30 Promo Explainer Video Examples To Engage Your Audience

Imagine this a killer product launch, but zero buzz. A real kick in the teeth, right? In today's digital jungle, getting noticed is tougher than finding a needle in a haystack. But don't throw in the towel just yet. Savvy companies have a secret weapon promo explainer videos. These aren't just flashy clips they're conversion powerhouses. Just how powerful? The numbers speak for themselves, and they're pretty mind-blowing.

• 96% of people turn to videos to learn more about a product or service.
• Over 75% of Fortune 500 executives are viewing online videos.
• 48% said they feel their organization wasn't using existing video to its full potential.

These stats reveal a powerful trend: video is king, but many are still struggling to harness its full potential. Promo Explainer Videos offer a solution, transforming complex ideas into engaging narratives that resonate with viewers. Let's dive in and explore 30 Engaging Promo Explainer Video examples to unlock actionable insights and ignite your video marketing strategy.

1. Radix Minimal Promo Video

If you're seeking a Promo Explainer video example that flawlessly blends sophisticated visuals with concise storytelling, this Radix video is an exemplar. It tackles the audience's pain point—the inefficiencies of traditional finance—and introduces Radix as the first layer-one protocol designed for DeFi.

The video’s brilliance lies in its elegant 2D animations and motion graphics, visually conveying complex financial concepts with clarity. The minimalist design, soothing blue hues, and futuristic music create an immersive experience. The compelling call to action, Join us on our journey, invites viewers to become part of the Radix revolution.

2. Alation 2D Promo Video

Alation celebrates a decade of innovation and leadership in data management by embracing the coveted GOAT status. This promo explainer video artfully captures the spirit of consistent excellence and perseverance, drawing parallels with iconic athletes who redefined their respective sports. The video, with its vibrant blue and orange hues, seamlessly melds the worlds of sports and data, crafting a narrative that resonates with the drive for greatness.

The strategic use of 2D animation and bold text reinforces Alation's position as the Greatest Of All Time in data catalogs, governance, and intelligence. Showcasing industry recognition from giants like Gartner and Forrester within the backdrop of a packed stadium, this video celebrates a legacy built on customer trust. Alation’s visual journey elevates the brand, inspiring a desire for similar success.

3. Western Digital Visual Promo Video - Showcase design capabilities

This Western Digital Promo Explainer Video showcases a compelling narrative around the future of automotive data storage. It opens with a stylized wireframe car, instantly drawing viewers into a world where data is paramount. It then moves seamlessly from a driver's perspective in a smart car to a bird's-eye view of the data exchange happening on the road.

What’s especially effective is the way the video tackles the critical aspect of workload analysis. Through clear visualizations and a vibrant color palette, it demonstrates how Western Digital's tools help anticipate problems and optimize storage device lifetime. The video concludes by powerfully showcasing their commitment to safer vehicles, making it an exemplary Promo Explainer Video.

4. FireMon 3D Promo Explainer Video

FireMon's promo explainer video deftly uses isometric design to communicate the power of its automation platform. Visually engaging 3D models and dynamic character animation depict various office environments seamlessly integrating with the core product. This layered approach underscores FireMon's tiered security solutions—from automated design to continuous enforcement—allowing viewers to grasp the software's comprehensive capabilities. The vibrant color palette of orange, teal, and pink energizes the narrative, while the upbeat music propels the viewer through the levels of protection. FireMon presents a compelling case for streamlining security, proving that smart solutions can indeed be visually stimulating.

5. 1Password 2D Promo Explainer Video

This Promo Explainer Video for 1Password transcends the typical product demonstration, crafting a visual story that resonates with its target audience. The video's minimalist aesthetic, featuring sleek 3D isometric elements and a dark background, creates a modern and professional feel. By visualizing the challenges of managing multiple passwords and keys, the video immediately captures the viewer's attention.

The animation skillfully demonstrates how 1Password effortlessly simplifies these complex workflows, highlighting features such as auto-fill, SSH key generation, and biometric unlock. The video subtly conveys the value proposition of enhanced security and increased productivity, making a compelling case for developers to adopt 1Password.

6. PagerDuty Animated Promo Explainer Video - Showcase design aesthetics implicitly

PagerDuty is a digital operations management platform that helps businesses stay on top of urgent, mission-critical work. The video is designed to introduce PagerDuty as a solution for real-time operations.

Video Design - This is a Promo Explainer Video, featuring a combination of abstract and line art. The green and blue color scheme is bright and engaging. It uses bold typography and simple icons for clarity and impact. The animation is fluid and dynamic, highlighting the integration capabilities and automation features of PagerDuty.

The video's visual style effectively communicates the goal of the video, which is to showcase the benefits of using PagerDuty for real-time operations. The fast-paced nature of the animations reflects the need for speed and efficiency in modern IT. The use of iconic imagery, such as the cityscape and the clouds, emphasizes PagerDuty's global reach and ability to manage critical incidents. The design is clean and minimalist, reflecting the company's focus on providing a streamlined user experience. The video evokes a sense of confidence and reliability, which are important qualities for a business operations management platform.

7. Rx EDGE

Rx EDGE is a program designed to reach prospective patients in the pharmacy. The video is designed to introduce and showcase the program.

Video Design - The video utilizes a cartoon-style illustration with a focus on bright colors and simple shapes, creating a lighthearted and engaging Promo Explainer Video. Pharmacy elements such as shelves, prescription bottles, and dispensers are used to illustrate the program's focus.

This video visual style communicates its objective, which is to highlight the benefits of pharmacy-based advertising for healthcare brands. The use of cartoon-style animation and simple visuals creates a friendly and inviting tone, highlighting the reach of the program and its potential to connect with patients. The video showcases the program's effectiveness in reaching consumers at the moment of decision making in a pharmacy, which is a key factor in driving action.

