Video Creation Service

30 Product Training Video Examples That Captivate And Convert

Orko Roy
Last updated
Jul. 06, 2025
Table of Contents
Product Training Video Examples
FAQ
Boosting Engagement with Interactive Video Training
Why Advids for Product Training Video?
What is a Product Training Video?
What do top Product Training Videos have in common?
What makes Product Training Video effective?
How long should your Product Training Video be?
How to create Product Training Videos?

Amplify your sales figures with crystal-clear product information. This article showcases 30 product training video examples from top-tier brands, revealing the methods behind their captivating and highly effective educational content. We'll explore how these videos deepen customer comprehension, foster robust brand connections, and ultimately, fuel revenue growth. Get ready to refine your sales approach and see your conversion metrics improve.

Video's role in modern marketing:

62% of consumers have watched video content to learn about a brand or product.
45% of companies want to create more product videos to showcase their products and expertise in 2024.
18.4% of marketers say generating leads is their main goal with video content.

Uncover the potency of video marketing through 30 exceptional demonstrations that are revolutionizing customer engagement and boosting sales performance. These examples are more than just inspiration; they offer actionable, repeatable strategies for enhancing customer loyalty, turning potential clients into dedicated advocates, and achieving significant customer lifetime value. Discover how to craft compelling product education and unlock the complete potential of video marketing.

Product Training Video Examples

1. Chargebee

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Duration : 1 minute and 10 seconds

Venturing into international markets demands bold ambition, encountering complexities that feel like navigating uncharted, turbulent waters. This compelling animation visually represents the significant hurdles businesses face with global expansion, from diverse regulations to varied customer needs, capturing the initial sense of struggle.

A dynamic concept explanation video, it then introduces Chargebee as the crucial enabler, providing essential tools for predictable growth. Features like EU VAT management, multi-currency support, and localization are presented as vital aids, transforming the uncertain voyage into a confident path forward.

Chargebee empowers companies to overcome these obstacles, allowing them to efficiently scale across regions, serve new customer segments, and achieve substantial revenue growth, turning global challenges into clear opportunities.

What We Can Learn

Visually translating complex concepts enhances audience understanding and engagement by seventy four percent.


2. Sony Visual product guide

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Duration : 1 minute and 13 seconds

Navigating streaming options and multiple remotes can feel overwhelming. Thankfully, the Bravia Google TV offers a seamless escape from this complexity. Effortlessly discovering your favorite movies and shows is made simple by bringing all content into one integrated, personalized space. This promise of finding what you love quickly resonates deeply.

What truly elevates this is the smart remote, a single point of control liberating you from device clutter. Controlling set-top boxes, soundbars, and consoles becomes surprisingly easy. Presented through this clear visual product guide, the simple demonstration of these benefits provides inspiring lessons for anyone creating their own product videos focused on ease of use and solving real problems.

What We Can Learn

Visually simplify abstract benefits; viewers process animated information 60,000 times faster than text.


3. Rubia EV3R Product demonstration

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Duration : 1 minute and 21 seconds

Meeting the demands of tomorrow's heavy-duty transport, the Rubia EV3R range video unveils an innovative approach rooted in a 3R concept: Reduce, Reuse, Regenerate. This philosophy moves beyond conventional products towards a sustainable future.

The specific percentages like over 50% regenerated base oils, highlighted in the product demonstration, provide tangible proof of environmental commitment. This eco-design, including the recycled bottle, harmonizes with delivering uncompromised performance, backed by extensive heavy vehicle manufacturer approvals.

What We Can Learn

Visually showcase complex data flow connecting diverse sources for clear understanding.


4. Vaillant Workflow clarity video

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Duration : 1 minute and 21 seconds

Achieving both personal comfort and environmental responsibility feels accessible here. This workflow clarity video illustrates how smart technology empowers control over one's home environment, transforming complex systems into simple, intuitive tools for a more sustainable lifestyle. It beautifully connects individual action with broader ecological aims.

The demonstration highlights how seamless control via an app simplifies energy management and adjustments. Intelligent systems offer peace of mind through features like remote diagnostics. This approach makes sophisticated home comfort systems feel less daunting and more like genuine partners in building a better, more efficient future.

What We Can Learn

Real time intervention prevents critical safety events in over ninety percent of high risk cases.


5. Gridsmart effective product demonstration video

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Duration : 1 minute and 24 seconds

Ensuring safe passage at busy intersections presents a critical challenge, particularly for those navigating with unique needs. Current in-ground or fixed-time systems struggle to offer robust protection for every individual road user. This innovative video introduces a vital safety solution.

Gridsmart Protect utilizes intelligent tracking demonstrated through clean line art animation, capturing the presence of pedestrians, cyclists, and mobility aid users in real-time. This dynamic monitoring empowers the system to precisely adjust clearance times, fostering peace of mind and ensuring inclusive protection that adapts to varying speeds, enabling confident movement. The touchless actuation adds another layer of accessibility.

The animation detailing dynamic adaptation makes this an effective product demonstration video, showing how the technology actively protects and prioritizes safety by design. It presents a compelling case for upgrading community infrastructure to enhance efficiency and security for all who share the road.

What We Can Learn

High productivity printheads boost throughput, achieving observed operating rates above eighty percent consistently.


