In today's digital landscape, capturing attention is paramount. With countless apps vying for users' time, showcasing your app's unique value proposition is crucial. This is where app feature walkthrough videos shine. These concise, engaging videos provide a window into your app's functionality, demonstrating its benefits and leaving a lasting impression on potential users.
With the increasing demand for engaging and informative content, app feature walkthrough videos have become an indispensable asset for app developers and marketers. By showcasing your app's key functionalities in a compelling and accessible format, you can attract new users, enhance user experience, and ultimately drive app success. So, let's dive in and explore the world of app feature walkthrough videos.
The LuLu Money app is a game-changer for anyone who needs to send money abroad. Whether you're a student paying tuition, a family member sending money home, or a worker sending money to your loved ones, the app makes it easy and efficient. The 2D animation used to guide viewers through the app's features, creating a fun and engaging experience, this is what really caught my eye, that's why this example is so inspiring.
No more waiting in lines at the bank or dealing with complicated forms. With LuLu Money, you can transfer money quickly and securely from your smartphone. The video is a perfect example of an App Feature Walkthrough Video.
The dynamic visuals in this app feature walkthrough video instantly grab attention, showcasing the need for robust network security in a world of remote work and cloud apps. We love how the isometric 3D animation brings to life the potential vulnerabilities of traditional office-based security, contrasted with the comprehensive protection offered by Avast Business.
This video isnt just informative; its inspiring. It demonstrates how a complex product like Avast Secure Internet Gateway can be explained simply and engagingly, captivating the audience with its vibrant color palette and slick transitions. The clever use of visual metaphors, such as the skull and crossbones for cyber threats, adds an extra layer of memorability to the message.
The visual language of this SIG app feature walkthrough video instantly grabs our attention, highlighting the complexities of consumer engagement in a world saturated with digital noise. We love the clever use of vibrant 2D animations, making complex concepts digestible and memorable, from showcasing a user initially overwhelmed by a barrage of digital information, to demonstrating the elegance and user-friendliness of the PAC.ENGAGE QR code implementation.
This innovative approach demonstrates how brands can cut through the clutter and create meaningful connections with their audience. By visually presenting features like interactive games and loyalty programs, the video effectively communicates the power of personalized communication channels and highlights how PAC.ENGAGE transforms a simple pack into a dynamic portal of brand-consumer interaction, driving loyalty and deeper engagement beyond the shelf.
The visually stunning animation of vehicles in this Capital One app feature walkthrough video immediately captivates our interest. We are impressed by the seamless integration of the app interface, making the walkthrough feel both informative and visually engaging. The clear, concise messaging, combined with the dynamic visuals, leaves a lasting impact.
This app feature walkthrough video stands out as a prime example of effective product demonstration. The upbeat music and smooth transitions further enhance the overall viewing experience. We all appreciate the video's focus on providing real-time information, empowering car buyers to make informed decisions with ease and confidence.
Medtronic Diabetes provides solutions for people living with diabetes. The video is designed to show how the software upgrade feature allows customers to switch from an older pump model to a newer one without having to buy a new pump.
Video Design - The video starts with clean, minimalist graphics in an engaging style. It uses bright, bold colors, and the graphics are easy to understand. The video starts with an animated insulin pump icon that transitions into an animated pump icon. The video then shows a person interacting with a phone, followed by a visual representation of the software update process.
App Feature Walkthrough Example - The use of animated icons and a simple, clean aesthetic helps to communicate the functionality of the app. The video is clear and concise, and the visual elements clearly demonstrate how the software upgrade feature works. The video is approachable and friendly in tone.
In this app walkthrough video, we admire how Umo tackles the daily commute struggles head-on. The animation vividly portrays the complexities of urban travel, using characters like Jay, whose jam-packed schedule demands effortless mobility. Umo is presented as the ultimate solution, offering streamlined route planning, integrated payment options, and real-time updates.
