Imagine your brand story unfolding not in words, but in vibrant, captivating visuals. What if you could communicate complex ideas with effortless clarity? I am sharing a powerful secret today: the transformative power of corporate animated videos. In this article, what we will uncover is how these videos, far from being simple cartoons, are revolutionizing communication and driving remarkable results for businesses. Our exploration begins now.
These aren't just videos; they're a dynamic medium that enhances engagement, fosters understanding, and creates a memorable experience for your audience. We'll examine how they can transform your messaging, improve customer retention, and ultimately fuel business growth. Get ready to discover the compelling statistics that demonstrate their undeniable impact.
Over 55% of shoppers use online video while shopping in a brick-and-mortar business.
Nearly 78% of businesses are eager to make more videos in 2024, while 21% are fine with keeping things steady from last year.
85% of marketers say generative AI has changed the way they will create content in 2024.
These stats reveal a growing demand for video content and the transformative impact of AI. Corporate animated videos, enhanced by AI, offer a powerful solution to capture attention and drive engagement. We've handpicked 30 Attention-grabbing Corporate Animated Video examples that instantly resonated with us and inspired interest.
This animation corporate video is a masterclass in visual communication, seamlessly blending clean aesthetics with powerful messaging. Bold typography pops against subtle backgrounds, immediately grabbing attention, creating a memorable viewing experience.
It cleverly showcases NFC's real-world applications, vividly portraying a future brimming with seamless connectivity convenience. Simple animation lets viewers effortlessly grasp complex concepts.
Focusing on the single tap interaction, it makes NFC technology approachable, desirable, leaving viewers pondering NFC's transformative potential for their own lives. Its impact is undeniable, prompting consideration of NFC integration.
What We Can Learn
Clearly show your product's ease of use to build excitement and drive adoption.
Corporate animation video showcases MedHost EHR's transformative power, effortlessly converting healthcare chaos into streamlined efficiency. Its superhero-themed approach cleverly resonates with healthcare professionals' strength, resilience, and dedication.
Dynamic 3D animation, vibrant colors, and impactful sound design create an engaging experience, far exceeding simple product demonstration. It powerfully conveys empowerment, trust, and genuine celebration of healthcare workers' crucial role.
This exceptional corporate animation video is more than marketing; it's a compelling narrative. It's a visual testament to MedHost EHR's capabilities, leaving viewers inspired and deeply impressed.
What We Can Learn
Create a clear narrative arc, showcasing the problem and your product's solution.
This company animation video masterfully uses simple 2D illustrations, animated graphics, text, to showcase Mastercard's global reach, accessibility, security. Its clever design makes complex information easily digestible, highly engaging for viewers.
The video's visual simplicity powerfully highlights technology's role in connecting people, driving commerce. Bright colors, minimal text create modern, innovative feel, ensuring lasting impact.
Focusing on payment solutions, it brilliantly conveys Mastercard's core message. Its impactful design provides excellent inspiration for future campaigns, offering a fresh perspective on corporate video production.
What We Can Learn
Focus on the positive outcomes your product delivers, inspiring confidence and action.
This animation corporate video brilliantly blends 2D and 3D elements, showcasing a stunning rebrand. Playful color transitions inject vibrancy into its clean aesthetic, creating a truly memorable visual experience.
The music perfectly complements the energetic mood, seamlessly integrating with information about the rebrand, core functionality. Simple illustrations enhance storytelling, effectively conveying effortless meeting scheduling.
Calendly's new identity promises efficient, enjoyable scheduling, a future-forward approach. It's a masterclass in visual communication, inspiring similar campaigns.
What We Can Learn
Bright colors and simple illustrations make complex ideas easy to grasp.
This company animation video masterfully showcases healthcare technology's human side. It seamlessly connects patients, professionals, technology, creating powerful visuals.
Minimalist style resonates, focusing on accessibility, security, sustainability. Cisco's role as a vital connector shines through, promising healthier futures.
Muted colors, smooth transitions, uplifting music create calm reassurance. Subtle branding reinforces commitment to equitable healthcare, inspiring viewers.
What We Can Learn
Craft a narrative that positions your product as a bridge to a better future.
The changing landscape of financial services demands agile partners. We admire how this animated video for brand awareness succinctly captures Acuity Knowledge Partners' unique value proposition. The fast-paced visuals, paired with the upbeat soundtrack, instantly draw the viewer in, effectively conveying the urgency of industry transformation.
In less than 90 seconds, we see how Acuity empowers financial institutions to do more with less through tailored research, analytics, and its proprietary BEAT platform. The vibrant color palette and seamless transitions create a visually captivating experience, leaving a lasting impression. Acuitys animated explainer video is a shining example of how to convey complex information in a way that is both informative and engaging.
What We Can Learn
Showcase your product's unique value proposition clearly and concisely.
This corporate animation video brilliantly explains RECs, showcasing sustainable energy solutions impact. Its sleek 3D animation, isometric perspective, vibrant green palette, makes understanding RECs incredibly easy, even for novices.
The animation cleverly bridges renewable energy generation with consumer usage, powerfully illustrating carbon footprint reduction. It's informative, inspiring, motivating viewers towards cleaner energy.
Its impactful message resonates deeply, making it perfect campaign inspiration. I loved its originality, the creative approach, its overall effectiveness.
