Video Creation Service

30 Engaging New User Onboarding Video Examples To Boost User Activation

Orko Roy
Last updated
Jul. 06, 2025

Low user activation rates can be a major hurdle. This article explores how to use engaging video examples to significantly improve user activation and retention. Discover how well-crafted videos can convert new downloads into active and engaged users, ultimately contributing to greater application success. User activation is a vital metric for any application's success, and we will examine the powerful role of video in achieving this.

Video's role in modern marketing:

Videos less than 90 seconds long have a 50% retention rate.
37% of consumers prefer to discover products through short-form videos.
Social media video ads generate 12 times more shares compared to traditional image-based ads.

Data indicates that applications employing effective 30 new user onboarding video examples often see a notable increase in user engagement. This is largely because concise, captivating video content excels at grabbing attention and encouraging immediate, positive user interaction. These videos smoothly guide individuals from initial download to active participation, transforming them from passive observers into enthusiastic, loyal users. Explore how these impactful examples can inspire you to enhance your onboarding process and achieve higher activation rates.

New User Onboarding Video Examples

1. PALMETTO GBA

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Duration : 1 minute and 0 seconds

Ensuring compassionate care for hospice patients nearing life's end is paramount, yet navigating complex billing rules, especially around Medicare Part A and B overlaps and crucial modifier use like GV and GW, creates significant provider strain. This video directly confronts that intricate challenge, showcasing how specific, accurate guidance transforms potential headaches into compliant processes.

The clarity provided by Palmetto GBA here is characteristic of an effective saas onboarding video, breaking down documentation requirements and self-audit processes to illuminate a clear path. This focused approach empowers healthcare professionals to eliminate costly denials, allowing their essential energy to remain centered on delivering outstanding patient support and enhancing the human experience.

What We Can Learn

Quantify success directly with specific results like 2x growth in revenue.


2. FACTSET SaaS onboarding video

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Duration : 1 minute and 18 seconds

Navigating the complexity of modernizing enterprise financial systems presents a significant hurdle. FactSet tackles this head-on, showcasing how their powerful data components integrate into a firm's existing portal, transforming a fragmented workflow into a unified, efficient experience.

The video's dynamic visuals, depicting data flowing seamlessly into intuitive dashboards and a glowing core of insight, effectively convey the value unlocked. As an excellent saas onboarding video, it demonstrates how users gain relevant, actionable intelligence directly within their familiar environment, eliminating application silos.

This approach reduces development costs and implementation time, allowing financial professionals to focus on client needs. Its clear problem-solution narrative offers a powerful lesson for anyone crafting marketing videos about sophisticated software integration.

What We Can Learn

Highlight your offering's strong market position, like being in the top 10 percent.


3. TasWater Software onboarding video

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Duration : 1 minute and 18 seconds

Protecting Tasmania's pristine waters is vital, and this animated short tackles a crucial, yet often unseen, threat. It vividly portrays how rain overload impacts sewerage, causing overflows, simplifying a complex system much like an effective software onboarding video clarifies a new tool.

TasWater's commitment to monitoring and infrastructure shines through, but the real impact lies in empowering us. The video inspires action by clearly showing how checking home connections contributes directly to environmental health, fostering a genuine sense of shared guardianship for our valuable natural surroundings.

What We Can Learn

Use engaging character animation make intricate digital ecosystems feel more relatable inviting


4. Miracle-Gro Feature explanation video

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Duration : 1 minute and 20 seconds

Achieving a flourishing garden feels incredibly rewarding, and this video offers practical wisdom to make it happen. Through bright, friendly animation, it distills crucial watering techniques into easily understood visual cues, demystifying a common source of gardening uncertainty and encouraging confidence in plant care.

The sequence vividly illustrates fundamental practices like checking soil depth and targeting roots, reinforcing how small actions yield significant plant health benefits. This feature explanation video serves as an inspiring guide, translating essential horticultural knowledge into simple steps for anyone seeking to cultivate "Miraculous Gardening" success.

What We Can Learn

Address audience pain points upfront using clear visuals to build immediate connection and engagement.


5. VMware App onboarding video

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Duration : 1 minute and 22 seconds

Lift the burden of chaotic IT alerts and unpredictable downtime. VMware's visually clear explanation presents a transformative path forward. It powerfully conveys how reactive support feels, highlighting the pain of manual tasks and urgent fixes, capturing the 'hair on fire' reality pros face daily.

Discovering proactive intelligence through Skyline Advisor Pro feels intuitive as watching a great app onboarding video. This solution acts less like a tool and more like an essential team member. It showcases automation saving valuable time, freeing you to pinpoint signals through noise and plan confidently.

The core value is achieving peace of mind, moving beyond preventing issues. It empowers teams to manage complex environments faster, smarter, and easier, enabling focus on strategic work and reclaiming time for life outside the server room.

What We Can Learn

Embrace brevity viewers retain over eighty percent of messaging in short impactful videos


6. Immigration New Zealand Product walkthrough video

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Duration : 1 minute and 22 seconds

Visa applications for New Zealand just got simpler. Immigration New Zealand transforms the often-complicated process into a streamlined, digital experience designed for global applicants. It speaks directly to the hopeful traveler, making the first step feel less like a hurdle and more like progress.

