Picture this a killer UI, but users lost as newborn kittens. Heartbreaking, right? Like a Michelin-star meal served in the dark. UI walkthrough animation videos are the spotlight, illuminating the experience. They guide users, showcasing your product's brilliance with clarity, conciseness, and a dash of charm. A stitch in time saves nine, and a good UI walkthrough video saves countless support tickets. Just how impactful are these videos? The numbers speak for themselves.
- Around 9 in 10 B2B buyers watched a video to learn about the company's products or services in the past 3 months.
- Short-Form Videos Rank Number 1 for Engagement and Lead Generation.
- Viewers watch 1 billion hours of YouTube videos per day on their TVs.
These stats reveal the undeniable power of video, especially for showcasing product value and driving engagement. UI walkthrough animation videos bridge the gap between product complexity and user understanding, transforming confusion into confident adoption. Let's dive in and explore 30 Engaging Ui Walkthrough Animation Video examples to unlock actionable insights and ignite your video marketing strategy.
1. QuickML Minimal UI Walkthrough Video
Duration : 2 minutes and 4 seconds
Catalyst QuickML stands out as a no-code marvel, seamlessly turning data into powerful ML models. This Ui Walkthrough Animation Video effectively highlights the platform's intuitive drag-and-drop interface, making complex workflows a breeze for users ranging from developers to business analysts. The clean aesthetics and dynamic transitions create a visually engaging experience, drawing viewers into the simplicity and potential of QuickML.
The video masterfully portrays QuickML's comprehensive capabilities, from data source integration and model training to deployment and monitoring. It showcases a powerful message of accessibility, emphasizing how anyone can harness the power of AI through a clear UI and data-driven insights. This powerful showcase inspires businesses to unlock their data's potential and revolutionize their operations with QuickML.
2. Insight
Duration : 1 minute and 40 seconds
Insight is a company that helps manufacturers to innovate using technology, to improve customer and employee experience and to streamline operations. The video is designed to demonstrate the relationship between technology and manufacturing and how new technologies are revolutionising the industry.
Video Design - The video uses a simple and clean visual design style, featuring paper-like 3D animations, reminiscent of a toy model. It highlights the progression of technology from the industrial revolution to the present day using visuals that represent key developments. The graphics are high quality and create a clear and concise story, allowing the viewer to easily follow the flow of the video. This is a good example of a Customer Testimonial Animation Idea video, because the 3D animation style provides a clear platform to showcase the benefits of the product or service, in this case, the application of technology in manufacturing.
The video's style is effective in communicating the objective of the video, which is to showcase the innovative solutions that Insight provides for manufacturing companies. The video is engaging and informative with a positive tone that demonstrates the benefits of implementing new technologies. By using simple visuals and a clear narrative, Insight is able to effectively convey their message and highlight the exciting possibilities of digital innovation in manufacturing.
3. Cegid
Duration : 2 minutes and 40 seconds
Cegid is a software company that provides solutions for retail businesses. This particular video is designed to highlight the support that Cegid offers to help customers learn how to use their software.
Video Design - Cegid utilizes a simple yet effective visual design style for this video, creating a Product Animation Launch Example video. This style is characterized by a minimalist aesthetic, employing flat colors and basic shapes. The animation is engaging, with the use of simple transitions and subtle movements of the figures, helping the viewer understand the concept.
The video effectively conveys the message by employing a simple visual style and animation. The use of flat colors and basic shapes creates a clean and modern look, aligning with the product and brand's image. The animation emphasizes the key message of Cegid's support, using simple, effective movements to illustrate how the software can help customers achieve their goals. This visual style reinforces the message that Cegid offers comprehensive support, encouraging users to explore the software's functionalities. The overall tone is informative and positive, emphasizing the value and benefits of using Cegid's software.
4. SilverCloud
Duration : 1 minute and 58 seconds
SilverCloud is the world's leading digital mental health company, offering clinically validated programs that improve mental health and wellbeing. This video is designed to introduce users to their digital platform and highlight the benefits of using their programs.
Video Design - The video features simple but elegant graphics. Bright colors and minimal design elements focus the viewer's attention on the core information. Simple animations are used to illustrate the platform's features and highlight the user experience. These elements contribute to creating a clean and visually appealing video. The use of simple and engaging visuals makes it a Best Brand Pitch Animation video.
The design of the video effectively communicates the ease of access and user-friendliness of SilverCloud's platform. The use of colorful visuals, engaging animations, and a friendly tone conveys the message that SilverCloud programs are approachable and welcoming. The video emphasizes the personalized and interactive nature of SilverCloud, making it an effective introduction for users exploring their mental health resources.
5. OpenText
Duration : 1 minute and 51 seconds
OpenText is introducing a new chat bot solution called IT Operations Aviator. The video is designed to demonstrate how this technology can enhance the user experience and improve operational efficiency.
