30 Launch Video Examples That Boost Brand Awareness And Drive Conversions

Lights, camera, launch! Imagine crafting a product launch so epic it sends ripples through the market. But sometimes, even the best-laid plans can fall flat. A killer launch video can be your ace in the hole, trust me. The proof is in the pudding, as they say. Let's dive into some hard-hitting stats that reveal why video is a game-changer in today's digital world.

• 91% of marketers are satisfied with the ROI of video marketing on social media.
• Video streaming is estimated to account for 91% of global internet traffic by 2024.
• 96% of people turn to videos to learn more about a product or service.

These stats reveal a powerful trend: video is not just a nice-to-have, it's a must-have. Launch videos can effectively bridge the information gap and capture audience interest, leading to increased conversions and brand awareness. Let's dive in and explore 30 Effective Launch Video examples to unlock actionable insights and ignite your next launch.

1. Dun & Bradstreet 2D Launch Video - Showcase platform benefits

This launch video flawlessly blends sleek aesthetics with informative storytelling. The elegant 2D animation effortlessly guides viewers through the challenges of data overload, portraying the frustration of disparate data sources with symbolic visual metaphors. The minimalist color palette, coupled with upbeat electronic music, keeps the tone positive and engaging.

Dun & Bradstreet's master data solutions emerge as the answer, bringing order and clarity. The video subtly showcases the platform's power to unify data, presented through a clean and cohesive visual language. It masterfully communicates the core message—efficient data management fuels growth—leaving a lasting impression on businesses seeking data-driven success.

2. Boyd 3D Launch Video

Boyd Corporation's Launch Video powerfully demonstrates its Trusted Innovation with a dynamic showcase of design and manufacturing prowess. The video seamlessly integrates live-action footage, 2D/3D animation, and impactful sound design to convey Boyd's expertise across diverse sectors like automotive, aerospace, and medical.

From engineers working on cutting-edge software to robotic assembly lines, the video encapsulates the journey from concept to creation. This compelling brand video not only highlights Boyd's capabilities but also inspires viewers to embrace innovation for a brighter tomorrow.

3. Clever Devices Product Launch Video

This Launch Video from Clever Devices for EVMS achieves something remarkable: it makes the complexities of managing a mixed fleet feel effortless. The crisp, 2D animation paired with a smooth voiceover instantly draws you into a world where optimizing energy consumption and route planning is no longer a daunting task. The visual demonstration of the software's UI provides a compelling glimpse into its user-friendly interface and powerful data visualization capabilities.

What sets this video apart is its ability to connect with the target audience on an emotional level. The subtle details—passengers waiting at bus stops, dispatchers monitoring fleets, drivers receiving real-time updates—paint a vivid picture of a more efficient, sustainable future for public transportation. Clever Devices' Launch Video for EVMS isn’t just informative; it’s inspiring.

4. Ateme Simple Launch Video

In the competitive video streaming market, Ateme+ stands out with a sleek and engaging launch video. The 2D animation cleverly uses a rocket launch metaphor, instantly capturing attention and setting the tone for innovation. The minimalist design and bold color palette create a modern visual appeal.

Ateme+ simplifies complex tech management, offering a cloud-agnostic, scalable solution for captivating audiences. Flexible subscription options and award-winning Green Delivery add further appeal. This Launch Video is an inspiring example of how to communicate complex information with simple yet impactful visuals.

5. Atlassian Software Launch Video

Navigating the intricate web of modern work requires more than just a collection of apps; it demands a unified platform to connect teams and empower collaboration. Atlas’s Launch Video effectively portrays the frustration of fragmented workflows, resonating with viewers who experience the daily struggle of managing information across multiple platforms.

This Launch Video, with its slick animation and energetic music, immediately captures attention, presenting Atlas as a refreshing solution. The video's concise, yet impactful messaging clearly conveys the platform’s core benefit – streamlined teamwork. The modern UI design, coupled with the vibrant visuals, portrays Atlas as the intuitive and visually appealing solution for today's ever-evolving work landscape.

6. US Ecology Explainer Launch Video

The video is designed to explain how US Ecology and Smarter Sorting are revolutionizing waste classification compliance services for retail clients.

Video Design - The video uses a Launch Video design style, highlighting the problems retailers face with waste classification. A simple color scheme of blues, oranges, and greens helps to keep the design clean and easily digestible. This style combines vibrant colors with a minimalistic approach, featuring clean lines and bold text. The animated graphics add movement and interest, helping to communicate the complex process of waste classification in a simple and engaging manner.

