30 Impactful Video Examples That Streamline SaaS Customer Onboarding

SaaS Customer Onboarding Video Examples

1. Bandwidth

Bandwidth is a company that provides communication solutions for businesses. The video is designed to show the company's mission to help businesses innovate and grow by overcoming challenges.

Video Design - This is a SaaS Customer Onboarding Video that uses striking visual elements. The graphics are a mix of macro shots and abstract CGI, creating a unique and memorable look. This is a good SaaS Customer Onboarding Video because it uses strong visuals and animation to introduce the product and its key features. The video is designed to be bold and modern, and it effectively communicates the idea of exploring new possibilities and achieving new heights.

The video is designed to be engaging and inspiring. It uses a combination of high-quality graphics, fast-paced editing, and uplifting music to create a sense of excitement and possibility. The use of visuals that represent growth and innovation, such as the nebula in the beginning and the plant in the greenhouse, reinforce the core message of the video. The tone is positive and optimistic, and it conveys a sense of confidence in the company and its solutions. The use of metaphors and visuals connects the product with the idea of growth and innovation, making it more relatable and appealing to the target audience.

2. AUMA

AUMA CORALINK is a digital ecosystem that helps companies in all phases of their plant lifecycle. This video is designed to highlight the benefits of CORALINK.

Video Design - The video uses a clean and modern design, with a blue and white color scheme that reflects the branding. It uses simple geometric shapes, like hexagons, circles, and lines, which is a popular choice for technology companies to convey a sense of order and efficiency. The animated 3D model of a factory serves as the visual narrative, with white lines and circles representing connectivity. These elements create an engaging SaaS onboarding video for product demo that effectively communicates the value proposition of CORALINK.

The video's visual style emphasizes the digital nature of the product, highlighting the interconnectedness of various systems within a plant. This visually reinforces the message of CORALINK as a platform that brings about a digital transformation. The video uses a confident and professional tone to appeal to a target audience of plant operators and maintenance professionals.

3. Google Simple SaaS Onboarding Video

We admire this SaaS Customer Onboarding Video example from Google. It showcases a powerful way to convey complex technical information about data privacy in a simple, engaging format. The diverse representation of users and global reach emphasizes the inclusivity of the platform, while the animation highlights the ease and convenience of using Google Assistant.

The visualization of sound recordings and their subsequent disassociation offers a transparent look into Google's data handling process. It strengthens user trust by emphasizing the privacy and security of their information. This explainer video stands out as a compelling example of how brands can educate and reassure their users about data protection.

4. Gemalto

Gemalto solutions for 5G networks highlight the migration from 4G to 5G. This video is designed to explain the benefits of 5G, with particular emphasis on the 5G network's ability to deliver high speed, low power, and low latency.

Video Design - The video starts with an animation of network connectivity, showcasing interconnectedness and emphasizing the rapidly growing number of devices connected to the internet. The animation smoothly transitions to a white 5G symbol on a blue background and shows the key elements of 5G. This simple and clear design helps communicate 5G's advantages, like high speed, low power, and low latency.

The use of visuals such as network connectivity, and the 5G symbol further clarifies how Gemalto's solutions for 5G networks will address the evolving needs of the connected world. The video's use of simple graphics, bold text, and clear explanations effectively communicates the benefits of Gemalto's solutions, establishing a trustworthy and informative tone. This style of video engages the viewers, enabling them to understand the key factors of the 5G network and the benefits that it offers.

5. Comarch Minimal SaaS Onboarding Video

The opening sequence of this SaaS customer onboarding video immediately grabs your attention with its stylized cityscapes and bustling factory scenes. We all know the struggles of resource shortages and inefficient processes, making the initial problem setup instantly relatable. The video cleverly uses a mix of humor and frustration to show the human side of these challenges. As the story unfolds, Comarch Smart Metering emerges as the clear answer. The 2D animation is delightful, using simple yet effective visual metaphors to explain the product's core features and benefits.

6. Coinbase

Coinbase is a cryptocurrency exchange platform that enables users to buy, sell, and store digital assets. This video is designed to educate the user about bitcoin and how it is like digital gold.

Video Design - The video uses a simple, clean design style, consistent with the brand's overall aesthetic. Simple graphics, bold colors, and a clean white background are used, making it a good SaaS onboarding video for product demo. Animated graphics and a clean, minimalist design style are employed to illustrate the concepts of Bitcoin scarcity and digital transmission.

The video uses animation to explain how bitcoin's scarcity is built in to its code, comparing this to gold. The video's design is highly effective in conveying the information about bitcoin, and the animation is engaging and easy to follow. The choice of color helps create a sense of trust and security, reinforcing the value proposition of Bitcoin as a digital asset. The minimalist approach helps simplify the complex information, making it accessible to a wider audience. The overall tone of the video is educational and informative, making it an effective way to explain the key features of Bitcoin.

7. AXA Animated SaaS Tutorial

One of the most compelling SaaS Customer Onboarding videos we have ever seen highlights AXA Switzerland's commitment to combating climate change. The video succinctly explains their four-pronged strategy: providing eco-conscious insurance products, incorporating ESG investing criteria, reducing their own carbon footprint, and promoting climate awareness. We all appreciate the clear, concise messaging and the effective use of relatable scenarios showcasing the impact of their actions.

