30 Engaging New User Onboarding Video Examples To Boost User Activation

New User Onboarding Video Examples

1. Codility

Codiliity's New User Onboarding Video masterfully employs vibrant visuals and energetic sound design. The dark color palette punctuated by bright yellow elements creates an instantly engaging aesthetic. The rotating globe and 3D spheres representing skills seamlessly transition, reflecting the platform's global reach and comprehensive evaluation approach.


The video efficiently communicates the challenges of tech hiring, while simultaneously showcasing the Codiliity platform's solution-oriented approach. The Request a Demo call to action encourages immediate engagement, promising a more streamlined and effective hiring process.

2. NETGEAR Minimalist Onboarding Example

If youre seeking a sharp New User Onboarding Video example, study GumGum's explainer. This video cleverly navigates a complex issue contextual advertising.  Instead of dry facts, it illustrates concepts with animated scenarios. A naked man highlights brand safety risks in behavioral targeting, making a strong case for contextual alternatives.

The video ends by showcasing GumGum's capabilities, driving home the message with vibrant colors and animation. The clever storyline, coupled with engaging visuals, makes the complex accessible, and compels viewers to explore GumGum's solutions for hyper-targeted, brand-safe advertising.

3. ZoomInfo Simple Onboarding Walkthrough

Aligning the right prospects with the right messages, ZoomInfo Engage creates a streamlined sales process, freeing up time for what really matters: closing deals. Instead of juggling multiple tools and apps, Engage simplifies the sales journey with a one-stop solution for finding and connecting with the right prospects.

Leveraging the power of ZoomInfo's world-leading B2B intelligence, Engage integrates seamlessly with your existing tools like Salesforce and Gmail. It automatically dials prospects, provides live updates on email engagement, and helps you manage tasks with ease. This New User Onboarding Video showcases the power of Engage, highlighting its user-friendly interface and intuitive features.

4. Sofico Simple Onboarding Animation - Improve user engagement implicitly

It's more than just software; it's a tool designed to make your life easier. Sofico Miles streamlines your contract management process, giving you control and visibility at every step. It's a powerful system that allows you to manage contracts, track progress, and make informed decisions.

This video's clever use of animation and visual metaphors helps bring complex concepts to life. The visual design is sleek and modern, reflecting the high quality and innovative nature of the product. It's a compelling and informative video that effectively communicates the value proposition of Sofico Miles. With its vibrant colors and energetic music, it stands out as an exceptional example of a New User Onboarding Video.

5. Datasite

The vibrant orange color of the cube, a recurring motif throughout the video, cleverly captures the energy and enthusiasm associated with making deals. The 3D animation style is visually engaging and modern, perfectly reflecting the platform's innovative approach to data management. The use of the conveyor belt as a visual metaphor for the data management process is particularly effective, highlighting how the platform seamlessly organizes and streamlines information. This clever visual representation not only simplifies complex concepts but also makes the platform's functionality relatable and easy to understand.

This New User Onboarding Video cleverly utilizes a combination of visual storytelling and technical demonstration to present the platform's capabilities. It seamlessly transitions between the 3D visuals and the voiceover, creating a cohesive and engaging experience for the viewer. The video is a perfect example of how animation can be used to make complex technical information accessible and engaging. The video leaves a positive and memorable impression, emphasizing the ease of use and potential of the platform to simplify complex tasks.

6. Monte Carlo Simple Onboarding Process

We love how this animated video brings to life the hidden costs of bad data. Monte Carlo paints a relatable picture of the frustration and lost revenue that companies face due to data downtime. The visual metaphor of a collapsing money bridge perfectly captures the consequences.

The video's clean aesthetic and strategic use of 2D and 3D elements keeps us glued to the screen. The upbeat music and smooth transitions create a dynamic, user onboarding video experience. This is a prime example of how effective storytelling and engaging visuals can elevate even the most technical subject matter.

7. Rx EDGE

In todays fast-paced, information-rich world, capturing attention is a true art form. This Rx EDGE user onboarding video achieves this beautifully, effortlessly conveying its core message in under a minute. We love how it weaves a relatable patient journey with the solution strategically placed information dispensers in pharmacies across the country.

This concise approach keeps the audience engaged, highlighting the impact of providing information at the point of decision-making. The clean animation and bright colors further elevate the viewer experience. Rx EDGE showcases not only the effectiveness of its services but also the power of a well-crafted video for user onboarding.

8. Streamr Minimalist Onboarding Video - Increase user engagement implicitly

We appreciate how Streamr's new user onboarding video seamlessly blends engaging visuals with a powerful message about sustainability. The animation style, with its bright colors and minimalist approach, beautifully captures the essence of their mission. We love the way the UNTIL NOW sequence demonstrates Earth Token's impact, transforming a barren landscape into a vibrant ecosystem. 

It's a perfect example of how to visually represent a complex concept in an easily digestible format. The concise explanation of Earth Token's function, combined with the relatable scenarios presented, fosters a strong understanding of its value proposition. This video encourages viewers to envision their role in creating a better future, and inspires action through a compelling call to action.

9. Relativity

The opening scenes of this Relativity One video brilliantly capture the frustration of searching for critical data. We appreciate how effectively the visual metaphors, such as the needle in a haystack and the branching digital footprints, communicate the core message. The transition from these abstract concepts to concrete solutions, showcased through the Relativity One platform UI, feels natural and persuasive. The overall aesthetic, with its clean lines and gentle color palette, instills a sense of calm and control. 

The 2D animation style also allows for a touch of humor, as seen in the workplace misconduct scenario, making the video relatable and engaging. We all understand the importance of data security, and this explainer video does a superb job of demonstrating how Relativity One simplifies the process of internal investigations while preserving crucial information. This is a stellar example of a new user onboarding video.

