The Psychology Behind Explainer Video Impact
The effectiveness observed in many videos goes beyond just presenting information; they tap directly into how the human mind processes and retains content. When viewers encounter an Online Explainer Video, their brains are wired to seek understanding and connection. They leverage innate preferences for visual learning and storytelling, making complex subjects digestible and relatable on a fundamental level.
They skillfully reduce cognitive load by breaking down intricate processes into simple steps, often employing dual coding theory where visuals reinforce auditory information. This multi-sensory input enhances memory retention significantly compared to text or audio alone. High production quality and consistent visual language also play a psychological role, building trust and perceived credibility with the audience.
At their core, compelling explainers resonate because they activate narrative psychology. Humans are hardwired to follow stories, especially those that mirror their own challenges. By presenting a relatable problem before offering a clear solution, videos guide viewers through a satisfying emotional journey, creating a deeper emotional resonance that fosters connection and drives action.
They simplify complex ideas through engaging visual metaphors.
They capture and hold attention with dynamic pacing and clear focus.
They build rapport by humanizing concepts and addressing genuine needs.
They motivate action by clearly articulating value and guiding the viewer.
Ultimately, these psychological elements combine to transform passive viewing into active engagement and lasting impact.
Why Advids for Online Explainer Video?
At Advids, we create high-quality, original online explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals by transforming your vision into compelling animation.
Experience the Advids Advantage:
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation.
12+ Years of Proven Success: With over 3400 clients served and more than 315 successful online explainer video projects completed, we understand what makes an explainer video truly effective.
Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak to our talent, creativity, and commitment to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision.
Customized Solutions: Whether you need a short explainer video, character animation, or something entirely unique, we tailor each project to your brand, style, and target audience.
Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful online explainer videos that resonate.
Powered by Innovation:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action.
Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of online explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Online Explainer Video?
Product demos: To showcase the features and benefits of a product.Customer onboarding: To help new customers learn how to use a product or service.Educational content: To explain complex concepts or processes in a simple and engaging way. marketing campaigns : To promote a product or service and drive conversions.
What do top Online Explainer Videos have in common?
Mastering these elements ensures your explainer video resonates, drives engagement, and achieves its goals.
ideal viewer profile - Craft messaging resonating with specific user needs and pain points.
- Narrative Structure - Employ a three-act structure: problem, solution, benefit.
- Visual Design - Use a consistent style guide for a professional, polished look.
- Problem & Solution Focus - Emphasize the "before" and "after" states clearly.
- Compelling Story - Use relatable characters and scenarios to build emotional connection.
- Message Clarity - Prioritize simplicity and conciseness; avoid jargon.
- key feature emphasis - Showcase features through clear demonstrations and examples.
- Clear Call to Action - Use strong verbs and create a sense of urgency .
- High-Quality Visuals - Invest in professional animation or live-action footage.
- Data-Driven Insights - Use charts and graphs to visually represent key data points.
What makes Online Explainer Video effective?
Highlighting specific target audience challenges and desired solutions is paramount. Clearly defining the problem using relatable scenarios, emphasizing the urgency and impact, sets the stage for a compelling narrative .
Employing high-quality visuals ?animation, live-action, or a blend?chosen to align with the brand and message, directly illustrating the solution is crucial. The video should maintain an optimal pace to keep viewers engaged without feeling rushed.
A compelling narrative arc, with a clear beginning, middle, and end, builds towards the solution. Concise and accessible language, avoiding jargon, is essential for clear communication. The video should create emotional resonance with the target audience.
Maintain consistent brand identity throughout the videos visuals and messaging. A clear and compelling call to action guides viewers towards the next step. Finally, thorough audience research informs the videos content and strategy, ensuring resonance with the intended audience.
How long should your Online Explainer Video be?
Master online explainer video length by aligning video type, use case, and target funnel stage for maximum impact.
Pre-production Considerations for Determining Video Length:
- What's the core message for each video type?
- Who is the ideal viewer for this explainer?
- How many key features need showcasing?
- Which style best suits the explainer's goal?
- What platform dictates video length limits?
- Does the animation style match the message?
- What's the desired viewer engagement level?
