Video Creation Service

30 Product Ui Walkthrough Video Examples That Drive Product Adoption

Orko Roy
Last updated
Nov. 12, 2024
Table of Contents
Product Ui Walkthrough Video Examples
FAQ
How to plan and optimize Product Ui Walkthrough Videos?
Why Advids for Product Ui Walkthrough Video?
What is a Product Ui Walkthrough Video?
What do top Product Ui Walkthrough Videos have in common?
What makes Product Ui Walkthrough Video effective?
How long should your Product Ui Walkthrough Video be?
How to create Product Ui Walkthrough Videos?

Have you ever wished for a simple way to make your product instantly more accessible? I am excited to share what we've learned today about the transformative power of product UI walkthrough videos. In this article, our focus is on how these short, engaging videos can dramatically improve user understanding and engagement. We'll explore how they bridge the gap between complex features and intuitive user experiences, leading to significant improvements in key metrics. Let's uncover the compelling evidence that showcases their effectiveness.


  • Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
  • 67% of social media marketers plan to invest more in short-form video than any other format.
  • 66% of businesses are planning to use AI for their 2024 video projects.

  • These stats reveal a clear trend: short, engaging video content, potentially enhanced by AI, is the future of marketing. Product UI walkthrough videos perfectly align with this trend, offering a concise and compelling way to demonstrate value and drive adoption. We've handpicked 30 Engaging Product Ui Walkthrough Video examples that instantly resonated with us and inspired interest.

    Product Ui Walkthrough Video Examples

    1. Papertrail

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    Duration : 1 minute and 31 seconds

    The opening scene is a great attention-grabber, drawing in viewers with a humorous and relatable image of a window shattering. This scene cleverly introduces the issue of safety and compliance, setting the stage for Papertrail's solution. The video effectively uses animation to guide viewers through Papertrail's user interface. The bold colors and streamlined design make the interface easy to understand, even for viewers with limited technical knowledge.

    This video is a great example of how animation can be used to clearly and concisely explain the features and benefits of a software solution. If you're creating a Product UI Walkthrough Video, take inspiration from Papertrail's use of animation to guide viewers through your product's interface and showcase its key features.

    What We Can Learn
    Start with a captivating visual, grabbing attention instantly.

    2. Chainalysis

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    Duration : 1 minute and 13 seconds

    We admire Chainalysis's product UI walkthrough video, showcasing their platform's ability to navigate the complexities of blockchain analysis. The video effortlessly blends engaging visuals with informative content, addressing crucial questions around risk assessment and customer understanding. We all appreciate how Chainalysis positions itself as a pioneer in the field, providing complete blockchain awareness through its sophisticated platform.

    From transaction flow visualization to risk exposure charts, the user interface is incredibly intuitive and visually appealing. The video demonstrates Chainalysis's commitment to making complex data accessible, empowering businesses across finance, government, and Web3 to make informed decisions.

    What We Can Learn
    Guide viewers through a seamless user journey, building confidence and excitement.

    3. 360Learning

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    Duration : 1 minute and 15 seconds

    Compliance training doesn't have to be a chore, and this 360Learning product UI walkthrough video proves it. We all recognize the importance of compliance, but the traditional approach can feel like a box-ticking exercise. This video flips the script, showcasing how 360Learning transforms compliance into an engaging experience.


    The animation cleverly uses checkboxes and emojis to visually communicate the pain points of traditional training, then seamlessly transitions into a demonstration of 360Learnings solution. The platforms intuitive UI is highlighted, emphasizing its automation capabilities and the ability to create customized courses. The video makes a compelling case for a more modern, efficient approach to compliance.

    What We Can Learn
    Personalize your training with customizable courses. viewers will feel seen and understood.

    4. Planning in a Box

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    Duration : 1 minute and 15 seconds

    We love this videos dynamic 2D animation and the clever use of visual metaphors to explain Check Point Harmony. From the relatable opening scene of juggling work-from-home life to the expanding network under attack, the video immediately hooks us in. The vibrant purple and pink hues add a touch of unexpected delight to a serious subject.

    The product UI walkthrough video showcases six key features within Harmony's sleek teardrop logo. This beautifully illustrates its unified approach. The city visualization, cleverly morphing into the ThreatCloud concept, demonstrates Check Points commitment to comprehensive security across diverse business landscapes. Its an inspiring example of how to make a technical subject approachable and visually memorable.

    What We Can Learn
    Illustrate your product's value with a clear narrative arc, driving engagement.

    5. Velo

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    Duration : 1 minute and 9 seconds

    Velo is a blockchain based financial protocol that enables digital credit issuance and borderless asset transfer for businesses. The video is designed to showcase Velo's ability to improve operations for businesses and enable them to achieve more through data and insights.

    Video Design - This video is a great example of a Product Walkthrough Animation Example video, showcasing a simplified animation of the product, with multiple screenshots from the product. The video uses a combination of animation and real-world footage to demonstrate how Velo's blockchain technology works in practice. It shows how the platform is used to manage assets and transactions, and how it can be accessed through a simple and intuitive user interface. The animation style is smooth and professional, and the graphics are high quality, making this a very engaging and informative video.

    The visual style of the video effectively communicates the goal of the video, which is to showcase Velo as a powerful and innovative platform for businesses. The video uses a combination of dark colors and bold visuals to create a sense of sophistication and professionalism. The tone of the video is confident and informative, conveying a sense of trust and credibility.

    6. Deloitte

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    Duration : 4 minutes and 19 seconds

    We admire how Deloittes product UI walkthrough video artfully blends sleek 2D animation with a vibrant color palette, capturing the essence of a stress-free commute. The smart watch interface seamlessly guides the viewer through future mobility options, leaving a lasting impression of advanced technology at their fingertips. Beyond technical prowess, we love the human-centered narrative that underpins the futuristic visualizations, effortlessly connecting with viewers by showcasing the current struggles of urban mobility. This creates a powerful call to action, inspiring businesses to explore how they can be part of this transformative journey.

    This video transcends a mere product demonstration; it presents a powerful vision of the future. Deloitte paints a compelling picture of an effortless commute, underscoring the vital role of seamless integration between various modes of transportation. The videos focus on futuristic technologies, such as autonomous vehicles and smart infrastructure, emphasizes the role of innovation in driving positive change in the mobility space. The compelling presentation of these technologies inspires us all to anticipate a future where transportation is not just efficient but also enjoyable and stress-free.

    What We Can Learn
    Craft a story around your product's benefits, making viewers feel the solution.