Through captivating visuals and upbeat music, AXA showcases its dedication to sustainability. The video beautifully demonstrates how each action contributes to a greater goal, leaving viewers feeling confident in AXA's commitment to a greener future. The 2D animation is well-crafted and the visual metaphors, such as the lightbulb moment, perfectly capture the essence of their innovative approach.

8. Robert Koch

The Robert Koch video is a fantastic example of how to effectively communicate complex information in a clear and engaging way. It's a great example of a Customer Onboarding Video Example for SaaS because it uses a simple, modern design to explain the importance of integrated genomic surveillance for antibiotic-resistant pathogens in Germany.

Video Design - The video features a clean and modern design with a blue color palette. Flat, isometric graphics provide a clear and simple visual representation of the topic, making it easy for viewers to understand complex concepts. Animations, such as the spread of an infection, bring the topic to life and make it more engaging.

The visual style of the video effectively communicates its objective. The use of clean and simple graphics with a consistent color palette allows the viewer to focus on the important information. The animation used in the video helps to engage the viewer and draw attention to the key points of the story. The overall tone of the video is professional and informative, which is appropriate for the topic of antimicrobial-resistant pathogens.

9. American Express

American Express is a global service company, providing customers access to charge and credit cards. This video is designed to introduce their new online shopping solution, Click to Pay, and illustrate its benefits.

Video Design - The video's design is simple and effective, featuring a modern style using flat vector graphics. This modern design style conveys professionalism, and security. The video showcases how Click to Pay simplifies the online checkout experience, highlighting the consistency of the solution.

SaaS onboarding video for product demo The video starts with a problem that many customers face, the lack of consistency and cumbersome check out experience, visualized through an animation of several different checkout pages. The video then introduces the Click to Pay solution with a simple animation, highlighting its ease of use and consistency across various platforms. The visual style of the video and its narration convey the ease and reliability of using the Click to Pay solution, highlighting the benefits of a seamless and convenient online checkout experience. It highlights the benefits of using Click to Pay, such as reduced cart abandonment, emphasizing its value proposition. The video ends with a call to action, encouraging viewers to try Click to Pay.

10. Smartsheet

Smartsheet helps businesses manage projects, automate workflows, and build solutions. The video is designed to highlight the benefits of the integration with Microsoft Dynamics 365.

Video Design - The video features a clean, minimalist design style, simple animation, and graphics. The use of 3D paper-like effects brings a unique perspective to the SaaS onboarding video for product demo. This style visually portrays the flow of data, showcasing how the integration works seamlessly.

The video's visual design and animations effectively communicate the seamless integration. The use of colors and simple shapes reinforces the straightforwardness and user-friendliness of the product. The video's overall tone is professional, informative, and engaging, successfully driving the video goal of showcasing the benefits and ease of use of the integration with Microsoft Dynamics 365.

11. Klear

This video is a SaaS onboarding video for product demo. It's designed to showcase how easily you can integrate your Sage 100 ERP with an eCommerce platform. The video is simple, engaging, and visually appealing. It's a great way to introduce potential customers to the product and its benefits.

Video Design - The video uses a modern design style, featuring clean graphics and a bright color scheme. The design is simple and engaging, and it effectively communicates the benefits of using the solution. The video employs visual elements, including shopping cart icons, to help viewers understand the product and its benefits.

The video is upbeat and positive, conveying that the solution is a simple and effective way to integrate Sage 100 ERP with an eCommerce platform. The clear and concise narrative combined with an engaging visual style helps viewers visualize the benefits of the solution.

12. AMAZON

This video is a powerful tool for showcasing the growth of ESG investments, and it does so in a way that's both visually engaging and informative. The use of 3D graphics is a smart move, as it adds a sense of depth and dynamism to the presentation. The soft, cloud-like texture of the graphics creates a calming and reassuring atmosphere, which is important for a topic as complex as ESG investing.

Video Design - The use of clean, white backgrounds and bold blue text cards makes the information easy to digest and understand. The 3D elements, like pie charts, provide a dynamic and engaging visual presentation of information, which is key for attracting attention and conveying the essential message.

This video is a great example of how to create a SaaS onboarding video for product demo that is both visually appealing and informative. The use of bright colors and 3D graphics adds a sense of dynamism, while the clean backgrounds and bold text ensure that the information is easy to digest and understand. This combination of elements makes the video both visually appealing and informative, effectively communicating the video goal.

13. Sun Life

Sun Life offers various financial products, including retirement income solutions. Payout annuities can help individuals convert their savings into a guaranteed income stream for life.

Video Design - The video uses simple, flat-style illustrations and graphics, emphasizing clear and straightforward visuals, such as a piggy bank, a calendar, and a calculator. These graphics convey information related to savings, guaranteed income payments, and the process of converting savings into annuity payments. The visual design uses a minimalist style, with light pastel backgrounds and well-defined graphic shapes. The animations are concise and easy to follow, conveying the information in a simple and engaging manner. The video maintains a neutral and informative tone, using concise language to explain the concept of payout annuities and their benefits.

This video design is a great example of a SaaS onboarding video for product demo. It effectively introduces the concept of payout annuities and their benefits, using simple visuals and animations to engage viewers. The minimalist style and neutral tone make the video easy to understand and remember, making it an ideal choice for onboarding new customers.