This visual style effectively communicates the benefits of the partnership between US Ecology and Smarter Sorting, helping viewers understand how the solution provides an immediate, intelligent and sustainable solution to an otherwise complex problem. The clear visuals and animated graphics effectively simplify a complicated topic. The video's tone is confident and engaging, assuring viewers that the companies offer a simple yet sophisticated solution to a growing challenge.

7. Back Market Creative Launch Video

Back Market is a global marketplace that sells refurbished technology. Their mission is to make refurbished tech reliable, affordable, and better than new. This video is designed to show consumers that there is a better way to purchase phones than buying brand new, which contributes to e-waste.

Video Design - The video is a Launch Video. The design incorporates minimal text and graphics, black and green colors are prominent. This creates a clean and modern visual style that reflects Back Market's brand identity. This visual design is paired with high quality product shots that highlight the phone's features.

The video's narrative and visual style effectively communicate Back Market's message of sustainability. The stark contrast between a pile of e-waste and the sleek design of a refurbished phone drives home the point that choosing refurbished is the more sustainable option. The video utilizes a dramatic tone, emphasizing the urgency of the problem of e-waste while promoting Back Market as the solution.

8. AdHive Launch Video Animation - Explain platform benefits subtly

AdHive’s launch video cleverly uses a flat design aesthetic and vibrant color palette to capture attention. The concise narration, paired with smooth 2D motion graphics, effectively communicates the platform's core value: simplifying influencer marketing. This concise approach avoids information overload and ensures the message resonates with busy marketers.

By focusing on the key pain points of traditional influencer marketing, the video creates a relatable narrative. It positions AdHive as the solution, offering a streamlined and efficient alternative. This strategic approach creates a compelling case for businesses seeking to optimize their influencer marketing efforts.

9. Noonday Collection Animated Launch Video - Build brand awareness subtly

Noonday Collection is a marketplace for Artisans around the world. This video is designed to encourage people to become Noonday Ambassadors and share the story of transformation behind the collection.

Video Design - The video utilizes 3D illustrations to depict the brand's story. A woman is the focal point of the video, and she is seen moving an oversized globe, symbolizing the efforts to create a flourishing world. The background is simple and neutral, allowing the animation to take center stage. The graphic elements in the video are minimalist, yet they effectively communicate the brand's mission.

The video's visual style perfectly communicates the idea of a community coming together to make an impact. The soft colors and simple animations create a welcoming and optimistic tone, which is reinforced by the tagline Let's Build a Flourishing World. The narrative of the video emphasizes that by joining Noonday Collection, people can help women find styles they love and contribute to a better world.

10. Alation Visual Launch Video

Alation is a data catalog solution that helps businesses understand and manage their data. The video is designed to celebrate the company's ten year anniversary by highlighting its accomplishments.

Video Design - The video uses a bold graphic design style, with bright colors and simple shapes. It features a series of animated athletic silhouettes that represent the company's achievements. This style is common in Launch Videos and helps create an engaging and memorable experience for viewers. The use of these sports icons and animated graphic silhouettes is a unique design element, which helps communicate that Alation is at the top of its game in the data catalog space.

The visual style of the video effectively communicates its objective of celebrating Alation's success. The use of bold graphics and sports imagery creates a celebratory and energetic tone. The video highlights the company's achievements in a clear and concise manner, reinforcing its position as a leading data catalog provider.

11. FireMon

FireMon Automation helps security operations by offering a blueprint for smart security process automation. The video is designed to highlight the benefits of this automation approach and the four levels offered by FireMon.

Video Design - The video utilizes a minimalist design with bright color schemes and isometric graphics. The Launch Video uses animated scenes that showcase security practices and the automation approach provided by FireMon. The simplistic animations make it easy to understand, and the visuals are engaging and memorable.

The visuals used in the video convey the message clearly, highlighting how the automation can be used across various security scenarios, from data security and cloud to compliance and infrastructure. The animated scenes convey a professional yet approachable tone, highlighting the benefits of FireMon automation. The animated scenes and clear visuals help viewers understand the different levels of automation offered by FireMon and their impact on security operations.

12. Siemens Minimal Launch Video

Siemens Teamcenter Quality is a cloud-based solution designed to help automotive suppliers collaborate better. This video is designed to show how this platform can streamline the exchange of quality data between suppliers and their partners.

