Imagine a user's first encounter with your software-a moment that can make or break their experience. What if that first impression was not just good, but unforgettable? I am excited to share what we've discovered about the power of video in software onboarding today. In this article, our exploration will reveal how compelling visuals can dramatically improve user engagement and retention. We'll delve into 30 inspiring examples that demonstrate the impact of video, and the data that supports its effectiveness.
Between 2014 and 2022, the number of hours of video uploaded every minute has grown by about 40%.
96% of marketers recognize video as a crucial component of their marketing strategy.
70% of viewers have bought from a brand after seeing it on YouTube.
These stats paint a clear picture: video is not just a trend, it's a fundamental shift in how we consume information. Leveraging the power of video in your software onboarding can dramatically improve user comprehension, engagement, and ultimately, conversion. Today we explore more than 30 Inspiring Software Onboarding Video examples, that immediately grabbed our attention and got us excited
Aviator is a generative AI chatbot that provides human-like responses to questions. It's designed to revolutionize IT support, offering a modern and intuitive solution. The video showcases Aviator's capabilities, highlighting its potential to elevate user experience, reduce costs, and free up overburdened agents.
Video Design - The video uses a blue gradient background, creating a modern and professional look. Simple graphics are used to make the video easy to understand, making it a perfect Onboarding Video for Software. Aviator is visually represented with a stylized blue logo, a combination of a star and wings, highlighting its ability to solve problems quickly and efficiently.
The visual style effectively communicates the objective of the video. Aviator is shown as an intuitive and easy-to-use tool, and the bright colors and clean design reflect its modern and innovative approach to problem-solving. The video uses a professional and informative tone, emphasizing Aviator's potential to transform IT support.
SimplyCast empowers businesses to connect with people across the globe. The video showcases the power of marketing automation, specifically voice broadcasting, for global business expansion.
Video Design - The video uses a simplified, minimalist visual style, featuring animated icons and text to convey its message clearly and concisely. This approach makes it a good Animated software onboarding video because it simplifies the explanation of a potentially complex process. The visual design prioritizes clarity over complexity, using flat, bold graphics and clean typography, making the concepts easy to understand.
The visual style effectively communicates the objective, which is to show how automation can make connecting with prospects around the world easier. The visuals are simple, but this simplicity makes the concepts approachable and understandable. The calm and clear tone, combined with the straightforward visual style, effectively demonstrates the ease of use and potential benefit of using the product.
Diligent Community helps public education boards manage complex governance tasks. The software solution simplifies board management and reduces prep time.
Video Design - The video uses a combination of animation, text, and graphics to illustrate the challenges of traditional board management. Bold, eye-catching graphics and a fast-paced editing style make the video engaging and relatable. A high-quality animation style shows the challenges of managing paper documents, a common pain point for boards. The video then transitions to a clean and user-friendly interface to illustrate the simplicity and efficiency of the software.
Software Product Onboarding Video effectively communicates the benefits of the software by contrasting the chaotic and time-consuming nature of traditional board management with the streamlined and efficient approach offered by the software. The fast-paced editing style and striking graphics create a sense of urgency and demonstrate the value proposition of the software to help boards focus on critical community issues rather than tedious paperwork. The video's tone is light-hearted and humorous, but also emphasizes the importance of secure and efficient board management.
The risk of accidents can happen even with regular safety inspections. This is especially true for organizations with large quantities of equipment and limited staff. However, proper record-keeping can be a game-changer and can reduce the risk of costly accidents. What if you could easily track inspections, receive reminders, and generate reports with just a few clicks? This is where Papertrail comes in.
Papertrail's Software Onboarding Video showcases how it can revolutionize your approach to health and safety. The video is designed to be a quick and easy way to understand the core functionalities and benefits of Papertrail, whether you are a small business owner or a large corporation with multiple sites. The clear and concise UI walkthrough, along with engaging animation, makes learning about Papertrail effortless and enjoyable.
What We Can Learn
Add a quick win section showcasing Papertrail's ease of use, driving immediate user engagement.