8. Segment Motion Graphics Promo Video - Explain features concisely

Segment helps you collect data from your website, mobile app, or server, then translate those messages into different formats to be used in other tools. The video is designed to explain how Segment works, with a simple and clear animation style.

Video Design - This Promo Explainer Video utilizes an animation style that is visually appealing and easy to understand. The video uses a combination of flat design and a limited color palette, with bold, bright colors to highlight key information. The clean interface, simplified shapes, and streamlined animations emphasize data and the flow of information. The video design enhances the visual clarity of the product, highlighting the key features and benefits.

The visual design of the video successfully communicates the objective of the video by highlighting the flow of data from the source to destinations. The use of simplified icons, animated line connections, and vibrant colors emphasize the simplicity of Segment. The overall tone of the video is professional, engaging, and approachable, targeting a broad audience of marketers, developers, and data professionals.

9. Back Market

Back Market is a global marketplace that focuses on refurbished tech, emphasizing its affordability and sustainability. This video is designed to address the growing issue of e-waste, promoting refurbished tech as a more sustainable alternative to buying new.

Video Design - The video is a sleek and stylish Promo Explainer Video that highlights the importance of sustainable tech. The video uses a simple, minimalist visual style with a focus on text and graphics. Black backgrounds are utilized throughout, creating a sense of sophistication and allowing the green text to stand out. The video features high-quality graphics that bring attention to the phone's design and the problem of e-waste.

The video cleverly uses a combination of text, visuals and a narrative to engage viewers. It starts by highlighting the negative impact of e-waste on the environment, then subtly introduces Back Market as the solution. The video concludes with a tagline that concisely communicates the value proposition of refurbished tech. This approach is effective in building awareness of the issue and establishing Back Market as the solution. The overall tone is confident, informative, and compelling.

10. Boyd

Boyd is the world's leading innovator in sustainable engineered materials and thermal solutions. The video is designed to highlight the company's expertise and innovation.

Video Design - The video uses a Whiteboard Explainer Video style with a high-quality, clean aesthetic to showcase their products. This style is often used in tech and engineering industries to explain complex features in a clear and engaging way. The video relies heavily on 3D animation with strong color contrast to bring the design and manufacturing processes to life.

The visual style of the video communicates the objective of the video well. The clean aesthetic and clear visuals create a sense of trust and reliability, which align with the company's values. The video uses a professional tone to establish credibility with its audience, and the animation style makes the content engaging and digestible.

11. Dun & Bradstreet

Dun & Bradstreet provides master data solutions. This explainer video showcases the value of data for businesses and how the company can help manage it.

Explainer Video Design - The video uses a modern and clean design, simple yet effective animations, and a light, friendly color palette. The visual elements are clean and simple, making the video engaging and easy to understand.

The video style effectively communicates the message about the value of data and the benefits of using solutions. The simple yet striking visuals and the upbeat tone help to make the information accessible and engaging for viewers. The video narrative centers around the concept of data as a valuable asset and the challenges of managing it within organizations. The style uses visuals that represent business growth, with a cityscape representing data collection, and the challenges it faces. This approach appeals to viewers who are interested in understanding how data can be used to enhance business growth.

12. PwC

PwC Finance Transformation is a service that helps businesses transition from transactional processing to strategic, actionable insights. The video is designed to highlight the benefits of using PwC services to move towards a more intelligent finance department.

Video Design - This Promo Explainer Video utilizes bright, bold colors and simple, modern graphic elements to highlight the company's services. The video uses animation, clean lines, and bold shapes to communicate the complexity of finance transformation in a way that is engaging and easy to understand.

The visual style of the video effectively communicates the objective of becoming a strategic partner in the business. The graphic elements such as the gears and the light bulb help visualize the transformation to a more agile, data-driven approach to finance. The consistent use of white on colorful backgrounds creates a bright, optimistic, and professional tone that underscores the video message of achieving finance transformation.

13. Syncsort

Syncsort Cloud helps businesses access and analyze data from multiple sources. The video is designed to highlight the benefits of data in the cloud, specifically focusing on scalability, availability, and reliability.

Explainer Video Design - This video effectively utilizes a simple, minimalist design style with bright blue and white colors to depict data management and processing in the cloud. The video emphasizes movement and flow, showing data being transferred, processed, and accessed through animated icons and lines. These graphics illustrate how the cloud platform enables seamless integration of various data sources.

The video's visual style clearly communicates the benefits of the platform, showing how it simplifies data management and empowers businesses to leverage their data effectively. The tone of the video is informative and confident, focusing on the positive outcomes that come with using cloud solutions. The use of animation, along with clear and concise language, ensures that the key message is easily understood and engaging.

14. OpenText

Frustrated with generic virtual assistants that waste your time? This promo explainer video for Chatbot Aviator empathizes with this common pain point, visually depicting the struggles of users seeking quick and effective IT support. The video then smoothly transitions to showcase the Aviator solution, a generative AI chatbot powered by a large language model.

The animation brilliantly illustrates how Aviator's self-service ITSM platform simplifies complex processes, providing rapid resolutions. The upbeat music and engaging voiceover further enhance the positive message of efficiency and time savings. Chatbot Aviator presents itself as the ultimate solution for streamlined IT support, urging viewers to embrace the future of problem-solving.

15. Yggdrash

Yggdrash is a third generation blockchain protocol that is designed to solve several pressing issues. This video is designed to explain the problem, the solution, and how Yggdrash can improve the user experience.

Video Design - This Solution Explainer Video uses clean and minimal graphics. The video uses a white background that simulates a notebook, while showing the blockchain structure in a simplified manner. This style is very appealing, easy to understand, and helps engage the audience with the idea behind the solution.

