Video Creation Service

30 Explainer Onboarding Video Examples That Accelerate User Adoption

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Explainer Onboarding Video Examples
FAQ
Beyond the Welcome: Video's Impact on User Success
Why Advids for Explainer Onboarding Video?
What is a Explainer Onboarding Video?
What do top Explainer Onboarding Videos have in common?
What makes Explainer Onboarding Video effective?
How long should your Explainer Onboarding Video be?
How to create Explainer Onboarding videos?

Struggling to keep new users engaged after they sign up? You're not alone. Many businesses face the challenge of low user activity following the initial onboarding phase. A powerful solution lies in using video to clarify product features and quickly demonstrate value. This article presents 30 explainer onboarding video examples showcasing how video can transform the initial user journey, using animation and screen capture to boost engagement and drive user success. Explore a variety of approaches and gain insights into the positive impact of video on user adoption. Discover inspiration to enhance your onboarding process.

Video's role in modern marketing:

About 93% of marketers say they've landed new customers due to short video ads on social media.
Around 57% are gearing up to pour more resources into their video efforts this year.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.

Achieve rapid user understanding and increase product adoption through a smooth onboarding experience. Explainer videos are a key tool for guiding users from initial uncertainty to confident product use. We've gathered 30 explainer onboarding video examples that represent a range of creative styles. See how these videos can significantly improve user activation. Let's explore the potential of video to revolutionize your user onboarding.

Explainer Onboarding Video Examples

1. ProSolution

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Duration : 1 minute and 16 seconds

Providing a clear path to outstanding education outcomes hinges on effective information management. ProSolution serves as a central platform, simplifying learner information access, handling inquiries and applications seamlessly, which is crucial for compliance and efficient funding data.

Beyond essential MIS functions like registers and timetables, this solution elevates operations with powerful custom reporting via live dashboards and exportable data, enabling data-driven decisions.

Its integrated design, featured in this interactive product tour video, connects various modules and portfolio solutions effortlessly, providing comprehensive insights for strategic planning and future readiness.

What We Can Learn

Demonstrating a product's core benefits visually can boost viewer purchase intent by fifty percent.


2. Fiix Employee onboarding video

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Duration : 1 minute and 21 seconds

Amidst the tangled web of outdated systems and disconnected processes, where maintenance teams often face immense pressure, watch the visual story unravel. It powerfully depicts chaotic elements settling as Fiix emerges, presenting itself as the essential compass for navigating towards modern maintenance.

Fiix offers welcome structure, helping teams organize assets, ensure critical equipment performance, and remain sharply focused. This transformation allows for streamlined, data-driven decisions, boosting efficiency and connecting systems and teams seamlessly for greater reliability.

Observing their method for managing complexity provides inspiration for tackling other organizational challenges, like developing an effective employee onboarding video. This compelling example showcases how bringing order and clear guidance empowers success.

What We Can Learn

Dynamic text and smooth animated transitions effectively guide viewers through the value offered.


3. TEMASEK User adoption video

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Duration : 1 minute and 24 seconds

Unlock the secret to enduring prosperity by looking beyond the fleeting price tag. TEMASEK presents an investment philosophy that doesn't chase stock fluctuations but builds value like constructing a city, starting with the robust foundation of a company's fundamentals, governance, and business model. This approach offers a refreshing perspective.

Much like choosing a home means assessing the whole neighborhood and potential risks, their process thoroughly considers the broader environment and required returns. This insightful communication through clear visual metaphor functions effectively as a user adoption video, demystifying their distinct, resilient, and forward-looking portfolio strategy aimed at generating stable, sustainable returns for every generation.

What We Can Learn

Demonstrate value propositions clearly through video; viewers retain 95 percent of a message.


4. Toolstation Explain user interface video

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Duration : 1 minute and 29 seconds

Beyond mere light, imagine instantly sculpting your home's feeling. This video showcases smart lighting making beautiful scenes simple, shifting from vibrant energy for parties to tranquil hues for unwinding, demonstrating unparalleled control over ambiance and mood.

These lights integrate seamlessly, automating to match your daily rhythm for effortless living. The clear demonstration serves to explain user interface video functionality, highlighting intuitive control that enhances convenience and peace of mind, transforming everyday lighting into a powerful tool.

What We Can Learn

Demonstrate unique material attributes like durability and feel through dynamic animated visuals increasing engagement up to 65%.


5. Monte Carlo Animated onboarding video

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Duration : 1 minute and 30 seconds

Addressing the persistent challenge of data downtime, where crucial insights are marred by unreliable information, feels deeply relatable. This animated onboarding video effectively visualizes the scale of this problem, highlighting how bad data wastes resources, erodes trust, and leads to significant financial losses and customer churn, impacting decisions companies depend on daily.