Video Design - The video uses vibrant color and animation to visually represent the capabilities of OpenText's AI chat bot. It uses simple graphics like clouds and question marks to illustrate the challenges faced by IT professionals. This makes it an ideal Animation Feature Promo Sample video.
The video design uses a clean and modern style with a predominantly blue color palette to convey a sense of professionalism and innovation. It uses animation to highlight the features of the chatbot and demonstrate its conversational capabilities. The video's style effectively communicates the objectives of OpenText's IT Operations Aviator chat bot, emphasizing the user-friendliness and the potential for improved efficiency. The video has a professional yet optimistic tone, highlighting the transformative potential of OpenText's solution.
6. PTC Animated UI Demo Video
Duration : 1 minute and 42 seconds
This Ui Walkthrough Animation Video breaks down a complex scientific concept using a simple analogy that anyone can understand. Through elegant 2D animation, splicing, a critical biological process, is explained clearly with hand-drawn visuals and crisp transitions. The voiceover adds a touch of authenticity and guides viewers through this fascinating world, making the science feel less intimidating.
This is a stellar example of how animation can transform dense subject matter into an engaging and insightful experience. If you're looking to create an explainer video that blends a human touch with sophisticated visuals, this approach should be your inspiration.
7. LinkedIn Animated UI Walkthrough Video
Duration : 1 minute and 39 seconds
This Ui Walkthrough Animation Video exemplifies how sleek 2D animation and clear UI demonstrations can be highly effective in product marketing. LinkedIn Recruiter's features, including advanced filtering and InMail messaging, are brought to life with a minimalist aesthetic that highlights functionality. The video’s optimistic music underscores the efficiency and global reach of the platform, a compelling message for recruiters seeking top talent.
The smooth transitions and character interactions add a touch of personality, showcasing the collaboration aspect without overshadowing the UI. This design approach makes the user experience the star of the show, leaving viewers inspired by the simplicity and power of the LinkedIn Recruiter platform.ÂÂ
8. Roche
Duration : 2 minutes and 57 seconds
If you're seeking a UI walkthrough animation video example, this Roche piece excels. The video brilliantly uses animation to illustrate the often-invisible journey of MS disease progression. By visualizing the central nervous system as a railway network, the complexity of nerve cell damage and its impact becomes clear and accessible.
Roche's animation is a stellar example of how 2D animation can simplify complex health topics. The video is both informative and hopeful. The train metaphor is visually striking and easy to grasp, while the overall design creates a sense of hope, which is incredibly important when addressing a chronic illness like MS. The call to action encourages viewers to learn more, leaving them feeling empowered rather than overwhelmed.
9. Hotjar Minimal UI Animation Video - Showcase design aesthetics implicitly
Duration : 1 minute and 18 seconds
Hotjar is a website analytics tool that helps businesses understand user behavior. This video is designed to show the benefits of capturing all traffic, rather than sampling, so that businesses can make more confident decisions based on data.
Video Design - This Product Marketing Animation video uses clean and simple graphics with a white background, making it easy to understand the message. The use of animated arrows to visualize user behavior on a webpage and the use of a red dashed box to highlight the key takeaway points from the video, helps to make the product appear modern and engaging.
The visual design of the video drives the video goal of highlighting the benefits of 100% traffic capture. This is done by emphasizing the difference between capturing all of the traffic and sampling. The video's overall tone is optimistic and reassuring. The simple, clear visuals and concise narration create a video that is both informative and persuasive.
10. SimplyCast
Duration : 40 seconds
Navigating international communication can be challenging, but this Ui Walkthrough Animation Video provides an elegant solution. The video showcases SimplyCast's automated call feature, emphasizing its ability to bridge time zone gaps and streamline global outreach. The clean animation and straightforward messaging effectively convey the value proposition.
From the initial problem statement to the brand reveal, this video flawlessly guides the viewer through the process. The intelligent use of icons and transitions creates a visually appealing and informative experience, making it a strong example for anyone seeking to create engaging software demos.
11. AXA
Duration : 2 minutes and 41 seconds
AXA is a company that is committed to climate protection and aims to be a pioneer in Switzerland. This video is designed to introduce AXA's climate strategy, focusing on reducing carbon emissions and adapting to climate change.
Video Design - The video uses a vibrant color palette and simple, friendly cartoon illustrations to create a cheerful and engaging tone. It features a clear layout with contrasting colors, highlighting key information and guiding the viewer through AXA's climate strategy. The use of animation makes the video feel approachable and accessible, like a Guided Tutorial Animation video. The illustrations and animations are clear and high-quality, adding to the visual appeal and professionalism of the video.
The use of animation and a simple, engaging narrative allows AXA to communicate its climate strategy and goals to a broad audience. The vibrant color palette and friendly illustrations ensure that the information is presented in a positive and optimistic tone, emphasizing the importance of climate protection without being overly serious or preachy. The animation style and visual design help AXA to convey their message in a way that is both informative and engaging.
