30 Animated Brand Explainer Video Examples To Engage Your Audience

Animated Brand Explainer Video Examples

1. World Microbe Forum

The World Microbe Forum is a beacon of innovation for the microbial sciences community. The video brilliantly showcases the platforms mission to connect global scientists and drive progress in this vital field. It's a testament to the power of visual storytelling, capturing the essence of collaboration through stunning animation and a captivating soundtrack.

It's an Animated Brand Explainer Video that truly inspires. The use of vibrant colors, dynamic transitions, and compelling visuals pulls the viewer into a world of scientific exploration. The video is a call to action, urging scientists to participate in the forum, where they can share their research, connect with peers, and push the boundaries of knowledge together.

2. Housing Europe Minimal Animated Explainer Video

Zensar's animated brand explainer video masterfully presents a suite of solutions for insurance carriers. The visuals effortlessly guide viewers through core modernization, automation, and digital transformation, highlighting how Zensar helps reduce total cost of ownership. The animation of the FNOL mobile app, alongside vibrant 2D elements, showcases the ease of use and seamless customer experience provided by Zensars digital capabilities.

The clean aesthetics and dynamic transitions create a visually compelling narrative. Zensar's expertise is reinforced through concise messaging and impactful visuals, including partnerships with leading cloud providers. This video inspires insurance carriers to embrace digital transformation by showcasing the potential for increased customer satisfaction and operational efficiency.

3. Geely 2D Animated Explainer Video

In this Animated Brand Explainer Video, we love how Geely captures the essence of International Women's Day with inspiring visuals and a powerful narrative. The vibrant color palette and minimalist animation style create a positive, celebratory mood that resonates deeply. The video cleverly showcases diverse female figures in roles ranging from engineering to management, highlighting their invaluable contribution to Geely's success. The subtle visual metaphors, like the flowing hair and the awarding ceremony, add emotional depth, making this a truly inspiring video. We all are reminded of the importance of respecting, empowering, and elevating women in all aspects of life.

4. Cisco 2D Animated Brand Video

In this powerful Animated Brand Explainer Video, Cisco masterfully weaves together the core elements of a better future for healthcare. We all envision a world where technology enhances patient experiences and fosters collaboration among professionals, and this video encapsulates that dream.

The clean animation and vibrant color palette create a sense of optimism and progress. It showcases Cisco's commitment to connecting healthcare while inspiring a sense of shared responsibility in shaping a healthier tomorrow.

5. Acuity Corporate Animated Video

In this Animated Brand Explainer Video, we appreciate Acuity Knowledge Partner's dynamic approach to showcasing their expertise in the financial services sector. The video masterfully uses motion graphics to highlight the rapid evolution and disruption the industry faces, emphasizing the importance of innovation. We love how the vibrant color palette and upbeat music create an energetic and forward-thinking atmosphere.

Acuity Knowledge Partners effectively communicates their 20 years of experience and commitment to driving client revenue. The video underscores their BEAT platform and services like tailored research and data analytics, illustrating how they empower companies to Do More With Less. The visual metaphors, like the rocket symbolizing transformation and interconnected circles representing technology integration, are simple, clear, and memorable, making this video a powerful example of a concise and compelling brand narrative.

6. Litum Animated Business Explainer

In 2004, something remarkable took root alongside the Mars landing and Facebook's launch: Litum. We love how this explainer animated brand video captures the company's origin story with playful visuals and a clean animation style. The vibrant color palette and dynamic transitions keep the viewer engaged as we learn about Litum's journey from its inception to its global reach.


Litum's mission to optimize operations, increase efficiency, and reduce costs for businesses is clear. This video showcases their state-of-the-art location tracking solutions and their commitment to empowering clients to shape their future. We are captivated by the strategic use of visual metaphors, like the rocket landing and the flourishing plant, which perfectly symbolize innovation and growth.

7. Boyd 3D Animated Brand Explainer

In this Animated Brand Explainer Video, we witness the transformative power of design and collaboration in the medical wearable industry. The video masterfully demonstrates Boyd's innovative solutions, from concept to creation, through visually striking 3D animations. We appreciate the way the video seamlessly integrates technical details with compelling visuals, making complex information accessible and captivating.

The strategic use of color, music, and voice-over enhances the storytelling, creating a truly immersive experience. Boyd's dedication to high-quality materials and manufacturing is further reinforced by the prominent display of the 3M Preferred Converter badge, instilling trust and confidence in their expertise. This video sets a new standard for brand explainer videos, inspiring us to embrace creativity and innovation in our own projects.

