Have you ever wished you could make even the most intricate product instantly understandable? I am here today to show you how. In this article, what we'll explore is the incredible power of animated product walkthrough videos to simplify complex information and boost engagement. Our journey will reveal how these videos not only clarify your message but also ignite curiosity and create a memorable experience for your audience. Let's dive into the compelling statistics that prove their effectiveness.
86% of consumers recall podcast ads more than any other channel.
80% is the boost in brand awareness using digital ads.
30% of marketers who don't make short-form videos will start creating them in 2024.
These stats highlight the power of engaging content, especially video, in capturing audience attention and boosting brand recognition. Animated product walkthrough videos capitalize on this trend, offering a dynamic and digestible way to showcase your product's value. Today we explore more than 30 Compelling Animated Product Walkthrough Video examples, that immediately grabbed our attention and got us excited
Imagine a world where walking is effortless and comfortable, even with a prosthetic limb. That's what the Blatchford Elevated Vacuum technology strives to achieve. This animated product walkthrough video offers a clear and concise explanation of this innovative technology, revealing how the vacuum strength increases with each step, enhancing both stability and comfort.
The video uses simple, clean animations, coupled with a calming background music, to guide viewers through the technical details. It effectively breaks down complex mechanisms into easy-to-understand visuals, appealing to both potential users and individuals curious about prosthetic innovation. This visual approach provides a unique and engaging experience, making it an exceptional example of an informative and compelling product walkthrough video.
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What We Can Learn
Focus on the "aha!" moments, making the viewer feel smart and informed.
Atlas Copco is a company that specializes in industrial equipment and solutions. This video is designed to showcase the PF6 FlexSystem, a flexible and compact controller system designed for fastening processes.
Video Design - The video uses a 3D animation style, showcasing different variants of the PF6 FlexSystem. A transparent view of the system is used to highlight the components and how they work together. The video is clear, concise, and visually engaging. It resembles a Website Walkthrough Guide Example video, using text annotations to highlight key features, such as robotic arm, power head, and multi-fixture spindles.
The video's visual style effectively communicates the objective of introducing the PF6 FlexSystem and its benefits. The clear and simple animation style, combined with text annotations, makes it easy to understand the system and its features. The overall tone of the video is professional and informative, making it an effective tool for educating potential customers about the PF6 FlexSystem.
Thermo Fisher is a company that provides single-use fermentors for microbial fermentation. The video is designed to highlight the unique features and advantages of the HyPerforma Single-Use Fermentor.
Video Design - This video utilizes clean graphics and animation to show the design of the HyPerforma Single-Use Fermentor. A combination of animated product walk-through and text boxes make this a Top Feature Walkthrough Exploration video.
The visual design of the video features a simple white background, a sleek white product and blue text boxes highlighting the key features of the single-use fermenter. The video is presented in a clear and concise manner, conveying the benefits of the product while maintaining a professional tone.
Diaceutics uses this Animated Product Walkthrough Video to showcase its expertise in data analytics and implementation services for the pharmaceutical industry, notably for precision medicine. The video cleverly visualizes the company's Data Lake and the patient journey, highlighting its global impact across 35 markets and with 115 million patient records. This strong visual storytelling helps to quickly engage viewers and simplify complex concepts.
Diacuetics positions itself as a partner that helps drive better diagnostic testing, ultimately leading to better treatment outcomes for patients. The compelling animations and charts illustrating improved ROI and reduced time to peak market penetration speak directly to the business needs of pharmaceutical clients, making it an inspiring example of a successful Animated Product Walkthrough Video.
What We Can Learn
Illustrate your product's value with clear, compelling visuals that build excitement.
5. U.S. Bank 2D Animated Product Demo - Boost brand awareness subtly
The U.S. Bank business essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This animated product training video provides a walkthrough of the platform's features.
The video's design effectively emphasizes the business essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. This 2d animated product video uses motion graphics to explain the product.
The video's pacing is well-balanced, providing ample time for viewers to absorb the presented information without feeling overwhelmed. In conclusion, the U.S. Bank business essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.
In a world demanding smarter security, AxxonSoft's Animated Product Walkthrough Video delivers. They tackle increasing safety challenges head-on with innovative AI-powered solutions. The visual narrative unfolds with a futuristic flair, showcasing their impressive software through crisp animations and dynamic transitions.
This isn't just surveillance; it's a security PhD at work. From facial recognition to human behavior analysis, AxxonSoft, partnered with Intel, empowers businesses to predict and prevent threats with unparalleled accuracy. The video's sleek animation and real-world footage integration create an inspiring showcase of cutting-edge technology in action.
What We Can Learn
Visually highlight your product's key features through dynamic animations to enhance understanding and boost engagement.
The visual storytelling in this animated product walkthrough video for OpenText Intelligent Capture is truly compelling. We all experience information overload, and this video taps into that shared experience from the very first frame. The central message the need for intelligent data processing is conveyed with clarity and precision.
From the animated documents flowing into the processing unit to the UI demo, every element works together seamlessly. We love the dynamic visuals, making even the technical aspects of the software engaging and easy to understand. The focus on increased efficiency and reduced errors, shown through the impactful pie chart, underscores the value proposition of OpenText Intelligent Capture.
What We Can Learn
Start with a problem your audience faces, then visually show your product as the solution. This builds trust.
