Video Creation Service

30 Impactful Video Examples That Streamline SaaS Customer Onboarding

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
SaaS Customer Onboarding Video Examples
FAQ
Accelerating Time-to-Value with Onboarding Video
Why Advids for SaaS Customer Onboarding Video?
What is a SaaS Customer Onboarding Video?
What do top SaaS Customer Onboarding Videos have in common?
What makes SaaS Customer Onboarding Video effective?
How long should your SaaS Customer Onboarding Video be?
How to create SaaS Customer Onboarding videos?

Is your SaaS onboarding process struggling to meet user expectations? Explore 30 impactful video examples that illustrate how to simplify user adoption and increase engagement. This article reveals how focused videos can transform complex processes into intuitive experiences, leading to quicker time-to-value and improved customer satisfaction. Discover how to develop an onboarding flow that users will appreciate with the practical insights provided.

Video's role in modern marketing:

Video streaming will make up 91% of global internet traffic by 2025.
Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
According to a 2022 study, 59% of respondents agree that YouTube ads are more relevant than ads on linear TV or other streaming apps.

Looking to decrease customer churn and significantly improve user retention? Evidence indicates that tailored video onboarding experiences greatly influence long-term customer success. This article presents 30 SaaS customer onboarding video examples showcasing a range of video styles—from concise learning modules to personalized welcome messages—created to address specific user needs at each stage of onboarding. Unlock the potential of video to create a compelling onboarding experience that converts trial users into loyal customers.

SaaS Customer Onboarding Video Examples

1. Quuu

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Duration : 1 minute and 11 seconds

Reclaiming the considerable hours spent sourcing genuinely valuable content for social media becomes tangible watching this demonstration. Quuu's video dynamically illustrates how automated curation delivers a consistent stream of hand-picked, quality suggestions directly to your social calendar, transforming a daily chore into effortless consistency and authority building.

Witnessing the clear, step-by-step system presentation, effectively acting like an interactive product walkthrough, instantly conveys its practical power. This simple, animated view highlights the seamless process of integrating relevant articles and scheduling posts automatically without constant manual searching or complex setup.

Seeing virtual engagement metrics climb visually inspires confidence, showcasing how this smart automation builds real audience connection. It serves as an excellent example for visually communicating complex service benefits through compelling, easy-to-understand animation, offering inspiration for any service explanation video project.

What We Can Learn

High detail three dimensional animation unveils the unseen, captivating viewers.


2. Mural User training video content

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Duration : 1 minute and 12 seconds

Stepping beyond generic automation, this video unveils how intelligence can truly amplify teamwork. It visualizes AI within Mural, simplifying intricate tasks with impressive speed and clarity. Witnessing capabilities like instant summarization of notes provides a powerful, practical example of this value.

The platform acts as an accelerator for insights, transforming scattered points into structured plans effortlessly, crucial for agile processes and better decision-making. This clear demonstration of features makes for impactful user training video content. It inspires thinking on how visual workspaces, augmented by smart tools, streamline collaboration and drive innovation effectively by facilitating human organization.

What We Can Learn

An animated financial explainer simplifies complex data concepts for clear audience understanding and engagement.


3. HR Acuity Video for new users

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Duration : 1 minute and 12 seconds

Beneath the surface of any thriving workplace can lie unseen challenges, from subtle conflicts to significant risks. This visual journey reveals the transformative power HR Acuity offers for navigating complex employee relations, turning potential chaos into a clear, manageable path towards resolution and fostering essential trust within the organization. It makes a powerful argument for systemizing sensitive human issues effectively.

By centralizing case tracking and offering a robust, guided investigation methodology, this video for new users demonstrates how teams can handle sensitive situations with unwavering consistency. Uncovering trends helps proactively build a healthier culture and prevent future problems, proving this solution isn't just about addressing issues, but fundamentally improving the employee experience and mitigating significant business exposure comprehensively.

What We Can Learn

An animated process journey clearly explaining steps increases viewer retention by up to 60 percent.


4. TravelBank Software user guide video

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Duration : 1 minute and 16 seconds

Bringing together fragmented processes for business expenses and travel poses real challenges. This TravelBank video powerfully visualizes their integrated platform through sharp, clean animation, immediately capturing attention with a briefcase metaphor symbolizing consolidated management.

Acting like a high-level software user guide video, it uses animated screens to clearly demonstrate how tasks like mapping expenses and controlling corporate cards become simplified for accounting teams, showcasing vital oversight and efficient automated workflows.

The video concludes by highlighting seamless travel booking, potential savings via negotiated rates, and a visible rewards program designed to encourage cost-conscious choices, underscoring the platform's promise of comprehensive control and efficiency for inspiring businesses.

What We Can Learn

Align video content with timely industry challenges demonstrating immediate relevance and practical value for viewers.


5. Snowfox Welcome video for users

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Duration : 1 minute and 16 seconds

Confronting the sheer volume and complexity of invoice processing presents a major hurdle for businesses. Snowfox offers an AI-driven approach that transforms this challenge. This welcome video for users introduces how the solution dramatically reduces manual work by automating up to ninety percent, unlocking significant speed and accuracy.

At its core, the self-learning AI continuously improves accuracy with each processed invoice, creating a powerful, dynamic feedback loop. It adapts effortlessly to new data, eliminating complex manual rules, and integrates seamlessly with major existing systems as a practical add-on, demonstrating flexibility.

Trusted across continents and processing millions annually, Snowfox underscores its proven reliability and inspires confidence in businesses seeking a streamlined, smarter financial future.