Online explainer video length guide
| Online Explainer Types | Video Length | Use Case | Funnel |
|---|
| Animated Explainer | 60-90 seconds | Clearly explains complex products or services using engaging visuals and concise narration Ideal for SaaS products or intricate processes | Awareness |
| Kinetic Typography | 30-60 seconds | Highlights key messages and data using text animation, perfect for conveying statistics or impactful quotes | Consideration |
| Whiteboard Animation | 45-75 seconds | Illustrates a process or concept step-by-step, ideal for tutorials or how-to guides Uses a hand-drawn style for a personal touch | Consideration |
| Screen Recording | 45-90 seconds | Demonstrates software or app functionality, showing users exactly how things work | Conversion |
| Motion Graphics | 15-30 seconds | Creates a short, impactful message using dynamic visuals and minimal text, great for social media or short attention spans Uses various styles like 2D and 3D animation | Awareness |
How to create Online Explainer Videos?
Crafting compelling explainer videos requires a strategic approach focusing on clear communication and impactful visuals. Mastering these key phases ensures your video resonates with your target audience and achieves its objectives.
* Define Audience - Deep audience research ensures targeted messaging and maximum impact.- message clarity - A single, powerful idea communicated concisely keeps viewers engaged.
- Visual Style - A consistent visual language builds brand recognition and memorability.
- Scriptwriting - compelling story telling keeps viewers hooked and drives understanding.
- Storyboarding - Pre-visualization prevents costly re-shoots and ensures smooth production.
- Voice Recording - A professional voiceover adds credibility and enhances comprehension.
- Animation Creation - Visually appealing animation clarifies complex concepts easily.
- Video Editing - Smooth transitions and pacing maintain viewer interest and comprehension.
- Music Integration - Strategic music choices enhance emotional connection and memorability.
- Final Render - Optimized delivery across platforms ensures maximum reach and engagement.
Different Types of Explainer Videos
Having explored video lengths, let's dive into the exciting world of explainer video types. We'll uncover their unique strengths and how they cater to different needs, going beyond the basics we've already covered.
Think of animated explainers as your versatile storytellers, perfect for saas explainer video examples. They simplify complex software features, making them easily digestible for your audience. Similarly, whiteboard animation brings a personal touch to educational content , breaking down processes step-by-step. For showcasing software functionality, screen recordings provide clear, practical demonstrations.
Motion graphics inject energy into short, impactful messages, ideal for social media. kinetic typography videos elevate business presentation videos by highlighting key data and quotes with dynamic text animation. live-action explainers bring a human touch, building trust and connection with your audience.
- Character animation creates memorable narratives, perfect for explainer video examples for education, engaging younger audiences with vibrant characters and stories.
- 2D animation offers a cost-effective yet visually appealing approach for diverse concepts, while 3D animation provides realistic and immersive product showcases.
- Typography videos use text-based animation for impactful messaging, perfect for sharing inspirational quotes or highlighting key takeaways.
- Consider explainer video series for in-depth explorations of complex topics, breaking down information into digestible chunks.
From product demos highlighting features and benefits to testimonial videos building credibility with customer stories, the possibilities are endless. Choose the type that best resonates with your message and target audience to create a truly impactful explainer video.
Creating a Compelling Call to Action
Let's talk about the crucial final step: creating a compelling call to action (CTA). Your explainer video can be visually stunning and perfectly scripted, but without a strong CTA, it won't achieve its full potential. A well-crafted CTA is the bridge between engaging content and desired action, turning viewers into customers. It's about guiding your audience towards the next step, whether it's visiting your website, signing up for a free trial, or making a purchase.
Think of your CTA as the final puzzle piece, completing the viewer's journey. It's the moment where you provide a clear path forward , capitalizing on the engagement you've built throughout the video. Remember, a compelling CTA isn't just about telling viewers what to do; it's about inspiring them to take action.
- Clarity is Key: Use concise, action-oriented language. Tell viewers exactly what you want them to do, using strong verbs like "Get Started," "Learn More," or "Shop Now." Avoid jargon and keep it simple. For instance, in animated explainer video examples , a character might directly address the viewer with the CTA, making it feel more personal.
- highlight the value : Focus on the benefits, not just the action. What will viewers gain by clicking your CTA? Will they solve a problem, learn something new, or access exclusive content? Make the value proposition clear and enticing. Analyzing best explainer video examples reveals a common thread: clear, concise, and compelling CTAs that drive conversions.
- Create a Sense of Urgency: Encourage immediate action by incorporating time-sensitive offers or limited availability. Phrases like "Limited Time Offer" or "Get Started Today" can motivate viewers to act quickly. Product demo videos often benefit from CTAs that encourage viewers to try the product or learn more on a dedicated landing page.
- Strategic Placement and Design: Ensure your CTA is prominently displayed and visually appealing. It should be easy to find and click, whether it's within the video itself or in the description. brand story videos can use CTAs to deepen audience engagement, such as inviting viewers to follow the brand on social media or participate in a contest.
