In today's fast-paced digital world, capturing the attention of your target audience is more challenging than ever. Founders and marketeers are constantly seeking innovative ways to cut through the noise and effectively communicate their brand message. This is where animated explainer videos have emerged as a game-changer.
With a plethora of animated explainer video examples available, you can find inspiration and identify the style, tone, and approach that best aligns with your brand identity. So, let's dive in.
1. World Microbe Forum
World Microbe Forum is a platform that brings microbiologists together to share innovative research and address global challenges. The video is designed to advertise this event and encourage participation.
Video Design - The video is animated and features a variety of visuals, like city skylines and scientific equipment, to communicate the global scope and scientific nature of the World Microbe Forum. The graphics are simple but effective, creating a visually appealing Company Content Sample video. A color scheme of purple, green, and red is used throughout the video, and the animation style is smooth and engaging.
The use of animated characters and vibrant color palette gives the video an approachable and inviting tone, making the World Microbe Forum seem less like a rigid scientific conference and more like a collaborative, engaging experience. This helps convey the key message that the event is designed to bridge gaps in scientific communication and foster collaboration among microbiologists from around the world. The bright colors, dynamic graphics, and energetic pacing of the video successfully capture the excitement and innovation of the microbial sciences, making viewers want to learn more and be a part of the World Microbe Forum.
2. Housing Europe
Housing Europe is an organization that advocates for affordable housing in Europe. The video is designed to showcase the housing challenges in Europe and the need for solutions, like Christine, the video's protagonist.
Video Design - The video features a minimalist design with a bright and colorful palette, effectively conveying the organization's values. The graphic elements and icons emphasize the accessibility of housing, which is a key priority for Housing Europe. The video's design reflects a Animated Brand Explainer Video by utilizing simple but impactful graphics.
The video effectively communicates the organization's mission through the use of strong visual storytelling. The video uses a warm and hopeful tone to highlight the importance of affordable housing and the positive impact it can have on people's lives. The video's animation style, combined with its optimistic message, is well-suited for engaging viewers and raising awareness about the housing challenges in Europe.
3. Geely
Geely is a company that values its women, showcasing them as a driving force behind its success. This video is designed to celebrate these women on International Women's Day.
Video Design - This Company Content video uses a visual style that is vibrant, modern, and engaging. Bright colors are used to create a celebratory mood, and the animation is both dynamic and playful. The video utilizes 2D animated graphics, with an emphasis on bold colors and simple geometric shapes. This style is both contemporary and approachable. The design is minimalist, but the use of bright color palettes and animations is able to captivate the viewer.
The video does a great job of communicating the objective of the video and showing that Geely values its women, and their contributions. This is emphasized by showcasing a diverse group of women across a variety of roles at the company. The video is optimistic, highlighting the importance of female empowerment and their contribution to success. The use of bright colors and clean lines reinforces this positive and energetic tone.
4. Cisco
Cisco is a technology company focused on empowering healthcare connections. This video is designed to highlight how Cisco helps create a better future for healthcare, emphasizing the key aspects of connected, secure, sustainable, and equitable healthcare.
Video Design - The video utilizes a clean, minimalist style, featuring simple line drawings of people and symbols. It incorporates Cisco's branding color palette of blue, green, and white, providing a consistent visual experience. The use of simple animations and transitions, such as the growth of lines symbolizing improvement and the connections forming a network, further enhances the message of connectivity and progress. These elements work together to create a clear and engaging Company Ad Idea video, showcasing Cisco's solutions and the future of healthcare it envisions.
The visual style and narrative of the video work harmoniously to communicate the video's goal, demonstrating how Cisco's technology can achieve a better healthcare future. The video focuses on the positive impacts of Cisco's solutions, using a clean and optimistic tone. By emphasizing the four key aspects of connected, secure, sustainable, and equitable healthcare, the video underscores the company's commitment to addressing critical issues within the healthcare sector. The consistent use of simple line drawings and animation reinforces the message of progress and innovation, making the video visually engaging and accessible.
5. Acuity
Acuity is a company that helps businesses to achieve more with less. The video is designed to highlight the importance of transformation in today's dynamic business environment.
Video Design - The video incorporates an assortment of animated icons with clean lines and vibrant colors. The Company Production video utilizes a minimalist aesthetic that focuses on the icons rather than intricate backgrounds. The use of color gradients adds depth to the minimalist graphics, and the vibrant colors create a sense of energy and innovation. The circular design with the infinity symbol is a consistent design element. The symbols are used to represent growth and a commitment to quality and innovation.
This clean design style effectively communicates Acuity's core message: the company helps businesses to evolve and transform. The video uses a positive and optimistic tone, with uplifting graphics and simple text. The video encourages businesses to look to the future and embrace change, aligning with the company's mission to empower clients with the tools needed to stay ahead of the curve.
6. Litum
Litum is a company that provides real-time location tracking solutions. The video is designed to introduce the company and its mission, highlighting the potential of real-time location solutions to transform businesses.
Video Design - The video uses a stylized animation style, employing vibrant colors, playful graphics, and a whimsical, futuristic feel. The video features planets, spacecraft, and other cosmic elements, creating a light-hearted and engaging atmosphere. The use of bright colors, simple shapes, and an animated spaceship adds to the "Teaser Explainer Company Video" style, making it easy to grasp the company's concept.
The animated video effectively conveys the company's mission to help businesses thrive, emphasizing the impact of real-time location solutions. The lighthearted tone creates a positive association with the brand and its product, making it memorable for the viewer. The video graphic design further reinforces this message by visually representing the company's solutions through space exploration imagery, linking innovation and progress with Litum's mission.
7. Boyd
Boyd is a company specializing in the design, manufacturing, and delivery of medical wearables, prioritizing patient safety and medical efficacy. The video is designed to showcase Boyd's expertise in wearable design and its commitment to providing solutions for various medical applications.
