Struggling with low user engagement after onboarding? You're not alone. Explainer videos are proven to significantly boost user adoption by simplifying complex product features and showcasing value instantly. This article unveils 30 compelling examples of how these videos transform the onboarding experience, leveraging animation and screen recording to maximize engagement and drive user success. Explore these diverse examples and discover data-backed insights into their impact. Find the perfect inspiration to revolutionize your onboarding process.
Video's role in modern marketing:
About 93% of marketers say they've landed new customers due to short video ads on social media.
Around 57% are gearing up to pour more resources into their video efforts this year.
A staggering 97% of marketers state that video has helped increase user understanding of their product or service, while 76% say that it has helped them increase sales and revenue.
Unlock rapid user proficiency and boost product adoption with a seamless onboarding experience. Explainer videos are your secret weapon for guiding users from confusion to confident mastery. We've curated 30 exceptional examples of engaging explainer onboarding videos across a spectrum of creative approaches. Witness how these videos dramatically improve conversion rates. Let's unlock the potential of explainer videos!
Collaboration made easy. This explainer onboarding video for Confluence Cloud expertly guides viewers through its features, showcasing an intuitive interface and seamless workflow. The video's clear demonstrations of page creation, real-time collaboration, and mobile accessibility make the software immediately appealing.
Confluence Cloud's ability to embed external content and its robust commenting features are highlighted, emphasizing its value for project management. The video is short and impactful, leaving viewers wanting to learn more about this powerful collaboration tool.
What We Can Learn
Clearly show how your product's features solve specific user problems to drive faster adoption.
Visually stunning, this explainer onboarding video immediately highlights the problem of wasted hot water. The animation cleverly demonstrates the CombiSave valve's solution, concisely showing its ease of installation and significant savings.
The video's impactful visuals and clear messaging make it highly effective. It successfully communicates the benefits of the CombiSave valve, leaving viewers wanting to learn more.
What We Can Learn
Animate key product features to clearly show their benefits and inspire viewer adoption.
Compelling visuals transform this explainer onboarding video. The innovative train network analogy, representing the central nervous system, simplifies complex information. This makes the video accessible to various audiences, including people with MS and healthcare professionals.
Roche's dedication to research is effectively communicated through vibrant imagery of test tubes and biomarkers. The video's clear, concise delivery, combined with engaging visuals, makes it a powerful tool for medical communication.
What We Can Learn
Clear visuals and calm narration build trust, boosting viewer understanding.
How does Orchid achieve such robust online privacy? This explainer onboarding video uses clever animation to break down complex technology, making it easy to understand. The visuals are clear and concise, focusing on the key aspects of Orchid's multi-hop encryption and the role of the OXT token.
The partnership with Coinbase is subtly integrated, adding credibility. The video's overall aesthetic is clean and modern, making it visually appealing and easy to follow. It's a great example of how to effectively communicate complex information to a tech-savvy audience.
What We Can Learn
Combine informative content with an attractive aesthetic to create a compelling experience, fostering trust.
Effective communication is key, and Cegid's video achieves this brilliantly. The animated mountain-climbing sequence, symbolizing overcoming challenges, is memorable. The clean design and vibrant colors are visually appealing.
This explainer onboarding video efficiently communicates three support solutions: online documentation, FAQs, and an e-learning platform, all accessible to five employees. The video's brevity and clear visuals make it highly effective for its target audience of Cegid Retail Y2 users.
What We Can Learn
Let your characters guide users. this creates a welcoming and informative experience.
DEUTZ's concise explainer onboarding video immediately grabs attention with its striking visuals. The clean animation style, coupled with a smart use of color, effectively communicates the complex process of e-fuel production and its benefits.
The video's success lies in its ability to simplify complex concepts, making the transition to sustainable energy solutions easily understandable. It's a great example of how to create an engaging and informative explainer video.
What We Can Learn
Craft a clear visual narrative. viewers will understand complex topics easily.
Sophisticated visuals immediately capture attention in this explainer onboarding video. The use of dynamic animations and a calming blue color scheme effectively communicates trust and technological sophistication. Data transactions and system integrations are presented with clarity and impact.