What We Can Learn
Inspire action by showcasing the positive impact of your product/service.
This company animation video is stunning. Sophisticated 2D animation, clever color choices, create impactful messaging about water sustainability, effortlessly communicating importance of water for everyone.
Tyson's nationwide water conservation efforts shine, engaging narrative highlights collaboration, community involvement, global perspective. Rotating globe powerfully symbolizes commitment to future generations.
Superb video production. It's brilliantly executed, inspiring, sets new benchmark for corporate social responsibility messaging. A must-see for anyone planning similar campaigns.
What We Can Learn
Collaborate with stakeholders to create authentic and engaging content.
This animated video for website is a powerful tool to showcase the company's capabilities in designing, manufacturing, and delivering medical wearables. It uses a clean and modern visual style, combining 3D graphics and animation to illustrate the process of designing medical wearables. This approach makes the video visually appealing and easy to understand, effectively communicating the company's expertise and value proposition.
Video Design - The video highlights the different components used in wearables and how these components can be integrated into a single assembly. This approach clearly demonstrates the company's ability to handle complex projects, showcasing their technical expertise and experience. The video uses a clean and simple design style with minimal text and graphics, creating a professional and informative tone that reinforces the company's credibility.
The video's clear and engaging narrative, combined with its high-quality graphics, effectively conveys the company's expertise and value proposition. This approach helps build trust and confidence in the company's ability to deliver high-quality medical wearables. The overall tone of the video is professional and informative, further reinforcing the company's credibility and expertise.
We are hooked by how Superfluid explains the revolutionary concept of continuous money streams in this crisp animated video for sales. The vibrant color palette and modern aesthetic immediately engage, showcasing a compelling vision of a more efficient financial future. We all relate to the outdated payment methods, and this video effectively highlights the problems Superfluid solves.
The animation of money flowing seamlessly across the globe and the morphing Ethereum coin visually represents the frictionless nature of the platform. The use of UI mockups and developer-focused content directly addresses the target audience, encouraging them to explore the platform's potential. This animated video sets a standard for illustrating complex Web3 concepts in an understandable and engaging way.
What We Can Learn
Tell a story with your animation, making complex concepts easy to grasp and remember.
COTI is a payment transaction network that aims to revolutionize payments in the digital currency era. The video is designed to introduce COTI and highlight its benefits of faster, easier, more cost-effective, and more reliable transactions.
Video Design - The video uses a simple, minimalist style with bright, colorful graphics. It has a clean and modern look, sharp edges, and geometric shapes. The video features a functionality walkthrough idea with animated graphics. It shows the evolution of payment systems, starting with bartering and moving to traditional banking systems, culminating with the introduction of COTI.
Animated Video for Website - The bright and bold colors of the video capture the viewer's attention and make the video engaging. The animations are smooth and well-paced, effectively conveying the narrative and highlighting the advantages of COTI. The overall tone of the video is optimistic, conveying the future possibilities that COTI brings. The video successfully communicates its objective of introducing COTI and highlighting its benefits, inspiring viewers to explore further and learn more about the platform.
Mavenir is building the future of networks and pioneering advanced technology focused on the vision of a single, software-based automated network that runs on any cloud. This video is designed to introduce Mavenir and their solutions for the US Department of Defense.
Video Design - The video has a very modern, high-tech design that incorporates various visual elements like a world map, animated graphics, and close-up shots of technology components. The use of a world map with Mavenir logos across the globe effectively demonstrates their global reach and reinforces their message of transforming the way DoD connects worldwide. The video utilizes a bold, visually dynamic style, employing high-quality graphics and animation that creates a modern and impactful Corporate Animated Video.
The video's visual style complements the narrative by showcasing Mavenir's advanced technological capabilities and how they are shaping the future of networks. This is achieved through using futuristic imagery, vibrant colors, and dynamic camera movements. The tone of the video is confident and futuristic, underscoring Mavenir's position as an industry leader and innovator in the field of network technology.
Cabot is a company that focuses on creating materials that improve daily life and enable a more sustainable future. The goal of the video is to showcase how Cabot's materials are used in various everyday products and contribute to a greener future. The video is designed to highlight the role Cabot plays in shaping our world, by connecting its advanced materials to products we use daily.
Video Design - The video utilizes a fast-paced montage style, showcasing various everyday objects like cars, wind turbines, e-bikes, treadmills, and even smartphones, demonstrating how Cabot's materials are used in them. The video design incorporates sleek graphics with a high quality feel, creating a positive and forward-looking tone. The video successfully achieves its Corporate Animated Video purpose by seamlessly transitioning between different application examples and showcasing how Cabot's materials contribute to each one.
The visual style of the video effectively communicates its objectives by using a combination of captivating imagery and engaging storytelling. The video highlights the diverse applications of Cabot's materials, creating a sense of importance and impact. The tone is positive and optimistic, emphasizing Cabot's commitment to creating a better future. Through the use of sleek visuals, a fast-paced montage style, and compelling narrative, the video powerfully conveys Cabot's dedication to innovation and sustainable development.
EQT is a private equity firm that invests in companies across various industries. This video is designed to give potential employees, portfolio companies, business partners and shareholders a brief overview of the business and operations.
