Frustrated with low user activation rates? This article presents 30 engaging new user onboarding video examples, proven to dramatically increase user activation and retention. We'll illustrate how strategically designed videos transform passive downloads into active, engaged users, leading to substantial app success. Our primary focus is on leveraging video's power to boost user activation - a critical metric for any app's success. We'll analyze real-world examples, demonstrating the direct correlation between video onboarding and a highly engaged user base. Explore the compelling data that confirms video onboarding's significant impact on user retention. Get inspired by the examples now!
Video's role in modern marketing:
Videos less than 90 seconds long have a 50% retention rate. 37% of consumers prefer to discover products through short-form videos.
Social media video ads generate 12 times more shares compared to traditional image-based ads.
Recent data shows that apps with effective video onboarding experience a 15% increase in user engagement. Why? Because short, engaging video content is exceptionally effective at capturing attention and driving immediate, positive user behavior. New user onboarding videos seamlessly guide users from download to active engagement, transforming passive users into enthusiastic, loyal participants. Boost user activation by exploring these 30 impactful examples. These examples provide actionable strategies and inspiration to revolutionize your onboarding process and achieve unprecedented activation rates.
Codiliity's impact is undeniable. This new user onboarding video immediately showcases its global reach and sophisticated candidate filtering process through compelling visuals. The interface is intuitive, making the platform accessible and easy to navigate.
Dynamic motion graphics and high-quality 3D elements, such as the globe and pipeline visualizations, effectively communicate the platform's capabilities. The inclusion of prominent client logos instantly builds trust, underscoring Codiliity's market leadership.
What We Can Learn
Showcase your solution's impact with clear visuals, driving conversions.
Engaging visuals propel viewers through the intricacies of contextual advertising in this new user onboarding video. The animated journey, combined with concise text overlays and integrated statistics, effectively communicates the core message. Visual metaphors, such as a jail cell representing GDPR, cleverly illustrate complex concepts.
The video's brisk pace keeps viewers engaged, while the use of visual metaphors makes complex information easily digestible for a marketing audience. The video's concise nature and clear messaging make it a valuable resource for professionals in the field.
What We Can Learn
Craft a narrative that clearly demonstrates your product's value proposition, driving conversions.
Efficient software solutions are often visually compelling; this new user onboarding video showcases ZoomInfo Engage's capabilities with engaging visuals. Clean UI mockups clearly illustrate the platform's features, making its functionality easy to grasp. The animated character's transformation from stressed to successful underscores the software's value.
The video's design is simple yet effective, using a minimalist color scheme and well-paced animation. It expertly demonstrates how ZoomInfo Engage streamlines sales processes for professionals. The overall impression is one of professionalism and clarity, leaving viewers wanting to learn more.
What We Can Learn
Focus on quick wins, showcasing immediate value to boost user confidence.
Efficient contract management is now a reality. This Mobile App Video introduces Sofico's Miles, a versatile system managing the complete contract lifecycle, from creation to completion. The video uses clean, modern visuals with flat design and long shadows, showcasing Miles' capabilities across various devices and industries. Paper airplane and briefcase animations effectively communicate ease of use and comprehensive functionality.
Seamless integration with other systems and a user-friendly interface are clearly demonstrated. The partnership with Sofico is highlighted, promising time savings and improved client relationships. The video successfully targets businesses in fleet, leasing, retail, and wholesale, encouraging viewers to explore this innovative solution.
What We Can Learn
Storytelling through visuals makes onboarding memorable, encouraging continued use.
Datasite's functionality shines through dynamic visuals. The animated cube cleverly illustrates how the software streamlines complex processes, integrating various departments seamlessly. This Business Software Video is a masterclass in concise communication.
The video effectively communicates the benefits of increased efficiency and improved collaboration. The use of charts and graphs, along with the final cityscape, creates a lasting impression of Datasite's power and global reach.
What We Can Learn
Seamlessly blend 3D animation with clear narration to make technical details engaging, increasing watch time.