OpenText's value proposition is powerfully presented through strategic visuals, such as a pie chart and a checklist, highlighting key benefits. The concise and impactful design ensures the message resonates with viewers.
What We Can Learn
Focus on the "aha!" moment. make the value proposition immediately obvious.
8. Planning in a Box Minimalist Onboarding Explainer
Impressive animations immediately engage, showcasing 1Password's device integration. The explainer onboarding video's dark blue aesthetic creates a sleek, modern feel, perfectly complementing the software's ease of use and security features. Clear screen recordings and polished glassmorphism UI depictions enhance understanding.
The video's concise delivery of complex information is a triumph. Visual demonstrations and narration work together seamlessly, making even advanced features like Watchtower accessible to Mac users and businesses. The overall impact is highly effective in showcasing 1Password's capabilities.
What We Can Learn
A clear visual metaphor makes your product's value instantly clear, driving adoption.
Clever visuals make this explainer onboarding video a delight to watch. The animation style is perfect for conveying complex gardening information simply. Each tip is concise and memorable, aided by clear visuals and text.
The video's pacing is superb, covering various watering techniques without feeling rushed. The bright, stylized graphics are visually appealing and enhance understanding. The subtle Miracle-Gro website promotion is effective, providing a clear next step for viewers.
What We Can Learn
Bright colors and simple animation make learning fun, boosting viewer engagement.
Clever use of visuals makes this explainer onboarding video a standout. The isometric animations transform complex data analysis into easily understood concepts, using a relatable kitchen scene to engage viewers immediately. The vibrant color palette adds to the overall appeal.
The video effectively showcases Applied Intelligence's diverse applications, from simple dinner planning to global health initiatives, highlighting its versatility. Smooth transitions and clear data visualizations enhance the overall experience, leaving a lasting impression and subtly encouraging further exploration of Accenture's services.
What We Can Learn
Start with a familiar scenario. it makes complex ideas instantly clear, boosting understanding.
Effortlessly manage your business online. This Explainer Tech Overview Video demonstrates how Google simplifies profile updates directly within Search and Maps, eliminating the need for separate apps. The intuitive interface and clear visuals make managing information a breeze.
Quick updates, customer engagement, and promotional tools are easily accessible. Google's growth recommendations streamline your workflow, allowing you to focus on customer connections.
This Explainer Training Video cleverly uses visuals to illustrate 5G monetization. The futuristic city and iceberg analogy effectively communicate the vast potential of the B2B market, particularly for telecom companies. The demonstration of Comarch's IT products is clear and concise.
The video's strength lies in its ability to simplify complex concepts, making it easily digestible for its target audience. The visual storytelling is engaging and leaves a lasting impression, showcasing the value of Comarch's solutions.
What We Can Learn
Let your video's visuals build excitement and anticipation for using your product.
Financial security visualized. Sun Life's Explainer Onboarding Explainer Video uses vibrant animation to demystify life annuities. The straightforward approach makes understanding this financial product easy, even for those unfamiliar with retirement planning.
Clear illustrations of key factors, like savings and interest rates, enhance comprehension. The video's concise design ensures viewers remain engaged, leaving them with a positive impression and a desire to learn more. A successful example of informative financial communication.
Compelling visuals and a clear narrative make this Explainer Onboarding Animation Video exceptionally effective. The video's modern animation style simplifies complex medical information, making it accessible to a broad audience.
Bio-Rad's concise explanation of Thalassemia is a triumph. The video's call to action is clear and impactful, leaving viewers with a strong sense of purpose.
Intriguing visuals drive this Explainer App Onboarding Video. The animation style is both simple and effective, clearly communicating complex ideas about EV charging. The use of vibrant colors and clean designs enhances the overall appeal and memorability.
Elaad's dedication to interoperability is powerfully conveyed through diverse EV and charging station depictions. The video's concise nature ensures viewer engagement, while the progress bar subtly showcases software updates. The concluding scene, a van being charged, perfectly illustrates the practical application of Elaad's research.