12. Live Oak Bank
Duration : 2 minutes and 36 seconds
Live Oak Bank is a company that provides financial services to individuals and businesses. This video is designed to guide potential business owners through the process of creating a thorough business plan.
Video Design - The video is a simple Product Advertising Animation video with a straightforward design style. The visual design consists of basic shapes and graphic elements, used to illustrate the key components of a business plan. Simple graphics and text are combined to create a visually appealing, informative presentation.
The clean aesthetic of the video complements the informative nature of the content. The visual style is minimalist, which helps to emphasize the key takeaways. The use of text overlays, coupled with the simple illustrations, effectively communicates the importance of a business plan when buying a business. The tone of the video is professional and informative, making it well-suited for its target audience.
13. Sun Life
Duration : 2 minutes and 10 seconds
Sun Life is a company that provides financial security, especially with life insurance. This video is designed to explain the concept of permanent life insurance, which provides coverage throughout your whole life.
Video Design - This Explainer Promo Animation video uses simple, animated graphics to clearly convey the concept of permanent life insurance. The video uses clear typography, bright colors, and minimalist graphics, such as a simple padlock and a document. This approach keeps the video engaging, easy to understand, and visually appealing, making it ideal for a target audience who may not be familiar with the concept of permanent life insurance.
The video's bright color scheme, bold text, and clean design effectively communicate a sense of safety, security, and peace of mind. This reinforces the message that permanent life insurance is a reliable way to protect your loved ones financially. The simple visuals and concise information help viewers understand the core idea of permanent life insurance, making it a great tool for Sun Life to educate potential customers.
14. Google 2D UI Walkthrough Video - Build trust implicitly
Duration : 1 minute and 53 seconds
Google is a technology company that helps people communicate with technology using their voice. This video is designed to explain how Google protects user privacy when using Google Assistant and other Google products.
Video Design - This App Highlight Animation video utilizes a white background with minimal design elements. These elements are simple shapes and icons, which are all very consistent with Google's branding. This video style is clean, professional and focuses on the privacy features of Google.
The design of this video effectively communicates the goal of protecting user privacy by emphasizing its simplicity. The clean design and minimalist graphics allow the user to focus on the information, and the visuals are designed to be easy to understand, which conveys that the company is focused on making its products and services accessible for all users. The tone of this video is confident and reassuring, which successfully reinforces trust in Google's ability to protect user privacy.
15. CSIRO 2D Animated Walkthrough Video - Inspire future thinking implicitly
Duration : 2 minutes and 55 seconds
CSIRO aims to better understand Australia's physical economy with its Australian National Outlook project. This video is designed to highlight the project's goal, which is to explore various possible futures for Australia by the year 2050.
Video Design - The video uses a simple and engaging Explainer Walkthrough Animation Idea video style. Flat and minimalist cartoon graphics are used to depict the map and narrative. The use of bold colors and geometric shapes makes the visuals visually appealing and easy to understand. A combination of animations and transitions further enhances the video's clarity and flow.
The visuals effectively communicate the project's objectives by using simple and relatable imagery. The cartoonish design creates a lighthearted and approachable tone, making the complex topic of national outlook more accessible to a wider audience. The bright colors and dynamic animation help engage viewers, drawing them into the video's narrative. Overall, the video effectively conveys the project's scope and significance.
16. Elaad
Duration : 1 minute and 32 seconds
Elaad is a company that provides electric vehicle charging stations. This video is designed to explain the requirements that public EV charging stations must meet in the Netherlands.
Video Design - The video uses simple, clear animations to illustrate the concept of connecting charging stations to the grid. The animated commercial animation idea video features flat design and bright colors, which make it visually appealing and easy to understand. It shows different aspects of the charging station design, including the housing, smart meter, and fuses, which help the viewer understand the requirements.
The animation style of the video makes it easy for viewers to understand the complex topic of grid operator requirements. The use of simple visuals and clear language helps to explain the information in a concise and engaging way. The overall tone of the video is informative and educational, with a focus on the technical aspects of the charging stations. It focuses on the important aspects of connecting a charging station to the grid, using a step by step approach, with simple visuals and highlighting important design elements to the requirements. The overall objective of the video is to provide a clear and concise explanation of the key requirements for public EV charging stations in the Netherlands, and the design of the video helps to achieve this goal.
17. Credit Karma
Duration : 55 seconds
Credit Karma works with Equifax and TransUnion to give users free credit reports. The video is designed to encourage viewers to sign up for Credit Karma to access their reports.
Video Design - The video design is clean, colorful, and engaging. It employs a variety of animated graphics to illustrate the process of accessing and understanding credit reports. The graphics feature simple 3D models that are easy to understand. These elements work together to make this a good 3D Presentation Animation Sample video.
