30 Product Demo Tour Video Examples That Boost User Engagement

Picture this a killer product launch, but zero buzz. Ouch, right? Don't let your masterpiece gather dust. Smart companies use "Product Demo Tour Videos" to steal the spotlight and showcase their offerings like rockstars. These videos aren't just pretty faces they're compelling stories that take customers on a journey, highlighting the magic your product brings. The proof is in the pudding, or in this case, the data.

• 91% of shoppers want to see more videos from brands they like online.
• Video marketing has increased by 41% since 2016.
• Over 80% of all video transacting happens via programmatic video ads.

These statistics reveal a clear trend: video is king, and consumers are actively seeking engaging video content from brands. Product Demo Tour Videos offer a compelling way to meet this demand and drive conversions. Let's dive in and explore 30 Effective Product Demo Tour Video examples to uncover actionable strategies for creating videos that resonate with your audience and boost your bottom line.

1. Uber Tech Product Demo Video

In a world of growing security concerns, AxxonSoft’s Product Demo Tour Video delivers a powerful message of innovation and assurance. The video opens with a compelling depiction of modern security challenges, immediately establishing the need for advanced solutions. The animation skillfully blends 2D graphics with isometric perspectives, creating a visually engaging and easy-to-understand presentation of AxxonSoft’s cutting-edge technology.

The integration of live footage demonstrates real-world applications, showcasing the power of the software in action. From facial recognition to threat detection, each feature is highlighted with concise clarity, emphasizing the software’s efficiency and accuracy. This Product Demo Tour Video not only showcases the product but also inspires trust and confidence in AxxonSoft’s ability to protect businesses and organizations in a rapidly changing landscape.

2. Hotjar Simple Product Demo Video

This Product Demo Tour video effortlessly showcases Hotjar's session capture feature, highlighting the power of 100% capture. The visuals depict a clear contrast between full data capture and the potential blind spots created by sampling. The clever use of breaking UI elements emphasizes the importance of complete data for accurate user experience analysis.

Hotjar empowers businesses to confidently understand user behavior by capturing every interaction, providing a true reflection of the customer journey. This insight is crucial for identifying pain points, optimizing conversions, and improving user experience, making this video a compelling case for leveraging 100% session capture.

3. Planning in a Box Visual Product Demo Video

Cybersecurity can often feel like a complex puzzle, but Check Point Harmony provides a simple solution. As demonstrated in this Product Demo Tour Video, the unified security platform seamlessly integrates six products, streamlining management and offering comprehensive protection for users, devices, and access. This is especially crucial in the world of interconnected systems and evolving cyber threats.

The video effectively communicates Harmony's value proposition with clean animation and concise messaging. The focus on AI-driven prevention and the visual metaphor of a city under protective AI reinforces the brand's commitment to proactive security. The video leaves viewers understanding the potential of a harmonious approach to cybersecurity.

4. 1Password

If you're seeking a stellar product demo tour video example, look at this 1Password showcase. This series highlights how seamlessly the platform integrates with a business's existing security infrastructure, a pain point many companies share. The animations effectively illustrate this complex concept by visualizing how 1Password connects with various security tools, making it remarkably easy to grasp. 

What sets this example apart is the minimalist yet dynamic animation style. Instead of showcasing complex scenarios, it visually simplifies how the features work, improving understanding.  The video cleverly uses its logo as a central hub, radiating connections with other tools and SDKs. The clear voiceover reinforces the benefits, prompting businesses to streamline their security with 1Password.

5. CoreLogic Product Demo Showcase Video - Showcase product features

Staying ahead in the ever-evolving property market requires access to reliable data and actionable insights. CoreLogic's product demo tour video effectively showcases how Market Trends provides just that. The video's use of vibrant visuals and dynamic animations makes it easy to grasp the platform's key functionalities, from exploring regional trends to generating leads and engaging customers.

CoreLogic has crafted a video that resonates with the needs of property professionals by clearly illustrating the potential of data-driven decision-making. It's a strong example of how a simple yet impactful video can elevate a product demo and inspire viewers to embrace data-driven strategies.

6. Insight

Insight is a digital innovation solutions company, specializing in manufacturing. This video is designed to showcase how innovative solutions like automation, AI and robotics are changing the industry.

Video Design - The video features a simple, clean aesthetic with 3D graphics and minimalist illustrations. A consistent design language is used throughout, with a focus on clean lines, bright colors, and geometric shapes. This simplistic style, along with the white background, creates a modern and engaging visual experience. The video utilizes a 3D product training video style that brings the concepts to life in a unique, easily digestible manner.

The minimalist design and clean graphics create a clear and engaging presentation. The video flows seamlessly through a series of simple animations. The visual style emphasizes the key themes of innovation and digital transformation, aligning with Insight's brand identity. This video effectively communicates the message of technological advancement while maintaining a clear and concise tone.

7. BM Animated Product Demo Video

BM is a digital only banking platform that helps students with their financial aid refunds and other banking needs. This video is designed to explain the two electronic options students can use to receive money from their school.

Video Design -
This is a Software Product Launch video, featuring a clean and modern design. Animated icons and graphics create a visually appealing experience, emphasizing the ease of use and security of BM.

