eloomi · HR workflow software · App explainer video
App Explainer Video for eloomi Journeys: One HR Workflow, Built and Run on Screen
eloomi needed HR teams to see that Journeys, its "no-code HR workflow builder", can carry a real process from start to finish. This app explainer video builds an onboarding workflow in the product's own screens, sets who sees each step, then switches to the manager's seat for an appraisal and the reports that follow.
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eloomi · Journeys
- Client
- eloomi, a dayforce company
- Product
- Journeys, a no-code HR workflow builder for onboarding, appraisals and performance reviews
- Made for
- HR teams and people managers who run reviews and onboarding
- Format
- Screen-led app explainer video
- Built from
- eloomi's own product screens, with a branded title card
- Length
- 2:09
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: "no-code" is a claim HR buyers have to see to believe
The YouTube description sells Journeys as a "no-code HR workflow builder" for "performance reviews, appraisals, and onboarding". Many HR tools describe themselves in similar words. An HR lead reading that line still can't tell how many clicks a workflow takes, or what the employee and the manager see at the other end.
So the video could not describe the builder. It had to use it: assemble one real process, show who each step is for, and then show the same process from the side of the manager who has to act on it.
How the video walks one HR process from build to report
The video runs on the product's real screens, with no talking head and no stock scenes. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Title card "Product Tour" over the Journeys name and "HR Workflows", with 3 product cards: "Employee preparation", "Journey overview" and "Yearly review 2023". | Shows the finished result an employee and a manager see before any building starts. | |
| The Journeys page inside eloomi. The banner reads "Simplify and optimize your HR processes with Journeys, the user-friendly HR workflow builder." Below it sit 4 workflows: "Appraisal", "Onboarding Journey", "Performance Review" and "Onboarding". | Places the feature in the app the buyer would log in to. | |
| The builder opens the "Onboarding" workflow from "Start", then the step page "Welcome To The Team!", a "Content blocks" panel, links to "Onboarding Learning Path" and "CyberSecurity", and "Upload your New-Hire forms here". | Builds one process the buyer runs every month, block by block. | |
| Back in the flow, steps titled "Onboarding", "Equipment Check", "Your First Day", "Goal Setting" and a "Schedule conversation" step, "Week One Check-In". The "Goals" page follows, then the rating question "How confident are you that you can achieve the Goals you just set." and an "Add feedback block" panel with a "360 Feedback" template. | Shows a step can collect answers, not just show text. | |
| "Parallel steps" in the builder, then "Template settings" for "Equipment Check", with "ACCESS & VISIBILITY" rows such as "Able to see step exists", "Able to open" and "Responsible". Each drop-down ticks "Manager" and "Employee" from a list that also holds "Supervisor", "HR Manager" and "Coach". | Answers who sees and acts on each step. | |
| The manager's view: "Needs your input", then an "Appraisal" for Claire Meyers, Key Account Manager, with "Employee Reflection", "Manager Reflection", "Performance Evaluation" and "Feedback" ("2 feedback requests"), then "Schedule conversation" for a "Review Meeting" and the line "Conversation will take place on 06/09/24 at 12:00". | Runs the workflow from the manager's seat, step by step. | |
| Manager overview tabs for "10 direct reports": "Journeys", "Goals", then "Requires attention" and "Upcoming conversations", then a learning report with "Total completion %" at 51 and "Topics completion %". | Ends on the data a manager reads once the workflow is live. |
Storyboard: the frames that carry the eloomi Journeys app explainer video
Key frames from the finished video, in order. Select a time to play that moment above.
The title card shows the finished screens an employee and a manager get before any building starts. 
The feature sits inside the eloomi app the buyer already logs in to. 
One real onboarding step is built with real content, not placeholder text. 
A step can collect files from the new hire, not just show text. 
The builder chains a goal step to a scheduled check-in with the manager. 
Permissions get their own scene: who can see, open and submit each step. 
The video switches to the manager's seat and walks the appraisal step list. 
The workflow books the review meeting inside the same flow. 
The manager overview shows who needs attention and which conversations come next. 
The video ends on the completion data a manager reads once workflows run.
4 decisions behind the eloomi Journeys app explainer video
Decision 1
Open on the output, not the builder
The title card at 0:00 already shows the "Employee preparation" form, the "Journey overview" checklist and the "Yearly review 2023" card. The viewer sees what the builder makes before seeing the builder.
Copy it: Put the screen your end user sees in the first frame. Show how it is made after that.
Decision 2
Build one real workflow, not a feature list
From 0:21 the video assembles a single "Onboarding" workflow with a welcome page, training links and a new-hire upload form, instead of touring every menu.
Copy it: Pick the one process your buyer runs most often and build it on screen with realistic content.
Decision 3
Give permissions their own scene
At 1:07 "Template settings" opens and the "Manager" and "Employee" boxes are ticked row by row. HR buyers ask who can see what. The video answers before the sales call.
Copy it: List the question your buyer's IT or HR lead asks first, and give it a scene of its own.
Decision 4
Switch seats halfway
At 1:21 the view changes from the HR admin to the manager: "Needs your input", the appraisal steps, a scheduled "Review Meeting", then completion reports at 2:00.
Copy it: Show both sides of your app: the person who sets it up and the person who uses it every week.
From eloomi product screens to a 2-minute app explainer
- One process, two seats. The walk-through was planned around a single HR process seen first by the admin who builds it, then by the manager who runs it.
- Screen flow plan. Builder, step pages, settings, appraisal and reports were put in the order a new customer would meet them.
- Screen flow integration. eloomi's product screens were joined into one continuous flow, with blur transitions between areas of the app.
- Branded title card. The opening card set the eloomi logo, the Journeys name and 3 product cards on the brand's background.
- UI animation and compositing. Panels, drop-downs and modals were animated and composited so each click reads at video size.
- Music, sound and grade. Music was composed, sound design was added, and the edit was color graded and finished.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the app demonstration video production service for how a project like this is scoped.
Questions about the eloomi Journeys app explainer video
Why does the eloomi video open on finished screens instead of the builder?
The title card at 0:00 shows "Employee preparation", "Journey overview" and "Yearly review 2023". An HR buyer sees what employees and managers will get before seeing how it is built.
Which HR workflow does the Journeys video build?
An onboarding workflow. From 0:21 the "Onboarding" flow opens in the builder, then a "Welcome To The Team!" page, links to "Onboarding Learning Path" and "CyberSecurity", and "Upload your New-Hire forms here".
How does the video show who sees each step?
At 1:07 the "Template settings" panel opens for the "Equipment Check" step, and drop-downs tick "Manager" and "Employee" for rows such as "Able to see step exists" and "Able to open".
What does the manager see in the eloomi Journeys video?
From 1:21 the manager gets "Needs your input", then an "Appraisal" with "Employee Reflection", "Manager Reflection", "Performance Evaluation" and "Feedback", and a "Schedule conversation" screen for the "Review Meeting".
How does the app explainer video end?
On reports. From 1:51 the manager overview shows "Requires attention" and "Upcoming conversations", then "Total completion %" and "Topics completion %" for learning.
What did the eloomi Journeys video cost and how long did it take?
The scope covered screen flow integration, UI animation, motion graphics, music, sound design, grading and compositing. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"Advids have done several videos for us now, they are extremely accommodating, efficient and easy to work with. They have a good process in place which enables you to feedback easily."Nina Smith, Marketing Manager at PDI
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