Have you ever wished you could instantly communicate the value of your product? I am excited to share what we've learned about the power of explainer videos today, and in this article, we'll uncover how they can dramatically improve user onboarding. Our goal is to show you how these videos can bridge the gap between curiosity and conversion, transforming potential customers into loyal advocates. We'll explore 30 effective examples that demonstrate the impact of visual communication, and the data will reveal the surprising results.
About 93% of marketers say they've landed new customers due to short video ads on social media.
Around 57% are gearing up to pour more resources into their video efforts this year.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
These stats highlight the undeniable impact of video on user engagement and revenue generation. Explainer onboarding videos, in particular, can bridge the gap between initial interest and lasting product adoption. In this article, we're highlighting 30 Effective Explainer Onboarding Video examples that immediately captivated us and inspired our curiosity
Confluence Cloud is a game-changer for teams looking to streamline their work processes and boost productivity. This explainer onboarding video uses charming animations and a crystal-clear voiceover to showcase Confluence's key features, from the home dashboard and its activity feed to the versatile editor with its slash commands and macros. The interface is designed for speed, allowing you to quickly create, edit, and publish pages with real-time updates.
Adding cover photos, emojis, and inline comments further personalize the collaborative experience. The integration with other cloud tools like Microsoft Teams and Slack ensures seamless communication and notifications. With Confluence Cloud's intuitive interface and powerful features, your team can focus on what matters most getting work done efficiently, from any device.
What We Can Learn
Clearly show how your product's features solve specific user problems to drive faster adoption.
British Gas masterfully crafts an Explainer Onboarding Video. The animation of a boiler visually represents the energy savings, further enhancing the message. The video emphasizes time and water waste with impactful animations.
What resonates most is the simple, clear visualization of the valves installation and impact. This empowers viewers to understand its relevance and potential savings for their homes. British Gass approach is simple yet effective, making complex technical information easily digestible and inspiring action.
What We Can Learn
Animate key product features to clearly show their benefits and inspire viewer adoption.
The train network analogy is used to explain the concept of the central nervous system in a way thats immediately relatable. It makes the complex nature of MS more accessible, reminding us that even in a seemingly interconnected network, there are disruptions that can occur. The videos animation is key to its success, using clean line art and bright colors to bring the analogy to life, making it more visually engaging and helping us to understand the impact of MS.
Its not just the visuals that make this a great explainer onboarding video, but also the voiceover. Calm, professional and informative, it guides us through the concepts without overwhelming us with jargon. With the aid of the visuals and voiceover, the video demonstrates the importance of treatment, highlighting the potential to minimize long-term damage and empower people with MS to take control of their health journey.
What We Can Learn
Clear visuals and calm narration build trust, boosting viewer understanding.
We admire the way this Explainer Onboarding Video uses clear visuals to communicate complex technical details. By showcasing the functionality of the Orchid app within a clean, minimalist design, we see how effectively information can be delivered without overwhelming the viewer. The 2D motion graphics, coupled with subtle sound effects and music, make the explanations engaging and easy to grasp.
The animation brilliantly utilizes visual metaphors like keys and a rabbit traversing a path, symbolizing the multi-hop encryption process. We love how Coinbase has combined informative content with an attractive aesthetic, making a compelling case for the importance of online privacy and the role Orchid plays in achieving it.
What We Can Learn
Combine informative content with an attractive aesthetic to create a compelling experience, fostering trust.
The video is a stellar demonstration of how to create an effective Explainer Onboarding Video that feels welcoming and informative, not simply an advertisement. The video uses simple, 2D animated figures to highlight the three key support features offered, creating a visually appealing and easy-to-understand guide. The use of visual metaphors, like the figures climbing a mountain to represent support, adds depth and meaning to the video without being overly complicated.
Its a great example of how to use animation to break down complex concepts and make them accessible to a wider audience. The video does a fantastic job of showing the value of the support system, making users feel confident and comfortable with using the software. I especially appreciate how the video highlights the benefits of self-paced learning through the e-learning platform, a feature that many users would find highly valuable.
What We Can Learn
Let your characters guide users. this creates a welcoming and informative experience.
In this concise explainer onboarding video, DEUTZ masterfully navigates the complex landscape of sustainable energy. We all appreciate how the minimalist 2D animation brings clarity to concepts like e-fuel production and the role of renewable energy sources, creating an impactful narrative without a single word spoken. The seamless transitions and well-chosen color palette contribute to a cohesive and engaging viewing experience.
The DEUTZ brand's message of sustainability is woven subtly yet powerfully throughout the video. It effectively demonstrates how existing engines can contribute to a CO2-neutral future through the use of e-fuels. This explainer video stands as a shining example of how design-oriented storytelling can make complex information both compelling and inspiring.
What We Can Learn
Craft a clear visual narrative. viewers will understand complex topics easily.
In this compelling explainer onboarding video, we witness a creative approach to explaining the solutions OpenText offers to address complex financial challenges. The crisp visuals and clean aesthetic, paired with engaging motion graphics, showcase the brand's expertise in financial technology. We love how the video seamlessly connects banks' challenges with the tailored solutions OpenText provides, emphasizing key benefits like accelerating time to value and improved operations.
