30 Product Ui Walkthrough Video Examples That Drive Product Adoption

Ever launched a product and felt like a chef whose masterpiece dish goes untouched? It's a classic case of "build it and they won't necessarily come." You've crafted something amazing, but users are struggling to grasp its brilliance. That's where the magic of Product UI Walkthrough Videos comes in. These videos act as your personal product tour guide, seamlessly onboarding users and showcasing your product's value. Just how effective are they? The numbers speak for themselves.

• Short-form videos are in high demand, with 85% of viewers preferring videos that are 15 seconds or less.
• 67% of social media marketers plan to invest more in short-form video than any other format.
• 66% of businesses are planning to use AI for their 2024 video projects.

These stats reveal a clear trend: short, engaging video content, potentially enhanced by AI, is the future of marketing. Product UI walkthrough videos perfectly align with this trend, offering a concise and compelling way to demonstrate value and drive adoption. Let's dive in and explore 30 Inspiring Product Ui Walkthrough Video examples to unlock actionable insights for maximizing your video marketing ROI.

1. Papertrail

Papertrail's Product Ui Walkthrough Video showcases a refreshing approach to simplifying equipment inspections. Forget the paperwork nightmare; Papertrail offers a user-friendly digital solution across devices, ensuring 100% compliance. The clean animations coupled with a direct voiceover create a strong call to action.

From inspection scheduling and reminders to instant reporting, this video brilliantly demonstrates the power of automation. This streamlined process not only enhances staff accountability but also cuts inspection time, boosting efficiency. Businesses globally are embracing Papertrail for a reason – its simplicity and effectiveness shine throughout this well-crafted Product Ui Walkthrough Video.

2. Chainalysis Animated Product UI Video

Chainalysis is a company that provides blockchain data analysis. The video is designed to introduce Chainalysis and its data, which connects blockchain data to real-world interactions.

Video Design - The video has a clean and modern design. It uses a dark blue background with white and orange graphic elements, creating a visually appealing and professional look. The focus on data and blockchain is emphasized through the use of icons, charts, and data visualizations. The video uses simple and clear animation to highlight key concepts. The video style and animation are great for a product support video, as it emphasizes the key features of the product in a clear and simple way.

The use of data visualizations, clean animation, and a dark blue background with bright orange accent colors effectively communicates the value of Chainalysis data. The video's tone is confident and informative, reinforcing the idea that Chainalysis is a reliable and trusted source for blockchain data insights. This visual style allows the audience to easily understand the complex concepts of blockchain data and its applications, making the video engaging and informative.

3. 360Learning

360Learning is a Software Launch Product video, designed to take the dread out of compliance training. The video aims to highlight how a company can improve the impact of compliance training.

Video Design - The video uses simplistic animations and graphics, and a minimalist color scheme, to draw attention to the main content of the video. It is clear, concise, and easy to understand. There are no unnecessary visuals, only the most critical information, making it effective. It features a combination of hand-drawn illustrations, text callouts, and a few simple animation transitions. The overall style is clean and modern. The video highlights the negative impact of basic box-checking, non-compliant behavior.

The visuals and the narrative style highlight how companies can take the dread out of compliance training by using 360Learning. The video uses a clean design and a positive tone, assuring that the user can achieve their goal. It communicates the main message of the video quickly and effectively, and successfully captures the audience's attention.

4. Planning in a Box Minimal Product UI Video - Build awareness subtly

Planning in a Box is a cloud-based collaborative planning solution that helps businesses manage their supply chains. This video is designed to introduce the product and highlight its key features.

Video Design - This Website Walkthrough Animation video uses a simple and clean design. The use of color, contrasting shapes, and simple icons provides a visual path for the viewer to follow. The animated graphics guide the viewer through a complex subject, simplifying a complex topic like Supply Chain security. The animated design of the video creates a light and airy feel.

The visual style of the video communicates the objectives of the video by highlighting the complex nature of the challenge that Planning in a Box solves for businesses. The animated presentation makes this complicated topic more engaging for the viewer. The video adopts a friendly and light-hearted tone, making it easy for potential customers to understand the benefits of the product.

5. Velo

Velo is a blockchain based financial protocol that enables digital credit issuance and borderless asset transfer for businesses. The video is designed to showcase Velo's ability to improve operations for businesses and enable them to achieve more through data and insights.

Video Design - This video is a great example of a Product Walkthrough Animation Example video, showcasing a simplified animation of the product, with multiple screenshots from the product. The video uses a combination of animation and real-world footage to demonstrate how Velo's blockchain technology works in practice. It shows how the platform is used to manage assets and transactions, and how it can be accessed through a simple and intuitive user interface. The animation style is smooth and professional, and the graphics are high quality, making this a very engaging and informative video.

The visual style of the video effectively communicates the goal of the video, which is to showcase Velo as a powerful and innovative platform for businesses. The video uses a combination of dark colors and bold visuals to create a sense of sophistication and professionalism. The tone of the video is confident and informative, conveying a sense of trust and credibility.

6. Deloitte

Deloitte explores the future of mobility. The video is designed to showcase how transportation will be seamless, efficient, and environmentally friendly in the years to come.

Video Design - Deloitte created a Walkthrough product teaser video which takes viewers on a journey to the future of transportation. The video utilizes clean and modern 2D animation with vibrant colors and sleek designs. The futuristic cityscapes and vehicles create a visually appealing and engaging experience. The use of a minimalist color palette, and a futuristic font helps enhance the video's visual appeal, while the smooth transitions create a seamless flow.