This video effectively communicates the core challenges facing current blockchain technology and how Yggdrash aims to address them. The visual style is simple and clean, making it easy to follow the explanation of the blockchain structure. The video's tone is informative and approachable, leaving the audience with a clear understanding of the Yggdrash protocol and its benefits. The video's use of a simplified graphic style and animation further helps to explain the complex topic of blockchain technology in an easy-to-understand manner, making it suitable for a wide audience.

16. Avast

Avast Business Patch Management helps businesses protect their systems and networks from cyber threats. It's a powerful tool that can help businesses stay ahead of the curve when it comes to cybersecurity.

Video Design - The video uses a modern, minimalist design style, featuring a dark blue background, bright colors, and simple, geometric shapes. The graphics are clear and easy to understand, making the video engaging and effective. The video is fast paced, using quick transitions and sound effects to keep the viewer's attention.

The video's visual style effectively communicates the objective of the video by showing the threat of cyberattacks, emphasizing the speed of patch management, and illustrating the ease of use. The video tone is professional, yet informative and reassuring. It confidently conveys expertise in cybersecurity.

17. HR Acuity

HR Acuity helps businesses manage employee relations cases effectively. The video is designed to highlight the potential risks associated with employee relations issues and how it can help mitigate these risks.

Video Design - The video uses minimal animation and graphics to highlight its focus on a serious topic. The video is concise and to the point. A clean white background is used to present a clear visual layout. Simple icons and text overlays are used to highlight the issues and solutions. This minimalist design makes it a good Explainer Video Design.

The video effectively uses visuals to drive its call to action. The use of bold text and simple icons helps to communicate the seriousness of the issue and the need for a solution. The video has a professional and serious tone. The narrative of the video highlights the risk of neglecting employee relations issues and the potential consequences of not having a solution in place, making the viewer understand the importance of its services.

18. Blend

Blend is a digital mortgage platform that aims to simplify the home buying process, making it as easy as online shopping. The video is designed to educate viewers on the concept of dividends and dividend yield.

Video Design - The video uses a simple and engaging design style, using clean, modern graphics and animation. The Commercial Explainer Video incorporates a combination of animated graphics and text overlays to illustrate the concept of dividends. The design is bright, clear and approachable, making the complex topic of dividends easy to understand.

The video visual style effectively communicates the objective of simplifying the home buying process. It uses bright and colorful graphics and animation to create a positive and approachable tone, making financial concepts accessible and relatable. The video narrative focuses on the benefits of digital mortgages, emphasizing the convenience and ease of use of the platform.

19. Datasite

This Promo Explainer Video for Ansarada showcases the power of 3D animation to transform a mundane software demo into an engaging experience. The initial unfolding cube immediately captures attention, setting the stage for a dynamic exploration of the software's functionalities. The visualization of deal progression as files moving on a conveyor belt is ingenious, making the concept instantly understandable.

Ansarada leverages a bright orange palette and a clean, minimalist aesthetic, creating a visually appealing and modern feel. The upbeat electronic music and concise voiceover further enhance the dynamism. This video is a compelling example of how to effectively communicate complex information with simplicity and flair.

20. Noonday Collection

Noonday Collection is an online marketplace where customers can buy handmade jewelry, accessories, and home goods from artisans around the world. The video is designed to persuade viewers to become ambassadors, encouraging them to earn an income while making a difference by creating a marketplace for these artisans.

Video Design - The video starts with a simple, minimalist cartoon illustration of a woman. This style is common in Explainer Video Design where the objective is to convey a message, and the simplicity aids in engaging the viewer. The background is a simple, pastel color, and the character moves smoothly across the screen with a consistent animation style. The video features a simple, uncluttered layout, making it easy to understand the story.

The visual style of the video, with its calming and positive imagery, helps to communicate the message of hope and empowerment. The video has a soft, inspiring tone, reflecting the brand's commitment to creating a positive impact on the world. The narrative of the video, with its message of hope, courage, and overcoming challenges, is a driving force in motivating viewers to join.

21. MCI

MCI provides code modernization solutions that quickly and securely convert outdated legacy code to newer code languages. The video is designed to introduce MCI's AI-powered code refactoring solution.

Explainer Video Design - The video style is an animated company overview explainer video. The video uses bright and simple visuals with a light background and graphics. A simple blue and green color scheme is used. The animation is simple and clean, focusing on presenting information clearly and concisely.

The use of simple graphics and clean animations effectively communicates the message of AI-powered code modernization. The video is fast-paced and engaging, highlighting the benefits of using the solution. The overall tone of the video is positive and optimistic, conveying the message that AI can help businesses streamline their code modernization efforts.

22. Strata

Strata is a cloud security company. The video is designed to highlight the benefits of flexible security consumption.

Explainer Video Design - This video starts with a simple, static 3D cloud icon to illustrate the subject of cloud security. The icon is designed to appear almost paper-like, flat, and cartoonish, while retaining a three-dimensional, isometric view. The background is a muted gray, which makes the cloud icon stand out, highlighting the product at the center of the design. The cloud icon is used to visualize the idea of a cloud network. Over the cloud, different 3D elements like a server, database, and firewall, are added to showcase the idea of cloud security. The visual design is simple and clean, with a focus on the products and not a lot of distractions.

Video Design - The video is designed to create a sense of ease and simplicity. The minimalist design is very effective in communicating the message of speed, efficiency, and agility. The 3D graphics are high quality, and the animation is smooth and engaging, which helps to bring the concept to life, showcasing the potential benefits of the solution.

23. PointClickCare

PointClickCare Harmony helps case managers in acute-care facilities make the best decisions for their patients. The software streamlines data exchange for smooth transitions in the patient journey.

Explainer Video Design - This video effectively uses a flat and minimalist style to communicate the product benefits. Soft, muted colors like green and white with a touch of purple help emphasize the clean and efficient process that the software enables. The graphics are simple but engaging, with a focus on clear, concise visuals that align with the overall tone of the video.