    7. Blatchford Product Feature Walkthrough Video

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    Duration : 1 minute and 9 seconds

    The simplicity and clarity of this explainer video is very impressive. It does a great job of introducing a complex technology in a way that's easily understandable for a broad audience. Blatchford Elevated Vacuum Technology is broken down into key elements, explained through animation and text, with each point building on the previous one.

    A key takeaway from this video is the use of visuals to enhance the information delivery. By showing the technology in action, the video creates a stronger connection with the viewer. This is particularly effective with the clock gauge, which demonstrates the increase in vacuum pressure in a way that is both insightful and relatable. The overall effect is a video that is both informative and engaging.

    What We Can Learn
    Build your explanation point-by-point, ensuring each element enhances the previous one for clarity.

    8. Panduit Minimal Product Walkthrough Video

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    Duration : 1 minute and 29 seconds

    Panda Dome Premium Update Manager. This video effectively showcases its key features and advantages, capturing my attention from the start. The video's focus on security and simplicity is perfectly reflected in its sharp 2D animations and the upbeat music enhances the video's impact, creating a sense of trust.

    The animated icons and graphics brilliantly illustrate the software's function, while the concise messaging emphasizes its benefits. By presenting the information with clarity and style, Panda Dome demonstrates a thorough understanding of its target audience. The smooth transitions and fast-paced animations, along with the appealing music, make it a captivating Product Ui Walkthrough Video.

    What We Can Learn
    Clear animations boost understanding, leading to quicker user adoption.

    9. SimplyCast Simple Campaign Product UI Video - Drive engagement implicitly

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    Duration : 40 seconds

    Want to reach global prospects without burning the midnight oil? SimplyCast has the answer. This Product Ui Walkthrough Video demonstrates how their automated phone call feature connects businesses with clients worldwide, regardless of time zones.

    The video's teal and gray color scheme creates a fresh and modern feel, perfectly complementing the clean UI. The concise explanation and smooth 2D animation make the complex process seem effortless, showcasing the power of SimplyCast for any business seeking international growth.

    10. Comarch Product UI Walkthrough Example

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    Duration : 3 minutes and 31 seconds

    We admire the compelling way this video captures the vast potential of 5G monetization, especially within the B2B landscape. The iceberg analogy brilliantly showcases the often overlooked opportunities waiting beneath the surface, shifting our focus from the traditional B2C model. We love how the visuals seamlessly integrate with the upbeat music, creating a dynamic and engaging viewing experience that keeps us hooked from start to finish.

    The product UI walkthrough video deftly demonstrates Comarch's innovative software solutions, making even complex features appear accessible. By showcasing the user-friendly interface, potential clients can instantly grasp the value proposition and envision how the platform streamlines their workflows and maximizes 5G monetization. The ending call to action is strategically placed, prompting us to explore new monetization schemes with Comarch.

    What We Can Learn
    Make the UI walkthrough feel personal. viewers will want to learn more.

    11. Accenture Product UI Walkthrough Animation

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    Duration : 1 minute and 1 second

    Accenture explains deep learning using an animation of a puzzle. The video is designed to teach viewers about deep learning.

    Video Design - The video uses a clean and simple design style, with bright colors and playful graphics to explain the concept of deep learning. The use of a puzzle as a visual metaphor is effective, helping viewers to understand how a deep learning algorithm can identify patterns in data. The isometric style of the animation helps to create a three-dimensional effect, making the video engaging. The use of these elements is common in Accenture's product training Animation video style.

    The animation style of this video uses simple shapes and bold colors to make it easy to understand the concept of deep learning, using playful visuals that appeal to the audience and make the learning process more enjoyable. The design style conveys a fun and engaging tone, which is relevant to the video's objective of explaining a complex concept in a simple way. The visual style is simple and clean, while the animation is playful, giving viewers a sense of how the deep learning algorithm works by analyzing patterns.

    12. Uber Animated Product Walkthrough Video

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    Duration : 2 minutes and 32 seconds

    Uber and NO MORE are collaborating to create a safer community by preventing sexual assault. This video is designed to inform millions of riders and drivers about the importance of safety.

    Video Design - This is a Product Walkthrough Idea video which utilizes a digital graphics style. The use of multiple screens, geometric shapes, and a vibrant blue color scheme creates a tech-focused and sophisticated look. The inclusion of various video feeds and data visualizations emphasizes the use of technology to enhance security.

    The video's visual style successfully communicates the objective of preventing sexual assault through technology, which is accomplished by using a combination of advanced security features and partnerships. The tone of the video is informative and reassuring, highlighting how the company is committed to safety for riders and drivers.

    13. OWN.CANCER Product Walkthrough Demo Video

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    Duration : 1 minute and 11 seconds

    OWN.CANCER is a company focusing on cancer research and treatment, using immunotherapy to boost the body's natural defenses against cancer. The video is designed to introduce the audience to immunotherapy and its potential benefits.

    Video Design - The video features a simple and clean design, using a combination of bold text and animated graphics to illustrate the concept. This approach is similar to a B2B software walkthrough idea video. The animation style is a combination of simple shapes and smooth transitions, which creates a visually appealing and informative experience. The video's use of color highlights the concept of the immune system fighting against disease, using vibrant colors to emphasize the dynamic nature of the immune system. The design is minimalist and focused on providing clear and concise information, making the content easily digestible.

    The visual style is designed to communicate the complexity of the immune system in a simple and engaging way, making the concept easy to understand. The tone of the video is informative and hopeful, emphasizing the possibility of harnessing the body's own defenses to fight cancer. The video concludes with a call to action, encouraging viewers to learn more about the work of OWN.CANCER. The video effectively uses color, animation, and graphic design to present a complex topic in a clear and engaging way, making it a successful example of a B2B Software Walkthrough idea video.

    14. CoreLogic

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    Duration : 1 minute and 2 seconds

    CoreLogic's Market Trends video is designed to showcase the power of their data solution for understanding the New Zealand property market. The video highlights the comprehensiveness of their data and its ability to provide insights into various regions, TAs, postcodes, and suburbs.

    Video Design - The video uses an engaging combination of animated graphics and maps to visually demonstrate the core features of Market Trends. It's a perfect example of a Demonstration Walkthrough Idea video, showing users how to navigate the platform and explore data. The video features a clear and simple design style, focusing on bold colors and easy-to-understand animations, making it a visually appealing and informative demonstration.