What We Can Learn

An aspirational opening statement instantly hooks viewers receptive to your solution's benefits.


6. Preno User onboarding video

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Duration : 1 minute and 16 seconds

Feeling swamped by jumbled spreadsheets and scattered tasks, the video captures the familiar burden faced by accommodation owners. The opening connects deeply, acknowledging the chaotic reality before presenting a path to calm. Preno emerges, promising simplicity where complexity once reigned, resonating with anyone tired of administrative overload.

Helping owners transition seamlessly, this user onboarding video showcases an intuitive interface and key integrations like Xero. This clear visual demonstration unlocks financial clarity, effortlessly managing revenue and preventing double bookings. Access across any device and automatic updates provide flexibility, simplifying day-to-day operations.

It ultimately frees valuable time, shifting focus back to guests and growing the business. This potential, moving beyond managing properties to enhancing guest experience, makes Preno's offering compelling for any accommodation owner seeking efficiency and a less complicated way to work.

What We Can Learn

Advertisers achieved average 5.5x return on ad spend unlocking sustainable growth.


7. Card Connect Commerce Reduce customer churn video

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Duration : 1 minute and 17 seconds

Transforming payment challenges, this Card Connect Commerce video provides striking clarity on advanced merchant services. It starts with a revealing complimentary rate analysis, highlighting a powerful initial step towards identifying savings and securing robust processing options. The animation effectively translates complexity.

Offering seamless, adaptable payment acceptance anywhere retail, online, mobile, contactless brings efficiency. Coupled with essential data breach protection, it offers peace of mind building crucial trust. This layered security and ease of use fundamentally helps reduce customer churn video.

The video positions Card Connect Commerce as a proactive payment partner, not just a processor, emphasizing their active role alongside solutions. This unique value combining analysis, seamless options, and security offers a compelling model for communicating financial services with tangible business benefit.

What We Can Learn

Align your solution with ambitious goals showing commitment to a carbon neutral continent by 2050.


8. Syncsort SaaS product tour video

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Duration : 1 minute and 19 seconds

Witnessing complex data ecosystems simplified is genuinely compelling. This Syncsort video achieves that feat through vibrant animation, bringing the flow of data from varied locations to life. It visually translates the often-abstract process of optimizing, assuring, and integrating data, highlighting how challenges like IT governance and capacity management are addressed.

The visual narrative excels at portraying seamless data accessibility, from anywhere to your business apps, delivering on the "design once, deploy anywhere" promise. This serves as a compelling saas product tour video, translating technical feats into clear benefits. It effectively inspires confidence by showing data handled with effortless control, demonstrating enhanced business agility and scalability.

What We Can Learn

Addressing potential customer churn by highlighting poor experiences resonates 84 percent won't return after single issue.


9. MerchantE User journey mapping video

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Duration : 1 minute and 25 seconds

Bringing simplicity to collecting payments instantly streamlines operations. This engaging video presents MerchantE Invoice Link for NetSuite not just as a tool, but as a transformative process upgrade, showing NetSuite users precisely how easy it is to add payment links to invoices and quotes.

Serving as an insightful user journey mapping video, it tracks the path from initial setup within NetSuite through to a customer's effortless click-to-pay experience. The clear demonstration vividly illustrates how this integration accelerates cash flow, drastically reduces follow-up time, and provides a secure, branded payment option, making manual accounts receivable a thing of the past.

What We Can Learn

An engaging animated style keeps viewers watching increasing typical retention rates by 30%.


10. SIG Visual software tutorial

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Duration : 1 minute and 27 seconds

Brands can transform packaging from passive containers into dynamic connection points in the digital age. SIG's PAC.ENGAGE platform video shows exactly how this future arrives, illustrating the transformation. Serving as a clear visual software tutorial, it depicts how scanning a code unlocks interactive potential.

Consumers gain access to possibilities like games, loyalty programs, and traceability, offering valuable insight into preferences and habits. This innovative approach enables brands to deliver personalized experiences, fostering creative campaigns and building deeper ties far beyond the physical pack itself.

What We Can Learn

An abstract opening transitions seamlessly to detailed function views for clarity.


11. GUESTY SaaS tutorial videos

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Duration : 1 minute and 29 seconds

Unlock the potential of managing multiple similar properties with remarkable ease, a process elegantly detailed in this Guesty video. It reveals their solution for multi-unit listings, precisely explaining sub-units and illustrating how their platform groups them for streamlined control.

The animated presentation excels at demystifying this technical feature, making the abstract visual and relatable. The core strength shown is seamless management and publishing to diverse channels like Airbnb and Booking.com, demonstrating how effective saas tutorial videos can empower users towards optimized occupancy and operational efficiency.

What We Can Learn

Align engaging visuals with core values for authentic connection and resonance with the audience.


12. Namecheap On-demand user guidance

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Duration : 1 minute and 30 seconds

Unleashing online ideas shouldn't mean wrestling with tech hurdles. The vibrant animation cleverly visualizes the tangle of complexity users face building with WordPress, highlighting the frustration when ideas get lost in the technical maze.

EasyWP transforms this struggle into a glide. It masterfully handles the technical heavy lifting like setup and hosting built by Namecheap, allowing focus purely on creation and growth. Knowing on-demand user guidance is there whenever needed makes navigating effortless, truly making successful online presence achievable for everyone.

What We Can Learn

An abstract visual approach effectively explains system processes fostering deeper insight quickly.


