Imagine your brand's message, not just heard, but seen-felt-experienced. I am here today to show you how video can transform your brand's story. In this article, we'll explore the incredible impact of video marketing, and what we can achieve together. Our journey will begin with 30 stunning examples of corporate branding videos, proving that a picture truly is worth a thousand words. Let's uncover the compelling statistics that prove video's power.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
44.44% of respondents declared that videos and presentations take the lead as their most frequently utilized type of visual content in 2023.
15% of companies cite remote collaboration as their biggest hurdle to making more videos.
These stats reveal a powerful trend: video is king, but brevity and collaboration are key to conquering the content mountain. Corporate branding videos offer a unique opportunity to bridge this gap and forge lasting connections with your audience. We've handpicked 30 Eye-catching Corporate Branding Video examples that instantly resonated with us and inspired interest.
This corporate brand video is brilliant, a masterclass in simplifying complex information. Its 2D animation cleverly visualizes National Grid ESO's digital transformation, using vibrant yellow to project optimism, making even AI and big data easily understandable.
Sixty-eight seconds perfectly encapsulates their forward-thinking strategy. Outdated machinery gives way to dynamic visuals, showcasing automation's impact; every element works seamlessly.
Compelling visuals build trust, generating excitement for their mission. It's proof that smart storytelling can elevate brand perception, leaving viewers inspired.
What We Can Learn
Optimistic visuals boost brand perception and inspire action.
The Earth is a fascinating place, a tapestry of interconnected life. At the heart of this web are microbes, tiny organisms with a profound influence on everything around us. The World Microbe Forum recognizes this significance and invites scientists from across the globe to come together, share their research, and forge new collaborations.
This forum isn't just about scientific exchange, it's about community. With highly interactive platforms, one-on-one meetings, and small group discussions, the event provides a unique environment for fostering connections, sparking new ideas, and propelling the field of microbe research forward.
What We Can Learn
Share your unique research. inspire others, boost your profile.
This company brand video radiates infectious energy, a vibrant celebration of women's achievements. Its expressive animation feels like exploring a dynamic mural, showcasing diverse talent dedication.
This company brand video is brilliant, a genuinely funny take on everyday life. It cleverly uses humor, relatable situations, showcasing software integration seamlessly into users' daily routines, from apartment hunting to maintenance requests.
Its animation style, vibrant colors, create strong visual appeal. The video effectively targets both residents, businesses, highlighting software benefits for each group.
This approach is fresh, memorable. It's perfect for building brand awareness, engagement, ultimately driving conversions.
What We Can Learn
Bright visuals and a positive tone create a memorable experience, driving positive brand perception.
This corporate brand video is stunning, pure inspiration. Its seamless interconnected design brilliantly mirrors its message: global impact through effortless connection.
Simple 2D animation, bold colours, minimalist style€”it's a captivating narrative told without words. Impactful visuals, vibrant soundtrack, unforgettable experience.
Mastercard's brand transcends mere payment processing; it's about fostering innovation, facilitating global exchange, ultimately improving lives. It's powerful, moving, unforgettable.
What We Can Learn
Design scenes that evoke emotion, connecting with your audience on a deeper level and boosting brand loyalty.
This corporate brand video masterfully showcases innovative service delivery within financial services. Motion graphics, vibrant colours, powerfully communicate their core message: empowering businesses for maximum impact, using minimal resources.
Clever visual metaphors, like the infinity symbol, brilliantly link human capital, technology, client revenue, operational efficiency. Twenty years' experience speaks volumes, establishing unshakeable reliability, commitment.
Its inspiring impact compels us to create videos that inform, captivate, resonate deeply with our audience. We should strive for similar emotional engagement, impactful storytelling.
What We Can Learn
Let your brand's personality shine through visuals, creating a memorable experience.
The narrative arc of this Avast corporate branding video, from the simple idea of connection to the complex reality of todays digital landscape, is powerfully portrayed through its engaging visual storytelling. We all resonate with the desire for online safety and the freedom to explore the internet without fear, and Avast addresses this head-on.
Their unique 2D animation style, complemented by the positive music and clear message, makes complex concepts easily digestible. The video inspires a sense of trust and confidence, showcasing Avast's dedication to creating a digital world that works for everyone, today and into the future.
What We Can Learn
Tell a story that resonates with your audience's needs.
In today's digital landscape, the threat of cyberattacks looms large. We love how this corporate branding video for Orange Cyberdefense tackles this complex issue with clarity and visual flair. The 2D animation style, with its vibrant colors and dynamic transitions, captures attention from the very first frame.
The video seamlessly blends information and entertainment, providing a concise yet comprehensive overview of Orange Cyberdefense's services. By focusing on the day-to-day work of a SOC analyst, it humanizes the often-abstract concept of cybersecurity, making it relatable and engaging for viewers.
What We Can Learn
Illustrate your service's impact with vibrant visuals, creating a memorable experience.
This company brand video is a masterclass in visual storytelling. Its 3D low-poly animation style is fresh, vibrant, perfectly complemented by upbeat music, creating an unforgettable viewing experience. The clever wall metaphor brilliantly showcases PRO BTP's comprehensive healthcare services.
