Have you ever seen a video so clear, so engaging, it completely changed your perspective? I am here today to share how some B2B companies are using 2D explainer videos to achieve this kind of transformative impact. In this article, what we will explore is the data behind their success, focusing on how these videos build trust, simplify complex ideas, and ultimately drive business growth. We'll examine compelling case studies and uncover the secrets to their effectiveness, so prepare to be amazed by the power of visual storytelling. Our analysis will reveal the surprising statistics that prove their value.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
93% of businesses rate video as an important part of their marketing strategy.
These stats highlight the undeniable power of video in boosting comprehension, driving sales, and becoming a cornerstone of successful marketing strategies. 2D explainer videos, in particular, offer a concise, engaging, and cost-effective way to achieve these goals. Today, we're diving into over 30 Effective Visionary B2B video examples that instantly caught our eye and sparked our interest
ACCIONA is showcasing their commitment to sustainable construction. The video is designed to highlight their work on bioconcrete, a self-healing concrete, and other environmentally friendly materials that are being used in the construction industry.
Video Design - The video uses a simple and clean design style that is typical of visionary B2B video. The animation style is bright, colorful, and engaging. The graphics are high-quality and visually appealing, making the information easy to digest. The video uses a combination of 2D and 3D animations to bring the concepts to life and demonstrate the benefits of bioconcrete.
The use of vibrant colors and simple animations allows ACCIONA to clearly and succinctly communicate the benefits of bioconcrete. The visuals highlight the need for sustainable construction solutions, and the video's positive tone conveys the brand's hope for a more sustainable future. This style is effective in capturing the attention of the target audience and making the video engaging and informative.
Aliaxis is a company that offers a wide range of solutions for water, gas, and H2 house connections. The video is designed to introduce the DAV RED SNAP product, highlighting its features and benefits for installers.
Video Design - The video is primarily focused on 3D animation. It uses a dark blue background that gives a sleek and sophisticated look to the video and creates a strong sense of B2B video branding. The 3D animation of the DAV RED SNAP product shows its intricate design and functionality. The video also includes close-up shots of key components like the FRIATEC technology, the Open Wire design, and the Nature inspired design. These shots provide a clear understanding of the product's unique features and how they contribute to performance and sustainability.
The video uses high-quality 3D graphics, and these are very detailed and accurate, portraying the DAV RED SNAP product in a professional and engaging manner. The visual style of the video is able to clearly communicate the objective of the video, showcasing the DAV RED SNAP product's key features, and emphasizing the importance of efficiency, safety, and speed in the installation process. The tone of the video is professional, informative, and confident. The video uses a powerful and succinct narrative to drive the viewers towards the call-to-action, encouraging them to learn more about DAV RED SNAP products.
AlphaSense is a platform that helps organizations make informed decisions about market intelligence and search. This video is designed to showcase the company and its capabilities.
Video Design - The video uses vibrant, minimalist graphics and illustrations to highlight AlphaSense’s offerings. Visionary B2B video examples that inspire action are used to communicate a clear and concise message about the platform. The video is designed to show the company's ability to provide a comprehensive energy management solution.
The video effectively communicates the value proposition of AlphaSense by using a combination of visuals and text that is easy to understand. The overall tone of the video is informative and persuasive, which is designed to engage viewers and inspire action. The video style is designed to showcase the value proposition, and the video's tone is professional and engaging.
Baillie Gifford is a company that has been investing in the world's growth opportunities since 1908. The video is designed to highlight their history and their long-term vision for the future.
Video Design - The video is a stylized animation featuring bold graphic elements. The visual design is clean, simple, and focuses on bright colors that are consistent with the company's brand. The Visionary B2B video uses line drawings, animation, and icons to represent key milestones in their journey and showcase innovative technologies that are driving future growth.
The visual style is designed to evoke a sense of forward momentum and progress. This is further enhanced by the use of bold graphics and a fast-paced narrative that emphasizes the dynamic nature of the company's investments. The use of simple, yet impactful animations captures the viewer's attention and clearly communicates the message of Baillie Gifford's long-term vision for the future.
What We Can Learn
Tell a story that resonates with your audience's aspirations, driving them to learn more.
5. Brightcove Cinematic B2B Video - Boost brand awareness subtly
Brightcove creates a reliable and scalable streaming technology solution, this video is designed to showcase its benefits to audiences.
