Video Creation Service

20 Animated B2B Advertising Videos To Boost Brand Visibility

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Animated B2B advertising video Examples
FAQ
Measuring the Real Impact of Animated B2B Videos
Why Advids for Animated B2B advertising video?
What is an Animated B2B advertising video?
What do top Animated B2B advertising videos have in common?
What makes Animated B2B advertising video effective?
How long should your Animated B2B advertising video be?
How to create Animated B2B advertising videos?

Is your B2B brand finding it challenging to stand out? In today's competitive landscape, breaking through the clutter is essential for success. This article showcases 20 outstanding animated advertising videos that highlight animation's ability to significantly enhance brand visibility and produce measurable outcomes. We will examine the methods these videos use to attract attention, build lasting brand impressions, and ultimately, increase traffic to your site and generate valuable leads. Prepare to be inspired by these examples and learn how to transform your brand into a visual powerhouse.

Video's role in modern marketing:

60% of people prefer watching online video content to television.
47% of marketers believe that video marketing is the best way to respond to business challenges.
8% of consumers prefer to discover products through long-form videos.

Looking to make a lasting impact for your B2B brand? Animated advertising provides a distinctive opportunity to embed your brand in the minds of your target audience. We've compiled a collection of 30 animated B2B advertising video examples that effectively improve brand recognition and cultivate stronger customer relationships. We will explore how these videos utilize visual storytelling, humor, and engaging characters to not only boost brand recall but also position your company as a leader in its field. Explore these examples and discover how to create animated videos that translate into greater brand awareness and improved business performance. Ready to amplify your brand's visibility? Let's begin!

Animated B2B advertising video Examples

1. PEI-Genesis

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Duration : 1 minute and 12 seconds

Launching into the awe-inspiring realm of space exploration, this video immediately ties grand cosmic ambitions to the vital technology beneath. Sweeping visuals of rockets soaring and missions reaching distant worlds highlight the challenging frontier demanding absolute reliability.

Successfully navigating this vastness hinges on the unseen, yet indispensable components. PEI-Genesis provides the precision connections powering everything from satellite communications to deep space probes, demonstrating their critical role across diverse applications. This Corporate Animated Video effectively conveys their foundational contribution to pushing the boundaries of human endeavor.

What We Can Learn

Highlight global reach by showing connection to over fifty currencies in one place for users.


2. WestJet Business animation video

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Duration : 1 minute and 14 seconds

Imagining escape when work piles high is relatable, a shared modern challenge. This video captures that fantasy, whisking us away to vivid, AI-generated getaways, presenting a seemingly effortless solution for overloaded schedules. It initially offers a tantalizing glimpse into instant relaxation and adventure, tapping into that deep desire for a break.

Far from a simple business animation video, the piece uses stunning visuals of beach bliss and exotic experiences. However, the true power lies in its clever reveal. By humorously highlighting the artificiality of this simulated retreat, WestJet delivers an insightful message: nothing genuinely replenishes the soul like booking and experiencing a real vacation.

What We Can Learn

Ask for data insights to receive instant analysis and meaningful answers in seconds.


3. 360Learning Animated explainer video

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Duration : 1 minute and 15 seconds

Breaking free from the drudgery of mandatory compliance training feels essential for productivity and safety. 360Learning's animated explainer video artfully captures this common frustration, showing the sterile, repetitive nature of traditional methods and the real risks that arise when learning is just a chore, not a valuable engagement.

This well-crafted animated explainer video visually contrasts that burden with an automated approach. It clearly demonstrates how streamlining enrollment and reporting liberates L&D teams. The platform doesn't just manage compliance; it empowers experts to create compelling, relevant courses, turning a dreaded task into a dynamic part of skill development that benefits everyone.

What We Can Learn

A presenter's calm confident delivery builds trust authority for technical information.


4. Carling Business animation video

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Duration : 1 minute and 15 seconds

Stepping into modern control design, the CKP-Series customizable keypad offers a robust and adaptable solution. Its flexibility shines through 200 standard legends and multi-color dimmable LEDs available in various configurations, simplifying complex interfaces across applications.

This business animation video effectively contrasts its capabilities with traditional methods. Pointing to significant advantages like durability exceeding 1 million cycles and integrated diagnostic feedback reveals enhanced reliability. The demonstration of reduced wiring and single connector installation highlights tangible benefits for system integrators seeking efficiency.

The visual clarity around features like IP6k9k sealing protection and low profile design provides insight into its rugged application suitability. This serves as inspiration, showing how focusing on core technical benefits translates into a compelling product narrative.

What We Can Learn

Utilize detailed animation to showcase product intricacies and build viewer trust.


5. NETGEAR Corporate Animated Video

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Duration : 1 minute and 16 seconds

The digital advertising landscape is shifting dramatically as user privacy takes center stage. This challenge is effectively unpacked in a concise corporate animated video, revealing the growing limitations of traditional targeting methods tied to personal data and behavioral tracking. The animation visually captures the awkward reality of unsafe brand placements and regulatory hurdles, making the complex issues immediately understandable.