8. MSD Careers 3D Animated Explainer Video

We admire the slick, minimalist animation style of this Superfluid explainer video. The visuals are crisp, and the dynamic pace effectively conveys the complex concept of programmable money streams. We love how the use of vibrant colors like green, blue, and purple against a clean white backdrop creates a modern and futuristic aesthetic. It grabs the viewer's attention from the start with familiar app icons.

The overturned shopping cart provides an impactful visual metaphor for the limitations of current payment systems. This animated brand explainer video then effortlessly transitions into showcasing Superfluid's innovative solution, highlighting its potential to revolutionize the financial landscape. The clear call to action invites viewers to explore Superfluid's dashboard.

9. GE Animated Explainer Video Example

GE is a global energy leader providing equipment, solutions, and services to the power sector. This Animated Brand Explainer Video is designed to showcase the company's commitment to a low-carbon future, and how its gas power solutions play a crucial role in achieving zero emissions.

Video Design - This Animated Brand Explainer Video uses a blend of simple and engaging visuals to create a strong narrative. Bright colors and clean animation styles make the video visually appealing, while the imagery emphasizes the company's focus on renewable energy solutions, including wind turbines and solar panels.

The video effectively communicates its message through well-chosen graphics, highlighting the interconnected nature of renewable and gas power. The use of bold and dynamic visuals like the spinning wind turbines adds a sense of dynamism and urgency to the narrative, conveying the critical need for rapid action on climate change.

10. Comarch Creative Animated Marketing - Boost brand awareness subtly

The sophisticated visual storytelling in Comarch's Animated Brand Explainer Video immediately captivated us. The video masterfully weaves together 2D character animation and intricate 3D visualizations of network optimization, crafting a powerful message of sustainability. We love the impactful imagery of the expanding network overlaid on a glowing globe.

This artistic approach transcends a simple product explanation, painting a compelling picture of a future where technological advancement aligns with ecological responsibility. Comarch's innovative solution shines as a beacon of hope, inspiring us to believe in a greener tomorrow for the telecom industry.

11. Mavenir 3D Animated Explainer

We admire how this animated brand explainer video for Mavenir masterfully conveys complex technological concepts through high-quality 3D animation, dynamic editing, and a futuristic visual style. The video effectively highlights Mavenir's global presence, innovation (500+ patents), and leadership in 5G solutions. We love the seamless integration of text animations within a 3D circuit board environment and the visualization of Any Cloud and All Software concepts.

The montage of military personnel using cutting-edge technology for communication and operations reinforces Mavenir's commitment to supporting the Department of Defense. The emphasis on tactical cloud-based computing, intelligent control, and Network Intelligence-as-a-Service creates a sense of trust and confidence in their offerings. The call to action, Trust the Future, resonates strongly with the target audience.

12. Digital Marketing Institute 2D Animated Marketing

If you're an educational institution struggling to adapt to the evolving digital landscape and shifting student demographics, look no further than this Animated Brand Explainer Video from Educatr. The video cleverly uses animation to illustrate the challenges institutions face, from enrollment and curriculum to brand awareness. This video grabs attention.

What's impressive is how Educatr uses a simple rolling ball metaphor to represent navigating these complexities. The video culminates with a visual representation of Educatr's holistic approach, encompassing data analytics, marketing, and branding. The Grow Smarter tagline leaves a lasting impact, assuring institutions that Educatr is their partner in achieving sustainable growth.

13. CRRC Motion Graphics Explainer

In this animated explainer video, we appreciate how effectively BlueYonder showcases the benefits of its Warehouse Tasking software. The clean, 2D animation style with its consistent blue branding creates a professional and engaging experience. We love how the video uses visual metaphors, like a calendar graphic representing time saved, to reinforce the value proposition.

The narration seamlessly guides the viewer through the software's key features, including task prioritization, resource allocation, and capacity smoothing. The upbeat music maintains an optimistic tone throughout, creating an inspiring example of software promotion. The clear call to action encourages viewers to learn more, leaving a lasting impression.

14. Firebase Explainer Video Animation - Drive engagement implicitly

Low battery anxiety isn't the only relatable crisis out there. Developers face their own pressures in a competitive market, and Firebase understands that. This Animated Brand Explainer Video deftly portrays the challenges developers face, emphasizing how Firebase offers solutions.