Furthermore, the consistent blue and white color palette and concise text overlays add to the video's professional and informative tone. This concise video effectively communicates complex information in a digestible format, inspiring us all to embrace similar visual storytelling strategies in future projects.
What We Can Learn
Focus on the "aha!" moment. make the value proposition immediately obvious.
8. Planning in a Box Motion Graphics Explainer Video
In the evolving world of cybersecurity, we appreciate how Check Point expertly communicates the value of its Harmony solution in this explainer onboarding video. The video elegantly portrays the increasing complexity of network security in the age of remote work and diversified access points. Through clear visuals and engaging animation, it quickly establishes the need for a unified security platform.
We love the simplicity of the droplet motif, cleverly showcasing how Harmony consolidates multiple products into a cohesive whole. This visual metaphor powerfully conveys the ease of management and comprehensive protection offered by Check Point Harmony, inspiring confidence in its ability to secure businesses in the face of evolving cyber threats.
What We Can Learn
A clear visual metaphor makes your product's value instantly clear, driving adoption.
We appreciate how this explainer onboarding video for Miracle-Gro makes efficient watering feel stylish and accessible. The cheerful music and bright colors create a positive atmosphere, while the clear visuals and concise messaging make learning a breeze. We all admire the clever way each Miracle Tip€ combines animation and text, making gardening feel less like a chore and more like an inspiring adventure. This is a standout example of how to engage your audience with informative content.
In this video, the simple yet captivating 2D animation perfectly balances the informative content. The choice of colors is also refreshing, using a palette reminiscent of a thriving garden. We love the use of the personified character engaging with plants, fostering a sense of connection for the viewer. Miracle-Gro effectively utilizes visuals to enhance the overall message, making this an exceptional example of an explainer video done right.
What We Can Learn
Bright colors and simple animation make learning fun, boosting viewer engagement.
Cue to a brilliantly simple explainer onboarding video, showcasing the power of predictive analytics. We love how the video kicks off with a relatable dinner plan analogy, seamlessly transitioning into a visual demonstration of data analysis. The use of vibrant 3D isometric visuals, coupled with upbeat music, elevates the explanation to a whole new level.
In under a minute, Accenture captures the essence of predictive analytics, highlighting its complex applications in areas like vaccine development, without overwhelming the audience. The clean aesthetics, combined with clear and concise narration, create a captivating experience, leaving viewers inspired by the potential of data-driven insights.
What We Can Learn
Start with a familiar scenario. it makes complex ideas instantly clear, boosting understanding.
Google offers a free Business Profile that business owners can create and edit to help their customers find them on Google Search and Maps. This video is designed to highlight the ease of using the Business Profile.
Video Design - The video is a classic Tech Platform Explainer Video for Onboarding. The design is clean, minimalist, and uses bright, bold colors to contrast against the white background. The visual elements are simple and easy to understand, using icons and text to quickly guide viewers through the process of managing a business profile.
This video design effectively communicates its objective of demonstrating how simple it is to manage a Business Profile. The clean design and intuitive user interface, that is shown in the video, conveys a sense of ease, allowing the viewer to see the functionality with no struggle. The upbeat tone of the video reinforces this message, reassuring viewers that the process is effortless, and they can manage their profile on Google Search and Maps, without difficulty.
In this standout example of a SaaS onboarding explainer, Comarch masterfully uses 3D elements to bring the complex world of 5G to life. We all appreciate the clear and concise messaging, supported by a dynamic visual language. The smooth transitions and upbeat music enhance the viewer's journey, creating an engaging experience.
Beyond the captivating visuals, the video excels at conveying the core message of 5G monetization, particularly for the B2B market. The software UI demonstration is strategically integrated, offering a tangible glimpse into Comarch's solutions. This approach makes complex concepts accessible and inspires confidence.
What We Can Learn
Let your video's visuals build excitement and anticipation for using your product.
Sun Life is a financial services company that offers products and solutions for retirement planning. This video explains the concept of payout annuities and how they can help individuals meet their retirement income needs.
Video Design - The video uses simple animated graphics with flat colors and clean lines. This style is very popular among Onboarding Software Explainer Video, making it both visually appealing and easy to understand. The video focuses on illustrating the key concepts of a payout annuity, the process of converting savings into guaranteed income payments, and how the payments are calculated.
The video's visual design is consistent with the company's focus on simplicity and clarity. The clean and modern aesthetic is engaging for a broad audience and effectively communicates the benefits of their products. The use of bright colors, a friendly cartoon character, and a clear visual narrative helps to reinforce the video's message and build trust in the brand. The video effectively conveys a tone of reassurance and security, which aligns perfectly with the product's promise of worry-free income in retirement. The overall tone of the video is optimistic and encouraging, reinforcing the benefits of utilizing a payout annuity for retirement planning.
Bio-Rad is a life sciences company, creating an explainer video to educate the audience about thalassemia. This video emphasizes the importance of thalassemia screening during family planning.
Video Design - The explainer video uses colorful and engaging graphics, bright color palettes, and simple animations, keeping the audience engaged. It uses clear, concise language to explain a complex medical topic, and the overall design is clean and professional.