The visual style of the video is able to communicate the objective by using simple and clean visuals to highlight the efficiency of the product. The design elements clearly reflect the ease of use and transparency in accessing data for informed decisions. The soft, calming colors and clean design communicate a sense of trust and efficiency. The overall tone of the video is professional yet reassuring, making it relatable for the intended audience of case managers in acute-care facilities.

24. Siemens

Siemens Teamcenter Quality is a software solution designed to help automotive suppliers collaborate and share quality data. This video is designed to show the benefits and functionality of the platform, showcasing how it streamlines communication and improves efficiency.

Video Design - This video uses a minimalist design with flat illustrations. It focuses on the software's interface, demonstrating the workflow of quality data exchange between a manufacturer and their suppliers. The clean, straightforward design emphasizes the platform's ease of use and its ability to solve real-world problems.

The visual design effectively communicates the video's goal. The clear and concise graphics, with emphasis on the quality hub and data exchange, emphasize the efficiency and ease of use of the platform. The video's tone is professional and informative, effectively conveying the benefits of the software to its target audience. The video uses bright colors and an appealing design to encourage viewers to learn more about the platform, ultimately encouraging them to adopt it.

25. Ascendum Makina

Ascendum Makina targets operators with a video explaining the benefits of the Hill Assist function in their G Series haulers. This video is a powerful example of how to use visual storytelling to engage your audience. The animated introduction with a countdown immediately grabs the viewer's attention, setting the stage for a clear and concise explanation of the Hill Assist function.

Video Design - The video uses a modern, graphics-heavy visual design, with concise visuals like a dashboard close-up and clear-cut graphics to guide the viewer through the details of the function. This approach helps communicate the effectiveness of the Hill Assist function and its value for operators.

The video effectively portrays the technical capabilities of the G Series haulers and their commitment to innovation. The modern and engaging tone of the video makes it relevant to the target audience, showcasing the value of the product in a visually appealing way.

26. Comarch

Comarch focuses on helping organizations improve customer engagement in the oil and gas industry. The video illustrates the benefits of their solutions, which are used to create a better customer experience in the oil and gas industry.

Video Design - The video uses a clean and simple whiteboard explainer style, colorful illustrations, basic animations, and bold text. Vivid color combinations and bright backgrounds make the video engaging. This style of visual design, paired with the concise narrative, makes this a good Explainer Video Design video.

The graphics are simple but effective in communicating the key points. The overall tone is informative and friendly. The video does a great job of communicating the benefits of the solutions, using a simple, engaging, and friendly narrative paired with an eye-catching design style.

27. PerkinElmer

PerkinElmer is a science company that has been pushing the boundaries of science for eighty-five years. The video is designed to show how the company accelerates scientific outcomes through their various products and services.

Explainer Video Design - This video uses a clean and modern design style with bright white backgrounds, and a sleek look. The video uses a mixture of animation and real-world imagery to highlight the company's scientific contributions. The imagery depicts advancements in scientific instrumentation and showcases how products are being used in real-world labs and research projects. The video uses a combination of graphics and animations to visually depict the company's history, and the science behind their work.

The visual style is able to effectively communicate the video's objective by showcasing the company's commitment to scientific progress. The use of clear graphics and impactful animations emphasizes the company's innovative products and solutions. The video's overall tone is professional, informative, and inspiring, which allows viewers to understand the company's commitment to science and its impact on the world.

28. Printify

Printify is a print on demand company that lets you create and sell products. This video is designed to introduce new product lines, allowing you to tap into profitable industries like skincare, supplements and coffee.

Video Design - The video uses simple, clean graphics and minimal text to create a professional and engaging Explainer Video Design. The design features close-ups of product mockups, using different backgrounds and animation to showcase different options.

The animation uses dynamic visuals like spinning products and fading text to highlight important features. The video showcases the new product lines in a visually appealing way, making it clear that Printify is expanding their services to new markets. The tone of the video is positive and encouraging, appealing to those who are looking to start their own businesses in these profitable industries. The video uses simple and effective techniques to communicate the message to the intended audience, encouraging them to join the waitlist for these new product lines.

29. Freshdesk

Freshdesk is a customer support solution that helps companies manage customer interactions. This video is designed to showcase the post call transcript feature.

Video Design - The video design is vibrant and full of life. Bright colors, geometric shapes, and a combination of static and animated elements create a modern and engaging experience for the viewer. The company uses a distinct animated style to communicate product functionality, making it a good Explainer Video Design video.

The video uses a mixture of animated graphics and text to communicate the problems that customers face with analyzing call data and how Freshdesk can help. The tone of the video is informal and playful, using a bright color scheme and abstract geometric shapes to represent a digital world. The animation is clean and visually appealing, making the video memorable and engaging. The video's style is designed to grab the viewer's attention and communicate the message of the video effectively, showing how Freshdesk solves the problem of analyzing customer calls and uncovering valuable information.

30. Globitex

Globitex is a crypto-banking solution that helps users easily integrate crypto with their everyday life. This video introduces the EURO Wallet and highlights its key features, emphasizing user convenience.

Video Design - This video is built on simple, yet engaging 3D animated graphics. Bright colors and easy to understand visuals draw the viewer in, illustrating the benefits of the EURO Wallet in a relatable way. The animations create a clear narrative, demonstrating how the user can seamlessly move between cryptocurrency and fiat currency.

The visual style is straightforward and engaging. Simple 3D graphics and a clear narrative communicate the ease of use and convenience of the EURO Wallet. Bright colors and simple animations help to make the complex concepts of crypto-banking easily understood, targeting a wider audience and inviting them to explore the benefits of the EURO Wallet.