Video Design - The video employs a dynamic and engaging visual style to highlight Brightcove's B2B video branding. It utilizes bold text, vivid color palettes, and striking imagery to convey the powerful impact of a streaming-focused strategy. The video design effectively showcases how Brightcove provides an end-to-end solution, covering every stage of the streaming process, from creation to ingestion and playback.
The video effectively communicates Brightcove's objective of promoting its reliable and scalable streaming technology. It effectively drives engagement with its target audience by using a vibrant and dynamic style with creative graphics. The video's energetic tone and fast-paced transitions create a sense of excitement and urgency, highlighting the potential for growth and success through a streaming-focused approach.
What We Can Learn
Incorporate a clear call to action, guiding viewers towards the next step and increasing conversions.
BSC CNS is a project that focuses on creating a safe and smart urban mobility environment. The video is designed to showcase how this project will benefit city infrastructure and vehicles, resulting in less accidents, efficient traffic management, and reduced maintenance costs.
Video Design - BSC CNS leverages 2D animations to visually showcase the project's impact. The video features isometric cityscapes and vehicles, which is an effective way to present a detailed and clear representation of the urban mobility environment. The use of vibrant colors and bold font styling highlights key aspects of the project. The video style resonates with B2B audiences and their visual expectations.
The clean and concise visual style of the video effectively communicates its objective. The video uses clear and concise text overlaid on the animated graphics, showcasing the project's features and benefits. The video adopts a confident tone, positioning itself as a credible solution to urban mobility challenges, making it an engaging video for a B2B audience.
What We Can Learn
Prioritize visual storytelling. let your animation do the heavy lifting.
Epsilon is a company that focuses on using data and Artificial Intelligence to personalize a customer's journey, improving outcomes for the customer and the brand. This particular video is designed to address the challenges of dealing with a fragmented data landscape and the need to build a holistic customer view.
Video Design - This video uses a whimsical and playful approach to convey a complex B2B message. The use of Lego blocks as a metaphor for data, allowing the viewers to understand the concept of fragmented data and how it can be used to build a unified customer picture. The use of the question mark as a visual cue, representing the question How can we know our customers better?, further adds to the engaging nature of this B2B video promotion. The graphics are simple but effective, with a focus on bright, bold colors that help to capture attention and highlight the key points.
The video effectively conveys its message by using a relatable metaphor and engaging visual style. The tone of the video is light and conversational, making it more approachable for a B2B audience. The video emphasizes the importance of understanding the customer journey by highlighting the challenges of fragmented data. This approach creates a sense of urgency and encourages viewers to explore solutions that Epsilon offers to address these challenges.
Indusface is a leading application security SaaS company, they provide protection from threats and fraud. This video is designed to highlight the benefits of email authentication and build trust with customers.
Video Design - The video incorporates bright, colorful graphics that draw the viewer's attention and make it a Visionary B2B video. It uses various visuals to showcase the crowded inbox and then how email authentication can make a difference, making it easy for viewers to understand. The design uses bold colors and animation to make the product easy to understand, and emphasizes the importance of building trust with customers.
The video uses a clear and concise tone to explain the importance of email authentication. It highlights how it helps brands stand out in a crowded inbox. Indusface effectively uses animation and graphics to explain how their product works and the benefits it provides, which are key elements for achieving its goal, ensuring a positive impact on the customer experience.
What We Can Learn
Focus on the positive transformation your product brings; this inspires action and builds excitement.
Kurtz Ersa is a company that produces innovative metal 3D printers. The video is designed to introduce the company's Alpha 140 3D printer, showcasing its capabilities and benefits.
Video Design - This Visionary B2B video utilizes high quality graphics and a clean visual style. The use of bold text in the initial screen grabs and the use of high-resolution images of the Alpha 140 3D printer highlight the product's quality and features. The animations employed in the video add a visually engaging element to the design, enhancing the viewer experience.
The use of a high-quality visual design, animated elements and simple yet powerful messaging effectively communicates the video's objective. The video's visual style and content evoke a feeling of trust, reliability and professionalism, reflecting the values of the Kurtz Ersa brand. The video effectively underscores the advantages of the Alpha 140 3D printer, targeting individuals looking for a cost-effective and highly efficient solution.
Laborie is a global leader in medical solutions, specializing in gastroenterology diagnostics. This video is designed to introduce the company and its innovative solutions to medical professionals.
Video Design - Laborie’s video focuses on showcasing their expansive product portfolio, featuring graphics that depict a world map connected to various medical devices. The video uses sleek and modern graphics, with a visually engaging animation style, highlighting the company’s commitment to patient-centered solutions. The graphics in the video further emphasize the global reach of the company and its solutions. This design style is very common in B2B video promotion, emphasizing a clean and professional aesthetic that is also visually appealing.