We are immediately drawn to the meticulous detail and artistry of this animated product walkthrough video, evident in the carefully crafted stop-motion animation and textured paper aesthetic. The warm color palette and upbeat music create an atmosphere of optimism, while the clear and concise narrative effectively communicates Malaysia Airlines' commitment to passenger safety. We love how the video conveys a sense of reassurance without losing the spirit of adventure, making air travel feel accessible and enjoyable once again.
What We Can Learn
Warm visuals and clear storytelling create a positive experience, inspiring action.
The beauty of this animated product walkthrough video for Achievers lies in its ability to convey complex information with simplicity and charm. We love how the 2D animation brings the platform's features to life, making it easy to understand how it empowers businesses to foster a sense of connection among their employees.
Beyond the aesthetics, this video effectively emphasizes Achievers global reach and data-driven approach. The clean UI design and smooth transitions contribute to a polished and professional feel, leaving a lasting impression on potential customers.
What We Can Learn
Tell a story with your animation, showcasing how your product solves problems and builds connections.
We admire the innovative way this AppFolio video demonstrates the power of automation in property management. By showcasing a seamless, mobile-first leasing experience, it highlights how technology can transform cumbersome processes. The video cleverly guides us through each step, from application to virtual tour and digital key access, capturing the essence of efficiency.
The animation style adds a touch of personality, making it more engaging than a typical product demo. We love how AppFolio presents its solution not as a mere tool but as a catalyst for positive change in the leasing process, ensuring both resident and staff well-being in today's dynamic world.
What We Can Learn
Animate a problem-solution story, making your product the hero and driving conversions.
We adore the sharp, contemporary aesthetics of this animated product walkthrough video, showcasing Iteratively's innovative features with finesse. The minimalist color palette and smooth transitions keep our focus on the key messages: collaboration and data integrity. Iteratively's power lies in unifying data teams, product managers, and engineers, transforming analytics into a seamless team sport. This example inspires us with its clarity and concise storytelling, making complex processes easily digestible, encouraging viewers to explore Iteratively's potential for their teams.
What We Can Learn
Clearly illustrate your product's value, making viewers want to learn more.
Google is providing users with an easier way to manage business profiles. The video is designed to teach business owners how to access their profile on Google Search and Maps.
Video Design - This Software Animated Walkthrough video shows how to find and manage your business profile on Google. The video uses bright and vibrant colors, simple animations, and a clean white background that aligns with Google's brand style. This visual design makes it easy for viewers to understand the navigation and user interface of the Google interface. The video uses simple visual elements and imagery to highlight the steps.
The visual style effectively communicates the video objective. The simplified design and user-friendly graphics make it easier to follow each step. This helps to engage users, ensure they understand the process, and encourages them to manage their business profile. This video provides clear information and guides users through each step of the process. The clean and professional design tone of the video resonates well with businesses who want to effectively manage their presence online.
Cytiva is a company that focuses on laboratory equipment, this video is designed to showcase My Equipment, their latest solution.
Video Design - The video has a clean and modern design, employing a minimalist style. It utilizes flat illustrations of equipment, and features a dark blue background for visual clarity. The animation is simple yet effective, allowing for a smooth Software Walkthrough Idea video.
The video's design prioritizes easy comprehension. The visual style aligns with the subject matter, creating a professional feel. The animation is clear and easy to follow, making the navigation through My Equipment seem intuitive. The video effectively communicates the value proposition of the solution, using animation to illustrate the seamless integration of equipment, creating a sense of effortless management. The overall tone is informative and positive, emphasizing the simplicity and effectiveness of the My Equipment solution.
Capital One is a company that provides financial products, such as business credit cards. The goal of the video is designed to introduce their new business credit card feature that allows users to easily pay vendors and suppliers, even those that do not accept credit card payments.
Video Design - The video uses animated graphics to demonstrate the process of using the Capital One Business card to pay vendors. It has a simple and clean design style with bright colors, and bold lines. This is a good example of an Animated Product Promo Idea video because it is visually appealing and easy to understand, while still being informative.
The visual style of the video is engaging and reflects the easy-to-use nature of the new business feature. The bright color palette, simple animations, and straightforward visual representation of the user interface demonstrate the ease of use. This video style clearly communicates the objective of the video, which is to highlight the benefit of the new Capital One Business feature for their target audience. The tone of the video is both informative and upbeat, further reinforcing the benefits of using Capital One's new feature.
Cegid is a company offering retail solutions. This video is designed to help Cegid customers learn how to use their software.
Video Design - The video employs a clean and modern design, using a flat minimalist style. It utilizes bold graphics, like a question mark and arrows, to clearly communicate the idea of learning and growth. Cegid's visuals showcase the key benefits of their software and how it can help users get more out of it, making this a successful Demo Feature Walkthrough Idea video. The video features a simple color palette of blue, red, and white, with graphics that are easy to understand and recall, further highlighting the key features.
This style of video helps Cegid communicate its message effectively by using clear and simple graphics that are easy to understand. The visuals drive the video's goal of encouraging viewers to learn more about Cegid's solutions by highlighting the support and resources available. The overall tone of the video is friendly, helpful, and encouraging. This design helps Cegid reach its target audience by offering a visually engaging video that is simple and easy to follow.
Hotjar's dashboard provides a visual overview of user metrics, enabling businesses to quickly identify issues and trends. The video is designed to introduce the dashboard and showcase its benefits.
Video Design - The video utilizes a clean and modern design style, employing simple line illustrations and bright orange accents against a white background. The Animated Product Preview Sample video clearly demonstrates the features of the dashboard through concise and well-paced animations. The use of icons and text overlays helps to simplify the information presented.