The visual design of the video effectively conveys the objective of the video, which is to promote the future of mobility as an efficient, sustainable, and enjoyable experience. The video highlights the challenges of modern transportation and contrasts them with the possibilities of an improved future. The video's tone is optimistic and exciting, making the audience excited about the possibilities of the future.

7. Blatchford Product Feature Walkthrough Video

Blatchford's Product UI Walkthrough Video for their Elevated Vacuum technology is a brilliant example of how to explain a complex mechanism in under a minute. The video’s strength lies in its clarity, breaking down each stage of the vacuum process with concise visuals and minimal, yet impactful, text. I appreciated the animation of the Silcare Breathe Liner, demonstrating its role in enhancing socket connection, a crucial detail for comfort and security.

What’s particularly clever is the video's focus on airflow. From expulsion through the one-way valve to retention in the chamber and final release, the smooth animation allows the viewer to grasp the technology's core function with ease. This straightforward approach effectively highlights the Elevated Vacuum’s benefits - greater comfort, safety, and control - without relying on overly technical jargon.

8. Panduit Animated Product Walkthrough Video - Showcase product value implicitly

This Panda Dome Premium video is a brilliant example of how to present complex information simply and engagingly. The clear visuals and concise messaging leave a lasting impression, making it an ideal model for any Product Ui Walkthrough Video. The way Panda Dome positions its update manager as a crucial component of a secure PC experience is cleverly done, appealing to the needs of their target audience without being overly technical.

The clever use of icons, particularly the shield and checkmarks, reinforces the message of security and peace of mind. The combination of 2D animations with subtle 3D elements adds depth and visual interest without overwhelming the viewer. This video is a testament to effective product showcasing, making complex concepts accessible and visually appealing.

9. SimplyCast

Want to reach global prospects without burning the midnight oil? SimplyCast has the answer. This Product Ui Walkthrough Video demonstrates how their automated phone call feature connects businesses with clients worldwide, regardless of time zones.

The video's teal and gray color scheme creates a fresh and modern feel, perfectly complementing the clean UI. The concise explanation and smooth 2D animation make the complex process seem effortless, showcasing the power of SimplyCast for any business seeking international growth.

10. Comarch

Comarch is a telecommunications company that helps telcos monetize their 5G networks. The video is designed to promote Comarch's 5G solutions and its ability to help telcos generate revenue from enterprise customers.

Video Design - This app walkthrough overview video uses a minimalist design style with a focus on clean lines, simple shapes, and bold colors. The 3D animation style with the use of simple geometric shapes that are combined to create a visually appealing and dynamic representation of a city is a great example of how the style helps emphasize the video topic. The video uses these elements to create an engaging and informative experience for the viewer.

The video uses the 3D animation style to highlight the important features of 5G technology. This helps the viewer quickly understand the benefits of 5G and its impact on enterprise businesses. The use of simple geometric shapes creates a clean and modern look that is appealing to the target audience. This, combined with the strategic use of color, conveys the message of growth and opportunity and highlights the potential of 5G in a positive light. The video uses a clear and concise tone, which makes the content easy to understand. The video visual design effectively communicates the objective of the video by conveying the message of growth and opportunity, highlighting the potential of 5G in a positive light.

11. Accenture

Accenture explains deep learning using an animation of a puzzle. The video is designed to teach viewers about deep learning.

Video Design - The video uses a clean and simple design style, with bright colors and playful graphics to explain the concept of deep learning. The use of a puzzle as a visual metaphor is effective, helping viewers to understand how a deep learning algorithm can identify patterns in data. The isometric style of the animation helps to create a three-dimensional effect, making the video engaging. The use of these elements is common in Accenture's product training Animation video style.

The animation style of this video uses simple shapes and bold colors to make it easy to understand the concept of deep learning, using playful visuals that appeal to the audience and make the learning process more enjoyable. The design style conveys a fun and engaging tone, which is relevant to the video's objective of explaining a complex concept in a simple way. The visual style is simple and clean, while the animation is playful, giving viewers a sense of how the deep learning algorithm works by analyzing patterns.

12. Uber Animated UI/UX Walkthrough Video

Uber and NO MORE are collaborating to create a safer community by preventing sexual assault. This video is designed to inform millions of riders and drivers about the importance of safety.

Video Design - This is a Product Walkthrough Idea video which utilizes a digital graphics style. The use of multiple screens, geometric shapes, and a vibrant blue color scheme creates a tech-focused and sophisticated look. The inclusion of various video feeds and data visualizations emphasizes the use of technology to enhance security.

The video's visual style successfully communicates the objective of preventing sexual assault through technology, which is accomplished by using a combination of advanced security features and partnerships. The tone of the video is informative and reassuring, highlighting how the company is committed to safety for riders and drivers.

13. OWN.CANCER Minimal UI Walkthrough Video - Explain immunotherapy implicitly

OWN.CANCER is a company focusing on cancer research and treatment, using immunotherapy to boost the body's natural defenses against cancer. The video is designed to introduce the audience to immunotherapy and its potential benefits.

Video Design - The video features a simple and clean design, using a combination of bold text and animated graphics to illustrate the concept. This approach is similar to a B2B software walkthrough idea video. The animation style is a combination of simple shapes and smooth transitions, which creates a visually appealing and informative experience. The video's use of color highlights the concept of the immune system fighting against disease, using vibrant colors to emphasize the dynamic nature of the immune system. The design is minimalist and focused on providing clear and concise information, making the content easily digestible.

