30 Company Promotional Videos To Engage Your Target Audience

Picture this a killer campaign, crickets. Sound familiar? It's a dog-eat-dog world out there, and cutting through the noise is harder than nailing jelly to a tree. People are drowning in content, their attention spans shrinking faster than a snowman in July. Old-school marketing is dying a slow death, and snackable content is king. That's where the hero of our story arrives the company promotional video. And just how heroic? The numbers speak for themselves.

• 70% of viewers have bought from a brand after seeing it on YouTube.
• 96% of marketers recognize video as a crucial component of their marketing strategy.
• 83% of content marketers create articles and posts, while only 61% create videos.

These stats reveal a significant opportunity: video is highly effective, yet underutilized. Company promotional videos can bridge this gap, transforming passive viewers into engaged customers. Let's dive in and explore 30 Captivating Company Promotional Video examples to unlock actionable insights and ignite your video marketing success.

1. Deloitte Animated Company Promotional Video

This Company Promotional Video brilliantly demonstrates how technology transforms urban living, creating a city where everything is connected and effortlessly efficient. The animation style is strikingly sleek and contemporary, using a vibrant color palette that screams innovation while maintaining a clean aesthetic.

Deloitte's vision of a smart city truly resonates – it's a city where everyday challenges become simple solutions. From intelligent transportation systems to dynamic public services, every aspect is tailored for a smoother, more satisfying experience. The video leaves you captivated and wanting to experience this futuristic reality.

2. Excella Minimal Company Promotional Video

This company promotional video for Excella masterfully employs isometric 3D animation to convey its core message: Solve and Evolve. The vibrant visuals, combined with upbeat music, create an engaging experience that resonates with businesses seeking modern technology solutions. The pinball machine metaphor cleverly represents Excella's approach to problem-solving, driving home the idea of overcoming challenges with dynamic, creative solutions.

Excella promises to be a partner for businesses seeking to modernize and innovate. The video showcases a range of technological advancements, from cloud solutions to drone delivery, illustrating their ability to handle both incremental improvements and major leaps in technology. The overall effect is a compelling argument for choosing Excella as a guide through the ever-evolving technological landscape.

3. Printify 2D Company Promotional Video

This Company Promotional Video for Printify doesn't waste a second. Its rapid-fire presentation of product mockups, punctuated by bold text and a catchy electronic beat, immediately grabs attention. The visuals are crisp, modern, and the consistent use of Printify’s brand colors reinforces the message effectively.

The video showcases the ease with which entrepreneurs can customize and sell a diverse array of products. It’s not just about selling; it's about empowering individuals to build their brand and reach a global audience. The call to join the waitlist feels less like a sales pitch and more like an invitation to join a thriving community.

4. FGV Creative Company Video

FGV's Company Promotional Video is a captivating example of how 2D animation can effectively showcase a company's values and achievements. From planting a seed of opportunity to highlighting global reach, the video uses simple yet powerful visuals to tell FGV's story.

The emphasis on sustainable practices, technological advancements, and community development paints a picture of a responsible and innovative organization. This promotional video successfully engages viewers with its vibrant aesthetics and clear messaging, leaving a lasting impression of FGV's positive impact on the world.

5. MSD Careers 3D Company Video - Showcase benefits implicitly

Navigating the healthcare landscape can be daunting, but PRO BTP Groupe’s Company Promotional Video offers a clear path to comprehensive, cost-effective care. This captivating 3D animation highlights expanded benefits, controlled prices, and support for a wide range of practitioners, including alternative medicine. The dynamic presentation of enhanced coverage and reimbursements showcases the benefits of their professional network.

The cheerful color palette and upbeat music amplify the message of accessible healthcare for all, making the promise of “La Santé en Grand”– healthcare on a grand scale – feel truly within reach. PRO BTP Groupe encourages viewers to discover their personalized healthcare solution at www.probtp.com.

6. Atlas Copco 3D Animated Company Video

Atlas Copco is a company that focuses on the industrial sector, including manufacturing, to make an impact on climate change. This video is designed to demonstrate how climate change is a global issue and Atlas Copco's commitment to sustainable solutions.


Video Design - Atlas Copco uses a visually striking Company Promotional Video to engage viewers. It incorporates minimalist design with high-quality, 3D, animated graphics. The video focuses on simple shapes and clean lines. The use of blues, blacks, and grays, along with pops of color, creates a professional look that is also visually appealing.


