30 Stunning Motion Graphics Video Examples For Your Next Campaign

Motion Graphics Video Examples

1. Dolbey

This Motion Graphics Video for Augmedix captivates with its relatable portrayal of the data entry struggles faced by many physicians. The opening scene of frantically typing hands immediately sets the stage, while the subsequent visuals of declining productivity and patient interaction further emphasize the problem. Augmedix is presented as a timely solution, seamlessly integrating into the workflow to streamline documentation and free up valuable time.

The video's effectiveness stems from its ability to evoke empathy for the challenges faced by healthcare professionals while showcasing the tangible benefits of Augmedix. The simple yet polished animation style and uplifting music create a sense of optimism, leaving viewers with the impression that Augmedix is not just a software but a partner in improving patient care and physician well-being.

2. Silixa 3D Motion Graphics Exploration

Silixa provides subsea well data acquisition systems that accelerate production and increase ultimate recovery. This Motion Graphics Video is designed to showcase Silixa's Carina® Subsea 4D, highlighting its capabilities.

Video Design - This Motion Graphics Video uses an abstract approach to depict the solution by employing 3D graphics, abstract shapes, and glowing lines. The video uses vibrant colors, a minimalist color palette, and subtle lighting effects to give the video a sense of depth and movement. These elements combined with the dynamic and fast-paced animation help create a visually engaging and modern feel.

The video design is able to effectively communicate the objective of the video by leveraging abstract imagery to represent the world's first permanent ultra HD in-well seismic data acquisition system. The fast-paced animation and futuristic graphics help convey the feeling of innovation and technological advancement. The video design, in conjunction with the narrative, emphasizes the benefits of the solution, ultimately driving the message that the product is groundbreaking and capable of delivering tangible results.

3. DELL Tech Motion Graphics Video

DELL PowerStore is a data-centric storage solution. The video is designed to promote the product, and its features, highlighting its benefits.

Video Design - The Motion Graphics Video showcases the product through a series of visuals, including 3D animations, graphics, and a simple presentation style, which makes it visually engaging. The graphics are clean, modern, and easy to understand, effectively conveying the key features of the product and its benefits. The color scheme is dominated by blue tones, with accents of gray, white, and orange, creating a high-tech, sleek aesthetic that is consistent with DELL's brand identity.

The video design effectively uses visuals to communicate the product's data-centric, intelligent, and adaptable nature. The use of 3D animation and motion graphics, along with a simplified narrative, creates a visually engaging experience for viewers. The video tone is confident and optimistic, highlighting the capabilities of PowerStore. The visual style and the product narrative work together, conveying the message that PowerStore is a powerful storage solution that can meet the needs of modern businesses, and can help organizations overcome complex challenges.

4. NICE Simple Shape Animation Video

This motion graphics video brilliantly simplifies a complex workplace scenario with engaging visuals. The minimalist aesthetic, vibrant colors, and clever animations highlight the efficiency of NICE Performance Management. The straightforward narrative showcases the software's ability to identify performance gaps and empower managers to guide their team's growth.

The whimsical representation of employee 'Dave' as a geometric shape, adds a humorous yet effective touch, making the video memorable and easily digestible. This visual strategy underscores how NICE Performance Management can transform a potentially frustrating situation into a positive outcome.

5. PwC Corporate Motion Graphics Video

The crisp 2D animation in this PwC motion graphics video creates a compelling narrative about choosing the right path for digital transformation. The video's strength lies in its ability to simplify complex concepts with easy-to-understand visuals, like the metaphor of locked boxes.

PwC's Digital Operations Maturity Assessment is presented as the key to unlocking high-value opportunities. The video effectively uses a world map and iconography to convey the global expertise and comprehensive nature of the assessment. This makes it a strong example of a clear and impactful explainer video.

6. AMF 3D Motion Graphics Video

In this motion graphics video, we love the seamless blend of 3D animation and sleek aesthetics. AMF's innovative clamping solutions come alive with remarkable visual clarity, showcasing their versatility in handling diverse parts. The high-quality 3D animation captures the dynamic clamping process in intricate detail. In close-ups, we appreciate the precision engineering and smooth operation of the systems. The tagline Home of Clamping underscores AMF's brand identity, establishing them as a leader in clamping solutions.

7. Schneider Electric Digital Motion Showcase

In the vibrant world of Motion Graphics Video, we admire the way Schneider Electric presents its EcoStruxure platform. The crisp, 2D animation effortlessly demonstrates the power of data integration and its transformative impact on electrical applications, from smart alerts to optimized maintenance. The use of bright, contrasting colors and easily digestible visuals creates a modern and engaging experience.