The visual style of the video effectively communicates the message. The clean and modern design creates a professional and trustworthy tone, appealing to businesses seeking user insights. The animation highlights the key features of the dashboard, making the video engaging and informative. The video's design drives the viewer to understand the dashboard's benefits and explore its features further.
Klear is a company that provides solutions for ecommerce for Sage 100. The video is designed to introduce IN-SYNCH, a solution that integrates multiple shopping carts to a Sage 100 ERP.
Video Design - The video features a simple, clean and modern aesthetic, highlighting IN-SYNCH's ease of use. It uses flat design with bold typography, clear visuals, and a consistent color palette. Animated product highlight Sample video showcases a variety of popular shopping cart icons to demonstrate the breadth of IN-SYNCH's integration capabilities.
The video effectively communicates IN-SYNCH's value proposition through a combination of visual storytelling and a clear message. It emphasizes the ease of integration, allowing businesses to seamlessly manage their orders and inventory. The clean graphics, dynamic animations, and concise messaging contribute to a professional and engaging viewing experience.
Planning in a Box helps businesses effectively plan in a complex and ever-changing environment. The video is designed to showcase the challenges of managing a business in a modern world.
Video Design - This Saas Application Walkthrough Sample video is well-designed and has clean, modern graphics. Simple, clean, and eye-catching, the video's animation style is easy to follow, with clear graphics that illustrate the complexity of managing security within a business. The video uses minimal text and relies on a series of illustrations and animations to explain the need for collaborative planning and a comprehensive, all-inclusive approach to supply chain security.
Planning in a Box is a SaaS solution that leverages Big Data and IoT device feeds to provide comprehensive, exception-based collaborative planning. The video's narrative and visual design effectively communicate the benefits of this solution, showing how it helps organizations manage risk and optimize their business. The tone of the video is informative and reassuring, showcasing the benefits of adopting a collaborative planning approach and demonstrating Planning in a Box's ability to simplify complex business processes and provide valuable insights.
EU tax and customs is a company that focuses on combating VAT carousel fraud. This video is designed to raise awareness of this issue.
Video Design - The video uses a simple design style with cartoonish illustrations of people, buildings, and a money note. The video utilizes bold white text with an animated, fractured font effect to highlight key messages, such as the amount of money lost due to VAT carousel fraud. The use of a bright yellow background provides a strong visual contrast with the white text. These design elements create a compelling and clear Video Demonstration Walkthrough Example video, illustrating the fraudulent scheme.
The video effectively communicates the seriousness of VAT carousel fraud. The visual style clearly portrays the complex nature of this crime by using a simple and illustrative approach. The video's animation and graphics, along with the concise narration, capture the attention of viewers and explain the scheme in an engaging manner. This clear and straightforward approach allows the viewer to easily understand the fraud. The use of the bright yellow background and bold white text reinforces the message, emphasizing the need to stop the carousel. The video successfully conveys a sense of urgency and calls for action to combat this fraudulent practice.
Boyd specializes in designing and manufacturing high-quality thermal solutions, including heat pipe and vapor chamber assemblies. This video is designed to demonstrate their expertise in two-phase cooling systems.
Video Design - The video focuses on a simplified 3D animation to highlight the functionality of two-phase cooling systems, which is a key element of Boyd's product line. The animation features a guided walkthrough demonstrating how heat is transferred in a two-phase system. The graphic quality is very good, clean, and simple. This makes it an excellent Guided Walkthrough Demonstration Example video.
The visual design of the video effectively communicates the core principles of two-phase cooling. The use of arrows shows the heat transfer process and the clear labels identify the key components. This simple but effective visual style conveys the information in a way that is easily understandable. The overall tone of the video is professional and informative, highlighting Boyd's expertise in thermal solutions.
Coinbase is a leading cryptocurrency platform that provides access to buying, selling, and storing digital assets. The video is designed to help people learn about a new cryptocurrency, Kyber, and earn some by completing a short educational course.
Video Design - The video features a modern and engaging visual style that is typical of a Top Saas Product Walkthrough video. The video utilizes simple geometric shapes and bright colors on a dark background to create a visually appealing and informative experience. The use of animated graphics, including a variety of shapes and gears, helps illustrate the functionality of Kyber. The animation is clean, smooth, and easy to follow, helping viewers understand the concept of restructuring in a business and how Kyber can help improve business performance.
The video effectively uses animation to explain complex technical concepts in a way that is engaging and understandable for a wider audience. The use of bright colors and simple graphics creates a light and energetic tone that is welcoming to those new to the cryptocurrency world. This visual style effectively communicates the goal of the video, which is to introduce viewers to Kyber and encourage them to participate in Coinbase Earn.
Credit Karma is a product that provides free guidance and tips to help people build their credit. The video is designed to highlight the positive experience of a Credit Karma member.
Video Design - The video uses a simple, colorful animation style that is engaging and easy to understand. The video uses animated illustrations that depict the experience of a couple who are building their credit using the Credit Karma app. The animation style is simple but effective, and the use of bright colors and dynamic movement helps to make the video more memorable. This video is a great example of a Top Animated Product Success video.
The visual style of the video uses vibrant colors, simple animations, and bright graphics to clearly communicate the benefits of using Credit Karma. The video's tone is lighthearted and optimistic. The animated style makes it easy for the viewer to understand the narrative and emphasizes the success story of the couple, while simultaneously showcasing the value of Credit Karma.