Atlas Copco effectively uses this video to clearly communicate its commitment to building a more sustainable future. The animation is both aesthetically pleasing and informative, engaging the viewer with the topic. The video tone is optimistic and confident in the ability of innovative solutions to address climate challenges. The video is ultimately designed to show that Atlas Copco understands the importance of tackling climate change and is actively working towards a positive solution.

7. Mavenir 3D Company Promotional Video - Showcase expertise implicitly

Mavenir is a leading technology company, building the future of networks. This video is designed to introduce Mavenir's capabilities and vision for the future of network technology.


Video Design - The video is a compelling Company Promotional Video that highlights Mavenir's solutions and showcases the company's capabilities. The video utilizes a mix of dynamic graphics, including a global map with illuminated points, 3D animations of circuit boards and a rotating box with text about Mavenir. The video also incorporates real-world footage to highlight the technology's applications.


The video's visual style uses a futuristic tone, with a modern, streamlined design aesthetic that makes use of bright colors, bold typography and impactful transitions. The combination of futuristic, animated visuals and real-world footage effectively communicates the company's vision, expertise and success. The use of dynamic graphics draws the viewer in, while the real-world footage provides context and a sense of reality, creating a compelling narrative that showcases the company's impact and the power of its technology. The video effectively uses visuals to portray the company's vision of a single, software-based automated network that runs on any cloud and demonstrates the innovative solutions Mavenir provides for customers worldwide.

8. Pinkerton

Pinkerton delivers timely crime data, granular detail and seasonal insights. The video is designed to introduce viewers to the service and its key benefits.

Video Design - The video utilizes Company Promotional Video style, with a clean and modern design. The video primarily features graphics and animated elements, which are aesthetically pleasing and easily digestible. The use of puzzle pieces signifies how Pinkerton brings together different data sources to create a comprehensive picture.

The visual style effectively communicates the objective of the video, which is to highlight Pinkerton's ability to process vast amounts of crime data and deliver actionable insights. The use of graphics and animation creates a sense of dynamism and conveys a message of efficiency and expertise. The tone of the video is professional and trustworthy, which is consistent with the brand image of Pinkerton.

9. Quantiphi Creative Company Promotional Video - Build brand awareness implicitly

Quantiphi is a cloud-based software and services company that helps businesses solve transformational problems. The goal of the video is to introduce Quantiphi as a leading AWS Partner for machine learning, data analytics, and migration.

Video Design - The video uses a minimalist design style with a focus on clean lines and bold colors, which creates an Company Promotional Video that is both engaging and informative. The graphics are high-quality and visually appealing, and the use of simple icons and animations makes the video easy to understand.

The visual style of the video effectively communicates the objective of the video, which is to introduce Quantiphi as a trusted AWS partner. The use of simple animations and high-quality graphics creates a professional and trustworthy tone. The video's narrative highlights Quantiphi's expertise in machine learning, data analytics, and migration, and the company's commitment to helping businesses achieve quantifiable business impact.

10. NFCForum

NFCForum is a company that focuses on developing the next generation of touchless technology. This video is designed to introduce the audience to NFC and show them that it is more than just a method of payment.

Video Design - The video starts with a simple globe image, visually communicating that NFC is everywhere. This is followed by a minimalistic design that features close up images of a phone and NFC reader. The simplicity of the design elements and the white bold text over bright solid color backgrounds makes it easy for the viewer to focus on the key message.

Company Promotional Video successfully communicates the goals of NFCForum by showcasing the simplicity and ease of use of NFC technology. It reinforces that NFC is not just a method for paying but can be used for other functions as well. The video's tone is optimistic and lighthearted, making it engaging for a broad audience. The visual design emphasizes simplicity and accessibility, further enhancing the video's objective to promote the use and adoption of NFC.

11. ENEL

ENEL Green Power is an energy company working to build renewable energy solutions. This video explains the meaning of Renewable Energy Certificates.

Video Design - This video uses a simplified, flat design with bright colors like blue, white, and green. These colors highlight important elements like solar panels and wind turbines. The 3D animation style makes the concepts clear.

This video uses simple, engaging graphics to simplify complex topics like Renewable Energy Certificates. The 3D animation makes the process easy to understand. The video focuses on demonstrating the importance of Renewable Energy Certificates, making it easier for viewers to grasp the concept. The overall tone of the video is educational, informative, and optimistic, portraying the company's commitment to sustainable energy solutions.

12. Healthe 2D Company Video

Healthe is a company that uses light technology to improve lives around the world. This video is designed to showcase how their innovative solutions can help us create a brighter future.

Company Promotional Video - The video is a vibrant animated promotional video that takes viewers on a journey from space to Earth, using bright and bold colors to create a visually appealing and engaging experience. A mixture of flat graphic design and 3D animation presents the idea of reaching out to space for solutions for planet Earth, using dynamic animation to bring these ideas to life.