6. Snyk Show product functionality

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Duration : 1 minute and 33 seconds

Navigating the demands of modern software creation means developers face immense pressure to ship code rapidly. This video captures that tension vividly, highlighting the traditional conflict between building quickly and ensuring robust security. It offers a compelling alternative by presenting Snyk as a platform designed to empower developers, not slow them down.

The animation effectively show product functionality, seamlessly embedding security checks directly within familiar development tools and pipelines. This approach transforms the potential friction of security into a natural part of the workflow, allowing developers to resolve issues instantly. It frees up security teams while enabling builders to innovate securely at speed.

What We Can Learn

Visually showcasing design flexibility empowers users to stay creative and on brand easily.


7. Protelion Effective product demonstration

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Duration : 1 minute and 33 seconds

Protecting sensitive data in a connected world requires overcoming hidden vulnerabilities. Protelion tackles a fundamental weakness in standard VPN setups, demonstrating a powerful alternative. This effective product demonstration clearly shows how its unique key management strategy bypasses a critical point of failure.

Moving beyond risky asymmetric key exchanges, the solution pre-installs symmetric keys managed centrally. This architecture generates unique encryption keys for every data packet securely. It creates an impenetrable, isolated digital sanctuary for your communications, ensuring robust privacy and resilience against current and future threats, including quantum attacks.

What We Can Learn

Visually showcasing product internals builds deeper viewer understanding of functionality.


8. Greenlux Equipment instruction video

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Duration : 1 minute and 34 seconds

Visually charting a course toward expanded capabilities, the Greenlux video reveals a significant merger with Valoya. It compellingly depicts the fusion of expertise, blending general lighting solutions honed since 2007 with cutting-edge horticultural LED grow lights developed from 2009. This showcases a robust commitment to innovation, quality, and sustainable technology across diverse global markets.

Viewers grasp the potent synergy achieved through shared knowledge, hundreds of patents, and extensive plant trials. Beyond the purpose of an equipment instruction video, this piece effectively communicates a unified operating model designed for enhanced customer service and accelerated product range development. It inspires confidence in their combined future offerings.

This strategic communication offers a valuable lesson in articulating corporate evolution, demonstrating how to leverage complementary strengths for significant market advantage.

What We Can Learn

Visually showcasing intricate internal components and engineering design builds technical credibility and product confidence effectively.


9. ember Customer onboarding video

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Duration : 1 minute and 34 seconds

Ensuring precious cargo arrives perfectly preserved demands more than just transport; it requires unwavering environmental stability. This need, vital for critical supplies like medicine, finds a remarkable answer in advanced technology.

Serving as a compelling customer onboarding video, the film showcases the pioneering Ember Cube, the world's first self-refrigerated, cloud-connected shipping solution. It lucidly demonstrates how goods remain optimally chilled throughout their journey, tracked precisely via an integrated digital platform, building crucial trust in transit.

This intelligent system extends beyond delivery, seamlessly automating its return cycle. This focus on reusability fosters efficiency and a sustainable future for temperature-sensitive logistics, presenting a powerful, self-contained solution.

What We Can Learn

Use dynamic animation to simplify complex processes boosting audience comprehension retention by 30 percent.


10. HiredScore Technical product overview

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Duration : 1 minute and 37 seconds

Grappling with the escalating complexity of talent acquisition can feel like navigating an overwhelming system. HiredScore introduces talent orchestration as the intelligent solution, transforming chaos into clarity.

Featuring a technical product overview, the video compellingly shows how AI, automation, and integrations unite disparate data. This empowers teams with proactive, actionable insights, like identifying strong candidates about to be overlooked or adjusting roles for diversity potential. The clarity provided by explainable nudges in the flow of work demonstrates a powerful shift from reactive scrambling to confident, real-time decision-making. For video creators, the use of relatable metaphors vividly simplifies intricate challenges.

What We Can Learn

Visually solving audience problems effectively increases conversion rates potentially by 20 percent or more.


11. Centilli Show product functionality video

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Duration : 1 minute and 41 seconds

Navigating the intricate world of digital monetization often feels like juggling countless pieces. This presentation from Centilli cuts through that complexity, beautifully illustrating their platform as the single connection point acting as a central orchestrator for the entire digital ecosystem, promising growth and replacing cumbersome legacy systems.

More than abstract ideas, this compelling show product functionality video effectively demonstrates core capabilities. It highlights how Centilli's award-winning solution enables seamless customer journeys, clarifies advanced strategies like bundling with intuitive visuals, and ensures frictionless experiences leading to superior conversions.

Further enriching the view, the animation emphasizes the flexibility in models and a broad partner network, designed to boost revenues and champion user acquisition and retention. Positioned as a strategic partner with a decade of foresight, innovating for future success.

What We Can Learn

Visually demonstrating how your product eliminates critical issues builds strong customer confidence effectively.


12. SW Software demo video

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Duration : 1 minute and 46 seconds

Peeling back the layers of high-performance engineering, this video offers a rare look inside. The meticulous deconstruction and reassembly vividly reveal the core principles driving SW's machine, showcasing foundational elements like the ultra-stable monoblock design and the innovative dual-spindle carrier.

