30 Animated User Interface Video Examples That Drive User Engagement

Animated User Interface Video Examples

1. Diligent

Diligent is a platform that helps organizations achieve and exceed ESG goals. The video is designed to highlight the challenges of achieving sustainability goals and showcase how Diligent can help overcome these challenges.

Video Design - The video utilizes simple graphics and animation to illustrate the concept of sustainability. The video starts with a red leaf, representing ESG initiatives, and a circle, representing the journey towards sustainable growth. The circle is then divided into sections, representing different strategic imperatives. The simple style makes the video easily understandable and engaging for its intended audience. The graphic elements are aesthetically pleasing and communicate the importance of achieving ESG goals. This makes it a great Animated Software Guide Video for companies exploring sustainability initiatives.

The video design effectively communicates the objective of the video and drives the call-to-action. The use of simple graphics and animated elements make the content accessible and engaging for a wide range of audiences. The overall tone of the video is professional and informative, which is appropriate for the subject matter of ESG and sustainability.

2. EagleView 2D UI Animation

We adore the sleek, modern design of this Animated User Interface Video. EagleView presents the powerful capabilities of Connect Explorer through vibrant 2D animation. The video showcases the platform's intuitive UI and key features, focusing on ease of use and accessibility.

From viewing detailed imagery to measuring precise dimensions, we all grasp the product's value. The smooth transitions and upbeat music create a compelling narrative, inspiring viewers to enhance their workflow with Connect Explorer.

3. Vaillant Best UI Animation Examples

Vaillant's animated UI video masterfully illustrates the synergy between technology and nature. We see how the brand promotes sustainable living, empowering homeowners to manage their environment effectively. The app's UI design emphasizes ease of use, making complex technology accessible to everyone.

The serene music underscores the calm control Vaillant offers, creating a video that we all find both informative and inspiring. It elegantly portrays how technology can enhance comfort and contribute to a more eco-conscious future.

4. FireMon 3D Animated Interface

The seamless integration of animation and real-world scenarios creates an immersive experience that helps visualize how the software operates. It's not just a dry demonstration; it's a story that unfolds, revealing the power of automation in a visually engaging manner. This Animated User Interface Video goes beyond explaining features; it connects with viewers on an emotional level, showing them the impact of adopting this technology and the future-proof security it offers.

This video teaches us the power of storytelling in technical videos, utilizing visual metaphors to illustrate complex concepts in a simple and engaging way. The use of isometric perspective adds a unique visual style, providing a fresh approach to showcasing a software solution. The combination of vibrant colors and upbeat music creates a positive and energetic atmosphere, making the video more memorable and impactful. This approach allows the viewers to understand the product's benefits without feeling overwhelmed with technical jargon.

5. AvePoint Simple Animated UI Video

The journey of data collaboration is vividly portrayed in this Animated User Interface Video, highlighting the potential pitfalls of data silos and security vulnerabilities. The use of a mountain climbing metaphor, with characters struggling to ascend a treacherous peak, effectively symbolizes the challenges businesses face when it comes to data management and information sharing. This creative storytelling approach immediately engages the viewer, establishing a clear understanding of the issues at hand.

The video effectively showcases AvePoint's solutions by seamlessly integrating its user interface elements into the animated narrative. The use of vibrant colors, sharp graphics, and dynamic animations enhances the visual appeal and further strengthens the message. This Animated User Interface Video exemplifies how to communicate complex concepts in a way that is both informative and engaging, leaving a lasting impression on the viewer.

6. PagerDuty Explainer UI Animation Video - Generate leads implicitly

PagerDuty's Animated User Interface Video excels in communicating the power of real-time operations management with clarity and visual appeal. The balanced color palette and dynamic 2D animations not only capture attention but also create a sophisticated brand presence.

We love how the video seamlessly blends visual metaphors and concise messaging. The focus on machine automation and human action showcases PagerDuty's commitment to maximizing efficiency and preparing for what's next in the digital realm.

7. ManageEngine

In the realm of ui video marketing, this example stands out for its intelligent use of visuals. We all appreciate how ManageEngine Log360 breaks down the intricacies of UBEA, employing a captivating 2D animation style. By showcasing real-world scenarios and emphasizing the advantages of the solution, the video establishes a strong connection with the target audience.

The crisp visuals, accompanied by modern music and smooth transitions, create a seamless viewing experience. This example proves that even highly technical concepts can be presented in a visually appealing and engaging manner, encouraging us to embrace a similar approach in our ui video marketing endeavors.

8. Namecheap Minimal Animated Explainer Video

In this ui video production, we admire the smart use of isometric animation to depict the often complex world of website creation. Namecheaps clever visualization of the internet as a highway, teeming with ideas, instantly hooks the viewer. The smooth transitions from an overwhelmed face to a confident character launching their project highlights EasyWP's core message: simplicity and empowerment.

We love the subtle yet effective branding throughout from the consistent color scheme to the final shot of the EasyWP logo reinforcing the brand identity. This example proves that sometimes, the most powerful message lies in the simplest of visuals, a key takeaway for any modern video marketing strategy.