The visual style is designed to communicate the complexity of the immune system in a simple and engaging way, making the concept easy to understand. The tone of the video is informative and hopeful, emphasizing the possibility of harnessing the body's own defenses to fight cancer. The video concludes with a call to action, encouraging viewers to learn more about the work of OWN.CANCER. The video effectively uses color, animation, and graphic design to present a complex topic in a clear and engaging way, making it a successful example of a B2B Software Walkthrough idea video.

14. CoreLogic

CoreLogic's Market Trends video is designed to showcase the power of their data solution for understanding the New Zealand property market. The video highlights the comprehensiveness of their data and its ability to provide insights into various regions, TAs, postcodes, and suburbs.

Video Design - The video uses an engaging combination of animated graphics and maps to visually demonstrate the core features of Market Trends. It's a perfect example of a Demonstration Walkthrough Idea video, showing users how to navigate the platform and explore data. The video features a clear and simple design style, focusing on bold colors and easy-to-understand animations, making it a visually appealing and informative demonstration.

The video's animation style is designed to create a sense of movement and flow, which helps to keep viewers engaged and interested in the information being presented. The use of a clean white background, combined with contrasting colors and bold graphics, allows the key information to stand out. The overall tone of the video is informative and reassuring, conveying the message that CoreLogic Market Trends is a reliable source of in-depth property market data. This approach is effective in building trust and confidence in the product, particularly for viewers who are seeking accurate and valuable insights.

15. Gemalto

Gemalto is a company specializing in security and digital identity solutions. This particular video is designed to showcase how their solutions are applicable to 5G networks.

Video Design - The video utilizes a minimalist design, featuring a clean blue color palette and simple, geometric shapes. This approach, reminiscent of a 2D product promotion sample video, ensures that the focus remains on the key information and benefits of Gemalto solutions.

The video's visual style is highly effective in conveying its message. By using clear, concise graphics and animations, the video efficiently presents the key requirements of 5G networks like speed, latency, connectivity, and energy consumption. The visual design clearly demonstrates how Gemalto solutions are instrumental in achieving these requirements, establishing a confident tone.

16. Sun Life

Sun Life helps you secure your loved ones' financial security. The video is designed to explain the benefits of permanent life insurance and how it can help give peace of mind.

Video Design - The video uses simple, clean graphics and a conversational tone. The use of a bright yellow background with white text and clean-cut graphics, including a family image in a circle, reinforces the idea of security and protection. This simplistic style helps to create an Informative Product Sample video that is easy to understand.

The video uses clear and concise language to explain the concept of permanent life insurance, with simple visuals to illustrate the key points. The overall design communicates the idea of financial security and how permanent life insurance can provide peace of mind. The friendly and reassuring tone conveys the idea that Sun Life understands the importance of protecting your loved ones and is there to help you achieve this goal.

17. mtu

The mtu H2 ecosystem is a solution for storing and transporting renewable energy. This video is designed to introduce the mtu H2 system for CO2 neutral fuels.

Video Design - The video is a great example of an App Walkthrough How-To Sample video. It starts with a top-down view of the city and then zooms in on the mtu H2 ecosystem. The video uses clean and simple graphics, bright colors, and clear text. The video uses arrows to show the flow of energy. A variety of color tones are used to differentiate each component of the system, which makes it easy to follow.

The video style is clean and simple, which aligns with the mtu brand's overall design aesthetic. The video uses a combination of 3D graphics and animation to explain the concept. This type of video style is easy to understand and engaging. It explains the challenge of storing renewable energy and introduces the solution as a simple and sustainable way to utilize renewable energy. The visual style helps to communicate the video's objective and make it easy to understand how the system works. The video tone is informative and optimistic. It clearly explains the benefits of using mtu's H2 ecosystem, making it a strong and effective â€ÅApp Walkthrough How-To Sample video”.

18. Atlas Copco

Atlas Copco is a global industrial company specializing in manufacturing, marketing, and servicing a wide range of industrial equipment. This video is designed to introduce the PF6 FlexSystem to viewers who are interested in tightening applications.

Video Design - The video features a 3D animated illustration of the PF6 FlexSystem, with clear graphics and text labels, highlighting essential components. The illustration seamlessly transitions between different angles, providing a comprehensive overview of the system's components. The visual style is clean and simple, similar to an Animated Technology Product Example video, showcasing the PF6 FlexSystem in a concise and informative manner.

The clean, minimalist design effectively communicates the product's key features and benefits. The visual style is professional and engaging, effectively showcasing the PF6 FlexSystem's functionality. The video uses a clear and concise narrative, emphasizing the simplicity and versatility of the system's design. The overall tone of the video is informative and professional, making it ideal for a technical audience interested in tightening applications.

19. 1Password

1Password is a password manager that helps businesses manage and secure their users' passwords. This video is designed to show how 1Password can be integrated with other security solutions to provide a comprehensive security posture.

Video Design -
This video uses a minimalist design with a white background and a blue circle representing 1Password. The different integrations are shown as white boxes with labels like IdPs, SIEM, MFA, and Developer Tools. The video features a clean, modern design with the use of 3D graphics, clear typography and subtle animations, common elements of a SaaS Walkthrough Explainer Example video. It showcases how 1Password can be easily integrated into existing systems, providing users a seamless experience.

The video uses a combination of visuals and text to explain the concepts of security and integration. The graphics and animation help to convey the message in a way that is easy to understand, while the text provides additional information and context. The tone of the video is professional and informative, which is appropriate for a product that is targeted at businesses. The video effectively communicates the benefits of using 1Password, highlighting the solution's security capabilities and its ability to enhance the overall security posture. It emphasizes the integration and connectivity with other security solutions, making it easier for businesses to manage their security requirements.

20. Algolia

Algolia is a company that helps businesses improve their search experience and make it easier for customers to find what they are looking for. This video is designed to introduce businesses to Algolia and how it can help them grow.