Replacing confusing forms with friendly animation, this product walkthrough video showcases how the online process saves both precious time and money compared to outdated paper methods. It actively guides you through each step, demonstrating key features like document uploads and payment simply.

This efficiency leaves you more freedom to focus on planning your visit, study, or new life, whether applying from Shanghai or Suva. The ability to save progress and complete it later offers flexibility wherever you are, making your journey smoother from the very beginning.

What We Can Learn

Visually representing support for audience challenges effectively enhances trust and builds brand affinity.


7. MSD Careers Software onboarding video

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Duration : 1 minute and 24 seconds

Stepping inside the human health marketing team at MSD reveals a core function driving global impact. This visually engaging piece, in a style reminiscent of an effective software onboarding video, clarifies how the team serves as a strategic backbone, uniting diverse collaborators worldwide to find solutions for healthcare challenges.

The narrative goes beyond a standard role overview, powerfully connecting marketing efforts directly to improving patient lives and urging a vision that thinks beyond the pill. It highlights collaboration and ensuring scientific insights are accessible. Aspiring video creators can learn from its clear depiction of purpose, showcasing a meaningful career opportunity for those seeking real-world health impact.

What We Can Learn

Showcasing patient list segmentation leads to filling 20% more unscheduled appointments.


8. PharMerica Product walkthrough video

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Duration : 1 minute and 30 seconds

Finding reliable pharmacy care for seniors can feel daunting; PharMerica's video offers a clear path. I found myself feeling a sense of relief watching how their dedicated team lifts the weight of medication management. The friendly animation effectively creates a sense of accessibility and ease, simplifying complex steps for families and communities.

The video serves as a helpful product walkthrough video, illustrating their comprehensive support, handling intricate details from insurance navigation to timely delivery. Their focus on 24/7 access and the online portal demonstrates a deep understanding of caregiver needs, inspiring confidence in their specialized geriatric expertise.

This approach serves as a prime example for creators on how clear visual storytelling can build trust and demonstrate empathy for complex service offerings, making it an inspiring model.

What We Can Learn

Quantify portability with a precise number light 223 gram design emphasizes user convenience everywhere.


9. Alation Walkthrough video

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Duration : 1 minute and 33 seconds

Bringing the spirit of athletic champions to the world of data, this video establishes Alation's powerful market presence. The GOAT metaphor boldly frames their leadership, demonstrating that being the greatest in data catalogs and intelligence is a title earned through consistent performance, backed by industry validation and trust from the people who rely on their platform daily.

The array of top rankings and customer endorsements presented act as concrete evidence, showcasing over a decade of pioneering excellence since establishing the first data catalog in 2012. This dynamic walkthrough video clearly articulates why Alation stands apart, making their proven dominance feel both aspirational and undeniably real for viewers seeking reliable data solutions.

What We Can Learn

Clearly animate assembly steps; visual guidance reduces perceived complexity.


10. TrafficGuard App onboarding video

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Duration : 1 minute and 34 seconds

Protecting mobile app ad spend from the insidious threat of invalid traffic is now essential. TrafficGuard deploys a formidable shield with its unique full funnel prevention, actively blocking fraudulent activity at the earliest possible stage, ensuring every marketing dollar targets genuine users.

This sophisticated approach complements existing attribution tools, empowering mobile advertisers to scale user acquisition with confidence. By verifying genuine engagement, it maximizes growth and optimizes performance based on clean, real data.

Showcasing this critical protection strategy, the app onboarding video offers invaluable clarity, serving as an inspiring example of effective product communication for advertisers facing fraud challenges.

What We Can Learn

Quickly demonstrate core features using clean visuals directly showing the application benefits.


11. Earth Token App onboarding video

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Duration : 1 minute and 35 seconds

Achieving tailored comfort across diverse building spaces becomes remarkably clear with the Lennox VRF system video. Employing sophisticated 3D animation, it vividly portrays the intricate flow allowing simultaneous heating and cooling in different zones, immediately revealing the system's inherent flexibility and advanced heat recovery capability.

This serves as an excellent app onboarding video for understanding complex HVAC technology, showing how features like variable capacity reduce power consumption by precisely matching demand. The visual breakdown of the split coil design and piping network articulates the innovative engineering and installation advantages, making the benefits of efficiency and adaptability highly accessible and inspiring confidence in this advanced zoning solution.

What We Can Learn

An engaging explanation of core benefits increases conversions on landing pages by over 80 percent.


12. VOLT App onboarding video

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Duration : 1 minute and 38 seconds

Capturing the exact moment for customer engagement challenges telecommunication providers facing vast 5G and IoT data flows. Traditional data solutions falter, unable to deliver the real-time responsiveness needed to capitalize on fleeting opportunities like personalized offers presented during an app onboarding video experience.

Volt Active Data provides a breakthrough by intelligently processing streaming event data in milliseconds. Its simplified architecture empowers applications to react instantly, bypassing legacy limitations. This capability ensures providers can consistently deliver relevant, timely offers, turning speed into valuable customer connections and boosting monetization.

What We Can Learn

Blend manufacturing process glimpses with final product showcasing the journey adds valuable production context.