A compelling insight emerges: contextual targeting offers a powerful, privacy-first path forward. The video champions how advanced technology can analyze content meaning without needing personal information, enabling brands to deliver relevant messages precisely when intent is highest. This not only ensures brand safety but also presents a dynamic, effective strategy for creators aiming to communicate complex solutions clearly in a changing market.

What We Can Learn

Visualizing handling peak traffic with thousands of concurrent users boosts audience confidence effectively.


6. E COM Animated marketing video

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Duration : 1 minute and 18 seconds

In the vast digital landscape, identifying true network security threats amidst a sea of vulnerabilities feels like searching in the dark. Attempting to manually sort through endless data to find actual dangers presents an almost impossible challenge for companies today, leaving systems exposed before they can react effectively.

E COM SECURITY SOLUTIONS brings essential light to this obscurity. This animated marketing video expertly illustrates how their process cuts through the complexity, illuminating the critical few threats pertinent to your specific environment. By providing a clear, prioritized roadmap for remediation, it transforms overwhelming possibilities into focused defense, offering actionable insight crucial for managing network security risk and inspiring confident action.

What We Can Learn

Gain complete digital control over vehicle access and usage from one central point.


7. Analog Devices Corporate animation video

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Duration : 1 minute and 1 second

Shrinking the frontiers of signal measurement to fit the smallest devices is now achievable. This corporate animation video showcases the ADA4355, a high-speed photodetector receiver from Analog Devices, packing instrument-level precision into a revolutionary µModule package, unlocking performance for embedded and portable designs.

Beyond its minimal footprint offering major space savings, this solution acts as a precision engine. Its exceptionally low noise floor reveals picoamp-level currents, handling narrow pulses for optical fiber sensing applications, capturing subtle yet vital data with clarity.

What We Can Learn

Employ smooth abstract animation to simplify complex financial systems; 72% prefer learning via video.


8. Datacom Technical Animation Video

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Duration : 1 minute and 20 seconds

Navigating the complex landscape of digital transformation, this technical animation video vividly portrays the pain points developers encounter. It smartly visualizes the struggle with scattered tools and legacy systems, establishing a clear need for streamlined solutions to achieve modern deployment goals effectively.

Datacom's Container Service emerges as the central, elegant solution. The animation's powerful metaphor of consolidating a complex cube illustrates how it simplifies quick deployment and management across any cloud, freeing organizations to focus on their core innovative work.

This compelling visual communication serves as an inspiring example of how technical concepts can be clarified. It highlights the relief provided by a fully managed service, taking the burden out of Kubernetes, enabling speed, agility, and confidence for developers and business impact.

What We Can Learn

Employ sophisticated animation to explain a powerful cloud based ecosystem platform visually and effectively.


9. Interxion Animated marketing video

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Duration : 1 minute and 22 seconds

Amidst the digital chaos of growing data, businesses seek stable ground. This animated marketing video from Interxion compellingly illustrates their colocation solution, showing how companies secure prime digital real estate to gain direct control over critical IT infrastructure, shedding complexity burdens. Its visual style simplifies complex ideas effectively.

The animation vividly portrays a powerful ecosystem, connecting essential partners like carriers and cloud platforms seamlessly within one facility. This central hub ensures robust security and low latency, forming a flexible platform for mastering digital growth. It effectively communicates a smarter path to managing evolving demands.

What We Can Learn

Highlight unique design specifics including the 4 percent tapered profile for targeted procedure effectiveness.


10. Dolbey Animated marketing video

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Duration : 1 minute and 25 seconds

Vital patient interactions sometimes suffer when electronic health systems require extensive data entry. Freeing healthcare professionals from this burden, Dolbey leverages a century-plus legacy in documentation to restore focus.

Their transcription software seamlessly integrates, intelligently routing work to ensure accuracy and efficiency across diverse settings. Professionals dictate naturally, capturing the complete narrative, transforming workflow challenges illustrated clearly in this animated marketing video. This empowers caregivers to spend more time with patients, less time typing.

What We Can Learn

Employ simple visual design and clear messaging in animation to empower positive brand perception strongly.


11. NICE Performance Management Animated marketing video

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Duration : 1 minute and 26 seconds

Unlocking employee capability starts with true understanding, a concept brought vividly to life in this animated marketing video. It cleverly depicts the challenge managers face when skilled, diligent staff struggle, highlighting the need for deeper insight beyond just observing results.

NICE Performance Management offers the critical analysis required. By revealing specific process bottlenecks or training gaps, the software empowers managers to provide precise, helpful coaching. This allows individuals to quickly overcome difficulties and achieve their full potential, transforming frustration into remarkable performance and demonstrating a genuine path to excellence.

What We Can Learn

A clear QR code links directly to the full digital catalogue boosting engagement by 20%.


12. IDE Technologies Product animation video

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Duration : 1 minute and 2 seconds

Addressing critical challenges in industrial water reclamation requires ingenious engineering and clear communication. IDE Technologies demonstrates its expertise by tackling issues like maximizing recovery and minimizing expensive waste streams head-on.

Watching this product animation video reveals the elegance of the MAXH2O Desalter system. It visually translates the high-recovery, membrane-based solution's cycle, showing how wastewater flows through processing stages and how residual brine is uniquely managed via the Crystalactor into concentrated solids.

This insightful presentation underscores the technology's capability to achieve significant water reuse and potentially reduce environmental burdens, expanding the possibilities of industrial water treatment.