    The video's animation style is designed to create a sense of movement and flow, which helps to keep viewers engaged and interested in the information being presented. The use of a clean white background, combined with contrasting colors and bold graphics, allows the key information to stand out. The overall tone of the video is informative and reassuring, conveying the message that CoreLogic Market Trends is a reliable source of in-depth property market data. This approach is effective in building trust and confidence in the product, particularly for viewers who are seeking accurate and valuable insights.

    15. Gemalto

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    Duration : 1 minute and 55 seconds

    Gemalto is a company specializing in security and digital identity solutions. This particular video is designed to showcase how their solutions are applicable to 5G networks.

    Video Design - The video utilizes a minimalist design, featuring a clean blue color palette and simple, geometric shapes. This approach, reminiscent of a 2D product promotion sample video, ensures that the focus remains on the key information and benefits of Gemalto solutions.

    The video's visual style is highly effective in conveying its message. By using clear, concise graphics and animations, the video efficiently presents the key requirements of 5G networks like speed, latency, connectivity, and energy consumption. The visual design clearly demonstrates how Gemalto solutions are instrumental in achieving these requirements, establishing a confident tone.

    16. Sun Life

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    Duration : 2 minutes and 10 seconds

    Sun Life helps you secure your loved ones' financial security. The video is designed to explain the benefits of permanent life insurance and how it can help give peace of mind.

    Video Design - The video uses simple, clean graphics and a conversational tone. The use of a bright yellow background with white text and clean-cut graphics, including a family image in a circle, reinforces the idea of security and protection. This simplistic style helps to create an Informative Product Sample video that is easy to understand.

    The video uses clear and concise language to explain the concept of permanent life insurance, with simple visuals to illustrate the key points. The overall design communicates the idea of financial security and how permanent life insurance can provide peace of mind. The friendly and reassuring tone conveys the idea that Sun Life understands the importance of protecting your loved ones and is there to help you achieve this goal.

    17. mtu

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    Duration : 1 minute and 22 seconds

    The mtu H2 ecosystem is a solution for storing and transporting renewable energy. This video is designed to introduce the mtu H2 system for CO2 neutral fuels.

    Video Design - The video is a great example of an App Walkthrough How-To Sample video. It starts with a top-down view of the city and then zooms in on the mtu H2 ecosystem. The video uses clean and simple graphics, bright colors, and clear text. The video uses arrows to show the flow of energy. A variety of color tones are used to differentiate each component of the system, which makes it easy to follow.

    The video style is clean and simple, which aligns with the mtu brand's overall design aesthetic. The video uses a combination of 3D graphics and animation to explain the concept. This type of video style is easy to understand and engaging. It explains the challenge of storing renewable energy and introduces the solution as a simple and sustainable way to utilize renewable energy. The visual style helps to communicate the video's objective and make it easy to understand how the system works. The video tone is informative and optimistic. It clearly explains the benefits of using mtu's H2 ecosystem, making it a strong and effective â€ÅApp Walkthrough How-To Sample video”.

    18. Atlas Copco

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    Duration : 1 minute and 57 seconds

    Atlas Copco is a global industrial company specializing in manufacturing, marketing, and servicing a wide range of industrial equipment. This video is designed to introduce the PF6 FlexSystem to viewers who are interested in tightening applications.

    Video Design - The video features a 3D animated illustration of the PF6 FlexSystem, with clear graphics and text labels, highlighting essential components. The illustration seamlessly transitions between different angles, providing a comprehensive overview of the system's components. The visual style is clean and simple, similar to an Animated Technology Product Example video, showcasing the PF6 FlexSystem in a concise and informative manner.

    The clean, minimalist design effectively communicates the product's key features and benefits. The visual style is professional and engaging, effectively showcasing the PF6 FlexSystem's functionality. The video uses a clear and concise narrative, emphasizing the simplicity and versatility of the system's design. The overall tone of the video is informative and professional, making it ideal for a technical audience interested in tightening applications.

    19. 1Password

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    Duration : 1 minute and 42 seconds

    1Password is a password manager that helps businesses manage and secure their users' passwords. This video is designed to show how 1Password can be integrated with other security solutions to provide a comprehensive security posture.

    Video Design -
    This video uses a minimalist design with a white background and a blue circle representing 1Password. The different integrations are shown as white boxes with labels like IdPs, SIEM, MFA, and Developer Tools. The video features a clean, modern design with the use of 3D graphics, clear typography and subtle animations, common elements of a SaaS Walkthrough Explainer Example video. It showcases how 1Password can be easily integrated into existing systems, providing users a seamless experience.

    The video uses a combination of visuals and text to explain the concepts of security and integration. The graphics and animation help to convey the message in a way that is easy to understand, while the text provides additional information and context. The tone of the video is professional and informative, which is appropriate for a product that is targeted at businesses. The video effectively communicates the benefits of using 1Password, highlighting the solution's security capabilities and its ability to enhance the overall security posture. It emphasizes the integration and connectivity with other security solutions, making it easier for businesses to manage their security requirements.

    20. Algolia

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    Duration : 1 minute and 25 seconds

    Algolia is a company that helps businesses improve their search experience and make it easier for customers to find what they are looking for. This video is designed to introduce businesses to Algolia and how it can help them grow.

    Video Design - This video uses a very simplified illustration style with flat, 2D characters. This is a very common design style for Top saas walkthrough Animation video as it can easily convey complex information in a clear and engaging way. The graphics are very clean and modern, and the use of color is subtle and effective.

    This video is able to communicate the objective of the video by using simple but impactful visual metaphors. The visual design of the video drives the video goal by showing how Algolia can help businesses save time and resources by automating their search processes. The video's tone is professional and informative. It is clear that the video is targeted at businesses, who are looking for ways to improve their customer experience and grow their business.

    21. HP

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    Duration : 1 minute and 14 seconds

    HP is a technology company that creates solutions and services to make life better. This video is designed to explain HP Instant Ink and its benefits, with the goal of enticing viewers to learn more.

    Video Design - The video uses a vibrant purple background with clean white outlines of simple, 2D illustrations. It's a top 2D product visualization video that leverages visual storytelling to explain the product. The elements are clear, and the overall style is bright and modern. The use of text overlays with a consistent font and style ensures readability and brand consistency. The video features a combination of static and animated elements, which further contributes to its engaging nature.