13. Hitachi Feature explanation video

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Duration : 1 minute and 38 seconds

Confronting the complex future grid requires sophisticated solutions for managing increased demand and integrating renewable sources. The video immediately presents this monumental energy transformation as the critical backdrop, showcasing the challenge through striking global visuals that underscore the necessity for technological advancement in power systems.

The video outlines how innovative power electronics and advanced control capabilities address these needs. Serving as a compelling feature explanation video, it visually details the strategic components essential for connecting diverse energy sources reliably. This reveals the core value proposition of power conversion products as foundational elements for a sustainable future energy landscape.

It becomes clear how this technology empowers achieving sustainability, maximizing renewables, and improving grid reliability. The impactful portrayal inspires consideration of how these components are vital to navigate the energy transition and secure resilient power systems for tomorrow's projects.

What We Can Learn

Build trust by acknowledging industry wide privacy concerns and advocating for change together.


14. iHP+ Product walkthrough video

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Duration : 1 minute and 46 seconds

Fragmented health aid streams often create a tangled mess rather than a strong safety net. This animated story vividly portrays the burden countries face when trying to manage disparate support, highlighting the inefficiencies that waste precious resources.

Breaking down this complexity, the video serves as a powerful product walkthrough video for a smarter approach. It presents the iHP+ initiative as the missing pieces clicking together, illustrating how a unified national plan, supported by coordinated international efforts, builds a cohesive healthcare system.

This compelling visual explanation inspires confidence, showing that aligning priorities and resources empowers countries to deliver more effective, sustainable health services, ultimately saving lives and making a tangible difference for those who need it most.

What We Can Learn

Demonstrate achievable future goals by highlighting key targets like 80 percent fossil-free energy.


15. VERITAS Software onboarding video

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Duration : 1 minute and 49 seconds

Navigating the choppy waters of modern application deployment brings real risk; data going dark means revenue lost and trust eroding. The dynamic animation powerfully captures this precarious state, offering a palpable sense of the challenges faced daily in cloud environments.

Veritas emerges as the anchor, providing robust, enterprise-grade protection that feels like regaining control. This software onboarding video effectively translates their complex Kubernetes data resiliency into understandable terms. It showcases how seamless data management and application resiliency are possible across diverse infrastructures.

Drawing on proven experience, Veritas equips organizations with the versatility needed for continuous operations and swift recovery. Their cloud-native approach empowers teams, enabling confident digital transformation and optimizing precious business resources.

What We Can Learn

Social engineering tactics bypass security measures in over 70 percent of incidents.


16. Trimble Product walkthrough video

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Duration : 1 minute and 49 seconds

Unlocking hidden potential within fleet operations starts with insightful data processing. This is where the Performance Portal truly makes a difference, translating metrics like braking and idling into precise, measurable performance indicators uniquely tailored to your transport company's needs.

Visualized through smart dashboards and individual driver scorecards, this product walkthrough video shows how clarity fuels action. It encourages positive driver development and facilitates targeted coaching, allowing businesses to track real impact on fuel consumption and environmental footprint, integrating crucial insight seamlessly.

This clever tool consolidates complex inputs into one view, enabling lasting cost savings, a happier motivated team, and tangible steps towards a greener, safer world by connecting granular behavior to macro results.

What We Can Learn

Visualize abstract data concepts effectively improving viewer recall and understanding by over 40%.


17. Freshdesk Platform onboarding video

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Duration : 1 minute and 51 seconds

Untangling the web of support requests that span multiple teams presents a common headache. Juggling related tasks across departments without losing track or context often leads to inefficiency and frustration with manual handoffs or disconnected issues that break flow.

Freshdesk's Parent-Child ticketing feature offers a truly elegant solution to this complexity. The video powerfully illustrates the challenge using complex scenarios, like the process shown in this platform onboarding video segment, streamlined by connecting distinct sub-tasks to a single main issue.

This visual clarity is impactful, allowing teams to work in parallel while maintaining needed context and a sense of control. The system ensures the parent ticket is resolved only when all child tasks are complete, implying a scalable, streamlined approach for cross-functional collaboration that prevents anything from being forgotten, inspiring more efficient workflows.

What We Can Learn

Visually demonstrate the seamless integration of critical system components within the enclosure design.


18. CBI Software guide video

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Duration : 1 minute and 56 seconds

Charting a clear course for economic development, CBI's animation simplifies their vital global mission beautifully. The clean, graphic style makes their complex work promoting inclusive and sustainable economies in developing countries instantly graspable. It powerfully conveys the vision of trade leading to positive local change.

Built on fifty years of experience across many nations, their approach involves tailored assistance and strong partnerships. Breaking down complex support into clear steps, this feels as user-friendly as a software guide video. It offers an inspiring example for others seeking to communicate global impact effectively through video.

What We Can Learn

Break down complex biological processes into simple digestible animated steps for clarity.


19. Sitecore Software guide video

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Duration : 2 minutes and 13 seconds

Addressing the digital complexity brands face requires intelligent solutions. This video reveals Sitecore XM Cloud as a compelling answer, promising the power to build unique web experiences and dramatically accelerate time to market through headless architecture and modern frameworks.