The visual style of the video is simple yet effective. By using bright colors, playful illustrations, and easy-to-follow animation, the video successfully explains the key benefits of Credit Karma and encourages viewers to sign up for free. The bright and positive tone of the video helps viewers understand the importance of monitoring their credit reports and makes the process of signing up seem simple and straightforward.
18. Accenture
Duration : 1 minute and 1 second
Accenture is a global professional services company that provides consulting, technology, and outsourcing services. The video is designed to explain Big Data Analytics to a general audience.
Video Design - The video is a 3D Animation Explainer Sample video. It uses simple yet eye-catching graphics, and minimal text, to engage viewers. The use of isometric perspective gives a clean and modern look to the video, and the smooth animation style keeps the video interesting.
The visual style of the video helps explain the complexity of Big Data Analytics, by simplifying the information into digestible pieces. The video adopts a lighthearted, and optimistic tone, as it emphasizes the benefits of Big Data Analytics. The use of simple shapes and colors, and a bright background help make the video engaging and easy to follow. The video is designed to attract a broad audience, with a focus on individuals who are new to Big Data Analytics.
19. Aircove
Duration : 1 minute and 10 seconds
Aircove is a Wi-Fi 6 router with built-in VPN that allows users to connect all their devices to a VPN network with ease. This video is designed to explain the benefits of Aircove and how easy it is to use.
Video Design - The video features a simple, clean design with bright and bold colors that are aesthetically pleasing. It uses animated graphics to demonstrate the benefits of using Aircove and its functionality. The video is a great example of a Whiteboard Animation Ad Sample video, using simple animations to highlight the key features of the product.
The video's animation style is light and engaging, using a mix of simple transitions, and straightforward animations to show the setup and features of Aircove. It uses color and movement to capture the attention of the viewer and make the video more entertaining. The clean design and the well-organized visuals help to communicate the main message of the video. The animation style of the video is perfect for capturing the attention of the viewer and conveying the information in a way that is easy to understand. The video emphasizes the ease of use, and the value that Aircove offers, by using simple and clear animations. The overall tone of the video is positive and enthusiastic, reflecting the advantages of using Aircove.
20. ProMonitor
Duration : 1 minute and 6 seconds
ProMonitor empowers students by helping them improve their user experience and find solutions. The video is designed to show educators how the product works.
Video Design - This Product Explanation Animation Example video features simple graphics and clean lines. Visuals include a user, a website, and a dashboard with graphs and numbers. Each of these elements are animated and transition smoothly to show the flow of the product.
The video is designed to communicate the ease of use and the value of ProMonitor. This is achieved by using simple, clear language, and a bright, friendly color scheme. This tone aligns with the target audience of educators who need to quickly understand the product's benefits. The video's engaging style is made possible by a combination of animation, clear graphics, and concise explanations.
21. Clever Devices
Duration : 1 minute and 57 seconds
Clever Devices is a company that provides a solution to help transportation agencies analyze ridership data. The video is designed to introduce the solution, Clever Insights, and highlight its key features, specifically trust, accuracy, and ease of use.
Video Design - Clever Insights software explainer Animation Example video uses simple, clean graphics and minimal text to convey its message. The animation is clear and engaging with the use of simple transitions and a muted color palette to keep the viewer's attention on the message. The video design is clean and intuitive, highlighting the ease of use of Clever Insights.
Clever Insights is shown as a user-friendly platform that simplifies complex data by making it easy to visualize and understand. The video uses visuals such as charts, graphs, and maps to represent the data, illustrating how Clever Insights transforms raw data into actionable insights. The video is fast-paced and energetic, creating a positive and professional tone that reflects the company's confidence in its product.
22. Bullhorn
Duration : 1 minute and 48 seconds
Bullhorn Talent Platform is a digital talent experience designed to empower candidates. The video emphasizes automation and AI, which helps recruiters be more efficient.
Video Design - The video is a Top 3D Product Animation Explainer video and uses a simple clean design. The use of minimalist graphics, along with a subdued color palette, creates a professional and polished look. A combination of 3D and 2D animation enhances the visual appeal and engages the viewers. The animation is smooth, with a pleasing visual style.
The video uses a simple and modern visual style that communicates the core message, which is that Bullhorn Talent Platform is a tool for recruiters. The video has a positive tone, conveying confidence and professionalism. The visual style also communicates the idea of a user-friendly, high-tech experience for both candidates and recruiters, further reinforcing the benefits of using the platform.
23. LITEON
Duration : 1 minute and 36 seconds
LITEON is a company that works with smart cities to improve the quality of life. This video is designed to highlight the challenges that smart cities face as they continue to grow, while also providing information about LITEON's solutions.
Video Design - The video uses a variety of animated graphics to present its message. The visual design is bright and eye-catching, using bold colors and simple shapes. Animated graphics create an engaging experience that grabs the attention of the viewer. The video includes several Top Feature Walkthrough Animation video elements that add to the visual appeal of the video. The animated cityscape is a great example of a Top Feature Walkthrough Animation video element.