More than just surface details, this software demo video provides truly unparalleled insight. The detailed animation of the box-in-box structure and diverse spindle configurations effectively communicates the machine's inherent strength, precision, and operational flexibility crucial for modern manufacturing demands.

This animated showcase is an inspiring example of how technical depth can be translated into clear, compelling value, highlighting efficient features like parallel loading and ample tool capacity. It makes understanding sophisticated industrial technology remarkably accessible and impactful for potential users.

What We Can Learn

Complex engineering concepts become accessible by animating intricate internal mechanisms.


13. SurveySparrow Product workflow visualization video

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Duration : 1 minute and 47 seconds

Finding strategic direction amidst the often chaotic landscape of customer feedback is essential. SurveySparrow's CogniVue transforms the noise of raw comments into actionable intelligence. It intelligently processes inputs from various sources, sorting feedback into insightful topics, revealing not just discussion volume but the crucial sentiment attached, powerfully unveiling even hidden conversations previously missed.

Translating these deep insights into a clear path forward is where the platform shines. The importance/performance matrix visually maps key areas, serving as a dynamic strategic compass pinpointing where to act immediately or focus growth efforts. This product workflow visualization video compellingly shows how CogniVue empowers businesses to harness customer voice for targeted improvements, competitive advantage, and truly understanding evolving market demands.

What We Can Learn

Make complex logistics analytics digestible using dynamic animated dashboards.


14. Corelight showing product functionality video

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Duration : 1 minute and 48 seconds

Gaining clarity from the deluge of network data is a core challenge, compellingly addressed here. This presentation powerfully illustrates the transformation from a chaotic pile of disparate logs into organized, coherent intelligence. It speaks directly to the difficulty security teams face making sense of complex digital environments, enabling better defense effectiveness.

The Corelight solution unveils deep network visibility leveraging Zeek's rich, interconnected logs across diverse protocols. As a showing product functionality video, it effectively demonstrates how detailed data enables seamless pivoting for thorough threat hunting and investigation. This capability extends deep into the past, vital for uncovering undetected attacks and gaining powerful forensic advantage.

What We Can Learn

Use animation to show system workings, improving comprehension; viewers retain 95% from video.


15. Loop Industries Workflow demonstration video

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Duration : 1 minute and 53 seconds

Confronting the global plastic pollution crisis requires radical invention. Loop Industries steps up, starkly illustrating how reliance on fossil fuels pollutes our world and underscores the vital need for their revolutionary recycling technology. This impactful framing resonates deeply.

Their innovative approach is visually explained in a compelling workflow demonstration video, revealing how their unique low-energy process breaks down waste plastic to its molecular building blocks. Reconstructing plastic from these pure components allows production of material made from 100% recycled content.

This breakthrough resin not only meets stringent FDA requirements for food-grade packaging but translates directly into significant environmental gains, yielding dramatically lower impacts on global warming and smog. It offers a tangible path to a truly circular economy for plastic.

What We Can Learn

Visually showcase processing speed highlighting performance advantage up to 220m/min.


16. InfoArchive Demonstrating product value Video

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Duration : 1 minute and 55 seconds

Facing the escalating data deluge in healthcare IT creates complex challenges, impacting compliance, costs, and patient care delivery. Strained clinical systems often struggle to cope, hindering access to crucial historical context.

InfoArchive emerges as a strategic solution, enabling organizations to retire obsolete systems and archive vast amounts of clinical and financial data securely. This standards-based approach preserves diverse patient information, integrating effortlessly with current systems to unlock its full potential.

Empowering clinicians with instant, secure access to this comprehensive history directly within their EMR desktop is transformative. This secure and auditable workflow facilitates faster, more informed care decisions across the enterprise, regardless of location, a critical element in this demonstrating product value video showcasing real-world impact and inspiring better data management strategies.

What We Can Learn

Visualizing your product's hidden value sparks interest; increases customer purchase intent by over 80 percent.


17. Verkada Onboarding video tutorial

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Duration : 1 minute and 59 seconds

Transforming fragmented security into a unified vision, this video for Verkada compellingly showcases their integrated platform. It visualizes how merging cameras, access control, sensors, and alarms onto a single, intuitive interface named Command simplifies managing physical security across any location.

Regaining control feels effortless with access from anywhere. The platform's ease is a key takeaway, demonstrated in a way that simplifies initial steps, much like an effective onboarding video tutorial. Seeing rapid search, quick lockdown, and seamless entry highlights the shift towards smarter, proactive safety, inspiring clear technical communication examples.

What We Can Learn

Visually showcasing integrated platforms boosts understanding of overall capability by over 50 percent.


18. Wonolo Interactive product walkthrough

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Duration : 1 minute and 5 seconds

Facing sudden labor needs doesn't have to mean stressful searching. Wonolo presents a compelling answer, showcasing how businesses can tap into a ready supply of pre-screened local workers quickly. The video immediately highlights this solution to a common challenge.

The clarity of the interactive product walkthrough reveals the platform's rapid connection capability; workers typically accept jobs within minutes. It importantly shows you can see worker profiles detailing past experience before they arrive, adding confidence.

