Explainer videos are no longer a nice-to-have; they're a must-have for businesses looking to cut through the noise and captivate their audience. In today's fast-paced digital world, attention spans are shrinking, and consumers are bombarded with endless streams of information. A concise, engaging explainer video can be the difference between a conversion and a bounce.
With so much potential to elevate your marketing efforts, it's no wonder explainer videos are becoming increasingly popular. To inspire your own video marketing strategy, let's dive in.
1. GeoSLAM
GeoSLAM is a company that specializes in SLAM and mobile mapping solutions. The video is designed to introduce GeoSLAM's ZEB family and show how SLAM technology can help businesses map and understand spaces.
Video Design - This Online Explainer Video uses a simple, yet effective, design style to engage the viewer. The video utilizes 3D animation, focusing on a single character walking through a digital space, showcasing GeoSLAM's products and technology. This visual design, combined with the clear and concise narrative, makes the video both informative and entertaining.
The video employs a minimalist color palette with blue and orange, highlighting the brand's identity and emphasizing the futuristic nature of the technology. The video also utilizes a dynamic camera angle and fast-paced animation to capture the viewer's attention and create a sense of excitement and urgency. This creates a clear and easy-to-understand message. The minimalist design makes the video feel modern and sophisticated, giving viewers a sense of trust in the GeoSLAM brand. The overall tone of the video is professional, informative and engaging.
2. EagleView
EagleView is a powerful web-based tool for viewing and analyzing Pictometry imagery, the video is designed to showcase the user experience and functionalities of this tool.
Video Design - This Online Explainer Video features a vibrant and modern visual style with clean graphics and a simplistic layout. The use of a cartoonish, flat design creates a playful and engaging atmosphere, while the bold colors and clean lines enhance clarity and readability.
The video successfully communicates the objective of introducing CONNECTExplorer and showcasing its capabilities by using a clear and concise narrative. The visual design is intentionally lighthearted and approachable, aiming to appeal to a broad audience. It drives the viewer to learn more about the EagleView platform by highlighting its key features and benefits through engaging visuals and animations.
3. SCANTECH
SCANTECH is a company that specializes in 3D scanners. This video is designed to introduce their new product, SIMSCAN, a portable 3D scanner.
Video Design - The video starts with a close up of the product, emphasizing the company branding. It uses a Online Explainer Video style, as the video quickly focuses on various features of the product, without providing a deep insight. This video uses clean, concise graphics and elements that are visually appealing, allowing the viewer to quickly understand what the product is about. It uses 3D renderings, showcasing the product's internal structure, with highlighted features, using a semi-transparent design style.
The visual style of the video effectively communicates the objective by highlighting the features of the product, like the SIMSCAN's "high-speed" scanning rate, and "intelligent and interactive" features. The sleek and futuristic tone, with dynamic graphics and bright colors, encourages the viewer to explore more about this innovative 3D scanner.
4. Atlassian
Atlassian Compass is a developer experience platform that brings your distributed software architecture and the teams collaborating on them together. The video is designed to highlight the benefits of Atlassian Compass for software teams.
Video Design - This Storytelling Teaser Campaign Video utilizes a simple yet effective design style that focuses on text and visual elements to communicate the message. The video uses a minimalist design with a clean white background, showcasing large bold text. The blue and green color scheme is used throughout the video, creating a sense of cohesion. This simple graphic design, and the use of minimalistic animations, helps to maintain a clean and professional aesthetic. The combination of simple graphics and clean animation elements, like the arrows that guide the viewer through the software architecture, make this a great Storytelling Teaser Campaign Video.
This visual style effectively communicates the objective of the video by demonstrating the challenges of managing complex distributed software architecture. The video then introduces Atlassian Compass as a solution that can help teams navigate this complex landscape. The clean and concise tone emphasizes the simplicity and ease of use of Compass. The minimalism and visual elements like arrows, circles, and lines, represent the connectedness of teams and software components, all of which visually connect the video with the product's core function of streamlining distributed software architecture.
5. Datacom
Datacom's Container Service helps organisations keep up with digital transformation. This video is designed to help developers build a better understanding of the solution.
Video Design - The video uses a clean and modern design style with bright colours, and simple animations. The key focus of the design is to highlight the key product benefit of the Container Service. It is a Online Explainer Video that uses abstract visuals to highlight the benefits and features of the product.
The visual style effectively communicates the message of the video. The use of clean graphics and simple animations helps to illustrate the fast pace of the digital world and the challenges that businesses are facing. It showcases the benefits of using Datacom's Container Service to address these challenges. This video achieves a professional and approachable tone.
6. FireMon
FireMon automation helps organizations achieve smart security process automation. The video is designed to highlight the four levels of FireMon's automation solution.
Video Design - The video design utilizes an isometric style to create a visually appealing and engaging experience, and the graphic elements of the video are simple yet effective, providing a clear and concise way to explain the automation solution. The video's fast paced visuals allow it to be an effective Storytelling Teaser Campaign Video, making it appropriate for a broad audience.
The video's visual design effectively communicates its goal, which is to showcase the flexibility and benefits of FireMon's automation solution. The tone is professional, but also engaging and approachable, making it relevant to a wide audience. The video's fast paced animation and clear visuals help to convey its message effectively and make it easy to understand.
7. VAIOT
VAIOT offers a blockchain-based AI assistant that helps businesses and consumers automate services and transactions, making them easier, cheaper and faster. This video is designed to introduce VAIOT and highlight its benefits.
Video Design - The video utilizes an animated style. The graphics are simple but engaging and feature clean lines and vibrant color schemes. Using an animated character that interacts with blockchain and AI icons, the video clearly presents a Storytelling Teaser Campaign Video.
The visual style of the video is modern, futuristic, and simple, and these qualities successfully communicate VAIOT's ability to make complicated processes easier. Using bright colors and animated interactions creates a positive and playful tone, while the clean graphics and simple animations ensure the message is delivered clearly and concisely.
8. Datasite
Datasite is a solution for Investment bankers, that helps them do so much more. The video is designed to showcase how Datasite helps them move faster with better insights.