360Learning is a learning platform that helps companies create engaging onboarding experiences. The video is designed to highlight the need for effective onboarding to improve retention rates and employee satisfaction.
Video Design - Minimalist graphics and bright colors are used to highlight the importance of onboarding, animated icons and simple lines add to the visual appeal. A dark background helps the text and icons stand out.
The visual style is both engaging and informative. Simple graphics and bright colors capture the viewer's attention, the narrative of the video, which focuses on the importance of onboarding, is reinforced through the visuals, using animated elements. The video has a professional and modern tone, which is consistent with the message it is trying to convey.
UN Environment is a global organization focused on sustainability issues. This video is designed to inform local government officials about the benefits of understanding urban metabolism.
Video Design - The video uses an animated, graphic design style that is engaging and easy to understand. It features a simple, minimalist color palette with bold, contrasting colors for emphasis. The graphics are clean, stylized, and visually appealing, contributing to a Software Onboarding Video Example style. This animated approach with simplistic graphics keeps the audience engaged and makes the complex topic of urban metabolism easily accessible.
The video effectively communicates the importance of urban metabolism in addressing the challenges of a growing urban population. It showcases how cities consume a significant portion of Earth's resources and produce a high volume of greenhouse gas emissions, clearly illustrating the urgent need for sustainable city development. The animated graphics and simple explanations contribute to a positive, informative tone, driving the video's goal of promoting urban metabolism as a valuable tool for sustainable city development.
Gemalto solutions for 5G networks showcase how migration from 4G to 5G will deliver high speed, low power, and low latency for applications like massive IoT, tactile internet, and robotics deployment. The video is designed to showcase solutions and their benefits.
Video Design - The video uses a clean and modern design with flat graphics and simple animations to convey the complex technology of 5G networks. Circular elements with white lines connecting them visually depict the interconnectedness of devices and the various aspects of the 5G network. This style is effective as Onboarding Software Walkthrough Video because it simplifies the technology to make it easy for viewers to understand.
The visual style, graphics, and the narrative of the video effectively communicate the objective of showcasing solutions and their benefits. The tone is confident and informative, reassuring the viewer that Gemalto has the solutions to address the challenges of 5G adoption. The video's simplicity and clear presentation of information help viewers understand the value of offerings and their role in shaping the future of 5G.
In this exceptional Software Onboarding Video, we see a clear portrayal of factory downtime woes transformed by smart technology. Comarch masterfully illustrates the chaos of manual resource management, depicting frustrated workers and the inherent inefficiencies. The video seamlessly transitions, showcasing the simplicity and power of their Smart Metering solution, bringing a sense of order and control.
We love the way Comarch uses animation to bring the data flow to life, visually highlighting the integration with existing systems and the ease of implementation. The call to action, displayed prominently on a tablet, directs viewers to the Comarch website for further exploration. This video is a perfect example of how 2D animation can clearly explain complex systems, making it a compelling choice for any company seeking to create a captivating Software Onboarding Video.
What We Can Learn
Clearly show how your software solves a problem, leading to immediate user comprehension.
9. Nutrition International Simple Software Onboarding Video
Nutrition International is a Canadian based organization that provides vitamin A supplements to children under five. This video is designed to illustrate the impact of their work.
Video Design - This Software Onboarding Video uses simple, clean illustrations to emphasize the global reach of the organization. Vibrant colors are used to create a positive and hopeful tone, creating a sense of urgency around vitamin A's life-saving benefits. The video uses a combination of static images and subtle animations, allowing the message to land, and the information to be absorbed.
The bold and bright visual style of the video effectively communicates the organization's mission. The consistent use of color and visual design effectively underscores the positive impact of vitamin A and creates an engaging viewing experience. This video is impactful and engaging, highlighting a positive message of hope, by utilizing compelling graphics that are easy to understand.
AXA Switzerland is focused on climate protection. This video is designed to highlight the company's commitment to reducing CO2 emissions and adapting to climate change.