Video Design - The video uses simple graphics and a minimalist design style to create an Animated Video for Website. Circular frames and bright contrasting colors provide a simple and clean feel, a popular and effective style for website videos. Each frame depicts a different type of industry where the portfolio companies operate.
The visual style emphasizes the importance of the people who work in these industries. The video is optimistic and hopeful, reflecting the positive impact that the work has on the world. The animation style is consistent throughout, bringing a sense of professionalism and consistency to the brand. The minimalist design and vibrant colors communicate the goal to bring energy and positive change.
In today's world, we all experience the anxiety of searching for medical symptoms online. This powerful corporate animated video captures the frustration and uncertainty of a complex diagnostic journey, especially in the context of rare diseases. With sleek, minimalist 2D animation, Sanofi Genzyme portrays the extended timelines, numerous tests, and inconclusive results that often accompany these challenging situations.
The video's strength lies in its relatable narrative, compelling visuals, and impactful message. We love the clever use of color, typography, and transitions to visually depict the emotional rollercoaster of navigating a rare disease diagnosis. The final message, subtly highlighting Sanofi Genzymes dedication to research, resonates deeply and inspires hope.
What We Can Learn
Let the animation's emotional arc mirror the user journey, creating resonance.
Capital One is a financial services company that offers a range of products including debit cards. This video is designed to showcase the benefits of using a Capital One debit card over carrying cash.
Video Design - The video uses bright colors and simple, graphic animations. This style is similar to a Corporate Animated Video, as it focuses on explaining the product and its features with an engaging and modern visual design. The video makes use of simple, yet effective animations with a focus on the product and its features.
The video uses visuals and an upbeat tone to communicate the ease and safety of using a Capital One debit card. The video opens with illustrations, showing the evolution from cash to the convenience of a debit card. This sets the tone of the video, showcasing the modern and safe approach of Capital One in the financial market, while offering a solution that allows customers to enjoy the convenience of a debit card.
FinGo is a next-generation authentication system, aiming to create a more secure world. This video introduces the brand and its concept, highlighting its ease of use and accessibility.
Video Design - This Animated Video for Lead Generation uses a bright color palette and animated illustrations to showcase the product's features. The design highlights the simplicity of using your finger, contrasting this ease with the complexities of cards, documents, and devices. The video incorporates a vibrant red color to symbolize security and accessibility, while the animated illustrations further explain the product's capabilities.
The video effectively communicates the objective by contrasting a complicated world with the ease of using FinGo. The design is engaging and visually appealing, capturing the viewer's attention. The video's tone is optimistic, showcasing a future where simple solutions can replace complex systems. This optimistic tone helps establish a positive brand image, promoting the benefits of using their service.
The visual journey of this corporate animated video for Deloitte Ireland begins with a symbolic eye and lightbulb, instantly captivating our attention. We love how the paper-cutout style adds a tactile quality, enhancing the overall visual appeal. Its a clever way to convey complex ideas in a simple, engaging manner.
The video effortlessly connects abstract concepts with real-world applications, showcasing Deloitte's global network and expertise. The use of vibrant colors and dynamic animation adds another layer of sophistication. The closing message reinforces Deloitte's commitment to helping organizations think and act differently, making it a powerful example of a corporate animated video done right.
What We Can Learn
Let your animation tell a story; it will resonate more deeply.
Integrated Marketing Solutions (U) is a company that focuses on delivering personalized communication across different media channels. The video is designed to showcase how they can help businesses connect with their customers more effectively in today's fast-paced digital environment.
Video Design - This Corporate Animated Video features clean and modern graphics, utilizing a bold and bright color palette with minimal design elements that create a clean and visually appealing aesthetic. The use of animated graphics effectively illustrate the complexities of marketing automation, emphasizing the brand's ability to simplify the process.
The video communicates the core message clearly by using simple visuals to demonstrate the concept of personalized messaging. A combination of abstract visuals and minimal animations creates an engaging video that highlights the benefits of using Integrated Marketing Solutions (U). The tone of the video is both informative and engaging, appealing to businesses that are looking for a better way to manage their marketing efforts. The video effectively showcases the company's ability to simplify marketing automation while focusing on delivering personalized messages to individual customers.
CEVA offers solutions for the eCommerce and omnichannel world. The video shows how the company can help businesses find the right talent for their tech needs.
Video Design - The video uses a clean and simple visual design, which includes clean lines, bold text, and vibrant colors. Flat graphic design style and animated graphic elements make this a good Animated Video for Website.
The visual style of the video helps communicate the goal of finding the right talent quickly and easily. The company uses a professional tone that is engaging, but not overly complicated. The overall feel of the video is welcoming, easy to understand, and approachable. The subject matter of the video, finding tech talent, is conveyed through animation and graphics.
Justice is a website providing information on Justice and international crimes. The video is designed to explain how the company helps societies rebuild themselves after periods of extreme violence.
Video Design - The video utilizes a minimalist design, showcasing simple yet effective visuals. The graphics are clean and clear, using a consistent color palette of white, black, and grey. This Corporate Animated Video features a compelling metaphor for societal healing, depicting the rebuilding process after violence as a pulling yourself up by your bootstraps concept. The use of a simple rope in a tug-of-war scenario effectively illustrates the struggle and overcoming of adversity.