Video Design -
This Storytelling Teaser Campaign Video uses a simple, yet engaging, animation style that focuses on the key elements of Datasite's offering. This video is clean, vibrant, and visually appealing. Using a combination of bright colors, simplistic 3D graphics, and animated file folders, the video highlights the key benefit of using Datasite's Dealroom.
Datasite's video successfully communicates its objective through the engaging visual style, drawing the viewer in with a simple yet effective narrative. The animation style is clean, colorful, and professional, emphasizing the speed, ease of use, and collaboration that is possible with the product. The overall tone of the video is energetic and positive, conveying the benefits of using the Datasite Dealroom. The use of visual metaphors to demonstrate the product's functionality adds an engaging element to the video.
9. Plexus
Plexus Slim Hunger Control is a product that helps people take control of their health and happiness by breaking free from unhealthy habits. This video is designed to promote the product by highlighting the benefits of making healthy choices and showcasing how the product can help with hunger control.
Video Design - This Animated Promotional Campaign Video uses simple but engaging illustrations and animations to communicate the product's message. The graphics are vibrant and clear, making the video appealing to the target audience. The video opens with a contrasting portrayal of unhealthy versus healthy food options, visually highlighting the problem it seeks to solve. This further emphasizes the importance of making healthy choices and how Plexus Slim Hunger Control helps individuals take control over their diet and cravings.
The use of bright colors, clean lines, and simple characters creates a lighthearted and optimistic tone, making the video feel relatable and approachable. The visual design effectively conveys the message that Plexus Slim Hunger Control can help individuals achieve their health and wellness goals, and encourages viewers to take the first step towards a healthier lifestyle.
10. Ad Astra
Ad Astra helps institutions design better program pathways and align their faculty and space for more efficient resource stewardship. This video is designed to highlight the importance of dynamic scheduling and its impact on student completions.
Video Design - This Storytelling Teaser Campaign Video uses a simple graphic style with clean lines and bright colors to emphasize the concept of scheduling. The use of red, orange, and yellow dots representing courses emphasizes the need for organization and optimization.
The video's visual design effectively communicates the objective by demonstrating the inefficiency of static scheduling and highlighting the need for a dynamic approach. The simple animation and graphics create a visually engaging experience for the viewer, making it easy to understand the key message. The overall tone of the video is professional yet approachable, making it suitable for a diverse audience.
11. ABB
ABB is an automation company that specializes in industrial robots. This video is designed to show how ABB is simplifying automation for their customers.
Video Design - This Online Explainer Video presents a quick look at ABB's Ecosystem Program. It focuses on the ease of use and versatility of ABB robots. The visual design features a clean, white background with minimal graphic design. 3D rendered animation of the robots performing different tasks in various industrial settings showcases the ease of use, flexibility and integration of the program.
The video uses simple, yet striking graphics, clear text, and a clear, concise narrative to explain the ABB Robotics Ecosystem Program. The video's tone is professional and informative. It aims to educate viewers about the benefits of using ABB's ecosystem program and how it can help businesses automate tasks. The video uses an upbeat tone with a quick pace that is appropriate for a short, impactful video, and illustrates how customers can benefit from using ABB's wide range of robotic solutions.
12. OpenText
OpenTextâ„¢ aims to help businesses efficiently manage their documents and data. This video is designed to demonstrate the benefits of using OpenTextâ„¢ Output Transformation Server.
Video Design - This Storytelling Teaser Campaign Video utilizes a simple and visually engaging design, focusing on line art graphics and bright color palettes. The video begins with a series of white binders, representing traditional document storage methods. Then, a blue binder with a document icon rises above the rest. This establishes the contrast between the traditional and OpenTextâ„¢ solution, emphasizing the ease of access and transformation that OpenTextâ„¢ provides. The use of animation with the document icon transitioning into various stages of transformation showcases the process of converting data into various formats. The background features a subtle gradient blue, which further accentuates the visual hierarchy of the key elements and their movement.
The visual style effectively conveys the benefits of using OpenTextâ„¢, suggesting how it can transform businesses' data and documents. The use of simple line art graphics, clear visual hierarchy, and animation create an easily understandable and engaging narrative, suggesting a straightforward approach to handling data and documents. The video effectively communicates the core value proposition of OpenTextâ„¢ and its ability to streamline processes, ultimately achieving a more efficient and user-friendly approach.
13. PointClickCare
PointClickCare's Harmony is a solution that helps case managers make better decisions about their outgoing patients. The video is designed to introduce the product's ability to improve care coordination.
Video Design - The video features a simple and clean visual design, making it a strong Storytelling Teaser Campaign Video. Utilizing bright colors and playful animations, the video utilizes icons that convey essential concepts. This approach ensures viewers understand the Harmony platform's key functionalities, providing a clear understanding of its purpose and value proposition.
The visual style effectively communicates the objective of the video, showcasing the product's capabilities in promoting transparency and access to patient information. The animation and icons are lighthearted, reflecting the positive impact Harmony can have on case managers. The overall tone of the video is upbeat and encouraging, highlighting the ease with which case managers can use Harmony.
14. Redis
Redis Enterprise Cloud is a real-time data layer solution designed to help developers build and run applications in the cloud. The video is designed to highlight the benefits of using Redis Enterprise Cloud and provide insights on how to implement it effectively.
Video Design - The video features a minimalist style with a focus on vibrant colors and dynamic graphics. It employs a city skyline metaphor to represent the interconnectedness of global data, highlighting the scalability of Redis Enterprise Cloud. The visual design is consistent with a Storytelling Teaser Campaign Video, featuring animated elements that capture the attention of viewers and engage them with the product's value proposition.
The video effectively communicates the objective through its dynamic visuals and straightforward narrative. The minimal use of text and the focus on animated graphics create a visually engaging and memorable experience. The lighthearted and enthusiastic tone of the video makes it approachable and appealing to the target audience of developers and enterprise users. The video showcases the capabilities of Redis Enterprise Cloud and drives viewers to learn more about the solution and its benefits.
15. CyberArk
CyberArk is a company that offers secure access management and risk reduction solutions for organizations. This video is designed to showcase the seamless integration of CyberArk and Tenable, highlighting the benefits of this collaboration in enhancing security protocols.