Video Design - The video showcases a sleek and modern style, utilizing 3D animated graphics. It features a range of products, showcasing multiple uses of Boyd's medical-grade adhesives. The 3D animated style is used to show the different layers of the wearables, highlighting the various features that ensure comfort and performance. The video is a good Company Production Sample video because it utilizes simple but impactful visuals to communicate the brand's key messages.
The use of animated visuals effectively highlights the components of the medical wearables and the importance of each feature in delivering reliable and efficient solutions. The video's clean and modern style, combined with its focus on the key benefits of using Boyd's solutions, sets a professional and reassuring tone. The clear visual style and the emphasis on the various components help to communicate the message that Boyd is a reliable and trusted partner in the development of medical wearables.
8. MSD Careers
MSD Careers is a company dedicated to making sure their medical innovations are compliant, safe, and effective. This video is designed to showcase their Regulatory Affairs team and the vital work they do.
Video Design - The video employs a modern and minimalist style, using bold geometric shapes, vibrant colors, and dynamic animations. The video uses a combination of flat design and simple graphics, which makes it a good Animated Brand Explainer Video that quickly establishes a professional but approachable tone. The use of bright colors and energetic animations further contributes to this feel, capturing the dynamism of the company and the work of its Regulatory Affairs team.
The visual style of the video effectively conveys the message of innovation, speed, and efficiency, which are crucial aspects of MSD Careers' work. The video emphasizes the importance of the team's efforts in getting life-saving treatments to patients around the world, creating a sense of urgency and highlighting the impact of their work. Through these visual elements, the video establishes a positive and engaging tone, ultimately showcasing MSD Careers as a company focused on progress and making a difference in the world.
9. GE
GE is a global energy leader providing equipment, solutions, and services to the power sector. The video is designed to showcase the company's commitment to a low-carbon future and how its gas power solutions play a crucial role in achieving zero emissions.
Video Design - This Introductory Company Video uses a blend of simple and engaging visuals to create a strong narrative. Bright colors and clean animation styles make the video visually appealing, while the imagery emphasizes the company's focus on renewable energy solutions, including wind turbines and solar panels.
The video effectively communicates its messaGE through well-chosen graphics, highlighting the interconnected nature of renewable and gas power. The use of bold and dynamic visuals like the spinning wind turbines adds a sense of dynamism and urgency to the narrative, conveying the critical need for rapid action on climate change.
10. Comarch
Comarch provides solutions for telecommunications, and this video is designed to promote their latest technology. The video focuses on the problem of rising energy consumption in the telecommunications industry and how it can endanger the planet.
Video Design - The video uses a simple yet effective design style. A combination of dark blue backgrounds, abstract graphics, and a cartoon character creates a modern and tech-centric look. The use of animated graphics, like the satellite, helps to illustrate the complex concept of network sustainability and engages the viewer. This Company Marketing Idea video uses a clean design style, which allows the audience to easily understand the product without any clutter.
The dark blue and black color palette, combined with vibrant blue graphics, create a calming yet informative tone. The animation style is subtle and doesn't distract the viewer, allowing them to focus on the narrative about the sustainable future of the network. The video ends with the character holding a glowing Earth, further emphasizing the importance of sustainability and the goal of keeping the planet safe.
11. Mavenir
Mavenir is building the future of networks. This animated video is designed to highlight how Mavenir is helping the Department of Defense connect people and places worldwide using 5G.
Video Design - This Animated Brand Explainer Video starts with a futuristic visual style. Mavenir's logo is displayed as a glowing sphere on a world map. This world map features glowing lines, dots, and a metallic background. The visual style of the video uses bright colors and glowing elements to evoke a feeling of innovation and cutting-edge technology.
Mavenir uses vibrant colors and dynamic graphics, which are central in the video description and the video itself. The visual design is dynamic and engaging, which is typical of a well-made Animated Brand Explainer Video. It's clear that this video is meant to impress and inspire potential clients with its strong visual style. The tone of the video is informative, professional and fast-paced. This visual style is able to communicate the objective of the video, to show the world how Mavenir is helping the Department of Defense connect people and places worldwide using 5G.
12. Digital Marketing Institute
The Digital Marketing Institute video is designed to communicate how the company helps educational institutions navigate the challenging digital landscape, specifically in the realm of digital marketing.
Video Design - The video uses a minimalist design with a simple white background, featuring bright colors, clean lines, and animated graphic elements. The combination of the visual elements, simple animation, and the consistent use of icons and typography create a strong and memorable "Company Production Sample video" that reflects the brand's commitment to clear, concise, and engaging digital marketing education.
The video's use of a maze metaphor effectively illustrates the challenges that educational institutions face in the digital world, highlighting the complexity of navigating a rapidly changing landscape. The visual style of the video aligns with the company's goal of simplifying and streamlining digital marketing education. The video's clear, concise, and engaging style creates a sense of confidence and professionalism, reinforcing the message that the Digital Marketing Institute is a trusted source of information and support for educational institutions seeking to succeed in the digital age.
13. CRRC
CRRC intelligent operation and maintenance of railway vehicles is a cutting-edge technology that supports dynamic management. This video is designed to showcase the company's offerings and highlight the benefits of this technology.
Video Design - The video is styled like an Introductory Company Video. It uses a flat design aesthetic with bright, bold colors and simple animations. The use of clear graphics and minimal text makes the video easy to understand, and its fast-paced nature keeps viewers engaged.
The visual style of the video is effective in communicating the company's objectives. The bold and bright colors convey a sense of energy and innovation, while the use of simple graphics and animations makes the technology easy to understand. The video's fast-paced nature is also effective, as it keeps viewers engaged and interested in learning more about the company's solutions. The overall tone of the video is optimistic and inspiring, highlighting the potential for intelligent operation and maintenance to transform the railway industry.