We love how the QR code connectivity, digital interfaces, and cloud-based AI are seamlessly woven into the narrative. The video effectively conveys the message of enhanced safety, improved efficiency, and cost reduction”making a compelling case for EcoStruxure's innovative solutions. It inspires us to embrace data-driven decision-making for better performance.

8. Ciox Minimal Motion Graphics Video - Showcase design aesthetics implicitly

In this motion graphics video for Ciox, we see the clear pain points of manual risk adjustment coding brought to life with engaging animations. We all can relate to the frustration of tedious tasks and the fear of human error, and this video taps into that emotion perfectly. It seamlessly introduces Ciox Cross Check as a time-saving, cost-effective solution.

Moreover, the minimalist style, coupled with its vibrant color scheme, creates a visually appealing experience. This motion graphics video effectively communicates the key features and advantages of Ciox Cross Check through concise text and impactful icons. It truly inspires viewers to seek out innovative solutions like this for their own organizations.

9. Deloitte Motion Graphics Animation Video

In the fast-paced world of financial services, we recognize the challenges organizations face in embracing digital transformation. Deloitte's motion graphics video expertly showcases its BankingSuite as the answer to navigating this complex landscape. With crisp visuals and compelling messaging, we discover how BankingSuite's security, architecture, and integrations empower banks.

The video's true brilliance lies in its storytelling approach. It takes us on a visual journey, starting with the industry's inflection point and culminating in a powerful call to action. We love how the animation creates a sense of progress and innovation, inspiring confidence in Deloitte's expertise.

10. GoCardless Visual Motion Graphics Video

In this compelling motion graphics video, we witness a visual journey through the turbulent world of online payments. The video uses strong visual metaphors to depict the rising threat of fraud and the need for effective solutions. We're drawn into a world of shifting perspectives, from macro shots of a hurricane's eye to close-ups of glistening water droplets, underscoring the pervasive nature of the problem.

GoCardless Protect+ is presented as a sanctuary against this storm, promising a new generation of fraud prevention. The video's modern aesthetic and evocative sound design create a lasting impression, demonstrating the brand's commitment to providing secure and innovative payment solutions.

11. BayWa

The automotive industry faces a clear challenge: creating electric vehicles that meet ever-increasing demands for range, power, and reliability. We love how this motion graphics video by BayWa leverages sophisticated 3D animation to vividly illustrate ALPHA® Argomax®'s impact. By showcasing the technology at the microscopic level, the video conveys the innovation behind the improved power density and thermal conductivity.

Visually impressive, the video effortlessly transitions between macro and micro perspectives. The concise explanations coupled with dynamic visuals make complex engineering concepts accessible. This video is a compelling example of how technical details can be effectively communicated through a polished and engaging motion graphics video.

12. MEDHOST 3D Animated Motion Video - Showcase design aesthetics implicitly

MEDHOST offers a suite of IT solutions that work across the care cycle. The video is designed to showcase the benefits and use cases of this integrated platform for managing healthcare.

Video Design - This Motion Graphics Video uses bright, friendly, and simple 3D graphics to illustrate the company's solutions. The video is animated in a smooth and fluid motion with clean transitions.

The visual style effectively communicates the seamlessness and ease of use of MEDHOST's solutions. The use of animated characters and hospital settings helps to build trust and connect with the target audience of healthcare providers and patients. The bright and cheerful color scheme adds a sense of optimism and positivity to the overall tone of the video, highlighting the potential for improved care and better outcomes through MEDHOST's solutions.

13. Duerr Dental

Duerr Dental specializes in dental technology, producing products like the VistaVox S and VistaVox S Ceph, CBCT machines. This video is designed to highlight the features and benefits of this equipment.

Video Design - This Motion Graphics Video Animation is created using high-quality 3D models, crisp graphics, and minimal animation, creating a sleek and professional aesthetic. The video showcases the machine's design, the user interface, and the output of the X-ray system.

The video's tone is calm, informative, and professional, conveying a sense of trust and reliability. It focuses on the visual appeal of the product, with clean graphics and an emphasis on the jaw-shaped 3D volume image, highlighting the machine's functionality and ease of use. The video effectively communicates the product's key features and benefits, emphasizing its efficiency and accuracy while maintaining a professional and trustworthy aesthetic.

14. Rubrik Animated Explainer Video - Boost brand awareness subtly

If you're seeking a prime example of a Motion Graphics Video that tackles a shared pain point, this Clumio video is it. The idea of ransomware attacks and compromised backup data is cleverly visualized.  Instead of complex technical jargon, simple animations depict the threat, making it easily understandable for a broad audience.