    The graphic design and animation style of the video is clean, simple, and easy to understand. The use of illustrations and animation helps to visually explain the benefits of HP Instant Ink. The video's tone is positive and upbeat, highlighting the ease of use and cost-saving aspects of the service. The video clearly communicates the value proposition of HP Instant Ink, promoting its affordability and convenience. This style effectively targets an audience looking for a simple and cost-effective printing solution.

    22. GEICO

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    Duration : 1 minute and 9 seconds

    GEICO is a company that provides insurance. This video is designed to inform viewers about comprehensive coverage.

    Video Design - The video uses a simple, clean design style with flat illustrations and bright colors, creating a Top product feature Storytelling video. A cartoon car is used to highlight the subject, and the visual style makes the car relatable. Animated creatures like a dragon and a bear playfully represent the kind of incidents that comprehensive coverage can cover. A simple dial with VOL graphic, representing a car insurance deductible, helps visualize the concept.

    The visual style of the video is engaging and helps communicate the objective of the video, which is to explain comprehensive coverage and the deductible. The video's tone is fun and lighthearted, which helps make the information about insurance seem less intimidating. GEICO uses playful imagery and animation to explain a complex insurance topic. This approach helps ensure the video is engaging and memorable for the viewer.

    23. AARP

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    Duration : 1 minute and 10 seconds

    AARP is a nonprofit organization that provides resources and information for people aged fifty and older. This video is designed to help people learn how to replace their Social Security card.

    Video Design - The video is an animated walkthrough Tutorial Overview video, AARP uses bright, colorful graphics to make their tutorials engaging. They feature icons and illustrations that convey information quickly and clearly, making it easy for viewers to follow the steps. They use minimal text in the video, emphasizing the animated elements as the main way of conveying information.

    The animated elements and simplified illustrations help make the process of replacing a Social Security card feel less intimidating. The video's design uses a light and friendly tone that makes it approachable, reassuring viewers that the process is straightforward and easy to navigate.

    24. Elaad

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    Duration : 1 minute and 57 seconds

    Elaad is a company that specializes in electric vehicle charging infrastructure. This video is designed to explain the communication chain within the EV charging ecosystem.

    Video Design - This animated product software walkthrough video uses simple illustrations and clean, bright colors to demonstrate a complex process, making it easy to understand. The use of speech bubbles and arrows effectively illustrates the flow of communication between various devices in the EV charging ecosystem. The animated illustrations are a good balance of detail and simplicity, giving a clear picture of the communication chain without overwhelming the viewer.

    The visual design of the video is clear and simple, making it easy to follow the flow of information between the various devices in the EV charging ecosystem. The use of speech bubbles clearly defines the communication happening between the electric vehicle, charging station, and energy supplier systems. The arrows indicate the direction of communication, making the process easy to understand. This visual style ensures that the message is clearly communicated to the audience and underscores the overall message that the entire system must work together flawlessly for smooth charging operations. The video tone is light and informative, with a hint of humor to make the technical explanation engaging and easy to digest.

    25. WaterAid

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    Duration : 4 minutes and 9 seconds

    WaterAid is a global organization dedicated to bringing safe water, sanitation and hygiene education to everyone, everywhere. This video is designed to showcase the impact of water and sanitation on people's lives, particularly focusing on the story of a young girl named Grace.

    Video Design - The video utilizes a bright and cheerful visual style, using 2D animation and flat design. This makes it easily accessible to a wide audience, including children. The bright colors and simple graphics help to capture the attention of the viewer, while the animated elements bring the story to life. The video is designed to be engaging and entertaining, which is essential for a Best product launch Promotional video.

    The video effectively communicates its message by showing the daily struggles of Grace and her community due to lack of access to clean water. The scenes depict the long distances people have to walk to fetch water, the risk of contamination, and the impact on education. The optimistic tone of the video, despite the serious subject matter, reinforces the positive impact of WaterAid's work and how access to safe water can lead to a more productive and healthier life.

    26. Siemens

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    Duration : 3 minutes and 37 seconds

    Siemens is a leading healthcare technology company that makes mammograms. This video is designed to explain how mammograms work, its purpose, and how safe it is.

    Video Design - The video uses flat 2D animation for its visuals and focuses on a clear and simple visual design. The graphics are high quality and easy to understand. The video has simple color schemes which allow the viewer to easily see and understand the key elements of the video, such as the equipment used for mammograms. The layout and the minimal elements used, makes this a very good Best Product Feature Guide video.

    The clean and simple graphic style of the video visually communicates that mammograms are a safe procedure. The animation in the video has a calming and informative tone, to put the viewer at ease and to let them know that the procedure is safe, efficient, and beneficial. The animation is simple and helps the viewer to focus on the information being shared about mammography.

    27. Impact My Biz

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    Duration : 1 minute and 22 seconds

    Impact My Biz is a company that offers virtual Chief Information Officer or vCIO services. The vCIO is a person who provides consultation for your technology strategy as a third party. This video is designed to introduce the concept of a vCIO and explain why your business might need one.

    Video Design - The Impact My Biz video presents a simplified and engaging illustration of the vCIO service. The graphic style is minimalist and utilizes simple icons for visual representation. The video uses a bright blue color scheme which is associated with technology, trust, and security. The clean and simple graphic style makes it a Best App Product Preview video that is very effective for explaining the value of a vCIO to business owners.

    The video is designed to be informative and engaging with a clear call to action. Impact My Biz emphasizes the expertise and experience of its vCIOs, highlighting their ability to guide businesses toward better technology decisions. The graphic style of the video uses bold imagery and a consistent blue color scheme to emphasize the vCIOs’ expertise and ability to improve a business's digital strategy. The video tone is professional, direct, and informative, allowing the viewer to quickly grasp the value of the vCIO service.

    28. Charles Stanley

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    Duration : 1 minute and 28 seconds

    Charles Stanley is a financial services company that provides investment advice and services to individuals and institutions. This particular video is designed to introduce investors to the concept of dividends.

    Video Design - The video uses simple but engaging visuals to explain the dividend concept. The animation uses bright colors and a clean design with simple icons. The background pattern uses multiple icons of financial concepts like currency symbols and financial charts. The animated design makes it a Tech Product Demo Animation Sample video and keeps the audience engaged. The graphic design elements of the video like the animation and the use of icons create a simple and clear explanation for viewers.

    The video design is able to communicate the objective of the video through the use of simple visuals and animation. The bright color palette and clean lines make the information easy to digest and understand. The visual design is able to drive the goal of the video, which is to introduce investors to dividends. The tone of the video is informative, friendly, and engaging. The video uses a simple and easy to understand explanation that makes the concept accessible to a wide range of investors. The video aims to help investors understand how dividends work and how they can benefit from them.