14. Firebase
Firebase is a platform that helps developers build and scale their apps. This video is designed to express gratitude to the developer community and showcase the company's accomplishments.
Video Design - This animated Firebase sample video uses a vibrant color palette consisting of bright blues and oranges, to represent the various services they offer. The video is further enhanced by flat-style icons and imagery that showcases user engagement, demonstrating how the platform is designed to make it easier for developers to build apps that users will love.
The combination of animation and clear graphics helps communicate Firebase's value proposition. This video is engaging and cheerful, reflecting the company's commitment to creating a positive experience for its developers.
15. EQT
EQT is a global private equity firm that invests in a variety of industries, including agriculture and fishery, food processing, industry, and the oil, gas and mining industry. The video is designed to provide general, high-level information about the business and operations of EQT, including the types of companies it invests in.
Video Design - This video is a great example of a Animated Brand Explainer Video. The visual design uses simple, flat illustrations that depict the work of the people that are the primary target audience of EQT. The graphics are used effectively to represent the different industries that EQT works with, including fishing, construction, and mining. The graphics are minimalist, and the color scheme is fairly neutral. The colors chosen are a good representation of the industries in which EQT invests. The overall tone of the video is positive and optimistic.
The video uses the graphic style and animations to effectively communicate the work that EQT does. The animation is simple and straightforward, which makes it easy for viewers to understand. The video's visual design successfully communicates the goal of the video which is to showcase the different industries that EQT works with. The use of simple and clean visuals helps to reinforce the overall message of the video, which is that EQT is a company that is committed to investing in businesses that have a positive impact on the world.
16. Sanofi
Sanofi is a pharmaceutical company that develops treatments for rare diseases. The video is designed to raise awareness of the challenges faced by those living with rare diseases and to highlight the importance of seeking a diagnosis.
Video Design -
This Animated Brand Explainer Video utilizes minimalist animated graphics and simple shapes to depict the common experience of searching for answers online when faced with medical concerns. The visual design is simple and clean, but effective. This video uses a bright color palette, emphasizing the yellow of the text to make it stand out.
The visual style of the video is able to communicate the objective of the video, which is to raise awareness about the importance of seeking diagnosis for rare diseases. The narrative of the video follows the journey of someone who is experiencing symptoms that they initially dismiss as minor, but ultimately lead to a rare disease diagnosis. The tone of the video is optimistic and hopeful, conveying the message that with proper diagnosis and treatment, people with rare diseases can live fulfilling lives.
17. Noonday Collection
Noonday Collection is a marketplace that connects artisans around the world with customers. This video is designed to encourage people to join Noonday Collection as an ambassador.
Video Design - The video incorporates animated graphics of a woman. The video uses bright, cheerful colors and a minimalist design. The Company Production Idea video conveys the idea that women can make a difference by becoming a Noonday Collection ambassador. The video shows a woman pushing the world forward by supporting artisans.
The video uses bold, bright colors and a simple design style to emphasize the message. The video's tone is hopeful and encouraging. The minimalist visuals in the video are meant to draw attention to the woman's actions, which highlight the brand's mission of empowering women and supporting artisans around the world.
18. PGE
PGE is an energy company that aims to provide reliable and sustainable energy for its customers. This video is designed to inform customers about the connection between energy usage and the types of energy sources used.
Video Design - This video employs a simple yet effective design style, using 3D animated graphics to illustrate the concept of energy usage. The visuals are clean and clear, with a minimalist approach. The animations are smooth and engaging, with subtle movements that add visual interest. This "Teaser Explainer Company Video" effectively introduces the topic of energy use with a visual story.
The animation effectively brings to life the concept of energy use, how it changes throughout the day and the impact it has on the energy grid. The minimalist design and concise narration create a positive and approachable tone. The video's visual style successfully communicates the message that small shifts in energy usage can have a positive impact on the environment. The animated visuals create a clear and engaging way to understand the connection between energy use, time, and sustainability. This approach allows for a complex topic to be presented in a simple and relatable way, appealing to a broad audience.
19. FinGo
FinGo is the next generation of identity authentication, accessible to everyone. This video is designed to showcase how FinGo can be used to make the world a more secure and easier place.
Video Design - This Company marketing video uses bright, bold colors and simple animations to convey the message. The video features illustrations of everyday activities such as shopping, riding a bike and the use of FinGo to connect these activities. The video is designed to be engaging and easy to understand, demonstrating how FinGo can be used to make these activities simpler.
The video uses an upbeat and optimistic tone to convey its message about a more secure and easier future. The use of illustrations and animations throughout the video creates a simple and engaging experience for the viewers, highlighting the ease of use and the benefits of using FinGo in the real world. The animation style used to represent the product is simple and modern, which complements the messaging of the video and the overall FinGo brand.
20. CSL
CSL is a global biotherapeutics company that develops and delivers innovative biotherapies. This video is designed to show the company's history, commitment to innovation, and how they impact the lives of others.
Video Design - This Animated Brand Explainer Video uses a clean, minimalist design style. It features a simple color palette of gray, white, and gold. There are simple animated graphics with a focus on text. The video is visually appealing and easy to understand.
The video uses minimalist graphics and text-heavy content to demonstrate CSL's commitment to innovative biotherapies. It uses a timeline to show how the company has evolved and innovated throughout history. The video is highly engaging and impactful because it highlights the positive impact the company has on people's lives. The tone of the video is optimistic, inspiring, and passionate. Overall, the video effectively communicates the brand's values and objectives.
21. Pinkerton
Pinkerton delivers crime data, granular detail, and insights ahead of other sources in the UK. This video is designed to explain how Pinkerton delivers this service.
Video Design - Pinkerton utilizes a sleek, modern visual style with a focus on data visualization. The video uses a series of animation sequences to communicate the benefits of its solution, such as the use of data science and data modeling. The video uses a simple design style with an emphasis on white backgrounds and clean, modern fonts, making it an excellent Company Marketing Sample video.
