Imagine your brand's message, not just heard, but experienced. What if you could instantly capture attention and drive conversions? I am here today to show you how. In this article, what we will uncover is the transformative power of online explainer videos. Our journey will take you through 30 immersive examples, showcasing how these videos are reshaping communication and driving growth. Get ready to see the compelling data that proves their effectiveness.
91% of businesses now leverage video as a key marketing tool.
22% more engagement with IG Reels compared to regular video posts.
54% of marketers use YouTube, and 59% of marketers plan to increase their use of YouTube videos.
These stats highlight the undeniable power of video, especially short, engaging formats like explainer videos, to capture attention and boost engagement. Online explainer videos can bridge the gap between your product and your audience, turning confusion into clarity and sparking genuine interest. We've curated 30 Immersive Online Explainer Video examples that immediately commanded our attention and generated excitement.
The fast-paced, energetic feel of the video, combined with its clean visual style, instantly captures the viewer's attention. The bold use of animation and the high-impact transitions create a visual narrative that is both engaging and informative. This video is a great example of an online explainer video that combines creative storytelling with practical product demonstrations. The animated scenes, especially those showcasing the scanners in challenging environments, effectively communicate the technology's robustness and versatility.
The video seamlessly blends product information with intriguing visuals, showcasing the features and applications of the GeoSLAM products. The use of text overlays and the concise narration ensures that viewers understand the key takeaways. The video's ending, with the call to action to visit the GeoSLAM website, leaves the viewer with a clear message and a desire to learn more.
What We Can Learn
Blend clear product demos with captivating visuals to boost viewer engagement and understanding.
The EagleView Online Explainer Video embraces a user-centric approach, highlighting the software's ease of navigation and user-friendly interface. This video perfectly balances visual storytelling with a practical demonstration of the platform's functionalities. The use of 2D animation adds a dynamic layer, while the color palette and overall aesthetic create a sense of professionalism and user-friendliness.
EagleView's Online Explainer Video is a masterclass in online software demonstrations. The video's ability to guide the viewer through the platform's features, from searching and retrieving imagery to measuring distances and comparing data, is truly remarkable. The video's overall pacing and storytelling make the software feel accessible and engaging, leaving the viewer with a clear understanding of EagleView's potential.
What We Can Learn
Transform complex information into engaging visuals to make your product more accessible and appealing, fostering interest and adoption.
3. SCANTECH 3D Online Explainer Video - Showcase design elegantly
The sleek design and vibrant blue accents immediately capture your attention, presenting a product that feels cutting-edge and reliable. The video seamlessly blends 3D animation and product shots, creating a visual journey that not only showcases the device's features but also builds excitement for its capabilities. This approach makes the complex world of 3D scanning accessible and captivating, even for those unfamiliar with the technology. The lack of a traditional voiceover enhances the visual focus and allows viewers to fully immerse themselves in the device's features.
This is a masterclass in creating an Online Explainer Video that is both informative and engaging. The video effectively utilizes a modern aesthetic and a dynamic soundtrack to capture the viewer's attention. The seamless transitions and strategically placed text overlays further enhance the clarity and pace of the message. This video serves as a powerful inspiration for anyone looking to create compelling and informative product demonstrations.
What We Can Learn
Strategic text overlays clarify complex ideas, boosting understanding.
In the ever-evolving software landscape, teams face a growing challenge: navigating the complexities of distributed systems. Compass offers a groundbreaking solution with this stylish online explainer video, providing an easier way to manage and understand these intricate architectures.
The videos crisp visuals and smooth animations quickly capture viewers' attention, while the concise messaging effectively conveys the core benefits of Compass. The gradient color schemes and typography choices resonate with a modern audience. This concise approach makes the information easily digestible, leaving viewers wanting to learn more.
What We Can Learn
Choose a color palette that reflects your brand's personality.
In todays fast-paced digital world, we understand the challenges developers face with outdated tools and legacy applications. Datacom's Container Service provides a seamless solution for rapid deployment and efficient management of crucial business applications in a secure, modern cloud environment. We love how the video uses a Rubiks cube to illustrate complex challenges transformed into streamlined solutions.
This online explainer video effectively highlights the product's key features, including cloud-agnostic deployment and comprehensive support. Datacom empowers developers to build with speed, agility, and confidence, enabling organizations to focus on work that truly drives impact. Its inspiring to see such complex concepts brought to life with such clarity and visual appeal.
What We Can Learn
Illustrate complex processes with simple analogies to boost viewer understanding and engagement.
For a compelling online explainer video example, FireMon Automation showcases a clever use of 3D isometric animation. The visuals effectively communicate the platform's key functionalities while maintaining an engaging and dynamic presentation. We loved the layered isometric design of the platform, making the technical aspects more approachable. The video succeeds in capturing attention while seamlessly delivering a complex message, a valuable lesson for any brand seeking impactful visuals. The CTA invites viewers to learn more.
What We Can Learn
Layer your 3D animation for clarity, making complex tech easy to grasp.
We admire how this explainer video effortlessly showcases the value of VAIOt's innovative platform. By using clever visuals and a concise narrative, it illustrates how AI and blockchain technology transform legal services. The engaging 2D animation, coupled with the dynamic pacing and music, captures attention and holds it throughout the concise runtime.
We love the way VAIOt is presented as a personalized legal assistant, streamlining contract creation and service distribution. This approach resonates with both businesses and individuals, emphasizing the convenience and efficiency that VAIOt offers in today's fast-paced world. The subtle UI mockup further enhances the realistic portrayal of this user-friendly service.