The animation and visual design help communicate the serious nature of the topic while also presenting the information in a way that is easy to understand, which is critical for this subject, as it is meant to increase awareness. The overall tone of the video is informative and reassuring.
Elaad is a company that provides solutions for interoperable EV charging. The goal of the video is to explain interoperability to a broad audience, educating consumers about the benefits of interoperability and how it impacts their charging experience.
Video Design - The video utilizes a vibrant and engaging Tutorial Explainer Video for Onboarding style. It uses a minimalist approach with flat, bold colors and simple graphics, and clear and concise animations to explain the concept of interoperability. The smooth transitions between visuals and text help to keep the video engaging.
The minimalist design is well-suited for the subject matter and the target audience. It uses a light tone, which effectively illustrates the concept of seamless charging while highlighting how Elaad is working to ensure interoperability in the EV charging industry. The video effectively communicates the complexity of interoperability without using technical jargon, making the concept of interoperability easily digestible for a broad audience.
This video is designed to show how the platform can help you gain insights into your learning strategy. It's a powerful tool for learning and development professionals who want to measure the impact of their training programs.
Video Design - This Walkthrough Explainer Video for Onboarding uses a minimalist design with bright colors and graphic elements to highlight the benefits of using the platform. The animated visuals showcase how the platform can easily measure performance across learning platforms, while the use of graphics and charts emphasizes the focus on data-driven decision making.
The use of clean graphics and a simple yet effective layout helps viewers understand the message clearly. The video's tone is positive and encouraging, highlighting the ease of use and benefits of the platform. The clear visual elements and simplified messaging effectively communicate the video's goal of demonstrating how the platform empowers users to measure the impact of their learning programs.
This video is designed to showcase how headless commerce solutions improve customer experience.
Video Design - The video features a modern and clean design, vibrant colors, and bold graphics that effectively communicate the challenges and benefits of using headless commerce solutions. The video utilizes a playful tone throughout, featuring fun and vibrant aesthetics with humorous animation that captures the user's attention. This style is often seen in SaaS Explainer Video for Customer Onboarding, creating a quick and effective visual to engage viewers.
The video's vibrant color palette and humorous approach deliver a playful tone that contrasts with the frustrating experience of slow-loading websites. It successfully communicates the value of headless commerce solutions, emphasizing the negative impact of slow loading times and highlighting the company's commitment to delivering a fast and seamless experience for users.
This is a fantastic concept for a Tutorial Explainer Video for Customer Onboarding that teaches kids about cavity prevention. It's a great way to engage young viewers and make learning about oral hygiene fun.
Video Design - The use of bright colors, playful characters, and simple design elements will make the video appealing and easy for children to understand. The animation style should be engaging and memorable, effectively visualizing the message about good and bad germs.
The video's friendly tone and engaging narrative will make it an effective tool for educating children about the importance of oral hygiene. The use of various animation styles will keep the video interesting and help children retain the information.
The brilliance of this UI feature explainer video for onboarding lies in its ability to transform complex compliance needs into a digestible, even delightful, experience. We admire the clean 2D animation style and its remarkable ability to showcase Papertrail's capabilities without overwhelming the viewer. The color choices are perfect, striking a balance between professionalism and playfulness.
The videos clear explanations and relatable scenarios instantly connect with the target audience, demonstrating the value proposition of Papertrail in a way that feels natural and effortless. We all appreciate a well-executed UI demo, and this one excels at showcasing the intuitive design and user-friendly features. The call to action for a free trial leaves viewers wanting to explore more, a mark of a truly effective video.
What We Can Learn
Craft a story that resonates, making viewers feel understood and eager to learn more.
This video is a powerful example of a UI Feature Explainer Video for Onboarding. It's not just about explaining how a prosthetic leg works, it's about showcasing the user experience. The video uses 3D animation to bring the complex mechanics of the vacuum system to life, making it easy for viewers to understand how the leg functions.
Video Design - The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Vibrant colors and clear visuals help viewers grasp the intricate workings of the vacuum system, while text overlays and voice-over narration ensure they understand the key concepts and benefits of the technology.
This video is a great example of how to use animation to explain complex features in a way that is both informative and engaging. It's a perfect tool for onboarding new users, as it provides a clear and concise explanation of the product's functionality and benefits.
CommentSold is an online platform that simplifies selling across multiple channels, from social media to mobile apps. This video is designed to introduce the platform to potential customers and highlight its benefits.
Video Design - This UI Feature Explainer Video for Onboarding uses a simple, modern design style. The graphics are clean and colorful, flat illustrations give the video a friendly and approachable feel. The animation is smooth and engaging, transitions keep the video visually interesting.
The visual style of the video effectively communicates the objective. It shows how the platform can be used to simplify the process of selling online. Bright colors and friendly illustrations create a positive and energetic tone that engages viewers. Visuals like phones, tablets, and social media platforms reinforce the message that the platform is for selling online.
Boyd designs and manufactures thermal management solutions, including two-phase cooling systems, which are passive systems that transport heat. This video is designed to illustrate how these systems work.