The software guide video effectively demonstrates how Sitecore XM Cloud's composable structure, cloud portal, swift updates, and devops tools simplify multi-site and multi-channel management. Enabling marketers to truly customize front-end layouts is a key differentiator, offering flexibility often lacking in traditional systems.

It speaks to a vision of adaptability and elastic scaling, painting a picture of effortless content delivery that should inspire anyone looking to overcome high costs and create unforgettable digital experiences.

What We Can Learn

Animate tool-less access for upgradeability; demonstrating assembly/disassembly visually increases comprehension 323%.


20. VALLEY Animated onboarding video

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Duration : 2 minutes and 17 seconds

Battling tangled information and manual tasks feels like being swamped. VALLEY's video offers a striking visual contrast, presenting a clear path to efficiency through a dynamic animated onboarding video. It immediately tackles the core struggle businesses face with fragmented data hindering productivity.

The animation demonstrates how combining information capture, AI, and automation builds a powerful, integrated system. It shows content transforming rapidly into actionable data, fueling streamlined workflows and better outcomes. This visual clarity inspires creators to translate complex solutions into compelling narratives for their own projects.

What We Can Learn

Animated explanations improve message retention, with viewers retaining 95 percent from video.


21. Omnis Software onboarding video

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Duration : 2 minutes and 18 seconds

Navigating the complex digital landscape requires seeing the unseen. NETSCOUT's Omnis Cyber Intelligence provides this essential foresight, transforming raw network data into actionable Smart Data through deep packet inspection, revealing hidden threats with unmatched clarity.

Moving beyond traditional tools, this platform fills critical visibility gaps by making sense of intricate data flows. It empowers swift, decisive action against breaches through advanced early warning, continuous monitoring, and critical contact tracing.

Detailing the power of back-in-time investigation, this serves as an effective software onboarding video. It inspires confidence by showing how teams can gain the comprehensive understanding needed to proactively enhance cybersecurity posture.

What We Can Learn

Placing a clear explanatory animation on your landing page can boost conversion rates over 80 percent.


22. AXA Software guide video

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Duration : 2 minutes and 41 seconds

Against the backdrop of intensifying climate impacts in Switzerland, particularly visible changes like disappearing snow and increased flooding, a major company articulates a determined response. This strategic commitment by AXA spans multiple dimensions, moving beyond traditional insurance functions.

Their multi-faceted approach includes climate-friendly product offerings and leveraging expertise in risk management for prevention. Internally, demonstrating action across their footprint, elements like energy-efficient IT infrastructure are explained with the clarity often found in a software guide video, showcasing a pathway to net zero operations.

Further reaching into societal impact, they partner for climate innovation and plan a unique biodiversity donation for each customer by 2025, fostering tangible environmental restoration. This collective effort underscores a purpose to protect what is important for future generations.

What We Can Learn

Seamlessly integrate compelling visuals with dynamic data overlays to present complex information clearly.


23. Delphix Walkthrough video

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Duration : 2 minutes and 49 seconds

Transforming how enterprises utilize their most valuable asset, the Delphix platform provides a dynamic approach to managing complex data landscapes. It synchronizes diverse sources to forge an immutable data time machine, granting instant access from any point for rapid innovation and dependable recovery.

As this compelling walkthrough video demonstrates, the platform simplifies access and control. It enables self-service provisioning of lightweight virtual databases in minutes, significantly reducing storage needs while automating sensitive data masking. This ensures compliance and allows broader, secure data democratization.

This approach empowers teams to accelerate high-quality software releases, improve developer productivity, and ensure resilience against data outages, effectively turning data into an agile accelerator rather than a bottleneck.

What We Can Learn

Use character animation to clearly represent diverse roles and highlight communication challenges effectively.


24. Sage Walkthrough video

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Duration : 2 minutes and 51 seconds

Watching this animation beautifully illustrates the journey of financial planning complexity. It starts by showing how traditional methods, like riding a single-speed bike uphill under a pile of paper, struggle to keep pace with business growth, highlighting the friction and difficulty of manual processes that hinder forward momentum. This visual metaphor speaks volumes about outgrowing simple spreadsheets.

Sage Intacct Planning provides the advanced capabilities needed to overcome this, like adding gears and GPS to the ride. Showcased in this insightful walkthrough video, the platform connects real-time data, allows swift analysis for strategic decisions, and establishes a single, secure source of information for seamless collaboration across teams. It empowers finance professionals to move beyond tedious data tasks, driving business forward with clarity and confidence.

What We Can Learn

Abstract animation effectively visualizes complex technical concepts, making dense information highly relatable.


25. DOT Platform onboarding video

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Duration : 2 minutes and 7 seconds

Building a world of instant trust digitally requires robust yet accessible methods. The Innovatrics platform onboarding video for DOT compellingly illustrates their approach, detailing its multi-layered security from document validation and anti-tampering checks to facial verification and liveness detection. This visual explanation walks viewers through a process balancing security with a positive user experience.

Its on-device processing capability significantly expands accessibility by handling data locally, even in low bandwidth scenarios. The combined checks culminate in a clear trust score that validates the user's identity. This insightful demonstration offers a powerful vision for seamless and secure digital interactions.

What We Can Learn

Automated testing reveals insights, like one message driving 15% higher clicks.


