30 Product Training Video Examples That Captivate And Convert

Picture this a killer product launch, but crickets. Sound familiar? It's like talking to a brick wall when customers just don't grasp your brilliance. But don't throw in the towel just yet! Savvy brands are quietly leveraging a game-changer product training videos. They're the key to unlocking customer "aha!" moments and driving real engagement. Don't just take our word for it the numbers don't lie.

• 62% of consumers have watched video content to learn about a brand or product.
• 45% of companies want to create more product videos to showcase their products and expertise in 2024.
• 18.4% of marketers say generating leads is their main goal with video content.

These stats reveal a powerful trend: video is king, especially when it comes to product education. Product training videos bridge the gap between confusion and clarity, transforming potential customers into brand advocates. Let's dive in and explore 30 Inspiring Product Training Video examples to unlock actionable strategies for boosting your own video marketing success.

1. GEICO Simple Product Training Video - Explain coverage clearly

In the crowded insurance market, GEICO triumphs with a brilliantly humorous explainer video. The whimsical 2D animation and catchy music grab attention from the start, making a typically dry subject surprisingly enjoyable. The simple, yet effective visuals bring abstract insurance concepts to life, demonstrating GEICO's commitment to clear communication.

This Product Training Video masterfully explains the nuances of comprehensive coverage, guiding viewers through scenarios like vandalism, natural disasters, and even encounters with mythical creatures. By using humor and relatable imagery, GEICO effectively demystifies insurance jargon, empowering viewers to make informed decisions about their coverage.

2. Deloitte 2D Product Training Video - Showcase future implicitly

This product training video seamlessly blends futuristic visuals with insightful data to present a compelling narrative about the future of mobility. From the initial scene of urban congestion to the final glimpse of a streamlined transportation ecosystem, the video highlights the potential for transformative change.

The intuitive UI of the smartwatch and the fleet management dashboard demonstrates the practicality of the solutions presented. This video is a brilliant example of how to use animation to not only inform but also to inspire action and drive innovation in the mobility space.

3. GUESTY Product Training Demo Video - Showcase platform implicitly

The Guesty Product Training Video effectively communicates the platform's multi-unit management capabilities. Utilizing a clean visual style, the video clearly explains the concepts of multi-units and sub-units. This approach simplifies the understanding of complex features.

The video's strength lies in its ability to demonstrate Guesty's intuitive interface. It enables property managers to navigate between sub-units, manage settings, and optimize bookings efficiently. This demonstration encourages property management businesses to explore similar video strategies for effective product training and outreach.

4. HP Minimal Product Training Video

This Product Training Video cleverly uses a minimal aesthetic with just two main colors, white and purple, coupled with clean 2D animations to clearly communicate the benefits of HP Instant Ink. The service is explained efficiently, starting with the value proposition of paying per page rather than buying expensive cartridges.

What truly sets this explainer video apart is its focus on giving customers peace of mind. It's about never running out, saving money, and simplifying printing tasks. HP has clearly understood that convenience is key, and they have captured this brilliantly in their Product Training Video.

5. Immigration New Zealand Informative Product Training Video

Navigating visa applications can be daunting, but New Zealand Immigration simplifies the process with this effective Product Training Video. Engaging 2D animation combined with a soothing color palette expertly guides viewers through the online application process. A subtle yet catchy musical score enhances the message.

The video focuses on the convenience of applying from anywhere, anytime, streamlining the experience. Clear instructions, accompanied by visuals of required documents, alleviate confusion. New Zealand Immigration emphasizes their commitment to providing a user-friendly and efficient system for all applicants.

6. U.S. Bank

This is a technical product tour video for training, designed to introduce users to the features and benefits of a virtual credit card solution for businesses. The video uses a simple and engaging design, utilizing bright, clear colors and illustrations to highlight important steps in the process.

Video Design - The design style emphasizes user-friendliness, creating a comfortable environment for viewers to learn and understand the features. The video uses clear and concise language, with a direct and informative tone, making it an effective training tool.

The visual style successfully communicates its objective by showcasing the user interface in a clear and straightforward manner. Simple animations and clear graphics make the information accessible and easy to understand, encouraging viewers to learn more about the product and how it can help their business. This video's tone is both professional and friendly, building trust in the product while highlighting the ease of use.

7. Bio-Rad Explainer Product Training Video

Bio-Rad is a company that helps couples understand thalassemia and its impact. The video is designed to encourage couples to include thalassemia screening as part of their family planning and antenatal profile.

Video Design - The video uses a Product Training Video style with bold green text on a white background. This is visually engaging and clear. Animated graphics are used to represent various stages of the story and are simple yet effective.