This focus extends beyond initial hiring, demonstrating the ability to favorite skilled individuals. It transforms temporary fills into potential partnerships, ensuring dependable help is always within reach. This inspires thinking about flexible staffing as a strategic advantage.

What We Can Learn

Visually streamline complex steps highlighting the ease of adopting the new service.


19. S22 Lite Software tutorial

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Duration : 1 minute and 9 seconds

Revealing the mechanics of efficiency, the S22 Lite video dynamically presents a self-service kiosk designed for adaptability and performance. The compelling visuals break down robust internal components and highlight an impressively minimal footprint, directly underscoring smart space utilization.

This visual narrative masterfully conveys operational ease, showcasing clever access panels that ensure simple maintenance and maximize uptime. Customization options are distinctly presented, offering tailored site solutions. A natural next step would be exploring the functional layer, perhaps through a software tutorial.

What We Can Learn

Visually showcase the dynamic lighting design to immediately capture viewer attention and build excitement.


20. CAIS Software training video

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Duration : 2 minutes and 23 seconds

Transforming the intricate landscape of alternative investments, CAIS presents a platform built for clarity and efficiency. This video compellingly demonstrates a seamless, unified workflow, showcasing its unique approach to managing complexity.

Visually clear interface walkthroughs, like building portfolios step-by-step or processing transactions, effectively serve as a software training video, simplifying intricate processes for wealth advisors. This empowers them to focus on client relationships and strategy with tangible practical outcomes.

What We Can Learn

Complex engineering concepts become accessible by animating intricate internal mechanisms.


21. Coinbase Workflow demonstration

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Duration : 2 minutes and 59 seconds

For organizations facing massive data demands, the opening animation resonates deeply, exposing the inherent inefficiency of traditional direct-attached storage setups through compelling visual metaphors of underutilized hardware.

The video's centerpiece arrives with the dynamic disaggregation sequence. Robotic arms rearranging resources vividly portray a fundamental shift, offering a powerful workflow demonstration that highlights the agility and transformative potential of pooling storage over a fabric.

This revolutionary approach directly addresses challenges in scaling and cost, enabling optimized resource utilization critical for platforms like Coinbase. It provides a compelling case for modernizing infrastructure to achieve greater return on investment and reduced operational expense.

What We Can Learn

Visually showing your scale supporting tens of thousands of customers boosts audience trust by forty percent.


22. AppDynamics Troubleshooting video

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Duration : 31 seconds

Achieving seamless performance for critical government applications poses a significant challenge. This AppDynamics video offers a breakthrough perspective, visually mapping intricate systems with clear animation, revealing dependencies to quickly pinpoint issues.

The platform transforms the often-daunting troubleshooting video process by providing end-to-end visibility and diagnostic data, accelerating problem resolution and ensuring the reliability citizens depend on for essential services. It serves as an inspiring example for communicating complex value.

What We Can Learn

Visually teasing the product can increase visitor time on page by over eighty percent.


23. Conversational Commerce Product walkthrough video

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Duration : 31 seconds

Businesses often feel they miss opportunities to connect with buyers ready to purchase. Conversational Commerce offers a powerful solution, unifying customer touchpoints. It strengthens relationships and boosts sales by enabling real-time interaction across messaging, video, and chat, placing businesses where potential buyers are, ready to engage.

This product walkthrough video simplifies complex omnichannel capability through clear animation. It shows how the solution integrates communication, payments, and inventory for a seamless experience. This is inspiring for video creators, demonstrating how visuals translate intricate value into compelling narratives addressing real business frustrations.

What We Can Learn

Show the product interacting with relevant environments using dynamic visual animation effectively.


24. Emplifi Product feature showcase video

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Duration : 3 minutes and 18 seconds

Unlocking the true potential of customer connection requires dissolving the barriers between disparate data sources. Emplifi brings scattered engagement information from across marketing, commerce, and care channels into one powerful, unified view.

This transformation enables businesses to not just see emerging trends in real-time, but to act decisively. The platform turns raw insights into tangible strategies, fostering cross-functional collaboration and a genuinely data-driven culture by connecting opportunity directly to activation.

This product feature showcase video offers an insightful look at how unifying data empowers teams, bridging silos to identify gaps like viral product popularity not converting to sales, and swiftly deploying strategies like shoppable content or influencer partnerships for real business outcomes.

What We Can Learn

Visualizing product assembly increases time viewers spend engaging with technical content by over 80 percent.


25. Fivetech Process explanation video

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Duration : 49 seconds

Peeling back layers to reveal engineering elegance, detailed 3D animation provides a crystal-clear look at the mini latch lock. This visual breakdown doesn't just show components; it precisely illustrates the product's functional heart, making its operation intuitively understandable for anyone involved in hardware design or assembly.

Serving as a focused process explanation video, the animation compellingly demonstrates integration into automated workflows. Key steps like pick & place and reflow are clearly shown, underscoring the component's design for modern manufacturing efficiency and proving its resilience under critical assembly conditions without needing a single word.

Finally, the impactful visualization of the component fitted onto a board and then stacked within a dense rack system showcases its tangible value. It vividly portrays how this small yet crucial part enables high-density hardware solutions, critical for optimizing space and ensuring stable connections in demanding technical environments.

What We Can Learn

Improve process accuracy with compelling visuals reducing costly errors by over 40 percent.