EQT is a leading provider of software and services for the entertainment production industry. This video is designed to provide information about the company's business and operations to potential employees, portfolio companies, business partners and shareholders.
Video Design - The video incorporates a bold, graphic style to illustrate the concept of change in the entertainment industry. The video uses bright, contrasting colors and simple, bold lines in a minimalist design style to communicate the message effectively. An animated mobile app walkthrough video helps to break down the key elements, visually depicting the value proposition of EQT's software solutions.
The video's design and style effectively communicate the dynamism of the entertainment industry and the role of EQT in supporting the creation of innovative content. The video's tone is energetic, confident, and professional, reflecting the company's commitment to delivering high-quality solutions and services for the entertainment industry.
Coralink is a digital ecosystem, a solution designed by AUMA to address the challenges of plant operation. This video is designed to introduce viewers to the ecosystem and its benefits.
Video Design - The video style of Coralink is an animated saas Walkthrough Tutorial video. This is evident through the use of animated graphics to illustrate the flow of data and the various functionalities of the solution. The use of clear and concise text overlays, combined with a professional, modern aesthetic, creates a visually engaging experience for viewers.
The animation style of the video, which features hexagons as a key visual element, is able to communicate the objective of the video. The hexagons represent the interconnectedness of data and the various elements of the ecosystem. The animation is smooth and the design is straightforward, which sets a professional tone for the video.
Mint is a personal finance app, this video is designed to demonstrate how the app helps you track your spending.
Video Design - This video is an example of the Best 3D Product Walkthrough Animation video, showcasing the user interface and features of Mint, with a clean and simple design. This is achieved through the use of bright colors and clear visuals to highlight the main elements of the app. The video focuses on the monthly view and how it helps you categorize spending. It uses a modern, clean interface that makes the information easy to read and understand. The video uses 3D graphics that are high quality and make it feel professional.
The clear and engaging visual style helps Mint communicate the value of its app by demonstrating how easy it is to track spending, categorize transactions, and stay on top of your finances. The video uses a positive and informative tone, making it easy to understand and appealing to a wide audience.
Toolstation is a company that sells home improvement products, this video is designed to demonstrate the benefits of a smart bulb product.
Video Design - The video starts with animated scenes showing various situations that would require proper lighting. The video design is very simple with a clean white outline on a solid background. The animation is subtle with a few different transitions, which is very standard, simple, and makes the video easier to digest. This type of visual design makes the video look like a Best Animated Product Training video.
The design of the video is simple and clean, which is a great choice for highlighting a product in a training video. The video uses straightforward animated imagery to portray situations for the product, making the viewer easily understand how the product works and fits in their own life. The video has a positive tone, showing that the product can make life easier.
Cargill is working with DSM to help food and beverage manufacturers produce products with less sugar. This video is designed to explain the need for reduced sugar intake.
Video Design - The video uses simple yet effective animated graphics to highlight the health risks of consuming too much sugar. The use of visual metaphors such as the Pac-Man eating sugar cubes is a strong visual reminder of the impact of sugar consumption. The video has an educational tone and a clean, simple graphic design that makes it easy to follow.
This video is a great example of a Best SaaS Training Walkthrough video because it uses visual elements to convey a complex topic in a simple, engaging way. The use of bold text, arrows, and graphics allows the viewers to understand the content quickly. The use of bright and eye-catching colors makes it a memorable and effective video. This type of video is perfect for explaining complex concepts, promoting products, or training employees. The simple visual style allows the viewers to focus on the message. The video's tone is factual, serious, and informative, emphasizing the importance of healthy eating habits. The video effectively communicates the problem of sugar intake and highlights Cargill's role in solving the issue.
Siemens is a global leader in healthcare technology. This video is designed to educate the audience about mammograms, and how they can help detect breast cancer. The video highlights the importance of early detection, and how mammograms can help save lives.
Video Design - This Saas Walkthrough Animation video uses simple and clear graphics to illustrate the process of a mammogram. The video uses a combination of flat design and line art, making it easy to understand, and visually appealing. The graphics are clean, modern and consistent, and the use of animation helps to bring the subject matter to life.
The visual style of the video effectively communicates the objective. The video uses a simple and engaging style to help the viewer understand the process, and the benefits of getting a mammogram. The tone is informative and reassuring, using animation to make a potentially anxiety-inducing topic feel less scary, making it easier for women to understand, and feel comfortable with the process.
Panduit offers a comprehensive solution for keeping your computers up to date and secure. The video is designed to highlight the risks of outdated software and showcase the benefits of using Panduit Dome premium update manager.
Video Design - The video is a Ui Walkthrough Screencast Animation video. Panduit uses a clean, minimalist design with bright, inviting colors. The use of animated graphics makes the video engaging and easy to understand. The simplicity of the design allows the user to focus on the message without getting distracted by unnecessary details.
The visual style effectively conveys the video objective by highlighting the importance of keeping software updated. The video's positive tone and animation encourage viewers to take action and protect their devices. The clean design and simple graphics help the video quickly convey the core message of the video.
Cedar is a company that helps businesses understand the location of their employees, especially in the context of travel and work restrictions. The video is designed to communicate the importance of global travel support during a time of global restrictions.
Video Design - The video uses a flat design aesthetic with simple shapes and bold colors. It features a B2B Walkthrough Animation Example video to explain the need for a global travel support solution. The graphics are clean and minimalist, enhancing the video overall professional appearance. The visuals are engaging and easily understandable, making it effective in communicating the importance of global travel support to a B2B audience.