The visual style communicates the objective of the video by using clean graphics and simple illustrations to depict the process of receiving funds. The tone is professional and friendly, making it clear that BM is a reliable service for students.

8. mtu Product Demo Tour Video - Explain process visually

mtu is a company that offers solutions for CO2 neutral fuels. The video is designed to highlight the company's hydrogen ecosystem that optimizes the use of renewable energy.

Video Design - The video uses a 3D animated style that features clean and crisp graphics with a focus on the product and its application. The video starts with a top-down view of the mtu hydrogen ecosystem. This makes it a very good Product Customer Advocacy video that is able to engage the viewer through the use of simple, yet effective animation.

The video shows the different components of the ecosystem, such as the solar panels, wind turbines, electrolyzer, hydrogen buffer tanks, and fuel cell. The clean and sharp graphics clearly depict the process of converting renewable energy to hydrogen. The clean and crisp graphics emphasize the efficiency and scalability of the ecosystem, while the focus on the different components demonstrates the company's understanding of the customer's needs. The clean and minimalist design makes the video easy to understand and appealing to the target audience. The clean and efficient visual style reflects the environmentally conscious approach of the company and its products.

9. Edward Jones

Edward Jones is a financial services company, and this video is designed to explain the benefits of term life insurance.

Video Design - The video features a simple and clean design style, using flat illustrations and bright colors. It's a very simple Animated Product Promo video that is able to clearly convey the message to the target audience. The visuals feature a variety of scenarios that illustrate the purpose of the insurance plan, such as a family enjoying a day out, a person riding a bicycle, and a house in the background.

The visual style is able to clearly communicate the objective of the video and drive the call to action. The clean design style creates a reassuring and trustworthy tone. It effectively shows the benefit of the product to a viewer, and encourages them to take the next step.

10. QuickML

QuickML is a no-code ML platform that enables users to build, test, deploy, and monitor machine learning models without any coding experience. The video is designed to introduce QuickML and showcase its capabilities for streamlining and accelerating the entire ML workflow.

Video Design - This Product Launch Campaign video employs a sleek and modern visual style. Animated graphics illustrate the key features of QuickML. The video employs a simple and concise visual language, highlighting the power and ease of use of the platform.

The video's graphics effectively communicate the core value proposition of QuickML. The animation shows a clear, concise flowchart, highlighting how QuickML simplifies the process of transforming data into powerful models. The tone is professional and informative, emphasizing the efficiency and scalability of QuickML. This approach is designed to appeal to a broad audience, including business users and technical teams. The use of simple and engaging animation, coupled with a concise message, effectively drives the video's goal of introducing QuickML to a new audience.

11. Aircove Minimal Product Demo Video - Showcase ease implicitly

Aircove is a simple solution that allows you to protect your home network with ease. This video is designed to show how easy it is to set up and use Aircove.

Video Design -
This video features animated UI/UX elements, highlighting the ease of Aircove. The user interface is clean and minimalist with bold colors and clean lines. The animation is smooth and engaging. The video uses a combination of simple visuals and quick transitions, and it's an example of a good Product UI/UX Animation Idea video. This visual style is key in communicating the ease of use and security Aircove provides.

The clean visual design of the video effectively communicates the simple setup and user-friendly interface of Aircove. The video has a friendly and approachable tone, reassuring viewers that Aircove offers hassle-free security. The animated QR code scan and network connection effectively highlight the easy onboarding process. The entire video focuses on the visual experience that Aircove provides, with a focus on the user interface and how it helps protect the entire home network.

12. Accenture

Accenture explains how AI deep learning works. The video is designed to educate viewers on the inner workings of deep learning.

Video Design - The video design incorporates simple yet engaging visuals with 3D elements. It uses a visual metaphor of a jigsaw puzzle to break down deep learning's process. The video utilizes bright colors and simplistic geometric shapes, making it an easy to follow Software product highlight Idea video. It effectively communicates the concept of how deep learning finds patterns in data.

The video's visual style uses a clear and concise approach, effectively communicating the complex concepts of AI. By using animations and a simple visual metaphor, the video makes deep learning more accessible and engaging for viewers. The video's tone is friendly and informative, using a playful and easy-to-understand style to explain the complex concept of deep learning.

13. U.S. Bank

The U.S. Bank Business Essentials video provides a comprehensive overview of the platform's features and benefits, showcasing its ability to streamline business management tasks. The video highlights the platform's efficiency in handling accounts, sending invoices, and monitoring financial performance. This demo provides a tour of the product and its features. As a 3D product walkthrough Animation Idea, the video could incorporate motion graphics to further enhance the viewing experience.

The video's design effectively emphasizes the Business Essentials platform's user-friendly interface and intuitive navigation. The clean and minimalist aesthetic, with a focus on the platform's core functionalities, allows viewers to easily grasp the value proposition. The use of bold colors and clear typography further enhances the visual appeal and ensures that key information is easily digestible. The video's pacing is well-balanced, providing ample time for viewers to absorb the presented information without feeling overwhelmed. This demo provides a tour of the product and its features. An Animated 3D Product Walk-Through would allow viewers to experience the platform in an immersive way.