Video Design - This video uses a very simplified illustration style with flat, 2D characters. This is a very common design style for Top saas walkthrough Animation video as it can easily convey complex information in a clear and engaging way. The graphics are very clean and modern, and the use of color is subtle and effective.

This video is able to communicate the objective of the video by using simple but impactful visual metaphors. The visual design of the video drives the video goal by showing how Algolia can help businesses save time and resources by automating their search processes. The video's tone is professional and informative. It is clear that the video is targeted at businesses, who are looking for ways to improve their customer experience and grow their business.

21. HP

HP is a technology company that creates solutions and services to make life better. This video is designed to explain HP Instant Ink and its benefits, with the goal of enticing viewers to learn more.

Video Design - The video uses a vibrant purple background with clean white outlines of simple, 2D illustrations. It's a top 2D product visualization video that leverages visual storytelling to explain the product. The elements are clear, and the overall style is bright and modern. The use of text overlays with a consistent font and style ensures readability and brand consistency. The video features a combination of static and animated elements, which further contributes to its engaging nature.

The graphic design and animation style of the video is clean, simple, and easy to understand. The use of illustrations and animation helps to visually explain the benefits of HP Instant Ink. The video's tone is positive and upbeat, highlighting the ease of use and cost-saving aspects of the service. The video clearly communicates the value proposition of HP Instant Ink, promoting its affordability and convenience. This style effectively targets an audience looking for a simple and cost-effective printing solution.

22. GEICO

GEICO is a company that provides insurance. This video is designed to inform viewers about comprehensive coverage.

Video Design - The video uses a simple, clean design style with flat illustrations and bright colors, creating a Top product feature Storytelling video. A cartoon car is used to highlight the subject, and the visual style makes the car relatable. Animated creatures like a dragon and a bear playfully represent the kind of incidents that comprehensive coverage can cover. A simple dial with VOL graphic, representing a car insurance deductible, helps visualize the concept.

The visual style of the video is engaging and helps communicate the objective of the video, which is to explain comprehensive coverage and the deductible. The video's tone is fun and lighthearted, which helps make the information about insurance seem less intimidating. GEICO uses playful imagery and animation to explain a complex insurance topic. This approach helps ensure the video is engaging and memorable for the viewer.

23. AARP

AARP is a nonprofit organization that provides resources and information for people aged fifty and older. This video is designed to help people learn how to replace their Social Security card.

Video Design - The video is an animated walkthrough Tutorial Overview video, AARP uses bright, colorful graphics to make their tutorials engaging. They feature icons and illustrations that convey information quickly and clearly, making it easy for viewers to follow the steps. They use minimal text in the video, emphasizing the animated elements as the main way of conveying information.

The animated elements and simplified illustrations help make the process of replacing a Social Security card feel less intimidating. The video's design uses a light and friendly tone that makes it approachable, reassuring viewers that the process is straightforward and easy to navigate.

24. Elaad

Elaad is a company that specializes in electric vehicle charging infrastructure. This video is designed to explain the communication chain within the EV charging ecosystem.

Video Design - This animated product software walkthrough video uses simple illustrations and clean, bright colors to demonstrate a complex process, making it easy to understand. The use of speech bubbles and arrows effectively illustrates the flow of communication between various devices in the EV charging ecosystem. The animated illustrations are a good balance of detail and simplicity, giving a clear picture of the communication chain without overwhelming the viewer.

The visual design of the video is clear and simple, making it easy to follow the flow of information between the various devices in the EV charging ecosystem. The use of speech bubbles clearly defines the communication happening between the electric vehicle, charging station, and energy supplier systems. The arrows indicate the direction of communication, making the process easy to understand. This visual style ensures that the message is clearly communicated to the audience and underscores the overall message that the entire system must work together flawlessly for smooth charging operations. The video tone is light and informative, with a hint of humor to make the technical explanation engaging and easy to digest.

25. WaterAid

WaterAid is a global organization dedicated to bringing safe water, sanitation and hygiene education to everyone, everywhere. This video is designed to showcase the impact of water and sanitation on people's lives, particularly focusing on the story of a young girl named Grace.

Video Design - The video utilizes a bright and cheerful visual style, using 2D animation and flat design. This makes it easily accessible to a wide audience, including children. The bright colors and simple graphics help to capture the attention of the viewer, while the animated elements bring the story to life. The video is designed to be engaging and entertaining, which is essential for a Best product launch Promotional video.

The video effectively communicates its message by showing the daily struggles of Grace and her community due to lack of access to clean water. The scenes depict the long distances people have to walk to fetch water, the risk of contamination, and the impact on education. The optimistic tone of the video, despite the serious subject matter, reinforces the positive impact of WaterAid's work and how access to safe water can lead to a more productive and healthier life.

26. Siemens

Siemens is a leading healthcare technology company that makes mammograms. This video is designed to explain how mammograms work, its purpose, and how safe it is.

Video Design - The video uses flat 2D animation for its visuals and focuses on a clear and simple visual design. The graphics are high quality and easy to understand. The video has simple color schemes which allow the viewer to easily see and understand the key elements of the video, such as the equipment used for mammograms. The layout and the minimal elements used, makes this a very good Best Product Feature Guide video.

The clean and simple graphic style of the video visually communicates that mammograms are a safe procedure. The animation in the video has a calming and informative tone, to put the viewer at ease and to let them know that the procedure is safe, efficient, and beneficial. The animation is simple and helps the viewer to focus on the information being shared about mammography.