    29. Coinbase

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    Duration : 2 minutes and 1 second

    Coinbase is a cryptocurrency exchange platform that offers an educational program called Earn, where users can learn about different cryptocurrencies. This video is designed to teach users about Algorand, a blockchain platform focused on scalability, security, and decentralization.

    Video Design - The video features a simple and clean design style, using bright, minimalist illustrations of people and financial icons. It's a Product Story Animated Sample video, perfect for illustrating a concept and engaging with viewers. Key elements like arrows, globes, and financial icons reinforce the topic of financial inclusion and the ability for anyone to access the Algorand platform.

    The video's bright colors and engaging animations help communicate the core benefits of the Algorand platform to a broad audience. By highlighting the challenges of current financial systems, the video emphasizes the importance of Algorand's solution to make financial services more accessible, transparent, and equitable. The overall tone is optimistic and encouraging, promoting the future of finance with Algorand.

    30. Toolstation

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    Duration : 1 minute and 29 seconds

    Toolstation is a home improvement retailer that provides a wide variety of products and solutions. This video is designed to promote their 4lite WiZ smart bulb range.

    Video Design - The video uses simple flat design and animation to visually showcase the features of the 4lite WiZ smart bulbs. The graphics are bright and colorful, and the overall design is clean and modern. This style makes the video an effective example of a Software Product Feature Example video, as it effectively portrays the functionality of the 4lite WiZ app and how easy it is to use.

    The visual style of the video is able to communicate the objective of the video by emphasizing the ease of use and the many features of the 4lite WiZ smart bulbs. The video uses a bright and cheerful tone that is designed to appeal to the target audience. The narrative of the video highlights the numerous applications of the smart bulbs, from setting the mood for a party to helping kids get to sleep. This approach creates an engaging and informative video that encourages viewers to learn more about the 4lite WiZ smart bulb range.

    FAQ

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    How can a product UI walkthrough video help me explain my complex software product to potential customers?

    UI walkthrough videos effectively demonstrate software functionality and value, simplifying complex concepts for potential customers.

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    What are the key elements of a successful product UI walkthrough video?

    Successful videos combine clear visuals, concise explanations, and a compelling call to action, highlighting user benefits.

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    How long should a typical product UI walkthrough video be to keep viewers engaged?

    Optimal length is typically under two minutes for maximum engagement. Complex software may benefit from a series of shorter videos.

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    What are some common mistakes to avoid when creating a product UI walkthrough video?

    Avoid technical jargon, focusing instead on user benefits and clear, concise demonstrations of key features.

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    How can I make my product UI walkthrough video visually appealing and engaging?

    High-quality graphics, smooth transitions, professional voiceover, and subtle animations create visually appealing and engaging videos.

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    What kind of music and sound effects should I use?

    Music and sound effects should complement the video's tone and message, enhancing the overall viewing experience without being distracting.

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    How can I use animation and screen recording effectively?

    Animation highlights key features, while screen recording demonstrates real-world software usage in a clear and concise manner.

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    What are the different styles of product UI walkthrough videos, and which one is right for my product?

    Styles range from simple screen recordings to fully animated explainers. Choose a style that aligns with your product and target audience.

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    What is the typical cost of producing a professional video?

    Professional video production typically costs between $1,000 and $6,000 for a 60-second video, depending on complexity and style. Fixed-fee pricing offers budget predictability.

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    How can I find a reputable video production company?

    A reputable video production company demonstrates a strong portfolio, positive client testimonials, and industry expertise.

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    What kind of script should I write?

    Scripts should be concise, engaging, and benefit-driven, clearly demonstrating the software's value proposition to the target audience.

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    How can I use storytelling to make my video more compelling?

    Storytelling connects with viewers emotionally, making the video more memorable and impactful by showcasing relatable user scenarios.

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    How can I adapt a product UI walkthrough video example to fit my specific needs and branding?

    Adapt examples by highlighting your unique features, branding, and target audience, ensuring the video aligns with your specific needs.

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    What existing assets can I leverage when creating my video?

    Leverage existing marketing materials, product demos, and user testimonials to create a cohesive and cost-effective video.

    View more icon. Plus icon inside an orange shape.
    What are the typical timelines involved in producing a video?

    Production timelines typically range from 3 to 8 weeks, depending on the project's scope, complexity, and desired level of polish.



    How to plan and optimize Product Ui Walkthrough Videos?


    Build Strong Brands: "Products are made in the factory, but brands are created in the mind." - Walter Landor. Advids leveraged this for a fashion e-commerce client. We infused their brand personality into the UI walkthrough video through vibrant visuals and music, resulting in a 15% lift in brand awareness.

    Actionable: Infuse brand identity into every aspect of your video's design.

    Leverage Social Proof: "If you say it, it's marketing. If they say it, it's social proof." - Andy Crestodina. Advids used this for a mobile app client. We incorporated user testimonials within the UI walkthrough, boosting app downloads by 25%.

    Actionable: Integrate testimonials and reviews to build trust and credibility.

    Drive Action with Purpose: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey. Advids used this for a productivity software client. We designed the UI walkthrough to clearly guide users toward a free trial, resulting in a 18% conversion rate.

    Actionable: Design videos with clear calls to action aligned with business goals.

    Embrace Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids applied this for a healthcare client. We used clear, concise visuals and animations in the UI walkthrough to explain complex medical procedures, increasing patient understanding by 30%.

    Actionable: Use visuals to simplify complex information and enhance engagement.

    Prioritize User Experience: "Good design is good business." - Thomas Watson Jr. Advids applied this for a gaming client. We ensured the UI walkthrough mirrored the intuitive game interface, leading to a 22% increase in player retention.

    Actionable: Design videos that are user-friendly and easy to navigate.


    Why Advids for Product Ui Walkthrough Video?


    At Advids, we create high-quality, original Product Ui Walkthrough Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective videos.

    Unlocking the Potential of Product Ui Walkthrough Video:

    Customized Product Ui Walkthrough Video Solutions: We tailor each project, whether it's a concise explainer video or a detailed walkthrough, to perfectly match your brand, style, and target audience.
    Creative Storytelling Through Video: Our team of video experts crafts engaging narratives that resonate with your viewers and drive desired actions, showcasing your product's UI effectively.
    Cutting-Edge Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact, highlighting the best aspects of your product's UI.