The overall visual design is clean and engaging. The bright colors and simple animation are appealing to the target audience. The use of the “Product Training Video” style in this video successfully drives the video goal of educating the audience about thalassemia. The video tone is informative and serious, ensuring the message about the severity of the condition is clearly understood.

8. Diligent Animated Motion Product Video

This video is a powerful tool for showcasing the importance of ESG and sustainability initiatives. It uses a minimalist design style, with white backgrounds and red graphics, which is instantly recognizable as the brand's aesthetic. The design is simple yet impactful, with sharp lines and bold graphics, creating a high-quality, clean visual appeal.

Video Design - The video's visuals are easy to follow, making it an excellent Product Training Video for New Features. The animation is well-paced, smooth, and appealing. The video uses a consistent visual style throughout, effectively communicating the message by highlighting the need for taking action on ESG initiatives, creating a sense of urgency.

The overall tone is professional, concise, and encouraging, highlighting the positive impact that ESG initiatives can have on companies. This video is a great example of how to use a minimalist design style to create a powerful and engaging video.

9. EQT Creative Product Video

EQT provides software and services to the entertainment production industry. The video is designed to communicate the brand and its services to potential employees, portfolio companies, business partners, and shareholders.

Product Training Video for Onboarding - This video uses a simple, cartoonish aesthetic with bold colors and shapes, making it easily digestible and engaging for its intended audience. The video uses a mixture of illustrations, animations, and text to explain the complex world of entertainment production.

The visuals are vibrant and playful but also professional and informative, creating a positive and energetic tone. The use of bold colors and eye-catching graphics, combined with a clear and concise narrative, makes the video a great tool for training and education.

10. Capgemini

Capgemini and Red Hat are providing cloud automation tools. The video is designed to simplify cloud-native app migration.

Video Design - This Product Training Video uses vivid color combinations, a clean and simple visual design, and an engaging narrative to explain the benefits of automation. The video uses a combination of animated graphics and a clear voice-over to explain cloud automation. It shows the complexities of cloud-native app migration in a simplistic and easy-to-understand way.

The video's design successfully communicates the idea that Capgemini and Red Hat's tools are able to simplify a complicated process, and the animation style effectively conveys a straightforward, informative tone.

11. Accenture Visual Product Training Video

Accenture is a global professional services company, this video is designed to educate viewers about deep learning and machine learning, a branch of Artificial Intelligence.

Video Design - This video is a great example of a Product Training Video, and utilizes a 3D animated design, making the video very engaging. The video uses bright colors, and dynamic animations to illustrate the concepts of deep learning and machine learning, which helps the viewers understand complex topics.

The visual style is able to successfully communicate the objective of the video by using simple and engaging visuals, while maintaining a professional and informative tone. The graphics used, the animation style, and the use of visuals like the puzzle, help the viewer to visualize the concept of deep learning as a process, and the use of various colored blocks to illustrate data sets and insights. This video is able to effectively communicate the concept of deep learning by using simple and engaging visual elements.

12. Amazon Product Feature Highlight Video

This video is designed to showcase the Space-D Distractor, Compressor, and Retractor system. It's a powerful tool, and this video does a great job of explaining how it works.

Video Design - The video uses 3D modeling and animation to show how the system functions. Close-up shots of the individual components are used to help viewers understand the intricate mechanisms involved. The graphics are clear, sharp, and easy to understand. The bright blue background creates a clean and professional look.

This video is a great example of Product Training Video for SaaS. It effectively communicates the unique features of the system and emphasizes its ease of use. It's a user-friendly training experience that will help viewers understand the product quickly.

13. Miracle-Gro

Miracle-Gro is a gardening product company that provides solutions for gardeners. The video is designed to educate gardeners on how to properly water their plants.

Video Design - The video utilizes a simple cartoon-style animation. The video style is friendly and easy to follow. The video uses bright colors and easy-to-understand illustrations that make it a great Product Training Video.

The video's visual design helps communicate the goal of educating gardeners on proper watering techniques. It uses a simple and humorous tone to deliver gardening tips, making it easy for gardeners of all levels to understand. The video's simple illustrations help to visualize the tips, making the information even easier to retain. The overall design of the video reinforces Miracle-Gro's brand identity as a helpful and accessible resource for gardening.

14. Siemens

Siemens is a healthcare company providing a broad range of products and solutions for the medical industry. The video is designed to answer frequently asked questions about PET/CT scans and help viewers understand this complex technology.

Video Design - This Product Training Video uses a graphic and stylized design with white backgrounds, vibrant colors, and animation. The use of simple graphics enhances the explanation of complicated medical concepts, making them easy to understand. The animation style is clear and concise, further enhancing the viewer's understanding.

