30 Software Marketing Explainer Videos To Increase Product Adoption

Picture this a killer software launch, but zero buzz. Tough break, right? In today's crowded market, a whisper gets lost in a roar. But don't worry, there's a secret weapon explainer videos. They're not just cool visuals, they're your software's storytellers, turning complex code into compelling narratives. And like they say, the proof is in the pudding. The numbers speak for themselves.

• 90% of all internet traffic is projected to be made by short-form video in 2024.
• Video marketing in the US is expected to grow by 9.93% in 2024.
• 44% of marketers use short-form video, the most of any content format.

These stats highlight the undeniable power of video, especially in a world craving concise, engaging content. Software marketing explainer videos offer a dynamic way to connect with your audience, simplify complex ideas, and drive conversions. Let's dive in and explore 30 Engaging Software Marketing Explainer Video examples to ignite your creativity and unlock the full potential of video marketing.

1. Kadence Software Explainer Animation Video

Kadence is a software solution that helps businesses manage hybrid working by allowing employees to book office spaces. The video is designed to showcase how Kadence simplifies hybrid working and improves communication among teams.

Video Design - Kadence's video features colorful and simple cartoon illustrations with dynamic movements and a friendly tone, effectively conveying the complex concept of hybrid working. The animation style emphasizes the user-friendliness and accessibility of the software, using bright colors and clean lines. The overall design is minimalist yet visually captivating, making the video engaging and easy to understand. This Animated Software Benefits video highlights the benefits of hybrid work and how Kadence can help achieve it.

The video's design clearly communicates the benefits of Kadence, emphasizing the seamless coordination that the software facilitates. The use of vibrant colors and cartoon illustrations, combined with the friendly narration, creates a welcoming and positive tone. The video's aim is to encourage viewers to explore the software, and its design style successfully achieves this objective by making Kadence appear approachable and easy to use.

2. Datacom

Datacom Cloud Container Service is a solution that helps developers manage and deploy business applications in a secure cloud environment. This video is designed to illustrate the challenges of outdated tools and promote the benefits of Datacom's Container Service.

Video Design - The animation style uses bright, bold colors and dynamic graphics to engage viewers. The animated people demonstrate how users interact with the service, and the use of geometric shapes, like the Rubik's cube, visually represents the complexity of modern technology. This is a good Animation Marketing Explainer Example video because it uses simple, yet visually stimulating animation to illustrate a complex concept.

The visual style helps communicate the benefits of using Datacom's Container Service by highlighting its ability to solve problems faced by developers. By showcasing the ease with which the service can be used, the video conveys its simplicity and efficiency, ultimately driving the video goal of raising brand awareness. The video's tone is approachable and confident, clearly targeting developers and businesses seeking a cloud-based solution.

3. Microsoft

This video is designed to introduce the Microsoft Commercial Marketplace and the valuable go-to-market support it offers through Marketplace Rewards, which is now integrated into ISV Success.

Video Design - The video begins with a dark background that contrasts with brightly colored icons, graphics, and a rising line graph, creating a dynamic and visually engaging experience. The sleek, modern aesthetic of the video reinforces the technological nature of the Marketplace Rewards program. This style makes it a great Best software demo Tutorial video for attracting potential partners and showcasing the program's benefits.

The use of a simple animated graphic helps highlight the key message: Marketplace Rewards can help partners accelerate their business growth. The visual elements are used to effectively communicate the value proposition of the program, highlighting the opportunity for partners to reach new customers, simplify their sales, and unlock new revenue streams. The video's professional and informative tone establishes trust and builds confidence in the program.

4. Kion

Kion is a cloud enablement solution, the video is designed to show how Kion simplifies management and governance activities in the cloud.

Video Design - Kion's video uses minimal graphics and a clean design style. The use of simple line drawings and icons focuses the viewer's attention on the key concepts of the video. The design is similar to a flow chart, which is the perfect visual style for a Best Software Tutorial Demo video. It is clear, concise, and easy to follow.

This visual style makes the video appealing and engaging, particularly to businesses. The use of line drawings and icons creates a sense of order and clarity. Kion uses a clean, professional tone throughout the video that is consistent with its brand and the product it is promoting.

5. Health-RI 2D Software Explainer Video

This Software Marketing Explainer Video immediately grabs attention with its modern design and engaging animation, setting the stage for the Personal Health Train. The video cleverly highlights the critical problem of fragmented medical information by showing how data is produced and managed across various healthcare providers, authorities, and individuals. The video shows the chaos that leads to a need for the tool.

The innovative FAIR data station concept is brilliantly visualized using circuit boards and security icons, effectively demonstrating secure data exchange and accessibility. By presenting this solution within the context of real-world applications like research and patient empowerment, the video successfully communicates the value proposition of Personal Health Train. The viewer is left with a clear understanding of how this software streamlines data management while prioritizing privacy and individual control, creating a sense of trust and innovation.

6. Silvercloud

Silvercloud is a digital mental health and wellbeing platform. The video is designed to introduce the platform and its benefits.