The video visual design effectively communicates the issues of traffic congestion in smart cities, especially the way LITEON's solutions can be applied to fix them. The tone of the video is informative but also optimistic. The animation style is visually appealing, creating a bright and engaging viewing experience. The video effectively highlights LITEON's offerings for the smart city and the challenges that these cities face.
24. 360Learning
Duration : 1 minute and 27 seconds
360Learning helps L&D professionals measure the impact of learning programs. This video is designed to show that data-driven decision making is paramount for learning and development.
Video Design - 360Learning's video design uses bright, bold colors and dynamic animations to highlight the benefits of using their platform for reporting and analyzing learning data. The video uses a combination of simple, yet visually engaging graphics to create a playful and engaging look. The video showcases a â€ÅTop 2D Testimonials Animation video†style, demonstrating the need for more robust learning analytics.
The video unique visual style drives the viewer to understand the key message: that L&D professionals need to take learning analytics beyond basic completion rates. The use of color, animation, and abstract visuals create a modern and engaging tone for the video. The video emphasizes how 360Learning can help L&D professionals see the big picture, as well as the details of their learning programs, and empowers them to make better decisions.
25. Coinbase
Duration : 2 minutes and 59 seconds
Marvell's Ui Walkthrough Animation Video showcases their NVMe-oF SSD converter controller, a groundbreaking solution for data centers facing increasing storage demands. The video efficiently illustrates how the controller converts NVMe SSDs into NVMe over Fabric SSDs, allowing for disaggregation of storage from compute. This delivers significant benefits like improved ROI and reduced TCO.
The 2D animation, with its futuristic music and sleek visuals, clearly demonstrates the controller's function and its impact on data center architecture. The straightforward style allows the audience to easily understand the complex technology. This Ui Walkthrough Animation Video is inspiring, and businesses looking to create similar product demos can learn from its streamlined approach and clear, concise messaging.
26. Malaysia Airlines
Duration : 1 minute and 1 second
Malaysia Airlines has developed a video highlighting the new safety measures that have been implemented at the Kuala Lumpur International Airport, to give passengers peace of mind. The video is designed to encourage people to fly with them, by showcasing the new safety procedures.
Video Design - The video uses a paper craft style, a technique where elements are made from paper and then animated. This creates a unique and appealing visual style. The use of paper allows for an extremely detailed, crisp and clean visual aesthetic. This style makes the video stand out as a Top Mobile App Animation video. The video features various aspects of safety measures and emphasizes the importance of social distancing, face masks, and thorough cleaning.
The video's paper craft aesthetic and the emphasis on safety measures create a sense of security and confidence, which is crucial for encouraging travel. The video uses a warm and inviting tone, making passengers feel safe and comfortable. Overall, the visual style of the video is able to effectively communicate the objective of the video. The video aims to reassure viewers that Malaysia Airlines is taking all necessary precautions to ensure the safety of their passengers, and the paper craft aesthetic creates a sense of care and attention to detail. The video effectively drives the goal of increasing travel confidence by visually showcasing the safety measures and the efforts undertaken by the airline.
27. OWN.CANCER
Duration : 1 minute and 11 seconds
OWN.CANCER is a company that is working on a solution to help people fight cancer. The video is designed to introduce immunotherapy, a cutting-edge treatment that boosts the body's natural defenses to fight certain cancer cells.
Video Design - The video uses bright colors, simple animations, and clear font styles to explain the complex topic of immunotherapy. The graphic design incorporates simple geometric shapes to visualize the defense system, which makes this a Best Sales Animation Ad video. The animation style is simple and playful, which makes the video engaging and easy to understand for a broad audience. The video includes graphics of white blood cells attacking viruses.
The use of simple animations and graphics helps to make the complex topic of immunotherapy easier to understand. The video's lighthearted tone helps to create a positive feeling about this cutting-edge treatment and is able to communicate the goal of the video, which is to introduce immunotherapy and encourage viewers to learn more about it.
28. Cedar
Duration : 1 minute and 50 seconds
Cedar helps organizations with their travel related issues. The video is designed to highlight how Cedar helps companies meet the challenges of globalization and navigating travel restrictions.
Video Design - The video uses simple whiteboard animation and graphics to communicate complex information about travel restrictions and support. The use of a globe, passport, and airplane icon effectively represents global travel challenges. The clean and minimal design, combined with bold text and clear visuals, makes this video a Best Whiteboard Animation marketing video example.
The video's minimalist design, combined with bright colors and bold text, creates a friendly and approachable tone, making the message easy to understand and relatable. The video visually communicates the global nature of the problem and solution, emphasizing the need for support and expertise in navigating these challenges. The style allows viewers to easily absorb information, making it engaging and impactful for the target audience of businesses facing international travel difficulties.