The visual design of the video helps the viewer understand the functions and benefits of PET/CT scans. The animated sequences of medical scans, along with clear, straightforward text help explain the process and the results. The graphic animation makes the concept of metabolic activity, the use of tracers, and radiation doses easily understandable. The overall tone of the video is informative, professional, and engaging.

15. TomTom

TomTom specializes in navigation solutions, and this video introduces their new map customization tool, Map Maker. It's a powerful tool, designed to be simple and intuitive. The video effectively communicates the tool's benefits to its target audience, who are likely developers and designers looking for a quick and efficient way to customize maps for their applications.

Video Design - The video uses a minimalist design style, focusing on showcasing the functionality of Map Maker. It features a clean, white background with a clear, bold font for the title, highlighting the key features. Simple animations demonstrate the tool's functionality, with graphics that are clear, concise, and easy to understand. Screenshots depict the user interface, making this a good Product Training video.

The minimalist style, combined with clear, concise animations and graphics, helps communicate the simplicity and ease of use of Map Maker. This design choice aligns with the video's objective to showcase the tool's user-friendliness.

16. EU tax and customs

EU tax and customs is a company that provides tax and customs services. This video is designed to raise awareness about the VAT carousel fraud that is costing the EU billions of Euros each year.

Video Design - The video uses a simple, cartoonish style, reminiscent of Software Product Training Video. Bright colors and playful animations make the video engaging, making it a great choice for communicating information to a broad audience. The visuals are clear and easy to follow, which helps viewers to understand the complex concepts explained. This style is effective because it simplifies the subject matter and presents it in a lighthearted manner that resonates with a broader audience.

The visual design of the video helps to communicate the objective of the video by highlighting the vastness of the financial loss caused by the VAT carousel fraud. The narrative of the video emphasizes the ease with which criminals can manipulate the system, giving the video a serious undertone. This video employs a friendly tone, making it easy for viewers to understand and learn about the issue. The simple visuals make it easy for viewers to follow the narrative, effectively conveying the message.

17. Softjourn

Softjourn creates innovative technology solutions for businesses. This video is designed to highlight the challenges businesses face with cryptocurrencies and how the solution addresses these issues.

Video Design - The video utilizes a minimalist style, featuring clean lines and bright, colorful graphics. The design employs a clean and simple design aesthetic, creating a visually engaging experience that clearly communicates the functionality of the product.

The visual design effectively conveys the objective of the video and reinforces the core message. The solution is presented as a modern and streamlined approach to managing cryptocurrency. The video uses a light and optimistic tone, encouraging viewers to learn more about the product's capabilities and benefits. The use of animation and illustrations helps to simplify complex information about cryptocurrencies, making it easily understandable and engaging for a wide audience. The video is a great example of an Animated Product Training Video.

18. Logix

This Tech Product Training Video is designed to help people easily switch to smarter banking by providing a step-by-step action plan. It uses bright colors, animated graphics, and simple lines to create a clean, professional, and engaging experience for the viewer. Colorful icons represent common banking tasks, making the subject matter easy to understand.

Video Design - The visual design clearly communicates the goal of the video and guides the viewer through the process of switching their checking account. Bright colors, easy-to-understand icons, and straightforward steps create a positive, friendly tone for the viewer. The video effectively explains the benefit of switching and uses visual elements to guide the viewer through each step of the process.

19. 360Learning

This video is a powerful Product Feature Showcase Video for Training, designed to highlight the problem of onboarding and how the product can help solve it. The video focuses on the struggle of new hires with onboarding, using an engaging narrative to highlight the challenge.

Video Design - The video uses simple animated graphics, bright colors, and a clean design aesthetic. This style is easy to understand and captures attention. It's not overly complicated, but still delivers the message clearly. The video's positive tone emphasizes the benefits of using the product to build effective onboarding programs and improve employee retention.

The video effectively uses visuals to show how onboarding can be difficult and ineffective. The product is presented as the solution, offering a clear path to improved onboarding experiences. This video is a great example of how to use animation and storytelling to create a compelling and informative product showcase.

20. Aircove

Aircove is a Wi-Fi 6 router with a built-in VPN, offering comprehensive security for all connected devices, even those that cannot install VPN software. This video is designed to introduce Aircove and demonstrate its features.

Video Design - The video adopts a minimalistic design with flat illustrations and a calming color palette. Simple, animated icons and text overlays convey the product's functionalities clearly and concisely, making it a perfect Product Feature Training Video. The video highlights the easy setup process, allowing users to effortlessly connect their devices to the VPN.

The video effectively communicates Aircove's unique features and benefits, showcasing the power and ease of securing a whole home network. The calm tone and clear visuals create an engaging and informative experience, encouraging viewers to explore Aircove's capabilities further.

