Picture this: your company's values, not just written on a page, but brought to life, vividly and memorably. I am here today to explore the transformative power of core values videos in the B2B world. In this article, we'll uncover how these videos can foster genuine connections and strengthen your brand identity. What we'll discover is the surprising impact these videos have on your bottom line. Let's explore 30 examples that prove it.
97% of marketers state that video has helped increase user understanding of their product or service.
40% of content marketers said their biggest barrier to video marketing was the lack of a budget dedicated to creating videos.
These stats reveal a powerful trend: video is essential, yet budget constraints often hold us back. 2D explainer videos offer a cost-effective solution, bridging the gap between product complexity and audience understanding. Today, we're diving into over 30 Effective B2B Core Values Video examples that instantly caught our eye and sparked our interest
Athennian is a cloud-based platform designed to streamline entity management and create seamless digital experiences through automation. The video is designed to illustrate the challenges of managing fragmented and outdated entity data, highlighting the need for a better solution.
Video Design - This B2B Core Values video starts with an abstract visual representation of disorganized data, using colorful shapes and fragmented documents. As the video progresses, it transitions into a more structured representation with a cloud and interconnected elements, depicting the solution provided by Athennian. This visual storytelling effectively highlights the process of organizing and managing data.
The video uses a bright color palette and a modern design aesthetic that aligns with the core values of efficiency and innovation. This approach successfully communicates the value proposition of Athennian, showcasing its ability to simplify complex processes and empower legal professionals with actionable data insights. The video's clean and modern design ensures that its message resonates with the target audience. This approach allows the video to be engaging and clear, while maintaining a professional tone that aligns with the B2B space. The video effectively communicates the benefits of Athennian through a narrative that emphasizes the challenges of fragmented entity data, showcasing how the platform delivers a solution to these issues.
What We Can Learn
Showcase the "before & after" of using your product for a relatable "aha!" moment.
Atkore is a company that provides wire basket cable management for routing enterprise data cables. The video is designed to showcase how their new product, US Tray Eagle Basket, can help companies keep their data cables organized and protected in different environments.
Video Design - The video uses 3D animation to depict how their products work, starting with an overview of the problem they solve, followed by detailed visuals showcasing different features of their wire baskets. The visual elements in the video include a data center, an office setting, and a hospital room. The video highlights how their products work in different environments. The visuals are clear and high quality, and the overall design reflects a sleek and professional B2B video branding.
The video effectively communicates the product's value proposition, highlighting the ease of installation, variety of finishes, and suitability for various applications, including data centers and harsh environments. The smooth 3D animations, coupled with the minimalist and modern design, create a professional and engaging tone that clearly conveys the product's benefits to the target audience. The design effectively drives the video's goal, showcasing the product's versatility and reliability.
Bormioli is a pharmaceutical packaging supplier, their goal is to make drugs accessible to everyone. The video is designed to introduce the Andy - oral medicine bottle that offers accurate dosage and single-hand drug administration.
Video Design - The B2B Video Advertising highlights Andy and the benefits it brings to the pharmaceutical industry. It features a clear, concise, and visually appealing design. Andy is the central focus, presented in close-up shots, showcasing the bottle's functionality, easy-to-read measurement markings, and intuitive activation mechanism. The color palette consists of white, grey, and soft blue, creating a clean and professional aesthetic.
The video utilizes minimalist graphics, white text on a white background, and minimal animation, effectively communicating the product's value proposition without unnecessary distractions. The video style aligns with the company's overall brand identity, showcasing Bormioli's focus on delivering innovative solutions that enhance patient care and ease the medication administration process. This design choice demonstrates a clear understanding of the B2B audience and their need for concise and professional information.
Canon is a company providing solutions to fight lung cancer. The video is designed to explain the benefits of using their SilverBeam technology.
Video Design - The video is designed with a dark background and white text. This creates a sense of seriousness and professionalism, typical of video marketing for B2B. Graphics are clean and minimal. The use of statistics and graphs is a very effective visual tool for showcasing information related to a technical solution.
The video uses a combination of still imagery and animated graphics. This helps keep the viewers engaged while explaining the benefits of the product. The video ends with a clear call to action encouraging viewers to learn more about the product. The overall tone is informative and compelling.
CausewayTech is a software that helps estimate construction costs quickly and accurately. This video is designed to demonstrate the value and effectiveness of the product.