13. Segment Customer success video

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Duration : 1 minute and 30 seconds

Seeing customer data transform within Segment's visual system provides a clear picture of intelligent data orchestration. This central intelligence hub pulls together disparate signals from web, mobile, and cloud sources, becoming the single truth for every customer interaction across your digital footprint.

Segment's ability to clean data with protocols and unify profiles into comprehensive personas is the core insight. This interpretive customer success video demonstrates how building precise audiences and routing these rich insights enables targeted actions, ensuring data fuels meaningful engagement and inspires better business decisions.

What We Can Learn

Utilize animation to visually explain intricate technical aspects and unique internal mechanics clearly.


14. 1Password Feature adoption video

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Duration : 1 minute and 40 seconds

Facing the increasing fragmentation of our digital lives, where security feels scattered and complex, presents a real burden. This feature adoption video beautifully illustrates how 1Password steps up, offering a singular, comprehensive vault that protects not just website passwords but also crucial information like credit cards and sensitive documents.

Beyond simple storage, features like Watchtower provide proactive vigilance, highlighting potential weak spots and guiding users effortlessly toward a stronger security posture. This intelligent monitoring fosters genuine confidence, liberating users from the anxiety of managing countless digital entry points manually.

The true stroke of genius lies in its deep integration with macOS. The ability to instantly autofill credentials into any application, including system prompts, using a single, intuitive command truly redefines ease of use. This inspired visual storytelling makes robust digital security feel like an effortless, integrated extension of your daily workflow, inspiring others to embrace this level of protection.

What We Can Learn

Effectively animate hidden or technical aspects making complex functionality easily digestible.


15. CareStack Personalized onboarding video

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Duration : 1 minute and 44 seconds

Mastering dental practice finances often feels overwhelming amidst complex policies and collection hurdles. This animated showcase quickly pivots from illustrating these challenges to unveiling a streamlined path forward, promising tangible relief for practices large and small by tackling the entire revenue cycle from intake through collections.

Centralizing vital practice data like fee schedules and insurance plans under one roof eliminates manual headaches and inconsistencies, freeing up valuable administrative time. Crucial steps like verifying patient eligibility or managing claims and payments become significantly more efficient, giving staff capacity to focus on patient care. Practices quickly unlock these capabilities, supported by a personalized onboarding video ensuring teams get up to speed rapidly and effectively harness the platform's full power.

What We Can Learn

Highlighting AI features and performance capabilities saves professionals valuable time boosting productivity up to 30 percent.


16. Aviator Accelerate time to value video

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Duration : 1 minute and 51 seconds

We've all faced the digital roadblock of unhelpful automated assistants. This video powerfully captures that familiar frustration, contrasting it with a vision of effortless, intelligent interaction that genuinely helps users navigate information.

This transformative promise is delivered by Aviator, a generative AI chatbot that goes beyond simple FAQs. It uniquely learns from vast enterprise content, delivering highly contextual, secure answers precisely when and where needed, effectively unlocking the potential hidden within your organization's knowledge base.

The result elevates user experience and frees up valuable internal resources for more strategic work. Showcasing this potential, the video serves as a compelling accelerate time to value video, inspiring new approaches to information access and support efficiency.

What We Can Learn

AI driven systems reduce errors in data processing by up to 30 percent.


17. Capgemini In-app video guides

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Duration : 1 minute and 53 seconds

Overcoming inherent hurdles in attracting and selecting the right talent is paramount. SuccessFactors AI Recruiter by Capgemini fundamentally transforms this, applying artificial intelligence to mitigate unconscious bias in assessment and revolutionize recruitment efficiency.

This intelligent tool seamlessly integrates with SAP systems, automatically extracting candidate profiles and forming structured data. Leveraging powerful algorithms, it delivers accurate candidate-job matching scores, dramatically decreasing recruiter time and IT costs by 40%.

Business efficiency sees a 30% increase, facilitated by helpful in-app video guides. This empowers recruiters to focus on strategic engagement, ultimately attracting higher-quality talent and boosting company reputation as a desirable workplace.

What We Can Learn

Use high fidelity tech animation making intricate design details exciting and clear.


18. Diligent Behavioural triggered video

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Duration : 1 minute and 53 seconds

Navigating complex board processes often feels like juggling too many disparate tasks, prone to collapse at any moment. The video brilliantly captures that administrative chaos, showing piles of paper, endless notifications, and last-minute changes creating a sense of mounting frustration familiar to many, a true representation of administrative fragility.

Offering a clear escape from this manual burden, Diligent Community presents a unified digital platform. It moves beyond simple task management to visualize a streamlined workflow, turning time-consuming procedures into efficient clicks. Showing agenda creation, approvals, and publishing highlights a path to regaining control and focusing on community service, making this a compelling behavioural triggered video for overburdened staff. The transition visualizes a restoration of order and peace of mind.

What We Can Learn

Smoothly animated transitions and scene changes keep viewers engaged and focused on the core message.


19. Expense OnDemand SaaS onboarding video

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Duration : 1 minute and 58 seconds

Reclaiming time spent wrestling with finances is the immediate promise this video delivers. Expense OnDemand tackles the messy reality of expense management head-on, visually demonstrating how digital automation transforms chaotic paper trails into simple, fast claims. It powerfully communicates the freedom gained when tracking receipts becomes effortless.

The video compellingly highlights the platform's intelligent features, including flexible, pay-per-use pricing that fits individual needs, saving money while eliminating complexity. Its seamless accessibility across devices and integrations underscores ease of use, making this a particularly effective saas onboarding video. It truly presents expense management as streamlined and accessible.