10. State Street

The State Street new user onboarding video presents a compelling narrative that resonates with asset managers by addressing their immediate pain points. The video showcases State Street Alpha as the solution, streamlining operations and providing deep insights into portfolio construction. We all appreciate how the vibrant visuals and dynamic animations keep viewers engaged throughout. This approach transforms what could be a dry topic into an exciting opportunity.

State Street's brand identity shines through the consistent use of its signature blue and white colors. By demonstrating a simplified UI and showcasing an interoperable partner ecosystem, the video establishes State Street as a forward-thinking organization committed to driving future growth. The closing message clearly articulates the brand's dedication to helping asset managers achieve better business outcomes, leaving a lasting impression.

11. WalkMe

WalkMe is a digital adoption platform that helps businesses improve employee productivity and training. This video is designed to showcase WalkMe's capabilities and how the platform can help businesses overcome common challenges, such as employee onboarding.

Video Design - This Animated Product Benefit Video uses vibrant and bold colors with a clean, modern design. A key part of the video is a visual metaphor of shapes falling and then being organized by WalkMe's software. The video features a series of animated illustrations showing common software training challenges and how WalkMe helps address these issues, emphasizing intuitive onscreen walkthroughs.

The visual style of the video effectively communicates the video's goal and the need for WalkMe. The video's tone is positive and engaging, highlighting the benefits of using WalkMe and creating a sense of urgency to learn more. The use of animation, simple graphics, and a clear, concise narrative makes this a compelling video. The animated illustrations help to visualize the complex concepts in a simple and relatable way. This video is ideal for showcasing the product's features and benefits to potential customers.

12. 360Learning Effective Onboarding Tutorial

A well-crafted new user onboarding video can make all the difference in an employee's early days. Weve seen countless onboarding videos, but this example from 360Learning demonstrates how to turn a typically mundane process into a truly engaging experience. The video effectively uses statistics and visuals to grab the viewer's attention and highlight the impact of effective onboarding on retention rates.

The smooth transitions and animations keep the video flowing, while the upbeat music adds a touch of fun. We particularly appreciate the demonstration of the platform's key features, making it easy for potential users to grasp the value proposition. This style sets a new standard for new user onboarding videos.

13. SurveyMonkey

SurveyMonkey Team Plans are designed to boost collaboration among teammates. The video is designed to show how this feature can save time and improve work efficiency.

Video Design - The video is designed to be a Feature Benefit Video with animated graphics to showcase team plan features. The color scheme used in the video is bright, vibrant, and playful, appealing to users who are looking for a fun and easy-to-use survey tool. The animations are fast-paced and engaging, making the video fun to watch and keeping the viewer's attention. A graphic showing a woman looking at a board with a SurveyMonkey interface is followed by simple, animated, flat graphics of the features. A central theme of bright green and gray is used throughout the video to emphasize the company's brand identity.

The video is able to communicate the objective of the video by using clear and concise language, and bright graphics. The use of simple icons and clear text highlights the features of the team plan and how it can benefit users. The video's tone is conversational and upbeat, making it feel approachable and friendly, which helps to further the video's goal of boosting user engagement with SurveyMonkey.

14. Sugar Market

Sugar Market is a customer experience platform, designed to help businesses improve their marketing, sales, and customer service. The video is designed to provide an overview of the platform and its benefits.

Video Design - The video uses simple and bright colors, and a clean, modern style. It features various graphics such as charts, icons, and graphs that are easy to understand. The use of animation makes the video engaging and helps explain complex concepts in a simple way. The video also utilizes a whiteboard animation style, which is a popular choice for explaining complex concepts in a concise and engaging manner. This type of animation is also easily scalable and can be adapted for various platforms and Mobile App Video.

The visual style of the video communicates the objective by emphasizing the platform's ability to improve customer experience. The video is designed to be informative and engaging, showcasing how the platform helps unlock insights and drives success in marketing, sales, and customer service. The video bright and energetic tone further reflects the positive results that the platform offers, making it a compelling choice for businesses looking to improve their customer experience.

15. CyberArk

CyberArk is a secure access management company that helps organizations manage privileged accounts and secure access to critical assets. This video is designed to highlight the benefits of integrating CyberArk with Tenable for seamless vulnerability management and secure access.

Video Design - This Feature Benefit Video uses a modern and clean design style with a focus on flat graphics and animation. The use of a single color palette, primarily shades of blue and purple, creates a cohesive look throughout the video. The video is intentionally designed with simple graphics, a minimalist look, and clean lines to keep the viewer's focus on the key features and benefits of the product.

The video effectively conveys its message by using a straightforward narrative that demonstrates how the integration of CyberArk with Tenable simplifies the entire vulnerability management process, enhancing security and making it easier for businesses to maintain a proactive approach to cybersecurity. The video's tone is professional and reassuring, building trust in the product and its capabilities. The use of visuals and animation helps to break down complex concepts, making the video both informative and engaging.

16. Higher Logic

Higher Logic Thrive is a platform designed to improve member engagement, retention, and non-dues revenue for associations. This video is a powerful tool for introducing the product and its key features to potential customers. It's a User Onboarding Video that's designed to make a strong first impression.

Video Design - The video design is minimalist and clean, relying heavily on graphics and animations to convey its message. It focuses on highlighting the core benefits of the platform, using simple icons to represent key features, and relying on visuals to portray a user-friendly experience. This approach makes it a good Software Product Benefit Video, particularly for a platform intended to connect people and create communities.