The video's visuals, graphics, and animations effectively communicate the benefits of Laborie's products and the company's dedication to supporting medical professionals. The animated world map emphasizes the global reach of the company, while the graphics representing the different medical products are used to showcase the comprehensive range of innovative solutions available. The tone of the video is informative, emphasizing the benefits of Laborie's solutions for medical professionals, all the while maintaining a sense of professionalism and high quality.
What We Can Learn
Craft a compelling narrative arc. viewers will remember your brand's story.
Mitsubishi is a company that specializes in engine technology. Their video is designed to showcase their expertise and how they are transforming industries and driving global progress.
Video Design - The video uses a clean, professional and modern design, using clean lines, simple animation, and sharp graphic elements. It's a strong example of a Visionary B2B video because it focuses on the brand's core competency engine technology. The use of animated graphics highlighting key features, such as the engine itself and the company's global presence, helps to engage the viewer and bring the message to life. This video uses a modern, minimalist visual style.
The video's visual style effectively communicates Mitsubishi's commitment to technology and efficiency. It uses a strong, confident tone, with clear and concise language. The video is visually compelling and easily digestible, enabling viewers to quickly grasp the core message about the company's commitment to delivering reliable, efficient, and environmentally responsible power solutions.
What We Can Learn
Let your animation style reflect your brand's personality; this creates a unique and memorable experience.
nVent is a company that provides electrical solutions for a safer world. This video is designed to demonstrate the nVent CADDY Telescoping Pipe Stand, which is a telescoping pipe stand that allows for fast vertical height adjustment and reduces installation time by eighty percent.
Video Design - The video is a great example of a visionary B2B video, using a 3D animation style with simple, clean graphics, to highlight the benefits of the product. The smooth transitions, clean animation and close-up shots of the telescoping pipe stand help draw viewers in and effectively showcase the product's features.
The use of black pipe helps draw attention to the telescoping design of the nVent CADDY Telescoping Pipe Stand and the simple design of the video creates a clean, professional visual. By focusing on the product's design and function, the video effectively communicates the benefits of using the nVent CADDY Telescoping Pipe Stand, highlighting its ease of use, compact design, and time-saving features. The video concludes with a clear and concise message, showcasing the value of the product.
Oort is a decentralized data cloud platform that is designed to maximize privacy and cost savings. The video is designed to communicate the value proposition of Oort to data-driven businesses.
Video Design - This video utilizes a clean, minimalist design style to communicate the value of Oort. The video features bright, engaging colors that are often used in B2B video promotion. The animations are smooth and well-executed, and the visuals are clear and easy to understand.
The video effectively showcases the benefits of a privacy-first and cost-conscious approach to data, making it appealing to businesses concerned about data security and cost efficiency. The video's tone is professional and informative, while still being engaging and approachable. This approach ensures that the video communicates the technical aspects of Oort without overwhelming the audience. The video's narrative and visual elements effectively work together to showcase the platform's value proposition and leave a lasting impression on viewers.
Partoo is a solution for businesses that helps them manage their online visibility and reputation. The video is designed to demonstrate the interface and how it can be used to centralize and manage customer opinions.
Video Design - The video uses a clean and modern aesthetic, with a focus on showcasing the user interface. This is a common design style for B2B video branding, as it helps to convey professionalism and reliability. The interface is clean and easy to navigate, with a clear and simple layout.
The visual style of the video is able to communicate the objective by using simple and straightforward animations, which help to make the interface easy to understand. The video uses a calm and informative tone. The video is engaging because it shows how the interface can be used to manage customer opinions, which is a key benefit of the product. The visual quality is great because it uses high-resolution graphics and a consistent color palette. The video content is engaging because it focuses on the key features of the product and shows how it can be used to improve online visibility.
What We Can Learn
Showcase your software's ease of use with intuitive UI mockups, driving user interest.
PayPal is a company that provides solutions for large businesses. This video is designed to showcase the collaboration and partnership capabilities that PayPal offers.
Video Design - The video uses a simplistic and clean design style with flat geometric shapes and vibrant colors. Animated illustrations, like the cars, airplanes, and coffee cups are used to portray different business operations. The use of minimalist, yet dynamic graphics paired with a clear background helps to highlight the message of collaboration and partnership.