14. LITEON Isometric SaaS Onboarding Video

LITEON develops technology solutions for smart cities. The video showcases how smart mobility solutions can solve urban challenges. It's a powerful tool for communicating the company's vision and demonstrating the benefits of smart cities.

Video Design - The video uses a clean and modern design style, with bright colors and simple graphics. The animation style is engaging and clearly communicates the key message of the video. Playful icons, such as cars, buildings, and people, help to boost customer engagement.

The video effectively communicates the goals of smart mobility solutions. The bright color palette and engaging animation style create a positive tone, while the focus on real-world challenges shows how the solutions can benefit consumers. By highlighting the need for sustainable solutions, the video motivates viewers to consider the positive impact of smart cities. SaaS onboarding video for feature highlight is a great way to showcase the benefits of smart mobility solutions.

15. Edward Jones

Edward Jones is a financial services firm that provides insurance and investment advice to individuals and families. The video is designed to educate potential customers on the benefits of term life insurance, focusing on the different features of term life insurance compared to other life insurance plans.

Video Design - The video design is focused on simple and clean animation, featuring a consistent color palette of blues and greys. Each visual element represents the key features of term life insurance, such as a family, a house, a bicycle, and a cityscape. The video uses a fast-paced visual design to highlight the key benefits of term life insurance, which is important for a SaaS onboarding video for product demo.

The video effectively communicates the simplicity and affordability of term life insurance. Relatable visuals, such as a family playing in the backyard, reinforce the importance of protecting loved ones, and the fast-paced visuals highlight the affordability of term life insurance compared to other options. The overall tone of the video is reassuring, positive, and straightforward, making it approachable and easy to understand for viewers seeking information about term life insurance.

16. GEICO Animated SaaS Onboarding

This SaaS Customer Onboarding Video instantly grabs attention with its vibrant, flat animation style and quirky sound design. The humorous depiction of a car navigating various mishaps, from vandalism to dragon fire, playfully illustrates the unexpected situations covered by comprehensive insurance. It's refreshing to see a complex topic presented in such an accessible and entertaining way.

The video also cleverly uses a visual metaphor of adjusting a chair height to represent adjusting deductibles and premiums. This SaaS Customer Onboarding Video proves that effective communication doesn't have to be boring—it can be engaging, informative, and memorable.

17. Deloitte SaaS Onboarding Animation - Drive engagement implicitly

Deloitte's Future of Mobility video brilliantly showcases a compelling vision of urban transportation. We love the way it contrasts the stressful reality of current city commutes with the seamless flow of a futuristic, integrated system. The animation vividly portrays a world where autonomous vehicles, electric cars, and alternative transport options work together harmoniously.

The video further strengthens its message by highlighting Deloitte's analysis of global mobility's impact across diverse sectors. The futuristic UI mockups, particularly the smartwatch mobility advisor, provide a tangible glimpse into this innovative future. By portraying future transportation as not just convenient but also economically significant, Deloitte makes a compelling case for businesses and individuals to embrace the change. This SaaS Customer Onboarding Video effectively conveys the future of seamless, personalized, and stress-free mobility, encouraging viewers to embrace a more efficient world.

18. Accenture Best SaaS Onboarding - Boost brand awareness subtly

The video utilizes a lighthearted and playful approach that effectively captures the attention of viewers from the start. This clever use of humour, alongside relatable scenarios and engaging 3D animation, makes the video both entertaining and informative. This is a clever strategy for SaaS customer onboarding, as it removes the fear of the unknown and creates a more positive experience for new users.

The video's pacing is also noteworthy; it is quick and dynamic, keeping viewers engaged without overwhelming them with too much information. It is an excellent example of how to condense complex ideas into a concise and easily digestible format, ensuring viewers can grasp the key concepts without feeling lost or bored.

19. Credit Karma

Credit Karma is a financial technology company that gives you access to your credit reports and scores for free. This video is designed to help users understand the benefits of checking their credit reports.

Video Design - The video features simple graphics with a clean and modern aesthetic, bright, vibrant colors make the content visually engaging, and colorful icons and illustrations explain complex financial concepts. These visual elements contribute to an effective onboarding video that can easily be understood by a wide audience.

This video uses an upbeat and optimistic tone to encourage viewers to take control of their finances. Visual metaphors, such as the keyhole and the treasure chest, help to make the topic of credit reports more relatable and approachable. Overall, the video effectively communicates the value proposition in a clear, concise, and visually engaging way. This is a great example of a SaaS Customer Onboarding Video Example.

20. Hotjar 2D SaaS Onboarding Video

We love the impactful demonstration of Hotjar's key feature in this SaaS customer onboarding video. Its a fantastic example of how to showcase a product's value proposition without resorting to lengthy explanations. The visual metaphor of collapsing website elements when using data sampling is particularly effective.

Hotjar has set a high bar with this concise yet compelling video, proving how good design and clear messaging can truly captivate an audience. It leaves us wanting to emulate this style and achieve similar levels of engagement in our own video projects.

21. Aircove 2D Animated SaaS Onboarding

Introducing a new level of home security, Aircove is more than just a router its a secure gateway to the internet for your entire household. This innovative product, developed by ExpressVPN, seamlessly integrates VPN protection into a Wi-Fi 6 router, ensuring all your connected devices are shielded from online threats.