21. Elaad

Elaad is an electric vehicle charging company, this video is designed to explain the concept of power quality.

Video Design - The video uses a flat design aesthetic, bold colors, and simple, stylized graphics. This makes the video engaging for a broad audience, and also works well as product tour for training. The overall style uses clean, graphic imagery and emphasizes visual communication through the animation of power quality issues such as device malfunctions.

This clean style allows the video to focus attention on the key topic, power quality and electric vehicles. The video uses simple visuals that are easily understood, and the animations help drive home the points being made. The overall tone is educational and informative, emphasizing a simple but effective message. The visual style uses animated imagery and graphic representation to deliver the topic of power quality in a visually engaging format, making it easy to understand and learn about the topic.

22. Hotjar

Hotjar helps you understand how your customers behave on your website, building products they will love. This video shows you how to use filters to find the most relevant insights.

Video Design - This Product Demo Video for Training features a simple, clean design with bright colors, like blue, red, and white. The visual style uses a clear and concise approach to highlight the features of the product, making it easy to follow.

The video effectively communicates the purpose of filters through simple yet engaging animated graphics. The animation style is very simple, focusing on the most relevant aspects of the product. The overall tone is friendly, helpful, and informative, creating a positive and engaging experience for the viewer.

23. ProMonitor

ProMonitor is software that helps understand user experience on a website. The video is designed to highlight the benefit of using the software to improve user experience.

Demo Video for Product Training uses bright colors and simple animated graphics, making it easy to understand. The dashboard on the website is highlighted to show its simplicity. The video features a character that interacts with the software, which helps engage viewers.

Video Design - The animated graphic style makes the video more appealing to the user. The visuals are clean and modern, and the animations are smooth and engaging. The color palette used is light and airy, creating a positive and inviting tone. The video also uses a simple and straightforward narrative, making it easy to understand the features and benefits of the software. Overall, this video effectively communicates the objective, showcasing the simplicity and ease of use of the software.

24. CyberArk

CyberArk is a security solution that provides access to sensitive data, while securing it from cyberattacks. This video is designed to demonstrate the product's capabilities and how to use it.

Video Design - The video uses a clear, modern style, featuring bold blue graphics and clean animations, that effectively conveys the concept of privileged access management. A simple illustration of an employee using a laptop connects to different systems, that contain sensitive information, is used to explain the core functionalities of the product. This video is a good 3D Product Walkthrough Video for Training as it is easy to follow and visually engaging, with its vibrant graphics and simple animation style.

The video's design successfully communicates the benefits of the PAM solution. The clean visual style and straightforward animation effectively explain the complex concept of privileged access management, making it easy for viewers to understand. By using simple icons to represent different systems and software, the video clearly illustrates how the solution secures access to sensitive data, making it a secure and reliable option for users. The video's tone is informative and confident, assuring viewers of the product's effectiveness in enhancing security measures and ensuring compliance with security protocols.

25. Coinbase

Coinbase is a cryptocurrency exchange platform. This video is designed to educate users about a new cryptocurrency and help them earn it.

Video Design - This video uses animated graphics and a dark background to create a clean, modern, and engaging style. Bright colors and a minimalist design keep the user focused on the information. The video starts with a simple animation depicting the word, restructuring, and then transitions to graphics relating to how restructuring can improve business performance. This is very similar to other videos on Coinbase Earn, where the focus is on teaching the user about a new cryptocurrency, in an engaging, easy to understand fashion.

Software Product Walkthrough Video for Training - This visual style effectively communicates the learning objectives to the user. Engaging animations and simple text create a user-friendly video that is easy to understand. The video also uses a professional and informative tone, which further reinforces the educational nature of the video.

26. Veeam

Veeam Backup for Microsoft Office 365 helps businesses recover Office 365 data, in case of an unfortunate data loss event. This video is designed to highlight the importance of data protection in Office 365.

Video Design - The video design style is simple, using a dark green background with bright green and white text, along with isometric illustrations. Isometric illustrations represent the concept of cloud-based data protection, making it a good Product Feature Showcase Video for Training. The graphic design is clear and easy to understand, making the video easy to follow.

The video design effectively communicates the need for data backup and the importance of using the product. Simple animation and clear text make the video easy to understand and engaging. The overall tone of the video is informational and reassuring, highlighting the benefits of using the product. The video successfully conveys the importance of backing up Office 365 data, appealing to a broad audience.

27. Algolia

Algolia helps businesses like travel agencies overcome their challenges, managing high competition and a huge amount of manual work. The video is designed to highlight how Algolia can improve search functionality, helping businesses focus on growing.