Video Design - The video uses a clean and minimalist style with bright colors, simple graphics, and engaging animations. The video focuses on the key features and benefits of the CyberArk and Tenable integration, using a Storytelling Teaser Campaign Video approach that creates a strong visual narrative. The video effectively showcases the ease of use of the solution and the value it delivers to customers.
This video uses an approachable and informative tone to communicate the benefits of using CyberArk's secure access management solution. The video uses simple graphics and straightforward animations to guide viewers through the features of the solution, making it easy for the audience to understand the solution. This video effectively highlights the ease of use and value of the solution, while creating a positive and engaging experience for the viewer. The video's clear visuals and simple language effectively communicate the value proposition of the solution.
16. Kastle
Kastle uses smart video technology to eliminate false alarms. This video is designed to show how Kastle's solution helps businesses avoid unnecessary worry and get a good night's sleep.
Video Design - This Promotional Campaign Video is designed in a minimalist line art style with a simple color palette. The video is a combination of animation and illustration. This style of video design is very engaging.
The video effectively communicates the benefits of using Kastle's solution, it showcases a common pain point: false alarms. The use of simple animations to illustrate the common experience of a person experiencing multiple false alarms helps highlight the problem and how Kastle's technology solves it. The tone of the video is friendly, reassuring, and humorous, making it a good fit for a company in the security industry.
17. PropheSee
PropheSee is a marketing analytics software designed to help businesses explode engagement and grow revenue. This video is designed to demonstrate the challenges of managing marketing data from different platforms and how PropheSee provides a solution to simplify this process.
Video Design - This Online Explainer Video uses bright colors and a cartoonish style to illustrate the challenge of managing marketing data from different platforms. The use of icons for social media platforms emphasizes the vast amount of data marketers need to analyze. The video then introduces PropheSee as a solution that simplifies this process.
The video's visual style effectively communicates the objective of simplifying marketing data analysis. The cartoonish style creates a lighthearted tone, making the video engaging and relatable for the target audience. The bright colors and simple animations make the video easy to understand and visually appealing. The video utilizes keywords from the description effectively, including "marketing analytics," "software," "platforms," "data," and "engagement." This ensures that the visual style reinforces the core message of the video and showcases the key features of PropheSee.
18. Superfluid
Superfluid is a protocol that enables gasless token transfers every second. The video is designed to highlight the problem of traditional payment methods for digital businesses and introduce the solution offered by Superfluid.
Video Design - This video showcases the concept of Superfluid using an animated style. It starts with an illustration of a shopping cart, symbolizing traditional payments, which falls apart, highlighting the inefficiencies. Following this, the video shifts to abstract shapes that represent the seamless, frictionless nature of Superfluid. The shapes flow continuously, emphasizing the speed and agility of the protocol. The video design embraces the "Storytelling Teaser Campaign Video" by introducing the problem through familiar elements, transitioning into a visual representation of the solution, and leaving the viewer with a strong visual impression of Superfluid's capabilities.
The abstract visuals coupled with the dynamic motion design create a futuristic and cutting-edge feel. This tone aligns perfectly with the aim of the video, which is to introduce a new concept of digital payments. The video uses a bold, impactful design style, focusing on shapes and motion rather than text, creating a strong visual presence and leaving a lasting impact on the audience. The overall visual language of the video successfully communicates Superfluid's goal of providing a fast, frictionless, and continuous token transfer experience.
19. BetterCloud
BetterCloud is a solution that helps companies manage their SaaS applications. The video is designed to communicate the challenges of managing a growing number of SaaS applications.
Video Design - The video uses a simple and clean design style, employing bold white text on a dark blue background with vibrant blue accents to draw the viewer's eye to the key elements of the video. This Online Explainer Video utilizes a straightforward graphic style with icons for various applications, including Salesforce, Slack, Google Workspace, and AWS. The simplistic design helps to highlight the core message of the video: the need for better SaaS management.
The video successfully communicates its objective, which is to highlight the challenges of managing a growing number of SaaS applications and introduce BetterCloud as a solution to this problem. The video's narrative is focused on depicting the complexity of SaaS management and the time and effort involved in doing so effectively. The tone is serious and professional, using visuals to emphasize the need for efficient solutions. The video's visual style, along with its concise message, effectively drives the video goal of promoting BetterCloud.
20. BenQ
BenQ is a leading brand that is known for producing high-quality monitors. This video is designed to showcase the features of their new GW90 series monitors. The video highlights the key benefits, particularly the ergonomic design, which offers a comfortable and visually pleasing workspace.
Video Design - The video is a Storytelling Teaser Campaign Video. The video starts by showing a white monitor placed on white sand, which is reminiscent of a zen garden. This simple yet effective visual design is further emphasized by the calm background music, creating a relaxed ambiance. The video then transitions to a typical home office setup with a focus on the monitor, highlighting its versatile design and its ability to be integrated into different workspaces. The screen displays charts and graphs, showcasing its capability to handle various tasks with ease.
The video emphasizes the visual aesthetics and functionality of the monitor through clean, concise graphics. The visuals are vibrant and eye-catching, drawing attention to the various ports and features, while the graphics are sleek and modern. The video's tone is one of sophistication, emphasizing the benefits of a well-organized and visually appealing workspace. The smooth transitions between scenes, coupled with the simple yet elegant visual style, create a video that is both informative and engaging. It's a great example of a Storytelling Teaser Campaign Video, as it highlights the key benefits of the product while also creating a positive emotional connection with the audience.
21. ChannelAdvisor
ChannelAdvisor Commerce Network is an interactive platform that connects sellers and marketplaces. The video is designed to introduce this solution and its core value proposition.
Video Design - The video utilizes a clean, minimalist design style, showcasing a series of animated graphics and icons, emphasizing the core values of ChannelAdvisor Commerce Network. The graphics emphasize the key takeaway of the video: a seamless connection between two sides of the commerce marketplace. The video is visually engaging, highlighting the interaction between the marketplace and sellers, ultimately creating a "Online Explainer Video" that emphasizes the ease and simplicity of the solution.
The video successfully conveys the message that ChannelAdvisor Commerce Network streamlines the process of finding and connecting with sellers and marketplaces. The visual style further enhances this narrative, presenting a clear and simple overview of the platform, highlighting the Value Proposition through a concise yet captivating approach. This tone, combined with the clean visuals, ensures the viewer understands the benefits of the platform and its overall value to the marketplace.