The video uses data visualizations like the falling papers and jigsaw puzzles to communicate the value of the service. This style of video creates a sense of urgency and excitement while conveying the idea that Pinkerton offers a more accurate and timely solution. This style also creates a sense of trust and reliability for the audience, communicating the idea that Pinkerton is a company that utilizes the latest in data science and technology. The tone of the video is professional and informative, and the visuals align perfectly with the message, making it an effective marketing tool for Pinkerton.
22. U
Integrated Marketing Solutions (U) is a company that helps businesses connect with their customers by using personalized communication across multiple media channels. The video is designed to highlight how this strategy helps brands stand out and get remembered in the digital world.
Video Design - This video is a great example of a Values Driven Company Video. The clean, crisp design and use of simple animation give the video a modern and professional feel. It is a great example of a value-driven video and has the visual design that can capture the attention of the audience. It has a professional and modern feel.
This style helps to create a strong connection between the viewer and the company's brand. It also uses a simple, yet effective, narrative, to communicate the company's message. The video uses the visuals to show how the company's solutions can help businesses to achieve their goals. The video has a reassuring and confident tone, that resonates with potential clients.
23. Kubota
Kubota is a company that has been working for over a century to address social issues related to food, water, and the environment. This video is designed to introduce GMB2030, Kubota's long-term vision that outlines the role the company will play in confronting these issues.
Video Design - The video uses a clean and minimalist visual design to communicate Kubota's values as a values driven company. A timeline of the company's history is shown through illustrations that showcase Kubota's commitment to innovation and solutions. The animation is smooth, simple, and uses an appealing color palette of white and teal that highlights the key areas of focus for Kubota.
The video uses an animated style that reflects Kubota's focus on innovation and sustainability. The simplicity of the design, with the use of minimal graphics and animations, creates a clear and concise message. The tone is positive and aspirational, emphasizing Kubota's dedication to creating a sustainable future. The video concludes by highlighting Kubota's commitment to becoming a global major brand that earns the trust of its customers by making the greatest contribution to society. This is communicated through a simple and memorable visual of the GMB2030 vision.
24. FSGImpact
FSGImpact is a company that helps organizations address complex social problems. This video is designed to illustrate how collective impact can help solve these issues.
Video Design - The video uses a minimalist style with bright colors and simple graphics. These elements are combined to create a clean and modern look, which is a strong characteristic of a Animated Brand Explainer Video. The animation is simple but effective, using a mix of still images and subtle transitions. The video uses simple shapes and flat colors to represent complex concepts like social issues and solutions. This design approach makes the video engaging and accessible to a wider audience.
The video effectively uses visuals to communicate its message, with the goal of showing how collective impact can help solve problems. The visual style of the video conveys a sense of optimism and collaboration. The use of bright colors, simple graphics, and positive messaging creates a hopeful and encouraging tone. By using simple visuals, the video effectively communicates the complexity of social problems and the need for a collaborative approach to solve them.
25. Justice
Justice is a non-profit organization dedicated to providing information about international justice, transitional justice, and the fight against impunity. The video is designed to introduce Justice's work, highlighting the complexities of transitional Justice and the need for information.
Video Design - This Animated Brand Explainer Video uses striking, bold visuals to depict the challenging realities of conflict and post-conflict societies. The animation style, featuring simple silhouettes and bold colors, creates a powerful contrast between the starkness of the situations depicted and the hope for a better future. The use of imagery like a tug-of-war, a military vehicle, and falling figures conveys the weight of the past and the fragility of the present.
The simple and engaging design style of the video effectively communicates the complex issues of Justice and reconciliation. The stark visual language and the powerful imagery resonate with viewers, underscoring the importance of information and justice in navigating the aftermath of conflict. The video's tone is both serious and hopeful, emphasizing the need for understanding and transparency in transitioning from violence to peace.
26. Process Street
Process Street helps organizations create and automate processes, improving efficiency and workflow management. The video is designed to showcase the platform's features and demonstrate its ease of use.
Video Design - The video starts with a visually captivating animation of workflow processes. The animated elements are simplified, colorful, and engaging. The viewer quickly understands the complexity of workflows that Process Street solves. The video then transitions to scenes of individuals using Process Street, demonstrating its intuitiveness. This Company Ad Sample video effectively uses animated elements, a modern color scheme, and realistic visuals to highlight the key benefits of Process Street.
The video uses a friendly, upbeat tone, showing how Process Street can simplify complex processes. The animation and visual style convey the feeling of efficiency and control. This visual style, combined with the clear narrative of the video, encourages viewers to learn more about Process Street and how it can streamline their workflows.
27. Infineon
Infineon is a world leader in semiconductor solutions that are driving innovation across various industries, including automotive. The video is designed to introduce the AutoDrive project, which is a European initiative focused on revolutionizing automotive design through innovative solutions and advancements.
Video Design - The video uses an engaging and effective visual style to communicate the company's message. It starts with a simple animation, a hand opening a door, which then leads to a map of Europe highlighting the collaboration of different semiconductor companies, suppliers, and research institutions. This approach helps to establish the scope and complexity of the AutoDrive project, while also highlighting Infineon's leadership and its role in the consortium.
The use of bright colors, clean lines, and simple animations creates a modern and professional look, which is consistent with the company marketing sample video style, and effectively communicates Infineon's commitment to driving the future of automotive design. The video tone is optimistic and confident, highlighting the potential impact of the AutoDrive project in creating a new future of mobility. The use of the phrase "Knock, knock" at the beginning of the video introduces the AutoDrive project as an opportunity to unlock a new era in the automotive industry. The animation of a car driving towards the sun further reinforces the video positive tone and emphasizes the project's forward-thinking approach to automotive design.