What We Can Learn

Addressing peak season pain points quickly within the video grabs viewers instantly.


20. Mezmo Product onboarding video

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Duration : 1 minute and 8 seconds

Data choreography unfolds beautifully in this compelling Mezmo video. Serving as an effective product onboarding video, it transforms complex concepts into vibrant visuals. It highlights the frustration of traditional stuck systems before presenting the platform as a dynamic force for data liberation and unprecedented freedom.

This dynamic pipeline creates a live stream from dispersed sources, enriching data with essential context for real-time engineer action. It presents the platform not just as a tool, but a fresh source of energy, empowering faster, more confident business results through enhanced troubleshooting and deep insight.

What We Can Learn

Addressing sensitive workplace issues with empathy and showing a resolution builds trust.


21. Ateme Guided user experience video

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Duration : 1 minute and 8 seconds

Charting a course through the dynamic landscape of media delivery, Ateme+ offers the trajectory for success. This compelling animated guided user experience video effectively employs simple visual metaphors to untangle complexity, showcasing the reliable, high-quality experience customers expect today and long into the future.

Scaling infrastructure becomes effortless, adapting quickly in minutes to cut waste and empower growth. Powered by energy-efficient Green Delivery, this cloud-agnostic platform offers flexible SaaS options, freeing businesses to focus on their core mission. Choosing this solution means charting an amazing journey forward with less tech overhead and clear value.

What We Can Learn

AI empowers simplified data analysis, content creation, and unified journey orchestration for growth.


22. CAIS Onboarding video elements

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Duration : 2 minutes and 23 seconds

Overcoming traditional hurdles in alternative investments finds a comprehensive solution. User testimonials emphasize CAIS's power to centralize workflows and accelerate business growth, freeing financial professionals to focus on client relationships.

The platform showcases revolutionary pre-trade tools for portfolio construction and powers faster, streamlined transactions. Critical onboarding video elements, alongside post-trade simplification providing documents where needed and integration with existing tech stacks, underscore its end-to-end efficiency. This blend of robust technology and human support makes CAIS a compelling partner.

What We Can Learn

AI assistance for creative tasks can increase productivity levels for individuals by approximately 40%.


23. Syncsort Effective video onboarding

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Duration : 2 minutes and 7 seconds

Escaping the relentless cycle of manual updates and fragmented order handling across disparate platforms often feels overwhelming. Syncsort's insightful video initially depicts this common plight, then swiftly introduces its core value proposition, vividly illustrating seamless automation and robust connectivity.

This visual narrative showcasing operational simplification is genuinely impactful. Functioning as effective video onboarding, the clear animation demonstrates precisely how integration automates crucial inventory updates and ensures fluid order processing. It uniquely highlights how Syncsort enables growth and liberation for busy sellers.

What We Can Learn

Present technical specifications like refresh time and response speed with engaging split-screen comparisons.


24. 7SHIFTS Customer onboarding video

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Duration : 31 seconds

Moving past the daily hurdles of restaurant team management feels liberating. This animation masterfully captures the common frustrations of managers drowning in scheduling conflicts and constant messages, building instant empathy by vividly showing the chaotic reality before revealing the ease that awaits.

7SHIFTS is introduced as the clear solution, simplifying complexity. The video's demonstration of the platform's interface makes the transition to organized team management seem achievable and efficient, serving as an effective customer onboarding video. This visual clarity offers a path out of the daily grind, a powerful blueprint for operational peace.

What We Can Learn

Addressing privacy helps sustain revenue as global ad blocker usage exceeds 40 percent.


25. Passkeys Visual guide new users

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Duration : 3 minutes and 49 seconds

Online identity friction meets a revolutionary solution. This engaging video powerfully illustrates the widespread frustration and vulnerability inherent in managing countless passwords. Through accessible animation, it serves as a compelling visual guide new users will immediately connect with the pain points.

The introduction of Passkeys shifts the paradigm. Demonstrating the effortless biometric unlock, the video showcases a fundamentally more secure authentication method, resistant to phishing. This innovation through Chrome and other platforms simplifies access, replacing complex steps with intuitive device recognition.

What emerges is a vision for seamless user experience and robust security. Implementing this promises higher login rates and increased conversion, highlighting that moving beyond passwords offers genuine value and a smoother digital path.

What We Can Learn

Aim for high viewer retention; videos under one minute typically retain eighty percent.


26. Karma SaaS walkthrough video

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Duration : 51 seconds

Fostering a positive culture where appreciation flows easily is the promise Karma delivers. This direct SaaS walkthrough video excels by showing exactly how simple it is to share feedback right from your phone, reinforcing accessibility and empowering instant connection between colleagues. It visually translates the concept into actionable steps.

The video thoughtfully highlights features like selecting colleagues, assigning meaning via distinct icons hinting at types of recognition or feedback, and even adding visual context with attachments. Showing the clear positive/negative options and the straightforward 'Add KARMA' button builds user confidence, inspiring others to explore this intuitive tool for enhancing communication.

What We Can Learn

Advanced material science leads to antenna shells up to 40% lighter for easier deployment.


27. Extentia Improve user retention video

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Duration : 31 seconds

Witnessing the potential of generative AI to spark fundamental business shifts unfolds dynamically. This technology is positioned as the engine for reinvention, promising financial institutions a path to become significantly more efficient, gain deeper insights, and operate with greater agility than ever before.

By simplifying overwhelming information loads and accelerating data analysis capabilities, the focus shifts. Employees are empowered to dedicate valuable time to exploring new business avenues, a critical step in any strategy to improve user retention video outcomes and unlock pathways to sustained growth and competitive advantage in a crowded market.