The video focuses on space travel and exploration, setting a tone of innovative and ambitious technology. The video presents the product in a way that is both optimistic and inspiring, the bright, colorful graphics create a positive and hopeful tone, conveying the potential for a brighter future. The video highlights the company's mission to create a sustainable and thriving future by solving issues like lack of lighting, food security, and safety. This video effectively combines visuals, animation, and storytelling to bring their mission to life.

13. MEDHOST

MEDHOST is a technology company that provides solutions for healthcare facilities. The video is designed to showcase how the company helps healthcare workers, who are like superheroes, save lives daily.

Video Design - The Company Promotional Video uses a bright, vibrant color palette with a light blue background, pops of red and dark blue, visually drawing the viewers' attention to the hero figures and the branding. The cartoon character animation style is fun and engaging, using simple graphics, making it easier for viewers to connect with the message.

The video uses the narrative of a superhero saving a cat from a burning building, highlighting the role of the company in supporting healthcare heroes with software solutions to save lives. The use of bright colors, simple animation, and a positive tone helps establish the company as a reliable and supportive partner to healthcare professionals.

14. Litum

Litum is a company that helps businesses thrive by providing real-time location solutions. This video is designed to introduce the company, highlight its expertise, and showcase its commitment to innovation.

Video Design - The video uses a space theme to symbolize the company's ability to take businesses to new heights. This theme is further emphasized by the presence of planets, rockets, and stars in the background, which help to create a futuristic and engaging visual experience for viewers. The video's use of stylized 2D graphics creates a clean and modern feel, perfect for Company Promotional Video.

The vibrant graphics and playful visual style contribute to a positive and energetic tone, highlighting the company's innovative solutions. The video's narrative effectively connects the company's founding year with significant historical events, underscoring the company's longevity and its ability to adapt to evolving technological advancements. This approach successfully establishes trust with potential clients by demonstrating the company's experience and expertise in the market.

15. Thermo Fisher

Thermo Fisher is a company that aims to make a positive impact on the lives of people and the world. Their video is designed to highlight the important work that they do in the cell and gene therapy space.

Video Design - The video focuses on the importance of cell and gene therapy, which is demonstrated through a series of animated graphics that show the journey of cells from a vein to another vein. The animation design, combined with the compelling narrative of the video makes it a very good Service Promotional Video. The use of bright, clean graphics, a minimalist style, and easy-to-understand visuals, helps convey complex information clearly.

The video is able to communicate the objective of the video, which is to show how Thermo Fisher can help companies realize their vision of transforming cells into life-saving cell therapies. The animation style of the video uses a smooth and flowing style which portrays the message in a professional, engaging, and positive manner. The video uses simple and clear language that can be understood by a wide audience.

16. Tyson

Tyson is committed to conserving water and setting contextual water targets at its facilities. The video is designed to communicate the importance of water stewardship, with an emphasis on protecting water resources.

Video Design -
The video features a clean and modern design with simple 2D animations. It is a Product Promotional Video. The use of bright colors, clear typography, and simple imagery creates a visually appealing presentation. The video uses bold colors, clean lines, and simple animations to highlight the company's efforts in water conservation.

The use of a simple 2D animation style communicates the company's message in an engaging way, highlighting the importance of water conservation without overwhelming the viewer with excessive detail. The video uses a calming and positive tone to create a positive and impactful message for its audience. It successfully conveys the company's commitment to water stewardship while highlighting their efforts in achieving their goal through visual storytelling and a visually appealing presentation.

17. Firebase

Firebase is a platform that provides a suite of services for building and scaling apps. The video is designed to showcase Firebase's achievements and express gratitude to the developer community.

Video Design - This Animated Infographic Promotional Video leverages a colorful, illustrative design. Bright blue, yellow, and orange colors contrast against a neutral white background. These colors create a playful feel. Icons, such as hands, a globe, and a truck, are used to illustrate the different services offered by Firebase. The use of these icons visually represents the different aspects of Firebase.

The visual style of the video, combined with the positive tone of the message, clearly conveys that Firebase is a trusted partner for developers. The upbeat music and the animated infographic design effectively communicates the benefits of Firebase and emphasizes the importance of the developer community. The video leaves a positive impression, strengthening the bond between Firebase and its developers.

18. Boyd

Boyd specializes in designing and manufacturing medical wearables, focusing on patient safety and efficacy. This video is designed to showcase Boyd's expertise in selecting the right materials for each wearable, highlighting their partnership with 3M for high-quality adhesives.

