A product teaser has a screen to record. A corporate teaser doesn't. A new logo. A merger. A 5-year strategy. A conference in June.
None of these moments has an interface. So most corporate teasers fill the gap with stock shots and a slogan. The viewer sees motion and remembers nothing.
The ones that work answer the one question the moment raises. Your buyers, partners and future hires each ask it before they care about anything else.
The short answer: the corporate teaser videos that work announce one company moment and answer its question. Visible Change answers “what changed?” by putting the old and the new on screen. Road Map answers “where are you headed?” by drawing the route from today to the goal. Calendar Hold answers “why should I be there?” by making the event feel like a place. Long Game answers “why stay with you?” by showing what lasts longer than any product. The 16 examples below are sorted by the moment they announce.
Planning a corporate teaser?
Talk to the Advids team about style, budget and timeline before you write the script. Start with the one company moment your teaser has to announce.
Nobody notices a new paint color unless they saw the old one. Your rebrand works the same way. If buyers never see the before, the after means nothing to them.
I call it Visible Change: the old name, mark or company shown on the way to the new one. It's what separates a corporate teaser from most logo and rebrand reveals, which show only the new mark. Three examples.
IRIS new company logo video
IRIS used this video to unveil its new company logo. It tells the company's story first, from one glowing idea to the reveal of the mark.
What works here:
It starts small. A single glowing element stands for the first idea, then grows into connected structures.
On-screen text moves the story in two words at a time: “WE EVOLVED,” “WE INNOVATED.”
The logo arrives last, with the parent named under it: “A CANON COMPANY.” The new mark borrows the trust of a name buyers already know.
The move: Earn the logo before you show it. If your new mark appears in the first 5 seconds, it's a slide, not a story.
Controlar 25-year rebrand video
Controlar marked 25 years with a rebrand, and the video shows every logo it had along the way. It doubles as a short company history video.
What works here:
The history is the transition. Each logo morphs into the next, from 1995 to 2020, with no talking head.
Taglines change with the marks, from “innovating industry” to “aerospace & defense.” You watch the company's focus shift.
It ends on the 25th anniversary. The new identity lands as the next step, not a break.
The move: If your rebrand follows a shift in what you sell, show the old marks on the way to the new one. A viewer should be able to say what changed with the sound off.
Greenlux merger announcement video
Greenlux and Valoya merged, and this video introduces the combined company, Greenlux Lighting Solutions. Its title is “Stronger together.”
What works here:
Each company gets its own history first: Greenlux's Nordic design luminaires since 2007, Valoya's LED grow lights since 2009.
The proof comes along. Valoya brings 600+ plant trials and 100+ patents into the new company.
Then the customer's real worry: one operating model, built to strengthen customer service and the supply chain.
The move: In a merger video, answer the customer's first question: what happens to my service? If the video only celebrates the deal, it's for the board, not the buyer.
Moment 2 · Road Map
“Where are you headed?” Draw the route from today to the goal.
Change is the easy part to film. A strategy is harder. Nobody can screenshot a direction.
A sat-nav shows where you are before it shows the route. Your strategy needs the same dot. Buyers and partners can't follow a plan they can't place themselves on.
I call it Road Map: today, the goal and the path between them, in one picture. It's the short, outward-facing cousin of corporate mission videos. Five examples.
National Grid ESO digital transformation video
National Grid ESO's video announces a strategy, not a product: the digital transformation of how the UK's grid runs. The goal is named up front: secure, faster-moving and net-zero.
What works here:
A map does the explaining. Solar, wind, EVs and smart homes appear across the UK as the grid shifts from centralized to decentralized.
The hardest idea gets one picture. The “Energy System Digital Twin” sets the physical grid beside its digital copy.
The cost of standing still is named too: “ageing technologies” and cyber-attacks.
The move: Show the starting point and the destination in the same frame. If a viewer can't point to where you are today, the strategy reads as a slogan.
CBI strategy video
CBI's video lays out its strategy: helping producers in developing countries reach European markets in a fair, sustainable way. Animated maps carry the route.
What works here:
Goods move on animated maps from producer to European market. The strategy becomes a line you can trace.
The partners get a picture too: SMEs, sector associations and government bodies, linked in one network.
Then the track record: 50 years, more than 10,000 SMEs supported, in over 70 developing countries.
The move: Put your strategy's partners on screen by type, then add one number per claim. If a claim has no number, cut it or find one.
HRS mission video
HRS uses its mission video to announce a wider scope for business travel. The whole offer fits in three words: Stay, Work and Pay.
What works here:
Three pillars, three words. Accommodation, workspaces and payments become “Stay, Work and Pay,” which is also the name of its YouTube channel.