The video culminates with an animated sequence showcasing Clumio SecureVault's lock-down protection.  A relatable voiceover delivers the final call to action: Learn how Clumio can protect your backup data with immutable backups. This targeted approach tugs at the viewer's security concerns and prompts immediate action.

15. Expleo

Expleo has developed a comprehensive cybersecurity testing platform for the mobility sector, called the ExpleoSmeeta Briefcase. This platform is designed to secure vehicles.

Video Design - The video is a fantastic example of Motion Graphics Video. A stylized cartoon character guides the viewer through the features of the platform, making it engaging and informative. The 3D graphics are well-made, and the animation is smooth. The combination of animated sequences with visuals of the briefcase's features creates a visual appeal that draws the viewer's attention. The video effectively uses color schemes, lighting, and a minimal background, focusing attention on the key elements of the platform.

The use of animation and the stylized cartoon character allows for a clear and accessible explanation of cybersecurity. The video is concise and to the point, effectively communicating the platform's core functionality and benefits. The use of a concise narrative and strong visuals creates an approachable and informative tone, making the complex topic of cybersecurity easy to understand for a wide audience.

16. Signifyd

Signifyd Commerce Protection Platform helps merchants prevent fraudulent orders. The goal of this video is to introduce the platform and how its artificial intelligence and machine learning can help businesses secure their online sales. The video showcases the product and how it benefits online businesses.

Video Design - The video uses a simple, clean design with a bright color palette. It opens with a simple 3D graphic of a smartphone, illustrating online shopping experiences. Vibrant color circles provide a visually appealing backdrop for the various graphics, keeping the viewer engaged.

Motion Graphics Design is effective in capturing the essence of the product and its impact on online businesses. The video is clear and informative, with a professional tone that emphasizes trust and security. Clean and simple visuals allow viewers to focus on the message.

17. Atlassian Minimalist Tech Motion Graphics

In this short yet impactful video, the use of dynamic motion graphics creates an engaging introduction to Atlassian Compass. We all experience the challenge of navigating complex software systems, and this video shows how Compass helps address this issue effectively. The seamless transitions and visual metaphors used to explain features like dependency mapping are especially effective.

The subtle sound design and upbeat music perfectly complement the visuals, adding to the overall polished and professional feel. We loved how concisely Compass's core features and benefits are presented within a short timeframe, making this video a great motion graphics example for inspiring better software development practices.

18. Beckhoff Motion Graphics Showcase

The vibrant motion graphics video immediately captivates us with its dynamic showcase of Beckhoff's innovative automation technology. We love how seamlessly each component is brought to life, from IPCs to I/O terminals, revealing Beckhoff's dedication to creating a unified system.

The elegant 3D animations, coupled with the modern soundtrack, create a truly engaging viewing experience. This video effectively communicates Beckhoff's expertise in PC-based control and underscores the power and flexibility of their automation solution, featuring TwinCAT 3.

19. AlayaCare

AlayaCare is a home-based care agency solution that offers a platform to optimize operations and eliminate repetitive tasks. The video effectively communicates the benefits of automation tools. The focus on efficiency gains from eliminating repetitive tasks in the onboarding process, such as client and employee intake, and scheduling, emphasizes the core value proposition of the platform.

Video Design - The video uses a bright color scheme of orange and blue, emphasizing the digital nature of the platform. The video features Motion Graphics Animation elements, which are simple and easy to follow. Multiple different icon sets are used, visually similar in style, ensuring consistency. This enhances the professional feel and clarity of the video.

The video tone is professional and engaging. The use of Motion Graphics Animation makes the content visually appealing and helps convey the message in a concise and informative manner.

20. EagleView

In this motion graphics explainer, we love the way the stylized map of the U.S. unfolds, instantly hooking the viewer, promising expansive possibilities within EagleView's ConnectExplorer. This sets the stage for a vibrant exploration of the software's features, seamlessly integrating 2D animation and clear annotations. The animation effortlessly guides us through interface highlights, showcasing the tool's power to access and analyze detailed imagery, measure key data, and even compare historical changes. It's clear how professionals across various sectors can improve their workflows and boost productivity with this sophisticated, yet easy-to-use web application.

The video effectively demonstrates the core functions of ConnectExplorer€”viewing angled oblique and ortho imagery, searching specific locations, and merging map data for comprehensive insights. The bright color palette and upbeat music further enhance the experience, creating a positive and engaging atmosphere that resonates with the software's promise of simplifying complex tasks. We all appreciate the video's concise delivery and dynamic visuals, leaving us inspired by the potential of this powerful mapping tool.