We love the vibrant 2D animation style, creating a dynamic and engaging visual experience. The app interface is showcased seamlessly, highlighting its intuitive design and key features. Umo positions itself as more than just a travel app; it's a lifestyle enhancer, allowing users to reclaim their time and focus on the things that matter most. The rewards program, showcased through Anita's grocery shopping, adds a compelling layer of value. Download Umo and reclaim your commute!
What We Can Learn
Integrate rewards to demonstrate tangible app benefits.
Amadeus Media Solutions helps hotels reach the right prospects and travel agents. This video is designed to demonstrate how simple it is to use the API.
Video Design - The video uses a clean, modern design with a simple white background, bold blue and grey text, icons, and animated graphics. This makes it easy to follow, and the animated visuals of the code highlight the key features of the product. The graphics are high quality.
This style of App Video Walkthrough is able to communicate the objective of the video clearly. The video design is concise and straightforward, which matches the tone of the video and helps to drive the goal of showcasing the simplicity of the API. The video uses animation and visual elements to highlight the features of the product. The video provides a visual display of various supported languages, further highlighting the broad reach of the solution. The video's visual design is engaging, concise, and clear, and it is well-suited to its target audience of developers and programmers.
We appreciate how this app feature walkthrough effectively conveys the essence of secure access, emphasizing the simplicity of the CyberArk solution. The clear visuals, concise explanations, and benefit-driven approach make it easy for viewers to understand the value proposition, even those unfamiliar with cybersecurity nuances.
With its sleek 2D animation and consistent branding, the video effortlessly showcases the single sign-on capabilities and how it streamlines complex workflows. We love how the animation visually demonstrates the reduction of cybersecurity risks associated with managing multiple passwords, highlighting the advantages of multi-factor authentication in a way that's both engaging and informative.
Mint is a personal finance management app, this video is designed to demonstrate some of its core features. It focuses on the monthly view, which gives the user a visual overview of their spending and income.
App Video Walkthrough - The video utilizes a modern and clean visual style, with a simple white background and a light green color palette that aligns with the brand's logo. It showcases the app's functionality, clearly illustrating how users can track their expenses, view breakdowns, and make adjustments.
The video's straightforward design and smooth transitions make it easy for users to understand the app's interface and functionality. By utilizing a clear and concise visual language, this video effectively communicates the core value proposition, which is to empower users to take control of their finances and achieve their financial goals. The video's friendly tone creates an approachable experience and invites users to explore the app further.
VISA makes it easy for consumers to make payments to each other and merchants. This video shows you how VISA makes it easy to create digital wallets for consumers and merchants.
App Video Walkthrough - This video uses bright colors and simple graphics to walk you through the process of issuing a virtual card to your customer. It focuses on the simplicity of the VISA Token Service and how it securely enables the use of digital wallets.
The clear and concise animations paired with a clean background make this video easy to follow. The bright colors, simple animations, and clean interface of the video help to communicate the ease of use of digital wallets using VISA. The overall tone of the video is informative and friendly, which is an effective way to appeal to the target audience.
Rightware develops automotive HMI toolchains. They created an app video walkthrough to introduce their product, which provides advanced UI customization for Android-based systems. The video primarily uses screen captures of the user interface, showcasing various features.
Video Design - The video uses a dark theme, high quality graphics, and a clear visual hierarchy, which helps highlight the key information about each feature. The visual style is minimalist, showcasing the features without distractions. The video transitions between screens are smooth and engaging.
The use of text overlays is kept to a minimum, which allows the visual elements to communicate the core message. The video successfully highlights the benefits of using the product for creating a branded visual experience on Android Automotive. The video communicates a professional and sophisticated tone, which reflects the target audience, automotive designers.
Imagine a world where your customer support team can instantly access the heart of a call without having to listen to the entire recording. This video for a App Feature Walkthrough Video beautifully illustrates this reality. The use of playful 2D animation, vibrant colors, and a concise script makes the new feature incredibly accessible. It's almost like watching a story unfold about a customer's journey through the app, giving the viewer a personalized understanding of the product.
The video's pacing is perfectly balanced, leaving just enough time for the information to sink in. The simplicity of the UI elements, the visual metaphors, and the clear call-to-action all work in harmony to create a truly engaging and informative experience. By highlighting the core values of the product, the video effectively conveys the benefits of this new feature.