Back

Get Pricing for making this video

Type-in your official email id

Enter email id

A Video Producer will share details soon

3400+ brands trust ADVIDS

• 
• 
• 
• 

How to plan and optimize Promo Explainer Videos?

Visual Communication: "Design is thinking made visual." - Saul Bass. Advids believes clear visuals are crucial. For a healthcare client, we designed a promo explainer video using simple icons and a calming color palette to explain complex medical procedures, increasing patient understanding and appointment bookings. The video's clean aesthetic and focus on key information resonated with the target audience, leading to a measurable increase in patient engagement.

Actionable: Simplify complex information using clear visuals and design.

Targeted Messaging: "Goals are dreams with deadlines." - Brian Tracy. Advids emphasizes focused communication. For an e-commerce client, we created a promo explainer video highlighting specific product benefits for a niche audience segment, resulting in a significant boost in sales for that product line. The video's targeted messaging resonated with the specific needs and desires of the niche audience, leading to a direct increase in conversions.

Actionable: Define clear objectives and tailor messaging to specific audiences.

Value Proposition: "Give them quality. That’s the best kind of advertising." - Milton Hershey. Advids prioritizes showcasing value. For a food delivery service client, we produced a promo explainer video emphasizing the convenience and speed of their service, leading to a surge in new app downloads. The video clearly communicated the value proposition of the service, resonating with busy individuals looking for quick and easy meal solutions.

Actionable: Clearly communicate the unique value proposition of your offering.

Positioning Clarity: "Positioning is not about what you do to a product. Positioning is what you do to the mind of the prospect." - Iman Bayatra. Advids understands the power of positioning. For a cybersecurity software client, we developed a promo explainer video that positioned their product as the easiest-to-use solution on the market, attracting a new segment of less tech-savvy customers. The video's clear and concise messaging effectively positioned the product in the minds of the target audience, leading to increased market share.

Actionable: Position your product clearly by addressing customer perceptions.

Pricing Transparency: "Price is what you pay. Value is what you get." - Madhavan Ramanujam. Advids believes in transparent communication. For a subscription box client, we created a promo explainer video clearly outlining the different subscription tiers and their respective benefits, reducing customer confusion and increasing subscription sign-ups. The video's transparent approach to pricing built trust with potential customers, leading to a higher conversion rate.

Actionable: Clearly communicate pricing and value to build customer trust.

Why Advids for Promo Explainer Video?

At Advids, we create high-quality, original Promo Explainer Videos that get results. Our blend of creative storytelling, cutting-edge technology, and proven experience helps you achieve your business goals. We transform your vision into compelling and effective animation.

Transforming Ideas into Engaging Animation:

Customized Promo Explainer Video Solutions: We tailor explainer videos, character animations, and other Promo Explainer Video types to your brand, style, and target audience.
Creative Storytelling Through Animation: Our animators and storytellers craft captivating narratives that engage viewers and drive action.
Cutting-Edge Promo Explainer Video Technology: We use industry-leading software and techniques for visually stunning videos with lasting impact.

Experience and Expertise:

12+ Years of Proven Success: We've completed over 3400 successful projects, showcasing our deep understanding of effective Promo Explainer Video. Over 230 of these have been specifically Promo Explainer Videos.
Trusted by Industry Leaders: From startups to Fortune 500 companies—Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer—trust us to bring their stories to life.
Client Satisfaction Guaranteed: Our dedication to excellence is reflected in over 109 five-star Google reviews, highlighting our talent, creativity, and commitment to client satisfaction.


A True Partnership:

Collaborative Process: We collaborate closely from concept to completion, ensuring your vision is realized in the final animation.
Strategic Communication: Clear communication is key. We prioritize understanding your needs, target audience, and brand identity to create impactful Promo Explainer Videos.


Ready to unlock the potential of Promo Explainer Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.

Checkout some of the projects and work our team at Advids has been producing:

What is a Promo Explainer Video?

A Promo Explainer Video is a short, engaging video that explains a product, service, or concept in a clear and concise way. It aims to educate viewers about the Value Proposition and benefits of the offering, ultimately driving action, such as a purchase, sign-up, or website visit. These videos are often used in marketing campaigns to increase brand awareness, generate leads, and boost sales.

Promo Explainer Videos are versatile and can be used in various marketing contexts. They are particularly effective for:

Companies can use them on their websites, social media platforms, email campaigns, and paid advertising campaigns to reach their target audience and achieve their marketing goals.

What do top Promo Explainer Videos have in common?

What makes Promo Explainer Videos effective?

A compelling Promo Explainer Video is a powerful tool for engaging viewers and driving action. The effectiveness of these videos is driven by a combination of factors, including a clear and concise message, a strong visual appeal, and a compelling call to action.

A well-designed Promo Explainer Video aims to create Engaging Content that captures viewer attention and delivers a memorable experience. The video should be visually appealing, using animation, motion graphics, or live action to enhance the Storytelling and convey the message effectively. The narrative should be clear and concise, focusing on the benefits of the product or service and addressing the viewer's needs and pain points.

Methods for creating effective Promo Explainer Videos include using a Strong Call to Action that encourages viewers to take the next step, such as visiting a website, signing up for a newsletter, or making a purchase. The video should also be optimized for different platforms and devices, ensuring that it is accessible and engaging for a wide audience.

How long should your Promo Explainer Video be?

A well-crafted Promo Explainer Video is a powerful tool for engaging viewers and conveying a message effectively. The ideal length of your video depends on several factors, including the complexity of the message, the target audience, and the intended platform.

A general rule of thumb is to keep your video concise and focused, aiming for a length of 60 to 90 seconds. This allows you to deliver a clear and compelling message without overwhelming viewers. However, you can adjust the length based on the specific needs of your video. For example, a complex product demonstration might require a longer video, while a simple product announcement can be effectively conveyed in a shorter format.