21. AESSEAL

AESSEAL designs and manufactures sealing solutions for a sustainable future. The video showcases the company's expertise in providing solutions for critical industrial equipment.

Video Design - The video uses a combination of 3D animation and live-action footage to show how the company solved a problem for a UK Ethylene plant. Motion Graphics Teaser allows the viewer to easily understand the issue, the solution, and the benefits of the product. The graphics are well-designed and informative, using simple animation and clear visuals to emphasize the core components of the product.

The video's engaging visual style and clear narrative effectively communicates the company's value proposition to its target audience. By focusing on the benefits of its products, the video leaves a strong impression, highlighting the company's capabilities and reassuring viewers of the quality of its solutions. The video's overall tone is professional and informative, leaving viewers with a positive perception of the company.

22. Würth Technical Motion Graphics

Würth Elektronik's motion graphics video example for the WE-AGDT transformer series immediately captivates with its sleek, modern aesthetic. The clear white background accentuates the product's compact design, emphasized further by precise measurements and dimensions. We all appreciate the smooth transitions and dynamic camera angles, revealing intricate details that solidify the brand's commitment to quality.


The combination of 3D animation and motion graphics creates a visually engaging journey, clearly explaining complex technical aspects like interwinding capacitance and common mode transient immunity. This motion graphics video example provides a model for effectively demonstrating a product's value proposition with a powerful combination of visual appeal and technical clarity.

23. Phoenix Contact

Phoenix Contact is a leading provider of industrial automation technology. The video demonstrates how their battery storage solutions can be implemented efficiently and safely, while highlighting the plug and play aspect of their products.

Video Design - The video utilizes Motion Graphics Explainer Video style, featuring 3D rendered graphics that showcase the design and functionality of the battery storage connectors. The clean and simple design allows viewers to easily focus on the key features of the product, the graphics are detailed and realistic, providing a clear understanding of the connectors' operation. The animation is smooth and professional, enhancing the visual appeal of the video.

The video effectively communicates the objective of showcasing the easy and safe installation of the battery storage connectors. The smooth and visually appealing Motion Graphics Explainer Video style, combined with a clear and concise narrative, emphasizes the benefits of using the battery storage solutions. The tone of the video is professional and informative, demonstrating the expertise of the company and their commitment to providing high-quality and reliable solutions.

24. CareStack

CareStack offers a revenue cycle management system designed to alleviate the pressures associated with billing and collections for dental practices. The system streamlines billing, manages denials, and reduces administrative costs.

Video Design - The Motion Graphics App Video utilizes a clean and modern design style with bright colors and bold graphics. Motion graphics illustrate the complexities of insurance billing and the potential benefits of implementing the RCM system. Animated icons, simplified illustrations, and text overlays highlight the key features and benefits.

The visual design effectively communicates the objective of the video. The video uses a light-hearted tone with minimal text and clear graphics, making the concept of a complex RCM system easier to understand. The video's visual style helps to emphasize the goal of easing the burden of billing and collections on dental practices. The clear and concise visuals effectively communicate the message and drive the viewer to learn more about the system.

25. Bergerat Monnoyeur

Bergerat Monnoyeur is introducing a new, innovative hydrogen-based energy generator. This video is designed to showcase the generator, highlighting its key features such as zero emissions, silent operation, and its role in promoting a sustainable energy future.

Video Design - The video is a Motion Graphics Brand Explainer that uses a clean, modern, and minimalist design aesthetic. Simple animated graphics depict the workings of the hydrogen generator, emphasizing the process of hydrogen production and its utilization as a clean energy source. The graphics are crisp and high-quality, using a color palette of blue, gray, and white, giving the video a professional and sleek look.

The video's visual style effectively communicates the core benefits of the generator, its focus on sustainability, and its potential to contribute to a greener future. The minimalist aesthetic, coupled with the simple yet informative animations, makes the video engaging and accessible, catering to both technical and general audiences. The video's tone is informative, professional, and optimistic, aligning with the company's commitment to providing sustainable energy solutions.

26. STERIS

STERIS develops medical equipment and solutions. This video introduces a compact, eight-well tabletop incubator used for sterilizing equipment. The video's clean visual design and clear product demonstration effectively communicate the simplicity, user-friendliness, and efficiency of the incubator. The video conveys a professional and reliable tone, making it ideal for a wide audience interested in sterile and safe medical equipment.

Video Design - The video features a minimalist, modern design with clean lines and a consistent color scheme. 3D graphics and animations illustrate the incubator, a key feature of the Motion Graphics Brand Video. The product is rotated slowly, allowing for a clear view of its design and the number of wells. The graphics and animations are smooth and high quality, making the video visually appealing.