The video utilizes vibrant colors and subtle animations to create an engaging and positive feel. The use of a gradient color scheme, combined with simple graphics, creates a modern and visually appealing style. This tone, along with the focus on the member experience, emphasizes the importance of a thriving community within the platform. The video clearly conveys the message that the platform provides a comprehensive solution for engaging members and improving their overall experience.

17. Arrow ECS

Arrow ECS is a cloud delivery and management platform designed to help channel partners manage and scale their business. The video is designed to highlight the platform's ability to help partners grow.

Video Design - The video is a Feature Benefit Video demonstrating how Arrow ECS can help channel partners. The video is designed with a fast pace and uses graphics to illustrate the problems channel partners face and how the platform solves them. It uses a mix of real-life footage and graphic elements to show the challenges of managing cloud services.

The video is effective at communicating the benefits of the platform. The use of graphics helps to make the video engaging and the overall tone is positive and encouraging. The visual elements in the video effectively showcase the benefits of the platform. Arrow ECS is an essential platform for channel partners looking to drive business growth in a complex and competitive marketplace.

18. Kion

Kion is a cloud enablement solution, and this video is designed to introduce the brand and its benefits.

Video Design - The video utilizes a modern and clean design style, using bright colors, and a simple, but effective, animated approach. The video effectively uses flat design and minimalist graphics to showcase the product. This combination of elements makes it an engaging Animated Product Benefit Video.

The video is able to convey the key benefits of Kion through its design. The visual style is bright and clean, which helps to communicate the simplicity of the solution, and makes it easier for the viewer to understand. The smooth animations create a dynamic and engaging feel. The combination of these design choices creates a positive and informative tone, driving the viewer to learn more about the product.

19. DefinedAI

The visual narrative in DefinedCrowd's explainer video is truly captivating. We are immediately drawn in by the mesmerizing dance of abstract shapes, representing the overwhelming influx of unstructured data. The animation cleverly portrays the struggle of manual data analysis, making the need for an AI-powered solution crystal clear.

This new user onboarding video elegantly guides us through the DefinedCrowd platform, highlighting its key features with a gentle touch. The UI mockups, combined with smooth transitions and subtle sound effects, create a sense of effortless control and efficiency. We all appreciate the well-placed emphasis on quality guarantees and global scale, showcasing DefinedCrowds commitment to excellence.

20. WinAutomation

WinAutomation brings the benefits of Robotic Process Automation to your desktop. This video is designed to introduce the software to potential users.

Video Design - This Software Product Benefit Video uses animated illustrations to communicate WinAutomation's key benefits. The video incorporates a bright color palette of orange, teal, and white, creating a cheerful and modern tone. The illustrations are simple and playful, making the video more engaging for a wider audience. The graphics are high quality, highlighting the user-friendliness of WinAutomation.

WinAutomation offers an easy-to-use platform that empowers both individuals and enterprises to make their lives simpler. The video uses a positive tone and a fast pace to convey the speed and efficiency of WinAutomation. The graphics clearly communicate the software's key features, such as advanced synchronization, scripting support, and computer vision, highlighting how these features can help users automate tasks and improve productivity. The video effectively promotes the brand, positioning WinAutomation as the go-to solution for desktop automation.

21. Diligent

Diligent Community is a solution that simplifies board management for public education. The video is designed to show the struggles and challenges faced by education board administrators and how Diligent Community addresses those issues.

Video Design - The video style is clean and modern, using animation to demonstrate the product's features and benefits. The visual design is engaging and straightforward, using bright and contrasting colors to highlight important points. The Mobile App Video showcases the user interface and functionality in a simple and easy-to-understand way.

The video uses a humorous tone to resonate with its audience and make the message memorable. The fast-paced editing, along with the use of humorous situations, draws viewers in and keeps them engaged. This tone emphasizes the value of Diligent Community, showcasing how it helps streamline tedious tasks and simplifies the board management process.

22. OpenText

OpenText is a cybersecurity company that offers Managed Extended Detection and Response solutions for businesses. The video is designed to explain the threats of ransomware and the benefits of using OpenText MxDR to protect against these threats.

Video Design - The video uses a mix of animation and text to depict the impact of ransomware attacks on an organization's environment. Simple line drawings, geometric shapes, and icons, are used to illustrate the impact of ransomware, how OpenText detects threats, and its effectiveness in protecting your business. It's an engaging and effective Feature Benefit Video, as it focuses on clearly communicating the problem, the solution, and its impact.

The video uses a dark blue background with bright white lines and a few red highlights to focus on the threat of ransomware. The animated graphics help to visualize the threat and highlight the potential dangers of a ransomware attack. It also conveys a sense of urgency and seriousness with its minimalist design style. The use of graphic elements, and its fast-paced animations, helps to engage the viewer and illustrate how OpenText can quickly detect and respond to ransomware attacks. This video style and narrative makes it effective at driving viewers to learn more about the solution.

23. Bandwidth

Bandwidth is a cloud communications platform that simplifies how you connect and compose your CX flows. The video is designed to inform viewers about the benefits of using Bandwidth's solution, to highlight the features that address common communication challenges, and to introduce the platform.

Video Design - The video is styled as a New User Onboarding Video. The key elements include visually engaging animated graphics and clear, concise text, which provide a succinct overview of Bandwidth's capabilities. The video uses a vibrant color palette of green, yellow, and blue to create a modern and dynamic aesthetic. This bold visual design, with the simplified graphics, helps emphasize the simplicity, security, and efficiency of the platform.

The video's visual style effectively communicates the objective of informing viewers about Bandwidth and its features. The clear graphics, simplified language, and clean design create a positive and approachable tone, making it easy for viewers to understand the key benefits of Bandwidth's platform. This style helps drive the goal of engaging viewers, making them curious about Bandwidth's offerings.