26. CRESTRON how product works video

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Duration : 54 seconds

Tailoring environments for diverse human endeavors is made intuitive. This piece vibrantly illustrates how CRESTRON integration dynamically transforms rooms, smoothly transitioning from concentrated tasks to collaborative learning or vibrant celebrations, instantly aligning technology to purpose.

Functioning as a clear how product works video, it compellingly visualizes control over elements like lighting and climate, alongside video and cameras, highlighting intelligent adaptability for unique settings. This visual narrative demonstrates complex power delivered through simple, inspiring automation for any space.

What We Can Learn

Create a unified operational picture by seamlessly integrating diverse sensor data visually.


27. KEO Workflow training video

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Duration : 55 seconds

Beyond static hardware, the KEO connected kiosk comes alive by witnessing its instant transformation. Its ability to switch aesthetic identities effortlessly, from sleek minimalist to vibrant patterns, powerfully demonstrates its potential to match diverse environments and branding needs with remarkable ease. This immediate visual flexibility is incredibly compelling.

Understanding the kiosk's potential feels guided by this dynamic workflow training video, vividly showing seamless integration into unique locations. It highlights the product's core value: adaptable presence that sparks imagination about deployment possibilities. Viewers gain a powerful sense of choice, reinforcing personalization as a key differentiator and inspiration.

What We Can Learn

Utilize exploded views to clearly present the allinone solution structure visually for audience clarity.


28. kissflow Customer training video

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Duration : 57 seconds

Breaking through the frustrating bottlenecks that cripple business processes, this video immediately connects with anyone facing approval delays. It brilliantly visualizes the chaos of emails and forgotten conversations, making the unseen inefficiencies starkly clear.

With powerful simplicity, Kissflow Workflow is introduced. The animation unveils the solution: clear status tracking, swift decisions with a click, and a compelling chart demonstrating soaring efficiency. This unveiling, showcasing the 'how' and 'why', effectively functions as a customer training video for achieving faster business outcomes.

What We Can Learn

Visually showcase key internal and external features, enabling comprehensive product understanding for informed decisions.


29. Safran Screen recording tutorial

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Duration : 21 seconds

Unveiling the intricacies of advanced aviation engines becomes an engaging journey. This video brilliantly presents an interactive application interface, allowing viewers to virtually explore complex engine architecture and internal components with compelling detail directly on screen.

The video showcases different engine types and concepts like LEAP and NGFE, offering a unique look at their inner workings presented like a screen recording tutorial. This provides an inspiring, accessible way to discover the engineering marvels powering flight today and in the future.

What We Can Learn

Use animation to highlight performance boosts like up to 85 percent beam efficiency.


30. Microsoft Product demonstration video

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Duration : 28 seconds

Addressing the complexities of modern digital workflows requires smart solutions, and Copilot Pro presents a compelling answer. Through a focused product demonstration video, it showcases how this advanced AI subscription is crafted for individuals seeking to supercharge their experience, seamlessly integrating into Microsoft 365 apps.

This embedded assistance provides context and efficiency directly where you work. Beyond simple chat, Copilot Pro offers remarkable versatility across writing, designing, coding, and more. This intelligent partner elevates the user's creative and organizational potential, demonstrating how AI directly within familiar tools transforms productivity.

What We Can Learn

Visually showcase customer transformation and benefits video improves comprehension of complex ideas by up to 74 percent.


FAQ

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How can product videos decrease customer support tickets?

Product videos reduce support tickets by proactively answering common customer questions.

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What are the hallmarks of effective product training content?

Effective product training uses clear visuals, real-world examples, and concise explanations for easy comprehension and engagement.

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What pre-production steps ensure a successful product video outcome?

Successful product videos begin with detailed client briefings, storyboarding, and technical planning.

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What content makes a product demo video truly comprehensive?

Comprehensive product demos cover key features, benefits, use cases, and address potential customer concerns.

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What's the ideal length for engaging product education?

Ideal product education video length is concise, typically under 5 minutes, while adapting to content complexity.

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What video styles best suit complex product explanations?

Complex product explanations benefit from screen recordings with voiceover, animated explainers, or interactive simulations.

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How can existing marketing materials be repurposed for training videos?

Repurpose existing marketing materials like brochures or website copy for training video scripts and visuals.

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How does storytelling enhance product knowledge retention?

Storytelling enhances product knowledge retention by making information relatable and memorable.

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What's the process for collaborating with a video production team on training content?

Collaboration with video production teams thrives on clear communication, feedback loops, and milestone approvals.

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How can product videos drive qualified leads?

Product videos drive qualified leads by showcasing product value and addressing customer pain points.

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How do product videos improve sales team performance?

Product videos improve sales team performance by providing engaging tools for demonstrations and handling objections.

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How are successful companies using product videos for marketing?

Successful companies use product videos across marketing channels, from websites to social media and sales presentations.

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How can we adapt existing product video examples for our brand?

Adapt existing product video examples by tailoring messaging, visuals, and branding to your specific needs.

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When are product videos the optimal solution for training needs?

Product videos are optimal for training on complex procedures, software, or product functionality.

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How can product videos be both informative and engaging for viewers?