The minimalist, yet effective, design style, using the animation of simple silhouettes and a clean, white background, allows the focus to remain on the message and the powerful imagery. The video's tone is hopeful, reflecting a belief in the possibility of healing and reconciliation. This approach makes the content relatable to audiences who have been affected by conflict, reminding them that recovery is possible. The video effectively communicates the importance of information in achieving reconciliation and justice, emphasizing the need to understand the past to move forward into a better future.
MCL creates engaging and effective stories for their clients. The goal of this video is to showcase how the company makes food, and the video is designed to promote MCL's food.
Video Design - The video has a colorful and whimsical cartoon style, making it a good Animated Video for Product Demo. Simple animation techniques and bright colors create a fun and engaging experience, grabbing the viewer's attention.
The animation style is a great way to communicate the video objective. It creates a lighthearted and inviting tone that resonates with viewers, highlighting the fresh food and friendly atmosphere. The design is visually engaging, using vibrant colors and simple shapes, creating a light-hearted and fun visual experience, driving the video goal to showcase the homemade approach to food.
Infineon is a semiconductor solutions company that enables easier, safer and greener living. The video is designed to showcase the company's AutoDrive project, a pan-European ecosystem designed to revolutionize automotive technology.
Video Design - The video is simple yet effective, with a focus on visuals and animation. It opens with a graphic of a hand knocking on a door, then the door opens to reveal a map of Europe with several logos surrounding it. This emphasizes the pan-European scope of the project. The video also uses simple animations, such as a car driving on a road, that effectively communicate the concept of automated driving.
Animated Video for Storytelling is a great way to communicate the objective of the video through a concise and informative narrative. The clean and minimalist style creates a professional tone, which helps to build trust and confidence. The animation elements make the video engaging and memorable, and the clear focus on the AutoDrive project ensures that the video is able to effectively convey its message. The graphics are high quality and consistent with the brand's identity. The visual design helps to create a sense of innovation and progress.
This video is a powerful tool for showcasing cell therapy expertise. It uses a simple design style, focusing on the concept of transforming cells into life-saving therapies. The video is designed to inspire trust in the company's capabilities.
Video Design - The video uses minimal line art animations and a muted color palette of blue, orange, and white. This keeps the focus on the concept, which is how cells can be transformed into life-saving therapies. The video utilizes a combination of simple line art icons and animated text to communicate information about the cell and gene therapy journey.
Animated Video for Website - The video's visual style is clean, modern, and informative. It highlights the key milestones of the process, from research to commercialization. The video maintains a positive tone, highlighting the benefits of the company's services and their commitment to improving cell therapy outcomes. The video effectively communicates the company's value proposition while conveying a message of optimism and innovation.
HORNE is building the Wise Firm, a culture defined by its values, vision, and service. This video is designed to explain the concept of the Wise Firm and its foundation in the parable of the wise and foolish men.
Video Design - The Corporate Animated Video is visually appealing and dynamic, utilizing a combination of flat graphics and 3D text. The video uses simple, geometric shapes, contrasting color palettes, and dynamic transitions, which create an impactful and engaging experience. The graphic style of the video is distinct and memorable, emphasizing the core values of the Wise Firm, which are presented in the pyramid diagram.
The video's visual style effectively communicates the message that HORNE is building a firm with solid foundations and a commitment to future growth. The use of bright colors and dynamic transitions convey energy and momentum, while the graphic representations of the Wise Man and the Foolish Man underscore the difference between short-term and long-term strategies. The video's overall tone is optimistic, inspiring, and aspirational, leaving viewers with a positive impression of HORNE and its vision for the future.
This animated video for website is designed to promote data backup and recovery solutions. It uses a vibrant and engaging visual style, incorporating bright colors, simple animations, and bold graphics. This approach keeps viewers engaged, while the use of various graphical elements helps break up the visual content and make it more appealing.
Video Design - The visual style clearly communicates the importance of data backup and recovery solutions. It showcases data as an important resource, highlighting the potential risks of data loss, and reinforces the urgency of adopting robust solutions. The use of a calm, reassuring tone further emphasizes the value and peace of mind that these solutions offer.
This animated video for website is a powerful tool for promoting data backup and recovery solutions. It effectively communicates the importance of these solutions, while also showcasing the value and peace of mind they offer.
PerkinElmer has been pushing the boundaries of science for eighty-five years. This video is designed to highlight their commitment to innovation and their impact on the world.
Video Design - The video uses a blend of vintage footage and modern visuals, highlighting the company's long history and its continued progress. Crisp graphics and sleek animations create a professional and engaging experience for the viewer.
Animated Video for Website is a powerful and engaging visual design, effectively communicating the company's commitment to scientific innovation and its dedication to making a difference. The video's narrative is inspiring and aspirational, emphasizing the company's impact on the world. The tone of the video is one of confidence and authority, reflecting the company's leadership position in the scientific community.
Gemalto specializes in securing the commercial drone industry. This animated video for website is designed to showcase the benefits of using their solution for drone security. The video uses graphics, animations, and footage of drones, wind turbines, and forests to demonstrate the use cases of drones.
Video Design - The video's visuals are able to communicate the objective of the video in a clear and engaging way. Bold text, simple animations, and compelling visuals help draw attention to the main message of the video.
The overall tone of the video is professional and informative, effectively showcasing the solution while explaining how it is relevant to the everyday world of commercial drones.