Video Design - This Onboarding Software Explainer Video uses a bright color palette, simple graphics, and a clean design. The characters are cartoonish and friendly, making the video engaging for a broad audience. The video incorporates a simple storyline, and the transitions and animations are visually appealing.
The video uses an upbeat tone, focusing on positive solutions to climate change, while showcasing the importance of taking proactive steps. This optimistic tone is communicated through the colorful visuals, engaging characters, and simple, straightforward narrative. The video effectively portrays the company's commitment to climate protection, while showcasing a positive outlook on the future.
11. Impact My Biz Isometric Software Onboarding Video
We are captivated by the way this video simplifies the complexities of IT management with stylish visuals and clever storytelling. Impact My Biz leverages isometric 3D animation to clearly explain the benefits of a vCIO, focusing on dedicated support and the importance of a solid technology roadmap. The seamless transitions and upbeat music enhance information delivery, making a typically dry topic engaging.
The color palette, blending blues and greens with pops of orange, creates a modern, professional aesthetic that reinforces the brand's trustworthiness. We love the use of symbolic imagery a handshake representing collaboration, an upward-trending graph signifying growth which strengthens the core message without feeling overly salesy. This video excels as a software onboarding video, inspiring businesses to explore Impact My Bizs vCIO consulting solutions.
What We Can Learn
Combine strong visuals with a concise narrative to boost viewer engagement.
Google Assistant is a helpful tool designed to make everyday tasks easier. This video is designed to show how Google Assistant protects user privacy.
Video Design - This Software UI Onboarding Video features simple graphics, minimal colors, and friendly characters. The design relies heavily on clean, minimalist visuals, ensuring that all information is communicated clearly and concisely. This approach is highly effective in conveying privacy measures and demonstrating how Google Assistant works to protect user information.
The visual style of the video communicates the objective of the video by establishing a tone of trust and reliability. The simplicity of the visuals reflects the ease and user-friendliness of Google Assistant, making the information easier to grasp, providing a clear explanation of how Google Assistant functions and protects user privacy.
We admire this software onboarding video for SilverClouds ingenious approach to demonstrating the product's ease of use and accessibility. The clean, minimalist design aesthetic effectively showcases the app's functionalities without feeling overwhelming. We love the smooth transitions and consistent branding, which reinforce trust and user confidence.
Throughout the video, the consistent branding reinforces SilverCloud's identity, ensuring users connect with the platforms values. The user-friendly UI, demonstrated through device mockups, helps potential users visualize their own journey toward improved mental wellbeing. The simple yet engaging 2D animation breathes life into the narrative, adding a touch of personality and enhancing the overall viewer experience.
What We Can Learn
A clean design makes complex features easy to understand.
Sun Life is making financial security accessible to the public. This video is designed to help viewers understand the benefits of permanent life insurance.
Video Design - This Software Onboarding Video uses a bright yellow background with white and blue illustrations to highlight important keywords like permanent life insurance. This creates a clean, modern, and easily digestible video for the target audience. The animations are engaging and simple, ensuring that the information is presented in a clear and concise manner.
The visual design, color scheme, and animations of the video effectively convey the message. The clean and simple aesthetic of the graphics conveys the idea of financial security. The bright yellow color scheme evokes a sense of optimism and safety. The video's tone is reassuring and friendly, making the viewer feel confident in Sun Life's ability to provide financial security.
OWN.CANCER is a company using advanced technology to treat cancer. This video explains how immunotherapy, a new type of treatment, can be used to treat cancer.
Video Design - The video uses a modern, clean style with a white background and minimalist graphics. A light blue line with a blue dot is used as a graphic element to separate sections, simple flat vector animations of medical symbols highlight the key stages of the process. This makes the video an excellent Onboarding Software Tutorial Video as the information is communicated effectively using clear and concise graphics.
The video style is able to communicate the objective effectively, which is to explain immunotherapy to the audience. The narrative of the video is clear, concise and informative. The clean, minimalist graphics and a simple color palette create a positive and reassuring tone. The combination of graphic animation with the clear narration, makes the video engaging, which is important as it is addressing a very sensitive topic like cancer. The video is very well designed and the quality of graphics is excellent.