The foundation of Google Cloud's operations is built upon a remarkably robust network, connecting thousands of data centers across the globe. This intricate system, with its petabit per second bandwidth, allows you to transfer data at unprecedented speeds even the entirety of Wikipedia can be transferred in less than a second. This incredible speed and scale are a testament to Google's dedication to providing seamless and reliable services.
Within these data centers, Google's proprietary Jupiter network serves as the backbone of their internal data exchange. It's a hierarchical switching fabric that connects hundreds of thousands of machines, enabling rapid communication within the data center environment. This intelligent system allows for the seamless flow of information, ensuring that your data is always moving efficiently and securely.
In this App Feature Walkthrough Video, the robotic cow mascot steals the show, personifying Moogsoft's AI-driven solutions. We are instantly drawn into the narrative, which effectively captures the frustration of overloaded IT teams. The video smartly utilizes simple yet effective visuals to convey complex technical concepts.
The before-and-after contrast between a cluttered office and a calm, efficient workspace vividly demonstrates Moogsoft's value proposition. The 90% reduction in alerts is visually represented, making the benefit clear and impactful. This video inspires us with its creative approach to showcasing a technical product's capabilities.
The video opens with an engaging visual of a cube transforming into a bustling data center, immediately capturing your attention. The use of 3D animation, coupled with a dynamic conveyor belt illustrating data flow, effortlessly explains how Datasite automates and streamlines processes. This App Feature Walkthrough Video is more than just a demo; it's an insightful journey into the world of data organization.
Through strategic use of visual storytelling and a captivating voiceover, the video seamlessly introduces complex functionalities. The AI-powered scanner categorizing and organizing documents in real-time is not just a feature but a testament to Datasite's efficiency. This video inspires you to imagine a world where data management is effortless, allowing you to focus on what matters most.
We love the way this app feature walkthrough video seamlessly integrates isometric visuals and animation to showcase Strata's revolutionary approach to security. It immediately captures attention by contrasting outdated licensing practices with the effortless flexibility of Strata's credit-based system. The intuitive UI mockups further reinforce the simplicity and control users gain.
The video continues to impress with its concise, yet impactful messaging. It clearly explains the benefits of elastic firewall sizing and à la carte services. We all appreciate Strata's commitment to providing IT professionals with the tools they need to stay ahead in todays fast-paced cloud environments. The clean aesthetic and upbeat music reinforce the innovative and forward-thinking nature of Strata's solution.
In the ever-evolving landscape of digital operations, PagerDuty emerges as a vital solution for managing real-time issues. We love how this video masterfully illustrates the complexities of this challenge through sleek 2D animations, transforming data streams and urgent tasks into compelling visual narratives. The video also hooks the viewer from the start, instantly grabbing attention with its vibrant visuals and quick, impactful message delivery.
The combination of machine automation and human action is brilliantly portrayed, emphasizing PagerDuty's ability to streamline workflows. This app feature walkthrough video showcases the platform's capacity to prioritize critical work, empowering teams to address urgent situations efficiently and focus on what truly matters.
In this compelling explainer video, we see HR Acuity tackle a prevalent concern for today's organizations: managing employee relations issues effectively. The animation effortlessly illustrates the potential risks and costs associated with workplace misconduct, grabbing our attention from the start. We all know how crucial it is to foster a positive work environment, and this video emphasizes the role HR Acuity plays in achieving that.
This app feature walkthrough effectively highlights the platform's streamlined case management, investigation tools, and trend analysis capabilities. The clean and modern animation style, coupled with vibrant colors, ensures a visually engaging experience. The concise message, €œSign up for a demo today,€ provides a clear call to action, encouraging viewers to explore HR Acuity further.
What We Can Learn
Illustrate the app's impact with compelling visuals, creating a lasting impression.
FireMon is a security solution that offers automation for various use cases. This video is designed to introduce automation and its capabilities.