22. ManageEngine
ManageEngine Endpoint Central is a solution that focuses on managing and securing various endpoint devices. The video is designed to present an overview of the solution's capabilities, including automation and user experience enhancement.
Video Design - The video utilizes a simple yet engaging cartoon animation style. The visual design focuses on illustrating different types of endpoints like desktops, laptops, servers, mobiles, and IoT devices. The design elements used include a modern minimalist office setting with bright colors. The use of these elements and the clear visual storytelling make this a good "Online Explainer Video."
The video style is able to effectively communicate the main objective, which is to showcase ManageEngine Endpoint Central's features and benefits. The animation style helps to create a friendly and approachable tone, making it more engaging for the target audience. The graphics are clean and modern, which highlights the solution's efficiency and user-friendliness. Overall, the design uses visuals to illustrate the challenges of managing and securing multiple endpoints in a modern, hybrid workforce environment and then highlights how Endpoint Central can be the solution.
23. YugabyteDB
YugabyteDB is a distributed SQL database, designed for mission-critical applications. The video is designed to illustrate how traditional monolithic databases can be limiting, leading to slow performance, complexity, and cloud incompatibility. This video highlights YugabyteDB's capabilities to address these challenges and modernize data management.
Video Design - The video is an Animated Campaign Video that uses a sleek, minimalist design aesthetic. The animated graphics are clean and simple, effectively conveying complex information without overwhelming the viewer. Colorful geometric shapes and gradients are used throughout, adding a modern and vibrant touch to the design.
The visual style of the video aligns perfectly with the message it aims to convey. The clean, modern look appeals to a target audience of developers and IT professionals. The use of animation engages the audience and makes the video enjoyable to watch, even though it deals with technical concepts. The video successfully creates a sense of excitement for YugabyteDB, suggesting that it is the solution to outdated databases and challenges, while also being secure and reliable for mission-critical data. The tone of the video is both informative and confident, reflecting the company's commitment to its product.
24. Agilent
Agilent specializes in providing high-quality Gas Chromatography and Gas Chromatography Mass Spectrometry solutions. This video is designed to demonstrate the capabilities and benefits of Agilent's Inert Flow Path for accurate and sensitive trace level analyses.
Video Design - The video features a clean, modern design style showcasing the Agilent 7890B GC and 5977A GC/MSD series. The video utilizes high-quality 3D graphics to illustrate the inert flow path technology and the complex process of analyzing samples. This Storytelling Teaser Campaign Video highlights Agilent's commitment to providing cutting-edge technology for enhanced analytical results.
The video showcases the capabilities of the Agilent Inert Flow Path technology and its applications in various fields. The visuals clearly communicate the value of using Agilent's Inert GC parts, emphasizing the positive impact on the overall system. The video successfully captures a professional and confident tone, ultimately encouraging viewers to explore the Agilent Inert Flow Path solutions.
25. QuickML
QuickML is a no-code ML platform that simplifies and accelerates the entire ML workflow. The video is designed to demonstrate QuickML's capabilities and benefits for users without data science or programming knowledge.
Video Design - The video starts with a simple and clean design showcasing the QuickML logo. The use of a white computer screen on a blue background emphasizes a clean and user-friendly interface. A flow chart visualizes the process of turning historical data into powerful ML models. This visual representation is an effective Storytelling Teaser Campaign Video, as it clearly shows the user experience and the process of creating ML models.
The video transitions into a more dynamic scene using graphic elements, showcasing how QuickML empowers users to build, test, deploy, and monitor powerful ML models. The use of a robotic hand interacting with digital elements highlights the platform's ability to automate complex processes, further emphasizing the ease of use for diverse use cases. The fast-paced visuals and futuristic elements create an engaging tone, appealing to users seeking innovative and efficient ML solutions.
26. R365
R365 is a restaurant operations platform. This video is designed to showcase the capabilities of the product.
Video Design - The video focuses on the ease of use and scalability of the R365 platform. The graphics used are simple, bold, and colorful. The use of animation is a popular method for creating short, engaging Storytelling Teaser Campaign Video for a wide range of audiences.
The video's visual style effectively communicates its message. The tone of the video is lighthearted and inviting, while the graphics effectively highlight the R365 interface and the ability to work with any type of data. It demonstrates the user-friendliness of the platform and the potential for growth, attracting both potential users and investors.
27. GE
GE is a global technology and manufacturing company. This video is designed to showcase the new RSTi-EP and highlight its capabilities, benefits, and applications. The goal of the video is to provide a visual introduction to the product.
Video Design - The video is a straightforward demonstration of GE's latest RSTi-EP IO solution. It is a Storytelling Teaser Campaign Video and showcases the product's compact size and high density. The use of 3D animation and graphics allows for a clear and detailed explanation of the product's features and benefits. The video focuses on the product's performance, versatility, and space-saving capabilities, all showcased with smooth transitions and high-quality visuals.
The video uses a combination of visuals, simple text overlay, and a clear voiceover to explain the features of the product. The visuals are clean and minimal, focusing on the product itself and its key features. The animation style is modern, professional, and engaging. The video ends with a call to action, encouraging viewers to learn more about the RSTi-EP . This video uses a confident and informative tone, effectively communicating the product's value proposition and highlighting its significance for the modern connected industries. The video's style is professional and engaging, successfully drawing the viewer's attention and generating interest in the product.
28. BD
BD Rowa Smart is a solution for managing hospital pharmacies. The video is designed to highlight the product's benefits and how it transforms the way medication is managed.
Video Design - The video uses simple graphics and animations, with minimal text. The animation of medication being dispensed and the robotic arm is clear, and easy to understand. The video uses a Storytelling Teaser Campaign Video style that focuses on the product and its benefits.
The visual design of the video is clean and professional. It communicates the objective of the video through the animation of robotic arms working efficiently, suggesting that BD Rowa Smart drives efficiency and cost savings. The overall tone of the video is professional and informative, highlighting the key features and benefits of the product.
29. Daikin
Daikin is a company that provides sustainable solutions for homes. This video is designed to introduce the benefits of their new VRV5 heat pumps.