The human body is a complex system, and the impact of MS can feel like a ripple effect, affecting various aspects of life. The video uses a waterfall metaphor to illustrate the differences between chronic and acute inflammation, providing a simple and relatable explanation for viewers. The visuals are visually appealing and help paint a picture of the challenges and opportunities that come with living with MS, making the complex concepts easier to grasp.
This video effectively shows how Roche is dedicated to research, offering hope and possibility for a better future for people living with MS. The video demonstrates the power of medicine in slowing disease progression and highlights the potential to manage MS symptoms. This approach emphasizes a future where individuals can live with MS, not be defined by it.
Coinbase is a cryptocurrency exchange platform. This video is designed to educate users on the concept of how Orchid maintains privacy in data transfer.
Video Design - This video uses a simple and engaging aesthetic, akin to a Software Onboarding Animated Video. The video utilizes a white background with pops of blue and purple color. The animation style is minimal, focusing on illustrating the core concepts. This aesthetic is helpful for explaining a complex topic like blockchain technology in a concise manner, making it easy to follow along. Visual aids like animated icons, diagrams, and text overlays further enhance the comprehension of the presented concepts.
The video design effectively communicates the goal of showcasing how Orchid operates, allowing users to visualize the process of data transfer. The animated elements clearly highlight how Orchid's decentralized system works and how it uses OXT to facilitate payments for data privacy. The overall tone is clear and informative, making the video a valuable resource for understanding the technical details of Orchid's decentralized privacy network.
Accenture created this video to explain Natural Language Processing, with the goal of introducing this field of computer science to a wider audience. The video uses a straightforward narrative approach and engaging visuals that make it interesting and easy to follow.
Video Design - The video uses simplistic, bright colors and stylized isometric illustrations that are clean, professional, and easy to understand. Isometric graphics help to make the complex concepts of NLP more tangible. The bright colors and minimalist design give a light-hearted tone, making the video feel accessible and approachable, further helping the viewer understand the intricacies of natural language processing.
This is a great example of a Software Onboarding Tutorial video. The video's design is effective because it makes the complex topic of NLP easy to understand. The use of bright colors and simple illustrations makes the video engaging and approachable, which is essential for a video that is trying to introduce a new concept to a wide audience.
This video is a powerful example of a software user onboarding video, designed to explain the importance of interoperability within the EV charging infrastructure. It uses a bold, vibrant color palette, primarily using shades of purple and green, with animated EV models. This creates a playful and engaging feel for the EV charging space.
Video Design - The style is reminiscent of a graphic, animated explainer, using simple shapes and vibrant colors, to communicate complex topics. It provides a concise and engaging way to convey the complex concept of interoperability.
The use of color, graphics and animation, effectively communicates the central theme of the video. The combination of purple and green is a creative choice, it's both bold and playful. The use of simple animations and bright colors, is key in highlighting the core message. The visual design is effective in communicating the goal of the video, which is to educate viewers about the importance of interoperability.
In the world of onboarding software video production, this Codility demo stands out for its concise yet comprehensive approach. We all appreciate how it vividly portrays the platform's functionality, from creating custom challenges to instantly identifying top performers on the live leaderboard. The use of motion graphics and vibrant color palettes enhances the visual appeal.
This dynamic presentation effectively communicates the core benefits of Codility for both participants and recruiters, all within a short timeframe. It's a testament to the power of clear visuals and focused messaging in showcasing a complex product. The seamless integration of website mockups and social media examples further amplifies its effectiveness.
What We Can Learn
Focus on core benefits for both users and recruiters to boost conversions.
US Bank Instant Card is a system that allows businesses to quickly create and send virtual credit cards to employees. This video is designed to demonstrate how easy and fast it is to provision a card.
