Have you ever considered the power of a single image to convey a thousand words? Today, in this article, what we're discussing is the amplified impact of animated videos. I am fascinated by how these dynamic visuals transform complex B2B messaging into engaging narratives that resonate deeply with audiences. Our exploration will reveal the remarkable transformation these videos bring to communication, and we'll uncover the compelling data that showcases their undeniable influence. Let's delve into 30 impactful examples that demonstrate their power.
46% of consumers have made a purchase after watching and being influenced by a video.
71% of marketers plan to leverage either short-form or long-form video as part of their content strategy.
14% of all videos created in 2023 were sales videos.
These stats reveal a clear trend: video is king, and sales videos are a significant part of the equation. 2D explainer videos offer a dynamic and engaging way to showcase your product's value, simplifying complex concepts and leaving a lasting impression. We've handpicked 30 Impactful Animated B2B storytelling video examples that instantly resonated with us and inspired interest.
Acquia's digital experience platform is a collection of products that work together to help organizations deliver an exceptional digital experience to their customers. This video is designed to explain how Acquia's digital experience platform eliminates technology silos, and creates a single, coordinated hub for creating, managing, delivering, and optimizing content-driven experiences.
Video Design - Acquia uses a minimalist line art style in their Animated B2B video, creating a modern, and clean look. The color palette is a combination of deep blue and light blue, which is simple and allows the viewer to focus on the message. The icons used in the video are simple, clean, and modern. The overall style is one of clarity and ease of understanding.
The video's clear and straightforward style is easily digestible and emphasizes the platform's focus on integration and seamless digital experience. It effectively communicates the benefits of using Acquia's DXP for delivering exceptional customer experiences. The video's minimalist aesthetic also creates a tone of professionalism and confidence, which reassures viewers that Acquia provides reliable and advanced solutions. The simple, yet effective design ensures the message is understood clearly, making it a great example of how to create compelling Animated B2B video.
What We Can Learn
Craft a clear narrative arc. viewers connect with stories, not features.
Amaris Consulting's video is designed to showcase their Agile Transformation Center of Excellence and how it can help companies adopt an agile approach.
Video Design - The video utilizes a minimalist, clean aesthetic with simple line drawings, and a muted color palette, to create an engaging Animated B2B storytelling video. The video showcases the four key axes of Amaris' agile methodology: operational, organizational, cultural, and strategic transformation. Each axis is represented by an icon, helping the viewer easily visualize the different facets of agile implementation.
The visual style clearly emphasizes the clarity and simplicity of Amaris's Agile Transformation Center of Excellence. The video effectively communicates the core message, with a professional and polished tone, making it clear that Amaris is a trusted partner for companies looking to embrace agile methodologies. The video style helps viewers understand the complexity of agile transformation by breaking it down into four clear and concise stages, allowing them to visualize the process and confidently consider how it can benefit their own business.
What We Can Learn
Evoke emotion with your visuals; aim for a feeling of calm confidence and excitement.
Amplitude is a leading digital analytics platform that helps companies understand customer behavior. This video is designed to highlight how Amplitude's CDP can help build better digital products and experiences.
Video Design - This B2B Animated Explainer Video utilizes clean and simple graphics, along with a minimalist design to highlight the key features of Amplitude's CDP. The video primarily features text and animated illustrations of data points. The use of a bright blue background and white text makes for a clean and professional aesthetic, which is well suited for a B2B product.
The video clearly and concisely demonstrates Amplitude's key features and how they benefit users. By showing the user interface in a simplified animation, the video effectively conveys the data-driven approach of the product, and helps the viewer understand how the platform can help discover new audiences based on data insights. The video effectively uses animation to explain how Amplitude helps its users plan, govern, and analyze data. The video's overall tone is upbeat and informative, highlighting the benefits of Amplitude's CDP. The use of simple animations and a clean design effectively conveys the value proposition of Amplitude's CDP.
What We Can Learn
Choose a color palette that reflects your brand's personality, creating a memorable impression.
Arcadia is a cloud-based healthcare data platform, helping organizations manage data more efficiently. This video is designed to demonstrate how Arcadia's platform can improve healthcare by turning data into actionable insights.
Video Design - Arcadia's video utilizes a modern style that complements their B2B Video Marketing approach. Animated user interface screens, charts, and graphs highlight the platform's capabilities. The color scheme and visuals are clean and minimalist, reflecting the platform's focus on data clarity and organization.