Video Design - The video uses a simple 2D animation style with bright, eye-catching colors. Icons and simple shapes emphasize the visual elements, making the video clear and easy to understand. This graphic style communicates the video message quickly and efficiently, making it an effective Product Feature Showcase Video for Training.

The video uses a playful tone and simple animation to effectively illustrate the challenges faced by travel agencies. The fast pace and simple design create a sense of urgency, encouraging viewers to learn more about the solution. This visual style helps viewers connect with the narrative, highlighting the importance of an effective search experience in the travel industry.

28. CSIRO

CSIRO's Australian National Outlook video is designed to provide a better understanding of Australia's physical economy, exploring possible futures to 2050 and identifying key future global drivers. This video is a powerful tool for engaging a broad audience, and it effectively communicates the importance of understanding Australia's future.

Video Design - The video utilizes vibrant, stylized graphics and simple animations, making it engaging and appealing to a broad audience. The video uses a lighthearted, playful tone with elements of Product Feature Showcase Video for Training to create a positive and welcoming feel.

This approach helps emphasize the importance of the topic being discussed, that is, Australia's future and the different scenarios that may impact the country's physical economy. The visual style of the video is able to communicate the objective of the video by using a combination of bright colors and simple graphics, making the complex subject matter of Australia's future accessible and understandable for a wider audience.

29. Panduit

This video is a powerful tool for educating consumers on the importance of timely software updates for security and protection. It uses a simple, colorful design to convey the message clearly and concisely, creating a cheerful and inviting tone. The graphics are minimalistic, employing clean lines and simple shapes, making the video easily understandable, engaging, and informative.

Video Design - The video design helps to drive the objective by showcasing the potential vulnerabilities and threats that arise from outdated software. The cheerful tone creates an impression that the product can help address these issues and ensure that computers are secure.

The video effectively highlights the importance of keeping software up-to-date, underscoring the product's role in providing a secure and seamless solution for updating software. This Product Feature Showcase Video for Training is a great example of how to use video to educate and engage your audience.

30. American Express

American Express is a global service company providing customers with cards, insights, and experiences. This video is designed to promote their new product, Click to Pay.

Video Design - The video uses a unique, animated style with bold colors and graphics, which stand out as a Product Feature Showcase Video for Training. It begins by showcasing the frustration and inconvenience of inconsistent online checkout experiences, and how that affects consumers. A blue, white, and grey color scheme contrasts the red color that is used to represent the problem of inconsistent checkout experiences. The bold, direct message is paired with simple graphic illustrations, which drive home the message and make it easy for viewers to understand the value of this product.

The graphics in the video highlight the messy and redundant nature of online checkout processes. The clean graphics contrast the complex and disorganized checkouts, making the message more impactful and clear. The video ends with a call to action to subscribe to their YouTube channel. The video's message, graphics and visual design effectively communicate the objective of the video.

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How to plan and optimize Product Training Videos?

Value-Driven Approach: "Know your numbers and know your options." - Daymond John. Advids applied this wisdom for a healthcare client. We created a product training video demonstrating the clear value proposition of their new medical device to hospital staff, leading to a 25% increase in sales within the first quarter.

Actionable: Clearly communicate value proposition to target audience.

Simplicity and Clarity: "A proverb is no proverb to you till life has illustrated it." - Fred R. Barnard. Advids embraced this for a manufacturing client. We simplified complex assembly instructions into concise, visually-driven product training videos, reducing assembly errors by 30%.

Actionable: Simplify complex information for easy comprehension.

Authenticity and Relatability: "I always wanted to be somebody, but now I realize I should have been more specific." - Lily Tomlin. Advids used this insight for a consumer goods client. We created relatable product training videos featuring real customers using their products, resulting in a 15% increase in online sales.

Actionable: Create relatable content that resonates with target audience.

Customer-Centric Approach: "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Philip Kotler. Advids applied this for a retail client. We conducted thorough customer research to understand their needs and pain points, then created product training videos addressing those directly, leading to a 20% increase in customer satisfaction.

Actionable: Understand customer needs and tailor content accordingly.

Strategic Focus: "The main thing is to keep the main thing the main thing." - A.G. Lafley. Advids used this principle for a technology client. We focused their product training video on the core features and benefits of their software, resulting in a 35% increase in trial sign-ups.

Actionable: Prioritize key information and avoid unnecessary details.

Why Advids for Product Training Video?

At Advids, we create compelling Product Training Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your training materials are engaging and effective. We transform complex product information into easily digestible video content, boosting employee knowledge and improving performance.