Informative and engaging product videos balance educational content with entertaining elements like visuals and storytelling. Pricing for a 60-second video ranges from $1000-$6000 depending on complexity, with typical turnaround times of 3-8 weeks.



Boosting Engagement with Interactive Video Training


They aim to transform training from passive watching into active learning experiences. Building engagement ensures viewers not just consume information but truly retain it, empowering them to use products effectively and confidently. Moving beyond standard demonstrations unlocks deeper understanding and fosters product mastery.

Achieving this involves crafting personalized learning experiences. Tailoring content based on specific job roles, existing skills, or identified knowledge gaps dramatically increases effectiveness. Data analysis, sometimes aided by artificial intelligence, can identify these unique needs, informing the creation of highly relevant scripts and visuals customized for different learner groups. This approach ensures scalability while maintaining a high standard of quality and relevance across varied audiences.

Incorporating interactive elements offers another powerful avenue for boosting engagement. Letting users actively participate through embedded quizzes, polls, or branching scenario simulations deepens their connection with the material. Providing viewers with control to navigate content based on their specific needs promotes self-paced learning and reinforces key concepts through practical application, often showing real-life outcomes.

  • Tailoring training content provides a significant boost studies indicate personalized learning experiences can increase retention by over sixty percent compared to less adaptive methods.

  • Breaking down complex topics into short microlearning segments effectively manages cognitive load making information far easier for learners to absorb and remember.

  • Even brief applications of storytelling can heighten emotional engagement making training content more memorable and improving information retention significantly.

  • Using clear visuals paired with voiceovers and subtitles in short formats enhances accessibility supporting diverse learning styles and silent viewing environments common with mobile use.


  • Implementing these strategies transforms a standard Product Training Video into a dynamic effective tool for skill development. They equip users with necessary knowledge while fostering a positive and successful learning journey.


    Why Advids for Product Training Video?


    At Advids, we create compelling Product Training Videos that deliver exceptional results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your training materials are engaging and effective. We transform complex product information into easily digestible video content, boosting employee knowledge and improving performance.

    Maximize Your Training Impact with Advids:

    Customized Product Training Video Solutions: We tailor each video to your specific product, target audience (employees, customers, or partners), and training objectives. Whether you need onboarding videos, tutorials, or product updates, we create solutions that resonate.
    Boost knowledge retention : Video training is proven to be more engaging and memorable than traditional methods. Our videos simplify complex information, making it easier for your audience to understand and retain key product knowledge.
    Improve Employee Performance: Effective product training leads to improved employee performance and customer satisfaction. Our videos empower your team with the knowledge they need to excel.

    Experience and Expertise:

    12+ Years of Proven Success: With over 3400 clients served, we have a deep understanding of what makes training videos truly effective. We've produced between 185 and 470 successful Product Training Videos.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids to create impactful training content.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews.

    Our Collaborative Approach:

    Collaborative Process: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized.
    Strategic Communication: We prioritize clear and open communication to understand your training needs, target audience, and product intricacies.
    Cutting-Edge Product Training Video Technology: We utilize the latest animation software and techniques to create visually stunning and impactful videos.


    Ready to unlock the potential of Product Training Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Product Training Video?


    A product training video is a visual guide that educates viewers on how to use a specific product or service effectively. It breaks down complex information into easily digestible segments, using visuals, animations, and clear instructions to make the learning process engaging and efficient. These videos are designed to empower users, improve their understanding of the product, and enhance their overall experience.

    Product training videos serve a variety of purposes, including:

    • Onboarding new users
    • Providing step-by-step tutorials
    • Addressing common troubleshooting issues
    • Showcasing real-world applications of the product

    They can be used across different stages of the customer journey, from initial discovery to ongoing support.


    What do top Product Training Videos have in common?


    Craft compelling product training videos by focusing on clear objectives, engaging storytelling, and measurable results.

    Learning Outcomes - State specific skills gained, measurable results.

    • Best practice: Use action verbs and quantify learning.
    • Compelling Narrative - Use a human-centric story, emotional connection.
    • Best practice: Focus on relatable characters and scenarios.
    • High-Quality Screencasts - Show key interactions, clear UI elements.
    • Best practice: Use annotations and highlights to emphasize key points.
    • Visual Communication - Use infographics, animations to simplify complex data.
    • Best practice: Prioritize clarity and avoid visual clutter.
    • Logical User Journey - Visually map the user flow, highlight ease of use.
    • Best practice: Use clear visual cues and transitions.
    • Key Feature Focus - Show benefits, not just features, solve user pain points.
    • Best practice: Prioritize features that address key user needs.
    • Problem-Solution Demonstration - Show before/after, highlight transformation.
    • Best practice: Use clear visuals to demonstrate the impact of the product.
    • Authentic Case Studies - Show real users, their challenges, and successes.
    • Best practice: Use diverse case studies to appeal to a wider audience.
    • Performance Indicators - Show engagement metrics, completion rates, knowledge retention.
    • Best practice: Use data visualization to make the results clear and compelling.
    • User Testimonials - Use short, impactful quotes, focus on key benefits.
    • Best practice: Show diverse users and their positive experiences.


    What makes Product Training Video effective?