What We Can Learn
Craft a concise story showcasing your product's benefits, building excitement and driving conversions.
The Datasite explainer video immediately grabs attention with its dynamic 3D animation and engaging narrative. We are captivated by the clever use of the unfolding cube to represent the multifaceted nature of the platforms capabilities, revealing each feature with a sense of discovery. The vibrant color palette and upbeat music further enhance the viewing experience.
Datasite's ability to simplify complex processes and present them in an easily digestible format is truly remarkable. The video effectively conveys the platforms value proposition by showcasing how it streamlines workflows, enhances collaboration, and empowers data-driven insights. Its a brilliant example of how to create an impactful explainer video.
What We Can Learn
Unfold your product's value step-by-step, creating a sense of discovery.
The subtle charm of this online explainer video lies in its ability to communicate complex ideas about health and weight loss with simplicity. We all understand the feeling of losing control in the face of temptation, and this video acknowledges that struggle before introducing Plexus Slim as a tool to regain it. The visual metaphors of kicking HUNGER to the curb and the stomach-brain connection resonate deeply.
The clean aesthetic and smooth transitions enhance the viewing experience, making the information digestible and enjoyable. We particularly appreciate how the blood orange-lemon-lime flavor is emphasized, highlighting the refreshing and guilt-free aspect of Plexus Slim, creating that emotional connection for weight loss and health.
What We Can Learn
Connect with viewers by showing relatable struggles, then offer your solution. This builds trust.
In this online explainer video example, Ad Astra presents a powerful argument for data-driven academic scheduling. The visual metaphors of beakers and scales effectively convey the delicate balance between resources and enrollment, instantly grabbing our attention. We appreciate the clear, concise storytelling that makes complex data instantly understandable.
This video demonstrates how animation can bring even the most technical topics to life. The 2D motion graphics are sophisticated, and the upbeat music sets a positive tone. We all see the value of a well-crafted explainer video like this, which effortlessly communicates Ad Astras mission and inspires institutions to embrace data-informed decision-making.
What We Can Learn
Tell a story with your data; viewers connect emotionally, increasing impact.
ABB is an automation company that specializes in industrial robots. This video is designed to show how ABB is simplifying automation for their customers.
Video Design - This Online Explainer Video presents a quick look at ABB's Ecosystem Program. It focuses on the ease of use and versatility of ABB robots. The visual design features a clean, white background with minimal graphic design. 3D rendered animation of the robots performing different tasks in various industrial settings showcases the ease of use, flexibility and integration of the program.
The video uses simple, yet striking graphics, clear text, and a clear, concise narrative to explain the ABB Robotics Ecosystem Program. The video's tone is professional and informative. It aims to educate viewers about the benefits of using ABB's ecosystem program and how it can help businesses automate tasks. The video uses an upbeat tone with a quick pace that is appropriate for a short, impactful video, and illustrates how customers can benefit from using ABB's wide range of robotic solutions.
OpenTextâ„¢ aims to help businesses efficiently manage their documents and data. This video is designed to demonstrate the benefits of using OpenTextâ„¢ Output Transformation Server.
Video Design - This Storytelling Teaser Campaign Video utilizes a simple and visually engaging design, focusing on line art graphics and bright color palettes. The video begins with a series of white binders, representing traditional document storage methods. Then, a blue binder with a document icon rises above the rest. This establishes the contrast between the traditional and OpenTextâ„¢ solution, emphasizing the ease of access and transformation that OpenTextâ„¢ provides. The use of animation with the document icon transitioning into various stages of transformation showcases the process of converting data into various formats. The background features a subtle gradient blue, which further accentuates the visual hierarchy of the key elements and their movement.
The visual style effectively conveys the benefits of using OpenTextâ„¢, suggesting how it can transform businesses' data and documents. The use of simple line art graphics, clear visual hierarchy, and animation create an easily understandable and engaging narrative, suggesting a straightforward approach to handling data and documents. The video effectively communicates the core value proposition of OpenTextâ„¢ and its ability to streamline processes, ultimately achieving a more efficient and user-friendly approach.
Harmony is a solution that helps case managers make better decisions about their outgoing patients. The video is designed to introduce the product's ability to improve care coordination.
Video Design - The video features a simple and clean visual design, making it a strong User Onboarding Video. Utilizing bright colors and playful animations, the video utilizes icons that convey essential concepts. This approach ensures viewers understand the platform's key functionalities, providing a clear understanding of its purpose and value proposition.
The visual style effectively communicates the objective of the video, showcasing the product's capabilities in promoting transparency and access to patient information. The animation and icons are lighthearted, reflecting the positive impact Harmony can have on case managers. The overall tone of the video is upbeat and encouraging, highlighting the ease with which case managers can use Harmony.
Redis Enterprise Cloud is a real-time data layer solution designed to help developers build and run applications in the cloud. This video is designed to help users understand the benefits of using Redis Enterprise Cloud and provide insights on how to implement it effectively.
Video Design - The video features a minimalist style with a focus on vibrant colors and dynamic graphics. It employs a city skyline metaphor to represent the interconnectedness of global data, highlighting the scalability of Redis Enterprise Cloud. The visual design is consistent with a User Onboarding Video, featuring animated elements that capture the attention of viewers and engage them with the product's value proposition.
The video effectively communicates the objective through its dynamic visuals and straightforward narrative. The minimal use of text and the focus on animated graphics create a visually engaging and memorable experience. The lighthearted and enthusiastic tone of the video makes it approachable and appealing to the target audience of developers and enterprise users. The video showcases the capabilities of Redis Enterprise Cloud and drives viewers to learn more about the solution and its benefits.