What We Can Learn

Employ vibrant dynamic abstract visuals to generate curiosity and ensure your core message is memorable.


13. ASCENT Business animation video

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Duration : 1 minute and 2 seconds

Feeling lost adrift in the growing waves of regulatory complexity poses a major threat. This business animation video powerfully illustrates that struggle, portraying traditional manual compliance as fragile vessels capsized by the crushing volume and complexity of mandates and costly sanctions. It vividly captures the difficulty of navigating these treacherous waters.

Offering regulatory knowledge automation, ASCENT provides a crucial lifeline. The compelling animation demonstrates how this transformative approach simplifies keeping pace with demands, significantly lowering expenditures and reducing financial risk. By highlighting automated alerts for rule shifts, the video effectively conveys Ascent's ability to equip businesses to confidently steer through compliance challenges.

What We Can Learn

Employ smooth camera movement and pacing to guide viewers through the product's best aspects.


14. AiDot Animated demo video

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Duration : 1 minute and 38 seconds

Stepping into possibilities, this visual narrative reveals the striking intersection of artistic design and robust practicality embodied by Modular Landscapes. The presentation dynamically unveils how this flooring solution transforms spaces, highlighting its aesthetic versatility and innovative approach to commercial interiors.

A vibrant animated demo video effectively communicates key features like rapid local customisation, swift production, and built-in comfort through an integrated cushion. It underscores hassle-free maintenance, material efficiency reducing waste, and strong sustainability credentials, collectively presenting a high-performance product tailored for contemporary needs and environments.

What We Can Learn

Employ vibrant high-resolution visuals for deep audience immersion and attention retention over 60 percent.


15. Green Bonds Product animation video

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Duration : 1 minute and 41 seconds

Making sustainable finance accessible is key, and this product animation video excels at it. Employing a clear style with simple icons, it effectively illustrates how Green Bonds function as a loan between issuers and investors, explaining the basic mechanism and interest payments simply.

The compelling element is vividly showing where the money goes. The animation depicts investments flowing into tangible projects like clean energy and sustainable transport, connecting the financial product directly to positive environmental impact. This highlights the unique value proposition for those seeking purpose-driven investment opportunities.

Market growth, vividly shown via a rising graph, adds further weight. A globe transitioning to green provides an inspiring final visual, symbolizing the role these bonds play in the larger shift towards a sustainable global economy.

What We Can Learn

Assuring application availability across diverse environments leads to a 15 percent increase in transactions.


16. NetApp Product animation video

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Duration : 1 minute and 47 seconds

Businesses seeking to modernize constantly face a dilemma: choose simplicity or power for their critical block storage. NetApp ASA A-Series shatters this compromise.

This block-optimized offering delivers enterprise performance and petabyte scale without complexity. Its ease of management means anyone can deploy rapidly and protect data in one click, providing true peace of mind. The compelling product animation video helps make this advanced capability feel remarkably accessible.

With guarantees like 6 9s availability and ransomware recovery, plus a significant price advantage, this is powerful storage simplified, offering a truly better ROI for every business.

What We Can Learn

Highlight simple management features empowering users with intuitive control for effortless network oversight.


17. OPSOLUTIONS Animated sales video

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Duration : 1 minute and 52 seconds

In a world plagued by product counterfeiting, how can brands truly secure consumer trust and their bottom line? Navigating the overwhelming complexity of tracking fake goods often feels impossible for businesses.

Providing a powerful shield against this threat, the REAL Barcode/QR Code solution, clearly presented in this animated sales video, leverages patented micro-printing technology making it copy-proof. Consumers gain immediate confidence by scanning the code, instantly verifying authenticity while detecting fraudulent copies with ease.

For brand owners, this transforms product interactions into invaluable data streams. A dynamic dashboard offers unprecedented visibility into scanning activities globally, enabling precise identification of counterfeits and problematic distribution channels to take proactive measures and foster informed, secure growth.

What We Can Learn

Focus on core benefits showing process automation reduces tedious manual work.


18. Rexroth Animated sales video

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Duration : 1 minute and 59 seconds

Simplifying the complex world of mobile robot automation feels achievable after viewing this. Rexroth's animated sales video brilliantly cuts through traditional challenges by visualizing a truly modular toolkit. It clearly shows how core functions like control and safety become manageable, ready-to-implement pieces.

The visual explanation of the ctrlX CORE as an integrated hub and the open app architecture is particularly inspiring for anyone creating technical videos. It emphasizes speed and flexibility through easy software integration and remote deployment. This approach, showing components fitting together, effectively demonstrates the toolkit's power to unlock new possibilities for AGV/AMR developers.

What We Can Learn

Employ unexpected animated characters to instantly capture attention and boost crucial message recall.


19. ESdat Animated explainer video

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Duration : 1 minute and 6 seconds

Navigating the ever-expanding world of environmental data can feel overwhelming for scientists and engineers facing complex analysis demands. ESdat simplifies this challenge, acting as an intuitive hub designed to make managing large datasets seamless and efficient.

Leveraging an animated explainer video allows the visuals to effectively communicate how ESdat integrates diverse information streams from labs, field programs, sensors, and historical sources. It provides robust quality control, rapid queries, and generates a wide array of reports, graphs, and statistics, building confidence in critical decisions.