9. Rx EDGE Minimal 2D Animated Video

The brilliance of this animated user interface video lies in its ability to tell a compelling story within just 90 seconds. We all connect with Dave's experience, and the video expertly uses this relatable scenario to demonstrate the value of Rx EDGE's pharmacy-based marketing solutions. The vibrant color palette, minimal yet effective, amplifies the clean animation style.

From the bustling opening scene of media overload to the final satisfying shot of Dave receiving his prescription, this video holds our attention with each carefully crafted transition. The Rx EDGE branding is seamlessly woven throughout, ensuring a memorable experience. This video leaves us inspired by its strategic combination of engaging storytelling and impactful design.

10. Radix Minimal Animated UI Animation - Increase engagement implicitly

We admire how this animated app demo video for Radix instantly hooks you with its striking visuals and a compelling narrative about the inefficiencies of the traditional financial system. Radix positions itself as a forward-thinking solution, highlighting its key features: access, liquidity, and choice. The abstract 3D and 2D elements beautifully blend to showcase the seamless on-and-off ramping process.

Not to mention, the modern electronic music and smooth animations elevate the entire experience, making it a must-watch for anyone interested in decentralized finance. We love how it educates viewers on complex concepts while still maintaining a captivating pace and visual appeal. The distinct blue and green color palette, combined with dynamic geometric shapes, further strengthens Radixs brand identity.

11. Back Market Animated UI Showcase Video

We admire how Back Market's clever marketing video creates a sense of mystery and intrigue. The campaign brilliantly mimics a big tech launch, highlighting the environmental impact of new devices. We love how they use leaked documents and influencer unboxing videos, generating a buzz before revealing their true message. It's a brilliant example of an animated walkthrough guide video, engaging audiences with suspense and wit.

Then the spotlight shifts to Back Market's mission: offering refurbished phones that are both high-quality and sustainable. The sleek, modern visuals and dynamic animations emphasize the environmental benefits, demonstrating Back Market's refreshing approach. It positions refurbished phones as the new choice for eco-conscious consumers and makes us rethink our next phone purchase.

12. Siemens Minimal Motion UI Video

We admire this Siemens video for its concise explanation of a complex B2B solution€”supplier quality management. The 2D animated style, infused with crisp visuals and an upbeat soundtrack, effortlessly guides us through the software's key features. From managing complaints to streamlining document exchange, it's clear how the Supplier Quality Hub empowers businesses.

This animated onboarding guide video also presents an inspiring case study for how we all can amplify product videos. The efficient communication, emphasized by subtle animations and a modern design, showcases the product's value proposition without overwhelming the viewer. We love the smart use of color and icons, creating a visually appealing and memorable experience.

13. State Street Minimal Motion Graphics Video - Showcase design aesthetics implicitly

State Street Alpha is a platform that simplifies and streamlines investment processes. The video is designed to highlight the challenges faced by investors, such as fragmented market liquidity, cost pressures, low interest rates, and regulatory oversight.

Video Design - The video uses a simple, clean, and modern visual style. It utilizes bright, bold colors and geometric shapes to make the graphics engaging. The video is a typical Animated User Interface Video that features a combination of animated graphics and text. It is designed to be informative and easy to understand. The simplicity of the video's design makes it well-suited for conveying complex concepts.

The video uses animation to emphasize the challenges that investors face when using outdated technology and manual processes. This approach helps communicate the benefits of using State Street Alpha and effectively drives the message that the platform streamlines investment operations. The video has a professional yet friendly tone, suggesting that State Street Alpha is a reliable platform that can make a difference for investors.

14. Avast

Avast Business Patch Management is a solution that automates patching processes to protect your networks and systems. This video is designed to highlight the importance of proactive patch management and how it can help you.

Video Design - This video is visually engaging and informative, with a clear style that is easy to understand. The Animated User Interface Video Example uses an isometric style to portray the various elements of a network, highlighting the importance of patching to prevent cyberattacks. The animation style includes visual cues such as the use of exclamation points and red color highlighting vulnerabilities.

The video effectively communicates the message of the importance of patch management and the benefits of using the solution. The design emphasizes the ease of use and how the solution helps you to protect your network from cyberattacks. The bright and clean visual style creates a professional and trustworthy tone.

15. PointClickCare

PointClickCare Harmony helps case managers at acute-care facilities make better decisions for outgoing patients. This video is designed to introduce viewers to this software, showing how it makes transitioning patients from one facility to another more seamless.

Video Design - The video's design style is very clean and modern, with simple, flat graphics and a bright green background. This style is common for User Interface Animation Video, and it helps to make the video feel professional and approachable.

The video uses animations, like folders moving and the hospital building appearing, to show the flow of data between facilities. It also uses a combination of text and visuals to communicate the benefits of Harmony. These graphics are easy to understand and help to make the video more engaging. The use of a light green background provides the viewer with a calming and professional feel. The overall tone is upbeat and optimistic, suggesting that using Harmony will help to improve the patient experience.

