30 Stunning Online Advertising Video Examples To Captivate Audiences

Online Advertising Video Examples

1. AdHive

I see the potential for a powerful Online Advertising Video in this example. The clear focus on the problem of lengthy negotiations with influencers is a relatable and attention-grabbing starting point. AdHives solution, using AI and blockchain technology to streamline and simplify the process, is presented in a compelling and visually engaging manner. I particularly appreciate the animation of the interlocking gears, it serves as a visual metaphor for the platform's efficient workflow and scalability. The use of colors, such as the vibrant green for the campaign interface, adds an element of excitement to the video.

AdHive is a powerful platform that can revolutionize influencer video marketing, taking the complexity out of the process and allowing businesses to focus on reaching their target audience. Its emphasis on automation and its unique use of blockchain technology make it a game changer in a field that is rapidly evolving. I believe this video effectively showcases the AdHive's capabilities and its potential to streamline and enhance influencer video marketing strategies.

2. Comarch 2D Animated Ad Online

The playful animation in this Online Advertising Video immediately grabs our attention. We love the way the video transitions seamlessly between different scenarios, each accompanied by a vibrant and distinct color palette. The clever use of textures enhances the visuals, giving depth to the otherwise flat design aesthetic.

Comarch crafts a compelling narrative, making essential watering tips both memorable and engaging. By focusing on practical advice and maintaining a consistent brand presence, the video establishes a clear and direct connection with its target audience. This approach demonstrates how animation can be used effectively in online advertising to educate and entertain while reinforcing brand recognition.

3. TravelBank Effective Online Ad Video

With a clean and modern design, the video draws the viewer in with its lively animation and crisp visuals. The vibrant colors and dynamic transitions enhance the impact of the message, which focuses on the simplicity of TravelBanks platform for managing business expenses and travel. The voiceover, clear and concise, skillfully highlights key features like virtual cards and the ability to set spending limits, making the products appeal instantly relatable.

This Online Advertising Video goes beyond simply presenting features; it subtly tells a story, highlighting the frustrations of managing expenses across multiple systems. The solution presented is clear and compelling, emphasizing the ease of use and the value of a centralized platform. The video's strategic use of visual storytelling and a compelling call to action makes it a standout example of how to engage viewers and generate interest in a complex financial product.

4. Printify Animated Online Ad Showcase - Increase engagement implicitly

Printifys Online Advertising Video cleverly uses animated mockups to visualize the customization process for its new product line. We appreciate the fast-paced editing, mirroring the ease and speed with which entrepreneurs can launch their own custom-branded products. The clear focus on profit potential makes this video highly persuasive.

Printify excels at creating desire, promising effortless fulfillment and delivery, while allowing users to retain all profits. The strategic use of various e-commerce platform logos reinforces Printifys broad reach and seamless integration. The call to action to join the waitlist leaves a lasting impression, encouraging viewers to seize the opportunity.

5. Ascendum Makina Cinematic Online Advertising Video

In a competitive market, impactful Online Advertising Videos are essential. Volvo's demonstration video brilliantly showcases their G-Series articulated haulers' hill assist feature. The video's success lies in the crisp explanations and clear visual demonstrations. 

The blend of dynamic camerawork, including aerial shots of trucks navigating a quarry, and detailed close-ups of the dashboard and controls, keeps viewers engaged. This combined with upbeat techno music and on-screen text creates a concise yet comprehensive guide to the hill assist function, inspiring similar precision and visual clarity in other product demonstrations.

6. HR Acuity Animated Online Advertising Video

In this online advertising video, we appreciate how HR Acuity showcases its software solution with a clear, concise, and visually engaging approach. The animation seamlessly integrates compelling messaging with a modern aesthetic, effectively illustrating the challenges of workplace issues. The visuals are captivating, employing icons, graphs, and clever metaphors to represent employee experiences and the power of centralized case management.

We love how HR Acuity uses vibrant colors and smooth transitions to guide viewers through the software's functionality and benefits. The video emphasizes the importance of employee well-being and risk mitigation, prompting viewers to consider the potential costs of inaction. The call to action, Sign up for a demo today, effectively encourages engagement and further exploration of the HR Acuity platform.

7. Globitex Minimal Online Advertising Video

We admire the directness and clarity of this online advertising video for technology. Globitex masterfully showcases the Euro Wallet's purpose by illustrating the common pain points of cryptocurrency users. The animation seamlessly demonstrates how traditional banking falls short, and swiftly positions the Euro Wallet as the solution for seamless transactions.

Globitexs branding shines throughout, with a consistent visual identity and clear messaging that resonates with a tech-savvy audience. We especially love how the video concludes, emphasizing the enhanced security and the promise of financial freedom. This makes the call to action compelling and inspires viewers to explore the Euro Wallet further.

8. Alation Creative Online Advertising Video

In the fast-paced arena of online advertising videos, Alation's 10-year anniversary video stands out as a champion. The clever use of the GOAT analogy immediately grabs attention, highlighting Alation's dominance in the data catalog realm. We all recognize the power of sports metaphors, and here, they hit a grand slam.

