20 B2B Core Values Video Examples That Drive Emotional Connection

1. Athennian

Clean animation immediately highlights the value of Athenian's platform. The visual journey from disorganized data to a streamlined system is compelling, a B2B core values video that speaks volumes without words. It's perfect for legal professionals and business stakeholders seeking efficient entity data management.

The video's strength lies in its clear, concise messaging and vibrant visuals. The platform's features are showcased effectively, and the visual metaphors of growth and global connection resonate strongly. This concise approach is ideal for capturing attention and conveying key benefits.

2. Atkore B2B video branding

US Trays video ad for Atkore deftly uses 3D animation to demonstrate not just product features, but a solution to the growing challenge of cable management in our data-driven world. The close-up shots of Eagle Baskets Quick Latch system, coupled with clear explanations of its benefits, immediately address a key pain point: slow, costly installation. The video then seamlessly pivots to showcase US Tray's comprehensive project services. This strategic shift elevates their offering beyond just products to integrated solutions.

Effective B2B video branding communicates not just features, but holistic value. US Tray does this by showcasing US-based manufacturing, ensuring faster lead times, local support, and customizable pre-formed fittings, tailored to individual project requirements. This forward-thinking approach aligns US Tray as a partner in long-term infrastructure growth, not merely a vendor.

3. Bormioli Clean B2B Values Presentation

Clean lines and a sophisticated aesthetic define this B2B video advertising. The 3D animation of the dosing device is exceptionally clear, showcasing its functionality with precision. Pharmaceutical businesses and investors will appreciate the video's concise and professional style.

The video's soft pastel colors and red accents create a visually appealing and memorable experience. It effectively communicates the product's ease of use and accurate dosing, leaving a lasting impression.

4. Canon Video marketing for B2B

Dynamic storytelling unfolds in this B2B core values video, capturing Canon's ethos with stunning visuals and a clear message. The presentation strongly highlights innovation, partnership and reliability via strong imagery. The video connects with the audience through showcasing the brand's commitment and high value proposition for their clients.

Illustrating collaborative spirit with a focus on customer solutions, the video effectively communicates the essence of Canons B2B core values. The well crafted narrative demonstrates the company's dedication to quality making it an inspiring example for anyone trying to create their own video. The B2B core values video displays why the brand is a reliable choice for organizations.

5. CausewayTech B2B Core Values Video

Powerful storytelling defines CausewayTech's B2B core values video. The video's clear, concise messaging and strong visuals make complex ideas accessible, showcasing the company's dedication to its core values. A specific example of a relatable scenario effectively demonstrates the value proposition.

The video's emotional resonance is undeniable. By focusing on positive outcomes and client success, CausewayTech builds trust and credibility. This approach makes the video memorable and persuasive, leaving a lasting impression on potential clients. This B2B core values video is a great example of effective communication.

6. Cell Signaling Technology B2B Values Creative Animation

Sophisticated 3D animation brings complex science to life. The video's clear visuals, combined with concise text overlays , make even intricate CAR T-cell processes easily understandable, a testament to effective B2B video storytelling.

Data visualization builds trust and credibility, showcasing the scientific rigor behind the product. This compelling approach makes the video both informative and engaging, ideal for a scientific audience.

7. CELO Fixings B2B Values Explainer Video

CELO Fixings' short video powerfully demonstrates its technology. The 3D animation of a house, combined with close-ups of the fixing process, creates a compelling visual narrative. This B2B core values video effectively communicates the importance of even small components.

Dynamic camera angles and realistic lighting enhance the visual appeal, targeting construction professionals and DIY enthusiasts. The video's concise nature and focus on the fixing process make it a highly effective marketing tool.

8. Cerner B2B Core Values Video

This engaging video cleverly illustrates Cerner's ambulatory surgery center solutions. The animation's clarity and concise nature make complex processes accessible, creating a compelling narrative around improved patient care and staff satisfaction. It's a B2B core values video that efficiently conveys its message.