Video Design - The video uses an isometric animation style, creating a three-dimensional effect without being overly complex. The graphics are bright and colorful, making the video engaging and easy to follow. This combination of elements makes it a great App Video Walkthrough.
The video uses animation to illustrate the different levels of automation, transitions between scenes are smooth and visually appealing. The tone of the video is informative and straightforward, showcasing the product's capabilities without being overly technical. This style effectively communicates the value proposition. The video's design style helps viewers understand the complexity and effectiveness of automation.
This App Video Walkthrough is a great example of how to explain complex technology in a simple and engaging way. It uses illustrations to communicate the benefits of using smart, connected power equipment, making the solution easy to understand.
Video Design - The video uses bright, bold graphics to emphasize key elements, and the combination of animated illustrations and simple transitions keeps the viewer engaged. The visual style clearly shows how the power equipment connects to data, making the solution's functionality clear.
The video's professional and informative tone provides a clear understanding of the technology and its benefits. The use of bright colors, clean graphics, and straightforward animations drives the video's goal, which is to introduce the product and its features. The overall style makes the video feel approachable, informative, and engaging.
This video is a powerful tool for showcasing the partnership between US Ecology and Smarter Sorting. It effectively communicates the problem of inefficient waste sorting, highlighting the challenges retailers face.
Video Design - The video uses minimalist line illustrations and vibrant colors, creating a visually appealing and engaging experience. Simple icons combined with text convey the challenges associated with waste sorting, like wasted time, non-compliance, and workforce safety. The animation is clean and smooth, making the video easy to understand.
This App Video Walkthrough is a great example of how to use animation to explain complex concepts in a simple and engaging way. The video's positive and optimistic tone emphasizes the benefits of utilizing the solutions for retailers, making it a compelling call to action.
CareATC empowers you to inspire healthier, happier employees and reduces your healthcare spend. This video is designed to demonstrate the company's approach to healthcare management.
Video Design - The video uses a clean and modern design aesthetic, employing bright, bold colors and simple, eye-catching illustrations. The style is similar to App Video Walkthrough, as it walks viewers through a series of steps using visual cues.
The video effectively communicates the company's value proposition through its visual style. The bright, vibrant colors evoke feelings of optimism and well-being, reinforcing the focus on employee health. The simplicity of the graphics ensures that the video is easy to understand and engaging for viewers.
We admire how this app feature walkthrough example breaks down complex security concerns in an approachable way. The minimalist design, clear voiceover, and dynamic animations seamlessly illustrate Citrix DaaS's adaptive authentication, app protection policies, and compliance standards. It builds confidence by visually representing how Citrix addresses potential risks. In turn, the animation builds trust in their hybrid DaaS model and overall cloud security. We love the way the entire video highlights Citrix's commitment to user control, empowering businesses to retain full autonomy over their resources.
What We Can Learn
Showcase user control and autonomy; empower viewers and drive adoption.
Logicom is a company that provides IT solutions for customers who are rapidly moving their business to the cloud. This video is designed to highlight the benefits of partnering with Logicom.
Video Design - The video uses a modern, simple, and clean style. It incorporates illustrations and animated graphics to clearly depict the concepts being explained. The green and white color palette is consistent with the brand, making it a good App Video Walkthrough. The use of simple graphics and animations helps to keep the video engaging and easy to understand, making it suitable for a wider audience.
The video's visual style emphasizes its objective to communicate the challenges that customers face when moving to the cloud, and how Logicom can help. The use of illustrations and animations helps to simplify complex concepts and makes the video engaging. The green and white color palette further enhances the video's clean and professional tone, reassuring viewers of Logicom's expertise.
Ateme+ is a Software-as-a-Service solution that aims to make it easier to keep your audience captivated today and in the future. This video is designed to introduce Ateme+ and highlight its key features.
Video Design - This video is a typical App Video Walkthrough that uses a clean, minimalist design with bold colors and simple graphics. The video uses animation to illustrate the product's capabilities, making it easy to understand.