Alation's journey from 2012, establishing the first data catalog, to a decade of innovation unfolds in a stadium of recognition. The video masterfully blends vibrant visuals with impactful messaging, solidifying Alation's position as a leader. This isn't just an anniversary video; it's a testament to Alation's lasting impact on data intelligence.

9. Rx EDGE Online Advertising Video Example

In today's information-overloaded world, capturing patients' attention requires innovative approaches. We love how this online advertising video for Rx EDGE presents a concise and impactful solution: Solutions at the Shelf. The minimalist 2D animation, paired with cheerful colors and music, immediately hooks the viewer, showcasing the program's simplicity and effectiveness in a retail context. Rx EDGEs video emphasizes the strategic placements in 30,000 pharmacies across the U.S, highlighting impressive results with a 12.5% average script lift and a compelling ROI of $8.12. This video perfectly illustrates how smart design can make a complex message accessible and inspiring.

10. FireMon Animated Online Ad Examples

In today's rapidly changing digital landscape, we love FireMon Automation's bold approach to online video advertising. This captivating video brilliantly uses isometric animation to bring complex security concepts to life, showcasing the four levels of automation with crystal clarity. The sleek design and upbeat music create a compelling narrative around proactive security management.

FireMon Automation isn't just another software solution; it's a blueprint for businesses seeking to innovate at speed. We see its flexibility as a game-changer, empowering organizations to lower network security risks and embrace digital transformation confidently. This video highlights the importance of automation in a way that is both informative and visually engaging.

11. Digicel Isometric Online Advertising Video

This video ad design is a simple yet effective way to introduce a solution for improving WiFi coverage. It uses clean and bold visuals, with minimal details, focusing on the key elements of the product. The graphics are well-designed and clear, with a vibrant color scheme that is consistent throughout. Simple animations make it easy to understand and engaging. Isometric views illustrate the concept of WiFi coverage and how the product works, with multiple devices connecting to the router. The design effectively conveys the promise of seamless connectivity.

Video Design - The video successfully communicates the objective by highlighting the challenges of traditional WiFi, including weak signal strength and dropouts. It clearly demonstrates the benefit of using the product, by showing a seamless connection throughout the house, regardless of location. The visuals create a positive tone, showcasing the ease and convenience of using the product. This encourages viewers to consider the product for a better and more reliable WiFi experience.

12. CSL 2D Online Advertising Video

CSL develops and delivers biotherapies that save lives and help people with life-threatening conditions. The video is designed to introduce CSL as a global specialty biotherapeutics company.

Video Design - This Online Advertising Video uses bold colors and a simple style to communicate CSL's story. The graphics are clean and modern. There is a timeline with key moments in CSL's history, and the video uses an engaging and simple animation style. The video also highlights the benefit of CSL's biotherapies for people with life-threatening medical conditions, with a focus on the visual design of the video, the animated family represents hope and happiness that CSL's products offer. The video highlights CSL's commitment to research and development.

The visual style is able to communicate the objective of the video clearly and concisely. It successfully portrays a warm and friendly tone, ensuring the viewer is confident in CSL's ability to improve lives. The video's design helps connect with the viewer and leave them with a positive and lasting impression.

13. Moogsoft

Moogsoft is an AI-powered IT operations platform that helps companies reduce downtime and improve performance. This video is designed to showcase the value proposition of AI and how it can help IT operators by automating tasks and providing actionable insights.

Video Design - This video ad production uses a bright, colorful, and cartoonish style, employing simple line drawings to depict a relatable situation for the target audience: overworked IT professionals. The video utilizes simple graphics and a humorous tone to engage the viewer and communicate the message that Moogsoft can help IT professionals.

The video's visual style is lighthearted, using an exaggerated illustration of a cow robot to provide a sense of humor and levity, further reinforcing the message that Moogsoft is there to help IT professionals through their everyday challenges. This combination of simplicity and humor helps to create a memorable and engaging experience for the viewer, effectively driving the video's goal of raising awareness and interest in Moogsoft's solution.

14. Back Market

Back Market is a global marketplace that sells refurbished tech. The video is designed to introduce R, their sustainable phone, and highlight its environmental benefits compared to new phones.

Video Design - The video uses a sleek minimalist design. A black background highlights the bright green font and phone images. The minimalist visuals and dark backdrop create a sense of sophistication and premium quality. This video uses a combination of animated graphics, slow-motion footage of a phone, and footage of real-world billboards to create a visually engaging Online Advertising Video. The visuals are clean and modern and help to convey the message of sustainability.

The visual style of the video effectively communicates the message of sustainability and environmental consciousness, which is central to Back Market's mission. The video use of minimalist graphics, sleek design, and dark background creates an upscale aesthetic that aligns with the brand's emphasis on quality and value. The tone of the video is sophisticated and informative, highlighting the importance of sustainability without being preachy or overly dramatic. The use of real-world footage of billboards and cityscapes reinforces the idea that Back Market is a real company with a real solution to the growing problem of e-waste.