Video Design - This Software interface demo Sample video uses a minimalist design style. The color scheme is primarily purple and white, which creates a calming and inviting atmosphere. A range of simplistic visual elements are used throughout the video, such as textured backgrounds, lines and geometric shapes. These elements are easy to understand, which enhances the video's message of accessibility and simplicity. The video uses a limited number of words, which helps to keep the focus on the visual elements and the platform's key selling points.

The visual style of the video effectively communicates the video's goal of showcasing the platform's simplicity and accessibility. The use of a minimalist design, calming colors, and simple graphics creates a sense of calm and comfort, which can be appealing to users who are seeking help with mental health and wellbeing. The video's narrative emphasizes the platform's privacy and ease of access. Overall, the video's visual style complements its content and effectively conveys its message of promoting wellbeing.

7. Veeva Software Explainer Video

Veeva SiteVault is a single place for sites to manage studies and exchange information. The video is designed to show how SiteVault can improve collaboration and efficiency for sites and sponsors.

Video Design - The video uses a simple animation style with a focus on bright, clean colors and line art. This style is well suited for Software Marketing Intro Idea video, as it is easy to understand and conveys a sense of innovation. The use of white text on a yellow background is visually appealing and ensures that the text is easy to read.

The video effectively communicates the goal of SiteVault and its benefits. The animation style is friendly and approachable, creating a positive tone that encourages viewers to learn more about the solution. The use of simplified graphics emphasizes the clarity and ease of use of SiteVault, which is key for a software marketing intro video.

8. Concur Minimal Software Explainer Video

The video is designed to showcase the benefits of Concur, and highlight how their integration with American Express Business Card enables seamless spend management.

Video Design - The Concur video is a compelling example of a Software Product Q&A video, designed to address common pain points businesses face. The visual design is simple yet effective. The use of clean and modern animation, in combination with straightforward graphics, brings clarity to the narrative of the Concur expense solution. The video is designed to highlight the effectiveness of automation for streamlining the spend management process. The animation in the video features a character who is overwhelmed by the amount of paperwork required to process expenses. This is a very effective way to portray the frustration that businesses often feel with manual expense management processes. The character's struggle is immediately relatable to the viewers, helping them to understand the challenges that Concur's solution is designed to address. The Concur video is a great example of how to use animation to make a Software Product Q&A video more engaging and informative.

The animated video communicates the objective clearly through the use of simple animations, visually demonstrating the benefits of digitizing expense management. The simple animation style is both modern and engaging, reinforcing the easy-to-use nature of Concur's product, while effectively conveying the benefits of integrating Concur and American Express Business Card. The video's overall tone is professional, informative and humorous, creating a positive experience for viewers.

9. Syniverse

Syniverse Universal Commerce is a solution designed to help businesses innovate faster, simplify transactions, and create opportunities. The video is designed to showcase how Syniverse Universal Commerce can address challenges in a multiparty ecosystem.

Video Design - This Software Training Instructional Example video uses bold visual elements, abstract shapes, and transitions that are similar to what would be found in an online course or tutorial video. It includes a lot of colorful geometric shapes that flow seamlessly to depict the process, highlighting the ease of use, and the potential for growth. This is a great example of a simple, yet effective, Software Training Instructional Example video that focuses on showcasing the platform's capabilities.

The visual style of the video, using a consistent color palette, minimal text, and clear transitions, is effective in communicating the objective of the video. The use of animation and graphic elements conveys the message that Syniverse Universal Commerce can empower businesses to streamline their workflows and increase their market reach. The overall tone is professional and engaging.

10. Upwork

Upwork is a platform that helps companies find and manage remote tech talent. The video is designed to introduce the platform and highlight its benefits.

Video Design - This Software Features Animation video utilizes a simple, minimalist style that is both visually appealing and easy to understand. Line art illustrations are used throughout the video, with a blue, green, and orange color scheme. The graphics are clean and modern, with a focus on clarity and simplicity.

The visual design of the video effectively communicates the objective of the video. The use of line art illustrates the concept of remote work and the benefits of the Upwork platform. The animation is smooth and engaging, and the overall tone of the video is professional and informative. The video effectively showcases the platform's ability to help companies grow distributed teams and manage complex remote work strategies.

11. Health Catalyst

Health Catalyst provides a suite of services for healthcare organizations. This video is designed to introduce the company's new product, the CORUS Suite, which helps healthcare leaders understand the cost of providing care.

Video Design - The video uses a simple animation style. The use of geometric shapes and bold color palette creates a modern and engaging visual experience. The animated sea and clouds add a sense of motion to the video. It is a great example of Top Animated Software Capabilities video.

The video uses creative animations to represent the challenges faced by healthcare organizations. The animated boat and the storm metaphorically represent the difficult decisions healthcare leaders have to make in the face of rising costs and regulatory changes. The video's overall tone is professional but also hopeful, showcasing Health Catalyst's product as a solution for navigating the complex world of healthcare finance. The use of a metaphor and an approachable visual style help to communicate the solution's benefits in an easy-to-understand manner. The video successfully conveys the message that Health Catalyst can help healthcare organizations steer their way through the storm.