Monte Carlo steps in as the leader in data reliability, introducing data observability as the solution. It offers an end-to-end approach, empowering teams to proactively detect and prevent data issues, mirroring the importance placed on application uptime. This shift ensures trustworthy data, enabling confident decision-making and accelerating data adoption.

What We Can Learn

Demonstrate the product empowering a creative professional workflow in any location setting.


6. BairesDev Walkthrough explainer video

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Duration : 1 minute and 46 seconds

Navigating the essential moments of life often feels like traversing a maze of paperwork and disconnected agencies. This video vividly portrays the traditional complexity of interacting with various institutions for key life events, illustrating the frustration caused by fragmented public service approaches.

This walkthrough explainer video offers a compelling vision: event-based services. It beautifully illustrates how connecting these moments allows relevant institutions to proactively initiate processes behind the scenes. The dynamic visual flow depicts transformative data exchange, greatly reducing citizen burden. This serves as an inspiring blueprint for creators tackling complex systems, showcasing the power of clear, connected visualization.

What We Can Learn

Focus on positive impact and future vision fostering deeper emotional connection with viewers.


7. Aviator User journey mapping video

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Duration : 1 minute and 51 seconds

Remember the headache of unhelpful chatbots? Aviator sweeps in as the truly intelligent virtual assistant, powered by Generative AI designed to intuitively understand diverse IT and HR needs. Seamlessly integrating with enterprise content, this smart AI makes past frustrations a distant memory.

It delivers contextually relevant answers tailored precisely to individuals, whether ordering a PC or clarifying location-based holiday policies. Witnessing its ability to navigate these specific scenarios offers compelling insight for any user journey mapping video focused on streamlined support.

Beyond solving immediate problems, this private and secure technology frees teams from tier one tasks, allowing focus on strategic projects. It's inspiring to see AI deliver such a tangible elevation of the user experience and workflow.

What We Can Learn

Present a single data source through animation improving efficiency across the organization.


8. Mint Payments Goal-oriented onboarding video

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Duration : 1 minute and 59 seconds

Juggling disparate payment systems across multiple channels can feel like navigating a tangled mess. This animation brilliantly captures that frustration, visually immersing us in the complex reality businesses face across vendors and platforms before introducing a clear path forward.

Mint Payments emerges as the simplifying force. The video vividly illustrates its single platform consolidating payment acceptance everywhere - in-store, online, or mobile. Beyond explaining features, this functions as a truly effective goal-oriented onboarding video, illustrating the pathway to streamlined operations and increased sales.

Its power lies in seamless integration with both front and back office systems. This capability allows businesses to easily see, accept, and reconcile all transactions, providing clarity and control no matter where business happens. It effectively shows how a unified approach unlocks efficiency.

What We Can Learn

Demonstrate the quick and easy setup process through animation to build viewer confidence immediately.


9. Wonolo User onboarding video

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Duration : 1 minute and 5 seconds

Bridging the gap between businesses needing help and available local talent is the core promise delivered. Wonolo provides a direct path to accessing a skilled pool of pre-screened workers, making the often difficult task of finding help surprisingly straightforward and fast.

The video, which serves as a useful user onboarding video, powerfully illustrates this efficiency. It showcases the intuitive process: quickly posting jobs, using templates, and seeing workers accept rapidly. Businesses gain valuable insight viewing profiles beforehand, fostering reliable connections and the potential to build a trusted team for ongoing needs, highlighting the ease of partnership.

What We Can Learn

Using simple animated forms makes abstract corporate principles feel relatable.


10. Visa Direct Product feature explanation video

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Duration : 2 minutes and 23 seconds

Moving past outdated payment delays, this animated product feature explanation video expertly details how Visa Direct redefines money movement. It powerfully conveys the shift to a push payment platform, delivering funds swiftly and securely directly to billions of eligible debit card accounts globally, a relief for both businesses and individuals needing fast payouts.

The visually clean presentation brilliantly untangles a complex financial concept, highlighting its widespread applications from gig work to insurance claims. This innovative system offers a flexible, trusted solution, promising significant gains and expanded reach for those ready to embrace modern, immediate payment capabilities worldwide.

What We Can Learn

Gain highest level control over vehicle usage improving asset utilization by 18 percent.


11. Justice Interactive onboarding explainer

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Duration : 2 minutes and 40 seconds

Confronting deep societal wounds requires more than time; it demands a clear understanding of difficult truths. Justice info.net tackles this vital work by emphasizing information as a bridge towards reconciliation, illustrating the struggle through powerful animations of division and precarious foundations. The visual storytelling immediately captures the weight and urgency of addressing past violence and injustice.

Credibility is paramount, demonstrated by the careful separation of facts from opinion and the importance of trust built on this foundation. The video's commitment to representing diverse perspectives, from victims to defense, provides a comprehensive and necessary view for genuine dialogue. This clear, layered explanation serves as an excellent example of an interactive onboarding explainer about complex social issues, inspiring thoughtful approaches to communication aimed at healing and collective memory.