The video's animated user interface screens, showing data dashboards and analysis tools, communicate Arcadia's focus on providing actionable insights. The overall tone is professional and informative, showcasing the platform's advanced features and the power of data analytics for healthcare organizations. The visuals effectively convey the message of turning complex data into a powerful resource for improved patient care.
What We Can Learn
Prioritize clean design. it makes your message clear and memorable, leading to inquiries.
Arctic Wolf provides cloud security solutions, protecting businesses from various cyber threats. This video is designed to explain the importance of a holistic approach to cloud security, emphasizing Arctic Wolf's services as a solution.
Video Design - This B2B animation video utilizes simple yet striking visuals to illustrate the concept of cloud security. It employs clean lines, minimalistic shapes, and vibrant colors to represent various elements such as cloud, infrastructure, and threat actors. The animation style is dynamic, with smooth transitions and subtle movements that keep the viewer engaged. The use of color effectively differentiates secure and insecure states, highlighting the risks associated with unprotected cloud environments.
The visual style of the video communicates the importance of proactive cloud security. By using clear and easily understood imagery, the video drives home the message that a robust security posture is crucial for businesses operating in the cloud. The overall tone of the video is reassuring and informative, providing a clear understanding of the risks and how Arctic Wolf's solutions can effectively mitigate them.
AWS IoT Greengrass is an Internet of Things (IoT) open source edge runtime and cloud service that helps you build, deploy, and manage IoT applications.
Video Design - The video uses a clean and modern aesthetic to illustrate how AWS IoT Greengrass can be used to build and deploy software on a variety of devices, including homes, factories, vehicles, and businesses. The use of line art and simple animation makes this Animated Video for B2B easy to understand and visually appealing.
The video's use of animation to highlight the key features of AWS IoT Greengrass helps to drive the video goal. The animation seamlessly connects each step, creating a consistent narrative to effectively convey the message. The tone of the video is informative, demonstrating a professional approach while presenting the benefits of using the service.
What We Can Learn
Guide viewers through your product's features with smooth transitions and intuitive iconography, ensuring comprehension.
Convey Health is a healthcare solutions company focused on solving complex challenges in the government-sponsored and commercial markets. This video is designed to demonstrate how they use technology and data analytics to create a comprehensive solution that addresses challenges and prepares for future needs.
Video Design - Convey Health's video uses an animated approach with bold graphic elements like lines, circles, and squares, which are used to represent the connections and interconnections between their different companies. The graphic design style is clean and modern, aligning with a B2B storytelling video that aims to communicate their expertise and capabilities in a confident manner.
The visual style communicates the complex nature of healthcare while emphasizing the company's ability to provide solutions. The use of data visualization is a key element of the video, further driving home the message of innovation and planning for the future. The video is designed to showcase the diverse capabilities of Convey Health and its family of companies, which work together to provide solutions that meet the needs of today's healthcare organizations and anticipate future trends. The use of clean animation and a professional tone underscores the company's commitment to delivering a holistic approach to healthcare solutions.
Deep Vision Consulting’s Defect Visual Inspection (DVI) is an AI-based solution that helps original equipment manufacturers (OEMs) detect anomalies in their products. The video is designed to showcase the solution's simplicity and ease of use.
Video Design - Deep Vision uses a clean, minimal design style for its B2B Video Content. The video is animated with a green background and white outlines, creating a modern look that complements the technology-focused subject matter. The use of white circles and lines creates a sense of motion and energy while remaining simple enough to be easily understood by the target audience.
The video emphasizes the three easy steps in which DVI operates: capture good samples, train AI at the edge, and inspect. The visual style of the video effectively communicates the simplicity and efficiency of the solution. The video's tone is confident and engaging, highlighting the solution's ability to improve product quality and reduce manufacturing costs. The animation style and use of icons and visuals are effective in engaging the target audience and illustrating the product's functionalities. The overall design and narrative of the video are well-aligned with the brand's mission and effectively promote Deep Vision's DVI solution.
Exela Technologies helps organizations adopt a new digital-first mindset and put technology at the core of their strategy. This video is designed to highlight how Exela can streamline your business to free up resources and deliver a new level of business intelligence.
Video Design - The video utilizes a clean and minimal design style with bright colors and simple shapes. The graphics are high quality and the animation is smooth and engaging. These elements make it an ideal animated B2B video for showcasing the benefits of Exela's digital solutions.