Video Design - This video leverages a Medical Promotional Video style, featuring a blend of 3D animated graphics and product close-ups to showcase the features of Boyd's wearables. The 3D animations illustrate the layered construction of the wearables, highlighting the importance of selecting the appropriate materials. The video utilizes a clean, modern aesthetic with a focus on product design and functionality.

The video's visual design emphasizes the importance of materials in wearable technology. It uses a series of detailed 3D animations to illustrate the different components of each wearable. The video also showcases the importance of partnerships with reputable companies like 3M for high-quality medical-grade adhesives. Through a clear and concise narrative, the video effectively communicates Boyd's capabilities and commitment to patient safety and medical efficacy, making it an engaging and informative piece that effectively conveys their message.

19. Cabot

Cabot creates advanced materials that enhance daily life and shape a sustainable future. This video is designed to highlight the various applications of Cabot materials, showcasing their impact on diverse aspects of modern life.

Video Design - The video employs a visual approach that connects advanced materials to everyday experiences. The video style features close-up shots of products and a fast-paced, dynamic editing style. This visual approach is combined with a clear and concise narration, effectively communicating the message of how Cabot materials are making a difference in the world. This approach makes it an excellent example of a Software Promotional Video.

This video successfully communicates Cabot's purpose and the reach of its materials. Through a series of quick cuts and visually appealing shots, the video emphasizes the everyday applications of advanced materials, highlighting their impact on various aspects of modern life. The fast-paced nature of the video, combined with its positive and uplifting tone, makes it an engaging and memorable experience. The video ultimately drives viewers to appreciate the role of Cabot materials in creating a more sustainable future.

20. Sanofi

Sanofi is a global pharmaceutical company that focuses on improving patient lives. This particular video is designed to highlight the impact of rare diseases on individuals and society.

Video Design - The video utilizes a simple Animated Promotional Video style, showcasing a web browser. It features bright color schemes, with red, yellow, and green being prominent. The use of these colors adds a touch of vibrancy and playfulness. It also incorporates elements like line drawings, a flat design aesthetic, and simple animations to highlight the search terms and provide visual interest to the viewers.

The use of vibrant colors, simple animation, and a flat design approach create a friendly and approachable tone for the audience. This visual style effectively conveys the message of the video, showcasing that the impact of rare diseases can be challenging and may require further investigation. The video encourages individuals to seek professional medical advice if they are experiencing persistent symptoms or unusual health conditions.

21. COTI

COTI is a payment transaction network that combines the best of traditional payments with the best of distributed ledger technology. The goal of the video is to communicate the value proposition of COTI and show how it can be used to make payments faster, easier, more cost-effective and more reliable.

Video Design - This Launch Promotional Video uses vibrant colors and clean, simple graphics to create a visually appealing experience. The animated design style gives the video a playful and energetic feel, making it more engaging for viewers.

The video uses a simple, consistent color palette with a focus on bright, bold colors. This makes the video easy to watch and understand, even for those who are unfamiliar with the subject. The animated graphics help to tell the story in a visually interesting way. The use of simple geometric shapes creates a clean and modern look. The animation is smooth and fluid, adding to the overall appeal of the video. The choice of animation style creates a strong visual identity for the COTI brand. The video's tone is upbeat and optimistic, reflecting COTI's commitment to making the digital currency era a better place for everyone. The design of the video is able to communicate the objective of the video, which is to introduce COTI as a reliable and innovative payment solution.

22. CSL

CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies. This video is designed to highlight CSL's history, and how their dedication to innovation has led to the creation of life-saving treatments.


Video Design -
The video incorporates a modern, minimalist style with vibrant colors and clear, engaging graphics. These elements, along with the use of icons and concise text, make this a good Company Promotional Video for a global company.

This video uses a timeline of notable moments in CSL's history, which visually conveys the company's commitment to innovation and progress. The use of minimal graphics and a neutral color palette conveys a sense of reliability and trustworthiness, aligning with the serious nature of the biotherapeutics industry. The animation style is smooth and easily digestible. The video's tone is optimistic and confident, underscoring CSL's determination to make a difference in the lives of people around the world.

23. WalkMe

If you're feeling overwhelmed by the demands of the digital age, this company promotional video from WalkMe speaks directly to you. The animation vividly portrays the relentless digital race we all find ourselves in, using browser windows and spheres to represent the constant influx of information and tasks. The video quickly establishes a relatable pain point for any individual or organization striving for success in today’s fast-paced environment.