Video Design - The video starts with a simple animation of a checklist, representing quality control, with a hand ticking off a box, and highlighting the important role of suppliers. The hand then clicks on a computer screen, showcasing the user interface of Teamcenter Quality. The video design is simple and modern, featuring flat illustrations and clean typography. The use of bright, vibrant colors and clean lines helps to create a user-friendly and engaging visual style, making this a strong Launch Video.

The video's design, with its focus on simplicity and functionality, effectively conveys the benefits of using Teamcenter Quality. The clean design and animation reflect the ease of use and efficiency of the platform. The simple, yet clear animation highlights the key features of Teamcenter Quality, allowing viewers to understand the platform's value proposition quickly. The overall tone of the video is professional and informative, showcasing the value and benefits of the platform to the target audience.

13. Radix

Radix is a protocol that facilitates the development of decentralized applications, tokens, and coins. The video is designed to introduce Radix to a wider audience and explain its benefits within the DeFi space.

Video Design - The video uses minimalist graphics and animation to guide viewers through the concept of DeFi and its potential benefits. Abstract shapes, geometrical patterns, and bright colors create a simple but modern visual style. These design elements visually highlight the key benefits and features of Radix.

Launch Teaser Video Example - The overall tone is professional, informative, and compelling, effectively communicating the core message of the video. The video design is appealing to a tech-savvy audience, creating a clean and futuristic aesthetic.

14. Ensono

Ensono offers an intelligent and comprehensive IT management solution, called Ensono M.O. This video is designed to demonstrate the problems businesses face when managing their IT estate, and how Ensono M.O. can help solve those problems.

Video Design - This Launch Teaser Video Example utilizes minimal graphics with a simple design style. The video features animated line drawings, geometric shapes, and basic iconography, making it feel clean and professional, reflecting the business nature of Ensono M.O. The clean and modern design of the video reflects the company's modern approach to IT management.

The video uses a simple and clear visual style to communicate its message. The animated graphics and icons are easy to understand, and they are used to visually represent the different aspects of IT management. The video clearly shows how the company's product can solve a business challenge, making the viewer want to learn more.

15. PagerDuty

PagerDuty is a digital operations management platform. The video is designed to showcase how PagerDuty helps companies manage their real-time operations, especially when every second matters.

Video Design - The video uses a minimalist design style with bright colors. It features bold text with a clean and clear font, and incorporates simple illustrations that are relevant to the topic. The design and graphics provide a clean look that aligns with the idea of efficiency and digital organization that PagerDuty aims to bring. This video can be considered a great Mobile App Launch Video.

The video effectively communicates its message with a positive and energetic tone. The use of graphics and bright colors adds a visual interest and draws the viewer's attention to the core idea of the video. The fast-paced visual elements help to convey the urgency of keeping digital services up and running, and this style is ideal for promoting a product that solves real-time operational issues.

16. Beckhoff

Beckhoff implements open automation systems based on PCs. The video is designed to introduce their products and their benefits for various industries.

Video Design - The video uses 3D animated graphics, showcasing their products in a simplistic, clean, and modern aesthetic. The use of 3D animation provides a clear and concise view of their products, highlighting their key features. The white background ensures focus on the product itself. This style makes the video a good Sales Launch Video, as it captures the attention of the viewer immediately with its high-quality graphics.

The video effectively showcases the diverse range of Beckhoff products, including Industrial PCs, I/O and Fieldbus Modules, and Drive Technology. This makes the video engaging, as it shows the viewer the comprehensive range of solutions. The focus on the clean and modern visual design makes the video feel professional and technologically advanced, further solidifying Beckhoff's expertise in automation systems.

17. Western Digital

Western Digital is helping businesses make better use of storage by addressing the growing automotive storage market. This video is designed to explain how Western Digital's tools and analysis methodologies architect the right solutions for unique workloads.

Video Design - The video showcases a clean and modern aesthetic with crisp graphics and bright colors. The animation style emphasizes data visualization through simple geometric shapes and charts, reinforcing Western Digital's data storage and analysis expertise. These elements make the video an effective Technology Product Launch Video.

The video employs a clear and concise narrative style. It uses a relatable scenario to show how businesses might be struggling to get insights from data and then introduces Western Digital's solution with its Performance Portal. This emphasizes the value of Western Digital's offering. The overall tone is informative and engaging, making it easy for the viewer to understand the complexities of automotive storage and how Western Digital can help.

18. AEL

AEL is a leading manufacturer of high quality utility floodlights. The video is designed to promote the AEL 75LED utility floodlight and its benefits for utility companies.

