RPMGlobal · Mine planning software · 2D animation video
2D Animation Video for RPMGlobal XECUTE: Every Mine System on One Ring
RPMGlobal needed mine planners to see that XECUTE ties the short-term schedule to the systems already running the pit. This 2D animation video keeps the XECUTE ring on screen and plugs in each system by name, from "Dispatch Systems" and "FMS" to "Geology" and "Block Model", then closes on "Don't just plan, XECUTE."
Last updated
RPMGlobal · XECUTE
- Client
- RPMGlobal
- Product
- XECUTE, ultra-short-term mine scheduling software that links the plan to site systems
- Made for
- Mine planners and the operations teams who run the schedule
- Format
- 2D motion graphics explainer video
- Style
- Flat blue line icons on white, built around the XECUTE ring
- Length
- 2:36
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: the mine plan and the pit run on separate systems
RPMGlobal's own description says XECUTE uses automation "to connect planning with operations", with enterprise data feeds "closing the loop between planning and execution". A mine already runs dispatch, fleet, maintenance, geology and plant systems. A planner will not buy one more tool unless it works with the ones on site.
So the video could not sell XECUTE as a standalone screen. It had to show, one system at a time, that each data source a planner already trusts feeds the same schedule, and that the schedule goes back out to the crews and machines.
How the video connects each mining system, scene by scene
Until the closing line, the only words on screen are labels, so each scene names exactly what plugs into XECUTE. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| A calendar, a dashboard and a site supervisor icon are joined by links that turn red, while arrows break away from the dashboard. | Draws the gap between plan and site before the product appears. | |
| The "XECUTE" ring appears, ringed by 6 icons: stopwatch, calendar, search, excavator, chart and tools. | Puts the product at the center of the mine's work. | |
| A line drops from the ring to a report icon and a "Dispatch Systems" box with a haul truck. | Shows the schedule leaving XECUTE for the first system. | |
| The ring moves onto a monitor and links to "FMS" and "HPGPS", then "Face progression", "Machine position" and "Machine status". A phone running XECUTE follows. | Names the fleet and positioning data a planner already collects. | |
| "Drill and Blast": a hole pattern fills orange row by row, linked to an operator, a drill rig and a report. A progress bar starts under the ring. | Shows a plan turning into work on the bench. | |
| "Maintenance Schedule" and "Work Management System" connect, red equipment and tools icons appear and calendar slots turn red. Then "Geology" and "Grade Control" feed a "Block Model". | Shows breakdowns and ore data changing the plan. | |
| "Fixed Plant Operation Teams" connect to "Timing of material", "Quantity of material" and "Quality of material". | Brings the plant into the same schedule. | |
| A calendar and a schedule report sit beside the full progress bar, then a loop joins equipment and crews to the plan, labeled "Execution" on the site side. | Closes the loop between planning and execution. | |
| A globe with "Iron Ore", "Coal", "Oil Sands", "Manganese", "Gold" and "Copper", then the 8 work icons, then "Don't just plan, XECUTE." | Tells any mine type the tool fits theirs, and ends on the product name. |
Storyboard: the frames that carry the XECUTE 2D animation video
Key frames from the finished video, in order. Select a time to play that moment above.
The gap: plan and site joined by red links before XECUTE appears. 
The hub: the XECUTE ring with the mine's work around it. 
Fleet data plugs in by name. 
The plan becomes work: blast holes fill as they are drilled. 
Red marks the change: breakdowns hit the schedule. 
Ore data feeds the same plan. 
The plant joins: timing, quantity and quality of material. 
The loop: site and plan joined, with the progress bar full. 
Any commodity: the same hub for every mine type. 
The close turns the product name into the call to act.
4 decisions behind the XECUTE 2D animation video
Decision 1
Keep one ring at the center
From 0:13 to 2:31 the XECUTE ring is in almost every scene, and usually in the middle. Every system from "Dispatch Systems" at 0:29 to "Fixed Plant Operation Teams" at 1:39 arrives as a box wired into it.
Copy it: Give your product one fixed mark and hold it in the center, so each feature reads as a new connection, not a new topic.
Decision 2
Name the systems the buyer already owns
The labels are the real systems on a mine: "FMS", "HPGPS", "Maintenance Schedule", "Work Management System", "Geology", "Grade Control", "Block Model". A planner recognizes their own stack.
Copy it: List the tools your buyer runs today and give each one a labeled box that plugs into your product.
Decision 3
Let a meter show the plan filling up
A progress bar appears under the ring at 1:01. It is a sliver during "Drill and Blast", about half full at 1:35 and full when the schedule appears at 1:51.
Copy it: Add one meter that moves only when a new piece connects, so viewers feel the product getting more complete.
Decision 4
Save red for disruption
Red marks the broken links at 0:04 and the breakdown at 1:22, when red equipment and tools icons appear and calendar slots turn red. Those red slots are still there in the loop at 2:05.
Copy it: Pick one alert color and use it only for problems and changes, so the viewer reads the scene before reading a label.
From RPMGlobal's system map to a 2D icon world
- System map. The script followed each data source XECUTE connects to, in order: dispatch, fleet, drill and blast, maintenance, geology and fixed plant.
- Icon set and backgrounds. One flat line-icon set in RPMGlobal blues was drawn for machines, crews, calendars and reports, on plain white and monitor backgrounds.
- Scene composition. Each scene was laid out with the XECUTE ring in the center and labeled system boxes on either side.
- Character and machine motion. Crew, haul truck, drill rig and excavator icons were animated as they link into the ring.
- Graphics integration and effects. The progress bar, the filling blast pattern, the red alerts and the globe of commodities were built and timed to each connection.
- Sound, edit and color. Sound design and the final edit paced each connection, and a color grade held the RPMGlobal blues steady from scene to scene.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 2D video production service for how a project like this is scoped.
Questions about the RPMGlobal XECUTE 2D animation video
Why does the XECUTE video open before the product name appears?
From 0:00 to 0:12 it draws the problem first: a calendar and a site supervisor icon linked to a dashboard by red lines, with arrows breaking away. The "XECUTE" ring only appears at 0:13, as the answer to that gap.
Which mining systems does the video show XECUTE connecting to?
In order: "Dispatch Systems" (0:29), "FMS" and "HPGPS" (0:45), "Drill and Blast" (1:02), "Maintenance Schedule" and "Work Management System" (1:16), "Geology", "Grade Control" and "Block Model" (1:30), and "Fixed Plant Operation Teams" (1:39).
How does the video show a schedule changing when equipment breaks down?
At 1:22 red equipment and tools icons appear on the "Work Management System" link, and by 1:27 2 calendar slots have turned red. The same red slots return in the schedule at 1:51 and in the loop at 2:05.
Why does the video show a globe of commodities near the end?
From 2:08 the globe labels "Iron Ore", "Coal", "Oil Sands", "Manganese", "Gold" and "Copper" around the ring. A planner at any type of mine sees their own commodity on screen.
What does the closing line "Don't just plan, XECUTE." do?
At 2:31 it turns the product name into a verb. It sums up the loop shown at 2:05, where the plan side and the "Execution" side are joined around the ring.
How long did the XECUTE 2D animation video take, and what did it cost?
The project covered 2D animation design, character motion, backgrounds, scene composition, effects, sound design, editing and color grading. Production took 3 to 4 weeks on a budget of $1,200 to $2,000.
What Advids clients say
"We recently worked with ADVIDS on a 3D general capabilities video for our specialty construction company. The process was very smooth and we are very happy with the final product!"Christine Geness, CEO at Cell-Logic
Need planners to see your software plug into the systems they already run?
Talk to Advids