What We Can Learn

Demonstrate the seamless flexibility to change visual settings and environments effortlessly and instantly.


12. 7SHIFTS Customer onboarding video

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Duration : 31 seconds

Navigating the tangled demands of restaurant team management is visually captured, immediately resonating with anyone buried in communication and scheduling chaos. The video brilliantly depicts the familiar struggle, setting the stage for a transformative solution.

A sense of relief washes over as 7SHIFTS steps in, presenting a clear, centralized platform. The demonstration of effortlessly building schedules and uniting teams visually reinforces the promise of efficiency and control, making it an inspiring customer onboarding video for achieving operational harmony.

What We Can Learn

Demonstrate the efficient installation process saving time and resources by over 30 percent.


13. Renasant Reduce product friction video

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Duration : 31 seconds

Moving beyond just holding money, this animated spot presents Renasant Rewards Extra as a dynamic financial tool. Its vibrant, graphic style immediately sets it apart from traditional bank advertising, capturing attention with its energetic visuals.

The video highlights tangible, everyday benefits like roadside assistance, cell phone protection, and retail savings, effectively demonstrating how the account provides value beyond simple transactions. By visualizing common hassles being easily overcome, this functions as a compelling reduce product friction video.

This inspiring approach demystifies the value proposition, showing how meeting simple qualifications unlocks significant rewards, making a powerful case for seeking an account that genuinely offers "extra" in practical, relatable ways for daily life.

What We Can Learn

Demonstrate the wide range of video applications to reinforce value for diverse business goals.


14. Cloudflare Platform Training onboarding video

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Duration : 31 seconds

Launching digital endeavors finds a robust partner in Cloudflare. This video beautifully illustrates how one unified platform streamlines the journey, handling foundational needs like domain registration and enabling complex application development with ease. The animated visuals clearly demystify technical steps, suggesting a user experience designed for straightforwardness from the outset.

The demonstration moves beyond basic setup to showcase advanced capabilities like delivering serverless applications and ensuring peak performance with global network reach. It underscores inherent security benefits, promising essential unmetered protection, making the path to building your dream feel secure. Grasping this breadth of functionality feels surprisingly approachable, much like a clear training onboarding video would make getting started simple.

What We Can Learn

Demonstrate user interaction with features to build connection and understanding.


15. Kentucky Customer success video

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Duration : 32 seconds

Beginning with vivid animated stories highlighting healthcare struggles, kynect by Kentucky effectively captures the diverse challenges everyday residents face. It depicts common difficulties like lacking regular checkups or affording medicine, grounding the message in real life.

This powerful narrative effectively builds empathy before introducing the platform as the hopeful answer, promising quality coverage for all. It serves as a compelling customer success video, demonstrating the human need and its vital role in meeting it.

The accessible animation style humanizes complex policy, making the solution feel attainable. This creative approach offers a valuable lesson on grounding effective video communication in audience empathy and real-life impact.

What We Can Learn

Demonstrate transformation by showing progress over time proving the enduring value of your work.


16. eSentire Product demo video

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Duration : 34 seconds

Navigating the intricate landscape of cyber threats demands a clear vision. Dynamic visuals featuring abstract glowing cubes and complex connecting lines abstractly portray the vast digital attack surface organizations must protect, effectively establishing the scale of security challenges.

This complexity necessitates a proactive defense. Beyond mere monitoring, the managed detection and response approach highlighted in this product demo video emphasizes stopping threats before they cause harm. The imagery shifts to a clear, unified form, illustrating how MDR capability delivers complete remediation, providing crucial peace of mind.

What We Can Learn

Demonstrating accurate spatial sound reproduction enhances content immersion potentially boosting average view duration by 15%


17. NordVPN How-to explainer video

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Duration : 3 minutes and 11 seconds

Navigating online privacy tools feels simpler after watching this clear how-to explainer video, expertly contrasting proxies and VPNs. It vividly explains the core technical difference proxies working per application versus VPNs encrypting all device traffic a crucial starting point for digital awareness.

The video's power comes from its insightful visual storytelling, revealing why a VPN offers a superior shield. Encrypting your data before it leaves your device is vividly shown preventing prying eyes. NordVPN's added layers, like blocking malware and trackers, translate into real protection from insidious online threats. This effectively makes the abstract concept of security feel tangible and essential for anyone online.

More than just listing features, it powerfully conveys the privacy stakes involved, particularly highlighting the hidden cost of free services. It makes a compelling case for choosing a solution that truly safeguards your digital footprint. This example offers valuable lessons on using visual simplicity and impactful messaging to demystify complex technology and inspire users to prioritize their online safety effectively.

What We Can Learn

Visualizing the step by step service journey helps the audience grasp the solution easily.