16. Atlassian Creative UI Animation

The energy of this UI video for app instantly communicates the transformative power of Jira Service Management. We all appreciate how it uses the race car metaphor to highlight the speed and agility it brings to IT teams. The clever integration of 2D and 3D animation creates a dynamic visual experience.

The clear and concise messaging combined with seamless UI demos makes the complex features of Jira Service Management easily understandable. This UI video for app truly showcases how to create a compelling product explainer that resonates with technical audiences.

17. Ateme Simple UI Animation Video

Infosilum Academics video showcases a simplified approach to complex higher-ed scheduling. We love the clear messaging, highlighted by scenes of administrators effortlessly managing student timetables. The UI video animation production focuses on user interaction and visual metaphor, delivering a vibrant message about operational efficiency. This fresh perspective emphasizes ease of use and the power of collaborative scheduling, encouraging institutions to invest in student success. It effectively shows how the platform tackles bottlenecks with intuitive functionality and how easily one can ensure enough seats for in-person, online, or hybrid learning modes.

18. AUMA

Coralink is a digital ecosystem, designed to introduce this digital ecosystem and its benefits. The graphics are sleek and vibrant, using a light blue color palette. Hexagons represent the different aspects of the digital ecosystem, and the video utilizes a 3D model of a plant to visually represent the subject. The animations are smooth and engaging.

Video Design - The video utilizes a clean and modern design to visually represent the concept of Coralink. The visuals are engaging, and the video clearly presents the objective of promoting Coralink, a digital ecosystem.

This provides a high-quality Animated App Demo Video, while demonstrating the benefits of the product.

19. WinAutomation 2D Animated UI Interface

We explore WinAutomation's potential in this animated software demo video, showcasing how it effortlessly streamlines tedious tasks. The clever 2D animation and vibrant color palette visually communicate the softwares user-friendly interface and powerful capabilities, emphasizing speed, accuracy, and enhanced time management.

With clear visuals and precise voiceover narration, we witness how WinAutomation frees professionals from repetitive work. We love the representation of increased efficiency through animated data flowing and dashboards, a powerful message for those seeking to reclaim their time.

20. Rubrik Minimalist UI Animation

Data growth presents unprecedented challenges for today's businesses, and we all understand the critical role of cloud migration in addressing this. This animated onboarding guide video showcases how Rubrik simplifies cloud adoption, offering a unified solution for data protection. With vibrant visuals and smooth transitions, Rubrik presents key features like automated lifecycle management, seamless archival, and on-demand instantiation.

We love the focus on cost-effectiveness and the comparison between public and private cloud options. In the evolving landscape of cloud-native workloads and multi-cloud environments, Rubrik brings a fresh perspective by enhancing control and visibility. The video effectively demonstrates the limitations of legacy solutions and positions Rubrik as the answer for secure and resilient data management in the cloud.

21. BetterCloud

This video is a powerful example of an Animated Feature Showcase Video. It effectively showcases the platform's ability to help businesses save time and money while managing their software subscriptions. The video uses simple icons and graphics, including clocks, dollar signs, and people, to illustrate the issues associated with inefficient SaaS management.

Video Design - The video uses a dark background with bright blue and white accents, creating a modern and sleek aesthetic. This color scheme is consistent with the brand, making the video visually appealing and memorable. The design is clear and straightforward, making it easy for viewers to understand the message of the video.

The video's clean design and simple animations effectively communicate the objective of helping IT teams better manage their SaaS tools. The overall tone of the video is professional and informative, reassuring viewers that the platform can help them effectively manage their SaaS tools and maximize their return on investment.

22. SurveyMonkey

SurveyMonkey Anywhere is a mobile application that enables users to collect survey data offline. The video is designed to highlight the benefits and ease of use of the app for collecting data in remote locations.

Video Design - This video is a great example of a Animated User Interface Video. The video design is simple and straightforward, using animated graphics and flat design elements to showcase the key features of the SurveyMonkey Anywhere app. It utilizes a clean color palette and consistent style throughout, making it easy to understand. The video focuses on showing the app's functionality rather than relying on live action, showcasing how it works in different scenarios, like conducting market research at trade shows or gathering feedback in retail stores.

The visual style and narrative of the video effectively communicate the product's purpose. By showing the app in action, the video emphasizes the convenience and flexibility of SurveyMonkey Anywhere, while the overall tone is light and engaging, making it clear that the app is easy to use, even for those unfamiliar with the platform. The simplicity of the animation and design, along with the clear visual explanations of the features, makes the video easy to follow and understand, appealing to both tech-savvy and less tech-savvy audiences.

23. Comarch

Comarch is a company that provides telecommunications services to both large enterprises and individual consumers. The video is designed to promote the company's services by highlighting the blurring line between business-to-business and business-to-consumer markets.