The video's focus on streamlined workflows and positive financial outcomes for ASCs is particularly effective. It highlights the impact on nurses, administrators, and clinicians, showcasing the technology's holistic benefits. Visit cerner.com/ASC to learn more.

9. chromalloyinsight Isometric B2B Values Video

Chromalloy's video, a strong example of B2B video design, immediately captivates with its dynamic visuals. Isometric illustrations powerfully convey innovation, expertise, and trust, core values central to the brand.

The video effectively highlights LifeX technology and cost-saving strategies, including the use of serviceable materials. A futuristic factory setting visually reinforces Chromalloy's advanced technology and commitment to efficiency.

10. CHS Animated B2B Values Showcase

High-impact visuals define this B2B core values video. The 3D animation, featuring everything from sprawling fields to cargo ships, brilliantly showcases CHS's extensive agricultural operations. The clever use of baseball imagery, a perfect metaphor for covering all aspects of farming, is both memorable and highly effective.

Concise text overlays complement the visuals, delivering key information without overwhelming the viewer. The fast-paced, vibrant presentation leaves a lasting impression. This video demonstrates how to communicate complex information with impact and style.

11. Copperleaf B2B Core Values Video

Does this video marketing for B2B resonate? The opening scene, a stylized globe depicting infrastructure, immediately captures attention. The subsequent animation seamlessly illustrates the complexities of investment decisions, making the need for a solution clear.

Copperleaf's software is cleverly showcased through UI mockups, demonstrating its ability to simplify complex data. The diamond-shaped value framework is a visually striking representation of the company's approach, making a lasting impression. The video's concise nature makes it ideal for various platforms.

12. Cubeware B2B Values Explainer

Clean, modern visuals immediately engage. The isometric design cleverly illustrates data flow and Cubeware Cockpit's capabilities, making this B2B core values video exceptionally effective. Dynamic charts and graphs powerfully communicate the software's value.

The video's concise nature, focusing on key features and benefits, is highly effective. Cubeware Cockpit's user-friendly interface and cost-effectiveness are clearly shown, along with its global reach. The call to action is clear and concise.

13. Elastic Video marketing for B2B

Intriguing visuals instantly grab attention; this is a compelling example of B2B video advertising. The video's concise storytelling keeps viewers hooked. Elastic's creative approach is memorable.

The impactful visuals communicate the message powerfully. The short format is effective, showcasing the power of brevity. It's a smart approach to creating a lasting impression.

14. Laborie B2B video design

This video powerfully communicates LABORIE's expertise. The clear demonstrations of the Solar GI System and the software's features, along with the visuals of various catheters, effectively showcase their comprehensive solutions. This is a strong example of video marketing for B2B, demonstrating the company's technological advancements and commitment to education.

The video's success lies in its ability to concisely convey LABORIE's legacy, global reach, and commitment to improving patient lives. The inclusion of impressive statistical figures further strengthens the message, while the focus on educational resources highlights the value proposition for medical professionals.

15. Odigo B2B Brand Values Video

Odigo's B2B video advertising shines with its modern, minimalist animation. The bright color palette and concise visuals clearly communicate the platform's features, emphasizing efficiency and customer engagement. The video's brisk pace keeps viewers engaged, and the strategic use of icons and animations simplifies complex processes.

The multi-channel capabilities and third-party integrations are effectively showcased. The approximately 3-minute runtime is ideal, and the final scene, depicting people connecting, leaves a lasting positive impression. The video's overall impact is memorable and effective.

16. Canada Aviation and Space Museum B2B Video Advertising

Museum exhibits spark immediate interest; their rich history and artifacts are beautifully presented. The video's narrative powerfully conveys the institution's dedication to preserving aviation and space heritage, a key element of this B2B core values video.

The concise storytelling and impactful imagery create a lasting impression, perfect for attracting potential partners. Its clear message and shareability make it a highly effective tool for communicating the museum's mission and values to a business audience.

17. Nuclear Energy Institute Video marketing for B2B

Powerful visuals define this video marketing for B2B. The simple yet striking animation of light bulbs forming an arrow instantly communicates the message of progress and hope. The video's concise nature ensures it resonates with policymakers and industry stakeholders alike.