    Experience and Expertise:

    12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of video production and what makes a Product Ui Walkthrough Video truly effective.
    Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through video.
    Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

    A Collaborative Approach:

    Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Ui Walkthrough Video. Your input is crucial to the success of the project.
    Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful videos that showcase your product's UI effectively.

    Proven Results with Product Ui Walkthrough Video:

    Dedicated Product UI Video Expertise: We've successfully delivered between 185 and 470 Product Ui Walkthrough Videos, demonstrating our specialized knowledge in this area.


    Ready to unlock the potential of Product Ui Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective video experiences.

    Checkout some of the projects and work our team at Advids has been producing:


    What is a Product Ui Walkthrough Video?


    A product UI walkthrough video is a visual guide that demonstrates how to use a software application, website, or digital product. It showcases the user interface (UI) and guides viewers through various features, functionalities, and workflows. These videos can take various forms, such as tutorials that explain specific features, product demos that showcase the overall functionality, or feature overviews that highlight key aspects of the product. The goal is to provide users with a clear and engaging understanding of how to use the product effectively.

    Product UI walkthrough videos are used in various contexts, including onboarding new users, educating existing users about new features, providing customer support, and showcasing the product's value proposition to potential customers. They can be integrated into a company's website, social media platforms, email marketing campaigns, and other marketing materials.


    What do top Product Ui Walkthrough Videos have in common?


  • Screen Recording

    A visual representation of the product's UI in action.

  • Animated Explainer

    A visually engaging way to showcase product features.

  • Interactive Elements

    Encourages user engagement and provides a more interactive experience.

  • Onboarding Walkthrough

    Guides new users through the initial setup and key features.

  • Feature Highlight

    Focuses on specific features and their benefits.

  • Problem-Solution Narrative

    Demonstrates how the product solves real-world problems.

  • User Testimonials

    Adds credibility and social proof to the video.

  • Call to Action

    Encourages viewers to take the next step, such as signing up for a free trial.

  • Visual Storytelling

    Creates a compelling narrative that resonates with viewers.

  • Clear Navigation

    Guides viewers through the UI in a logical and intuitive way.

  • Concise Explanations

    Provides clear and concise explanations of features and functionalities.

  • Professional Production

    Ensures high-quality visuals and audio for a polished and professional look.


  • What makes Product Ui Walkthrough Video effective?


    A comprehensive approach is essential to make Product UI Walkthrough Videos effective. A well-structured video is driven by a clear understanding of the target audience and their needs. The video should be designed to provide a clear and concise explanation of the product's features and functionalities, while also engaging viewers and encouraging them to take action.

    A well-structured video is driven by a clear understanding of the target audience and their needs. The video should be designed to provide a clear and concise explanation of the product's features and functionalities, while also engaging viewers and encouraging them to take action.


    How long should your Product Ui Walkthrough Video be?


    The ideal length of a Product UI Walkthrough Video is determined by the specific goals and context of the video. A concise video is ideal for showcasing a single feature or addressing a specific user need. A longer video might be more appropriate for a comprehensive product demo or a detailed tutorial.

    The ideal length of a Product UI Walkthrough Video is determined by the specific goals and context of the video. A concise video is ideal for showcasing a single feature or addressing a specific user need. A longer video might be more appropriate for a comprehensive product demo or a detailed tutorial.

  • What is the primary goal of the video?
  • What features are being showcased?
  • What is the target audience's attention span?
  • How complex is the product's UI?
  • What is the desired level of detail?
  • How much time do users have to watch the video?
  • What is the overall length of the video series?

  • How to create Product Ui Walkthrough Videos?


    Creating effective Product UI Walkthrough Videos involves a well-defined process that encompasses pre-production, production, and post-production stages. The process should be tailored to the specific goals and target audience of the video.

    Pre-Production

  • Define the target audience: Who are you trying to reach with this video? What are their needs and pain points?
  • Identify the video's purpose: What do you want viewers to take away from the video? Do you want them to learn how to use a feature, understand the benefits of your product, or be entertained?
  • Outline the video's content: What specific features or functionalities will you showcase? What information do you need to convey?
  • Create a storyboard: This will help you visualize the flow of the video and ensure that it is engaging and easy to follow.
  • Choose the right video style: Will it be a screen recording, animation, motion graphics, or a combination of these?
  • Select the appropriate software: There are many different software options available for creating product UI walkthrough videos. Choose one that meets your needs and budget.
  • Production

  • Screen recording: Capture the user interface of your product in action.
  • Animation: Create engaging visuals that highlight key features and functionalities.
  • Motion graphics: Add visual interest and dynamism to your video.
  • Voiceover recording: Provide narration that explains the features and benefits of your product.
  • Post-Production

  • Editing and post-production: Assemble the different elements of your video into a cohesive and engaging whole.
  • Adding music and sound effects: Enhance the mood and atmosphere of your video.
  • Optimizing for different platforms: Ensure that your video is formatted correctly for different platforms, such as YouTube, Vimeo, and social media.

  • Boost Engagement with Product Walkthrough Videos


    • Well-crafted videos can significantly increase key engagement metrics. For instance, viewers tend to spend more time on pages with embedded videos, leading to higher average session durations.
    • Videos also encourage interaction, resulting in more comments, shares, and likes on social media platforms.

    Demonstrating Value:

    • Instead of simply listing features, videos can showcase how your product solves real user problems. For example, a project management software video could demonstrate how its features streamline team collaboration and improve project delivery timelines, making the product more appealing to potential customers.

    Simplifying Complex Processes:

    • Intricate workflows can be intimidating for users. Videos can break down these processes into easy-to-follow visual steps, reducing user frustration and encouraging interaction. Imagine a video demonstrating how to set up a complex integration within a software platform, guiding users through each step with clear visuals and concise explanations.

    Evoking an Emotional Response:

    • By showcasing the product in action, you can elicit positive emotions and excitement. A video highlighting the Ease of Use and time-saving benefits of a design tool can evoke feelings of joy and satisfaction, leading to higher engagement levels and a stronger connection with the brand.


    Product UI Walkthroughs: A Guide for Every Need


    These videos provide a comprehensive overview of your product, Highlighting Key Features and Benefits to potential customers. Imagine a software company launching a new CRM platform. A product Demo Video would showcase the platform's interface, core functionalities like contact management and sales pipeline tracking, and the benefits it offers businesses.

    Product Tutorial Videos:

    Designed for existing users, these videos offer step-by-step guidance on using specific features or functionalities. For example, a video tutorial for a photo editing software could guide users through the process of retouching images, explaining each tool and technique in detail.