The Aircove video presents a captivating SaaS Customer Onboarding Video. The use of simple and engaging 2D animation and the clear voiceover expertly conveys the benefits of using Aircove to secure your home network. The highlight of the video is its straightforward user interface, allowing users to easily manage different device groups, VPN locations, and other essential settings. This interactive approach makes Aircove feel approachable and empowers users to take control of their online security.

22. Codility SaaS Onboarding Demo

For remote tech recruitment, this SaaS onboarding video for product demo for Codility sets a new standard. We appreciate how effectively the video highlights the platform's power to identify top talent through online coding challenges, effortlessly blending functionality with visual appeal. The video's modern design and energetic pace creates an engaging experience, drawing viewers into the platform's capabilities.

The concise messaging and smooth transitions maintain a clear focus on Codility's value proposition. The seamless demonstration of the user interface, coupled with the captivating visuals, leaves a lasting impression. This is a prime example of how SaaS onboarding videos can elevate product demos to an art form.

23. BM Digital SaaS Onboarding Video

BankMobiles SaaS customer onboarding video cleverly balances simplicity and information. The minimalist 2D animation, combined with a dynamic color palette, delivers a refreshing take on financial services. We all appreciate how the video quickly establishes the partnership between schools and BankMobile, setting the stage for a seamless explanation of its advantages.

Showcasing the BankMobile Vibe checking account and its key features elevates this video beyond a standard explainer. It smartly integrates product promotion within the onboarding flow, inspiring students to choose the faster and more feature-rich option. The clear call to action ensures viewers know exactly how to proceed.

24. Achievers

Achievers is an employee experience platform designed to help organizations build a stronger company culture. This video is designed to introduce their products and showcase the positive effects of their platform.

Video Design - The video features a bright, modern, engaging design, typical of SaaS onboarding video for product demo. The visuals use simple illustrations, a minimal color palette, creating a clean, professional look. The graphics are high quality, providing visual interest for the viewer.

The design uses bold font, bright colors to attract attention, emphasize key points. The platform uses a consistent graphic style, simple icons, illustrations that are easy to understand. This clear style reinforces the platform's functionality by emphasizing the interconnectedness of different modules within their software. This cohesive graphic style contributes to a positive tone, helps to create a welcoming, accessible experience for new users.

25. OECD

The OECD video is a powerful example of how to use visuals and storytelling to connect with viewers and promote an organization's work. It highlights the importance of climate change adaptation, showcasing how countries are adapting to the changing climate.

Video Design - The video uses a simple, minimalist design style, employing a papercraft aesthetic. This style is common in SaaS Customer Onboarding Video as it allows for clear and engaging communication of information without being overwhelming. 3D animated papercraft figures and objects are used to demonstrate the effects of climate change, such as fierce storms, heatwaves, and rising sea levels. The bright, vibrant colors and playful animations make the video light and fun while still conveying the serious message of the climate crisis.

The use of papercraft and the simple yet engaging animation style help the video successfully communicate its message and achieve its objective. The video's lighthearted tone allows it to be relatable and engaging for diverse audiences, effectively driving home the importance of adaptation to climate change.

26. Blatchford

This video is a fantastic example of a SaaS onboarding video for product demo. It effectively showcases how prosthetic products with integrated elevated vacuum function and perforated liners can enhance user experience. The video delves into the mechanics of vacuum generation within the socket, highlighting how the act of walking actively contributes to this process.

Video Design - The video uses a 3D animation style to demonstrate the intricate workings of the prosthetic leg and vacuum system. Vibrant colors and clear visuals aid in comprehending the complex mechanisms at play. The animation seamlessly transitions between different views, providing a comprehensive understanding of the product's functionality. Text overlays and voice-over narration ensure viewers grasp the key concepts and benefits of the technology.

This video is a great example of how SaaS companies can use motion graphics to improve customer retention. By creating engaging and informative videos, SaaS companies can help customers understand their products and services better. This can lead to increased customer satisfaction and loyalty. Onboarding videos are especially important for SaaS companies, as they can help new customers get up to speed quickly and easily.

27. Atlas Copco Animated SaaS Onboarding Video

The Atlas Copco ZS 4 VSD+ blower video impresses with its modern and concise approach to product demonstration. We love the seamless integration of 3D animation with real-world footage, creating a compelling narrative around Atlas Copcos latest innovation. The animation itself is beautifully executed, effectively showcasing the inner workings of the blower while emphasizing key features like energy efficiency and clean air delivery.

For a SaaS customer onboarding video, this serves as a great example of how to present complex technical information in a digestible format. The use of dynamic camera angles, sleek design, and precise information delivery keeps the audience engaged. The strategic use of color and text annotations amplifies the overall message without overwhelming the viewer. This video showcases that sometimes the most impactful stories are told with clever visuals and a refined design language.

28. Silixa Effective SaaS Onboarding Video

SILIXA's SaaS Customer Onboarding Video elegantly introduces Carina® GeoTH as a comprehensive solution for geothermal reservoir monitoring. The video strategically focuses on the benefits of optimized energy production, safety enhancements, and legal compliance, addressing key concerns of the target audience.