24. Microsoft

This Microsoft video is designed to explain Marketplace Rewards, a platform that helps SaaS providers and partners reach new customers and grow their business. It emphasizes the potential growth opportunities in the digital marketplace.

Video Design - This Software Product Benefit Video uses a bold and minimalist design style. The use of vibrant colors against a dark background enhances the graphics and helps focus attention on the key concepts. Icons and animated lines highlight the path to success, while the use of bold text emphasizes growth and opportunity.

The visual style clearly communicates the objective of the video, driving the viewer's attention towards the benefits of using the Marketplace Rewards platform. The video's positive tone emphasizes the vast potential for success, encouraging partners to explore and engage with the platform. This visual style effectively highlights the opportunity for growth and success through Marketplace Rewards, making the video an effective tool for attracting and engaging its intended audience.

25. o9

o9 Digital Brain is a modern, cloud-native platform that helps companies make the best decisions for their supply chain and business. The video is designed to highlight the need for companies to move away from legacy systems, and embrace modern solutions.

Video Design - This is an New User Onboarding Video, showcasing a stylized illustration of a man working on a computer with the o9 logo. The video utilizes simple, bold graphics that are easy to understand. The animation is focused on the core benefit of the platform, illustrating the concept of a system that is more agile and adaptable. This style is effective in conveying the power of o9's platform.

The visual style of the video effectively communicates the objective of the video, by using bold colors and graphic shapes, the video captures attention and illustrates the message of digital transformation. The tone of the video is confident, clear, and engaging, and the animation style effectively emphasizes the benefits of the platform, driving viewers to explore o9 Solutions and learn more about its capabilities.

26. Trillium

Trillium is a data quality solution for Big Data. This video is designed to highlight the value of using data quality tools to improve business outcomes.

Video Design - This is an Animated Product Benefit Video that uses simple graphics and clean lines to illustrate how Trillium data quality tools work. The video's color palette is based on a blue theme with different shades of purple. There are a few icons used like a file folder, a web browser icon and cloud computing icons to represent what Trillium does for Big Data. The animation is simple but effective, and the graphics are high-quality.

The video's visual style is straightforward and easy to understand, which aligns well with the video's objective of illustrating the importance of data quality in Big Data. The clean design and the use of simple graphics help the viewer to understand the product quickly, and the animated elements capture the viewer's attention. The tone of the video is professional and informative.

27. Strata

Strata is a company that provides flexible security consumption solutions. The video is designed to showcase how Strata's approach to security consumption can keep up with cloud needs and help avoid delays caused by traditional procurement processes.

Video Design - This Business Software Video uses minimal animation, focusing on a visual representation of cloud architecture. The design is simple and clean, highlighting the benefits of Strata's cloud security solution. The video uses a three-dimensional isometric style to illustrate the concept of cloud and its components. Each of the cloud elements is represented using simple shapes, with colors that are easy to distinguish and identify. The design of the video follows a clear and logical flow, starting with the basic concept of cloud architecture and moving to the benefits of using Strata's flexible consumption model. The transition from the simple concept of cloud architecture to the benefits of using Strata's solution is gradual and clear.

The combination of the clean graphic design, the simplicity of the animation, and the clear narrative is able to communicate the key benefits of Strata's security solution. This is done by visually depicting the traditional security challenges faced in cloud environments and the way Strata overcomes these challenges with its flexible consumption model. The overall tone of the video is professional and confident, giving the viewer a clear understanding of the value proposition. The choice of graphics helps communicate the message of speed and agility in cloud environments. The use of the mouse pointer adds a touch of interactivity, making the video more engaging and dynamic.

28. Olive

Olive is a business software solution that assists healthcare organizations with automation, aiming to increase efficiency and reduce costs. This video is designed to illustrate how Olive can streamline administrative processes and enable healthcare providers to focus on patient care.

Video Design - The video utilizes a simple yet effective design, employing a purple color palette and a clean, modern style. White outline icons on purple squares, showcasing different healthcare administrative processes, are displayed, floating in the air and rotating. This aesthetic is representative of a Business Software Video, which prioritizes clarity and functionality.

The clean graphics, along with the smooth animation, create a visual representation of the efficient and error-free automation provided by Olive. The video communicates the complex nature of healthcare processes with ease, while simultaneously promoting the benefits of automation. The tone of the video is professional and reassuring, conveying that Olive can effectively address the challenges faced by healthcare providers, ultimately improving care and saving time.

29. Paysend

Paysend Enterprise makes international payroll payments easy. This video is designed to show how to make international payments at lower costs, and how Paysend Enterprise helps businesses.

Video Design - This New User Onboarding Video features a modern, animated style, with simple, clean graphics that highlight the benefits of Paysend. The video uses a color scheme of green and purple, which are visually appealing and give the video a professional look. Animated line drawings and graphics are used throughout the video, which are visually appealing and easy to follow. The graphics are modern, simple and bold, which makes them very easy to understand and follow.

The use of white animated elements against a bright green background with white dots provides a unique and memorable look that communicates the simplicity, speed, and ease of using the product. The video uses a smooth and engaging animation style that keeps the viewer engaged, which helps to communicate the company's goals of simplifying global payments.

30. LightForce

LightForce is a global solution that simplifies the complexities of managing connectivity providers. The video is designed to explain how LightForce helps companies overcome challenges related to global connectivity.

Video Design - The video utilizes a clean and straightforward design style, characteristic of New User Onboarding Videos. A white background with animated graphics is used to highlight the core message. The animation is smooth and easy to follow, making the information digestible. The animated globe, the cityscapes, and the clouds add a sense of global reach and scale to the video, visually representing the company's services.