Video Design - This is a UI Feature Explainer Video for Onboarding. The video starts by showing the components of a two-phase cooling system, highlighting the compact size and how it can address challenges associated with traditional liquid cooling systems. This initial part of the video sets the stage for the core message, which is explained further by breaking down the design and demonstrating the working of the system in an easy to understand manner.
The video uses a simple visual design, with clear visuals of the system, and text labels to explain the functionalities. This minimalist approach, without any unnecessary visual clutter, aids in understanding the complex system, by highlighting the key elements of the design. The video uses 3D animation to provide a clear and understandable explanation of how the system works. The design of the video makes sure that the viewer understands how the system works and its benefits in an easy-to-understand manner. By using a visual approach with a simple and clean visual design, the video maintains a professional tone and appeals to a wide audience, without overwhelming the viewers with technical information.
Hotjar helps businesses understand their website visitors, make informed decisions, and improve user experience. This video is designed to introduce a feature that provides a visual overview of user metrics.
Video Design - The video is a simple, concise UI Feature Explainer Video for Onboarding that uses a clean, minimalist design style. The video's primary focus is on visually explaining how the feature works. The graphic style is clear and easy to follow, with straightforward animations that effectively highlight the key features. The use of bright orange, white, and black color palette makes the video engaging, and the graphics are sharp and visually appealing.
The video's visual design is effective at communicating the objective, which is to showcase the benefits of the feature and how it can provide quick and insightful data. The clean and straightforward visual style, combined with the simple animations, creates a positive and welcoming tone that encourages viewers to learn more about the product.
This is a UI Feature Explainer Video for Onboarding, designed to showcase the integration capabilities of a password manager. It's a powerful tool for businesses looking to secure their credentials.
Video Design - The video features a clean and minimalist design, with a predominantly white background. Vibrant color accents highlight key elements, such as the logo and different integrations. Simple animated icons, connected by lines, represent different connections, enhancing the visual appeal and clarifying the message.
The simple and clear animation style effectively communicates the value of the product's integrations. The consistent color scheme, clear visuals, and concise narrative contribute to an engaging tone, encouraging viewers to learn more about the product's potential to enhance their existing security infrastructure.
This is a UI Feature Explainer Video for Onboarding, designed to help employees navigate the app and understand its benefits. The video's clean, modern aesthetic, with bold colors and simplistic graphics, reflects the company's focus on innovation and user-friendliness.
Video Design - The video uses animated diagrams to highlight key functionalities, like travel booking, compliance processes, and real-time clearance. This approach makes the information easily accessible and understandable for the target audience of employees and managers. The animation is smooth and engaging, drawing attention to the app's features.
The video emphasizes user-friendliness and efficiency, conveying a professional and trustworthy tone. The overall design and narrative work together effectively to communicate the benefits of the app.
CoreLogic's Market Trends is a powerful property data solution that gives you deep insights into the New Zealand housing market. It's designed to help businesses make informed decisions, and the video does a great job of showcasing its capabilities.
Video Design - The video starts with a dynamic visual representation of the property market, using line graphs and bar charts. It then zooms in on specific data points with a magnifying glass, giving it a clear UI Feature Explainer Video for Onboarding feel. The video uses simple, concise animations to explain the product's features, like maps of New Zealand that show how you can analyze trends on a regional, TA, or suburb level.
The graphics are modern and visually appealing, with a clean white background and vibrant, colorful elements. This design effectively communicates the product's value and makes it easy for viewers to understand its features and benefits.
CyberArk Endpoint Privilege Manager helps organizations manage privileged access to systems and data. The video showcases how CyberArk integrates with ServiceNow IT Service Management to streamline and automate end user privilege elevation requests.
UI Feature Explainer Video for Onboarding is a powerful tool for showcasing the product's features. It uses an animated visual style, with a clean and modern aesthetic. Bold colors, clear visuals, and simple animations illustrate the key features of the solution.
Video Design - Iconography and animated line elements clearly highlight the flow of information, streamlining user experiences. Clear and concise language makes the product easy to understand for a wider audience. The video uses a calm and informative tone, while animation keeps the video engaging, highlighting the benefits of a secure and efficient solution. This video highlights the integration between the two platforms, demonstrating the value of the partnership, and ultimately showcases the solution's ability to streamline access and improve security.
The US Bank business essentials video is a fantastic example of a UI Feature Explainer Video for Onboarding. It's a clear, concise, and engaging way to introduce new users to the platform. The video effectively showcases the platform's ability to streamline business management tasks, highlighting its efficiency in handling accounts, sending invoices, and monitoring financial performance.
Video Design - The video's design is clean and minimalist, focusing on the platform's core functionalities. This allows viewers to easily grasp the value proposition. Bold colors and clear typography enhance the visual appeal, ensuring that key information is easily digestible. The pacing is well-balanced, providing ample time for viewers to absorb the presented information without feeling overwhelmed.
The video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency.
This video is a powerful example of how to use simple design to explain complex technology. It's a UI Feature Explainer Video for Onboarding that's perfect for showcasing the benefits of digital innovation solutions for businesses in the manufacturing industry. The minimalist style, with its paper-like visuals and clean white backgrounds, creates a light and airy aesthetic that's both inviting and easy to understand.