18. AWS Boost user confidence video

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Duration : 3 minutes and 12 seconds

Unlocking boundless digital potential, the AWS platform stands as a testament to immense scale and a rich ecosystem of services. The video quickly emphasizes global reach and significant trust placed by countless organizations on its critical infrastructure.

Showcasing a vast array of tools, from core computing and storage to cutting-edge machine learning and IoT, the narrative illustrates the flexibility to build anything imaginable. On-demand delivery and pay-as-you-go pricing make it an agile, cost-effective environment for innovation.

Underpinning this capability is a robust, secure global network and unmatched operational expertise. This unwavering reliability and deep experience makes it a boost user confidence video, inspiring others to leverage its full potential and transform their vision.

What We Can Learn

Demonstrate versatility across platforms and media to highlight broad applicability and value for audience needs.


19. GoDaddy First-run experience video

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Duration : 40 seconds

From spark of an idea to online presence unfolds beautifully. This first-run experience video demonstrates how GoDaddy Airo accelerates that crucial initial step. It shows a user quickly finding a domain and generating a brand identity, bypassing typical hurdles with striking speed.

The most compelling part is the sense of empowered creativity. The user feels like she is playing, not struggling. This highlights the intuitive design, offering a frictionless journey that allows her to instantly push her business vision forward, embodying the 'I can do this' feeling.

What We Can Learn

Demonstrate two decades of relentless innovation building trust and credibility with viewers effectively.


20. Karma Software onboarding video

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Duration : 51 seconds

Visualizing a smoother workplace dialogue, the Karma application offers a concise software onboarding video. It efficiently walks through the mobile interface, demonstrating the quick path users take to provide immediate feedback and acknowledge colleagues effortlessly.

This focused presentation highlights how simple steps empower connection, showing selecting individuals, choosing feedback types, adding detail with comments or attachments, and assigning value easily. The demonstration makes fostering positive team interaction feel remarkably straightforward and achievable.

What We Can Learn

Visualizing integrated functions clearly helps viewers grasp platform power boosting comprehension by 65 percent.


21. Fire TV New user welcome video

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Duration : 56 seconds

Enjoying seamless home control becomes simple with guidance like this. This video offers a visually intuitive guide for pairing a Fire TV remote with the Echo Show 15. Rather than just listing steps, it actively shows the crucial on-screen confirmation, making the process feel remarkably approachable.

This instructional style vividly highlights design focused on user confidence. It demystifies device integration, showing new users how easily expanded viewing features become accessible on their Echo Show screen, proving powerful connectivity is genuinely within reach right from the start.

An effective new user welcome video like this excels by making setup simple and inspiring. It serves as a prime example of how clear visual communication transforms technical tasks into easily achievable steps, valuable for any content creator.

What We Can Learn

Demonstrate user interaction unlocking a world of rich digital content boosting engagement by over 30%.


22. Kong User self-service video

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Duration : 57 seconds

Success in navigating modern challenges, from boardrooms to battlefields, hinges on informed decisions, a crucial reality explored through the compelling analogy of conflict and the struggles of species big and small.

The transformation from raw data chaos, depicted vividly, into strategic insight is presented as the path to prevailing. Empowering users to navigate these complex data landscapes effectively, this user self-service video introduces Kong's 'Connectivity & Conflict' blog series, revealing why mastering data matters for achieving strategic advantage.

What We Can Learn

Use abstract visuals and dynamic transitions to effectively convey complex, interconnected ideas.


23. Cegid Explain key concepts video

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Duration : 58 seconds

Navigating the complexities of retail operations finds clear direction here. Cegid Retail Y2 empowers customers daily through an integral suite of free tools, cultivating profound autonomy and seamless progression.

Comprehensive online documentation, insightful Q&As, and an e-learning offer for five users per company build proficiency. These integrated resources provide tools that explain key concepts video, nurturing user skills and best practice adoption. This approach inspires effective communication for video projects.

What We Can Learn

Demonstrate versatile ability to handle challenging voyages and sophisticated harbor visits beautifully.


24. Rippling Highlight core features video

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Duration : 1 minute and 59 seconds

Bridging the chasm of managing global teams across disparate systems is a business Everest. This video cuts through that complexity, presenting a single, cohesive path forward where scattered operations become unified.

As a highlight core features video, it vividly demonstrates the power of integrating previously separate functions. Seamless global hiring adapts effortlessly to local needs. Payroll runs across borders, automating complex tax filings. Essential tools like expense and device management are brought into one place, simplifying workflows immensely.

With employee data as its foundation, Rippling automates policies, permissions, and approvals, freeing teams from manual administrative burdens. This deep integration offers powerful, real-time insights into the entire workforce, providing clarity and control that inspires strategic decision-making.

What We Can Learn

Video retains viewer attention with messages up to 95 percent more retained than text.