12. 360Learning

360Learning is a learning and development management platform that helps businesses create engaging and effective compliance training. This video is designed to communicate the benefits of using 360Learning for compliance training, highlighting the problems of traditional compliance training.

Video Design - The video uses a clean and modern visual style with bright colors and bold typography, making it an engaging Top Software How-To video. The use of simple animated icons and illustrations reinforces the key concepts, enhancing clarity and understanding. The transitions between scenes are smooth and engaging, keeping the viewer's attention and interest.

The visual style effectively communicates the message of the video. By showcasing the negative consequences of non-compliant behavior, the video drives the viewer to seek a solution. The tone of the video is both informative and persuasive, with a focus on practical applications and real-world scenarios. The message is clear, the video is engaging, and the visual design complements the narrative, making it a compelling and effective tool for promoting the benefits of 360Learning for compliance training.

13. CorVel

CorVel develops technology and streamlines processes, empowering faster and more accurate risk management. This video is designed to demonstrate the company's innovative approach.

Video Design - This Animated Software marketing campaign video uses a modern, clean design style. Vibrant colors, simple shapes and illustrations create a captivating and engaging visual experience. The video leverages clean lines and subtle animation, creating a professional and sophisticated aesthetic.

The video effectively communicates CorVel's innovative approach. It uses a series of animated visuals to depict the company's commitment to technology-driven solutions. The use of abstract shapes and simple illustrations reinforces the message of innovation, highlighting their focus on tackling industry challenges. This clean and modern visual style effectively reflects CorVel's forward-thinking approach to claims solutions. The video utilizes a calm and reassuring tone, highlighting the positive impact of their innovative solutions.

14. CLEAR 2D Software Marketing Video

CLEAR Health Pass is a software solution that links identity and health insights, making everyday experiences safer. This video is designed to demonstrate how CLEAR Health Pass can help businesses safely and securely bring people back to work.

Video Design - This is a Software Product Demostration video, showing the value of CLEAR Health Pass through simple animation. The animation is modern and uses bright colors. Clean graphics and a smooth visual style are a hallmark of the video, with a minimalist approach, using few elements to create clear messaging.

The video uses clear graphics and minimal text to focus attention on the narrative. The clean visual style and simple animation are easy to understand. By showing Jane in multiple everyday settings, the video demonstrates how CLEAR Health Pass can be used in a wide variety of situations. The overall tone of the video is optimistic, portraying how CLEAR Health Pass can give people the confidence to move forward.

15. Olive Minimal Software Marketing Video - Showcase software effectively

Olive is a software company that uses Artificial Intelligence to streamline healthcare's administrative processes. The video is designed to illustrate how Olive's AI workforce helps healthcare organizations become more efficient and affordable.

Video Design - The video utilizes a bright purple background with floating squares. The squares contain outlines of various icons representing healthcare administration, such as billing, claims processing, and credentialing. The animated video combines icons with the term inefficient, error-prone, and strain your staff, which visually represent Olive's solution. This makes it a good Animated Software Marketing video, as the video's clean and sleek design, paired with the animated elements, clearly illustrates the benefits of using Olive.

The video's design and visuals effectively communicate the video's objective. By showcasing the challenges of traditional healthcare processes, such as inefficiencies and errors, the video subtly introduces Olive's AI workforce as a solution. The animation creates a sense of energy and excitement, while the bright color scheme fosters a sense of optimism and hope. This tone effectively emphasizes the positive impact Olive has on healthcare, ultimately inspiring viewers to learn more about the company's solution.

16. Codility

Codility is a tech hiring platform that helps engineering teams find the right candidates. The video is designed to showcase Codility's ability to accurately predict the skills of potential candidates.

Video Design -
Codility uses a simple yet sleek design. The video is filled with abstract graphics and elements like lines, grids, and circles. The video uses minimalist graphics that focus on the information being shared. The use of bright yellow color contrasts the dark background and brings focus to the main features of the platform. This style is a classic example of Best Software Demo video.

Codility utilizes a digital and modern visual style to communicate the effectiveness of their platform. The use of bright yellow and dark gray emphasizes the core features, and the video's narrative highlights the value proposition. This gives the video a professional tone and conveys the efficiency and effectiveness of the Codility platform.

17. Dolbey Simple Software Explainer Video

Dolbey Fusion Suite aims to increase productivity for people who are frequently engaging in dictation and transcription. The video is designed to highlight the challenges faced by these individuals, such as time-consuming data entry and limited space for recording detailed information.

Video Design -
The video effectively uses simple, clean animations to communicate the problem and potential solutions. This approach is highly effective for a product launch Software video because it allows the viewer to focus on the narrative, rather than being distracted by complex animation. It also helps to keep the video concise and engaging.

The use of a bright blue background and simple white text provides a clean and professional aesthetic. The video employs a consistent animation style with minimalist visuals that maintain a friendly tone and ensure the information is conveyed effectively. This design approach successfully communicates the goal of the video, which is to show the challenges faced by professionals in industries like healthcare, legal, and public safety, and present Dolbey Fusion Suite as a solution that can streamline their workflow and improve their efficiency.