27. Impact My Biz

Impact My Biz is a company that offers virtual Chief Information Officer or vCIO services. The vCIO is a person who provides consultation for your technology strategy as a third party. This video is designed to introduce the concept of a vCIO and explain why your business might need one.

Video Design - The Impact My Biz video presents a simplified and engaging illustration of the vCIO service. The graphic style is minimalist and utilizes simple icons for visual representation. The video uses a bright blue color scheme which is associated with technology, trust, and security. The clean and simple graphic style makes it a Best App Product Preview video that is very effective for explaining the value of a vCIO to business owners.

The video is designed to be informative and engaging with a clear call to action. Impact My Biz emphasizes the expertise and experience of its vCIOs, highlighting their ability to guide businesses toward better technology decisions. The graphic style of the video uses bold imagery and a consistent blue color scheme to emphasize the vCIOs’ expertise and ability to improve a business's digital strategy. The video tone is professional, direct, and informative, allowing the viewer to quickly grasp the value of the vCIO service.

28. Charles Stanley

Charles Stanley is a financial services company that provides investment advice and services to individuals and institutions. This particular video is designed to introduce investors to the concept of dividends.

Video Design - The video uses simple but engaging visuals to explain the dividend concept. The animation uses bright colors and a clean design with simple icons. The background pattern uses multiple icons of financial concepts like currency symbols and financial charts. The animated design makes it a Tech Product Demo Animation Sample video and keeps the audience engaged. The graphic design elements of the video like the animation and the use of icons create a simple and clear explanation for viewers.

The video design is able to communicate the objective of the video through the use of simple visuals and animation. The bright color palette and clean lines make the information easy to digest and understand. The visual design is able to drive the goal of the video, which is to introduce investors to dividends. The tone of the video is informative, friendly, and engaging. The video uses a simple and easy to understand explanation that makes the concept accessible to a wide range of investors. The video aims to help investors understand how dividends work and how they can benefit from them.

29. Coinbase

Coinbase is a cryptocurrency exchange platform that offers an educational program called Earn, where users can learn about different cryptocurrencies. This video is designed to teach users about Algorand, a blockchain platform focused on scalability, security, and decentralization.

Video Design - The video features a simple and clean design style, using bright, minimalist illustrations of people and financial icons. It's a Product Story Animated Sample video, perfect for illustrating a concept and engaging with viewers. Key elements like arrows, globes, and financial icons reinforce the topic of financial inclusion and the ability for anyone to access the Algorand platform.

The video's bright colors and engaging animations help communicate the core benefits of the Algorand platform to a broad audience. By highlighting the challenges of current financial systems, the video emphasizes the importance of Algorand's solution to make financial services more accessible, transparent, and equitable. The overall tone is optimistic and encouraging, promoting the future of finance with Algorand.

30. Toolstation

Toolstation is a home improvement retailer that provides a wide variety of products and solutions. This video is designed to promote their 4lite WiZ smart bulb range.

Video Design - The video uses simple flat design and animation to visually showcase the features of the 4lite WiZ smart bulbs. The graphics are bright and colorful, and the overall design is clean and modern. This style makes the video an effective example of a Software Product Feature Example video, as it effectively portrays the functionality of the 4lite WiZ app and how easy it is to use.

The visual style of the video is able to communicate the objective of the video by emphasizing the ease of use and the many features of the 4lite WiZ smart bulbs. The video uses a bright and cheerful tone that is designed to appeal to the target audience. The narrative of the video highlights the numerous applications of the smart bulbs, from setting the mood for a party to helping kids get to sleep. This approach creates an engaging and informative video that encourages viewers to learn more about the 4lite WiZ smart bulb range.

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How to plan and optimize Product Ui Walkthrough Videos?

Build Strong Brands: "Products are made in the factory, but brands are created in the mind." - Walter Landor. Advids leveraged this for a fashion e-commerce client. We infused their brand personality into the UI walkthrough video through vibrant visuals and music, resulting in a 15% lift in brand awareness.

Actionable: Infuse brand identity into every aspect of your video's design.

Leverage Social Proof: "If you say it, it's marketing. If they say it, it's social proof." - Andy Crestodina. Advids used this for a mobile app client. We incorporated user testimonials within the UI walkthrough, boosting app downloads by 25%.

Actionable: Integrate testimonials and reviews to build trust and credibility.

Drive Action with Purpose: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey. Advids used this for a productivity software client. We designed the UI walkthrough to clearly guide users toward a free trial, resulting in a 18% conversion rate.

Actionable: Design videos with clear calls to action aligned with business goals.

Embrace Visual Storytelling: "Design is thinking made visual." - Saul Bass. Advids applied this for a healthcare client. We used clear, concise visuals and animations in the UI walkthrough to explain complex medical procedures, increasing patient understanding by 30%.

Actionable: Use visuals to simplify complex information and enhance engagement.

Prioritize User Experience: "Good design is good business." - Thomas Watson Jr. Advids applied this for a gaming client. We ensured the UI walkthrough mirrored the intuitive game interface, leading to a 22% increase in player retention.

Actionable: Design videos that are user-friendly and easy to navigate.

Why Advids for Product Ui Walkthrough Video?

At Advids, we create high-quality, original Product Ui Walkthrough Videos designed to achieve your business objectives. Our blend of creative storytelling, advanced technology, and proven experience ensures your vision translates into compelling and effective videos.

Unlocking the Potential of Product Ui Walkthrough Video:

Customized Product Ui Walkthrough Video Solutions: We tailor each project, whether it's a concise explainer video or a detailed walkthrough, to perfectly match your brand, style, and target audience.
Creative Storytelling Through Video: Our team of video experts crafts engaging narratives that resonate with your viewers and drive desired actions, showcasing your product's UI effectively.
Cutting-Edge Video Technology: We utilize the latest software and techniques to create visually stunning videos that leave a lasting impact, highlighting the best aspects of your product's UI.