CyberArk is a company that offers secure access management and risk reduction solutions for organizations. This video is designed to showcase the seamless integration of CyberArk and Tenable, highlighting the benefits of this collaboration in enhancing security protocols.
Video Design - The video uses a clean and minimalist style with bright colors, simple graphics, and engaging animations. The video focuses on the key features and benefits of the CyberArk and Tenable integration, using a Storytelling Teaser Campaign Video approach that creates a strong visual narrative. The video effectively showcases the ease of use of the solution and the value it delivers to customers.
This video uses an approachable and informative tone to communicate the benefits of using CyberArk's secure access management solution. The video uses simple graphics and straightforward animations to guide viewers through the features of the solution, making it easy for the audience to understand the solution. This video effectively highlights the ease of use and value of the solution, while creating a positive and engaging experience for the viewer. The video's clear visuals and simple language effectively communicate the value proposition of the solution.
Kastle's smart video technology eliminates false alarms, giving businesses peace of mind. This User Onboarding Video is designed to show how the solution helps businesses avoid unnecessary worry and get a good night's sleep.
Video Design - This User Onboarding Video uses a minimalist line art style with a simple color palette, combining animation and illustration. This style is very engaging, and it effectively communicates the benefits of using the solution.
The video showcases a common pain point: false alarms. Simple animations illustrate the common experience of a person experiencing multiple false alarms, highlighting the problem and how the technology solves it. The tone of the video is friendly, reassuring, and humorous, making it a good fit for a company in the security industry.
PropheSee is a marketing analytics software designed to help businesses explode engagement and grow revenue. This video is designed to demonstrate the challenges of managing marketing data from different platforms and how PropheSee provides a solution to simplify this process.
Video Design - This Online Explainer Video uses bright colors and a cartoonish style to illustrate the challenge of managing marketing data from different platforms. The use of icons for social media platforms emphasizes the vast amount of data marketers need to analyze. The video then introduces PropheSee as a solution that simplifies this process.
The video's visual style effectively communicates the objective of simplifying marketing data analysis. The cartoonish style creates a lighthearted tone, making the video engaging and relatable for the target audience. The bright colors and simple animations make the video easy to understand and visually appealing. The video utilizes keywords from the description effectively, including marketing analytics, software, platforms, data, and engagement. This ensures that the visual style reinforces the core message of the video and showcases the key features of PropheSee.
Superfluid is a protocol that enables gasless token transfers every second. The video is designed to highlight the problem of traditional payment methods for digital businesses and introduce the solution offered by Superfluid.
Video Design - This video showcases the concept of Superfluid using an animated style. It starts with an illustration of a shopping cart, symbolizing traditional payments, which falls apart, highlighting the inefficiencies. Following this, the video shifts to abstract shapes that represent the seamless, frictionless nature of Superfluid. The shapes flow continuously, emphasizing the speed and agility of the protocol. The video design embraces the Storytelling Teaser Campaign Video by introducing the problem through familiar elements, transitioning into a visual representation of the solution, and leaving the viewer with a strong visual impression of Superfluid's capabilities.
The abstract visuals coupled with the dynamic motion design create a futuristic and cutting-edge feel. This tone aligns perfectly with the aim of the video, which is to introduce a new concept of digital payments. The video uses a bold, impactful design style, focusing on shapes and motion rather than text, creating a strong visual presence and leaving a lasting impact on the audience. The overall visual language of the video successfully communicates Superfluid's goal of providing a fast, frictionless, and continuous token transfer experience.
BetterCloud is a solution that helps companies manage their SaaS applications. The video is designed to communicate the challenges of managing a growing number of SaaS applications.
Video Design - The video uses a simple and clean design style, employing bold white text on a dark blue background with vibrant blue accents to draw the viewer's eye to the key elements of the video. This Online Explainer Video utilizes a straightforward graphic style with icons for various applications, including Salesforce, Slack, Google Workspace, and AWS. The simplistic design helps to highlight the core message of the video: the need for better SaaS management.
The video successfully communicates its objective, which is to highlight the challenges of managing a growing number of SaaS applications and introduce BetterCloud as a solution to this problem. The video's narrative is focused on depicting the complexity of SaaS management and the time and effort involved in doing so effectively. The tone is serious and professional, using visuals to emphasize the need for efficient solutions. The video's visual style, along with its concise message, effectively drives the video goal of promoting BetterCloud.
BenQ is a leading brand that is known for producing high-quality monitors. This video is designed to showcase the features of their new GW90 series monitors. The video highlights the key benefits, particularly the ergonomic design, which offers a comfortable and visually pleasing workspace.
Video Design - The video is a Storytelling Teaser Campaign Video. The video starts by showing a white monitor placed on white sand, which is reminiscent of a zen garden. This simple yet effective visual design is further emphasized by the calm background music, creating a relaxed ambiance. The video then transitions to a typical home office setup with a focus on the monitor, highlighting its versatile design and its ability to be integrated into different workspaces. The screen displays charts and graphs, showcasing its capability to handle various tasks with ease.
The video emphasizes the visual aesthetics and functionality of the monitor through clean, concise graphics. The visuals are vibrant and eye-catching, drawing attention to the various ports and features, while the graphics are sleek and modern. The video's tone is one of sophistication, emphasizing the benefits of a well-organized and visually appealing workspace. The smooth transitions between scenes, coupled with the simple yet elegant visual style, create a video that is both informative and engaging. It's a great example of a Storytelling Teaser Campaign Video, as it highlights the key benefits of the product while also creating a positive emotional connection with the audience.