The video successfully communicates the objective of the video through a simple visual narrative that showcases the impact of digital transformation. The design style reinforces the overall message by highlighting the benefits of Exela's technology, showing a business leader becoming a transformational leader. The tone of the video is professional yet upbeat, conveying the company's confidence in its solutions.
Hsbc's video is designed to humanize the brand by showcasing its dedication to supporting innovative businesses.
Video Design - The video utilizes a combination of abstract imagery and real-world footage. The graphics are clean and minimalistic, with vibrant colors. This approach makes the video engaging for a business audience. The Animated B2B Marketing style uses captivating imagery and simple animations, making the video impactful and memorable.
The video uses abstract imagery, such as fluid motion and moving geometric shapes, to represent the innovative spirit of Hsbc. The video uses real-world footage of bustling city streets, showcasing a sense of community and connection, further reinforcing the brand's message of supporting innovation. The overall tone of the video is positive and optimistic, emphasizing the potential for growth and success. This visual style, paired with a strong narrative, successfully communicates Hsbc's goal of supporting the innovation economy.
What We Can Learn
Bright colors and fast cuts grab attention. it makes viewers want to learn more.
Innovecs creates animated video to humanize brands and highlight how virtual and augmented reality transform the way people interact with various content. This video is designed to showcase how interactive and immersive effects of VR/AR technology improve gaming and entertainment, healthcare, and education industries.
Video Design - Innovecs uses a clean and minimalist style for its Animated Video for B2B. The graphics are simple, high quality, and vibrant, enhancing the overall video's aesthetic appeal. The choice of colors, like green and blue, highlights the importance of communication and technology, while white text against a dark background creates a sense of professionalism. The videos feature realistic 3D animations depicting scenarios that directly relate to the services offered.
The visual style of the video emphasizes the importance of organizing and managing a complex system, which is the core message of the content. The smooth flow of the animation, accompanied by a professional tone, reinforces the company's commitment to providing innovative and reliable solutions. The visuals clearly depict the core product, which reinforces the video's goal of engaging the audience and informing them about the potential of using VR/AR technology in their industries.
Kontakt.io is a company providing asset tracking solutions that are high quality and long-lasting. This video is designed to showcase the flexibility and durability of the Kontakt.io Asset Tag 2.
Video Design - The video is designed with clean animation and a white background. The bold font used in the video adds emphasis to key features. Simple graphics and animation emphasize the brand's focus on functionality and ease of use. Minimalist animation and a straightforward design help convey the message clearly. This is a good example of B2B video production that uses clear visuals and a focused message to explain its value proposition.
The video effectively communicates the key features of the product, namely its long-lasting battery life, flexibility, and ease of use. The tone of the video is professional and informative, highlighting how the Asset Tag 2 can be integrated into various environments and applications. The simple animation and bold text style create a clean and easily digestible experience, making the video engaging and informative for its target audience of medical professionals and hospital administrators.
Mitsubishi is a company specializing in engine technology, manufacturing efficient, powerful, and environmentally sustainable engine generators. The video is designed to humanize the brand, showcasing its commitment to innovation and progress.
Video Design - The video design embraces a clean and modern aesthetic. The graphics used in the video showcase the company's expertise in engine technology and development. The visual style is sleek and futuristic. A B2B Storytelling Video featuring 3D animated engine models, with industrial-style imagery. The design is minimalist and focuses on the product.
Mitsubishi's video effectively conveys the company's brand values through its design. By using sleek graphics and modern visuals, the video portrays Mitsubishi as a technologically advanced company, which drives the video goal, and highlights its commitment to a sustainable future. The overall tone of the video is professional and sophisticated, further reinforcing the Mitsubishi brand identity.
NI solutions are designed to elevate manufacturing operations, by utilizing data driven insights, that prevent errors before they happen. This video is designed to demonstrate the importance of eliminating blind spots to protect brands.
Video Design - The video is a compelling example of animated B2B storytelling video, designed to draw in audiences and build trust, by using simple yet captivating visuals, like a car being assembled. It utilizes a color palette of black, grey, green, and white. This video features a 3D model of a car, that is disassembled, and then reassembled, using robotic arms to showcase the complexity of the manufacturing process. The visuals and animations showcase a high quality graphic design that portrays a modern and polished brand image, that caters to the manufacturing and engineering industries. The use of vivid graphics makes it engaging and easy to follow, which effectively delivers key information.