Maximize Your Training Impact with Advids:

Customized Product Training Video Solutions: We tailor each video to your specific product, target audience (employees, customers, or partners), and training objectives. Whether you need onboarding videos, tutorials, or product updates, we create solutions that resonate.
Boost Knowledge Retention: Video training is proven to be more engaging and memorable than traditional methods. Our videos simplify complex information, making it easier for your audience to understand and retain key product knowledge.
Improve Employee Performance: Effective product training leads to improved employee performance and customer satisfaction. Our videos empower your team with the knowledge they need to excel.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes training videos truly effective. We've produced between 185 and 470 successful Product Training Videos.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to create impactful training content.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews.

Our Collaborative Approach:

Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
Strategic Communication: We prioritize clear and open communication to understand your training needs, target audience, and product intricacies.
Cutting-Edge Product Training Video Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.


Ready to unlock the potential of Product Training Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Training Video?

A product training video is a visual guide that educates viewers on how to use a specific product or service effectively. It breaks down complex information into easily digestible segments, using visuals, animations, and clear instructions to make the learning process engaging and efficient. These videos are designed to empower users, improve their understanding of the product, and enhance their overall experience.

Product Training Videos serve a variety of purposes, including:

They can be used across different stages of the customer journey, from initial discovery to ongoing support.

What do top Product Training Videos have in common?

What makes Product Training Video effective?

Comprehensive Product Training Videos are a powerful tool for educating and engaging your audience. A well-designed video can effectively convey complex information, improve user understanding, and enhance their overall experience.

A key element in creating effective product training videos is a design to clearly articulate the learning objectives. This ensures that the video focuses on the most important information and provides viewers with the knowledge and skills they need to succeed.

Methods for creating effective product training videos include using a conversational tone, incorporating visuals and animations, and providing clear calls to action. These techniques help to keep viewers engaged and make the learning process more enjoyable and memorable.

How long should your Product Training Video be?

The ideal length for a product training video is a balancing act between providing enough information and keeping viewers engaged. A well-structured video can effectively convey complex information without overwhelming the viewer.

Considerable effort should be made to ensure that the video is concise and focused, avoiding unnecessary details or tangents. This helps to maintain viewer interest and ensure that the key information is delivered effectively.

How to create Product Training Videos?

Creating effective product training videos involves a structured approach, from planning and scripting to production and distribution. A well-executed video can effectively convey complex information, improve user understanding, and enhance their overall experience.

A comprehensive process to create product training videos involves defining clear learning objectives, scripting the content, and selecting the appropriate visual style and format. This ensures that the video is engaging, informative, and tailored to the needs of your target audience.

Product Training Videos: Beyond the Launch

Product training videos are versatile tools that can be tailored to various stages of the customer journey.

• Onboarding videos welcome new users, introducing core features and benefits. For example, a project management software could use an onboarding video to showcase its intuitive interface and task management capabilities.

• Product demo videos dynamically showcase capabilities, addressing potential pain points. Imagine a CRM software demonstrating its lead management features, highlighting how it streamlines sales processes and improves customer interactions.

• Tutorial videos provide Step-by-Step Guides for specific tasks. A video editing software could offer tutorials on using advanced editing tools or creating special effects, ensuring users can effectively utilize its features.

• Troubleshooting videos act as a virtual help desk, addressing common issues. A cloud storage service could create videos demonstrating how to recover lost files or troubleshoot syncing problems, empowering users to resolve issues independently.

• Customer success videos build credibility by showcasing real-world examples of how the product has helped other businesses achieve their goals.

• Sales training videos equip sales teams with in-depth product knowledge, enabling them to effectively communicate the product's value proposition.

• Marketing videos promote the product to a wider audience, generating interest and driving leads through Compelling Storytelling and engaging visuals.

• Support videos provide self-service assistance, empowering customers to find answers to their questions and resolve issues independently, reducing the burden on customer support teams.

Onboarding Videos: A Warm Welcome to Your Product

Onboarding videos should feel like a warm welcome, guiding new users through essential features with clarity and enthusiasm.

Start with a clear objective.

Define the key actions you want users to take after watching the video. For example, do you want them to complete their profile, explore a specific feature, or schedule a consultation?

Focus on key features and functionalities.

Don't overwhelm new users with too much information at once. Prioritize the essential features they need to get started and experience early success.

Use a simple and engaging visual style.

Opt for a clean and visually appealing aesthetic that complements your brand identity and keeps users engaged.

Provide clear instructions and call to actions.

Guide users with step-by-step instructions and clear calls to action, encouraging them to explore specific features or complete desired actions.

End with a summary and next steps.

Recap the key takeaways and provide clear guidance on what users can do next to continue their onboarding journey.

Consider the user's prior knowledge and experience.

Tailor the video's complexity and pacing to the target audience's assumed level of technical expertise.

Keep the video concise and to the point.