26. OnTime 360 Smart Platform onboarding video

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Duration : 34 seconds

Bringing order to the complexity of delivery operations, OnTime 360 Smart effectively visualizes a system designed to automate the entire lifecycle. The journey from initial order entry through dispatching and final billing is clearly mapped out, promising significant streamlining.

This demonstration goes beyond listing features; it highlights the strategic value of consolidating tools by replacing bulky signature devices and expensive separate subscriptions, minimizing manual error points. It functions as an insightful platform onboarding video, promising enhanced control and reducing operational friction.

Choosing an integrated system like this offers not just convenience but a path to greater profitability and simpler user adoption for delivery companies.

What We Can Learn

Visualizing desired outcomes like rewards makes the offer's value instantly clear.


27. FlowControl Feature explanation video

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Duration : 36 seconds

Navigating the intricate currents of IT becomes clearer as Sycope reveals its identity. The dynamic visuals underscore a powerful shift, promising direct answers to complex technical questions, setting a tone of confident command.

Essential areas like visibility, performance, and security are presented as vital strongholds for operational confidence. This feature explanation video swiftly frames these capabilities, translating complex functions into tangible benefits that bring IT environments under control now and for the future.

What We Can Learn

Illustrate diverse real world use cases showcasing technology's essential role powering modern life and driving innovation.


28. esper Animated onboarding video

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Duration : 42 seconds

Retail operations often falter when dedicated devices malfunction. Glitches, drained power, and offline status breed palpable frustration for customers and staff, creating disruptive and costly experiences. Capturing this pain point visually sets the stage powerfully, showing the direct impact of unreliable technology.

esper delivers the reliable antidote, ensuring devices operate seamlessly across diverse retail scenarios. This eliminates those frustrating moments, making device management easy. The clear presentation in this animated onboarding video effectively demonstrates the path to a smoother experience, offering a compelling format example for anyone crafting impactful operational videos.

What We Can Learn

Show practical benefits visually like tracking paperless workflows for immediate viewer understanding.


29. ChainGPT SaaS onboarding video

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Duration : 44 seconds

Entering the dynamic realm of blockchain AI security requires a trusted guide, a role ChainGPT steps into with confidence. The video powerfully presents its validated security posture, highlighted by a top 10% percentile score from CertiK and proactive resolution of vulnerabilities. This combination of technical excellence and demonstrable resilience fosters significant trust among potential users.

The platform's robust and engaged community further reinforces its credibility, showcasing widespread confidence and adoption. This layered approach, combining independent verification with community validation, makes for a highly effective SaaS onboarding video that not only informs but instills the crucial confidence needed in this rapidly evolving digital space.

What We Can Learn

Clearly listing storage and component capacity options (3x 2.5", 2x 3.5" bays) ensures viewers find the right fit.


30. Lattice People Success Platform Animated onboarding video

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Duration : 59 seconds

Unlocking the full power resident within every employee presents a key challenge for modern businesses seeking agility. Making individual contributions visible and aligning them with company goals is crucial for driving results in a competitive market.

This animated onboarding video effectively visualizes how Lattice provides clarity across engagement, performance, and growth, making complex processes approachable. It shows leaders identifying top talent and understanding their impact through a clean, integrated interface.

The platform helps prioritize essential work with structured goals and maximizes employee contribution with actionable feedback and robust growth plans. This strategic focus underscores Lattice's role in building a high-performing, resilient organization ready for anything.

What We Can Learn

Visualize intricate technical systems to increase viewer retention ninety five percent effectively.


FAQ

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How can welcome videos maximize initial user engagement?

Welcome videos create a positive first impression, immediately showcasing product value and sparking user interest. Personalized messaging and captivating visuals are key.

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What core elements make a new user onboarding video sequence successful?

Successful onboarding focuses on essential features, benefits, and quick wins. Clear, concise guidance builds user confidence and encourages product exploration.

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What's the ideal length for a new user onboarding video?

Ideal onboarding video length varies, typically 60 seconds for simple introductions or up to 5 minutes for complex products. Consider user attention spans and information density.

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How can tone and style in onboarding videos resonate with specific user personas?

Tone and style should align with user personas. Playful tones suit younger demographics, while professional tones resonate with business users. Match the language and visuals to the audience.

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How can storytelling enhance engagement in product introduction videos for new users?

Storytelling humanizes products and fosters user connection. Narrative-driven introductions make onboarding memorable and engaging.

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What common mistakes should be avoided when producing onboarding videos for new customers?

Avoid jargon, information overload, and unclear calls to action. Onboarding videos should be concise, focused, and visually appealing.

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How can animation elevate the effectiveness of new user training videos?

Animation simplifies complex concepts, making training videos more engaging and easier to understand. Visual metaphors and step-by-step demonstrations enhance learning.

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How can complex product features be creatively introduced to first-time users in videos?

Introduce complex features gradually, using clear visuals and concise explanations. Break down information into digestible segments, avoiding overwhelming new users.

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How do leading SaaS companies leverage welcome videos for successful user onboarding?

Leading SaaS companies use welcome videos to personalize onboarding, showcasing value and building rapport. They often feature customer success stories and clear calls to action.

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What types of product walkthrough videos best serve new user needs?