    Product Explainer Videos:

    Ideal for marketing campaigns, these videos concisely convey your product's value proposition and how it solves customer pain points. A SaaS company offering a marketing automation tool could create an Explainer Video highlighting the challenges of manual email marketing and demonstrating how their tool automates the process, saving time and improving efficiency.

    Onboarding Videos:

    Welcoming new users, these videos provide a smooth introduction to the product, ensuring they feel comfortable and confident getting started. A mobile banking app could use an onboarding video to guide new users through the account setup process, highlighting key features like mobile check deposit and bill pay.

    Support Videos:

    Acting as a self-service knowledge base, these videos address common customer questions or technical issues, reducing support tickets. A video demonstrating how to troubleshoot connectivity issues with a smart home device can empower users to resolve problems independently, reducing the load on the support team.


    B2B UI Walkthroughs: Selling Value, Not Features


    Crafting a compelling product UI walkthrough video for a B2B audience requires a laser focus on business value and return on investment (ROI). Here's a breakdown of key elements to consider:

    Target Audience
    • Define your ideal viewer. What are their roles, responsibilities, and pain points? A video targeting IT managers will differ significantly from one aimed at marketing executives.
    Value Proposition
    • Articulate how your product directly addresses the specific needs and challenges faced by your B2B audience. For example, a video showcasing a data analytics platform should highlight how it helps businesses gain insights from their data to improve decision-making and drive revenue growth.
    Professionalism
    • Reflect the quality and sophistication of your brand with high-quality visuals, clear audio, and a polished presentation. Avoid using overly casual language or visuals that might not resonate with a professional audience.
    Call to Action
    • Guide viewers towards a desired action, such as requesting a demo, contacting sales, or downloading a resource. Make the call to action clear, concise, and relevant to the video's content.
    Production Quality
    • Invest in professional Video Production to ensure high-quality visuals and audio. This reflects positively on your brand and enhances the viewer's experience.
    Example

    Imagine a company selling enterprise resource planning (ERP) software. Their video could start by highlighting the challenges businesses face with disparate systems and manual processes. Then, it would showcase how their ERP solution integrates various departments, automates workflows, and provides real-time insights, ultimately leading to increased efficiency and cost savings. The video would conclude with a clear call to action, inviting viewers to schedule a personalized demo.


    Maximize Your Product Launch Video Impact


    Product UI walkthrough videos are versatile assets that can be seamlessly integrated into various stages of your marketing funnel, amplifying your campaign's reach and impact.

    Website Integration: Embed videos strategically on your website. Product pages can benefit from videos showcasing specific features, while Landing Pages can use videos to explain the value proposition and drive conversions.

    Social Media Amplification: Share video snippets or teasers on social media platforms like LinkedIn, Twitter, and Facebook. Use compelling captions and visuals to entice viewers to click through to your website or landing page.

    Email Marketing Enhancement: Include videos in your email nurturing campaigns. For example, you can send a welcome email to new subscribers with a video introducing your product and its key benefits.

    Paid Advertising: Leverage videos in your paid advertising campaigns on platforms like Google Ads and Facebook Ads. Video Ads can Capture Attention more effectively than static image ads, leading to higher click-through rates and improved campaign performance.

    Content Marketing: Repurpose your videos into blog posts, articles, or social media updates. Extract key insights and takeaways from the video and present them in a written format, expanding your content's reach and engagement.

    Example: A company launching a new mobile app could create a series of short videos highlighting its key features. These videos could be embedded on the app's website, shared on social media, and used in email marketing campaigns to drive app downloads. They could also be repurposed into blog posts and articles that provide more in-depth information about the app's functionalities and benefits.


    Crafting Compelling UI Walkthroughs


    To create a product UI walkthrough video that captivates viewers and compels them to take action, you need to blend engaging Storytelling with clear calls to action.

    Start Strong: Capture attention immediately with a captivating hook. This could be a relatable pain point, a thought-provoking question, or a visually stunning scene that piques the viewer's interest.

    Keep it Concise: Respect your audience's time by delivering your message succinctly. Aim for a video length that balances comprehensive information with viewer engagement. Shorter videos tend to perform better on social media, while longer formats might be suitable for your website or YouTube channel.

    Focus on Benefits: Instead of simply listing features, showcase how your product directly addresses user needs and solves their problems. For example, instead of saying our software has advanced reporting capabilities, show how those reports provide actionable insights that help users make better decisions.

    End with a Compelling Call to Action: Clearly instruct viewers on the next step. Use action-oriented language and visually highlight the call to action button or link. For example, you could end the video with a screen displaying your website address and a Voiceover saying Visit our website today to learn more and sign up for a free trial.

    Visual Storytelling: Use screen recordings, animations, and text overlays to create a visually engaging narrative. Show the product in action, highlighting its key features and benefits in a way that is easy to understand and remember.


    Empower Your Users with Video Support


    Product UI walkthrough videos can revolutionize customer support by offering a proactive and efficient way to address user queries and empower them with self-service solutions.

    Knowledge Base Enrichment: Create a library of videos covering frequently asked questions, troubleshooting tips, and Step-by-Step Guides for common tasks. Instead of relying solely on text-based articles, integrate videos that visually demonstrate solutions.

    Complex Feature Explainer: Simplify the understanding of intricate features with dedicated videos. Break down functionalities into digestible visual steps, making it easier for users to grasp complex concepts.

    Proactive Problem Solving: Anticipate common user challenges and create videos that offer solutions before users even encounter them. This reduces the need for users to contact support and improves their overall experience.

    Support Ticket Deflection: Embed relevant videos within your support ticketing system. When a user submits a ticket, the system can automatically suggest related videos that might address their issue, potentially resolving the problem without human intervention.

    Example: A software company could create a series of videos addressing common issues users face, such as password resets, account setup, and software integration. These videos can be embedded in the company's knowledge base and linked within support emails, empowering users to find solutions independently.


    Onboarding Success with Video Walkthroughs


    Videos are inherently more engaging than static text or images. They capture attention and make the learning process more enjoyable for new users, increasing the likelihood of them completing the onboarding process.

    Reduced Support Inquiries:

    By providing clear visual guidance, you can preemptively address common questions and reduce the volume of support tickets from new users. This frees up your support team to focus on more complex issues.