The video’s smart design, blending 2D graphics with dynamic transitions, quickly communicates Firebase's value. It celebrates community and collaboration, fostering a sense of partnership with developers. This example demonstrates how effective design can transform complex topics into easily digestible, memorable messages, positioning Firebase as the trusted solution for app development success.

15. EQT

EQT is a global private equity firm that invests in a variety of industries, including agriculture and fishery, food processing, industry, and the oil, gas and mining industry. The video is designed to provide general, high-level information about the business and operations of EQT, including the types of companies it invests in.

Video Design - This video is a great example of a Animated Brand Explainer Video. The visual design uses simple, flat illustrations that depict the work of the people that are the primary target audience of EQT. The graphics are used effectively to represent the different industries that EQT works with, including fishing, construction, and mining. The graphics are minimalist, and the color scheme is fairly neutral. The colors chosen are a good representation of the industries in which EQT invests. The overall tone of the video is positive and optimistic.

The video uses the graphic style and animations to effectively communicate the work that EQT does. The animation is simple and straightforward, which makes it easy for viewers to understand. The video's visual design successfully communicates the goal of the video which is to showcase the different industries that EQT works with. The use of simple and clean visuals helps to reinforce the overall message of the video, which is that EQT is a company that is committed to investing in businesses that have a positive impact on the world.

16. Sanofi Animated Explainer Showcase

We find this animated brand explainer video compelling, visually engaging, and emotionally resonant. It powerfully conveys the frustrating journey of rare disease diagnosis through impactful visuals and simple yet powerful messaging, capturing the uncertainty and the lengthy timeline. The increasing number of locations plotted on the globe profoundly underscores the scale of impact rare diseases have, driving home the significance of research. Sanofi Genzyme's commitment shines through as a beacon of hope.

The minimal aesthetic paired with symbolic iconography, set against a soft color palette, creates a calming yet urgent tone. We love the use of the turning calendar pages, marking the relentless passage of time against the backdrop of inconclusive tests and treatments. This creative approach elevates the message and makes it universally relatable, inspiring confidence in Sanofi Genzyme's dedication to finding solutions.

17. Noonday Collection Minimalist Animated Explainer - Inspire emotional connection implicitly

The sheer visual impact of this Animated Brand Explainer Video is captivating, using a simple yet powerful metaphor to convey complex emotions. The quick cuts, changing colors, and energetic music create a sense of urgency, mirroring the frantic pace of modern life.

The woman at the center becomes an embodiment of resilience, showing how we can find strength even when burdened. Organic Valley cleverly connects with its audience on an emotional level, encouraging self-care without explicitly mentioning its product.

18. PGE

This Brand Animated Explainer Video is a brilliant example of how to communicate complex ideas in a simple and engaging way. It uses 3D animation to illustrate the connection between energy usage and the types of energy sources used. The visuals are clean and minimalist, and the animations are smooth and engaging.

Video Design - The animation brings to life the concept of energy use, showing how it changes throughout the day and the impact it has on the energy grid. The minimalist design and concise narration create a positive and approachable tone.

The video's visual style successfully communicates the message that small shifts in energy usage can have a positive impact on the environment. The animated visuals create a clear and engaging way to understand the connection between energy use, time, and sustainability.

19. FinGo

FinGo is the next generation of identity authentication, accessible to everyone. This video is designed to showcase how FinGo can be used to make the world a more secure and easier place.

Video Design - This Company marketing video uses bright, bold colors and simple animations to convey the message. The video features illustrations of everyday activities such as shopping, riding a bike and the use of FinGo to connect these activities. The video is designed to be engaging and easy to understand, demonstrating how FinGo can be used to make these activities simpler.

The video uses an upbeat and optimistic tone to convey its message about a more secure and easier future. The use of illustrations and animations throughout the video creates a simple and engaging experience for the viewers, highlighting the ease of use and the benefits of using FinGo in the real world. The animation style used to represent the product is simple and modern, which complements the messaging of the video and the overall FinGo brand.

20. CSL

CSL is a global biotherapeutics company that develops and delivers innovative biotherapies. This video is designed to show the company's history, commitment to innovation, and how they impact the lives of others.

Video Design - This Animated Brand Explainer Video uses a clean, minimalist design style. It features a simple color palette of gray, white, and gold. There are simple animated graphics with a focus on text. The video is visually appealing and easy to understand.

The video uses minimalist graphics and text-heavy content to demonstrate CSL's commitment to innovative biotherapies. It uses a timeline to show how the company has evolved and innovated throughout history. The video is highly engaging and impactful because it highlights the positive impact the company has on people's lives. The tone of the video is optimistic, inspiring, and passionate. Overall, the video effectively communicates the brand's values and objectives.