Video Design - The video features a simple animation style that uses a white background with a low polygon count, similar to a Storytelling Teaser Campaign Video. The visuals are clean and modern, with a focus on the product. The animation is smooth and visually engaging, highlighting the VRV5's ability to provide efficient and comfortable indoor temperatures. The minimalist design allows the product to be the center of attention, making this a good Storytelling Teaser Campaign Video.
The video's simple and straightforward style effectively communicates the VRV5's key features and benefits, using a clear and concise tone. The graphics are high-quality and contribute to the overall professional feel of the video. This video is engaging because the narrative follows a logical progression, showing the VRV5's journey from the factory to the home, highlighting how it can benefit the homeowner and the environment. The video visual quality is excellent, featuring high-definition imagery and a clean design. The content of the video is engaging due to its focus on the VRV5's unique features, emphasizing efficiency and sustainability.
30. G-Form Online Explainer Video
G-Form is a company that makes impact protection gear. The video is designed to introduce its new line of products made with RE ZRO technology, a biodegradable and recyclable plastic.
Video Design - This Online Explainer Video opens with a purple G-Form product against a black background, and text highlighting the benefits of biodegradable plastic. The RE ZRO plastic is then visualized as a molecular structure and shown breaking down in a landfill. A dramatic sequence of molecules moving quickly and dissolving, then the ground appears with grass sprouting from it. This visual style and imagery create an engaging story, highlighting the sustainability of the new product, by emphasizing the positive impact on the environment, which is a crucial selling point for environmentally conscious consumers.
This video effectively communicates G-Form's commitment to innovation and sustainability. It uses a combination of bright, clean graphics, captivating animation, and an informative narrative to engage the audience and convey the benefits of its RE ZRO technology. The tone is exciting and optimistic, creating a positive association with G-Form's products and their eco-friendly features.
Key Takeaways
Explainer Video Use Cases
Online explainer videos come in various formats, each with its own strengths and ideal applications.
Animated Explainer Videos:
These are excellent for showcasing product features and benefits in a visually engaging way, especially when dealing with abstract concepts or functionalities that are difficult to film in real life. Animation allows for creative visual metaphors and simplifies complex processes, making them ideal for product demos and educational content.
Screencast Explainer Videos:
Perfect for customer onboarding and software tutorials, screencasts record your screen and actions, providing step-by-step guidance. They are highly effective for demonstrating software features, walking users through processes, and creating knowledge base articles.
Live Action Explainer Videos:
These videos use real people and settings to create a more personal and emotional connection with your audience. They are ideal for brand storytelling, sharing customer testimonials, and building trust. For example, a company could showcase its team and work environment to humanize the brand and build rapport.
Whiteboard Explainer Videos:
These videos feature hand-drawn illustrations on a whiteboard, often accompanied by a voiceover explaining a concept or process. They are effective for simplifying complex ideas, particularly in B2B settings where you need to explain technical solutions or business strategies.
Motion Graphics Explainer Videos:
These videos use animated text, shapes, and graphics to create visually dynamic and engaging content. They are ideal for marketing campaigns, social media content, and capturing attention quickly. For instance, a company could use motion graphics to highlight key statistics or create a visually appealing product promo.
B2B Explainer Video Tips
Creating a compelling B2B explainer video requires a strategic approach that considers your target audience and business goals.
Understand Your Target Audience:
Go beyond basic demographics. Research their industry, job roles, pain points, and the decision-making process within their organizations. This understanding will help you tailor the video's message and tone to resonate with their specific needs.
Clearly Articulate Your Value Proposition:
Focus on the benefits your product or service offers to B2B customers. Highlight how it solves their problems, increases efficiency, or improves their bottom line. Avoid technical jargon and focus on clear, concise language that resonates with decision-makers.
Incorporate Industry Insights:
Demonstrate your expertise and credibility by incorporating relevant industry data, statistics, and case studies. This shows that you understand the challenges your target audience faces and have solutions tailored to their specific needs.
Craft a Compelling Call to Action:
Guide viewers towards the desired action, whether it's visiting your website, requesting a demo, or downloading a white paper. Make the call to action clear, concise, and easy to follow.
Choose a Professional Visual Style:
Reflect your brand identity and resonate with B2B audiences by opting for a professional and sophisticated visual style. Use high-quality graphics, animation, and footage that aligns with your brand guidelines and conveys a sense of expertise and trustworthiness.
Explainer Videos In Funnel
Explainer videos can be strategically integrated into each stage of your marketing funnel to enhance engagement and drive conversions.
Awareness Stage:
Use short, attention-grabbing videos on social media and other platforms to introduce your brand and product. Focus on piquing interest and building brand awareness. For example, a short video highlighting a common industry problem can attract viewers who are seeking solutions.
Consideration Stage:
Provide more in-depth information about your product or service on your website or landing pages. Address potential customer concerns and highlight key features and benefits. For instance, a video demonstrating how your software solves a specific problem can move prospects further down the funnel.
Decision Stage:
Showcase customer testimonials, case studies, and social proof to build trust and encourage conversions. Videos featuring satisfied customers sharing their positive experiences can be highly persuasive.
Action Stage:
Include a clear and compelling call to action in your videos, guiding viewers to take the next step, such as requesting a demo, signing up for a free trial, or making a purchase.
By strategically integrating explainer videos throughout your marketing funnel, you can effectively guide potential customers from awareness to conversion.
Explainer Videos For Support
Explainer videos can be a valuable asset for enhancing customer support and fostering engagement.
Product Tutorials:
Create videos that provide step-by-step guidance on how to use your product's features. This reduces the need for customer support inquiries and empowers users to get the most out of your product.
FAQ Videos:
Address common customer questions and concerns in short, informative videos. This provides quick and easy access to solutions, reducing frustration and improving customer satisfaction.
Onboarding Videos:
Welcome new customers with videos that introduce them to your product, its features, and how to get started. This helps them quickly understand the value of your product and reduces the learning curve. For example, a SaaS company could create a welcome video that shows new users how to navigate the platform and access key features.
Troubleshooting Videos:
Guide customers through common troubleshooting steps with clear and concise video tutorials. This empowers them to resolve minor issues independently, freeing up your support team to focus on more complex problems.