How to create Promo Explainer Videos?

Creating a Promo Explainer Video is a multi-step process that involves careful planning, execution, and optimization. The creation process involves defining your goals, developing a compelling script, choosing the right animation style, and ensuring a smooth production workflow.

The process to create effective Promo Explainer Videos starts with a clear understanding of your target audience and the message you want to convey. You need to develop a compelling script that captures attention, explains the value proposition, and includes a strong call to action. The next step is to choose the right animation style, considering your brand aesthetic and target audience preferences.

Animation Styles for Engaging Product Launches

This style brings animated characters to life, often featuring exaggerated features and movements to evoke humor and relatability. It's particularly effective for engaging younger audiences or conveying lighthearted messages. Think of the playful characters in Headspace's meditation app explainer videos, which help make mindfulness approachable and fun.

Kinetic Typography:

This style animates text in sync with the narration, using dynamic fonts, colors, and movements to emphasize key messages and maintain viewer interest. It's particularly effective for conveying complex information in an engaging manner, as seen in explainer videos for software products or financial services.

Screencast Videos:

This style records on-screen actions, making it ideal for Software Demos or tutorials. It provides a clear and concise way to demonstrate functionality and guide viewers through processes. Many SaaS companies use screencasts to showcase their software's features and user interface.

Live Action Explainer Videos:

This style uses real footage, often combined with animation or motion graphics, to create a more relatable and humanized feel. It's suitable for showcasing real-life scenarios, testimonials, or product demonstrations, as seen in explainer videos for companies like Dollar Shave Club or GoPro.

The choice of Animation Style depends on factors like your target audience, message complexity, and budget. It's crucial to align the style with your video's objectives to maximize its impact.

Choosing the Right Explainer Video

Selecting the optimal Promo Explainer video type for your marketing objectives is crucial for maximizing its impact. Consider these key factors:

• Define Your Target Audience: Understanding your audience's demographics, interests, and online behavior is fundamental. For example, a younger audience might respond well to character animation, while a B2B audience might prefer a more professional, data-driven approach.
• Establish Clear Marketing Goals: Determine the specific objective of your video. Is it to increase brand awareness, drive website traffic, generate leads, or boost sales? Each goal might require a different video style and call to action.
• Determine Your Budget: Set a realistic budget for video production, considering factors like animation style, video length, voiceover talent, and marketing distribution costs. Different animation styles have varying production costs.
• Craft a Compelling Narrative: Develop a clear and concise message that resonates with your target audience, highlighting the value proposition of your product or service and addressing their pain points. A strong narrative can Captivate Viewers and make your message memorable.
• Include a Strong Call to Action: Guide viewers towards a specific action, such as visiting your website, signing up for a free trial, or making a purchase. Ensure the call to action is clear, concise, and compelling.

By carefully evaluating these considerations, you can create a Promo Explainer video that effectively achieves your marketing goals and delivers a strong return on investment.

Avoid These Promo Video Pitfalls

Promo Explainer videos offer immense potential, but certain pitfalls can hinder their effectiveness. Here are common mistakes to avoid:

• Neglecting Target Audience Research: Failing to understand your audience's needs and interests can lead to a video that misses the mark. For example, using humor that doesn't resonate with your target demographic can alienate viewers.
• Overloading with Information: Resist the urge to cram too much information into a short video. Focus on conveying a single, clear message. Avoid using excessive technical jargon or trying to explain multiple complex concepts in a short timeframe.
• Using Excessive Text on Screen: Minimize on-screen text, opting for visuals and narration to convey your message. Too much text can be overwhelming and detract from the video's visual appeal. Rely on strong visuals and a clear voiceover to communicate your message effectively.
• Lacking a Clear Call to Action: Without a clear and compelling call to action, viewers may not know what steps to take next. Ensure your call to action is prominent, concise, and easy to understand, guiding viewers towards the desired action.
• Underestimating the Importance of Audio: High-quality audio is crucial for a professional and engaging video. Poor audio quality can be distracting and undermine the video's credibility. Invest in professional voiceover talent and ensure your audio is clear and well-balanced.

By steering clear of these common mistakes, you can create a Promo Explainer video that effectively engages your audience, communicates your message, and drives desired results.

Boost Your Launch Video's Visibility

Optimizing your Promo Explainer video for search engines is crucial for maximizing its visibility and reach. By implementing search engine optimization (SEO) best practices, you can ensure your video ranks higher in search results, attracting more organic traffic.

Keyword Research:

• Identify relevant keywords and phrases that your target audience is likely to use when searching for information related to your product or service.
• Use tools like Google Keyword Planner or SEMrush to discover relevant keywords.

Optimize Video Title and Description:

• Incorporate your target keywords into the video title and description, providing context and relevance for search engines.
• Write clear, concise, and keyword-rich descriptions that accurately reflect your video's content.

Use Video Tags:

• Add relevant tags to your video, categorizing it and making it easier for search engines to understand its content.
• Use a mix of broad and specific tags to cover a wider range of search queries.

Create a Custom Thumbnail:

• Design a visually appealing and informative thumbnail image that accurately represents your video's content and encourages clicks.
• A compelling thumbnail can significantly increase your video's click-through rate.

Promote Your Video:

• Share your video on social media platforms, embed it on your website, and reach out to relevant blogs or websites in your industry to promote it.
• Building backlinks to your video can improve its search ranking.

By optimizing your Promo Explainer video for search engines, you can increase its visibility, attract more viewers, and drive valuable traffic to your website.

Live-Action in Product Launch Videos: Pros & Cons

Live-action footage can add a touch of realism and authenticity to your Promo Explainer video, but it's essential to weigh the advantages and disadvantages before incorporating it.