18. AdHive Software Marketing Animation Video - Explain benefits implicitly

AdHive is a social video advertising platform that automates the process of interacting with bloggers. The video is designed to show how AdHive can help advertisers save time and effort when running ad campaigns.

Video Design - This Software Guide Walkthrough video features a simple, clean visual design. The video uses a combination of flat colors, geometric shapes, and animation to convey information clearly and effectively. The use of the color blue throughout the video signifies trust and reliability.

The video's visual style effectively communicates the goal of AdHive, which is to make advertising easier and more efficient. The video's use of bright colors and animation helps to keep viewers engaged, while the clear and concise narration helps viewers understand the benefits of AdHive. The overall tone of the video is positive and upbeat, which helps to create a sense of trust and confidence in AdHive.

19. e-Builder Software Marketing Explainer Video - Showcase solution elegantly

e-Builder is a software company that assists local government agencies with their construction and infrastructure projects. This video is designed to highlight the need for e-Builder's services by focusing on the complexity and challenges of managing public works projects.

Video Design - This Software Launch Overview Idea video uses simple and clean graphics that visually appeal to the target audience. The animation style uses a mix of line art graphics, simple text elements, and circular shapes. The background features a soft blue color and small white dots, giving the video a calming and organized feel. These elements help the video maintain a straightforward style.

The combination of a clear and concise narrative with attractive visuals is what makes this an effective video. The visual design of the video focuses on the concept of transparency. The use of circles and dots emphasizes the different stakeholders and the public's need for transparency in the management of these complex projects. The overall tone of the video is one of professionalism, reliability, and trust, which is essential for a company that deals with government agencies.

20. US Ecology

This video is designed to introduce the partnership between Smarter Sorting and US Ecology and explain how the partnership solves challenges for retailers by providing a solution for waste classification and compliance services.

Video Design - This Software Marketing Example video uses flat design with a bright color palette and simple iconography to communicate the benefits of the US Ecology and Smarter Sorting partnership. This is a highly effective style for software marketing. The video is full of informative graphics, icons, and animations that show the issues and challenges that this partnership helps solve for retailers. The bright color palette and design elements of the video are appealing, and are a great example of software marketing.

The video uses visual elements to communicate the benefits of the partnership. For example, the opening scene uses animated icons of different types of waste to explain the challenges faced by retailers. The video then uses bold visuals to illustrate how the partnership helps retailers save time, money and improve safety. The visual style of the video successfully communicates the objectives of the video by illustrating the benefits of the partnership in a clear and concise manner. The design aesthetic is simple, yet engaging, and the tone is professional and informative.

21. Ateme Software Marketing Motion Video

Ateme+ understands the evolving demands of businesses, and its video speaks volumes. The Software Marketing Explainer Video cleverly employs visuals like the infinity road symbol, highlighting its continuous and reliable service. By focusing on core messages like infrastructure management and security, Ateme+ connects with audience needs effectively.

The concise and impactful storytelling, combined with a vibrant aesthetic makes this a stellar example of a software marketing video. This Ateme+ video inspires brands to embrace creative visuals and relatable messaging for better audience connection.

22. Petal

Petal is a scheduling software platform that is designed to help physicians create, manage, and share their schedules. The video is designed to highlight the challenges of traditional scheduling methods and demonstrate how Petal's software platform can solve those problems.

Video Design - This Software Platform Quickstart Animation video uses a minimalist line art style. It incorporates elements like post-it notes, a busy calendar, and a lopsided scale to communicate the difficulties associated with traditional scheduling. The simplified graphics add to the video's clarity and accessibility, making it easy for viewers to understand the problem being presented. The overall design style is clean and modern, which aligns with the software platform's branding.

The visual style of the video effectively communicates the objective of the video. The use of line art and minimalist animation helps create a simple and straightforward visual experience. This makes it easier for the target audience, physicians, to quickly grasp the complexities of scheduling and understand how Petal can provide a solution. The video's tone is also positive and optimistic, emphasizing the benefits of adopting Petal's schedule management system. The animation demonstrates how Petal can help physicians achieve better work-life balance.

23. Segment

Segment helps you collect data about your website and apps, and then use that data for marketing, analytics, and other purposes. This video is designed to help you understand how Segment works.

Video Design - This video uses a simple and engaging style that is common in Software Product Campaign Sample video. It uses bright colors and clear graphics to explain the core functionality of the product. The video's animated style, along with the clear visual representation of the data flow, adds to its effectiveness.

The video uses a clean and straightforward style to communicate how Segment works. This helps the viewer understand the benefits of using the product. The video's overall tone is informative and friendly, which makes it easy to understand and engaging to watch.

24. Trends

Trends is a new feature for Hotjar that helps you see the bigger picture. The video is designed to introduce this new feature and show how it can be useful for analyzing website data.

