Atlas Copco · Industrial assembly · 3D corporate brand video
Corporate Brand Video for Atlas Copco: From Climate Pressure to Smart Integrated Assembly
Atlas Copco needed manufacturers to see Smart Integrated Assembly as an answer to pressure they already feel, not as one more tool. This corporate brand video spends its first 50 seconds on the reason to change, from a burning Earth to industry's share of emissions and the move to smart factories, then names the concept and ends on a street of everyday products, each tied to an assembly task.
Last updated
Atlas Copco · Smart Integrated Assembly
- Client
- Atlas Copco
- Subject
- Smart Integrated Assembly, Atlas Copco's concept for manufacturers moving to a smart factory
- Made for
- Manufacturers planning the move to Industry 4.0, published by Atlas Copco México
- Format
- 3D corporate brand video with Spanish subtitles
- Style
- Abstract 3D (Earth, data cubes, circuits) moving into photoreal factory and street scenes
- Length
- 1:30
- Production timeline
- 3 to 4 weeks
- Budget
- $1,200 to $2,000
The problem: a smart factory concept is hard to picture
Smart Integrated Assembly is a concept, not a single machine. A plant manager can picture a torque tool on a line, but not "nuestro concepto para los fabricantes que buscan transformarse en una fábrica inteligente" ("our concept for manufacturers who want to become a smart factory").
The buyer also needs a reason to change now. The video had to link the concept to the climate pressure manufacturers face, show what a smart factory looks like, and prove that assembly sits behind products people use every day, all in 90 seconds and in Spanish for the Atlas Copco México audience.
How the Atlas Copco video moves from the planet to the assembly line
Burned-in Spanish subtitles carry every line, so the video reads with the sound off. English glosses below are Advids' own. Select a time to play that scene above.
| Time | On screen | What it does |
|---|---|---|
| Earth turns in a ring of clouds, then goes red with fire at its edges: "Construir una sociedad moderna ha tenido un costo.", "El cambio climático es el tema definitorio de nuestro tiempo,", "Pero hay esperanza." | Opens on a pressure every viewer shares before any company appears. | |
| A dark 3D map lights up with blue points: "están generando presión sobre los gobiernos y las empresas para que actúen." ("are putting pressure on governments and companies to act.") | Moves the pressure from the planet to the viewer's own business. | |
| White and cyan cubes ride a conveyor while a ring chart fills one fifth: "representa aproximadamente una quinta parte de las emisiones mundiales de gases de efecto invernadero.", then "la industria debe cambiar para convertirse en parte de la solución." | Puts a number on industry's share and turns it into a call to change. | |
| The cubes become a glowing field, one cube turns to glass, then circuit lines and rings: "Mediante la integración de análisis de nuevas tecnologías y aprendizaje automático...", "Los fabricantes están creando la cuarta Revolución Industrial a través de las Fábricas Inteligentes." | Shows data and machine learning as the way factories change. | |
| A chip on a circuit board, an old mobile phone breaking into particles, a particle face, an EV battery pack with orange connectors: "Smart Integrated Assembly es nuestro concepto para los fabricantes que buscan transformarse en una fábrica inteligente." | Names the concept only after the reason for it is set. | |
| A white factory floor where car bodies ride automated carts past carts of blue bins: "Como socio estratégico,", "te ayudamos a avanzar hacia la Industria 4.0", "y convertirte en una fábrica inteligente." | Shows what the smart factory looks like and casts Atlas Copco as partner. | |
| A highway, a tractor in a field, a plane over clouds, then an aerial street of homes: "No importa dónde te encuentres en tu viaje de transformación", "e independientemente de la industria en la que trabajes,", "te apoyaremos en el camino hacia la fábrica inteligente." | Widens the offer to every industry the buyer might be in. | |
| A house cutaway with a truck, a charging car and wind turbines, ringed by circles showing assembly work: a tool on a brake disc, an aircraft fuselage, a wind turbine bolt ring, a robot arm, a washing machine. "Juntos, asumiremos la responsabilidad de un futuro sostenible." | Ties assembly to the products people use, and closes on shared responsibility. |
Storyboard: the frames that carry the Atlas Copco corporate brand video
Key frames from the finished video, in order. Select a time to play that moment above.
The video opens on the climate, not on the company. 
The pressure lands on governments and companies. 