29. Charles Stanley
Duration : 1 minute and 28 seconds
Charles Stanley is a financial services company, and this video is designed to teach basic investment concepts, specifically focusing on dividends.
Video Design - The video has a simple animation style, using flat colors and graphic elements, it is effective and easy to follow. The use of icons and a clear graphic representation of the dividend payment process makes it easy for the viewer to understand. The animation style feels playful and encourages engagement. The video is a good example of Brand Teaser Animation Sample video , because it is short, engaging, and does not require a lot of production value, allowing Charles Stanley to reach a large audience without a big budget.
This simple, engaging style helps in communicating the complex concept of dividends in a clear and understandable manner. The visual design and animation help drive the video's goal of increasing understanding. The tone of the video is upbeat, welcoming, and friendly, inviting new investors to learn and explore the world of investing.
30. American Express
Duration : 1 minute and 21 seconds
American Express is a global service company providing customers with exceptional access to charge and credit cards, insights, and experiences. This video is designed to introduce and showcase American Express' new online shopping payment experience, Click to Pay.
Video Design - The video uses a simple minimalist style that allows the key features of Click to Pay to stand out. The use of color and lines provides a visually appealing and informative overview of the new product and payment solution. The graphics are clean and modern. The animation is engaging and demonstrates the speed and ease of use of Click to Pay. This is a very good example of a Promotional Product Animation video that clearly highlights the problem, presents the solution, and offers a glimpse of the positive results for customers.
This video uses bold colors, simple graphics, and animation to visually demonstrate the benefits of using Click to Pay. The video also clearly states the value proposition of Click to Pay by using the tagline, â€ÅA single consistent experience designed to provide payment choice, convenience, more security, and help reduce card abandonment.†The video minimalist style is also a good fit for the target audience of consumers who are looking for a quick and easy way to pay for their purchases. The overall tone of the video is positive and encouraging, while also emphasizing the pain points of current payment methods.
How to plan and optimize Ui Walkthrough Animation Videos?
Emotional Resonance: "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou. Advids applied this wisdom for a healthcare client. We created a UI walkthrough animation video that evoked empathy and understanding for patients navigating a new medical device. This resulted in increased patient adoption and positive feedback, showcasing the power of emotional connection.
Actionable: Evoke emotion through relatable narratives and visuals.
Clear Communication: "The single biggest problem in communication is the illusion that it has taken place." - George Bernard Shaw. Advids addressed this challenge for an e-commerce client. We developed a UI walkthrough animation video that clearly explained the platform's features and benefits, leading to a 25% decrease in customer support inquiries and a boost in sales.
Actionable: Ensure clarity by using concise language and visuals.
Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids leveraged this principle for a gaming client. We created a UI walkthrough animation video that immersed viewers in the game's world and highlighted its unique features, resulting in a surge in pre-orders and positive community buzz.
Actionable: Captivate audience with compelling narratives and visuals.
Visual Appeal: "Design is thinking made visual." - Saul Bass. Advids applied this concept for a fashion client. We designed a visually stunning UI walkthrough animation video that showcased the brand's aesthetic and highlighted the product's key features, leading to increased brand awareness and sales.
Actionable: Enhance visual appeal through thoughtful design and aesthetics.
Targeted Messaging: "If you're talking to everyone, you're talking to no one." - Meredith Hill. Advids implemented this for a B2B client. We created a UI walkthrough animation video tailored to the specific needs and pain points of their target audience, resulting in a significant increase in qualified leads and conversions.
Actionable: Tailor messaging to resonate with specific target audiences.
Why Advids for Ui Walkthrough Animation Video?
At Advids, we create high-quality, original UI walkthrough animation videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, including brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer. Over 109 five-star Google reviews reflect our dedication to client satisfaction.
Unlocking the Potential of UI Walkthrough Animation:
Specialized UI Walkthrough Expertise: We've produced between 185 and 470 successful UI walkthrough animation videos, demonstrating our deep understanding of this specific medium.
Customized UI Walkthrough Solutions: We tailor each project, whether it's a simple explainer video or a complex character animation, to perfectly match your brand, style, and target audience.
Cutting-Edge Technology for UI Walkthroughs: We utilize industry-leading software and techniques to create visually stunning UI walkthroughs that leave a lasting impact.
A Partnership Built on Collaboration and Trust:
12+ Years of Proven Success: Our experience speaks for itself, showcasing our ability to create effective video content across various industries.
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final UI walkthrough animation.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful UI walkthrough videos.
Crafting Compelling UI Walkthrough Narratives:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and drive action, specifically tailored for UI walkthroughs.
Client Satisfaction Guaranteed: Our commitment to excellence is evident in our numerous five-star reviews, highlighting our talent, creativity, and dedication to client satisfaction.