Video Design - The video uses a simplified and colorful graphic style. It starts with a space-like theme, featuring a satellite orbiting a planet. The visuals switch to an abstract city scene where people in different apartments represent different users interacting with the website. This simple approach emphasizes the product's functionality with clear graphics, a hallmark of a good Software Product Launch Idea video.

The video's visual style helps communicate the message that Trends can help you see the bigger picture of what's happening on your website. The space and city metaphors suggest looking beyond individual user behavior and understanding the broader trends. The optimistic and upbeat tone of the video reinforces this message.

25. Feadship Software Marketing Video

Need inspiration for your Software Marketing Explainer Video? Feadship's Polestar video showcases the future of yacht maintenance. The video series cleverly uses a network visualization to demonstrate how data flows from the yacht to Feadship's support team, creating a compelling visual narrative.

What stands out is how this video successfully translates technical features into tangible benefits. It demonstrates how Polestar's data optimization, privacy control, and preventative maintenance tools maximize a yacht's value throughout its entire lifetime, allowing owners to focus on enjoyment rather than worry. Feadship's video is a masterclass in demonstrating value through engaging animation.

26. Ciox

Ciox Cross Checkâ„¢ provides an artificial intelligence solution that automates the second level risk adjustment coding review process. The video is designed to showcase how Ciox Cross Checkâ„¢ simplifies and improves the efficiency of this critical task.

Video Design - Ciox Cross Checkâ„¢ uses a clean and modern visual style that is prevalent in Top Saas Software Commercial videos. The animation style uses bright colors, minimal visual clutter, and simple graphic elements. Flat 2D graphics, with clear, concise text are used to communicate the video's message. These designs elements make it easy for the viewer to understand the information presented in the video.

The video's visual design effectively communicates the benefits of Ciox Cross Checkâ„¢ through a simple narrative. The animation style highlights the key challenges of manual coding reviews, such as time consumption, human error, and diminishing returns. Ciox Cross Checkâ„¢ is presented as a powerful solution that overcomes these challenges with a user-friendly platform. The video's tone is confident and engaging, and the use of animated characters and graphics makes it easy to understand and remember the key message.

27. Citrix

Citrix DaaS is a solution that helps banking, financial services, and insurance organizations modernize. The video is designed to demonstrate how Citrix can address the challenges of a hybrid workforce while maintaining data security.

Video Design - The video uses a clean, minimalist design style. Simple, black line drawings are used to depict the challenges facing these organizations, like the need for online banking and security measures. The use of white lines on a pale yellow background creates a sense of simplicity and clarity. This video is an excellent example of a Top Software Launch Marketing video, that can easily be digested by the target audience.

The video's visual design effectively communicates the objective of modernizing legacy systems to meet the demands of a changing landscape. The use of simple, animated illustrations conveys the challenges and solutions clearly. The overall tone of the video is professional, confident, and reassuring, showcasing how Citrix can help organizations navigate their modernization journey.

28. AppFolio Software Product Demo Video

In this Software Marketing Explainer Video, Blend presents a compelling case for the future of banking. The video opens with a familiar scenario – the seamless personalization we experience in everyday tasks. This is cleverly contrasted with the impersonal nature of traditional financial processes, creating a relatable tension that draws the viewer in.

Emblem Bank, powered by Blend, is introduced as the solution. Through clear, concise animation and dynamic UI demonstrations, the video showcases how the platform streamlines complex financial journeys. The emphasis on real-time data integration and proactive recommendations sets Emblem Bank apart, inspiring viewers to imagine a more personalized and efficient banking experience.

29. AUMA

AUMA Coralink is a digital ecosystem designed to help companies overcome plant operation challenges. The video is designed to introduce the Coralink solution, showcasing its ability to support the entire lifecycle of a plant.

Video Design - This Software Product Promotional Example video incorporates a minimalist and modern style. The video features a combination of static imagery and animation, including 3D models of industrial plants. The graphics are clean, contemporary, and highlight the connections between various plant components.

The video effectively conveys the advantages of Coralink by using a blend of visual elements and voiceover narration. The animation highlights the network-based approach of Coralink, emphasizing its ability to manage various aspects of the plant. The modern design contributes to a sophisticated and trustworthy tone, attracting a target audience of industrial professionals and decision-makers.

30. N7

N7 is a Digital experience and Streaming platform that delivers better digital experiences, drives conversions and increases engagement. This video is designed to showcase N7 and how it can help businesses navigate their digital evolution.

Video Design - The video features a software explainer Overview Sample video style. This means it uses bold text and animated visuals to highlight key features of the N7 platform. The use of topographic maps provides a dynamic visual and visualizes the concept of digital evolution. This graphic element is used throughout the video.

The video uses a combination of bright colors, modern graphics, and a positive tone to communicate the benefits of the N7 platform. The video uses graphics, visual elements and animated text. Each graphic and visual element is a perfect representation of the benefits of the N7 platform. It starts with the tagline We are people and goes on to highlight the values and purpose of N7. The video effectively illustrates the core values of the company such as tenacity, innovation, and dedication. It aims to engage the viewer, and show them how N7 can help them achieve their digital goals.

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How to plan and optimize Software Marketing Explainer Videos?