The use of graphics, color, and animation, creates a visually captivating and informative narrative, highlighting the complex processes involved in manufacturing. The video's tone is serious, and focused on the importance of eliminating blind spots, which is a powerful approach that drives the message that the solution is crucial to preventing errors and maintaining production efficiency.
ONEiO is an integration automation platform, and this video is designed to highlight the value of the platform for service providers.
Video Design - The video is a B2B animated explainer video that uses clean flat visuals and bold typography to showcase the integration platform. Bright colors and simplified graphics convey the complexity of the platform in an accessible way. There is use of simple, white, and black colors in the video. The visuals convey a futuristic technology, which makes the overall style of the video engaging.
The video style helps communicate the objective by highlighting how the ONEiO platform is designed to simplify integrations. The tone of the video is friendly and casual, demonstrating that the product is designed to be easy to use and accessible to its target audience. This helps achieve the video's goal of showing how the platform can be used to streamline operations and increase efficiency for service providers.
Reflexion is a neuro-fitness training platform that aims to improve cognitive skills and enhance performance. The video is designed to showcase the science behind this training method and the impact it has on athletes.
Video Design - The video uses a minimalist design style with white line drawings on a black background, highlighting the visual and cognitive processing of information. Simple graphics are used to depict athletes in various sports, creating an engaging experience for the viewer. The video design focuses on providing a clean and concise visual experience, which is perfect for Animated B2B Marketing. The graphic style provides a clear understanding of the neuro-fitness training method and its impact on athletes.
The video uses a clear and concise narrative to communicate the objective of the video. The animated illustrations are used to show the science behind neuro-fitness training, explaining how visual information is processed by the brain. The video has a professional tone, conveying the effectiveness of the Reflexion training method for enhancing cognitive skills. The design emphasizes the importance of training the eyes, focusing on improving reaction time and decision making speed, which are crucial for athletes.
Sansure is a company that develops and markets innovative diagnostic solutions. This video is designed to showcase the Iponatic, a new generation of fully automated portable molecule workstation.
Video Design - This Animated B2B storytelling video uses clean and modern graphics, making it visually appealing and engaging. Sansure's branding, including the logo and color scheme, is consistently used throughout the video. The Iponatic is presented in a clean and modern style. The video features a combination of 3D animation, product demos, and animated text, which are all well-integrated.
The simple yet stylish visual design effectively communicates the key features of the Iponatic. It emphasizes its portability and ease of use, which is critical for the target audience of medical professionals and healthcare providers. The overall tone is professional and confident, showcasing the technology’s advanced capabilities and potential to revolutionize molecular diagnostics.
What We Can Learn
Demonstrate ease of use; this boosts viewer confidence and interest.
Thinkitive is a company that helps businesses build products successfully. The video is designed to highlight the importance of finding the right technology partner to build products.
Video Design - The Thinkitive video showcases B2B video animation with bright colors, bold illustrations, and vibrant graphics. This aesthetic is common within business video and helps keep the viewer engaged.
Thinkitive uses simple and straightforward visual language to communicate the video message. The video uses animated characters to showcase the company's values. The tone of the video is lighthearted and engaging, making it easy to understand the benefits of Thinkitive.
UNIPAKNILE is a reliable partner for versatile packaging solutions. This video is designed to introduce the company and its sister companies.
Video Design - This B2B storytelling video employs a minimalist design style with clean lines and muted colors. The video focuses on a combination of 3D animation with simple text and graphics. Each sister company is introduced with an animated graphic that represents its location. The video uses a straightforward approach to highlighting the sister companies. The animation style used is simple, and the visuals are clear and easy to understand.
This video design effectively communicates the core value proposition of UNIPAKNILE by emphasizing its long-standing history, its commitment to quality, and its network of sister companies. The minimalist aesthetic lends a professional and trustworthy tone to the video, which successfully builds trust and confidence in the brand.
What We Can Learn
Grab attention fast. a strong opening sparks curiosity and keeps them watching.
Uptycs is a cloud-native security analytics platform that helps modern defenders prioritize, investigate, and respond to threats across the entire attack surface. This video is designed to showcase Uptycs' powerful features and benefits to a B2B audience.
Video Design - The Uptycs video adopts a sleek and modern visual style. The use of dynamic graphics and animations creates a visually engaging experience. The video employs a clean and minimalist design, emphasizing the core functionalities of Uptycs. Brightly colored icons and 3D elements enhance the visual appeal. Uptycs uses a visually appealing combination of graphic elements that clearly communicate its value proposition.