28. Thermo Fisher
Thermo Fisher is a company that helps customers transform cells into life-saving cell therapies. The video is designed to showcase Thermo Fisher's ability to facilitate cell and gene therapy journey from research to commercialization.
Video Design - This video uses a simple and clean design style. The animation uses line art and simple, bold colors to effectively highlight the benefits of working with Thermo Fisher. This is a good Animated Brand Explainer Video because the visual style is clean and straightforward and the color scheme is easy on the eyes. The video uses simple animations to illustrate points that make this an effective introductory video.
This minimalist approach allows the focus to remain on the narrative and the value proposition, while the simple animations, such as the illustration of a cell therapy journey from vein to vein, clearly communicate the company's expertise and its ability to help customers realize their vision of transforming cells into life-saving therapies. The tone of the video is informative and confident, conveying a sense of expertise and reliability, creating trust in the company's ability to deliver on its promises.
29. HORNE
HORNE is building the Wise Firm, which is their company culture. This video is designed to explain what the Wise Firm is, how they are building it, and why.
Video Design - This Animated Brand Explainer Video utilizes a mix of simplistic graphics and animation to communicate the Wise Firm concept. The graphics are clean and modern, using a minimalist color palette of white, grey, and blue. The font is bold, sans-serif, and easy to read. These elements add a professional and approachable tone to the video.
The visual style of the video effectively drives the video goal. The use of minimal animation and simple graphics adds a touch of formality, which aligns with the idea of building a strong foundation and a stable future. The visuals are engaging and easy to understand, allowing viewers to grasp the core idea without getting bogged down by complex imagery. The clear, concise, and engaging narrative highlights the key features of the Wise Firm.
30. Deloitte Animated Brand Explainer Video
Deloitte's video is designed to explore the shift in personal mobility, where self-driving cars are just the beginning.
Video Design - The video employs a clean and modern design style using a combination of flat illustrations and animated elements. The city is depicted in a futuristic style with a focus on technology and transportation. The graphics are bold and sharp, with a consistent color palette of blue, green, and white.
This design style successfully communicates the idea of a “smart city†that is efficient, innovative, and connected, making this a great “Company Ad video.†The use of simple, yet modern, graphics helps the audience understand the complex idea of personal mobility and the impact it will have on cities. The consistent design throughout the video creates a cohesive experience that emphasizes Deloitte's expertise in this field. The video tone is optimistic and forward-looking, implying that the future of mobility is bright and filled with possibilities.
Key Takeaways
Explainer Video Content
Explainer Video Content
Crafting a high-quality animated brand explainer video requires a strategic blend of creativity and clarity. It's about transforming complex ideas into engaging narratives that resonate with viewers and leave a lasting impression.
Compelling Storyline:
A strong narrative arc is crucial. It should introduce a problem, present your brand as the solution, and showcase the positive outcomes. Think of classic storytelling structures like the hero's journey to captivate your audience.
Visual Storytelling:
High-quality animation and design are essential. Use visuals to complement your narrative, explain complex concepts, and evoke emotions. Consider the color palette, character design, and overall aesthetic to ensure it aligns with your brand identity.
Crystal-Clear Message:
Define your brand's value proposition concisely. What problems do you solve? What benefits do you offer? Ensure your message is easily understood by your target audience.
Strong Call to Action:
Don't leave viewers wondering what to do next. Direct them to your website, encourage them to sign up for a free trial, or prompt them to learn more. A clear and compelling call to action is crucial for driving conversions.
Funnel Integration
An animated explainer video is a versatile asset that can enhance your marketing funnel at every stage, guiding your audience from initial awareness to conversion.
Top of the Funnel (Awareness):
Use your video to introduce your brand and highlight a common problem your target audience faces. For example, a software company could create a video showcasing the frustrations of managing projects with outdated tools.
Middle of the Funnel (Consideration):
Showcase your product or service as the solution to the problem introduced earlier. Highlight key features, benefits, and differentiators. The software company could demonstrate how their platform streamlines project management and improves team collaboration.
Bottom of the Funnel (Decision):
Build trust and encourage conversions by showcasing customer testimonials, highlighting your unique selling proposition, and reiterating your call to action. The software company could feature a satisfied customer discussing the positive impact of their platform on their business.
Winning Explainer Strategy
A winning strategy for your video hinges on a deep understanding of your target audience and clearly defined goals.
Define Objectives:
What do you want to achieve with your video? Increased brand awareness? Lead generation? Website traffic? Clearly defined objectives will guide your video's content and call to action.
Understand Your Audience:
Who are you trying to reach? What are their pain points, motivations, and preferred communication styles? Conduct thorough market research and create buyer personas to gain valuable insights.
Visual Storytelling:
Collaborate with skilled animators and designers to create a visually captivating experience that aligns with your brand identity and resonates with your target audience. Consider the use of color, imagery, and animation style to evoke the desired emotions.
Compelling Call to Action:
Guide viewers towards the desired action. Make it clear and easy for them to take the next step, whether it's visiting your website, signing up for a newsletter, or requesting a demo.
B2B Explainer Video
Crafting an effective explainer video for a B2B audience requires a nuanced understanding of their specific needs and priorities.
Focus on Business Value:
Clearly demonstrate how your product or service solves specific business challenges faced by your B2B audience. For example, a cybersecurity company could showcase how their solution protects businesses from data breaches and minimizes financial losses.
Data and Insights:
Incorporate relevant data points, industry statistics, and case studies to support your claims and demonstrate the tangible impact of your offering. Instead of simply stating that your solution improves efficiency, show quantifiable results achieved by other businesses.
Professional Tone and Style:
Maintain a professional tone and visual style that aligns with your brand's image and resonates with the expectations of a B2B audience. Avoid overly casual language or visuals that might not be appropriate in a professional context.
Targeted Call to Action:
Tailor your call to action to encourage B2B-specific conversions, such as scheduling a demo, requesting a quote, or downloading a white paper.