The video's concise messaging, dynamic camera work, effectively highlights key benefits like adult orthodontics, financial assistance. It successfully communicates complex information simply, maintaining consistent branding.
This impactful video production is a winning formula. It memorably conveys valuable information, setting a new benchmark for healthcare marketing.
What We Can Learn
Clearly illustrate your service's benefits with concise visuals, driving engagement.
In this impactful corporate branding video, we observe a powerful message conveyed through high-quality animation. Atlas Copco confronts the urgent issue of climate change and the responsibility of industry to act, visualizing a burning earth transforming into a pixellated map radiating hope. The video showcases the potential of Industry 4.0 and smart factories.
Through sleek visuals and transitions, Atlas Copco positions its Smart Integrated Assembly as a key tool for manufacturers. We love how the video seamlessly integrates product showcases into real-world applications, demonstrating how businesses can contribute to a sustainable future. Its a compelling call to action, inspiring manufacturers to embrace change and work towards a better tomorrow.
What We Can Learn
Create a strong call to action that motivates viewers to learn more or contact you.
In a world dominated by data, Alation rises to the top, showcasing its achievements in this bold corporate branding video design. We are captivated by the seamless blend of sports imagery and industry accolades. The GOAT theme, cleverly visualized through athletic silhouettes, resonates powerfully, instantly establishing Alation as a leader.
This Alation video doesn't just list achievements; it crafts a narrative of consistent excellence. The stadium backdrop, adorned with awards, transforms data recognition into a grand spectacle. It's a visual masterpiece that tells viewers that Alation has truly earned its place at the top of the data intelligence game.
What We Can Learn
Evoke emotion; a feeling of success drives engagement.
ENEL Green Power explains what renewable energy certificates are. The video is designed to explain the currency of the renewable energy market.
Video Design - The video uses simplistic 3D graphics, creating an engaging and easy-to-understand experience. The graphics are high quality and clearly illustrate the concept of renewable energy certificates. The video's tone is straightforward and informative.
Corporate Branding Video Production is a great example of how to use visuals to communicate complex information. The graphic style helps viewers visualize the different components of renewable energy certificates, and the use of bright colors makes the video engaging. The video's clear visual style and straightforward approach help to communicate the complex topic of renewable energy certificates in a simple and easy-to-understand way.
In the ever-evolving world of corporate branding videos, the Litum video stands out for its dynamic storytelling and visual appeal. We love the way it captures the brand's essence through engaging animation and impactful messaging. It seamlessly blends the company's history with its mission, showcasing its commitment to innovation and sustainability.
The use of bright colors, 2D animation, and catchy music creates a memorable viewing experience. Litum's video effectively conveys the value proposition of its real-time location tracking solutions, emphasizing the benefits of optimized operations, increased efficiency, and reduced costs.
What We Can Learn
Bright colors and simple animation make the message stick.
Tyson is committed to producing safe food. This video showcases how they are working to set contextual water targets at their facilities, recognizing that they have significant influence on local watersheds.
Video Design - This video is an example of Corporate Video Branding that uses stylized graphics and animation. It highlights the company's dedication to water stewardship. The video starts with a simple, clean animation with a blue color scheme, which sets a positive and reassuring tone. The video also uses minimal text, focusing on concise messaging that is easy to understand.
The video successfully drives the viewer towards the company's website to learn more. The overall clean and simple design, concise messaging, and clear call to action make the video engaging and informative. The style resonates with the viewer and effectively communicates the company's commitment to sustainability and water conservation.
Boyd focuses on designing and manufacturing medical wearables for patient safety. The video showcases their expertise in using 3M medical-grade adhesives for wearable solutions.
Video Design - The video starts with a 3D animated screencast demo video. Boyd displays their expertise in material selection, manufacturing, and assembly. The video features clean 3D visuals of medical wearables and manufacturing processes.
Corporate Branding Video Example - This video is visually engaging and informative. The clean and professional aesthetic of the video aligns with the brand's commitment to patient safety and medical efficacy. The video's tone is confident and reassuring, reflecting Boyd's experience and expertise in the medical wearable field. The video concludes with a focus on Boyd's partnership with 3M, emphasizing their access to high-quality materials. This strengthens their credibility and highlights the value they bring to the medical wearable industry.
In this corporate branding video design, we love how GE uses animation to bring its commitment to a zero-emissions future to life. By visually depicting the problem and then showing the solution€”a combination of renewable energy sources like wind and solar with reliable gas power€”GE simplifies a complex topic, making it accessible for all. The upbeat music and vibrant color palette enhance the sense of optimism, portraying GE as a forward-thinking leader.
The eye graphic, transitioning into a lush landscape dotted with wind turbines and a gas plant, powerfully symbolizes GE's focus on innovation and a holistic approach. We see a clear pathway to a sustainable future, not in decades, but starting now. This video makes a strong case for collaboration and immediate action, inspiring hope for a cleaner world powered by GE's technology.
What We Can Learn
Inspire hope and action by showcasing the positive impact of your brand.
Deloitte Alpha Platform is a digital transformation accelerator. The video is designed to highlight the platform's ability to help businesses rapidly develop new propositions.