Video Design - The smooth, deliberate animation paired with simple, clear language and visuals makes complex ideas accessible to a broad audience. The geometric animation style is a smart choice, as it's both visually appealing and effective at explaining complex concepts.
The video's visual style perfectly reflects the objective of highlighting the ease of digital innovation solutions for manufacturers. The clean, minimalist design provides a sense of clarity and organization, making it easy for viewers to understand the message and the impact of the technology.
Cisco is a networking technology company that provides a wide range of products and services to businesses of all sizes. This video is designed to provide an overview of the Catalyst 9100 Access Point. The video highlights the features, benefits, and capabilities of the access point.
Video Design - The video uses a simple and straightforward design. It starts with a close up of the access point and slowly pans to show the various ports and features. It uses minimal text, relying on visuals and clear descriptions. This design makes it an effective UI Feature Explainer Video for Onboarding for users seeking a quick and easy understanding of the access point. The clean, minimalist white background helps to emphasize the product and its features. The use of clear, concise text labels further enhances the video's clarity.
The video's visual style effectively communicates its objective. The clear visuals, combined with concise descriptions, create an engaging and informative experience for the viewer. The overall tone of the video is professional and educational, making it suitable for a variety of audiences, including network administrators, IT professionals, and anyone seeking to learn more about access points. This minimalist design ensures that the focus remains on the product, making it easy to digest the information about the 9100 access point, and the functionality of the hardware.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer onboarding videos can significantly increase user engagement and product adoption by simplifying complex processes and highlighting key features. A well-crafted video can guide new users, reduce support inquiries, and ultimately boost conversions.
What are the different styles of explainer videos, and which one suits my brand's personality?
Different explainer video styles cater to various brand personalities and target audiences. Consider options like:
* Animated: Versatile and engaging, suitable for diverse topics.
* Live-action: Builds trust and connection, ideal for showcasing people and products.
* Whiteboard: Simple and effective for explaining complex concepts.
* Screencast: Perfect for software demos and tutorials.
What is the typical process for creating an explainer video from start to finish?
A typical explainer video production process involves:
* Defining objectives and target audience.
* Developing a script and storyboard.
* Creating visuals and animations.
* Recording voiceover and adding music/sound effects.
* Reviewing, revising, and finalizing the video.
How long does it usually take to produce a high-quality explainer video?
Producing a high-quality explainer video typically takes 3-8 weeks, depending on complexity and revisions. Simpler videos with limited animation can be completed faster.
What is the average cost of producing an explainer video?
Explainer video production costs range from $1,000 for basic animations to $6,000+ for complex, high-end productions. Factors influencing cost include length, style, and animation complexity.
How can I find a reputable explainer video production company?
Look for production companies with a strong portfolio, client testimonials, and a clear understanding of your industry. Request proposals and compare pricing, experience, and creative approach.
What are some best practices for scripting an engaging explainer video?
An engaging explainer video script:
* Focuses on a single core message.
* Uses clear, concise language.
* Tells a compelling story with a relatable problem and solution.
* Incorporates a clear call to action.
How can I incorporate my existing brand assets into my explainer video?
Leverage existing brand assets like logos, color palettes, and fonts to maintain brand consistency and reinforce brand identity within the video.
What are the key elements of a compelling explainer video storyline?
A compelling storyline typically follows a structure like:
* Introduce the problem.
* Present the solution (your product/service).
* Explain the benefits.
* Include a call to action.
How can I use an explainer video to simplify complex concepts for my audience?
Simplify complex concepts by using visuals, metaphors, and analogies. Break down information into digestible chunks and avoid technical jargon.
What is the ideal length for an explainer video to maintain viewer engagement?
The ideal explainer video length is generally 60 seconds to 2 minutes. Keep it concise and focused to maintain viewer engagement.
What are some effective call-to-actions to include in my explainer video?
Effective calls to action are clear, concise, and compelling. Tell viewers exactly what you want them to do (e.g., visit website, sign up for a trial).
How can I make my explainer video memorable and shareable?
Make your video memorable and shareable by using humor, emotional storytelling, or surprising visuals. Ensure it provides value and resonates with your target audience.
What are some common mistakes to avoid when creating an explainer video?
Avoid common mistakes like:
* Overly complex scripts.
* Poor audio/video quality.
* Weak calls to action.
* Lack of focus on the target audience.
How can I use an explainer video to build trust and credibility with my audience?
Build trust and credibility by using accurate information, professional visuals, and a genuine tone. Showcase expertise and build rapport with your audience.
How to plan and optimize Explainer Onboarding Videos?
Simplify Complexity: "The goal is to turn data into information, and information into insight." - Carly Fiorina. Advids applied this principle for a healthcare client. Their complex onboarding process was simplified in an explainer video using clear visuals and concise language. This resulted in a 20% decrease in customer support tickets and a noticeable improvement in user satisfaction.
Actionable: Translate complex information into easily digestible visuals.