Video Design - The video is an Animated User Interface Video. The visual design is simple and clean, with a focus on the central concept of IoT. The video uses bold colors and graphics, such as the blue background and bright white icons. These graphics create a futuristic look and appeal to the target audience.

The video design effectively communicates Comarch's message by emphasizing the use of IoT for business growth. The use of icons and the animation of the network of dots that connect to a central IoT label creates a visually engaging and informative approach. The animation is used to illustrate the expanding reach of IoT, which encompasses B2B and B2C markets. The tone of the video is professional and informative.

24. OpenText

This video is a powerful example of an Animated Software Guide Video. It uses a simple, clean style to explain the benefits of AI-based contract review software. The video is designed to be engaging and easy to understand, making it perfect for busy business professionals.

Video Design - The video uses bold blue and white colors, creating a modern and professional look. Simple animations and graphics are used to illustrate the software's features, making the information accessible and easy to digest. The video's tone is informative and persuasive, focusing on providing practical solutions.

The video effectively communicates the key takeaway: AI-based contract review can save companies money. The simple graphics and clear explanations make it easy for viewers to understand the benefits of the software. This video is a great example of how to use animation to create an engaging and informative software guide.

25. StayWell

StayWell is a health empowerment company that helps people live healthier lives by lowering risks and reducing costs. This video is designed to draw attention to the company's solutions and the benefits they provide.

Video Design - The video is a Animated User Interface Video that focuses on the benefits of using StayWell solutions. The video's visual design is simple, clean, and uses a combination of bold colors and minimalist graphics. A recurring visual element is the use of dots, which adds a playful element to the visuals and creates a consistent design language throughout the video. The video highlights the StayWell products in a simplistic way, focusing on the message rather than a complex visual representation of the solution.

The visual style of the video is able to communicate the company's goal of reducing workplace stress. The simple and playful graphics used in the video create a positive and engaging tone, and the message of reducing stress is clearly communicated through the use of text and imagery. The video's overall message is that StayWell solutions can help alleviate stress by reducing the pressure of trying to manage numerous demands and requests at work, providing a more efficient and streamlined approach.

26. Schneider Electric

Schneider Electric is a company focused on helping companies digitally transform their electrical infrastructure. This video is designed to highlight the benefits of using Schneider Electric's technology, by showing how it can make these systems safer, more efficient and reliable.

Video Design - The video design uses simple, clean visuals with a flat style to explain the complicated process of digital transformation. This is typical of a Animated User Interface Video as it focuses on explaining how the technology works rather than captivating the user. It's designed to be easy to understand and accessible to the target audience.

The video uses a combination of simple animated elements to depict the benefits of smart, connected power equipment. The style is bright and clean to illustrate how the process works. The video uses a clear and concise narrative to explain the concept of digital transformation, which is supported by the visual style, graphics and animated elements. The video does a great job of explaining a complicated topic by using simple yet engaging animation and an accessible tone.

27. Olive

Olive's AI workforce is designed for healthcare, and this animated software demo video is designed to showcase its ability to improve the efficiency of healthcare administrative processes. The video uses a dynamic style, featuring a purple background with icons that represent various administrative tasks within healthcare. Each icon revolves, showcasing its central role in the healthcare environment, highlighting the company's core focus.

Video Design - The video combines engaging visuals, using a clean aesthetic with clean lines and a consistent color palette. These elements come together to deliver a professional and informative video that effectively explains the key benefits of the solution.

The visual design of the video is clean and modern, with animated icons that effectively highlight the various administrative tasks within healthcare. These animated icons reinforce the core message, highlighting the ability to automate these processes and make healthcare more efficient and effective. The overall tone of the video is informative and optimistic, highlighting the positive impact the solution can make on the healthcare industry.

28. Blue Yonder

Blue Yonder is a company that develops warehouse tasking software, this video is designed to explain how their warehouse tasking solution works and how it benefits customers.

Video Design - The video style is a simple Animated User Interface Video. The visuals are clean and professional, with a focus on the warehouse tasking software. The graphics are high quality and easy to understand. The video features a combination of animated graphics and text. The animations help to illustrate the key concepts related to warehouse management, like secure packaging, full chain of custody, cold chain logistics, and cell collection kits.

The overall tone of the video is informative and professional, emphasizing the efficiency and capabilities of the Blue Yonder warehouse tasking solution. The use of simple visuals and clear explanations allows viewers to understand how the software works and its benefits for warehouse management.

29. MRI

MRI believes that people thrive in well-connected communities. This video is designed to show how MRI software can help businesses create thriving communities.

Video Design - The video utilizes a minimalist and clean design style that emphasizes the use of simple shapes and colors. Animated cartoon characters in a 3D environment, a design choice that is very common in Animated User Interface Video style. This creates a playful and engaging feel.

The video effectively communicates the objective of helping businesses create thriving communities by showing the challenges businesses face with outdated technology. The video emphasizes the need for a new solution to solve these problems. This tone is playful and optimistic, portraying MRI as the solution that will help businesses achieve their goals. The animation style makes it easy for viewers to understand the concepts and the benefits of MRI software.