Compelling visuals transform complex L&D data into clear insights in this Usability-Focused Tutorial Video. Animated graphics effectively demonstrate how 360Learning's analytics translate raw data into actionable strategies for L&D professionals and business leaders.
The video's strength is its focus on practical application. Customizable dashboards allow users to track key metrics, identify training gaps, and optimize L&D programs for maximum impact. This clear demonstration of the platform's value makes it highly relevant and engaging.
Website performance woes? This Explainer Onboarding Overview Video cleverly showcases how Algolia tackles common e-commerce challenges. Relatable user personas highlight slow loading times and security concerns, instantly connecting with the target audience.
The video's visual appeal, with its vibrant colors and dynamic animations, effectively communicates the benefits of Algolia's solutions, such as a fast CDN and AI/ML driven caching. The clear call to action and impressive social proof (1200+ brands) leave a lasting impression.
Does this video grab your attention? This Explainer Explainer Capabilities Video from Delta Dental uses 3D animation to make learning about dental hygiene fun. The video cleverly uses relatable scenarios, like a child discovering a cavity, to engage young viewers.
Clear explanations of brushing, flossing, and healthy drink choices are easy to follow, and the Smiles @ School program is highlighted. The visuals are bright and engaging, making it a great educational tool for children and parents alike.
Safety concerns? This Explainer Onboarding Video shows how Papertrail simplifies complex workplace safety inspections. The animation is clear, showing how barcode scanning and report generation streamline processes.
Visuals like the paperwork avalanche and the court order highlight potential consequences of negligence, while the global map emphasizes Papertrail's widespread use. This efficient video clearly demonstrates the platform's benefits.
What We Can Learn
Craft a story that resonates, making viewers feel understood and eager to learn more.
Does the clear, concise explanation of Blatchford's Elevated Vacuum technology grab your attention? This Explainer How To Video uses simple animation and a minimalist design to make complex information accessible. The video's effectiveness lies in its ability to clearly show how the vacuum system works, building confidence in the technology.
Healthcare professionals and potential users alike will appreciate the straightforward approach. The 3D model of the prosthetic leg, combined with the effective use of color, makes the technology easy to understand. The video successfully conveys the benefits of comfort, safety, and control.
Does this video grab your attention? This Explainer Feature Explainer Video cleverly uses animation to explain the complexities of 0% car finance. The clear visuals and concise messaging make complex financial information accessible.
The video's pacing is excellent, allowing viewers to absorb the information without feeling rushed. It effectively highlights the importance of research and professional financial guidance, leading to a strong call to action. The overall impact is informative and persuasive.
Sophisticated visuals immediately grab attention. The Explainer Onboarding Demonstration Video uses exceptional 3D animation to showcase the two-phase enhanced air cooling system's intricate design. Close-ups highlight the high-performance thermal interface materials and heat pipes, emphasizing superior construction. Its compact size is also subtly showcased.
The video's clean aesthetic and dynamic animations clearly illustrate heat transfer and airflow, effectively communicating the system's efficiency and reliability. The no moving parts design is a key selling point, further reinforced by the focus on energy efficiency. This impressive demonstration leaves a lasting impression.
Hotjar's efficient Explainer Software Demo Video immediately captivates. Its concise design and vibrant visuals make the software's functionality easy to grasp. The video targets logistics and transportation companies, clearly demonstrating how the platform simplifies fleet management.
Using 2D vector animation with a bright orange and white palette, the video dynamically showcases key features. The 73-second runtime is perfect for busy professionals, leaving a lasting impression of the software's ease of use.
Seamless integration is the focus of this Explainer User Adoption Guide Video. The clever use of 3D animation effectively demonstrates how 1Password Business connects with existing security infrastructure, simplifying complex processes. This clear visual communication is key to its success.
The video's streamlined approach, highlighting key features without being overly technical, makes it easily digestible for a broad audience. The clean design and vibrant colors further enhance the viewing experience, making it both informative and visually appealing.