WalkMe positions itself as a guide, offering a promise of improved productivity and a better life. The visual of hands holding Earth, coupled with the upbeat soundtrack, inspires hope and confidence. The video's strength lies in its concise messaging and striking visuals, leaving a lasting impression that motivates viewers to discover how WalkMe can help them achieve their digital goals.

24. Avast

Avast is a company that helps people navigate the digital world safely and securely. This video is designed to show that Avast is a global company that connects people from all over the world.

Video Design - The video uses a simple and minimalist style, featuring a white line on a gray background. People are represented by basic outlines, symbolizing the universality of the internet. The use of color, primarily for clothing and devices, adds a touch of personalization. This style makes the video clear and engaging, easily grasping the audience's attention. The video seamlessly incorporates icons and visual elements, making it a good Animation Promotional Video.

The video effectively conveys the goal of Avast, showcasing how their technology connects people worldwide. The clean lines, simple graphics, and lighthearted tone highlight the positive aspects of the digital world, emphasizing Avast's role in ensuring safety and security. Avast's mission is to empower people by providing them with the tools to stay safe and secure online. This video demonstrates the reach of Avast's technology and the positive impact it has on people's lives.

25. Alation

Alation is a data catalog company. This video is designed to celebrate Alation's 10 year anniversary and highlight their success. The goal of the video is to highlight why Alation is the greatest of all time in the data catalog space.


Video Design - The video uses simple Animated Promotional Videoe videos with a blue background to highlight each of the major achievements of Alation. The use of bright colors, clean white text, and bold graphics make this a good example of a Animated Promotional Videoe video. The visual design is engaging and easy to understand, while the graphics are high quality and well-executed.

The video is able to effectively communicate the objective by using a consistent visual style and clear messaging. It successfully conveys that Alation is the top choice for data catalog solutions, and uses a celebratory tone to connect with the viewers. The video uses a clean and modern design style to appeal to a wide audience. The video's focus on achievements and accolades helps to establish trust in Alation's ability to provide a high-quality service. This approach makes the video engaging and effective in communicating its message.

26. BDO

BDO is a company that is dedicated to creating a more innovative, sustainable, and diverse business than ever before. This video is designed to communicate BDO's ambitious vision for the future.

Video Design - The video uses vibrant imagery to convey BDO's innovative approach. The Company Promotional Videoe video uses a combination of high-quality graphics, compelling visuals, and a dynamic soundtrack to capture the essence of BDO's journey. Each scene is carefully chosen to evoke a sense of ambition, progress, and boundless possibilities.

The visual design of the video effectively communicates the objective of the video, which is to inspire and empower the BDO team. The scenes highlight new heights of possibility, reflecting BDO's goals for growth, innovation, and pushing boundaries. The energetic tone of the video complements the narrative, emphasizing the excitement and drive of BDO's mission. This effectively drives engagement, attracting the viewers’ interest and sparking their desire to be part of BDO's journey.

27. Housing Europe

Zensar's company promotional video is a testament to the power of concise storytelling. In under 20 seconds, they manage to convey their core message: helping insurance companies navigate the complexities of digital transformation. The focus on key services, such as core modernization and automation, immediately establishes their expertise.

The visual representation of their solutions, particularly the concentric circles highlighting their holistic approach, is a stroke of genius. This, coupled with the sleek animation and modern aesthetics, makes the video both engaging and memorable. The implicit call to action is subtle yet effective, prompting viewers to explore Zensar's offerings further.

28. EQT

EQT is a global investment firm that invests in companies across a wide range of industries. The video is designed to provide information about the firm to potential employees, portfolio companies, and other business partners.

Video Design - The video uses minimalist animation, a distinct color palette, and a simple, clear narrative style. Circles, along with different colors for each scene, create a visual language that conveys the global reach of the firm and its diverse portfolio of companies.

The minimalist visual style and clear narrative structure effectively communicate the firm's core values. The video uses a simple and approachable tone, focusing on the importance of the firm's work in providing essential services to society. The video emphasizes the firm's commitment to supporting its portfolio companies, demonstrating the positive impact of the firm's investments.

29. CEVA

CEVA is a company that provides eCommerce and omnichannel solutions for the industry. This video is designed to showcase CEVA's ability to help businesses find the right remote tech talent, making it easier to scale.

Video Design - The video uses a bright, clean white background with light blue, grey, and green graphics that represent the different elements of the product. The video uses bright bold colors and a simple clean visual style with flat design graphics. The visual design is appealing and very much aligned with modern design aesthetics of the digital era.