Video Design - This Onboarding Software Guide Video uses flat, vibrant color palettes with cartoon-like illustrations of people, creating a friendly and inviting tone. The video is very clean, minimal, and focuses on the application functionality itself, which makes it a good video for showcasing how simple the process is. The UI elements of the system are clearly presented, and the smooth animation and high quality graphics create a visually appealing experience.
The use of animation and clean design, along with friendly cartoon characters, helps communicate that the process is easy and straightforward. The video maintains a professional tone, while the simplicity of the design communicates that it is easy to use. The narrative uses a conversational and friendly tone, making it easier for viewers to understand the process. This style of video helps the viewer feel confident and in control, driving them to try out the Instant Card system for their own business.
The streamlined visuals in this software onboarding video make the Absorb LMS platform immediately appealing. We are drawn to the clear, concise messaging and the effective use of 2D animation to demonstrate features like customized course descriptions, bundles, and coupon distribution. The overall impression is one of efficiency and ease of use.
The video brilliantly balances highlighting features with demonstrating their practical application. We appreciate how it shows potential customers how easy it is to browse, enroll, and manage training programs. It's a compelling example of how a software onboarding video can create desire and drive engagement.
What We Can Learn
Let your video tell a story; this creates a personal connection and fosters trust.
The use of 2D animation in this video demonstrates the power of simplicity. We love the way the video transforms potentially overwhelming medical information into relatable visuals, like the clear breakdown of PET and CT scans' individual functions. The animations are smooth and engaging, keeping viewers hooked throughout the concise presentation.
Siemens Healthineers creatively uses a parking lot analogy to illustrate tracer accumulation, making the science accessible to a broad audience. This onboarding software introduction video is a great example of effective information delivery. It leaves us wanting to create similarly compelling content.
What We Can Learn
Clear visuals make technical information relatable, driving user adoption.
The straightforward elegance of this Freshdesk Analytics software onboarding video captures our attention. We love how it seamlessly presents complex data analysis tools in a user-friendly light. The video masterfully uses concise text overlays and vibrant visuals to highlight key features.
Switching between desktop and mobile views reinforces the anytime, anywhere accessibility. This clever approach showcases Freshdesks commitment to empowering businesses with data-driven insights, on any device. It inspires us to create videos that are both informative and aesthetically pleasing.
What We Can Learn
Create a visually appealing video that's both informative and aesthetically pleasing, sparking interest.
In the age of digital transformation, we love streamlined solutions, and ABBYY's Proof of Identity software stands out as a shining example. It cleverly addresses the pain points of traditional identity verification by offering a fast, efficient, and secure mobile solution. ABBYY acknowledges the growing threat of identity fraud and the clunky processes many organizations still grapple with.
This software onboarding video effortlessly demonstrates how ABBYY Proof of Identity uses AI to simplify and automate complex procedures. Were especially impressed with the clean, modern visuals, which perfectly illustrate the software's intuitive interface and seamless functionality. This video is proof that software demonstrations can be both informative and visually captivating.
What We Can Learn
Emphasize the problem your software solves, then visually demonstrate the solution for clarity.
CommentSold is a platform that automates online selling and helps manage sales across multiple channels. This video is designed to introduce this powerful tool and showcase its capabilities.
Video Design - The video uses a clean, minimalist style with bright colors and bold fonts. It features a fast-paced, dynamic animation that uses geometric shapes and illustrations to represent the product.
This approach helps create a visually appealing and informative Onboarding Software Training Video that highlights the ease of use and efficiency of the platform. The engaging animation, vibrant colors, and clean lines help capture the audience's attention and create a positive impression.
A sleek aesthetic and powerful message drive this product demo video. We appreciate the way it visually communicates the core benefits of CAT Remote Fleet Vision. The dynamic use of data visualization and 3D animation helps viewers quickly grasp the software's potential for enhancing their operations. The transitions are fluid, seamlessly connecting various facets of the platform and the industries it serves.
The video's focus on minimizing costs and maximizing the lifespan of equipment makes a strong impression. We love how the visuals unfold, revealing the power of data-driven decision-making. This demo effectively showcases how CAT RFV can transform fleet management.