Healthe is a company that creates technology solutions to address global issues. Their video is designed to showcase how their technology is helping to improve lives around the world.
Video Design - The graphic design is simple, yet sophisticated, and the animation is fluid and captivating. The color palette is soft and inviting, emphasizing the positive impact of the solutions.
This Animated Video for Website effectively communicates the objective of the video, which is to highlight the positive impact of the solutions. The narrative focuses on the company's mission to improve lives through technological advancements, while the tone is optimistic and hopeful. This combination of visual design and compelling narrative allows the video to achieve its goal of inspiring viewers about the possibilities of the technology.
FAQ
How can corporate animated videos help me explain my complex product or service simply?
Animated videos simplify complex products by visually demonstrating functionality and benefits, making them easier for audiences to understand.
What are the different styles of corporate animation, and which one best reflects my brand's personality and target audience?
Animation styles range from simple 2D to complex 3D, each suited for different brand personalities and target audiences. Choose a style that aligns with your message and visual identity.
What is the typical cost range for producing a corporate animated video, considering factors like length, complexity, and style?
Typical costs for a 60-second animated video range from $1,000 to $6,000, depending on factors like length, complexity, and style. Fixed-fee pricing offers budget predictability.
What is a realistic timeline for producing a corporate animated video, from initial concept to final delivery?
Production timelines typically span 3-8 weeks, encompassing concept development, design, animation, and revisions.
How can I effectively use animated videos to enhance my marketing and internal communication strategies?
Animated videos enhance marketing and internal communication by increasing engagement, simplifying complex information, and providing a versatile format for various platforms. Use them for product demos, explainer videos, and training materials.
What are the key benefits of using animation for corporate communication, compared to other media formats?
Animation offers benefits like increased engagement, cost-effective explanation of complex ideas, and versatility compared to live-action or text-based content.
How can I ensure the animated video aligns with my specific marketing objectives and target audience needs?
Ensure alignment with marketing objectives by clearly defining target audience, key messages, and desired outcomes before starting production.
How can I develop a compelling narrative or storyline for my animated video that resonates with my viewers and achieves my communication goals?
Develop a compelling narrative by focusing on a clear message, relatable characters, and a structured storyline that resonates with your target audience.
How can I leverage existing marketing assets, such as case studies, blog posts, or website content, to create an engaging animated video?
Leverage existing marketing assets by adapting them into animated video scripts or visual elements, maximizing content reuse and consistency.
How can I find and select a reputable animation studio or freelancer with the right expertise and experience for my project?
Select a reputable animation studio by reviewing portfolios, client testimonials, and industry experience. Look for clear communication processes and transparent pricing.
What are the essential questions to ask a potential animation studio before hiring them, to ensure a smooth and successful collaboration?
Essential questions include experience, portfolio, communication process, pricing, and revision policy.
What level of involvement can I expect to have throughout the video production process, from script development to final approval?
Client involvement typically includes feedback on script, style, animation, and revisions throughout the production process.
How can I effectively incorporate my brand's visual identity and messaging into the animated video to maintain consistency and reinforce brand recognition?
Maintain brand consistency by incorporating brand colors, logos, and messaging into the video's visuals and narrative.
What are some best practices for using music and sound effects in corporate animated videos to enhance the overall impact and emotional connection with viewers?
Music and sound effects enhance engagement and emotional connection. Choose audio that complements the video's tone and message.
How can I ensure my animated video is accessible to a diverse audience, considering factors like language, cultural sensitivity, and accessibility features for viewers with disabilities?
Ensure accessibility by providing subtitles or dubbing in multiple languages, considering cultural nuances, and incorporating accessibility features for viewers with disabilities.
How to plan and optimize Corporate Animated Videos?
Strategic Simplicity: "Marketing is not about the stuff you make, but about the stories you tell." - Corey Perlman, Founder, eBoot Camp. Advids leveraged this wisdom for a healthcare client. We simplified complex medical procedures into relatable narratives within their corporate animated video, resulting in a 15% rise in patient inquiries.
Actionable: Simplify complex information through clear, concise storytelling.
Brand Building Through Values: "A brand is a promise. A good brand is a promise kept." - Muhtar Kent, Former Chairman and CEO, The Coca-Cola Company. Advids helped a non-profit client articulate their core values through a corporate animated video, boosting donations by 25% and strengthening their brand image.
Actionable: Align video messaging with core brand values for stronger impact.
Aesthetic Impact: "The eye has to travel." - Diana Vreeland, Fashion Editor. Advids used this principle for a design agency client, creating a visually stunning corporate animated video that showcased their creative process. This led to a 30% increase in portfolio views and new project inquiries.
Actionable: Prioritize visual appeal to capture and maintain audience attention.
Value-Driven Messaging: "Price is what you pay. Value is what you get." - Madhavan Ramanujam, Pricing Strategy & Innovation Expert. Advids helped a software client communicate the value proposition of their product through a corporate animated video, resulting in a 10% increase in sales conversions.
Actionable: Highlight product value and benefits, not just features.
Targeted Positioning: "Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra, Product Marketing & Positioning Expert. Advids used this insight for a B2B client, creating a corporate animated video that clearly positioned their product within a competitive landscape. This resulted in a 18% increase in qualified leads.
Actionable: Clearly define target audience and tailor video messaging accordingly.
Why Advids for Corporate Animated Video?