Compelling Explainer Story
A captivating explainer video storyline is essential for engaging viewers and effectively communicating your message.
Start with a Strong Hook:
Grab the viewer's attention within the first few seconds with a compelling question, a surprising statistic, or a relatable scenario. For example, you could start with a question like, "Are you tired of spending hours on manual data entry?"
Introduce the Problem:
Clearly define the problem or challenge that your product or service solves. Make it relatable to your target audience and highlight the pain points they experience.
Present Your Solution:
Showcase your product or service as the answer to the problem. Highlight its key features and benefits, demonstrating how it addresses the pain points you previously identified.
End with a Clear Call to Action:
Guide viewers towards the desired action, such as visiting your website, signing up for a free trial, or contacting your sales team. Make the call to action clear, concise, and easy to follow.
By following this structure, you can create a compelling narrative that resonates with your audience and drives them to take action.
Brand Trust Through Video
Explainer videos can be a powerful tool for building brand awareness and fostering trust with your target audience.
Brand Storytelling:
Share your brand's story, values, and mission through engaging videos. This helps humanize your brand and create an emotional connection with your audience. For example, a company could create a video showcasing its humble beginnings and the passion that drives its work.
Customer Testimonials:
Feature satisfied customers sharing their positive experiences with your product or service. This builds social proof and demonstrates the value you provide.
Case Studies:
Present real-world examples of how your product or service has helped other businesses achieve their goals. This builds credibility and demonstrates your expertise.
Behind-the-Scenes Content:
Offer a glimpse into your company culture, work environment, and the people behind your brand. This builds transparency and fosters trust. For instance, a company could create a video showcasing its team collaborating on a project or highlighting its commitment to sustainability.
Explainer Video Narratives
Various narrative structures can be employed in explainer videos to effectively convey your message and engage your audience.
Problem-Solution:
This classic structure focuses on identifying a specific problem your target audience faces and presenting your product or service as the solution. It's a straightforward and effective approach for showcasing the value you offer.
Hero's Journey:
This narrative follows a character (often a representation of your target customer) as they face a challenge, discover your product or service, and ultimately achieve their goals. It's a compelling way to connect with viewers on an emotional level.
Storytelling:
Use a captivating story to engage viewers and convey your message. This could be a fictional narrative that illustrates the benefits of your product or a real-life customer success story.
Educational:
Focus on providing information and insights about a specific topic or concept related to your industry or product. This approach is ideal for building thought leadership and establishing your expertise.
Onboarding With Explainer Videos
Explainer videos can play a crucial role in streamlining the customer onboarding process and ensuring a positive user experience.
Product Walkthroughs:
Create videos that guide new customers through the key features and functionalities of your product. Break down complex processes into smaller, more digestible segments.
Getting Started Guides:
Provide step-by-step video tutorials that walk new customers through the initial setup and configuration process. This helps them quickly get up and running with your product.
FAQ Videos:
Address common questions and concerns that new customers may have in short, informative videos. This provides quick access to solutions and reduces the learning curve.
Success Stories:
Showcase the success stories of other customers who have used your product to achieve their goals. This builds confidence and demonstrates the value you provide.
Explainer Videos Journey
Explainer videos can be strategically deployed at various touchpoints throughout the customer journey to enhance engagement and drive conversions.
Awareness:
Introduce your brand and product to potential customers through engaging videos on social media, your website, and other platforms.
Consideration:
Provide more detailed information about your product or service on product pages, landing pages, and email marketing campaigns. Address potential customer concerns and highlight key features and benefits. For example, a video comparing your product to competitors can help prospects make informed decisions.
Decision:
Showcase customer testimonials, case studies, and social proof to build trust and encourage conversions. Videos featuring industry experts or thought leaders can also be highly persuasive.
Action:
Include clear calls to action in your videos, guiding viewers to take the next step, such as requesting a demo, signing up for a free trial, or making a purchase.
Retention:
Use explainer videos to provide ongoing support and education to existing customers, improving customer satisfaction and retention. For instance, you could create videos showcasing new features or providing tips and tricks for using your product.
Advocacy:
Encourage customer advocacy by creating videos that showcase the positive experiences of satisfied customers and encourage them to share their stories.
Explainer Videos For Leads
Explainer videos can be a powerful tool for capturing leads and boosting conversions.
Lead Magnets:
Offer valuable explainer videos as lead magnets in exchange for contact information. For example, you could offer a free video tutorial on a relevant topic in exchange for an email address.
Landing Pages:
Embed explainer videos on landing pages to capture attention and increase conversions. Videos can effectively communicate your value proposition and encourage visitors to take action.
Call to Action:
Include clear and compelling calls to action in your videos, guiding viewers to take the next step, such as filling out a form, requesting a demo, or making a purchase.
A/B Testing:
Experiment with different versions of your explainer videos to optimize their performance and maximize conversions. Test different headlines, visuals, and calls to action to see what resonates best with your audience.
Winning Explainer Strategy
A successful explainer video marketing strategy requires careful planning and execution.
Target Audience:
Thoroughly understand your target audience's needs, interests, and preferences. This will help you create videos that resonate with them and address their specific pain points.
Content Strategy:
Develop a content strategy that aligns with your marketing goals and target audience. Create a video content calendar and plan videos that address different stages of the buyer's journey.
Video Production:
Invest in high-quality video production that is engaging and visually appealing. Use professional equipment, lighting, and sound to create a polished and professional look.
Distribution:
Promote your explainer videos across multiple platforms, including your website, social media channels, email marketing campaigns, and relevant industry websites.
Analytics:
Track the performance of your explainer videos and make adjustments as needed. Analyze metrics such as views, watch time, engagement, and conversions to optimize your video marketing efforts.
Measure Explainer Success
Measuring the effectiveness of your explainer videos is crucial for optimizing your video marketing strategy.
Video Views:
Track the number of views your videos receive to gauge their reach and visibility.
Engagement Metrics:
Analyze engagement metrics such as likes, shares, comments, and watch time to understand how viewers are interacting with your videos.
Lead Generation:
Track the number of leads generated from your explainer videos, such as email sign-ups or demo requests.
Conversions:
Monitor the number of conversions, such as website visits, sign-ups, or purchases, attributed to your explainer videos.