Product walkthrough videos demonstrating key features and workflows are highly effective for new users. Practical guidance and real-world examples accelerate product adoption.

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How can customer testimonials build trust in onboarding experiences for new users?

Testimonials build trust by showcasing positive user experiences. Incorporate authentic stories to inspire confidence and encourage engagement.

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What video techniques foster a sense of community among new users?

Foster community through interactive elements, social media integration, and user-generated content. Create opportunities for connection and shared learning.

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What scripting best practices ensure clarity and conciseness in user onboarding videos?

Onboarding video scripts should be clear, concise, and benefit-oriented. Use active voice, avoid jargon, and focus on user needs.

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How can existing marketing materials be repurposed for new user onboarding videos?

Repurposing existing marketing materials, like product demos, creates targeted onboarding content efficiently. Adapt messaging and visuals for the new user context.

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What pre-production planning is essential for a successful new user onboarding video series?

Pre-production planning involves defining objectives, target audience, key messages, and visual style. A well-defined plan ensures a cohesive and effective onboarding video series. A typical project timeline is 3-8 weeks, with fixed-fee pricing ranging from $1000-$6000 depending on complexity.



Psychology and Behavioral Science in Onboarding Videos


Onboarding a new user is more than just showing clicks; it is a journey shaped by psychology and behavior. Users arrive with anticipation but also potential confusion. Understanding these psychological drivers transforms a basic tutorial into a powerful tool for engagement and retention. A New User Onboarding Video isn't merely a technical guide; it's designed to build confidence, reduce frustration, and foster a positive emotional connection right from the start. By acknowledging common hurdles like feeling overwhelmed or uncertain, videos can proactively address them, significantly increasing the likelihood users will stay and explore.

Videos inherently tap into visual and auditory learning preferences, making complex software interfaces digestible. They break down information into smaller, more manageable chunks, which is crucial for respecting limited attention spans and minimizing cognitive overload. Personalizing the video experience, perhaps by acknowledging a user's stated goal or role, creates immediate relevance and makes the product feel tailored to their needs, fostering a sense of belonging and purpose.

Applying principles from behavioral science helps guide users toward success. Elements like showcasing how peers use the product (social proof) build instant credibility and trust. Designing pathways that lead to quick, visible wins provides early positive reinforcement, motivating users to continue. Tracking user interaction data reveals psychological friction points, showing exactly where users get confused or drop off, allowing for data-driven refinement of the content and flow.

  • Breaking down tasks into small, digestible video segments prevents users from feeling overwhelmed.

  • Using progress indicators visually reinforces effort and encourages completion, leveraging the Zeigarnik effect.

  • Interactive elements within videos promote active learning, boosting comprehension and retention.

  • The ability to rewatch specific sections empowers users to learn at their own pace and revisit complex steps.


  • Ultimately, by focusing on the user's mindset and applying insights from psychology and behavioral science, onboarding videos become highly effective engines for driving product adoption and fostering long-term user success.


    Why Advids for New User Onboarding Video?


    At Advids, we create exceptional New User Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

    Transforming User Experiences Through Animation:

    Customized New User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience.
    Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service.
    Cutting-Edge Technology for Engaging Experiences: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impression.

    A Legacy of Success in Video Production:

    12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries.
    Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
    Client Satisfaction is Our Priority: Over 109 five-star Google reviews showcase our commitment to client satisfaction, reflecting our talent and creativity.

    A Collaborative Approach to Onboarding Excellence:

    Collaborative Process for Seamless Execution: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
    Strategic Communication for Targeted Results: We prioritize understanding your needs, target audience, and brand identity to create impactful New User Onboarding Videos. We've completed over 320 successful New User Onboarding Video projects.


    Ready to unlock the potential of New User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a New User Onboarding Video?


    A new user onboarding video is a short, engaging video that introduces new users to a product or service. It aims to guide them through the initial setup process, highlight key features and benefits, and encourage them to explore the product further. onboarding videos are essential for creating a positive first impression, reducing user friction, and driving product adoption.

    Onboarding videos can be used in various scenarios, such as welcoming new users to a software application, explaining the features of a new mobile app, or introducing a new product to potential customers. They can be incorporated into various marketing channels, including websites, landing pages, email campaigns, and social media platforms.


    What do top New User Onboarding Videos have in common?


    Craft compelling new user onboarding videos by focusing on these key elements for maximum impact.

    Target Audience Focus - Tailor messaging to resonate with specific user needs and pain points. Focus on their unique challenges.

    • user flow clarity - Visually guide users through key interactions, emphasizing ease of use. Show a simplified path.
    • Onboarding Success Goals - Define clear metrics (e.g., account creation, feature usage) to measure effectiveness. Track key actions.
    • Effective Screen Recording - Use high-quality recordings showing natural user interactions. Prioritize showing, not telling.
    • Feature Prioritization - Focus on essential features for initial use, avoiding information overload. Keep it concise.
    • problem/solution fit - Clearly illustrate how the product solves a specific user problem. Show the "before and after".
    • social proof Integration - Include authentic testimonials to build credibility and trust. Use real user quotes.
    • Compelling Call to Action - End with a clear, motivating call to action that encourages engagement. Make it actionable.