Video Design - This Product Feature Launch Video highlights the 75LED floodlight using clean, simple graphics. AEL's key selling points are emphasized through a combination of animated visuals and text, accompanied by a voiceover narrative. The video features a simple and clear layout with a focus on the product, creating an engaging and informative experience. This is a good example of a Product Feature Launch Video for new utility floodlights.

The clean, simple design and graphics help communicate the video's objective, which is to showcase the AEL 75LED utility floodlight and its benefits. The video uses a professional and informative tone, emphasizing the product's key features and highlighting its value proposition for utility companies. The AEL 75LED floodlight is presented as a robust and reliable solution that addresses the specific needs of utility companies.

19. PerkinElmer

PerkinElmer has been pushing the boundaries of science for 85 years. This video is designed to promote the company's commitment to scientific discovery and its role in helping customers achieve groundbreaking results.

Video Design - The video utilizes a mix of archival footage and modern visuals to tell the story of PerkinElmer's history and future. Archival footage provides a glimpse into the past of the company, showcasing its early innovations and highlighting its commitment to scientific advancement. Modern visuals focus on the company's present, showcasing its latest technologies and its continued pursuit of scientific breakthroughs. The video is designed to convey a sense of progress and innovation, making it a good Promo Launch Video for showcasing the company's brand and its commitment to scientific discovery.

The visual style and narrative of the video effectively communicate the company's mission to accelerate scientific outcomes. The blend of past and present footage creates a sense of continuity, showcasing how PerkinElmer has been at the forefront of scientific advancement. The video's optimistic tone and imagery reinforce the company's commitment to driving innovation and making a positive impact on the world.

20. BairesDev

BairesDev is a company that builds software solutions for businesses. This video is designed to introduce BairesDev's services and showcase its expertise in delivering IT solutions.

Video Design - The video features a clean and modern design style with simple, flat illustrations that represent significant milestones in life, such as graduating, getting married, and having a child. These illustrations are placed on a purple background, creating a sense of professionalism and sophistication. The video design is effective for a Launch Explainer Sample video, as it quickly and easily communicates the value proposition of BairesDev.

The video visual style effectively communicates the company's mission of providing high-quality IT solutions. The clean and modern aesthetic reflects the company's commitment to innovation and efficiency. The use of simple illustrations makes the video engaging and easy to understand. The overall tone of the video is professional and confident, which is consistent with BairesDev's brand identity. The visuals enhance the message of the video and help BairesDev to stand out from its competitors.

21. Printify

The Launch Video seamlessly blends product showcase with brand empowerment. High-quality 3D renderings of customizable products, from skincare to supplements, float effortlessly across the screen. The focus on personalized branding, emphasized by the Your Brand Here label, allows viewers to envision their own products taking center stage.

This approach cleverly targets businesses seeking to establish a unique identity in competitive markets. The vibrant visuals, paired with dynamic motion graphics, create a captivating viewing experience. The video's concise delivery and clear call to action leave a lasting impression, encouraging viewers to explore the potential of this customizable product line.

22. Fit2work

Fit2work is a company offering police checks and background screening services in Australia. The video is designed to highlight the importance of employee screening, especially when it comes to reputation, safety, and compliance.

Video Design -
The video utilizes a clean and minimalist design with a bright teal background and flat illustrations. The style gives the video an approachable and friendly feel, making it an ideal Startup Product Launch Video. The graphic elements are simple and effective, with strong visual communication. The video emphasizes on the user experience, with a focus on the ease of use of the platform.

The video design conveys a sense of confidence and security, reflecting the company's commitment to providing a reliable and trustworthy service. The overall tone is professional and informative, while the visual style remains engaging and easy to understand. The video effectively highlights the key benefits of using Fit2work, making it an ideal tool for companies seeking to mitigate risks and ensure a safe and compliant workplace.

23. Schneider Electric

Schneider Electric is a leading expert in power systems, providing smart, connected solutions for essential infrastructure, buildings, and industries. This video is designed to explain how digital transformation can be leveraged to enhance power systems.

Video Design - The video utilizes a clean and modern design style, featuring bright and vibrant colors. The simplified graphics emphasize the digital transformation process, employing elements such as QR codes, smartphones, and network connections. The use of animation brings the process to life, making it an effective Launch Explainer Sample video for introducing new technologies to the audience.

The video effectively communicates its objective through a clear narrative and engaging visuals. A relatable character, a worker in a factory, expresses his confusion regarding digital transformation. This introduces the audience to the challenge of understanding these new technologies. The visual style guides the viewer through the steps of digital integration, making the process accessible and understandable. The overall tone is informative and optimistic, assuring viewers of the benefits and possibilities offered by digital transformation.