This Company Promotional Video is effective at communicating the objective, which is to highlight the benefits of using CEVA. The design is simple, easy to understand, and engaging, creating a positive tone. The video uses visuals that are relevant to the solution, and the overall feel of the video is approachable and professional.

30. PerkinElmer

PerkinElmer is a company that is constantly working to push the boundaries of science. The video is designed to communicate the impact of the company's work.

Video Design - This is a Animation Promotional Videoe video that uses clean, modern graphics and illustrations. The video uses a combination of graphics and footage to highlight the history of PerkinElmer and its mission. The video uses fast cuts and transitions to maintain a quick and engaging pace.

The clean and modern design style of the video perfectly communicates PerkinElmer's commitment to innovation and the use of technology. The tone of the video is positive and uplifting, reflecting PerkinElmer's belief in the power of science to make a difference in the world. The video uses a combination of text, graphics, and footage to tell a compelling story. This narrative style helps to engage viewers and leave them with a positive impression of PerkinElmer.

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How to plan and optimize Company Promotional Videos?

Strategic Simplicity: "If you can't explain it simply, you don't understand it well enough." - Albert Einstein, Theoretical Physicist. Advids used this philosophy for a software client. Their product was technically complex, so we created a promotional video that explained its benefits in clear, concise language, leading to a 20% rise in trial sign-ups.

Actionable: Simplify complex ideas; focus on clear, concise communication.

Targeted Messaging: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker, Management Consultant & Author. Advids implemented this for a fashion retailer. We created separate promotional videos targeting different customer segments based on their style preferences, resulting in a 15% increase in sales.

Actionable: Understand target audience; tailor messaging to specific needs.

Visual Storytelling: "A picture is worth a thousand words." - Fred R. Barnard, English Artist. Advids leveraged this for a travel agency client. We created a visually stunning promotional video showcasing exotic destinations, which led to a 25% surge in booking inquiries.

Actionable: Use strong visuals; tell compelling stories without relying solely on words.

Authenticity and Transparency: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin, Author & Entrepreneur. Advids embraced this for a food and beverage company. We created a promotional video showcasing their sustainable farming practices, which resonated with consumers and boosted brand trust.

Actionable: Be authentic and transparent; build trust through genuine storytelling.

Call to Action: "The key to effective marketing is to make it easy for people to buy from you." - Neil Patel, Digital Marketing Expert. Advids applied this for an e-commerce client. We included clear calls to action in their promotional video, directing viewers to their website and social media channels, resulting in a 10% increase in online sales.

Actionable: Include clear call to action; guide audience towards desired outcome.

Why Advids for Company Promotional Video?

At Advids, we create high-quality, original Company Promotional Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience translates your vision into compelling and effective videos.

Transform Your Ideas into Engaging Videos:

Customized Company Promotional Video Solutions: We tailor each project, whether it's an explainer video, character animation, or any other type of Company Promotional Video, to perfectly match your brand, style, and target audience.
Creative Storytelling: Our skilled animators and storytellers craft captivating narratives that resonate with your viewers and inspire action.
Cutting-Edge Technology: We utilize industry-leading software and techniques to create visually stunning videos with lasting impact.

Partner with a Proven Team:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Company Promotional Video creation. We've completed over 315 successful Company Promotional Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final video.
Strategic Communication: We prioritize clear communication and understanding your needs, target audience, and brand identity to create impactful Company Promotional Videos.


Ready to unlock the potential of Company Promotional Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

Unveiling Your Product: Video Types for Success

Company Promotional Videos come in various forms, each tailored to achieve specific goals and resonate with particular audiences. Let's explore some of the most common types:

• Explainer Videos: These videos simplify complex products or services, making them easily understandable for potential customers. They're ideal for introducing new offerings or clarifying how existing ones work.
• Product Demo Videos: Showcase Your Product in action, highlighting its features and benefits. These videos can be used on product pages, social media, or in sales presentations.
• Testimonial Videos: Feature satisfied customers sharing their positive experiences with your brand. These Build Trust and credibility, encouraging potential buyers to take the leap.
• Brand Story Videos: Share your brand's journey, values, and mission, creating an Emotional Connection with your audience. These videos humanize your brand and build deeper relationships.
• Event Videos: Capture the excitement and energy of your company events, conferences, or trade shows. These videos can be used to promote future events or showcase your brand's presence in the industry.
• Animated Videos: Use animation to explain complex concepts, tell engaging stories, or create a unique visual style. These videos can be particularly effective for capturing attention and simplifying information.
• Live-Action Videos: Feature real people and settings, creating a sense of authenticity and connection. These videos can be used for a wide range of purposes, from product demos to brand storytelling.