Video Design - The video features 3D animated characters, set in a clean, minimalistic design. Blue and green hues reinforce the brand's digital and technological focus. The graphics and animations are simple yet visually appealing, making the video an effective Corporate Branding Video Example.
The video's design effectively communicates the objective of the video by showcasing the platform's agility and speed. The simple, yet engaging animation and graphics help create a positive and professional tone, highlighting the benefits of the platform to potential customers.
Mavenir is building the future of networks, pioneering advanced technology focused on a single, software-based automated network that runs on any cloud. The video highlights the company's global reach, the number of patents it has, and how its technology is helping to transform the way the Department of Defense connects worldwide.
Video Design - The video opens with a world map displaying the company's global presence, featuring a futuristic and tech-forward design. This instantly establishes the global impact of the company, followed by impactful graphics showing the technology's prowess and commitment to innovation. Bold graphics effectively convey key information, such as Proven industry disruptor, 250+ customers in 120 countries, 500+ patents, Any Cloud, and All Software. The animation keeps the viewer engaged, making it feel like Corporate Branding Video Example.
The video's use of bold graphics and animation is highly effective in communicating the objectives of the video. It clearly and concisely communicates the company's mission and commitment to innovation. The video's tone is confident, futuristic, and aspirational, reinforcing the company's position as a leader in the industry and a partner for the DoD's critical mission.
We admire VoltaChem's corporate branding video design, which powerfully conveys their mission for a sustainable chemical industry. The video seamlessly integrates compelling 3D animations with clear messaging, capturing the viewer's attention from the globe's opening shot to the closing call to action. We love how the video effectively contrasts traditional chemical plants with VoltaChem's sustainable alternatives, emphasizing renewable energy integration and cost reduction. The clear depiction of electrochemical reactors and the creation of high-performance plastics makes the technology accessible and tangible. VoltaChems Power-2-Chemicals message resonates, showing a forward-thinking company leading the charge toward a greener future. The video isn't just informative; it's a visual experience that inspires confidence in VoltaChem's vision.
What We Can Learn
Integrate a strong call to action, inspiring viewers to learn more.
This video is a fantastic example of how opportunity can be used to create a powerful corporate branding video. It's simple, yet effective, and uses animation to illustrate the concept of opportunity. The animation style is clean and uncluttered, with bold colors and shapes that keep the viewer engaged.
Video Design - The video uses visual metaphors to represent opportunity, like a light bulb symbolizing an idea and a plant embodying growth. These metaphors make the video captivating and informative, making it suitable for various branding purposes.
Corporate Branding Video Example - This video is a great example of how to use animation and visual metaphors to create a powerful and engaging corporate branding video. It's a great inspiration for any company looking to create a video that will resonate with their audience.
Firebase is a platform that helps developers build and scale mobile and web apps. This video is designed to express gratitude to the developer community, and encourages viewers to subscribe to the channel for future updates.
Video Design - The video utilizes a Motion Graphics Feature Demo Video style. It features a collage of bright, geometric shapes and icons, representing various app features, and a vibrant color palette of blues and oranges. The use of flat design elements creates a modern and clean look. The video includes simple, smooth animations that enhance the visual appeal and flow of the information, emphasizing the ease of use and accessibility of Firebase.
Corporate Branding Video Example - The use of colorful, eye-catching illustrations helps communicate the message of appreciation and excitement for the future of Firebase. The video conveys a sense of community and collaboration, acknowledging the important role of developers in the success of the platform. The overall tone of the video is positive and engaging, creating a sense of anticipation and excitement for the future.
Printify is a print-on-demand platform that lets you create and sell customized products. This video is designed to entice people to join their waitlist and sell products like skincare, supplements, and coffee through their platform.
Video Design - The video uses a simple design with a clean and modern aesthetic. It showcases products on colored backgrounds, uses bold typography and vibrant colors. This style makes it a good Corporate Branding Video Example.
The video achieves its goal of getting users to join the waitlist. The video's visual design is engaging, and the fast cuts maintain a quick pace. The use of bold colors, simple imagery and text creates a professional and modern tone.
Capital One is a financial services company that provides debit cards, credit cards, savings accounts, and loans. This video is designed to showcase the benefits of using a debit card for everyday purchases.
Video Design - This animated video uses a modern, minimalist style with bright, flat colors and simple, geometric shapes. It effectively communicates the message by using a clear and concise narrative, along with visually appealing animations that illustrate the ease of use and security of the debit card. The video utilizes a stylized, cartoony visual style with smooth transitions, creating a light and approachable tone that reinforces the message of how safe and easy it is to use the debit card.
Corporate Branding Video Example - The visuals seamlessly transition from the old ways of making purchases to the modern solution that the debit card provides, effectively emphasizing the value proposition of the product. The video focuses on illustrating the simple and convenient nature of the product by showcasing how it eliminates the need for carrying cash. The visuals are clean and minimalist, but effective in communicating the key points. The video effectively highlights the key features of the product like ease of use and security. The video ends with a clear and concise call to action that encourages the viewer to learn more about the product. The video effectively uses a combination of visuals and storytelling to communicate the value proposition of the debit card. This helps drive the video goal of convincing the viewer to choose the debit card for their everyday purchases.
FinGo is a next generation identity authentication solution, the video is designed to showcase the benefits of the solution.