24. Comarch

Comarch is a company that provides solutions for telecommunications. This particular video is designed to show how Comarch's technology can help optimize energy consumption without impacting the network.

Video Design - This animated video features a clean and modern design. The video uses blue and white color scheme, with a dark background to emphasize the futuristic technology theme of the company. Comarch has used glowing lines and dots to showcase the interconnectedness of the network. The use of simple, stylized animations with a clear message makes this a good Promotional App Launch Video.

Comarch successfully communicates the need for a sustainable network through the use of clear visuals. The video has a positive, reassuring tone, emphasizing the power of technology to solve this challenge. The visuals show the interconnectedness of the network and the need for energy-efficient solutions. The graphic style used in the video makes it seem professional and relatable to a wider audience.

25. PanMon

PanMon is a pantograph condition monitoring system. This video is designed to introduce the product and its benefits.

Video Design - The graphics are well-made, effectively illustrating the concept of pantograph monitoring. The video uses animation and visuals to show how the system works, explaining the problem it solves.

This is a great Launch Teaser Video Example for a new product. The visual design is simple, straightforward, and uses color to highlight key elements. Animation and visuals engage the viewer, making the video informative. The tone is professional, conveying reliability and expertise. The video effectively communicates the key benefits to the intended audience of infrastructure managers and operators.

26. Intel

Intel is a technology company that is focused on performance and efficiency, and this video is designed to demonstrate the value of their open source solution.

Video Design - This video uses 3D isometric animations with a futuristic visual style, highlighting the power and complexity of cloud computing. The neon colors are eye-catching, and the intricate details of the 3D graphics bring the technical concepts to life. The Promotional App Launch Videoe video also uses clear and concise text, showcasing the advantages of using G profiler, and the simplicity of the interface.

The high-tech visual style and fast-paced editing contribute to the video's dynamic tone, effectively communicating the benefits of Intel's product. The use of 3D animations visually represents the complexity of performance monitoring, while the use of neon colors and bright, bold graphics, such as the text Free Continuous Profiler for Production adds a sense of excitement to the video.

27. Citrix

Citrix DaaS is a cloud-based solution that helps secure your data. This video is designed to highlight the key security features offered by Citrix DaaS.

Video Design - The video features a clean and modern design, using simple illustrations and animations. The blue color palette is used throughout the video. The style is engaging and informative, typical of a Software Launch Videoe video aimed at a technical audience. This combination makes it an excellent example of how to showcase technical features in a clear and visually appealing way.

The use of a simple, but elegant, design style makes the key security features easy to understand. The video emphasizes Citrix DaaS's ability to keep data secure through the use of adaptive authentication, app protection policies, and compliance standards. The tone of the video is confident and reassuring, giving viewers the impression that Citrix DaaS offers a robust and reliable security solution.

28. ManpowerGroup

ManpowerGroup is a talent solutions company that helps people find in-demand jobs faster. The video is designed to showcase how ManpowerGroup has evolved to meet the changing needs of the workplace.

Video Design - The video uses a simple and clean design. The animation is in a flat style, with simple illustrations of people. The background is a light blue color, with a city skyline in the distance. The visual style is reminiscent of a company explainer video, a common style used for brand building and showcasing product solutions. The Platform Launch Videoe video makes effective use of visual elements to communicate the brand's history and its commitment to helping people succeed. The video uses a simple timeline format to highlight the evolution of ManpowerGroup's outplacement services. It is a great Platform Launch Videoe video.

The visual style of the video is able to communicate the objective of the video. The flat style animation, simple illustrations, and light blue background create a professional and modern tone. The video is engaging because it uses a simple timeline format to tell the story of outplacement, and it is clear and concise. This effectively drives the video goal, which is to show ManpowerGroup's commitment to helping people succeed, even when they are facing career transitions.

29. VISA

VISA Direct is a push payment platform that enables businesses to make fast, simple, and secure payments to individuals or businesses across the globe. This video is designed to introduce the VISA Direct network to the Risk & Compliance community, highlighting the security and global reach of this solution.

Video Design - The video utilizes a clean and modern design aesthetic with simple line drawings and a bold blue background. Each frame highlights a key element of the network, such as a world map to represent global reach, a building to represent businesses, and coins to represent money. The use of these elements creates a cohesive visual narrative that guides the viewer through the key features of the VISA Direct network. A key visual element is the use of multiple line illustrations, which is a popular modern style for Marketing Launch Videoe video. The video's use of graphics, animation, and line illustrations are engaging and informative, while still remaining clean and professional.