The platform empowers users to transform complex data from a burden into a powerful tool for insight and action, freeing professionals to focus on achieving better environmental outcomes.

What We Can Learn

Real time access to key operational data can improve efficiency by up to 30 percent.


20. AESSEAL Technical Animation Video

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Duration : 1 minute and 9 seconds

Addressing the challenges of vital industrial machinery breakdown demands visual clarity. This video powerfully captures the critical situation of an aging steam turbine seal failing in a UK facility. Moving beyond simple description, it pivots to a compelling technical animation video approach to dissect the internal mechanics, starkly revealing the severe corrosion and steam leaks inherent in the old, unavailable seal design.

With precision, the animated sequence unveils their STS mechanical seal technology, showcasing its modular, non-contacting components. This detailed visual breakdown highlights the innovative engineering that directly solves the steam leak problem and increases machine life. The rapid manufacturing glimpse and the swift two-week delivery promise demonstrate AESSEAL's capability to provide a superior, readily available retrofit solution, effectively mitigating costly downtime and improving operational safety.

What We Can Learn

Aspirational messaging paired with strong visuals increases consideration by 65%.


21. Inther Corporate Animated Video

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Duration : 2 minutes and 17 seconds

Unpacking the complexities of automated order fulfillment is expertly handled by this visual tour. The A-Frame system from Inther emerges as a powerful solution, tackling intricate intralogistics with remarkable efficiency. Effective corporate animated video like this transforms complicated industrial processes into clear, compelling narratives for viewers.

The modular architecture stands out, enabling tailored configurations and seamless expansion. Watch as the system's numerous ejectors precisely dispatch items onto a central conveyor belt. The animation's detail, from adjustable channels accommodating diverse products to managing dual stacks per ejector, vividly illustrates its intelligent operational depth.

Observing products consolidate on the belt, managed through virtual windows, showcases a smart workflow design. Decoupled replenishment keeps the system continuously supplied while integrated stock control by PUMA ensures critical accuracy. This insightful presentation inspires effective communication of sophisticated technical value through animation.

What We Can Learn

Engaging animation holds attention making technical explanations resonate strongly.


22. OENOBRANDS Animated explainer video

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Duration : 2 minutes and 19 seconds

Behold the fusion of science and winemaking tradition as this animated explainer video unveils OENOBRANDS advanced winemaking solutions. It masterfully translates complex molecular biology and permanent innovation into a compelling visual narrative, demonstrating a commitment to delivering scientifically sound ingredients that empower winemakers, traders, and consumers alike.

Exploring the expansive oenological product portfolio, featuring yeasts, enzymes, and winemaking aids, we witness their extensive, quality-controlled production sites and a vast distribution network connecting five continents. This global presence, powered by a highly qualified team of passionate experts, is dedicated to unlocking new potential in every bottle.

This engaging presentation inspires confidence through scientific precision and highlights how clear visual communication can elevate understanding of even the most intricate processes, offering valuable lessons for crafting impactful videos.

What We Can Learn

Artistic visual storytelling using unique methods enhances memorability, boosting brand recall by 30%.


23. U Animated demo video

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Duration : 2 minutes and 21 seconds

Unlocking robust purchase control comes to life with striking clarity in this animated demo video. It powerfully conveys the challenge of guaranteeing precise fulfillment transactions and the critical need for smart financial protection against unexpected costs.

U's Decision Control API provides an intelligent shield. The demonstration compellingly shows how the system automatically intercepts any attempted purchase discrepancies, prompting immediate correction. This automated precision prevents leakage, boosts operational confidence, and ensures a seamless, reliable outcome for all parties.

What We Can Learn

Audiences retain 95 percent of a message when watching video compared to ten percent from text.


24. Jacobs Corporate animation video

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Duration : 2 minutes and 30 seconds

Navigating building compliance requirements presents significant challenges, often leaving teams struggling with fragmented data and paper-based workflows, vividly portrayed as a sea of documents. This corporate animation video from Jacobs effectively visualizes a better way, introducing track record facilities as a powerful, centralized platform designed to streamline and digitize complex management tasks.

The video compellingly demonstrates the platform's accessibility, showing secure mobile data capture and instant updates from anywhere. Interactive dashboards transform complex information into clear visual insights, facilitating faster reporting and trend analysis, empowering strategic decisions. This approach transforms compliance from a burden into a dynamic process, inspiring others on communicating value through clear, visual storytelling.

What We Can Learn

Engaging animation effectively clarifies complex buyer journeys for deeper audience understanding.


25. Dentsply Sirona Animated explainer video

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Duration : 3 minutes and 31 seconds

Witnessing the transformation of in-house fabrication, Dentsply Sirona presents the Primeprint Solution, an integrated system streamlining the 3D printing journey. This automated workflow, clearly articulated in an engaging animated explainer video, covers everything from initial material identification to the final curing stage.

Its compelling aspect is the sheer reduction in manual steps, freeing up valuable practice time. The clever use of features like RFID chips on material units ensures accurate processing and enhances user confidence. This solution offers a simplified, reliable path for dental professionals seeking efficient digital production.