Video Design - Simple illustrations, text, and animation are used to bring the solution to life. The design is clear, concise, and easy to understand. The video uses a vibrant color palette that is visually appealing and helps to convey the message of a simple, secure, and seamless experience. Simple illustrations communicate the product's Value Proposition and simplify the complex concept of biometrics authentication.
The video visual style effectively communicates the product's value proposition. The focus on the hand, the finger, and the world being unlocked with a simple touch underscores the core value proposition, which is simplifying everyday life. The overall tone of the video is confident, optimistic, and friendly, creating a positive and appealing image of the brand. The bright colors, simple visuals, and the upbeat tone work together to create a video that is both engaging and informative. The video achieves its goal of showcasing the product's ease of use and its accessibility to everyone.
CSL is a global specialty biotherapeutics company, it develops innovative biotherapies that help people with life-threatening medical conditions live full lives. This video is designed to highlight CSL's dedication to improving lives through innovative biotherapies.
Video Design - This Corporate Branding Video uses simple, clean, and vibrant graphics, incorporating a clean white background with orange and purple color accents. This minimalist design style adds an approachable feel, communicating the essence of CSL's efforts in a clear and compelling way. The animations are straightforward and engaging, with a focus on simplicity and clarity. The use of timelines, icons, and textual elements helps to tell a story of CSL's journey and their impact on the health of millions.
The video design is able to communicate the objective of the video through a vibrant color palette, clear animations, and strong graphics. The minimalist design style and clear narrative tone successfully bring to life the message that CSL is a leading biotechnology company with a strong commitment to improving lives. By highlighting their history of innovation, the video aims to generate trust and inspire confidence in the brand.
Pinkerton Crime Index is a solution that delivers crime data, insights, and granular detail ahead of other UK sources. This video is designed to demonstrate Pinkerton's capabilities and how they can provide meaningful data to clients.
Video Design - This Corporate Branding Video Example uses a clean and professional aesthetic, featuring minimal graphics with white backgrounds and sleek animations. The jigsaw puzzle motif is very effective in highlighting how Pinkerton's data modeling process seamlessly fits together. The video's graphics are high quality, and the video utilizes engaging motion graphics and visuals to tell a compelling story.
The video's visual style effectively conveys its message, highlighting the power of data to solve complex problems and providing timely actionable insights. The tone is calm and reassuring, as the video focuses on the credibility and expertise of Pinkerton. The video uses simple and straightforward language, allowing the information about Pinkerton's capabilities to be easily understood.
Kubota has been addressing social issues related to food, water, and the environment for over 130 years. Their commitment to sustainability and desire to create a better future are evident in their long-term vision, GMB2030, which aims to make them a Global Major Brand.
Video Design - The video showcases a timeline of their history, emphasizing innovation and dedication to solutions in the fields of food, water, and the environment. Simple yet elegant black and white imagery combined with their bright teal color creates a modern feel while evoking a sense of legacy and trustworthiness. This visual style effectively illustrates their commitment to solving pressing social issues through innovative solutions, making it a powerful Corporate Branding Video Example.
The video's design communicates their commitment to sustainability and their desire to create a better future, aligning with the narrative of the GMB2030 vision. By showcasing their history and emphasizing the core values of food, water, and the environment, the video sets a positive and confident tone, encouraging viewers to learn more about their efforts to make a positive impact on the world.
This video is a fantastic example of a corporate branding video, showcasing the company's expertise in e-commerce by demonstrating how they help businesses find the right tech talent. The video's design is clean and minimalist, focusing on the platform's user interface, which is key for a corporate branding video. This approach allows viewers to quickly grasp the platform's core functionalities without being overwhelmed by unnecessary visual clutter.
Video Design - The video features flat, clean graphics with a limited color palette of white, black, and green, creating a professional and modern aesthetic. The animation style is simple and smooth, making the video engaging and easy to follow. The use of a white background highlights the green and blue elements of the video, which are used to indicate the user interface elements, such as the search bar and the profiles of the tech talent.
The video's design effectively communicates the simplicity and ease of use of the platform, which is crucial for a corporate branding video. The clean, minimalist visual style contributes to the overall professional tone of the video, highlighting the platform's ability to help businesses find the right talent to fuel their growth in the e-commerce world. The simple visual language used in the video makes it easy for viewers to understand the platform's core functionalities. The video aims to showcase the company's capabilities and convey that finding the right tech talent can be a seamless process.
Justice is a non-profit organization that provides information about transitional justice. The video aims to inform viewers about the organization's work and how it can help societies heal from conflict.
Video Design - The video uses a simple and engaging animation style, bold black lines, and muted colors to create a powerful visual effect. Imagery of tug-of-war and people falling down depicts the struggle of overcoming conflict. The video has a clear call to action, and the simple graphics make it a good Corporate Branding Video Example.
The visual style of the video emphasizes the importance of seeking information and understanding as the foundation for reconciliation. The animation is impactful and somber, reflecting the serious nature of the topic. This tone helps viewers connect with the video's message about rebuilding societies after conflict, highlighting the vital role information plays in achieving peace and preventing future violence.