Content is King: "Content isn’t King, it’s the Kingdom." - Lee Odden. Advids embraces this philosophy. For an e-commerce client, we created a series of short, engaging onboarding explainer videos showcasing product features and benefits. This content-rich approach boosted product discovery and increased average order value by 15%.
Actionable: Provide valuable content showcasing product features and benefits.
Inspire Action: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt. Advids used this principle to motivate users. For a fitness app client, we created an inspiring onboarding explainer video highlighting the transformative power of their platform. This motivational approach led to a 25% increase in free trial sign-ups.
Actionable: Inspire action by highlighting the positive impact of your product.
Data-Driven Iteration: "Fall in love with the problem, not the solution." - Ben Yoskovitz. Advids applied this to a mobile game client. We analyzed user drop-off points during onboarding and iterated on the explainer video based on this data. This resulted in a 10% increase in user retention after seven days.
Actionable: Analyze user behavior and iterate on onboarding based on data.
Strategic Technology: "IT is now seen as a commodity, a utility, like electricity." - Nicholas Carr. Advids leverages technology strategically. For a financial services client, we integrated interactive elements into their onboarding explainer video, allowing users to choose their own learning path. This personalized, tech-driven approach increased user engagement and knowledge retention.
Actionable: Use technology to enhance the onboarding experience.
Why Advids for Explainer Onboarding Video?
At Advids, we create high-quality, original explainer onboarding videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Transform Your Onboarding with Engaging Animation:
Customized Onboarding Video Solutions: We tailor each explainer onboarding video to perfectly reflect your brand, style, and target audience, ensuring a seamless and engaging onboarding experience. Creative Storytelling for Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with new users and drive desired actions, making onboarding enjoyable and effective. Cutting-Edge Onboarding Video Technology: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impact and enhance user comprehension.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes explainer videos, especially for onboarding, truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise and commitment to quality. Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering dedication to client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision for the perfect onboarding experience is realized. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful onboarding videos that drive results. Onboarding Video Expertise: We've successfully delivered between 185 and 470 explainer onboarding videos, showcasing our specialized expertise in crafting engaging and effective onboarding experiences.
Ready to unlock the potential of Explainer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Onboarding Video?
An explainer onboarding video is a concise and engaging video that introduces new users to your product or service. It aims to provide a clear understanding of what your product does, how it works, and the value it offers. These videos are typically targeted at new users who are just starting out with your product or service. They can also be helpful for existing users who want to learn more about specific features or functionalities.
Explainer onboarding videos are often used to:
Introduce new users to a product or service.
Explain key features and functionalities.
Demonstrate how to use the product or service.
Address common user questions and concerns.
Build trust and credibility with new users.
What do top Explainer Onboarding Videos have in common?
Animated Characters - Visually engaging and memorable.
2D Animation - A cost-effective way to create engaging videos.
Motion Graphics - Visually appealing and dynamic.
Whiteboard Animation - A simple and effective way to explain complex concepts.
Mixed Media - Combines different visual styles for a unique look.
Live Action - Adds a human touch and builds trust.
Stock Footage - Cost-effective way to add visual interest.
Call to Action - Encourages viewers to take the next step.
Visual Storytelling - Captures attention and makes the video more memorable.
Clear and Concise - Easy to understand and follow.
Targeted Messaging - Appeals to the specific needs of the audience.
What makes Explainer Onboarding Video effective?
A thoughtfully designed explainer onboarding video is a powerful tool for engaging new users and setting them up for success. A key element is to create engaging visuals that capture attention and make the information more digestible.
Methods for creating effective explainer onboarding videos include using animation, live-action footage, or screen recordings to demonstrate product features and functionalities. These videos should be concise, clear, and targeted to the specific needs of the audience.
The goal is to make the onboarding process as smooth and enjoyable as possible, leading to increased user engagement and satisfaction.
How long should your Explainer Onboarding Video be?
A well-crafted explainer onboarding video is a powerful tool for engaging new users and setting them up for success. The ideal length depends on the complexity of your product or service and the attention span of your target audience.
Methods for determining the ideal length include considering the amount of information you need to convey, the complexity of your product or service, and the attention span of your target audience. A good rule of thumb is to keep it concise and focused, aiming for a length that is just long enough to cover the essential information.
Pre-Production Questions
What is the primary goal of the video?
What are the key features and functionalities you need to highlight?
What are the common questions or concerns of new users?
What is the attention span of your target audience?
What is the ideal length for your video based on these factors?
What is the best format for your video (e.g., animated, live-action, screencast)?
What is the budget for your video production?
How to create Explainer Onboarding videos?
A well-crafted explainer onboarding video is a powerful tool for engaging new users and setting them up for success. The creation process involves planning, scripting, filming, editing, and promoting your video.
Methods for creating effective explainer onboarding videos include using animation, live-action footage, or screen recordings to demonstrate product features and functionalities. These videos should be concise, clear, and targeted to the specific needs of the audience.
The goal is to make the onboarding process as smooth and enjoyable as possible, leading to increased user engagement and satisfaction.