Data problems are costly, as shown in this Animated Product Benefit Video. A collapsing money bridge and a stressed employee highlight the impact of data downtime. Monte Carlo's solution is elegantly presented through clear data visualizations.
The video's concise style and effective use of visual metaphors make it memorable. Data professionals will appreciate the clear explanation of data observability and its benefits.
What We Can Learn
Illustrate complex topics with simple, memorable visuals to boost understanding and engagement.
Pharmacy information overload is a significant challenge. This Mobile App Video cleverly uses animation to illustrate a patient's journey, from initial discomfort to feeling better, highlighting the Rx EDGE solution's impact. The clear visuals of the dispensers in pharmacies, combined with impressive results, are very persuasive.
Dave's experience showcases the ease of access to information. The video's strategic use of data points to the effectiveness of the solution in 30,000 pharmacies nationwide. A clear call to action encourages viewers to contact Rx EDGE for more information.
What We Can Learn
Weave a quick, relatable story to instantly grab attention and build trust.
Investing in a sustainable future is visually compelling in this new user onboarding video. The use of bright, engaging animation effectively communicates the core concept of Earth Token, a solution for environmental preservation and wealth generation. The video's clear and concise presentation is a strength.
Interconnected hexagons represent the network of buyers and sellers, a clever visual metaphor. The contrast between tree cutting and preservation powerfully illustrates the choice presented by Earth Token. This 1 minute 30 second video is a great example of effective communication.
What We Can Learn
Tell a simple story with strong visuals, making complex ideas easy to understand.
Relativity One's Business Software Video shines with its innovative approach. The use of vibrant, colorful shapes to represent data is particularly effective, transforming complex information into something easily understood. This video concisely explains how the software simplifies investigations.
Data visualization is exceptionally well-done, making abstract concepts engaging. The clever use of visual metaphors, like the needle in a haystack, powerfully illustrates the software's ability to manage data effectively. This video leaves a lasting impression, subtly encouraging viewers to learn more.
What We Can Learn
Start with a relatable problem, then smoothly transition to your solution. This builds trust.
Dynamic visuals immediately engage viewers in this Software Product Benefit Video. The particle globe and animated icons cleverly illustrate complex data, while the concise messaging keeps viewers focused. State Street's Asset Manager solutions are presented clearly, targeting financial institutions.
The fast-paced editing and clear visuals effectively communicate the value proposition. This video showcases how to present complex information in a visually appealing and easily understood manner, making it a great example for similar projects.
What We Can Learn
Highlight the positive impact on users' work, leading to immediate adoption.
Software struggles? This Animated Product Benefit Video shows how WalkMe simplifies complex processes. Collapsing shapes and stressed employees highlight the problem, while clear UI walkthroughs demonstrate the solution.
Data visualization is a key strength, showing how WalkMe provides actionable insights. The video is concise and impactful, leaving a lasting impression.
Addressing employee onboarding challenges, this new user onboarding video immediately captivates with its visual storytelling. The war for talent metaphor, combined with dynamic graphics and concise data presentation, makes complex information easily digestible for HR, L&D, and executive audiences. The 62-second video expertly uses 2D animation with motion graphics.
The platform's UI is clearly presented, showcasing key features through intuitive visuals. Authentic employee testimonials, complete with star ratings, build trust and reinforce the platform's value proposition. This impactful approach leaves a lasting impression.
What We Can Learn
Inspire action by showcasing how your product solves user pain points.
Efficiently showcasing remote collaboration, this Feature Benefit Video uses clean animation to highlight SurveyMonkey's platform. Survey creation, team tools, and data analysis are clearly demonstrated.
The video's modern aesthetic and concise approach effectively communicate the platform's value, emphasizing ease of use and intuitive design. Businesses and teams will appreciate the 2D vector animation style, which clearly illustrates the UI's features. Visit the website to learn more.
Does this video grab your attention? Sugar Market's Mobile App Video uses crisp 2D animation to showcase its platform's power. Data visualizations and automated workflows are presented clearly, making complex technology easy to understand. The video targets businesses seeking improved customer experiences and scalable CRM solutions.