The visual style of the video effectively communicates the objective of the video, which is to introduce Ateme+ and its benefits. The video uses bold and engaging colors to attract the viewer's attention, and the simple animations help to illustrate complex features in a clear and easy-to-understand manner. Overall, the video has a professional and upbeat tone, which reinforces the brand's commitment to providing a high-quality service.
Syncsort believes data makes the difference. Modern businesses need to gather data from multiple sources and formats. The video showcases how Syncsort helps businesses own, access, and analyze this data to build new products and services, paving the way for future success.
Video Design - The App Video Walkthrough uses simple yet effective visual design, employing flat, colorful graphics. The minimalist style helps to highlight the key features of the product, data, access, and analysis, with an emphasis on data flow and integration. The use of white and blue colors creates a clean and professional look. This creates a highly engaging experience, enabling the viewer to focus on the core message.
The video effectively communicates the objective through a visually engaging approach, emphasizing the power of data. The visuals and narration convey the idea that by owning, accessing, and analyzing data, businesses can unlock new opportunities and drive success. The overall tone is professional, informative, and optimistic, emphasizing the positive impact of the solution on businesses. The visual style further reinforces the core message and makes it impactful and memorable, making this a good example for App Video Walkthroughs.
This video is an app video walkthrough, designed to introduce the Hill Assist feature of Volvo G series rock trucks. The goal is to show how the feature can be activated and what its benefits are. The video is designed to be informative and engaging, with a clear and concise approach.
Video Design - The video uses a split screen display to present the user interface of the feature. The left side shows the interface element, while the right side shows the corresponding active screen. This approach helps viewers understand the feature's functionality. Vibrant colors and clear graphics are used to make the video visually appealing and easy to follow.
The video's visual style effectively communicates the objective of the video. The split screen design emphasizes the feature and its activation. The overall tone of the video is positive and enthusiastic, making viewers eager to learn more about this feature.
ManageEngine Endpoint Central is a comprehensive solution for managing and securing diverse endpoints. This video is a powerful tool for introducing the solution and its key features. It's a fantastic App Video Walkthrough that uses vibrant, engaging cartoon visuals to bring the product to life.
Video Design - The video uses animated scenes of an office environment, showcasing the challenges IT professionals face when managing and securing endpoints. The visuals highlight the wide range of devices and scenarios that the solution handles. The animated graphics and simplified explanations make the content relatable and easy to understand, effectively communicating the potential benefits of the solution.
The video's upbeat tone and approachable visual style create a positive and inviting atmosphere, showcasing the ease of use and effectiveness of the solution. This design approach emphasizes the positive impact the solution can have on IT teams and digital employee experiences.
Lightforce is a digital platform designed to change the way orthodontics work. The video is designed to showcase the benefits of using the platform and encourage viewers to learn more.
Video Design - The app video walkthrough utilizes a clean and minimalist visual style. Light blue and white colors create a professional and modern feel, simple graphics and line drawings clearly explain the platform's features without overwhelming the viewer. The animation is smooth and easy to follow, making it an engaging experience.
The combination of animated graphics and explanatory text effectively communicates the functionality of the platform. The clean and professional visual style, combined with the clear and concise animation, contributes to the overall positive impression the video creates. This creates a positive and confident tone for the video, effectively capturing the essence of the product and driving the goal of the video, which is to encourage viewers to learn more.
AdHive automates the steps of interaction with bloggers, saving advertisers time and effort. The video is designed to introduce the benefits of AdHive, while highlighting its blockchain and AI technology.
Video Design - The app video walkthrough uses a clean, minimalistic design style, featuring bright colors and bold fonts. Simplified graphics and illustrations are used to clearly depict how the platform works, making it easy to comprehend. Gear icons represent functionality, and the user interface is shown with clear buttons and navigation.
The video style is simple yet effective in communicating the product's benefits and how it addresses challenges in social media advertising. The visual design, along with the clear narrative, drives the video goal, showcasing how the platform streamlines processes, making the video engaging and informative.
FAQ
How can an app feature walkthrough video help showcase my product's value proposition?
An app feature walkthrough video effectively demonstrates functionality and benefits, converting potential users by showcasing its value.