What We Can Learn

Articulate value proposition using precise technical visualizations to increase purchase intent by over 90 percent.


28. ClickUp Explain complex features video

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Duration : 3 minutes and 17 seconds

Escaping the whirlwind of project management demands a smarter approach than just working harder. ClickUp unveils ClickUp Brain, an integrated AI layer transforming complex workflows into streamlined processes. One finds this innovation brings a new level of precision and control, easing pressure on busy teams navigating deadlines and shifting priorities.

This video excels at demonstrating these capabilities, serving as a prime explain complex features video by visually translating abstract AI power into tangible benefits like optimized resource allocation and proactive risk identification. The clarity inspires confidence, showing how automation reduces busywork, saves significant time, and enables smarter decisions crucial for project success and overall team well-being.

What We Can Learn

Allow detailed animation to reveal product mechanisms clearly, fostering deeper understanding.


29. LGIM Key feature demonstration

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Duration : 1 minute and 58 seconds

In a world saturated with marketing messages, cutting through the digital noise to genuinely connect with customers is paramount for businesses. Overwhelmed marketers often face complex systems hindering truly effective, personalized communication efforts. A refreshing new solution emerges, promising a distinct path toward simplifying this critical challenge.

This innovative platform, called U, streamlines the process of delivering relevant messages across a full spectrum of channels, from email and web to social media and beyond. The inherent power of seamless, personalized outreach across these diverse channels is vividly conveyed through the key feature demonstration.

The compelling results highlighted, including significantly higher delivery and open rates alongside increased ROI, underscore its impact. Ultimately, this effortless automation tool grants marketers valuable time back, freeing them to focus on strategic work and inspiring their own creative communication projects.

What We Can Learn

AI accelerated performance cuts complex task time by over 40 percent for efficiency.


30. Klear Welcome video new users

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Duration : 1 minute and 58 seconds

Achieving true harmony between your Sage 100 ERP and crucial online commerce platforms presents a common challenge. This video steps forward to vividly illustrate a dedicated solution linking core financial operations with the bustling world of webstores.

The true strength revealed is IN-SYNCH's remarkable ability to bridge Sage 100 with virtually any e-commerce cart, fueling real-time data flows for accurate inventory and speedy order processing. This functions as an insightful welcome video new users can depend on, promising robust security and adaptability for sustained business growth.

What We Can Learn

An animated explainer video can boost audience understanding of complex topics by 74 percent.


FAQ

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How can welcome videos improve initial SaaS user experience?

Personalized welcome videos create a positive first impression, increasing user engagement and reducing churn.

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What are key elements of a compelling SaaS product walkthrough?

Effective walkthroughs showcase key features, benefits, and use cases, guiding users to quick wins and product value.

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What's the ideal length for engaging SaaS onboarding videos?

Ideal onboarding video length is under two minutes, balancing concise information with user attention spans.

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How can product features be showcased without overwhelming new SaaS users?

Introduce core features first, gradually unveiling advanced functionalities to avoid overwhelming new users and promote adoption.

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How can storytelling maximize impact in SaaS user training?

Storytelling makes training memorable and engaging, improving knowledge retention and user satisfaction.

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Best practices for calls to action in initial product tour videos?

Compelling calls to action encourage immediate interaction, driving trial conversions and feature exploration.

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How do testimonials build trust in SaaS welcome videos?

Authentic testimonials build trust and credibility, showcasing real user experiences and validating product value.

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What explainer video types best onboard users to freemium SaaS platforms?

Animated explainers and interactive demos effectively onboard freemium users, highlighting premium features and encouraging upgrades. Pricing for such videos typically ranges from $1,000-$6,000 for a 60-second video, depending on complexity.

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How to guide users through the post-signup SaaS journey with video?

Targeted videos for each post-signup stage, from profile setup to key feature exploration, guide users seamlessly through the product.

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Ideal tone and style for SaaS onboarding videos for tech-savvy users?

Concise, informative videos with a professional tone resonate with tech-savvy users, respecting their expertise and time.

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How can SaaS onboarding videos be made accessible?

Captions, transcripts, and other accessibility features ensure inclusivity and reach a wider audience.

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Common mistakes leading to low engagement with SaaS onboarding videos?

Avoid lengthy videos, technical jargon, and unclear calls to action to maximize engagement and onboarding effectiveness.

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Repurposing marketing content into engaging SaaS onboarding videos?

Repurpose marketing content for onboarding by tailoring it to user needs and goals, maximizing content value and efficiency.

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Animation vs. screen recording: explaining complex SaaS features?

Animation clarifies complex features visually, while screen recordings demonstrate real-world usage. Choose the approach that best suits your product and audience.

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Building community with SaaS welcome videos?

Welcome videos foster community by showcasing user success stories and encouraging interaction, building a sense of belonging. A typical project timeline is 3-8 weeks, depending on scope and complexity.



Accelerating Time-to-Value with Onboarding Video


Accelerating the moment users first experience value from your platform is critical, and the SaaS Customer Onboarding Video stands out as a powerful tool for this. Slow Time to Value TTV is a major driver of early churn; research shows a significant percentage of users expect to see product value within just five minutes. Visual onboarding cuts friction and drastically shortens the learning curve, allowing new users to understand and engage with a product quickly. People process visual information much faster than text, which inherently helps users reach their crucial "aha" moment sooner, realizing the product's true potential and reducing the risk of abandonment.