Video Design - The video style uses a combination of screen recordings and animated graphics to showcase the interface and functionality of the software. The visual design emphasizes efficiency, accuracy, and user-friendliness. The graphics are clean and modern, with a focus on practicality. The use of a bright red color in the animated graphics helps draw attention to key features. This is a good example of a B2B Core Values Video as it clearly communicates the core values of the product, such as accuracy, efficiency, and customer support.
The video design effectively communicates the ease of use and speed of the software. The visual style is clean and modern, and the graphics are easy to understand. This tone of the video is confident, professional, and reassuring, making it well-suited for a B2B audience.
6. Cell Signaling Technology Video marketing for B2B
Cell Signaling Technology is a life sciences company that provides research solutions, and this video is designed to showcase their new reagent that can detect CAR molecules.
Video Design - This video marketing for B2B uses animated graphics to visually communicate the complex scientific process. The use of a bright and vibrant color scheme, along with a dynamic camera movement, keeps the video engaging. The use of scientific terminology helps the target audience understand the complexity of the product, while the animation conveys a sense of trust and professionalism.
The graphic design is a clear representation of the video subject. The use of the vibrant colors and animation helps emphasize the core value of the product. The use of close-up shots on the protein structure is informative and visually appealing. The video conveys a clear message about the benefits of using the product, while maintaining a professional and engaging tone.
CELO Fixings is a manufacturer that specializes in energy-efficient insulation fixings. This video is designed to showcase the company’s commitment to innovation and sustainability, while highlighting the benefits of using their products.
Video Design - The CELO Fixings video utilizes a blend of 3D animation and graphic design, creating a modern and engaging visual style. This approach is a hallmark of B2B video advertising, targeting a professional audience with clear, concise visuals. The video features detailed product shots, showcasing the unique features of the insulation fixing. The animation clearly demonstrates the effectiveness of the product, emphasizing its ability to prevent thermal bridges and enhance energy efficiency. The use of bright, vibrant colors adds a dynamic and engaging element to the video, further enhancing its visual appeal.
The CELO Fixings video seamlessly integrates product demonstrations and a clear communication of key benefits. The animations effectively communicate the product's functionality and benefits to a technical audience. The video maintains a professional and informative tone, highlighting CELO Fixings' expertise and commitment to delivering high-quality products. The overall design and content of the video effectively convey the company's message, encouraging viewers to explore the wide range of insulation fixings offered by CELO Fixings.
What We Can Learn
Clearly illustrate your product's value. this builds confidence and drives sales.
Cerner is a technology company helping organizations in the healthcare space. This video is designed to highlight how Cerner can improve the patient experience while enhancing clinical and operational efficiency.
Video Design - Cerner utilizes a clean and modern design style in this video. The use of 2D cartoon illustrations portrays the medical staff, patients and the ASC setting. The use of bold colors and white space makes the design more approachable and appealing to the target audience. The simple and clear design effectively highlights key concepts.
The visual design of the video communicates the objective of the video, by showing how Cerner can help healthcare organizations in providing a positive patient experience. It emphasizes the growing need for ambulatory surgery centers and highlights how Cerner can help organizations in this space. The use of bright colors and animation adds a positive and optimistic tone to the video, reflecting the company's commitment to improving healthcare experiences. The video clearly demonstrates the benefits of the product and emphasizes that the solution provides improved clinical and operational efficiency for healthcare organizations.
chromalloyinsight is a company that delivers solutions and services for aerospace engines and industrial gas turbines. The video is designed to communicate the importance of innovation and expertise.
Video Design - chromalloyinsight leverages flat design, showcasing the product through bold, clean graphics and a minimalist color scheme. The white background highlights the blue graphics. This is a good B2B Core Values Video, that effectively conveys the brand's focus on innovation and trust.
The video emphasizes the value of the chromalloyinsight solutions, using strong visual imagery. The animation transitions are clean and impactful, reflecting the safety, reliability, and cost-effectiveness of the solutions. The tone of the video is professional, confident, and reassuring. This visual style successfully communicates the objective of the video by clearly demonstrating chromalloyinsight's dedication to delivering quality solutions to its customers.
What We Can Learn
Emphasize the positive impact on clients' bottom line. this motivates action.
CHS is a farmer-owned cooperative. The video is designed to communicate how CHS supports farmers from the field to the global market.