The video's narrative clearly outlines the product's features and benefits. This approach makes the video effective for a wide audience interested in sterile and safe medical equipment.

27. BD

BD creates solutions to advance the world of health. This video educates people about venous reflux, its symptoms, and treatment options.

Video Design - The video is a Motion Graphics Teaser Video, using a simple and easy-to-understand approach to visual storytelling. It features a combination of graphic elements like charts, diagrams, and animated icons, creating a visual path for viewers to follow. The graphics are high-quality, clean, and professional, reflecting the brand identity.

The video effectively communicates the key message using an informative and accessible tone. The graphics clearly explain the issue of venous reflux, its prevalence, the procedure, and its potential benefits. This approach helps viewers understand the subject better and enhances their overall experience.

28. Sugar Market

Sugar Market is a customer experience platform that helps propel marketing, sales, and customer service. This video is designed to provide a brief overview of the platform.

Video Design - The platform uses a clean and simple design with bright colors and geometric shapes to communicate the brand. This is visually appealing, and the simple line drawings of the platform features are easy to understand.

The visual design helps clearly communicate the platform's capabilities. The use of icons and text on a white background, coupled with the simple animation, reinforces the idea of a simple and easy-to-use platform. The video overall tone is positive and engaging, highlighting the benefits of the platform for the user.

29. State Street

State Street's Venturi is a revolutionary peer-to-peer financing platform. The video effectively explains the benefits of using this platform, streamlining the repo process.

Video Design - The video uses a minimalistic and modern design aesthetic, employing a blue and green color palette. Simple, clean lines and geometric shapes are used, creating a visually appealing Short Motion Graphics Video.

The video effectively communicates the benefits of Venturi through animation and a clear narrative. Bold visuals highlight features such as no intermediaries, no complicated contracts, expanded liquidity options, and incremental yield, creating an engaging and informative video that inspires viewers to learn more.

30. Invacare

The Invacare video is a compelling example of how motion graphics can be used to showcase a product's features. It's a powerful tool for communicating the benefits of a wheelchair designed for everyday use. The video focuses on the product's compact, functional, and comfortable features, which are key selling points for potential customers.

Video Design - The video uses a sleek black background with minimal text, relying heavily on high-quality, close-up visuals of the wheelchair. Bright blue lines draw attention to key features, highlighting details and emphasizing design elements. The close-up perspective allows viewers to appreciate the intricacies of the product design.

This Motion Graphics Marketing Video is a great example of how to use visual storytelling to engage viewers and communicate product benefits. The video's visual style successfully communicates the wheelchair's compact, functional, and comfortable features, driving viewers to understand the benefits of this specific model. The video's tone is professional, focusing on design details and product specifications, conveying a sense of quality and sophistication.

How to plan and optimize Motion Graphics Videos?

Inspirational Storytelling: "Turn your wounds into wisdom." - Oprah Winfrey. Advids leveraged this principle for a non-profit client focused on environmental conservation. We crafted a motion graphics video showcasing the organization's journey from a small group to a powerful movement, inspiring viewers to join their cause and donate. This resulted in a 15% increase in donations compared to the previous quarter.

Actionable: Transform challenges into compelling narratives that resonate with viewers.

Strategic Clarity: "Goals are the fuel in the furnace of achievement." - Brian Tracy. Advids used this insight for a healthcare client launching a new telehealth platform. We focused the motion graphics video on the core benefit – convenient access to healthcare – resulting in a 25% increase in app downloads within the first month.

Actionable: Define clear objectives for your video and align your message accordingly.

Decisive Action: "Those who have the privilege to know have the duty to act." - Helmut Schmidt. Advids applied this principle for a client in the renewable energy sector. We created a motion graphics video highlighting the urgency of climate change and the benefits of switching to renewable energy, leading to a 10% increase in leads for their solar panel installations.

Actionable: Inspire action by clearly communicating the benefits and urgency of your message.

User-Centric Design: "Good design is invisible." - Julie Zhou. Advids embraced this philosophy for a client in the e-commerce industry. We created a seamless and intuitive motion graphics video showcasing their new mobile app's features, resulting in a 18% increase in app usage and positive user reviews.

Actionable: Prioritize user experience by creating clear, concise, and visually appealing videos.

Creative Collaboration: "If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a great team, they will either fix it or throw it away and come up with something better." - Ed Catmull. Advids fosters a collaborative environment, working closely with clients to develop motion graphics videos that exceed expectations. For a client in the food industry, this collaborative approach resulted in a visually stunning video that increased brand awareness by 22% and drove significant traffic to their website.

Actionable: Foster open communication and collaboration to maximize creative potential.