25. MAPEI Tutorial explainer video

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Duration : 2 minutes and 27 seconds

Building visions that span continents requires more than materials; it demands a legacy of innovation. MAPEI, founded on this principle in 1937, translates ambitious projects into reality, from towering skylines to essential infrastructure, showcasing a global commitment to the future of construction.

Their dedication extends beyond products to comprehensive solutions, driven by rigorous R&D and a focus on sustainability. MAPEI empowers professionals through on-site expertise and educational resources like tutorial explainer video content, supporting builders worldwide in tackling complex challenges and contributing to projects that shape our world.

This long-standing partnership with the industry preserves the structures of the past while building icons for tomorrow, demonstrating MAPEI's role as a reliable presence wherever construction takes shape.

What We Can Learn

Demonstrate versatile internal configuration options through clear visuals supporting various component setups.


26. Extentia Product adoption video

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Duration : 31 seconds

For financial institutions charting a path forward, this video vividly illustrates true reinvention. It powerfully shows how embracing generative generative AI streamlines massive data complexity, leading to dramatically more efficient, wiser, and faster operations. The dynamic visuals symbolize unlocking complex data into clear pathways for understanding.

This strategic approach frees employees to focus on strategic growth, gaining capacity to uncover and seize new business opportunities. Extentia presents this vision compellingly, making this a truly insightful product adoption video that inspires viewers to imagine their own future potential with technological advancement.

What We Can Learn

Employ visually appealing product mockups to make customization possibilities tangible for everyone.


27. LGIM SaaS onboarding video

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Duration : 1 minute and 58 seconds

Cutting through today's marketing noise feels overwhelming, with countless brands vying for attention. This video unveils a smarter path, demonstrating how personal, relevant communication becomes not just possible, but remarkably simple.

Encounter U, a marketing automation solution positioned as the antidote to complexity. The video compellingly presents its streamlined approach, showing how effortless it is to manage databases and deliver cross-media messages quickly and affordably across platforms like email, web, and social media. This effective saas onboarding video makes the intricate process feel intuitive.

The demonstration builds confidence, illustrating how U's ease of use translates directly into higher delivery rates, increased open rates, and significant time savings, proving that powerful results can stem from simplified solutions.

What We Can Learn

Leverage automated avatars and text-to-speech voices to create consistent customer service videos efficiently scaling support.


28. Bugcrowd Reduce customer confusion video

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Duration : 1 minute and 58 seconds

Unseen threats constantly emerge within an organization's expanding digital footprint. Attackers relentlessly probe for unknown assets defenders haven't yet prioritized. This vast, dynamic attack surface, vividly shown as vulnerable points around buildings, presents a critical blind spot needing urgent attention.

Attack Surface Management leverages unique crowd-enabled workflows, pairing contextual intelligence and analytics with essential human ingenuity. This proactive approach uncovers hidden risks, functioning as a reduce customer confusion video by making the path to securing priority findings faster and easier, restoring crucial control in the complex security landscape.

What We Can Learn

Demonstrating a 5X increase in conversion rates through clear visuals proves technology impact.


29. easyfinancial Product onboarding video

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Duration : 14 seconds

A sense of possibility emerges for those feeling the weight of financial pressure, presented through gentle, simple animation. This visual approach deliberately calms, showing a hand transforming into a clear path, symbolizing guidance through challenges.

easyfinancial offers securing a personal loan up to $45,000, with the video functioning effectively as a product onboarding video. It highlights the quick online application process, promising rapid relief and peace of mind for viewers.

Crucially, the message extends beyond immediate help. It shows how the service empowers individuals to rebuild credit for tomorrow, offering a powerful vision of recovery and a stronger financial future. It inspires confidence.

What We Can Learn

Demonstrate the conversational interface visually ensuring maximum accessibility and intuitive user interaction.


30. Twilio New user guidance video

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Duration : 16 seconds

Powerfully demonstrates how customer connection flows seamlessly across every channel. This vibrant animation vividly illustrates a single, central pipeline consolidating chat, SMS, MMS, and WhatsApp interactions. The visual of channels converging highlights the power of this unified approach.

Acting as a concise new user guidance video, it demystifies multi-channel communication by presenting a unified approach through a single Twilio API. The direct emphasis on building more meaningful customer connections provides instantly clear value for both developers and businesses.

For other creators, this offers a clear blueprint for articulating technical value by focusing on the user benefit. It stands as an inspiring example of how focused animation communicates complex ideas powerfully and effectively.

What We Can Learn

Start with a bold statement about the future or change to immediately hook viewers attention.


FAQ

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How can an explainer onboarding video clarify initial product use?

Clarify initial product use by showcasing key features and workflows through concise, engaging video demonstrations, replacing lengthy text tutorials.

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How can I visually simplify complex onboarding steps in my video?