• Enhanced Relatability: Real people and settings can create a stronger Emotional Connection with viewers. Consider how Dove's Real Beauty Sketches campaign used live-action footage to showcase real women and promote a positive body image.
• Effective Product Demonstrations: Showcasing your Product in Action using live-action footage can be more persuasive than animated depictions. Viewers can see its functionality and benefits firsthand.
• Increased Credibility: Featuring real people, especially satisfied customers, can enhance your brand's credibility and Build Trust with potential buyers. Testimonials and user-generated content can be particularly impactful.

• Higher Production Costs: Shooting live-action footage typically involves more resources, including equipment, crew, and location fees, potentially increasing production costs.
• Limited Flexibility: Editing and manipulating live-action footage can be more time-consuming and challenging compared to animation, potentially limiting creative flexibility.
• Logistical Challenges: Coordinating shoots, securing locations, and managing talent can present logistical challenges, potentially delaying production timelines.

Carefully consider these factors when deciding whether to incorporate live-action footage into your Promo Explainer video, ensuring it aligns with your budget, creative vision, and marketing goals.

Voiceover Styles: Finding Your Video's Voice

The voiceover is a crucial element of your Promo Explainer video, setting the tone and conveying your message effectively. Choosing the right voiceover style is essential for engaging your audience and achieving your marketing goals.

Voiceover Styles

• Conversational

  This style creates a friendly and approachable tone, as if the narrator is having a conversation with the viewer. It's effective for building rapport and explaining complex topics in a relatable way, as seen in many explainer videos for educational platforms or online courses.

• Authoritative

  This style conveys expertise and credibility, often used for products or services that require a sense of trust and authority. The voice is clear, confident, and knowledgeable, as often heard in explainer videos for financial institutions or healthcare providers.

• Energetic

  This style injects enthusiasm and excitement into the video, often used for products or services that are fun, innovative, or targeted towards a younger demographic. Think of the energetic voiceovers used in explainer videos for gaming apps or fitness products.

• Soothing

  This style creates a calming and reassuring tone, often used for products or services related to health, wellness, or relaxation. The voice is gentle, warm, and empathetic, as often heard in explainer videos for meditation apps or spa services.

• Humorous

  This style uses humor to Engage Viewers and make the video more memorable. It's effective for products or services that are lighthearted or targeted towards a younger demographic. Consider the humorous voiceovers used in explainer videos for food delivery services or quirky subscription boxes.

The choice of voiceover style depends on your brand personality, target audience, and the overall tone you want to convey.

Globalize Your Product Launch Video

Translate or create subtitles for your video in multiple languages to cater to your target regions. Consider hiring professional translators to ensure accuracy and cultural sensitivity. Netflix, for example, offers subtitles and dubbing in numerous languages for its global audience.

Cultural Nuances:

Be mindful of cultural differences in humor, symbolism, and communication styles. Research your target audience's cultural norms to avoid any unintentional offense or misinterpretations. For instance, certain hand gestures or colors might have different meanings in different cultures.

Visual Storytelling:

Prioritize visuals over language whenever possible, as images tend to be more universally understood. Use clear and concise visuals to convey your message effectively. IKEA's instruction manuals, for example, rely heavily on visuals to transcend language barriers.

Music Selection:

Choose music that is culturally appropriate and appealing to a global audience. Avoid music with strong cultural associations that might not resonate with viewers from different backgrounds. Consider using instrumental music or music with a universal appeal.

Accessibility Features:

Incorporate subtitles, closed captions, and audio descriptions to make your video accessible to viewers with disabilities or those who speak different languages. YouTube, for example, offers automatic captioning and the ability to upload custom subtitles.

By addressing these considerations, you can create a Promo Explainer video that transcends cultural barriers and effectively engages a global audience.

Amplify Your Launch with Multi-Channel Videos

Embed your video on your website's homepage, product pages, or Landing Pages to engage visitors and provide them with a compelling introduction to your brand or offering. This can improve website engagement and conversion rates.

Social Media Marketing:

Share your video on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, tailoring the Messaging and format for each platform's audience. Use platform-specific features like Instagram Stories or Facebook Live to maximize engagement.

Email Marketing:

Include your video in email newsletters, product announcements, or welcome emails to engage subscribers and drive traffic to your website. Videos in emails can significantly increase click-through rates and conversions.

Paid Advertising:

Use your video in paid advertising campaigns on platforms like YouTube, Facebook, and Instagram to reach a wider audience and target specific demographics. Video Ads can be highly effective in capturing attention and driving conversions.

Content Marketing:

Embed your video in blog posts, articles, or other Content Marketing materials to enhance engagement and provide viewers with a visually appealing way to consume information. Videos can break up long-form content and make it more digestible.

By strategically integrating your Promo Explainer video across multiple channels, you can create a cohesive and engaging brand experience, maximizing reach, and driving conversions.

Industry-Specific Explainer Videos: The Key to Success

Tailoring your Promo Explainer video to the specific nuances of your industry is crucial for resonating with your target audience and achieving your marketing goals. Consider these key factors:

• Industry Jargon:

  While it's important to demonstrate expertise, avoid overwhelming viewers with technical jargon or industry-specific acronyms that they might not understand. Explain complex concepts in a clear and concise manner, using layman's terms whenever possible.

• Target Audience Pain Points:

  Research the common challenges and pain points faced by your target audience within the industry. Address these pain points directly in your video, showcasing how your product or service provides solutions. For example, a cybersecurity company might focus on the pain points of data breaches and security vulnerabilities.

• Competitive Landscape:

  Analyze your competitors' marketing materials, including their Promo Explainer videos. Identify opportunities to differentiate your brand and highlight your unique selling propositions. What makes your product or service stand out from the competition?

• Industry Trends:

  Stay abreast of the latest trends, innovations, and challenges within your industry. Incorporate relevant insights into your video to demonstrate thought leadership and establish credibility. For example, a fintech company might discuss the rise of mobile payments and blockchain technology.