Boost Marketing & Sales
An animated explainer video can be a powerful tool for enhancing your marketing and sales efforts, boosting engagement, simplifying complex concepts, and driving conversions.
Lead Generation:
Embed your video on landing pages with lead capture forms to attract potential customers and gather valuable contact information. Offer a free resource, such as an ebook or webinar, in exchange for their email address.
Sales Enablement:
Use your video during sales presentations to captivate prospects and make your pitch more engaging and persuasive. Visuals can help simplify complex concepts and make your message more memorable.
Product Education:
Create videos that explain your product's features, benefits, and use cases in a clear and concise way. This can be particularly helpful for complex products or services.
Customer Support:
Use animated videos to answer frequently asked questions, provide troubleshooting guides, and offer self-service support options. This can reduce the burden on your customer support team and improve customer satisfaction.
Explainer Video Types
The world of animated explainer videos offers a diverse range of styles to align with your brand's personality and message.
2D Animation:
Versatile and engaging, 2D animation is ideal for explaining complex concepts, showcasing product features, and crafting captivating narratives. Think of classic cartoon styles or modern, minimalist designs.
3D Animation:
Creates realistic environments and showcases products in intricate detail. Ideal for showcasing products with complex functionalities or creating a cinematic feel.
Whiteboard Animation:
Simple and engaging, whiteboard animation is perfect for explaining processes, breaking down complex ideas, and creating a sense of authenticity through its hand-drawn aesthetic.
Motion Graphics:
Dynamic and visually appealing, motion graphics are ideal for highlighting key messages, creating eye-catching transitions, and adding a touch of modern sophistication.
Kinetic Typography:
Focuses on text and motion, making it perfect for emphasizing key messages, creating a memorable impact, and adding a touch of artistic flair.
Stop Motion Animation:
Unique and whimsical, stop motion is ideal for showcasing products in a playful way, telling stories with a handcrafted feel, and adding a touch of personality to your brand.
Engage & Convert
A strategically crafted animated explainer video can captivate your target audience and drive conversions by transforming passive viewers into engaged participants.
Storytelling:
Craft a narrative that resonates with your audience's pain points, aspirations, and desires. Use storytelling techniques like conflict, resolution, and character development to keep them hooked.
Visual Appeal:
Leverage high-quality animation, vibrant colors, and captivating imagery to create a visually stunning experience that leaves a lasting impression. Consider the use of humor, emotion, and surprise to keep viewers engaged.
Clear Call to Action:
Tell your viewers exactly what you want them to do next. Make it clear and easy for them to take the desired action, whether it's visiting your website, downloading a resource, or contacting your team.
Interactive Elements:
Consider incorporating quizzes, polls, and clickable elements to elevate engagement. Interactive elements can transform passive viewing into an active experience, boosting engagement and driving conversions.
Short-Form Explainer
In today's fast-paced world, brevity is key. Crafting a short-form animated explainer video that captivates and converts requires a laser focus on clarity, conciseness, and visual impact.
Distill Your Message:
Identify the core message you want to convey. What are the most crucial points your audience needs to understand? Prioritize clarity and conciseness, ensuring every second counts.
Concise Narrative:
Craft a narrative that gets to the point quickly, avoiding unnecessary fluff or tangents. Think of it as a concise elevator pitch brought to life through animation.
Visual Storytelling:
Use strong visuals, dynamic transitions, and eye-catching animation to keep viewers engaged and reinforce your message. Visuals can convey information quickly and memorably.
Strong Call to Action:
Conclude with a clear and compelling call to action, prompting viewers to take the next step in their journey with your brand. Make it easy for them to act on the information they've just received.
Multi-Platform Integration
An animated explainer video is a versatile asset that can amplify your multi-platform marketing campaign, ensuring your message reaches your target audience wherever they are.
Website Integration:
Embed your video on your website's homepage, product pages, or landing pages to capture attention, explain your value proposition, and guide visitors towards conversion.
Social Media:
Share your video on platforms like Facebook, Instagram, LinkedIn, and Twitter. Optimize the video for each platform's specific format and audience. Use engaging captions and relevant hashtags.
Email Marketing:
Incorporate your video into your email marketing campaigns to increase engagement, click-through rates, and drive traffic to your website or landing pages. Use a compelling thumbnail image and a clear call to action.
Paid Advertising:
Use your video as part of your paid campaigns on platforms like YouTube, Facebook, and Instagram to reach a wider audience and drive targeted traffic. Consider using different video lengths and formats for different platforms.
Brand Story & Connection
An animated explainer video, when infused with authenticity and heart, can be a powerful tool for telling your brand story and forging a genuine connection with your audience.
Share Your Values:
Communicate your brand's values, mission, and vision in a way that feels relatable and human. Let your audience see the people behind the brand and the passion that drives you.
Evoke Emotions:
Use animation to bring your brand's personality to life and create a memorable and impactful experience for your viewers. Consider using music, sound effects, and voiceover to enhance the emotional impact.
Highlight the Customer Journey:
Showcase how your brand helps customers achieve their goals, overcome challenges, and live better lives. Use storytelling to illustrate the positive impact your brand has on its customers.
Brand Personality:
Infuse your video with your brand's unique personality. Whether it's playful, sophisticated, or down-to-earth, let your brand's voice shine through in the animation style, music, and voiceover.
Customer Journey Support
An animated explainer video can be a valuable asset throughout the customer journey, enhancing their experience at every touchpoint and fostering a deeper connection with your brand.
Onboarding:
Welcome new customers with an engaging onboarding video that guides them through your product or service, making them feel valued and empowered from the start.
Product Education:
Create videos that simplify complex features, demonstrate benefits, and empower customers to get the most out of their purchase. Use visuals to make instructions clear and easy to follow.