21. Pinkerton Animated Brand Overview

In this Animated Brand Explainer Video, we admire how Pinkerton cleverly conveys the power of its Crime Index through compelling visuals. The puzzle piece imagery brilliantly showcases how data and experience merge to create a single, powerful metric. The animated sequences, from the flying reports to the 3D city visualizations, grab attention and maintain interest.

Pinkerton also effectively targets its audience of businesses and investors by showcasing tangible benefits. We love how the video succinctly explains the Indexs use in real estate decisions, business launches, and budget planning, all wrapped in a sleek, modern aesthetic. Its an inspiring example of how a complex service can be explained with clarity and visual flair.

22. U 2D Animated Business Demo

We admire this animated brand video for Softjourn; it masterfully showcases how complex technical functionalities can be made accessible and engaging. The crisp 2D animation, combined with a simple color scheme, highlights the key features of the Decision Control API. We love the clever way the narrative unfolds, depicting a common on-demand service experience.

The video's success lies in its ability to humanize a technical product, seamlessly illustrating the API's benefits through a relatable scenario. From a dirty car to a satisfied customer, the video captures the entire user journey, leaving viewers with a clear understanding of Softjourn's value proposition. This is a prime example of how a well-crafted animated brand video can communicate complex concepts in a memorable and effective way.

23. Kubota Motion Graphics Explainer

GMB's Animated Brand Explainer Video brilliantly communicates its long-term vision, GMB2030, through a powerful combination of visuals and sound. By showcasing its 130-year history of innovation, GMB establishes its credibility as an essential innovator. The video effectively uses a timeline to highlight key milestones, demonstrating their continuous commitment to tackling global challenges.

The video's impact is amplified by its minimalist yet elegant design, with a consistent teal and white color palette and smooth transitions. The upbeat music complements the inspiring message, creating a sense of optimism for the future. This video sets a high bar for brand storytelling and resonates deeply with its message of supporting life on Earth.

24. FSGImpact Brand Explainer Animation

We admire how FSGImpact masterfully utilizes clean aesthetics and a vibrant color palette to instantly capture attention in this animated brand explainer video. The visual metaphor of mountains as obstacles brilliantly illustrates the overwhelming nature of global challenges, while the rising bar graphs subtly hint at the tangible impact achieved through collaboration. In fact, the video perfectly encapsulates how collective action can lead to profound results, as demonstrated by the inspiring success stories presented. We love how the five conditions of collective impact are seamlessly woven into the narrative, highlighting the importance of a unified approach in overcoming even the most daunting obstacles.

25. Justice

In this powerful animated brand explainer video, we are immediately struck by the stark message: without information, there can be no reconciliation. JusticeInfo.net tackles complex issues of conflict resolution head-on, using impactful visuals like a tug-of-war to represent societal divides. We love the minimalist, hand-drawn animation style, coupled with a somber soundtrack, which highlights the emotional depth of their mission.

The video beautifully transitions from scenes of despair to moments of hope, depicting how information can lead to dialogue and ultimately, reconciliation. JusticeInfo.nets commitment to credible and balanced reporting is evident, as it emphasizes giving a voice to all involved. This video inspires us to consider how strategic animation can create a powerful message that resonates with viewers long after the video ends.

26. Process Street Animated Business Solutions

With a blend of wit and practicality, this Animated Brand Explainer Video for Process Street cleverly illustrates the often-overwhelming world of task management. The visuals are dynamic, mirroring the fast-paced nature of modern business, while the upbeat soundtrack injects a sense of optimism.

From the mundane to the mission-critical, Process Street is presented as the solution. The video highlights the user-friendly interface and the seamless integration with existing tools, leaving viewers with a clear understanding of the platform’s value. It’s a testament to the power of concise storytelling and compelling animation.

27. Infineon Minimalist Animated Story

AutoDrive's animated brand explainer video is a prime example of how effective simplicity can be. The video's 2D animation style, combined with a flat color palette and a clean sans-serif font, achieves a modern, sleek aesthetic that perfectly aligns with the brand's innovative vision. The video concisely conveys its message of pan-European collaboration, using dynamic visuals to showcase the wide range of partners involved.

The fast pace of the video, enhanced by an upbeat electronic soundtrack, maintains viewer engagement throughout the short 20-second duration. The clever use of a sunrise metaphor, symbolizing the beginning of a new era in autonomous driving, leaves a lasting impression and reinforces AutoDrive's commitment to shaping the future of mobility.