What are the key elements of a successful app feature walkthrough video?
Successful videos blend clear visuals, concise messaging, engaging narration, and a compelling call to action.
How can I make my app feature walkthrough video engaging and visually appealing?
Engage viewers through dynamic animations, vibrant colors, and a clear, concise narrative. For example, highlight a food delivery app's ordering process with smooth transitions and appealing food visuals.
What is the typical cost of producing a professional app feature walkthrough video?
Professional videos typically cost $1,000-$6,000, depending on complexity and length.
What is the typical timeline for producing an app feature walkthrough video?
Typical production timelines range from 3-8 weeks, depending on project scope and revisions.
How can I use existing marketing assets in my app feature walkthrough video?
Existing marketing assets like logos, brand colors, and product images can be seamlessly integrated.
How can I adapt a successful app feature walkthrough video from another company to fit my own brand?
Analyze successful videos for inspiration, but prioritize your app's unique features and brand identity. Don't simply copy; innovate.
What are the benefits of using animation in an app feature walkthrough video?
Animation brings your app to life, showcasing complex features and user interactions engagingly. Imagine animating a complex data analysis tool's interface to simplify its presentation.
How can I use screen recordings effectively in my video?
How can I highlight the key features of my app without overwhelming the viewer?
Prioritize key features, using clear visuals and concise explanations to avoid overwhelming viewers. Focus on what matters most.
How can I use storytelling to make my app feature walkthrough video more compelling?
Storytelling creates an emotional connection, making your video more memorable. Craft a narrative that resonates with your target audience.
What is the role of a voiceover in an app feature walkthrough video?
A voiceover provides context, guides viewers, and adds professionalism. Choose a voice that aligns with your brand's personality.
How can I ensure my video is accessible to viewers with disabilities?
Ensure accessibility by including captions and transcripts, expanding your reach.
What are some best practices for scripting an app feature walkthrough video?
Effective scripts focus on a clear narrative, concise language, and a strong call to action.
What are some common challenges businesses face when creating app feature walkthrough videos?
Common challenges include unclear objectives, scope creep, and ineffective communication. Careful planning and clear communication mitigate these risks.
How to plan and optimize App Feature Walkthrough Videoss?
Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leverages this principle to create compelling narratives. For a healthcare client, we used clear visuals and minimal text in an app feature walkthrough video to demonstrate how their app simplifies appointment scheduling, resulting in a 15% rise in app downloads.
Actionable: Use visuals to guide the narrative and simplify complex information.
Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids applies this by meticulously researching the target audience. For an e-commerce client, we created an app feature walkthrough video showcasing features relevant to their specific buyer persona, resulting in a 10% increase in average order value.
Actionable: Tailor video messaging to resonate with specific target audiences.
User-Centric Approach: "Good design is about process, not product." - Jared Spool. Advids prioritizes user experience in every stage of video production. For a productivity app client, we incorporated user feedback into the app feature walkthrough video script, leading to a 5% improvement in user retention rates.
Actionable: Prioritize user experience throughout the video production process.
Clear Communication: "Content is king, but context is God." - Gary Vaynerchuk. Advids ensures every video delivers a clear and concise message. For a gaming client, we created a short, impactful app feature walkthrough video highlighting the game's key features, resulting in a 8% boost in in-app purchases.
Actionable: Ensure video content is concise, clear, and relevant to the context.
Iterative Improvement: "The most important thing in communication is hearing what isn't said." - Peter Drucker. Advids analyzes video performance data and user feedback to continuously improve. For a social media client, we refined the app feature walkthrough video based on user comments, leading to a 7% increase in video shares.
Actionable: Analyze video performance and user feedback for continuous improvement.
How app feature walkthrough videos examples is curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to specific app features. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app feature walkthrough videos, n=14500 videos within duration <3 mintues, across industries.
How app feature walkthrough videos examples are curated?
We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic product tour videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and relevance to specific app features. 7.Brand Alignment Determining video alignment with brand message, identity, and app's core functionality. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, app feature walkthrough videos, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