The video's bright color palette and dynamic transitions create a modern and engaging feel. The focus on employee collaboration and simplified data entry resonates with the target audience. It's a strong example of a concise and effective technical explainer video.
CyberArk's video powerfully communicates its platform's value. The clean animation and effective visuals make complex processes understandable, creating a Feature Benefit Video that resonates. The video's concise storytelling maintains viewer engagement.
It expertly translates technical features into benefits, showcasing the platform's ease of use and workflow improvements. This approach makes the software's potential immediately clear, making it a strong marketing tool.
Boosting member engagement is crucial for associations. This Software Product Benefit Video for Higher Logic Thrive effectively demonstrates how the platform simplifies the member lifecycle, from recruitment to renewal. The clean UI mockups and vibrant visuals clearly showcase the ease of use and powerful features.
The video's focus on user-centric design, automated engagement, and streamlined data management, along with its clear demonstration of the analytics dashboard, highlights the platform's value proposition. Simplified member management leads to impactful member experiences, making a strong case for using Higher Logic Thrive.
Cloud service delivery complexities are elegantly addressed in this Feature Benefit Video. The video uses dynamic visuals, including a server room fly-through and data stream animations, to illustrate ArrowSphere's capabilities. CGI and animation enhance the visual appeal, making complex concepts easily digestible.
ArrowSphere's single portal for multi-cloud management and end-to-end lifecycle management are clearly highlighted. The video effectively communicates effortless provisioning, margin management, and billing, emphasizing the platform's ability to drive business growth.
Kion's innovative approach to cloud management is brilliantly showcased in this Animated Product Benefit Video. The seamless merging of governance and management icons is visually striking, instantly communicating the core value proposition.
This video effectively targets businesses and IT professionals seeking efficient cloud solutions. The clear visual representation of simplified workflows and the concise messaging create a compelling case for Kion, implicitly encouraging viewers to learn more.
Data visualization takes center stage in this new user onboarding video. The platform's functionality is elegantly demonstrated through animated UI elements, showing project settings and a progress dashboard. Global reach is clearly illustrated via a world map, emphasizing the scale of DefinedAI's capabilities.
High-quality data is guaranteed, a key selling point for businesses needing training data for AI models. The video's modern aesthetic and concise messaging make it an effective introduction to the platform, encouraging viewers to visit the DefinedAI website to learn more.
What We Can Learn
Guide users effortlessly through key features, creating a positive first impression.
Effortlessly automating repetitive tasks is now possible. This Software Product Benefit Video for WinAutomation clearly demonstrates its capabilities, showcasing a user-friendly interface and the time-saving benefits of automation. The video effectively communicates the software's power and ease of use, appealing to a broad audience.
WinAutomation's ability to run processes in parallel and its auto-login feature for continuous workflow are effectively shown. The video also highlights the availability of online support and a thriving community, adding value beyond the software itself. This is a strong example of a concise and informative explainer video.
School board management is simplified with this Mobile App Video. The video's visual metaphors, such as building blocks, effectively communicate the software's ease of use and impact on community building. The clean, bright aesthetic enhances clarity, showcasing Diligent Community's features across various devices.
The video's concise length and clear information delivery make it highly effective for its target audience: school board administrators and members. The combination of live-action and animation creates a visually appealing and informative experience, highlighting the software's benefits without being overwhelming.
OpenText's concise approach to explaining complex security solutions is impressive. This Feature Benefit Video uses vibrant visuals and clear animation to highlight the key features of OpenText MXDR, making it accessible to a broad audience.
The strategic use of color and visual metaphors, such as the radar, effectively communicates the product's capabilities. The video's fast pace and well-structured information delivery ensure that viewers remain engaged throughout.
Smart financial choices are easier with this new user onboarding video. BankMobile's clear visuals and concise design make understanding its features simple. The animation is engaging, and the information is easy to digest, perfect for busy students.
The video's quick pace and use of statistics build trust. The dashboard visuals are well-done, showcasing ease of use. Highlighting security and refund options further strengthens the message, making it a highly effective tool.