Customer Satisfaction:
Gauge customer satisfaction with your explainer videos through surveys or feedback forms. This can provide valuable insights into how your videos are helping customers and where improvements can be made.
Brand Aligned Explainer
Creating an explainer video that truly reflects your brand is crucial for a cohesive and impactful viewer experience. This means going beyond simply slapping your logo on the video.
Visual Style:
Your brand's personality should dictate the visual approach. A minimalist style with clean lines and muted colors might suit a tech company focused on innovation, while a vibrant, illustrative style could be perfect for a playful children's brand. Consider brands like Apple, known for their sleek and minimalist product videos, versus a company like LEGO, which uses bright colors and playful animation to reflect their brand identity.
Color Palette & Typography:
Consistency is key. Use your brand's established color palette and fonts to create instant recognition. Think of Coca-Cola's iconic red and white or Spotify's vibrant green. These colors instantly evoke the brand in the viewer's mind.
Animation Style & Sound:
The animation style should complement your brand's aesthetic. Is your brand sophisticated and professional? A smooth, subtle animation style might be best. If your brand is energetic and fun, consider a more dynamic approach. Similarly, music and sound effects should enhance the overall experience and align with your brand's tone.
By carefully considering these elements, you can create an explainer video that not only explains your product or service but also reinforces your brand identity and leaves a lasting impression on your audience.
Solve Pain With Explainer
Explainer videos are a powerful tool for connecting with your audience on an emotional level by directly addressing their challenges and demonstrating how your product or service provides the solution.
Empathy & Problem Definition:
Start by clearly identifying and acknowledging the customer's pain points. Instead of simply stating the problem, show it. For example, if your product helps busy professionals save time, you could show a character overwhelmed with paperwork and deadlines. This creates an immediate connection with viewers who are experiencing similar frustrations.
Solution Presentation:
Once you've established the problem, seamlessly introduce your product or service as the solution. Focus on the benefits, not just the features. Instead of saying "Our software has automated reporting," say "Our software frees up your time so you can focus on what matters most."
Customer Testimonials:
Build trust and credibility by incorporating real customer testimonials. Hearing from others who have successfully used your product or service to overcome similar challenges can be incredibly persuasive.
By following this approach, you can create explainer videos that resonate with your target audience, build trust, and ultimately drive conversions.
Compelling Explainer Hook
The first few seconds of your explainer video are crucial. You need to grab the viewer's attention and make them want to keep watching. This is where a compelling hook comes in.
Intriguing
Start with a question that directly relates to your target audience's pain points or desires. For example, a video about a language learning app could start with "Wish you could speak fluent Spanish?" This immediately piques the interest of viewers who have that desire.
Shocking Statistic:
Use a surprising statistic to highlight the problem your product or service solves. For example, a cybersecurity company could start their video with "Did you know that a business falls victim to a cyberattack every 39 seconds?" This immediately establishes the urgency and importance of their service.
Visual Impact:
Use a visually striking image or animation to capture attention. This could be a dramatic before-and-after shot, a captivating animation, or a powerful visual metaphor that relates to your message.
Personal Story:
Connect with viewers on an emotional level by sharing a relatable personal story that highlights the problem your product or service solves. This could be your own story or the story of one of your customers.
By carefully crafting a compelling hook, you can ensure that your explainer video captures attention from the start and keeps viewers engaged throughout.
Educate With Explainer Videos
Explainer videos are an excellent tool for educating your audience about the intricacies of your offerings in an engaging and easily digestible format.
Product Demos:
Showcase your product's features and functionalities in action. Instead of simply listing features, show how they work and the benefits they provide. For example, a software company could show a screen recording of their software in use, highlighting key features and their impact on user workflow.
Tutorials:
Guide customers through the process of using your product or service step-by-step. Use clear and concise instructions, accompanied by visuals or screen recordings. For example, a meal kit delivery service could create a video tutorial showing how to prepare one of their meals, from unpacking the ingredients to plating the finished dish.
FAQs:
Address common customer questions and concerns in a visually engaging way. Instead of a static FAQ page, create a video that answers frequently asked questions in a conversational and informative style.
Industry Insights:
Position your brand as an expert by sharing valuable insights and information about your industry. This could be in the form of animated infographics, expert interviews, or explainer videos that break down complex industry concepts.
By using explainer videos to educate your customers, you can empower them to make informed decisions, build trust in your brand, and ultimately drive sales.
Engaging Explainer Video
An engaging and memorable explainer video goes beyond simply conveying information; it captivates the viewer and leaves a lasting impression.
Storytelling:
Weave a compelling narrative that resonates with your target audience. This could be a story about a customer's journey, a problem-solution narrative, or even a humorous anecdote that relates to your product or service.
Visuals:
Use high-quality visuals that are both aesthetically pleasing and informative. This could include custom illustrations, animations, live-action footage, or a combination of different visual styles.
Sound Design:
Music and sound effects play a crucial role in creating an immersive and memorable experience. Choose music that complements the tone and mood of your video and use sound effects to highlight key moments and transitions.
Call to Action:
End your video with a clear and compelling call to action. Tell viewers what you want them to do next, whether it's visiting your website, signing up for a free trial, or making a purchase.
By focusing on these key elements, you can create an explainer video that not only informs but also entertains and inspires your audience, leaving a lasting impression that drives action.
Differentiation Through Video
In a crowded marketplace, explainer videos can be a powerful tool for showcasing what makes your brand unique and standing out from the competition.
Unique Selling Proposition (USP):
Clearly articulate your USP and what sets you apart. For example, if your company offers eco-friendly products, highlight your commitment to sustainability throughout the video. If you have a patented technology, explain how it makes your product superior.
Brand Personality:
Let your brand's personality shine through in the video's tone, style, and messaging. If your brand is quirky and humorous, embrace that in your video. If your brand is sophisticated and professional, reflect that in your visuals and narration.
Customer Testimonials:
Feature authentic customer testimonials that highlight the positive experiences of real users. This builds trust and credibility, showing potential customers that others have benefited from your product or service.
Case Studies:
Use explainer videos to present case studies that demonstrate the effectiveness of your product or service in real-world scenarios. For example, a software company could showcase how their software helped a client streamline their operations and increase efficiency.