Respect users' time by delivering the information efficiently and avoiding unnecessary jargon or tangents.

Include a clear call to action.

Encourage users to take the next step, whether it's exploring a specific feature, signing up for a trial, or contacting your team for further assistance.

Crafting Engaging Product Training Videos

Creating engaging and effective product training videos requires a strategic approach.

Define your target audience. Understand their pain points, motivations, and learning preferences. This knowledge will shape your video's content, style, and tone.

Develop a compelling storyline. Capture viewers' attention from the start by crafting a narrative that resonates with their needs and aspirations. Showcase how your product can help them overcome challenges and achieve their goals.

Use high-quality visuals and sound. Invest in professional-quality visuals and audio to create a polished and engaging viewing experience. High-Quality Production values convey credibility and enhance the perceived value of your product.

Include clear calls to action. Guide viewers towards desired actions by incorporating Clear and Compelling Calls to Action throughout your videos. Encourage them to explore specific features, sign up for a trial, or contact your team for more information.

Track video performance and make adjustments. Utilize analytics to track key metrics such as video views, completion rates, and engagement levels. Use these insights to identify areas for improvement and optimize your videos for maximum impact.

Optimize for search engines and social media. Increase the visibility of your videos by optimizing them for relevant keywords and sharing them across your social media channels. Make it easy for potential customers to find your videos and learn more about your product.

Promote your videos across multiple channels. Maximize the reach of your videos by promoting them across your website, blog, email marketing campaigns, and social media platforms. Ensure your videos are easily accessible to your target audience.

Use data to measure the effectiveness of your videos. Track key metrics such as lead generation, sales conversions, and customer satisfaction to measure the ROI of your video marketing efforts. Use this data to refine your strategy and optimize your videos for maximum impact.

Training Videos: Fueling Your Sales Funnel

Strategically integrating product training videos throughout your marketing and sales funnel can significantly enhance Customer Engagement and drive conversions.

Awareness Stage: Use engaging Marketing Videos to introduce your product and its key benefits to a wider audience. Capture their attention and pique their interest.

Consideration Stage: Offer product Demo Videos that showcase your product's capabilities and address potential customer pain points. Help them understand how your product can solve their specific challenges.

Decision Stage: Provide in-depth Tutorial Videos that guide potential customers through specific features and functionalities. Empower them to make informed decisions.

Action Stage: Use onboarding videos to welcome new customers and guide them through the initial setup and usage of your product. Ensure a smooth and positive onboarding experience.

Retention Stage: Leverage Customer Success Videos to showcase real-world examples of how your product has helped other businesses achieve their goals. Build Trust and loyalty.

Advocacy Stage: Encourage satisfied customers to share their positive experiences through Testimonials and case studies. Turn them into brand advocates.

By aligning your video strategy with each stage of the funnel, you can effectively nurture leads, build relationships, and drive conversions.

Crafting Compelling Product Training Videos

Creating a high-quality product training video requires a structured approach.

• Define your target audience and their needs. Understand their pain points, motivations, and learning preferences. This knowledge will guide your content creation.
• Develop a clear and concise script. Outline the key messages and information you want to convey. Keep your script engaging and focused on the needs of your target audience.
• Choose a suitable visual style and format. Select a style and format that aligns with your brand identity and appeals to your target audience. Consider using animation, live-action footage, screen recordings, or a combination of formats.
• Record high-quality audio and video. Invest in professional-quality equipment to ensure your video is clear, polished, and engaging. Poor audio or video quality can detract from your message.
• Edit the video to create a compelling narrative. Edit your footage to create a seamless and engaging narrative. Use transitions, music, and sound effects to enhance the viewing experience.
• Add call to actions and branding elements. Incorporate clear calls to action throughout your video, encouraging viewers to take the next step. Add your logo and brand colors to reinforce your brand identity.
• Promote your video across relevant channels. Share your video on your website, social media platforms, and other relevant channels to reach your target audience. Consider using paid advertising to amplify your reach.

B2B Training Videos: Sell the Value, Not Just the Product

B2B product training videos should resonate with the unique priorities and decision-making processes of business professionals.

• Focus on business value and ROI. Clearly articulate how your product can help businesses achieve their objectives, such as increasing revenue, reducing costs, or improving efficiency. Quantify the impact on their bottom line.
• Use professional language and visuals. Adopt a professional tone and style. Use high-quality visuals, such as charts, graphs, and data visualizations, to present information clearly and compellingly.
• Highlight industry-specific use cases. Showcase how your product has been successfully implemented by other businesses in their industry. Testimonials from satisfied customers can build credibility and trust.
• Provide detailed information and insights. B2B buyers often seek in-depth information and technical details. Provide comprehensive information about your product's features, functionalities, and integrations.
• Include testimonials from satisfied customers. Testimonials from other businesses that have successfully implemented your product can be highly persuasive. Let your customers speak to the value of your product and its positive impact.
• Target decision-makers and influencers. Identify the key decision-makers and influencers within your target audience and tailor your video's Messaging and distribution strategy accordingly. Consider creating different versions of your video to address the specific needs and interests of different stakeholders.

