Animated videos provide a cost-effective method for delivering impactful messages, often surpassing live-action video in terms of budget efficiency. This article presents 30 carefully curated examples that illustrate how animation transforms intricate brand details into engaging visuals, maximizing your marketing ROI. We've handpicked these examples to highlight animation's ability to achieve high marketing impact without straining your budget.
Video's role in modern marketing:
79% of consumers would rather watch a video than read a text to learn about a new product or service.
That's about 1 billion hours of YouTube videos consumed every single day.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text.
Animated explainer videos offer a remarkably flexible approach to brand communication. These videos excel at simplifying complicated topics, transforming potentially uninteresting subjects into compelling visual narratives that resonate with diverse audiences. The subsequent 30 animated brand explainer video examples reveal the wide range of animation styles and their effectiveness in conveying brand messages. Get ready to be inspired by the creativity and adaptability on display.
The captivating animated brand explainer video for the World Microbe Forum immediately grabs attention with its dynamic visuals. Scientists collaborating across the globe are depicted using a vibrant color palette, showcasing the forum's international reach and the 500+ sessions offered.
The clever blend of 3D and 2D animation, including a memorable wireframe microscope, creates a modern and sleek aesthetic. The video's fast pace and clear call to action, encouraging participation and knowledge sharing, leave a lasting impression.
What We Can Learn
Weave a visual narrative that showcases the transformative power of your brand to inspire action.
Housing Europe's animated brand explainer video is a compelling piece. The video's design is visually engaging, immediately showcasing the company's solutions. It's a great example of how to effectively communicate complex information.
The video successfully highlights key features and benefits, making it easy to understand the value proposition. This clear communication, combined with the professional aesthetic, makes it highly effective for attracting potential clients.
What We Can Learn
Showcase your product's ease of use with engaging visuals, driving adoption.
The animated brand explainer video powerfully celebrates women's contributions. Dynamic 2D animation, showcasing diverse employees and a celebratory award ceremony, effectively communicates Geely's commitment to inclusivity and support for its female employees and potential recruits.
The video's concise storytelling, focusing on empowerment through vibrant visuals and clear narration, leaves a lasting positive impression. Its modern aesthetic and smooth transitions create a memorable and impactful corporate video, effectively conveying Geely's values.
What We Can Learn
Inspire viewers with diverse characters and relatable stories to boost engagement.
Connecting healthcare's future through technology is the focus of this animated brand explainer video. The clean, minimalist design and vibrant color palette make complex ideas accessible, while the focus on human connection€”doctors, patients, families€”creates an emotional resonance. A simple yet effective visual style is used.
Cisco's vision for a connected, secure, and equitable healthcare system is clearly conveyed. The video successfully demonstrates how technology can improve patient experiences and create a healthier future, leaving a positive and hopeful impression.
What We Can Learn
Infuse your animation with a vibrant color palette to evoke emotion and boost engagement.
The captivating animated brand explainer video immediately showcases the dynamism of the financial services industry. Interconnected nodes and scattered lines brilliantly illustrate evolving markets and disrupted business models, setting the stage for Acuity's solutions. The video's clear visuals effectively communicate Acuity's expertise and experience.
Acuity's 20-year history, along with its tailored services and the BEAT platform, are presented concisely and effectively. The video's visual storytelling powerfully conveys Acuity's value proposition, leaving a lasting impression.
What We Can Learn
Focus on the client's benefit; this drives engagement and action.
Dynamic visuals and a vibrant color palette instantly engage viewers in this Teaser Explainer Company Video. The animated sequences, such as a rocket landing on Mars and the Litum logo's growth as a plant, powerfully convey ambition and steady growth. This short, impactful video effectively communicates the company's global reach and its work with Fortune 500 companies.
The concise presentation of key information builds trust, subtly highlighting location tracking solutions. The video's brevity and visual appeal leave a lasting impression, prompting viewers to explore Litum's services further.
What We Can Learn
Bright colors and smooth transitions keep viewers watching until the end.
Boyd's expertise shines through in this concise animated brand explainer video. The smooth transitions between detailed 3D models and manufacturing sequences are visually stunning, effectively conveying the company's capabilities in creating adhesive solutions for medical wearables. A one-minute video, it showcases the 3M partnership and Boyd's global reach.