    Increased User Retention:

    A smooth and engaging onboarding experience leads to higher user satisfaction and increases the likelihood of users adopting your product long-term. When users feel confident and comfortable using your product from the start, they are more likely to stick around.

    Faster Time to Value:

    Videos can help users quickly understand the core value proposition of your product and how to achieve their desired outcomes. This accelerates the time to value, the time it takes for users to experience the benefits of your product, leading to increased satisfaction and engagement.

    Example:

    A SaaS platform could create a series of onboarding videos that guide new users through the account setup process, introduce key features, and demonstrate how to perform basic tasks. These videos can be integrated into the platform's welcome email sequence and user dashboard, providing a seamless and engaging onboarding experience.


    Optimize Your Launch Videos for Every Screen


    Attention spans vary across platforms. Keep videos concise for social media platforms like TikTok and Instagram, where users prefer short, snackable content. Longer formats might be suitable for YouTube or your website, where viewers are more likely to engage with in-depth content.

    Video Format

    Optimize for aspect ratios and orientations preferred by each platform. Vertical videos perform well on mobile devices, while landscape is suitable for desktop viewing. Consider creating multiple versions of your video to cater to different platforms.

    Video Quality

    Ensure high-resolution visuals and clear audio for a professional viewing experience across devices. Poor video quality can negatively impact user experience and brand perception.

    Platform-Specific Elements

    Utilize platform-specific features like interactive elements, captions, and end screens to enhance engagement and drive action. For example, you can add clickable links to your YouTube video descriptions or use polls and quizzes in your Instagram Stories.

    Accessibility

    Make your videos accessible to a wider audience by including captions, transcripts, and audio descriptions. This ensures that users with disabilities can also benefit from your content.


    Solve Customer Problems with Video


    Addressing customer pain points effectively is crucial for Building Trust and demonstrating that you understand your audience's needs. Product UI walkthrough videos provide an engaging platform to showcase how your product provides solutions.

    Pain Point Identification:

    • Conduct thorough user research to identify common challenges and frustrations users face when interacting with your product or similar solutions.
    • Use surveys, interviews, and user feedback to gather insights.

    Solution-Oriented Demonstration:

    • Create videos that directly address these pain points, showcasing how specific features or workflows provide relief and improve the user experience.
    • Focus on the how your product solves the problem, not just the what.

    Customer Testimonial Integration:

    • Incorporate Testimonials from satisfied customers who have successfully overcome similar challenges using your product.
    • This adds credibility to your claims and builds trust with potential customers.

    Empathy and Emotional Connection:

    • Use storytelling and visuals to create an Emotional Connection with viewers who are experiencing the pain points.
    • Show that you understand their frustrations and offer a genuine solution.

    Example:

    A company selling a project management tool could create a video addressing the pain point of inefficient team communication. The video could show how the tool's features, such as task assignments, shared calendars, and real-time chat, facilitate seamless communication and improve project collaboration.


    Crafting Compelling Calls to Action


    Clarity and Specificity:

    Clearly state the desired action you want viewers to take, leaving no room for ambiguity. Instead of a generic Learn More, use specific CTAs like Sign Up for a Free Trial or Download our eBook.

    Action-Oriented Language:

    Use strong verbs that encourage immediate action, such as Get Started Today, Request a Demo, or Join Our Community. Create a Sense of Urgency and excitement.

    Value Proposition Reinforcement:

    Remind viewers of the key benefit they'll gain by taking the desired action. For example, you could say Click here to download our free guide and discover how to boost your productivity by 20%.

    Visual Emphasis:

    Highlight the CTA visually using bold text, contrasting colors, or animations. Make it stand out from the rest of the video content.

    Placement and Timing:

    Place the CTA at a logical point in the video, such as the end or after a key benefit has been highlighted. Don't overwhelm viewers with too many CTAs; focus on one primary action you want them to take.


    Case Study: Salesforce's Customer Success Platform


    The Challenge: Salesforce, a customer relationship management (CRM) platform, needed to help its customers achieve success with its products.

    The Solution: Salesforce developed a comprehensive Customer Success Platform, offering:

    • Onboarding and Training: Salesforce provided onboarding and training resources to help customers get started with its products.
    • Support and Resources: Salesforce offered a variety of support channels, including online documentation, community forums, and dedicated customer success managers.
    • Best Practices and Success Stories: Salesforce shared best practices and success stories from other customers to help users learn from their experiences.

    Results:

    • Increased Customer Satisfaction: Salesforce saw a significant increase in customer satisfaction, as customers felt supported and empowered to achieve success with its products.
    • Improved Customer Retention: Salesforce's Customer Success Platform led to improved customer retention rates, as customers were more likely to stay loyal to the brand when they felt supported and successful.
    • Enhanced Product Adoption: Salesforce's Customer Success Platform encouraged customers to adopt more features and functionalities of its products, leading to increased value and ROI.

    Key Takeaway: Salesforce's Customer Success Platform provided customers with the resources and support they needed to achieve success with its products, leading to increased satisfaction, retention, and product adoption.


    Case Study: Duolingo's Gamification for Language Learning


    Challenge: Duolingo, a language learning platform, aimed to increase user engagement and motivation through gamification. They wanted to make the learning process more enjoyable and rewarding.

    Solution: Duolingo implemented a Gamified Learning Experience, incorporating elements such as points, badges, leaderboards, and streaks. They also introduced interactive challenges and rewards to keep users engaged.

    Results:

    • Increased User Engagement: Duolingo saw a significant increase in user engagement and time spent on the platform after implementing gamification.
    • Improved Learning Outcomes: Users reported a more enjoyable and effective learning experience, leading to better language acquisition.
    • Enhanced User Retention: The gamified elements helped to retain users and encourage them to continue learning, contributing to Duolingo's success.


    How product UI walkthrough video examples are curated?


    We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

    Our 8-Parameter Curation Framework

    1.Relevance Authentic product tour videos showcasing real-world applications.
    2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
    3.Engagement Analyzing audience response, information design, 10-second litmus test.
    4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
    5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
    6.Call to Action Examining call to action strength, clarity, and specific guidance on next steps within the UI.
    7.Brand Alignment Determining video alignment with brand message, identity, and accurate representation of UI elements.
    8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

    A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

    Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

    1. Animated Explainers
    2. Product Demos
    3. Customer Onboarding
    4. Technical Walkthroughs
    5. UI Demo Animations

    0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

    Advids
    Source: Advids/Youtube, Product ui walkthrough video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30 is 0.21% of 14500)

    Author at advids
    A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

    His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

    An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.