Targeted Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids applied this wisdom for a cybersecurity software client. We crafted a narrative around a common user pain point – data breaches – and showcased the software as the solution, leading to a 25% increase in demo requests.

Actionable: Craft narratives addressing specific audience pain points.

Visual Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids leveraged this principle for a CRM software client. We used clear visuals and intuitive animations to demonstrate the software's functionality, resulting in a 30% improvement in user onboarding completion rates.

Actionable: Prioritize clear visuals and intuitive design for effective communication.

Authentic Branding: "Your brand is what other people say about you when you're not in the room." - Jeff Bezos. Advids helped a cloud storage software client define their brand personality through consistent visual language and messaging in their explainer video. This strengthened brand recall and increased organic traffic to their website by 20%.

Actionable: Define and communicate a consistent brand personality.

User-Centric Approach: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov. Advids adopted this approach for an e-learning software client. By focusing on the benefits for the learner, we increased course enrollments by 35% and improved customer satisfaction scores.

Actionable: Focus on customer benefits to drive engagement and satisfaction.

Data-Driven Optimization: "Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway." - Geoffrey Moore. Advids utilized data analytics to optimize a video marketing campaign for a financial services software client. By analyzing viewer behavior, we refined targeting and messaging, leading to a 20% increase in lead generation.

Actionable: Leverage data analytics to refine targeting and messaging.

Why Advids for Software Marketing Explainer Video?

At Advids, we create high-quality, original Software Marketing Explainer Videos designed to achieve exceptional results for your business. Our unique blend of creative storytelling, cutting-edge technology, and proven experience transforms your vision into compelling and effective animation.

Unlocking the Power of Animated Storytelling:

Customized Software Marketing Explainer Video Solutions: We tailor every project, from explainer videos and character animations to other Software Marketing Explainer Video formats, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Software Marketing Explainer Video Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Experience and Trust:

12+ Years of Proven Success: With over 3400 successful projects completed, we possess a deep understanding of effective Software Marketing Explainer Video creation. Over 310 of these projects have been specifically focused on Software Marketing Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach:

Collaborative Process: We maintain close collaboration throughout the entire process, from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear and open communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create truly impactful Software Marketing Explainer Videos.

Ready to unlock the potential of Software Marketing Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Software Marketing Explainer Video?

A software marketing Explainer Video is a short, engaging video that clearly explains your software's features, benefits, and Value Proposition to your target audience. It's designed to educate viewers, generate interest, and ultimately Drive Conversions by simplifying complex concepts and showcasing your software's capabilities in action.

Explainer videos are particularly effective for promoting software products because they can visually demonstrate how your software solves real-world problems and addresses the pain points of your target audience. They can also be used to educate viewers about the features and benefits of your software, build brand awareness, and generate leads.

What do top Software Marketing Explainer Videos have in common?

What makes Software Marketing Explainer Video effective?

A captivating Software Marketing Explainer Video is a powerful tool for driving conversions and achieving marketing goals. The effectiveness of these videos is driven by their ability to Engage Viewers and communicate the value proposition of your software in a clear and concise way.

A successful Software Marketing Explainer Video is designed to capture attention, educate viewers, and inspire action. The key is to create Engaging Content that resonates with your target audience and effectively communicates the benefits of your software.

Methods for creating effective Software Marketing Explainer Videos include:

By following these best practices, you can create videos that are both effective and engaging, leading to increased brand awareness, lead generation, and ultimately, sales conversions.

How long should your Software Marketing Explainer Video be?

A compelling Software Marketing Explainer Video is a powerful tool for driving conversions and achieving marketing goals. The effectiveness of these videos is driven by their ability to engage viewers and communicate the value proposition of your software in a clear and concise way.

A successful Software Marketing Explainer Video is designed to capture attention, educate viewers, and inspire action. The key is to create engaging content that resonates with your target audience and effectively communicates the benefits of your software.

Methods for creating effective Software Marketing Explainer Videos include using a clear and concise narrative, showcasing the software's features and benefits in action, and incorporating visuals that are both engaging and informative. By following these best practices, you can create videos that are both effective and engaging, leading to increased brand awareness, lead generation, and ultimately, sales conversions.

To ensure your Software Marketing Explainer Video is successful, consider the following questions:

How to create Software Marketing Explainer Videos?

A compelling Software Marketing Explainer Video is a powerful tool for driving conversions and achieving marketing goals. The effectiveness of these videos is driven by their ability to engage viewers and communicate the value proposition of your software in a clear and concise way.

A successful Software Marketing Explainer Video is designed to capture attention, educate viewers, and inspire action. The key is to create engaging content that resonates with your target audience and effectively communicates the benefits of your software.

By following these best practices, you can create videos that are both effective and engaging, leading to increased brand awareness, lead generation, and ultimately, sales conversions.

Crafting Compelling Software Explainer Videos

A successful software marketing explainer video needs to clearly communicate the value of your software to your specific audience. This involves crafting a compelling narrative that resonates with their needs and pain points.

Start by introducing the problem: Clearly articulate the challenge your target audience faces. This could be anything from inefficient workflows to a lack of data insights.