Is this video a must-see? For pharmaceutical companies, absolutely. This Explainer Software Tutorial Video expertly showcases how Deloitte's services can transform diagnostic commercialization. The data lake visualization is particularly effective, clearly illustrating the power of integrating diverse data sources.
The video's concise presentation of complex information, combined with its global reach, makes it a compelling case study. Deloitte's ability to streamline processes, reduce time to market, and increase revenue is clearly demonstrated, making this a valuable resource for anyone in the pharmaceutical industry.
Data visualization is compelling; this Explainer Overview Explainer Video cleverly uses color and animation to make complex information easily digestible. New Zealand's regional trends, shown via animated maps, are a highlight.
CoreLogic Market Trends data is presented accessibly, benefitting various professionals. The video concisely demonstrates the power of data-driven decisions in property markets, making it a great example of efficient communication.
Secure access is simplified. CyberArk's Explainer Onboarding Walkthrough Video cleverly uses visuals to demonstrate how the Endpoint Privilege Manager streamlines access requests. The ServiceNow integration is a clear highlight, showcasing automation.
Automated policy creation and a comprehensive audit trail are key features. The video effectively communicates the benefits of improved operational efficiency and user satisfaction. Learn more about this powerful solution.
US Bank's clear and concise approach shines in this Explainer Training Video. The video cleverly uses simple visuals to explain complex financial topics, making it accessible to a wide audience. Its effectiveness lies in its ability to translate potentially confusing information into easily understood concepts.
The video's strength is its relatable scenarios, making the information feel practical and relevant to viewers' lives. This relatable approach helps viewers connect with the brand on a personal level, making the information more memorable and impactful.
Clever animation brings manufacturing's journey to life in this Explainer App Walkthrough Video. The transformation from basic platform to futuristic factory, using 3D models, is visually stunning, effectively illustrating technological progress. The clear visuals and voiceover make complex concepts accessible to manufacturers and technology providers alike.
Insight's role in driving innovation is clearly shown, from the industrial revolution to Industry 4.0. The final connected web diagram powerfully summarizes the technologies Insight uses, leaving a lasting impression of streamlined operations and data-driven insights.
High-quality visuals immediately draw viewers into Cisco's Explainer Onboarding Guide Video. The 3D animation clearly details the device's ports and sensors, addressing the needs of network administrators.
This short, impactful video effectively communicates the product's key features, such as the resilient dual 5-Gbps PoE uplinks, ensuring quick comprehension. The video's design is clean and professional, making it a great example of concise product demonstration.
FAQ
How can an explainer onboarding video clarify initial product use?
Clarify initial product use by showcasing key features and workflows through concise, engaging video demonstrations, replacing lengthy text tutorials.
How can I visually simplify complex onboarding steps in my video?
Simplify complex onboarding by breaking down steps into digestible visuals, using clear animations, concise on-screen text, and intuitive progression.
How can my video motivate user completion of the onboarding process?
Motivate onboarding completion by highlighting product value, showcasing benefits, and celebrating milestones, fostering user engagement and encouraging progress.
How does animation specifically benefit onboarding video engagement?
Animation enhances onboarding by capturing attention, simplifying complex concepts, and adding personality, making the experience more memorable and engaging.
How can I adapt existing content for my onboarding video?
Adapt existing content for onboarding videos by repurposing written materials into concise scripts, enhancing them with visuals and animations for greater impact.
How can I showcase company culture effectively in my onboarding video?
Showcase company culture by integrating team introductions, behind-the-scenes glimpses, or value highlights within the onboarding narrative, creating a welcoming atmosphere.
How can my video address common user onboarding pain points?
Address common onboarding pain points by anticipating user challenges and providing clear solutions within the video, minimizing frustration and promoting a positive experience.
How can I craft a compelling call to action in my onboarding video to drive desired user behavior?
Craft a compelling call to action by clearly defining the next step for users, whether it's exploring features, completing profiles, or starting trials, driving desired behavior.
How can video personalize user onboarding experiences?
Personalize onboarding experiences by tailoring video content to specific user segments, addressing their unique needs and goals for increased relevance and engagement.