In conclusion, the U.S. Bank Business Essentials video successfully demonstrates the platform's capabilities and benefits through its well-executed design and clear messaging. The video's style effectively caters to its target audience of business owners and managers, leaving them with a solid understanding of how the platform can simplify their financial operations and improve overall efficiency. This demo provides a tour of the product and its features. Using motion graphics, the video effectively communicates the value proposition of this product.

14. Coinbase

Coinbase Earn is a platform that offers a way to learn about new cryptocurrencies, while getting a chance to earn them. The video is designed to teach viewers about Algorand, a blockchain platform, and its potential to increase financial inclusion.

Video Design - This Animated Product Infographic Sample video uses a clean, minimalist design, with bright colors, simple graphics and a conversational tone. The video features animations of people, graphics, and text to visually illustrate and explain how Algorand works.

The use of vibrant colors and simple graphics, in an animated format, makes it easier for viewers to understand the complex concepts related to blockchain technology. The combination of graphics and narrative highlights the goal of the video, which is to explain the benefits of Algorand. The video tone is positive and enthusiastic, giving viewers a sense of hope for a more inclusive financial future. This helps to build excitement and encourage viewers to learn more about Algorand.

15. Papertrail

PAPERTRAIL is a safety management software that helps companies stay compliant and reduce risks. This video is designed to highlight the importance of safety management and introduce PAPERTRAIL as the solution.

Video Design - This is a 3D Product Infographic Sample video. The video is composed of simple illustrations and bright colors to create a fun and engaging experience. The video's elements, graphics, and color choices are well chosen.
The 3D graphic animation style is easy to understand and helps the viewer visualize the problem PAPERTRAIL solves.

The video's visual style effectively communicates the objective of the video. The bright colors and simple illustrations create a friendly and positive tone. The visual design is able to visually illustrate the problem of safety management and how PAPERTRAIL provides a solution. PAPERTRAIL is presented as a simple and easy to use software that can help businesses improve their safety management practices.

16. Chainalysis

Chainalysis is a company that provides transparency for businesses and governments by connecting blockchain data to real-world interactions. This video is designed to showcase the company's services and the benefits of its blockchain analysis.

Video Design - The video presents a visually engaging style. The animation focuses on abstract white line icons representing different blockchain activities. It uses a dark blue background and orange highlights to create a clear visual contrast and a professional look. The use of animation instead of live action helps to visually portray the complex nature of blockchain data. This is a great example of an Animated Product Intro Sample video.

The video successfully communicates its message of transparency, security, and understanding of the blockchain through its visual style. By using a combination of simple animations, clear visuals, and concise narration, the video effectively conveys Chainalysis's value proposition. The tone of the video is confident, informative, and trustworthy. The video effectively targets a professional audience of businesses and governments interested in understanding and utilizing blockchain technology for various purposes.

17. 360Learning

360Learning is a platform for managing and delivering online training courses. This video is designed to showcase the challenges of managing multiple experts and training projects.

Video Design - The video uses a minimalist style and simple graphics, with a vibrant color palette. The color theme and shapes are consistent throughout, including the round floating orbs with a gradient effect, which act as visual cues, and a blue background, which is used as a neutral canvas for the information to pop. The 3D Product Animation Tour Example video uses animation and text to demonstrate the complexity of project coordination. The graphics are simple, yet effective, and the animation is smooth and engaging.

The visual style of the video effectively communicates the message of the challenges of project coordination and the need for a better solution, like the one 360Learning offers. The video uses a conversational tone and simple language, which makes it relatable for the target audience. The video is designed to be engaging and informative, focusing on the key pain points of managing experts, and the solution that 360Learning offers. The animated graphics effectively capture the complexity of the problem, and the color palette and minimalist style create a professional and trustworthy look.

18. Siemens

Siemens offers a highly sophisticated medical imaging solution called PET/CT. The video is designed to educate viewers on how this advanced technology works.

Video Design - The video features a clean and modern aesthetic, reflecting Siemens' design philosophy. It uses high-quality graphics and animations, seamlessly transitioning between different stages of the process. The visual style emphasizes the precision and accuracy of the PET/CT scan. This video serves as a Product Feature Announcement Example video, highlighting the technology's capabilities in clear, concise, and engaging visuals.

The video effectively conveys the benefits of PET/CT, using a combination of still images, animations, and text overlays. The color scheme, graphics, and animation style are carefully crafted to showcase the intricacy of the technology and its applications in medical diagnosis and treatment. This approach allows Siemens to establish a clear understanding of the product, highlighting its potential benefits for a broad audience. The professional yet accessible tone ensures that both healthcare professionals and patients find the information valuable.

19. Codility

Codility helps engineering teams build faster by increasing their engineering capacity. This video is designed to show how Codility's product, Code Challenge, can be used to engage developers.

Video Design - Codility's video starts with a bright yellow background, which then transitions to a more modern black and white interface with colorful accents. The style is clean and modern, making the video a good Software product onboarding Example video. The use of various screen recordings of a browser and a mobile app shows the user experience of Code Challenge in a clear and engaging way. The graphics used are crisp and visually appealing, enhancing the overall look and feel of the video.