Kinetic type does the talking, in high-contrast black, white and teal.
The goal is a promise to companies: safer, smarter and more sustainable travel for their people.
The move: Shrink your strategy to a phrase of three words or fewer. If your sales team can't repeat it on a call, it's too long.
Excella company video
“About Excella” positions the company as a technology partner for leaders worried about how fast tech moves. Its line: “solve for today and evolve for tomorrow.”
What works here:
One glowing orb grows into an ecosystem of connected devices. Change looks like growth, not chaos.
A pinball machine stands in for problem-solving, then gives way to rising, connected structures.
It names three outcomes: engage customers, serve citizens and modernize aging systems.
The move: Write your direction as a today and tomorrow pair. If the line has no today, buyers can't tell where you'd start.
Solplanet corporate video
Solplanet's corporate video frames the company as part of a new energy revolution. It ends on the line it wants repeated: “Solar for everybody.”
What works here:
It opens big: glowing portals and monoliths in cosmic landscapes, built around the power of the sun.
Then the products, in CGI. Inverters and EV chargers fit into modern homes, city centers and even a Mars-like colony.
Two lines close it: “Solar for everybody” and “follow the blue to go green.”
The move: End on one line that holds your mission and your brand together. If it would still work under a competitor's logo, rewrite it.
Moment 3 · Calendar Hold
“Why should I be there?” Make the event feel like a place.
A strategy asks for belief. An event asks for something harder: a day in the calendar.
Nobody books a holiday from a list of dates. They book the photo of the beach. Your conference, user summit or trade-show stand works the same way for buyers. I call it Calendar Hold: the room and the reason to be in it, before the agenda. Four examples.
WP Engine DE{CODE} 2026 event teaser
WP Engine's teaser promotes DE{CODE} 2026, its virtual conference. The theme sits in the title: “Shape What's Next.”
What works here:
There's no voiceover. Music, 3D abstract shapes and type carry all 58 seconds.
The name itself, DE{CODE}, borrows code syntax. The audience is written into the spelling.
Numbers arrive as typographic reveals, so the key details read without sound.
The move: Put the event name, theme and date on screen as type. If a viewer on mute can't say what and when, the teaser hasn't done its job.
Samsung Networks MWC 2025 invitation video
Samsung Networks made this video an invitation to its presence at MWC 2025. It's framed as an invite, not an ad.
What works here:
3D abstract shapes mix with live-action shots and UI projections. The idea and the real stand share the screen.
Event clips show what the room looks like before you're in it.
Music carries it, with no voiceover. It plays the same in an inbox, a feed or on a booth screen.
The move: Show real shots of the event, not only renders. If a buyer can't picture standing there, they won't book the meeting.
Oxford Nanopore London Calling 2026 video
Oxford Nanopore Technologies welcomes viewers to London Calling 2026 with a 56-second 3D film about genomic discovery.
What works here:
It sells the subject, not the schedule. 3D animation shows genomic discovery, the reason this audience attends.
Branding stays consistent from first frame to last. It reads as the company's event, not a generic science reel.
The pacing is slow and steady, closer to a film trailer than an agenda.
The move: Open your event teaser on the topic your audience comes for, not the venue. If the first frame could promote any conference, change it.
Accenture at CES 2026 teaser
Accenture's 46-second teaser announces its presence at CES 2026. Purple particle waves form flowing landscapes, with type set inside them.
What works here:
The type lives inside the scene. Words sit in the particle landscape instead of on a title card.
One visual idea runs from start to end: particles forming landscapes.
The title names the company, the show and the year. Nothing else competes.
The move: At a show with thousands of exhibitors, pick one visual idea and hold it. If your teaser needs three styles, it has no hook.
Moment 4 · Long Game
“Why stay with you?” Show what lasts longer than any product.
Events end. Strategies get rewritten. The last question is about the years after: will this company still be worth backing?
An oak tree doesn't sell you this year's acorns. It sells you the next 50 years of shade. Your buyers, partners and hires sign up for years too, not for one release. I call it Long Game: the story, values or reach that outlive any product. Like most brand story videos, it skips the feature list. Four examples.
CHS brand teaser
CHS calls itself the largest farmer-owned cooperative, and this teaser shows its reach across agriculture and energy. A baseball metaphor holds it together.
What works here:
Three baseball lines carry the story: “cover every base,” “starts in the field” and “no off-season for farmers.”
The chain is shown end to end: farm inputs, combine harvesting, global shipping and community energy stations.
The commitment is year-round. “No off-season” tells farmers CHS will still be there next season.
The move: Borrow one metaphor your audience already loves and run it through the whole video. If the metaphor drops out halfway, cut it.