15. Audaces

Audaces Idea is a software solution designed to help fashion designers create sketches and technical sheets. This video is designed to demonstrate how Audaces Idea simplifies the fashion collection development process and improve design workflows.

Video Design - The video utilizes a simple yet effective design style, employing clean and modern visuals. The video showcases the interface with graphics that are bright and sharp, creating an appealing aesthetic. The video incorporates clear visual transitions and animations, making the video engaging and showcasing the user experience, highlighting its simplicity.

Online Advertising Video Example - The video's design effectively communicates the key benefits of Audaces Idea. By featuring the software's capabilities, ease of use, and ability to streamline processes, the video successfully emphasizes the software's value proposition to the fashion design community. The video's overall tone is professional and informative, reflecting the brand's commitment to providing high-quality design tools.

16. CareATC

CareATC empowers employers to inspire healthier, happier employees and reduce healthcare spend. This video is designed to explain how the company helps achieve this goal through population health management.

Video Design - The video is clean and visually appealing. It features a simple, modern design, using bright colors and bold, clean lines. Animation brings the graphics to life and makes the content engaging, keeping the viewer engaged by clearly showing the value of the solution and the results it delivers. Icons and visuals, such as a hospital building and a person using a computer, illustrate the company's services. These simple graphics make the video easy to understand and visually appealing. The video's animation style is simple and playful, helping the video to feel welcoming and approachable.

The video's visual style successfully communicates the company's objective. The vibrant colors and modern design create a positive and upbeat tone. The emphasis on data-driven solutions using analytics helps to highlight the company's commitment to helping businesses make informed decisions and achieve tangible results. This emphasizes the value proposition to employers, conveying its power to help businesses optimize their healthcare spend and create a more engaged and healthy workforce.

17. WalkMe

WalkMe simplifies software, websites, and apps. This video is designed to introduce the platform and show how it can make work easier and more productive.

Video Design - This Online Advertising Video Example uses a unique visual style. It employs dark blue and purple color palettes, which are modern and eye-catching. The video also uses numerous animated icons and graphical elements, such as swirling windows and an animated cursor. The high quality of graphics and animation help draw the viewer into the video's message, and the futuristic design makes it a good Online Advertising Video Example.

This style allows WalkMe to communicate the benefit of using their platform in a way that is both engaging and impactful. The video uses a high-energy, fast-paced tone that highlights the speed and ease of use WalkMe provides. This style effectively communicates the promise of success, which is a key message of the video.

18. Boyd

This is a fantastic example of an online advertising video, showcasing a company's commitment to innovation. The video opens with a space station orbiting Earth, immediately establishing the company's expertise in highly regulated industries and challenging environments. This is followed by a transition to a factory setting, providing a glimpse into the company's manufacturing excellence.

Video Design - The animation is clean, modern, and engaging, while the live-action footage adds a sense of realism to the story. The use of animated graphics and a bright color palette creates a dynamic and eye-catching visual experience. The video effectively communicates the company's core values and capabilities, showcasing its expertise in technology and material science.

The video builds trust through its strong focus on reliability and safety. The overall tone is confident, ambitious, and forward-thinking, leaving viewers with a clear understanding of the company's innovative approach to engineering solutions. This is a great example of how to use animation and live-action footage to create a compelling and informative online advertising video.

19. Noonday Collection

Noonday Collection is a marketplace connecting women to shop beautifully handmade items, supporting artisans around the world. This video encourages women to become ambassadors, creating income while contributing to a flourishing world.

Video Design - The video uses bright, cheerful colors, simple illustrations of women, and whimsical imagery of a woman pushing a globe. The graphic design is intentionally cartoonish, conveying the idea that being an ambassador is fun and rewarding.

This Online Advertising Video Example connects with women who want to make a difference in the world while pursuing their passions. The bright color palette and simple illustrations create a light-hearted tone, while the message of building a flourishing world appeals to women who are passionate about social impact. The video drives the call to action by focusing on the benefits of being an ambassador, such as making an income and contributing to a brighter future.

20. Yggdrash Minimalist Online Ad Example - Boost brand awareness subtly

Eggdrash's Online Advertising video is a testament to the power of concise storytelling. In a mere 20 seconds, it successfully explains its unique blockchain structure through compelling visuals and a minimalist approach. The animation of the stem chain and branching structure is not just eye-catching, but effectively communicates the core benefit of scalability. This is a prime example of how to convey complex information with clarity and style.

The video strategically contrasts Eggdrash's fast processing times with traditional blockchains, demonstrating its advantage in a clear and memorable way. It resonates with those seeking cutting-edge technology, making it a powerful tool for attracting investors and developers. This video proves that less can be more, especially when it comes to capturing attention in the digital space.

21. Avast

An Avast Business Patch Management video is designed to educate on the importance of patching, introducing their solution for automating the process. This video is a great example of how to communicate a complex topic in a simple and engaging way.