Why Advids for Motion Graphics Video?

At Advids, we specialize in crafting high-quality, original Motion Graphics Videos that elevate your brand and drive business growth. Our unique blend of creative storytelling, cutting-edge technology, and a proven track record ensures your vision translates into compelling and effective animation.

Transforming Ideas into Engaging Animated Experiences:

Customized Motion Graphics Video Solutions: From explainer videos and product demos to brand stories and character animations, we tailor each project to your specific needs and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft captivating narratives that resonate with viewers and inspire action.
Cutting-Edge Motion Graphics Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impression.

A Legacy of Success and Client Satisfaction:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes a Motion Graphics Video truly effective. We've completed over 345 successful Motion Graphics Video projects.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through captivating animation.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach to Achieving Your Goals:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in every frame.
Strategic Communication: Open and transparent communication is paramount. We prioritize understanding your objectives, target audience, and brand identity to create impactful Motion Graphics Videos that achieve your business goals.

Ready to unlock the potential of Motion Graphics Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Motion Graphics Video?

A motion graphics video is a form of visual communication that uses animation, typography, and other visual elements to convey information or tell a story. It's a dynamic and engaging way to present data, explain complex concepts, or simply capture attention. Motion graphics videos are used across a wide range of industries, from advertising and education to entertainment and healthcare.

Motion graphics videos are versatile and can be used for a variety of purposes. They can be used to create explainer videos that simplify complex concepts, animated commercials that capture attention, or social media content that engages viewers. They can also be used to create interactive experiences, such as virtual tours or product demonstrations.

What do top Motion Graphics Videos have in common?

Animated Typography - A captivating way to present text.

2D Animation - A visually appealing and versatile style.

3D Animation - A realistic and immersive style.

Whiteboard Animation - A simple and engaging style.

Mixed Media - A combination of different styles.

Visual Storytelling - A compelling way to engage viewers.

Color Palette - A cohesive and impactful choice.

Motion Design - A dynamic and engaging approach.

Visual Hierarchy - A clear and organized structure.

Transitions - A seamless flow between scenes.

Visual Effects - A powerful way to enhance the narrative.

Graphic Design - A visually appealing and cohesive style.

What makes Motion Graphics Video effective?

A captivating motion graphics video is a symphony of visual elements, each playing a crucial role in conveying a message or telling a story. The foundation of any motion graphics video lies in its visual design. This encompasses the overall aesthetic appeal, the carefully chosen color palette that evokes specific emotions, and the typography that complements the message.

A well-defined narrative structure acts as the backbone of the video, guiding the viewer through the information or story. A clear and concise narrative ensures that the message is delivered effectively and leaves a lasting impression.

Animation breathes life into these static elements, infusing movement and personality into the video. The style of animation can range from subtle and elegant transitions to dynamic and attention-grabbing effects, depending on the desired impact.

How long should your Motion Graphics Video be?

A well-crafted motion graphics video is a powerful tool for communication and engagement, but its effectiveness hinges on its length. The ideal duration is determined by the video's purpose, target audience, and the complexity of the message.

A strategic approach to video length ensures that the video is engaging and informative without overwhelming the viewer.

Pre-Production Questions

What is the primary objective of the video?

What is the target audience for the video?

What is the complexity of the message?

What is the intended platform for the video?

What is the available budget and resources?

What is the desired call to action?

What is the expected engagement time?

How to create Motion Graphics videos?

A motion graphics video is a dynamic and engaging form of visual communication that requires a thoughtful and strategic approach to its creation. The process involves a series of steps, from pre-production planning to post-production refinement.

A successful motion graphics video is a result of careful planning, creative execution, and meticulous attention to detail.

Pre-Production

Define the video's purpose and target audience.

Develop a clear and concise narrative.

Create a storyboard to visualize the video's flow.

Choose the appropriate animation style.

Select a suitable color palette and typography.

Production

Create the animation assets.

Compose the video's soundtrack.

Record voiceovers and sound effects.

Edit the video and add transitions.

Add visual effects and enhancements.

Motion Graphics: Bringing Products to Life

Motion graphics have become a powerful communication tool across various industries, transforming static information into dynamic and engaging experiences.

Advertising

Motion graphics breathe life into advertising campaigns. Animated banner ads Capture Attention on websites, while social media campaigns utilize playful characters and transitions to highlight product features. For example, Headspace, a meditation app, uses calming animations and soothing visuals in their ads to convey a sense of tranquility and promote their services.