MCL is a restaurant and bakery that makes homemade food daily. This video is designed to showcase the quality and love that goes into preparing each dish.
Video Design - The video uses a playful and whimsical animation style, reminiscent of children's book illustrations. Bright colors, simple lines, and exaggerated characters create a fun and inviting atmosphere. This is an effective way to create an engaging and memorable Corporate Branding Video Example for the target audience.
The animation style evokes a feeling of warmth and comfort, suggesting that MCL is a place where customers can enjoy a delicious meal made with love. The use of bright colors and simple animation creates a tone that is both lighthearted and inviting, perfectly capturing the essence of MCL's brand.
FAQ
How can a corporate branding video help me achieve my specific business goals?
A corporate branding video clarifies your message, builds brand awareness, and engages your target audience, driving conversions and establishing brand identity.
What are the key elements of a successful corporate branding video?
Key elements include a clear message, engaging visuals, a strong call to action, and consistent branding, tailored to resonate with your target audience.
How do I choose the right style for my brand?
Collaborate with video professionals to define a style that reflects your brand's personality and resonates with your target audience, ensuring a cohesive and impactful message.
What is the typical cost of producing a corporate branding video?
Costs vary based on complexity and scope, ranging from $1,000 for simpler projects to $6,000 for highly complex 60-second productions. Customized quotes are essential.
How long does it typically take to produce a corporate branding video?
Typical production timelines range from 3 to 8 weeks, depending on project complexity and revisions. Expedited delivery is possible with adjusted planning.
What kind of pre-production work is involved?
Pre-production involves:
* Client briefings and needs analysis
* Concept development and scriptwriting
* Storyboarding and technical planning
* Asset gathering and material research
How can I leverage my existing brand assets in the video?
Existing brand assets can be leveraged to maintain visual consistency and reduce production costs. A thorough analysis of existing materials is recommended.
What are the best practices for scripting a corporate branding video?
Scripting best practices include defining a clear message, focusing on the target audience, and crafting a compelling narrative that showcases brand values.
How can I ensure the video resonates with my target audience?
Target audience research and continuous feedback integration throughout the production process ensure the video resonates with the intended viewers.
What are some common mistakes to avoid?
Avoid common mistakes like unclear messaging and inconsistent branding by prioritizing clear communication and collaboration with the production team.
How can I make my video stand out from the competition?
Stand out from the competition by leveraging creative storytelling, innovative techniques, and a unique visual style.
What are the benefits of using animation?
Animation offers flexibility in visualizing abstract concepts, creating unique visual styles, and controlling every aspect of the narrative.
How can I use live-action footage effectively?
Live-action footage adds authenticity and human connection by showcasing real people and environments, creating a relatable and engaging experience.
What is the role of music and sound design?
Music and sound design enhance the emotional impact of the video, setting the mood and reinforcing the message for a more immersive experience.
How can I incorporate customer testimonials?
Customer testimonials build trust and credibility by showcasing real experiences and adding a human touch to the brand story.
How to plan and optimize Corporate Branding Videos?
Unleash the Power of Storytelling: "You can't buy engagement. You have to earn it." - Scott Stratten. Advids believes in earning engagement through compelling narratives. For a healthcare client, we crafted a corporate branding video that told the story of a patient's journey to recovery, emphasizing the human impact of their services. This resulted in a 15% increase in patient inquiries.
Actionable: Evoke emotion through narrative to resonate with target audience.
Embrace Digital Transformation: "The Internet is not just another marketing channel; it's a completely new communication medium." - James McQuivey. Advids recognizes the transformative power of digital media. For a manufacturing client, we created a corporate branding video showcasing their innovative production process using dynamic visuals and motion graphics. This led to a 10% increase in investor interest.
Actionable: Leverage digital platforms to reach wider audience and amplify message.
Mobile-First Approach: "Mobile is the future of online. It's not just a channel; it's the platform." - Cindy Krum. Advids prioritizes mobile optimization in all our video productions. For a retail client, we designed a corporate branding video specifically for mobile viewing, incorporating vertical video formats and concise messaging. This resulted in a 25% increase in mobile traffic to their website.
Actionable: Optimize videos for mobile viewing to maximize reach and engagement.
Human-Centered Design: "Good design is about process, not product." - Julie Zhou. Advids follows a user-centric design process. For a non-profit client, we conducted extensive user research to understand their target audience's needs and motivations before creating their corporate branding video. This resulted in a 30% increase in donations.
Actionable: Understand target audience needs to create impactful and resonant videos.
Iterative Design Process: "If you're not embarrassed by the first version of your product, you've launched too late." - Braden Kowitz. Advids believes in rapid prototyping and iteration. For a food and beverage client, we created multiple versions of their corporate branding video and tested them with focus groups to gather feedback and refine the final product. This resulted in a 20% increase in brand awareness.
Actionable: Embrace iterative feedback to refine video and maximize its effectiveness.
Why Advids for Corporate Branding Video?
At Advids, we create high-quality, original Corporate Branding Videos designed to elevate your brand and achieve your business objectives. Our unique blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into a compelling and effective animation.
A Collaborative Partnership Built on Trust and Communication:
Collaborative Process: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Your active involvement guarantees the final animation accurately reflects your brand's identity. Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful Corporate Branding Videos that resonate. Client Satisfaction Guaranteed: Our commitment to excellence is evident in our 109+ five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.