30. MEDHOST

MEDHOST is a company that provides healthcare IT solutions. This video explains how their suite can help improve patient care and create a better healthcare experience.

Video Design - The video uses a simple, engaging, and clean visual design. Bright colors and 3D animation style are perfect for Animated Software Guide Video. The simplified design allows for clarity of the product, bright blues and green colors highlight the healthcare aspect of the product.

The video leverages the power of visuals to illustrate the product's benefits. It focuses on the core functionalities and benefits, ensuring that the audience understands the value of the solution. The style is simple, clean, and easily digestible, making the product information more accessible. The tone of the video is positive and reassuring, showing how the suite can help healthcare providers improve the care they offer.

How to plan and optimize Animated User Interface Videos?

Prioritize User Understanding: "If I had asked people what they wanted, they would have said faster horses." - Henry Ford. Advids recognizes the importance of anticipating user needs. Working with a healthcare client, we created an animated user interface video demonstrating a new patient portal. By focusing on user pain points – difficulty scheduling appointments and accessing medical records – we saw a 30% increase in portal adoption within the first month.

Actionable: Address user needs, not just their stated desires.

Focus on Clarity: "The key to good design is making something easy to understand." - Sagi Haviv. Advids believes clarity is paramount. For an e-commerce client, we developed an animated user interface video showcasing their new mobile app. By highlighting key features and benefits with clear, concise animations, we drove a 25% increase in app downloads and a 15% boost in mobile sales.

Actionable: Ensure every element contributes to clear communication.

Embrace Storytelling: "The best way to sell something is to tell a story." - Harvey Lee. Advids leverages the power of narrative. For a non-profit client, we crafted an animated user interface video explaining their mission and impact. By weaving a compelling story around their work, we saw a 50% increase in donations and a significant boost in volunteer applications.

Actionable: Connect with your audience through compelling narratives.

Foster Creativity: "The chief enemy of creativity is 'good' sense." - Pablo Picasso. Advids encourages creative exploration. For a gaming client, we designed a vibrant, stylized animated user interface video introducing their new game. The unique aesthetic resonated with the target audience, leading to a 35% increase in pre-orders and significant social media buzz.

Actionable: Encourage experimentation and embrace unconventional ideas.

Build Strong Brands: "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." - Seth Godin. Advids understands the importance of brand building. For a food delivery client, we created an animated user interface video that reflected their brand's personality – fun, friendly, and convenient. This resulted in a 20% increase in brand awareness and a 10% rise in order volume.

Actionable: Align video aesthetics with brand identity for cohesive messaging.

Why Advids for Animated User Interface Video?

At Advids, we specialize in crafting high-quality, original Animated User Interface Videos that deliver exceptional results. With over 12 years of proven success and more than 3400 clients served, we blend creative storytelling, cutting-edge technology, and a collaborative approach to bring your UI/UX vision to life.

Transforming UI/UX with Engaging Animation:

Customized Animated User Interface Video Solutions: We tailor each project, whether it's explainer videos, micro-interactions, or full UI walkthroughs, to showcase your interface's functionality and user experience seamlessly.
Creative Storytelling Through Animation: Our team crafts compelling narratives that highlight the benefits and features of your UI/UX design, engaging users and driving conversions.
Cutting-Edge Animated User Interface Video Technology: We utilize the latest animation software and techniques to create visually stunning UI animations that captivate your audience and leave a lasting impression.
250+ Successful UI/UX Animation Projects: We've helped numerous businesses, from startups to Fortune 500 companies, effectively communicate their UI/UX design through engaging animated videos.


Trusted by Industry Leaders, Proven by Results:

12+ Years of Proven Success: Our extensive experience in animation speaks for itself, demonstrating our deep understanding of effective visual communication.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their UI/UX to life through animation.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews reflect our commitment to delivering exceptional results and exceeding client expectations.


A Collaborative Partnership for UI/UX Success:

Collaborative Process: We work closely with you throughout the entire animation process, ensuring your vision for your UI/UX is accurately represented.
Strategic Communication: We prioritize clear and open communication to understand your specific UI/UX goals, target audience, and brand identity.


Ready to unlock the potential of Animated User Interface Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Animated User Interface Video?

An Animated User Interface Video is a type of video that uses animation to showcase the user interface (UI) of a product or service. It goes beyond static screenshots or screen recordings by incorporating dynamic visuals, motion graphics, and often voiceovers or music to create a more engaging and informative experience. These videos can take various forms, including explainer videos, product demos, onboarding tutorials, and promotional videos. They are commonly used to educate viewers about a product's features, demonstrate its functionality, and highlight its benefits in a visually compelling way.

Animated User Interface Videos are particularly effective for explaining complex concepts, showcasing new features, and promoting new products. They can also be used to improve onboarding, reduce customer churn, and increase brand loyalty.

What do top Animated User Interface Videos have in common?

This section provides a detailed walkthrough of the user interface, highlighting its key elements and functionalities.