The video design visually represents the core concept of partnership. A blend of colors and shapes helps create a visually appealing and engaging experience for the viewer. It uses animations and graphics to show the process of businesses working together to achieve their goals. The bright color palette and simple graphics give the video a clean and modern look, which appeals to the target audience of large businesses.
Print Jet Solutions is a company that provides coding solutions. This video is designed to show how the LINX TT500 Thermal Transfer Overprinter can be used to code on pouches.
Video Design - The video uses a simple yet effective design, showcasing the LINX TT500 Thermal Transfer Overprinter in action. The clear and concise display of the product's features and functionality makes it a Visionary B2B video. The video is filmed in a clean and bright environment, using a neutral color scheme for the background, allowing the machine to take center stage. The video is visually engaging, showcasing the product clearly, making it easy for viewers to understand its use cases.
The video features close-up shots of the overprinter operating, showcasing its functionality and effectiveness, communicating the efficiency and effectiveness of the LINX TT500 thermal transfer overprinter. The tone of the video is informative and reassuring, clearly emphasizing the value proposition of the overprinter for coding on pouches. The video effectively drives the viewer to learn more about the product by demonstrating its key benefits and features.
What We Can Learn
Clearly demonstrate efficiency gains. viewers connect with tangible results.
Stormshield Endpoint Security Evolution is a trusted EDR solution that helps to remedy the stress you feel when dealing with complex cyber threats. This video is designed to demonstrate the ease with which the solution can detect and react to security threats.
Video Design - Stormshield's EDR solution is presented using a visually appealing animation style that aligns with B2B video promotion, featuring clean and simple graphics. The video showcases an office setting, which is an ideal environment to communicate the benefits of an Endpoint Security solution, and the characters David and Alice are used to illustrate how the product works in real-world scenarios. The use of blue and white color palettes enhances the visual appeal.
The use of visuals that are simple but effective drives home the main objective of the video, which is to highlight the value of the Stormshield EDR solution. The overall tone is professional and informative, demonstrating the technical capabilities of the product and how it can enhance security.
Talentia helps organizations streamline their HR processes and generate reports. The video is designed to show how simple it is to get reports without needing any technical expertise.
Video Design - Talentia emphasizes HR reports and dashboards using a clean, modern, and user-friendly interface. Green and purple color palettes and a minimalist design style are used to create a strong B2B video branding. The video highlights the ease of use of the software by showcasing a user-friendly interface with an intuitive layout.
The video communicates its objective and benefits of using Talentia’s software. By highlighting the ease of use of the software in creating personalized HR reports. The tone of the video is professional and confident, which emphasizes the software's reliability. The video uses clear and concise visual elements, such as icons, graphics, and text overlays, to effectively convey the message and guide the viewer.
What We Can Learn
Start with a captivating visual hook to instantly grab attention and boost engagement.
This iiNet video is designed to guide customers on setting up their nbn FTTP connection using a VX220-G2V modem.
Video Design - The video uses simple yet effective 3D graphics that emphasize the key components of the setup. The colors are bright and bold, and the animations are clear and concise, making this an ideal example of B2B video branding. The focus is on showcasing the physical components and how to interact with them, using a straightforward, user-friendly visual language.
The graphics in the video are well-designed and aesthetically pleasing, with clear lines and simple shapes that clearly depict the components. The animation is effective, providing a visual guide for users on how to connect the devices. The video's overall tone is informative and reassuring, making the process feel easy to follow. The simplicity of the animation, along with the clear and concise instructions, helps viewers easily understand the steps involved, ensuring they can set up their nbn connection with ease.
Toshiba is a company that focuses on providing solutions for efficient document management. The video is designed to showcase the benefits of using Toshiba's e-ScanFlow and e-FileWatcher, which make workplace devices into digital hubs for seamless data movement.
Video Design - The video utilizes a clean, modern design aesthetic with bold colors and flat, simple graphics. This approach makes for a great B2B video promotion, as it provides a clean, professional look and easily captures the attention of a business audience. The video is also animated and uses an upbeat soundtrack that helps to make the information engaging for the viewer. The use of graphic elements effectively illustrates the transition of data from one device to another, driving the message home about how Toshiba helps businesses manage data effectively.
The overall visual style is effective in communicating the objective of the video, which is to demonstrate the benefits of Toshiba's technology for document management. The animation, graphics, and the tone of the video successfully highlight the value proposition and create a sense of optimism about the potential of Toshiba's e-ScanFlow and e-FileWatcher to make a real difference in improving productivity.
FAQ
How can visionary B2B videos help me achieve my marketing objectives?