What We Can Learn
Animate the software's features in action, making the benefits tangible and memorable.
The dynamic visuals in this software onboarding video immediately capture attention, depicting blockchain's multifaceted nature through animated icons and sleek transitions. We admire how complex transaction data is transformed into easily digestible visual representations, highlighting the software's ability to analyze and understand these intricate patterns. The clean and modern aesthetic of the video reinforces Chainalysis's expertise in the field.
The seamless integration of software UI demonstrations within the broader narrative beautifully illustrates how Chainalysis provides actionable insights. We all benefit from the video's clear explanation of how the platform empowers users to track illicit activity and manage risk. This compelling blend of visuals, music, and informative content positions Chainalysis as a leader in blockchain analysis.
What We Can Learn
Illustrate your software's value with seamless UI demos. boost user confidence.
Delta Dental is a company that helps people keep their smiles healthy. This video is designed to educate children on how to care for their teeth.
Video Design - The video uses fun graphics to teach children about a serious topic. Playful animation makes the information engaging and memorable, bright and colorful visuals appeal to children, and the simple message is easy to understand.
This video is a great example of Software onboarding video animation because it is simple and effective. The overall tone is fun and educational, making it an effective tool for teaching children about the importance of dental hygiene.
Axis Bank is a financial institution that offers customers convenient access to mutual funds. This video is designed to encourage customers to invest in mutual funds through the bank's digital channels.
Video Design - The video uses a clean, modern, and minimalist design style, focusing on animation and a simplified interface. A hand interacts with the mobile application's interface, showcasing the app's ease of use. The video features bright, clean colors, and large, clear text to present information that is easily understood.
This Software onboarding video tutorial is a great example of how to make a complex process feel simple and approachable. The video's design effectively communicates the ease of investing in mutual funds through the mobile app, encouraging engagement and making the process appear accessible and convenient.
FAQ
What are the different styles of software onboarding videos, and which one is right for my product?
Software onboarding videos can range from minimalist product demos to engaging cinematic experiences, each tailored to specific product and audience needs. Consider the complexity and user expectations when choosing a style.
How can I incorporate my brand's personality and values into the onboarding video to make it more engaging?
Integrate brand personality through consistent visuals, tone, and messaging. For example, a playful brand might use bright colors and humor, while a professional brand might opt for a more subdued palette and formal tone.
What are the key elements of a compelling storyline for a software onboarding video?
A compelling storyline focuses on user benefits, demonstrating how the software solves their problems. Structure the narrative around a clear beginning, middle, and end, highlighting key features and their value.
How can I effectively use visuals, animation, and music to enhance the learning experience in the video?
Visuals, animation, and music enhance engagement and comprehension. Use clear visuals to illustrate concepts, animation to guide attention, and music to set the mood.
What are the best practices for scripting a clear, concise, and informative software onboarding video?
Scripts should be clear, concise, and informative, using simple language and avoiding jargon. Focus on actionable steps and provide clear instructions.
How can I ensure my software onboarding video is accessible to users with disabilities?
Accessibility is crucial. Include captions, transcripts, and audio descriptions to cater to users with disabilities.
What are some common mistakes to avoid when creating software onboarding videos, and how can I prevent them?
Avoid common mistakes like jargon overload, lengthy videos, and poor audio quality. Keep it concise, engaging, and easy to understand.
How can I leverage existing assets, such as screenshots and tutorials, to streamline the video production process?
Leverage existing assets like screenshots and tutorials to streamline production and reduce costs. Repurposing materials saves time and resources.
What are the typical costs and timelines associated with producing a professional software onboarding video?
Professional software onboarding video production typically costs between $1000 and $6000, with timelines ranging from 3 to 8 weeks depending on complexity and scope.
How can I find and select a reputable video production company that understands my needs and target audience?
Choose a video production company with a proven track record in your industry and a deep understanding of your target audience. Review their portfolio and client testimonials.
How can I effectively integrate the onboarding video into my overall marketing and sales funnel?