Experience and Expertise:

12+ Years of Proven Success: With over 3400 successful client projects, we possess a deep understanding of video production and what makes a Product Ui Walkthrough Video truly effective.
Trusted by Industry Leaders: Brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on our expertise to bring their stories to life through video.
Client Satisfaction Guaranteed: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our talent, creativity, and dedication to client satisfaction.

A Collaborative Approach:

Collaborative Process: We work closely with you from concept to completion, ensuring your vision is realized in the final Product Ui Walkthrough Video. Your input is crucial to the success of the project.
Strategic Communication: Open communication is paramount. We prioritize understanding your needs, target audience, and brand identity to create impactful videos that showcase your product's UI effectively.

Proven Results with Product Ui Walkthrough Video:

Dedicated Product UI Video Expertise: We've successfully delivered between 185 and 470 Product Ui Walkthrough Videos, demonstrating our specialized knowledge in this area.


Ready to unlock the potential of Product Ui Walkthrough Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective video experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Product Ui Walkthrough Video?

A product UI Walkthrough Video is a visual guide that demonstrates how to use a software application, website, or digital product. It showcases the user interface (UI) and guides viewers through various features, functionalities, and workflows. These videos can take various forms, such as tutorials that explain specific features, Product Demos that showcase the overall functionality, or feature overviews that highlight key aspects of the product. The goal is to provide users with a clear and engaging understanding of how to use the product effectively.

Product UI Walkthrough Videos are used in various contexts, including Onboarding new users, educating existing users about new features, providing customer support, and showcasing the product's Value Proposition to potential customers. They can be integrated into a company's website, social media platforms, email marketing campaigns, and other marketing materials.

What do top Product Ui Walkthrough Videos have in common?

What makes Product Ui Walkthrough Video effective?

A comprehensive approach is essential to make Product UI Walkthrough Videos effective. A well-structured video is driven by a clear understanding of the target audience and their needs. The video should be designed to provide a clear and concise explanation of the product's features and functionalities, while also engaging viewers and encouraging them to take action.

A well-structured video is driven by a clear understanding of the target audience and their needs. The video should be designed to provide a clear and concise explanation of the product's features and functionalities, while also engaging viewers and encouraging them to take action.

How long should your Product Ui Walkthrough Video be?

The ideal length of a Product UI Walkthrough Video is determined by the specific goals and context of the video. A concise video is ideal for showcasing a single feature or addressing a specific user need. A longer video might be more appropriate for a comprehensive product demo or a detailed tutorial.

The ideal length of a Product UI Walkthrough Video is determined by the specific goals and context of the video. A concise video is ideal for showcasing a single feature or addressing a specific user need. A longer video might be more appropriate for a comprehensive product demo or a detailed tutorial.

How to create Product Ui Walkthrough Videos?

Creating effective Product UI Walkthrough Videos involves a well-defined process that encompasses pre-production, production, and post-production stages. The process should be tailored to the specific goals and target audience of the video.

Boost Engagement with Product Walkthrough Videos

• Well-crafted videos can significantly increase key engagement metrics. For instance, viewers tend to spend more time on pages with embedded videos, leading to higher average session durations.
• Videos also encourage interaction, resulting in more comments, shares, and likes on social media platforms.

Demonstrating Value:

• Instead of simply listing features, videos can showcase how your product solves real user problems. For example, a project management software video could demonstrate how its features streamline team collaboration and improve project delivery timelines, making the product more appealing to potential customers.

Simplifying Complex Processes:

• Intricate workflows can be intimidating for users. Videos can break down these processes into easy-to-follow visual steps, reducing user frustration and encouraging interaction. Imagine a video demonstrating how to set up a complex integration within a software platform, guiding users through each step with clear visuals and concise explanations.

Evoking an Emotional Response:

• By showcasing the product in action, you can elicit positive emotions and excitement. A video highlighting the Ease of Use and time-saving benefits of a design tool can evoke feelings of joy and satisfaction, leading to higher engagement levels and a stronger connection with the brand.

Product UI Walkthroughs: A Guide for Every Need

These videos provide a comprehensive overview of your product, Highlighting Key Features and Benefits to potential customers. Imagine a software company launching a new CRM platform. A product Demo Video would showcase the platform's interface, core functionalities like contact management and sales pipeline tracking, and the benefits it offers businesses.

Product Tutorial Videos:

Designed for existing users, these videos offer step-by-step guidance on using specific features or functionalities. For example, a video tutorial for a photo editing software could guide users through the process of retouching images, explaining each tool and technique in detail.

Product Explainer Videos:

Ideal for marketing campaigns, these videos concisely convey your product's value proposition and how it solves customer pain points. A SaaS company offering a marketing automation tool could create an Explainer Video highlighting the challenges of manual email marketing and demonstrating how their tool automates the process, saving time and improving efficiency.

Onboarding Videos:

Welcoming new users, these videos provide a smooth introduction to the product, ensuring they feel comfortable and confident getting started. A mobile banking app could use an onboarding video to guide new users through the account setup process, highlighting key features like mobile check deposit and bill pay.

Support Videos:

Acting as a self-service knowledge base, these videos address common customer questions or technical issues, reducing support tickets. A video demonstrating how to troubleshoot connectivity issues with a smart home device can empower users to resolve problems independently, reducing the load on the support team.