The clever use of light as a metaphor for energy is highly effective, leaving a lasting impression. The video's overall impact is one of optimism and urgency, successfully advocating for increased investment in nuclear energy. This is a prime example of impactful visual storytelling.

18. KI-Campus B2B Core Values Video

KI-Campus's approach to video marketing for B2B is refreshingly straightforward. The video's strength lies in its ability to quickly demonstrate the product's functionality within a realistic context, rather than relying on a lengthy feature list.

This concise storytelling approach is highly effective, showcasing the product's value proposition without overwhelming the viewer. The result is a memorable and impactful demonstration of the product's practical applications.

19. Unit4 Animated B2B Values Explainer

This compelling video showcases a smart approach to B2B video design. It effectively uses visuals to demonstrate how the Unit4 FP&A solution simplifies financial planning for mid-sized service organizations. The video's clear and concise presentation of the software's features, including dashboards and reports, is highly effective. It's a concise 1 minute 38 seconds.

The 4U animation cleverly highlights the software's flexibility, while the mountain climbing visualization perfectly represents the journey towards achieving financial goals. The video's overall message is clear: Unit4 FP&A empowers better decision-making and streamlined workflows.

20. webdew Animated B2B Values Story

Chemishield's video marketing strategy for B2B effectively showcases the benefits of their cloud-based waste management platform. By animating the pre- and post-Chemishield scenarios, the video clearly illustrates the value proposition: transforming waste disposal from a potentially hazardous and inefficient process to a streamlined, compliant, and safe system.

This contrast, from disorder to controlled management, speaks directly to the pain points of businesses handling hazardous materials, resonating by visualizing a transformation that every facility manager craves. CLP-compliant labeling and the comprehensive analytics dashboard are elegantly woven into the narrative, creating a compelling overview of Chemishield's features and their tangible benefits.

How to plan and optimize B2B Core Values Videos?

Customer-Centric Approach: "Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler. Advids applied this philosophy for a healthcare client. By focusing on patient needs and pain points, we developed a core values video that resonated deeply with their target demographic, leading to a 15% increase in website traffic and a significant boost in lead generation.

Actionable: Prioritize understanding your audience's needs and motivations.

Authenticity and Transparency: "Great content is about telling stories that resonate with people." - Jonathan Perelman. Advids embraced this for a manufacturing client. We showcased their commitment to sustainability through authentic employee testimonials and behind-the-scenes footage in their core values video. This resulted in increased investor confidence and positive media coverage, strengthening their brand reputation.

Actionable: Build trust by showcasing genuine stories and experiences.

Design Thinking: "Design is thinking made visual." - Ellen Lupton. Advids used this principle for a non-profit client. We meticulously designed their core values video with clear visuals and concise messaging, effectively communicating their mission and impact. This led to a 25% increase in donations and a surge in volunteer applications.

Actionable: Ensure visual clarity and message conciseness in your video design.

Marketing 5.0: "Humanizing your brand is not a marketing tactic, it's a business strategy." - Iwan Setiawan. Advids implemented this for a technology client. We humanized their brand by showcasing their team's passion and dedication in their core values video. This resonated with potential employees, resulting in a 30% increase in qualified job applications.

Actionable: Showcase the human side of your brand to build deeper connections.

Brand Purpose: "A brand is a promise delivered." - Judie Lannon. Advids applied this for a retail client. We highlighted their commitment to ethical sourcing and fair trade practices in their core values video. This resonated with their target audience, leading to a 10% increase in sales and a significant boost in customer loyalty.

Actionable: Clearly communicate your brand promise and values in your video.

Why Advids for B2B Core Values Video?

At Advids, we create compelling B2B Core Values Videos that resonate with your audience and reinforce your brand's identity. Our blend of creative storytelling, advanced animation technology, and proven experience ensures your core values are communicated effectively and memorably.