Video Design - CHS utilizes a simple visual style that relies on bold text, graphic elements, and 3D animated visuals to convey key messages. The video uses a vibrant color palette of green and yellow, which evoke the concept of agriculture and growth.
The video's visual style successfully communicates the objective of the video. By leveraging simple, yet effective visual elements, the video effectively conveys the message that CHS provides a comprehensive suite of solutions to support farmers. The tone of the video is optimistic and engaging, emphasizing CHS's dedication to farmer success.
Copperleaf provides decision analytics solutions for critical infrastructure companies. The video is designed to showcase the complexities of decision-making in these sectors and how Copperleaf helps clients navigate them.
Video Design - The video is designed with a clean, minimal aesthetic, using bright, saturated colors. The animation style is simple, featuring flat illustrations with subtle gradients. The video is driven by animated icons and text overlays, highlighting key features and benefits of Copperleaf's solution. The use of bold, clear visuals and simple animations make the video appealing and easy to understand.
The visual style of the video effectively communicates the objective of the video by emphasizing the complexities faced by infrastructure companies and the value proposition of Copperleaf's solution. The use of simple, relatable imagery, such as a businessman juggling various concerns, sets a reassuring and approachable tone, positioning Copperleaf as a reliable partner that can help clients make informed decisions. The video effectively showcases the benefits of using Copperleaf's solution for making strategic investments in infrastructure.
Cubeware is a business intelligence solutions provider that assists organizations of all sizes in making data-driven decisions. The video is designed to showcase the company’s powerful ETL tool which makes the process of extracting, transforming and loading data easy and efficient.
Video Design - Video marketing for B2B can often be very technical, but Cubeware makes it easy to understand. Their video uses a clean and modern design with a dark blue background that makes the bright yellow lines and icons pop. The video uses 3D animation and stylized geometric shapes to highlight the key features of their solution and make a visually appealing and engaging video. The geometric shapes, lines and cubes, are carefully designed to draw attention to the movement of data and the transformation it goes through. The use of simple icons to represent different elements of data processing adds to the video's clarity and makes the complicated process of ETL easy to understand.
The visual style of the video successfully communicates the value proposition of Cubeware’s powerful ETL tool and its ability to simplify data analysis. By using simple yet effective visuals, the video highlights the complexity of the process. The geometric shapes represent the various forms of data, and the lines highlight the way they interact and transform. The visuals are further enhanced by the use of animations, which demonstrate the speed and efficiency of the ETL process. The video also maintains a professional and confident tone, emphasizing the reliability and advanced technology of Cubeware's solution.
What We Can Learn
Isometric animation makes complex processes easy to grasp, leading to better engagement.
Elastic is a company that provides a data-driven solution, that helps companies in the public sector, to gain insights in real time. The video is designed to showcase the capabilities of Elastic’s platform, and its impact on various use cases in the public sector.
Video Design - The video uses bright colors and a bold, modern design style, reminiscent of futuristic technology. The visual elements of the video communicate the power and scalability of Elastic's AI-powered platform, creating a visual language that resonates with the product's core values. Video marketing for B2B often relies on conveying technical complexity and features through clear and impactful visuals. This video does that by combining the abstraction of data visualization with an approachable and modern aesthetic.
The video's visual style effectively drives its goal of showcasing the capabilities of Elastic's platform. This is achieved by showcasing the real-time data visualization that provides insights into various aspects of critical applications like operational resilience and citizen services. The video's overall tone is confident and optimistic, highlighting the impact of Elastic’s platform on a wide range of public sector challenges. The video's design communicates the ability of the platform to empower its users to find answers, make informed decisions, and ultimately achieve better outcomes.
Laborie is a company that provides solutions to gastroenterology professionals across the globe. This particular video is designed to introduce their business unit, highlighting the company's commitment to providing patient-centered solutions.
Video Design - The video employs a visually appealing and simple B2B video design using minimal text. It utilizes bright, bold colors and clean graphic elements to highlight the different products, creating a clean and modern aesthetic. The video is easy to follow, with clear transitions that lead the viewer through the company's offerings.
The video's visual style and narrative communicate the company's commitment to patient-centered care and the goal of improving patient lives. It emphasizes the innovative nature of the solutions and their ability to provide accurate diagnoses and manage risks. The video's tone is both informative and reassuring, conveying a message of confidence and expertise. This design style clearly communicates the company's dedication to providing reliable, high-quality solutions for gastroenterology professionals.