Video Design - Isometric style graphics, bright colors, and simple animations bring the video to life. Bold red and orange colors highlight the danger of unpatched systems, using vulnerability icons.

The video uses animations to move the viewer's eyes from one element of the design to the next. The consistent design style makes it look professional and trustworthy. The animation and graphics are high quality, ensuring the video is visually appealing and interesting to watch.

22. Intel

Intel provides continuous profiling, which helps developers gain insight into application performance. This video is designed to showcase how its open source profiler can help teams identify and fix performance bottlenecks.

Video Design - The video is a visually stunning, animated online advertising video. It uses bright, eye-catching colors and geometric shapes to represent complex concepts, such as clusters and performance bottlenecks. The animation is smooth and engaging, helping keep the viewer interested in the subject matter.

The visual style effectively communicates the goal of the video, which is to introduce viewers to the benefits of the profiler. The tone of the video is confident and informative, which is fitting for the target audience of developers and IT professionals. The visual design, coupled with the narration, successfully captures the attention of the audience and compels them to learn more about the product.

23. Clever Devices

Clever Devices provides an Electric Vehicle Management System, EVMS, that allows you to easily manage all your vehicles. This video is designed to show how EVMS makes it easy to manage a mixed fleet.

Video Design - The video is stylized with simplified illustrations. It uses a minimal graphic style with flat colors, simple outlines, and an emphasis on clear messaging. This makes it a good Online Advertising Video. The clean visual style and bold colors draw attention to the features of the product.

The video uses a simple, engaging animation style that quickly and efficiently communicates its message. This tone is effective in conveying the efficiency and ease of use of the product. The visual design of the video, with its simplistic visuals, helps to drive the video's goal of showcasing how EVMS seamlessly integrates into existing fleet management systems.

24. UOB

This is an online advertising video example that introduces a new safe and secure way to save money. The video uses clean white graphics on a bright blue background, which helps the key information stand out.

Video Design - The clean and crisp animation style keeps the viewer focused on the message, which is to give your savings an extra layer of security. Icons and text keep the information concise and easy to understand, which is very important in a short online advertising video.

The tone of the video is reassuring and trustworthy, which reinforces the brand's commitment to customer security. This video is a great example of how to use simple design elements to create a powerful and effective online advertising video.

25. Radix

Radix is a high-throughput protocol that creates a framework for decentralized applications, tokens and coins. The video is designed to introduce the concept of DeFi and how Radix enables decentralized finance.

Video Design - This animated video uses simplified visuals to engage viewers, highlighting the key benefits of decentralized finance. The video uses 3D shapes such as circles, triangles, and squares to represent the concept of decentralized finance, creating a unique visual style with animated movement. This style creates a modern and engaging Online Advertising Video Example.

The video utilizes a combination of smooth transitions and a minimalist color palette, making it visually appealing. The use of a dark background with bright light accents helps focus attention on the message. This video style successfully communicates the goal of the video, demonstrating the ease of moving capital within a decentralized financial system. It achieves an engaging tone that appeals to both technology enthusiasts and the broader audience interested in innovative solutions.

26. Strata

This is an online advertising video example that showcases a company's flexible security solutions for the cloud. The video uses a simple, clean design, with a white background and a cloud as the central visual element. Animated icons representing compute, storage, and security are placed within the cloud, creating a sense of focus and clarity. This design choice effectively communicates the company's message of streamlining security for the cloud.

Video Design - The isometric style used in the video creates a modern and engaging aesthetic. The clean background and animated icons work together to create a visually appealing experience for the viewer. This design choice reinforces the company's commitment to providing simple and effective security solutions.

The video's tone is professional and reassuring, demonstrating that the company provides a solution for businesses' security needs. The visual style resonates with a tech-savvy audience, emphasizing the value proposition of the company's secure and scalable cloud solutions.

27. Citrix

Citrix DaaS is designed to strengthen security, helping you manage your data and meet compliance standards.

Video Design - This video uses simple, clean graphics and a color palette of blues, black, and white. This adds to the professional look and feel of the Online Advertising Video Example. The design is simple, clean, and professional, making it easy for the viewer to understand and relate to the concepts being presented.

The use of icons and illustrations in this Online Advertising Video Example is engaging, and the fast pace helps keep the video interesting. The video uses animated graphics and a clear, concise narrative that explains the benefits of Citrix DaaS, highlighting how the solution provides a comprehensive approach to security. The video tone is professional and informative, addressing the concerns of businesses who are looking for a secure way to manage their data.

28. Western Digital

Western Digital aims to provide the best user experience possible, to address the new applications needs. This video is designed to highlight the tools and analysis methodologies Western Digital provides for storage solutions.

Video Design - This video starts with a simple illustration of a man looking at a truck, establishing the problem of limited visibility for drivers and truck performance. Simplified graphics and animations demonstrate the product in a clear and concise way. The blue color scheme and simplistic style of the illustrations are typical of Online Advertising Video Example. The overall tone of the video is positive, confident, and friendly.