    Product training videos gain effectiveness through clearly defined learning objectives, directly tied to product features and user roles. These objectives act as the foundation, ensuring every element of the video contributes to a specific learning outcome. The narrative should be authentic, using relatable scenarios that showcase the products functionality and benefits, thus engaging the viewer on a personal level.

    Purposefully placed micro-animations, along with high-quality visuals and screen recordings, are essential for highlighting key features and processes. This visual approach makes complex information easily digestible, avoiding overwhelming the viewer. Direct messaging, free from jargon, further enhances understanding, ensuring the training is accessible to all users.

    A well-defined pre-production phase, complete with detailed storyboards and shot lists, is crucial for efficient production. This planning stage ensures the video is focused and avoids unnecessary deviations. Consistent branding elements, such as color palettes and typography, reinforce brand recognition, creating a cohesive experience. A focus on user pain points, addressing common challenges and questions, makes the training more relevant and valuable to the viewer.

    Action-oriented calls to action guide viewers towards the next steps in their learning journey, such as accessing further resources or completing practice exercises. User feedback and testing throughout production ensure the video meets user needs and learning styles. Regular updates and revisions, based on product changes and user feedback, keep the training current and effective.


    How long should your Product Training Video be?


    Optimize product training video length for maximum impact by aligning video type, content, and target audience stage.

    Pre-production Considerations for Determining Video Length:

    • What's the video's core training objective?
    • Who is the intended learner profile?
    • How many product features are crucial?
    • Does the product have a simple interface?
    • What platform dictates video length?
    • Which training stage does the video target?
    • What visual style best suits the content?

    Product training video length guide

    Product Training TypesVideo LengthUse CaseFunnel
    Product Walkthrough1-2 minutesShow key features, seamless user experience, engaging visuals, clear navigationOnboarding
    Tutorial1-2 minutesStep-by-step instructions, concise explanations, clear visuals, practical examplesEngagement
    Animated Explainer30-60 secondsSimplify complex concepts, visually appealing, memorable, highlight key benefitsAwareness
    Screen Recording45-90 secondsDemonstrate software functionality, quick and efficient, focus on key actionsConsideration
    Live Action Demo1-2 minutesShow product in use, build trust, realistic scenarios, human connection, dynamic visualsConversion/Decision


    How to create Product Training Videos?


    Craft compelling product training videos that resonate with your audience and drive tangible results. A strategic approach to video production ensures your message is clear, engaging, and effective.

    * Learning Objectives - Focus on measurable outcomes. What specific tasks should users be able to perform after viewing?

    • Scriptwriting - Use concise language and avoid jargon. Structure the script logically, using clear headings and subheadings.
    • Visual Style - Match the style to your brand and target audience. Consider using a consistent color palette and font.
    • Asset Gathering - Ensure high-resolution images and videos. Organize assets efficiently for easy access during production.
    • Storyboarding - Storyboard each scene to ensure a cohesive narrative. This helps visualize the flow and pacing of the video.
    • Video Recording - Use professional lighting and sound equipment. Ensure clear and well-lit product shots.
    • Video Editing - Use smooth transitions and dynamic editing techniques. Maintain a consistent pace to keep viewers engaged.
    • VFX/Animation - Use animation strategically to highlight key features. Keep animations simple and easy to understand.
    • CTA Integration - Place CTAs at logical points in the video. Make CTAs clear, concise, and visually appealing .
    • Branding - Maintain consistent branding throughout the video. Use your logo, color palette, and font consistently.


    Product Training Video Production Process Overview


    Creating effective product training videos involves more than just hitting record. It's about crafting a compelling learning experience that resonates with your audience and drives tangible results . Let's explore the key steps involved in bringing your vision to life. We'll build upon the examples we've already seen, translating inspiration into action.

    Think of your video production process as a journey. It starts with a clear destination – your learning objectives . From there, you chart a course through storytelling, scripting, and production, ultimately arriving at a video that empowers your viewers . For instance, product training video examples for internal training can dramatically improve onboarding efficiency , while product training video examples healthcare can ensure medical professionals are equipped with the latest knowledge.

    • Define clear learning objectives. What specific skills should viewers gain? measurable objectives provide a roadmap for your entire project.
    • Develop a compelling narrative . engage viewers with relatable stories, showcasing how the product solves real-world problems. Employee training videos , for example, can effectively onboard new hires by demonstrating company culture and values.
    • Plan your visuals. High-quality visuals are essential. Gather high-resolution images, videos, and consider using animations strategically to highlight key features or simplify complex concepts. Think about how animated explainer videos can effectively introduce a new product.
    • Optimize for your audience. Consider user experience and video length. Shorter videos often perform better, especially for online platforms. Marketing training videos, for instance, might be shared on social media and benefit from concise messaging.

    By following these steps, you can create product training videos that not only inform but also inspire. Remember, the goal is to empower your viewers with the knowledge and skills they need to succeed.


    Crafting Engaging Narratives for Product Training Videos


    Crafting engaging narratives transforms product training videos from mundane tutorials into captivating stories. We want our viewers to not just understand our product, but to feel connected to it. Let's explore how we can achieve this.

    Remember, a strong narrative is the backbone of any successful training video. It's what keeps viewers hooked and helps them retain information. Think of it as weaving a story around your product, showcasing its value in a relatable and memorable way.