Odigo is a customer experience solution that empowers your customers to connect with your brand. This video is designed to highlight how Odigo can help businesses provide more efficient service.
Video Design - The Odigo video is a bold and colorful animation that uses a variety of visual elements to illustrate the benefits of their solution. The video utilizes simple graphics and animation to represent different aspects of the customer experience. The animation is lighthearted and uses bright colors to catch the eye, which is a good B2B video design style that appeals to the visual learner.
The video uses a simple, conversational tone to communicate its message. It emphasizes the need for a more efficient service and highlights how Odigo's solution can help businesses achieve this goal. The combination of graphic elements, bright colors, and lighthearted tone makes this an engaging and effective video that communicates the benefits of the product to the viewer.
What We Can Learn
Focus on the positive impact, inspiring viewers to see the benefits for themselves.
16. Canada Aviation and Space Museum B2B Video Advertising
The Canada Aviation and Space Museum video is designed to explain how ADS-B technology works, and how it benefits air traffic control.
Video Design - The video uses simple animation to illustrate the concept of ADS-B. The design is clean and uncluttered, using a limited color palette and a flat design style. The focus is on simplicity, clarity, and easy understanding. This approach makes the video appropriate for a B2B Video Advertising audience, who are more likely to be interested in the information itself than in flashy visuals.
The animation is very clear and simple. Each word of ADS-B is individually animated, highlighting the name of the technology. The aircraft is rendered in a simple flat design and is used as a visual cue to illustrate the flow of data from the aircraft to the ground station. The background is a very basic representation of the sky and mountains. The use of simple animation and flat design allows the viewer to easily focus on the narrative of the video without being distracted by complex graphics or unnecessary details. This makes the video an effective tool for communicating the concept of ADS-B to a B2B audience. The tone of the video is educational and informative. The animation style and narration are straightforward and clear, making the video accessible to a wide audience.
17. Nuclear Energy Institute Video marketing for B2B
The Nuclear Energy Institute video is designed to draw attention to the current shortfall in investments in carbon-free energy and advocate for increased investment in nuclear energy, alongside wind and solar.
Video Design - This video marketing for B2B uses simple yet powerful imagery to emphasize the crucial role of carbon-free energy. It features a series of light bulbs, each representing a source of carbon-free power. The bulbs initially shine dimly, highlighting the current insufficient investment in this sector. As the message unfolds, the bulbs gradually brighten, signifying the need to increase our commitment to carbon-free energy sources, particularly nuclear. The consistent use of the light bulb as a visual metaphor and the simplicity of the animation help create a clear and memorable message that is easy to understand.
The visual style of the video reinforces the importance of carbon-free energy by creating an impactful narrative that underscores the urgency of addressing the climate crisis. The video transitions from a single light bulb representing the limited current investments to a multitude of bulbs representing a brighter future with increased investments in carbon-free energy sources. This visual shift, coupled with the tone of the video, inspires a sense of optimism, while simultaneously emphasizing the need for immediate action to ensure a sustainable future.
What We Can Learn
Aim for a video that's both informative and emotionally resonant, boosting engagement.
The video is designed to educate its audience about the many ways AI is impacting the medical field. It wants to highlight how AI can be used responsibly to improve health outcomes.
Video Design - The video uses a simple, clean, and modern design. The illustrations are simple yet effective. The use of flat colors makes the visuals appealing and helps to communicate the message effectively. The video is designed for a B2B Core Values Video audience. The video emphasizes the importance of AI in medicine while showcasing the different ways AI can be used to benefit individuals. The use of simple, bold graphics helps to make the message clear and easy to understand.
The simple design, clean lines, and use of flat colors create a modern and professional tone. The video is clear and concise, and the use of visual elements helps to break up the text and make the video more engaging. This style helps to communicate the video's core message effectively. The video's animation style, while not overly complex, focuses on the key information to provide a clear and engaging overview of the possibilities for AI in medicine. The video ends with a positive and hopeful tone, suggesting that AI can be a powerful tool for improving healthcare.
Unit4 FP&A is a solution for mid-sized service organizations that helps them navigate financial planning and analysis. The video is designed to showcase how Unit4 FP&A helps organizations achieve more timely, data-driven decisions.