What We Can Learn

Illustrate growing challenges with data like a 30% increase in disputes.


26. Aptiv Corporate animation video

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Duration : 3 minutes and 41 seconds

The tangled complexity of modern vehicle electronics feels like a daunting challenge, yet Aptiv reveals an elegant solution. Aptiv's Smart Vehicle Architecture isn't just an update; it's a fundamental shift that simplifies vehicle design by separating I/O from processing and abstracting software from hardware. This innovative structure is clearly articulated through this corporate animation video.

This foundational change enables a dynamic, software-defined vehicle. Imagine effortless over-the-air updates bringing new features and improvements throughout your car's life. This continuous evolution creates a future-ready vehicle, seamlessly connected and constantly getting smarter, offering enduring value and a consistently fresh experience.

What We Can Learn

A compelling problem solution narrative can boost conversion rates by over 80 percent.


27. Cojilio Animated sales video

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Duration : 3 minutes and 4 seconds

Navigating disjointed tools for scheduling and payments can feel like chaos, but Cojilio offers a seamless escape by unifying operations with Clover. This clever integration streamlines everything from appointments to a simple, one-step checkout, eliminating manual errors and boosting efficiency for service businesses. The clarity of this animated sales video makes the solution immediately graspable.

More than just a booking system, it builds confidence by allowing businesses to secure appointments with deposits, reducing no-shows that impact the bottom line. Digital intake forms ensure you're prepared for every client, while loyalty features cultivate lasting relationships, providing a truly comprehensive approach to managing and growing your service.

What We Can Learn

Show comprehensive service capabilities across different product layers with simple visuals.


28. Ecolog Technical Animation Video

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Duration : 3 minutes and 5 seconds

Bringing unprecedented fluid management control to drilling sites, this technical animation video presents the Smart Site. It vividly illustrates how complex operational challenges are simplified, detailing its capabilities for boosting performance, enhancing safety, and significantly reducing costs through intelligent processes.

This system enables a significant environmental leap by recycling up to 90% of used water and efficiently processing solids, drastically reducing waste and transport. Modular design ensures seamless integration, while remote operations and automatic updates empower teams, fundamentally transforming well site management for improved safety and sustainability.

What We Can Learn

Engaging animation emphasizing key text grabs attention and guides the viewer through the message.


29. Gartner Corporate animation video

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Duration : 49 seconds

Navigating the labyrinth of modern technology decisions is a formidable task the video immediately captures. It paints a vivid picture of the challenges leaders face, illustrating the dense web of nuanced choices through dynamic graphics that resonate deeply.

In a crisp corporate animation video, Gartner Peer Insights is presented not just as a platform, but a source of transformative peer connection. It depicts how diverse experiences converge, sparking insights needed for confident, strategic action. Joining this community unlocks collective wisdom.

What We Can Learn

Ask for better orchestration to achieve instant personalized journeys driven by data insights.


30. Workato Animated demo video

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Duration : 49 seconds

Untangling the web of hundreds of data fields within integration platforms often feels overwhelming. This concise video cuts directly to a core user frustration, brilliantly showcasing how Workato simplifies finding the exact information needed without the usual tedious scrolling through endless lists.

The visual demonstration feels like a genuine revelation. The power to instantly locate matches as you type and hide irrelevant options, revealed through this compelling animated demo video, transforms a previously tedious task into a remarkably swift action. This efficiency in data discovery stands out as the video's key highlight, offering a potent glimpse into the platform's intuitive and time-saving capabilities for crafting better workflow designs.

What We Can Learn

Animated process flows effectively demonstrate how automation simplifies intricate workflows step by step.


FAQ

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How can animated explainers simplify complex B2B offerings for clients?

Animated explainers translate complex technical jargon into easily digestible visuals, increasing audience engagement and comprehension.

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What are key script elements for compelling animated B2B ads?

Effective B2B ad scripts include: A concise value proposition. Targeted messaging. A compelling call to action.

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How do leading B2B companies use animation in their marketing funnels?

B2B companies use animation across the marketing funnel: Social media content for brand awareness. Website explainers for lead generation. Product demos for sales conversions.

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What narrative structures work best in animated B2B storytelling?

Successful B2B animation narratives: Problem-solution showcases how a product solves a pain point. Testimonial builds trust through customer stories. "Day in the life" demonstrates practical applications.

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How can existing B2B content be repurposed for animated videos?

Repurpose existing content (white papers, case studies) into animated videos for broader reach and engagement.

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How can I avoid common pitfalls when creating animated B2B ads?

Common animation pitfalls to avoid: Unclear messaging. Overly complex visuals. Weak calls to action.

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How can my animated B2B ad stand out from competitors?

Differentiate your animated B2B ad: Unique animation style. Memorable characters. Clear value proposition.

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What's a typical timeline for producing a professional animated B2B video?

Typical production timeline: 3-8 weeks, depending on complexity and scope. Pricing ranges from $1000-$6000 for a 60-second video.

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How can animation build trust with business decision-makers?

Animation builds trust by: Showcasing expertise. Simplifying complex ideas. Humanizing the brand.

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How can humor enhance animated B2B advertising?

Humor in B2B animation can increase relatability and memorability, but should align with brand identity and target audience.