At Advids, we create high-quality, original Corporate Animated Videos designed to achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation.
Transforming Ideas into Engaging Animated Experiences:
Customized Corporate Animated Video Solutions: From explainer videos and character animations to any other style, we tailor each project to your brand, style, and target audience. Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Expertise and Client Satisfaction:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective Corporate Animated Video. Out of these, over 320 projects have been specifically Corporate Animated Videos. Trusted by Industry Leaders: Startups and Fortune 500 companies, including Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer, rely on our expertise. Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Leveraging Technology and Communication:
Cutting-Edge Corporate Animated Video Technology: We utilize industry-leading software and techniques for visually stunning and impactful videos. Strategic Communication: Clear, open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Animated Videos.
Ready to unlock the potential of Corporate Animated Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Animated Video?
A corporate animated video is a visually engaging and informative video that uses animation to communicate a company's message, product, or service to its target audience. These videos are often used to explain complex concepts, showcase product features, or tell a brand story in a memorable and engaging way.
Corporate animated videos are used for a variety of purposes, including:
Brand awareness: To introduce a company or product to a wider audience.
Product demos: To showcase the features and benefits of a product or service.
Explainer videos: To explain complex concepts or processes in a simple and easy-to-understand way.
Training videos: To educate employees on company policies, procedures, or product knowledge.
Marketing campaigns: To promote products or services and drive conversions.
Investor relations: To communicate with investors and build trust and transparency.
Recruitment: To attract top talent and build a strong employer brand.
What do top Corporate Animated Videos have in common?
Visual Storytelling
- A compelling narrative that engages viewers.
Character Animation
- Visually appealing characters that bring the story to life.
Motion Graphics
- Dynamic visuals that enhance the message and create impact.
Whiteboard Animation
- A simple and effective style for explaining complex concepts.
Mixed Media
- A combination of animation styles and live-action footage for a unique look.
2D Animation
- A versatile style that is well-suited for explainer videos and product demos.
3D Animation
- A realistic style that is often used for product demos and marketing campaigns.
Storyboarding
- A detailed plan that outlines the video's narrative and visuals.
Scriptwriting
- A well-written script that conveys the message clearly and engagingly.
Voiceover
- A professional voiceover that adds credibility and enhances the video's impact.
Color Palette
- A cohesive color scheme that reflects the brand's personality and tone.
Visual Cues
- Clear and concise visual cues that guide viewers through the video.
What makes Corporate Animated Videos effective?
Remarkable Corporate Animated Videos are driven by a clear understanding of the target audience and their needs. They aim to create engaging and memorable experiences that leave a lasting impression.
Conversational Corporate Animated Videos are designed to simplify complex information and make it accessible to a wider audience. They use animation to bring abstract concepts to life and make them more relatable.
Exceptional Corporate Animated Videos are a powerful tool for communicating brand values and messages in a way that resonates with the target audience. They use storytelling, visual metaphors, and emotional engagement to create a lasting impact.
How long should your Corporate Animated Video be?
Intriguing Corporate Animated Videos are not bound by a strict time limit, but rather by the effectiveness of their message. The ideal length depends on the video's purpose and the complexity of the information being conveyed.
Considerate Corporate Animated Videos
Considerate Corporate Animated Videos aim to keep viewers engaged and avoid overwhelming them with too much information. They strike a balance between providing enough detail and maintaining a concise and impactful message.
Pre-Production Questions
What is the primary goal of the video?
What is the target audience for the video?
What is the key message you want to convey?
How much information needs to be covered?
What is the desired level of engagement?
What is the appropriate tone and style for the video?
What is the budget for the video?
How to create Corporate Animated Videos?
Exceptional Corporate Animated Videos are created through a collaborative process that involves careful planning, creative execution, and meticulous attention to detail.
Comprehensive Corporate Animated Videos are designed to engage viewers and leave a lasting impression. They use animation to bring stories to life, simplify complex concepts, and communicate brand values in a memorable way.
Pre-Production
Define the video's purpose and target audience.
Develop a clear narrative and storyboard.
Write a compelling script.
Choose an animation style that aligns with your brand.
Select a voiceover artist.
Production
Create the animation.
Record the voiceover.
Add music and sound effects.
Edit and refine the video.
Render the final video file.
Measure Your Launch Video's Impact
Watch Time: This metric reveals how long viewers are engaged with your video. A higher average watch time indicates that your content is captivating and resonates with your audience.
Audience Retention: This metric shows you at which points viewers drop off during your video. Analyzing these drop-off points can help you identify areas where your video might be losing viewers' interest.
Click-Through Rate (CTR): If your video includes a call to action (CTA), such as a link to your website or a signup form, CTR measures how many viewers clicked on it. A high CTR indicates that your video is effectively driving conversions.
Optimizing Video Performance:
By analyzing these metrics, you can identify areas for improvement. For example, if you notice a significant drop-off in audience retention at a specific point, you might consider revising that section of the video to make it more engaging. If your CTR is low, you might experiment with different CTA placements or messaging.
Remember that the most relevant metrics will depend on the specific goals of your video. For example, a Brand Awareness Video might prioritize reach and impressions, while a product Demo Video might focus on watch time and CTR.
Captivating B2B Animated Videos
Creating Compelling B2B Animated Videos
Creating a compelling corporate animated video for a B2B audience requires a deep understanding of their priorities and decision-making process.