Customer Support:
Use animated videos to provide clear and concise answers to frequently asked questions, troubleshooting guides, and other helpful resources that empower customers to solve problems independently.
Testimonials and Success Stories:
Showcase customer testimonials and success stories through animated videos, building trust, credibility, and social proof for your brand. Use visuals to make these stories more engaging and relatable.
Industry Specific Explainer
Crafting an effective animated explainer video requires a deep understanding of your target audience and the nuances of their respective industries.
Target Audience:
Identify the specific target audience within each industry and tailor your message to resonate with their unique needs, challenges, and aspirations.
Industry Trends:
Stay abreast of the latest trends, challenges, and opportunities within each industry. Your video should demonstrate that you understand their world and can offer relevant solutions.
Competitive Analysis:
Analyze your competitors' videos and identify what works well and what could be improved. How can you differentiate your brand and stand out in a crowded marketplace?
Visual Style:
Choose a visual style that aligns with the industry's aesthetic and expectations.
Language and Terminology:
Use language and terminology that is relevant to the industry and resonates with your target audience. Avoid jargon or technical terms that might alienate viewers.
Brand Differentiation
In a crowded marketplace, standing out is crucial. A strategically crafted animated explainer video can be your secret weapon. It's about showcasing your unique brand story and captivating your audience with visuals that resonate.
Craft a Compelling Narrative:
What makes your brand tick? What are your core values? Instead of just listing features, weave a narrative that highlights your brand's journey, mission, or the problem you solve for customers. Consider using a problem/solution approach or even a hero's journey framework to engage viewers emotionally.
Visuals that Speak Volumes:
Your visual style should be a reflection of your brand's personality. Are you playful and fun or sophisticated and minimalist? Choose an animation style (2D, 3D, whiteboard) that aligns with your brand identity and resonates with your target audience. For example, a tech startup might opt for sleek motion graphics, while a children's brand might choose vibrant 2D animation.
Communicate Your Value:
Clearly articulate what makes your brand the better choice. What unique benefits do you offer? Don't be shy about highlighting your strengths and how you address customer needs better than the competition.
Build Trust with Stories:
Feature satisfied customers sharing their positive experiences. Authentic testimonials can be incredibly persuasive and build credibility for your brand.
Establish Expertise:
Subtly demonstrate your industry knowledge within the video. This can be achieved through the language you use, the insights you share, or even by visually showcasing your process or expertise in action.
Explainer Video Defined
Imagine a captivating mini-movie that introduces your brand, product, or service in a way that's both informative and entertaining. That's the essence of an animated brand explainer video. It's about using the power of animation to simplify complex ideas and leave a lasting impression.
Animation in Action:
Explainer videos leverage various animation styles, from the classic charm of 2D animation to the immersive realism of 3D, or even the engaging simplicity of whiteboard animation. The choice depends on your brand and message.
Storytelling at its Core:
A good explainer video isn't just about visuals; it tells a story. It might be the story of your brand's origin, the problem your product solves, or the journey your customer takes with your service.
Crystal Clear Messaging:
The goal is to communicate your brand's value proposition concisely and memorably. What are your key benefits? What makes you unique? The video should answer these questions in a way that resonates with your audience.
Driving Action:
A strong explainer video includes a clear call to action. Do you want viewers to visit your website, request a demo, or make a purchase? Guide them towards the next step in their journey.
Explainer Video Benefits
In today's digital age, where attention spans are fleeting, animated explainer videos offer a powerful way to cut through the noise and engage your audience. They go beyond static text and images, bringing your brand's story to life in a dynamic and memorable way.
Simplifying the Complex:
Animation excels at breaking down intricate ideas into easily digestible visuals. Whether you're explaining a technical product or a complex service, animation can make it easier for your audience to understand.
Boosting Brand Awareness:
A well-crafted explainer video can significantly enhance brand recall. By showcasing your brand's personality, values, and unique selling points, you create a stronger brand identity in the minds of your viewers.
Driving Conversions:
Explainer videos are proven lead generation tools. By educating potential customers about your offerings and demonstrating their value, you can effectively guide them towards making a purchase or taking another desired action.
Increased Engagement:
Animated videos are inherently more engaging than static content. They capture attention, hold interest, and can significantly increase the time visitors spend on your website or social media pages.
Explainer Video Importance
In a competitive landscape, businesses need every advantage they can get. An animated explainer video is no longer a "nice-to-have" but a strategic asset that can drive tangible results and contribute to your bottom line.
Improved ROI:
Explainer videos can significantly boost your return on investment. By increasing conversions, reducing customer support costs, and improving brand awareness, they can generate a positive impact on your overall business performance.
Standing Out from the Crowd:
In a sea of sameness, an explainer video can help you differentiate your brand and capture the attention of potential customers. It's a way to showcase your unique personality and value proposition in a compelling and memorable way.
Increased Sales:
By effectively communicating the benefits of your product or service and addressing customer pain points, explainer videos can directly influence purchasing decisions and drive sales growth.
Reduced Customer Support Costs:
Clear and concise explainer videos can answer common customer questions, reducing the need for extensive customer support interactions. This can lead to significant cost savings and improved customer satisfaction.
Research & Identify
Choosing the right type of explainer video is crucial for maximizing its impact. It's about finding the perfect match between your brand's personality, your target audience's preferences, and your budget.
Know Your Audience:
Start by understanding your ideal customer. What are their demographics, interests, and online behavior? This research will guide you towards a video style that resonates with them. For example, a younger audience might appreciate a more vibrant and fast-paced animation style.
Define Your Message:
What are the key takeaways you want viewers to remember? Is it your brand's story, a specific product feature, or a problem you solve? Clarity of message will help you choose the most effective animation style.
Explore Animation Styles:
Research different styles like 2D animation, 3D animation, whiteboard animation, motion graphics, and stop motion. Each has its own unique feel and is suited for different purposes.