By following these tips, you can create CTAs that resonate with your audience and drive meaningful results . Remember, a strong CTA is the key to unlocking the full potential of your explainer video.
The Role of Storytelling in Explainer Videos
Let's talk about storytelling. It's more than just stringing together scenes—it's about creating an experience that resonates with your audience. Think of your favorite movie or book. It's the story that captivates you, right? The same principle applies to explainer videos. A compelling narrative can transform a simple explanation into a memorable experience, making your message stick with viewers long after the video ends.
Storytelling isn't just about entertainment; it's a powerful tool for achieving your marketing goals . It helps you connect with your audience on an emotional level, build trust, and ultimately, drive action . Need some inspiration? Check out these marketing explainer video examples that effectively use storytelling to engage viewers and boost conversions .
- Build emotional connection s. When you tell a story, you invite your audience to connect with your message on a deeper level. This emotional connection fosters engagement and makes your video more memorable.
- simplify complex ideas . Explainer videos often deal with complex topics. Storytelling provides a framework for simplifying these ideas, making them easier for your audience to understand and remember. animated marketing videos , for example, can use visuals and narratives to break down complex concepts into digestible chunks.
- humanize your brand . Sharing relatable stories helps you humanize your brand and build trust with your audience. service overview videos can use storytelling to showcase the human side of your business and connect with potential customers.
- Drive action. A compelling story can inspire viewers to take action. By crafting a narrative that resonates with their needs and desires, you can motivate them to learn more, sign up for a free trial, or make a purchase. Looking for explainer video examples that drive conversions? Focus on those that clearly define a problem and present a solution.
By weaving a compelling narrative, you can transform your explainer videos from simple explanations into powerful marketing tools . Remember, it's the story that sells.
How to Distribute Your Explainer Video
Now that we've covered video creation, let's explore how to get your masterpiece seen. effective distribution is key to maximizing your video's impact, ensuring it reaches the right audience at the right time. Think about where your ideal viewer hangs out online. Are they scrolling through LinkedIn, exploring industry blogs, or catching quick clips on Instagram? tailoring your distribution strategy to their habits is crucial.
For instance, if you've crafted compelling product explainer video examples, focus on platforms where potential customers actively seek product information, like YouTube and niche industry websites . Similarly, explainer video examples for business thrive on LinkedIn, connecting with professionals and decision-makers. corporate explainer videos often find a home on company websites and internal communication channels , while motion graphics videos shine on visually-driven platforms like Instagram and TikTok.
Remember that table we discussed earlier, outlining video types and ideal platforms? Let's put that knowledge into action.
- optimize for search . Craft compelling titles, descriptions, and tags packed with relevant keywords to boost your video's visibility in search results.
- leverage social media . Share your video across relevant platforms, tailoring the format and messaging to each. Think short, engaging clips for Instagram, and longer, in-depth content for YouTube.
- Collaborate and promote. Team up with influencers or industry partners to expand your reach. Consider paid advertising to boost visibility and target specific demographics.
- track and analyze . Keep an eye on key metrics like views, engagement, and conversions. A/B test different strategies to fine-tune your approach and maximize results.
By strategically distributing your explainer video, you're not just sharing content; you're connecting with your audience, building brand awareness, and driving meaningful results.
Building a Brand with Explainer Videos
We've covered the technical aspects; now, let's explore how explainer videos build brands. These videos aren't just about explaining; they're about connecting. They're a powerful tool for sharing your brand story , showcasing your personality, and building lasting relationships with your audience. Think of top explainer video examples—they resonate because they tap into emotions and offer value.
We can achieve this by understanding our audience and tailoring our message to their needs. Imagine crafting a concept video that perfectly captures your brand essence and resonates with your ideal customer. This involves showcasing your unique value proposition, highlighting what sets you apart. Think about software explainer video examples that effectively demonstrate product benefits and address customer pain points .
- Craft a compelling narrative. Don't just list features; tell a story that engages viewers emotionally.
- Establish a consistent visual identity . Use a consistent style guide to ensure your videos are instantly recognizable as yours.
- Showcase your personality. Let your brand's unique character shine through engaging visuals and relatable scenarios.
- Drive action with a clear call to action. Guide viewers towards the next step, whether it's visiting your website or requesting a demo.
By focusing on these key elements, we can transform explainer videos into powerful brand-building tools. They become more than just explanations; they become compelling stories that connect with viewers, build trust, and ultimately, drive business growth . software tutorial videos , for example, can build brand authority by providing valuable, practical guidance.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Jai Ghosh brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