The video's visual style effectively communicates the core messaging of the VISA Direct network. The use of line drawings and minimalist graphics creates a sense of simplicity, conveying the ease of use and speed of transactions. The blue background creates a sense of trust and security, reinforcing the message that the platform is secure. The video's overall tone is confident, professional, and informative, which effectively communicates the reliability and value proposition of the VISA Direct network.

30. UOB

The UOB LockAway Account video is designed to educate potential customers about the benefits of the account, emphasizing its security features.

Video Design - The video style utilizes simple, clean graphics and minimal text to highlight the account's features. The use of white text on a bright blue background creates a professional yet friendly tone. A “Launch Video” video style is evident by the straightforward explanation and clear visual presentation of the account's key benefits.

The visual design reinforces the video's goal by portraying the LockAway Account as a safe and reliable option for saving money. The use of security icons, like a padlock and a shield with a checkmark, further emphasizes the account's safety. The overall tone is reassuring and informative, encouraging viewers to consider the LockAway Account as a secure way to manage their savings.

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How to plan and optimize Launch Videos?

Clarity and Focus: "If you don't know where you are going, any road will get you there." - Lewis Carroll. Advids applies this to video strategy. For a client launching a new mobile game, we ensured the launch video clearly communicated the game's unique selling proposition and core gameplay mechanics, leading to a significant increase in pre-orders and app store downloads.

Actionable: Define clear objectives and target audience before starting production.

Authenticity and Connection: "Vulnerability is the birthplace of innovation, creativity and change." - Brené Brown. Advids believes in the power of authenticity. For a non-profit client launching a fundraising campaign, we created a launch video featuring real stories from beneficiaries, fostering a deeper connection with donors and exceeding fundraising goals.

Actionable: Build trust by showcasing genuine stories and human experiences.

Simplicity and Impact: "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupéry. Advids prioritizes impactful messaging. For a consumer electronics client launching a new headphone model, we created a sleek and minimalist launch video focusing on the product's key features and benefits, resulting in increased product awareness and sales.

Actionable: Communicate core message concisely, avoiding unnecessary complexity.

Strategic Storytelling: "Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Advids leverages storytelling to connect with audiences. For a fashion brand launching a new clothing line, we created a launch video that told the story behind the collection's inspiration and design process, driving brand engagement and online sales.

Actionable: Craft compelling narratives that resonate with target audience values.

Iterative Improvement: "Fall seven times, stand up eight." - Japanese Proverb. Advids embraces a data-driven approach. For a food delivery service launching in a new city, we analyzed the performance of initial launch video variations and iterated based on audience feedback and engagement metrics, optimizing the campaign for maximum reach and conversion.

Actionable: Continuously analyze and refine video strategy based on performance data. ##

Why Advids for Launch Video?

At Advids, we specialize in crafting high-quality, original Launch Videos that propel your business forward. Our unique blend of creative storytelling, cutting-edge technology, and proven success ensures your vision translates into a compelling and effective animated launch.

Launch Video Expertise That Delivers:

Trusted by Industry Giants: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their launch stories to life.
12+ Years, 3400 Clients, Proven Results: With over 12 years of experience and 3400 successful projects, we understand what makes a launch video truly effective.
Client-Focused Approach, Guaranteed Satisfaction: Our dedication to excellence is reflected in over 109 five-star Google reviews, showcasing our commitment to client satisfaction.

Crafting Your Compelling Launch Narrative:

Customized Launch Video Solutions: From explainer videos to character animations, we tailor each project to your brand, style, and target audience.
Cutting-Edge Animation Technology: We utilize the latest software and techniques to create visually stunning launch videos that leave a lasting impact.
Creative Storytelling for Maximum Impact: Our team of animators and storytellers craft captivating narratives that engage viewers and drive action.

A Collaborative Journey to Launch Success:

Strategic Communication Every Step of the Way: We prioritize understanding your needs, target audience, and brand identity to create impactful launch videos.
Collaborative Process from Concept to Completion: We work closely with you throughout the entire process, ensuring your vision is realized in the final animation.


Ready to unlock the potential of Launch Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Launch Video?

A launch video is a marketing tool used to introduce a new product, service, or brand to the market. It's a concise and engaging video that aims to generate excitement, build anticipation, and drive conversions. Launch Videos can take various forms, including product demos, explainer videos, Brand Story videos, and customer testimonial videos. They are typically used as part of a broader marketing campaign and are distributed across various channels, such as websites, social media, and email marketing.