The video's clear presentation of technical information, combined with engaging visuals, makes complex concepts accessible. This approach ensures the target audience fully grasps the value proposition, ultimately driving them to visit the website for more information.
What We Can Learn
Integrate 3D animation to showcase complex processes clearly. boost understanding.
MSD Careers' video presentation is visually striking. This animated brand explainer video uses a minimalist aesthetic and innovative visuals to highlight its services. The video's strength lies in its clear, concise messaging and engaging animation style, targeting Web3 developers and businesses.
Focusing on efficiency and ease of use, the video effectively communicates its value proposition. The use of 2D and 3D elements, along with dynamic transitions, keeps viewers engaged. Explore the website to learn more.
What We Can Learn
Guide viewers to your product's dashboard with a clear call to action, increasing conversions.
GE's impactful introductory company video uses animation to powerfully communicate its vision. The vibrant visuals effectively contrast current energy challenges with a balanced renewable and gas-powered future. The concise storytelling makes complex information easily digestible.
The clever use of visual metaphors, like the animated globe and CO2 bubbles, immediately grabs attention and conveys urgency. The final shot, showing a balanced energy landscape, leaves a lasting impression of progress. This video is a strong example of effective communication.
Comarch's message is powerfully conveyed through this animated brand explainer video. The 3D models, especially the globe illustrating energy consumption, are visually stunning and effectively communicate the global scale of the problem. The video's clear, concise explanation of the AI-powered solution is impressive.
The video successfully highlights cost savings and sustainability, key concerns for telecom companies. Its 1 minute 48-second runtime is ideal, and the final scene of the presenter on stage leaves a strong, memorable impression.
What We Can Learn
Blend 2D and 3D animation for a captivating, memorable brand story.
Impressive visuals define this animated brand explainer video. The dynamic interplay of 3D animation and live-action footage, showcasing military applications, is strikingly effective. Data visualizations are used strategically, enhancing the narrative of innovation and technological advancement.
Mavenir's 5G solutions are presented with exceptional clarity, emphasizing cost savings and the acceleration of 5G transformation. The Trust the Future tagline is perfectly suited to the video's confident and forward-thinking tone. Visual metaphors, such as the interconnected global network, powerfully communicate Mavenir's global reach.
What We Can Learn
Craft a compelling narrative arc; viewers will remember your brand's story.
12. Digital Marketing Institute Minimal Motion Graphics Video
Dynamic visuals propel viewers through the challenges of modern education in this animated brand explainer video. Animated balls navigating a complex path cleverly illustrate the difficulties faced by educational institutions, while the bright color palette and minimalist design create an engaging experience.
The Digital Marketing Institute's partnership is presented as the solution, highlighting increased enrollment and career transformation. The video's concise messaging and dynamic visuals make it a highly effective marketing tool. A clear call to action, directing viewers to the website, completes the message.
What We Can Learn
Visually represent your solution's impact, building confidence and driving inquiries.
Warehouse efficiency is vividly portrayed in this Introductory Company Video. The crisp animation and strategic use of visual metaphors, such as the network diagram, make complex processes easily digestible for warehouse managers and logistics professionals.
The video's brevity and clear visual hierarchy ensure viewers grasp key information quickly. Color-coding effectively highlights important data, and the concluding call to action is both clear and compelling.
What We Can Learn
Prioritize simple metaphors. complex ideas become easily understood, driving conversions.
Firebase's global reach is instantly apparent in this animated brand explainer video, starting with a striking shot of Earth. The vibrant visuals, showing diverse users interacting with apps, clearly demonstrate Firebase's impact. The functionality of Firebase's tools and services is made readily accessible through clear and concise animated mockups.
Success stories, such as those from Gameloft and Pomelo Games, are effectively woven into the narrative, showcasing Firebase's effectiveness. The video's fast pace and use of charts and graphs, along with expressive character designs, maintain viewer engagement.
The animated brand explainer video powerfully showcases workplace safety. The transition from office to industrial settings is a brilliant visual hook, immediately establishing the context. Accidents are depicted realistically, underscoring the need for protective footwear, leading to the introduction of Dunlop Protective Footwear and its Purofort material.