Analyze the Competition:
Take a look at what your competitors are doing. What animation styles are they using? What are their strengths and weaknesses? This analysis can help you identify opportunities to differentiate your brand.
Budget Wisely:
Different animation styles come with varying costs. Consider your budget and timeline when making your decision. Simpler styles like whiteboard animation can be more cost-effective than complex 3D animation.
Engagement & Interaction
An explainer video can be more than just a passive viewing experience. By incorporating interactive elements and encouraging social sharing, you can transform it into a powerful tool for boosting customer engagement.
Interactive Elements:
Consider adding quizzes, polls, clickable hotspots, or branching narratives to your video. These elements encourage active participation and make the experience more memorable. For example, a quiz at the end of the video can test viewer understanding and reinforce key messages.
Social Sharing Made Easy:
Include social sharing buttons directly within the video player and encourage viewers to spread the word. Word-of-mouth marketing can be incredibly effective, especially when fueled by engaging content.
Feedback is Your Friend:
Don't be afraid to ask for feedback. Encourage viewers to leave comments, share their thoughts, and engage in conversations about your brand and your video. This valuable feedback can inform future content creation.
Personalization Matters:
Whenever possible, tailor your video content to specific audience segments. Address their unique needs, interests, and pain points. Personalization can significantly enhance engagement and foster a stronger connection.
Compelling Hook
In the age of short attention spans, your explainer video needs to make a strong first impression. The opening seconds are crucial for hooking your audience and making them want to see more.
Start with a Bang:
Open with something that immediately grabs attention. This could be an intriguing question related to your audience's pain points, a bold statement about your brand's mission, or a visually striking scene that piques their curiosity.
Highlight a Problem:
Immediately address a common challenge your target audience faces. By demonstrating that you understand their needs, you establish relevance and capture their interest.
The Element of Surprise:
Don't be afraid to be unexpected. Introduce a touch of humor, a surprising statistic, or an intriguing visual that disrupts expectations and makes viewers curious about what comes next.
Visual Storytelling:
Use the power of animation to your advantage. A captivating opening animation, a bold color palette, or a dynamic transition can instantly draw viewers in and set the tone for your video.
Multi-Touchpoint Communication
Your explainer video shouldn't be confined to a single platform. Use it strategically across multiple touchpoints to create a consistent and impactful brand experience.
Website Integration:
Embed your video on your website's homepage, product pages, or landing pages. It can serve as a powerful introduction to your brand, explain your value proposition, and guide visitors towards conversion.
Social Media Power:
Share your video on social media platforms where your target audience is most active. Craft engaging captions, use relevant hashtags, and consider running targeted ad campaigns to amplify its reach.
Email Marketing Boost:
Incorporate your video into your email marketing campaigns. A well-placed video can significantly increase open rates, click-through rates, and overall engagement with your emails.
Paid Advertising:
Use your video as part of your paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. This can help you reach a wider audience and drive targeted traffic to your website or landing pages.
Storyline Optimization
Creating the perfect explainer video often involves a process of testing and refinement. By experimenting with different storylines and narratives, you can optimize your video for maximum impact and conversions.
A/B Testing:
Create two versions of your video with variations in storyline, narrative, or call to action. Track their performance metrics to see which version resonates better with your audience and drives more conversions.
Video Analytics:
Utilize the analytics provided by your video hosting platform. Track metrics like watch time, engagement, drop-off points, and click-through rates to identify areas for improvement.
Customer Feedback:
Gather feedback from viewers through surveys, polls, or comment sections. Understand what they liked, disliked, and what could be improved. This valuable insight can guide your optimization efforts.
Iterative Optimization:
Embrace an ongoing process of testing, analyzing, and refining your video based on data and feedback. Continuously strive to improve its performance and maximize its impact on your marketing goals.
Seamless Customer Journey
An explainer video can be a valuable tool for guiding prospects through your marketing funnel, nurturing them from initial awareness to conversion and beyond.
Awareness Stage:
Use your video to introduce your brand, showcase your personality, and capture the attention of your target audience. Focus on piquing their curiosity and making them want to learn more.
Consideration Stage:
Educate prospects about your product or service, highlighting its benefits and addressing their pain points. Position your brand as the solution they've been searching for.
Decision Stage:
Showcase customer testimonials, highlight social proof, and reinforce your value proposition. Make it clear why choosing your brand is the right decision.
Post-Conversion:
Use your video for customer onboarding, providing ongoing support, answering frequently asked questions, and nurturing customer loyalty.
Brand Awareness & Leads
An explainer video can be a powerful tool for building brand awareness, capturing the attention of your target audience, and generating valuable leads for your business.
Invest in Quality:
Create a visually appealing and engaging video that reflects your brand's personality. High-quality animation and design can make a lasting impression.
Craft a Clear Message:
Communicate your brand's value proposition, key benefits, and unique selling points in a concise and memorable way. Focus on the problems you solve and how you make your customers' lives better.
Call to Action:
Tell viewers exactly what you want them to do next, whether it's visiting your website, signing up for your email list, or contacting your sales team.
Strategic Distribution:
Share your video across multiple channels where your target audience is active. This could include social media platforms, your website, email marketing campaigns, and paid advertising.
Customer Support & FAQs
An explainer video can be a valuable asset for providing customer support, empowering your customers to find the information they need quickly and easily.
Product Tutorials:
Create animated tutorials that guide customers through the features and functionality of your product or service. Animation can simplify complex concepts and make the learning process more engaging.
Troubleshooting Guides:
Develop animated guides that address common issues and provide step-by-step solutions. Visuals can make it easier for customers to follow along and resolve problems independently.
FAQ Videos:
Compile a library of frequently asked questions (FAQs) and answer them in a clear and concise way through animated videos. This can save your support team valuable time.
Customer Testimonials:
Showcase customer testimonials and success stories through animated videos, highlighting how your product or service has helped others.