Education

Motion graphics simplify complex concepts and make learning more engaging. Animated maps and timelines bring history lessons to life, while science videos use 3D models and animations to explain intricate biological processes. Platforms like Khan Academy effectively use motion graphics to illustrate mathematical concepts and scientific principles, making learning more accessible and enjoyable.

Entertainment

The entertainment industry relies heavily on motion graphics for captivating visual experiences. Opening sequences of TV shows use Animated Logos and typography to set the stage, while visual effects in movies enhance Storytelling and immerse viewers in fantastical worlds. The Marvel Cinematic Universe, for instance, extensively uses motion graphics to create stunning visual effects and bring superhero powers to life.

Healthcare

Motion graphics convey vital information in the healthcare industry. Educational Videos use clear animations to explain medical procedures, while pharmaceutical companies illustrate the benefits of new medications in an informative and engaging way. Organizations like the Mayo Clinic utilize motion graphics to educate patients about various health conditions and treatment options.

Crafting Compelling Motion Graphics

The foundation lies in strong visual design, encompassing the aesthetic appeal, color palette, and typography. Colors evoke specific emotions, while typography complements the message. For example, a video promoting a tech product might use a sleek, Minimalist Design with bold typography and a futuristic color scheme.

Animation:

Animation breathes life into static elements, adding movement and personality. Animation styles range from subtle transitions to dynamic effects, depending on the desired impact. Explainer Videos often use 2D animation with simple characters and clear visuals to convey information effectively.

Sound Design:

Sound design enhances immersion and emotional impact. Carefully selected music, sound effects, and voiceovers work in harmony with visuals. A nature documentary might use ambient sounds and a calming narrator's voice to create a sense of tranquility and wonder.

Narrative Structure:

A well-defined narrative structure guides the viewer through the information or story. A clear and concise narrative ensures effective message delivery and leaves a lasting impression. Commercials often follow a Problem-Solution Narrative structure, highlighting a problem and then presenting the product as the solution.

Humor: The Secret Weapon for Memorable Launches

Old Spice's ad campaigns, featuring the Old Spice Man, masterfully utilize humor. Absurd scenarios, witty dialogue, and unexpected twists showcase their products in a hilarious and memorable way. The campaign's success lies in its ability to appeal to a broad audience through its over-the-top humor and self-aware tone.

GoDaddy:

GoDaddy is known for their Super Bowl commercials that often feature quirky characters, outlandish situations, and a healthy dose of self-awareness. These commercials, while promoting their web hosting services, have become cultural touchstones, generating buzz and laughter. Their humor often relies on relatable situations and unexpected twists, making their ads both entertaining and memorable.

These examples demonstrate the power of humor in capturing attention and creating a positive brand association. By embracing humor, brands can create motion graphics that are not only effective in delivering their message but also leave a lasting positive impression on viewers.

Motion Graphics: Guiding Viewers to Action

A well-crafted call to action (CTA) bridges Engaging Content and desired outcomes. In motion graphics, incorporating a CTA requires creativity and strategic placement to effectively guide viewers towards taking action.

Use a clear and concise text overlay towards the end of the video, when the viewer is fully engaged. This overlay can direct viewers to a specific website, social media page, or any other desired destination. For example, Visit our website to learn more or Follow us on Instagram for exclusive content.

Incorporate a Voiceover that encourages viewers to take action. A compelling voiceover, delivered with enthusiasm and a clear directive, can be highly persuasive. For example, Sign up for our free trial today or Download our app now.

Use animation to highlight the call to action. This could involve animating a button or arrow that encourages viewers to click, or using dynamic transitions to draw attention to the CTA. For example, a pulsating button or a flashing arrow can effectively draw attention to the desired action.

Motion Graphics: A Global Language

In a globalized world, cultural sensitivity is crucial when creating content for diverse audiences. Motion graphics, with their Visual Storytelling capabilities, can bridge cultural divides when approached with awareness and respect.

Dove: Dove's Real Beauty campaign challenged conventional beauty standards and sparked a global conversation about body image. The campaign's motion graphics played a crucial role in conveying this message of inclusivity, using authentic imagery and relatable stories to connect with women from all walks of life. By featuring women of different ethnicities, body types, and ages, the campaign promoted a more inclusive and realistic portrayal of beauty.

Coca-Cola: The Share a Coke campaign celebrated diversity and unity by replacing their iconic logo with popular names from different cultures. The campaign's motion graphics further amplified this message, using vibrant colors, playful animations, and culturally relevant imagery to create a sense of global connection. By incorporating names and languages from various cultures, the campaign fostered a sense of belonging and shared identity among its global audience.

These examples highlight the importance of cultural sensitivity in motion graphics. By embracing diversity, avoiding stereotypes, and conducting thorough research, brands can create content that resonates with a global audience while promoting understanding and respect.