The video cleverly highlights Purofort's air pockets, emphasizing comfort and protection. EQT's partnership is subtly integrated, suggesting global expansion and ongoing product development, promising a future of enhanced safety solutions.
Does this journey sound familiar? This animated brand explainer video powerfully illustrates the challenges of rare disease diagnosis. The visuals, from online symptom searches to lab equipment, effectively communicate the long and often frustrating process. Sanofi Genzyme's dedication to research is subtly yet powerfully conveyed.
The minimalist animation style is both engaging and informative, making complex medical information accessible. The pastel color palette creates a calming atmosphere, while the clear typography ensures readability. The video's impact is significant, raising awareness of rare diseases and the need for transformative therapies.
What We Can Learn
Combine simple visuals with powerful messaging for maximum impact.
Women lifting a world-sized sphere€”a striking image in this animated brand explainer video. This visual metaphor, along with the vibrant color palette and simple character designs, instantly conveys the message of shared responsibility and collective strength. The video's clear articulation of benefits, such as belonging, purpose, income, and flexibility, makes it highly engaging.
The video's 1 minute 54-second runtime effectively showcases the power of community, culminating in a compelling call to action. The blossoming earth imagery reinforces the positive impact of joining, creating a lasting impression.
What We Can Learn
Let your visuals tell a story that resonates deeply, building emotional connection.
Energy use in Oregon is vividly portrayed in this concise Teaser Explainer Company Video. Isometric views of daily life cleverly illustrate energy consumption, from homes to businesses, making the information instantly relatable. The video's clean animation style and smooth transitions enhance the overall viewing experience, and the inclusion of a smart thermostat interface adds a modern touch.
PGE's dedication to clean energy is visually represented through stunning shots of renewable energy sources and Oregon's landscape. The video subtly encourages viewers to consider their energy habits, promoting conservation without being didactic. The efficient 1 minute 57 second runtime ensures viewers receive key information without feeling overwhelmed.
Focusing on seamless identity authentication, FinGo's animated brand explainer video immediately grabs attention. The video showcases the sleek FinGo device, highlighting its use in various scenarios, from public transport to retail environments.
Its clever use of animation effectively communicates the product's ease of use and enhanced security. The visual of diverse individuals joining hands powerfully symbolizes the inclusive nature of FinGo, promising a more accessible and secure future.
CSL's compelling animated brand explainer video immediately captivates with its dynamic visuals. The concise timeline of achievements and vibrant imagery of scientists and manufacturing facilities effectively communicate innovation and global reach. Icons representing research, development, manufacturing, and delivery, connecting to families, highlight the patient-centric approach.
This animated brand explainer video, lasting 2 minutes 12 seconds, successfully showcases CSL's subsidiaries, such as CSL Behring and Seqirus, emphasizing the breadth of its operations. The strategic use of color and smooth transitions ensures viewer engagement, leaving a lasting impression of professionalism and expertise.
Data visualization takes center stage in this animated brand explainer video. The ingenious use of puzzle pieces to represent the Pinkerton Crime Index's data aggregation is both visually appealing and conceptually clear. The video's fast pace keeps viewers hooked.
Focusing on UK neighborhoods, the video expertly blends 3D animation with real-world footage, making the complex process of crime risk assessment easily understandable. The symbolic power of the puzzle pieces, representing the synthesis of data, is particularly effective.
What We Can Learn
Illustrate your product's benefits with clear, relatable scenarios that resonate.
Softjourn's animation style is immediately engaging. The use of a clean color palette and simple shapes makes the complex process of purchase control easy to understand in this Values Driven Company Video. The concise visuals effectively communicate the API's functionality.
The car wash example is relatable, making the video accessible to a broad audience. The video's brevity and focus on key features ensure maximum impact, showcasing the API's capabilities in a clear and efficient manner. It's a 1-minute, 24-second demonstration of effective communication.
What We Can Learn
Create a relatable character to connect with your audience emotionally.
Focusing on global issues, this animated brand explainer video immediately draws you in. The use of interconnected circles to represent food, water, and the environment is particularly effective, clearly showing Kubota's comprehensive approach. GMB2030, their long-term vision, is subtly woven into the narrative.
The video seamlessly blends animation with compelling live-action footage of employees, showcasing both Kubota's history and its commitment to sustainable solutions. This approach makes complex ideas accessible, highlighting their total solutions approach, for example, in smart agriculture. Learn more about their innovative work.