SKF in space video
SKF makes bearings. This video puts them inside the history of space, from the Big Bang to the Extremely Large Telescope. The title says it: “Bearings and beyond.”
What works here:
A 2D animated timeline runs from the Big Bang to stars, planets and the solar system.
Then human milestones: moon landings, Mars rovers and the International Space Station.
The product stays small on purpose. Bearings appear as the precision part that big projects depend on.
The move: Place your product inside a story far bigger than your category. If viewers remember the story but not your part in it, add one line that ties them.
Baillie Gifford early careers video
“Early Careers and Me” speaks to graduates thinking about joining Baillie Gifford. It's employment branding, built on three values: curiosity, patience and bravery.
What works here:
Each value gets a visual. Fluid particle systems stand for curiosity, slow trajectories for patient growth.
Patience is framed as a whole career, with mentorship and long-term development, not quick wins.
It ends on an invitation to brave people who will debate, share ideas and collaborate.
The move: Name the values in the order a new hire will live them. If a value has no picture, it's a poster, not a promise.
Docusign is hiring video
Docusign's 60-second recruitment ad says its message in the title: “Docusign is hiring.” It treats hiring as a brand moment.
What works here:
Abstract 3D elements and kinetic type carry it. There's no voiceover.
The design is cohesive from start to end. Candidates judge a company by its video, the way buyers do.
The ask is one line long. A viewer knows what Docusign wants before the music ends.
The move: Give your hiring teaser the same craft as your product film. If it looks cheaper, candidates will assume the job is too.
Pick your moment
Which moment is your corporate teaser for?
The short answer: name the moment, then the question it raises. A new name raises “what changed?” A strategy raises “where are you headed?” An event raises “why should I be there?” A milestone or a hiring push raises “why stay with you?” One moment per teaser.
Now go back to the moment with no screen to record. The new logo, the merger, the strategy, the conference in June. Each one has a picture after all. It's the answer to the question the moment raises.
The move: write your company moment as one question your buyer would ask. Then storyboard only the frames that answer it, in under 2 minutes.
Stock shots tell people something happened. One answered question tells them why it matters to them.
FAQ
Corporate Teaser Video Examples FAQ
What is a corporate teaser video?
A corporate teaser video is a short video that announces a company-level moment: a rebrand, a merger, a new strategy, an event or a milestone. It's about the company, not one product. The best ones answer the one question that moment raises, the way Controlar shows every old logo on the way to its 25-year rebrand.
How is a corporate teaser different from a product teaser?
A product teaser builds interest in one product and usually shows it, or hints at it. A corporate teaser announces something about the whole company, so there's often nothing to demo. That's why the examples above lean on maps, timelines, metaphors and type instead of product screens.
How is a corporate teaser different from a company intro video?
A company intro video explains who you are to someone who has never heard of you. A corporate teaser speaks to people who already know you and tells them what's new. Intros are evergreen. Teasers are tied to a moment.
How long should a corporate teaser video be?
Most of the 16 teasers on this page run 1 to 1.5 minutes: 9 of them fall between 1:00 and 1:30. 3 of the 4 event teasers run under a minute, and the shortest is Accenture at 0:46. The longest is CBI's strategy video at 1:56, because it carries numbers and a partner network.
Should a corporate teaser use a voiceover?
It depends where it plays. All 4 event teasers and Docusign's hiring ad run on music alone, so they work on mute in feeds and on booth screens. IRIS and Solplanet use narration to carry a longer story. Without a voiceover, put every key fact on screen as type.
How do you announce a rebrand in a video?
Show what changed. Controlar morphs each logo from 1995 to 2020 into the next. IRIS builds the company story before it reveals the new mark. Viewers who see the old version understand the new one, and why it changed.
How do you announce a merger in a video?
Give each company its own history first, then show them as one. Greenlux and Valoya each get their founding year before the combined name appears. Then answer the customer's real worry: Greenlux names one operating model for customer service and the supply chain.
How do you promote a company event with a video teaser?
Lead with the reason to attend, then the name, the date and the place as on-screen type. Cut short versions to promote the event on social media, and send the full teaser in registration emails. Samsung Networks frames its MWC 2025 video as an invitation, not an ad.
Can a corporate teaser be used for recruiting?
Yes. Baillie Gifford's early careers video and Docusign's hiring ad both treat hiring as a company moment. One sells values with a picture for each. The other states the ask in one line. Both look as polished as a brand film.
How do you make a company strategy video interesting?
Give the strategy a picture people can follow. National Grid ESO uses a UK map, CBI uses trade routes, and HRS shrinks its whole offer to “Stay, Work and Pay.” Add a number to each claim where you have one.
How much should a corporate teaser reveal?