ChannelAdvisor Commerce Network is an interactive platform that connects sellers and marketplaces. The video is designed to introduce this solution and its core value proposition.
Video Design - The video utilizes a clean, minimalist design style, showcasing a series of animated graphics and icons, emphasizing the core values of ChannelAdvisor Commerce Network. The graphics emphasize the key takeaway of the video: a seamless connection between two sides of the commerce marketplace. The video is visually engaging, highlighting the interaction between the marketplace and sellers, ultimately creating a Online Explainer Video that emphasizes the ease and simplicity of the solution.
The video successfully conveys the message that ChannelAdvisor Commerce Network streamlines the process of finding and connecting with sellers and marketplaces. The visual style further enhances this narrative, presenting a clear and simple overview of the platform, highlighting the Value Proposition through a concise yet captivating approach. This tone, combined with the clean visuals, ensures the viewer understands the benefits of the platform and its overall value to the marketplace.
ManageEngine Endpoint Central is a solution that focuses on managing and securing various endpoint devices. The video is designed to present an overview of the solution's capabilities, including automation and user experience enhancement.
Video Design - The video utilizes a simple yet engaging cartoon animation style. The visual design focuses on illustrating different types of endpoints like desktops, laptops, servers, mobiles, and IoT devices. The design elements used include a modern minimalist office setting with bright colors. The use of these elements and the clear visual storytelling make this a good Online Explainer Video.
The video style is able to effectively communicate the main objective, which is to showcase ManageEngine Endpoint Central's features and benefits. The animation style helps to create a friendly and approachable tone, making it more engaging for the target audience. The graphics are clean and modern, which highlights the solution's efficiency and user-friendliness. Overall, the design uses visuals to illustrate the challenges of managing and securing multiple endpoints in a modern, hybrid workforce environment and then highlights how Endpoint Central can be the solution.
YugabyteDB is a distributed SQL database, designed for mission-critical applications. The video is designed to illustrate how traditional monolithic databases can be limiting, leading to slow performance, complexity, and cloud incompatibility. This video highlights YugabyteDB's capabilities to address these challenges and modernize data management.
Video Design - The video is an Animated Campaign Video that uses a sleek, minimalist design aesthetic. The animated graphics are clean and simple, effectively conveying complex information without overwhelming the viewer. Colorful geometric shapes and gradients are used throughout, adding a modern and vibrant touch to the design.
The visual style of the video aligns perfectly with the message it aims to convey. The clean, modern look appeals to a target audience of developers and IT professionals. The use of animation engages the audience and makes the video enjoyable to watch, even though it deals with technical concepts. The video successfully creates a sense of excitement for YugabyteDB, suggesting that it is the solution to outdated databases and challenges, while also being secure and reliable for mission-critical data. The tone of the video is both informative and confident, reflecting the company's commitment to its product.
Agilent specializes in providing high-quality Gas Chromatography and Gas Chromatography Mass Spectrometry solutions. This video is designed to demonstrate the capabilities and benefits of Agilent's Inert Flow Path for accurate and sensitive trace level analyses.
Video Design - The video features a clean, modern design style showcasing the Agilent 7890B GC and 5977A GC/MSD series. The video utilizes high-quality 3D graphics to illustrate the inert flow path technology and the complex process of analyzing samples. This Storytelling Teaser Campaign Video highlights Agilent's commitment to providing cutting-edge technology for enhanced analytical results.
The video showcases the capabilities of the Agilent Inert Flow Path technology and its applications in various fields. The visuals clearly communicate the value of using Agilent's Inert GC parts, emphasizing the positive impact on the overall system. The video successfully captures a professional and confident tone, ultimately encouraging viewers to explore the Agilent Inert Flow Path solutions.
QuickML is a no-code ML platform that simplifies and accelerates the entire ML workflow. The video is designed to demonstrate QuickML's capabilities and benefits for users without data science or programming knowledge.
Video Design - The video starts with a simple and clean design, showcasing the logo. A white computer screen on a blue background emphasizes a clean and user-friendly interface. A flow chart visualizes the process of turning historical data into powerful ML models, clearly showing the user experience and the process of creating ML models.
The video transitions into a more dynamic scene using graphic elements, showcasing how users can build, test, deploy, and monitor powerful ML models. A robotic hand interacting with digital elements highlights the platform's ability to automate complex processes, further emphasizing the ease of use for diverse use cases. The fast-paced visuals and futuristic elements create an engaging tone, appealing to users seeking innovative and efficient ML solutions. User Onboarding Video is a great way to introduce users to the platform and its capabilities.
R365 is a restaurant operations platform. This video is designed to showcase the capabilities of the product.
Video Design - The video focuses on the ease of use and scalability of the R365 platform. The graphics used are simple, bold, and colorful. The use of animation is a popular method for creating short, engaging Storytelling Teaser Campaign Video for a wide range of audiences.
The video's visual style effectively communicates its message. The tone of the video is lighthearted and inviting, while the graphics effectively highlight the R365 interface and the ability to work with any type of data. It demonstrates the user-friendliness of the platform and the potential for growth, attracting both potential users and investors.
GE is a global technology and manufacturing company. This video is designed to showcase the new IO solution and highlight its capabilities, benefits, and applications. The goal of the video is to provide a visual introduction to the product.
Video Design - The video is a straightforward demonstration of the latest IO solution. It is a User Onboarding Video and showcases the product's compact size and high density. The use of 3D animation and graphics allows for a clear and detailed explanation of the product's features and benefits. The video focuses on the product's performance, versatility, and space-saving capabilities, all showcased with smooth transitions and high-quality visuals.
