear conflict, and a satisfying resolution.
• Tailor the narrative to address their specific needs and aspirations.

• Visually appealing animation and character design are crucial for capturing and maintaining viewer interest.
• Use vibrant colors, engaging character designs, and smooth animation to enhance the viewing experience.

• Use language and a tone of voice that resonates with your target audience.
• Consider their age, profession, and cultural background when crafting your script and choosing your narrator.

Boosting Customer Support with Video

Address common customer questions and provide step-by-step solutions to common issues. These videos empower customers to find answers independently, reducing support tickets and wait times.

Use Visuals to Simplify Complex Instructions:

Animations can break down intricate processes into easily digestible visuals, improving understanding and reducing customer frustration. For example, a video could visually demonstrate how to assemble a product or navigate a complex software interface.

Maintain a Consistent Brand Voice and Tone:

Ensure your videos align with your overall customer service philosophy. Use a friendly, approachable, and helpful tone to Build Trust and Rapport with your customers.

Offer Personalized Support Videos:

Consider creating personalized videos that address specific customer needs or issues. This demonstrates that you value their business and are committed to providing individualized support.

Turn Videos into Leads

Offer valuable resources, such as e-books, white papers, or webinars, in exchange for contact information. Promote these gated offerings through engaging 3D Explainer Videos that highlight their value and relevance. For example, a video could offer a free guide on 10 Tips for Effective Social Media Marketing in exchange for an email address.

Drive Traffic to Landing Pages:

Use your videos to direct viewers to Landing Pages optimized for lead capture. Ensure your videos include a Clear Call to Action that encourages viewers to visit these pages and provide their contact information.

Leverage Social Media Platforms:

Promote your videos on social media to reach a wider audience. Share snippets, teasers, or behind-the-scenes glimpses of your videos to pique interest and drive traffic to your website or landing pages.

Run Targeted Advertising Campaigns:

Use social media or video advertising platforms to target specific demographics or interests with your videos. This allows you to reach potential customers who are most likely to be interested in your offerings.

Boost Customer Loyalty with Video

3D explainer animation videos can play a crucial role in nurturing Customer Relationships and fostering brand loyalty by providing ongoing value and engagement.

Create Personalized Onboarding Videos:

Welcome new customers and guide them through your product or service, highlighting key features that enhance their experience. Personalized content demonstrates that you value their business and are invested in their success.

Develop Educational Video Series:

Provide valuable insights, tips, and best practices related to your industry or niche. By positioning yourself as a trusted source of information, you can deepen Customer Engagement and foster a sense of loyalty. For example, a software company could create a series of videos on Tips and Tricks for using their platform effectively.

Announce New Features and Offers:

Use videos to announce new product features, updates, or special offers exclusively for existing customers. This demonstrates that you value their continued support and are committed to providing them with ongoing value.

Solicit Customer Feedback Through Videos:

Create videos that encourage customers to provide feedback on your products or services. This shows that you value their opinions and are committed to continuous improvement.

Case Study: Boosting Conversions with Animation for Nike

The Challenge: Nike, a leading sportswear brand, wanted to increase online sales of its new line of running shoes. The brand needed a compelling way to showcase the shoes' features and benefits to potential customers.

The Solution: Nike created a 3D animation video that highlighted the innovative technology and design of the new running shoes. The video featured a realistic 3D model of the shoe, showcasing its flexibility, breathability, and cushioning. The video was strategically placed on the product page and shared across social media platforms.

The Results: The 3D animation video resulted in a 15% increase in online sales of the new running shoes. The video effectively communicated the shoe's key features and benefits, leading to a higher conversion rate.

Case Study: Building a Video Content Strategy for Coca-Cola

The Challenge:

Coca-Cola, a global beverage giant, wanted to create a consistent and engaging content strategy across its various platforms. The brand aimed to leverage 3D animation to create a unique and memorable brand experience.

The Solution:

Coca-Cola developed a comprehensive 3D video content strategy that included a variety of formats, such as short explainer videos, animated commercials, and interactive experiences. The brand used 3D animation to bring its iconic characters and products to life in new and innovative ways.

The Results:

Coca-Cola's 3D video content strategy has been a success, driving increased engagement and brand loyalty. The brand has seen a significant increase in social media followers and website traffic since implementing the strategy.

Case Study: Creating Video Content for Social Media at Starbucks

How 3D explainer animation video examples are curated?

We dove deep into 3D explainer animation videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic 3D explainer animation videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation Quality Examining the smoothness, detail, and overall quality of the 3D animation.
7.Sound Design Determining the effectiveness and appropriateness of the music, sound effects, and voiceover.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.41% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, 3D explainer animation video examples 2024, n=7300 videos within duration <3 mintues, across industries.