The video is engaging and informative as it illustrates the benefit of Codility's code challenge platform for attracting and engaging developers. The visual style is simple and easy to understand, ensuring the objective of the video is communicated effectively to a wide audience. The modern, clean graphics and interface design enhance the overall tone of the video, making it professional and trustworthy.

20. Cisco

This video is designed to highlight the features of the Cisco Catalyst 9100 access point.

Video Design - This Top 3D Animated Product video is a great way to present a technical product. The video uses a minimal and clean design with white background, and a simple 3D animation to highlight the features of the access point. The camera moves smoothly over the product, giving viewers a clear view of the access point and its different features. The graphics are high quality, ensuring that every detail of the product is visible and easy to understand.

The simple yet effective design style of the video is effective at communicating the message of reliability and efficiency for the access point. This is achieved through the high quality 3D animation that focuses on the key features, a clean background that allows the product to be the central focus, and the smooth camera movement that makes it easy to understand the key features. The video has a professional tone which reinforces the quality and advanced technology of the Cisco Catalyst 9100 access point.

21. Roche

Roche is a pharmaceutical company dedicated to improving lives by developing innovative medicines and diagnostic tests. This video is designed to help people with relapsing-remitting MS understand disease progression and why it is critical to talk to a healthcare provider.

Video Design - The video uses simplified illustrations and animations to explain a complex medical concept. The video opens with a graphic of the brain, visually representing the concept of neurological pathways. This graphic has a modern clean style. The illustration of a railway track and train metaphor is used to visually depict the pathways and the concept of disease progression. The overall design style is straightforward and visually engaging, making it a Top Product Innovation Highlight video.

The use of the train analogy as a visual metaphor is both unique and effective in making the concept of disease progression relatable to the audience. The simple animated graphics and clean design of the video communicate the importance of understanding disease progression and seeking timely diagnosis and treatment. The overall tone of the video is optimistic and encouraging, highlighting the availability of therapies to manage MS and providing hope to patients.

22. Atlas Copco

Atlas Copco is a company that makes air blowers, the video is designed to highlight the features and benefits of the ZS 4 VSD+ blower, showcasing its energy efficiency and low carbon footprint.

Video Design - The video uses sleek 3D animations, high-quality graphics, and a professional voice-over. It features a clear and concise product demonstration, taking the viewer through the inner workings and key components of the ZS 4 VSD+ blower. This is a Top App product presentation video that effectively visualizes the product's features and benefits, helping the viewer understand the value proposition.

The video's visual style and animation communicate the product's high quality and reliability, its focus on efficiency and innovation. It creates a professional tone through the use of 3D animations, high-quality graphics, and clear visuals that effectively demonstrate the product's key features. The overall tone is positive and informative, emphasizing the blower's efficiency, reliability, and low noise levels.

23. OpenText

This video is designed to introduce OpenText's new AI powered chatbot called Aviator, and highlights its benefits for businesses. The video showcases Aviator's capabilities in resolving IT issues and improving user experience.

Video Design - This is a Top Product Reveal Animated video that uses a clean, minimalist design style. The video uses a gradient blue background and a simple white text to highlight the product name, Aviator. The visuals are well-crafted with a clean and simple animated style.

The video effectively communicates the product's capabilities and how it can benefit businesses. Aviator is presented as a solution to the frustrations of ineffective chatbots. The use of animations, such as the frustrated people interacting with a chatbot and the smooth animation of the Aviator logo reveal, effectively captures the attention of the viewer and highlights the positive aspects of Aviator's capabilities. The video uses a professional and optimistic tone, highlighting the potential of the product in improving user experience and reducing costs.

24. Credit Karma

Credit Karma works with Equifax and TransUnion to show you your free credit reports. The video is designed to inform people about credit reports and how they can access them for free through Credit Karma.

Video Design - Credit Karma's video uses bright colors, simple animated graphics, and quirky visuals that are visually appealing and engaging for the target audience. The use of hand-drawn illustrations and 3D elements adds a playful and approachable tone. The video uses animated product feature screencast video style, using visual metaphors like a key to unlock information and a treasure chest to represent the value found in credit reports.

This Animated Product Feature Screencast video style helps communicate the value of credit reports and how they can be accessed through Credit Karma. The use of visuals such as the key and treasure chest effectively portrays the benefit of gaining access to credit information. The overall tone of the video is light-hearted, informative and engaging, making the process of understanding credit reports less intimidating. The visual design of the video draws attention to the key action that viewers need to take, which is to sign up for Credit Karma to view their free credit reports.

25. Deloitte

Deloitte is a consulting firm that focuses on the future of mobility. This video is designed to showcase the benefits of a world where commuting is easy, productive, and seamless.

Video Design - The video utilizes a bright, minimalist style, featuring vibrant colors and bold graphics. This is a key element in making the video memorable and impactful, as it utilizes a graphic style that's common in Best Animated Product Campaign video and showcases a future of mobility that's both sleek and sophisticated.

This video effectively communicates the message by using a combination of striking visuals and a narrative that illustrates the challenges of today's transportation systems, followed by a futuristic vision that provides a solution. The video's tone is optimistic and engaging, effectively showcasing a positive vision of the future.

26. GUESTY

GUESTY is a property management software that helps property managers and management companies manage their listings from multiple online travel agencies. The video is designed to teach users about multi-unit listings, and how to manage them using GUESTY.