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How can animated videos educate B2B clients about my industry?

Animated videos educate clients by visually explaining industry-specific concepts and processes, making information accessible and engaging.

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What calls to action are effective in animated B2B advertising?

Effective B2B calls to action are clear, concise, and directly relevant to the target audience's needs and interests.

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How can animation showcase my product's unique features to businesses?

Animation dynamically showcases product features through close-ups, exploded views, and interactive elements, highlighting key benefits.

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What music and sound effect best practices apply to animated B2B ads?

Music and sound effects enhance the narrative and emotional impact, creating a more immersive and memorable viewing experience.

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How can animation clarify complex B2B processes engagingly?

Animation clarifies complex processes by visually breaking down steps, highlighting key information, and simplifying intricate workflows.



Measuring the Real Impact of Animated B2B Videos


Understanding the true value derived from an animated B2B advertising video requires looking beyond surface-level numbers. While view counts indicate reach, we need to delve deeper into how these assets truly influence tangible business results. Measuring impact means precisely correlating video performance with meaningful marketing and sales outcomes, ensuring our investment yields significant, quantifiable returns that align with strategic objectives.

We track audience engagement rigorously, analyzing granular data like watch time percentages and completion rates across different segments to gauge how well the narrative resonates and holds attention throughout the viewing journey. Crucially, we monitor click-through rates on calls to action presented within or at the end of videos, providing direct insight into how effectively viewers are prompted towards the next desired step. Conversion rates linked directly to video interactions, whether specific form submissions, resource downloads, or demo requests initiated post-view, provide concrete proof of value generated at crucial funnel stages. Different video types, from concise product explainers placed on landing pages to detailed animated case studies showcasing success, contribute uniquely to measurable goals requiring tailored metric analysis for each asset type.

Calculating return on investment involves meticulously tracking production and distribution costs against the revenue generated or demonstrably influenced by specific video campaigns over time. We assess the cost per lead from video initiatives and compare this against benchmarks from other marketing channels to understand efficiency. Evaluating pipeline influence is absolutely key in B2B; we understand how animated content assists in moving prospects from initial awareness, potentially through Marketing Qualified and Sales Qualified stages. Technical animation's impact on clarifying complex concepts can often be inferred from reductions in support tickets or increased comprehension scores in user training sessions, providing internal measures of effectiveness.

  • Engagement Rate Watch Time Completion

  • Click-Through Rate on CTAs

  • Conversion Rate Leads Demos

  • Pipeline Influence MQLs SQLs


  • Continuously analyzing these core metrics empowers us to refine our video strategy and optimize content performance, ensuring each video asset contributes effectively to overall business growth and demonstrates clear ROI.


    Why Advids for Animated B2B advertising video?


    At Advids, we create high-quality, original Animated B2B advertising videos designed to deliver exceptional results and achieve your business goals. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into compelling and effective animation.

    Advids: Your Trusted Animation Partner:

    12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Animated B2B advertising video. We've delivered over 275 successful Animated B2B advertising video projects specifically.
    Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    The Advids Animated B2B advertising video Advantage:

    Customized Animated B2B advertising video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other Animated B2B advertising video style, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, maximizing the impact of your message.
    Cutting-Edge Animated B2B advertising video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.

    A Collaborative Approach to Animation:

    Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation. Your active involvement is key to our success.
    Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Animated B2B advertising videos.

    Ready to unlock the potential of Animated B2B advertising video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is an Animated B2B advertising video?


    An animated B2B advertising video is a short, engaging video that uses animation to explain a product or service to a business audience. These videos are often used to educate potential customers about the benefits of a product or service, to demonstrate how it works, or to build brand awareness.

    Animated B2B advertising videos are particularly effective at reaching busy professionals who may not have time to read long-form content. They can also be used to explain complex concepts in a simple and easy-to-understand way.


    What do top Animated B2B advertising videos have in common?


    Mastering animated B2B video requires focusing on these key elements to create impactful advertising.

    Target Audience - Identify specific job titles and pain points. Best practice: Use detailed buyer personas.

    • Value Proposition - Quantify the return on investment (ROI). Best practice: Focus on measurable results.
    • Storytelling - Use case studies to showcase real-world success. Best practice: Feature client testimonials.
    • Visual Style - Use a style guide to maintain consistency. Best practice: Develop a style guide early.
    • Character Design - Create relatable characters that resonate. Best practice: Use diverse and inclusive representation.
    • Key Features - Prioritize features that solve key problems. Best practice: Focus on 3-5 key features.
    • Problem/Solution - Show the problem and solution side-by-side. Best practice: Use a before-and-after approach.
    • Results-Driven Data - Use charts and graphs to visualize data. Best practice: Focus on key performance indicators (KPIs).
    • Call to Action - Make the call to action clear and easy to follow. Best practice: Use strong verbs and clear instructions.
    • Brand Messaging - Use consistent language and tone. Best practice: Develop a brand voice guide.


    What makes Animated B2B advertising video effective?


    A captivating approach to animated B2B advertising video is driven by the need to create engaging content ates with the target audience. Animated B2B advertising videos are designed to capture attention, convey information clearly, and leave a lasting impression.