What We Can Learn
Tell a story that connects with viewers emotionally, creating a memorable brand experience.
The compelling animated brand explainer video powerfully illustrates the Collective Impact approach. The vibrant visuals and minimalist animation style effectively communicate the complexity of social challenges and the collaborative solutions offered. The video clearly explains the five conditions for successful collective impact, making the concept easily understandable.
The video's storytelling is exceptionally strong, using visual metaphors like mountains representing challenges and climbers reaching peaks to symbolize success. A specific example of a successful project would further enhance the impact. FSGImpact's role in promoting The approach is subtly yet effectively conveyed.
What We Can Learn
Weave your brand's story into a visual journey that showcases the positive change you create.
Information's crucial role in reconciliation is powerfully conveyed. This animated brand explainer video uses striking metaphors€”a tug-of-war, people falling€”to illustrate the consequences of its absence. JusticeInfo.net's role in providing balanced news is clear.
The minimalist animation style, with its limited color palette, enhances the emotional impact. Visual metaphors, like watering a question mark, effectively communicate the search for truth. The Fondation Hirondelle's support is also subtly highlighted.
What We Can Learn
Give your characters distinct personalities; viewers remember relatable stories.
Process Street's clear and concise approach is immediately engaging. The video expertly uses vibrant visuals to demonstrate how the software simplifies complex workflows, a key strength showcased through dynamic animations of task assignments. It's an animated brand explainer video that truly shines.
This short video effectively communicates the software's value proposition. The seamless transitions between scenes and the clean UI design are particularly impressive, leaving a lasting positive impression. It's a prime example of how to create a memorable and informative product demo.
AutoDrive's compelling animated brand explainer video immediately grabs attention. The opening, a hand opening a door, symbolizes opportunity and innovation, setting a strong tone. The video's clear visuals, including 3D models of prototypes and animated maps, effectively communicate the project's scope and achievements. It's approximately 3 minutes and 14 seconds long.
The video's modern aesthetic and concise presentation make it engaging for investors, industry professionals, and the general public. Its effective use of visuals and clear messaging makes it a great example of how to communicate complex information simply and memorably.
What We Can Learn
A fast-paced video with dynamic visuals can effectively showcase collaborations and drive engagement, sparking curiosity.
Product demonstrations are key to success. This animated brand explainer video uses simple, yet effective, visuals to highlight the product's capabilities. The clear presentation of information makes it easy for viewers to grasp the benefits.
The video's strength lies in its ability to convey complex information in a concise and engaging manner. By focusing on key features and benefits, it effectively communicates the value proposition without overwhelming the viewer.
HORNE's video opens with a captivating rotating H icon, immediately drawing viewers in. The clever use of clean 2D and 3D animation, along with vibrant colors, creates a professional yet engaging animated brand explainer video. The wise man and foolish man parable, visually represented, is a memorable illustration of the company's strong foundation.
Simple yet impactful visuals, like the compass and speedometer, reinforce the company's clear direction and client focus. The pyramid chart effectively showcases the WISE FIRM culture. This concise and visually appealing video successfully communicates the company's values and aspirations.
Smart city solutions take center stage in this animated brand explainer video. Deloitte's vision is brought to life through vibrant, isometric cityscapes, showcasing how technology seamlessly integrates into daily life, like personalized commutes. Relatable scenarios, such as citizens using digital channels to interact with the city government, are depicted.
The video, approximately 3 minutes long, effectively uses data visualization to explain complex concepts. The concluding question, How smart is your city?, leaves viewers pondering the potential of smart city technology, creating a thought-provoking impact.
What We Can Learn
Craft a clear narrative arc; viewers should feel the journey.
FAQ
How can an animated brand explainer video tell my brand story?
Animated explainer videos bring your brand story to life, showcasing values, mission, and unique selling propositions engagingly. A well-crafted video makes your brand memorable.
What makes a successful animated brand explainer video?
Successful explainer videos combine clear narratives, compelling visuals, and targeted messaging. They resonate with audiences and achieve marketing objectives.
What's the ideal length for my brand explainer video?
Ideal explainer video length is typically 60 seconds, but can range from 3-5 minutes depending on message complexity.