The high-quality 3D animation and dynamic camera work showcase the technology in action, providing a clear understanding of its real-world applications. This visually compelling approach combined with the concise messaging makes this video a prime example of effective product demonstration within the renewable energy sector.

29. Cisco 3D SaaS Onboarding Video

The Cisco Catalyst 9136 Access Point, a powerful networking solution that redefines what's possible in today's complex IT environments. This product demo video gives us an in-depth look at its key features, showcasing how it can empower businesses and organizations to achieve unparalleled performance and security.

It's not just about the technology though. The video highlights the device's sleek and modern design, creating an immediate sense of confidence and sophistication. This strategic move goes beyond mere function, subtly suggesting a commitment to aesthetics and user experience, crucial factors for any successful technology product.

30. QuickML SaaS Onboarding Video Example

In this compelling SaaS customer onboarding video, we love how QuickML's powerful features are so effortlessly conveyed. The sleek, modern aesthetic combined with dynamic transitions and upbeat music creates an engaging experience that instantly captures attention. We're impressed by the seamless integration of diverse data sources within the intuitive drag-and-drop interface.

This efficient design allows any user, regardless of coding experience, to effortlessly build and deploy ML models. The visuals elegantly showcase QuickML's analytical capabilities, highlighting its versatility across diverse industries. From model evaluation to cross-validation metrics, the video effectively demonstrates the platform's power to transform data into actionable insights.

How to plan and optimize SaaS Customer Onboarding Videos?

Storytelling for Success: "Create your own visual style... let it be unique for yourself and yet identifiable for others." - Orson Welles. Advids applied this philosophy for a project management software client. We crafted a narrative around a relatable protagonist overcoming common project hurdles using their platform, leading to a 15% increase in trial-to-paid conversions.

Actionable: Craft relatable narratives that resonate with target audience and showcase product value.

Value-Driven Content: "Don't be afraid to change the model." - Reed Hastings. Advids embraced this for a CRM client. We shifted from feature-focused onboarding to showcasing the value proposition of streamlined sales processes, resulting in a 10% increase in user engagement within the platform.

Actionable: Focus on demonstrating value proposition, not just features, in onboarding content.

Simplifying Complexity: "Humans are allergic to change. They love to say, 'We've always done it this way.'" - Grace Hopper. Advids challenged this for an e-commerce client. We simplified their complex onboarding process by creating short, modular videos, resulting in a 25% reduction in onboarding drop-off rates.

Actionable: Break down complex processes into digestible chunks for improved user comprehension.

Targeted Messaging: "Product marketing is about understanding your customers so well, you can create content that resonates with them on an emotional level." - Sue Vander Hook. Advids applied this for a cybersecurity client. We tailored onboarding videos to specific user personas, resulting in a 12% increase in feature adoption rates.

Actionable: Tailor messaging to specific user personas for increased relevance and engagement.

Building Brand Affinity: "Brand planning is about creating a roadmap for your brand's future, based on a deep understanding of your target audience and the competitive landscape." - Merry Baskin. Advids used this approach for a food delivery service client. We infused their brand personality into the onboarding video, resulting in a 5% increase in customer lifetime value.

Actionable: Infuse brand personality into onboarding videos to foster connection and loyalty.

Why Advids for SaaS Customer Onboarding Video?

At Advids, we specialize in crafting compelling SaaS customer onboarding videos that drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to help you unlock the potential of SaaS onboarding video.

Transforming User Experiences Through Engaging Onboarding:

Customized SaaS Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly match your brand, style, and target audience.
Creative Storytelling for Seamless Onboarding: Our team of animators and storytellers craft captivating narratives that simplify complex processes, engage your users, and encourage product adoption.
Cutting-Edge Technology for Immersive Experiences: We leverage the latest animation software and techniques to create visually stunning onboarding videos that leave a lasting impact and improve user retention.

A Proven Track Record of Success:

12+ Years of Experience in Video Production: With over 3400 successful projects under our belt, we possess a deep understanding of what makes effective video content, including over 270 SaaS customer onboarding videos.
Trusted by Leading Brands: Industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life and enhance their customer experiences.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Onboarding Excellence:

Collaborative Process From Start to Finish: We work closely with you throughout the entire process, from concept development to final delivery, ensuring your vision is realized and your onboarding goals are met.
Strategic Communication for Optimal Results: We prioritize clear and open communication to understand your specific needs, target audience, and brand identity, resulting in impactful SaaS onboarding videos that drive user engagement and product adoption.


Ready to unlock the potential of SaaS Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a SaaS Customer Onboarding Video?

A SaaS customer onboarding video is a visual guide that helps new users understand and use a SaaS product effectively. It's designed to provide a smooth and engaging introduction to the platform, highlighting key features, functionalities, and benefits.

These videos are often used to welcome new users, demonstrate core features, provide step-by-step tutorials, and showcase customer success stories. By providing a clear and concise overview of the product, onboarding videos help users get started quickly and confidently, ultimately leading to increased product adoption and user satisfaction.

What do top SaaS Customer Onboarding Videos have in common?

Animated Explainer - A visually engaging way to convey complex information.

Screen Recording - A clear and concise way to demonstrate product features.

Customer Testimonials - A powerful way to build trust and credibility.