Transforming Values into Engaging Videos:

Customized B2B Core Values Video Solutions: We tailor each video to your specific needs, whether you require explainer videos, character animations, or other styles, ensuring perfect alignment with your brand and target audience.
Creative Storytelling Through Animation: Our talented team crafts captivating narratives that bring your core values to life, engaging viewers and fostering a deeper connection with your brand.
Cutting-Edge B2B Core Values Video Technology: We utilize the latest software and techniques to create visually stunning animations that leave a lasting impression.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of effective video production across various industries.
Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to translate their stories into compelling visuals.
Client Satisfaction Guaranteed: Over 109 five-star Google reviews testify to our commitment to excellence, creativity, and client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your core values are accurately represented.
Strategic Communication: Open and transparent communication is fundamental to our approach. We prioritize understanding your needs, target audience, and brand identity to create impactful B2B Core Values Videos. We've completed over 320 successful B2B Core Values Video projects.

Ready to unlock the potential of B2B Core Values Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a B2B Core Values Video?

A B2B core values video is a powerful marketing tool that showcases the fundamental principles and beliefs that guide a company's operations and interactions with its clients. It goes beyond simply stating values; it brings them to life through compelling visuals, storytelling, and real-life examples. This type of video serves as a window into the company's culture, demonstrating its commitment to ethical practices, customer satisfaction, and innovation.

These videos are particularly effective in building trust and credibility with potential clients. They humanize the brand, making it relatable and memorable. By showcasing the company's values in action, these videos demonstrate how they translate into tangible benefits for customers, fostering a sense of shared purpose and long-term partnership.

What do top B2B Core Values Videos have in common?

Creating a powerful B2B core values video requires a strategic approach focusing on authenticity and clear value communication.

Clearly Defined Values: Showcase values visually, using strong imagery and concise language to make a lasting impression. Emphasize how these values directly impact client relationships.

• ideal client profile : Tailor the video's language and visuals to directly address the specific concerns and aspirations of your target audience. Show, don't just tell, how you understand their needs.
• value proposition : Quantify the benefits of your values. Use data and client testimonials to demonstrate a clear ROI for potential clients. Focus on tangible outcomes.
• Compelling Narrative: Use a human-centric story arc that builds emotional connection . Show how your values translate into real-world actions and positive client experiences.
• Employee Testimonials: Feature diverse employees sharing genuine experiences. Focus on the impact of your values on company culture and client interactions.
• brand consistency : Maintain a consistent visual style and messaging across all platforms. Use your brand's visual language to reinforce trust and recognition.
• Client Success Stories: Showcase quantifiable results and positive client outcomes. Use data points and client quotes to build credibility and demonstrate value.
• script refinement : Refine the script through multiple iterations, ensuring clarity, conciseness, and emotional resonance. Prioritize a strong narrative arc.
• concise video length : Maintain viewer engagement by keeping the video brief and focused. Prioritize impactful visuals and concise messaging.
• clear call to action : Provide a clear and compelling next step for viewers. Make it easy for them to connect with your company and learn more.

What makes B2B Core Values Video effective?

B2B core values videos require in-depth target audience analysis and a compelling, differentiated value proposition. They succeed by authentically representing the target audience and actively demonstrating shared values through visually compelling storytelling and consistent brand aesthetics. Concrete evidence of impact, such as quantifiable results and client testimonials aligned with values, builds credibility.

Effective videos leverage narratives showcasing problem-solving and client success stories . Integrating ethical practices, like sustainability and fair labor, reinforces authenticity. A strong call to action directs viewers towards the next step, while data analytics ensures continuous improvement and relevance.

Conciseness, typically under two minutes, respects audience attention spans. Platform optimization maximizes reach and engagement. Professional-grade production values, including high-quality visuals and editing, are essential for conveying a polished and trustworthy image.

How long should your B2B Core Values Video be?

Strategic video length maximizes impact by aligning content with B2B core values and target audience engagement.

Pre-production Considerations for Determining Video Length:

• What values are most crucial to highlight?
• Who is the ideal viewer profile?
• Which values resonate most with clients?
• How many client stories are needed?
• What is the video's call to action?
• What visual style best suits the message?
• Does the story need a cinematic approach?