Trusted by Industry Leaders: Our client roster includes a diverse range of companies who trust us to bring their stories to life through engaging animation, including UI walkthroughs.
Ready to unlock the potential of Ui Walkthrough Animation Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
Crafting Compelling UI Walkthrough Videos
A compelling narrative is crucial. Consider using a problem-solution structure, where you introduce a relatable challenge your target audience faces and then demonstrate how your product provides the solution. Alternatively, you could employ the hero's journey framework, guiding the viewer through a series of steps towards achieving a desired outcome with your product.
Target Audience:
Understanding your audience's needs, pain points, and preferences is paramount. Tailor the video's language, tone, and pacing to resonate with their specific demographics and industry. For example, a video targeting tech-savvy millennials would differ significantly from one aimed at senior executives in a traditional industry.
Key Features:
Highlight the most impactful features, but focus on showcasing their benefits rather than simply listing functionalities. For instance, instead of saying our software has advanced reporting capabilities, show how these reports provide actionable insights that lead to better business decisions.
Value Proposition:
Clearly articulate the unique value your product offers. Emphasize how it solves a problem or fulfills a need better than alternatives. This could involve demonstrating increased efficiency, cost savings, or improved user experience compared to existing solutions.
Call to Action:
Encourage viewers to take the next step. This could be visiting your website, downloading a trial, or contacting your sales team. Make the call to action clear, concise, and compelling, leaving viewers with a sense of urgency and direction.
Onboarding with Animated Magic
Onboarding new customers effectively is crucial, and UI Walkthrough Animation Videos can significantly enhance this process.
Simplifying Complex Processes: Animation can break down intricate onboarding steps into digestible visual sequences. For example, instead of presenting users with lengthy text instructions for setting up their account, you can use animation to visually guide them through each step, making the process intuitive and user-friendly.
Reducing Cognitive Load: Visual demonstrations minimize the mental effort required to understand instructions. By showing users how to perform tasks instead of just telling them, you reduce cognitive overload and improve comprehension. This leads to faster learning and higher retention rates.
Creating an Engaging Experience: Animation and Storytelling elements transform the onboarding process into an enjoyable and memorable experience. Instead of a dry, text-based tutorial, you can create a visually appealing and engaging video that welcomes new users and excites them about using your product.
A SaaS company, for instance, found that incorporating an animated onboarding video significantly reduced customer support inquiries related to initial setup and basic functionalities. The video provided a clear and engaging introduction to the platform, leading to a smoother and more positive onboarding experience for new users.
Crafting Compelling UI Narratives
Immediately grab the viewer's attention by presenting a relatable problem or scenario that your product solves. For example, you could start with a character struggling with a common task, like managing a cluttered inbox, before introducing your email management software as the solution.
Humanize the Narrative:
Introduce relatable characters or user personas that embody your target audience. This allows viewers to see themselves using your product and connect with the story on a personal level. For instance, if your target audience is small business owners, you could create a character who embodies their challenges and aspirations.
Focus on Benefits, Not Features:
Instead of simply listing features, showcase how those features translate into tangible benefits for the user. For example, instead of saying our software has a drag-and-drop interface, show how this feature makes it easier and faster for users to create presentations.
End with a Clear Call to Action:
Direct viewers towards the desired action. Make this call to action clear, concise, and compelling. For example, you could end the video with a screen prompting viewers to Start your free trial today or Visit our website to learn more.
Boost Conversions with UI Walkthrough Videos
UI Walkthrough Animation Videos can be powerful tools for driving sales conversions by effectively communicating your product's value and addressing potential customer concerns.
Showcasing Value Proposition:
Clearly articulate the unique Value Proposition of your product or service. Emphasize how it solves a problem or fulfills a need better than alternatives. This could involve demonstrating increased efficiency, cost savings, or improved user experience compared to existing solutions.
Addressing Objections:
Anticipate common objections or concerns potential customers might have and address them directly in the video. For example, if your product is more expensive than competitors, you could highlight its superior features and long-term cost savings.
Leveraging Social Proof:
Incorporate customer Testimonials or case studies to provide social proof and demonstrate the positive experiences of existing users. This could involve showcasing short video clips of satisfied customers explaining how your product has benefited them.
Creating a Sense of Urgency:
Encourage immediate action by highlighting limited-time offers, exclusive deals, or the negative consequences of inaction. For example, you could include a countdown timer or mention a limited-time discount to incentivize viewers to make a purchase.
An e-commerce company, for instance, saw a significant increase in sales conversions after incorporating a UI Walkthrough Video on their product page. The video showcased the product's features and benefits in a visually engaging way, addressing common customer questions and highlighting positive customer reviews.
UI Animation Styles for Product Launches
UI Walkthrough Animation Videos come in various styles and formats, each tailored to specific objectives and target audiences.