Real-World Scenarios - A relatable way to showcase the product's value.

Interactive Elements - A way to keep viewers engaged and encourage participation.

Call to Action - A clear and concise way to encourage users to take the next step.

Visual Storytelling - A captivating way to engage viewers and make the onboarding process more memorable.

Clear and Concise Messaging - A way to ensure that users understand the key information.

High-Quality Production - A way to create a professional and polished look and feel.

Targeted Content - A way to ensure that the video is relevant to the target audience.

Consistent Branding - A way to reinforce your brand identity and create a cohesive experience.

Accessibility Features - A way to ensure that the video is accessible to all users.

What makes SaaS Customer Onboarding Video effective?

A thoughtfully designed SaaS customer onboarding video is a powerful tool for driving product adoption and user engagement.

A key element is to create engaging content that captures attention and provides valuable information. This can be achieved by using a combination of visuals, storytelling, and interactive elements.

Methods for creating effective onboarding videos include conducting thorough audience research, identifying key pain points, and showcasing how your product solves those problems. By focusing on the user's needs and providing clear and concise instructions, you can create a positive and memorable onboarding experience that encourages users to explore and utilize your product fully.

How long should your SaaS Customer Onboarding Video be?

The ideal length for a SaaS customer onboarding video is a delicate balance between providing enough information and keeping viewers engaged.

A key consideration is to tailor the length to the specific content and target audience. Short, focused videos are often more effective for introducing new features or addressing specific pain points, while longer videos may be necessary for comprehensive product walkthroughs or complex tutorials.

What is the main objective of the video?

What are the key features you want to highlight?

How much information do users need to get started?

What is the attention span of your target audience?

What is the optimal length for your platform's format?

How will the video be distributed?

What are the potential benefits of a shorter or longer video?

How to create SaaS Customer Onboarding videos?

Creating effective SaaS customer onboarding videos involves a thoughtful process that considers both content and production.

A key element is to understand your target audience and their needs.

Define your target audience

Identify key pain points

Develop a clear value proposition

Craft a compelling narrative

Choose the right video style

Create a storyboard

Write a script

Record the video

Edit and refine the video

Add music and sound effects

Optimize for different platforms

Gather feedback and iterate

Promote your video

Track video performance

Use high-quality visuals

Incorporate interactive elements

Personalize the experience

Provide clear calls to action

Ensure accessibility

Promote your video

Track video performance

Gather feedback and iterate

Crafting Onboarding Videos That Convert

Crafting an effective SaaS customer onboarding video requires careful planning and execution. It's about guiding users seamlessly and encouraging product adoption.

• Begin by deeply understanding your target audience.
• Their technical skills, learning preferences, and needs will shape the video's language, pacing, and complexity.
• Conduct user research and create Buyer Personas to gain insights into their challenges and motivations.

• Establish specific goals for your video.
• Do you aim to increase product adoption, reduce churn, or enhance feature understanding?
• A clear objective will guide your content creation.

• Instead of a dry feature list, tell a story that resonates with your audience.
• Showcase your product's Value Proposition in a relatable way, highlighting how it solves their problems.

• End your video with a clear and compelling call to action.
• Encourage viewers to take the next step, whether it's starting a free trial, exploring a specific feature, or contacting your sales team.

Boosting SaaS Onboarding with Video

SaaS onboarding videos can significantly Boost Engagement and retention. They transform passive learning into an active experience, making the onboarding process more enjoyable and effective.

• Simplifying Complex Information: Videos can make complex information easier to digest. Through visuals, animations, and storytelling, you can simplify concepts and keep users engaged.
• Personalizing the Onboarding Journey: Tailor videos to specific customer segments. Address their unique needs and pain points, creating a more relevant and engaging experience.
• Encouraging Active Participation: Incorporate Interactive Elements like quizzes or polls to test comprehension and reinforce learning. This transforms viewers from passive observers to active participants.
• Building a Connection: By making onboarding engaging and relevant, you foster a stronger connection with users, leading to increased satisfaction and loyalty.

SaaS Onboarding Video Strategies

These videos provide a comprehensive overview of your product's capabilities. Showcase its features, functionalities, and user interface in action, giving users a clear understanding of what your product can do.

Feature Highlights:

Focus on specific features and their benefits. Demonstrate how they solve user problems and deliver value. For example, you could create a short video highlighting your product's reporting capabilities and how it can help users track their progress.

Tutorials:

Guide users through specific tasks or workflows with step-by-step instructions. Make it easy for them to get hands-on experience and build confidence in using your product.

Best Practices:

Share tips and tricks for using the product effectively. Help users unlock its full potential and achieve their desired outcomes. This can include videos on advanced features, time-saving shortcuts, or integration with other tools.

Choosing the Right Type:

Select the video type that best suits your audience's needs and the specific stage of their customer journey.

Boosting SaaS Adoption with Onboarding Videos

SaaS onboarding videos can be instrumental in driving product adoption and fueling business growth.

Communicating Value: Videos effectively communicate your product's value proposition, showcasing its benefits in a clear and compelling way. They can demonstrate how your product solves specific problems and helps users achieve their goals.

Demonstrating Ease of Use: Videos can reduce friction for new users by showcasing the product's intuitive interface and simple workflows. This encourages them to get started quickly and build confidence in using your product.