B2B core values video length guide

How to create B2B Core Values Videos?

Crafting impactful B2B core values videos requires a strategic approach that goes beyond mere visuals; it's about authentically showcasing your company's values and their tangible benefits for clients. This ensures your message resonates deeply and builds lasting relationships.

• Identify core values - Prioritize values that directly impact client relationships.
• Craft compelling story - Use real-life examples to illustrate value impact.
• Develop detailed storyboard - Storyboard ensures visual consistency and narrative flow.
• Choose visual style - A consistent visual style reinforces brand identity and trust.
• Film high-quality footage - High-quality visuals build credibility and professionalism.
• Professional video editing - Smooth editing enhances viewer engagement and understanding.
• Music and sound design - Strategic audio choices amplify emotional connection.
• strategic call to action - A clear CTA drives conversions and engagement.
• Final video review - A final review ensures the video aligns with your objectives.

Target Audience Analysis for B2B Video Marketing

Understanding your audience is paramount to effective B2B video marketing. We've covered core values and production; now, let's explore how to analyze your target audience to create videos that resonate and drive results. Think of it like building a bridge – you need to know both sides to connect them effectively. Effective B2B video examples often begin with a deep understanding of the target audience.

Imagine your perfect client. What are their daily struggles? What motivates them? B2B brand videos that truly connect with their audience are built on this foundation. Examples of B2B mission statement videos can offer inspiration for impactful storytelling.

• Customer Research: Dive deep into understanding your customer. Explore their online behavior, analyze website traffic and social media activity, and conduct surveys to gather direct feedback. This helps you paint a complete picture of their needs and preferences.
• Competitive Analysis: Examine your competitors' target audience. Identify overlaps and opportunities to differentiate your messaging and stand out in the crowded digital landscape.
• Segmentation and Targeting: Group similar customers based on shared characteristics and tailor your video content to resonate with each specific segment. This ensures your message hits the mark every time.
• Customer Journey Alignment: Consider where your audience is in their buying journey. Are they just becoming aware of their problem, actively considering solutions, or ready to make a decision? Align your video content accordingly.

By understanding your audience, you can craft compelling b2b videos that not only capture attention but also drive meaningful engagement and ultimately, business growth.

Animation Styles for B2B Videos

Now that we understand our audience, let's explore how animation can bring our B2B core values to life. Choosing the right style is key to creating engaging and impactful videos. Looking for inspiration? Check out these top B2B video marketing examples to see how other companies have successfully used animation.

From whiteboard animation for simplifying complex ideas to 3D animation for immersive product demos, the possibilities are vast. B2B Values-Driven Videos leverage animation to connect with audiences on an emotional level. But which style best reflects your brand's personality and resonates with your target audience?

Let's explore some popular choices:

• 2D animation offers a versatile and cost-effective solution for diverse messaging, perfect for showcasing your commitment to customer service through relatable character animations.
• Motion graphics can bring data and abstract concepts to life, visualizing your company's dedication to innovation. Explore B2B corporate video production samples for inspiration.
• Live-action integration combines the authenticity of real-world footage with the dynamism of animation, creating a powerful platform for sharing client success stories.
• kinetic typography emphasizes key messages through dynamic text animation, reinforcing your brand voice and core values.

By carefully considering these animation styles, we can create videos that not only inform but also inspire. Remember, the goal is to connect with our audience on an emotional level and leave a lasting impression.

Effective Call-to-Actions in B2B Videos

We've covered core values, production, and audience; now, let's empower your B2B videos with compelling calls-to-action . Think of CTAs as bridges connecting viewer engagement with tangible results. A well-crafted CTA transforms passive viewers into active participants, driving conversions and fostering lasting relationships. Remember, even the most captivating b2b animation video examples fall short without a clear call to action.

A strong CTA isn't just about telling viewers what to do; it's about guiding them on a journey. When crafting B2B vision video examples, consider the viewer's perspective. What motivates them? What value are they seeking? By aligning your CTA with their needs, you create a seamless path from engagement to conversion.