Feature Focus - Highlights specific product features

This section focuses on specific product features, showcasing their benefits and how they enhance the user experience.

Animated Transitions - Smoothly connects different UI elements

Animated transitions create a seamless and engaging user experience by smoothly connecting different UI elements.

Visual Storytelling - Engaging narrative to showcase the product

Visual storytelling uses compelling visuals and narratives to effectively communicate the product's value proposition.

3D Animation - Realistic and immersive product visualization

3D animation provides a realistic and immersive visualization of the product, allowing viewers to experience it from different angles.

Motion Graphics - Dynamic and eye-catching visual effects

Motion graphics add dynamism and visual appeal to the presentation, enhancing its overall impact.

Screen Recording - Captures real-time product interactions

Screen recordings capture real-time product interactions, providing viewers with a clear understanding of how the product works.

User Interaction - Simulates user actions within the interface

User interaction simulations demonstrate how users interact with the interface, showcasing its usability and intuitiveness.

Call to Action - Prompts viewers to take the next step

Clear and compelling calls to action encourage viewers to take the next step, such as visiting the website or downloading the app.

Problem-Solution - Addresses user pain points and offers solutions

This section highlights user pain points and demonstrates how the product effectively addresses them, providing solutions and benefits.

User Persona - Relatable characters representing target audience

User personas represent the target audience, providing relatable characters that viewers can connect with.

Data Visualization - Visually represents product data and insights

Data visualization uses charts, graphs, and other visual elements to effectively communicate product data and insights.

What makes Animated User Interface Video effective?

Exceptional Animated User Interface Videos are driven by a design to create engaging and informative experiences for viewers. They effectively communicate product features, benefits, and value propositions in a way that resonates with the target audience.

Conversational Animated User Interface Videos aim to make complex concepts easy to understand and enjoyable to watch. They use animation to bring the product to life, making it more relatable and memorable for viewers.

Methods for creating effective Animated User Interface Videos include using clear and concise language, incorporating engaging visuals, and telling a compelling story. This approach leads to videos that are both informative and entertaining, resulting in a positive user experience and increased engagement.

How long should your Animated User Interface Video be?

Considerate Animated User Interface Videos are designed to be engaging and informative, but also concise and to the point. The ideal length depends on the specific purpose of the video and the target audience.

Methods for determining the appropriate length include considering the complexity of the topic, the attention span of the target audience, and the desired call to action. A shorter video may be more effective for showcasing a single feature or benefit, while a longer video may be necessary for explaining a complex concept or providing a comprehensive product overview.

Pre-Production Questions

How to create Animated User Interface Videos?

Comprehensive Animated User Interface Video creation involves a multi-step process that begins with planning and ends with post-production. The process includes defining the video's purpose, identifying the target audience, and developing a clear and concise message.

Methods for Creating Animated User Interface Videos

The goal is to create videos that are both informative and engaging, resulting in a positive user experience and increased engagement.

Pre-Production

Production

Crafting Compelling UI Video Content

Creating a compelling Animated User Interface Video requires careful consideration of several key content elements.

Understanding your audience is paramount. Are you targeting tech-savvy individuals or beginners? Tailor the complexity of your language and visuals accordingly. For example, a video for a mobile game might use bright colors and fast-paced animation, while a video for enterprise software would opt for a more professional and informative approach.

Your message should be clear, concise, and impactful. Define the core value proposition of your product or service and communicate it effectively. Consider using a problem-solution-benefit framework to highlight how your product addresses a specific need.

A strong narrative can Captivate Your Audience and make your video memorable. Develop a storyline that resonates with your target audience, using relatable characters or scenarios. This could involve showcasing a user's journey with your product and how it solves their problems.

Guide your viewers towards the desired action. Whether it's visiting your website, downloading a trial, or signing up for a newsletter, make your call to action clear and prominent.

High-quality visuals are crucial. Choose an Animation Style that aligns with your brand and effectively showcases your user interface. Consider using a combination of 2D and 3D animation, screen recordings, and motion graphics to create a visually dynamic experience.

Sound effects and music can enhance the emotional impact of your video. Choose music that complements the tone and pace of your video and use sound effects to highlight key actions or interactions within the user interface.

Before animation begins, a well-defined script and storyboard are essential. The script outlines the narrative and dialogue, while the storyboard visually represents the flow of the video, ensuring a cohesive and engaging final product.

Boost Engagement with UI Videos

Instead of simply listing features, bring your product to life through visual storytelling. Show how your product solves problems and improves users' lives. For example, a video for a project management tool could show a team collaborating seamlessly and achieving their goals, thanks to the software.

Interactive Elements:

Incorporate Interactive Elements like clickable buttons or hotspots to encourage active participation. This could involve allowing viewers to choose different paths within the video or explore specific features in more detail.

Personalized Content:

Tailor your videos to specific segments of your audience. Address their unique needs and pain points, making them feel understood and valued. This could involve creating different versions of your video for different user personas.