Launch videos are particularly effective for businesses looking to Generate Buzz around a new product or service. They can help to capture the attention of potential customers, communicate the Value Proposition of the product or service, and drive conversions.

What do top Launch Videos have in common?

Here's a checklist to help you create Effective Video Marketing content:

What makes Launch Video effective?

Exceptional Launch Videos are driven by a clear understanding of the target audience and their needs. They aim to create Engaging Content that resonates with viewers and inspires them to take action.

Methodical Launch Videos are designed to effectively communicate the value proposition of a product or service. They aim to showcase the benefits and features in a way that is both informative and compelling.

How long should your Launch Video be?

Considerate Launch Videos are designed to be concise and engaging, keeping viewers interested and informed. The ideal length depends on the platform, the target audience, and the complexity of the message.

Strategic Launch Videos

Strategic Launch Videos aim to Capture Attention and deliver a clear message within a limited timeframe. They are often shorter on social media platforms, where attention spans are shorter, and longer on websites or YouTube, where viewers have more time to engage.

Pre-Production Questions

How to create Launch Videos?

Strategic Launch Videos are created through a well-defined process that involves planning, production, and distribution. The creation process involves understanding the target audience, developing a compelling narrative, and producing high-quality visuals.

Methodical Launch Videos aim to capture attention, communicate value, and drive conversions. They are designed to be engaging, informative, and persuasive.

Drive Conversions with Launch Videos

Instead of just stating features, visually demonstrate how they work and the positive impact they have on the user. For example, if you're launching a new productivity app, show how it simplifies tasks and saves time, rather than just saying it's efficient.

Showcasing Real-World Applications:

Connect with your audience by showing how your product or service solves real problems they face. If you're launching a new fitness tracker, show people using it in their daily lives – at the gym, on a hike, or even just walking the dog.

Addressing Customer Pain Points:

Directly acknowledge the challenges your audience faces and demonstrate how your product provides a solution. This builds trust and shows that you understand their needs.

Including a Clear Call to Action:

Don't leave viewers wondering what to do next. Tell them exactly what you want them to do – visit your website, sign up for a free trial, or pre-order the product. Make the CTA prominent and easy to follow.

Crafting Compelling Launch Video Stories

A Compelling Launch Video storyline is like a good movie – it grabs your attention, keeps you engaged, and leaves a lasting impression. Here's how to craft one:

A Strong Hook: Start with a bang! Open with a captivating visual, a thought-provoking question, or a surprising statistic that immediately grabs the viewer's attention and makes them want to learn more.

A Clear Narrative: Your video should tell a story with a beginning, middle, and end. Introduce the problem, present your product as the solution, and show the positive outcome of using it.

A Relatable Protagonist: Introduce a character or situation that your target audience can identify with. This could be a person facing a common challenge or a scenario that resonates with their daily lives.

A Satisfying Resolution: End your video on a high note. Show how your product or service has transformed the protagonist's life or solved the problem, leaving the viewer with a sense of hope and inspiration.

Maximize Your Launch Video's Impact

Your launch video shouldn't just live on your website. Integrate it across your marketing channels to maximize its reach and impact.

Website: Feature the video prominently on your homepage or a dedicated landing page. Use it to capture leads by including a signup form or call to action.

Social Media: Share snippets or teasers of the video on your social media channels to generate buzz and drive traffic to the full video. Run targeted ads featuring the video to reach specific audience segments.

Email Marketing: Embed the video in your email newsletters or send dedicated email blasts announcing the launch and featuring the video.

Paid Advertising: Use the video in your paid advertising campaigns on platforms like YouTube, Facebook, and Instagram. Tailor the video length and messaging to suit each platform.

Showcase Your Product's Value Through Video

Your launch video is a prime opportunity to clearly communicate the value your product or service offers to potential customers.

Demonstrate the Product's Functionality: Don't just tell people what your product does – show them. Use high-quality visuals to demonstrate its features and how it works in action.

Highlight the Benefits for the Customer: Focus on the positive outcomes of using your product. How will it make their lives easier, better, or more enjoyable?

Address Common Pain Points: Acknowledge the challenges your target audience faces and show how your product provides a solution. This builds trust and demonstrates empathy.

Showcase Real-World Applications: Help viewers visualize how they can use your product in their own lives by showing it in real-world scenarios.