Introduce your software as the solution: Position your software as the answer to their problem. Briefly explain its core functionality and how it addresses the challenges you've highlighted.

Highlight key features and benefits: Focus on the specific features that directly solve the audience's pain points. Instead of just listing features, explain the tangible benefits they offer, such as increased productivity or cost savings.

Showcase real-world use cases: Demonstrate how your software has helped other businesses achieve success. This could involve brief customer Testimonials or showcasing specific results achieved through using your software.

End with a strong call to action: Encourage viewers to take the next step, whether it's visiting your website, signing up for a free trial, or requesting a demo. Make it clear and easy for them to engage further.

Unveiling Your Software's Power

Explainer videos are a powerful tool for showcasing your software's benefits by visually demonstrating its value proposition.

Show, don't just tell: Instead of simply listing features, demonstrate them in action. For example, if your software simplifies data analysis, show a quick screen recording of how it works, highlighting the Ease of Use and insightful results.

Use customer testimonials: Incorporate short clips of satisfied customers explaining how your software has benefited their business. This builds trust and credibility, showing potential customers that your software delivers on its promises.

Make it visually engaging: Use high-quality animations, graphics, and screen recordings to keep viewers interested. Visual Storytelling can make complex concepts easier to understand and more memorable.

Always include a clear call to action: Encourage viewers to learn more or take the next step by visiting your website, signing up for a free trial, or contacting your sales team.

Software Explainer Videos: Your Launch Toolkit

These provide an in-depth look at your software's functionality, showcasing its features and capabilities in detail. They are ideal for the consideration stage when potential customers are evaluating different solutions.

Software Tutorial Videos:

These guide users on how to use specific features or functionalities within your software. They are useful for Onboarding new users and providing ongoing support.

Onboarding Videos:

Designed to help new users get started with your software quickly and easily. They often cover basic setup, navigation, and key features to ensure a smooth user experience.

Use Case Videos:

These demonstrate how your software solves specific problems for different customer profiles. They are effective in showcasing the versatility and applicability of your software to various industries or business needs.

Comparison Videos:

These highlight the advantages of your software over competitors. They are useful for potential customers in the decision stage who are comparing different options.

Testimonial Videos:

Feature satisfied customers sharing their positive experiences with your software. These build trust and credibility, showcasing the real-world impact of your product.

Case Study Videos:

Provide in-depth analyses of successful customer implementations. They offer a detailed look at how your software has helped specific businesses achieve their goals.

Boosting Sales with Explainer Videos

Guide viewers towards the desired action, such as requesting a demo, starting a free trial, or making a purchase. Make the call to action clear, concise, and visually prominent.

Targeted Narrative:

Craft a story that resonates with your target audience's specific pain points and demonstrates how your software provides solutions. Tailor the Messaging to their industry, needs, and challenges.

Build Trust with Testimonials:

Feature satisfied customers sharing their positive experiences with your software. Testimonials build credibility and demonstrate the real-world impact of your product.

Emphasize ROI:

Highlight the tangible benefits and return on investment that your software offers. Quantify the value proposition by showcasing cost savings, increased efficiency, or revenue growth.

Engaging Visuals:

Capture attention and make the information more memorable with high-quality animations, graphics, and screen recordings. Visual storytelling can simplify complex concepts and enhance viewer engagement.

Crafting a Story That Sells

A Compelling Storyline is crucial for an engaging explainer video. It should resonate with your target audience and clearly communicate the value of your software.

Understand your audience: Start by identifying your ideal customer and their pain points. What challenges are they facing? What are their goals?

Define the problem: Clearly Articulate the Problem your software solves. This sets the stage for introducing your software as the solution.

Introduce your software as the hero: Position your software as the answer to the audience's problem. Explain its core functionality and how it addresses the challenges you've highlighted.

Showcase the benefits: Focus on the positive outcomes of using your software. How does it improve efficiency, save time, or increase revenue?

Craft a memorable hook: Start your video with a captivating opening that grabs the viewer's attention and makes them want to learn more. This could be a thought-provoking question, a surprising statistic, or a relatable scenario.

Crafting Resonant Explainer Videos

Designing a resonant explainer video requires understanding your audience's needs and preferences.

Respect your audience's time by keeping your video short and to the point. Aim for a duration of 60-90 seconds, focusing on the most important information.

Avoid technical jargon and industry-specific terms that your audience may not understand. Use language that is easy to follow and relatable.

Highlight what's in it for the viewer. Explain how your software will make their lives easier, improve their business, or solve their problems.

Incorporate high-quality animations, graphics, and screen recordings to make your video visually appealing and easy to understand.

Clearly tell viewers what you want them to do next. Whether it's visiting your website, signing up for a free trial, or contacting your sales team, make it easy for them to take action.

Customer Journey Video Strategies

Explainer videos can be strategically deployed throughout the customer journey to maximize their impact and guide potential customers towards conversion.

• Introduce your software and its capabilities to a wider audience through social media, blog posts, or online advertising.
• Focus on capturing attention and generating interest.