Simplify complex onboarding by breaking down steps into digestible visuals, using clear animations, concise on-screen text, and intuitive progression.

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How can my video motivate user completion of the onboarding process?

Motivate onboarding completion by highlighting product value, showcasing benefits, and celebrating milestones, fostering user engagement and encouraging progress.

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How does animation specifically benefit onboarding video engagement?

Animation enhances onboarding by capturing attention, simplifying complex concepts, and adding personality, making the experience more memorable and engaging.

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How can I adapt existing content for my onboarding video?

Adapt existing content for onboarding videos by repurposing written materials into concise scripts, enhancing them with visuals and animations for greater impact.

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How can I showcase company culture effectively in my onboarding video?

Showcase company culture by integrating team introductions, behind-the-scenes glimpses, or value highlights within the onboarding narrative, creating a welcoming atmosphere.

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How can my video address common user onboarding pain points?

Address common onboarding pain points by anticipating user challenges and providing clear solutions within the video, minimizing frustration and promoting a positive experience.

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How can I craft a compelling call to action in my onboarding video to drive desired user behavior?

Craft a compelling call to action by clearly defining the next step for users, whether it's exploring features, completing profiles, or starting trials, driving desired behavior.

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How can video personalize user onboarding experiences?

Personalize onboarding experiences by tailoring video content to specific user segments, addressing their unique needs and goals for increased relevance and engagement.

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How can I use visual metaphors effectively in my onboarding video?

Employ visual metaphors to simplify complex ideas by associating them with familiar concepts, making the onboarding process more intuitive and memorable.

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How can humor enhance my onboarding video without being unprofessional?

Humor can enhance onboarding videos by adding a lighthearted touch, but maintain professionalism and ensure it aligns with your brand and target audience.

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How do successful companies use demos for customer onboarding?

Effective demos guide users through key product features during onboarding, showcasing practical applications and demonstrating value to encourage adoption.

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How can I apply visual storytelling to my onboarding video's narrative?

Apply visual storytelling by crafting a narrative arc with a clear beginning, middle, and end, using visuals and animations to convey information and evoke emotion.

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What makes an explainer onboarding video truly successful?

Successful onboarding videos are concise, engaging, informative, and motivate users to complete the process and explore the product further. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.

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What are the ideal lengths for onboarding videos based on user segment or product complexity?

Ideal onboarding video lengths vary based on product complexity and user segment, ranging from under 2 minutes for simple products to up to 5 minutes for more complex ones.



Beyond the Welcome: Video's Impact on User Success


While a well-crafted Explainer Onboarding Video successfully introduces new users to initial features and value, its impact extends far beyond the welcome screen. These dynamic tools become powerful assets in fostering deeper user success and cultivating lasting engagement with a product or service. They significantly boost user retention and drive productivity gains for individuals navigating new platforms or roles. Users consistently express a strong preference for video when learning how products work, finding that visual explanations simplify complex concepts faster than text alone, dramatically reducing the initial learning friction.

Video also plays a crucial role in building trust and confidence. Seeing how something works visually, often with relatable scenarios or characters, creates an emotional connection and makes the product feel more approachable. The ability to rewatch sections provides users with an invaluable, always-available reference guide as they explore features and workflows at their own pace. Personalizing video content based on user segments or specific goals ensures the message resonates directly with their needs, guiding them more effectively through their unique journey. Strategic placement, like embedding videos directly within the application interface or a knowledge base, provides just-in-time support exactly when users need it most.

Micro-videos become indispensable for feature adoption and keeping existing users informed about updates. These short, targeted clips highlight specific functionalities or changes, preventing confusion and encouraging exploration. Ensuring video content has robust accessibility features like captions and audio descriptions is not just inclusive, it expands reach and improves comprehension for a wider audience. Leveraging data analytics provides critical insights, showing where users drop off or rewatch, enabling continuous optimization of the content to enhance its effectiveness over time.

  • They act as a scalable, cost-effective resource, replacing costly one-on-one training sessions with reusable content that delivers consistent information every time.

  • Incorporating interactive elements, like quick knowledge checks, helps reinforce learning and confirms user understanding throughout the onboarding experience.

  • Videos strategically placed within the product dashboard guide users contextually as they navigate unfamiliar areas, reducing fumbling and frustration.

  • Using storytelling techniques and introducing support teams builds a human connection, making users feel supported and less likely to abandon if they encounter challenges.


  • Ultimately, video transforms onboarding from a mere setup process into an empowering educational experience. It equips users with the knowledge and confidence needed not just to start, but to thrive with the product, fostering a loyal and engaged user base.


    Why Advids for Explainer Onboarding Video?


    At Advids, we create high-quality, original explainer onboarding videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.