Video Design - The video uses a bright, colorful aesthetic to emphasize the solution's positive benefits. The visual style highlights the importance of collaboration and agility with its clean, modern graphic designs, and the use of vibrant green and blue colors. The use of icons and bold text creates a clean and professional look that is suitable for a B2B Core Values Video.
The video utilizes a clear and concise narrative that highlights the challenges of financial planning and analysis, emphasizing the need for a solution that can enhance collaboration and provide more timely data-driven decisions. The use of animation effectively captures the message and creates a positive and engaging tone, leaving a lasting impression on the audience.
What We Can Learn
Clean design builds trust. consistent branding reinforces your message.
Webdew creates explainer video for B2B brands that can help them connect with potential customers. The video is designed to introduce the features and benefits of Chemishild. Chemishild is a cloud based software platform that helps streamline chemical waste disposal.
Video Design - The video uses a simple, clean design style with minimalist graphics and bright blue color palette. It uses animated figures, icons and shapes, making the visual design very engaging. This is an effective B2B video storytelling strategy for a complex technical product.
The video's visual style effectively communicates the goal of the video. The video has a simple and clear message that is easy to understand. The use of bright colors and minimalist graphics creates a modern and professional tone. The narrative emphasizes the problem, the solution, and how the software works in just a few seconds. The video ends with a brief overview of the product.
What We Can Learn
Well-paced animation keeps viewers engaged, increasing video watch time.
FAQ
How can a core values video help attract and retain top talent for my company?
Core values videos attract talent by showcasing company culture, aiding candidate self-selection and reinforcing values for existing employees, boosting retention.
What are the key elements of a successful core values video?
What are some best practices for scripting a compelling core values video?
Compelling scripts require clear messaging, concise language, and emotional connection.
What are the different styles of core values videos, and which one is right for my company?
Video styles range from documentary to animated explainers. Choose the style that best suits your brand and message.
How can I use storytelling to make my core values video more engaging?
Storytelling makes values relatable and memorable by connecting them to human experiences.
How can I adapt a core values video example to fit my company's specific needs?
Adapt examples by focusing on your unique values, culture, and target audience.
How can I ensure my core values video is authentic and reflects our company culture?
Authenticity comes from showcasing real employees, genuine stories, and a consistent brand voice.
How to plan and optimize B2B Core Values Videos?
Customer-Centric Approach: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this philosophy for a healthcare client. By focusing on patient needs and pain points, we developed a core values video that resonated deeply with their target demographic, leading to a 15% increase in website traffic and a significant boost in lead generation.
Actionable: Prioritize understanding your audience's needs and motivations.
Authenticity and Transparency: "Great content is about telling stories that resonate with people." - Jonathan Perelman. Advids embraced this for a manufacturing client. We showcased their commitment to sustainability through authentic employee testimonials and behind-the-scenes footage in their core values video. This resulted in increased investor confidence and positive media coverage, strengthening their brand reputation.
Actionable: Build trust by showcasing genuine stories and experiences.
Design Thinking: "Design is thinking made visual." - Ellen Lupton. Advids used this principle for a non-profit client. We meticulously designed their core values video with clear visuals and concise messaging, effectively communicating their mission and impact. This led to a 25% increase in donations and a surge in volunteer applications.
Actionable: Ensure visual clarity and message conciseness in your video design.
Marketing 5.0: "Humanizing your brand is not a marketing tactic, it's a business strategy." - Iwan Setiawan. Advids implemented this for a technology client. We humanized their brand by showcasing their team's passion and dedication in their core values video. This resonated with potential employees, resulting in a 30% increase in qualified job applications.
Actionable: Showcase the human side of your brand to build deeper connections.
Brand Purpose: "A brand is a promise delivered." - Judie Lannon. Advids applied this for a retail client. We highlighted their commitment to ethical sourcing and fair trade practices in their core values video. This resonated with their target audience, leading to a 10% increase in sales and a significant boost in customer loyalty.
Actionable: Clearly communicate your brand promise and values in your video.
Why Advids for B2B Core Values Video?
At Advids, we create compelling B2B Core Values Videos that resonate with your audience and reinforce your brand's identity. Our blend of creative storytelling, advanced animation technology, and proven experience ensures your core values are communicated effectively and memorably.