Experience and Expertise That Delivers Results:
12+ Years of Proven Success: With over 3400 successful projects across various video types, we possess a deep understanding of what makes a Corporate Branding Video truly effective. We've completed between 185 and 470 Corporate Branding Videos specifically. Trusted by Industry Leaders: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through animation.
Crafting Your Unique Brand Narrative Through Animation:
Customized Corporate Branding Video Solutions: We tailor each project, whether it's an explainer video, character animation, or another Corporate Branding Video style, to perfectly align with your brand, style, and target audience. Creative Storytelling Through Animation: Our talented animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Corporate Branding Video Technology: We utilize industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of Corporate Branding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Corporate Branding Video?
A corporate branding video is a powerful tool that helps companies communicate their brand story, values, and mission to their target audience. It's a visual representation of the company's identity, showcasing its personality, culture, and unique selling proposition.
These videos are used across various marketing channels, including websites, social media, email campaigns, and trade shows. They can be used to introduce a new product or service, highlight company achievements, or simply build brand awareness and foster a deeper connection with customers.
What do top Corporate Branding Videos have in common?
Visual Storytelling - Visually rich and engaging content that effectively communicates the brand's message.
High-Quality Production - Professional visuals, sound, and editing that reflect the brand's commitment to excellence.
Clear CTA - A clear and compelling call to action that guides viewers towards desired actions.
Brand Consistency - A consistent visual style and messaging that reinforces the brand's identity.
Target Audience - Content tailored to the specific interests and needs of the target audience.
Emotional Resonance - A story that connects with viewers on an emotional level, creating a deeper connection with the brand.
Brand Values - A clear articulation of the company's values and how they translate into its products and services.
Unique Selling Proposition - A clear and concise explanation of what makes the company different and why customers should choose them.
Customer Testimonials - Authentic stories from satisfied customers that build trust and credibility.
Behind-the-Scenes Look - A glimpse into the company's culture and operations, humanizing the brand and building trust.
Impactful Message - A message that resonates with viewers and inspires them to take action.
What makes Corporate Branding Video effective?
Exceptional Corporate Branding Videos are driven by a clear understanding of the target audience and a compelling narrative that resonates with their values and aspirations.
These videos aim to create a lasting impression by showcasing the company's unique selling proposition, highlighting its commitment to customer satisfaction, and fostering a sense of connection with the audience.
Methods for achieving this include using high-quality visuals, engaging storytelling, and incorporating a clear call to action that encourages viewers to take the next step.
How long should your Corporate Branding Video be?
Strategic Corporate Branding Videos are designed to capture attention and deliver a compelling message within a concise timeframe.
The ideal length depends on the video's purpose, target audience, and platform. For example, a short, attention-grabbing video might be suitable for social media, while a longer, more in-depth video could be used on a company website.
Pre-Production Considerations
What is the primary goal of the video?
Who is the target audience?
What platform will the video be shared on?
What is the overall message you want to convey?
How much time do you have to capture the viewer's attention?
What is the budget for the video?
What are the technical limitations of the platform?
How to create Corporate Branding Videos?
The creation of Corporate Branding Videos involves a strategic process that combines creative storytelling, technical expertise, and a deep understanding of the target audience. The goal is to produce a video that effectively communicates the company's brand message, resonates with viewers, and drives desired actions.
Pre-Production
Define your target audience
Develop a compelling narrative
Create a storyboard
Choose the right video style
Select the appropriate music and sound effects
Secure necessary permissions and licenses
Production
Film high-quality footage
Use professional lighting and sound equipment
Edit the video to create a seamless and engaging experience
Incorporate a clear call to action
Optimize the video for different platforms
Promote the video across your marketing channels
Turn Viewers into Customers: Beyond the Video
A compelling corporate branding video can inspire action by strategically incorporating clear and Engaging Calls to Action (CTAs). These CTAs should be seamlessly woven into the video's narrative, guiding viewers towards specific, desired actions.
Instead of an abrupt ending, conclude with a compelling CTA. For example, invite viewers to download a free e-book related to the video's topic by providing a clickable link in the video description.
Enhance engagement by integrating Interactive Elements directly into the video. Consider incorporating clickable hotspots that reveal additional information, polls to gather audience opinions, or quizzes to test their knowledge and offer a personalized experience.
By blending interactive elements and clear CTAs, a corporate branding video can effectively transform passive viewers into engaged participants, fostering a deeper connection with the brand.
Maximize Your Launch Video's Reach
Integrating a corporate branding video into your marketing strategy maximizes its impact. Consider these examples:
Social Media Marketing: Share the video across platforms like YouTube, Facebook, and LinkedIn. Tailor the video length and format for each platform. For instance, create short, engaging snippets for Instagram Stories and longer, in-depth versions for YouTube.
Email Marketing: Embed the video in email newsletters to provide a visually engaging experience. Use a compelling thumbnail and subject line to entice recipients to click and watch.
Website Integration: Feature the video prominently on your website's homepage or About Us page. This provides visitors with a captivating introduction to your brand's story and offerings.