Visionary B2B videos effectively communicate complex ideas, boosting engagement and driving conversions. A well-crafted video can significantly enhance marketing outcomes.
What are the key elements of a successful visionary B2B video?
Key elements for a successful visionary B2B video:
* Clear, concise message
* Engaging visuals and animation
* Compelling narrative tailored to the target audience
How can I use visionary videos to establish thought leadership?
Establish thought leadership by sharing unique insights and perspectives through visionary videos. Inspire your audience and solidify your position as an industry expert.
What kind of budget should I allocate for a visionary B2B video production?
Visionary B2B video production budgets typically range from $1,000 for simpler projects to $6,000 for more complex productions. Custom quotes are essential for accurate budgeting.
How long does it typically take to produce a high-quality visionary video?
High-quality visionary video production typically requires 3-8 weeks, depending on complexity and scope. Detailed project planning is crucial for realistic timelines.
What are the different styles of visionary videos, and which one is right for me?
Visionary video styles range from minimalist to dramatic. Choosing the right style depends on brand identity and target audience.
How can I ensure my visionary video resonates with my target audience?
Thorough target audience research is essential for creating resonant visionary videos. Understanding audience needs and preferences ensures message effectiveness.
What are the best practices for scripting a compelling visionary video?
Effective visionary video scripts blend clear messaging with emotional storytelling, creating a lasting impact.
How can I find a reputable video production company?
When selecting a video production company, consider their portfolio, client testimonials, and communication style.
What pre-production steps are crucial for a successful visionary video?
Crucial pre-production steps:
* Defining clear objectives and KPIs
* Target audience analysis and persona development
* Script development and narrative structure
* Visual storyboarding and style exploration
How can I leverage my existing assets in the video?
Leverage existing assets like logos, product demos, and marketing materials to enhance video production efficiency and maintain brand consistency.
What are the common pitfalls to avoid when creating a visionary B2B video?
Avoid common pitfalls like unclear messaging, generic visuals, and neglecting target audience research. Thorough planning and clear communication are key.
What is the role of storytelling in creating a powerful visionary video?
Storytelling is fundamental to powerful visionary videos. Craft narratives that resonate emotionally and inspire action.
How can I incorporate animation or motion graphics into my visionary video?
Animation and motion graphics enhance visual storytelling, explaining complex concepts and adding dynamic visual interest.
How can I communicate my vision effectively to the video production team?
Effective communication with the video production team is crucial. Utilize collaborative platforms and establish clear feedback loops.
How to plan and optimize Visionary B2B videos?
Strategic Simplicity: "Good design is as little design as possible." - Dieter Rams. Advids embraced this philosophy for a cybersecurity client. We streamlined their complex offering into a clear, concise visionary B2B video, focusing on key benefits and user experience. This resulted in a 15% rise in qualified leads.
Actionable: Prioritize clarity; simplify message for maximum impact.
Human-Centric Approach: "If I have seen further it is by standing on the shoulders of giants." - Isaac Newton. Advids leveraged this wisdom for a healthcare client. By researching patient experiences and incorporating their stories into a visionary B2B video, we fostered trust and empathy, leading to a 10% increase in patient referrals.
Actionable: Understand audience needs; build videos around their perspective.
Iterative Improvement: "The only way to do great work is to love what you do." - Steve Jobs. Advids embodies this passion. For an e-commerce client, we meticulously tested different versions of their visionary B2B video, analyzing data and refining the narrative until it achieved a 25% boost in sales conversions.
Actionable: Continuously analyze; refine video based on performance data.
Brand Alignment: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a logistics client align their visionary B2B video with their core brand values of reliability and innovation. This strengthened brand perception and increased customer loyalty by 12%.
Actionable: Reflect brand identity; ensure video aligns with overall messaging.
Data-Driven Creativity: "Without data, you're just another person with an opinion." - W. Edwards Deming. Advids used data to inform the creative process for a manufacturing client. By analyzing market trends and competitor videos, we developed a unique and effective visionary B2B video that generated a 18% lift in brand awareness.
Actionable: Leverage data insights; inform creative decisions for better results.
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Why Advids for Visionary B2B video?
At Advids, we empower B2B businesses to achieve their goals through the transformative power of visionary video. We blend creative storytelling, cutting-edge technology, and a proven track record to translate your vision into compelling animated experiences.