The video visual style effectively communicates its objective by highlighting the complexities of global travel, emphasizing the need for a support system. The video utilizes a serious tone, which makes it appropriate for its B2B audience. The use of simple animations and graphics keeps the video concise and informative, providing a clear understanding of the solution offered by Cedar, which helps companies navigate global travel in an ever-changing environment.
FAQ
How can an animated product walkthrough video simplify my complex product explanation?
Animated product walkthroughs translate complex features into digestible visuals, boosting comprehension and engagement.
What are the typical costs and production timelines for creating such a video?
Costs typically range from $1,000 to $6,000+ based on complexity, with production taking 3-8 weeks.
What are the key benefits of using animation versus live-action for a product walkthrough?
Animation offers unparalleled flexibility for showcasing intricate details and hypothetical scenarios, unlike live-action constraints.
How can I ensure the video aligns with my brand and resonates with my target audience?
Define clear brand guidelines and target audience profiles upfront to ensure the video aligns with overall marketing strategy.
What story should my animated product walkthrough video tell?
Focus the narrative on solving customer problems, highlighting product benefits and unique value proposition.
How can I make the video engaging and memorable for viewers?
Combine dynamic visuals, clear narration, and a compelling storyline to create a memorable and shareable experience.
What are the best practices for scripting an effective animated product walkthrough?
Craft a concise script that emphasizes key features and benefits, ending with a clear call to action.
How can I leverage existing assets (logos, images, etc.) in the video creation process?
Incorporate existing logos, images, and other brand assets to maintain visual consistency and reinforce brand identity.
How can I adapt an existing video I like for my own product?
Adapting existing videos requires careful analysis and modification to ensure alignment with your specific product and brand.
What are the different animation styles and how do I choose the right one?
Choose an animation style that complements your product and target audience, considering factors like complexity and tone.
What is the ideal length for a product walkthrough video?
Optimal video length depends on content and platform; shorter videos are generally more effective for online marketing.
How can I use the video in my sales presentations and marketing efforts?
Utilize the video across various marketing channels, including website, social media, email, and sales presentations.
How do I find and select a reputable animation studio?
Select a studio with a strong portfolio, client testimonials, and a transparent communication process.
What questions should I ask a potential animation studio during the selection process?
Inquire about the studio's production process, pricing structure, revision policy, and team expertise.
How can I ensure my video is accessible to a wide audience?
Ensure accessibility by providing captions, transcripts, and optimizing video format/resolution for diverse devices.
How to plan and optimize Animated Product Walkthrough Videos?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leveraged this for a healthcare client. We used vibrant visuals and clear, concise messaging in an animated product walkthrough video to explain a complex medical device, resulting in a 15% rise in customer inquiries.
Actionable: Transform complex information into easily digestible visual narratives.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Regis McKenna. Advids used this insight for a gaming client. We tailored the animated product walkthrough video to resonate with specific gamer personas, leading to a 10% increase in in-app purchases.
Actionable: Craft laser-focused messages resonating with specific audience segments.
Building Trust: "The key to successful branding is not to tell people how great you are, but to show them how great they are when they use your product." - Daymond John. Advids applied this for a beauty product client. We showcased real customer testimonials within the animated product walkthrough video, boosting conversion rates by 8%.
Actionable: Build trust by showcasing authentic customer experiences and testimonials.
Creating Shareable Content: "Contagious content is inherently viral." - Jonah Berger. Advids used this principle for a food delivery app client. We incorporated humor and surprise elements into the animated product walkthrough video, resulting in a 25% increase in social shares.
Actionable: Design content that evokes emotion and encourages organic sharing.
Iterative Improvement: "Success is a lousy teacher. It seduces smart people into thinking they can't lose." - Bill Gates. Advids embraces this philosophy. For an e-commerce client, we A/B tested different versions of the animated product walkthrough video, optimizing for click-through rates and ultimately achieving a 5% conversion lift.
Actionable: Continuously analyze, test, and refine content for optimal performance.
Why Advids for Animated Product Walkthrough Video?
At Advids, we specialize in crafting high-quality, original Animated Product Walkthrough Videos that drive exceptional results. Our unique blend of creative storytelling, cutting-edge technology, and proven track record ensures your product's value is clearly communicated through compelling and effective animation.
Unlocking the Power of Animated Product Walkthrough Videos:
Customized Animated Product Walkthrough Video Solutions: We tailor each project to showcase your product's features and benefits, perfectly reflecting your brand, style, and target audience. Whether you need to demonstrate complex functionality or highlight key selling points, we create engaging videos that drive conversions. Creative Storytelling Through Animation: Our skilled animators and storytellers craft narratives that captivate your viewers, making your product memorable and desirable. We focus on highlighting the value proposition of your product through clear and concise visual storytelling. Cutting-Edge Animated Product Walkthrough Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impact. From 2D to 3D animation, we choose the best approach to showcase your product in its best light.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes Animated Product Walkthrough Videos truly effective. We've helped businesses of all sizes achieve their marketing goals through the power of animation. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust our expertise to bring their product stories to life. We've partnered with companies across diverse industries, demonstrating our versatility and adaptability. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews. These testimonials highlight our talent, creativity, and unwavering dedication to client satisfaction.