How can I use visual metaphors effectively in my onboarding video?
Employ visual metaphors to simplify complex ideas by associating them with familiar concepts, making the onboarding process more intuitive and memorable.
How can humor enhance my onboarding video without being unprofessional?
Humor can enhance onboarding videos by adding a lighthearted touch, but maintain professionalism and ensure it aligns with your brand and target audience.
How do successful companies use demos for customer onboarding?
Effective demos guide users through key product features during onboarding, showcasing practical applications and demonstrating value to encourage adoption.
How can I apply visual storytelling to my onboarding video's narrative?
Apply visual storytelling by crafting a narrative arc with a clear beginning, middle, and end, using visuals and animations to convey information and evoke emotion.
What makes an explainer onboarding video truly successful?
Successful onboarding videos are concise, engaging, informative, and motivate users to complete the process and explore the product further. Typical production timelines range from 3-8 weeks, with pricing from $1000-$6000 depending on complexity.
What are the ideal lengths for onboarding videos based on user segment or product complexity?
Ideal onboarding video lengths vary based on product complexity and user segment, ranging from under 2 minutes for simple products to up to 5 minutes for more complex ones.
How to plan and optimize Explainer Onboarding Videos?
Simplify Complexity: "The goal is to turn data into information, and information into insight." - Carly Fiorina. Advids applied this principle for a healthcare client. Their complex onboarding process was simplified in an explainer video using clear visuals and concise language. This resulted in a 20% decrease in customer support tickets and a noticeable improvement in user satisfaction.
Actionable: Translate complex information into easily digestible visuals.
Content is King: "Content isn’t King, it’s the Kingdom." - Lee Odden. Advids embraces this philosophy. For an e-commerce client, we created a series of short, engaging onboarding explainer videos showcasing product features and benefits. This content-rich approach boosted product discovery and increased average order value by 15%.
Actionable: Provide valuable content showcasing product features and benefits.
Inspire Action: "The only thing we have to fear is fear itself." - Franklin D. Roosevelt. Advids used this principle to motivate users. For a fitness app client, we created an inspiring onboarding explainer video highlighting the transformative power of their platform. This motivational approach led to a 25% increase in free trial sign-ups.
Actionable: Inspire action by highlighting the positive impact of your product.
Data-Driven Iteration: "Fall in love with the problem, not the solution." - Ben Yoskovitz. Advids applied this to a mobile game client. We analyzed user drop-off points during onboarding and iterated on the explainer video based on this data. This resulted in a 10% increase in user retention after seven days.
Actionable: Analyze user behavior and iterate on onboarding based on data.
Strategic Technology: "IT is now seen as a commodity, a utility, like electricity." - Nicholas Carr. Advids leverages technology strategically. For a financial services client, we integrated interactive elements into their onboarding explainer video, allowing users to choose their own learning path. This personalized, tech-driven approach increased user engagement and knowledge retention.
Actionable: Use technology to enhance the onboarding experience.
Why Advids for Explainer Onboarding Video?
At Advids, we create high-quality, original explainer onboarding videos that deliver exceptional results and help you achieve your business goals. We blend creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animation.
Transform Your Onboarding with Engaging Animation:
Customized Onboarding Video Solutions: We tailor each explainer onboarding video to perfectly reflect your brand, style, and target audience, ensuring a seamless and engaging onboarding experience. Creative Storytelling for Onboarding: Our skilled animators and storytellers craft captivating narratives that resonate with new users and drive desired actions, making onboarding enjoyable and effective. Cutting-Edge Onboarding Video Technology: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impact and enhance user comprehension.
Experience and Expertise You Can Rely On:
12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes explainer videos, especially for onboarding, truly effective. Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust us to bring their stories to life, demonstrating our expertise and commitment to quality. Client Satisfaction Guaranteed: Over 109 five-star Google reviews highlight our talent, creativity, and unwavering dedication to client satisfaction.