Unlocking Video Marketing Power for Your Launch

Brand Building:

• Increased Brand Awareness: Videos are highly shareable and memorable, expanding your brand's reach and making it top-of-mind for potential customers. Studies show that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
• Improved Brand Storytelling: Videos allow you to connect with your audience on an emotional level by sharing your brand's story, values, and mission. This fosters deeper relationships and builds brand loyalty.

• Improved Customer Engagement: Videos are inherently more engaging than text or static images, capturing attention and keeping viewers interested. This leads to increased interaction and brand recall.
• Enhanced Lead Generation: Compelling Videos can drive viewers to your website or landing pages, where you can capture their contact information and nurture them into leads.
• Stronger Call to Action: Videos provide a platform to clearly and persuasively communicate your desired action, whether it's making a purchase, signing up for a newsletter, or requesting a demo.

• Boosted Website Traffic: Embedding videos on your website can improve SEO and attract more visitors.
• Enhanced Product Understanding: Videos can effectively demonstrate how your product works and highlight its key features and benefits.

Reach Your Audience With Video

Promotional videos can be strategically deployed across various platforms to effectively reach your target audience and maximize engagement.

• Platform Optimization: Tailor your video content and format to each platform. Short, Engaging Videos work well on TikTok, while longer, Informative Videos might be better suited for YouTube.
• Utilize Features: Leverage platform-specific features like Instagram Reels or Facebook Live to maximize reach and engagement.
• Targeted Advertising: Run Video Ads on social media platforms to reach specific demographics and interests.

• Increase Click-Through Rates: Use video thumbnails in email newsletters to entice recipients to click and watch your video.
• Personalized Outreach: Send video emails for personalized outreach and building rapport with prospects.

• Homepage Feature: Showcase your Brand Story or product Demo Video on your website's homepage to capture visitor attention.
• Product Pages: Embed product Demo Videos on relevant product pages to enhance understanding and drive conversions.

• Paid Advertising: Run video ads on platforms like YouTube or Google Ads to reach a wider audience.
• Search Engine Optimization: Optimize your video titles, descriptions, and tags for relevant keywords to improve search visibility.
• Content Marketing: Embed videos in blog posts and articles to enhance engagement and provide valuable information.

Masterclass in Brand Storytelling

Several company promotional videos have achieved remarkable success, leaving a lasting impact on their audiences and driving significant results. Let's explore a few examples:

• Apple's Think Different Campaign: This iconic campaign celebrated individuality and creativity, featuring black-and-white images of historical figures who challenged the status quo. Its powerful message and evocative visuals resonated deeply with audiences.

• Nike's Just Do It Campaign: This simple yet powerful slogan became a global phenomenon, inspiring athletes and everyday people to push their limits. Nike's videos often feature compelling stories of athletes overcoming adversity, further reinforcing the Just Do It message.

• Google's Search On Campaign: Google's Search On videos showcase the power of search to connect people with information and solve problems. These videos often feature heartwarming stories of individuals using Google Search to achieve their goals.

• Airbnb's Belong Anywhere Campaign: This campaign emphasized the sense of belonging and connection that Airbnb offers travelers. The videos often feature diverse individuals experiencing different cultures and connecting with local communities.

• Spotify's Wrapped Campaign: Spotify's annual Wrapped campaign allows users to see their personalized listening statistics for the year. This highly shareable campaign creates a sense of community and encourages user engagement.

Crafting Engaging Product Launch Videos

Creating an engaging promotional video requires careful planning and execution, focusing on elements that Capture Attention and resonate with your audience.

• Compelling Storytelling: Use a narrative structure with a clear beginning, middle, and end to keep viewers hooked. Introduce a relatable character or situation to evoke empathy and emotional connection.
• High-Quality Visuals: Invest in professional-looking visuals that are visually appealing and relevant to your message. Use a variety of shots and angles to keep the video dynamic.

• Relevant Content: Ensure your video content is relevant to your target audience's interests and needs. Address their pain points and offer solutions that resonate with them.
• Targeted Audience: Tailor your video's message and style to your specific target audience. Consider their demographics, interests, and preferred communication style.

• Strong Call to Action: Clearly communicate your desired action, whether it's visiting your website, making a purchase, or signing up for a newsletter. Make it easy for viewers to take the next step.
• Effective Editing: Use pacing, transitions, and music to keep the video engaging and visually stimulating. Avoid long, drawn-out scenes that could lose viewer interest.

Crafting Compelling Product Launch Videos

Designing a successful promotional video involves a strategic approach, considering key elements that align with your brand identity and resonate with your target audience.