The video effectively communicates the complexities of managing global connectivity and how LightForce simplifies this process. The animated graphics and simple narration create a calm and reassuring tone, highlighting the reliability of the solution. The video effectively emphasizes the global nature of the solution and the ease of use, contributing to the overall message of simplified global connectivity.

How to plan and optimize New User Onboarding Videos?

Strategic Simplicity: "Good design is as little design as possible." - Dieter Rams. Advids embraced this principle for a healthcare client. We streamlined their onboarding video, focusing on core functionalities and avoiding jargon. This led to a 15% decrease in support tickets related to initial setup.

Actionable: Prioritize clarity and conciseness in your video's messaging.

Targeted Communication: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker. Advids used this approach for an e-commerce client, creating distinct onboarding videos for different user segments. This personalized approach boosted average order value by 12%.

Actionable: Tailor your message to resonate with specific user needs and motivations.

Visual Storytelling: "The more you engage with customers the clearer things become and the easier it is to determine what you should be doing." - John Russell. Advids applied this for a gaming client, using compelling visuals and sound design to create an immersive onboarding experience. This resulted in a 25% increase in user retention after the first week.

Actionable: Captivate your audience with visually rich and engaging narratives.

Iterative Improvement: "The most important thing is to keep the most important thing the most important thing." - Donald Coduto. Advids implemented this for a productivity app client, constantly analyzing user feedback and iterating on their onboarding video. This led to a 10% improvement in user satisfaction scores.

Actionable: Continuously refine your video based on user data and feedback.

Building Trust: "The best way to find yourself is to lose yourself in the service of others." - Mahatma Gandhi. Advids applied this philosophy for a non-profit client, creating an onboarding video that emphasized the organization's mission and impact. This resulted in a 30% increase in donations through the platform.

Actionable: Establish credibility by showcasing your values and commitment to users.

Why Advids for New User Onboarding Video?

At Advids, we create exceptional New User Onboarding Videos that drive results. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling animation that effectively onboards your users.

Transforming User Experiences Through Animation:

Customized New User Onboarding Video Solutions: We tailor explainer videos, character animations, and other onboarding video formats to resonate with your brand and target audience.
Creative Storytelling for Seamless Onboarding: Our animators and storytellers craft engaging narratives that captivate users and guide them through your product or service.
Cutting-Edge Technology for Engaging Experiences: We use industry-leading software and techniques to create visually stunning onboarding videos that leave a lasting impression.

A Legacy of Success in Video Production:

12+ Years of Proven Success: With over 3400 clients served, we possess a deep understanding of effective video production across various industries.
Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews showcase our commitment to client satisfaction, reflecting our talent and creativity.

A Collaborative Approach to Onboarding Excellence:

Collaborative Process for Seamless Execution: We work closely with you from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication for Targeted Results: We prioritize understanding your needs, target audience, and brand identity to create impactful New User Onboarding Videos. We've completed over 320 successful New User Onboarding Video projects.


Ready to unlock the potential of New User Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a New User Onboarding Video?

A new user onboarding video is a short, engaging video that introduces new users to a product or service. It aims to guide them through the initial setup process, highlight key features and benefits, and encourage them to explore the product further. Onboarding videos are essential for creating a positive first impression, reducing user friction, and driving product adoption.

Onboarding videos can be used in various scenarios, such as welcoming new users to a software application, explaining the features of a new mobile app, or introducing a new product to potential customers. They can be incorporated into various marketing channels, including websites, landing pages, email campaigns, and social media platforms.

What do top New User Onboarding Videos have in common?

user problem and positions the product as the solution.

Step-by-Step Guide - A clear and concise walkthrough of the initial setup process and key features.

Animated Explainer - A visually engaging animation that simplifies complex concepts and product features.

Screen Recording - A recording of a user's screen demonstrating how to use the product or complete specific tasks.

Concise Length - A video length that balances engagement and information without overwhelming viewers.

Targeted Messaging - Content tailored to the specific needs and interests of the target audience.

Engaging Visuals - High-quality visuals, animations, and graphics that enhance the video's appeal and make it more engaging.

What makes New User Onboarding Video effective?

A compelling new user onboarding video is a powerful tool for driving product adoption and user engagement. It's designed to guide users through the initial setup process, showcase key features, and address common challenges, ultimately fostering a positive first impression and encouraging users to explore the product further.

A fundamental aspect of creating an effective new user onboarding video is a design to clearly communicate the product's value proposition and how it can benefit users. This involves highlighting key features and functionalities, demonstrating their relevance to users' needs, and showcasing how the product can solve their problems.

Methods for creating an effective new user onboarding video aim to make the learning process engaging and enjoyable for users. This involves using a combination of visual storytelling, clear instructions, and interactive elements to capture attention, simplify complex concepts, and encourage active participation.

How long should your New User Onboarding Video be?

A well-crafted new user onboarding video is a valuable tool for guiding users through the initial setup process and encouraging product adoption. The ideal length of the video depends on several factors, including the complexity of the product, the target audience, and the specific goals of the video.

A fundamental approach to determining the ideal video length is to focus on delivering the most important information in a clear and concise manner. This involves prioritizing key features, addressing common pain points, and providing clear instructions, while avoiding unnecessary details or lengthy explanations.

Pre-Production Considerations

What is the product's complexity?

What are the user's goals and expectations?

What are the key features and functionalities to highlight?

What are the common challenges users face?

What is the desired call to action?

What is the target audience's attention span?

What is the optimal length for achieving the video's goals?

How to create New User Onboarding videos?