    Transform Your Onboarding with Engaging Animation:

    Customized Onboarding Video Solutions: We tailor each explainer onboarding video to perfectly reflect your brand, style, and target audience, ensuring a seamless and engaging onboarding experience.
    Creative Storytelling for Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with new users and drive desired actions, making onboarding enjoyable and effective.
    Cutting-Edge Onboarding Video Technology: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impact and enhance user comprehension.

    Experience and Expertise You Can Rely On:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes explainer videos, especially for onboarding, truly effective.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise and commitment to quality.
    Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering dedication to client satisfaction.

    A Collaborative Approach to Onboarding Success:

    Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision for the perfect onboarding experience is realized.
    Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful onboarding videos that drive results.
    Onboarding Video Expertise: We've successfully delivered between 185 and 470 explainer onboarding videos, showcasing our specialized expertise in crafting engaging and effective onboarding experiences.


    Ready to unlock the potential of Explainer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Explainer Onboarding Video?


    An explainer onboarding video is a concise and engaging video that introduces new users to your product or service. It aims to provide a clear understanding of what your product does, how it works, and the value it offers. These videos are typically targeted at new users who are just starting out with your product or service. They can also be helpful for existing users who want to learn more about specific features or functionalities.

    Explainer onboarding videos are often used to:

    • Introduce new users to a product or service.
    • Explain key features and functionalities.
    • Demonstrate how to use the product or service.
    • Address common user questions and concerns.
    • Build trust and credibility with new users.


    What do top Explainer Onboarding Videos have in common?


    Mastering explainer onboarding videos requires a strategic approach focusing on user needs and clear communication.

    Ideal User Profile - Deeply understand your audience's demographics, needs, and motivations. target their specific pain points .

    • Narrative Structure - employ a three-act structure : setup, conflict, resolution. build emotional connection .
    • Visual Design - use high-quality visuals and animations; maintain a consistent brand aesthetic . Prioritize clarity.
    • problem-solution approach - Show, don't just tell. Use visuals to demonstrate the problem and solution.
    • User Journey Mapping - Create a smooth, intuitive flow. Highlight ease of use and user-friendliness.
    • Core Functionality - Showcase only the most essential features. prioritize value and impact .
    • Visual Style Guide - Maintain a consistent visual language. Use color palettes and typography effectively.
    • Clear Communication - Use concise, impactful language. Avoid jargon and technical terms.
    • Engagement Strategy - Use strong calls to action. Guide viewers towards desired behavior.
    • Performance Measurement - Track viewership, engagement, and conversions. Optimize based on data.


    What makes Explainer Onboarding Video effective?


    clarifying complex processes through relatable visual analogies and subtle animations is crucial. Integrating animation, live-action, and screen recordings should highlight specific product features. These videos must directly address specific user needs and challenges.

    Craft a clear and concise narrative to guide users through the onboarding experience. include clear calls to action throughout to encourage interaction. Ultimately, increasing user engagement and retention is the primary objective.

    Accessibility is paramount, ensuring the video includes closed captions and audio descriptions. Continuous improvement based on user feedback is crucial for optimal effectiveness.


    How long should your Explainer Onboarding Video be?


    Optimize explainer onboarding video length for maximum impact by aligning video type, content, and viewer engagement stage.

    Pre-production Considerations for Determining Video Length:

    • What's the core onboarding message?
    • Who's the ideal user profile?
    • How many steps need explaining?
    • What's the software's complexity?
    • Which platform will host the video?
    • What visual style best suits the brand?
    • What's the desired user journey?

    Explainer onboarding video length guide

    Explainer Onboarding TypesVideo LengthUse CaseFunnel
    Animated Screen Recording45-90 secondsShow software features, highlight key actions, concise and engaging, uses clear UIAwareness/Consideration
    2D Animation60-120 secondsExplain complex processes simply, visually appealing, diverse style options availableConsideration/Decision
    Explainer Video60-120 secondsComprehensive overview, multiple styles (e.g., whiteboard, cartoon), strong narrativeAwareness/Consideration/Decision
    Kinetic Typography30-60 secondsHighlight key messages, impactful, short and memorable, ideal for concise onboardingAwareness/Consideration
    Motion Graphics45-90 secondsVisually engaging, abstract concepts, modern and sleek, impactful brand messagingAwareness/Consideration


    How to create Explainer Onboarding videos?


    Crafting compelling explainer onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that engage users and drive results.

    * Target Audience - Deep user persona research ensures the video's tone, language, and visuals resonate, maximizing engagement.