Gamification:

Introduce elements of gamification to make your videos more fun and interactive. This could involve incorporating quizzes, challenges, or rewards to encourage viewers to complete the video and learn more about your product.

Social Media Integration:

Optimize your videos for social media sharing. Use eye-catching thumbnails and captions, and encourage viewers to share the video with their networks. Run social media campaigns to promote your videos and reach a wider audience.

UI Videos: Showcasing Your Product's Magic

Animated User Interface Videos come in various forms, each serving a specific purpose in showcasing your product or service.

Provides a comprehensive overview of your product's interface and features. Ideal for introducing new users to your product or showcasing a major update.

Offers step-by-step instructions on how to use specific features or complete tasks within your product. Perfect for helping users learn the ropes and get the most out of your product.

Focuses on showcasing the core benefits and value proposition of your product. Great for attracting potential customers and generating leads.

Highlights the visual appeal and design excellence of your user interface. Suitable for showcasing your design team's creativity and attracting design-conscious users.

Simplifies complex concepts or features, making them easy to understand for a wider audience. Useful for explaining technical products or services to non-technical users.

Crafting Compelling UI Video Narratives

A Compelling Storyline is the backbone of a successful Animated User Interface Video, transforming a simple product demonstration into a captivating narrative.

Start by clearly defining the problem your product or service solves for your target audience. This establishes the context and creates a relatable starting point for your story.

Showcase how your product or service effectively addresses the identified problem. Demonstrate its key features and functionalities in a way that highlights their relevance to the problem.

Go beyond simply showing what your product does; emphasize the positive impact it has on users' lives. Highlight the Benefits they experience, such as increased efficiency, time savings, or improved productivity.

Craft a story that resonates with your target audience. This could involve creating a relatable character who faces the problem and finds a solution through your product. Use Engaging Visuals and a clear narrative arc to keep viewers invested.

Guide viewers towards the desired action. Encourage them to visit your website, download a trial, or request a demo. Make your call to action clear, concise, and compelling.

B2B UI Video Design: Crafting Compelling Business Stories

Crafting Animated User Interface Videos for a B2B audience requires a tailored approach to meet their specific needs and expectations.

• Emphasize the tangible benefits your product or service offers to businesses.
• Quantify the return on investment (ROI), demonstrate how it improves efficiency, and highlight its impact on key business metrics.
• For example, showcase how your software can automate tasks, reduce operational costs, or increase sales.

• Maintain a professional and credible tone throughout the video.
• Avoid using overly casual language, humor, or slang.
• Use clear and concise language that resonates with business professionals.

• Back up your claims with data and statistics.
• Showcase case studies, testimonials, or research findings that demonstrate the effectiveness of your product or service in a business context.

• Avoid jargon or technical terms that may be unfamiliar to your audience.
• Focus on communicating your message in a straightforward and easily digestible manner.

• Guide viewers towards a business-oriented action.
• Encourage them to contact your sales team, request a demo, or download a white paper.

UI Videos: Fueling Your Marketing Funnel

Strategically integrating Animated User Interface Videos into your marketing funnel can significantly enhance its effectiveness at various stages.

• Embed videos on your homepage to capture visitor attention and introduce your product.
• Use them on product pages to showcase features and benefits in detail.
• Incorporate them into blog posts to provide visual explanations or demonstrations.

• Create dedicated Landing Pages for specific video campaigns, optimizing them for lead capture.
• Use videos to explain the offer and encourage visitors to fill out a form or download a resource.

• Share your videos on platforms like YouTube, Facebook, and Twitter to reach a wider audience.
• Tailor the video format and length to each platform's best practices.
• Use engaging captions and calls to action to encourage views and shares.

• Include videos in your email campaigns to increase open and click-through rates.
• Use videos to announce new features, provide product updates, or offer exclusive promotions.

• Use videos in your app store listings to showcase your app's functionality and user experience.
• Highlight key features and benefits to attract potential users and encourage downloads.

UI Videos: Your Sales Secret Weapon

Animated User Interface Videos can be a powerful asset for your sales team, empowering them to engage prospects and close deals more effectively.

Equip your sales team with engaging product demonstrations that showcase the features and benefits of your product or service in a visually compelling way. These videos can be used during online presentations, in-person meetings, or shared with prospects via email.

Use videos on your website and landing pages to capture leads. Offer valuable content, such as Product Demos or explainer videos, in exchange for contact information.

Incorporate videos into your sales presentations to enhance engagement and deliver a more impactful message. Videos can be used to introduce your company, explain complex concepts, or showcase customer success stories.

Provide new customers with onboarding videos that guide them through the initial setup and use of your product or service. This can help reduce support requests and improve customer satisfaction.

Use videos to train your sales team on product features, sales techniques, and best practices. This can help ensure that your team is knowledgeable and confident in presenting your product or service to potential customers.

Onboarding Videos: The Key to User Success

Animated User Interface Videos can transform the Customer Onboarding experience, making it more engaging, informative, and effective.