    What makes New User Onboarding Video effective?


    Immediately impactful visuals within the first three seconds showcase the core value proposition using concise language. The video spotlights key features?account creation, core functionality, initial project setup?driving engagement and conversion. By visually demonstrating realistic user scenarios and utilizing micro-interactions, each features problem-solving capability is clearly articulated. A concise visual walkthrough , employing screen recordings and annotations, guides users step-by-step.

    A focused narrative, centered on user success, ensures clarity with a distinct beginning, middle, and end. direct calls to action using active voice prompt immediate user engagement. Judicious use of high-quality animation enhances screen recordings, subtly guiding attention. Strategic, non-generic progress indicators maintain engagement without overwhelming the viewer.

    A clear and concise call to action seamlessly concludes the video, directing users to the next step. The video is tailored to the target audience s needs, pain points, and communication style through appropriate tone, visuals, and language.


    How long should your New User Onboarding Video be?


    Optimize new user onboarding video length for maximum impact by aligning video type, content, and user journey stage.

    Pre-production Considerations for Determining Video Length:

    • What's the onboarding video's core message?
    • Who is the ideal user for this product?
    • How many key features need showcasing?
    • How intuitive is the product's interface?
    • What platform will host the onboarding video?
    • What style best suits the product's brand?
    • What's the desired user engagement level?

    New user onboarding video length guide

    New User Onboarding TypesVideo LengthUse CaseFunnel
    Animated Explainer45-60 secondsConcisely explains core features using engaging visuals and a clear narrativeAwareness
    Live Action Demo1-1.5 minutesShows the product in use, highlighting key functionalities with real usersConsideration
    Screen Recording1-2 minutesGuides users through the interface, step-by-step, showcasing practical applicationActivation
    Product Walkthrough1.5-2 minutesDemonstrates product flow, focusing on user journey and value propositionActivation
    Tutorial Style2-3 minutesProvides in-depth instructions, covering various aspects and troubleshooting tipsOnboarding/Education


    How to create New User Onboarding videos?


    Crafting compelling user onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that effectively guide users and showcase your product's value.

    * Target Audience - User personas ensure the video resonates with specific user needs and tech literacy levels.

    • Define Goals - Measurable goals (e.g., 20% increase in trial sign-ups) allow for effective post-launch analysis and optimization.
    • Scriptwriting - Storyboarding helps visualize the flow and ensures a cohesive user journey within the video.
    • Video Style - Matching the style to your brand voice creates a consistent and memorable user experience.
    • Visual Sourcing - Using high-resolution screen recordings and clear UI elements ensures the video is easy to follow.
    • Footage Shooting - Using professional lighting and sound equipment ensures a high-quality, polished final product.
    • Professional Editing - Precise editing creates a smooth, engaging viewing experience that keeps users focused on the UI.
    • sound design - Subtle background music and clear voiceovers enhance the video's impact without distracting from the UI.
    • Call to Action - A prominent, visually appealing call to action encourages immediate user engagement and conversion.
    • Platform Optimization - Responsive design ensures the video looks great and functions seamlessly across all devices and browsers.


    The Importance of a Strong Onboarding Video Script


    Crafting a compelling onboarding video starts with a strong script. It's the foundation upon which we build an engaging and informative experience for our new users. A well-crafted script ensures we effectively communicate our product's value and guide users seamlessly through those crucial first steps . Let's explore how to write a script that truly resonates.

    Think of your script as a roadmap, guiding viewers through the product's core features and benefits. It's more than just a list of instructions; it's a conversation. Just like any good conversation, it needs a clear purpose, engaging delivery, and a satisfying conclusion. Looking for inspiration? customer onboarding Video Samples can offer valuable insights into what works.

    • Start with a clear goal. What action do we want viewers to take after watching? Whether it's signing up for a trial or exploring key features, a defined objective keeps our script focused.
    • Craft a concise narrative. Respect your viewers' time. Short onboarding video examples often prove most effective, delivering key information quickly and efficiently.
    • Speak directly to your audience. Use language they understand, addressing their specific needs and pain points. Tailor the tone and style to resonate with their technical expertise, just as we do with user personas.
    • Show, don't just tell. Instead of simply listing features, demonstrate their value through compelling visuals and real-world scenarios. saas onboarding video examples often excel at this, showcasing the product in action.

    By focusing on these key elements, we can create a script that not only informs but also inspires, setting the stage for a successful user onboarding experience.


    How to Measure Onboarding Video ROI


    Having explored inspiring onboarding video examples, let's shift our focus to measuring their impact . Understanding video ROI is crucial for optimizing our strategy and ensuring our efforts translate into tangible results. We'll explore key metrics and practical measurement techniques to gauge the effectiveness of our onboarding videos. Remember those professional onboarding video examples? Even the most polished videos need data-driven analysis to prove their worth.

    We'll use a data-driven approach to assess the effectiveness of our onboarding videos, ensuring they contribute to our overall goals. This involves tracking key metrics and analyzing user behavior to understand what works and what needs improvement. Think of it as a continuous feedback loop , informing our video strategy and maximizing its impact.