Creating a new user onboarding video is a process that involves careful planning, execution, and optimization. It's essential to understand your target audience, define clear goals, and craft a compelling script that effectively conveys the product's value proposition.

A fundamental approach to creating an effective new user onboarding video is to design a clear and concise narrative that guides users through the initial setup process and highlights key features and functionalities. This involves identifying the most important information to convey, structuring the video logically, and using clear and concise language.

Pre-Production

Define target audience

Set clear goals

Craft a compelling script

Choose the right video style

Source high-quality visuals

Production

Shoot high-quality footage

Edit the video professionally

Add music and sound effects

Incorporate a clear call to action

Optimize for different platforms

Onboarding Video Strategies for User Success

The initial screen sets the tone. Make it captivating with strong visuals and a clear value proposition. Briefly introduce your brand and the problem your product solves. For example, a project management software could open with a scene of a chaotic team struggling to meet deadlines, followed by a tagline like Get organized, get results.

Smooth Setup:

Guide users through the initial setup, ensuring it's intuitive and user-friendly. Break down complex processes into simple steps, using screen recordings and clear voiceovers. For instance, a video for a social media scheduling tool could show users how to connect their accounts and schedule their first post.

Feature Discovery:

Highlight key features and their benefits, demonstrating their value proposition. Instead of simply listing features, show them in action. For example, a video for a design software could show a user creating a stunning graphic using the software's tools.

Help at Hand:

Provide easy access to support resources. Feature links to FAQs, help articles, or your knowledge base directly in the video or end screen. Consider showcasing a brief clip of your friendly support team to Build Trust and encourage users to reach out.

Stay Updated:

Keep users informed about new features and updates. Briefly mention upcoming features or improvements to build excitement and encourage continued engagement. You could include a short animation showcasing a new feature in action.

A Glimpse into the Future:

Share the product roadmap, building excitement and anticipation for what's to come. This could be a brief animated sequence showcasing planned features or a short message from the CEO outlining the product's vision.

Community Building:

Foster user engagement through a dedicated forum or community platform. Briefly showcase your community platform in the video, highlighting the benefits of joining, such as connecting with other users and getting support.

Social Engagement:

Promote the product and engage with users on social media platforms. Include links to your social media channels in the video and encourage users to follow you for updates and tips.

Targeted Communication:

Utilize email marketing to provide updates and nurture customer relationships. Briefly mention your email newsletter in the video and Highlight the Benefits of subscribing, such as receiving exclusive content and product updates.

Website as a Resource:

Direct users to the website for comprehensive information and support. Include prominent links to your website throughout the video and encourage users to explore it for more in-depth information.

App Store Optimization:

Optimize app store listings with Engaging Visuals and compelling descriptions to attract potential users. Briefly showcase your app store listing in the video, highlighting its key features and benefits.

Boost User Engagement With Interactive Onboarding

To elevate user engagement, a new user onboarding video should prioritize a captivating and interactive experience.

• Capture attention immediately with a compelling opening.
• Use a strong visual hook, a thought-provoking question, or a surprising statistic to pique viewers' interest.
• For example, a video for a language learning app could open with a scene of someone confidently conversing in a foreign language.

• Use clear, concise language, avoiding jargon and technical terms.
• Explain complex concepts in simple terms, using analogies or metaphors to make them more relatable.
• For instance, a video for a cloud storage service could explain the concept of cloud using a simple analogy like a virtual filing cabinet.

• Enhance the video's appeal with high-quality visuals, animations, and graphics.
• Use visuals to illustrate key concepts, break up long stretches of text, and add visual interest.
• For example, a video for a financial planning app could use animations to illustrate the growth of investments over time.

• Incorporate Interactive Elements like calls to action, quizzes, and polls to encourage active participation.
• For example, a video for a project management tool could include a quiz to assess the user's current project management skills.

• Aim for an optimal video length that balances engagement and information without overwhelming viewers.
• Research suggests that videos under two minutes tend to have the highest engagement rates.

• Tailor the video to the specific needs and interests of your target audience.
• Use language and visuals that resonate with your target audience.
• For example, a video for a fitness app could use different visuals and language depending on whether it's targeting beginners or experienced athletes.

• Inject humor and Storytelling elements to make the video more memorable and engaging.
• Humor can help to build rapport with viewers and make the video more enjoyable to watch.
• For example, a video for a productivity app could use a humorous scenario to illustrate the challenges of staying organized.

• Ensure the video provides valuable information and insights that users will find useful and relevant.
• Focus on the benefits of using the product and how it can help users achieve their goals.
• For example, a video for a marketing automation tool could show users how to save time and increase efficiency by automating their marketing tasks.

Crafting Compelling Onboarding Narratives

Here are some effective narrative approaches to consider:

This narrative structure effectively highlights a common user problem and positions the product as the ideal solution. It starts by empathizing with the user's pain points and then demonstrates how the product can alleviate them. For example, a video for a time tracking software could start by showing the frustration of manually tracking hours and then introduce the software as a solution for automated time tracking.

This narrative follows a user's journey as they navigate challenges and achieve success using the product. It creates a relatable story arc where the user, as the hero, overcomes obstacles and achieves their goals with the help of the product. For example, a video for a fitness app could follow a user's journey from being out of shape to achieving their fitness goals using the app's workout plans and tracking features.

This narrative showcases how the product empowers users to transform their lives or businesses, highlighting its transformative potential. It focuses on the positive impact the product can have on the user's life or work. For example, a video for a design software could show how a small business owner transformed their Branding and marketing materials using the software, leading to increased sales and brand awareness.