• Guide viewers with clear, action-oriented language . Use strong verbs like "Download," "Learn More," or "Contact Us" to inspire immediate action .
• Offer value. highlight the benefits viewers gain by clicking the CTA. Whether it's accessing exclusive content, requesting a demo, or connecting with your team, emphasize the value proposition.
• Personalize the experience. Tailor CTAs to specific audience segments. A generic "Learn More" might suffice for broad awareness campaigns, but targeted CTAs resonate deeper with specific needs. B2B Company Culture Videos, for instance, might invite viewers to explore career opportunities or delve deeper into company values.
• test and refine . Experiment with different CTA variations, placements, and designs. A/B testing reveals what resonates best with your audience, allowing you to optimize for maximum impact .

By strategically crafting your CTAs, you transform your B2B videos from passive content into powerful drivers of engagement and growth. Remember, a compelling CTA is the final piece of the puzzle, completing the viewer's journey and solidifying your brand's impact.

Incorporating Testimonials in B2B Videos

Now that we understand animation, let's explore the power of client testimonials. Testimonials breathe life into your B2B videos, transforming marketing messages into relatable stories . They offer social proof , showcasing the real impact of your work and building trust with potential clients. Think of them as the human touch in a digital world.

Imagine watching B2B motion graphics video examples come alive with a client sharing their success story. That's the power of a well-placed testimonial. It's not just about singing your own praises; it's about letting your clients do the talking. In B2B About Us Videos, testimonials can add a layer of authenticity, showcasing your company culture and commitment to client success.

• Choose clients who represent your target audience and whose stories resonate with your core values.
• Craft targeted messages that address specific client pain points and demonstrate the value you provide.
• Encourage authentic, unscripted storytelling. Let clients share their experiences in their own words.
• Enhance testimonials with compelling visuals. Think high-quality footage, dynamic graphics , or even simple text overlays.

By strategically incorporating testimonials, we transform passive viewers into active advocates . Testimonials build credibility, foster emotional connection, and ultimately, drive business growth. They're a crucial element in crafting the best B2B explainer videos.

Building Trust and Credibility Through B2B Video

Building trust and credibility is crucial for successful B2B relationships. We've covered the foundations; now, let's explore how to create videos that resonate with potential clients and establish your brand as a trusted partner. Think of your videos as a virtual handshake, building rapport and fostering long-term connections. For instance, engaging B2B corporate video examples often showcase client success stories to build credibility.

Authenticity is key. Ditch the corporate jargon and embrace genuine storytelling. Let your personality shine through, creating a connection with your audience. High-quality B2B corporate videos can significantly enhance your brand's image and build trust with potential clients. Remember, people connect with people, not faceless corporations.

• Client-centric approach: Focus on how your values directly benefit clients. Showcase solutions to their pain points, demonstrating your understanding of their needs.
• Value demonstration: Don't just claim value; prove it. Quantify the impact of your services with data and real-world examples, transforming abstract concepts into tangible results.
• Social proof leverage: Client testimonials and case studies speak volumes. Let your satisfied customers share their experiences, building credibility and trust through authentic stories.
• Transparency and connection: Offer a glimpse behind the scenes. Showcase your company culture and the people behind your brand, humanizing your business and fostering deeper connections.

Creating engaging B2B video examples requires a deep understanding of your target audience's needs and pain points. By weaving these elements together, we transform videos from mere marketing tools into powerful relationship builders. This fosters trust, establishes credibility, and ultimately, drives business growth.

How B2B core values video examples are curated?

We dove deep into B2B core values videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance authentic B2B core values videos showcasing real-world company culture and mission.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining clarity and impact of the communicated core values on the target audience (e.g., potential clients, employees, investors).
7.Authenticity and Transparency Determining how genuinely and transparently the video reflects the company's lived core values.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. company culture showcases
3. employee testimonials
4. Founder Stories
5. Mission Statement Videos

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, B2B core values video examples 2024, n=14300 videos within duration <3 mintues, across industries.