The video uses a combination of visuals, simple text overlay, and a clear voiceover to explain the features of the product. The visuals are clean and minimal, focusing on the product itself and its key features. The animation style is modern, professional, and engaging. The video ends with a call to action, encouraging viewers to learn more about the IO solution. This video uses a confident and informative tone, effectively communicating the product's value proposition and highlighting its significance for the modern connected industries. The video's style is professional and engaging, successfully drawing the viewer's attention and generating interest in the product.
BD Rowa Smart is a solution for managing hospital pharmacies. The video is designed to highlight the product's benefits and how it transforms the way medication is managed.
Video Design - The video uses simple graphics and animations, with minimal text. The animation of medication being dispensed and the robotic arm is clear, and easy to understand. The video uses a Storytelling Teaser Campaign Video style that focuses on the product and its benefits.
The visual design of the video is clean and professional. It communicates the objective of the video through the animation of robotic arms working efficiently, suggesting that BD Rowa Smart drives efficiency and cost savings. The overall tone of the video is professional and informative, highlighting the key features and benefits of the product.
Daikin provides sustainable solutions for homes. This video is designed to introduce the benefits of their new heat pumps.
Video Design - The video features a simple animation style, using a white background with a low polygon count. The visuals are clean and modern, focusing on the product. The animation is smooth and visually engaging, highlighting the product's ability to provide efficient and comfortable indoor temperatures. The minimalist design allows the product to be the center of attention, making this a good User Onboarding Video.
The video's simple and straightforward style effectively communicates the product's key features and benefits, using a clear and concise tone. The graphics are high-quality and contribute to the overall professional feel of the video. The narrative follows a logical progression, showing the product's journey from the factory to the home, highlighting how it can benefit the homeowner and the environment. The video features high-definition imagery and a clean design. The content is engaging due to its focus on the product's unique features, emphasizing efficiency and sustainability.
G-Form is a company that makes impact protection gear. The video is designed to introduce its new line of products made with RE ZRO technology, a biodegradable and recyclable plastic.
Video Design - This Online Explainer Video opens with a purple G-Form product against a black background, and text highlighting the benefits of biodegradable plastic. The RE ZRO plastic is then visualized as a molecular structure and shown breaking down in a landfill. A dramatic sequence of molecules moving quickly and dissolving, then the ground appears with grass sprouting from it. This visual style and imagery create an engaging story, highlighting the sustainability of the new product, by emphasizing the positive impact on the environment, which is a crucial selling point for environmentally conscious consumers.
This video effectively communicates G-Form's commitment to innovation and sustainability. It uses a combination of bright, clean graphics, captivating animation, and an informative narrative to engage the audience and convey the benefits of its RE ZRO technology. The tone is exciting and optimistic, creating a positive association with G-Form's products and their eco-friendly features.
FAQ
How can an explainer video help me achieve my specific business goals?
Explainer videos can significantly increase conversions and brand awareness by simplifying complex information and engaging viewers.
What are the different styles of explainer videos, and which one is best suited for my target audience?
Different explainer video styles include 2D/3D animation, live-action, whiteboard animation, and motion graphics. The best style depends on your target audience and message.
How much does it typically cost to produce a high-quality explainer video?
High-quality explainer videos typically cost between $1,000 and $6,000, depending on factors like length, style, and complexity.
What is the typical production timeline for an explainer video?
Typical production timelines for explainer videos range from 3 to 8 weeks, including scripting, design, animation, and revisions.
How are other companies in my industry using explainer videos effectively?
Companies effectively use explainer videos for product demos, onboarding, social media marketing, and website landing pages.
What are the key benefits of using an explainer video in my marketing funnel?
Explainer videos can improve lead generation, increase website traffic, boost conversion rates, and enhance brand understanding.
How can I adapt an existing explainer video example to fit my company's brand and message?
Adapting an existing explainer video involves customizing the script, visuals, and branding to align with your specific message and target audience.
What existing assets can I leverage in the video creation process?
Existing assets like logos, product images, scripts, and style guides can be leveraged to streamline the video creation process.
How can I ensure the explainer video effectively communicates my unique value proposition?
A strong value proposition should be clearly articulated in the video's script and visuals, highlighting key benefits and differentiating factors.
What are the best practices for scripting an engaging and informative explainer video?
Best practices for scripting include focusing on a single core message, using clear and concise language, and incorporating a call to action.
How can I find a reputable explainer video production company?
A reputable explainer video production company should have a strong portfolio, positive client testimonials, and a clear production process.
What questions should I ask a potential video production company?
Essential questions to ask a production company include their experience, pricing structure, revision policy, and communication methods.
How can I provide effective feedback during the video production process?
Effective feedback involves clear and specific comments on visuals, script, and audio, using collaborative tools and regular communication.
What are the key elements of a successful explainer video storyboard?
Key storyboard elements include scene descriptions, visual references, dialogue, and camera angles, providing a visual roadmap for the video.
How can I choose the right music and sound effects for my explainer video?
Music and sound effects should complement the video's tone and message, enhancing the emotional impact and overall viewing experience.
How to plan and optimize Online Explainer Videos?
Visual Clarity: "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs. Advids champions this principle. We crafted an explainer video for a healthcare client, simplifying complex medical procedures through clear visuals and concise explanations. This led to a 25% decrease in patient inquiries, freeing up staff time.
Actionable: Prioritize clear communication over complex visuals in video.