Videos provide step-by-step guidance and highlight valuable features efficiently. Embedding microvideos directly within the application offers users just-in-time help for quick wins, breaking down complexity into digestible segments. Showing *how* to perform tasks, rather than merely describing them, is far more effective at getting users to action faster. Interactive elements can further guide users along tailored paths, boosting user adoption speed.

Furthermore, leveraging data and AI allows for increasingly personalized onboarding experiences. Analyzing user behavior identifies where they struggle, enabling dynamic adjustments to the video guidance. This tailored approach, based on individual user needs or roles, streamlines the path to success and minimizes wasted time navigating irrelevant features. AI can even assist in creating targeted content or provide chatbot support during onboarding for instant help.

Continuously optimizing video onboarding based on user feedback and performance metrics is essential. Analyzing where users drop off reveals bottlenecks slowing their progress. A/B testing different video approaches and placements helps identify the fastest paths to activation and engagement. This continuous iteration ensures the onboarding remains a high-speed pathway to value, directly impacting retention and productivity.


Why Advids for SaaS Customer Onboarding Video?


At Advids, we specialize in crafting compelling SaaS customer onboarding videos that drive results. Our blend of creative storytelling, cutting-edge technology, and extensive experience ensures your vision translates into engaging and effective animation. We've completed over 3400 successful projects for clients ranging from startups to Fortune 500 companies, and we're ready to help you unlock the potential of SaaS onboarding video.

Transforming User Experiences Through Engaging Onboarding:

Customized SaaS Onboarding Video Solutions: We tailor each project, whether it's explainer videos, character animations, or interactive tutorials, to perfectly match your brand, style, and target audience.
Creative Storytelling for Seamless Onboarding: Our team of animators and storytellers craft captivating narratives that simplify complex processes, engage your users, and encourage product adoption.
Cutting-Edge Technology for Immersive Experiences: We leverage the latest animation software and techniques to create visually stunning onboarding videos that leave a lasting impact and improve user retention.

A Proven Track Record of Success:

12+ Years of Experience in Video Production: With over 3400 successful projects under our belt, we possess a deep understanding of what makes effective video content, including over 270 SaaS customer onboarding videos.
Trusted by Leading Brands: Industry leaders like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life and enhance their customer experiences.
Client Satisfaction is Our Priority: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Onboarding Excellence:

Collaborative Process From Start to Finish: We work closely with you throughout the entire process, from concept development to final delivery, ensuring your vision is realized and your onboarding goals are met.
Strategic Communication for Optimal Results: We prioritize clear and open communication to understand your specific needs, target audience, and brand identity, resulting in impactful SaaS onboarding videos that drive user engagement and product adoption.


Ready to unlock the potential of SaaS Customer Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:


What is a SaaS Customer Onboarding Video?


A SaaS customer onboarding video is a visual guide that helps new users understand and use a SaaS product effectively. It's designed to provide a smooth and engaging introduction to the platform, highlighting key features, functionalities, and benefits.

These videos are often used to welcome new users, demonstrate core features, provide step-by-step tutorials, and showcase customer success stories. By providing a clear and concise overview of the product, onboarding videos help users get started quickly and confidently, ultimately leading to increased product adoption and user satisfaction.


What do top SaaS Customer Onboarding Videos have in common?


Craft compelling saas onboarding videos that showcase value and drive user engagement.

Defined Goals: State specific, measurable, achievable, relevant, and time-bound (SMART) goals. Focus on user activation and engagement.

  • Ideal Customer Profile: Create detailed user personas to tailor messaging. Address specific needs and pain points of each persona.
  • User Journey Mapping: Use a visual map to show the user's path. Highlight key touchpoints and potential friction points.
  • Core Feature Highlighting: Show only essential features, using clear visuals. Prioritize features that solve key user problems.
  • Interactive Demonstrations: Use screen recordings with annotations and highlights. Show how users can achieve specific tasks.
  • Problem/Solution Focus: Show the problem, then the solution using the software. Emphasize the positive outcome for the user.
  • Customer Success Stories: Use short, impactful stories with visuals and testimonials. Focus on quantifiable results and positive outcomes.
  • Compelling Call to Action: Use strong verbs and clear instructions. Make the next step easy and obvious for the user.
  • Onboarding Process Detail: Break down the process into simple, manageable steps. Use visual cues and progress indicators.
  • Value Proposition Clarity: Focus on the key benefits and how they solve user needs. Use concise language and compelling visuals.


What makes SaaS Customer Onboarding Video effective?


The cornerstone of an effective SaaS customer onboarding video lies in a crystal-clear articulation of the value proposition that immediately resonates with the user. A strategic blend of screen recordings, animations, and relatable scenarios ensures that the products capabilities are not just shown, but understood within a users context. User-centric storytelling that highlights product benefits is more impactful than simply listing features; it connects with the users needs and aspirations.

Purposeful interactive elements like quizzes, hotspots, and progress indicators are not just add-ons, they are tools to enhance engagement and retention. Microlearning principles are paramount, ensuring information is delivered in digestible segments, preventing overwhelm and encouraging continuous learning. A deep understanding of the target audience is achieved through user interviews, surveys, and data analysis, allowing for a tailored onboarding experience.

Competitor analysis, customer feedback, and market research are essential to pinpoint user pain points, enabling the video to directly address these challenges. Prioritizing user needs and providing guided step-by-step tutorials with clear calls-to-action creates a positive and memorable onboarding experience. Keeping the video concise and focused, aiming for optimal viewing time based on the target audience, is crucial for maintaining engagement.