An effective onboarding video goes beyond simply presenting information; it actively engages viewers and guides them seamlessly through the Onboarding process. To achieve this, consider these key content elements:
Introduce Your Product/Service: Clearly articulate your value proposition. What problem does your product solve, and what benefits does it offer? Instead of just listing features, focus on the positive outcomes users will experience.
Highlight Key Features & Functionalities: Demonstrate how your product works in a concise and engaging manner. Consider using a problem-solution approach, showcasing how specific features address common user needs.
Address Customer Pain Points: Acknowledge common challenges users might face and provide clear solutions. This builds trust and demonstrates empathy.
Include a Clear Call to Action: Guide viewers on what to do next. Whether it's signing up for a trial, exploring specific features, or contacting support, make the next step obvious and easy to take.
Offer Support and Resources: Provide links to helpful resources, FAQs, or contact information. This empowers users to find answers and assistance when needed, fostering a sense of confidence and support.
Onboarding Video Strategies for Product Success
Different types of onboarding videos cater to specific needs and learning styles. Choosing the right format can significantly enhance the effectiveness of your onboarding process.
Animated Onboarding Videos: Ideal for explaining complex concepts or abstract ideas in a visually engaging way. Animation can simplify intricate processes, making them easier to understand and remember.
Live-Action Onboarding Videos: These videos add a personal touch and Build Trust by featuring real people. They are particularly effective for showcasing company culture, introducing team members, or providing testimonials.
Screencast Onboarding Videos: Perfect for demonstrating software or app functionalities step-by-step. Screencasts allow users to see exactly how to navigate the interface and perform specific tasks.
Interactive Onboarding Videos: These videos empower viewers to actively participate in the learning process. By incorporating quizzes, branching scenarios, or clickable elements, you can create a more personalized and engaging experience.
Brand Your Onboarding Video
Visual Style:
Reflect your brand's aesthetic through the video's overall look and feel. Is your brand playful and energetic or sophisticated and minimalist? Let this guide your choice of visuals, animations, and transitions.
Color Palette:
Utilize your brand's color palette consistently throughout the video. This reinforces brand recognition and creates a sense of familiarity.
Typography:
Choose fonts that are legible and align with your brand's personality. Fonts can convey a wide range of emotions, from playful and casual to professional and authoritative.
Music and Sound Effects:
Select music and sound effects that complement the video's mood and message while reflecting your brand's overall tone. Music can evoke specific emotions and enhance the viewer's experience.
Crafting Captivating Onboarding Stories
A strong storyline is the backbone of an engaging onboarding video. It guides viewers through the information, keeps them interested, and leaves a lasting impression.
Start with a Hook: Grab the audience's attention immediately with an intriguing opening. This could be a thought-provoking question, a surprising statistic, or a relatable scenario.
Develop a Clear Narrative: Structure your video with a logical flow, guiding viewers through the onboarding process step-by-step. Consider using a classic Storytelling structure with a beginning, middle, and end.
Use Relatable Characters: If appropriate, incorporate characters that your target audience can identify with. This helps to Personalize the Experience and make the information more relatable.
Include a Satisfying Conclusion: End the video with a Clear Call to Action or a memorable takeaway message. Leave viewers feeling empowered and motivated to take the next step.
Onboarding Videos: A Conversion Catalyst
An onboarding video can be a powerful tool for driving conversions, but it needs to be implemented strategically.
Target the Right Audience: Tailor your video's content and Messaging to the specific needs and interests of your target audience. Consider creating different versions of the video for different segments of your audience.
Optimize for Search Engines: Use relevant keywords in the video title, description, and tags to improve its visibility in search results. This will help more people discover your video organically.
Promote the Video Effectively: Share your video across multiple channels, including your website, social media platforms, email newsletters, and relevant online communities.
Use Compelling Calls to Action: Encourage viewers to take the desired action by including clear and concise calls to action throughout the video and at the end.
Measure Your Onboarding Video Success
Measuring the success of your onboarding video is essential for understanding its impact and making data-driven improvements.
Viewership Metrics: Track the number of views, average watch time, and completion rate. These metrics provide insights into how many people are watching your video and how engaged they are with the content.
Engagement Metrics: Monitor likes, shares, comments, and click-through rates. These metrics indicate how viewers are interacting with your video and whether it's resonating with them.
Conversion Metrics: Track the number of sign-ups, purchases, or other desired actions that occur after viewers watch your video. This helps you understand the video's direct impact on your business goals.
Customer Satisfaction Metrics: Gather feedback from viewers through surveys or polls to assess their overall satisfaction with the onboarding experience. This provides valuable qualitative insights into the video's effectiveness.
Onboarding Videos: The Customer Journey Guide
Onboarding videos can be strategically deployed at various touchpoints in the customer journey to provide timely information and guidance.
Initial Awareness: A short, engaging video can introduce your product or service to potential customers and highlight its key benefits. This can be used on your website homepage or in social media ads.
Product Discovery: Demonstrate key features and functionalities through a more detailed video. This can be included on product pages or in email marketing campaigns.
First-Time Use: Guide new users through the initial setup and usage of your product with a step-by-step video tutorial. This can be embedded within your product interface or sent via email after sign-up.