Authenticity in Brand Voice: "The music is not in the notes, but in the silence between." - Wolfgang Amadeus Mozart. Advids embraces this philosophy. For a non-profit client, we used authentic storytelling and emotive visuals to connect with their target audience, resulting in a 30% increase in donations.
Actionable: Let the message breathe; avoid overwhelming viewers with information.
Targeted Messaging: "The times they are a-changin'." - Bob Dylan. Advids recognizes the evolving media landscape. For a retail client targeting Gen Z, we created a short, impactful explainer video optimized for mobile viewing, leading to a 15% rise in online sales.
Actionable: Tailor video content to platform and target audience preferences.
Data-Driven Iteration: "Focus on the small wins. They add up." - Ben Yoskovitz. Advids values incremental progress. For an e-commerce client, we A/B tested different explainer video versions, optimizing for click-through rates and ultimately boosting conversions by 20%.
Actionable: Continuously analyze video performance and refine based on data.
Customer-Centric Approach: "Customers don't buy what you do, they buy why you do it." - Simon Sinek. Advids prioritizes understanding client motivations. For a B2B client, we developed an explainer video highlighting their company values and mission, strengthening brand trust and leading to a 10% increase in qualified leads.
Actionable: Communicate the value proposition clearly and concisely in video.
Why Advids for Online Explainer Video?
At Advids, we create high-quality, original online explainer videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals by transforming your vision into compelling animation.
Experience the Advids Advantage:
Trusted by Industry Giants: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to bring their stories to life through engaging animation. 12+ Years of Proven Success: With over 3400 clients served and more than 315 successful online explainer video projects completed, we understand what makes an explainer video truly effective. Client Satisfaction is Our Priority: Over 109 five-star Google reviews speak to our talent, creativity, and commitment to client satisfaction.
The Advids Creative Process:
Collaborative Partnership: We work closely with you from concept to completion, ensuring your vision is at the heart of every decision. Customized Solutions: Whether you need a short explainer video, character animation, or something entirely unique, we tailor each project to your brand, style, and target audience. Strategic Communication: We prioritize understanding your needs, target audience, and brand identity to create impactful online explainer videos that resonate.
Powered by Innovation:
Creative Storytelling Through Animation: Our skilled animators and storytellers craft captivating narratives that engage viewers and inspire action. Cutting-Edge Technology: We use industry-leading software and techniques to create visually stunning videos that leave a lasting impression.
Ready to unlock the potential of online explainer video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Online Explainer Video?
Product demos: To showcase the features and benefits of a product.
Customer onboarding: To help new customers learn how to use a product or service.
Educational content: To explain complex concepts or processes in a simple and engaging way.
Marketing campaigns: To promote a product or service and drive conversions.
What do top Online Explainer Videos have in common?
2D Animation
A visually appealing way to bring concepts to life.
3D Animation
A realistic and immersive way to showcase products.
Motion Graphics
A dynamic and engaging way to highlight key information.
Whiteboard Animation
A simple and effective way to explain complex ideas.
Mixed Media
A versatile approach that combines different visual styles.
Live Action
A realistic and relatable way to connect with viewers.
Stock Footage
A cost-effective way to add visual interest.
Clear Call to Action
A direct instruction for viewers to take the next step.
Engaging Storytelling
A captivating narrative that keeps viewers interested.
Concise Script
A focused message that delivers key information efficiently.
Relevant Visuals
Images and animations that support the message and engage viewers.
Target Audience
Content tailored to the specific needs and interests of the audience.
What makes Online Explainer Video effective?
A captivating online explainer video is a powerful tool for engaging viewers and effectively communicating your message.
A fundamental design to create engaging online explainer videos is to focus on the viewer's needs and interests. The video should clearly define the problem or challenge that your product or service solves, and then showcase how your solution addresses those pain points.
Methods for creating effective online explainer videos include using clear and concise language, incorporating visuals that support the message, and ending with a strong call to action. These elements work together to create a compelling narrative that resonates with viewers and drives them to take action.
How long should your Online Explainer Video be?
What is the primary goal of the video?
What is the target audience's attention span?
How much information needs to be conveyed?
What is the desired call to action?
What is the platform for distribution?
What is the budget for production?
What is the overall tone and style of the video?
How to create Online Explainer Videos?
The creation process involves defining your target audience, developing a clear message, and choosing the right visual style and animation techniques.
Methods for creating effective online explainer videos include using a compelling script, incorporating high-quality visuals, and adding a clear call to action.
Pre-production:
Define target audience
Develop a clear message
Choose a visual style
Write a compelling script
Select music and sound effects
Production:
Record narration
Create animations
Edit the video
Add music and sound effects
Finalize the video
Explainer Video Styles for Product Launches
Animated Explainer Videos:
These are excellent for showcasing product features and benefits in a visually engaging way, especially when dealing with abstract concepts or functionalities that are difficult to film in real life. Animation allows for creative Visual Metaphors and simplifies complex processes, making them ideal for Product Demos and educational content.
Screencast Explainer Videos:
Perfect for customer Onboarding and software tutorials, screencasts record your screen and actions, providing step-by-step guidance. They are highly effective for demonstrating software features, walking users through processes, and creating knowledge base articles.
Live Action Explainer Videos:
These videos use real people and settings to create a more personal and Emotional Connection with your audience. They are ideal for brand storytelling, sharing customer testimonials, and building trust. For example, a company could showcase its team and work environment to humanize the brand and build rapport.
Whiteboard Explainer Videos:
These videos feature hand-drawn illustrations on a whiteboard, often accompanied by a Voiceover explaining a concept or process. They are effective for simplifying complex ideas, particularly in B2B settings where you need to explain technical solutions or business strategies.