The video effectively conveys the key benefits of Uptycs by highlighting the platform's ability to detect and neutralize malicious attacks across the entire cloud-native attack surface. The video's energetic tone and captivating visual style successfully attract and engage the B2B audience, leaving a lasting impression of Uptycs' capabilities.
What We Can Learn
Clear call to action; guide viewers towards a next step, driving conversions.
FAQ
How can animated storytelling help me explain my complex product simply and engagingly?
Animated storytelling simplifies complex products by showcasing features and benefits through engaging narratives.
What are the different styles of animated storytelling videos, and which best suits my brand and message?
Explainer videos, character-driven stories, and brand films are common styles. Choose one that aligns with your brand and message.
How can I craft a compelling story that resonates with my target audience and achieves my marketing objectives?
Understand your audience's needs and align the story with your marketing goals to craft a compelling narrative.
What is the typical cost and production timeline for creating a high-quality animated storytelling video?
Costs range from $1,000 to $6,000+ for a 60-second video, with production timelines spanning several weeks to months.
How can I find and collaborate effectively with a reputable animation studio?
Seek studios with proven experience, clear communication, and a collaborative approach. Review portfolios and client testimonials.
How can I incorporate my brand's visual identity and messaging seamlessly into the animation?
Integrate brand logos, color palettes, and key messaging into visuals and narrative for seamless brand incorporation.
What are the best practices for scriptwriting and storyboarding for animated storytelling videos?
How can I use animation to simplify technical jargon and make complex concepts easily understandable?
Visual representations of complex concepts simplify technical jargon, making it accessible and engaging.
What are the key elements of a captivating and memorable animated story?
A relatable character, clear conflict, satisfying resolution, and memorable message are key elements.
How can I leverage existing marketing assets and content to inspire and inform my video's narrative?
Existing marketing assets offer valuable insights into target audience, product features, and brand messaging.
What are the advantages of using animated storytelling over other video formats for B2B marketing?
Animated storytelling provides creative flexibility and engagement, ideal for explaining complex B2B concepts.
How can I ensure my animated storytelling video is engaging, informative, and drives desired actions?
Clear visuals, concise messaging, and a compelling call to action ensure engagement and drive desired actions.
What are some common pitfalls to avoid during the animation production process?
Unclear objectives, poor communication, and inadequate planning are common pitfalls to avoid.
How can I effectively promote and distribute my finished animated storytelling video to reach my target audience?
Utilize social media, email marketing, website integration, and industry events for video promotion and distribution.
What are the best practices for adapting successful animated storytelling examples to my specific business needs and goals?
Analyze successful examples and adapt their storytelling techniques, visual style, and messaging to your specific needs.
How to plan and optimize Animated B2B storytelling videos?
Visual Storytelling: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this for a healthcare client. We used clear visuals and intuitive animations to explain a new medical device in an animated product demo video, leading to a 25% rise in product inquiries.
Actionable: Prioritize functionality and clarity in visual storytelling and design.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Seth Godin. Advids used this approach for a manufacturing client. We crafted targeted messaging for their specific niche audience within an animated brand video, resulting in a 15% boost in qualified leads.
Actionable: Tailor messaging to resonate with specific target audience segments.
Emotional Connection: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids applied this for a non-profit client. We created an emotionally resonant animated fundraising video that increased donations by 30%.
Actionable: Evoke emotions to create memorable and impactful video experiences.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids used data to inform the creative process for an e-commerce client. We analyzed user behavior to create a personalized animated promotional video, leading to a 20% increase in sales conversions.
Actionable: Use data and insights to inform creative decisions and optimize results.
Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids fosters a culture of continuous improvement. We regularly analyze video performance and gather client feedback to refine our approach, ensuring high-quality results and client satisfaction.
Actionable: Embrace continuous learning and iteration to refine video production process.
Why Advids for Animated B2B storytelling video?
At Advids, we specialize in crafting high-quality, original Animated B2B storytelling videos that deliver exceptional results. With a unique blend of creative storytelling, cutting-edge technology, and a proven track record, we transform your vision into compelling and effective animation. Trust us to help you achieve your business goals.