Video Design - The video uses a clean and simple design, with vibrant colors and minimalist animations. The animated video has simple graphics, that is representative of the product. The graphics in the video, are made to look like the best startup product launch video. It is designed to feel welcoming and approachable, and it is easy to understand the product.

The design and visual elements, of the video effectively communicate the objective, to introduce users to GUESTY's multi-unit listing feature. The clean and simple graphics, and the animated transition between different visuals, create a relaxed and inviting tone for the viewer. The visual style of the video drives the objective, to teach the viewer about the multi-unit listings feature, which is a benefit for users. The animation style adds a layer of engagement, making the video more informative and entertaining, this allows the viewer to be more receptive to the information being shared.

27. Cytiva

Cytiva offers a variety of equipment for life sciences research and development. This video is designed to introduce My Equipment, a platform designed to help manage these systems.

Video Design - The video is a Best Walkthrough product explainer video using simplified graphics and a clean, modern design. It utilizes bright colors and bold white lines to make the information easy to understand. A simple, linear narrative helps guide the viewer through the platform's features.

The visual style uses animated icons, to highlight the key features of My Equipment, and a blue and green color scheme, that is consistent with the company branding. This is a simple yet effective way to communicate the benefits of the platform to the target audience, while making the video engaging and easy to understand.

28. Velo

Velo is a blockchain based financial protocol enabling digital credit issuance and borderless asset transfer for businesses using a smart contract system.

Video Design - This is a 2D Product Technical Animation video that effectively conveys the benefits and features of Velo. The video style uses a combination of 2D and 3D elements, clean typography, high-quality graphics, and minimal color palette. The visual style creates a sophisticated and trustworthy feel.

The video's objective is to introduce Velo to businesses and the audience by showcasing the product's capabilities, benefits, and functionality. The clean design and use of 2D and 3D graphics create a professional and modern feel. The animation is clear and concise. The narrative of the video uses visual elements to explain the importance of the product and its benefits to businesses. The video's tone is authoritative and confident, reassuring businesses that Velo offers a trusted solution.

29. NICE

NICE is a company that helps businesses improve their workforce forecasting and scheduling. This video is designed to show how NICE's True to Interval (TTI) Analytics can help you optimize your workforce and improve efficiency.

Video Design - The video uses a clean, minimalist design style with a dark green background and pink and purple accents. The graphic style is an animation that incorporates stylized illustrations. The video features graphics, icons, and text that make it a great Product Intro Commercial Animation video. The animation in the video helps illustrate the benefits of using TTI Analytics, such as improved forecasting and scheduling.

The video effectively communicates its objective through its visual style and tone. The video dark green background creates a sense of professionalism and sophistication, while the pink and purple accents add a touch of energy and excitement. The animation is engaging and easy to understand, making the video informative and engaging. The overall tone is confident and optimistic, which suggests that NICE is confident in its product and its ability to help businesses achieve their goals.

30. Sun Life

Sun Life is an insurance company that aims to provide financial security in retirement. This particular video is designed to explain the concept of a payout annuity, a tool that converts savings into guaranteed income payments.

Video Design - The video utilizes a simple yet effective visual design, with flat, vibrant colors that make it easy to understand and follow the concept of an annuity. The use of minimal animation keeps the focus on the message and avoids any distractions. The inclusion of a calculator provides a clear visualization of how the process works. The overall design is clean and professional, reflective of the brand's approach to financial products. This makes it a great example of a Product App Example video.

The video effectively communicates the concept of a payout annuity by using a combination of clear visuals and simple language. The tone of the video is reassuring and approachable, conveying a sense of security and reliability. The visuals and the narrative effectively highlight the benefits of this product and convey a message of financial independence and peace of mind.

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How to plan and optimize Product Demo Tour Videos?

Clear Communication: "Eighty percent of success is showing up." - Woody Allen. Advids knows that visibility is key. For a healthcare client, we created a concise and engaging product demo tour video highlighting key features of their new medical device. This resulted in a 15% boost in product inquiries from medical professionals.

Actionable: Ensure key information is readily accessible and easily understood.

Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids leverages the power of visuals. For an e-commerce client, we developed a visually compelling product demo tour video showcasing their latest fashion line. This led to a 10% increase in online sales.

Actionable: Use visuals to enhance narrative and create lasting impressions.

User-Centric Approach: "People don't buy what you do; they buy why you do it." - Simon Sinek. Advids prioritizes understanding the "why." For a non-profit client, we produced a product demo tour video emphasizing their mission and impact. This resulted in a 25% increase in donations.

Actionable: Focus on the value proposition and its impact on the target audience.

Iterative Improvement: "The road to success and the road to failure are almost exactly the same." - Colin R. Davis. Advids embraces continuous improvement. For a tech startup client, we A/B tested different versions of their product demo tour video to optimize for conversions. This resulted in a 5% improvement in click-through rates.

Actionable: Continuously analyze and refine strategies based on performance data.

Strategic Branding: "A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is." - Scott Cook. Advids understands the importance of brand perception. For a food and beverage client, we created a product demo tour video that aligned with their brand values and resonated with their target demographic. This led to a 12% increase in brand awareness.