• Showcase how your software solves specific problems and addresses the needs of potential customers on your website's product pages or landing pages.
• Provide detailed information and demonstrate value.

• Offer testimonials, case studies, and compelling evidence to support their purchasing decision.
• Include videos on comparison pages or in email marketing campaigns to reinforce your software's advantages.

• Guide new users through the software's features and functionalities with Tutorial Videos or interactive walkthroughs.
• Ensure a smooth onboarding experience and maximize user adoption.

• Offer helpful tutorials and troubleshooting tips through your knowledge base or support portal.
• Address common questions and provide ongoing assistance to enhance customer satisfaction.

Maximize Your Explainer Video Impact

Integrating your explainer video into your marketing strategy is essential for maximizing its reach and impact.

Website Integration: Feature your video prominently on your website's homepage, product pages, and landing pages. Make it easy for visitors to find and watch the video, enhancing their understanding of your software.

Social Media Promotion: Share your video across your social media channels, tailoring the messaging and captions for each platform. Use Engaging Visuals and compelling copy to encourage views and shares.

Email Marketing: Incorporate your video into email marketing campaigns to nurture leads and drive conversions. Use the video to introduce your software, highlight its benefits, or provide valuable information to your subscribers.

Paid Advertising: Leverage your video in paid advertising campaigns on platforms like Google Ads or social media. Use the video to capture attention, generate leads, and drive traffic to your website.

Content Marketing: Embed your video in relevant blog posts and articles to provide valuable content and engage readers. Use the video to explain complex concepts, demonstrate features, or showcase customer success stories.

Unlocking Your Video's True Potential

• Track Video Metrics:

  Monitor key metrics such as video views, watch time, and engagement (likes, shares, comments). These provide insights into audience interest and video performance.

• Website Analytics:

  Track website traffic and conversions, attributing them to your video using tracking links or UTM parameters. Analyze how the video influences website visits, lead generation, and sales.

• Lead Generation and Sales Data:

  Identify any correlations between video views and conversions. Analyze how the video impacts lead quality, sales cycle length, and overall revenue.

• Gather Viewer Feedback:

  Collect feedback from viewers through surveys, polls, or comments to understand their perceptions and identify areas for improvement. Use this feedback to refine your video content and messaging.

• Utilize Analytics Tools:

  Leverage tools like Google Analytics to track key metrics and gain insights into video performance. Analyze data to understand viewer behavior, identify trends, and optimize your video strategy.

Crafting Videos That Stand Out

• Clearly define your ideal customer and tailor the video's messaging, visuals, and tone to resonate with their specific needs and preferences.

Compelling Storyline:

• Craft a narrative that captures attention, highlights the problem your software solves, and showcases its benefits in a clear and engaging way.

High-Quality Visuals:

• Invest in professional animations, graphics, and screen recordings that are visually appealing and informative.
• Use visuals to enhance storytelling and simplify complex concepts.

Professional Sound Design:

• Pay attention to sound quality, using appropriate music, sound effects, and a clear and engaging voiceover.
• Sound can significantly impact the viewer's experience.

Strong Call to Action:

• Conclude with a clear and compelling call to action, guiding viewers on the desired next step.
• Make it easy for them to engage further with your brand or product.

Case Study: Amazon Web Services (AWS)

Case Study: HubSpot's Video Lead Generation Campaign

Objective:

HubSpot aimed to generate qualified leads for its CRM and marketing automation software through video content.

Strategy:

HubSpot created a series of Explainer Videos that highlighted the benefits of its software and offered a free trial. These videos were promoted on social media, search engines, and through email marketing. A clear call to action was included in each video, directing viewers to a landing page where they could sign up for the free trial.

Results:

HubSpot saw a 30% increase in lead generation from video content compared to other marketing channels. The free trial conversion rate also increased by 10% after implementing the video campaign.

Key Takeaways:

• Video content can be an effective tool for generating qualified leads.
• Clear calls to action within videos encourage viewers to take the next step.
• Tracking video performance metrics helps identify which videos are most effective in driving leads.

Case Study: Dropbox's Video Customer Success Story Campaign

Objective:

Dropbox aimed to build trust and credibility with potential customers by showcasing the success of existing users.

Strategy:

Dropbox created a series of video testimonials featuring customers who shared their positive experiences using the company's cloud storage service. These videos were promoted on social media, search engines, and through email marketing.

Results:

Dropbox saw a 15% increase in website conversions after implementing the Video Customer Success story campaign. The company also reported a significant increase in brand awareness and positive sentiment.

Key Takeaways:

• Video Customer Success stories can effectively build trust and credibility with potential customers.
• Featuring real customers in videos adds authenticity and relatability.
• Tracking video performance metrics helps identify which stories are most effective in driving conversions.

How software marketing explainer video examples are curated?

We dove deep into software marketing explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic software marketing explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and persuasiveness of the software's benefits.
7.Problem-Solution Fit Determining how effectively the video demonstrates the software solving a specific problem.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, software marketing explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.002068 ~ 0.21%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.