Enough to answer the moment's question, and no more. A teaser should leave people wanting the full announcement, the event or the conversation. SproutVideo's guide covers how to make a teaser without giving too much away.
What should a corporate teaser end on?
One line people can repeat, or one clear next step. Solplanet ends on “Solar for everybody.” Controlar ends on its 25th anniversary. An event teaser ends on the date and the registration step. Pick one ending, not three.
Who is a corporate teaser for?
Everyone the moment affects: buyers, partners, investors and your own team. Pick one as the main viewer. A merger teaser for customers answers service questions. The same news for staff answers job questions. If two audiences need different answers, cut two versions.
Patterns from the analysis
Corporate Teaser Video Best Practices
11 of the teasers above came with full written breakdowns: IRIS, Controlar, Greenlux, National Grid ESO, CBI, HRS, Excella, Solplanet, CHS, SKF and Baillie Gifford. Four patterns showed up. These counts come from those write-ups, not transcripts. Eleven is a small sample, so read each count as what these 11 did, not as market data.
Before and After
Should a corporate teaser show a change from one state to another?
Observation
IRIS grows one glowing idea into connected structures. Controlar morphs its logos from 1995 to 2020. Greenlux turns two company histories into one. National Grid ESO moves from a centralized grid to a decentralized one. Excella grows an orb into an ecosystem. SKF runs from the Big Bang to space missions.
Data
6 of 11 were built on a visible change from one state to another.
The move
Find the before and after in your moment. A company moment is a change, so show both ends of it.
Repeatable Line
Should a corporate teaser have a line people can repeat?
Observation
HRS has “Stay, Work and Pay.” Solplanet has “Solar for everybody.” Excella has “solve for today and evolve for tomorrow.” CHS has “cover every base.” SKF has “Bearings and beyond.” The other 6 lean on visuals instead.
Data
5 of 11 built the teaser around one short, repeatable line.
The move
Write the line before the storyboard. If your sales team wouldn't say it on a call, it isn't the line yet.
Hard Numbers
Should a corporate teaser include numbers?
Observation
CBI gives 50 years, more than 10,000 SMEs and over 70 countries. Greenlux gives founding years plus 600+ plant trials and 100+ patents. Controlar dates every logo from 1995 to 2020. The other 8 make their case without a figure.
Data
3 of 11 put specific numbers on screen.
The move
Add one number your buyer can check. “50 years” is a fact. “A long history” is a feeling.
Named Risk
Should a corporate teaser name what happens if nothing changes?
Observation
Only National Grid ESO does. It names “ageing technologies” and cyber-attacks as the risk of standing still. The other 10 stay positive from start to end.
Data
1 of 11 named the cost of not changing.
The move
If your moment is a strategy shift, name one risk it removes. A direction is easier to back when you can see what it avoids.
How to plan
Where to use your corporate teaser
Put the teaser where the moment reaches people. That one rule decides most placements.
LinkedIn company page. The first public post of the news, cut short with on-screen type.
Emails to customers and partners. The full teaser, sent the day the news goes out.
Event registration emails and booth screens. The event teaser, on a loop, with the date on screen.
Careers pages and recruiter outreach. The hiring or values teaser, where candidates decide.
All-hands meetings. Your own team should see the moment before the market does.
How do you plan a corporate teaser video?
Seven decisions, in order. Each one narrows the next.
Moment. The one company change this teaser announces.
Viewer. Buyers, partners, investors or staff. Pick the main one.
Question. What that viewer asks first about the moment.
Picture. The one image that answers it: a morph, a map, a room or a story.
Line. Write the last line first. Then the first line. Then the middle.
Proof. One number or one name your viewer can check.
Next step. Register, read the news, book a meeting or apply. One ask.
Corporate teaser video production process
Every corporate teaser runs through the same three stages. Knowing them keeps a project from drifting.
Pre-production. Set the moment, the viewer and the question. Then the script, the storyboard, the budget and the timeline. Agree the release date first, because the moment won't wait.
Production. Most of the examples above are animated, so this is design and animation. Look at motion graphics corporate videos to pick a style. Record the voiceover if you use one.
Post-production. Add music and sound, get feedback in one round, then cut a short version for social and a full one for email.
Jai Ghosh is a Video Producer at Advids, where he has planned and produced videos for B2B software and technology companies for 7 years. He works on product demos, explainer videos and brand videos, from the first script to the final cut, for clients from startups to enterprises.
Before Advids, Jai spent over 11 years in freelance media consulting, after starting out in digital journalism. He writes the Advids blog's breakdowns of product and demo videos, sorting real examples by the question each one answers for a buyer.
Focus: SaaS product demos, explainer videos and brand videos
Experience: 7 years at Advids, over 11 years in media consulting