    • track video views and completion rates. High numbers suggest engaging content , while low numbers may indicate a need for improvement. For instance, if viewers drop off at a specific point, it might signal a confusing or less engaging segment.
    • Monitor engagement metrics . Likes, shares, and comments reflect audience interest and can amplify our message. These metrics provide valuable social proof and can influence other potential users.
    • Analyze conversion rates . Track how many viewers complete desired actions , like signing up for a trial or making a purchase. This directly links our videos to business outcomes.
    • Assess customer feedback. Gather feedback through surveys and comments to understand user experience and identify areas for improvement. Direct feedback from users offers invaluable insights into their needs and pain points.

    By focusing on these key metrics, we can gain a comprehensive understanding of our onboarding video performance. This data-driven approach empowers us to refine our strategy, create more engaging welcome video examples , and ultimately, deliver a more effective onboarding experience for our users.


    Onboarding Video Production Process Explained


    Now that we've explored inspiring examples, let's dive into the process of creating your own compelling onboarding videos. Think of this as your behind-the-scenes pass to crafting videos that truly resonate with new users. We'll walk through the key stages, sharing practical tips and insights along the way.

    Remember, the goal isn't just to inform, but to inspire action. Just like those effective onboarding video examples we saw, we want our videos to guide users seamlessly through those crucial first steps.

    • Pre-Production: This is where the magic begins. Define your target audience, set clear goals , and craft a core message that resonates. Just like planning a journey, a well-defined roadmap is essential for success.
    • Production: Lights, camera, action! This stage involves bringing your vision to life. From sourcing high-quality visuals to capturing clear audio , every detail contributes to the final product. Think of the crisp visuals in those explainer video onboarding examples.
    • post-production : This is where the raw footage transforms into a polished masterpiece. Editing, sound design, and voiceover integration all play a crucial role in creating an engaging viewing experience.
    • distribution : Once your video is ready, it's time to share it with the world. Strategically distribute your video across relevant platforms to reach your target audience. Consider incorporating interactive elements , inspired by interactive onboarding video examples, to boost engagement.

    By following these steps, we can create onboarding videos that not only inform but also inspire, setting the stage for a successful user experience .


    Onboarding Video Localization and Translation


    Having explored video creation, let's broaden our horizons. Imagine your onboarding videos reaching users worldwide – powerful, right? Global reach requires more than translation; it demands cultural understanding. effective localization ensures your message resonates authentically, fostering engagement and driving product adoption. Think about how even the best onboarding video examples might need adjustments for different cultures.

    When adapting visuals, consider what makes animated onboarding video examples successful. Often, it's their ability to transcend language barriers through universally understood imagery. This is especially valuable when creating employee onboarding video examples for a diverse workforce. Localization isn't just about words; it's about connecting with your audience on a cultural level.

    • Research your target audience's cultural nuances to avoid misinterpretations.
    • Translate your script accurately and idiomatically, capturing the intended tone.
    • Adapt visuals for cultural sensitivity, considering symbolism, colors, and imagery.
    • Test localized videos with target audiences for feedback and improvement.

    By following these steps, we can create onboarding videos that resonate with diverse audiences, fostering global user engagement and maximizing product adoption. Remember, localization is an investment in global reach and user satisfaction.


    Onboarding Video and Brand Consistency


    Building on our exploration of effective onboarding videos, let's delve into the crucial role of brand consistency . Think of your brand as the personality of your product. Just as we strive for consistent interactions in our personal lives, maintaining a cohesive brand identity across your onboarding videos builds trust and reinforces recognition with new users. This seamless experience bridges the gap between marketing and product, creating a harmonious user journey.

    Imagine watching a video with jarring colors, mismatched fonts, and a tone that clashes with the overall brand message. Confusing, right? That's why brand consistency is paramount. It's about creating a familiar and trustworthy experience that resonates with your audience. When exploring product onboarding video examples , notice how successful brands seamlessly weave their identity into every element.

    • brand colors aren't just for your website. Integrating your color palette into video backgrounds, text, and graphic elements strengthens visual recognition . Think of how Mailchimp uses its signature yellow in its onboarding videos, instantly connecting the experience to the brand.
    • Typography plays a subtle yet powerful role. Consistent font styles create a professional and cohesive look , ensuring your message is clear and easy to digest.
    • music and sound effects set the mood. Choose audio that aligns with your brand's personality, whether it's upbeat and energetic or calming and reassuring. Creative onboarding video examples often showcase how sound design can enhance brand storytelling .
    • When creating onboarding video examples for software , consider how UI elements reflect your brand. A consistent design language between your product and your videos creates a seamless user experience.

    By focusing on these key elements, we create onboarding videos that not only inform but also reinforce our brand identity. This cohesive approach fosters user trust, strengthens brand recognition, and ultimately, contributes to a more positive and engaging onboarding experience.


    How new user onboarding video examples are curated?


    We dove deep into new user onboarding videos, curating an insightful resource guided by an 8-parameter framework :

    Our 8-parameter curation framework

    1.Relevance Authentic new user onboarding videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving desired user actions within the onboarding flow.
    7. brand alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive first-time user experience.
    8. performance metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. animated explainers
    2. product demos
    3. Customer Onboarding
    4. technical walkthroughs
    5. UI Demo Animations

    0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, new user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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