Unlocking growth potential is the focus of this Software Product Benefit Video. A striking visual of code transforming into a checkmark immediately sets the tone, followed by a compelling animated graph demonstrating market expansion. The three-step process (Build, Publish, Grow) is visually clear, simplifying the journey to success.
The video's dynamic motion graphics and abstract shapes create a modern, engaging aesthetic. It effectively targets SaaS providers and businesses, highlighting the Marketplace Rewards program's incentives and the impressive 5x sales increase for participants. The global reach is clearly shown, making the message impactful.
Visual storytelling shines in this new user onboarding video. The transition from cluttered spreadsheets to o9's intuitive interface is a masterclass in visual communication, instantly conveying the platform's value. The clean design and vibrant colors further enhance the experience.
o9's cloud-native platform is highlighted through dynamic charts and a globe visualization, effectively demonstrating its global reach and real-time data analysis capabilities. The video's concise nature ensures the message resonates with busy professionals.
Data visualization makes this Animated Product Benefit Video compelling. The clean design and clear presentation of Trillium DQ for Big Data's features are highly effective. The video showcases the user-friendly interface and data quality capabilities, using charts and graphs to illustrate key functionalities.
Its concise nature is a strength; the deploy anywhere architecture and solutions for data governance, customer 360, and fraud detection are effectively communicated. The video targets business users, data professionals, and IT decision-makers, clearly conveying the software's value.
Isometric graphics bring this Business Software Video to life. The video's clear, concise explanation of complex concepts is noteworthy; its use of visual metaphors, such as coins representing credits and brick walls symbolizing firewall size, enhances understanding. The target audience of IT professionals will appreciate this direct approach.
The problem/solution narrative is well-executed, effectively showcasing the benefits of Flexible Security Consumption. The video's visual appeal and efficient information delivery make it a great example of a software feature walkthrough.
Healthcare administration's inefficiencies are vividly portrayed in this Business Software Video. The dynamic visuals, particularly the 3D animations and data visualizations, effectively communicate the complexity of the problem and Olive's AI-powered solution. The video clearly targets healthcare providers, administrators, and technology professionals, highlighting the 5x ROI and improved efficiency.
Olive's AI-as-a-Service offering is presented with precision, showcasing its ability to streamline processes and improve the bottom line. The use of visual metaphors, such as interconnected hospital icons representing network capabilities, is both insightful and effective. The video successfully conveys the value proposition of a more efficient, affordable, and human-centered healthcare system.
Payments simplified. Paysend's new user onboarding video uses dynamic graphics to showcase its global payment solutions, targeting businesses and companies with international employees. The vibrant animations, particularly the globe graphic and unlock icon, effectively communicate the platform's ease of use and global reach.
The video's strength is its clear demonstration of functionality, focusing on speed and security. It's a great example of how to efficiently communicate complex information in a short, engaging format. This concise approach makes it a model of effective communication.
Custom-designed brackets revolutionize orthodontic treatment. This new user onboarding video efficiently demonstrates LightForce's innovative technology, appealing to both orthodontists and patients seeking streamlined, precise treatment. The video's clear visuals and concise presentation effectively communicate the benefits of 3D-printed brackets, addressing the needs of dental professionals and patients alike.
The animation seamlessly showcases the digital platform's intuitive interface and the process of creating customized brackets. The software's ease of use for orthodontists is implied, while the patient's improved comfort and satisfaction are visually demonstrated. This approach makes the technology accessible and appealing to a broad audience.
FAQ
How can welcome videos maximize initial user engagement?
Welcome videos create a positive first impression, immediately showcasing product value and sparking user interest. Personalized messaging and captivating visuals are key.
What core elements make a new user onboarding video sequence successful?
Successful onboarding focuses on essential features, benefits, and quick wins. Clear, concise guidance builds user confidence and encourages product exploration.
What's the ideal length for a new user onboarding video?
Ideal onboarding video length varies, typically 60 seconds for simple introductions or up to 5 minutes for complex products. Consider user attention spans and information density.