Targeted Advertising: Utilize the video in targeted advertising campaigns on platforms like YouTube and Facebook. This allows you to reach specific demographics and interests, ensuring your message resonates with the right audience.
By strategically integrating your video across these channels, you can amplify your brand message, reach a wider audience, and drive meaningful engagement.
Measuring Your Launch Video's Impact
Measuring the effectiveness of your video in building brand awareness requires a multi-faceted approach.
Social Media Engagement: Track metrics like likes, shares, comments, and reach to gauge audience engagement and the video's viral potential. Analyze sentiment to understand how viewers perceive your brand.
Website Analytics: Monitor website traffic and engagement metrics, such as time spent on site and bounce rate, to assess the video's impact on driving traffic and capturing visitor interest.
Brand Lift Studies: Conduct surveys or polls before and after launching the video to measure changes in brand awareness, recall, and perception among your target audience.
Search Engine Optimization (SEO): Track the video's performance in search results. If your video ranks well for relevant keywords, it indicates increased brand visibility.
By analyzing these quantitative and qualitative data points, you can gain valuable insights into the video's effectiveness in building brand awareness and make data-driven decisions to optimize your video marketing strategy.
Branding Video Pitfalls to Avoid
Creating a resonant corporate branding video requires a deep understanding of your target audience. Avoid these common mistakes:
Ignoring Your Audience:
Failing to define your target audience's demographics, psychographics, and online behavior can lead to a video that misses the mark. Conduct thorough audience research to understand their needs and preferences.
Overly Promotional Tone:
Focusing solely on product features and benefits without crafting a compelling narrative can come across as inauthentic. Instead, focus on storytelling and emotional connection.
Poor Production Quality:
Neglecting the video's visual appeal, audio quality, and overall production value can result in a forgettable video. Invest in professional equipment and editing to ensure a polished final product.
Lack of Accessibility:
Failing to provide captions or subtitles can exclude viewers with hearing impairments. Ensure your video is accessible to everyone by including these features.
By avoiding these pitfalls and prioritizing audience understanding, storytelling, and high-quality production, you can create corporate branding videos that resonate deeply with your target audience.
Storytelling Beyond Sales: Humanizing Your Brand
Here are some tips for crafting a Compelling Storyline that resonates with your audience without being overly promotional:
Human-Centric Storytelling
Instead of focusing solely on your company, tell a relatable human story. For example, a software company could feature a small business owner who uses their software to streamline operations and achieve greater success.
Behind-the-Scenes Look
Offer a glimpse into your company's culture and values. Showcasing the people behind your brand can humanize your company and build trust.
Focus on Impact and Transformation
Highlight how your products or services empower customers to achieve their goals. For example, a fitness company could showcase a customer's journey towards achieving their fitness goals using their products and guidance.
By prioritizing human connection, authenticity, and emotional resonance, you can create corporate branding videos that tell compelling stories without feeling overly promotional.
Future-Proof Your Product Launch Videos
The Video Production landscape is constantly evolving. Embrace these emerging trends to create captivating branding videos:
Immersive Technologies: Utilize virtual reality (VR) or augmented reality (AR) to create interactive experiences. For example, a real estate company could offer a VR tour of a property, allowing potential buyers to explore it from the comfort of their homes.
Animation and Motion Graphics: Bring complex concepts to life with animation and motion graphics. This is particularly effective for explaining technical products or services in an engaging way.
Short-Form Video Content: Capitalize on the popularity of platforms like TikTok and Instagram Reels. Create short, Attention-Grabbing Videos that showcase your brand's personality and highlight key messages.
Live Streaming: Connect with your audience in real-time through live streaming events. This can be used for product launches, Q&A sessions, or behind-the-scenes glimpses into your company.
By embracing these trends, you can create corporate branding videos that stand out from the crowd and leave a lasting impression on your target audience.
Crafting Compelling Brand Videos
Successful corporate branding videos often share these key characteristics:
Concise and Engaging: They capture attention within the first few seconds and maintain engagement with a clear narrative and compelling visuals. For example, Dollar Shave Club's viral video achieved this through humor and a straightforward message.
Emotionally Resonant Storytelling: They connect with the audience on an emotional level by telling relatable stories and highlighting the brand's values. Dove's Real Beauty Sketches campaign effectively evoked emotions and sparked conversations about self-esteem.
Clear Value Proposition: They effectively communicate the company's unique Value Proposition and differentiate it from competitors. Slack's Explainer Videos clearly demonstrate how their platform improves team communication and collaboration.
Strong Call to Action: They incorporate clear and compelling CTAs, guiding viewers towards desired actions. Airbnb's videos often end with a CTA to Book your next adventure on their platform.
High-Quality Production: They exhibit professional visuals, sound, and editing, reflecting the brand's commitment to excellence. Apple's Product Launch Videos are renowned for their sleek visuals and high production value.
By embodying these characteristics, your corporate branding videos can effectively engage audiences, build brand awareness, and drive meaningful business results.
Turn Viewers into Customers
A compelling call to action is crucial for converting viewers into engaged customers.
Exclusive Offer: Offer a time-limited discount or promotion exclusively to viewers who take a specific action, such as visiting your website or signing up for your newsletter.