Transforming Videos into Sales Powerhouses

Product training videos can be powerful sales tools when strategically crafted to showcase value, address customer concerns, and motivate action.

• Highlight key features and benefits. Showcase the aspects of your product that directly address the needs and pain points of your target audience. Clearly articulate how these features translate into tangible benefits, such as increased efficiency or improved customer satisfaction.
• Demonstrate how the product solves customer problems. Use real-world examples, case studies, or customer testimonials to illustrate how your product has helped others overcome similar challenges. Visual evidence can be highly persuasive.
• Include testimonials from satisfied customers. Testimonials provide social proof and build credibility, showing potential customers that others have had positive experiences with your product.
• Use a strong call to action. Clearly tell viewers what you want them to do next, whether it's visiting your website, requesting a demo, or making a purchase. A Strong Call to Action is essential for driving conversions.
• Promote the video on relevant platforms. Make sure your video is easily accessible to your target audience by promoting it on your website, social media channels, email marketing campaigns, and other relevant platforms.
• Track video performance and make adjustments. Use analytics to track key metrics such as video views, completion rates, and conversion rates. Analyze this data to identify areas for improvement and optimize your video for maximum impact.

Empower Your Customers with Video

• Develop a series of videos that cover a wide range of topics, from basic setup and troubleshooting to advanced features and best practices.
• Organize these videos logically within a searchable knowledge base.

Focus on common pain points.

• Identify the most frequent questions and challenges your customers face and create videos that provide clear and concise solutions.
• This will empower customers to resolve common issues independently.

Use a conversational and relatable tone.

• Adopt a friendly and approachable tone in your videos, using language that your customers can easily understand.
• Avoid technical jargon or overly complex explanations.

Show, don't just tell.

• Use screen recordings, animations, or live-action footage to demonstrate how to perform specific tasks or troubleshoot common issues.
• Visual aids can significantly enhance understanding and retention.

Encourage self-discovery.

• Empower customers to explore your product's features and functionalities on their own by providing them with the tools and resources they need to succeed.
• This could include interactive tutorials, guided walkthroughs, or sample projects.

Measure Your Video's Success

• Track key metrics. Use Video Analytics platforms to track metrics such as video views, completion rates, engagement levels (likes, comments, shares), and click-through rates on calls to action.
• Analyze user feedback. Gather feedback from viewers through surveys, comments sections, or direct outreach. Understand their perceptions of the video's clarity, usefulness, and engagement level.
• Assess knowledge retention. Conduct quizzes or assessments to measure how effectively the video has conveyed key information and improved user understanding.
• Monitor customer support interactions. Track the volume of support tickets related to topics covered in your videos. A decrease in support requests indicates that the videos are effectively empowering customers to solve their own problems.
• Correlate video engagement with business outcomes. Analyze the relationship between video views, completion rates, and key business metrics such as sales conversions, customer satisfaction scores, or product adoption rates.

By consistently tracking and analyzing these metrics, you can gain valuable insights into the effectiveness of your videos and identify areas for improvement.

Boost Your Product Launch Video Reach

• Identify relevant keywords that your target audience is likely to use when searching for information related to your product or industry.

Video titles and descriptions:

• Incorporate your target keywords into your video titles and descriptions.
• Provide clear and concise summaries of the video's content.

Tags and categories:

• Use relevant tags and categories to help users discover your videos on platforms like YouTube or Vimeo.

Closed captions and transcripts:

• Add closed captions and transcripts to your videos to improve accessibility and make them searchable by search engines.

Social media sharing:

• Promote your videos across your social media channels.
• Use engaging captions and visuals to encourage viewers to watch and share your content.

Video thumbnails:

• Create visually appealing thumbnails that accurately represent the video's content and entice users to click.

Cross-promotion:

• Embed your videos on your website, blog, and other relevant online platforms to increase their visibility and drive traffic.

Paid advertising:

• Consider using paid advertising campaigns on platforms like YouTube or social media to reach a wider audience and promote your videos to targeted demographics.

How product training video examples are curated?

We dove deep into product training videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product training videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and relevance to training objectives.
7.Brand Alignment Determining video alignment with brand message, identity, and training goals.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product training video examples 2024, n=12500 videos within duration <3 mintues, across industries.

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.