A Collaborative Approach to Success:
Collaborative Process: We believe in close collaboration throughout the entire video production process. From initial concept to final delivery, you'll be actively involved, ensuring your vision is realized. Strategic Communication: Clear and open communication is paramount. We prioritize understanding your product, target audience, and brand identity to create impactful Animated Product Walkthrough Videos that achieve your specific objectives. [Number between 185-470] Successful Animated Product Walkthrough Videos: Our dedicated team has produced numerous successful product walkthrough videos, demonstrating our expertise in this specific area of animation.
Ready to unlock the potential of Animated Product Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Animated Product Walkthrough Video?
An animated product walkthrough video is a visual and engaging way to showcase your product or service. It uses animation, motion graphics, and often a compelling narrative to bring your product to life, making it more memorable and easier to understand than static images or text descriptions. These videos can be used to explain features, demonstrate use cases, showcase benefits, and build brand awareness.
Animated product walkthrough videos are versatile and can be used in various marketing and communication contexts. They can be incorporated into website landing pages, social media campaigns, email marketing, sales presentations, and even customer onboarding processes. By using animation to simplify complex information and engage viewers, these videos can effectively communicate your product's value proposition and drive conversions.
What do top Animated Product Walkthrough Videos have in common?
2D Animation
A visually appealing way to showcase product features.
3D Animation
A realistic and immersive way to demonstrate product functionality.
Motion Graphics
A dynamic and engaging way to highlight key product benefits.
Whiteboard Animation
A simple and effective way to explain complex concepts.
Mixed Media
A creative way to combine different animation styles for a unique look.
Storyboarding
A structured approach to planning the video's narrative.
Visual Storytelling
A compelling way to engage viewers and connect with their emotions.
Character Design
A memorable way to represent your brand and product.
Brand Consistency
A cohesive visual style that reinforces your brand identity.
Call to Action
A clear and concise prompt to encourage viewers to take the next step.
Target Audience
Content tailored to the specific needs and interests of your viewers.
User Experience
A seamless and enjoyable viewing experience that enhances product understanding.
What makes Animated Product Walkthrough Video effective?
A captivating animated product walkthrough video is a powerful tool for engaging viewers and conveying information effectively. It is driven by a combination of visual storytelling, clear messaging, and a focus on the user experience.
A well-designed animated product walkthrough video aims to create engaging content that captures attention and simplifies complex information. It uses visuals, animation, and narration to guide viewers through the product's features and benefits, making it easier for them to understand and remember key points.
Methods for creating effective animated product walkthrough videos include:
Using a clear and concise script
Incorporating visuals that are relevant and engaging
Employing a professional voiceover that is both informative and engaging
The goal is to create a video that is both informative and entertaining, leaving a lasting impression on viewers and driving them to take action.
How long should your Animated Product Walkthrough Video be?
A well-crafted animated product walkthrough video is a powerful tool for engaging viewers and conveying information effectively. It is driven by a combination of visual storytelling, clear messaging, and a focus on the user experience.
A well-designed animated product walkthrough video aims to create engaging content that captures attention and simplifies complex information. It uses visuals, animation, and narration to guide viewers through the product's features and benefits, making it easier for them to understand and remember key points.
Methods for creating effective animated product walkthrough videos include using a clear and concise script, incorporating visuals that are relevant and engaging, and employing a professional voiceover that is both informative and engaging. The goal is to create a video that is both informative and entertaining, leaving a lasting impression on viewers and driving them to take action.
Key Considerations for Planning:
What is the primary goal of the video?
Increase brand awareness?
Educate viewers about product features?
Drive sales or conversions?
What is the complexity of the product?
Simple and straightforward?
Complex with multiple features?
What is the attention span of your target audience?
Short and concise?
Longer and more detailed?
How much information needs to be conveyed?
Basic overview?
In-depth explanation?
What is the desired call to action?
Visit website?
Download a brochure?
Make a purchase?
What is the platform for distribution?
Social media?
Website?
Email marketing?
What is the budget for production?
Limited budget?
Larger budget for professional production?
How to create Animated Product Walkthrough Videos?
A well-crafted animated product walkthrough video is a powerful tool for engaging viewers and conveying information effectively. It is driven by a combination of visual storytelling, clear messaging, and a focus on the user experience.
Key Elements of an Effective Animated Product Walkthrough Video
A well-designed animated product walkthrough video aims to create engaging content that captures attention and simplifies complex information. It uses visuals, animation, and narration to guide viewers through the product's features and benefits, making it easier for them to understand and remember key points.
Methods for Creating Effective Animated Product Walkthrough Videos
Methods for creating effective animated product walkthrough videos include using a clear and concise script, incorporating visuals that are relevant and engaging, and employing a professional voiceover that is both informative and engaging. The goal is to create a video that is both informative and entertaining, leaving a lasting impression on viewers and driving them to take action.
Steps to Create an Animated Product Walkthrough Video
Pre-Production
Define your target audience
Identify key product features
Develop a compelling narrative
Create a storyboard
Choose an animation style
Select a voiceover artist
Production
Script development
Visual design
Animation production
Voiceover recording
Music and sound effects
Editing and post-production
Post-Production
Distribution and promotion
Crafting Engaging Product Walkthroughs
Before diving into production, thoroughly research your target audience. Identify their demographics, needs, pain points, and preferences. This understanding will guide the video's style, tone, and content. For example, a video targeting tech-savvy millennials will differ significantly from one aimed at senior executives.
Crafting a Compelling Narrative:
Instead of a dry feature rundown, tell a story that highlights how your product solves a problem or fulfills a need. Consider using a problem-solution-benefit framework. Introduce the problem your audience faces, present your product as the solution, and highlight the tangible benefits they'll experience.