28. Thermo Fisher

Thermo Fisher is a company that helps customers transform cells into life-saving cell therapies. The video is designed to showcase Thermo Fisher's ability to facilitate cell and gene therapy journey from research to commercialization.

Video Design - This video uses a simple and clean design style. The animation uses line art and simple, bold colors to effectively highlight the benefits of working with Thermo Fisher. This is a good Animated Brand Explainer Video because the visual style is clean and straightforward and the color scheme is easy on the eyes. The video uses simple animations to illustrate points that make this an effective introductory video.

This minimalist approach allows the focus to remain on the narrative and the value proposition, while the simple animations, such as the illustration of a cell therapy journey from vein to vein, clearly communicate the company's expertise and its ability to help customers realize their vision of transforming cells into life-saving therapies. The tone of the video is informative and confident, conveying a sense of expertise and reliability, creating trust in the company's ability to deliver on its promises.

29. HORNE

HORNE is building the Wise Firm, which is their company culture. This video is designed to explain what the Wise Firm is, how they are building it, and why.

Video Design - This Animated Brand Explainer Video utilizes a mix of simplistic graphics and animation to communicate the Wise Firm concept. The graphics are clean and modern, using a minimalist color palette of white, grey, and blue. The font is bold, sans-serif, and easy to read. These elements add a professional and approachable tone to the video.

The visual style of the video effectively drives the video goal. The use of minimal animation and simple graphics adds a touch of formality, which aligns with the idea of building a strong foundation and a stable future. The visuals are engaging and easy to understand, allowing viewers to grasp the core idea without getting bogged down by complex imagery. The clear, concise, and engaging narrative highlights the key features of the Wise Firm.

30. Deloitte

In this remarkable Animated Brand Explainer Video, we delve into the exciting realm of smart cities. The strategic use of bright colors against a clean, minimalist backdrop, combined with smooth transitions, creates an immersive viewing experience. We all appreciate how the video seamlessly blends the technical aspects of smart city solutions with their tangible benefits for citizens.

From personalized communication to integrated mobility systems, the video portrays a future where technology empowers individuals and enhances their daily lives. Deloitte showcases a compelling vision of a city that is not only innovative and efficient but also environmentally responsible and inclusive. This video is a testament to the power of animation to convey complex ideas in a visually engaging and memorable way.

How to plan and optimize Animated Brand Explainer Videos?

Content Marketing Strategy: "Create content that teaches. You can’t give up. You need to be consistently awesome." - Neil Patel. Advids followed this advice for a healthcare client. We developed a series of animated brand explainer videos that educated viewers about complex medical procedures. This established the client as a trusted authority, driving a 15% increase in website traffic.

Actionable: Provide valuable, educational content to build audience trust.

Building Trust: "The most important thing to remember is that you can have all the right strategy in the world, but if you don't have the right culture, it won't work." - Thomas Watson. Advids fostered a collaborative environment with a non-profit client, ensuring their values were reflected in every frame of their animated brand explainer video. This authenticity resonated with donors, resulting in a 10% increase in donations.

Actionable: Align video content with brand values to foster authenticity.

Emotional Connection: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a cosmetics client. We infused their animated brand explainer video with humor and warmth, creating an emotional connection with viewers. This led to a 25% increase in product sales.

Actionable: Evoke positive emotions to create memorable viewer experiences.

Understanding the Market: "Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value." - Philip Kotler. Advids applied this philosophy for a food and beverage client. We focused their animated brand explainer video on the benefits of their product, highlighting its unique value proposition. This resulted in a 12% increase in brand awareness.

Actionable: Emphasize product value and benefits to resonate with customers.

Simplicity and Clarity: "Marketing is everything and everything is marketing." - Regis McKenna. Advids embraced this holistic approach for a technology client. We ensured their animated brand explainer video seamlessly integrated with their overall marketing strategy, delivering a consistent brand message. This led to a 8% increase in lead generation.

Actionable: Integrate video content seamlessly within your broader marketing strategy.

Why Advids for Animated Brand Explainer Video?

At Advids, we specialize in crafting high-quality, original Animated Brand Explainer Videos that elevate your brand and drive business growth. We combine creative storytelling, cutting-edge technology, and over a decade of experience to deliver exceptional results.