Transforming Values into Engaging Videos:
Customized B2B Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring perfect alignment with your brand and target audience. Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper connection with your brand. Cutting-Edge B2B Core Values Video Technology: We utilize the latest software and techniques to create visually stunning animations that leave a lasting impression.
Experience and Expertise:
12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of effective video production across various industries. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to translate their stories into compelling visuals. Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our commitment to excellence, creativity, and client satisfaction.
A Collaborative Approach:
Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your core values are accurately represented. Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful B2B Core Values Videos. We've completed over 320 successful B2B Core Values Video projects.
Ready to unlock the potential of B2B Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a B2B Core Values Video?
A B2B core values video is a powerful marketing tool that showcases the fundamental principles and beliefs that guide a company's operations and interactions with its clients. It goes beyond simply stating values; it brings them to life through compelling visuals, storytelling, and real-life examples. This type of video serves as a window into the company's culture, demonstrating its commitment to ethical practices, customer satisfaction, and innovation.
These videos are particularly effective in building trust and credibility with potential clients. They humanize the brand, making it relatable and memorable. By showcasing the company's values in action, these videos demonstrate how they translate into tangible benefits for customers, fostering a sense of shared purpose and long-term partnership.
What do top B2B Core Values Videos have in common?
Animated Explainer - A visually engaging way to convey complex ideas.
Customer Testimonials - A powerful way to build trust and credibility.
Employee Spotlights - A way to showcase the people behind the brand.
Real-World Examples - A way to demonstrate the value of the company's services.
Brand Storytelling - A way to connect with viewers on an emotional level.
Visual Storytelling - A way to create a memorable and engaging experience.
Motion Graphics - A way to add visual interest and dynamism.
Whiteboard Animation - A way to simplify complex concepts.
Mixed Media - A way to create a unique and engaging visual style.
Live Action - A way to add realism and authenticity.
Stock Footage - A cost-effective way to add visual interest.
Minimalist Design - A way to create a clean and professional look.
What makes B2B Core Values Video effective?
A compelling B2B core values video is a powerful tool for building trust and credibility with potential clients. It's a way to showcase the company's values in action, demonstrating how they translate into tangible benefits for customers.
A thoughtfully designed B2B core values video is driven by a clear understanding of the target audience and the company's unique value proposition. It aims to create an emotional connection with viewers, making them feel like they are part of something bigger.
Methods for creating effective B2B core values videos include using compelling storytelling, showcasing real-world examples, and highlighting the company's commitment to ethical practices. These techniques lead to a video that resonates with viewers on a personal level, fostering a sense of trust and understanding.
How long should your B2B Core Values Video be?
A well-crafted B2B Core Values Video is a powerful tool for building trust and credibility with potential clients. It's a way to showcase the company's values in action, demonstrating how they translate into tangible benefits for customers.
The ideal length of a B2B Core Values Video is determined by a number of factors, including the complexity of the message, the target audience, and the overall marketing strategy. A shorter video, around 1-2 minutes, is ideal for capturing attention and delivering a concise message. A longer video, up to 5 minutes, can be used to provide more in-depth information and showcase a wider range of examples.
Pre-production considerations for determining video length:
What is the primary objective of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much information needs to be presented?
What is the appropriate tone and style for the video?
What is the budget for the video?
What is the timeline for the video?
How to create B2B Core Values Videos?
The creation of a B2B core values video involves a strategic approach that combines storytelling, visual elements, and a clear understanding of the company's values. It's a way to showcase the company's values in action, demonstrating how they translate into tangible benefits for customers.
A successful B2B core values video is the result of a well-defined process that starts with identifying the key values to be highlighted and then crafting a compelling narrative that resonates with the target audience. It aims to create an emotional connection with viewers, making them feel like they are part of something bigger.
Pre-production:
Define the target audience
Identify key values
Develop a story
Create a storyboard
Choose a visual style
Production:
Shoot footage
Edit video
Add music and sound effects
Incorporate call to action
Finalize video
How B2B core values video examples are curated?
We dove deep into B2B core values videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic B2B core values videos showcasing real-world company culture and mission. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining clarity and impact of the communicated core values on the target audience (e.g., potential clients, employees, investors). 7.Authenticity and Transparency Determining how genuinely and transparently the video reflects the company's lived core values. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, B2B core values video examples 2024, n=14300 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