A Collaborative Approach to Onboarding Success:
Collaborative Process: We work closely with you throughout the entire process, from concept to completion, ensuring your vision for the perfect onboarding experience is realized. Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful onboarding videos that drive results. Onboarding Video Expertise: We've successfully delivered between 185 and 470 explainer onboarding videos, showcasing our specialized expertise in crafting engaging and effective onboarding experiences.
Ready to unlock the potential of Explainer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Explainer Onboarding Video?
An explainer onboarding video is a concise and engaging video that introduces new users to your product or service. It aims to provide a clear understanding of what your product does, how it works, and the value it offers. These videos are typically targeted at new users who are just starting out with your product or service. They can also be helpful for existing users who want to learn more about specific features or functionalities.
Visual Design - Use high-quality visuals and animations; maintain a consistent brand aesthetic. Prioritize clarity.
Problem-Solution Approach - Show, don't just tell. Use visuals to demonstrate the problem and solution.
User Journey Mapping - Create a smooth, intuitive flow. Highlight ease of use and user-friendliness.
Core Functionality - Showcase only the most essential features. Prioritize value and impact.
Visual Style Guide - Maintain a consistent visual language. Use color palettes and typography effectively.
Clear Communication - Use concise, impactful language. Avoid jargon and technical terms.
Engagement Strategy - Use strong calls to action. Guide viewers towards desired behavior.
Performance Measurement - Track viewership, engagement, and conversions. Optimize based on data.
What makes Explainer Onboarding Video effective?
Clarifying complex processes through relatable visual analogies and subtle animations is crucial. Integrating animation, live-action, and screen recordings should highlight specific product features. These videos must directly address specific user needs and challenges.
Craft a clear and concise narrative to guide users through the onboarding experience. include clear calls to action throughout to encourage interaction. Ultimately, increasing user engagement and retention is the primary objective.
Accessibility is paramount, ensuring the video includes closed captions and audio descriptions. Continuous improvement based on user feedback is crucial for optimal effectiveness.
How long should your Explainer Onboarding Video be?
Optimize explainer onboarding video length for maximum impact by aligning video type, content, and viewer engagement stage.
Pre-production Considerations for Determining Video Length:
What's the core onboarding message?
Who's the ideal user profile?
How many steps need explaining?
What's the software's complexity?
Which platform will host the video?
What visual style best suits the brand?
What's the desired user journey?
Explainer onboarding video length guide
Explainer Onboarding Types
Video Length
Use Case
Funnel
Animated Screen Recording
45-90 seconds
Show software features, highlight key actions, concise and engaging, uses clear UI
Awareness/Consideration
2D Animation
60-120 seconds
Explain complex processes simply, visually appealing, diverse style options available
Highlight key messages, impactful, short and memorable, ideal for concise onboarding
Awareness/Consideration
Motion Graphics
45-90 seconds
Visually engaging, abstract concepts, modern and sleek, impactful brand messaging
Awareness/Consideration
How to create Explainer Onboarding videos?
Crafting compelling explainer onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that engage users and drive results.
* Target Audience - Deep user persona research ensures the video's tone, language, and visuals resonate, maximizing engagement.
Video Goals - Measurable goals (e.g., 20% increase in app downloads) ensure the video's effectiveness can be accurately assessed.
Scriptwriting - Storyboarding helps visualize the flow, ensuring a clear, concise narrative that guides users seamlessly.
Style Selection - Style choice (e.g., minimalist animation for complex software) should enhance understanding and brand consistency.
Asset Gathering - High-quality assets (e.g., professional voiceover) create a polished, professional video that builds trust.
Video Shooting - Professional lighting and camera work create a visually appealing video that enhances the product's presentation.
VFX/Animation - Micro-interactions and subtle animations highlight key features and improve user comprehension.
Music/Sound Design - Strategic sound design (e.g., upbeat music for positive messaging) enhances the emotional impact and memorability.
Video Editing - Dynamic pacing and smooth transitions maintain viewer engagement and ensure a clear, concise message.
CTA Inclusion - A prominent, clear CTA (e.g., button overlay) guides viewers to the next step, maximizing conversion rates.