Making Your Launch Videos Inclusive

Providing closed captions or subtitles for all videos is crucial for individuals who are deaf or hard of hearing. This allows them to understand the audio content and fully engage with the video's message. Platforms like YouTube offer automatic captioning features, but it's essential to review and edit them for accuracy.

Clear and Concise Language:

Using clear and concise language benefits people with cognitive disabilities or those who are not native speakers. Avoiding jargon, technical terms, and complex sentence structures makes the content more accessible and understandable. For example, instead of using the term algorithm, you could say a set of rules that a computer follows.

Visual Accessibility:

High contrast between text and background colors makes it easier for people with low vision to read the text. Ensuring that the font size is large enough and avoiding overly complex or distracting visuals further enhances accessibility. Using sans-serif fonts like Arial or Helvetica can also improve readability.

Boosting Your Launch Video's Visibility

Conduct thorough keyword research to identify relevant terms your target audience is searching for. Incorporate these keywords naturally into your video title, description, and tags to improve your video's ranking in search results. Tools like Google Keyword Planner can help you identify relevant keywords.

Eye-Catching Thumbnails:

Creating compelling thumbnails is essential, especially on social media platforms. A visually appealing thumbnail can pique viewers' interest and encourage them to click on your video. Use bright colors, clear visuals, and relevant text to make your thumbnail stand out.

Social Media Optimization:

Use relevant hashtags to expand your video's reach and connect with a wider audience on social media. Consider the optimal posting times for each platform to ensure maximum visibility. Tools like Hootsuite can help you schedule your posts for optimal engagement.

Captivate Your Audience with Dynamic Visuals

Fast-Paced Editing: Maintain viewer engagement with fast-paced editing and dynamic animations. Avoid long, drawn-out scenes and opt for quick cuts, seamless transitions, and visually engaging elements. Use techniques like jump cuts, zoom transitions, and Kinetic Typography to keep viewers hooked.

Optimize for Vertical Viewing: Most social media platforms are optimized for vertical viewing, so ensure your video is formatted accordingly. This may require adapting your storytelling approach and visual composition to fit the vertical format. Platforms like TikTok and Instagram Reels are primarily designed for vertical video content.

Multi-Platform Motion Graphics: Reaching Audiences Everywhere

Nike's Just Do It campaign has transcended decades and platforms, consistently delivering a powerful message of motivation and empowerment. From television commercials to social media snippets, the campaign's motion graphics have maintained a cohesive visual style, instantly recognizable and synonymous with the brand. Nike adapts the campaign's visuals and Messaging to suit each platform, using shorter, more Impactful Videos on social media compared to longer-form commercials on television.

Old Spice:

Old Spice's Smell Like a Man, Man campaign took the internet by storm with its humorous and irreverent approach. The campaign's motion graphics, featuring the Old Spice Man, were adapted for various platforms, from YouTube pre-roll ads to Twitter snippets, each iteration tailored to the platform's specific format and audience. Old Spice leveraged the viral nature of social media by creating shareable content and engaging with users directly, further amplifying the campaign's reach.

These examples demonstrate the effectiveness of a multi-platform approach, allowing brands to reach a wider audience and create a more cohesive brand experience. By adapting their motion graphics to the unique characteristics of each platform, brands can maximize their impact and ensure their message resonates with viewers across different channels.

Motion Graphics: Bringing VR/AR to Life

Motion graphics are integral to crafting immersive experiences in the burgeoning fields of virtual reality (VR) and augmented reality (AR). In VR, they breathe life into virtual environments. Imagine exploring a meticulously recreated ancient city, where motion graphics animate bustling marketplaces and realistically depict historical figures. They also power interactive elements, allowing users to manipulate objects and navigate virtual spaces.

AR, on the other hand, seamlessly blends digital content with the real world. Motion graphics enhance this overlay, creating Interactive Product Demonstrations where users can virtually try on clothes or explore a 3D model of a new car. In education, AR apps use motion graphics to bring textbook diagrams to life, offering students an engaging and interactive learning experience.

As VR and AR technologies continue to evolve, motion graphics will play an increasingly vital role in shaping these immersive experiences, blurring the lines between the physical and digital realms.

How motion graphics video examples are curated?

We dove deep into motion graphics videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic motion graphics videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, animation techniques, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Animation & Transitions Examining the fluidity, creativity, and effectiveness of animation and transitions.
7.Sound Design Determining the impact and appropriateness of music, sound effects, and voiceovers.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, animators, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, motion graphics video examples 2024, n=13636 videos within duration <3 mintues, across industries.