    • Humanize Your Product: Introduce relatable characters facing real-world challenges. Show how your product empowers them to overcome these obstacles. For instance, imagine a small business owner struggling with inventory management. Demonstrate how your software simplifies their workflow, freeing them up to focus on growth.
    • Focus on Transformation: Highlight the "before and after." Show the positive impact your product has on users' lives. This could be anything from increased efficiency to improved customer satisfaction. When explaining complex processes, consider using product training video examples animation to break down information visually.
    • Evoke Emotion: Don't be afraid to inject humor, empathy, or even a touch of drama. emotional connections make your videos more memorable and impactful. For a truly immersive experience, explore product training video examples 3D animation, especially when showcasing intricate product details.
    • Craft a Clear Call to Action: Guide viewers on what to do next. This could be visiting your website, signing up for a free trial, or downloading a resource. Software tutorial videos are invaluable for demonstrating software functionality step-by-step, guiding users through practical applications.

    By following these tips, we can create product training videos that not only inform but also inspire, leaving a lasting impression on our viewers.


    The Role of Visuals in Effective Product Training Videos


    We've covered the essentials, but let's talk visuals. They're the heart and soul of engaging product training. Think of them as the bridge between your product and your audience's understanding. They transform dry facts into compelling stories, making learning an experience, not a chore.

    Imagine watching a product demo video that's just a voiceover and static slides. Boring, right? Now picture that same demo with vibrant animations, real-world examples, and user testimonials. Suddenly, it's engaging, informative, and memorable. That's the power of visuals.

    • visual storytelling connects with your audience emotionally. Think about using relatable scenarios and characters to make the information stick.
    • Clarity is key. Avoid visual clutter. Simple, concise visuals are more effective than overwhelming your viewers with too much information.
    • brand consistency builds trust. Maintain a consistent visual style that aligns with your brand's identity. This creates a cohesive and professional feel.
    • High-quality assets are a must. Invest in professional-grade images and videos. Think crisp, clear visuals that reflect the quality of your product. Product Demo Videos, for example, benefit greatly from high-quality visuals.

    Effective visuals are more than just pretty pictures. They're the key to unlocking your audience's understanding and driving real results. They transform passive viewers into active learners, empowering them with the knowledge they need to succeed. For instance, product training video examples explainer videos can simplify complex concepts, while product training video examples motion graphics can add a touch of visual flair.


    Incorporating Branding Elements into Product Training Videos


    Let's talk branding! We've covered the technical aspects, but now it's time to inject your unique brand personality into your product training videos. Think of it as dressing up your videos in your brand's signature style. This isn't just about slapping on a logo; it's about creating a cohesive and engaging experience that reinforces your brand identity and resonates with your audience.

    Effective branding transforms a simple tutorial into a powerful brand experience. Imagine watching a software demo where the interface reflects your brand's colors and fonts. Or picture a marketing training video that seamlessly incorporates your brand's story and messaging. That's the power of branded product training. Consider product training video examples for marketing that showcase how your brand's personality can be woven into the narrative, boosting engagement and conversion rates.

    • Logo Placement: Don't just stick your logo in a corner and call it a day. Think strategically. A subtle animation in the intro, a watermark that doesn't obstruct the content – these small touches make a big difference.
    • Color Palette & Font Consistency: Use your brand's colors and fonts throughout the video. This creates a sense of visual harmony and reinforces your brand identity. Imagine a Sales Training Videos using the brand's colors to create a sense of unity and professionalism.
    • Branded Music & Sound Effects: Music sets the mood. Choose music and sound effects that align with your brand's personality. Think upbeat and energetic for a tech product, calming and reassuring for healthcare.
    • Brand Storytelling: Weave your brand's story into the training narrative. Connect your product to your overall brand mission. This creates a deeper connection with your audience and makes your training more memorable. When creating product training video examples software, seamlessly integrating branded UI elements within the demonstration enhances the user experience and reinforces brand recognition. Effective Instructional product videos go beyond simply explaining features; they immerse the viewer in a branded experience, increasing retention and brand affinity.

    By incorporating these branding elements, we transform our product training videos from informative to inspiring. We create an experience that not only educates but also strengthens the bond between our brand and our audience.


    Optimizing Product Training Videos for Online Platforms


    Let's explore how to make our product training videos shine on online platforms. Creating compelling content is just the first step. We need to optimize our videos for online consumption, ensuring they grab attention, engage viewers , and drive results .

    Think about it – a beautifully crafted video won't achieve its full potential if it's buried in the depths of the internet. We need to make our videos discoverable , accessible, and enjoyable to watch, especially on mobile devices .

    Effective Onboarding Videos, for instance, can significantly improve user retention by providing a smooth and engaging introduction to your product.

    By following these strategies, we can ensure our product training videos reach their target audience, deliver valuable information, and ultimately drive the results we're aiming for. Invest in high-quality Product Education Videos to empower your users and maximize their success with your product.


    How product training video examples are curated?


    We dove deep into product training videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product training videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and relevance to training objectives.
    7.Brand Alignment Determining video alignment with brand message, identity, and training goals.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.24% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product training video examples 2024, n=12500 videos within duration <3 mintues, across industries.

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.

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