Reducing Support Inquiries: By answering common questions and providing troubleshooting tips, videos can reduce the volume of support inquiries. This frees up your support team to focus on more complex issues and improves customer satisfaction.

Encouraging Exploration: Engaging Videos can keep users interested and motivated, encouraging them to explore the product and discover its full potential. This leads to deeper engagement and a greater understanding of your product's value.

Building Loyalty: A positive onboarding experience, facilitated by effective videos, can lead to higher customer satisfaction and loyalty, driving long-term growth for your business.

Crafting Compelling Onboarding Stories

A captivating storyline is crucial for a successful SaaS onboarding video. It grabs attention, sparks curiosity, and keeps viewers engaged.

Start with a Hook: Capture your audience's attention immediately with a relatable question, a compelling statistic, or a glimpse into a common pain point. For example, you could start your video by asking, Are you tired of spending hours on manual data entry?

Establish a Narrative Arc: Guide viewers through a logical progression. Start by presenting a problem, introduce your product as the solution, and showcase its benefits in action. This creates a clear and engaging narrative flow.

Show, Don't Tell: Instead of simply listing features, demonstrate how they work and the value they provide. Use screen recordings, animations, or real-world examples to bring your product to life.

Keep it Concise and Focused: Respect your viewers' time by conveying information succinctly and avoiding unnecessary jargon or technical details. Focus on the key benefits and value proposition of your product.

End with a Clear Call to Action: Encourage viewers to take the next step, whether it's signing up for a free trial, exploring a specific feature, or contacting your sales team. Make it clear what you want them to do next.

Solve Customer Problems with Onboarding Videos

SaaS Onboarding Videos can directly Address Customer Pain points and demonstrate how your product provides effective solutions.

Identify Common Challenges: Conduct thorough user research to understand the pain points and frustrations your target audience faces. This could involve surveys, interviews, or analyzing customer support interactions.

Showcase Solutions: Use real-world examples, testimonials, or case studies to illustrate how your product provides relief and drives positive outcomes. For example, you could show a customer testimonial describing how your product helped them save time and reduce errors.

Emphasize Benefits: Clearly articulate how your product solves problems, improves efficiency, or enhances productivity. Make the value proposition crystal clear and demonstrate the tangible benefits users can expect.

Offer Seamless Support: Provide clear contact information or links to resources where users can seek assistance if needed. This ensures a smooth and supportive experience, even if users encounter challenges.

Gather Feedback: Encourage users to share their thoughts and experiences, allowing you to iterate and improve your onboarding videos based on real-world insights. This helps you continuously refine your approach and address emerging pain points.

Crafting Onboarding Videos That Convert

Captivate your audience with high-quality visuals, smooth animations, and a visually consistent brand aesthetic. Use colors, fonts, and imagery that align with your brand identity and create a professional look and feel.

Crystal-Clear Audio:

Ensure the audio is crisp, balanced, and easy to understand. Use a professional Voiceover or clear narration that complements the visuals and enhances the overall viewing experience.

Concise and Compelling Messaging:

Craft a script that delivers key information succinctly, avoiding jargon and focusing on the benefits and value proposition of your product. Use language that is easy to understand and resonates with your target audience.

A Clear Call to Action:

Guide viewers towards the desired action, whether it's signing up, exploring a feature, or contacting your team. Make it easy for them to take the next step by providing clear instructions and prominent buttons or links.

Accessibility for All:

Ensure your video is accessible to users with disabilities by providing captions, transcripts, and alternative formats. This fosters inclusivity and ensures a positive experience for everyone.

SaaS Onboarding Videos: A Funnel Guide

SaaS onboarding videos can be strategically crafted to guide customers through each stage of the marketing funnel, nurturing them from awareness to conversion.

Awareness Stage: Capture Attention and spark curiosity by introducing your brand and showcasing the problem your product solves. Use eye-catching visuals and a clear value proposition to pique interest. For example, you could create a short animated video that highlights the challenges of managing social media and introduces your product as the solution.

Consideration Stage: Provide more in-depth information about your product's features, benefits, and how it addresses specific pain points. Use demos, testimonials, and case studies to build credibility and trust.

Decision Stage: Address objections, alleviate concerns, and reinforce the value proposition. Showcase customer success stories, highlight guarantees or risk-free trials, and provide social proof to nudge users towards a decision.

Action Stage: Encourage immediate action with a clear and compelling call to action. Make it easy for viewers to sign up, download, or purchase your product with prominent buttons, links, and clear instructions.

Tailor to Each Stage: Remember that customers have different needs and expectations at each stage of the funnel. Tailor your video content and style to match these needs and guide them seamlessly through the journey.

Onboarding Videos: The Key to User Success

SaaS onboarding videos can be strategically integrated into various touchpoints throughout the customer journey, providing timely guidance and enhancing the overall experience.

Welcome Email: Embed a welcome video in your initial email to new users. This sets a positive tone and provides a friendly introduction to your product and its key features. You could include a short video that welcomes users to your platform and highlights the next steps they should take.

Welcome Screen: Greet new users with a welcome video on your platform's landing page or dashboard. This provides a warm welcome and highlights key features or next steps.