What animation styles best clarify complex concepts for my brand?
Whiteboard, 2D character, and motion graphics animation styles effectively simplify complex concepts, making them accessible and engaging.
How can my explainer video engage my target audience?
Engaging target audiences requires understanding their needs and preferences. Tailor the video's message, style, and interactive elements for resonance.
What pitfalls should I avoid when developing an explainer video?
Avoid jargon, overly complex visuals, and generic messages. Prioritize clarity, conciseness, and a targeted approach.
How do I craft a compelling narrative for my explainer video?
Craft compelling narratives by focusing on a core message, highlighting the problem solved, and showcasing product/service benefits.
What pre-production steps are essential for a successful explainer video?
Essential pre-production steps:
Define target audience and objectives.
Develop a clear script and storyboard.
Choose the right animation style and voiceover artist.
How can an explainer video generate leads?
Explainer videos generate leads by capturing attention, communicating value propositions, and including clear calls to action.
What's the typical production timeline for an explainer video?
Typical production timeline: 3-8 weeks, depending on complexity and scope. Fixed-fee pricing ensures budget predictability.
How do companies leverage explainer videos in their marketing?
Explainer videos boost brand awareness, generate leads, and drive conversions across websites, social media, and marketing campaigns.
What are the advantages of animation for explaining my brand?
Animation offers flexibility, visual appeal, and simplification of complex concepts, making it ideal for brand explanation.
How can I adapt successful explainer videos for my brand?
Adapt successful explainer videos by analyzing their strengths, understanding your unique selling propositions, and tailoring to your audience.
What brand assets can I integrate into my explainer video?
Integrate brand assets like logos, color palettes, and messaging to reinforce brand identity and create a cohesive experience.
How do I choose the right music and voiceover for maximum impact?
Choose music and voiceover that complement the video's tone and message, maximizing emotional impact and audience engagement.
How to plan and optimize Animated Brand Explainer Videos?
Content Marketing Strategy: "Create content that teaches. You can’t give up. You need to be consistently awesome." - Neil Patel. Advids followed this advice for a healthcare client. We developed a series of animated brand explainer videos that educated viewers about complex medical procedures. This established the client as a trusted authority, driving a 15% increase in website traffic.
Actionable: Provide valuable, educational content to build audience trust.
Building Trust: "The most important thing to remember is that you can have all the right strategy in the world, but if you don't have the right culture, it won't work." - Thomas Watson. Advids fostered a collaborative environment with a non-profit client, ensuring their values were reflected in every frame of their animated brand explainer video. This authenticity resonated with donors, resulting in a 10% increase in donations.
Actionable: Align video content with brand values to foster authenticity.
Emotional Connection: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids leveraged this wisdom for a cosmetics client. We infused their animated brand explainer video with humor and warmth, creating an emotional connection with viewers. This led to a 25% increase in product sales.
Actionable: Evoke positive emotions to create memorable viewer experiences.
Understanding the Market: "Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value." - Philip Kotler. Advids applied this philosophy for a food and beverage client. We focused their animated brand explainer video on the benefits of their product, highlighting its unique value proposition. This resulted in a 12% increase in brand awareness.
Actionable: Emphasize product value and benefits to resonate with customers.
Simplicity and Clarity: "Marketing is everything and everything is marketing." - Regis McKenna. Advids embraced this holistic approach for a technology client. We ensured their animated brand explainer video seamlessly integrated with their overall marketing strategy, delivering a consistent brand message. This led to a 8% increase in lead generation.
Actionable: Integrate video content seamlessly within your broader marketing strategy.
Why Advids for Animated Brand Explainer Video?
At Advids, we specialize in crafting high-quality, original Animated Brand Explainer Videos that elevate your brand and drive business growth. We combine creative storytelling, cutting-edge technology, and over a decade of experience to deliver exceptional results.