Integrate the onboarding video into your marketing and sales funnel, using it to nurture leads and drive conversions. Promote the video on your website, social media, and email campaigns.
What are some industry-specific best practices for creating onboarding videos that resonate with my target users?
Industry best practices vary. Research successful onboarding videos in your sector and adapt them to your specific needs.
How can I gather feedback on my software onboarding video before launch to ensure its effectiveness?
Gather feedback before launch through user testing and surveys. Identify areas for improvement and ensure the video effectively communicates its message.
How can I adapt successful onboarding video examples from other companies to fit my specific software and brand?
Analyze successful onboarding videos from other companies, but avoid direct copying. Adapt elements that resonate with your brand and software, creating a unique experience.
How can I ensure my onboarding video remains relevant and engaging as my software evolves and new features are added?
As your software evolves, update your onboarding video to reflect new features and functionalities. Consider modular design for easy updates and revisions.
How to plan and optimize Software Onboarding Videos?
Targeted Messaging: "Measure everything, but prioritize what matters." - Dan Zarrella. Advids used this approach for a healthcare client. We researched their target audience (doctors) and tailored onboarding videos to their specific needs and pain points, leading to a 15% increase in trial sign-ups.
Actionable: Identify target audience needs before crafting video message.
Visual Storytelling: "Good design is obvious. Great design is transparent." - Patrick McNeil. Advids leveraged this for an e-commerce client. We created visually engaging onboarding videos that showcased the platform's features through clear, concise demonstrations, resulting in a 10% increase in product sales.
Actionable: Use visuals to simplify complex information and enhance clarity.
Content Strategy: "Content is the atomic particle of all digital marketing." - Robert Rose. Advids applied this philosophy for a project management software client. We developed a series of onboarding videos covering different aspects of the software, creating a comprehensive resource library that boosted user engagement by 25%.
Actionable: Develop a structured content strategy to maximize user engagement.
Marketing Orientation: "Marketing is not about finding clever ways to dispose of what you make. It is about creating value for your customers." - Philip Kotler. Advids embraced this for a CRM client. We focused on highlighting the value proposition of their software in onboarding videos, leading to a 30% increase in lead conversions.
Actionable: Emphasize customer value proposition in marketing messages.
Service Excellence: "Customer service shouldn't just be a department, it should be the entire company." - Eisha Armstrong. Advids implemented this for a cybersecurity client. We created onboarding videos that addressed common customer queries and concerns, resulting in a 20% reduction in customer churn.
Actionable: Integrate customer service principles throughout entire user journey.
Why Advids for Software Onboarding Video?
At Advids, we create exceptional Software Onboarding Videos that drive results. Our blend of creative storytelling, cutting-edge technology, and proven experience ensures your vision translates into compelling and effective animation. We've completed over 3400 successful projects across various video types, and now we're focusing that expertise on helping you optimize user onboarding.
Software Onboarding Video Expertise:
Deep Industry Experience: With 12+ years of experience and over 3400 clients served, we understand what makes videos truly effective, and we're applying that knowledge to create impactful onboarding experiences. Trusted by Leading Brands: From startups to Fortune 500 companies, brands like Razorpay, Ola, Mercedes, the United Nations, Continental, and Mercer rely on Advids for their video needs. We've helped over 270 clients specifically with Software Onboarding Videos. Client-Focused Approach: Our commitment to excellence is reflected in over 109 five-star Google reviews, showcasing our dedication to client satisfaction.
Creating Engaging Onboarding Experiences:
Tailored Onboarding Solutions: We craft customized Software Onboarding Videos, including explainer videos, character animations, and more, designed to resonate with your target audience and enhance user engagement. Compelling Storytelling: Our team of animators and storytellers develop narratives that simplify complex software features and guide users seamlessly through the onboarding process. Advanced Animation Technology: We utilize cutting-edge software and techniques to create visually stunning onboarding videos that leave a lasting impression.