The video's visual style is simple, yet effective. Graphics and animation explain how storage solutions can improve visibility in the automotive industry. The visual elements of this video ensure the goal of the video is communicated effectively. Western Digital has successfully used the visual design of this video to drive the video's goal, which is to convey the benefits of their storage solutions and their expertise in the automotive storage market.

29. Logicom

Logicom helps businesses navigate the cloud. This video showcases the challenges of cloud migration, highlighting the need for a simple IT solution.

Video Design - The video uses simple illustrations and animations to explain the complexities of modern business IT. The graphics are clean and easy to understand, creating a visual language that resonates with viewers.

Online Advertising Video Example - This video is a great example of how to use animation and simple visuals to communicate complex ideas. The clean design and concise narration maintain a professional tone, making it an effective tool for reaching a target audience.

30. PanMon

PanMon is a pantograph condition monitoring system that helps identify trains posing a risk of damage to overhead wires. This video is designed to demonstrate the benefits of using PanMon and how it can help railway operators prevent expensive damage.

Video Design - The video uses a 3D animation style to demonstrate the movement of trains on a railway network. The animated visuals are very clean, clear, and professional, making this a good Online Advertising Video Example. The animation style is simple and easy to understand, and the video uses bright colors and simple graphics to engage the viewer.

The visual style of the video is able to communicate the objective of the video clearly and effectively. The video uses clean 3D visuals and animation to highlight the problem that PanMon solves and how it can be used to prevent costly damage. The tone of the video is informative and engaging, and the overall effect is one of professionalism and confidence. The video effectively communicates the value proposition of PanMon to the target audience.

How to plan and optimize Online Advertising Videos?

Motivation and Engagement: "The opposite of autonomy is control, and the opposite of mastery is helplessness." - Daniel H. Pink. For a healthcare client, Advids leveraged this insight to create a video empowering patients to take control of their health. By focusing on the positive outcomes of using the client's telehealth platform, we saw a 25% rise in appointment bookings.

Actionable: Empower your audience by showcasing how your product fulfills their needs and aspirations.

Embrace Change and Innovation: "Change is the only constant, and it’s the only thing we can count on. Embrace it." - Beth Comstock. Advids embraced this philosophy for a food delivery service client. We created a series of short, trendy videos highlighting new menu items and promotions, resulting in a 15% increase in average order value.

Actionable: Adapt to evolving trends and consumer preferences to maintain relevance and engagement.

Imagination and Creativity: "Imagination is the only weapon in the war against reality." - Lewis Carroll. Advids used this principle for a gaming client. We developed a surreal and captivating video that transported viewers into the game's world, leading to a 30% boost in pre-orders.

Actionable: Unleash creativity to captivate your audience and create memorable brand experiences.

Customer-Centric Approach: "Marketing is not the art of selling what you make but knowing what to make." - Hermawan Kartajaya. Advids applied this wisdom for a cosmetics client. We conducted extensive customer research to understand their needs and desires, then created a video that resonated deeply with their target audience, resulting in a 20% increase in sales.

Actionable: Understand your target audience's needs and tailor your message accordingly.

Authenticity and Connection: "People don't buy what you do, they buy why you do it." - Sue Vander Hook. Advids embraced this principle for a non-profit client. We created a video showcasing the organization's mission and impact through authentic storytelling, resulting in a 50% increase in donations.

Actionable: Communicate your brand's purpose and values to build trust and foster deeper connections. **

Why Advids for Online Advertising Video?

At Advids, we specialize in creating high-quality, original Online Advertising Video designed to deliver exceptional results and propel your business forward. We combine creative storytelling, cutting-edge technology, and a proven track record to transform your vision into compelling and effective animated advertisements.

Unlocking the Potential of Online Advertising Video:

Customized Online Advertising Video Solutions: From explainer videos and product demos to engaging social media content and captivating brand stories, we tailor each project to perfectly match your brand, style, and target audience.
Creative Storytelling Through Animation: Our talented team of animators and storytellers craft narratives that resonate with your viewers, driving engagement and inspiring action.
Cutting-Edge Online Advertising Video Technology: We utilize the latest software and techniques to ensure your videos are visually stunning and leave a lasting impression.

Experience and Expertise You Can Rely On:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of what makes Online Advertising Video truly effective. Out of these, over 270 projects have been specifically focused on Online Advertising Video, showcasing our dedicated expertise in this area.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through compelling Online Advertising Video.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, a testament to our talent, creativity, and dedication to client satisfaction.

A Partnership Built on Collaboration and Communication:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized in the final animation.
Strategic Communication: We prioritize clear and open communication, understanding your needs, target audience, and brand identity to create impactful Online Advertising Video that achieves your business objectives.


Ready to unlock the potential of Online Advertising Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Online Advertising Video?