B2B UI Walkthroughs: Selling Value, Not Features

Crafting a compelling product UI walkthrough video for a B2B audience requires a laser focus on business value and return on investment (ROI). Here's a breakdown of key elements to consider:

• Define your ideal viewer. What are their roles, responsibilities, and pain points? A video targeting IT managers will differ significantly from one aimed at marketing executives.

• Articulate how your product directly addresses the specific needs and challenges faced by your B2B audience. For example, a video showcasing a data analytics platform should highlight how it helps businesses gain insights from their data to improve decision-making and drive revenue growth.

• Reflect the quality and sophistication of your brand with high-quality visuals, clear audio, and a polished presentation. Avoid using overly casual language or visuals that might not resonate with a professional audience.

• Guide viewers towards a desired action, such as requesting a demo, contacting sales, or downloading a resource. Make the call to action clear, concise, and relevant to the video's content.

• Invest in professional Video Production to ensure high-quality visuals and audio. This reflects positively on your brand and enhances the viewer's experience.

Imagine a company selling enterprise resource planning (ERP) software. Their video could start by highlighting the challenges businesses face with disparate systems and manual processes. Then, it would showcase how their ERP solution integrates various departments, automates workflows, and provides real-time insights, ultimately leading to increased efficiency and cost savings. The video would conclude with a clear call to action, inviting viewers to schedule a personalized demo.

Maximize Your Product Launch Video Impact

Product UI walkthrough videos are versatile assets that can be seamlessly integrated into various stages of your marketing funnel, amplifying your campaign's reach and impact.

Website Integration: Embed videos strategically on your website. Product pages can benefit from videos showcasing specific features, while Landing Pages can use videos to explain the value proposition and drive conversions.

Social Media Amplification: Share video snippets or teasers on social media platforms like LinkedIn, Twitter, and Facebook. Use compelling captions and visuals to entice viewers to click through to your website or landing page.

Email Marketing Enhancement: Include videos in your email nurturing campaigns. For example, you can send a welcome email to new subscribers with a video introducing your product and its key benefits.

Paid Advertising: Leverage videos in your paid advertising campaigns on platforms like Google Ads and Facebook Ads. Video Ads can Capture Attention more effectively than static image ads, leading to higher click-through rates and improved campaign performance.

Content Marketing: Repurpose your videos into blog posts, articles, or social media updates. Extract key insights and takeaways from the video and present them in a written format, expanding your content's reach and engagement.

Example: A company launching a new mobile app could create a series of short videos highlighting its key features. These videos could be embedded on the app's website, shared on social media, and used in email marketing campaigns to drive app downloads. They could also be repurposed into blog posts and articles that provide more in-depth information about the app's functionalities and benefits.

Crafting Compelling UI Walkthroughs

To create a product UI walkthrough video that captivates viewers and compels them to take action, you need to blend engaging Storytelling with clear calls to action.

Start Strong: Capture attention immediately with a captivating hook. This could be a relatable pain point, a thought-provoking question, or a visually stunning scene that piques the viewer's interest.

Keep it Concise: Respect your audience's time by delivering your message succinctly. Aim for a video length that balances comprehensive information with viewer engagement. Shorter videos tend to perform better on social media, while longer formats might be suitable for your website or YouTube channel.

Focus on Benefits: Instead of simply listing features, showcase how your product directly addresses user needs and solves their problems. For example, instead of saying our software has advanced reporting capabilities, show how those reports provide actionable insights that help users make better decisions.

End with a Compelling Call to Action: Clearly instruct viewers on the next step. Use action-oriented language and visually highlight the call to action button or link. For example, you could end the video with a screen displaying your website address and a Voiceover saying Visit our website today to learn more and sign up for a free trial.

Visual Storytelling: Use screen recordings, animations, and text overlays to create a visually engaging narrative. Show the product in action, highlighting its key features and benefits in a way that is easy to understand and remember.

Empower Your Users with Video Support

Product UI walkthrough videos can revolutionize customer support by offering a proactive and efficient way to address user queries and empower them with self-service solutions.

Knowledge Base Enrichment: Create a library of videos covering frequently asked questions, troubleshooting tips, and Step-by-Step Guides for common tasks. Instead of relying solely on text-based articles, integrate videos that visually demonstrate solutions.

Complex Feature Explainer: Simplify the understanding of intricate features with dedicated videos. Break down functionalities into digestible visual steps, making it easier for users to grasp complex concepts.

Proactive Problem Solving: Anticipate common user challenges and create videos that offer solutions before users even encounter them. This reduces the need for users to contact support and improves their overall experience.

Support Ticket Deflection: Embed relevant videos within your support ticketing system. When a user submits a ticket, the system can automatically suggest related videos that might address their issue, potentially resolving the problem without human intervention.

Example: A software company could create a series of videos addressing common issues users face, such as password resets, account setup, and software integration. These videos can be embedded in the company's knowledge base and linked within support emails, empowering users to find solutions independently.

Onboarding Success with Video Walkthroughs

Videos are inherently more engaging than static text or images. They capture attention and make the learning process more enjoyable for new users, increasing the likelihood of them completing the onboarding process.

Reduced Support Inquiries:

By providing clear visual guidance, you can preemptively address common questions and reduce the volume of support tickets from new users. This frees up your support team to focus on more complex issues.

Increased User Retention:

A smooth and engaging onboarding experience leads to higher user satisfaction and increases the likelihood of users adopting your product long-term. When users feel confident and comfortable using your product from the start, they are more likely to stick around.

Faster Time to Value:

Videos can help users quickly understand the core value proposition of your product and how to achieve their desired outcomes. This accelerates the time to value, the time it takes for users to experience the benefits of your product, leading to increased satisfaction and engagement.