How can tone and style in onboarding videos resonate with specific user personas?
Tone and style should align with user personas. Playful tones suit younger demographics, while professional tones resonate with business users. Match the language and visuals to the audience.
How can storytelling enhance engagement in product introduction videos for new users?
Storytelling humanizes products and fosters user connection. Narrative-driven introductions make onboarding memorable and engaging.
What common mistakes should be avoided when producing onboarding videos for new customers?
Avoid jargon, information overload, and unclear calls to action. Onboarding videos should be concise, focused, and visually appealing.
How can animation elevate the effectiveness of new user training videos?
Animation simplifies complex concepts, making training videos more engaging and easier to understand. Visual metaphors and step-by-step demonstrations enhance learning.
How can complex product features be creatively introduced to first-time users in videos?
Introduce complex features gradually, using clear visuals and concise explanations. Break down information into digestible segments, avoiding overwhelming new users.
How do leading SaaS companies leverage welcome videos for successful user onboarding?
Leading SaaS companies use welcome videos to personalize onboarding, showcasing value and building rapport. They often feature customer success stories and clear calls to action.
What types of product walkthrough videos best serve new user needs?
Product walkthrough videos demonstrating key features and workflows are highly effective for new users. Practical guidance and real-world examples accelerate product adoption.
How can customer testimonials build trust in onboarding experiences for new users?
Testimonials build trust by showcasing positive user experiences. Incorporate authentic stories to inspire confidence and encourage engagement.
What video techniques foster a sense of community among new users?
Foster community through interactive elements, social media integration, and user-generated content. Create opportunities for connection and shared learning.
What scripting best practices ensure clarity and conciseness in user onboarding videos?
Onboarding video scripts should be clear, concise, and benefit-oriented. Use active voice, avoid jargon, and focus on user needs.
How can existing marketing materials be repurposed for new user onboarding videos?
Repurposing existing marketing materials, like product demos, creates targeted onboarding content efficiently. Adapt messaging and visuals for the new user context.
What pre-production planning is essential for a successful new user onboarding video series?
Pre-production planning involves defining objectives, target audience, key messages, and visual style. A well-defined plan ensures a cohesive and effective onboarding video series. A typical project timeline is 3-8 weeks, with fixed-fee pricing ranging from $1000-$6000 depending on complexity.
How to plan and optimize New User Onboarding Videos?
Strategic Simplicity: "Good design is as little design as possible." - Dieter Rams. Advids embraced this principle for a healthcare client. We streamlined their onboarding video, focusing on core functionalities and avoiding jargon. This led to a 15% decrease in support tickets related to initial setup.
Actionable: Prioritize clarity and conciseness in your video's messaging.
Targeted Communication: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids used this approach for an e-commerce client, creating distinct onboarding videos for different user segments. This personalized approach boosted average order value by 12%.
Actionable: Tailor your message to resonate with specific user needs and motivations.
Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - John Russell. Advids applied this for a gaming client, using compelling visuals and sound design to create an immersive onboarding experience. This resulted in a 25% increase in user retention after the first week.
Actionable: Captivate your audience with visually rich and engaging narratives.
Iterative Improvement: "The most important thing is to keep the most important thing the most important thing." - Donald Coduto. Advids implemented this for a productivity app client, constantly analyzing user feedback and iterating on their onboarding video. This led to a 10% improvement in user satisfaction scores.
Actionable: Continuously refine your video based on user data and feedback.
Building Trust: "The best way to find yourself is to lose yourself in the service of others." - Mahatma Gandhi. Advids applied this philosophy for a non-profit client, creating an onboarding video that emphasized the organization's mission and impact. This resulted in a 30% increase in donations through the platform.
Actionable: Establish credibility by showcasing your values and commitment to users.
Why Advids for New User Onboarding Video?
At Advids, we create exceptional New User Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.
Transforming User Experiences Through Animation:
Customized New User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience. Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service. Cutting-Edge Technology for Engaging Experiences: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impression.