A meticulously structured video, balancing visual engagement with practical utility, encourages users to explore and utilize the product fully. This approach ensures that the onboarding video is not just a presentation, but a pathway to product mastery.


How long should your SaaS Customer Onboarding Video be?


Optimize SaaS onboarding video length for maximum impact by aligning video type, content, and user journey stage.

Pre-production Considerations for Determining Video Length:

  • What's the video's core message?
  • Who is the ideal user?
  • Which features need showcasing?
  • How intuitive is the software?
  • Where will the video reside?
  • What's the video's purpose?
  • What's the onboarding goal?

SaaS customer onboarding video length guide

SaaS Customer Onboarding TypesVideo LengthUse CaseFunnel
Animated Explainer60-90 secondsConcisely explains core value proposition using engaging visuals and minimal text, ideal for initial exposureAwareness
Screen Recording45-60 secondsDemonstrates key features and workflows efficiently, focusing on user interaction and ease of useActivation
Live Action Demo90-120 secondsShows real people using the software, building trust and showcasing practical applications, uses a friendly toneActivation/Onboarding
Product Walkthrough1-2 minutesComprehensive overview of all features, guiding users through the entire product experience, step-by-stepOnboarding
Getting Started30-45 secondsQuick, easy-to-follow guide to initial setup and basic usage, focuses on immediate value and first stepsActivation/Onboarding


How to create SaaS Customer Onboarding videos?


Crafting compelling SaaS onboarding videos requires a strategic approach. Mastering the pre-production and production phases ensures your videos effectively guide users and drive adoption.

* Audience Definition - Use detailed customer personas to tailor the video's messaging and tone.

  • Pain Point Analysis - Conduct user research to pinpoint specific frustrations and address them directly.
  • Value Proposition - Highlight the unique selling points that differentiate your SaaS from competitors.
  • Narrative Development - Employ a problem-solution narrative to showcase how your SaaS solves user problems.
  • Style Selection - Match the video style to the SaaS's complexity and target audience's tech savviness.
  • Storyboard Creation - Use a storyboard to ensure a logical flow and visually appealing presentation.
  • Scriptwriting - Use clear, concise language, avoiding jargon and technical terms.
  • Video Recording - Use professional equipment and lighting to create a polished, high-quality video.
  • Video Editing - Employ dynamic editing techniques to maintain viewer engagement and interest.
  • Platform Optimization - Ensure compatibility across different devices and browsers for optimal viewing.
  • Feedback Iteration - Use A/B testing to compare different versions and optimize for maximum impact.


Incorporating User Testimonials in SaaS Onboarding Videos


Let's talk about the magic of user testimonials in SaaS onboarding videos. They're not just nice-to-haves; they're powerful tools for building trust and driving conversions. Think of them as mini-success stories, straight from the mouths of your happy users. By showcasing real people benefiting from your software, you create a compelling case for potential customers to join the party.

Imagine watching a product demo video example, and suddenly, a real user pops up, sharing how the software solved their biggest headache. That's the power of a well-placed testimonial. It transforms a dry feature explanation into a relatable experience.

  • Show, don't just tell: Instead of simply listing benefits, let your users demonstrate them. A short clip of a customer explaining how your SaaS streamlined their workflow is far more impactful than any marketing jargon.
  • Keep it real: Authenticity is key. Avoid overly polished or scripted testimonials. Let your users speak in their own words, sharing their genuine experiences. This is where SaaS onboarding video case studies can offer valuable insights.
  • Strategic placement: Don't just sprinkle testimonials randomly throughout your videos. Think about the user journey and place them at key decision-making points. For example, after showcasing a complex feature, a testimonial from a user who mastered it can boost confidence.
  • Variety is the spice of life: Showcase a diverse range of users, representing different segments of your target audience. This helps potential customers see themselves in your user base. Software onboarding video examples often highlight this effectively.

By following these tips, we can transform user testimonials into powerful conversion drivers. They're not just words; they're social proof that your SaaS delivers on its promises. Remember, seeing is believing, and hearing from satisfied customers is often the final push a potential user needs to take the leap.


The Importance of Storytelling in SaaS Onboarding Videos


We've seen some great SaaS onboarding video examples, but let's talk about what makes them truly shine: storytelling. Instead of just listing features, imagine painting a picture of how your software transforms a user's workday. Think of those frustrating tasks that keep your target audience up at night. Now, show them how your SaaS swoops in like a superhero, solving their problems and making their lives easier. That's the magic of storytelling. It's not just about information; it's about connection.

Remember those SaaS product onboarding video examples we discussed? The best ones don't just tell; they show. They use narratives to demonstrate value, build trust, and ultimately, drive conversions. A well-crafted story can make even complex platform onboarding video examples feel engaging and accessible.

  • Human connection: Dry facts don't stick, but stories do. They tap into emotions, making your SaaS relatable and memorable.
  • Simplifying complexity: Think of a user struggling with a complicated workflow. A story can break down that process into digestible steps, showing how your software provides the solution.
  • Building trust: Imagine seeing a testimonial from a real user explaining how your SaaS transformed their business. That's the power of social proof in action. It's far more convincing than any marketing jargon.
  • Driving action: A compelling story doesn't just inform; it inspires. It motivates users to explore your software and experience the benefits for themselves.

By weaving compelling narratives into your onboarding videos, we create an experience that resonates with users on a deeper level. This fosters engagement, builds brand loyalty, and ultimately, drives long-term success.