Transform Your Brand with Animated Explainer Videos:
Customized Animated Explainer Video Solutions: From concept to completion, we tailor each project to your unique brand, target audience, and marketing objectives. Whether you need a concise product demo or a captivating brand story, we create Animated Brand Explainer Videos that resonate. Creative Storytelling Through Animation: Our talented team of animators and storytellers craft compelling narratives that capture attention, explain complex ideas simply, and inspire action. Cutting-Edge Animated Explainer Video Technology: We utilize the latest animation software and techniques to ensure your videos are visually stunning, engaging, and optimized for maximum impact.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 successful projects completed, we have a deep understanding of what makes Animated Brand Explainer Videos effective. We've produced over 315 Animated Brand Explainer Videos specifically. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life through compelling animation. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction and delivering exceptional results.
A Partnership Built on Collaboration and Communication:
Collaborative Process: We work closely with you throughout the entire process, from initial concept development to final delivery, ensuring your vision is realized in every frame. Strategic Communication: We prioritize clear and open communication to understand your goals, target audience, and brand identity, allowing us to create Animated Brand Explainer Videos that truly connect.
Ready to unlock the potential of Animated Brand Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Brand Explainer Video?
An animated brand explainer video is a short, engaging video that uses animation to communicate a brand's message, product, or service. It's a powerful tool for simplifying complex ideas, capturing attention, and leaving a lasting impression on viewers. These videos are versatile and can be used for a variety of purposes, including introducing a new product, explaining a complex process, or building brand awareness.
Explainer videos are often used in marketing campaigns to engage potential customers, educate them about a product or service, and drive conversions. They can also be used for internal communication, training, and customer support.
What do top Animated Brand Explainer Videos have in common?
Mastering animated explainer videos requires a strategic approach to maximize impact and viewer engagement.
Clear Brand Messaging - Use powerful words to convey your brand's unique value proposition immediately. Best practice: Focus on a single, core benefit.
Defined Target Audience - Tailor your message to resonate with their specific needs and aspirations. Best practice: Use audience-specific language and visuals.
Engaging Narrative - craft a story that builds anticipation and delivers a satisfying resolution. Best practice: Focus on emotional connection, not just features.
Consistent Visual Identity - Use a consistent color palette, typography, and style to create a cohesive brand experience. Best practice: Develop a style guide to maintain consistency.
Problem/Solution Focus - Clearly define the problem and demonstrate how your product solves it effectively. Best practice: Show, don't just tell.
Key Feature Emphasis - Highlight features that deliver the most value to your target audience. Best practice: Prioritize features that solve key pain points.
Memorable Characters - Design characters that are relatable, engaging, and reflective of your brand personality. Best practice: Give characters distinct personalities and motivations.
Intuitive User Experience - Guide viewers smoothly through the video's information. Best practice: Use clear visual cues and transitions.
Compelling Call to Action - Make it easy for viewers to take the desired action. Best practice: Use a clear, concise, and visually prominent CTA.
Efficient Animation - Use animation strategically to enhance understanding and engagement. Best practice: Prioritize clarity and avoid unnecessary complexity.
What makes Animated Brand Explainer Video effective?
A strategic visual approach ensures every element contributes to a cohesive and impactful message. Character design embodies brand values, fostering relatability and memorability. A compelling narrative directly addresses the pain points and aspirations of the intended viewers for stronger engagement.
The video must clearly articulate a compelling value proposition, focusing on solutions viewers seek. The chosen animation style?2D, 3D, or motion graphics?should intentionally complement brand aesthetics while considering current design trends for broader appeal. A clear call to action, organically woven into the narrative, feels natural and avoids disrupting viewer immersion.
A harmonious interplay of visuals, music, and narrative evokes desired emotions and reinforces key messages. A dynamic pace maintains momentum, optimizing information delivery without overwhelming the viewer. Adherence to brand style guides reinforces brand recognition and builds trust through consistent visual language. Leveraging classic storytelling principles creates a memorable and impactful viewing experience. Thorough target audience research informs every creative decision, ensuring relevance.
How long should your Animated Brand Explainer Video be?
Mastering animated explainer video length hinges on aligning video type, target audience, and marketing goals for optimal impact.
Pre-production Considerations for Determining Video Length:
What's the core message for each video type?
Who is the ideal viewer for this video?
How many key features need highlighting?
Does the style suit the brand message?
Which platform dictates video length?
What visual style best conveys the message?
Does the video's purpose align with the brand?
Animated brand explainer video length guide
Animated Brand Explainer Types
Video Length
Use Case
Funnel
2D Animation
45-90 seconds
Ideal for showcasing a product's features and benefits with engaging characters and scenes, using vibrant colors and smooth transitions.