Motion Graphics Explainer Videos:
These videos use animated text, shapes, and graphics to create visually dynamic and engaging content. They are ideal for marketing campaigns, social media content, and capturing attention quickly. For instance, a company could use motion graphics to highlight key statistics or create a visually appealing product promo.
Crafting B2B Explainer Videos That Convert
Creating a compelling B2B explainer video requires a strategic approach that considers your target audience and business goals.
Understand Your Target Audience
Go beyond basic demographics.
Research their industry, job roles, pain points, and the decision-making process within their organizations.
This understanding will help you tailor the video's message and tone to resonate with their specific needs.
Clearly Articulate Your Value Proposition
Focus on the benefits your product or service offers to B2B customers.
Highlight how it solves their problems, increases efficiency, or improves their bottom line.
Avoid technical jargon and focus on clear, concise language that resonates with decision-makers.
Incorporate Industry Insights
Demonstrate your expertise and credibility by incorporating relevant industry data, statistics, and case studies.
This shows that you understand the challenges your target audience faces and have solutions tailored to their specific needs.
Craft a Compelling Call to Action
Guide viewers towards the desired action, whether it's visiting your website, requesting a demo, or downloading a white paper.
Make the call to action clear, concise, and easy to follow.
Choose a Professional Visual Style
Reflect your brand identity and resonate with B2B audiences by opting for a professional and sophisticated visual style.
Use high-quality graphics, animation, and footage that aligns with your brand guidelines and conveys a sense of expertise and trustworthiness.
Explainer Videos: Fueling Your Sales Funnel
Explainer videos can be strategically integrated into each stage of your marketing funnel to enhance engagement and drive conversions.
Awareness Stage:
Use short, Attention-Grabbing Videos on social media and other platforms to introduce your brand and product. Focus on piquing interest and building brand awareness. For example, a short video highlighting a common industry problem can attract viewers who are seeking solutions.
Consideration Stage:
Provide more in-depth information about your product or service on your website or landing pages. Address potential customer concerns and highlight key features and benefits. For instance, a video demonstrating how your software solves a specific problem can move prospects further down the funnel.
Decision Stage:
Showcase customer testimonials, case studies, and social proof to Build Trust and encourage conversions. Videos featuring satisfied customers sharing their positive experiences can be highly persuasive.
Action Stage:
Include a clear and Compelling Call to Action in your videos, guiding viewers to take the next step, such as requesting a demo, signing up for a free trial, or making a purchase.
By strategically integrating explainer videos throughout your marketing funnel, you can effectively guide potential customers from awareness to conversion.
Support Videos: Boost Engagement and Reduce Inquiries
Explainer videos can be a valuable asset for enhancing customer support and fostering engagement.
Product Tutorials:
Create videos that provide step-by-step guidance on how to use your product's features. This reduces the need for customer support inquiries and empowers users to get the most out of your product.
FAQ Videos:
Address common customer questions and concerns in short, informative videos. This provides quick and easy access to solutions, reducing frustration and improving customer satisfaction.
Onboarding Videos:
Welcome new customers with videos that introduce them to your product, its features, and how to get started. This helps them quickly understand the value of your product and reduces the learning curve. For example, a SaaS company could create a welcome video that shows new users how to navigate the platform and access key features.
Troubleshooting Videos:
Guide customers through common troubleshooting steps with clear and concise video tutorials. This empowers them to resolve minor issues independently, freeing up your support team to focus on more complex problems.
Crafting Captivating Explainer Stories
A captivating explainer video storyline is essential for engaging viewers and effectively communicating your message.
Start with a Strong Hook: Grab the viewer's attention within the first few seconds with a compelling question, a surprising statistic, or a relatable scenario. For example, you could start with a question like, Are you tired of spending hours on manual data entry?
Introduce the Problem: Clearly define the problem or challenge that your product or service solves. Make it relatable to your target audience and highlight the pain points they experience.
Present Your Solution: Showcase Your Product or service as the answer to the problem. Highlight its key features and benefits, demonstrating how it addresses the pain points you previously identified.
End with a Clear Call to Action: Guide viewers towards the desired action, such as visiting your website, signing up for a free trial, or contacting your sales team. Make the call to action clear, concise, and easy to follow.
By following this structure, you can create a compelling narrative that resonates with your audience and drives them to take action.
Building Trust with Video Storytelling
Explainer videos can be a powerful tool for building Brand Awareness and fostering trust with your target audience.
Brand Storytelling: Share your brand's story, values, and mission through engaging videos. This helps humanize your brand and create an emotional connection with your audience. For example, a company could create a video showcasing its humble beginnings and the passion that drives its work.
Customer Testimonials: Feature satisfied customers sharing their positive experiences with your product or service. This builds social proof and demonstrates the value you provide.
Case Studies: Present real-world examples of how your product or service has helped other businesses achieve their goals. This builds credibility and demonstrates your expertise.
Behind-the-Scenes Content: Offer a glimpse into your company culture, work environment, and the people behind your brand. This builds transparency and fosters trust. For instance, a company could create a video showcasing its team collaborating on a project or highlighting its commitment to sustainability.
Crafting Compelling Explainer Video Narratives
Problem-Solution:
This classic structure focuses on identifying a specific problem your target audience faces and presenting your product or service as the solution. It's a straightforward and effective approach for showcasing the value you offer.
Hero's Journey:
This narrative follows a character (often a representation of your target customer) as they face a challenge, discover your product or service, and ultimately achieve their goals. It's a compelling way to connect with viewers on an emotional level.