By strategically using explainer videos to highlight your brand's strengths and differentiators, you can effectively position yourself in the market and attract your ideal customers.
Platform Optimized Explainer
Different platforms have different audience expectations and technical requirements. Optimizing your explainer video for each platform is essential for maximizing its impact.
Video Length:
Attention spans vary across platforms. Keep videos short and concise for platforms like TikTok and Instagram Reels (under 60 seconds). YouTube allows for longer videos, but aim to keep them under 2 minutes unless the content warrants a longer format.
Aspect Ratio:
Use the appropriate aspect ratio for each platform. 16:9 is the standard for YouTube and most websites, while 9:16 is ideal for Instagram Stories and TikTok. Square (1:1) videos can work well on Facebook and Instagram feeds.
Visuals & Sound:
Ensure your visuals are clear and engaging on both large and small screens. Use high-quality audio that is optimized for each platform's playback environment.
Platform-Specific Features:
Leverage platform-specific features to enhance engagement. For example, you can add interactive elements like polls and quizzes to Instagram Stories or use captions and subtitles to make your videos accessible on platforms where sound is often muted.
By tailoring your explainer video to the specific requirements and audience expectations of each platform, you can ensure that your message is delivered effectively and resonates with viewers.
Brand Narrative Through Video
Explainer videos can be a powerful tool for crafting and communicating your brand's story, values, and mission in a way that resonates with your audience.
Brand Story:
Share your brand's origin story, highlighting your values and what motivated you to create your product or service. This helps humanize your brand and build an emotional connection with viewers.
Customer Journey:
Map out the customer journey and use explainer videos to showcase how your product or service helps customers at each stage. This demonstrates your understanding of their needs and how you can provide solutions.
Value Proposition:
Clearly articulate your brand's value proposition and the benefits customers can expect. Focus on the problems you solve and the positive outcomes you deliver.
Call to Action:
Encourage viewers to take the next step in their journey with your brand. This could be visiting your website, signing up for a newsletter, or making a purchase.
By strategically using explainer videos to tell your brand's story and demonstrate your value, you can build a strong brand narrative that resonates with your target audience and fosters lasting loyalty.
Global Explainer Video
Reaching a global audience with your explainer video requires careful consideration of language, cultural nuances, and accessibility needs.
Language:
Use clear and concise language that is easy to understand for non-native speakers. Avoid using jargon, idioms, or slang that may not translate well.
Subtitles & Captions:
Provide subtitles and captions in multiple languages to make your video accessible to a wider audience. This also benefits viewers who prefer to watch videos with the sound off.
Cultural Sensitivity:
Be mindful of cultural differences in visuals, messaging, and humor. Avoid using imagery or language that could be offensive or insensitive to certain cultures.
Visuals:
Use visuals that are universally appealing and easy to understand across different cultures. Avoid using culturally specific symbols or gestures that may not be recognized globally.
By taking these steps, you can ensure that your explainer video is accessible and engaging for a diverse global audience, maximizing its reach and impact.
Understanding Explainer Videos
An online explainer video is a short, engaging video designed to quickly and clearly explain a complex concept, product, or service. These videos are typically used for marketing and educational purposes, aiming to increase brand awareness, generate leads, and drive conversions. They can be animated, live-action, or a combination of both, and are often found on company websites, landing pages, and social media platforms.
Importance Of Explainer Videos
In today's fast-paced digital world, online explainer videos have become an essential tool for businesses to effectively communicate their message and engage their target audience. They offer several key benefits:
- Increased Brand Awareness: Explainer videos can be easily shared on social media and embedded on websites, expanding your brand's reach and visibility.
- Improved Customer Engagement: Videos are inherently more engaging than text, capturing attention and making complex information easier to understand.
- Higher Conversion Rates: By clearly explaining your product or service and its benefits, explainer videos can effectively persuade viewers to take action, such as making a purchase or signing up for a free trial.
- Enhanced SEO: Videos can improve your website's search engine ranking, making it easier for potential customers to find you online.
Benefits Of Explainer Videos
Online explainer videos offer a multitude of benefits for businesses of all sizes:
- Boost Brand Awareness: Engaging videos can be shared across various platforms, increasing your brand's visibility and reach.
- Improve Customer Understanding: Complex ideas can be simplified through visuals and storytelling, leading to better product or service comprehension.
- Drive Conversions: By showcasing value and addressing customer pain points, explainer videos can effectively influence purchasing decisions.
- Increase Website Traffic: Embedding videos on your website can improve SEO and attract more visitors.
- Enhance Social Media Engagement: Videos are highly shareable and engaging on social media, boosting your brand's presence and interaction with potential customers.
- Save Time and Resources: Explainer videos can effectively answer common customer questions, reducing the need for extensive customer support interactions.
Measuring Explainer Success
Measuring the success of your explainer video is crucial for understanding its impact and making data-driven decisions for future video content. Key metrics to track include:
- View Count: The number of times your video has been viewed.
- Watch Time: The total amount of time viewers have spent watching your video.
- Engagement Rate: The percentage of viewers who interacted with your video (likes, comments, shares).
- Click-Through Rate (CTR): The percentage of viewers who clicked on your call to action.
- Conversion Rate: The percentage of viewers who completed a desired action (e.g., made a purchase, signed up for a newsletter).
- Website Traffic: Track the number of visitors who landed on your website after watching your video.
By analyzing these metrics, you can gain valuable insights into the effectiveness of your explainer video and identify areas for improvement.
Explainer Video Mistakes
While explainer videos can be a powerful marketing tool, there are some common pitfalls to avoid:
- Making it too long: Keep your video concise and focused on the key message. Aim for under 2 minutes unless the content warrants a longer format.
- Not having a clear call to action: Tell viewers what you want them to do next (e.g., visit your website, make a purchase).
- Using jargon or technical language: Use clear and simple language that everyone can understand.
- Ignoring your brand identity: Ensure your video's visuals, messaging, and tone align with your brand guidelines.
- Neglecting sound design: High-quality audio is essential for an engaging and professional video.
- Not optimizing for different platforms: Tailor your video's length, aspect ratio, and content to each platform's requirements.
By avoiding these common mistakes, you can create an effective and impactful explainer video that achieves your marketing goals.