An online advertising video is a short, engaging video designed to promote a product, service, or brand online. These videos are specifically crafted to capture the attention of a target audience and drive specific actions, such as visiting a website, making a purchase, or signing up for a newsletter. They are distributed across various platforms, including social media, websites, email marketing campaigns, and streaming services.

Online advertising videos are used to achieve a variety of marketing goals, including increasing brand awareness, generating leads, driving sales, and building customer relationships. They can be used to introduce new products or services, showcase product features and benefits, tell brand stories, share customer testimonials, and provide educational content.

What do top Online Advertising Videos have in common?

What makes Online Advertising Video effective?

Exceptional online advertising videos are driven by a clear understanding of the target audience and their needs. They are designed to capture attention, deliver information concisely, and inspire action.

Methods for creating effective online advertising videos involve crafting compelling narratives, using high-quality visuals and sound, and incorporating a clear call to action. The goal is to create a memorable experience that resonates with viewers and encourages them to engage with your brand.

How long should your Online Advertising Video be?

The ideal length for an online advertising video depends on several factors, including the platform, the target audience, and the message you're trying to convey.

Methods for determining the appropriate length involve considering the attention span of your audience, the complexity of the information you're presenting, and the desired outcome of your video.

How to create Online Advertising Videos?

The creation of effective online advertising videos involves a strategic process that combines planning, production, and distribution.

Methods for Creating Successful Online Advertising Videos

Crafting Captivating Product Launch Videos

Designing an online advertising video that truly captures attention goes beyond just visuals – it requires a deep understanding of your target audience and their online behavior.

Know Your Audience

Start by identifying who you're trying to reach. What are their interests, needs, and pain points? What platforms do they frequent, and what kind of content do they engage with? This understanding will inform every aspect of your video, from the Messaging to the visuals.

Craft a Compelling Narrative

Humans are naturally drawn to stories. Instead of simply listing features, weave a narrative that resonates with your audience's emotions and aspirations. This could be a problem-solution story, a humorous anecdote, or a journey of transformation – the key is to make it relatable and memorable.

Visual & Auditory Impact

In the fast-paced online world, you have mere seconds to grab attention. Use high-quality visuals that are both eye-catching and relevant to your message. Pair this with impactful sound design – music, sound effects, and a clear Voiceover can significantly enhance the viewing experience.

Keep it Concise & Focused

Attention spans are short, so get to the point quickly. Avoid unnecessary fluff and focus on delivering your core message effectively. A concise video is more likely to be watched to the end and leave a lasting impression.

Clear Call to Action

What do you want viewers to do after watching your video? Make it crystal clear with a strong call to action. Whether it's visiting your website, signing up for a newsletter, or making a purchase, guide them towards the desired next step.

Optimize for Accessibility & Platforms

Ensure your video is accessible to everyone by including closed captions or subtitles. Furthermore, optimize the video format, resolution, and file size for different platforms and devices to guarantee a smooth viewing experience across the board.

Video Strategies for Product Launches

Different types of online advertising videos are like tools in a toolbox – each designed for a specific purpose. Understanding these types and their strengths allows you to strategically achieve your marketing goals.

Building Awareness:

• Brand Story Videos: These aim to connect with viewers on an emotional level, showcasing your brand's values, mission, and personality. They Build Brand Recognition and foster a sense of connection with your audience.
• Animated Explainer Videos: Ideal for simplifying complex concepts or introducing new products/services in an engaging way. Animation can be particularly effective for reaching younger audiences or explaining abstract ideas.

Driving Consideration:

• Product Demo Videos: Showcase the features and benefits of your product in action. Highlight how it solves a problem or fulfills a need, encouraging viewers to consider it as a solution.
• Testimonial Videos: Build Trust and Credibility by featuring satisfied customers sharing their positive experiences with your product or service. Authentic Testimonials can be incredibly persuasive.

Boosting Conversions:

• Case Study Videos: Go deeper than testimonials by showcasing specific success stories. Demonstrate how your product or service has helped real businesses or individuals achieve tangible results.
• Limited-Time Offer Videos: Create a Sense of Urgency and encourage immediate action by highlighting special promotions, discounts, or limited-time offers.

Maximize Your Product Launch Video Impact

Integrating online advertising videos into your marketing campaign isn't just about uploading them randomly – it's about strategically weaving them into the fabric of your overall marketing efforts.

• Alignment with Goals: Start by clearly defining your marketing goals. Are you aiming to increase brand awareness, drive website traffic, or generate leads? Choose video types and content that directly support these objectives.
• Multi-Channel Distribution: Don't limit your videos to a single platform. Embed them on your website, share them on social media, include them in email campaigns, and consider using them in paid advertising. Each channel offers unique opportunities to reach different segments of your audience.
• Consistent Brand Messaging: Ensure your videos maintain a consistent brand voice, tone, and visual style across all channels. This reinforces your brand identity and creates a cohesive experience for your audience.
• Data-Driven Optimization: Track key metrics like views, engagement, completion rate, and click-through rates. Analyze this data to understand what's working and what's not. Use these insights to refine your video content, targeting, and distribution strategy for future campaigns.
• Strategic Placement: Think about where your videos will have the most impact. For example, use Explainer Videos on product pages to address customer questions, or incorporate testimonials in email campaigns to build trust.