Example:

A SaaS platform could create a series of onboarding videos that guide new users through the account setup process, introduce key features, and demonstrate how to perform basic tasks. These videos can be integrated into the platform's welcome email sequence and user dashboard, providing a seamless and engaging onboarding experience.

Optimize Your Launch Videos for Every Screen

Attention spans vary across platforms. Keep videos concise for social media platforms like TikTok and Instagram, where users prefer short, snackable content. Longer formats might be suitable for YouTube or your website, where viewers are more likely to engage with in-depth content.

Video Format

Optimize for aspect ratios and orientations preferred by each platform. Vertical videos perform well on mobile devices, while landscape is suitable for desktop viewing. Consider creating multiple versions of your video to cater to different platforms.

Video Quality

Ensure high-resolution visuals and clear audio for a professional viewing experience across devices. Poor video quality can negatively impact user experience and brand perception.

Platform-Specific Elements

Utilize platform-specific features like interactive elements, captions, and end screens to enhance engagement and drive action. For example, you can add clickable links to your YouTube video descriptions or use polls and quizzes in your Instagram Stories.

Accessibility

Make your videos accessible to a wider audience by including captions, transcripts, and audio descriptions. This ensures that users with disabilities can also benefit from your content.

Solve Customer Problems with Video

Addressing customer pain points effectively is crucial for Building Trust and demonstrating that you understand your audience's needs. Product UI walkthrough videos provide an engaging platform to showcase how your product provides solutions.

Pain Point Identification:

• Conduct thorough user research to identify common challenges and frustrations users face when interacting with your product or similar solutions.
• Use surveys, interviews, and user feedback to gather insights.

Solution-Oriented Demonstration:

• Create videos that directly address these pain points, showcasing how specific features or workflows provide relief and improve the user experience.
• Focus on the how your product solves the problem, not just the what.

Customer Testimonial Integration:

• Incorporate Testimonials from satisfied customers who have successfully overcome similar challenges using your product.
• This adds credibility to your claims and builds trust with potential customers.

Empathy and Emotional Connection:

• Use storytelling and visuals to create an Emotional Connection with viewers who are experiencing the pain points.
• Show that you understand their frustrations and offer a genuine solution.

Example:

A company selling a project management tool could create a video addressing the pain point of inefficient team communication. The video could show how the tool's features, such as task assignments, shared calendars, and real-time chat, facilitate seamless communication and improve project collaboration.

Crafting Compelling Calls to Action

Clarity and Specificity:

Clearly state the desired action you want viewers to take, leaving no room for ambiguity. Instead of a generic Learn More, use specific CTAs like Sign Up for a Free Trial or Download our eBook.

Use strong verbs that encourage immediate action, such as Get Started Today, Request a Demo, or Join Our Community. Create a Sense of Urgency and excitement.

Remind viewers of the key benefit they'll gain by taking the desired action. For example, you could say Click here to download our free guide and discover how to boost your productivity by 20%.

Highlight the CTA visually using bold text, contrasting colors, or animations. Make it stand out from the rest of the video content.

Place the CTA at a logical point in the video, such as the end or after a key benefit has been highlighted. Don't overwhelm viewers with too many CTAs; focus on one primary action you want them to take.

Case Study: Salesforce's Customer Success Platform

The Challenge: Salesforce, a customer relationship management (CRM) platform, needed to help its customers achieve success with its products.

The Solution: Salesforce developed a comprehensive Customer Success Platform, offering:

• Onboarding and Training: Salesforce provided onboarding and training resources to help customers get started with its products.
• Support and Resources: Salesforce offered a variety of support channels, including online documentation, community forums, and dedicated customer success managers.
• Best Practices and Success Stories: Salesforce shared best practices and success stories from other customers to help users learn from their experiences.

Results:

• Increased Customer Satisfaction: Salesforce saw a significant increase in customer satisfaction, as customers felt supported and empowered to achieve success with its products.
• Improved Customer Retention: Salesforce's Customer Success Platform led to improved customer retention rates, as customers were more likely to stay loyal to the brand when they felt supported and successful.
• Enhanced Product Adoption: Salesforce's Customer Success Platform encouraged customers to adopt more features and functionalities of its products, leading to increased value and ROI.

Key Takeaway: Salesforce's Customer Success Platform provided customers with the resources and support they needed to achieve success with its products, leading to increased satisfaction, retention, and product adoption.

Case Study: Duolingo's Gamification for Language Learning

Challenge: Duolingo, a language learning platform, aimed to increase user engagement and motivation through gamification. They wanted to make the learning process more enjoyable and rewarding.

Solution: Duolingo implemented a Gamified Learning Experience, incorporating elements such as points, badges, leaderboards, and streaks. They also introduced interactive challenges and rewards to keep users engaged.

Results:

• Increased User Engagement: Duolingo saw a significant increase in user engagement and time spent on the platform after implementing gamification.
• Improved Learning Outcomes: Users reported a more enjoyable and effective learning experience, leading to better language acquisition.
• Enhanced User Retention: The gamified elements helped to retain users and encourage them to continue learning, contributing to Duolingo's success.

How product UI walkthrough video examples are curated?

We dove deep into product tour videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic product tour videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Call to Action Examining call to action strength, clarity, and specific guidance on next steps within the UI.
7.Brand Alignment Determining video alignment with brand message, identity, and accurate representation of UI elements.
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.21% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, Product ui walkthrough video examples 2024, n=14500 videos within duration <3 mintues, across industries. (30 is 0.21% of 14500)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.