This narrative leverages the power of social proof by featuring real users sharing their positive experiences with the product. It builds trust and credibility by showcasing authentic user stories and demonstrating the product's effectiveness in real-world scenarios. For example, a video for a project management tool could feature Testimonials from project managers who have successfully used the tool to improve team collaboration and project outcomes.

This narrative focuses on providing step-by-step instructions and guidance on how to effectively use the product. It's ideal for complex products that require detailed explanations and demonstrations. For example, a video for a video editing software could provide a step-by-step tutorial on how to edit a video using the software's features.

This narrative injects humor to make the video more engaging, memorable, and shareable. It can be used to lighten the tone and make complex topics more accessible. For example, a video for a password manager could use humor to illustrate the challenges of remembering multiple passwords.

This narrative utilizes animation to bring the story to life, making it visually appealing and engaging for viewers. It's particularly effective for explaining abstract concepts or showcasing complex product features. For example, a video for a cybersecurity software could use animation to illustrate how the software protects users from online threats.

Onboarding Videos: Your Marketing Funnel Guide

A strategically crafted new user onboarding video can serve as a powerful tool for guiding users through the marketing funnel, from initial awareness to conversion.

Awareness: Introduce your product and its benefits to a wider audience, sparking their interest and curiosity. Use engaging visuals and storytelling to Capture Attention and create a memorable first impression. For example, a video for a new social media platform could showcase its unique features and benefits in a visually appealing way, highlighting its potential to connect people and share information.

Interest: Highlight key features and use cases that resonate with potential users, piquing their interest and encouraging them to learn more. Provide specific examples of how the product can solve users' problems and address their needs. For example, a video for a project management tool could demonstrate how it can help teams collaborate more effectively, manage tasks efficiently, and track project progress.

Desire: Showcase customer testimonials and success stories to build desire for the product, demonstrating its value and effectiveness. Feature real users sharing their positive experiences with the product, highlighting its impact on their lives or businesses. For example, a video for a fitness app could feature testimonials from users who have achieved their fitness goals using the app, showcasing its effectiveness and motivating potential users.

Action: Encourage users to take the next step in the customer journey, such as signing up for a free trial, downloading a resource, or making a purchase. Include a clear and compelling call to action, making it easy for users to take the desired action. For example, a video for a software product could include a call to action to visit the website and sign up for a free trial.

Crafting Onboarding Videos That Convert

• Understand the needs, expectations, and pain points of your target audience to tailor the video accordingly.
• Conduct thorough user research to gain insights into your target audience's demographics, psychographics, and product usage patterns. This will help you create a video that resonates with them and addresses their specific needs.

Keep it Concise:

• Aim for an optimal video length that balances engagement and information without overwhelming viewers.
• Research suggests that videos under two minutes tend to have the highest engagement rates.
• Focus on delivering the most important information in a clear and concise manner.

Visual Excellence:

• Invest in professional Video Production and editing to create a polished and visually appealing final product.
• Use high-quality visuals, animations, and graphics to enhance the video's appeal and make it more engaging.
• Ensure that the video is well-lit, the audio is clear, and the editing is smooth and professional.

Clear Call to Action:

• Guide viewers towards the desired action with a clear and compelling call to action.
• Clearly state what you want viewers to do and make it easy for them to take action.
• For example, include a prominent button or link that directs viewers to your website or app store listing.

Test and Optimize:

• Continuously track video performance metrics and gather user feedback to make data-driven improvements and optimize its effectiveness.
• Use analytics tools to track video views, engagement, and conversions.
• Gather user feedback through surveys, comments, and social media monitoring.
• Use this data to identify areas for improvement and make adjustments to the video's content, format, or delivery.

Onboarding Videos: Solving User Frustrations

Identify Pain Points:

• Conduct thorough user research to identify the most common challenges and pain points users face.
• Use surveys, interviews, and user feedback forms to gather insights into users' experiences with your product or similar products in the market.
• Analyze this data to identify recurring themes and patterns.

• Showcase how the product directly addresses these pain points, offering practical solutions and benefits.
• Demonstrate how the product's features and functionalities can alleviate users' frustrations and help them achieve their goals.
• For example, if users struggle with a complex setup process, the video could provide a step-by-step guide to simplify the process.

• Provide easy access to support resources, FAQs, and a comprehensive knowledge base to assist users with any challenges.
• Include links to relevant support materials within the video or in the end screen.
• Consider showcasing a brief clip of your friendly support team to build trust and encourage users to reach out for assistance.

• Demonstrate empathy and understanding of your customers' needs, Building Trust and credibility.
• Use language that is empathetic and understanding.
• Acknowledge users' frustrations and assure them that you are there to help them succeed.
• For example, you could include a message like We understand that getting started with a new product can be challenging, so we've created this video to guide you every step of the way.

Onboarding Videos: Boosting Retention

A well-crafted new user onboarding video can significantly contribute to improved customer retention by fostering a positive first impression and encouraging product adoption.

Set Clear Expectations

• Clearly communicate the product's Value Proposition and how it can benefit users, setting realistic expectations from the outset.
• Explain what the product does, how it works, and what users can expect to achieve by using it. For example, a video for a language learning app could clearly state that it can help users learn a new language but it requires consistent effort and practice.

Provide Clear Guidance

• Guide users through the initial setup process and demonstrate how to use the product effectively, minimizing frustration and confusion.
• Break down complex processes into simple steps, using screen recordings and clear voiceovers. For example, a video for a project management tool could show users how to create a new project, add tasks, and assign team members.

Highlight Key Features

• Showcase the product's most valuable features and functionalities, emphasizing their relevance to the user's needs.
• Demonstrate how these features can help users solve their problems and achieve their goals. For example, a video for a design software could show users how to create stunning graphics using the software's tools and explain how these tools can help them create professional-looking designs.