Reach Every Screen: Optimizing Your Launch Video

In today's multi-device world, optimizing your videos for various platforms and screen sizes is crucial for reaching your audience effectively.

While different platforms may have preferred aspect ratios, aim for consistency whenever possible. This ensures your video looks professional and avoids awkward cropping or letterboxing.

Large video files can lead to slow loading times, frustrating viewers and potentially causing them to abandon your video. Compress your videos without sacrificing quality to ensure fast loading across all devices and connection speeds.

Make your videos accessible to a wider audience by including closed captions or subtitles. This not only benefits viewers with hearing impairments but also improves engagement in environments where sound is muted.

While MP4 is generally a safe bet, some platforms may have specific format preferences or requirements. Research the best formats for each platform you're targeting to ensure optimal playback.

Before launching your video campaign, test it on different devices and platforms to ensure it looks and performs as intended. This includes checking for playback issues, loading times, and visual quality across various screen sizes and operating systems.

Measure Your Video Success

While views indicate the number of times your video has been watched, reach measures the unique number of people who have seen it. These metrics provide insights into your video's overall visibility and audience size.

Engagement Metrics:

Go beyond views and assess how viewers are interacting with your video. Track likes, comments, shares, and watch time to gauge audience interest and engagement levels.

Completion Rate:

This metric indicates the percentage of viewers who watch your video to the end. A low completion rate may suggest issues with your video's length, pacing, or content.

Click-Through Rate (CTR):

If your video includes a call to action, track the CTR to measure how effectively it drives viewers to take the desired action, such as visiting your website or making a purchase.

Conversion Rate:

Ultimately, you want your videos to drive conversions. Track the percentage of viewers who complete a desired action after watching your video, such as signing up for a newsletter or making a purchase.

Data-Driven Optimization:

Analyze these metrics to identify areas for improvement. For example, if your completion rate is low, consider shortening your video or making the content more engaging. If your CTR is low, experiment with different calls to action or placement within the video.

Target Your Audience for Maximum Impact

Start by clearly identifying your ideal customer segments. Consider demographics, interests, behaviors, and online activity to create detailed buyer personas.

Tailored Video Content:

Create videos that resonate with the specific needs, pain points, and aspirations of each target segment. For example, a video targeting young professionals might have a different tone and message than one targeting retirees.

Leverage Targeting Options:

Utilize the targeting options available on advertising platforms like Facebook, YouTube, and Instagram. Target based on demographics, interests, behaviors, and even custom audiences based on website visitors or email lists.

Personalized Calls to Action:

Tailor your calls to action to each target segment. For example, a video targeting potential leads might encourage them to download a free ebook, while a video targeting existing customers might promote a special offer.

A/B Testing & Optimization:

Experiment with different video variations and targeting options to find what resonates best with each segment. Track performance metrics and use the data to refine your targeting and messaging for optimal results.

Hook Your Audience: Crafting Compelling Video Stories

The first few seconds of your video are crucial for capturing viewer attention. A Compelling Storyline and a strong hook are essential for drawing viewers in and keeping them engaged.

• Start with a Bang: Your hook should grab attention immediately. Consider using a surprising statistic, a thought-provoking question, a visually stunning scene, or a relatable problem statement to pique viewer interest.
• Build a Narrative Arc: Craft a clear narrative that tells a story and connects with viewers on an emotional level. This could be a problem-solution story, a hero's journey, or a transformation narrative.
• Create Tension & Resolution: Introduce conflict or a challenge that your target audience can relate to. Then, showcase how your product or service provides the solution or helps overcome the challenge.
• End with a Clear Call to Action: Once you've captivated viewers with your story, guide them towards the desired next step with a clear and concise call to action. Tell them exactly what you want them to do, whether it's visiting your website, making a purchase, or signing up for a newsletter.
• Tailor to Your Audience: Consider your target audience's interests, values, and preferences when crafting your storyline and hook. What kind of stories are they likely to connect with? What type of language and tone will resonate with them?

Engaging Video Elements for Product Launches

Creating a successful online advertising video that drives engagement and encourages viewers to take action requires a combination of compelling content, strategic storytelling, and a clear call to action.

• Captivating Visuals: Grab attention from the start with visually appealing imagery, motion graphics, or animation. Use high-quality footage and editing techniques to create a professional and engaging viewing experience.
• Impactful Sound Design: Enhance the emotional impact of your video with carefully chosen music, sound effects, and a clear and engaging voiceover. Sound can significantly enhance the viewer's experience and reinforce your message.
• Clear & Concise Messaging: Get to the point quickly and avoid overwhelming viewers with too much information. Focus on delivering your core message in a clear, concise, and memorable way.
• Strong Call to Action: Tell viewers exactly what you want them to do after watching your video. Use a clear and compelling call to action, such as Visit our website, Learn more, or Shop now.
• Emotional Connection: Connect with viewers on an emotional level by telling a story that resonates with their needs, aspirations, or pain points. Use humor, empathy, or inspiration to create a lasting impression.