Transform Your Brand with Animated Explainer Videos:

Customized Animated Explainer Video Solutions: From concept to completion, we tailor each project to your unique brand, target audience, and marketing objectives. Whether you need a concise product demo or a captivating brand story, we create Animated Brand Explainer Videos that resonate.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft compelling narratives that capture attention, explain complex ideas simply, and inspire action.
Cutting-Edge Animated Explainer Video Technology: We utilize the latest animation software and techniques to ensure your videos are visually stunning, engaging, and optimized for maximum impact.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes Animated Brand Explainer Videos effective. We've produced over 315 Animated Brand Explainer Videos specifically.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept development to final delivery, ensuring your vision is realized in every frame.
Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity, allowing us to create Animated Brand Explainer Videos that truly connect.

Ready to unlock the potential of Animated Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated Brand Explainer Video?

An animated brand explainer video is a short, engaging video that uses animation to communicate a brand's message, product, or service. It's a powerful tool for simplifying complex ideas, capturing attention, and leaving a lasting impression on viewers. These videos are versatile and can be used for a variety of purposes, including introducing a new product, explaining a complex process, or building brand awareness.

Explainer videos are often used in marketing campaigns to engage potential customers, educate them about a product or service, and drive conversions. They can also be used for internal communication, training, and customer support.

What do top Animated Brand Explainer Videos have in common?

Key Elements for Effective Videos

What makes Animated Brand Explainer Video effective?

A captivating animated brand explainer video is a powerful tool for engaging your audience and driving conversions. It's a design to capture attention, simplify complex ideas, and leave a lasting impression.

A successful animated brand explainer video is driven by a clear understanding of your target audience and their needs. It's about creating a narrative that resonates with them, showcasing the value proposition of your brand, and guiding them towards taking the desired action.

Methods for creating effective animated brand explainer videos include using compelling storytelling, engaging visuals, and a clear call to action. These videos should be concise, informative, and visually appealing, making them a powerful tool for communicating your brand's message and driving conversions.

How long should your Animated Brand Explainer Video be?

A compelling animated brand explainer video is a powerful tool for engaging your audience and driving conversions. It's a design to capture attention, simplify complex ideas, and leave a lasting impression.

A successful animated brand explainer video is driven by a clear understanding of your target audience and their needs. It's about creating a narrative that resonates with them, showcasing the value proposition of your brand, and guiding them towards taking the desired action.

Methods for creating effective animated brand explainer videos include using compelling storytelling, engaging visuals, and a clear call to action. These videos should be concise, informative, and visually appealing, making them a powerful tool for communicating your brand's message and driving conversions.

Key Considerations for Animated Brand Explainer Videos:

How to create Animated Brand Explainer Videos?

A captivating animated brand explainer video is a powerful tool for engaging your audience and driving conversions. It's a design to capture attention, simplify complex ideas, and leave a lasting impression.

A successful animated brand explainer video is driven by a clear understanding of your target audience and their needs. It's about creating a narrative that resonates with them, showcasing the value proposition of your brand, and guiding them towards taking the desired action.

Methods for Creating Effective Animated Brand Explainer Videos

These videos should be concise, informative, and visually appealing, making them a powerful tool for communicating your brand's message and driving conversions.

Steps to Create an Animated Brand Explainer Video

1. Define your target audience
2. Determine your video's purpose
3. Craft a compelling narrative
4. Choose an animation style
5. Create a storyboard
6. Write a script
7. Hire an animator
8. Record voiceover
9. Add music and sound effects
10. Edit and refine
11. Optimize for different platforms
12. Promote your video

Crafting Compelling Explainer Videos

A strong narrative arc is crucial. It should introduce a problem, present your brand as the solution, and showcase the positive outcomes. Think of classic Storytelling structures like the hero's journey to captivate your audience.

Visual Storytelling:

High-quality animation and design are essential. Use visuals to complement your narrative, explain complex concepts, and evoke emotions. Consider the color palette, character design, and overall aesthetic to ensure it aligns with your brand identity.

Crystal-Clear Message:

Define your brand's value proposition concisely. What problems do you solve? What benefits do you offer? Ensure your message is easily understood by your target audience.

Strong Call to Action:

Don't leave viewers wondering what to do next. Direct them to your website, encourage them to sign up for a free trial, or prompt them to learn more. A clear and Compelling Call to Action is crucial for driving conversions.

Funnel Power: How Videos Drive Conversions

An Animated Explainer video is a versatile asset that can enhance your marketing funnel at every stage, guiding your audience from initial awareness to conversion.

Top of the Funnel (Awareness): Use your video to introduce your brand and highlight a common problem your target audience faces. For example, a software company could create a video showcasing the frustrations of managing projects with outdated tools.