A Legacy of Success in Video Production:
12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise. Client Satisfaction is Our Priority: Over 109 five-star Google reviews showcase our commitment to client satisfaction, reflecting our talent and creativity.
A Collaborative Approach to Onboarding Excellence:
Collaborative Process for Seamless Execution: We work closely with you from concept to completion, ensuring your vision is realized in the final animation. Strategic Communication for Targeted Results: We prioritize understanding your needs, target audience, and brand identity to create impactful New User Onboarding Videos. We've completed over 320 successful New User Onboarding Video projects.
Ready to unlock the potential of New User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a New User Onboarding Video?
A new user onboarding video is a short, engaging video that introduces new users to a product or service. It aims to guide them through the initial setup process, highlight key features and benefits, and encourage them to explore the product further. onboarding videos are essential for creating a positive first impression, reducing user friction, and driving product adoption.
Onboarding videos can be used in various scenarios, such as welcoming new users to a software application, explaining the features of a new mobile app, or introducing a new product to potential customers. They can be incorporated into various marketing channels, including websites, landing pages, email campaigns, and social media platforms.
What do top New User Onboarding Videos have in common?
Craft compelling new user onboarding videos by focusing on these key elements for maximum impact.
Target Audience Focus - Tailor messaging to resonate with specific user needs and pain points. Focus on their unique challenges.
User Flow Clarity - Visually guide users through key interactions, emphasizing ease of use. Show a simplified path.
Value Proposition Emphasis - Immediately showcase the core benefit, solving a key problem within seconds. Lead with the "why".
Effective Screen Recording - Use high-quality recordings showing natural user interactions. Prioritize showing, not telling.
Feature Prioritization - Focus on essential features for initial use, avoiding information overload. Keep it concise.
Problem/Solution Fit - Clearly illustrate how the product solves a specific user problem. Show the "before and after".
Social Proof Integration - Include authentic testimonials to build credibility and trust. Use real user quotes.
Simple Instruction Design - Provide concise, step-by-step instructions with visual cues. Use clear visuals.
Compelling Call to Action - End with a clear, motivating call to action that encourages engagement. Make it actionable.
What makes New User Onboarding Video effective?
Immediately impactful visuals within the first three seconds showcase the core value proposition using concise language. The video spotlights key features?account creation, core functionality, initial project setup?driving engagement and conversion. By visually demonstrating realistic user scenarios and utilizing micro-interactions, each features problem-solving capability is clearly articulated. A concise visual walkthrough, employing screen recordings and annotations, guides users step-by-step.
A focused narrative, centered on user success, ensures clarity with a distinct beginning, middle, and end. Direct calls to action using active voice prompt immediate user engagement. Judicious use of high-quality animation enhances screen recordings, subtly guiding attention. Strategic, non-generic progress indicators maintain engagement without overwhelming the viewer.
A clear and concise call to action seamlessly concludes the video, directing users to the next step. The video is tailored to the target audiences needs, pain points, and communication style through appropriate tone, visuals, and language.
How long should your New User Onboarding Video be?
Optimize new user onboarding video length for maximum impact by aligning video type, content, and user journey stage.
Pre-production Considerations for Determining Video Length:
What's the onboarding video's core message?
Who is the ideal user for this product?
How many key features need showcasing?
How intuitive is the product's interface?
What platform will host the onboarding video?
What style best suits the product's brand?
What's the desired user engagement level?
New user onboarding video length guide
New User Onboarding Types
Video Length
Use Case
Funnel
Animated Explainer
45-60 seconds
Concisely explains core features using engaging visuals and a clear narrative
Awareness
Live Action Demo
1-1.5 minutes
Shows the product in use, highlighting key functionalities with real users
Consideration
Screen Recording
1-2 minutes
Guides users through the interface, step-by-step, showcasing practical application
Activation
Product Walkthrough
1.5-2 minutes
Demonstrates product flow, focusing on user journey and value proposition
Activation
Tutorial Style
2-3 minutes
Provides in-depth instructions, covering various aspects and troubleshooting tips
Onboarding/Education
How to create New User Onboarding videos?