Visual Excellence:
High-quality animation is crucial for capturing and retaining viewers' attention. Invest in professional animation, engaging visuals, and a clear, professional voiceover. Consider using techniques like 2D or 3D animation, motion graphics, or whiteboard animation, depending on your brand and target audience.
Unlocking Video Power: Choosing the Right Walkthrough
Ideal for introducing your product or service to a new audience, Explainer Videos concisely and engagingly explain its core value proposition. They are often used on landing pages, social media, and in email marketing campaigns to generate interest and drive traffic to your website.
Demo Videos:
Perfect for showcasing the features and benefits of your product in action, Demo Videos provide a virtual hands-on experience. They can be used on product pages, in sales presentations, and at trade shows to educate potential customers and drive purchase decisions.
Tutorial Videos:
Designed to guide users on how to use specific features or functionalities of your product, Tutorial Videos serve as a valuable resource for customer support. They can be embedded in your knowledge base, shared on social media, or used in email onboarding sequences to help users get the most out of your product.
Onboarding Videos:
Help new customers get acquainted with your product and its interface, ensuring a smooth and positive onboarding experience. They can be included in welcome emails, integrated into your product dashboard, or used as part of a comprehensive onboarding program to reduce churn and increase customer satisfaction.
Customer Journey Video Strategies
Capture attention and generate interest in your product by showcasing its unique value proposition and addressing a specific pain point. Imagine a software company creating a short, engaging video highlighting the frustrations of manual data entry and then introducing their automated solution.
Consideration:
Provide in-depth information about your product's features, benefits, and use cases, helping potential customers evaluate its suitability for their needs. A video demonstrating the software's various features and how they streamline data processing would be valuable at this stage.
Decision:
Address objections, offer social proof, and reinforce the value proposition to nudge potential customers towards making a purchase decision. A video featuring Testimonials from satisfied customers or showcasing a case study of a company that achieved significant efficiency gains using the software could be impactful.
Onboarding:
Guide new customers through the initial setup and use of your product, ensuring a smooth and positive onboarding experience. A series of short tutorial videos demonstrating how to set up the software, import data, and generate reports would help new users get started quickly and confidently.
Crafting Compelling Walkthrough Stories
Start by deeply understanding your target audience's needs, pain points, and aspirations. What challenges do they face, and how can your product help them overcome those challenges? For example, a project management software company might target teams struggling with inefficient collaboration and communication.
Define Your Message:
What is the key takeaway you want your audience to remember? Craft a clear and concise message that resonates with their needs and motivates them to learn more. The message could be: Our software streamlines communication and empowers teams to collaborate seamlessly, delivering projects on time and within budget.
Structure Your Narrative:
Consider using a problem-solution-benefit framework. Introduce the problem your target audience faces (e.g., chaotic email threads, missed deadlines), present your product as the solution (e.g., centralized communication platform, task management tools), and Highlight the Benefits they'll experience (e.g., improved team productivity, reduced stress, successful project delivery).
Unlocking Your Video's True Potential
Track metrics like watch time, view count, and engagement rate (likes, comments, shares) to gauge audience interest and video performance. Tools like YouTube Analytics and Vimeo Insights provide valuable data on these metrics.
Website Traffic:
Monitor website traffic from sources where your video is embedded, analyzing bounce rates and time spent on site to assess its impact on driving traffic. Use Google Analytics to track referral traffic from video platforms and other sources where your video is shared.
Lead Generation:
Track the number of leads generated from forms or calls to action embedded within or linked from your video, measuring its effectiveness in capturing leads. Integrate your video with your marketing automation platform to track Lead Generation and attribute conversions to specific videos.
Sales Conversions:
Analyze the conversion rates of Landing Pages or product pages featuring your video, comparing them to pages without the video to determine its impact on sales. A/B testing can help you isolate the impact of your video on conversion rates.
Boost Conversions with Animated Walkthroughs
Use Engaging Explainer Videos on social media, landing pages, and blog posts to Capture Attention and generate interest in your product. For example, a short, visually appealing video on social media highlighting the key benefits of your project management software can pique the interest of potential customers.
Middle of the Funnel:
Incorporate demo videos and Product Tutorials on your website, email campaigns, and webinars to educate potential customers about your product's features and benefits. A detailed Demo Video on your website showcasing the software's interface and functionalities can help prospects understand its capabilities.
Bottom of the Funnel:
Leverage customer Testimonial Videos and case studies on your pricing page and checkout process to Build Trust and encourage conversions. A video featuring a satisfied customer discussing how the software helped their team achieve project success can be a powerful motivator for prospects considering a purchase.
B2B Walkthroughs: Engaging Prospects with Video
Clearly define your ideal customer profile and tailor your video's messaging, tone, and visuals to resonate with their specific needs and pain points. For example, a video targeting IT professionals will differ significantly from one aimed at marketing managers.
Focus on Value Proposition:
Clearly articulate how your product or service solves a specific business problem, highlighting its ROI and competitive advantages. Instead of simply listing features, focus on the tangible benefits your product delivers, such as increased efficiency, cost savings, or improved customer satisfaction.
Keep it Concise and Engaging:
B2B buyers have limited time, so keep your video concise, engaging, and to the point. Use visuals, animation, and Storytelling to maintain their attention and convey complex information in a digestible format.
Include a Strong Call to Action:
Clearly guide viewers on the next step, whether it's downloading a resource, requesting a demo, or contacting your sales team. Make your call to action clear, concise, and visually prominent within the video.