Middle of the Funnel (Consideration): Showcase your product or service as the solution to the problem introduced earlier. Highlight key features, benefits, and differentiators. The software company could demonstrate how their platform streamlines project management and improves team collaboration.

Bottom of the Funnel (Decision): Build Trust and encourage conversions by showcasing customer testimonials, highlighting your unique selling proposition, and reiterating your call to action. The software company could feature a satisfied customer discussing the positive impact of their platform on their business.

Crafting Winning Explainer Videos

What do you want to achieve with your video? Increased brand awareness? Lead generation? Website traffic? Clearly defined objectives will guide your video's content and call to action.

Understand Your Audience:

Who are you trying to reach? What are their pain points, motivations, and preferred communication styles? Conduct thorough market research and create Buyer Personas to gain valuable insights.

Visual Storytelling:

Collaborate with skilled animators and designers to create a visually captivating experience that aligns with your brand identity and resonates with your target audience. Consider the use of color, imagery, and Animation Style to evoke the desired emotions.

Compelling Call to Action:

Guide viewers towards the desired action. Make it clear and easy for them to take the next step, whether it's visiting your website, signing up for a newsletter, or requesting a demo.

Captivating B2B Explainer Videos

Crafting an effective explainer video for a B2B audience requires a nuanced understanding of their specific needs and priorities.

Focus on Business Value:

Clearly demonstrate how your product or service solves specific business challenges faced by your B2B audience. For example, a cybersecurity company could showcase how their solution protects businesses from data breaches and minimizes financial losses.

Data and Insights:

Incorporate relevant data points, industry statistics, and case studies to support your claims and demonstrate the tangible impact of your offering. Instead of simply stating that your solution improves efficiency, show quantifiable results achieved by other businesses.

Professional Tone and Style:

Maintain a professional tone and visual style that aligns with your brand's image and resonates with the expectations of a B2B audience. Avoid overly casual language or visuals that might not be appropriate in a professional context.

Targeted Call to Action:

Tailor your call to action to encourage B2B-specific conversions, such as scheduling a demo, requesting a quote, or downloading a white paper.

Animated Styles for Your Product Launch

Versatile and engaging, 2D animation is ideal for explaining complex concepts, showcasing product features, and crafting captivating narratives. Think of classic cartoon styles or modern, minimalist designs.

3D Animation

Creates realistic environments and showcases products in intricate detail. Ideal for showcasing products with complex functionalities or creating a cinematic feel.

Whiteboard Animation

Simple and engaging, whiteboard animation is perfect for explaining processes, breaking down complex ideas, and creating a sense of authenticity through its hand-drawn aesthetic.

Motion Graphics

Dynamic and visually appealing, motion graphics are ideal for highlighting key messages, creating eye-catching transitions, and adding a touch of modern sophistication.

Kinetic Typography

Focuses on text and motion, making it perfect for emphasizing key messages, creating a memorable impact, and adding a touch of artistic flair.

Stop Motion Animation

Unique and whimsical, stop motion is ideal for showcasing products in a playful way, telling stories with a handcrafted feel, and adding a touch of personality to your brand.

Boost Your Launch with Video Power

Embed your video on Landing Pages with lead capture forms to attract potential customers and gather valuable contact information. Offer a free resource, such as an ebook or webinar, in exchange for their email address.

Sales Enablement:

Use your video during sales presentations to captivate prospects and make your pitch more engaging and persuasive. Visuals can help simplify complex concepts and make your message more memorable.

Product Education:

Create videos that explain your product's features, benefits, and use cases in a clear and concise way. This can be particularly helpful for complex products or services.

Customer Support:

Use Animated Videos to answer frequently asked questions, provide troubleshooting guides, and offer self-service support options. This can reduce the burden on your customer support team and improve customer satisfaction.

Turn Viewers into Customers with Animated Explainer Videos

Craft a narrative that resonates with your audience's pain points, aspirations, and desires. Use Storytelling Techniques like conflict, resolution, and character development to keep them hooked.

Visual Appeal:

Leverage high-quality animation, vibrant colors, and captivating imagery to create a visually stunning experience that leaves a lasting impression. Consider the use of humor, emotion, and surprise to keep viewers engaged.

Clear Call to Action:

Tell your viewers exactly what you want them to do next. Make it clear and easy for them to take the desired action, whether it's visiting your website, downloading a resource, or contacting your team.