• Visual Style and Tone:

  Choose a visual style and tone that aligns with the industry's aesthetic preferences and your brand's personality. A tech startup might opt for a modern and minimalist style, while a healthcare company might choose a more calming and reassuring tone.

By carefully considering these factors, you can create a Promo Explainer video that resonates with your target audience within the specific industry, effectively communicating your message and achieving your marketing goals.

Boost Sales with Explainer Videos

• Instead of simply listing features, highlight how your product or service solves customer problems and improves their lives. For example, instead of saying our software has advanced analytics, say our software helps you make data-driven decisions that increase your profits.

Use Storytelling:

• Craft a compelling narrative that connects with viewers on an emotional level, making your message more memorable and persuasive. Consider using a customer success story to illustrate the positive impact of your product or service.

Create a Sense of Urgency:

• Encourage viewers to take action immediately by highlighting limited-time offers, discounts, or exclusive bonuses. This can incentivize viewers to make a purchase or sign up for a free trial.

Include Social Proof:

• Feature customer testimonials, case studies, or Social Media Mentions to build credibility and demonstrate the positive experiences of others. Positive reviews and testimonials can significantly influence purchasing decisions.

Track and Analyze Results:

• Monitor key metrics like conversion rates, click-through rates, and watch time to measure the effectiveness of your video and identify areas for improvement. Use analytics tools to gain insights into viewer behavior and optimize your video's performance.

By implementing these best practices, you can create a Promo Explainer video that effectively drives sales, increases revenue, and contributes to your overall business growth.

Case Study: Making Video Content Accessible to All

Company: Netflix

Campaign: Netflix's Subtitles and Audio Descriptions Initiative

Objective: To make Netflix's video content accessible to a wider audience, including those with hearing impairments, visual impairments, and language differences.

Approach: Netflix implemented a comprehensive accessibility strategy that included:

• Closed Captions: Providing accurate and timely closed captions for all video content.
• Audio Descriptions: Offering audio descriptions for visually impaired viewers, providing a detailed narrative of the visual elements of the content.
• Multiple Language Options: Making video content available in multiple languages with subtitles and dubbing.

Results: Netflix's Accessibility Initiatives have significantly expanded the reach of their content, making it accessible to a wider audience.

• Increased Viewership: Accessibility features have contributed to increased viewership among individuals with disabilities and those who prefer to watch content in their native language.
• Positive Brand Image: Netflix's commitment to accessibility has enhanced its brand image and reputation as an inclusive and accessible platform.

Key Takeaways: Netflix's case study highlights the importance of making video content accessible to all. By implementing accessibility features, brands can reach a wider audience, enhance their brand image, and create a more inclusive viewing experience.

Case Study: Localizing Video Content for Global Audiences

Company: McDonald's

Campaign: McDonald's I'm Lovin' It Campaign

Objective: To adapt the I'm Lovin' It campaign for global audiences, ensuring cultural relevance and resonance.

Approach: McDonald's implemented a localization strategy that involved:

• Language Translation: Translating the campaign tagline and other messaging into local languages.
• Cultural Adaptation: Adjusting the campaign's visuals and messaging to reflect local cultural preferences and sensitivities.
• Targeted Content: Creating Localized Video Content that featured local celebrities, food items, and cultural references.

Results: McDonald's localization efforts have been successful in expanding the reach of the I'm Lovin' It campaign and resonating with global audiences.

• Increased Brand Awareness: Localized campaigns have contributed to increased brand awareness and recognition in international markets.
• Improved Customer Engagement: Culturally relevant content has fostered stronger connections with local audiences, leading to increased customer engagement and loyalty.

Key Takeaways: McDonald's case study demonstrates the importance of localizing video content for global audiences. By adapting messaging and visuals to reflect local cultures, brands can achieve greater reach, engagement, and brand awareness in international markets.

Case Study: Generating Leads Through Video Content

Company: HubSpot

Campaign: HubSpot's Inbound Marketing Video Series

Objective: To generate leads and build brand awareness through a series of educational videos on inbound marketing.

Approach: HubSpot created a series of engaging and informative videos that provided valuable insights into Inbound Marketing strategies.

• Call to Action: Each video included a clear call to action, encouraging viewers to download a free ebook or sign up for a free trial of HubSpot's software.
• Targeted Distribution: HubSpot promoted the video series on social media, their website, and through email marketing campaigns.

Results: HubSpot's video series generated a significant number of leads and contributed to increased brand awareness.

• Lead Generation: The video series generated a 20% increase in lead generation compared to previous marketing campaigns.
• Brand Awareness: The video series helped to establish HubSpot as a thought leader in the Inbound Marketing space, increasing brand awareness and credibility.

Key Takeaways: HubSpot's case study demonstrates the effectiveness of using video content to generate leads and build brand awareness. By providing valuable information and including clear calls to action, brands can effectively convert viewers into leads and customers.

How promo explainer video examples are curated?

We dove deep into promo explainer videos, curating an insightful resource guided by an 8-parameter framework:

Our 8-Parameter Curation Framework

1.Relevance Authentic promo explainer videos showcasing real-world applications.
2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration.
3.Engagement Analyzing audience response, information design, 10-second litmus test.
4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals.
5.Narrative Structure Assessing storyline clarity, flow, message effectiveness.
6.Value Proposition Examining the clarity and persuasiveness of the video's core message.
7.Conversion Focus Determining how effectively the video drives desired actions (e.g., website visits, sign-ups).
8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.

A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.

Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:

1. Animated Explainers
2. Product Demos
3. Customer Onboarding
4. Technical Walkthroughs
5. UI Demo Animations

0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.

Advids
Source: Advids/Youtube, promo explainer video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)

A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.

His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.

An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.