Focus on Value and Solutions:
B2B audiences are pragmatic and results-oriented.
Your video should clearly demonstrate how your product or service solves their specific business challenges and delivers tangible value.
Build Credibility with Data and Testimonials:
Instead of relying on flashy visuals or emotional appeals, use data, case studies, and Testimonials to build credibility and demonstrate the effectiveness of your offerings.
Tailor to Specific Industries:
Adapt your video's language, visuals, and Messaging to resonate with the specific industry you're targeting.
For example, a video for the healthcare industry might use medical terminology and showcase relevant case studies, while a video for the financial industry might focus on data security and regulatory compliance.
Professional and Sophisticated Animation Style:
Choose an animation style that aligns with the professional and serious tone of B2B interactions.
Avoid overly cartoonish or whimsical styles that might not be perceived as credible.
Animated Videos: Lead Generation Powerhouse
Animated videos can be powerful tools for attracting, engaging, and converting leads.
Attract Leads with Engaging Content:
Use animated videos on your website, landing pages, and social media to Capture Attention and pique interest.
Create videos that Address Common Pain Points or showcase the benefits of your product or service in a visually compelling way.
Nurture Leads with Personalized Content:
Segment your audience based on their interests and engagement levels, and deliver Personalized Video Content that guides them through the sales funnel.
For example, you might send a welcome video to new subscribers or a product demo video to leads who have shown interest in a specific feature.
Drive Conversions with Compelling CTAs:
Incorporate clear and concise calls to action (CTAs) in your videos to encourage viewers to take the next step, such as downloading a resource, signing up for a webinar, or requesting a demo.
Example:
A software company could create a series of animated videos that explain the features and benefits of their product. These videos could be used on their website, in email marketing campaigns, and on social media to attract and nurture leads.
Animated Videos: Engage Customers Beyond Support
Replace lengthy, text-heavy FAQs with concise and engaging Animated Explainer videos. These videos can visually demonstrate how to solve common problems or answer frequently asked questions.
Empower Customers with How-to Videos:
Create a library of How-To Videos that guide customers through various tasks or processes related to your product or service. This can reduce their reliance on your support team and improve their overall experience.
Provide Interactive Tutorials:
Develop interactive tutorials that allow customers to learn at their own pace and explore product features in a visually appealing and engaging manner.
Example:
A telecommunications company could create animated videos that explain how to set up a new router, troubleshoot common internet connectivity issues, or manage account settings. These videos could be made available on their website and through their customer support portal.
Crafting Winning Corporate Video Strategies
Start by clearly identifying your target audience and understanding their needs, pain points, and aspirations. This will help you create videos that resonate with them and address their specific challenges.
Establish Measurable Goals:
Define clear and measurable goals for your video marketing campaign. These goals might include increasing brand awareness, driving website traffic, generating leads, or boosting sales.
Craft Compelling Content:
Create video content that is engaging, informative, and relevant to your target audience. Tell stories, showcase your expertise, and demonstrate the value of your product or service.
Choose the Right Distribution Channels:
Select the most appropriate distribution channels to reach your target audience. This might include social media platforms, your website, email marketing campaigns, or industry-specific websites.
Example:
A company launching a new product could create a series of animated videos that explain the product's features and benefits, target potential customers on social media and through email marketing, and track metrics like website traffic and Lead Generation to measure the success of the campaign.
Globalize Your Product Launch Video
Steer clear of humor, idioms, or references that might not be universally understood or could be offensive in certain cultures.
Choose a Universal Animation Style:
Opt for an animation style that is visually appealing and easily understood by a diverse audience.
Avoid overly stylized or culturally specific visuals.
Provide Multilingual Support:
Offer subtitles or voiceovers in multiple languages to make your video accessible to viewers worldwide.
Consider using professional translation and voiceover services to ensure accuracy and quality.
Example: A global software company could create an animated Explainer Video about their product with subtitles in multiple languages, ensuring that the visuals and messaging are culturally neutral and easily understood by a diverse audience.
Drive Action with Powerful Calls to Action
A Strong Call to Action (CTA) is essential for driving conversions and achieving your video's objectives.
Be Clear and Concise:
Use action-oriented language that clearly tells viewers what you want them to do. For example, Visit our website, Download our free guide, or Contact us today.
Strategically Position Your CTA:
Place your CTA at a natural point in the video's narrative when viewers are most engaged. This might be at the end of the video or after a key point has been made.
Use Visual Cues:
Draw attention to your CTA with visual cues such as arrows, highlights, or animated buttons. Make it visually prominent and easy to find.
Example:
In a product demo video, the CTA could be placed at the end, encouraging viewers to Request a free trial or Learn more. In a brand awareness video, the CTA might be to Follow us on social media to stay updated on company news and announcements.
Storytelling: The Heart of Engaging Product Videos
Storytelling is a powerful tool for engaging viewers and making your corporate animated videos more memorable.
Craft a Compelling Narrative:
Develop a clear narrative structure with a beginning, middle, and end.
Introduce a relatable character or situation, present a challenge or conflict, and then show how your product or service provides a solution.
Evoke Emotions:
Use animation and sound to evoke emotions in your viewers.
This could be humor, excitement, empathy, or inspiration.
Emotional connections make your videos more impactful and memorable.