Launch Video Strategies for Every Goal

Different types of launch videos serve different purposes. Choose the format that best aligns with your business goals and target audience.

Explainer Videos: Ideal for introducing complex products or services in a clear and concise way. Use animation, screen recordings, or live-action footage to break down complex concepts and make them easy to understand.

Demo Videos: Perfect for showcasing the functionality of your product. Show how it works in real-time, highlighting its key features and benefits.

Testimonial Videos: Build Trust and Credibility by featuring satisfied customers sharing their positive experiences with your product or service.

Animated Videos: Great for explaining abstract concepts, simplifying complex information, or adding a touch of creativity and humor to your launch.

Connect With Your Audience

To create a launch video that truly connects with your audience, you need to understand them deeply and tailor your message accordingly.

Understanding Your Audience:

• Conduct thorough research to identify your target audience's demographics, interests, needs, and pain points.
• This will inform your video's content, style, and tone.

Crafting a Compelling Narrative:

• Tell a story that resonates with your audience's emotions and aspirations.
• Use relatable characters and situations to create an emotional connection.

Using High-Quality Visuals:

• Invest in professional-quality visuals that are visually appealing and engaging.
• Use high-resolution footage, clear and concise graphics, and a consistent visual style.

Including a Clear Call to Action:

• Guide viewers towards the desired action – visiting your website, signing up for a newsletter, or making a purchase.
• Make your CTA clear, concise, and easy to follow.

Launch Videos: Building Buzz and Leads

• Infuse your video with your brand's unique voice and style.
• Use visuals, music, and messaging that align with your brand identity.

Highlight the Brand's Unique Selling Proposition:

• Clearly communicate what makes your brand and product different from the competition.
• What unique benefits do you offer?

Include a Clear Call to Action:

• Encourage viewers to take the next step – visit your website, follow you on social media, or sign up for a free trial.

Drive Traffic to the Brand's Website:

• Include links to your website in the video description and end screen.
• Use social media and email marketing to promote the video and drive traffic to your website.

Build Trust and Conquer Obstacles

A launch video can be a powerful tool for Building Trust by demonstrating empathy and understanding for your customer's challenges.

Showcase Real-World Examples: Show how your product or service has helped real people overcome similar problems. This makes your claims more believable and relatable.

Highlight Customer Testimonials: Feature satisfied customers sharing their positive experiences with your product. Authentic testimonials can be incredibly persuasive.

Address Common Concerns: Anticipate potential objections or concerns your audience might have and address them directly in your video. This shows transparency and builds trust.

Provide Clear and Concise Information: Avoid using jargon or technical language that your audience might not understand. Keep your message simple, straightforward, and easy to follow.

Make Your Launch Video Urgent

Create a sense of urgency and scarcity in your launch video to drive immediate action from your viewers.

Visually display a countdown timer to highlight the limited-time nature of an offer or promotion. This creates a sense of excitement and encourages viewers to act quickly.

Emphasize any special deals, discounts, or bonuses that are only available for a limited time. This incentivizes viewers to take advantage of the offer before it expires.

Highlight any exclusive benefits that viewers will receive by acting now, such as early access, limited edition items, or priority customer support.

If your product or service is in limited supply, emphasize this in your video. This can create a fear of missing out and encourage viewers to act quickly.

Crafting Compelling Launch Video Narratives

Launch videos can leverage various narrative structures to Connect With Audiences and effectively convey their message. Here are some common approaches:

• Problem-Solution: This classic narrative presents a relatable problem the target audience faces and then positions the product or service as the solution. It's a direct and persuasive approach, highlighting the value proposition clearly.
• Hero's Journey: This narrative follows a protagonist (often a customer) who faces a challenge, embarks on a journey to overcome it (using the product/service), and emerges transformed. It's a powerful way to showcase the product's impact and inspire viewers.
• Testimonial: This narrative features real customers sharing their positive experiences with the product or service. Authentic testimonials build trust and credibility, demonstrating the product's effectiveness in real-world scenarios.
• Storytelling: This approach uses a compelling narrative to connect with the audience on an emotional level. It might focus on the brand's origin story, the inspiration behind the product, or a customer's journey to success. Storytelling can create a lasting impression and build brand loyalty.

How launch video examples are curated?

We dove deep into launch videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic launch videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Impact & Excitement Evaluating the video's ability to generate buzz and anticipation for the launch.
7.Value Proposition Clarity Determining how effectively the video communicates the key benefits and value of the launched product/service.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, launch video examples 2024, n=12500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.