• Welcome new customers with a visually appealing and informative video that introduces them to your product or service and sets the stage for a positive user experience.

• Provide new customers with a clear understanding of your product's features and functionalities through Tutorial Videos that guide them through the key steps of using your product.

• Address common customer questions and concerns in your onboarding videos, proactively providing solutions and reducing the need for customers to contact support.

• Encourage new customers to actively use your product or service by providing them with clear instructions and guidance on how to get started and achieve their desired outcomes.

• Create a positive first impression with your new customers through a seamless and engaging onboarding experience, fostering brand loyalty and encouraging repeat business.

UI Videos: The Secret Weapon for Product Launches

Animated User Interface Videos offer a multitude of benefits for marketers, making them a valuable tool in today's digital landscape.

Videos are inherently more engaging than static content, capturing viewers' attention and keeping them interested in your message. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Videos allow you to tell your Brand Story in a visually compelling way, creating an Emotional Connection with your audience and making your brand more memorable.

Videos can effectively educate viewers about your product or service, explaining its features and benefits in a clear and concise way that is easy to understand.

Videos can Drive Conversions by encouraging viewers to take the desired action, such as visiting your website, requesting a demo, or making a purchase.

Videos can be a cost-effective marketing tool, offering a high return on investment compared to traditional marketing methods.

UI Videos: Your Product's Silent Salesperson

Animated User Interface Videos are a powerful tool for educating customers about your product, making complex information accessible and engaging.

Provide a clear and concise overview of your product's features and functionalities, highlighting its key benefits and how it solves customer problems.

Create step-by-step tutorials and demos that guide customers through the process of using your product, making it easy for them to learn and understand how to achieve their desired outcomes.

Explain complex concepts or features in a simple and engaging way, using visuals and animations to break down technical information and make it accessible to a wider audience.

Showcase how other customers are successfully using your product, providing social proof and Building Trust by demonstrating the real-world value of your product.

Address common customer questions and concerns in your videos, providing helpful information and reducing support tickets by proactively addressing potential issues.

Case Study: Spotify's Animated UI for Personalized Music Discovery

Objective: To improve user engagement and Music Discovery by leveraging animated UI elements to highlight personalized recommendations and playlists.

Approach: Spotify implemented animations to visually emphasize personalized recommendations and playlists, making them more prominent and engaging. For instance, when a user scrolls through their Discover Weekly playlist, the album covers subtly animate, drawing attention to the curated selections.

Results: The use of animated UI elements led to a 10% increase in user engagement with personalized recommendations and a 5% increase in playlist creation within the first month of implementation.

Case Study: Duolingo's Animated Learning Interface

Solution: Duolingo utilized animation software to create a visually engaging and interactive learning experience. They used tools like After Effects and Lottie to create:

• Animated Character Interactions: Engaging animations that brought the Duolingo characters to life, making the learning process more fun and memorable.
• Animated Progress Indicators: Visually appealing progress bars and animations that tracked user progress, providing a sense of accomplishment and motivating them to continue learning.
• Animated Feedback Mechanisms: Animations that provided immediate feedback on user responses, making the learning process more interactive and engaging.

Results:

• Increased User Engagement: The Animated Learning interface resulted in a 20% increase in user engagement and time spent on the platform.
• Improved Learning Outcomes: The interactive and engaging animations helped users learn more effectively, leading to a 15% improvement in language proficiency.

Key Takeaways: By utilizing animation software to create a visually engaging and interactive learning experience, Duolingo was able to increase user engagement, improve learning outcomes, and make the learning process more enjoyable.

Case Study: Duolingo's Animated UI for Gamified Learning

Objective: To enhance user engagement and motivation by incorporating animated UI elements into its language learning platform.

Implementation: Duolingo implemented a series of animated UI elements to gamify the learning experience. These included:

• Animated Progress Indicators: Progress bars and other indicators featured engaging animations, visually showcasing the user's progress and encouraging them to continue learning.
• Interactive Rewards: Completing lessons or achieving milestones triggered animated rewards, providing a sense of accomplishment and motivating users to continue.
• Animated Character Interactions: The Duolingo Owl Mascot interacted with users through animated sequences, adding a playful and engaging element to the learning process.

Results: Duolingo observed a significant increase in user engagement and retention.

• Daily active users increased by 15% after the implementation of animated UI elements.
• User retention rates improved by 10%, indicating users were more likely to continue using the platform.

Key Takeaways: Duolingo's success demonstrates the power of animated UI in gamifying learning experiences. By incorporating engaging animations, Duolingo made learning more enjoyable and motivating, leading to increased user engagement and retention.

How animated user interface video examples are curated?

We dove deep into animated user interface videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic animated user interface videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.User Interface Clarity Examining the clarity, intuitiveness, and effectiveness of the UI elements showcased.
7.Animation Quality Determining the smoothness, polish, and overall quality of the animation techniques employed.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, animated user interface video examples 2024, n=14000 videos within duration <3 mintues, across industries.