Address Common Pain Points

• Proactively address common challenges users face, providing solutions and reassurance.
• Acknowledge users' frustrations and offer solutions or workarounds within the video. For example, if users commonly struggle with a specific feature, the video could provide a dedicated segment explaining how to use that feature effectively.

Encourage Engagement

• Incorporate calls to action and interactive elements to encourage user participation and exploration of the product's features.
• Encourage users to try out different features, explore the product's interface, and engage with the product in a meaningful way. For example, a video for a fitness app could include a call to action to try out a free workout or track their progress using the app's tracking features.

Onboarding B2B Users With Video

Creating a new user onboarding video for a B2B audience requires a tailored approach that addresses the specific needs and expectations of business professionals.

Focus on Business Value: Highlight the product's ability to improve efficiency, productivity, and profitability, aligning with business goals. Demonstrate how the product can help businesses save time, reduce costs, increase revenue, or improve their bottom line. For example, a video for a CRM software could showcase how it can help businesses automate sales processes, improve customer relationships, and increase sales conversions.

Use Professional Language: Avoid jargon and technical terms that may not be familiar to all viewers, ensuring clarity and accessibility. Use clear and concise language that is easy to understand, even for viewers who are not experts in the field. For example, a video for a cloud computing service could explain the concept of cloud storage in simple terms, without using technical jargon.

Provide Concrete Examples: Showcase how the product can be used in real-world business scenarios, demonstrating its practical applications. Show users how the product can be used to solve common business problems and achieve specific business goals. For example, a video for a project management tool could show how a team of marketers uses the tool to plan and execute a successful marketing campaign.

Include Testimonials: Feature testimonials from satisfied B2B customers, leveraging social proof to build credibility and trust. Showcase real businesses that have successfully used the product and achieved positive results. For example, a video for a marketing automation platform could feature testimonials from marketing managers who have used the platform to improve their marketing ROI.

Target Decision-Makers: Tailor the video to the needs and interests of decision-makers, addressing their specific pain points and priorities. Understand the challenges and priorities of decision-makers in your target industry and tailor the video's Messaging and content to address their specific needs. For example, a video for a cybersecurity software could focus on the importance of data security and compliance, addressing the concerns of CIOs and other IT decision-makers.

Onboarding Videos: Fueling Sales Growth

A compelling new user onboarding video can serve as a powerful sales tool, driving conversions and accelerating sales growth.

Showcase the Value Proposition: Clearly communicate the benefits of using the product, emphasizing its unique selling points and value proposition. Explain how the product can solve users' problems, address their needs, and help them achieve their goals. For example, a video for a productivity app could showcase how it can help users save time, get organized, and be more productive.

Highlight Key Features: Demonstrate the product's most valuable features and functionalities, showcasing their relevance to potential customers. Show users how these features can benefit them and make their lives easier or their businesses more successful. For example, a video for a CRM software could showcase its features for managing customer interactions, tracking sales leads, and generating reports.

Include a Strong Call to Action: Encourage viewers to take the next step in the sales funnel, such as requesting a demo, signing up for a free trial, or making a purchase. Clearly state what you want viewers to do and make it easy for them to take action. For example, a video for a software product could include a call to action to visit the website and request a free demo.

Track Video Performance: Monitor key metrics such as video views, engagement, and conversions to measure the video's effectiveness and make data-driven optimizations. Use analytics tools to track how viewers are interacting with the video and whether it is driving the desired actions. Use this data to identify areas for improvement and make adjustments to the video's content, format, or delivery.

Case Study: How LinkedIn Seamlessly Integrated Onboarding Videos into the User Journey

Challenge: LinkedIn, the professional networking platform, wanted to improve the user onboarding experience by seamlessly integrating onboarding videos into the platform. They aimed to provide a more engaging and informative introduction to the platform's features.

Solution: LinkedIn implemented a strategy to embed onboarding videos strategically throughout the user journey. They placed videos at key touchpoints, such as during account creation, profile setup, and the first time a user accessed a specific feature.

Results: LinkedIn saw a significant increase in user engagement and activation rates after integrating onboarding videos into the user journey. They observed a 15% increase in users completing their profile setup and a 10% increase in users actively using the platform's features.

Outcome: LinkedIn's case study highlights the importance of Seamless Video Integration in the user journey. By strategically placing onboarding videos, they were able to provide a more engaging and informative experience, leading to higher user activation and engagement.

Case Study: How Slack Streamlined Its Onboarding Video Production Workflow

Challenge: Slack, the popular communication platform, wanted to streamline its onboarding video production workflow to create high-quality videos more efficiently. They aimed to reduce production time and costs while maintaining a high standard of video quality.

Solution: Slack implemented a standardized video production workflow, using a combination of internal resources and external partners. They established clear processes for scriptwriting, filming, editing, and distribution, ensuring consistency and efficiency.

Results: Slack saw a significant reduction in production time and costs after implementing its Streamlined Workflow. They were able to produce high-quality onboarding videos more efficiently, allowing them to create new content more frequently and adapt to changing user needs.

Outcome: Slack's case study highlights the importance of a streamlined video production workflow. By establishing clear processes and leveraging technology, they were able to create high-quality onboarding videos more efficiently, leading to improved user engagement and a more agile content creation process.

How new user onboarding video examples are curated?

We dove deep into new user onboarding videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic new user onboarding videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and its effectiveness in driving desired user actions within the onboarding flow.
7.Brand Alignment Determining video alignment with brand message, identity, and its contribution to a seamless and positive first-time user experience.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.32% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, new user onboarding video examples 2024, n=9500 videos within duration <3 mintues, across industries.