The Onboarding Video Production Process
Crafting engaging onboarding videos involves a structured approach. Let's delve into the production process, drawing inspiration from successful product onboarding video examples.
We begin with script development, crafting a compelling narrative that resonates with our target audience. This is where we translate our pre-production planning into a clear, concise story. Next, we visualize the video's flow through storyboarding, ensuring a cohesive and engaging narrative. This step is crucial for both live-action and onboarding animation videos.
Thinking about visual style is next. We consider our brand, target audience, and the message we want to convey. Onboarding animation videos are particularly useful for explaining complex software features, while service overview videos can enhance customer support. We then move into production, focusing on high-quality visuals and audio. This includes professional voiceover, music, and sound design, as well as careful attention to lighting and camera work if we're using live-action. The best explainer video examples often excel in these areas.
Scriptwriting: Translate your plan into a compelling narrative.
Storyboarding: Visualize the video's flow and ensure narrative cohesion.
Visual Style: Choose a style that aligns with your brand and message.
Production: Focus on high-quality visuals and audio.
Finally, we move into post-production, where skillful editing brings our video to life. We ensure a dynamic pace, smooth transitions, and a clear call to action. Throughout the process, we seek feedback and iterate based on performance data. This continuous improvement helps us create even more effective onboarding videos in the future.
Choosing the Right Explainer Video Style
Having explored various onboarding examples, let's discuss finding the perfect style for your video. This crucial step ensures your message resonates with your audience and drives the desired actions. Consider your brand's personality, your target audience, and the complexity of your product. Are you aiming for a sleek, modern feel or a more playful, approachable vibe? Thinking about these factors will guide you towards the most effective style.
Remember, the goal is to create an engaging experience that seamlessly guides users through your onboarding process. Let's explore some key considerations.
Think about your target audience. Are they tech-savvy or beginners? Visual learners or auditory learners? Tailor your style to their preferences. For instance, app demo videos using screen recordings and voiceovers can be highly effective for showcasing functionality in a user-friendly way.
Consider your product's complexity. If you're explaining intricate software, onboarding animation examples can simplify complex processes. For simpler products, a minimalist approach might be more suitable.
Reflect your brand's personality. Your video style should align with your overall brand aesthetic and values. Consistency is key.
Explore different styles. From kinetic typography to 2D animation, the possibilities are endless. Looking at onboarding video examples software can provide inspiration and help you visualize different approaches. Software tutorial videos, for example, often employ screen recordings with annotations to highlight key features.
By carefully considering these factors, you can choose a style that enhances your message and creates a memorable onboarding experience for your users.
Animation Styles for Onboarding Videos
Navigating the world of animation styles can feel overwhelming. Let's explore some popular choices and how they can elevate your onboarding videos. Remember, the best style depends on your specific product, target audience, and onboarding goals.
Think about what resonates with your brand and the message you want to convey. A playful cartoon style might suit a younger audience, while a minimalist approach could be ideal for complex software. Consider using customer onboarding video examples for inspiration.
2D animation offers a versatile and cost-effective solution, perfect for simplifying complex concepts and creating engaging narratives. Imagine explaining a multi-step process with ease, just like in those explainer video examples SaaS companies use.
Whiteboard animation's simplicity can be incredibly effective for breaking down processes step-by-step. Think of it as a visual guide, leading your users through each stage of onboarding.
Motion graphics are your go-to for dynamic visuals and impactful brand messaging. They're perfect for product introduction videos, grabbing attention and highlighting key selling points.
feature explainer videos often benefit from screencast recordings, showcasing your software's UI/UX in action. This allows users to see exactly how your product works, making onboarding smoother and more intuitive.
By carefully considering these animation styles, you can create onboarding videos that not only inform but also captivate your audience, leading to higher engagement and ultimately, a more successful onboarding experience.
How explainer onboarding video examples are curated?
We dove deep into explainer onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic explainer onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving user engagement and conversion within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive onboarding experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, explainer onboarding video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30/14500 = 0.00206 ~ 0.21%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