Solve Customer Pain Points With Video

Start by thoroughly researching your target audience to understand their challenges, frustrations, and unmet needs. What problems are they facing that your product or service can solve?

Empathetic Storytelling:

Craft a narrative that acknowledges and validates your audience's pain points. Show them that you understand their struggles and that you're there to help.

Solution-Focused Content:

Clearly demonstrate how your product or service addresses the specific pain points you've identified. Use visuals, demonstrations, and testimonials to showcase the benefits and value of your solution.

Focus on Benefits, Not Features:

Don't just list the features of your product or service. Instead, focus on how those features translate into tangible benefits for your customers. How will your solution make their lives easier, better, or more enjoyable?

Build Trust & Credibility:

Use testimonials, case studies, and expert opinions to build trust and credibility. Showcasing real-world examples of how your solution has helped others can be incredibly persuasive.

Crafting Compelling Video Narratives

Different narrative styles can evoke different emotions and resonate with various audiences. Choosing the right narrative for your online advertising video is crucial for effectively communicating your brand message and achieving your marketing goals.

This classic narrative structure highlights a common problem your target audience faces and then presents your product or service as the solution. It's a straightforward and effective way to demonstrate value.

This narrative follows a protagonist who faces challenges and overcomes obstacles to achieve a desired outcome. This structure can be used to create an Emotional Connection with viewers and inspire them to take action.

Showcase a before-and-after story, highlighting the positive change or improvement your product or service brings to customers' lives. This narrative can be particularly effective for products that offer tangible results.

Use humor to Engage Viewers and make your brand more memorable. Humorous narratives can be effective for building Brand Awareness and creating a positive association with your brand.

Motivate viewers to take action or achieve their goals by sharing inspiring stories of overcoming challenges or achieving success. This narrative can be particularly effective for brands that promote personal growth or self-improvement.

Consider your brand's personality, target audience, and marketing goals when selecting a narrative style. A playful brand might opt for a humorous narrative, while a brand focused on social impact might choose an inspirational story.

Case Study: How Nike Found the Sweet Spot for Video Ad Length

Challenge:

Nike, the sportswear giant, wanted to create engaging video ads that would capture audience attention and drive brand awareness. However, the company needed to find the optimal ad length to balance engagement with viewer attention spans.

Solution:

Nike experimented with different Video Ad Lengths, testing both short-form and longer-form content. The company analyzed data on viewership, engagement, and conversion rates to determine the most effective ad lengths for different platforms and audiences.

Results:

Nike found that shorter video ads, typically under 30 seconds, performed best on social media platforms like Instagram and TikTok. These ads were able to capture audience attention quickly and drive engagement. Longer-form video ads, up to 60 seconds, were more effective on platforms like YouTube and television, where viewers had more time to engage with the content. By tailoring ad lengths to different platforms and audiences, Nike was able to maximize its video advertising impact.

Case Study: Nike Finds the Sweet Spot for Video Ad Length with "Just Do It" Campaign

Challenge: Nike, the athletic apparel and footwear giant, wanted to create engaging video ads that captured attention without overwhelming viewers. The company needed to find the optimal ad length to balance storytelling with brevity.

Solution: Nike experimented with different Video Ad Lengths for its Just Do It campaign, testing 15-second, 30-second, and 60-second versions. The company analyzed viewership data, engagement metrics, and conversion rates to determine the most effective ad length.

Results: Nike found that 30-second video ads performed best, achieving the highest view completion rates and driving the most conversions. The company was able to deliver compelling stories while maintaining viewer attention.

Case Study: Amazon Prime Video Tells a Story Across Multiple Touchpoints with "The Lord of the Rings: The Rings of Power" Campaign

Challenge: Amazon Prime Video, the streaming service, wanted to create a compelling narrative for its highly anticipated The Lord of the Rings: The Rings of Power series. The company needed to tell a cohesive story across multiple touchpoints, including video ads, social media, and email marketing.

Solution: Amazon Prime Video developed a Multi-platform Campaign that used video ads to introduce key characters and storylines, social media to engage fans, and email marketing to drive subscriptions. The company ensured a consistent brand message and narrative across all channels.

Results: Amazon Prime Video achieved a 20% increase in pre-launch interest and a 10% increase in subscriptions for The Lord of the Rings: The Rings of Power by implementing its Multi-platform Campaign. The company was able to build anticipation and drive engagement effectively.

How online advertising video examples are curated?

We dove deep into online advertising videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic online advertising videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Clear Communication of Value Proposition Examining how effectively the video communicates the unique value proposition of the advertised product or service.
7.Target Audience Resonance Determining how well the video resonates with the intended target audience and their specific needs and pain points.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Testimonials
4. Social Media Ads
5. Influencer Marketing Videos

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, online advertising video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)