Crafting compelling user onboarding videos requires a strategic approach. Mastering the pre-production and production phases is key to creating videos that effectively guide users and showcase your product's value.
* Target Audience - User personas ensure the video resonates with specific user needs and tech literacy levels.
Define Goals - Measurable goals (e.g., 20% increase in trial sign-ups) allow for effective post-launch analysis and optimization.
Scriptwriting - Storyboarding helps visualize the flow and ensures a cohesive user journey within the video.
Video Style - Matching the style to your brand voice creates a consistent and memorable user experience.
Visual Sourcing - Using high-resolution screen recordings and clear UI elements ensures the video is easy to follow.
Footage Shooting - Using professional lighting and sound equipment ensures a high-quality, polished final product.
Professional Editing - Precise editing creates a smooth, engaging viewing experience that keeps users focused on the UI.
Sound Design - Subtle background music and clear voiceovers enhance the video's impact without distracting from the UI.
Call to Action - A prominent, visually appealing call to action encourages immediate user engagement and conversion.
Platform Optimization - Responsive design ensures the video looks great and functions seamlessly across all devices and browsers.
The Importance of a Strong Onboarding Video Script
Crafting a compelling onboarding video starts with a strong script. It's the foundation upon which we build an engaging and informative experience for our new users. A well-crafted script ensures we effectively communicate our product's value and guide users seamlessly through those crucial first steps. Let's explore how to write a script that truly resonates.
Think of your script as a roadmap, guiding viewers through the product's core features and benefits. It's more than just a list of instructions; it's a conversation. Just like any good conversation, it needs a clear purpose, engaging delivery, and a satisfying conclusion. Looking for inspiration? customer onboarding Video Samples can offer valuable insights into what works.
Start with a clear goal. What action do we want viewers to take after watching? Whether it's signing up for a trial or exploring key features, a defined objective keeps our script focused.
Craft a concise narrative. Respect your viewers' time. Short onboarding video examples often prove most effective, delivering key information quickly and efficiently.
Speak directly to your audience. Use language they understand, addressing their specific needs and pain points. Tailor the tone and style to resonate with their technical expertise, just as we do with user personas.
Show, don't just tell. Instead of simply listing features, demonstrate their value through compelling visuals and real-world scenarios. saas onboarding video examples often excel at this, showcasing the product in action.
By focusing on these key elements, we can create a script that not only informs but also inspires, setting the stage for a successful user onboarding experience.
How to Measure Onboarding Video ROI
Having explored inspiring onboarding video examples, let's shift our focus to measuring their impact. Understanding video ROI is crucial for optimizing our strategy and ensuring our efforts translate into tangible results. We'll explore key metrics and practical measurement techniques to gauge the effectiveness of our onboarding videos. Remember those professional onboarding video examples? Even the most polished videos need data-driven analysis to prove their worth.
We'll use a data-driven approach to assess the effectiveness of our onboarding videos, ensuring they contribute to our overall goals. This involves tracking key metrics and analyzing user behavior to understand what works and what needs improvement. Think of it as a continuous feedback loop, informing our video strategy and maximizing its impact.
Track video views and completion rates. High numbers suggest engaging content, while low numbers may indicate a need for improvement. For instance, if viewers drop off at a specific point, it might signal a confusing or less engaging segment.
Monitor engagement metrics. Likes, shares, and comments reflect audience interest and can amplify our message. These metrics provide valuable social proof and can influence other potential users.
Analyze conversion rates. Track how many viewers complete desired actions, like signing up for a trial or making a purchase. This directly links our videos to business outcomes.
Assess customer feedback. Gather feedback through surveys and comments to understand user experience and identify areas for improvement. Direct feedback from users offers invaluable insights into their needs and pain points.
By focusing on these key metrics, we can gain a comprehensive understanding of our onboarding video performance. This data-driven approach empowers us to refine our strategy, create more engaging welcome video examples, and ultimately, deliver a more effective onboarding experience for our users.