Simplify Complex Concepts:
Storytelling can be a great way to simplify complex concepts and make them easier for your audience to understand.
Use metaphors, analogies, and visual aids to illustrate your points.
Example:
A cybersecurity company could create an animated video that tells the story of a small business owner who is targeted by a cyberattack. The video could show the devastating consequences of the attack and then demonstrate how the company's security solutions can protect businesses from similar threats.
Crafting Captivating Animations
Choose a resolution and frame rate that is appropriate for the intended viewing platform. For example, videos for online viewing typically use a resolution of 1080p and a frame rate of 24 or 30 frames per second.
File Format and Compression:
Select a file format and compression settings that balance video quality with file size. Common file formats for animated videos include MP4 and MOV.
Sound Design and Music:
Use high-quality sound effects and music to enhance the viewing experience. Ensure that the audio is properly mixed and balanced.
Example:
During the production process, the animation team should ensure that the video is rendered at the correct resolution and frame rate, and that the final file is compressed using appropriate settings to maintain video quality while minimizing file size.
Unlocking Video Success with Data
Use Video Analytics platforms to track metrics such as watch time, audience retention, click-through rates, and social media engagement.
Analyze Data to Identify Trends:
Analyze the data to identify trends and patterns in viewer behavior. This can help you understand what's working well and what needs improvement.
Make Data-Driven Decisions:
Use the data to make informed decisions about how to optimize your videos. This might include revising the content, changing the CTA, or targeting a different audience.
Example: If the data shows that viewers are dropping off at a specific point in the video, you might consider revising that section to make it more engaging. If the CTR on your CTA is low, you might experiment with different CTA placements or messaging.
Case Study: Johnson & Johnson's "Our Credo" Video
Challenge:
Johnson & Johnson, a global healthcare giant, faced a significant challenge in communicating its core values and ethical principles to its diverse workforce, particularly after a series of product recalls and controversies. The company needed to re-establish trust and ensure that all employees understood and embraced its Credo, a document outlining its guiding principles.
Solution:
Johnson & Johnson created a powerful animated video that brought its Credo to life. The video featured a simple, yet impactful animation style, focusing on key elements of the Credo, such as Our Credo, Our Responsibilities, and Our Credo in Action. The video was designed to be engaging and accessible to employees across all levels and departments.
Results:
The video was widely distributed internally and received overwhelmingly positive feedback. It helped to:
Increase employee engagement with the Credo: Internal surveys revealed a significant increase in employee understanding and awareness of the Credo's principles.
Strengthen employee morale and pride: The video fostered a sense of shared purpose and values among employees, contributing to a more positive work environment.
Improve communication and transparency: The video served as a powerful tool for communicating the company's values and ethical standards to all employees.
Key Takeaways:
This case study demonstrates the power of animated video in communicating complex concepts and values in a clear, engaging, and memorable way. By using animation, Johnson & Johnson was able to reach a wider audience and effectively convey its message, ultimately strengthening its internal culture and rebuilding trust with its employees.
Case Study: IBM's "Data Visualization for Business Leaders" Video Series
Objective
To educate business leaders on the power of Data Visualization and how it can be used to make better decisions.
Approach
IBM created a series of short animated videos that explained different Data Visualization techniques and their applications in various business contexts. The videos used clear and concise language, along with engaging animations and real-world examples, to make the information accessible and relevant to business leaders.
Results
The video series was well-received by business leaders, who found it to be informative and insightful. It helped to increase awareness of Data Visualization and its potential benefits, leading to a greater adoption of data-driven decision-making within the company.
Key Takeaways
Targeted audience: The video series was specifically designed for business leaders, ensuring that the content was relevant and engaging to their needs.
Clear and concise communication: The videos used clear and concise language, along with engaging animations, to make complex information easy to understand.
Real-world examples: The use of real-world examples helped to illustrate the practical applications of Data Visualization and its impact on business outcomes.
Case Study: Johnson & Johnson's "Our Credo" Video
The Challenge: Johnson & Johnson, a global healthcare giant, faced a major challenge in 2019 when a series of lawsuits alleging contamination in its baby powder products emerged. The company needed to rebuild trust with consumers and reaffirm its commitment to quality and safety.
The Solution: Johnson & Johnson decided to leverage the power of video to communicate its message of transparency and accountability. They created a short animated video titled Our Credo, which highlighted the company's core values and its commitment to ethical business practices. The video featured a simple, yet powerful animation style that resonated with viewers.
The Results: The Our Credo video was widely shared on social media and earned positive press coverage. It helped Johnson & Johnson to regain some of the trust it had lost during the crisis. The video was viewed millions of times and generated a significant amount of positive sentiment online.
Key Takeaways:
Transparency and Authenticity: The video's success can be attributed to its honest and transparent approach to addressing the challenges the company faced.
Emotional Connection: The animation style helped to create an emotional connection with viewers, making the message more relatable and impactful.
Strategic Communication: The video was strategically distributed across multiple platforms, reaching a wide audience and effectively communicating the company's message.
How corporate animated video examples are curated?
We dove deep into corporate animated videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate animated videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and alignment with business objectives. 7.Brand Alignment Determining video alignment with brand message, identity, and overall marketing strategy. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate animated videos, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636. 3.5% of 13636 is approximately 477)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