Storytelling:
Use a captivating story to Engage Viewers and convey your message. This could be a fictional narrative that illustrates the benefits of your product or a real-life customer success story.
Educational:
Focus on providing information and insights about a specific topic or concept related to your industry or product. This approach is ideal for building thought leadership and establishing your expertise.
Explainer Videos: A Customer Journey Powerhouse
Explainer videos can be strategically deployed at various touchpoints throughout the customer journey to enhance engagement and drive conversions.
Awareness: Introduce your brand and product to potential customers through Engaging Videos on social media, your website, and other platforms.
Consideration: Provide more detailed information about your product or service on product pages, landing pages, and email marketing campaigns. Address potential customer concerns and highlight key features and benefits. For example, a video comparing your product to competitors can help prospects make informed decisions.
Decision: Showcase customer testimonials, case studies, and social proof to build trust and encourage conversions. Videos featuring industry experts or thought leaders can also be highly persuasive.
Action:Include Clear Calls to Action in your videos, guiding viewers to take the next step, such as requesting a demo, signing up for a free trial, or making a purchase.
Retention: Use explainer videos to provide ongoing support and education to existing customers, improving customer satisfaction and retention. For instance, you could create videos showcasing new features or providing tips and tricks for using your product.
Advocacy: Encourage customer advocacy by creating videos that showcase the positive experiences of satisfied customers and encourage them to share their stories.
Turn Videos into Leads
Offer valuable explainer videos as lead magnets in exchange for contact information. For example, you could offer a free video tutorial on a relevant topic in exchange for an email address.
Include clear and compelling calls to action in your videos, guiding viewers to take the next step, such as filling out a form, requesting a demo, or making a purchase.
A/B Testing:
Experiment with different versions of your explainer videos to optimize their performance and maximize conversions. Test different headlines, visuals, and calls to action to see what resonates best with your audience.
Mastering Explainer Video Strategy
Thoroughly understand your target audience's needs, interests, and preferences. This will help you create videos that resonate with them and address their specific pain points.
Content Strategy:
Develop a content strategy that aligns with your marketing goals and target audience.
Create a video content calendar and plan videos that address different stages of the buyer's journey.
Video Production:
Invest in high-quality Video Production that is engaging and visually appealing.
Use professional equipment, lighting, and sound to create a polished and professional look.
Distribution:
Promote your explainer videos across multiple platforms, including your website, social media channels, email marketing campaigns, and relevant industry websites.
Analytics:
Track the performance of your explainer videos and make adjustments as needed.
Analyze metrics such as views, watch time, engagement, and conversions to optimize your video marketing efforts.
Case Study: GoDaddy's "GoDaddy's Guide to Building a Website" Video Series
Objective: Increase customer retention by providing valuable content and building trust.
Strategy: GoDaddy launched a series of explainer videos titled GoDaddy's Guide to Building a Website. These videos covered various aspects of website creation, from choosing a domain name to optimizing for search engines. The videos were distributed through GoDaddy's website, social media channels, and email marketing campaigns.
Results: The video series was a resounding success. GoDaddy saw a significant increase in customer engagement and retention.
Website traffic increased by 20% during the campaign.
Customer support inquiries decreased by 15%, indicating that the videos effectively answered common questions.
Customer satisfaction scores improved by 10%, demonstrating the positive impact of the educational content.
Key Takeaways: GoDaddy's success highlights the power of video content in building customer loyalty. By providing valuable information and addressing customer needs, GoDaddy was able to strengthen relationships and increase retention.
Case Study: Duolingo's "Learn a Language in 5 Minutes" Video Series
Objective: Empower customers with knowledge and encourage them to learn a new language through engaging and informative video content.
Strategy: Duolingo launched a series of short, educational videos titled Learn a Language in 5 Minutes. These videos covered various language learning topics, from basic grammar concepts to common phrases. The videos were distributed through Duolingo's website, social media channels, and YouTube.
Results: The video series was highly successful in engaging users and promoting language learning.
Duolingo's app downloads increased by 15% during the campaign.
User engagement on Duolingo's social media channels increased by 20%, indicating the videos' effectiveness in driving user interest.
Customer reviews of Duolingo highlighted the video series' helpfulness in making language learning more accessible and engaging.
Key Takeaways: Duolingo's Learn a Language in 5 Minutes video series effectively used video to provide valuable educational content and empower customers with knowledge. The series' success demonstrates the power of video in engaging users and promoting learning.
Case Study: HubSpot's "Video Email Marketing" Campaign
Objective:
Increase email open rates and click-through rates by incorporating video content into email marketing campaigns.
Strategy:
HubSpot launched a campaign that incorporated video content into their email marketing efforts. The campaign included a series of emails featuring short, engaging videos that highlighted key product features and benefits.
Results:
The Video Email Marketing campaign was highly successful in boosting email engagement.
Email open rates increased by 10% compared to previous campaigns without video content.
Click-through rates increased by 20%, demonstrating the effectiveness of video in driving user action.
Customer feedback indicated that the video content made the emails more engaging and informative.
Key Takeaways:
HubSpot's Video Email Marketing campaign effectively used video to increase email engagement and drive user action. The campaign's success demonstrates the power of video in enhancing email marketing effectiveness.
How online explainer video examples are curated?
We dove deep into online explainer videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic online explainer videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Value Proposition Examining the clarity and persuasiveness of the video's core message. 7.Educational Impact Determining how effectively the video simplifies complex information and educates the viewer. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, online explainer video examples 2024, n=14500 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