Interactive Challenge: Engage Viewers with a challenge related to the video's content. For example, ask viewers to share their own experiences related to the topic using a branded hashtag.
Personalized Recommendation: Offer viewers a personalized recommendation for a product or service based on the video's content. This can guide them further down the sales funnel.
Early Access or Beta Program: Offer viewers early access to a new product or service or invite them to join a beta program. This can create a sense of exclusivity and excitement.
Social Impact Initiative: Connect your CTA to a social impact initiative. For example, encourage viewers to donate to a cause your company supports or participate in a volunteer event.
By incorporating creative and relevant calls to action, you can effectively convert passive viewers into active participants, driving engagement, leads, and ultimately, business growth.
Crafting Emotional Connections Through Video
A truly memorable corporate branding video transcends mere information delivery. It forges an Emotional Connection with viewers, leaving a lasting impression. This can be achieved by crafting a compelling narrative that resonates with the audience's values and aspirations.
Think beyond product features and focus on human experiences. Showcase how your brand solves problems, improves lives, or contributes to a greater good.
Music and visuals play a crucial role in amplifying emotional impact. Consider a brand like Dove, whose Real Beauty Sketches campaign used powerful visuals and a moving narrative to evoke feelings of self-acceptance and empowerment. This emotional resonance is what makes a brand truly unforgettable.
Making Your Launch Video Inclusive
Creating accessible corporate branding videos is essential for inclusivity and reaching a wider audience. Closed captions and subtitles are crucial for viewers with hearing impairments, ensuring they can fully understand the dialogue and audio content.
For individuals with visual impairments, audio descriptions provide a verbal narration of on-screen actions and visuals. Ensuring screen reader compatibility allows visually impaired users to navigate the video player and website seamlessly.
Furthermore, sufficient color contrast between text and background, along with legible font styles and sizes, enhance readability for viewers with visual impairments. By prioritizing accessibility, companies demonstrate their commitment to inclusivity and ensure their message reaches everyone.
Case Study: Dove's "Real Beauty" Campaign
Objective: To encourage customers to share their stories and advocate for the brand's message of self-acceptance and body positivity.
Strategy: Dove launched the Real Beauty campaign in 2004, featuring a series of videos and images that showcased real women of diverse ages, shapes, and sizes. The campaign encouraged women to embrace their natural beauty and challenge societal beauty standards.
Results: The Real Beauty campaign was a groundbreaking success, sparking a global conversation about beauty and self-acceptance. The campaign helped to build a strong community of Dove advocates who shared their stories and supported the brand's message.
Key Data:
Increased Brand Awareness: The campaign generated significant media coverage and Social Media Engagement, raising awareness of Dove's message of self-acceptance.
Improved Brand Perception: The campaign helped to improve Dove's brand perception as a company that promotes positive body image and diversity.
Increased Sales: The campaign led to a significant increase in sales of Dove products, demonstrating the power of brand advocacy and customer engagement.
Case Study: Lego's "Rebuild the World" Campaign
Objective: To foster a sense of belonging and community among Lego fans by encouraging them to share their creations and connect with others.
Strategy: Lego launched the Rebuild the World campaign in 2020, featuring a series of videos and social media initiatives that encouraged fans to share their Lego creations and connect with others. The campaign celebrated the power of creativity and imagination and fostered a sense of community among Lego fans.
Results: The Rebuild the World campaign was highly successful in building a strong sense of community among Lego fans. The campaign generated significant social media engagement and encouraged fans to share their creations and connect with others.
Key Data:
Increased Social Media Engagement: The campaign generated millions of views and shares across social media platforms, indicating high user engagement.
Increased Brand Loyalty: The campaign helped to build a stronger sense of loyalty among Lego fans, who felt connected to the brand and its community.
Increased Sales: The campaign led to a significant increase in sales of Lego products, demonstrating the effectiveness of building a strong brand community.
Case Study: Coca-Cola's "Share a Coke" Campaign
Objective: To refine marketing strategies based on data and optimize video campaigns for maximum impact.
Strategy: Coca-Cola launched the Share a Coke campaign in 2011, featuring personalized bottles and cans with popular names and phrases. The campaign used data to track the performance of different video campaigns and optimize them for maximum impact.
Results: The Share a Coke campaign was a global success, generating significant buzz and driving sales. The campaign demonstrated the power of data-driven marketing and the importance of refining strategies based on insights.
Key Data:
Increased Sales: The campaign led to a significant increase in sales of Coca-Cola products, demonstrating the effectiveness of personalized marketing and data-driven optimization.
Improved Brand Perception: The campaign helped to improve Coca-Cola's brand perception as a company that connects with consumers on a personal level.
Increased Social Media Engagement: The campaign generated millions of shares and interactions across social media platforms, indicating high user engagement and brand affinity.
How corporate branding video examples are curated?
We dove deep into corporate branding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic corporate branding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Brand Storytelling Examining how effectively the video conveys the brand's story, values, and mission. 7.Emotional Connection Determining how well the video evokes emotion and connects with the target audience on a deeper level. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
1. Animated Explainers 2. Company Culture Videos 3. Brand Story Videos 4. Mission and Vision Statements 5. Testimonial Videos
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, corporate branding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