One number sets the stakes: about a fifth of emissions. 
A cube turns to glass: the factory goes digital. 
Rings of circuit lines stand for the smart factory. 
The concept is named at the midpoint, over a chip. 
An EV battery pack shows the kind of product assembled. 
The smart factory, shown: cars on automated carts. 
The offer widens to every industry, starting with farming. 
Everyday products, each tied to an assembly task.
4 decisions behind the Atlas Copco corporate brand video
Decision 1
Start with the buyer's pressure
For the first 35 seconds there is no product and no company: a red Earth at 0:08, a lit map at 0:22, a ring chart at 0:30 showing industry at about a fifth of emissions.
Copy it: Open on the pressure your buyer already reports to their board, with one number from your own material.
Decision 2
Keep one shape and change its state
The cubes on a conveyor at 0:26 become a glowing field at 0:36 and a glass cube at 0:42. The same shape carries the idea from old industry to data.
Copy it: Pick one visual unit for an abstract offer and let it change as the argument moves, so viewers never lose the thread.
Decision 3
Name the concept only at the midpoint
"Smart Integrated Assembly" first appears at 0:52, after the climate, the emissions share and the move to smart factories are set.
Copy it: Put your concept's name where the viewer is already asking for an answer, not in the first frame.
Decision 4
End on your buyer's customers
From 1:20 a street of homes, vehicles and turbines is ringed by circles of assembly work: a brake disc, a fuselage, a turbine bolt ring.
Copy it: Show the everyday products your buyer makes, and tie each to the task your offer improves.
From climate opening to smart factory street, in 3D
- Argument order. The script was set in 4 steps: climate cost, industry's share, smart factory technology, Smart Integrated Assembly as the partner.
- CAD conversion and modeling. Factory carts, the EV battery pack, tools and vehicles were converted or modeled, with the Earth, map and cubes built as abstract scenes.
- Textures and light. Abstract scenes were lit dark with cyan glow; factory and street scenes were lit bright and photoreal, so the move from idea to real world is visible.
- Object animation. The cracking Earth, cube conveyor, glass cube, particle phone and face, factory carts and inset circles were animated.
- Effects and render. Fire, particles, glow and data points were added as effects, then every shot was rendered.
- Edit, grade and subtitles. Shots were edited to the script lines and color graded, with sound design last. The published cut carries burned-in Spanish subtitles.
Scope of work:
Production took 3 to 4 weeks on a budget of $1,200 to $2,000. See the 3D video production service for how a project like this is scoped.
Questions about the Atlas Copco corporate brand video
Why does the Atlas Copco video open on a burning Earth instead of a factory?
The first 15 seconds set the reason to change: "El cambio climático es el tema definitorio de nuestro tiempo," at 0:08, over an Earth that turns red. A manufacturer sees its own pressure before it sees any offer.
When does Smart Integrated Assembly appear in the video?
At 0:52, over a glowing chip: "Smart Integrated Assembly es nuestro concepto para los fabricantes que buscan transformarse en una fábrica inteligente." The name comes after 50 seconds of reasons for it.
What number does the Atlas Copco video use, and how is it shown?
At 0:30 the subtitle says industry "representa aproximadamente una quinta parte de las emisiones mundiales de gases de efecto invernadero" (about a fifth of global greenhouse gas emissions), while a ring chart fills one fifth over cubes on a conveyor.
How does the video link smart factories to everyday products?
From 1:20 a street with a house, a truck, a charging car and wind turbines is ringed by circles of assembly work, such as a tool on a brake disc and a technician on a turbine bolt ring. Each product people use is tied to an assembly task.
Is the Atlas Copco video in Spanish?
Yes. Spanish subtitles are burned in from 0:06 to the end, and the video is published on the Atlas Copco México channel. The pictures carry no other words, so the same shots can take subtitles in another language.
How long did the Atlas Copco video take and what did it cost?
Production took 3 to 4 weeks on a budget of $1,200 to $2,000, covering CAD conversion, 3D modeling, texturing, lighting, animation, rendering, effects, sound design, editing and color grading.
What Advids clients say
"We had a great experience with ADVIDS. We required a technical 3D video to be produced. The project ran smoothly with excellent communication."Emily Gray, Quality Manager at Pacific Hoseflex
Need manufacturers to see why your concept matters before they see your tools?
Talk to Advids