Experience the Advids Advantage:
Visionary B2B Video Experts: We specialize in crafting high-quality, original videos tailored to the unique needs of B2B audiences. From explainer videos to character animations, we create videos that resonate and drive action. Trusted by Industry Giants: Fortune 500 companies and startups alike, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on Advids to bring their stories to life through captivating animation. 12+ Years of Proven Success: With over 3400 clients served and more than 109 five-star Google reviews, our experience and dedication to client satisfaction speak for themselves. We've completed over 320 successful Visionary B2B video projects.
Crafting Compelling Narratives:
Creative Storytelling Through Animation: Our team of skilled animators and storytellers craft narratives that engage your target audience and communicate your message with impact. Customized Visionary B2B Video Solutions: We tailor each project to perfectly reflect your brand, style, and target audience, ensuring a unique and effective final product. Cutting-Edge Technology: We leverage the latest animation software and techniques to create visually stunning videos that leave a lasting impression.
A Partnership Built on Collaboration:
Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision is at the heart of every decision. Strategic Communication: We prioritize clear and open communication to fully understand your needs, target audience, and brand identity, resulting in videos that truly resonate.
Ready to unlock the potential of Visionary B2B video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Visionary B2B video?
A visionary B2B video is a powerful marketing tool that goes beyond simply showcasing a product or service. It tells a compelling story, builds trust, and makes complex ideas crystal clear, ultimately inspiring viewers to take action. These videos are designed to resonate with the target audience, ignite their curiosity, and leave a lasting impression.
Visionary B2B videos are used to educate potential customers, generate leads, and drive sales. They can also be used to build brand awareness, showcase expertise, and foster relationships with key stakeholders.
What do top Visionary B2B videos have in common?
2D Animation - A visually appealing way to present complex information.
Motion Graphics - A dynamic and engaging way to bring data to life.
Whiteboard Animation - A simple and effective way to explain complex concepts.
Mixed Media - A versatile approach that combines different visual styles.
Live Action - A realistic and relatable way to showcase real-world applications.
Stock Footage - A cost-effective way to add visual interest and variety.
Storytelling - A powerful way to connect with viewers on an emotional level.
Value Proposition - A clear and concise explanation of the benefits of your product or service.
Call to Action - A clear and compelling instruction for viewers to take the next step.
Target Audience - A specific group of people who are most likely to be interested in your product or service.
Problem-Solution - A clear and concise explanation of the problem your product or service solves.
Real-World Examples - A relatable and convincing way to demonstrate the value of your product or service.
What makes Visionary B2B video effective?
A fundamental aspect of effective visionary B2B video is a design to capture attention and hold it. These videos are crafted to resonate with the target audience, making them feel understood and valued. They present information in a clear and concise manner, ensuring that viewers grasp the key takeaways.
Methodical strategies for creating effective visionary B2B videos include incorporating compelling storytelling, showcasing real-world examples, and highlighting the value proposition. These videos are designed to inspire action, encouraging viewers to take the next step, whether it's requesting a demo, downloading a white paper, or visiting the website.
How long should your Visionary B2B video be?
A key consideration when creating a visionary B2B video is the length. The ideal length is determined by the specific goals and target audience. It's essential to strike a balance between providing enough information to be informative and keeping the video concise enough to maintain viewer engagement.
Methods for determining the appropriate length include considering the complexity of the topic, the attention span of the target audience, and the desired call to action. A shorter video might be suitable for a quick overview or a product demo, while a longer video might be necessary for a more in-depth explanation or a case study.
Pre-Production Questions
What is the primary objective of the video?
Who is the target audience for the video?
What is the key message you want to convey?
What is the desired call to action?
How much time do you have to capture the viewer's attention?
What is the budget for the video?
What are the technical limitations of the video?
How to create Visionary B2B videos?
A strategic process to create visionary B2B videos involves a clear understanding of the target audience, the desired message, and the desired call to action. It's essential to develop a compelling narrative that resonates with viewers and leaves a lasting impression.
Methods for creating effective visionary B2B videos include incorporating compelling storytelling, showcasing real-world examples, and highlighting the value proposition. These videos are designed to inspire action, encouraging viewers to take the next step, whether it's requesting a demo, downloading a white paper, or visiting the website.
Pre-Production
Define target audience
Develop a compelling narrative
Create a storyboard
Choose the right visuals
Write a script
Select music and sound effects
Production
Shoot high-quality footage
Edit the video
Add music and sound effects
Create a call to action
Optimize for different platforms
Promote the video
How visionary B2B video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with overall business objectives. 7.Brand Alignment Determining video alignment with brand message, identity, and long-term vision. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.18% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, Product tour video examples 2024, n=10000 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