    • Video Goals - Measurable goals (e.g., 20% increase in app downloads) ensure the video's effectiveness can be accurately assessed.
    • Scriptwriting - Storyboarding helps visualize the flow, ensuring a clear, concise narrative that guides users seamlessly.
    • Style Selection - Style choice (e.g., minimalist animation for complex software) should enhance understanding and brand consistency.
    • Asset Gathering - High-quality assets (e.g., professional voiceover) create a polished, professional video that builds trust.
    • Video Shooting - Professional lighting and camera work create a visually appealing video that enhances the product's presentation.
    • VFX/Animation - Micro-interactions and subtle animations highlight key features and improve user comprehension.
    • Music/Sound Design - Strategic sound design (e.g., upbeat music for positive messaging) enhances the emotional impact and memorability.
    • Video Editing - Dynamic pacing and smooth transitions maintain viewer engagement and ensure a clear, concise message.
    • CTA Inclusion - A prominent, clear CTA (e.g., button overlay) guides viewers to the next step, maximizing conversion rates.


    The Onboarding Video Production Process


    Crafting engaging onboarding videos involves a structured approach. Let's delve into the production process, drawing inspiration from successful product onboarding video examples.

    We begin with script development, crafting a compelling narrative that resonates with our target audience. This is where we translate our pre-production planning into a clear, concise story. Next, we visualize the video's flow through storyboarding, ensuring a cohesive and engaging narrative. This step is crucial for both live-action and onboarding animation videos.

    Thinking about visual style is next. We consider our brand, target audience, and the message we want to convey. Onboarding animation videos are particularly useful for explaining complex software features, while service overview videos can enhance customer support. We then move into production, focusing on high-quality visuals and audio. This includes professional voiceover, music, and sound design, as well as careful attention to lighting and camera work if we're using live-action. The best explainer video examples often excel in these areas.

    • Scriptwriting: Translate your plan into a compelling narrative.
    • Storyboarding: Visualize the video's flow and ensure narrative cohesion.
    • Visual Style: Choose a style that aligns with your brand and message.
    • Production: Focus on high-quality visuals and audio.

    Finally, we move into post-production, where skillful editing brings our video to life. We ensure a dynamic pace, smooth transitions, and a clear call to action. Throughout the process, we seek feedback and iterate based on performance data. This continuous improvement helps us create even more effective onboarding videos in the future.


    Choosing the Right Explainer Video Style


    Having explored various onboarding examples, let's discuss finding the perfect style for your video. This crucial step ensures your message resonates with your audience and drives the desired actions. Consider your brand's personality, your target audience, and the complexity of your product. Are you aiming for a sleek, modern feel or a more playful, approachable vibe? Thinking about these factors will guide you towards the most effective style.

    Remember, the goal is to create an engaging experience that seamlessly guides users through your onboarding process. Let's explore some key considerations.

    • Think about your target audience. Are they tech-savvy or beginners? Visual learners or auditory learners? Tailor your style to their preferences. For instance, app demo videos using screen recordings and voiceovers can be highly effective for showcasing functionality in a user-friendly way.
    • Consider your product's complexity. If you're explaining intricate software, onboarding animation examples can simplify complex processes. For simpler products, a minimalist approach might be more suitable.
    • Reflect your brand's personality. Your video style should align with your overall brand aesthetic and values. Consistency is key.
    • Explore different styles. From kinetic typography to 2D animation, the possibilities are endless. Looking at onboarding video examples software can provide inspiration and help you visualize different approaches. Software tutorial videos, for example, often employ screen recordings with annotations to highlight key features.

    By carefully considering these factors, you can choose a style that enhances your message and creates a memorable onboarding experience for your users.


    Animation Styles for Onboarding Videos


    Navigating the world of animation styles can feel overwhelming. Let's explore some popular choices and how they can elevate your onboarding videos. Remember, the best style depends on your specific product, target audience, and onboarding goals.

    Think about what resonates with your brand and the message you want to convey. A playful cartoon style might suit a younger audience, while a minimalist approach could be ideal for complex software. Consider using customer onboarding video examples for inspiration.

    • 2D animation offers a versatile and cost-effective solution, perfect for simplifying complex concepts and creating engaging narratives. Imagine explaining a multi-step process with ease, just like in those explainer video examples SaaS companies use.
    • Whiteboard animation's simplicity can be incredibly effective for breaking down processes step-by-step. Think of it as a visual guide, leading your users through each stage of onboarding.
    • Motion graphics are your go-to for dynamic visuals and impactful brand messaging. They're perfect for product introduction videos, grabbing attention and highlighting key selling points.
    • feature explainer videos often benefit from screencast recordings, showcasing your software's UI/UX in action. This allows users to see exactly how your product works, making onboarding smoother and more intuitive.

    By carefully considering these animation styles, you can create onboarding videos that not only inform but also captivate your audience, leading to higher engagement and ultimately, a more successful onboarding experience.


    How explainer onboarding video examples are curated?


    We dove deep into explainer onboarding videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic explainer onboarding videos showcasing real-world applications .
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure assessing storyline clarity , flow, message effectiveness.
    6.Call to Action examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow.
    7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive onboarding experience.
    8.Performance Metrics utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. product demos
    3. customer onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, explainer onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21%)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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