Awareness
Motion Graphics
30-60 seconds
Perfect for highlighting key data points and statistics, using dynamic visuals and concise messaging. Clean and modern style works best
Consideration
Whiteboard Animation
60-90 seconds
Explains complex processes simply and memorably, using a hand-drawn style to create a personal connection.
Consideration
Explainer Videos (various styles)
60-120 seconds
Versatile format adaptable to various styles (2D, 3D, motion graphics) depending on the brand and message. Covers complex topics concisely.
Decision
Animated Infographics
30-60 seconds
Effectively communicates data-driven stories, using clear visuals and minimal text. Ideal for concise, impactful messaging.
Conversion
How to create Animated Brand Explainer Videos?
Crafting a captivating animated explainer video requires a strategic approach. Mastering each phase ensures your video resonates with your audience and achieves its intended purpose.
* Audience Definition - Deeply understanding your audience informs every creative decision.
Purpose Definition - A clear purpose ensures focused messaging and effective call-to-actions.
Narrative Crafting - A strong narrative keeps viewers engaged and invested in your brand.
Style Selection - The right style enhances brand identity and memorability.
Storyboard Creation - A detailed storyboard prevents costly revisions and ensures visual consistency.
Scriptwriting - A well-written script is the foundation of a compelling and informative video.
Animator Hiring - Partnering with a skilled animator ensures high-quality visuals.
Voice Recording - A professional voiceover adds credibility and emotional resonance.
Music/SFX Addition - Strategic sound design enhances the emotional impact and memorability.
Video Editing - Precise editing ensures a polished final product that is engaging and easy to understand.
Platform Optimization - Optimization maximizes reach and ensures a seamless viewing experience.
Video Promotion - Targeted promotion drives views and achieves your video's objectives.
How to Write a Compelling Script for Your Explainer Video
Crafting a compelling script is key to a successful explainer video. Let's explore how we can write a script that truly captivates our audience. Remember the power of a strong narrative and clear messaging we discussed earlier? Now, let's translate those principles into a script that brings our brand story to life.
Think about those brand explainer video examples that instantly captivated you. What made them so effective? A great script starts with understanding our audience and tailoring our message to their needs. It's about connecting with them on an emotional level, not just presenting information.
We also need to define our objective. What do we want viewers to *do* after watching? A clear call to action is essential. Explainer video animation thrives on clear, concise storytelling. Every second counts.
Grab attention immediately with a compelling hook.
Focus on a single core message, avoiding information overload.
Highlight the problem and present our solution as the answer. When showcasing benefits, consider how product explainer video animation examples effectively demonstrate value rather than just listing features.
Use storytelling to create an emotional connection with our audience.
By following these guidelines, we can create a script that not only informs but also inspires. A script that resonates with our audience and drives them to take action.
Measuring the ROI of Animated Explainer Videos
Having explored various animated explainer video styles and lengths, let's shift our focus to measuring their return on investment (ROI). Understanding ROI is crucial for optimizing our video marketing strategies and ensuring we get the most bang for our buck. After all, captivating visuals are just the beginning; we need to know if they're actually achieving our business goals.
Measuring ROI isn't about complex formulas; it's about understanding what works and what doesn't. It's about using data to refine our approach and create even more effective videos. When evaluating website traffic, consider how animated explainer video examples can drive viewers to specific landing pages.
Track key metrics: Focus on metrics aligned with our goals. If our objective is lead generation, monitor how many leads come through video calls-to-action. If it's brand awareness, assess how our animated marketing videos influence social media engagement and reach.
Analyze audience behavior: Go beyond vanity metrics. Analyzing audience retention is crucial. Marketing explainer video animation examples show how engaging narratives keep viewers hooked. High drop-off rates may indicate areas for improvement in our content.
Test and refine: A/B testing different versions of our videos can reveal what resonates most with our audience. For data-heavy topics, a motion graphics explainer can effectively communicate complex information, impacting conversions. Experimentation is key to optimization.
Consider long-term impact: ROI isn't just about immediate results. It's also about the long-term effects on brand recall and customer loyalty. How do our videos contribute to customer lifetime value? These are important questions to consider.