Experience the Advids Advantage:
12+ Years of Proven Success: Over 3400 clients have benefited from our expertise and deep understanding of effective Animated B2B storytelling video. We've completed over 270 successful Animated B2B storytelling video projects. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Transforming Your Vision into Animated Reality:
Customized Animated B2B storytelling video Solutions: We tailor each project, whether it's explainer videos, character animations, or any other type of Animated B2B storytelling video, to perfectly match your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled team of animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Animated B2B storytelling video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.
A Partnership Built on Collaboration:
Collaborative Process: From concept to completion, we work closely with you, ensuring your vision is accurately reflected in the final animation. Your active involvement is key to our collaborative approach. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create truly impactful Animated B2B storytelling videos.
Ready to unlock the potential of Animated B2B storytelling video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated B2B storytelling video?
An animated B2B storytelling video is a powerful marketing tool that uses animation to tell a compelling story about your brand, product, or service. It's a dynamic and engaging way to connect with your audience on an emotional level, making your message more memorable and impactful.
These videos are particularly effective for B2B companies that need to explain complex concepts or showcase the value of their solutions. They can be used to introduce new products, explain technical features, highlight customer success stories, or simply build brand awareness. By using animation, you can simplify complex information, make it more engaging, and create a lasting impression on your audience.
What do top Animated B2B storytelling videos have in common?
Character animation - A captivating way to bring your brand to life.
Motion graphics - A dynamic and engaging way to illustrate complex concepts.
Whiteboard animation - A simple and effective way to explain processes and ideas.
2D animation - A versatile and cost-effective way to create engaging visuals.
3D animation - A realistic and immersive way to showcase products and services.
Mixed media - A creative and engaging way to combine different animation styles.
Storyboarding - A crucial step in planning and visualizing your video.
Visual metaphors - A powerful way to communicate complex ideas in a simple and memorable way.
Color palettes - A key element in creating a cohesive and engaging visual style.
Visual hierarchy - A way to guide the viewer's attention and ensure that key information is conveyed.
Visual storytelling - A powerful way to connect with your audience on an emotional level.
Brand consistency - A crucial element in creating a strong and recognizable brand identity.
What makes Animated B2B storytelling video effective?
Compelling animated B2B storytelling videos are a powerful tool for connecting with your audience and driving results. The effectiveness of these videos is driven by their ability to engage viewers on a deeper level, making your message more memorable and impactful.
The design to create engaging animated B2B storytelling videos is a strategic process that involves understanding your target audience, crafting a compelling narrative, and using animation to bring your story to life. The key is to create a video that is both informative and entertaining, keeping viewers engaged from start to finish.
Methods for creating effective animated B2B storytelling videos include using strong visuals, compelling storytelling, and a clear call to action. By combining these elements, you can create a video that resonates with your audience, drives engagement, and ultimately leads to conversions.
How long should your Animated B2B storytelling video be?
Considerate Animated B2B storytelling videos are a powerful tool for engaging your audience and driving results. The ideal length of your video will depend on a number of factors, including your target audience, the complexity of your message, and your overall marketing goals.
The approach to determining the ideal length of your video is to consider the attention span of your target audience and the amount of information you need to convey. A shorter video may be more effective for capturing attention and delivering a concise message, while a longer video may be necessary for explaining complex concepts or showcasing detailed product features.
Pre-production questions
What is the primary goal of your video?
What is the target audience for your video?
What is the key message you want to convey?
How much information do you need to cover?
What is the ideal length for your video based on your target audience and message?
What is the budget for your video?
What is the timeline for your video?
How to create Animated B2B storytelling videos?
The creation of Animated B2B storytelling videos is a strategic process that involves planning, scripting, designing, and producing a high-quality video that effectively communicates your message. It's a collaborative effort that requires input from various stakeholders, including marketing, sales, and product teams.
The process to create these videos is a multi-step process that involves defining your goals, crafting a compelling narrative, and using animation to bring your story to life. It's important to ensure that your video is visually appealing, engaging, and informative, keeping viewers hooked from start to finish.
Pre-production
Define your goals
Identify your target audience
Develop a compelling narrative
Create a storyboard
Choose an animation style
Production
Develop a script
Design the visuals
Record the voiceover
Animate the visuals
Add music and sound effects
Edit the video
Optimize for different platforms
How animated B2B storytelling video examples are curated?
We dove deep into animated B2B storytelling videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated B2B storytelling videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Impact & Resonance Examining how effectively the video connects with the target audience's emotions and business needs, driving memorability and action. 7.Strategic Alignment Determining video alignment with overall business objectives and marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated B2B storytelling video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