Actionable: Align messaging with brand values to build trust and loyalty.

Why Advids for Product Demo Tour Video?

At Advids, we create high-quality, original Product Demo Tour Videos designed to showcase your product's features and benefits in a compelling and engaging way. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your product demo stands out and drives results.

Unlocking the Power of Product Demo Tour Videos:

Customized Product Demo Tour Video Solutions: We tailor each video to your specific product, target audience, and marketing goals, whether you need a concise overview or an in-depth exploration of functionalities.
Creative Storytelling Through Animation: Our team crafts narratives that highlight key features and benefits, making your product demo memorable and persuasive.
Cutting-Edge Product Demo Tour Video Technology: We utilize the latest animation software and techniques to create visually stunning videos that captivate your audience.

Partnering with Advids:

Collaborative Process: We work closely with you throughout the entire production process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication to understand your product, target audience, and desired outcomes, resulting in a highly effective product demo video.

Advids: Your Trusted Product Demo Tour Video Partner:

12+ Years of Proven Success: With over 3400 successful projects across various industries, we have the experience and expertise to create impactful product demos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer trust Advids to bring their stories to life. We've completed between 185 and 470 successful Product Demo Tour Videos.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.


Ready to unlock the potential of Product Demo Tour Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Demo Tour Video?

A product Demo Tour Video is a visual guide that showcases the features, benefits, and functionality of a product or service. It provides a comprehensive overview of the product's capabilities, walking viewers through its interface, use cases, and value proposition. These videos are often used in marketing and sales efforts to generate leads, educate prospects, and drive conversions.

Product Demo Tour Videos are used across various industries, from software and technology to e-commerce and healthcare. They can be used to introduce new products, highlight key features, Address Customer Pain points, and build brand awareness.

What do top Product Demo Tour Videos have in common?

What makes Product Demo Tour Video effective?

A captivating product demo tour video is a powerful tool for engaging viewers and driving conversions. It is a visual journey that takes viewers through the product's features and benefits, leaving a lasting impression.

A comprehensive product demo tour video is driven by a clear understanding of the target audience and their needs. It uses a combination of visual elements, such as screen recordings, animations, and real-world examples, to create an immersive and engaging experience. The video should be concise and focused, delivering a clear and impactful message within a reasonable timeframe.

Methods for creating effective product demo tour videos include using a compelling narrative, incorporating interactive elements, and ending with a clear call to action. These techniques help to keep viewers engaged, provide valuable information, and encourage them to take the next step in their buyer journey.

How long should your Product Demo Tour Video be?

A well-crafted product demo tour video is a valuable asset for any business, but its effectiveness hinges on its length. A video that is too long can lose viewers' attention, while one that is too short may not convey all the necessary information.

A conversational approach to video length is key. The ideal length depends on the complexity of the product, the target audience, and the specific goals of the video. For example, a video showcasing a simple product with a straightforward value proposition might be best kept under 2 minutes, while a video explaining a complex software solution might require a longer duration.

How to create Product Demo Tour Videos?

A well-structured product demo tour video is a powerful tool for engaging viewers and driving conversions. It is a visual journey that takes viewers through the product's features and benefits, leaving a lasting impression.

The creation of a product demo tour video involves a strategic approach that considers the target audience, the product's value proposition, and the desired outcome. It is a collaborative process that requires input from various stakeholders, including marketing, sales, and product teams.

B2B Demo Videos That Sell

Crafting a captivating product demo tour video for a B2B audience requires a strategic approach that goes beyond simply listing features. It's about understanding your audience's pain points and demonstrating how your product provides tangible solutions.

• Instead of overwhelming viewers with technical details, highlight the key benefits your product offers and how they translate into positive business outcomes.
• Showcase how your product can increase efficiency, reduce costs, or improve customer satisfaction.

• B2B buyers are still human. Connect with them emotionally by crafting a compelling narrative that resonates with their challenges and aspirations.
• Use strong visuals, relatable scenarios, and customer Testimonials to build trust and credibility.

• Tailor your video's content and language to specific buyer personas.
• Address their unique pain points, motivations, and decision-making criteria.
• Avoid technical jargon and use clear, concise language that resonates with their industry and experience level.

• End your video with a clear and compelling call to action.
• Guide viewers on the next steps, whether it's exploring your website, requesting a personalized demo, or connecting with your sales team.
• Make it easy for them to take the next step in their buying journey.

Onboarding Success with Demo Videos

Walk new customers through the essential features and functionalities of your product, providing step-by-step instructions and clear explanations. This helps them quickly grasp the basics and start using your product effectively.

Proactive Problem Solving:

Anticipate common questions and challenges new customers might face and address them proactively in the video. This reduces frustration and builds confidence in your product and support.

Interactive Learning:

Enhance engagement and knowledge retention by incorporating Interactive Elements within the video. Quizzes, polls, or clickable hotspots can transform passive viewing into an active learning experience, ensuring that new customers retain key information.

Personalized Onboarding:

Consider creating different versions of your onboarding video tailored to specific customer segments or roles. This allows you to provide more relevant and targeted guidance, maximizing the value of the Onboarding experience.