SaaS Onboarding Video Production Process


Let's dive into the SaaS onboarding video production process. Creating effective videos involves more than just hitting record; it's about crafting a compelling narrative that resonates with your users and drives action. Think of it as a journey, starting with a spark of an idea and culminating in a polished video that converts viewers into loyal customers.

We'll break down the key stages, offering practical tips and insights gleaned from analyzing countless SaaS onboarding video examples for B2B and beyond. Remember, the goal is to create videos that not only educate but also inspire.

  • Planning and Pre-Production: Begin by defining your target audience and their specific needs. What problems are they facing, and how can your SaaS solution help? This is where user research and customer personas come into play. Next, establish clear objectives for your video. Are you aiming to increase trial sign-ups, boost feature adoption, or simply improve user understanding? A well-defined goal will guide your entire production process. Finally, develop a compelling script and storyboard that visually maps out your video's narrative.
  • Production and Post-Production: Now it's time to bring your vision to life. Choose a video style that aligns with your brand and target audience. Animation, live-action, screencast – the options are endless. Consider factors like complexity, technical expertise, and budget when making your decision. During production, ensure professional voiceover and music selection to enhance the video's message and tone. Once filming is complete, move into post-production for editing, revisions, and special effects. Review and approval processes are crucial for maintaining quality control.
  • Optimization and Distribution: Optimize your video for seamless playback across various devices and platforms. Think mobile-first, ensuring your video looks great on smaller screens. Develop a distribution strategy to reach your target audience through relevant channels. Will you embed the video on your website, share it on social media, or include it in email campaigns? User training video examples often demonstrate effective distribution strategies.
  • Feedback and Iteration: Gathering user feedback is essential for continuous improvement. Analyze video performance metrics and A/B test different versions to optimize for maximum impact. Remember, creating the best SaaS onboarding videos is an ongoing process. By incorporating user feedback and iterating on your approach, you can ensure your videos remain relevant, engaging, and effective.

By following these steps, we can create cloud software onboarding video examples that truly resonate with users and drive conversions. Remember, a well-crafted onboarding video can be the key to unlocking user success and maximizing the value of your SaaS product.


Optimizing Your SaaS Onboarding Video for Conversions


Let's shift gears and discuss how to optimize our SaaS onboarding videos for maximum impact. We've covered the basics, but now it's time to transform viewers into active users. Think of your video as a guide, leading users toward a specific action, whether it's starting a free trial or exploring key features.

We can achieve this by focusing on a few key strategies. First, grab attention immediately. Showcase the core value of your SaaS upfront, like in compelling SaaS customer onboarding video examples. Don't make viewers wait; tell them why your software is worth their time. Second, craft a clear and concise narrative. Respect your audience's time by getting straight to the point. No one wants to watch a rambling product walkthrough, especially in the fast-paced B2B world where SaaS onboarding video examples for enterprise need to be extra efficient.

Third, remember the power of a strong call to action. Tell viewers exactly what you want them to do next. "Start your free trial," "Request a demo," or "Explore our interactive SaaS product tour video examples." Make it easy for them to take the next step. Finally, don't forget the importance of continuous improvement. Gather user feedback, analyze video performance metrics, and A/B test different versions. This iterative approach ensures your videos remain effective and engaging.

  • Personalize content. Tailor your message to specific user segments. Address their unique needs and pain points.
  • Leverage testimonials. Build trust by showcasing real users benefiting from your software. Think of those impactful application onboarding video examples where a customer shares their success story.
  • Optimize for all platforms. Ensure your videos are mobile-friendly and accessible across different devices.
  • Promote strategically. Share your videos on your website, social media, and email campaigns. Reach your target audience where they are.

By implementing these optimization strategies, we transform our SaaS onboarding videos from passive content into powerful conversion tools. They become a crucial part of the user journey, guiding new customers toward success and maximizing the value of our SaaS product.


Working with a SaaS Onboarding Video Production Team


Partnering with a SaaS onboarding video production team can feel daunting, but with the right approach, it becomes a collaborative journey towards creating compelling content. Let's explore how to make this partnership a success, transforming viewers into active users. Remember, clear communication is key throughout the process. Share your vision, provide feedback, and ensure everyone is on the same page.

Think of your video as a guide, leading users toward a specific action. Showcase the core value of your SaaS upfront, just like in those engaging SaaS onboarding video examples you've seen. Don't make viewers wait; tell them why your software is worth their time. Request short SaaS onboarding video examples from the team's portfolio to gauge their ability to create concise, impactful narratives.

Collaborating effectively involves sharing key insights about your target audience and the software's unique value proposition. Review digital product onboarding video examples together to spark creative ideas and ensure alignment. Remember, the goal is to create a video that not only educates but also inspires.

  • Clearly define your goals and desired outcomes for the video.
  • Choose a team with proven SaaS experience and a style that aligns with your brand.
  • Discuss budget and timeline expectations upfront to ensure a smooth production process.
  • Optimize the video for various platforms and plan its distribution strategically to reach your target audience effectively.

By following these strategies, we transform our SaaS onboarding videos from passive content into powerful conversion tools. They become a crucial part of the user journey, guiding new customers toward success and maximizing the value of our SaaS product.


How SaaS customer onboarding video examples are curated?


We dove deep into SaaS customer onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic SaaS customer onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and effectiveness in driving trial sign-ups or product exploration.
7.Brand Alignment Determining video alignment with brand message, identity, and the specific needs of onboarding new SaaS users.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, SaaS customer onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30 videos featured is 0.22% of 13636)

Author at advids
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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