Product Demo Videos:Showcase the features, functionalities, and benefits of a product in a visually engaging manner. These are ideal for marketing and sales purposes, often used on website Landing Pages or in social media campaigns.
Software Demo Videos:Provide step-by-step guidance on how to use a software application. These are often used for onboarding new users or demonstrating complex features, typically found on software company websites or within customer support portals.
App Demo Videos:Highlight the key features and user experience of a mobile app. These are commonly used for app store listings and marketing campaigns, showcasing the app's interface and functionality in a concise and engaging format.
Onboarding Videos:Guide new users through the initial setup and use of a product or service. These videos streamline the onboarding process and reduce user churn, often integrated into welcome emails or onboarding platforms.
Tutorial Videos:Offer in-depth instructions on specific tasks or features within a product or service. These serve as valuable resources for user support and education, often found in knowledge bases or help centers.
Solve Customer Pain Points with Animation
Begin by clearly identifying and acknowledging the specific challenges or frustrations your target audience faces. This demonstrates empathy and understanding. For example, you could start the video by showcasing a character struggling with a common problem related to your product's niche.
Positioning Your Product as the Solution:
Showcase how your product or service directly addresses those pain points and provides tangible solutions. This could involve demonstrating how your product simplifies a complex task, automates a tedious process, or provides access to valuable information.
Providing Practical Tips and Solutions:
Go beyond simply showcasing features by offering practical tips, workarounds, or best practices that help users overcome their challenges. This could involve demonstrating specific use cases or providing step-by-step instructions on how to solve common problems using your product.
Using Storytelling to Connect:
Craft a narrative that resonates with viewers by showcasing how your product has helped others overcome similar pain points. This could involve incorporating customer testimonials or case studies that demonstrate the positive impact of your product on real users.
Captivating B2B Animation Design
Clearly articulate how your product or service delivers tangible business outcomes, such as increased efficiency, cost savings, or revenue growth. For example, instead of focusing on individual features, highlight how your product can streamline workflows, reduce operational costs, or improve team collaboration.
Use a Professional Tone and Style:
Adopt a professional and polished tone in your visuals, language, and overall presentation to align with the expectations of a B2B audience. Avoid using overly casual language or humor that might not be appropriate for a professional setting.
Keep it Concise and to the Point:
B2B decision-makers often have limited time, so ensure your video is concise, impactful, and avoids unnecessary jargon or fluff. Focus on delivering key information clearly and efficiently, highlighting the most important benefits and features.
Include a Strong Call to Action:
Direct viewers towards taking the next step in the sales process, such as requesting a demo, downloading a white paper, or contacting your sales team. Make the call to action clear, concise, and relevant to the B2B context.
Unlocking Your Animation's True Potential
- Video Views:
Monitor the number of times your video is viewed, indicating its reach and audience engagement. This metric provides a basic understanding of how many people are exposed to your video content.
- Watch Time:
Analyze how long viewers are engaged with your video, revealing which sections resonate most and where viewers might be dropping off. This helps you identify areas for improvement and optimize your video's pacing and content.
- Click-Through Rate (CTR):
Track the percentage of viewers who click on your call to action, indicating the effectiveness of your message and the persuasiveness of your offer. A high CTR suggests that your video is effectively driving viewers to take the desired action.
- Conversion Rate:
Measure the percentage of viewers who complete a desired action, such as signing up for a trial, requesting a demo, or making a purchase. This is the ultimate measure of your video's success in driving tangible business outcomes.
Utilize analytics platforms like YouTube Analytics or Vimeo Analytics to track these metrics and gain insights into your video's performance.
Animating Your Product Launch
In today's digital age, capturing and retaining user attention is a constant challenge. UI Walkthrough Animation Videos offer a dynamic solution by transforming how we present information and interact with users.
Simplifying Complex Concepts
Animation excels at breaking down intricate processes into digestible visuals. Imagine explaining a complex software feature through text – it can be overwhelming. But with animation, you can use visual metaphors, step-by-step breakdowns, and highlighted elements to make it instantly understandable.
Adding Entertainment Value
Dry explanations are a thing of the past. Animation allows you to infuse your message with entertainment. Character animation, subtle humor, and engaging storytelling can transform a tutorial into an enjoyable experience, keeping users hooked and wanting more.
Encouraging Active Participation
Passive viewing is no longer enough. Interactive Elements within the animation, like clickable hotspots, branching narratives based on user choices, and even mini-quizzes, can transform viewers into active participants, significantly boosting engagement and knowledge retention.
How UI walkthrough animation video examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.UI/UX Clarity Examining the clarity and effectiveness of the UI walkthrough, focusing on ease of understanding for the target user.
7.Animation Quality Evaluating the smoothness, style, and overall quality of the animation, ensuring it enhances the UI walkthrough.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids
Source: Advids/Youtube, ui walkthrough animation video examples 2024, n=13636 videos within duration <3 mintues, across industries.