By consistently measuring and analyzing ROI, we can refine our video marketing strategies, create more compelling content, and ultimately achieve our business objectives.
How to Use Explainer Videos to Improve Customer Engagement
Let's dive into how we can use explainer videos to truly connect with our audience and boost engagement. Remember those captivating explainer videos we talked about? We can achieve similar results by focusing on creating videos that resonate with our viewers on an emotional level.
Think about it – a story sticks with us far longer than a list of features. That's the power of narrative. We want our viewers to feel something, to connect with our brand on a deeper level.
Craft compelling narratives. Instead of just listing features, let's tell a story. Think about how sales explainer video animation examples effectively demonstrate value by showcasing a product solving a real-world problem.
Show, don't just tell. visual storytelling is key. Explainer video animation examples can inspire us to create engaging visuals that enhance understanding and keep viewers hooked.
Optimize for mobile. We're all on the go, right? Making sure our videos are easily viewable on any device is crucial for maximizing reach.
Promote strategically. Let's get our videos seen! Sharing them across relevant platforms and embedding them on our website ensures our message reaches the right audience. animated promotional videos can be a game-changer for marketing campaigns. Brand animation examples can also inspire us to create a consistent and memorable brand identity.
By focusing on these key strategies, we can create explainer videos that not only inform but also inspire. We can transform viewers into engaged customers who connect with our brand on a deeper level.
Understanding Different Animation Techniques
Having discussed video length and ROI, let's explore the exciting world of animation techniques. Choosing the right style is crucial for bringing your brand story to life and creating one of the best animated explainer videos. Remember how we discussed clear brand messaging? Your animation style should reinforce that message.
Think about your target audience and the message you want to convey. Do you want a whimsical feel or a sleek, modern look? The right animation style can make all the difference.
2D Animation: A versatile and popular choice, 2D animation is perfect for creating engaging characters and vibrant scenes. Think of explainer videos with colorful visuals and smooth transitions, ideal for showcasing product features and benefits.
3D Animation: Want to add depth and realism? 3D animation is your answer. It's perfect for immersive experiences and showcasing intricate product details, making your business explainer videos stand out.
Motion Graphics: Ideal for data-driven stories and abstract concepts, motion graphics use dynamic visuals and concise messaging to communicate complex information effectively. Consider this style for a clean, modern look.
Mixed Media: Combining various techniques like whiteboard animation, stop motion, and even live-action footage can create a truly unique and memorable experience. This approach allows for maximum creative flexibility.
A well-crafted animated explainer video for business, regardless of the chosen style, can significantly boost your brand's visibility and engagement. By understanding the nuances of each technique, you can choose the perfect style to resonate with your audience and achieve your marketing goals.
Optimizing Your Explainer Video for Different Platforms
We've covered video length, ROI, and animation styles. Now, let's talk about getting our videos seen! Optimizing for different platforms is key to maximizing reach and engagement. Think about it – a stunning video won't do much good if it's not formatted correctly or targeted to the right audience.
We need to tailor our approach for each platform. YouTube loves longer videos, while Instagram thrives on short, snappy content. Understanding these nuances is crucial for success. Remember those captivating animated brand video examples we discussed? They're a great source of inspiration for platform-specific optimization.
Aspect Ratio: Square for Instagram, widescreen for YouTube – optimizing aspect ratio ensures our videos look their best, no matter where they're viewed.
Mobile Optimization: Most people watch videos on their phones. Prioritizing mobile viewing is no longer optional; it's essential.
Captions and Subtitles: Sound off? No problem! Captions and subtitles make our videos accessible to everyone, boosting engagement.
Thumbnails: Think of thumbnails as mini movie posters. A compelling image can be the difference between a click and a scroll. Service explainer video animation examples often use eye-catching visuals to draw viewers in.
By following these tips, we can ensure our videos reach the widest possible audience and achieve our marketing goals. Corporate animation videos, for example, often benefit from a polished and professional aesthetic, reflecting the brand's image and values. Optimizing for each platform is an investment in our video's success.
How animated brand explainer video examples are curated?
We dove deep into animated brand explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic animated brand explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and persuasiveness of the brand's core value offering. 7.Brand Storytelling Determining how effectively the video conveys the brand's narrative and resonates with its target audience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated brand explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