Partnering with You for Success:
Collaborative Partnership: We work closely with you throughout the entire process, from initial concept to final delivery, ensuring your vision is realized and your onboarding goals are met. Open Communication: We prioritize clear and consistent communication, understanding your needs, target audience, and brand identity to create truly effective Software Onboarding Videos.
Ready to unlock the potential of Software Onboarding Video for your business with the latest video design trends of 2024? Let Advids be your trusted partner in transforming your ideas into engaging and effective animated experiences.
Checkout some of the projects and work our team at Advids has been producing:
What is a Software Onboarding Video?
A Software Onboarding Video is a visual guide that helps users understand and learn how to use a software application. It's a crucial tool for businesses to streamline the onboarding process, improve user adoption, and reduce support costs. These videos can be used to introduce new features, demonstrate key functionalities, and provide step-by-step instructions for common tasks.
Software Onboarding Videos are used in various scenarios, including introducing new users to a software application, showcasing new features or updates, providing training for existing users, and addressing common customer queries. They can be integrated into a company's website, email campaigns, or customer support resources.
What do top Software Onboarding Videos have in common?
Animated Explainer - A visually appealing way to simplify complex concepts.
Interactive Elements - An engaging way to encourage user participation.
Screen Recording - A practical way to demonstrate software features.
Real-World Scenarios - A relatable way to showcase software usage.
Onboarding Flow - A structured way to guide users through the process.
Visual Storytelling - A captivating way to engage viewers.
Call to Action - A clear way to encourage user interaction.
Concise Content - An effective way to deliver information efficiently.
Personalized Experience - A tailored way to cater to individual needs.
User-Friendly Interface - A seamless way to enhance user experience.
High-Quality Production - A professional way to enhance credibility.
Data-Driven Insights - A measurable way to track video effectiveness.
What makes Software Onboarding Video effective?
A thoughtfully designed Software Onboarding Video is a powerful tool for user engagement and knowledge retention. The key is to create engaging content that is both informative and enjoyable to watch.
The design to create an effective Software Onboarding Video is driven by a clear understanding of the target audience and their needs. The video should be tailored to their level of experience and address their specific pain points.
Methods for creating effective Software Onboarding Videos include using a clear and concise narrative, incorporating visuals and animations, and providing interactive elements that encourage user participation. These techniques lead to a more engaging and memorable learning experience, ultimately improving user adoption and satisfaction.
How long should your Software Onboarding Video be?
The ideal length for a Software Onboarding Video is a delicate balance between providing enough information and keeping viewers engaged. A well-crafted video should be concise and focused, delivering key information without overwhelming the user.
Techniques to determine the ideal length for your Software Onboarding Video involve considering the complexity of the software, the target audience's experience level, and the specific goals of the video. A shorter video might be suitable for introducing basic functionalities, while a longer video might be necessary for demonstrating advanced features or addressing complex workflows.
Pre-Production Questions
How complex is the software?
What is the target audience's experience level?
What are the specific goals of the video?
What are the key features to be highlighted?
What are the common user pain points?
What is the desired level of detail?
What is the expected video completion rate?
How to create Software Onboarding videos?
The creation of a Software Onboarding Video involves a structured process that ensures the video is effective, engaging, and informative. It's a collaborative effort that requires careful planning, execution, and evaluation.
The process to create a Software Onboarding Video begins with identifying the target audience and their needs. The video should be tailored to their level of experience and address their specific pain points.
Pre-Production
Define target audience
Identify key features
Develop a clear narrative
Create a storyboard
Choose a video style
Select music and sound effects
Production
Record screen captures
Create animations and graphics
Add voiceover narration
Edit and refine the video
Add call to action
Incorporate interactive elements
Test and optimize the video
How software onboarding video examples are curated?
We dove deep into software onboarding videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic software onboarding videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Call to Action Examining call to action strength, clarity, and effectiveness in driving user engagement and next steps within the software. 7.Brand Alignment Determining video alignment with brand message, identity, and the overall user experience within the software. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 15th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, software onboarding video examples 2024, n=13636 videos within duration <3 mintues, across industries.
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