Help Center: Integrate onboarding videos within your help center articles or FAQs. This provides visual guidance and step-by-step instructions for common tasks or troubleshooting.

Knowledge Base: Enhance your knowledge base with videos that explain complex concepts, features, or processes. This makes it easier for users to find the information they need and understand how to use your product effectively.

Live Chat: Offer video tutorials or demos through your live chat support. This provides real-time visual assistance and personalized guidance to users seeking immediate help.

Strategic Placement: Choose touchpoints where videos can add the most value and enhance the user experience.

Seamless Onboarding: A Video Roadmap

SaaS onboarding videos can act as a visual roadmap, guiding customers through each stage of their journey with your product and ensuring a smooth and engaging experience.

Visualize the Customer Journey: Create a series of videos that represent each stage, from initial awareness and consideration to onboarding, adoption, and advocacy. This helps you map out the entire customer journey and identify opportunities to use video effectively.

Demonstrate Product Usage in Context: Show how your product fits into the user's workflow and how it helps them achieve their goals. Use real-world scenarios and relatable examples to make the connection clear.

Address Potential Roadblocks Proactively: Identify common pain points or challenges users might encounter and create videos that provide solutions, workarounds, or helpful tips. This helps prevent frustration and ensures a smooth onboarding experience.

Guide Users Towards Desired Outcomes: Use videos to nudge users towards key milestones, such as completing their profile, inviting team members, or exploring advanced features. This helps them get the most out of your product and achieve their desired outcomes.

Gather Feedback and Iterate: Continuously collect user feedback on their onboarding experience and use it to refine your videos. This ensures they remain relevant, engaging, and effective in guiding users through their journey.

Case Study: HubSpot's Community Building with Video

Objective: To foster user engagement and collaboration within the HubSpot community.

Strategy: HubSpot leveraged video to create a sense of community and encourage interaction among its users. They produced a variety of video content, including:

• Customer Success Stories: Showcasing how HubSpot users achieved success with the platform.
• Product Tutorials: Providing step-by-step guides on how to use HubSpot's features.
• Expert Interviews: Featuring industry leaders and HubSpot experts sharing insights and best practices.
• Live Events: Recording and sharing live webinars and conferences to connect users with the HubSpot team and each other.

Results: HubSpot's video strategy resulted in a significant increase in Community Engagement:

• Increased Website Traffic: Video content drove a 20% increase in website traffic to HubSpot's community forum.
• Higher User Retention: Users who engaged with video content were 30% more likely to remain active members of the community.
• Improved Customer Satisfaction: Video content helped users feel more connected to the HubSpot brand and resulted in a 15% increase in customer satisfaction ratings.

Key Takeaways: Video is a powerful tool for building community and fostering user engagement. By creating a variety of video content that is relevant to users' needs and interests, HubSpot was able to create a thriving online community that benefits both users and the company.

Case Study: Slack Fosters Community Engagement with Video

Challenge: Slack, the popular communication platform, sought to strengthen its user community and encourage collaboration among its diverse user base.

Solution: Slack implemented a series of video-based initiatives to foster Community Engagement. These included:

• Slack Frontiers: A video series featuring interviews with industry experts and thought leaders, showcasing innovative ways to use Slack.
• Slack Tips & Tricks: Short, informative videos demonstrating best practices and hidden features within the platform.
• User-Generated Content: Encouraging users to share their own video experiences with Slack, fostering a sense of ownership and community.

Results:

• Increased User Engagement: Slack saw a significant increase in user engagement, with a 20% rise in active users participating in community forums and discussions.
• Enhanced Collaboration: The video content facilitated knowledge sharing and collaboration among users, leading to a 15% increase in project completion rates.
• Improved User Retention: The engaging video content contributed to a 10% decrease in user churn rates.

Key Takeaways:

• Video content can effectively build a sense of community and encourage collaboration among users.
• By showcasing expert insights and user-generated content, Slack created a platform for knowledge sharing and engagement.
• The success of Slack's video initiatives demonstrates the power of video in fostering a thriving online community.

Case Study: HubSpot's "The Growth Show"

Objective: To build a strong community around HubSpot's marketing and sales platform by providing valuable content and fostering engagement among users.

Strategy: HubSpot launched The Growth Show, a weekly video series featuring interviews with industry experts, customer success stories, and insights on marketing and sales best practices. The show was distributed across multiple platforms, including HubSpot's website, YouTube, and social media.

Results: The Growth Show has been a resounding success, driving significant community engagement and growth for HubSpot.

• YouTube Subscribers: The show has garnered over 100,000 subscribers on YouTube, with each episode averaging over 10,000 views.
• Community Forum Activity: The show has sparked lively discussions on HubSpot's community forum, with users actively sharing their insights and experiences.
• Increased Brand Awareness: The show has helped to increase HubSpot's brand awareness and establish the company as a thought leader in the marketing and sales space.

Key Takeaways: Video content can be a powerful tool for building a strong community around a SaaS platform. By providing valuable content and fostering engagement, companies can create a loyal following of users who are eager to learn and share their experiences.

How SaaS customer onboarding video examples are curated?

We dove deep into SaaS customer onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS customer onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product exploration.
7.Brand Alignment Determining video alignment with brand message, identity, and the specific needs of onboarding new SaaS users.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS customer onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)