Onboarding Video Production Process Explained
Now that we've explored inspiring examples, let's dive into the process of creating your own compelling onboarding videos. Think of this as your behind-the-scenes pass to crafting videos that truly resonate with new users. We'll walk through the key stages, sharing practical tips and insights along the way.
Remember, the goal isn't just to inform, but to inspire action. Just like those effective onboarding video examples we saw, we want our videos to guide users seamlessly through those crucial first steps.
Pre-Production: This is where the magic begins. Define your target audience, set clear goals, and craft a core message that resonates. Just like planning a journey, a well-defined roadmap is essential for success.
Production: Lights, camera, action! This stage involves bringing your vision to life. From sourcing high-quality visuals to capturing clear audio, every detail contributes to the final product. Think of the crisp visuals in those explainer video onboarding examples.
Post-Production: This is where the raw footage transforms into a polished masterpiece. Editing, sound design, and voiceover integration all play a crucial role in creating an engaging viewing experience.
Distribution: Once your video is ready, it's time to share it with the world. Strategically distribute your video across relevant platforms to reach your target audience. Consider incorporating interactive elements, inspired by interactive onboarding video examples, to boost engagement.
By following these steps, we can create onboarding videos that not only inform but also inspire, setting the stage for a successful user experience.
Onboarding Video Localization and Translation
Having explored video creation, let's broaden our horizons. Imagine your onboarding videos reaching users worldwide – powerful, right? Global reach requires more than translation; it demands cultural understanding. Effective localization ensures your message resonates authentically, fostering engagement and driving product adoption. Think about how even the best onboarding video examples might need adjustments for different cultures.
When adapting visuals, consider what makes animated onboarding video examples successful. Often, it's their ability to transcend language barriers through universally understood imagery. This is especially valuable when creating employee onboarding video examples for a diverse workforce. Localization isn't just about words; it's about connecting with your audience on a cultural level.
Research your target audience's cultural nuances to avoid misinterpretations.
Translate your script accurately and idiomatically, capturing the intended tone.
Adapt visuals for cultural sensitivity, considering symbolism, colors, and imagery.
Test localized videos with target audiences for feedback and improvement.
By following these steps, we can create onboarding videos that resonate with diverse audiences, fostering global user engagement and maximizing product adoption. Remember, localization is an investment in global reach and user satisfaction.
Onboarding Video and Brand Consistency
Building on our exploration of effective onboarding videos, let's delve into the crucial role of brand consistency. Think of your brand as the personality of your product. Just as we strive for consistent interactions in our personal lives, maintaining a cohesive brand identity across your onboarding videos builds trust and reinforces recognition with new users. This seamless experience bridges the gap between marketing and product, creating a harmonious user journey.
Imagine watching a video with jarring colors, mismatched fonts, and a tone that clashes with the overall brand message. Confusing, right? That's why brand consistency is paramount. It's about creating a familiar and trustworthy experience that resonates with your audience. When exploring product onboarding video examples, notice how successful brands seamlessly weave their identity into every element.
Brand colors aren't just for your website. Integrating your color palette into video backgrounds, text, and graphic elements strengthens visual recognition. Think of how Mailchimp uses its signature yellow in its onboarding videos, instantly connecting the experience to the brand.
Typography plays a subtle yet powerful role. Consistent font styles create a professional and cohesive look, ensuring your message is clear and easy to digest.
Music and sound effects set the mood. Choose audio that aligns with your brand's personality, whether it's upbeat and energetic or calming and reassuring. Creative onboarding video examples often showcase how sound design can enhance brand storytelling.
When creating onboarding video examples for software, consider how UI elements reflect your brand. A consistent design language between your product and your videos creates a seamless user experience.
By focusing on these key elements, we create onboarding videos that not only inform but also reinforce our brand identity. This cohesive approach fosters user trust, strengthens brand recognition, and ultimately, contributes to a more positive and engaging onboarding experience.
How new user onboarding video examples are curated?
We dove deep into new user onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic new user onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving desired user actions within the onboarding flow. 7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive first-time user experience. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, new user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