• Brand Identity: Ensure your video reflects your brand's personality, values, and visual style. Use Consistent Branding elements, including your logo, color palette, and typography.
• Target Audience: Consider your target audience's demographics, interests, and preferred communication style. Tailor your video's message and style to resonate with them.

• Visual Style: Choose a visual style that aligns with your brand and message. A minimalist style can convey sophistication, while a vibrant, energetic style can convey excitement.
• Color Palette: Use colors that evoke specific emotions and reinforce brand identity. For example, blue can convey trust and stability, while red can convey energy and passion.
• Typography: Choose fonts that are legible and reflect your brand's personality.
• Music and Sound Effects: Use music and sound effects to enhance the emotional impact of your video and create a more immersive experience.

Boosting Your Launch with Video

• Content Marketing: Embed videos in blog posts, articles, and Landing Pages to enhance engagement and provide valuable information.
• Social Media Marketing: Share your videos on social media platforms, utilizing platform-specific features like Instagram Reels or Facebook Live to maximize reach.

Email & Paid Advertising:

• Email Marketing: Use video thumbnails in email newsletters to increase click-through rates and drive traffic to your website.
• Paid Advertising: Run video ads on platforms like YouTube or Google Ads to reach a wider audience and target specific demographics.

Lead Generation & Customer Engagement:

• Lead Generation: Use videos to capture leads by offering valuable content in exchange for contact information. Create dedicated landing pages for your videos to optimize lead capture.
• Customer Engagement: Use videos to build relationships with your customers by providing valuable information, addressing their concerns, and showcasing your brand's personality.

Crafting High-Quality Product Launch Videos

Creating a high-quality promotional video requires attention to detail and a focus on delivering a polished and professional product that effectively communicates your message.

• Clear Objectives: Define your goals for the video before you start production. What do you want to achieve with the video? Who is your target audience?
• Compelling Story: Develop a narrative that is engaging and relevant to your target audience. Use Storytelling techniques to evoke emotion and connect with viewers on a deeper level.
• Professional Production: Invest in good lighting, sound equipment, and potentially hiring a professional videographer. Ensure your video looks and sounds professional.

• Effective Editing: Use pacing, transitions, and music to keep the video engaging and visually stimulating. Avoid long, drawn-out scenes that could lose viewer interest.
• Targeted Distribution: Promote your video on the platforms where your target audience is most active. Consider using paid advertising to reach a wider audience.

Empower Your Sales Team with Video

• Product Demonstrations: Create videos that showcase your product's features and benefits in a clear and concise way. These can be used in sales presentations, email campaigns, or on product pages.
• Customer Testimonials: Feature satisfied customers sharing their positive experiences with your product or service. These build trust and credibility, encouraging potential buyers to take the leap.

Sales Enablement:

• Case Studies: Develop videos that showcase how your product or service has helped other businesses achieve their goals. These can be used to demonstrate the value of your offering and build confidence in your brand.
• Sales Pitches: Create short, engaging videos that can be used as part of your sales team's outreach efforts. These can be used to introduce your company, highlight your unique selling proposition, or pique the interest of potential customers.
• Lead Generation: Use videos in email campaigns or Social Media Ads to attract potential customers and generate leads for your sales team.

Closing Deals:

• Closing Deals: Use videos to address common objections or concerns that potential customers may have. These can be used to build trust and overcome obstacles to closing a deal.

Customer Support Videos: Boosting Engagement and Loyalty

• Product Tutorials: Create videos that demonstrate how to use your product or service effectively. These can be used to onboard new customers or help existing customers get the most out of your offering.
• FAQ Videos: Address frequently asked questions in short, informative videos. This can reduce the volume of support tickets and provide customers with quick and easy access to the information they need.
• Troubleshooting Guides: Create videos that demonstrate how to solve common problems with your product or service. This can empower customers to resolve issues on their own, reducing their reliance on your support team.

Customer Experience:

• Customer Onboarding: Use videos to welcome new customers and guide them through the initial setup and use of your product or service. This can create a positive first impression and reduce customer churn.
• Building Trust: Use videos to showcase your expertise and commitment to customer satisfaction. This can build trust and encourage customers to reach out to your support team when they need help.
• Improving Satisfaction: Use videos to gather customer feedback and address their concerns. This can improve customer satisfaction and reduce churn.

How company promotional video examples are curated?

We dove deep into company promotional videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic company promotional videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the company's value proposition.
7.Target Audience Connection Determining how effectively the video connects with its intended target audience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Company Culture Videos
5. Behind-the-Scenes glimpses

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, company promotional videos 2024, n=13636 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.