Interactive Elements:

Consider incorporating quizzes, polls, and clickable elements to elevate engagement. Interactive Elements can transform passive viewing into an active experience, boosting engagement and driving conversions.

Amplify Your Launch with Multi-Platform Video

Embed your video on your website's homepage, product pages, or landing pages to capture attention, explain your value proposition, and guide visitors towards conversion.

Social Media:

Share your video on platforms like Facebook, Instagram, LinkedIn, and Twitter. Optimize the video for each platform's specific format and audience. Use engaging captions and relevant hashtags.

Email Marketing:

Incorporate your video into your email marketing campaigns to increase engagement, click-through rates, and drive traffic to your website or landing pages. Use a compelling thumbnail image and a clear call to action.

Paid Advertising:

Use your video as part of your paid campaigns on platforms like YouTube, Facebook, and Instagram to reach a wider audience and drive targeted traffic. Consider using different video lengths and formats for different platforms.

Animated Storytelling: Connecting with Your Audience

An animated explainer video, when infused with authenticity and heart, can be a powerful tool for telling your Brand Story and forging a genuine connection with your audience.

Share Your Values:

• Communicate your brand's values, mission, and vision in a way that feels relatable and human.
• Let your audience see the people behind the brand and the passion that drives you.

Evoke Emotions:

• Use animation to bring your brand's personality to life and create a memorable and impactful experience for your viewers.
• Consider using music, sound effects, and Voiceover to enhance the emotional impact.

Highlight the Customer Journey:

• Showcase how your brand helps customers achieve their goals, overcome challenges, and live better lives.
• Use storytelling to illustrate the positive impact your brand has on its customers.

Brand Personality:

• Infuse your video with your brand's unique personality.
• Whether it's playful, sophisticated, or down-to-earth, let your brand's voice shine through in the animation style, music, and voiceover.

Customer Journey: Animated Video Power

Welcome new customers with an engaging onboarding video that guides them through your product or service, making them feel valued and empowered from the start.

Product Education:

Create videos that simplify complex features, demonstrate benefits, and empower customers to get the most out of their purchase. Use visuals to make instructions clear and easy to follow.

Customer Support:

Use animated videos to provide clear and concise answers to frequently asked questions, troubleshooting guides, and other helpful resources that empower customers to solve problems independently.

Testimonials and Success Stories:

Showcase customer Testimonials and success stories through animated videos, building trust, credibility, and social proof for your brand. Use visuals to make these stories more engaging and relatable.

Case Study: The Home Depot

Objective: Increase engagement and conversion rates for online product demonstrations.

Approach: The Home Depot conducted A/B testing on their explainer videos for a new line of power tools. They tested two versions:

• Version A: A traditional product demonstration video with a narrator explaining features and benefits.
• Version B: An animated explainer video with a more engaging and humorous tone, showcasing the tools in action through creative visuals.

Results: Version B, the animated explainer video, significantly outperformed Version A.

• Click-through rate (CTR) increased by 25% compared to the traditional video.
• Conversion rate for product purchases increased by 15%.

Key Takeaways: Animated explainer videos can be more effective than traditional product demonstrations in engaging viewers and driving conversions. The use of humor and creative visuals can make complex products more relatable and appealing to a wider audience.

Case Study: How GoDaddy Used A/B Testing to Improve Video Engagement

Case Study: How Spotify Localized Its Explainer Videos for Global Success

The Challenge: Spotify, a global music streaming platform, wanted to expand its reach to new markets while ensuring cultural sensitivity and relevance. They needed to adapt their explainer videos to resonate with diverse audiences.

The Solution: Spotify implemented a comprehensive localization strategy for its explainer videos, focusing on:

• Language: Translating videos into multiple languages, including Spanish, French, German, and Japanese.
• Cultural Adaptation: Adjusting visuals, music, and voiceovers to reflect local cultural norms and preferences.
• Targeting: Tailoring video content to specific regions and demographics.

The Results: Spotify's localization efforts resulted in significant growth in new markets:

• User Acquisition: A 20% increase in new user sign-ups in localized markets compared to the previous year.
• Engagement: Higher engagement rates in localized markets, with users spending more time on the platform.

Key Takeaways: Spotify's success highlights the importance of cultural sensitivity and localization in video marketing. By adapting their content to resonate with diverse audiences, they were able to expand their reach and achieve global success.

How animated brand explainer video examples are curated?

We dove deep into animated brand explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated brand explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the brand's core value offering.
7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and resonates with its target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated brand explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.