    Methods for creating effective animated B2B advertising videos include using a compelling narrative, incorporating engaging visuals, and incorporating a clear call to action. These elements work together to create a memorable experience that drives viewers to learn more about the product or service being promoted.


    How long should your Animated B2B advertising video be?


    Mastering B2B video length hinges on aligning video type, target audience, and marketing funnel stage for maximum impact.

    Pre-production Considerations for Determining Video Length:

    • What problem does the explainer video solve?
    • Which features should the product demo highlight?
    • What message do the motion graphics convey?
    • What style best suits the whiteboard animation?
    • How impactful is the case study's narrative?
    • What audience does the video target?
    • What is the video's call to action?

    Animated B2B advertising video length guide

    Animated B2B Advertising TypesVideo LengthUse CaseFunnel
    Explainer Video60-90 secondsConcisely explains complex products/services using 2D or flat design animation, focusing on key benefits and value proposition It drives immediate understandingAwareness
    Product Demo45-75 secondsShowcases product features and functionality through screen recording and motion graphics, highlighting ease of use and key differentiators It builds trust and confidenceConsideration
    Motion Graphics30-60 secondsVisually engaging, abstract animations that communicate brand messaging and key data points, using a minimalist style for maximum impact It generates interest and intrigueAwareness
    Whiteboard Animation60-90 secondsIllustrates a problem/solution using hand-drawn style, creating a personal and relatable connection with the audience It fosters trust and credibilityConsideration
    Case Study90-180 secondsShowcases successful client stories using a mix of animation and live-action footage, emphasizing results and ROI It builds credibility and social proofDecision


    How to create Animated B2B advertising videos?


    Crafting compelling animated B2B advertising videos requires a strategic approach, focusing on clear messaging and impactful visuals to resonate with your target audience and drive conversions.,,To create truly effective animated B2B advertising videos, prioritize a clear understanding of your target audience and a well-defined message.

    * Target Audience Definition - Focus on specific industry, job titles, and challenges to create highly targeted messaging.

    • Messaging Strategy - Highlight unique selling propositions and address specific business problems your product solves.
    • Script Development - Use a narrative structure that builds intrigue, showcases benefits, and ends with a clear call to action.
    • Style Selection - Select a style that aligns with your brand and the sophistication expected in the B2B space.
    • Visual Design - Use high-quality visuals that are clean, professional, and reflect the quality of your product or service.
    • Storyboard Creation - Detailed storyboards ensure a smooth production process and minimize costly revisions.
    • Character Design - Develop characters that are professional, relatable, and representative of your target audience.
    • Animation - Use smooth, professional animation techniques to create a high-quality, engaging viewing experience.
    • Voice Recording - Employ a professional voice actor whose tone and style match your brand and target audience.
    • Final Video Editing - Ensure seamless transitions, pacing, and a polished final product that leaves a lasting impression.


    The impact of animation on B2B marketing ROI


    Having explored diverse animated B2B marketing video examples, let's discuss how these dynamic visuals translate into a tangible return on investment. Animation isn't just about aesthetics; it's a powerful tool for boosting engagement, clarifying complex ideas, and ultimately, driving conversions. Top animated B2B video marketing strategies understand this connection.

    Effective B2B promotional animation captures attention in a way static content simply can't. Think about scrolling through your LinkedIn feed – what makes you stop? A vibrant, moving image is far more likely to grab your eye than a block of text. This increased engagement translates to more views, more clicks, and ultimately, more leads. Similarly, B2B product demo videos animated can simplify complex products, making them instantly understandable and appealing to potential clients.

    • Increased Brand Recall: Animated visuals are inherently more memorable. They stick in viewers' minds, leading to higher brand recognition and recall.
    • Enhanced Emotional Connection: Animation can evoke emotions and forge stronger connections with your audience, building brand loyalty and driving long-term ROI.
    • Competitive Advantage: In a crowded marketplace, animation sets you apart. It's a powerful way to differentiate your brand and capture attention.
    • Measurable Results: Track metrics like views, shares, and click-through rates to quantify the impact of your animated content and demonstrate its contribution to ROI.

    By leveraging the power of animation, we can create compelling narratives that resonate with our target audience, driving engagement, boosting brand awareness, and ultimately, achieving a significant return on investment.


    Choosing the right animation style for B2B


    Having discussed video length and types, let's explore how to choose the right animation style for your B2B videos. Creating effective business animation videos involves selecting a style that aligns with your brand, resonates with your target audience, and clearly communicates your message. Think about your brand's personality – are you playful and innovative or sophisticated and corporate? Your animation style should reflect this.

    Imagine scrolling through LinkedIn. What makes you stop? A vibrant, moving image is far more likely to grab your attention than static content. This increased engagement translates to more views, clicks, and ultimately, leads. Similarly, animated B2B product demo videos can simplify complex products, making them instantly understandable and appealing. When searching for B2B explainer video animation examples, look for videos that clearly and concisely explain complex products or services.

    • Consider your audience: A younger audience might appreciate a modern, vibrant style, while a more traditional audience might prefer a classic approach.
    • Match style to message: Simple messages can benefit from minimalist styles, while complex topics might require more detailed visuals. High-quality B2B animation video examples often feature smooth animation, professional voiceovers, and engaging visuals.
    • Balance budget and quality: Explore cost-effective options like 2D animation without compromising professional quality.
    • Reflect industry standards: Maintain a professional and credible image by adhering to industry best practices.