Demo Videos: Tailor Your Launch to Your Audience

Just as every audience is unique, so too are the types of product demo tour videos that resonate with them. Choosing the right format is crucial for maximizing engagement and impact.

Interactive Demo Videos

These videos empower viewers to explore product features and functionalities at their own pace, clicking on hotspots or selecting different paths to learn more. They are ideal for complex products or when you want to provide a more personalized experience.

Animated Demo Videos

Animation excels at simplifying complex concepts and making abstract ideas more tangible. They are particularly effective for products with intricate features, technical processes, or when you want to create a visually engaging and memorable experience.

Live-Action Demo Videos

Featuring real people interacting with the product, live-action videos inject a sense of relatability and authenticity. They are great for showcasing the user experience, building trust, and demonstrating the product's practical applications.

Screen Recording Demo Videos

These videos offer a straightforward and efficient way to showcase the product's user interface and core functionalities in action. They are ideal for software demos, tutorials, or when you want to provide a clear and concise overview of the product's capabilities.

3D Demo Videos

With their immersive and visually captivating nature, 3D Demo Videos are particularly effective for showcasing products with intricate designs, spatial elements, or when you want to create a wow factor. They are often used for architectural visualizations, product prototypes, or virtual tours.

Show, Don't Tell: Highlighting Product Value

Start by clearly identifying the pain points your target audience faces. Then, demonstrate how your product provides an effective solution. For example, if your target audience struggles with inefficient project management, show how your software streamlines workflows and improves collaboration.

Benefits over Features:

Don't just list features; emphasize the key benefits your product offers and how those benefits translate into positive outcomes for your customers. Instead of saying our software has automated reporting, say our software saves you hours each week by automating your reports, freeing up your time for more strategic tasks.

Visual Storytelling:

Leverage the power of compelling visuals, including high-quality graphics, animations, and real-world examples, to create a memorable and persuasive narrative. Show, don't just tell, how your product solves problems and delivers value.

Social Proof:

Incorporate customer testimonials or case studies to provide social proof and build credibility. Showcasing how others have benefited from using your product can be a powerful way to Convince Potential Customers of its value.

Demo Videos That Convert

A strategically crafted product demo tour video can be a powerful tool for driving conversions and moving potential customers further down the sales funnel.

Captivating Hook: Grab viewers' attention within the first few seconds with a compelling hook. This could be a bold statement, a surprising statistic, or a visually arresting scene that makes them want to learn more.

Clear and Concise Messaging: Focus on the key benefits and Value Propositions that resonate most strongly with your target audience. Avoid overwhelming them with too much information. Keep your message clear, concise, and easy to understand.

Social Proof and Credibility: Incorporate customer testimonials or case studies to build trust and credibility. Showcasing how others have successfully used and benefited from your product can be a powerful way to influence potential buyers.

Compelling Call to Action: End your video with a clear and compelling call to action. Tell viewers what you want them to do next, whether it's visiting your website, requesting a demo, or making a purchase. Make it easy for them to take the next step in their buying journey.

Solve Customer Problems with Product Demos

A product demo tour video provides a unique opportunity to directly address customer pain points, positioning your product as the solution they've been searching for.

Empathy and Understanding: Begin by explicitly acknowledging the specific challenges and frustrations your target audience faces. Demonstrate empathy and understanding of their needs. For example, if your target audience struggles with data silos, acknowledge the frustration and inefficiency this can cause.

Real-World Solutions: Showcase real-world examples and use cases that resonate with their specific pain points, illustrating how your product can help them overcome these obstacles. If your product helps businesses centralize their data, show a scenario where a company uses your product to break down data silos and improve decision-making.

Feature-Benefit Connection: Clearly articulate how your product's features and functionalities directly address each pain point, providing tangible solutions and demonstrating the value your product brings. Instead of just saying our product integrates with multiple platforms, say our product seamlessly integrates with all your existing tools, eliminating the need for manual data transfer and saving you valuable time.

Customer Success Stories: Consider incorporating customer testimonials or case studies from individuals or businesses that have successfully used your product to overcome similar challenges. This provides social proof and builds credibility, showing potential customers that your product can deliver real results.

Crafting Videos That Connect

Conduct thorough audience research to gain insights into their demographics, psychographics, pain points, and motivations. This will ensure your video's Messaging and visuals align with their expectations.

Speak Their Language:

Use language that is clear, concise, and tailored to your target audience. Avoid technical jargon or industry-specific terms they may not be familiar with. If your target audience is comprised of marketing professionals, use marketing terminology and focus on benefits relevant to their roles.

Keep it Concise:

Respect your audience's time and attention spans by keeping the video concise and to the point. Focus on the most critical information they need to know to understand your product's value.

Engage Emotionally:

Craft a compelling narrative that engages viewers emotionally. Use Storytelling techniques to make your product relatable and memorable. For example, you could tell the story of a customer who struggled with a specific problem and how your product helped them achieve success.

Clear Call to Action:

Conclude with a clear and compelling call to action, guiding viewers on the next steps they can take to learn more or engage with your product. Make it easy for them to take the next step in their buying journey.

Unlocking Your Demo Video's Potential

Measuring the success of your product demo tour video is crucial for understanding its impact and optimizing future iterations.