Ongoing Engagement: Provide tips, tutorials, and support resources through a series of videos. This can be hosted on a dedicated knowledge base or shared through your blog and social media channels.
Crafting Onboarding Videos That Connect
A successful onboarding video not only conveys information effectively but also connects with viewers on an emotional level.
Clear and Concise Messaging: Avoid jargon and technical terms. Use simple language that is easy for your target audience to understand. Focus on the key benefits and takeaways.
Engaging Visuals: Use high-quality visuals, animations, and graphics to Capture Attention and enhance understanding. Visuals can make complex information more digestible and memorable.
Strong Call to Action: Clearly communicate what you want viewers to do next. Use compelling language and visually prominent buttons or links to encourage action.
Personalized Experience: Tailor the video's content and messaging to the specific needs and interests of your target audience. Consider creating different versions of the video for different customer segments.
Extend Your Onboarding Video's Reach
An onboarding video can be a valuable asset in your overall marketing strategy, extending its reach and amplifying its impact.
Use the Video Across Multiple Channels: Embed the video on your website landing pages, share it on social media platforms, include it in email marketing campaigns, and feature it in online advertising.
Create a Cohesive Message: Ensure the video's messaging aligns with your overall Brand Messaging and marketing campaign goals.
Promote the Video Strategically: Use targeted advertising to reach specific audience segments. Promote the Video on Social Media with engaging captions and visuals.
Track Results and Make Adjustments: Monitor key metrics to assess the video's performance across different channels. Use this data to optimize your campaign and improve its effectiveness.
B2B vs B2C: Onboarding Video Strategies
While both B2B and B2C onboarding videos aim to educate and engage viewers, they differ significantly in their target audience, messaging, and overall tone.
B2B Onboarding Videos: These videos typically focus on demonstrating business value, highlighting return on investment (ROI), and showcasing industry-specific solutions. They often feature a more formal tone and professional aesthetic.
B2C Onboarding Videos: These videos emphasize user-friendliness, convenience, and the personal benefits of using the product or service. They tend to be shorter, more visually engaging, and adopt a more casual and conversational tone.
Case Study: GoDaddy's Onboarding Video Integration
Company: GoDaddy
Challenge: GoDaddy, a leading domain registrar and web hosting provider, faced the challenge of onboarding new customers effectively and efficiently. Their traditional onboarding process relied heavily on text-based tutorials and FAQs, which often resulted in customer confusion and frustration.
Solution: GoDaddy implemented a series of Explainer Videos integrated directly into their platform. These videos provided step-by-step guidance on key features and functionalities, making the onboarding process more intuitive and engaging.
Results:
Increased Customer Satisfaction: GoDaddy saw a significant increase in customer satisfaction scores, with users reporting a more positive onboarding experience.
Reduced Support Tickets: The integration of Explainer Videos led to a noticeable decrease in support tickets related to onboarding issues, freeing up customer support agents to focus on more complex inquiries.
Improved User Retention: The streamlined onboarding process contributed to a higher user retention rate, as customers were more likely to stick with GoDaddy's services.
Key Takeaway: Integrating Explainer Videos directly into the platform provides a seamless and engaging onboarding experience, leading to improved customer satisfaction, reduced support costs, and increased user retention.
Case Study: Salesforce's Video Marketing Automation for Scalable Onboarding
Company: Salesforce
Challenge: Salesforce, the leading customer relationship management (CRM) platform, needed to scale its onboarding process to accommodate its growing customer base.
Solution: Salesforce implemented a Video Marketing Automation strategy, using automated email sequences and personalized video content to guide new customers through the onboarding process.
Results:
Improved Onboarding Efficiency: The automated video sequences streamlined the onboarding process, allowing Salesforce to scale its operations without sacrificing quality.
Increased User Engagement: The personalized video content helped to keep users engaged and motivated throughout the onboarding process.
Reduced Support Costs: The automated onboarding process reduced the need for manual support, leading to significant cost savings.
Key Takeaway:Video Marketing Automation can effectively scale the onboarding process, improve user engagement, and reduce support costs.
Case Study: GoDaddy's Video Integration for Website Builder Onboarding
Challenge
GoDaddy, a leading domain registrar and web hosting company, faced a challenge in onboarding new users to its website builder platform. Traditional text-based tutorials and documentation were proving ineffective, leading to high user drop-off rates and low platform adoption.
Solution
GoDaddy implemented a series of Explainer Videos integrated directly into the website builder interface. These videos provided step-by-step guidance on key features and functionalities, making the onboarding process more engaging and intuitive.
Results
The integration of Explainer Videos resulted in a significant increase in user engagement and platform adoption.
Video Completion Rate: 90% of users completed the onboarding video series, compared to a 50% completion rate for text-based tutorials.
User Retention: The number of users who actively used the website builder platform within the first month increased by 25%.
Customer Support Tickets: The number of customer support tickets related to onboarding issues decreased by 30%.
Key Takeaways
By integrating Explainer Videos directly into the website builder interface, GoDaddy made the onboarding process more engaging and effective, leading to improved user retention and reduced support costs.
How explainer onboarding video examples are curated?
We dove deep into explainer onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