Brand Your Product Launch Video
Ensure your video's color palette, typography, and Animation Style align with your brand guidelines, creating a visually consistent and recognizable brand experience. For example, if your brand uses a specific shade of blue and a sans-serif font in its marketing materials, these elements should be reflected in your video's design.
Brand Voice and Tone:
Maintain a consistent Brand Voice and Tone throughout the video's narration, script, and visuals, reflecting your brand's personality and values. If your brand is known for its playful and approachable personality, your video's narration and visuals should reflect this tone.
Music and Sound Effects:
Choose music and sound effects that complement your brand's personality and target audience, enhancing the video's emotional impact and brand recall. A tech company might opt for upbeat electronic music, while a luxury brand might choose a more sophisticated orchestral score.
Storytelling and Messaging:
Craft a narrative that aligns with your Brand Story and values, showcasing your product or service in a way that resonates with your target audience and reinforces your brand positioning. If your brand is built on a foundation of innovation and sustainability, your video's narrative should reflect these values.
Onboarding Success with Animated Videos
Begin by welcoming new users and providing a clear overview of the product's purpose, key features, and benefits. Keep it concise and avoid overwhelming them with too much information upfront. For example, a video onboarding new users to a social media management platform might start by explaining its core purpose: to simplify social media scheduling and analytics.
Focus on Key Actions:
Guide users through the most important actions they need to take to get started, such as setting up their profile, navigating the interface, and completing their first task. The video could then demonstrate how to connect social media accounts, create a posting schedule, and track key performance indicators.
Use Visual Cues and Animations:
Leverage visuals, animations, and screen recordings to demonstrate how to use specific features and functionalities, making it easier for users to follow along and understand the instructions. Instead of simply describing how to schedule a post, the video could show the user clicking the relevant buttons, entering the post content, and selecting the desired posting time.
Provide Additional Resources:
Include links to help documentation, FAQs, or customer support channels within the video or in the description to provide users with additional assistance if needed. This ensures that users have access to further support if they encounter any challenges during the onboarding process.
Tailoring Your Walkthrough for Healthcare
Use language and terminology familiar to your target audience within the healthcare industry, avoiding jargon or technical terms that might alienate or confuse viewers. For example, a video explaining a new medical device should use clear, concise language that both doctors and patients can understand.
Relevant Case Studies and Examples:
Showcase how your product or service has helped healthcare providers improve patient outcomes, streamline workflows, or reduce costs. A video demonstrating how a new electronic health record system has helped a hospital reduce medication errors and improve patient safety would be highly relevant to this audience.
Industry-Specific Pain Points and Challenges:
Address the unique pain points and challenges faced by healthcare professionals, such as increasing regulatory pressures, rising costs, and the need to improve patient engagement. A video showcasing how a telehealth platform can help doctors provide remote care to patients in underserved areas would resonate with these challenges.
Compliance and Regulatory Considerations:
Be mindful of HIPAA regulations and other industry-specific compliance requirements that might impact your video content, ensuring your Messaging and visuals adhere to these standards. Any patient data shown in the video must be anonymized and presented in a way that complies with HIPAA guidelines.
Case Study: GoDaddy's "GoDaddy for Good" Campaign
Objective: Increase brand awareness and drive website traffic for GoDaddy's GoDaddy for Good initiative, which supports small businesses and entrepreneurs.
Strategy: GoDaddy created a series of animated explainer videos that highlighted the benefits of using GoDaddy's products and services to start and grow a business. The videos were distributed across social media platforms, including YouTube, Facebook, and Instagram.
Results: The campaign resulted in a 20% increase in website traffic to GoDaddy's GoDaddy for Good landing page. The videos also generated over 1 million views across social media platforms.
Key Takeaways:
Animated explainer videos can be an effective way to increase brand awareness and drive website traffic.
By using a clear and concise message, GoDaddy was able to effectively communicate the benefits of its products and services to potential customers.
The use of social media platforms allowed GoDaddy to reach a large audience and generate significant engagement.
Case Study: Airbnb's "Live Anywhere" Campaign
Objective:
To inspire people to travel and experience the world through Airbnb's unique accommodations and experiences.
Strategy:
Airbnb created a series of animated videos that showcased the diverse range of accommodations and experiences available on its platform. The videos featured stunning visuals, engaging storytelling, and a diverse cast of characters.
Results:
The Live Anywhere campaign was a huge success, generating millions of views across social media platforms and inspiring people to book their next adventure through Airbnb.
Key Takeaways:
Collaboration between designers, animators, and voiceover artists can create compelling and engaging video content.
By using stunning visuals and engaging storytelling, Airbnb was able to capture the attention of its audience and inspire them to travel.
The Live Anywhere campaign was a successful example of how video content can be used to drive business growth and achieve marketing goals.
Case Study: Spotify's "Wrapped" Video Campaign
Objective
Engage users and drive brand loyalty by showcasing their listening habits and personalized music recommendations.
Execution
Spotify created a personalized video experience called Wrapped for each user, summarizing their top artists, songs, and genres of the year. The videos were shared on social media and via email, encouraging users to share their listening experiences with friends and family.
Results
The Wrapped campaign was a huge success, generating millions of social media shares and driving significant engagement. Spotify saw a 10% increase in active users and a 15% increase in paid subscriptions following the campaign.
How animated product walkthrough video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to the specific steps within the animated walkthrough. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience conveyed in the animation. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, animated product walkthrough video, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21% , hence 0.22% is used)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