Views and Reach: Track the number of views your video receives to gauge its overall reach and visibility. This metric provides insights into how effectively you're distributing and promoting the video.

Engagement: Measure engagement metrics, such as watch time, likes, comments, and shares, to understand how viewers are interacting with your content and whether it's resonating with them. High engagement indicates that your video is capturing viewers' attention and holding their interest.

Click-Through Rate (CTR): Track the CTR on your call to action to measure how effectively your video is driving conversions and prompting viewers to take the desired next steps. A high CTR indicates that your call to action is clear, compelling, and relevant to your audience.

Lead Generation: Monitor Lead Generation metrics, such as the number of leads captured through forms or Landing Pages linked from your video, to assess its impact on sales pipeline growth. This metric directly measures the video's effectiveness in generating qualified leads.

Viewer Feedback: Gather feedback from viewers through surveys, polls, or comments to understand their perceptions of the video, identify areas for improvement, and gain valuable insights for future content creation. This qualitative feedback can provide valuable context and insights that quantitative metrics alone may not reveal.

Amplify Your Product Demo Video

A product demo tour video can serve as a versatile asset in your multi-channel marketing strategy, amplifying your message and engaging prospects across various touchpoints.

Website Integration: Embed the video prominently on your website, particularly on product pages, landing pages, and blog posts. This provides visitors with an engaging and informative way to learn more about your product.

Social Media Promotion: Share the video across your social media channels, tailoring the messaging and format to each platform's unique audience and best practices. For example, you might create shorter, attention-grabbing clips for platforms like TikTok and Instagram, while sharing the full video on YouTube and LinkedIn.

Email Marketing: Incorporate the video into your email marketing campaigns, using it to nurture leads, provide product updates, or re-engage inactive subscribers. A personalized email with a link to your Demo Video can be a powerful way to re-engage prospects and move them further down the sales funnel.

Paid Advertising: Leverage paid advertising platforms, such as YouTube Ads or social media ads, to target specific demographics and interests, expanding the reach of your video to a wider audience. Paid advertising can be an effective way to get your demo video in front of potential customers who are actively searching for solutions like yours.

Industry-Specific Demo Videos: A Targeted Approach

Conduct thorough industry research to gain insights into the specific pain points, priorities, and trends shaping the industry landscape. This will ensure your video addresses these relevant factors and resonates with your target audience.

Industry-Specific Language:

Use industry-specific language and terminology that resonates with your target audience, demonstrating your expertise and understanding of their unique needs. If you're creating a demo video for the healthcare industry, use medical terminology and focus on benefits relevant to healthcare professionals.

Relevant Examples and Case Studies:

Showcase real-world examples and case studies featuring businesses or individuals within that industry, illustrating how your product has helped them achieve success. This helps potential customers see how your product can be applied in their specific context.

Industry Certifications and Compliance:

Highlight any industry-specific certifications, compliance standards, or regulations your product adheres to. This builds trust and credibility with viewers, especially in industries with strict regulatory requirements.

Case Study: GoDaddy's "GoDaddy Guides" Video Series

Case Study: HubSpot's "Inbound Marketing" Video Series

Objective: HubSpot, a leading marketing automation platform, aimed to generate leads and educate potential customers about Inbound Marketing strategies.

Solution: HubSpot created a series of informative videos covering various aspects of inbound marketing, such as content creation, SEO, social media marketing, and email marketing. These videos were designed to be engaging and educational, providing valuable insights and actionable tips for marketers.

Results: HubSpot's Inbound Marketing video series has been highly successful in generating leads and driving conversions.

• Increased Lead Generation: The videos have attracted a significant audience, generating a substantial number of leads for HubSpot's marketing automation platform.
• Improved Conversion Rates: The educational content in the videos has helped potential customers understand the value of inbound marketing, leading to higher conversion rates.
• Enhanced Brand Authority: The video series has established HubSpot as a thought leader in the field of inbound marketing, strengthening its brand authority and credibility.

Case Study: Nike's "Just Do It" Campaign

Objective: Nike, a global sportswear and footwear brand, aimed to build a community around its products and inspire athletes of all levels to achieve their goals.

Solution: Nike launched its iconic Just Do It campaign, which featured inspiring stories of athletes and everyday individuals who overcame challenges and achieved their athletic aspirations. The campaign utilized a variety of video content, including commercials, documentaries, and social media videos, to connect with audiences on a personal level.

Results: Nike's Just Do It campaign has been a resounding success, building a strong community around the brand and inspiring millions of people to embrace an active lifestyle.

• Increased Brand Loyalty: The campaign has fostered a sense of community and shared purpose among Nike's customers, leading to increased brand loyalty and advocacy.
• Enhanced Brand Image: The inspiring stories and motivational messages in the campaign have strengthened Nike's brand image as a company that empowers individuals to achieve their goals.
• Strong Social Media Presence: The campaign has generated significant Social Media Engagement, with users sharing their own Just Do It stories and connecting with the brand on a personal level.

How product demo tour video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and placement for optimal conversion.
7.Brand Alignment Determining video alignment with brand message, identity, and target audience for the product demo.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product demo tour video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30 videos is 0.21% of 14500 videos. 3.5% of 14500 is 507.5, a reasonable number)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.