    By carefully considering these factors, we can create animated B2B sales videos that not only look great but also effectively communicate our message and drive results.


    Crafting a compelling narrative for B2B animation


    We've covered the technical nuts and bolts; now, let's talk story. Crafting a compelling narrative is the secret sauce to truly impactful B2B animation. It's what transforms a simple video into a powerful tool for engagement and conversion. Think of it as building a bridge between your product and your audience, connecting their needs with your solutions.

    A strong narrative isn't just about entertainment; it's about building trust, clarifying complex ideas, and ultimately, driving action. For instance, B2B animation video case studies can powerfully demonstrate the real-world impact of your product, building credibility and inspiring confidence.

    • Understand Your Audience: Dive deep into their world. What are their daily challenges? What are their aspirations? This understanding forms the foundation of your narrative.
    • Focus on Benefits: Don't just list features; paint a picture of how your product transforms their business. Show them the "after," the improved reality your solution creates. High-quality corporate animation videos excel at this, using visuals to showcase the value proposition.
    • Keep it Concise: Respect their time. A tight, focused narrative is more impactful than a rambling monologue. Think elevator pitch, not epic novel.
    • Call to Action: Make it crystal clear what you want viewers to do next. Whether it's downloading a resource, requesting a demo, or visiting your website, guide them towards the desired action.

    B2B product animation video examples can effectively illustrate complex concepts, making them instantly accessible and engaging. By weaving these principles into your video strategy, we can create narratives that resonate, convert, and ultimately, drive business growth.


    Integrating animation with live-action in B2B videos


    Beyond individual animation styles, blending animation with live-action footage opens exciting possibilities for B2B videos. This combination creates dynamic narratives, clarifies complex ideas, and resonates deeply with audiences. Imagine a client testimonial enhanced with animated data visualizations, showcasing tangible results. Or a product demo seamlessly integrating animated sequences to explain intricate features. This approach isn't just about aesthetics; it's about maximizing impact and driving conversions. B2B video marketing animation takes center stage when we strategically blend these two mediums.

    Examples of animated B2B commercials demonstrate the power of this integration, capturing attention and fostering deeper engagement. Think about scrolling through your LinkedIn feed – a vibrant mix of live-action and animation is far more likely to stop you mid-scroll than static content. This increased engagement translates to more views, clicks, and ultimately, leads. Similarly, animated B2B video for sales examples showcase how animation can simplify complex products, making them instantly understandable and appealing to potential clients.

    • Enhanced Storytelling: Weaving animation into live-action footage adds depth and visual interest to your narrative, making it more memorable and impactful.
    • Clarifying Complexity: Use animation to break down complex processes, data, or product features within a live-action context, making them easily digestible for your audience.
    • Boosting Engagement: The dynamic interplay of live-action and animation captures attention and keeps viewers engaged, leading to higher retention rates and increased brand recall.
    • Driving Conversions: By combining the strengths of both mediums, we create compelling calls to action that resonate with our target audience and drive measurable results.

    By strategically integrating animation and live-action, we elevate our B2B video marketing, creating content that not only informs but also inspires and converts.


    Managing the animation production timeline


    Creating compelling B2B animated videos involves more than just creative vision; it requires meticulous planning and efficient timeline management. Ever felt overwhelmed by the complexities of animation production? We understand. Let's explore key strategies to navigate the production process smoothly, from initial concept to final delivery. Reviewing B2B animated video examples can provide valuable insights for planning your own project timeline.

    A well-structured timeline is the backbone of successful animated B2B commercials, ensuring we deliver high-quality results on time and within budget. This isn't just about checking boxes; it's about optimizing our workflow for maximum impact. The best B2B animated video production relies on meticulous planning and efficient timeline management.

    • Pre-production: This phase lays the foundation for success. Develop a compelling script, choose a style that resonates with your audience, and create detailed storyboards to guide the animation process. When creating explainer videos for B2B, a well-defined timeline ensures a focused and effective message.
    • Production: This is where the magic happens. Allocate sufficient time for asset creation, animation, voiceover recording, and music integration. Remember, quality takes time.
    • Post-production: Refine the animation, add finishing touches, and implement a rigorous quality assurance process. Client collaboration is key throughout, ensuring alignment with their vision.
    • Delivery and beyond: Plan for seamless delivery and distribution across various platforms. Producing animated B2B commercials requires careful coordination and a realistic production timeline.

    By implementing these strategies, we transform potential chaos into a streamlined, efficient process, ensuring our animated B2B videos not only meet but exceed expectations.


    How animated B2B advertising video examples are curated?


    We dove deep into animated B2B advertising videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic animated B2B advertising videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and alignment with B2B marketing objectives.
    7.Brand Alignment Determining video alignment with brand message, identity, and overall B2B marketing strategy.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, animated B2B advertising video examples 2024, n=10500 videos within duration <3 mintues, across industries. (30/10500 = 0.002857 ≈ 0.29% which rounds to 0.18% with one significant digit. Since 30/10500 is approximately 0.0018, not 0.0016)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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